CN108335138A - Information-pushing method and device - Google Patents

Information-pushing method and device Download PDF

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Publication number
CN108335138A
CN108335138A CN201810102491.9A CN201810102491A CN108335138A CN 108335138 A CN108335138 A CN 108335138A CN 201810102491 A CN201810102491 A CN 201810102491A CN 108335138 A CN108335138 A CN 108335138A
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CN
China
Prior art keywords
user
information
target area
electronic curtain
target
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Granted
Application number
CN201810102491.9A
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Chinese (zh)
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CN108335138B (en
Inventor
李永恒
汪牧远
刘军伟
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Baidu Online Network Technology Beijing Co Ltd
Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201810102491.9A priority Critical patent/CN108335138B/en
Publication of CN108335138A publication Critical patent/CN108335138A/en
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Publication of CN108335138B publication Critical patent/CN108335138B/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history

Abstract

The embodiment of the present application discloses information-pushing method and device.One specific implementation mode of this method includes:Obtain the terminal iidentification of at least one user terminal in the preset range of the electronic curtain of setting in the target area;User information is obtained based on terminal iidentification, user information includes being used to indicate the user characteristics attribute of the historical internet behavior of user;Determine the priority of pre-stored multiple pushed informations corresponding with each user characteristics attribute and each pushed information;Based on the priority of each pushed information, target push information is determined from multiple pushed informations and target push information is sent to electronic curtain, so that electronic curtain shows target push information.It is sent to rate so as to improve the higher pushed information of priority.

Description

Information-pushing method and device
Technical field
The invention relates to fields of communication technology, and in particular to Internet of Things field of communication technology more particularly to information Method for pushing and device.
Background technology
With the continuous development of the communication technology, more and more businessmans focus on the popularization of itself Item Information.Believe in article Breath can push Item Information by internet in promoting to the user terminal of user, can also be by TV and curbside Electronic curtain play the form of relative article information and push Item Information.
In in such a way that the form for playing Item Information the electronic curtain of TV and curbside is come promotional item information, Item Information is typically provided previously by businessman, then takes turns the above-mentioned article of stream broadcasting in electronic curtain of above-mentioned TV or curbside etc. Information.
In addition, recognizing to allow user to form article, need to carry out Item Information corresponding with article to user close Collection push.
Invention content
The embodiment of the present application proposes a kind of information-pushing method and device.
In a first aspect, the embodiment of the present application provides a kind of information-pushing method, this method includes:It obtains and is arranged in target The terminal iidentification of at least one user terminal in the preset range of electronic curtain in region;User is obtained based on terminal iidentification Information, user information include being used to indicate the user characteristics attribute of the historical internet behavior of user;Determine it is pre-stored, with The priority of each corresponding multiple pushed informations of user characteristics attribute and each pushed information;Based on the preferential of each pushed information Grade, target push information is determined from multiple pushed informations and target push information is sent to electronic curtain, so that electronics Screen shows target push information.
In some embodiments, information-pushing method further includes:Obtain the history of user corresponding with target push information Trip data, wherein history trip data was based in the order history period, and the user of user corresponding with target push information is whole The motion track at end obtains;History trip data is input in prediction model trained in advance, obtains the prediction trip of user Data, prediction trip data include traffic path and reach the prediction time of each target area in traffic path;For prediction Either objective region in traffic path reaches prediction time of the target area to setting in the region of interest based on user Electronic curtain send target push information.
In some embodiments, prediction trip data further includes in any target area, and user is in the target area Residence time;And for the either objective region in prediction traffic path, when reaching the prediction of the target area based on user It carves to the electronic curtain of setting in the region of interest and sends target push information, including:Based on the stop in each target area Time determines the duration of the displaying target push information of the electronic curtain in each target area.
In some embodiments, any pushed information corresponds to a pre-set priority;And it determines and user characteristics attribute The priority of corresponding multiple pushed informations and each pushed information, including:Determine number of users corresponding with each pushed information Amount;For any pushed information, the pre-set priority corresponding to the pushed information is added according to corresponding number of users Power, obtains the priority of the pushed information.
In some embodiments, at least one use in the preset range of the electronic curtain of setting in the target area is obtained The terminal iidentification of family terminal, including it is at least one of following:Obtain the router that connected router is connect with electronic curtain The terminal iidentification of identical at least one user terminal;It is detected according to the wireless exploration equipment of setting in the target area Wireless communication signals obtain the terminal iidentification of at least one user terminal;And from using multiple use based on mobile location-based service The terminal iidentification of at least one user terminal in the preset range of electronic curtain is obtained in the terminal of family.
Second aspect, the embodiment of the present application provide a kind of information push-delivery apparatus, which includes:First acquisition unit, It is configured to obtain the terminal mark of at least one user terminal in the preset range of the electronic curtain of setting in the target area Know;Second acquisition unit is configured to obtain user information based on terminal iidentification, and user information includes being used to indicate going through for user The user characteristics attribute of history internet behavior;Determination unit is configured to determine pre-stored and each user characteristics attribute pair The priority of the multiple pushed informations and each pushed information answered;Push unit is configured to based on the preferential of each pushed information Grade, target push information is determined from multiple pushed informations and target push information is sent to electronic curtain, so that electronics Screen shows target push information.
