CN102147903A - Geographic position-based internet information aggregating, pushing and interacting method - Google Patents
Geographic position-based internet information aggregating, pushing and interacting method Download PDFInfo
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Abstract
The invention discloses a geographic position-based internet information aggregating, pushing and interacting method, which comprises the following steps of: acquiring position information or geographic information of a user who accesses the internet (including the mobile internet) by means of an asymmetrical digital subscriber loop (ADSL), cable televisions and a mobile network and the like by network positioning, wherein the position information, geographic information and user address information can be converted to form user geographic position information, an information application region and an information generation address; associating the information released by the user with the application region and the like and aggregating according to the geographic position and behavior characteristics; and showing the aggregated information according to the pre-set rules and actively pushing the aggregated information to the proper user, wherein the means of showing and pushing comprises webs, wireless application protocols (WAP), mobile phone messages, e-mails, micro-blogs, calls and the like, so the user can interact with the user or user cluster with the common hobbies on the basis of the aggregated information and the geographic information. The information aggregation mode provided by the invention can be applied to the occasions of information verification and direct selling of goods, services, hotels and the like.
Description
Technical field
This patent relates to a kind of internet information polymerization based on the geographic position, propelling movement and mutual method.
Background technology
Along with the application and the Internet development of various infotecies, the internet has become one of main flow of information propagation in recent years.Various information in the society are more and more, and people are surrounded own useless information by various on the one hand, and obtaining often needs to require considerable time and effort to own Useful Information, and this has had a strong impact on people's work efficient and experience; The informant will be given to the people who needs with people's Useful Information is provided on the other hand, needs the huge cost of cost.This has caused the wasting of resources and information pollution, and for example: the information of commodity will reach the consumer on hand, and businessman need drop into a large amount of advertisements on various medium; And really these commodity are had the people of demand may be all crowds' that contacted advertisement about 1%, and 99% advertising expenditure does not all play due effect.
Simultaneously, because the anonymity of network, various information and information publisher's reliability also can not get guaranteeing on the network, and people are difficult to differentiate to the true or false of information, thereby have increased the difficulty that information is obtained and utilized, and has reduced the validity that information is propagated.
Information has transferability; So-called transferability is exactly that information can realize transmitting at time space; Therefore transferability and time, space correlation join, and the space is presented as that mainly information is relevant with the geographic position.Here propose a kind of method, be directed to information and user object group's characteristic, particularly geographic properties, do effective information fusion and issue, so that the information of carrying out at the crowd of minorityization is propagated.Simultaneously, in conjunction with the developing direction of the real nameization of online store and network use at present, the validity that helps the publisher of identifying information, Reliability of Information.
1997, Dave Winer developed scriptingNews, i.e. the blank of RSS; RSS (Really Simple Syndication, real simple polymerization) technology, be website be used for and other websites between a kind of easy means (also being aggregated content) of content shared, be normally used for news and other websites of arranging in order.The network user can read the web site contents of supporting RSS output in client by means of the news polymerization tool software of supporting RSS under the situation of not opening the web site contents page.Though the RSS technology adopts simple label technique to realize the simple aggregation of information, the geographic entity of the information that embodies of failing, and the service efficiency of the information of lifting.
The classification that some classifieds website have been carried out local information provides, and still, in the processing in local geographic position, in a single day granularity is deep into below the city, and its confidence level reduces greatly; And these websites do not possess the ability of initiatively judging the user geographic position yet, and the initiatively ability of PUSH also just can not be arranged.
People insert the internet and adopt modes such as ADSL broadband network, cable TV broadband network and mobile network usually, and these three kinds of access networks all have ripe network positions technology, can obtain the geographical location information of user Internet access.Simple geographic coordinate information (represent with longitude and latitude usually, as east longitude 114.218803 degree, north latitude 22.431293 degree), have little significance; This positional information and address information storehouse are associated, and form the standard address information (as 2 in plum forests Lu Runyu garden, Shenzhen) of carrying administrative division, will give people with the guide effect in information fusion.In the process of the issue of information, polymerization, use, geographical location information has three effects:
Geographical location information when (1) information providing releases news is as the geographic position that is subordinate to that is published information.Like this, can all autopolymerization be together the full detail of a position.Based on this position, application region, particularly appointed information that the publisher can appointed information are issued in which geographic range.
The positional information of geographical location information when (2) information providing releases news and the registration of information providing real name compares, and can judge that whether both coincide, and are used for judging Reliability of Information.
