CN106097021A - A kind of advertisement placement method based on hotspot map and system - Google Patents
A kind of advertisement placement method based on hotspot map and system Download PDFInfo
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- CN106097021A CN106097021A CN201610474228.3A CN201610474228A CN106097021A CN 106097021 A CN106097021 A CN 106097021A CN 201610474228 A CN201610474228 A CN 201610474228A CN 106097021 A CN106097021 A CN 106097021A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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Abstract
The invention provides a kind of advertisement placement method based on hotspot map, it is characterised in that realized by following steps: step one, carried out hotspot map and the configuration of advertisement putting position by background management system；Step 2, the input region selected according to user, the hotspot's distribution situation of commercial circle/advertising area in display appointment region；Step 3, user carry out throwing in the selection of position according to the advertisement putting position that background management system configures.The present invention is guided to client by heating power map, after allowing client more intuitively can see in map area that focus throws in region, selects the region throwing in advertisement.
Description
Technical field
The present invention relates to a kind of advertisement putting field, in particular it relates to a kind of advertisement placement method based on hotspot map
And system.
Background technology
Thermodynamic chart is the page area and the geographic area at visitor place made earnest efforts with special highlighted form display visitor
Diagram.Thermodynamic chart can show can not click on area occurrence.It not link by finding that visitor often clicks on those
Place, perhaps should be at that one resource link of local placement.Such as: if it find that people are always clicking on certain product figure
Perhaps, sheet, wants to see big figure, or is intended to understand the more information of this product.Also it is possible to special picture can be mistakenly considered
It it is exactly navigation link.
Thermodynamic chart is the most also able to tell which part of the page has attracted the attention of most of visitor.This to those to web
Analytical data does not has the head of a station of what experience or manager highly useful.
If there being multiple link to point to same URL, such as: if there being 3 links of diverse location on one page
Point to the same specific product page, then thermodynamic chart will show visitor likes best which link of click, and this is by help
Promote the design of webpage and make it more friendly to user.
Summary of the invention
The present invention is guided to client by heating power map, allows client more intuitively can see focus in map area
After throwing in region, the region throwing in advertisement is selected.
In the present invention, it is provided that a kind of advertisement placement method based on hotspot map, it is characterised in that by following steps
Realize:
Step one, carried out hotspot map and the configuration of advertisement putting position by background management system；
Step 2, the input region selected according to user, the advertisement putting heat of commercial circle/advertising area in display appointment region
Point distribution situation；
Step 3, user carry out throwing in the selection of position according to the advertisement putting position that background management system configures.
Further, a kind of based on hotspot map the advertisement placement method that the present invention provides, also have a characteristic that
With commercial circle for dividing, after being added up by the injected volume of each commercial circle, carrying out the making of hotspot map, this hotspot map is dynamic
Map, by the way of in real time or regularly updating, realizes transfer and the monitoring of change real-time status of focus on map；As: A
The current injected volume in district is 100,000, and the current injected volume in B district is 80,000, and the current injected volume in C district is 50,000, then show in the way of highlighted
A district, thus indicate that this region is advertisement putting hot spot region, B district and C district make a distinction with other different colors respectively.
I.e., the configuration process of above-mentioned hotspot map is:
Step 1, obtain the geographical location information of all commercial circles；
Step 2, according to geographical location information, each commercial circle is identified by map；As: the mode of map backstage segmentation
Obtain every piece of commercial circle plate；
Step 3, obtain the spending on ads information of all commercial circles；This process is to obtain in real time or every 10 minutes or every 1 little
Time or timing acquisition every day；
Step 4, spending on ads to each commercial circle are ranked up；
Step 5, setting threshold value；As: the injected volume of current all commercial circles is up to 100,000, minimum 10,000, then this threshold value can
Being set as that 10-8 ten thousand is redness, 8-6 ten thousand is orange, and 6-4 ten thousand is yellow, and 4-3 ten thousand is green, and 3-2 ten thousand is cyan, and 2-1 ten thousand is blue
Color；Or be with 100,000 for red, 10,000 is the gradient color of white, the setting that often difference 10,000 colors are successively decreased.
Step 6, according to threshold value, each commercial circle is carried out the mark of differentiated by map.Setting rule according to above-mentioned threshold value
Then, the making of hotspot map is carried out.
Further, a kind of based on hotspot map the advertisement placement method that the present invention provides, also have a characteristic that
I.e., the configuration process of above-mentioned hotspot map is:
Step 1, obtain the address information of the advertisement position having under all platforms；
Step 2, division advertising area；As: be averaged division to region；
Step 3, obtain the information of the spending on ads of each advertising area；
Step 4, setting threshold value；As: the injected volume of current all advertising areas is up to 100,000, minimum 10,000, then this threshold
It is redness that value may be set to 10-8 ten thousand, and 8-6 ten thousand is orange, and 6-4 ten thousand is yellow, and 4-3 ten thousand is green, and 3-2 ten thousand is cyan, 2-1 ten thousand
For blueness；Or be with 100,000 for red, 10,000 is the gradient color of white, the setting that often difference 10,000 colors are successively decreased.