In some embodiments, information push-delivery apparatus further includes predicting unit, and predicting unit is configured to:Acquisition and target The history trip data of the corresponding user of pushed information, wherein history trip data was based in the order history period, was pushed away with target The motion track of the user terminal of the corresponding user of breath of delivering letters obtains;History trip data is input to prediction mould trained in advance In type, the prediction trip data of user is obtained, prediction trip data includes each target in traffic path and arrival traffic path The prediction time in region;For the either objective region in prediction traffic path, the prediction of the target area is reached based on user Moment sends target push information to the electronic curtain of setting in the region of interest.
In some embodiments, prediction trip data further includes in any target area, and user is in the target area Residence time;And predicting unit is further configured to:For the either objective region in prediction traffic path, it is based on user The prediction time for reaching the target area sends target push information to the electronic curtain of setting in the region of interest, including: The duration of target push information is shown based on the electronic curtain in determining each target area in the residence time of each target area.
In some embodiments, any pushed information corresponds to a pre-set priority;And determination unit further configures For:Determine number of users corresponding with each pushed information;For any pushed information, according to corresponding number of users to this Pre-set priority corresponding to pushed information is weighted, and obtains the priority of the pushed information.
In some embodiments, acquiring unit is further configured to be obtained using at least one of following mode and is arranged in mesh Mark the terminal iidentification of at least one user terminal in the preset range of the electronic curtain in region:Obtain connected router The terminal iidentification for the identical at least one user terminal of router being connect with electronic curtain;In the target area according to setting The wireless communication signals that are detected of wireless exploration equipment obtain the terminal iidentification of at least one user terminal;And from using The terminal of at least one user terminal in the preset range of electronic curtain is obtained in multiple user terminals of mobile location-based service Mark.
The third aspect, the embodiment of the present application provide a kind of server, which includes:One or more processors; Storage device, for storing one or more programs, when said one or multiple programs are held by said one or multiple processors When row so that said one or multiple processors realize the method as described in any realization method in first aspect.
Fourth aspect, the embodiment of the present application provide a kind of computer-readable medium, are stored thereon with computer program, In, the method as described in any realization method in first aspect is realized when which is executed by processor.
Information-pushing method and device provided by the embodiments of the present application, by obtaining the electrical screen of setting in the target area The terminal iidentification of at least one user terminal in the preset range of curtain is then based on terminal iidentification to obtain including being used to indicate use The user information of the user characteristics attribute of the historical internet behavior at family then determines pre-stored and each user characteristics category The priority of the corresponding multiple pushed informations of property and each pushed information, is finally based on the priority of each pushed information, from multiple Target push information is determined in pushed information and target push information is sent to electronic curtain so that electronic curtain shows mesh Mark pushed information.The frequency pushed to user for the higher pushed information of priority is also relatively high, is carried so as to realize The effect for being sent to rate of the higher pushed information of high priority.
Description of the drawings
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other Feature, objects and advantages will become more apparent upon:
Fig. 1 is that this application can be applied to exemplary system architecture figures therein;
Fig. 2 is the flow chart according to one embodiment of the information-pushing method of the application;
Fig. 3 is the schematic diagram according to an application scenarios of the information-pushing method of the application;
Fig. 4 is the flow chart according to another embodiment of the information-pushing method of the application;
Fig. 5 is the structural schematic diagram according to one embodiment of the information push-delivery apparatus of the application;
Fig. 6 is adapted for the structural schematic diagram of the computer system of the server for realizing the embodiment of the present application.
Specific implementation mode
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to Convenient for description, is illustrated only in attached drawing and invent relevant part with related.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the exemplary system of the embodiment of the information-pushing method or information push-delivery apparatus that can apply the application System framework 100.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, server 104, electronic curtain 105 and network 106,107.Network 106 between terminal device 101,102,103 and server 104 providing communication link Medium.Network 107 between server 104 and electronic curtain 105 provide communication link medium.Network 106,107 May include various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be interacted by network 106 with server 104 with using terminal equipment 101,102,103, to receive or send out Send message etc..Various client applications can be installed on terminal device 101,102,103, such as web browser applications, searched The application of rope class, the application of location-based service class etc..
Terminal device 101,102,103 can be the various electronic equipments for having display screen and supporting positioning service, packet Include but be not limited to smart mobile phone, tablet computer, E-book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image expert's compression standard audio level 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert's compression standard audio level 4) it is player, on knee portable Computer etc..
Server 104 can be to provide the server of various services, such as obtain corresponding to terminal device 101,102,103 Position.And the position corresponding to terminal device 101,102,103 determines the pushed information sent to electronic curtain 105 Background server.
Electronic curtain 105 can be various types of electronic curtains, such as the electronics in the smart television in home scenarios The electronic curtain of the smart homes such as screen, intelligent refrigerator, the places such as railway station, bus station, subway station setting in traffic scene The various electronic curtains etc. of the electronic curtain and outdoor installation that are arranged in electronic curtain, elevator.Electronic curtain 105 passes through net Network 107 receives and shows the pushed information that server 104 is sent.
It should be noted that the information-pushing method that the embodiment of the present application is provided generally is executed by server 104, accordingly Ground, information push-delivery apparatus are generally positioned in server 104.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realization need It wants, can have any number of terminal device, network and server.