(3) according to information be subordinate to position and range of application, the information after the polymerization can be given information requirement side in the corresponding geographical position range by active push; Perhaps passive response, when information requirement side surfs the Net, can be according to its position, obtain in the position range automatically and effectively release news.
Based on this pattern, in conjunction with the trend of internet toward micromessage, minority and the development of little application facet, can produce multiple practical applications on the internet, information exhibition, propelling movement and mutual to carry out the minorityization better will improve Reliability of Information, propagation efficiency, reduction information distribution cost greatly.
Summary of the invention
The content of this patent invention is:
1, the present invention relates to several links in the network information issue: informant, receiver, information releasing, network channel.Informant and receiver are the users, and a user may be informant and receiver simultaneously, and the user sends by the network channel and when obtaining information, the geographic position at its place can be acquired.
2, location technology Network Based is obtained the information such as network type, device type and geographic position of the internet access facility that the user uses.Geographical location information formation through network positions comprises two kinds of representations: positional information is represented with longitude and latitude, as east longitude 114.218803 degree, north latitude 22.431293 degree; Geography information is represented with geographical administrative zoned format, as 29 in Enterprises of Futian District plum forests one village.This information can standard be expressed as city, district, section, sub-district, building several levels.If what get access to is latitude and longitude information, then be mapped to the geographical administrative zoned format of standard simultaneously; Otherwise, if what get access to is address information, will convert the administrative zoned format in address of standard to, then, mapping obtains its longitude and latitude; For the protection to user's privacy, locating information can not navigate to individual's better address, and the smallest particles degree is to building.Obtaining by the geo-location service module of geographical location information provides.
3, user's logon station is when (comprising anonymous login), and the website can obtain this user's geographical location information automatically by the geographic position locating module; Geographical location information can be used for obtaining information issue place, thereby information issue address is verified; Also can be used for determining the geographic position of Internet user's online, make things convenient for the polymerization of information, precisely push or show.
4, the user can indicate better address and be willing to it is disclosed in its subscriber data, and geography information will be carried out related and coupling with these default addresses so.If whether user or system specify needs checking user's registration address consistent with current last net address, can pass to the geo-location service module to user's registration address and judge.Attention: be to guarantee that geo-location service module itself does not expose and provides any information to the outside like this.
When 5, the informant releases news in the website, but the various attributes of appointed information comprise tag along sort, application region (referring to the geographic range that information is propagated), object crowd etc.The application region of information represents that information sees for the user of which region; The application region of information can represent according to the geographical administrative rank of dividing, for example " XX sub-district ", " XX section ", " XX district ", " XX city "; The application region of information can be the center in order to information releasing position (or geographic position of an appointment) also, in specifying radius.Application region has a default value, promptly is defaulted as application region and is this sub-district or this commercial building; The user can revise this default value in personal information, also can specify other application region when releasing news.In actual application, be a kind of application mode that center, the range of receiving of specifying radius belong to the information application region with information receiver's position.
6, the informant address that releases news of system verification if desired, to improve Reliability of Information, then the informant need register its information issue address; After the registration, his location online at this point and information releasing can pass through system verification, and dated information is passed through address validation when information exhibition.The informant is if the replacing address then needs to apply for and pass through verification process.The user can carry out the information that the cross-region issue is associated with other fixed address, and promptly the user does not surf the Net at certain fixed address, but need issue the relevant information of fixed address therewith.At this moment, the user needs to surf the Net at this fixed address in advance, passes through system verification then, generates the digital certificates of corresponding this address and equipment for surfing the net; When user's download with after these digital certificates have been installed, when releasing news with this equipment for surfing the net again, can specify this information information of being associated of fixed address for this reason; System can be equal to this information this fixed address institute information releasing, finishes the mappings work in geographic position.Digital certificates are a kind of methods of checking, also can adopt other verification modes.
7, informant's information releasing, the characteristics such as object crowd that the regional characteristic that geographical location information when issuing according to it (or geography information, address information), key word, tag along sort, information are suitable for, information are suitable for, according to the aggregation scheme that presets, carry out information fusion, determine mode, object crowd of information exhibition or propelling movement etc.Very useful polymerization is the geographic position (sub-district for example, section are zone of center, radius 1000M etc. with building) according to refinement.Information after the polymerization has two subitems: the section of information issue, whether pass through address validation.These two attributes can be used for improving Reliability of Information.