Step 5, according to threshold value, each advertising area is carried out the mark of differentiated by map.According to setting of above-mentioned threshold value
Set pattern then, carries out the making of hotspot map.
Further, a kind of based on hotspot map the advertisement placement method that the present invention provides, also have a characteristic that
I.e., above-mentioned advertisement putting position is divided into and can throw in position and the most occupied throwing orientation.
Further, a kind of based on hotspot map the advertisement placement method that the present invention provides, also have a characteristic that
I.e., when client carries out the selection throwing in position, can be inquired about this and specifically throw the situation that takies in orientation, price, detailed geographical position, 3D
The information that all platforms such as live commercial design sketch, periphery case of advertisements and relevant information thereof can be collected and obtain；Consequently facilitating
Customer inquiries throws in the details of position.
When client can select multiple input position, background management system carries out the detailed calculating of expense according to the selection of client.
When customer selecting multiple throwing orientation, the expense of each advertisement position can be listed, combine preferential detailed bill of Denging.
Further, a kind of based on hotspot map the advertisement delivery system that the present invention provides, also have a characteristic that
I.e., data management platform is included；
Above-mentioned data management platform includes advertisement position module, mapping module, hotspot map module；
Above-mentioned advertisement position module stores has the multidate information of all of advertisement position under platform；
Above-mentioned mapping module storage can throw in the chorography of advertisement in having this flat roof area；I.e., belong to this platform to have
Advertisement position；
Above-mentioned each advertisement position is associated with chorography according to geographical position；I.e., all of advertisement position is loaded with each
Show on map；
Above-mentioned hotspot map module, based on chorography and the data of the multidate information of advertisement position, carries out hotspot map
Make；
Wherein, above-mentioned multidate information includes the sales situation (i.e., this advertisement position is sold the most) of advertisement position, advertisement position
Price, the geographical position of advertisement position, the instant photo of advertisement position, the historical sales record of advertisement position.This information according in real time or
Timing obtains data and is updated.
Further, a kind of based on hotspot map the advertisement delivery system that the present invention provides, also have a characteristic that
I.e., above-mentioned data management platform also includes statistical module；
Above-mentioned statistical module has thrown in the advertisement position number statistics of variables of advertisement according to the sales situation of advertisement position；
Above-mentioned hotspot map module, based on chorography and the data of the advertisement position quantity having thrown in advertisement, carries out focus
The making of map.
Further, a kind of based on hotspot map the advertisement delivery system that the present invention provides, also have a characteristic that
I.e., also include client or PC end, thus enable users to be directly viewable on mobile phone or computer and select advertisement position；
Above-mentioned data management platform and client or PC end all include data transmission module, for realizing the number between equipment
According to transmission；
Above-mentioned client or PC end also include hotspot map request module, display module；
User sends the request of hotspot map by above-mentioned hotspot map request module to data management platform；
Above-mentioned data management platform is obtained after hotspot map from data management platform by data transmission module, by display
Module carries out the display of front equipment end.
Further, a kind of based on hotspot map the advertisement placement method that the present invention provides, also have a characteristic that
I.e., above-mentioned client or PC end also include that advertisement position selects module；
Above-mentioned client or PC end are by selecting module to obtain the multidate information of advertisement position；
Above-mentioned client or PC end are by selecting module to carry out the selection of advertisement position.
Further, a kind of based on hotspot map the advertisement placement method that the present invention provides, also have a characteristic that
I.e., above-mentioned data management platform also includes advertisement position sales management module；For managing the sales situation of advertisement position；
Above-mentioned client or PC end also include order management module；User can check purchase/general by client or PC end
The state of the advertisement position bought；
After above-mentioned client or PC end are by selecting module to select advertisement position, above-mentioned ad sales management module pair
It carries out expense statistics, and sends statistical result to client or PC end；
After above-mentioned client or PC end are received by data transmission module, shown by front end；
After client confirms to have subscribed this advertisement position, above-mentioned client or PC end are by order management module polls and confirmation
After order, by data transmission module, this is determined that information sends the advertisement position sales management module to data management platform；
Above-mentioned advertisement position sales management module audits that this order is errorless (i.e., confirms that contract signing or sales money are to account etc.
Can confirm that the information that this advertisement position has been sold) after, the subscription information of this advertisement position is sent to advertisement position module；
The situation of advertisement position is recorded and updates by above-mentioned advertisement position module, thus realizes the reality of advertisement position sales situation
The result of Shi Gengxin.
