CN110347943A - Channel information processing method, device, storage medium and computer equipment - Google Patents
Channel information processing method, device, storage medium and computer equipment Download PDFInfo
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- CN110347943A CN110347943A CN201910469645.2A CN201910469645A CN110347943A CN 110347943 A CN110347943 A CN 110347943A CN 201910469645 A CN201910469645 A CN 201910469645A CN 110347943 A CN110347943 A CN 110347943A
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- 230000010365 information processing Effects 0.000 title claims abstract description 20
- 238000003672 processing method Methods 0.000 title claims abstract description 14
- 238000000034 method Methods 0.000 claims abstract description 20
- 238000004590 computer program Methods 0.000 claims description 7
- 238000006243 chemical reaction Methods 0.000 claims description 6
- 238000004364 calculation method Methods 0.000 claims 1
- 238000005516 engineering process Methods 0.000 abstract description 4
- 230000000694 effects Effects 0.000 description 22
- 230000006870 function Effects 0.000 description 7
- 238000010586 diagram Methods 0.000 description 6
- 230000001737 promoting effect Effects 0.000 description 4
- 230000015572 biosynthetic process Effects 0.000 description 2
- 238000004458 analytical method Methods 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 230000008859 change Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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Abstract
The invention discloses a kind of channel information processing method, device, storage medium and computer equipments using big data, are related to information technology field, and main purpose is to be able to ascend the recognition accuracy and recognition efficiency of target channel.The described method includes: generating the corresponding multiple access identities codes of business recommended webpage, multiple access identities codes are for being published in corresponding channel according to the identification information of the uniform resource locator of business recommended webpage and multiple support channels；When receiving access request of the client to business recommended webpage, the access identities code carried to access request is parsed, and obtains the identification information of the corresponding access channel of business recommended webpage；Statistical disposition is carried out according to frequency of occurrence of the identification information of access channel to access channel；If the frequency of occurrence for accessing channel is more than or equal to preset threshold, it is determined that access channel is the corresponding target channel of business recommended webpage.The present invention is suitable for the processing of channel information.
Description
Technical field
The present invention relates to information technology field, more particularly, to a kind of channel information processing method, device, storage medium and
Computer equipment.
Background technique
With the continuous development of information technology and network technology, business side would generally be by formulating business recommended webpage to industry
Business is publicized.In practical applications, in order to attract more customer flows, it will usually pass through multiple support channels publicity or promote
Business recommended webpage allows users to contact or understand business.Business can preferably be recommended in order to subsequent, it usually needs
It determines the preferable target channel of recommendation effect, launches dynamics to increase subsequent recommendation.
At present, it usually needs the preferable target channel of recommendation effect is determined by manual type, can such as pass through artificial side
Formula carries out questionnaire survey and then analyzes Questionnaire results, obtains the preferable target channel of recommendation effect.However, each business relates to
And channel it is more, the user that each business is related to is more, if determining the preferable target channel of recommendation effect by manual type,
It is extremely easy to happen mistake, and a large amount of human cost can be consumed, the accuracy rate and efficiency for causing target channel to identify are lower.
Summary of the invention
The present invention provides a kind of channel information processing method, device, storage medium and computer equipment, main purposes to exist
In that can automatically identify the preferable target channel of recommendation effect according to the frequency of occurrence realization of access channel, it is accurate to guarantee
Identification target channel, save cost consumed by identification target channel, and then be able to ascend the recognition accuracy of target channel
And recognition efficiency, and directive function can be provided for the Generalization bounds of the subsequent business recommended webpage of adjustment.
According to the first aspect of the invention, a kind of channel information processing method is provided, comprising:
Obtain the uniform resource locator of business recommended webpage and the identification information of multiple support channels；
According to the identification information of the uniform resource locator and the multiple channel, the business recommended webpage pair is generated
The multiple access identities codes answered, the multiple access identities code is for being published in corresponding channel；
When receiving access request of the client to the business recommended webpage, to the access mark of access request carrying
Know code to be parsed, obtains the identification information of the corresponding access channel of the business recommended webpage；
Statistical disposition is carried out according to frequency of occurrence of the identification information of the access channel to the access channel；
If the frequency of occurrence of the access channel is more than or equal to preset threshold, it is determined that the access channel is described
The corresponding target channel of business recommended webpage.