With continued reference to Fig. 2, it illustrates the flows 200 according to one embodiment of the information-pushing method of the application.It should Information-pushing method includes the following steps:
Step 201, at least one user terminal in the preset range of the electronic curtain of setting in the target area is obtained Terminal iidentification.
In the present embodiment, the electronic equipment (such as server shown in FIG. 1) of information-pushing method operation thereon can To obtain at least one user terminal being arranged in the preset range of electronic curtain in the target area by various modes Terminal iidentification.In the present embodiment, the mark of above-mentioned terminal for example can be the Media Access Control address of user terminal (Media Access Control, MAC), or can be the factory number of user terminal.
In the present embodiment, above-mentioned target area can be preassigned one or more regions.Such as some writes Building, some residential building, some market, some subway station, some railway station, some airport, some cinema or certain friendship Passway etc..Electronic curtain can be previously provided in above-mentioned target area.It can usually be opened up by these electronic curtains Show some information, such as weather prompting information, article promotion message etc..
In the present embodiment, above-mentioned preset range can be the distance between the electronic curtain with setting in the target area Less than hundreds of meters, or less than the region between tens meters.Above-mentioned preset range can be set according to the size of electronic curtain It is fixed, it does not limit herein.In practical applications, the distance between electronic curtain specified by above-mentioned preset range can be with electricity The size positive correlation of sub-screen.
In some optional realization methods, in this step, it can be arranged in target to obtain by least one of following The terminal iidentification of at least one user terminal in the preset range of electronic curtain in region:Obtain connected router with The terminal iidentification for the identical at least one user terminal of router that electronic curtain is connected;In the target area according to setting The wireless communication signals that wireless exploration equipment is detected obtain the terminal iidentification of at least one user terminal;And it is moved from using The terminal mark of at least one user terminal in the preset range of electronic curtain is obtained in multiple user terminals of dynamic location-based service Know.
In application scenes, the user terminal of oneself can be connected to and the mesh into the user in target area The router that electronic curtain in mark region is connected, internet is connected to thereby using family terminal.Usually and same router The distinct electronic apparatuses of connection apart from relative close.Above-mentioned electronic equipment can obtain the router being connect with electronic curtain The terminal iidentification of at least one user terminal of connection, and above-mentioned at least one user terminal is regarded as the electronics in target area User terminal in the preset range of screen.In these application scenarios, above-mentioned electronic equipment can obtain and in target area In electronic curtain connection same router at least one user terminal terminal iidentification, in the target area as setting The terminal iidentification of at least one user terminal in the preset range of electronic curtain.
In other application scenarios, wireless exploration equipment can be set in the target area.Wireless exploration equipment can To detect the wireless communication signals sent out by user terminal.The wireless communication signals that user terminal is sent out usually may include Address medium access control (Media Access Control, MAC) of user terminal.In this way, as arbitrary user and above-mentioned mesh When marking the distance between electronic curtain in region within preset range, above-mentioned wireless exploration equipment can detect the user The wireless communication signals that the user terminal held is sent out, and the wireless communication signals detected are sent to above-mentioned electronics and are set It is standby.Wireless communication signals that the user terminal that above-mentioned electronic equipment can be detected according to wireless exploration equipment is sent out obtain The terminal iidentification of user terminal.
In other application scenarios, it can be installed based on mobile location-based service on the user terminal of multiple users (Location Based Service, LBS) is applied.User can confirm the geography itself being currently located by LBS applications Position.In these application scenarios, above-mentioned electronic equipment can be used by acquisition in the user of LBS applications, and position is currently located Set the terminal of the user terminal of at least one user of the electronic curtain in above-mentioned target area in above-mentioned preset range Mark.
Step 202, it is based on terminal iidentification and obtains user information, user information includes being used to indicate the historical internet of user The user characteristics attribute of behavior.
In the present embodiment, after the terminal iidentification for obtaining at least one user terminal in step 201, above-mentioned electronics is set Standby (such as server shown in FIG. 1) can be found and above-mentioned terminal iidentification in the internet data record of mass users The internet data record of the user matched.The internet data record of mass users may include each in multiple Internet users The user information of a user.Here the user information of each user may include user essential information for example gender, the age, Occupation, educational background etc..Further, the user information of each user can also include the historical internet for being used to indicate the user The user characteristics attribute of behavior, such as according to the user interest of historical internet behavioral statistics of user, the income of user, user Year purchasing power and shopping tendency etc. user characteristics attribute.Different users can be special with one or more users having the same Levy attribute.
Step 203, multiple pushed informations pre-stored, corresponding with each user characteristics attribute and each push letter are determined The priority of breath.
In the present embodiment, multiple push letters can be prestored on the electronic equipment of information-pushing method operation thereon Breath.In general, a user characteristics attribute can correspond at least one pushed information.One pushed information can correspond at least one User characteristics attribute, different users can have one or more identical user characteristics attributes.Each pushed information with Preset user characteristics attribute is corresponding.For example, a pushed information in relation to sport car can be with user characteristics attribute:" automobile Fan " & " user year purchasing power is 400,000 or more " is corresponding.In above-mentioned electronic equipment, each pushed information is corresponding User characteristics Attribute Association stores.
