WO2017128933A1 - Processing method, device, and system for work - Google Patents

Abstract

A processing method, device, and system for a work. The method comprises: publishing an authoring task and receiving a work produced and an author identification with respect to the authoring task (S201); generating a promotional link on the basis of a storage address of the work and the author identification, transmitting the promotional link via a promoting client to a selected promotion object (S202); when a view request is received, acquiring the work on the basis of a storage address in the view request and feeding back to a user that launched the view request (S203); and, at the same time, performing, on the basis of the view request, an electronic resource transfer processing for an author and each forwarder that forwarded the promotional link (S204). Employment of the method allows determination of information such as the number of views of a work, objective measurement of how well or poorly the creative work is rated, and a promotion payment to be completed on the basis of these information, thus implementing copyright protection for and management of the work.

Description

Processing method, device and system for works Technical field

The present invention relates to the field of network application technologies, and in particular, to a processing method, apparatus, and system for a work.

Background technique

At present, the promotion methods of enterprises for their products or services can generally be promoted through TV advertising, Internet promotion and other media promotion methods, as well as offline activities. The general promotion process is: before the promotion, the company selects the works or schemes selected from the creative suppliers through bidding or proposal, and other unrecognized works or creative schemes are invalidated; after the selected works or schemes, the transaction The method is based on the company's budget for the promotion and the pricing of the bidding price.

The specific process of the advertisement transaction in the traditional mode is: the advertiser proposes the demand, the proposal/bid draft, filters the advertiser, the selected advertiser creates the creative work (the two parties negotiate the pricing), selects the media placement, the consumer passively contacts the information, and Subsequent consumers generate purchases. This model often leads to a large number of invalid creative works (unsuccessful bidders), and the judgment of excellent or effective works is also subject to subjective or price factors, and leads advertisers to improperly choose creative works and advertising media in marketing. Investing and facing huge risks.

Existing media placement methods such as the Internet or TV commercials are unable to determine the level of attention to creative works. People may be browsing an advertisement on a certain webpage or television, but the user may not be viewing the creative work and cannot be accurate. The measurement of the promotion effect, and the existing bidding and screening methods, creative works in the Internet environment are prone to improper misappropriation, which is not conducive to the copyright protection and management of creative works.

Summary of the invention

The embodiment of the invention provides a processing method, device and system for a work, which can effectively utilize the remaining creative ability and creative time of the user, and prompt the user to spread the promotion work to substantially reduce the time and cost of the advertiser market promotion, and satisfactorily satisfy Promote the demand and realize the real-time transaction of the copyright of the creative works in the promotion process, which can ensure that the creative works are rewarded when they are forwarded and promoted, and realize the copyright protection and management of the works.

In order to solve the above technical problem, an embodiment of the present invention provides a processing method for a work, including:

Publishing a creative task and receiving a work generated for the authoring task and a first user identification associated with the work;

Storing the work, generating a promotion link according to the storage address of the work and the first user identifier, and sending the promotion link to the promotion client, so that the promotion client sends the promotion target to the selected promotion object Promote the link;

Upon receiving the viewing request based on the promotion link, acquiring a work according to the storage address in the viewing request, and feeding back the obtained work to the client that initiated the viewing request;

Performing an electronic resource transfer process on the first user identifier according to the first user identifier in the viewing request.

Optionally, the publishing creation task includes:

Receiving a promotional demand feature generated by the second user identifier;

Generating an authoring task according to each promotion requirement feature, and publishing the authoring task;

The promotion requirement features include: description information of the work and electronic resource quota information.

Optionally, the promotion link includes: a storage address of the promotion work, and the first user identifier.

Optionally, the sending the promotion link to the promotion client includes:

And the client that is registered by the first user identifier is used as a promotion client, and the promotion link is sent to the promotion client corresponding to the first user identifier.

Optionally, the viewing request is generated according to the promotion link, where the root Performing an electronic resource transfer process on the first user identifier according to the first user identifier in the viewing request, including:

And performing promotion statistics on the first user identifier according to the first user identifier in the viewing request, to obtain a statistical result;

Determining a statistical result in a preset calculation period, and performing an electronic resource transfer process on the first user identifier according to the determined statistical result and the electronic resource quota information corresponding to the authoring task;

The performing the promotion statistics on the first user identifier includes: using the first user identifier as statistics performed by the author of the work, and the statistical result includes the first user identifier as a statistical result of the author.

Optionally, the sending the promotion link to the promotion client includes:

Publishing the promotion link in a preset distribution area;

And when the request operation for the promotion link in the distribution area generated by the third user identifier is received, adding the third user identifier as a forwarder identifier to the promotion link;

And sending, by the client that is the third user identifier, the promotion link that is added to the third user identifier to the promotion client corresponding to the third user identifier.

Optionally, the method further includes:

And performing promotion statistics on the first user identifier and the third user identifier according to the first user identifier and the third user identifier in the viewing request, to obtain a statistical result;

Determining a statistical result in a preset calculation period, and performing an electronic resource transfer process on the first user identifier and the third user identifier according to the determined statistical result and the electronic resource quota information corresponding to the authoring task;

The performing statistics on the first user identifier and the third user identifier includes: performing statistics on the first user identifier as an author and using the third user identifier as a forwarder, and the statistical result thereof is performed. The statistical result of the first user identifier as the author and the third user identifier as the statistics of the forwarder are respectively included.