According to the second aspect of the invention, a kind of channel information processing unit is provided, comprising:
Acquiring unit, for obtaining the uniform resource locator of business recommended webpage and the identification information of multiple support channels；
Generation unit, for the identification information according to the uniform resource locator and the multiple channel, described in generation
The corresponding multiple access identities codes of business recommended webpage, the multiple access identities code is for being published to corresponding channel
In；
Resolution unit, for being carried to the access request when receiving the access request of the business recommended webpage
Access identities code parsed, obtain the identification information of the corresponding access channel of the business recommended webpage；
Statistic unit, for being united according to the identification information of the access channel to the frequency of occurrence of the access channel
Meter processing；
Determination unit, if the frequency of occurrence for the access channel is more than or equal to preset threshold, it is determined that described
Accessing channel is the corresponding target channel of the business recommended webpage.
According to the third aspect of the present invention, a kind of storage medium is provided, computer program is stored thereon with, the program quilt
Processor performs the steps of when executing
Obtain the uniform resource locator of business recommended webpage and the identification information of multiple support channels；
According to the identification information of the uniform resource locator and the multiple channel, the business recommended webpage pair is generated
The multiple access identities codes answered, the multiple access identities code is for being published in corresponding channel；
When receiving access request of the client to the business recommended webpage, to the access mark of access request carrying
Know code to be parsed, obtains the identification information of the corresponding access channel of the business recommended webpage；
Statistical disposition is carried out according to frequency of occurrence of the identification information of the access channel to the access channel；
If the frequency of occurrence of the access channel is more than or equal to preset threshold, it is determined that the access channel is described
The corresponding target channel of business recommended webpage.
According to the fourth aspect of the present invention, a kind of computer equipment is provided, including memory, processor and is stored in
On reservoir and the computer program that can run on a processor, the processor perform the steps of when executing described program
Obtain the uniform resource locator of business recommended webpage and the identification information of multiple support channels；
According to the identification information of the uniform resource locator and the multiple channel, the business recommended webpage pair is generated
The multiple access identities codes answered, the multiple access identities code is for being published in corresponding channel；
When receiving access request of the client to the business recommended webpage, to the access mark of access request carrying
Know code to be parsed, obtains the identification information of the corresponding access channel of the business recommended webpage；
Statistical disposition is carried out according to frequency of occurrence of the identification information of the access channel to the access channel；
If the frequency of occurrence of the access channel is more than or equal to preset threshold, it is determined that the access channel is described
The corresponding target channel of business recommended webpage.
A kind of channel information processing method, device, storage medium and computer equipment provided by the invention, at present usually
Need to determine that the preferable target channel of recommendation effect is compared by manual type, the system that the present invention passes through the business recommended webpage of acquisition
The identification information of one Resource Locator and multiple support channels；And according to the mark of the uniform resource locator and the multiple channel
Information, generates the corresponding multiple access identities codes of the business recommended webpage, and the multiple access identities code is each for being published to
In self-corresponding channel；The access request can be carried when receiving the access request of the business recommended webpage
Access identities code is parsed, and the identification information of the corresponding access channel of the business recommended webpage is obtained, so as to track use
Family touching reaches the access channel of business recommended webpage.It at the same time, can be according to the identification information of the access channel to the visit
Ask that the frequency of occurrence of channel carries out statistical disposition；If the frequency of occurrence of the access channel is more than or equal to preset threshold,
Determine that the access channel is the corresponding target channel of the business recommended webpage, so as to go out occurrence according to access channel
Number, which is realized, automatically identifies the preferable target channel of recommendation effect, can guarantee accurately to identify target channel, saves identification mesh
Cost consumed by channel is marked, and then is able to ascend the recognition accuracy and recognition efficiency of target channel, and can be subsequent tune
The Generalization bounds of whole business recommended webpage provide directive function.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present invention, constitutes part of this application, this hair
Bright illustrative embodiments and their description are used to explain the present invention, and are not constituted improper limitations of the present invention.In the accompanying drawings:
Fig. 1 shows a kind of flow diagram of channel information processing method provided in an embodiment of the present invention；
Fig. 2 shows the flow diagrams of another channel information processing method provided in an embodiment of the present invention；
Fig. 3 shows a kind of structural schematic diagram of channel information processing unit provided in an embodiment of the present invention；
Fig. 4 shows the structural schematic diagram of another channel information processing unit provided in an embodiment of the present invention；
Fig. 5 shows a kind of entity structure schematic diagram of computer equipment provided in an embodiment of the present invention.
Specific embodiment
Hereinafter, the present invention will be described in detail with reference to the accompanying drawings and in combination with Examples.It should be noted that not conflicting
In the case of, the features in the embodiments and the embodiments of the present application can be combined with each other.