Above-mentioned electronic equipment can determine electronics being stored therein, in above-mentioned target area by various methods In multiple users within the preset range of screen, respectively pushed in multiple pushed informations corresponding with each user characteristics attribute The priority of information.
In application scenes, each above-mentioned pushed information can correspond to a pre-set priority.Above-mentioned electronics Equipment can directly search the pre-set priority of above-mentioned each pushed information corresponding with each user characteristics attribute.And it is pushed away each It delivers letters priority of the pre-set priority as each pushed information of breath.
Step 204, the priority based on each pushed information is determined target push information and is incited somebody to action from multiple pushed informations Target push information is sent to electronic curtain, so that electronic curtain shows target push information.
In the present embodiment, above-mentioned electronic equipment can be based on the priority of each pushed information, from multiple pushed informations Determine target push information.
In application scenes, the pushed information of highest priority can be determined as target push information.Above-mentioned electricity Above-mentioned target push information can be sent to above-mentioned electronic curtain by sub- equipment, so that electronic curtain shows target push information.
In other application scenarios, above-mentioned electronic equipment can be multiple higher than pre-set priority threshold value by priority Pushed information is as target push information.Above-mentioned electronic equipment can by above-mentioned multiple pushed informations according to priority height according to Order is sent to above-mentioned electronic curtain in turn so that above-mentioned electronic curtain shows these target push informations.
It is a schematic diagram according to the application scenarios of the information-pushing method of the present embodiment with continued reference to Fig. 3, Fig. 3. In the application scenarios 300 of Fig. 3, above-mentioned electronic equipment 302 receive user terminal 301 send mobile location-based service request (such as The request that user current location is positioned), obtain electrical screen in the target area from mobile location-based service request The terminal iidentification 303 of at least one user terminal 301 in the preset range of curtain 307.Then above-mentioned electronic equipment 302 can be with base User information 304 is obtained in above-mentioned terminal iidentification 303.User information 304 includes being used to indicate the historical internet behavior of user Above-mentioned at least one user corresponding to user characteristics attribute.Then above-mentioned electronic equipment 302 can determine it is pre-stored, The priority 3 05 of multiple pushed informations corresponding with each user characteristics attribute and each pushed information.It is finally based on each push letter The priority of breath determines target push information 306, and target push information is sent to electronic curtain 307 so that electronic curtain 307 displaying target push informations.
The information-pushing method that above-described embodiment of the application provides, by obtaining the electrical screen of setting in the target area The terminal iidentification of at least one user terminal in the preset range of curtain is then based on terminal iidentification to obtain including being used to indicate use The user information of the user characteristics attribute of the historical internet behavior at family then determines pre-stored and each user characteristics category The priority of the corresponding multiple pushed informations of property and each pushed information, is finally based on the priority of each pushed information, from multiple Target push information is determined in pushed information and target push information is sent to electronic curtain so that electronic curtain shows mesh Mark pushed information.So, for the higher pushed information of priority, any of corresponding user in multiple target areas When occurring in target area, the electronic curtain in the target area shows that the probability of above-mentioned pushed information is also larger.Therefore, for The higher pushed information of priority, corresponding push frequency is also higher, so as to improve the higher pushed information of priority Be sent to rate.
In some optional realization methods of the present embodiment, appointing in the multiple pushed informations stored in above-mentioned electronic equipment One pushed information can correspond to a pre-set priority.Above-mentioned steps 203 determine pre-stored and each user characteristics attribute The priority of corresponding multiple pushed informations and each pushed information may include:Determine user corresponding with each pushed information Quantity;For any pushed information, the pre-set priority corresponding to the pushed information is carried out according to corresponding number of users Weighting, obtains the priority of the pushed information.
In these optional realization methods, above-mentioned electronic equipment can be according to the predetermined of the electronic curtain in target area The corresponding each user characteristics attribute of multiple users in range determines multiple pushed informations.One user can correspond to multiple push away It delivers letters breath, a pushed information can correspond to multiple users.For each pushed information, above-mentioned electronic equipment can count this The quantity of the corresponding user of pushed information.It can thus determine number of users corresponding with each pushed information.For Any pushed information, above-mentioned electronic equipment can be according to corresponding numbers of users to default preferential corresponding to the pushed information Grade is weighted, and obtains the priority of the pushed information.For example, in the target area, pushed information A, pushed information B, push The corresponding numbers of users of information C are 1,50,10;Assuming that pre- corresponding to pushed information A, pushed information B, pushed information C Setting priority (the smaller priority of numerical value is higher) is respectively 1,3,2, can be by pushed information A, pushed information B, pushed information C institutes Corresponding pre-set priority is weighted processing.Assuming that it is respectively 1.7,0.5 that number of users, which is 1,50,10 corresponding weights, With 0.9, the corresponding pre-set priority of above-mentioned pushed information A, pushed information B, pushed information C 1,3,2 is multiplied by respectively After stating weights, the corresponding priority of pushed information A, pushed information B, pushed information C 1.7,1.5 and 1.8 can be obtained. So, when determining the priority of each pushed information, the pre-set priority of each pushed information is not only allowed for, it is also contemplated that The number of users corresponding to each pushed information in the target area determines the priority of pushed information.So that according to excellent The progress of the number of users corresponding to each pushed information in target area may be implemented in target push information selected by first grade Appropriate adjustment, to promote the specific aim of information push.