Optionally, the method further includes:

The work ranking information is sequentially displayed in the preset leaderboard display area according to a preset ranking policy;

The displayed work ranking information includes: a work identification, an author identification, a click view amount, and a combination of any one or more of the electronic resource quota information transferred by performing the electronic resource transfer process in a preset statistical period;

The ranking strategy includes: a strategy for ranking based on the click view amount, or a strategy for ranking based on the electronic resource quota information transferred by performing the electronic resource transfer processing in a preset statistical period.

Optionally, the method further includes:

Obtaining description information of a user corresponding to the client that initiates the viewing request, where the description information includes: one or more of location information, age information, gender information, usage habit information, and work information of the clicked view of the user The combination;

The description information of the obtained multiple users is counted, and the statistical result for the authoring task is obtained.

Optionally, before the storing the work, the method further includes:

The work is reviewed according to various promotion demand characteristics of the authoring task; the specific review step includes any one or more of the following steps:

If the work includes text information, by extracting a keyword in the work, and determining, based on the keyword, whether the work satisfies one or more promotion demand features;

If the work includes image information, the image feature is identified by a picture recognition technology, and whether the work satisfies one or more promotion demand features according to the image feature;

If the work includes voice information, it is determined whether the work satisfies one or more promotion demand features by identifying a voice keyword in the voice information and based on the voice keyword.

Correspondingly, an embodiment of the present invention further provides a processing device for a work, including:

a publishing module for publishing creative tasks;

An obtaining module, configured to receive a work generated for the authoring task and a first user identifier associated with the work;

Generating a module, configured to store the work, and generate a promotion link according to the storage address of the work and the first user identifier;

a sending module, configured to send the promotion link to the promotion client, so that the promotion client sends the promotion link to the selected promotion object;

a pushing module, configured to: when receiving the viewing request based on the promotion link, obtain a work according to the storage address in the viewing request, and feed the obtained work to the client that initiates the viewing request;

And a processing module, configured to perform an electronic resource transfer process on the first user identifier according to the first user identifier in the viewing request.

Optionally, the publishing module is configured to: receive a promotion requirement feature generated by the second user identifier; generate an authoring task according to each promotion requirement feature, and publish the creation task; wherein the promotion requirement feature includes: Work description information and electronic resource quota information.

Optionally, the promotion link includes: a storage address of the work, and the first user identifier.

Optionally, the sending module is configured to: use the client that is logged in by the first user identifier as a promotion client, and send the promotion link to the promotion client corresponding to the first user identifier.

Optionally, the viewing request is generated according to the promotion link,

The processing module is configured to perform promotion statistics on the first user identifier according to the first user identifier in the viewing request, obtain a statistical result, determine a statistical result in a preset calculation period, and determine according to the The statistical result of the output, the electronic resource quota information corresponding to the authoring task, and the electronic resource transfer processing of the first user identifier is performed; wherein the performing the promotion statistics on the first user identifier comprises: using the first user The logo is counted as the author of the work, and its statistical results include statistical results as authors.

Optionally, the sending module is specifically configured to publish the promotion link in a preset distribution area; when receiving the request operation for the promotion link in the distribution area generated by the third user identifier Adding the third user identifier as a forwarder identifier to the promotion link; using the client registered by the third user identifier as a promotion guest And the promotion link that adds the third user identifier is sent to the promotion client corresponding to the third user identifier.

Optionally, the processing module is further configured to perform promotion statistics on the first user identifier and the third user identifier according to the first user identifier and the third user identifier in the viewing request, and obtain statistics. Result: determining a statistical result in a preset calculation period, and performing an electronic resource transfer process on the first user identifier and the third user identifier according to the determined statistical result and the electronic resource quota information corresponding to the authoring task; The performing statistics on the first user identifier and the third user identifier includes: performing statistics on the first user identifier as an author and using the third user identifier as a forwarder, and the statistical result thereof is performed. The statistical result of the first user identifier as the author and the third user identifier as the statistics of the forwarder are respectively included.

Optionally, the device further includes: a ranking module, configured to sequentially display the work ranking information in the preset leaderboard display area according to the preset ranking policy; the displayed work ranking information includes: the work identifier, the author The combination of any one or more of the electronic resource quota information transferred by the electronic resource transfer processing in the preset statistical period; the ranking strategy includes: a ranking policy based on the click view amount Or a strategy for ranking based on electronic resource quota information transferred by performing electronic resource transfer processing within a preset statistical period.

Optionally, the device further includes: a statistics module, configured to obtain description information of a user corresponding to the client that initiates the viewing request, where the description information includes: location information, age information, gender information, and usage of the user Any combination of one or more of the habit information, the work information that has been clicked, and the like; the statistics of the description information obtained by the plurality of users are obtained, and the statistical result for the authoring task is obtained.

Optionally, the device further includes: an auditing module, configured to review the work according to each promotion requirement feature of the authoring task; and the review module is specifically configured to: according to the text information included in the work The work is reviewed by any one or more of image information and voice information.