8, the information after the polymerization offers suitable user to information according to predetermined regular active push; The mode that pushes comprises WEB, WAP, SMS, mail, microblogging, phone etc.Because can judge the online geographic area at network user place, so, can specified scope initiatively carry out information push.For example: all network users that the discount information active push of market A given the section at A place, market; The perhaps user in the market A periphery 1KM scope.
9, the information after the polymerization shows that according to predetermined rule the mode of displaying comprises WEB, WAP, SMS, mail, microblogging, phone etc.Information demander can be checked information according to the geographic area.To the WEB mode, a same webpage (URL), the user in different zones sees different results.For example, the discount information of same-type, convenience-for-people information, what each section/sub-district was seen all is different, all is own periphery and the closely-related information of life.If this is a HOMEPAGE, be equivalent to the homepage that each user has the personalization of own geographic position.
10, the user can be based on aggregation information and geographical location information and user who shares a common language or customer group interaction.For example, a user, if give its authority, he sends message can for certain class user of certain geographic area.The transmission of message has two kinds of forms: or active push is given the information receiver, or information according to the geographic position (words that need, add information category etc.) polymerization, when information demander is checked information according to the geographic area like this, then obtain information automatically.
The method can be applicable to scenes such as information issue address validation, hotel's direct selling, the supply and demand of commodities and service.
Description of drawings
Below in conjunction with drawings and the embodiments scheme is described in detail.
Fig. 1 is based on internet information polymerization, propelling movement and the reciprocal process in geographic position.
Fig. 2 is a functional block diagram.
Fig. 3 is Internet user's obtaining and changing of geographical location information of surfing the Net.
Fig. 4 is the pattern of information fusion and propelling movement.
Fig. 5 is determining of information application region.
Fig. 6 is the geographic position mapping of information cross-region issue.
Fig. 7 is the application of information fusion in hotel's scene.
Fig. 8 is the application of information fusion in the supply and demand of commodities and service scenarios.
Embodiment
The method that this patent is invented can be applicable to various internet sites, based on the application system and the various value-added service of internet or telecommunications.At this, the embodiment that we set forth this patented method with an internet site, merchandise sales, service and interpersonal function such as mutual can be realized in this website.
Realize the functional module of the method
As shown in Figure 2, the website adopting said method has the six functions module: network positions module, geography/address processing module, Subscriber Interface Module SIM, information fusion module, information exhibition and propelling movement module, user interactive module.
1, network positions module mainly is the geographical location information that obtains user's online from ADSL broadband network, cable TV broadband network, mobile network.Geographical location information has three kinds of forms of expression: positional information, represent with longitude and latitude usually, as east longitude 114.218803 degree, north latitude 22.431293 degree; Geography information is represented with the administrative zoned format of geography, generally comprises city, district, section, sub-district, building, as 29 in Enterprises of Futian District plum forests one village; Address information is represented with detailed address, generally comprises city, district, section, sub-district, building, floor, room number, as Enterprises of Futian District plum forests Lu Runyu garden No. 3 retail shops of 2 Stalls.Simultaneously, the network positions module also can recording user information such as network type, unit type during online.
2, geography/address processing module realizes the mutual conversion between user geographic position, address information and the positional information.As shown in Figure 3, address information can be exchanged into geography information, but geography information can not be converted to address information; Geography information and positional information can be changed mutually.The core of conversion is a geographical address storehouse, and it has write down the information such as longitude and latitude of station address information, buildings geographic position, buildings, the information matches when being used to change.
3, Subscriber Interface Module SIM, realize between user and website, the system alternately, comprise information issue, represent, function such as propelling movement.
4, information fusion module is carried out user profile polymerization accurately according to geographic position, user behavior etc. between realization information.
5, information exhibition and propelling movement module, realization is for the displaying of user's the personalized customization page and the information push after the polymerization.
6, user interactive module refers to that the user is based on aggregation information and geographical location information and the user or the customer group interaction that share a common language.