Such as background technique, at present, it usually needs the preferable target channel of recommendation effect is determined by manual type, it such as can be with
Questionnaire survey is carried out by manual type and then analyzes Questionnaire results, obtains the preferable target channel of recommendation effect.However,
The channel that each business is related to is more, and the user that each business is related to is more, if determining that recommendation effect is preferable by manual type
Target channel, be extremely easy to happen mistake, and a large amount of human cost can be consumed, cause target channel identify accuracy rate and
Efficiency is lower.
To solve the above-mentioned problems, the embodiment of the invention provides a kind of channel information processing methods, as shown in Figure 1, institute
The method of stating includes:
101, the uniform resource locator of business recommended webpage and the identification information of multiple support channels are obtained.
Wherein, the executing subject of the embodiment of the present invention can be server, and the unified resource of the business recommended webpage is fixed
Position symbol and the identification information of multiple support channels can handle client for channel information and be uploaded to the server.The unified money
Source finger URL can be used for being linked to the business recommended webpage, and channel can be the canal for being publicized or being marketed to business
Road, or the channel of business recommended webpage can be linked to, the identification information of channel can be channel name, or canal
The identity number in road.For example, the entitled A newspaper of the channel, B newspaper, C poster, D TV station, E film, F application program, G
Region, H marketing or advertising company etc..
102, according to the identification information of the uniform resource locator and the multiple channel, the business recommended net is generated
The corresponding multiple access identities codes of page.
Wherein, the multiple access identities code can be used for being published in corresponding channel.It specifically, can be by institute
It states multiple access identities codes to be published to respectively in corresponding channel end end equipment, visit when the channel terminal equipment receives
After asking identification code, it can issue and show access identities code to user.The access identities code can be business recommended with unique identification
Webpage, the access identities code can be that access two dimensional code specifically can be by the identification information of the multiple channel with parameter
Form be respectively added in the uniform resource locator, then by multiple unified resources after the identification information for adding channel
Finger URL is converted to the corresponding multiple access identities codes of the business recommended webpage.For example, the uniform resource locator is
Http:// a.b.com, multiple support channels title are respectively A newspaper, B newspaper, C poster, D TV station, have added the system of channel title
One Resource Locator is respectively as follows: http://a.b/channel=A newspaper .com, http://a.b/channel=B newspaper
.com, http://a.b/channel=C poster .com, http://a.b/channel=D TV station .com, to above-mentioned 4
Uniform resource locator, which carries out conversion, can obtain access identities code, B newspaper of the business recommended webpage in A newspaper channel
The access identities code of the access identities code of channel, the access identities code of C poster channel and D TV station channel.Generating this 4 visits
It asks identification code and can be published to respectively as A newspaper, B newspaper, C poster, D TV station, allow user corresponding by scanning
The touching of access identities code reaches business recommended webpage.
103, when receiving the access request of the business recommended webpage, to the access identities of access request carrying
Code is parsed, and the identification information of the corresponding access channel of the business recommended webpage is obtained.
For inventive embodiments, the access request of the business recommended webpage can for the client to publication at certain
The access identities code of channel is sent to server when being scanned, the access identities code that the access request is carried into
The step of row parsing, can specifically include: the access identities code that the access request is carried using access identities code identifier into
Row identification obtains the uniform resource locator of the corresponding access channel of the business recommended webpage；Then it is positioned using unified resource
Symbol resolver parses the uniform resource locator, obtains the mark letter of the corresponding access channel of the business recommended webpage
Breath.For example, the server can receive and carry access identities when user utilizes mobile phone scanning shoot access identities code
The access request of the business recommended webpage of code, if identify to access identities code using access identities code identifier
It arrives, http://a.b/channel=A newspaper .com can recycle uniform resource locator resolver to http://a.b/
Channel=A newspaper .com is parsed, and specifically, can use the channel function of uniform resource locator resolver
URLchannel () parsing, it can obtaining the corresponding access channel of the business recommended webpage is A newspaper.
104, statistical disposition is carried out according to frequency of occurrence of the identification information of the access channel to the access channel.
If 105, the frequency of occurrence of the access channel is more than or equal to preset threshold, it is determined that the access channel is
The corresponding target channel of the business recommended webpage.
Wherein, the target channel can meet business recommended expected channel, institute for recommendation effect or marketing effectiveness
The user volume measurement of the business recommended webpage can be accessed by the channel by stating business recommended expection, and user volume is bigger, then says
Bright business recommended expection is better.User accesses primary business recommended webpage by channel, and channel just will appear once, therefore, if
The frequency of occurrence of the access channel is more than or equal to preset threshold, then explanation accesses the business recommended net by the channel
The user volume of page exceeds the time limit to meet business recommended expection, and the preset threshold can be configured according to user demand, can also root
It is configured according to business need, the embodiment of the present invention is it is not limited here.For example, preset threshold can with 10,000 times, it is 20,000 inferior.?