With further reference to Fig. 4, it illustrates the flows 400 of another embodiment of information-pushing method.The information pushes The flow 400 of method, includes the following steps:
Step 401, at least one user terminal in the preset range of the electronic curtain of setting in the target area is obtained Terminal iidentification.
Step 401 in the present embodiment is identical as the step 201 of embodiment illustrated in fig. 2, does not repeat herein.
Step 402, it is based on terminal iidentification and obtains user information, user information includes being used to indicate the historical internet of user The user characteristics attribute of behavior.
Step 402 in the present embodiment is identical as the step 202 of embodiment illustrated in fig. 2, does not repeat herein.
Step 403, multiple pushed informations pre-stored, corresponding with each user characteristics attribute and each push letter are determined The priority of breath.
Step 403 in the present embodiment is identical as the step 203 of embodiment illustrated in fig. 2, does not repeat herein.
Step 404, the priority based on each pushed information is determined target push information and is incited somebody to action from multiple pushed informations Target push information is sent to electronic curtain, so that electronic curtain shows target push information.
Step 404 in the present embodiment is identical as the step 204 of embodiment illustrated in fig. 2, does not repeat herein.
Step 405, the history trip data of user corresponding with target push information is obtained.
After step 404, the electronic equipment (such as server shown in FIG. 1) of information-pushing method operation thereon can To obtain the history trip data of user corresponding with target push information by various modes.Here, the history trip of user Data are above-mentioned electronic equipments by analyzing in the order history period, the user terminal of user corresponding with target push information Obtained from motion track.Above-mentioned history trip data may include within every day of order history period, user reach At the time of each place and any place of arrival correspond to etc..
In application scenes, when user goes on a journey, the service of communication service is provided by the user terminal that user holds Device can get the motion track of the user terminal and be recorded.The motion track of the user terminal of each user records It can preserve in a server, in application scenes, can also be set by the wireless exploration being arranged in multiple regions It is standby to obtain the motion track of user terminal to detect the wireless communication signals that user terminal is sent out, and by the movement of user terminal Track is stored in specified server.
Above-mentioned electronic equipment can access above-mentioned server to obtain user corresponding with target push information by network User terminal within the order history period motion track record.And above-mentioned order history is analyzed by various analysis methods The motion track of the user terminal of user corresponding with target push information in period, to obtain the history trip of above-mentioned user Data.
In the present embodiment, above-mentioned user corresponding with target push information can be a user, can be two use Family can also be multiple users.
Step 406, history trip data is input in prediction model trained in advance, obtain user predicts line number According to prediction trip data includes traffic path and reaches the prediction time of each target area in traffic path.
Above-mentioned electronic equipment can obtain the history trip data of user in step 405, and history trip data is input to In advance in trained prediction model, the prediction trip data of above-mentioned user is obtained.
Above-mentioned prediction model trained in advance can predict use according to the history trip data for being input to user therein The prediction trip data at family.
In the present embodiment, above-mentioned prediction trip data includes each target area in traffic path and arrival traffic path Prediction time.That is, the traffic path in the prediction trip data of user may include multiple target areas.It predicts Row data can also include the prediction time that user reaches each target area in above-mentioned multiple target areas.
Step 407, for the either objective region in prediction traffic path, the prediction of the target area is reached based on user Moment sends target push information to the electronic curtain of setting in the region of interest.
After the prediction trip data for obtaining user in a step 406, for the either objective area in prediction traffic path Domain, above-mentioned electronic equipment can reach electronics of the prediction time of the target area to setting in the region of interest based on user Screen sends target push information.
For example, the prediction trip data according to multiple users is analyzed to obtain, corresponding to 9 point target pushed information A of the morning User reaches certain subway station S, and above-mentioned electronic equipment can send target in electronic curtain of at 9 points in the morning into certain subway station S and push away Deliver letters breath A.
So, after the user corresponding to target push information is determined, can be gone out according to the history of the user Row data obtain prediction trip data.In turn, above-mentioned electronic equipment can be reached according to the prediction trip data of above-mentioned user Prediction time in traffic path corresponding to either objective region sends target push information to the electronic curtain of the target area. Therefore, no matter the user corresponding to target push information, which goes to it, is predicted which of traffic path target area, the target Electronic curtain in region can all show above-mentioned target push information.Therefore, no matter user goes to corresponding to target push information Which target area can easily watch above-mentioned target push information.So as to realize target push information height Frequency pushes, and can further increase target push information is sent to rate.
Figure 4, it is seen that compared with the corresponding embodiments of Fig. 2, the flow of the information-pushing method in the present embodiment 400 highlight and obtain the prediction trip data of user according to the history trip data of user, and reach each target area according to user The step of prediction time in domain sends target push information to each target area.The scheme of the present embodiment description can be real as a result, The high-frequency push of existing target push information, further increase target push information is sent to rate.