Realize the flow process of application
As shown in Figure 1, internet information polymerization, propelling movement and the mutual flow process based on the geographic position is:
1, user's geographical location information obtaining and changing.At first, when the user logined this website, the website can obtain this user's geography information or address information automatically by network positions.Implementation method is: during user's Website login, the website by the network positions module and with the interface of user access network (as ADSL broadband network, mobile network etc.), get access to the information such as network access style, device type and device location of user Internet access.The expression mode of the positional information that different access networks returns is different, and this is concrete relevant with the network positions technology.As passing through ADSL network positions or cable TV broadband network location technology, the network positions module can directly obtain the better address of the internet access facility of user's use, as 2 No. 3 retail shops in Enterprises of Futian District plum forests Lu Runyu garden; Adopt mobile network's base station location technology, the network positions module can obtain the approximate location scope of the internet access facility that the user uses, and this may have the error of tens meters or tens meters therebetween, as amperage sign indicating number city, Enterprises of Futian District sky Creative Science and Technology Co. Ltd square; Adopt mobile network+GPS location technology, the network positions module can obtain the detailed longitude and latitude of the internet access facility of user's use, as east longitude 114.218803 degree, north latitude 22.431293 degree.Privacy concern for the protection user; we understand the alligatoring orientation range; the address information that obtains as locating module is: 2 No. 3 retail shops in Enterprises of Futian District plum forests Lu Runyu garden; we may only can show: 2 in Enterprises of Futian District plum forests Lu Runyu garden, or: Enterprises of Futian District plum forests Lu Runyu garden.This alligatoring orientation range will be protected privacy of user more effectively.And the positional information that adopts longitude and latitude to represent, content in needs and the geographical information library is mated, be converted to geography information, as east longitude 114.218803 degree, this positional information coupling of north latitude 22.431293 degree are Enterprises of Futian District plum forests Lu Runyu garden; For part enterprise or businessman are arranged; they need clearly inform their better address of user; at this moment they can preset its detailed address information and be ready this information openly to the network user in the station address information bank, are 2 No. 3 retail shops in Enterprises of Futian District plum forests Lu Runyu garden as the address of plum forests books distribution centre.Behind this user's Website login, locating its positional information through the network positions module conforms to this default address in the station address information bank, pass through through technical identifications such as digital certificates, COOKIE, the geography information with this user is converted to its default address information automatically again.May have many consumers and not wish to disclose their address information, they can not establish its better address, perhaps select this function of shielding, therefore these certain customers are not carried out the conversion of geography, address information.The geographic address information of this part except that record in system oneself can be seen with it, is maintained secrecy for every other user in addition, can not disclose this partial information.
2, information issue.During the information issue, attributes such as geography the when website will add that the user releases news automatically for information or address information.Pass through Subscriber Interface Module SIM, some attributes that can appointed information when the user releases news, as the application region (referring to that information is open to the user of which geographic range) of tag along sort, information, the applicable object crowd (specifying crowd's segmentation feature) of information etc. as age, education degree, hobby etc.The application region of information represents that information sees for the user of which region; The application region of information can represent according to the geographical administrative rank of dividing, for example " XX sub-district ", " XX section ", " XX district ", " XX city "; The application region of information can be the center in order to information releasing position (or geographic position of an appointment) also, in specifying radius.Application region has a default value, promptly is defaulted as application region and is this sub-district or this commercial building; The user can revise this default value in personal information, also can specify other application region when releasing news.In actual application, be a kind of application mode that center, the range of receiving of specifying radius belong to the information application region with information receiver's position.
3, information fusion.The function of information fusion module: every attributes such as the application region of the geography in user's information releasing, when issue or address information, information, object crowd, tag along sort carry out information coupling and polymerization automatically according to the default aggregation scheme in website, determine attributes such as the displaying of this information or propelling movement mode, manifestation mode, object crowd.As after polymerization, the propelling movement mode of certain bar sales promotion information is: 11:50 at noon, and give near certain restaurant 500 meters to send note with interior mobile Internet access user, inform the preferential experience information of lunch.Information after the polymerization has two subitems: the section of information issue (the alligatoring positional information is with the protection privacy of user), whether pass through address validation.These two attributes can be used for improving Reliability of Information, can display at the page according to website or system requirements.
4, information exhibition and active push.Information after the polymerization is showed or active push according to predetermined rule, information is offered suitable user; The mode of showing and pushing comprises WEB, WAP, SMS, mail, microblogging, phone etc.; During as user's Website login of certain sub-district, therewith some property information that the sub-district is relevant, neighbours living exchange of information, it wants on the personal page after the commodity aggregation information of buying will be illustrated in him automatically and login.These information are personalized customization, belong to the information of minorityization, want to buy the music phone of a price in 1200-1500 unit recently such as this user, and he has issued this demand on the website, and this demand is towards the user in same city; The information fusion function can be carried out in real time according to user's requirement in the website, also can determine that the time carries out information fusion by systematic unity; Through information fusion, the information of purchasing demand coupling has 30 therewith; Behind information fusion, in this user's personal page, will show this 30 merchandise newss, the user can sort according to items such as price, business trust degree, commercial product recommending degree, then can be directly and these businessman's interactions after the selection.