After determining the corresponding target channel of the business recommended webpage, the Generalization bounds or marketing plan of adjustable target channel
Slightly, specifically, dynamics can be launched to increase the advertisement of the channel, to attract more users to access business recommended webpage.
A kind of channel information processing method, device, storage medium and computer equipment provided in an embodiment of the present invention, with mesh
Preceding to usually require to determine that the preferable target channel of recommendation effect is compared by manual type, the present invention is by obtaining business recommended net
The uniform resource locator of page and the identification information of multiple support channels；And according to the uniform resource locator and the multiple channel
Identification information, generate the corresponding multiple access identities codes of the business recommended webpage, the multiple access identities code is for sending out
Cloth is into corresponding channel；It can be when receiving the access request of the business recommended webpage, to the access request
The access identities code of carrying is parsed, and the identification information of the corresponding access channel of the business recommended webpage is obtained, so as to
Track the access channel that user's touching reaches business recommended webpage.It at the same time, can be according to the identification information pair of the access channel
The frequency of occurrence of the access channel carries out statistical disposition；If the frequency of occurrence of the access channel is more than or equal to default threshold
Value, it is determined that the access channel is the corresponding target channel of the business recommended webpage, so as to according to access channel
Frequency of occurrence realization automatically identifies the preferable target channel of recommendation effect, can guarantee accurately to identify target channel, saves
It identifies cost consumed by target channel, and then is able to ascend the recognition accuracy and recognition efficiency of target channel, and can be
The Generalization bounds of the subsequent business recommended webpage of adjustment provide directive function.
Further, in order to better illustrate the process that above-mentioned channel information is handled, as the refinement to above-described embodiment
And extension, the embodiment of the invention provides another channel information processing methods, as shown in Figure 2, which comprises
201, the uniform resource locator of business recommended webpage and the identification information of multiple support channels are obtained.
Wherein, the relevant explanation of the identification information of the uniform resource locator and multiple support channels has been directed in step 101,
Herein without repeating.
202, the identification information of the multiple channel is respectively added in the uniform resource locator.
For the embodiment of the present invention, in order to avoid the business recommended net is omitted and is promoted in the identification information addition of channel
The formation efficiency of the corresponding multiple access identities codes of page, the step 202 can specifically include: according to pre-arranged code sequence to institute
Multiple support channels are stated to be encoded；It is recycled according to coding result and the identification information of the multiple channel is respectively added to the unification
In Resource Locator.For example, multiple support channels are newspaper, TV, poster, TV station, film, application program, after channel coding
Available 001 represent newspaper, 002 represent TV, 003 represent film, 004 represent poster, 005 represent TV station, 006 represent
Film, 007 represent application program.The uniform resource locator of this 7 channels can be generated according to coded sequence circulation addition.
203, by multiple uniform resource locator after the identification information for adding channel access respectively identification code conversion,
Obtain the corresponding multiple access identities codes of the business recommended webpage.
Wherein, the multiple access identities code can be used for being published in corresponding channel.The present invention is implemented
Example, the step 203 can specifically include: using access identities code generator to multiple systems after the identification information of addition channel
One Resource Locator carries out coded treatment respectively, obtains the corresponding multiple access identities codes of the business recommended webpage.When described
When access identities code is access two dimensional code, two-dimension code generator can use to multiple unifications after the identification information of addition channel
Resource Locator carries out coded treatment respectively, obtains the corresponding multiple access two dimensional codes of the business recommended webpage.
204, when receiving the access request of the business recommended webpage, to the access identities of access request carrying
Code is parsed, and the identification information of the corresponding access channel of the business recommended webpage is obtained.
For the embodiment of the present invention, if the access request of the business recommended webpage received is not by access identities
Code triggering, but what user was triggered by webpage clicking link, in order to determine the access channel of the business recommended webpage, institute
State method further include: judge whether there is webpage identical with the business recommended webpage using third party's data, if it exists then
The initial source page of the business recommended webpage is searched from these identical webpages, then by the mark of initial source page
Information is determined as the identification information of the access channel of the business recommended webpage.
205, statistical disposition is carried out according to frequency of occurrence of the identification information of the access channel to the access channel.