The effect of the present invention and effect:
The advertisement placement method based on hotspot map of present invention offer and system, add up for spending on ads,
Make advertiser apparent analyze hot spot areas and advertisement putting situation；Additionally, heating power map often attracts clients
Concern, and provide reference to client when advertisement putting, and provide data analysis, particularly those are to not throwing in experience
Client, often plays good reference value.
Accompanying drawing explanation
The schematic flow sheet of the advertisement placement method based on hotspot map involved by accompanying drawing 1, embodiment.
Detailed description of the invention
The advertisement delivery system based on hotspot map that the present embodiment provides, including data management platform and PC end；
This cloud platform and client or PC end all include data transmission module, for realizing Various types of data between equipment
Transfer function；
This cloud platform also includes that advertisement position module, mapping module, hotspot map module, statistical module, advertisement position sell pipe
Reason module；
This PC end also includes that advertisement position selects module, order management module, hotspot map request module, display module.
During running, advertisement position module stores has the multidate information of all of advertisement position under platform, and this is dynamically believed
Breath includes that (this distribution state refers to sell or for sale for the distribution state of current all advertisement positions；Wherein, sold about this
Advertisement position also includes the situations such as Expiration Date), the price of advertisement position (such as: present price, historical price curve, preferential/sales promotion letter
Breath), the detailed geographical position of advertisement position, the instant photo of advertisement position, historical sales record (i.e., the current businessman and going through of advertisement position
History occupies the businessman of this advertisement position)；
This mapping module storage has under all platforms the map in the area arranging advertisement position；
This each advertisement position is associated with chorography according to detailed geographical position, i.e., is loading on every map
Having the distribution map of concrete advertisement position, user i.e. can be aobvious with the form of floating frame by being moved by mouse to this advertisement position
The concrete information relevant with advertisement position (price, address, sales situation etc.) is shown, thus it is wide to facilitate user to be directly acquainted with this
Accuse the situation of position；
During hotspot map module carries out hotspot map making, this statistical module is according to the sales situation of advertisement position
Throw in the advertisement position number statistics of variables of advertisement, thus provide these data of advertisement position quantity for this process；This focus ground
Module, based on chorography and the data of the advertisement position quantity having thrown in advertisement, carries out the making of hotspot map, i.e., this heat
The quantity of the advertisement position being currently running according to each department can distinguished on some map carries out the display of map.
In the present embodiment, hotspot map in Shanghai, concrete manufacturing process is as follows:
The first step is with District of Shanghai for scope making regional hot spot map:
Step 1, obtain all commercial circles geographical location information (such as: commercial circle, Xujiahui, commercial circle, Nanjing Road, Wujiao Court commercial circle,
Deng Ge commercial circle, Huai-Hai road)；
Step 2, according to geographical location information, each commercial circle is identified by map (i.e., using each commercial circle as one
Plate carries out independent division)；
Step 3, obtain the spending on ads information of current all commercial circles；
Step 4, spending on ads to each commercial circle are ranked up；
Step 5, assume spending on ads the highest for 100,000, minimum for 10,000, set threshold value: when injected volume is as 100,000
Show redness during to 90,000, when injected volume less than 90,000 more than 70,000 time show orange, when injected volume less than 70,000 more than 50,000 time display
Yellow, when injected volume less than 50,000 more than 30,000 time show green, when injected volume be less than 30,000 time show cyan.
Step 6, according to threshold value, each commercial circle is carried out the mark of different colours by map.
Second step makes hotspot map by concrete commercial circle for scope: (as a example by Xujiahui)
The address information of all of advertisement position carrying out advertisement putting in the range of step 1, acquisition commercial circle, Xujiahui；
Step 2, division advertising area, with commercial circle, upper right side is as starting point, and 200 meters * 200 meters is that map is entered by a unit
Row cutting, is divided into several advertising area；
Step 3, obtain the information of the spending on ads of each advertising area；
Step 4, assume spending on ads the highest for 100,000, minimum for 10,000, set threshold value: when injected volume is as 100,000
Showing redness during to 90,000, show white when less than 20,000, often difference 10,000 carries out successively decreasing of redness, forms redness to white
Gradient color.
Step 5, according to threshold value, each advertising area is carried out the mark of differentiated by map.