5, the interchange of information is with interactive.The user is former thereby exchange mutually based on geographic position, hobby, need of work, Edutainment etc., forms relatively firm customer group or circle of friends naturally.Based on information after the polymerization and geographical location information, can exchange more effectively and interaction between the user, this function is to realize by user interactive module.Interaction between the user includes but not limited to modes such as leave a message in the website, forum posts follow-up post, ballot, fund patronage, movable initiation response, user experience, commodity purchasing, Below-the-line.Issue an information as certain user, invite 3 stay near shuttlecock fans plum forests one village, accurate professional standards in afternoon Saturday 16:00-18:00 play badminton in the plum forests sports center; Through behind the information fusion, this information will be pushed to qualified customer group automatically.The user who receives information can be according to the arrangement of time of oneself, the response action of whether participating in; Expired after 3 when responding the user who participates in, this information will cease to be in force automatically, and no longer accept to add application.After this activity was carried out, information such as relevant photo and impression, comment can arrive under this movable theme by autopolymerization, also were associated with simultaneously and participated in this time movable user.
The pattern of information fusion and propelling movement
As shown in Figure 4, various information are carried out polymerization according to the information fusion dimension of determining (user's geographic position and behavior), and the customization information after the formation polymerization pushes or show the user then.This information fusion and push mode have very strong geographic location feature:
1, information source: when the user carries out the information issue, the address when its online issue can be verified in the website, the preliminary reliability of guarantee information; Simultaneously match information publisher's service area, the features such as application region of information again, the tag along sort of combining information, object crowd etc., thus allow information have very strong geographic location feature; From practicality, the application region of information, issue address are consistent, and the application region of information is in issue address peripheral extent in other words, will be easy realization, also can satisfy the popular implementation method of using.Other complex scenes are also described in the scope in this patent, and still, complexity is higher.
2, the dimension of information fusion: when the internet carries out information fusion usually, have only behavioural characteristic, promptly the content that the user paid close attention to reaches the result that its behavioural characteristic is analyzed; Now this patent method has increased by two dimensions that user's geographical location information and user behavior feature have constituted information fusion together.
3, the information after the polymerization is based on user's minorityization customized information of position, promptly is directed to the accurate information of each particular user, comprises the content of three aspects: near the relevant information of occurrence or the generation user geographic position; The information that the user paid close attention to; That web station system pushes after to user behavior analysis, as to be fit to user's request information.
4, information exhibition and propelling movement mode, customization information after the polymerization, can show by the WEB page and the WAP page, also can precisely push the user by modes such as the WEB bullet screen page, SMS, mail, microblogging, multimedia message, Instant Messenger (IM) software.It is wherein a kind of mode that the network directional of ADSL and cable TV broadband network is delivered directly advertisement, and combining geographic location information can effectively improve advertising input efficient.
5, at the section boundary, simply the mode of handling by the section is not too reasonable.For example, last plum forests, color field, user's needs iff the message of a section is pushed, are not satisfied in the section (gray area signal) that lotus flower north is adjacent.For example, the user at black triangle place can only see the information in color field.So, a kind of message polymerization based on message issue address is described: at first, the information of obtaining is obtained the user or will be pushed user's address information, obtain this address information corresponding position information (longitude and latitude), according to positional information, be the center with the customer location, (for example 500 meters of distance to a declared goal, 1000 meters) be radius, the message in the zone that this circle covers all should be pushed to the user.The so-called message that covers, the issue address of representing this message is in this radius.
The application region of information
The application region of information has two kinds of forms of expression: a kind of is to represent that with forms such as province, city and region, section, sub-districts this mode is the issue region of appointed information directly; Another kind of form is to be that form in center, how many rice of radius is represented with certain address.This kind form need be carried out certain conversion, could determine the issue region of information.As shown in Figure 5, to convert certain address to geography information earlier, i.e. certain buildings; From the geographic address information storehouse, obtain the longitude and latitude of this buildings central point then; Longitude and latitude calculating radius with this buildings center is the interior longitude and latitude scopes of how many rice again; Last in the geographic address information storehouse buildings list in this longitude and latitude scope of inquiry, these buildingss of listing are the issue region of information for this reason just.