For the embodiment of the present invention, omitted in order to avoid the frequency of occurrence of the access channel counts, step 205 tool
Body may include: according to it is described access channel identification information to described in preset memory locations access channel frequency of occurrence into
Row update processing, and updated frequency of occurrence is determined as the frequency of occurrence for accessing channel.The preset memory locations
Preserve the multiple channel identification information and its corresponding frequency of occurrence.What is saved in the preset memory locations goes out occurrence
Number can be to update when being resolved to the identification information of corresponding channel every time, specifically, the mark according to the access channel
Knowing the step of information is updated processing to the frequency of occurrence for accessing channel described in preset memory locations can be with are as follows: according to described
The identification information for accessing channel is carried out to the frequency of occurrence for accessing channel described in preset memory locations plus 1 processing.
For the embodiment of the present invention, when target channel is the good channel of special time period recommendation effect, the step 205
Before, which comprises record the corresponding sending time of the access request.At this point, the step 205 specifically can wrap
It includes: according to the identification information of the sending time and the access channel to the access channel in occurrence out in different time periods
Number is counted.Specifically, the sending time drops into that period, just by the access channel in that period
Frequency of occurrence carries out plus 1 operation, the frequency of occurrence of other times section continue to have.When client pass through in other times section it is described
When accessing the channel access business recommended webpage, then frequency of occurrence is carried out to add 1 operation.By counting each channel information not
With the frequency of occurrence of period, each channel advertisement delivery effect best period can determine, then in the best time
Dynamics is launched in the advertisement that Duan Jia great corresponds to channel.
If 206, the frequency of occurrence of the access channel is more than or equal to preset threshold, it is determined that the access channel is
The corresponding target channel of the business recommended webpage.
For example, there is the promotional pamphlet of the business recommended webpage of a batch, need to be distributed in different zones, or need by differently pushing away
Team's distribution, can be printed on the access identities that business recommended webpage belongs to different zones on the promotional pamphlet for be distributed in different zones
Code, or be printed on business recommended webpage on for the promotional pamphlet for differently pushing away team and belong to the access identities for differently pushing away team
Code.It can be determining access business by being parsed to these access identities codes in these access identities codes of scanning input
The target area or target Di Tui team for recommending webpage most can be directed to target area or target in subsequent popularization
Di Tui team prints more promotional pamphlets.Likewise, if channel be newspaper, TV, poster, TV station, film, application program,
The access identities code for being then directed to above-mentioned each channel by generating the business recommended webpage, can determine user is which passes through
The business recommended webpage of channel access, so as to determine recommendation or the preferable target channel of marketing effectiveness.
For the embodiment of the present invention, for maximum benefit cost of marketing, if each channel is in some temporal recommendation
Effect is good, can choose it also as target channel, and increases advertisement in the period and launch dynamics, and the step 206 specifically may be used
To include: to be preset with the presence or absence of the frequency of occurrence of the access channel more than or equal to first in the detection different time sections
The period of threshold value；If detecting, there are the times that the frequency of occurrence of the access channel is more than or equal to the first preset threshold
Section, it is determined that the access channel is the corresponding target channel of the business recommended webpage.First preset threshold can root
It is configured, can also be configured according to business need according to user demand, the embodiment of the present invention is it is not limited here.Described
One preset threshold can with 3,000 times, it is 4,000 inferior.For example, be greater than when frequency of occurrence of the public transport channel in the period of 7-9 point or
When equal to 4,000 times, illustrate that the recommendation effect of public transport channel is preferable, advertisement of the public transport channel in 7-9 point can be increased and launch power
Degree.
It should be noted that the method is also in order to determine the business recommended webpage marketing effectiveness preferable period
It include: the time that the frequency of occurrence that channel is accessed described in the different time sections is more than or equal to the second preset threshold
Section, is determined as the corresponding target time section of the business recommended webpage.The target time section can be each channel to described
Business recommended webpage is marketed the best period, and second preset threshold can be configured according to user demand, can also be with
It is configured according to business need, the embodiment of the present invention is it is not limited here.For example, the second preset threshold can be with 2,000 times, 3,000
It is inferior.By counting each channel information frequency of occurrence in different time periods, each channel advertisement delivery effect can determine most
Then the good period launches dynamics in the advertisement that the best period increases corresponding channel.
For the embodiment of the present invention, if desired recommends or the business of advertisement marketing is application program, can be generated each
The application program installation kit of channel, i.e., built-in channel number or channel title in application program installation kit, when under user's request
When carrying application program installation kit, by parsing to application program installation kit, user's downloading or access application can be known
The channel of program, by access channel it is for statistical analysis, the marketing effectiveness of each channel can be obtained.