Described client or PC end also include hotspot map request module, display module；
User sends the request of hotspot map by described hotspot map request module to cloud platform；
This PC end after cloud platform obtains hotspot map, carries out front equipment end by display module by data transmission module
Display；
Advertiser, with hotspot map as reference, after selecting suitable location advertising according to the demand of self, chooses, should
After PC end is by selecting module to select advertisement position, this ad sales management module carries out expense statistics to it, and to PC
End sends statistical result；When position as chosen is multinomial, the result of statistics includes detail and summation；
After advertiser confirms an order, this PC end carries out Confirmation of Orders by order management module, is transmitted by data
This is determined that information sends the advertisement position sales management module to cloud platform by module；
This advertisement position sales management module audit the payment of this order or contract signing errorless after, by the reservation of this advertisement position
Information sends to advertisement position module；
The situation of advertisement position is recorded and updates by this advertisement position module, i.e., by this advertisement position is set as being sold
State, and record sales situation.
Claims (10)
1. an advertisement placement method based on hotspot map, it is characterised in that realized by following steps:
Step one, carried out hotspot map and the configuration of advertisement putting position by background management system；
Step 2, the input region selected according to user, the hotspot's distribution situation of commercial circle/advertising area in display appointment region；
Step 3, user carry out throwing in the selection of position according to the advertisement putting position that background management system configures.
A kind of advertisement placement method based on hotspot map, it is characterised in that:
The configuration process of described hotspot map is:
Step 1, obtain the geographical location information of all commercial circles；
Step 2, according to geographical location information, each commercial circle is identified by map；
Step 3, obtain the spending on ads information of all commercial circles；
Step 4, spending on ads to each commercial circle are ranked up；
Step 5, setting threshold value；
Step 6, according to threshold value, each commercial circle is carried out the mark of differentiated by map.
A kind of advertisement placement method based on hotspot map, it is characterised in that: described focus
The configuration process of map is:
Step 1, obtain the address information of all of advertisement position；
Step 2, division advertising area；
Step 3, obtain the information of the spending on ads of each advertising area；
Step 4, setting threshold value；
Step 5, according to threshold value, each advertising area is carried out the mark of differentiated by map.
A kind of advertisement placement method based on hotspot map, it is characterised in that:
Described advertisement putting position is divided into can throw in position and the most occupied throwing orientation.
A kind of advertisement placement method based on hotspot map, it is characterised in that:
When client carries out the selection throwing in position, can inquire about this specifically throw the situation that takies in orientation, price, detailed geographical position,
3D live commercial design sketch, periphery case of advertisements and relevant information thereof；
When client can select multiple input position, background management system carries out the detailed calculating of expense according to the selection of client.
6. a kind of based on hotspot map the advertisement delivery system as described in claim 1-5 is arbitrary, it is characterised in that: include number
According to management platform；
Described data management platform includes advertisement position module, mapping module, hotspot map module；
Described advertisement position module stores has the multidate information of all of advertisement position under platform；
Described mapping module storage can throw in the chorography of advertisement in having this flat roof area；
Described each advertisement position is associated with chorography according to geographical position；
Described hotspot map module, based on chorography and the data of the multidate information of advertisement position, carries out the making of hotspot map；
Wherein, described multidate information includes the sales situation of advertisement position, the price of advertisement position, the geographical position of advertisement position, advertisement
The instant photo of position, the historical sales record of advertisement position.
A kind of advertisement delivery system based on hotspot map, it is characterised in that:
Described data management platform also includes statistical module；
Described statistical module has thrown in the advertisement position number statistics of variables of advertisement according to the sales situation of advertisement position；
Described hotspot map module, based on chorography and the data of the advertisement position quantity having thrown in advertisement, carries out hotspot map
Making.
A kind of based on hotspot map advertisement delivery system the most as claimed in claims 6 or 7, it is characterised in that: also include visitor
Family end or PC end；
Described data management platform and client or PC end all include data transmission module, pass for realizing the data between equipment
Defeated；
Described client or PC end also include hotspot map request module, display module；
User sends the request of hotspot map by described hotspot map request module to data management platform；
Described client or PC end after data management platform obtains hotspot map, pass through display module by data transmission module
Carry out the display of front equipment end.
A kind of advertisement delivery system based on hotspot map, it is characterised in that:
Described client or PC end also include that advertisement position selects module；
Described client or PC end are by selecting module to obtain the multidate information of advertisement position；
Described client or PC end are by selecting module to carry out the selection of advertisement position.
A kind of advertisement delivery system based on hotspot map, it is characterised in that:
Described data management platform also includes advertisement position sales management module；
Described client or PC end also include order management module；
After described client or PC end are by selecting module to select advertisement position, it is entered by described ad sales management module
Row expense is added up, and sends statistical result to client or PC end；
After described client or PC end are received by data transmission module, shown by front end；
After described client or PC end pass through order management module polls and confirm an order, by data transmission module, this is determined
Information sends the advertisement position sales management module to data management platform；
Described advertisement position sales management module audit this order errorless after, the subscription information of this advertisement position is sent to advertisement position mould
Block；
The situation of advertisement position is recorded and updates by described advertisement position module.
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