Correspondingly, an embodiment of the present invention further provides a processing system, where the system includes: a promotion platform composed of one or more servers, and one or more pushes for promotion. Wide client; where

a promotion client, configured to send the work of the creative task posted for the promotion platform to the promotion platform after logging in the first user identifier for identifying the author of the work;

a promotion platform for publishing a creative task, and receiving a work generated for the authoring task and a first user identifier associated with the work; storing the work, and according to a storage address of the work and the first user identifier Generating a promotion link, and sending the promotion link to the promotion client, so that the promotion client sends the promotion link to the selected promotion object; upon receiving the viewing request based on the promotion link, according to the Viewing the storage address in the request to obtain the work, and feeding the obtained work to the client that initiated the viewing request; performing electronic resource transfer processing on the first user identifier according to the first user identifier in the viewing request.

Optionally, the promotion client is further configured to initiate a request operation for the promotion link in the distribution area provided by the promotion platform based on the third user identifier after logging in the third user identifier for identifying the forwarder. ;

The promotion platform is further configured to publish the promotion link in a preset distribution area; when receiving a request operation for the promotion link in the distribution area generated by the third user identifier, the A three-user identifier is added to the promotion link; and a promotion link to which the third user identifier is added is sent to the promotion client.

In the embodiment of the present invention, the user may select a target creation task from at least one authoring task pushed by the server, and upload the work according to the creative requirement of the target creation task; the server can find the work based on the work, and can be the author After the promotion link is promoted and forwarded, if the promotion link is forwarded, if the click view operation for the promotion link is received, the corresponding work can be played, and the author can be billed and paid. The invention can not only collect a variety of works, but also trigger the author and other users to forward and share the works through rewards, thereby realizing the effective promotion of the works. And real-time trading of copyright of creative works in the promotion process can ensure that creative works are rewarded when they are forwarded and promoted, and copyright protection and management of works are realized.

DRAWINGS

1 is a schematic structural diagram of a processing system for a work according to an embodiment of the present invention;

2 is a schematic flow chart of a method for processing a work according to an embodiment of the present invention;

3 is a schematic flow chart of another processing method for a work according to an embodiment of the present invention;

4 is a schematic flow chart of another processing method for a work according to an embodiment of the present invention;

FIG. 5 is a schematic structural diagram of a processing device for a work according to an embodiment of the present invention; FIG.

6 is a schematic structural diagram of a promotion system according to an embodiment of the present invention;

FIG. 7 is a schematic structural diagram of a server according to an embodiment of the present invention.

detailed description

The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are only a part of the embodiments of the present invention, but not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

In the embodiment of the present invention, the creation task is published through the service platform, and a promotion link that is forwarded by various users is obtained according to the work generated by the user for the creation task, and the promotion link includes some necessary information, which may include: a storage address by which a corresponding work can be found and displayed to a user who needs to view the work; an author identification of the creator of the work, based on the author identification, can implement electronic resource transfer processing to the corresponding user, that is, for the work pair The creator performs the transfer processing of the payment; further may include other information, such as the user identifier of the third party mainly used to forward the promotion link, and based on the user identifier of the third party, the electronic resource transfer processing for the forwarder may be implemented ( That is, the transfer processing of the payment). The creator of the work or the promoter of the third party can publish the promotion link through instant messaging application, Weibo, social platform, etc., for any other user to click to view, the server finds the work according to the click viewing request and sends the work to the click user, and The payment process is performed on the creator and/or the promoter according to the user identification in the viewing request. This application enhances the cost and efficiency of obtaining high quality work. And the work obtains income through the actual degree of diffusion, which better guarantees the income of the creators of excellent works, and also satisfies the needs of employers' enterprises for promotion and expenditure, and also achieves the purpose of promotion efficiently. It realizes efficient and interactive communication between corporate brands and consumers.

Specifically, please refer to FIG. 1 , which is a schematic structural diagram of a processing system for a work according to an embodiment of the present invention. The system of the embodiment of the present invention may include a network-based promotion platform, one or more promotion clients, specifically, The embodiment of the present invention mainly relates to a promotion platform, a work author (first user), an employer enterprise (second user), and a forwarder (third user), and the system includes: a promotion client used by the employer enterprise to log in to the second user ID. The extension client 101, which is registered as the first user ID corresponding to the author of the work, is used to forward the promotion client 102 registered by the third user ID of the forwarder of the promotion link corresponding to the work, and may have more A promotion platform 103 composed of servers. The following steps are performed by the promotion platform 103, the promotion client 101, and the promotion client 102 in the system. The promotion client 100, the promotion client 101, and the promotion client 103 may be various types of intelligent terminals, such as personal computers, smart phones, tablets, smart wearable devices, and the like with network functions; In some cases, the promotion platform 103 can be implemented by a server.

S1: The employer enterprise registers with the promotion platform 103 to obtain an ID, that is, obtains a second user identification ID.

S2: The employer enterprise inputs the promotion demand to the promotion platform 103 through the promotion client 100 based on the second user ID, including multiple demand characteristics, and the specific demand characteristics include the object to be promoted, the form of the work, and the total budget of the promotion. Wait.