In actual application, the website also can be center, the range of receiving of specifying radius with information receiver's position (or geographic position of an appointment), perhaps represent information receiver's range of receiving with information receiver's the geographical administrative region at place, position (or geographic position of an appointment), geographic position when releasing news with the informant again judges whether to belong to this range of receiving, thus the geographic range of the displaying of appointed information or propelling movement.This mode also belongs to a kind of application mode of information application region.
The geographic position mapping of information cross-region issue
As shown in Figure 6; a user may use a plurality of addresses through regular meeting; as address A is that its office address, address B are the address of its family for its factory address, address C for address, the address D of its sales company; mobile office or the address when going on business can not determined; often change; tentative is address E (refering in particular to movable address), and when also having surfing Internet with cell phone, its address also is often to change.At this moment, when the user need issue the information relevant with its office address, may be in fact not in office.In such cases, information issue address has just lost the checking effect.For satisfying this kind application scenarios, this patent provides the method for a kind of geographic position mapping.
Illustrate: the user can have a plurality of address informations in web station system; Its at first in the website Input Address A to the address information of address D; The user applies for carrying out the checking of address A then in address A online to the website; System can obtain this user last net address and the device type of this moment, verifies with its user's address A information then; If the verification passes, can automatically generate a comprise this station address A and this moment equipment for surfing the net information digital certificates; In like manner, this user can also carry out the checking of address B, address C, address D, and after checking is passed through, digital certificates will comprise the information of this equipment for surfing the net at address A, B, C, D; The user downloads digital certificates, is installed in (as notebook computer, panel computer, net book, smart mobile phone etc.) on the mobile internet surfing equipment; After digital certificates were installed, when the user used this equipment for surfing the net to release news, issue place that can appointed information was mapped as the address that certain checking is passed through, as address A; After web station system receives this user's information releasing, this information can be equal to A place, the address institute information releasing of its appointment, finish the mappings work in geographic position.
Applied scene
The method of this patented invention can be applicable to several scenes, introduces below three kinds of practical application scenes: the true or false checking of information, direct selling, merchandise sales and the service of hotel reservation provide.
1, information true or false checking
Internet information is very many, but which type of information is real, and which type of information is false, and a lot of people are unclear respectively.Employing can assist people to judge the true and false property of information based on the information fusion in geographic position.
Sell certain commodity such as businessman, show that on its website its address is dark South Road match lattice square, Shenzhen, but by the location, website, find that its address that releases news always is the Chang'an Town in Dongguan City, just there is query in the authenticity of this information so.
Have many consumers and be to use notebook computer, the meeting mobile office, but except that the personnel that needs are often gone out, the general user at least can be through the office space online of being everlasting in the working time, therefore whether a period of time recently through its business address online of being everlasting, perhaps through system verification and issue effective check supplementary means that mode such as digital certificates can be used as its address of check.
Simple dependence online geographical location information is judged the true and false property of information, has certain limitation; If but additive method combinations such as the method and digital certificates authentication techniques, on-the-spot investigation, desk checking have sizable help to judging the information true or false.
2, the direct selling of hotel reservation
The hotel usually adopts traditional distribution mode or internet distribution mode, and this distribution mode with high costs generally can reach the 20-40% of hotel's sales volume.So high selling cost allows the hotel can't bear the heavy load, so the direct selling mode will be more and more important to hotel's sale role.