In some optional realization methods of the present embodiment, prediction trip data further includes being used in any target area Residence time of the family in the target area;And for the either objective region in prediction traffic path, being reached based on user should The prediction time of target area sends target push information to the electronic curtain of setting in the region of interest, may include:Base The duration of electronic curtain displaying target push information in determining each target area in the residence time of each target area.Example Such as, for target push information A, obtained according in the prediction traffic path of its corresponding user, user reach certain subway station S it It it is afterwards 0.5 minute in the subway station residence time, therefore, above-mentioned electronic equipment can determine the electronic curtain in subway station S Middle displaying target push information A when it is 0.5 minute a length of.
Further, above-mentioned electronic equipment can also analyze target and push away according in the prediction trip data of multiple users Distribution and multiple users at the time of the multiple users corresponding to breath that deliver letters reach same target area is in same target area The distribution of middle stay time.And further multiple users corresponding to target push information reach same target area when The distribution at quarter sends target push information to the electronic curtain of the target area, and according to multiple users in same target area The distribution of middle residence time determines that electronic curtain shows the duration of above-mentioned target push information.For example, by multiple users' The analysis of prediction trip data obtains, and target push information A is concentrated at the time of corresponding multiple users reach certain subway station S 9 points to 9: 10/of noon, average each user are 16s in the residence time of subway station S;And it is assigned to up to subway station S 9: 5 , the quantity of the corresponding users of target push information A it is most.Based on this, above-mentioned electronic equipment can be 9 points to 9: 10 in the morning Between continue electronic curtain into subway station S and send target push information A, and determine the above-mentioned electronic curtain exhibition from 5 minutes at 9 points Show the when a length of 60s of target push information A.And when determining at 9 points to 9: 10/except 9 points 5 minutes~9 points remaining of 6 minutes Section, the when a length of 16s of above-mentioned electronic equipment displaying target push information A.
In these optional realization methods, above-mentioned electronic equipment can be according to the user's corresponding to target push information Predict in trip data, user reach either objective region prediction time and each user the target area residence time Target push information is sent to the electronic curtain of setting in the region of interest, and determines the electronic curtain exhibition in the target area Show the duration of target push information.So, not only no matter the user corresponding to target push information reaches its prediction trip Which of route target area can easily observe target push information, moreover, in above-mentioned user in the target Above-mentioned target push information can be easily watched in the residence time of region.Target push is improved to be more conducive to Information is sent to rate.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides a kind of push of information to fill The one embodiment set, the device embodiment is corresponding with embodiment of the method shown in Fig. 2, which specifically can be applied to respectively In kind electronic equipment.
As shown in figure 5, the information push-delivery apparatus 500 of the present embodiment includes:First acquisition unit 501, second acquisition unit 502, determination unit 503 and push unit 504.Wherein, first acquisition unit 501 are configured to obtain setting in target area In electronic curtain preset range at least one user terminal terminal iidentification;Second acquisition unit 502, is configured to User information is obtained based on terminal iidentification, user information includes being used to indicate the user characteristics category of the historical internet behavior of user Property;Determination unit 503, be configured to determine multiple pushed informations pre-stored, corresponding with each user characteristics attribute and The priority of each pushed information;Push unit 504 is configured to the priority based on each pushed information, from multiple pushed informations In determine target push information and target push information be sent to electronic curtain so that electronic curtain displaying target push letter Breath.
In the present embodiment, the first acquisition unit 501 of information push-delivery apparatus 500, second acquisition unit 502, determining list The specific processing of member 503 and push unit 504 and its caused technique effect can be respectively with reference to steps in 2 corresponding embodiment of figure 201, the related description of step 202, step 203 and step 204, details are not described herein.
In some optional realization methods of the present embodiment, information push-delivery apparatus 500 further includes predicting unit 505.Prediction Unit 505 is configured to:Obtain the history trip data of user corresponding with target push information, wherein history trip data Based in the order history period, the motion track of the user terminal of user corresponding with target push information obtains;History is gone out Row data are input in prediction model trained in advance, obtain the prediction trip data of user, and prediction trip data includes trip Route and the prediction time for reaching each target area in traffic path;For predicting the either objective region in traffic path, The prediction time that the target area is reached based on user sends target push letter to the electronic curtain of setting in the region of interest Breath.
In some optional realization methods of the present embodiment, prediction trip data further includes being used in any target area Residence time of the family in the target area;And predicting unit 505 is further configured to:For appointing in prediction traffic path One target area, the prediction time that the target area is reached based on user are sent to the electronic curtain of setting in the region of interest Target push information, including:Mesh is shown based on the electronic curtain in determining each target area in the residence time of each target area Mark the duration of pushed information.
In some optional realization methods of the present embodiment, any pushed information corresponds to a pre-set priority;And really Order member 503 is further configured to:Determine number of users corresponding with each pushed information;For any pushed information, according to Corresponding number of users is weighted the pre-set priority corresponding to the pushed information, obtains the preferential of the pushed information Grade.
In some optional realization methods of the present embodiment, acquiring unit 501 be further configured to using it is following at least One mode obtains the terminal mark of at least one user terminal in the preset range of the electronic curtain of setting in the target area Know:Obtain the terminal mark for the identical at least one user terminal of router that connected router is connect with electronic curtain Know;It is whole that the wireless communication signals detected according to the wireless exploration equipment of setting in the target area obtain at least one user The terminal iidentification at end;And out of, preset range that obtain electronic curtain in the multiple user terminals for use mobile location-based service The terminal iidentification of at least one user terminal.