S3: The promotion platform 103 issues the creation task in the release area, and the corresponding creation tasks include: object description, work form, promotion budget, and some related information of the employer enterprise. The promotion platform 103 is composed of one or more servers.

S4: The promotion platform 103 calculates a promotion quota based on the promotion budget, and the promotion quota refers to a total fee limit (a daily limit or a weekly limit) paid to the producer and the forwarder of the work satisfying the requirement in the promotion process. Wait).

S4: The author of the work is registered in the promotion platform 103, and obtains the author ID (first user) ID), and bind the payment account. The payment account is used to receive the amount paid by the promotion platform 103 for the transfer payment process performed on the author's work.

S5: The author of the work completes the work, and the author completes the production of the work according to the business description in the promotion demand, the employer enterprise information, and the like, and sends the work to the promotion platform 103 through the promotion client 101 based on the first user ID.

S6: The promotion platform 103 performs a first-level review on the work, and the content of the review includes basic review, for example, legal compliance, and the basic review of the products selected by the employer enterprise.

S7: After the first-level review of the promotion platform 103 is passed, the work is sent to the second-level review. The secondary audit may further perform the basic review described above, or may review the work based on each of the required characteristics.

The above-mentioned first-level audit and second-level audit can be manually reviewed, or feature extraction technology can be used to automatically check whether the demand characteristics are met. For example, by performing text keyword extraction, picture feature extraction, voice keyword extraction, and the like on the work, whether or not the requirement feature is reviewed is automatically performed.

S8: After the secondary audit of the promotion platform 103 is passed, the work is assigned a unique ID, and the work is stored in the platform storage, which can be a separate storage server. A promotional link for the work is generated based on the author ID, the work ID, and the storage address.

S9: the promotion platform 103 notifies the promotion link to the author based on the author ID, and after the author logs in to the promotion client 101 by using the first user ID, the promotion client 101 receives the promotion link sent by the promotion platform 103, and Spread the promotion link with the promotion client.

S10: The author of the work spreads the network link address through the promotion client 101 through an instant messaging application, a social platform, a circle of friends, and the like.

S11: The promotion platform 103 may also publish the promotion link in the task area. In the preset task area, information such as the work, the first user ID, the second user ID, the promotion budget, and the like corresponding to the promotion link may be simply displayed for the third party's forwarder to select and forward.

S12: The forwarder registers with the promotion platform 103, obtains a forwarder ID (third user ID), and binds a payment account, and the payment account is used to receive the promotion platform 103. The amount paid by the forwarder for the transfer payment processing of the transfer of the work.

S13: The forwarder selects a promotion link from the task area to forward by using the promotion client 102 based on the third user ID, and the promotion platform 103 adds the third user ID to the promotion link to send to the forwarding. By.

S14: The forwarder logs in to the promotion client 102 through the third user ID, and receives the promotion link that is added by the promotion platform 103 and adds the third user ID, and the promotion client 102 uses the promotion client 102 to A promotion link for the third user ID is added for diffusion.

The forwarder can receive the promotion link extended by the author and/or the promotion link issued in the task area, and spread the network link address through the forwarder's instant messaging application, social platform, friend circle, etc., and the forwarder spreads the network link address to carry The diffuser ID.

S15: any other user receives the promotion link, and clicks the promotion link to initiate a viewing request to view the work in the promotion platform 103 server; the viewing request carries the work storage address and the first user ID in the promotion link. If it is forwarded by the forwarder, it also includes the third user ID.

S16: The promotion platform 103 displays the work corresponding to the storage address to any other user in response to the viewing request.

S17: The promotion platform 103 sets the counter configured for the first user ID to +1 according to the first user ID carried in the viewing request, and if there is one or more third user IDs of the forwarder, The counter for each third user ID configuration is set to +1.

S18: The promotion platform 103 generally counts the click volume, the geographical distribution of the personnel, the gender, the age, and the like according to the click situation, so as to form the promotion result data of the work, and the promotion result data can be provided to the second user ID. View the corresponding employer company.

S19: The promotion platform 103 pays a corresponding amount of the fee to the payment account corresponding to the author of the work and the payment account corresponding to each forwarder according to the count value of the counter of the promotion quota, the first user ID, and the third user ID. The fee paid does not exceed the amount indicated by the promotion quota.

S20: The promotion platform 103 creates a creative leaderboard and displays ideas based on the number of clicked views of the promoted works (daily, weekly, and monthly). Ranking, the creative ranking can include: author ID, click volume, description of the work (the work itself, the storage address of the work or the thumbnail of the work, etc.).

S21: The promotion platform 103 feeds back the remaining promotion budget to the employer enterprise based on the second user ID periodically or in real time, and promotes the result data.

Referring to FIG. 2, FIG. 2 is a schematic flowchart of a method for processing a work according to an embodiment of the present invention. The method in the embodiment of the present invention may be implemented in the foregoing promotion platform, and may be implemented by a server. The method of the embodiment of the invention comprises the following steps.

S201: Publish an authoring task, and receive a work generated for the authoring task and a first user identifier associated with the work.

After receiving the promotion demand of the employer enterprise, the creation task can be generated on the promotion platform according to each requirement feature in the promotion demand, and the creation task is displayed in the preset demand release area, and the budget quota can be displayed according to the demand feature. Description of the product or service to be promoted, start date and deadline.