Another kind channel information processing method, device, storage medium and computer equipment provided in an embodiment of the present invention, with
It usually requires to determine that the preferable target channel of recommendation effect is compared by manual type at present, the present invention is business recommended by obtaining
The uniform resource locator of webpage and the identification information of multiple support channels；And according to the uniform resource locator and the multiple canal
The identification information in road, generates the corresponding multiple access identities codes of the business recommended webpage, and the multiple access identities code is used for
It is published in corresponding channel；The access can be asked when receiving the access request of the business recommended webpage
It asks the access identities code of carrying to be parsed, obtains the identification information of the corresponding access channel of the business recommended webpage, so as to
Enough access channel of the tracking user touching up to business recommended webpage.It at the same time, can be according to the identification information of the access channel
Statistical disposition is carried out to the frequency of occurrence of the access channel；If the frequency of occurrence of the access channel is more than or equal to default
Threshold value, it is determined that the access channel is the corresponding target channel of the business recommended webpage, so as to according to access channel
Frequency of occurrence realization automatically identify the preferable target channel of recommendation effect, can guarantee accurately to identify target channel, section
Cost consumed by identification target channel is saved, and then is able to ascend the recognition accuracy and recognition efficiency of target channel, and can
Generalization bounds for the subsequent business recommended webpage of adjustment provide directive function.
Further, as the specific implementation of Fig. 1, the embodiment of the invention provides a kind of channel information processing units, such as
Shown in Fig. 3, described device includes: acquiring unit 31, generation unit 32, resolution unit 33, statistic unit 34 and determination unit 35.
The acquiring unit 31, can be used for obtaining the uniform resource locator of business recommended webpage and the mark of multiple support channels
Know information.The acquiring unit 31 is the mark that the uniform resource locator and multiple support channels of business recommended webpage are obtained in the present apparatus
Know the main functional modules of information.
The generation unit 32 can be used for being believed according to the uniform resource locator and the mark of the multiple channel
Breath generates the corresponding multiple access identities codes of the business recommended webpage, and the multiple access identities code is for being published to respectively
In corresponding channel.The generation unit 32 is in the present apparatus according to the mark of the uniform resource locator and the multiple channel
Know information, generates the main functional modules and nucleus module of the corresponding multiple access identities codes of the business recommended webpage.
The resolution unit 33 can be used for when receiving the access request of the business recommended webpage, to the visit
The access identities code for asking that request carries is parsed, and the identification information of the corresponding access channel of the business recommended webpage is obtained.Institute
Stating resolution unit 33 is to carry in the present apparatus when receiving the access request of the business recommended webpage to the access request
Access identities code parsed, obtain the major function mould of the identification information of the corresponding access channel of the business recommended webpage
Block.
The statistic unit 34 can be used for the appearance according to the identification information of the access channel to the access channel
Number carries out statistical disposition.The statistic unit 34 is according to the identification information of the access channel in the present apparatus to the access
The frequency of occurrence of channel carries out the main functional modules and nucleus module of statistical disposition.
The determination unit 35, if the frequency of occurrence for the access channel is more than or equal to preset threshold, really
The fixed access channel is the corresponding target channel of the business recommended webpage.If the determination unit 35 is described in the present apparatus
The frequency of occurrence for accessing channel is more than or equal to preset threshold, it is determined that the access channel is the business recommended webpage pair
The main functional modules for the target channel answered.
For the embodiment of the present invention, when target channel is the good channel of special time period recommendation effect, described device is also
It include: recording unit 36, as shown in Figure 4.
The recording unit 36 can be used for recording the corresponding sending time of the access request.The recording unit 36
It is the main functional modules that the corresponding sending time of the access request is recorded in the present apparatus.
The statistic unit 34 specifically can be used for the identification information pair according to the sending time and the access channel
The access channel is counted in frequency of occurrence in different time periods.
The determination unit 35 specifically can be used for detecting in the different time sections with the presence or absence of the access channel
Frequency of occurrence is more than or equal to the period of the first preset threshold；If it exists, it is determined that the access channel is the business
Recommend the corresponding target channel of webpage.
It is described true in order to determine the business recommended webpage marketing effectiveness preferable period in concrete application scene
Order member 35 can be also used for the frequency of occurrence for accessing channel described in the different time sections being more than or equal to second in advance
If the period of threshold value, it is determined as the corresponding target time section of the business recommended webpage.