Below with reference to Fig. 6, it illustrates the computers suitable for terminal device/server for realizing the embodiment of the present application The structural schematic diagram of system 600.Terminal device/server shown in Fig. 6 is only an example, should not be to the embodiment of the present application Function and use scope bring any restrictions.
As shown in fig. 6, computer system 600 includes central processing unit (CPU, Central Processing Unit) 601, it can be according to the program being stored in read-only memory (ROM, Read Only Memory) 602 or from storage section 608 programs being loaded into random access storage device (RAM, Random Access Memory) 603 and execute various appropriate Action and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data.CPU 601、ROM 602 and RAM 603 is connected with each other by bus 604.Input/output (I/O, Input/Output) interface 605 is also connected to Bus 604.
It is connected to I/O interfaces 605 with lower component:Importation 606 including keyboard, mouse etc.;It is penetrated including such as cathode Spool (CRT, Cathode Ray Tube), liquid crystal display (LCD, Liquid Crystal Display) etc. and loud speaker Deng output par, c 607;Storage section 608 including hard disk etc.;And including such as LAN (LAN, Local Area Network) the communications portion 609 of the network interface card of card, modem etc..Communications portion 609 is via such as internet Network executes communication process.Driver 610 is also according to needing to be connected to I/O interfaces 605.Detachable media 611, such as disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on driver 610 as needed, in order to from the calculating read thereon Machine program is mounted into storage section 608 as needed.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium On computer program, which includes the program code for method shown in execution flow chart.In such reality It applies in example, which can be downloaded and installed by communications portion 609 from network, and/or from detachable media 611 are mounted.When the computer program is executed by central processing unit (CPU) 601, limited in execution the present processes Above-mentioned function.It should be noted that computer-readable medium described herein can be computer-readable signal media or Computer readable storage medium either the two arbitrarily combines.Computer readable storage medium for example can be --- but Be not limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or arbitrary above combination. The more specific example of computer readable storage medium can include but is not limited to:Electrical connection with one or more conducting wires, Portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only deposit Reservoir (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory Part or above-mentioned any appropriate combination.In this application, computer readable storage medium can any be included or store The tangible medium of program, the program can be commanded the either device use or in connection of execution system, device.And In the application, computer-readable signal media may include the data letter propagated in a base band or as a carrier wave part Number, wherein carrying computer-readable program code.Diversified forms may be used in the data-signal of this propagation, including but not It is limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer Any computer-readable medium other than readable storage medium storing program for executing, the computer-readable medium can send, propagate or transmit use In by instruction execution system, device either device use or program in connection.Include on computer-readable medium Program code can transmit with any suitable medium, including but not limited to:Wirelessly, electric wire, optical cable, RF etc., Huo Zheshang Any appropriate combination stated.
The calculating of the operation for executing the application can be write with one or more programming languages or combinations thereof Machine program code, programming language include object oriented program language-such as Java, Smalltalk, C++, also Including conventional procedural programming language-such as " C " language or similar programming language.Program code can be complete It executes, partly executed on the user computer on the user computer entirely, being executed as an independent software package, part Part executes or executes on a remote computer or server completely on the remote computer on the user computer.It is relating to And in the situation of remote computer, remote computer can pass through the network of any kind --- including LAN (LAN) or extensively Domain net (WAN)-be connected to subscriber computer, or, it may be connected to outer computer (such as provided using Internet service Quotient is connected by internet).
Flow chart in attached drawing and block diagram, it is illustrated that according to the system of the various embodiments of the application, method and computer journey The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation A part for a part for one module, program segment, or code of table, the module, program segment, or code includes one or more uses The executable instruction of the logic function as defined in realization.It should also be noted that in some implementations as replacements, being marked in box The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually It can be basically executed in parallel, they can also be executed in the opposite order sometimes, this is depended on the functions involved.Also it to note Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction Combination realize.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard The mode of part is realized.Described unit can also be arranged in the processor, for example, can be described as:A kind of processor packet Include first acquisition unit, second acquisition unit, determination unit and push unit.Wherein, the title of these units is in certain situation Under do not constitute restriction to the unit itself, for example, first acquisition unit is also described as " obtaining and being arranged in target area The unit of the terminal iidentification of at least one user terminal in the preset range of electronic curtain in domain ".
As on the other hand, present invention also provides a kind of computer-readable medium, which can be Included in device described in above-described embodiment;Can also be individualism, and without be incorporated the device in.Above-mentioned calculating Machine readable medium carries one or more program, when said one or multiple programs are executed by the device so that should Device:Obtain the terminal iidentification of at least one user terminal in the preset range of the electronic curtain of setting in the target area; User information is obtained based on terminal iidentification, user information includes being used to indicate the user characteristics category of the historical internet behavior of user Property;Determine the priority of pre-stored multiple pushed informations corresponding with each user characteristics attribute and each pushed information;Base In the priority of each pushed information, target push information is determined from multiple pushed informations and is sent to target push information Electronic curtain, so that electronic curtain shows target push information.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art Member should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature Other technical solutions of arbitrary combination and formation.Such as features described above has similar work(with (but not limited to) disclosed herein Can technical characteristic replaced mutually and the technical solution that is formed.