After the authoring task is released, some registered users of the promotion platform can create a work that satisfies the requirements for the authoring task, and upload a work for the authoring task based on the first user ID registered.

S202: Store the work, generate a promotion link according to the storage address of the work and the first user identifier, and send the promotion link to the promotion client, so that the promotion client selects the promotion object. Send the promotion link.

The promotion link includes at least a storage address of the work, so that the stored work can be found after the promotion link is clicked; the promotion link includes at least a first user ID, so that the promotion link is clicked. The user corresponding to the first user ID can be counted and the bonus amount can be calculated. Optionally, the promotion link may further include an identifier of the creation task targeted by the work, so that after the promotion link is clicked, the budget quota, the deadline, and the like may be obtained according to the identifier of the created creation task. And more accurately counting the user corresponding to the first user ID and calculating the bonus amount, preventing the bonus amount from exceeding the upper limit or calculating the bonus amount for the work that has exceeded the deadline.

Further, the promotion link may further include an ID of one or more forwarders, and a third user ID, so that the user corresponding to the third user ID can be counted and calculated after the promotion link is clicked. The amount of the reward.

The promotion client may be a client that the author of the work logs in, or a client that is logged in by some forwarders only forwarded. The forwarder initiates a request to the promotion platform through the third user ID to obtain a promotion link to which the third user ID is added.

The promotion client can select to publish the promotion link through an instant messaging application, a social application, etc. according to the user's needs, so as to spread the promotion link, so that more people can browse the promotion link for click view. It can be understood that the promotion link may include some thumbnails, text descriptions, and the like about the work in addition to the content mentioned above, so that the object that receives the promotion link has a preliminary understanding of the promotion link.

S203: When receiving the viewing request based on the promotion link, acquiring a work according to the storage address in the viewing request, and feeding back the obtained work to the client that initiated the viewing request.

S204: Perform an electronic resource transfer process on the first user identifier according to the first user identifier in the viewing request.

After receiving the promotion link, any user may initiate a viewing request by a mouse click, a touch screen click, etc., and the viewing request carries a storage address, a first user ID, and possibly according to the specific content of the promotion link. One or more third user IDs, work IDs, and even second user IDs of the employer company are present.

After receiving the viewing request, the promotion platform finds the work of the corresponding storage location, and sends the found work to the user who initiated the viewing request. And counting the users corresponding to the first user ID, so as to perform the process of transferring the electronic resources to the user corresponding to the first user ID according to the count value, that is, converting the corresponding reward amount based on the count value Enter the payment account bound to the first user ID.

In the embodiment of the present invention, the user may select a target creation task from at least one authoring task pushed by the server, and upload the work according to the creative requirement of the target creation task; the server can find the work based on the work, and can be the author Billing promotion link, after the promotion link is promoted and forwarded, if the point for the promotion link is received By clicking the view operation, the corresponding work can be played, and the author can be billed and paid. The invention can not only collect various works, but also trigger the author and other users to forward the works through rewards, realize the effective promotion of the works, and can also objectively count the promotion quantity of the works to obtain the promotion effect, and realize The creative works are priced and traded according to the rules, realizing the real-time transaction of the copyright of the creative works in the promotion process, which can ensure that the creative works are rewarded when they are forwarded and promoted, and realize the copyright protection and management of the works.

Referring to FIG. 3, FIG. 3 is a schematic flowchart of another method for processing a work according to an embodiment of the present invention. The method in the embodiment of the present invention may be implemented in the foregoing promotion platform, and may be implemented by a server. The method of the embodiment of the invention comprises the following steps.

S301: Receive a promotion requirement feature generated by the second user identifier.

S302: Generate an authoring task according to each promotion requirement feature, and publish the authoring task; wherein the promotion requirement feature includes: a description information of the work and an electronic resource quota information.

S303: Receive a work generated for the authoring task and a first user identifier associated with the work;

S304: storing the work, and generating a promotion link according to the storage address of the work and the first user identifier; the promotion link includes: a storage address of the work, the first user identifier, and the first Two user IDs;

Specifically, the promotion link may include: a portion for recording a storage address, a portion for recording an author ID of the work, and a portion for recording a forwarder ID of the work. A portion for recording the second user identifier may also be included, so that the targeted employer enterprise can be directly found according to the logo, and information such as a budget amount (electronic resource quota information) is determined for use in the payment processing. Wherein, the part for recording the author ID of the work may record one or more author IDs, and the part for recording the forwarder ID of the work may also record one or more forwarder IDs.

S305: The client that is logged in by the first user identifier is used as a promotion client, and the promotion link is sent to the promotion client corresponding to the first user identifier, so that the promotion client selects the promotion The object sends the promotion link.

That is, in the promotion link of the embodiment of the present invention, the part for recording the storage address The storage address of the work is recorded, the part for recording the author ID of the work records the first user ID, and the part for recording the forwarder ID of the work is empty or otherwise used to indicate that there is no forwarder. Mark.