For the embodiment of the present invention, omitted in order to avoid the frequency of occurrence of the access channel counts, the statistic unit
34, it specifically can be used for going out occurrence to access channel described in preset memory locations according to the identification information of the access channel
Number is updated processing, the preset memory locations preserve the multiple channel identification information and its corresponding occurrence out
Number；Updated frequency of occurrence is determined as to the frequency of occurrence of the access channel.
In concrete application scene, the generation unit 32 may include: adding module and conversion module.
The adding module can be used for the identification information of the multiple channel being respectively added to the unified resource determining
In the symbol of position.
The conversion module, multiple uniform resource locator after can be used for add the identification information of channel respectively into
The conversion of row access identities code, obtains the corresponding multiple access identities codes of the business recommended webpage.
For the embodiment of the present invention, in order to avoid the business recommended net is omitted and is promoted in the identification information addition of channel
The formation efficiency of the corresponding multiple access identities codes of page, the adding module specifically can be used for according to pre-arranged code sequence pair
The multiple channel is encoded；And the identification information of the multiple channel is respectively added to according to coding result circulation described
In uniform resource locator.
It should be noted that each functional module involved by a kind of channel information processing unit provided in an embodiment of the present invention
Other are accordingly described, can be with reference to the corresponding description of method shown in Fig. 1, and details are not described herein.
Based on above-mentioned method as shown in Figure 1, correspondingly, the embodiment of the invention also provides a kind of computer-readable storage mediums
Matter is stored thereon with computer program, which performs the steps of the system for obtaining business recommended webpage when being executed by processor
The identification information of one Resource Locator and multiple support channels；Believed according to the uniform resource locator and the mark of the multiple channel
Breath generates the corresponding multiple access identities codes of the business recommended webpage, and the multiple access identities code is for being published to respectively
In corresponding channel；When receiving access request of the client to the business recommended webpage, the access request is carried
Access identities code is parsed, and the identification information of the corresponding access channel of the business recommended webpage is obtained；According to the access canal
The identification information in road carries out statistical disposition to the frequency of occurrence of the access channel；If the frequency of occurrence of the access channel is greater than
Or it is equal to preset threshold, it is determined that the access channel is the corresponding target channel of the business recommended webpage.
Based on the embodiment of above-mentioned method as shown in Figure 1 and device as shown in Figure 4, the embodiment of the invention also provides one kind
The entity structure diagram of computer equipment, as shown in figure 5, the computer equipment includes: processor 41, memory 42 and is stored in
On memory 42 and the computer program that can run on a processor, wherein memory 42 and processor 41 are arranged at bus 43
The upper processor 41 performed the steps of when executing described program obtains the uniform resource locator of business recommended webpage with it is more
The identification information of a channel；According to the identification information of the uniform resource locator and the multiple channel, the business is generated
Recommend the corresponding multiple access identities codes of webpage, the multiple access identities code is for being published in corresponding channel；When
When receiving access request of the client to the business recommended webpage, the access identities code carried to the access request is solved
Analysis obtains the identification information of the corresponding access channel of the business recommended webpage；According to the identification information of the access channel to institute
The frequency of occurrence for stating access channel carries out statistical disposition；If the frequency of occurrence of the access channel is more than or equal to default threshold
Value, it is determined that the access channel is the corresponding target channel of the business recommended webpage.The equipment further include: bus 43, quilt
It is configured to coupling processor 41 and memory 42.
According to the technical solution of the present invention, by obtaining the uniform resource locator and multiple support channels of business recommended webpage
Identification information；And according to the identification information of the uniform resource locator and the multiple channel, the business recommended net is generated
The corresponding multiple access identities codes of page, the multiple access identities code is for being published in corresponding channel；It can connect
When receiving the access request of the business recommended webpage, the access identities code carried to the access request is parsed, and is obtained
The identification information of the corresponding access channel of business recommended webpage, so as to track the access that user's touching reaches business recommended webpage
Channel.At the same time, the frequency of occurrence of the access channel can be counted according to the identification information of the access channel
Processing；If the frequency of occurrence of the access channel is more than or equal to preset threshold, it is determined that the access channel is the industry
The corresponding target channel of webpage is recommended in business, so as to automatically identify recommendation effect according to the frequency of occurrence realization of access channel
Preferable target channel, can guarantee accurately to identify target channel, save cost consumed by identification target channel, Jin Erneng
The recognition accuracy and recognition efficiency of target channel are enough promoted, and can be mentioned for the Generalization bounds of the subsequent business recommended webpage of adjustment
For directive function.