Use the method that this patent is invented, can sell directly to households the hotel and bring two kinds of new internet sales patterns, as shown in Figure 7:
A) sales promotion pattern in limited time.The hotel adds up its room occupancy rate and predicts, when judging that occupancy rate is too low, can release the mode of sales promotion in limited time, moves in to attract more client, improves the occupancy rate and the sales revenue in hotel.Owing to be to adopt policy in limited time, promptly limit the client and in certain section time range, participate in buying at competitive price or snapping of designated room, can not influence the overall price of hotel room, reduce the level in hotel, can increase traveller simultaneously again, improve income.Operating process is: 1) positional information of internet access facility positions when the hotel is released news, and simultaneously in conjunction with modes such as digital certificates authentications, comes the guarantee information publisher to be defined as the hotel management personnel, the authenticity of guarantee information; 2) hotel is according to self-demand, and issue is the special price sales promotion information in limited time, and the specified portions room carries out ONLINE by the client in the time period of appointment, the room ordered or the time expired be cut-off condition; 3) behind user's Website login, can view the sales promotion information in limited time in this hotel by the bullet screen advertisement of way of search or channel correlation.This is conventional way, and effect is not fine, does not recommend this mode; 4) user issues its lodging demand on the website, comprises the requirement to aspects such as geographic position, hotel's star, price, services, and the website is discerned information such as its online position automatically simultaneously, carries out the effectiveness of information checking; 5) through information fusion, information such as special price information, user's lodging demand that the hotel is prescribed a time limit are mated; 6) hotel is prescribed a time limit special price information is carried out active push to qualified user, allows the user can know this message in the very first time by modes such as WEB paging screen, SMS, mail, phones;
B) active marketing pattern.Active marketing refers to the sales force of hotel according to the hotel occupancy situation and predict the outcome, and under the unfavorable situation of occupancy rate, initiatively and have the client of lodging demand to contact directly, attracts the user to move in by favourable price or various Additional Services.Operating process is: 1) positional information of internet access facility positions when the hotel is released news, and simultaneously in conjunction with modes such as digital certificates authentications, comes the guarantee information publisher to be defined as the hotel management personnel, the authenticity of guarantee information; 2) sales force of hotel is registered in the basic condition in hotel on the website, and the user personality contacted directly is wanted in input; 3) user issues its lodging demand on the website, comprises the requirement to aspects such as geographic position, hotel's star, price, services, and the website is discerned information such as its online position automatically simultaneously, carries out the effectiveness of information checking; 4) through information fusion, information such as demand, user personality that hotel's information of real estate, user are stayed are mated; 5) selection to the sales force of hotel, judged by the sales force of hotel with satisfactory user information pushing in the website; 6) the direct and customer contact of the sales force of hotel is by attracting the user to move in by favourable price or various Additional Services.
3, the supply and demand of commodity and service
As shown in Figure 8, in the supply and demand application scenarios of goods and services, can support two kinds of patterns based on the information in geographic position:
A) user's aggressive mode.Operating process is: 1) positional information of internet access facility positions when businessman is released news, and simultaneously in conjunction with modes such as digital certificates authentications, comes the guarantee information publisher to be defined as the staff of businessman, the authenticity of guarantee information; 2) businessman is according to self-demand, issue commercial promotions or information on services, promotional price in the time period of appointment of specified portions part commodity or service, effective time information such as section; 3) user can issue it to commodity or demand for services on the website, also can not issue the demand of commodity or service, and the website is discerned information such as its online position automatically simultaneously, carries out the effectiveness of information checking; 4) through information fusion, information such as commercial promotions information/information on services, user's commodity demand, user's geography are mated; 5) businessman's commodity sales promotion/information on services is carried out active push to qualified user, allow the user can in the very first time, know this message by modes such as WEB paging screen, SMS, mail, phone, Instant Messenger (IM) software; 6) user carries out shopping on net commodity or direct and businessman's contact according to self-demand.
B) businessman's aggressive mode.Operating process is: 1) positional information of internet access facility positions when businessman is released news, and simultaneously in conjunction with modes such as digital certificates authentications, comes the guarantee information publisher to be defined as the staff of businessman, the authenticity of guarantee information; 2) staff of businessman is input to the basic condition of commodity and sales promotion information or information on services on the website, and the user personality contacted directly is wanted in input; 3) user issues the demand of its commodity or service on the website, comprises the requirement to aspects such as businessman geographic position, grade, price, after sale services, and the website is discerned information such as its online position automatically simultaneously, carries out the effectiveness of information checking; 4) through information fusion, information such as commodity information, user's demand for commodity, user personality are mated; 5) selection to the staff of businessman, judged by the staff of businessman with satisfactory user information pushing in the website; 6) the direct and customer contact of the staff of businessman attracts the user to buy by favourable price or other conditions.
Claims (8)
1. based on internet information polymerization, propelling movement and the mutual method in geographic position, it is characterized by: insert the internet user of (comprising mobile Internet) for modes such as ADSL, CATV (cable television), mobile networks, get access to customer position information or geography information by network positions; Positional information, geography information and station address information can be changed, and form user's geographical location information, the application region of information, the generation address of information; It is related that user's information releasing and application region etc. are carried out, and carries out polymerization by geographic position and behavioural characteristic; The information of polymerization is showed by the rule of subscribing and active push is given the user who is fit to; The mode of showing and pushing comprises WEB, WAP, SMS, mail, microblogging, phone etc.; The user can be based on aggregation information and geographical location information and the user or the customer group interaction that share a common language.The information fusion pattern that this method provides can be applicable to scenes such as information authenticity verification, commodity, service and hotel's direct selling.