S306: When receiving the viewing request based on the promotion link, acquiring a work according to the storage address in the viewing request, and feeding back the obtained work to the client that initiates the viewing request;

The viewing request is generated corresponding to the promotion link, and the format of the viewing request may correspond to: a portion for recording a storage address, a portion for recording an author ID of the work, and a record for forwarding the forwarder ID of the work. section. A portion for recording the second user identifier may also be included, so that the targeted employer enterprise can be directly found according to the logo, and information such as a budget amount (electronic resource quota information) is determined for use in the payment processing.

The viewing request is generated according to the promotion link, and the specific structure is: a portion for recording the storage address records the storage address of the work, and a portion for recording the author ID of the work records the first user ID.

S307: Perform promotion statistics on the first user identifier according to the first user identifier in the viewing request, and obtain a statistical result; the first user identifier may be counted by setting a counter, and each time a viewing request is received, When the corresponding author ID part is the first user identifier, the count of the first user as the author is +1, indicating that the click is viewed once.

S308: Determine a statistical result in a preset calculation period, and perform an electronic resource transfer process on the first user identifier according to the determined statistical result and the electronic resource quota information corresponding to the authoring task; wherein, the pair The performing the promotion statistics by the first user identifier includes: using the first user identifier as statistics performed by the author of the work, and the statistical result includes the first user identifier as a statistical result of the author.

The electronic resource quota information may determine an ID of the work according to the work stored in the storage address, and then find an associated promotion task based on the work, and determine a specific promotion amount, that is, an electronic resource quota information, based on the promotion task. After determining the amount, it is also possible to allocate a bonus amount for each calculation period according to the duration of the promotion and according to the allocation strategy. In the form of an average distribution or the like, the calculation period may be a natural month or a daily cycle.

When the electronic resource transfer processing of the first user identifier is processed, the transfer amount may be determined in various ways. Specifically, the unit amount may be determined based on the count (ie, the number of views), and then the transfer amount for the author (first user ID) is calculated according to the unit amount and the total number of times the count is obtained, and the transfer is completed.

Further optionally, the method of the embodiment of the present invention may further include:

The work ranking information is sequentially displayed in the preset leaderboard display area according to a preset ranking policy;

The displayed work ranking information includes: a work identification, an author identification, a click view amount, and a combination of any one or more of the electronic resource quota information transferred by performing the electronic resource transfer process in a preset statistical period;

The ranking strategy includes: a strategy for ranking based on the click view amount, or a strategy for ranking based on the electronic resource quota information transferred by performing the electronic resource transfer processing in a preset statistical period.

Specifically, it can be targeted at a work, or for a work author, or even for a forwarder. When a work corresponds to a certain threshold in a statistical period (for example, one month), or when the work ranks N in front of all the hits of the work, the relevant information of the work can be displayed in the pre- The leaderboard is set in the display area. Similarly, when the author or forwarder of a work is within the statistical period (for example, one month), the amount of rewards obtained by the spread of the promotion link exceeds a certain threshold, or the bonus amount is ranked N in the amount of all users, Display the relevant information of the author or forwarder in the preset leaderboard display area. Where N is a positive integer, such as 10. The leaderboard display area may include a work ranking display area, a user ranking display area, and the like as needed.

Further optionally, the method of the embodiment of the present invention may further include:

Obtaining description information of a user corresponding to the client that initiates the viewing request, where the description information includes: one or more of location information, age information, gender information, usage habit information, and work information of the clicked view of the user The combination;

Statistics on the description information of multiple users are obtained, and the creation task is obtained. Statistical results.

The statistical results are mainly used to obtain the specific promotion situation of the corresponding works, the types of users interested in the works, and even some contact forms of these users, so as to facilitate the subsequent targeted services for such users. The final statistical result may be a result obtained by statistically calculating the location information, the age information, the gender information, the usage habit information, the work information that has been clicked, and the statistical result may be provided to the employer enterprise corresponding to the second user ID.

Optionally, before the storing the work, the method further includes:

The work is reviewed according to various promotion demand characteristics of the authoring task; the specific review step includes any one or more of the following steps:

If the work includes text information, by extracting a keyword in the work, and determining, based on the keyword, whether the work satisfies one or more promotion demand features;

If the work includes image information, the image feature is identified by a picture recognition technology, and whether the work satisfies one or more promotion demand features according to the image feature;

If the work includes voice information, it is determined whether the work satisfies one or more promotion demand features by identifying a voice keyword in the voice information and based on the voice keyword.

Multiple reviews may be conducted prior to storing the work to ensure that the work meets the requirements indicated by the requirements feature as much as possible. Under normal circumstances, the review of these works is mainly used to review whether the works are related to the products or services that need to be promoted, whether they comply with laws and regulations, and are not subject to aesthetics and compliance with the requirements of the audience. Specifically, the review of the work can also be reviewed manually.

In the embodiment of the present invention, the user may select a target creation task from at least one authoring task pushed by the server, and upload the work according to the creative requirement of the target creation task; the server can find the work based on the work, and can be the author After the promotion link is promoted and forwarded, if the promotion link is forwarded, if the click view operation for the promotion link is received, the corresponding work can be played, and the author can be billed and paid. The invention can collect a variety of works and can be triggered by rewards. Users and other users can forward and share the works to achieve effective promotion of the works. It can also objectively count the promotion of the number of works to be promoted, and realize the creative transactions in accordance with the rules, and realize the real-time transaction of the copyright of creative works in the promotion process. It can guarantee that creative works will be rewarded when they are forwarded and promoted, and copyright protection and management of works will be realized.