Obviously, those skilled in the art should be understood that each module of the above invention or each step can be with general
Computing device realize that they can be concentrated on a single computing device, or be distributed in multiple computing devices and formed
Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored
It is performed by computing device in the storage device, and in some cases, it can be to be different from shown in sequence execution herein
Out or description the step of, perhaps they are fabricated to each integrated circuit modules or by them multiple modules or
Step is fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specific hardware and softwares to combine.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, made any to repair
Change, equivalent replacement, improvement etc., should all include within protection scope of the present invention.
Claims (10)
1. a kind of channel information processing method characterized by comprising
Obtain the uniform resource locator of business recommended webpage and the identification information of multiple support channels；
According to the identification information of the uniform resource locator and the multiple channel, it is corresponding to generate the business recommended webpage
Multiple access identities codes, the multiple access identities code is for being published in corresponding channel；
When receiving access request of the client to the business recommended webpage, to the access identities code of access request carrying
It is parsed, obtains the identification information of the corresponding access channel of the business recommended webpage；
Statistical disposition is carried out according to frequency of occurrence of the identification information of the access channel to the access channel；
If the frequency of occurrence of the access channel is more than or equal to preset threshold, it is determined that the access channel is the business
Recommend the corresponding target channel of webpage.
2. the method according to claim 1, wherein the identification information according to the access channel is to described
Before the frequency of occurrence progress statistical disposition for accessing channel, the method also includes:
Record the corresponding sending time of the access request；
The identification information according to the access channel carries out statistical disposition to the frequency of occurrence of the access channel, comprising:
According to the identification information of the sending time and the access channel to the access channel in appearance in different time periods
Number is counted.
If 3. according to the method described in claim 2, it is characterized in that, it is described access channel frequency of occurrence be greater than or
Equal to preset threshold, it is determined that the access channel is the corresponding target channel of the business recommended webpage, comprising:
It detects in the different time sections and is more than or equal to the first default threshold with the presence or absence of the frequency of occurrence of the access channel
The period of value；
If it exists, it is determined that the access channel is the corresponding target channel of the business recommended webpage.
4. according to the method described in claim 2, it is characterized in that, described according to the sending time and the access channel
Identification information to the access channel after frequency of occurrence in different time periods counts, the method also includes:
The frequency of occurrence that channel is accessed described in the different time sections is more than or equal to the period of the second preset threshold,
It is determined as the corresponding target time section of the business recommended webpage.
5. the method according to claim 1, wherein the identification information according to the access channel is to described
The frequency of occurrence for accessing channel carries out statistical disposition, comprising:
The frequency of occurrence that channel is accessed described in preset memory locations is updated according to the identification information of the access channel
Processing, the preset memory locations preserve the multiple channel identification information and its corresponding frequency of occurrence；
Updated frequency of occurrence is determined as to the frequency of occurrence of the access channel.
6. the method according to claim 1, wherein described according to the uniform resource locator and the multiple
The identification information of channel generates the corresponding multiple access identities codes of the business recommended webpage, comprising:
The identification information of the multiple channel is respectively added in the uniform resource locator；
Multiple uniform resource locator after the identification information for adding channel are accessed identification code conversion respectively, are obtained described
The corresponding multiple access identities codes of business recommended webpage.
7. according to the method described in claim 6, it is characterized in that, the identification information by the multiple channel adds respectively
Into the uniform resource locator, comprising:
The multiple channel is encoded according to pre-arranged code sequence；
It is recycled according to coding result and the identification information of the multiple channel is respectively added in the uniform resource locator.
8. a kind of channel information processing unit characterized by comprising
Acquiring unit, for obtaining the uniform resource locator of business recommended webpage and the identification information of multiple support channels；
Generation unit generates the business for the identification information according to the uniform resource locator and the multiple channel
Recommend the corresponding multiple access identities codes of webpage, the multiple access identities code is for being published in corresponding channel；
Resolution unit, the visit for being carried to the access request when receiving the access request of the business recommended webpage
It asks that identification code is parsed, obtains the identification information of the corresponding access channel of the business recommended webpage；
Statistic unit, for carrying out Statistics Division to the frequency of occurrence of the access channel according to the identification information of the access channel
Reason；
Determination unit, if the frequency of occurrence for the access channel is more than or equal to preset threshold, it is determined that the access
Channel is the corresponding target channel of the business recommended webpage.
9. a kind of storage medium, is stored thereon with computer program, which is characterized in that the computer program is executed by processor
The step of method described in Shi Shixian any one of claims 1 to 7.
10. a kind of computer equipment including memory, processor and stores the meter that can be run on a memory and on a processor
Calculation machine program, which is characterized in that the computer program is realized described in any one of claims 1 to 7 when being executed by processor
Method the step of.
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