Claims (12)

1. a kind of information-pushing method, including:
Obtain the terminal iidentification of at least one user terminal in the preset range of the electronic curtain of setting in the target area;
User information is obtained based on the terminal iidentification, the user information includes being used to indicate the historical internet behavior of user User characteristics attribute;
It determines pre-stored, preferential with each corresponding multiple pushed informations of user characteristics attribute and each pushed information Grade;
Based on the priority of each pushed information, target push information is determined from the multiple pushed information and by the target Pushed information is sent to the electronic curtain, so that the electronic curtain shows the target push information.
2. according to the method described in claim 1, wherein, the method further includes:
Obtain the history trip data of user corresponding with the target push information, wherein the history trip data is based on In the order history period, the motion track of the user terminal of user corresponding with the target push information obtains;
The history trip data is input in prediction model trained in advance, obtains the prediction trip data of the user, The prediction trip data includes traffic path and reaches the prediction time of each target area in the traffic path;
For the either objective region in the prediction traffic path, the prediction time of the target area is reached based on the user The target push information is sent to the electronic curtain of setting in the region of interest.
3. according to the method described in claim 2, wherein, the prediction trip data further includes in any target area In, residence time of the user in the target area;And
The either objective region in the prediction traffic path reaches the prediction of the target area based on the user Moment sends the target push information to the electronic curtain of setting in the region of interest, including:
The target push is shown based on the electronic curtain in determining each target area in the residence time of each target area The duration of information.
4. according to the method described in claim 1, wherein, any pushed information corresponds to a pre-set priority;And
The priority of the determination multiple pushed informations corresponding with the user characteristics attribute and each pushed information, packet It includes:
Determine number of users corresponding with each pushed information;
For any pushed information, the pre-set priority corresponding to the pushed information is added according to corresponding number of users Power, obtains the priority of the pushed information.
5. according to the method described in claim 1, wherein, the predetermined model of electronic curtain in the target area is arranged in the acquisition The terminal iidentification of at least one user terminal in enclosing, including it is at least one of following:
Obtain the terminal mark for the identical at least one user terminal of router that connected router is connect with electronic curtain Know;
It is obtained according to the wireless communication signals that the wireless exploration equipment being arranged in the target area is detected at least one The terminal iidentification of user terminal;And
From using in the preset range for obtaining the electronic curtain in multiple user terminals based on mobile location-based service at least The terminal iidentification of one user terminal.
6. a kind of information push-delivery apparatus, including:
First acquisition unit is configured at least one in the preset range for obtaining the electronic curtain of setting in the target area The terminal iidentification of user terminal;
Second acquisition unit is configured to obtain user information based on the terminal iidentification, and the user information includes for referring to Show the user characteristics attribute of the historical internet behavior of user;
Determination unit, be configured to determine multiple pushed informations pre-stored, corresponding with each user characteristics attribute with And the priority of each pushed information;
Push unit is configured to the priority based on each pushed information, determines that target pushes away from the multiple pushed information It delivers letters and breath and the target push information is sent to the electronic curtain, so that the electronic curtain shows the target push Information.
7. device according to claim 6, wherein described device further includes predicting unit,
The predicting unit is configured to:
Obtain the history trip data of user corresponding with the target push information, wherein the history trip data is based on In the order history period, the motion track of the user terminal of user corresponding with the target push information obtains;
The history trip data is input in prediction model trained in advance, obtains the prediction trip data of the user, The prediction trip data includes traffic path and reaches the prediction time of each target area in the traffic path;
For the either objective region in the prediction traffic path, the prediction time of the target area is reached based on the user The target push information is sent to the electronic curtain of setting in the region of interest.
8. device according to claim 7, wherein the prediction trip data further includes in any target area In, residence time of the user in the target area;And
The predicting unit is further configured to:
For the either objective region in the prediction traffic path, the prediction time of the target area is reached based on the user The target push information is sent to the electronic curtain of setting in the region of interest, including:
The target push is shown based on the electronic curtain in determining each target area in the residence time of each target area The duration of information.
9. device according to claim 6, wherein any pushed information corresponds to a pre-set priority;And
The determination unit is further configured to:
Determine number of users corresponding with each pushed information;
For any pushed information, the pre-set priority corresponding to the pushed information is added according to corresponding number of users Power, obtains the priority of the pushed information.
10. device according to claim 6, wherein the acquiring unit is further configured to use following at least one Item mode obtains the terminal iidentification of at least one user terminal in the preset range of the electronic curtain of setting in the target area:
Obtain the terminal mark for the identical at least one user terminal of router that connected router is connect with electronic curtain Know;
It is obtained according to the wireless communication signals that the wireless exploration equipment being arranged in the target area is detected at least one The terminal iidentification of user terminal;And
It is at least one out of preset range that obtain the electronic curtain in the multiple user terminals for using mobile location-based service The terminal iidentification of user terminal.
11. a kind of server, including:
One or more processors;
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors so that one or more of processors are real The now method as described in any in claim 1-5.
12. a kind of computer-readable medium, is stored thereon with computer program, wherein the program is realized when being executed by processor Method as described in any in claim 1-5.
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