For details, refer to FIG. 4, which is a schematic flowchart of another method for processing a work according to an embodiment of the present invention. The method in the embodiment of the present invention may be implemented in the foregoing promotion platform, and may be implemented by a server. The method of the embodiment of the invention comprises the following steps.

S401: Receive a promotion requirement feature generated by the second user identifier.

S402: Generate an authoring task according to each promotion requirement feature, and issue the authoring task; wherein the promotion requirement feature includes: a description information of the work and an electronic resource quota information.

S403: Receive a work generated for the authoring task and a first user identifier associated with the work;

S404: Store the work, and generate a promotion link according to the storage address of the work and the first user identifier. Sending the promotion link to the promotion client, so that the promotion client sends the promotion link to the selected promotion object; the promotion link includes: a storage address of the work, the first user identifier, and The second user identifier.

S405: Publish the promotion link in a preset distribution area;

S406: When receiving the request operation for the promotion link in the distribution area generated by the third user identifier, adding the third user identifier as a forwarder identifier to the promotion link;

S407: The client that is registered by the third user identifier is used as a promotion client, and the promotion link that is added with the third user identifier is sent to the promotion client corresponding to the third user identifier.

Here, the client that is logged in by the first user identifier may be used as a promotion client, and the promotion link is sent to the promotion client corresponding to the first user identifier, so that the author of the work also works. The step of obtaining the corresponding reward amount for the author, and the subsequent promotion and the calculation of the reward based on the promotion client corresponding to the first user identifier may refer to the description of the corresponding embodiment of FIG. 3 above.

That is, in the promotion link of the embodiment of the present invention, the portion for recording the storage address records the storage address of the work, and the portion for recording the author ID of the work records the first user ID for recording and forwarding the work. The portion of the forwarder ID records the third user ID.

S408: Upon receiving the viewing request based on the promotion link, acquiring a work according to the storage address in the viewing request, and feeding back the obtained work to the client that initiated the viewing request; the promotion link and the viewing request For details, refer to the description of the above embodiments. The viewing request is generated according to the promotion link, and the specific structure is: a part for recording a storage address, a storage address of the work, and a part for recording the author ID of the work, the first user ID is recorded, and the The portion of the forwarder ID that records the forwarding of the work records the third user ID.

S409: Perform promotion statistics on the first user identifier and the third user identifier according to the first user identifier and the third user identifier in the viewing request, and obtain a statistical result;

S410: Determine a statistical result in a preset calculation period, and perform an electronic resource transfer process on the first user identifier and the third user identifier according to the determined statistical result and the electronic resource quota information of the corresponding authoring task.

The performing statistics on the first user identifier and the third user identifier includes: performing statistics on the first user identifier as an author and using the third user identifier as a forwarder, and the statistical result thereof is performed. The statistical result of the first user identifier as the author and the third user identifier as the statistics of the forwarder are respectively included.

Similarly, the author counter and the forwarder counter may be set to count the first user identifier and the third user identifier, respectively, the first user identifier is counted as an author, and the third user is counted as a forwarder. The count result in the calculation period is the final statistical result.

The electronic resource quota information may determine an ID of the work according to the work stored in the storage address, and then find an associated promotion task based on the work, and determine a specific promotion amount, that is, an electronic resource quota information, based on the promotion task. After determining the amount, it is also possible to allocate a bonus amount for each calculation period according to the duration of the promotion and according to the allocation strategy. In the form of an average distribution or the like, the calculation period may be a natural month or a daily cycle.

When the electronic resource transfer processing of the first user identifier and the third user identifier is performed, the transfer amount may be determined in various manners. Specifically, the unit amount may be determined based on the count (ie, the number of views), and then the transfer amount is calculated according to the unit amount and the total number of times obtained by counting, and the transfer is completed; and the author (first user ID) may be separately set. The first unit amount, and the second unit amount is set for the forwarder (third user ID), then when determining the author's transfer amount, the author is calculated based on the first unit amount and the count of the first user ID as the author. The transfer amount is calculated, and based on the second unit amount and the count as the forwarder, the transfer amount to the corresponding forwarder is calculated, and the first unit amount and the second unit amount are different. Of course, it is also possible to allocate a unit amount for each viewing request, and if the viewing request includes only the first user ID as the author, the author is fully counted if the viewing request includes the first user ID as the author and as the forwarder The third user ID is the first ratio count for the author, and the second ratio is counted for the forwarder. When calculating the transfer amount, the author's total transfer amount is: unit amount * full count + unit amount * A proportional count * first ratio (a preset percentage, such as 20%), and the total transfer amount to the forwarder is: unit amount * second ratio count * second ratio (preset a percentage, such as 80 %).

Further optionally, the method of the embodiment of the present invention may further include:

The work ranking information is sequentially displayed in the preset leaderboard display area according to a preset ranking policy;

The displayed work ranking information includes: a work identification, an author identification, a click view amount, and a combination of any one or more of the transferred electronic resource quota information within a preset statistical period;

The ranking strategy includes: a strategy for ranking based on the amount of click views, or a strategy for ranking based on electronic resource quota information within a preset statistical period.