2. according to claim 1ly get access to customer position information or geography information by network positions, it is characterized by: the multi-form positional information or the geography information of heterogeneous networks location are converted to standardized geographical location information, thereby provide unified standard address manifestation mode for system or application based on geographical location information.This method proposes three kinds of forms of expression of geographical location information: positional information, the sharp address information of geography information.Address information can be exchanged into geography information, but geography information can not be converted to address information; Geography information and positional information can be changed mutually.The core of conversion is a geographical address storehouse, and it has write down the information such as longitude and latitude of station address information, buildings geographic position, buildings, the information matches when being used to change.
3. information application region according to claim 1 is characterized by: the application region of information has two kinds of forms of expression, and first kind of form is to represent that with forms such as province, city and region, section, sub-districts this mode is the issue region of appointed information directly; Second kind of form is to be that form in center, how many rice of radius is represented with certain address.This kind form need be carried out certain conversion, could determine the issue region of information.As shown in Figure 5, to convert certain address to geography information earlier, i.e. certain buildings; From the geographic address information storehouse, obtain the longitude and latitude of this buildings central point then; Longitude and latitude calculating radius with this buildings center is the interior longitude and latitude scopes of how many rice again; Last in the geographic address information storehouse buildings list in this longitude and latitude scope of inquiry, these buildingss of listing are the issue region of information for this reason just.
Determine the geographic range of information exhibition and propelling movement according to information receiver's position, the position of information generation, another application form that belongs to the information application region: by the position (or geographic position of an appointment) with the information receiver is center, the range of receiving of specifying radius, perhaps represent information receiver's range of receiving with information receiver's the geographical administrative region at place, position (or geographic position of an appointment), the geographic position when releasing news with the informant again judges whether to belong to this range of receiving.
4. internet information polymerization according to claim 1 is characterized by: a kind of information fusion pattern based on the geographic position is provided.Information source: when the user carries out the information issue, the address when its online issue can be verified in the website, the preliminary reliability of guarantee information; Simultaneously match information publisher's service area, the features such as application region of information again, the tag along sort of combining information, object crowd etc., thus allow information have very strong geographic location feature;
The dimension of information fusion: when the internet carries out information fusion usually, have only behavioural characteristic, promptly the content that the user paid close attention to reaches the result that its behavioural characteristic is analyzed; Now this patent method has increased by two dimensions that user's geographical location information and user behavior feature have constituted information fusion together.
Information after the polymerization is based on user's minorityization customized information of position, promptly is directed to the accurate information of each particular user, comprises the content of three aspects: near the relevant information of occurrence or the generation user geographic position; The information that the user paid close attention to; That web station system pushes after to user behavior analysis, as to be fit to user's request information.
5. internet information according to claim 1 is showed and method for pushing, it is characterized by: information exhibition and propelling movement mode, customization information after the polymerization, can show by the WEB page and the WAP page, also can precisely push the user by modes such as the WEB bullet screen page, SMS, mail, microblogging, multimedia message, Instant Messenger (IM) software.It is wherein a kind of mode that the network directional of ADSL and cable TV broadband network is delivered directly advertisement, and combining geographic location information and aggregation scheme thereof can effectively improve advertising efficiency.
6. internet information according to claim 1 pushes and mutual method, it is characterized by: this patent proposes a kind of method of geographic position mapping of cross-region information issue.
The user uses a plurality of fixed address through regular meeting, or even fixed address not.When if the user need issue the information relevant with certain fixed address, but it is not in the position of this fixed address.At this moment can realize by the method for geographic position mapping:
1) user passes through system verification then by in this fixed address online, the digital certificates of corresponding this address of regeneration;
2), when releasing news again, can specify this information information of being associated of fixed address for this reason when user's download with after these digital certificates have been installed;
3) system can be equal to this information this fixed address institute information releasing, finishes the mappings work in geographic position.
7. internet information polymerization according to claim 1, propelling movement and mutual method is characterized by: this method provides a kind of checking means for the true or false of internet information, judges the validity of information source by the issue address of authorization information.
8. internet information polymerization according to claim 1, propelling movement and mutual method is characterized by: this method provides two kinds of new marketing modes for the hotel sells directly to households by the internet, promptly prescribe a time limit sales promotion pattern and active marketing pattern.In limited time the sales promotion pattern can attract the means of traveller for the hotel provides a kind of real-time, price reduction in limited time; The active marketing pattern is cold list and the contact method thereof that the hotel provides real-time lodging demand, thus the hotel can be on one's own initiative directly and Communication with Customer, move in to attract clients.
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