Specifically, it can be targeted at a work, or for a work author, or even for a forwarder. When a work corresponds to a certain threshold in a statistical period (for example, one month), or the work is ranked before the hits of all works When N is displayed, the related information of the work can be displayed in the preset leaderboard display area. Similarly, when the author or forwarder of a work is within the statistical period (for example, one month), the amount of rewards obtained by the spread of the promotion link exceeds a certain threshold, or the bonus amount is ranked N in the amount of all users, Display the relevant information of the author or forwarder in the preset leaderboard display area. Where N is a positive integer, such as 10. The leaderboard display area may include a work ranking display area, a user ranking display area, and the like as needed.

Further optionally, the method of the embodiment of the present invention may further include:

Obtaining description information of a user corresponding to the client that initiates the viewing request, where the description information includes: one or more of location information, age information, gender information, usage habit information, and work information of the clicked view of the user The combination;

The description information of the obtained multiple users is counted, and the statistical result for the authoring task is obtained.

The statistical results are mainly used to obtain the specific promotion situation of the corresponding works, the types of users interested in the works, and even some contact forms of these users, so as to facilitate the subsequent targeted services for such users. The final statistical result may be a result obtained by statistically calculating the location information, the age information, the gender information, the usage habit information, the work information that has been clicked, and the statistical result may be provided to the employer enterprise corresponding to the second user ID.

Optionally, before the storing the work, the method further includes:

The work is reviewed according to various promotion demand characteristics of the authoring task; the specific review step includes any one or more of the following steps:

If the work includes text information, by extracting a keyword in the work, and determining, based on the keyword, whether the work satisfies one or more promotion demand features;

If the work includes image information, the image feature is identified by a picture recognition technology, and whether the work satisfies one or more promotion demand features according to the image feature;

If the work includes voice information, it is determined whether the work satisfies one or more promotion demand features by identifying a voice keyword in the voice information and based on the voice keyword.

Multiple reviews may be conducted prior to storing the work to ensure that the work meets the requirements indicated by the requirements feature as much as possible. Under normal circumstances, the review of these works is mainly used to review whether the works are related to the products or services that need to be promoted, whether they comply with laws and regulations, and are not subject to aesthetics and compliance with the requirements of the audience. Specifically, the review of the work can also be reviewed manually.

In the embodiment of the present invention, the user may select a target creation task from at least one authoring task pushed by the server, and upload the work according to the creative requirement of the target creation task; the server can find the work based on the work, and can be the author The billing promotion link, after the promotion link is promoted and forwarded, if the click view operation for the promotion link is received, the corresponding work can be played, and the author and the forwarder are charged and paid. The invention can not only collect various works, but also trigger the author, the forwarder and other users to carry out the work forwarding and sharing by means of rewards, realize the effective promotion of the works, and realize the pricing transactions of the creative works according to the rules, and promote Real-time transactions that realize the copyright of creative works in the process can ensure that creative works are rewarded when they are forwarded and promoted, and copyright protection and management of works are realized.

5 is a schematic structural diagram of a processing device for a work according to an embodiment of the present invention. The device in the embodiment of the present invention may be configured in a promotion platform, which may be a server, specifically, The device includes the following modules.

a publishing module 501, configured to publish a creative task;

An obtaining module 502, configured to receive a work generated for the authoring task and a first user identifier associated with the work;

a generating module 503, configured to store the work, and generate a promotion link according to the storage address of the work and the first user identifier;

The sending module 504 is configured to send the promotion link to the promotion client, so that the promotion client sends the promotion link to the selected promotion object;

The pushing module 505 is configured to: when receiving the viewing request based on the promotion link, obtain a work according to the storage address in the viewing request, and feed the obtained work to the client that initiates the viewing request;

The processing module 506 is configured to perform, according to the first user identifier in the viewing request, The electronic resource transfer process of the first user identifier.

Further, the publishing module 501 is specifically configured to receive a promotion requirement feature generated by the second user identifier, generate an authoring task according to each promotion requirement feature, and issue the authoring task; wherein the promotion requirement feature includes : Work description information and electronic resource quota information.

Further optionally, the promotion link includes: a storage address of the work, the first user identifier, and the second user identifier.

Further, the sending module 504 is specifically configured to use the client that is logged in by the first user identifier as a promotion client, and send the promotion link to the promotion client corresponding to the first user identifier. .

Further, optionally, the viewing request is generated according to the promotion link, and the processing module 506 is configured to perform promotion statistics on the first user identifier according to the first user identifier in the viewing request. Obtaining a statistical result; determining a statistical result in a preset calculation period, and performing an electronic resource transfer process on the first user identifier according to the determined statistical result and the electronic resource quota information corresponding to the authoring task; The performing the promotion statistics on the first user identifier includes: using the first user identifier as statistics performed by the author of the work, and the statistical result includes the first user identifier as a statistical result of the author.

Further, the sending module 504 is specifically configured to: publish the promotion link in a preset distribution area; and receive a request operation for the promotion link in the distribution area generated by the third user identifier. Adding the third user identifier as a forwarder identifier to the promotion link; using the client registered by the third user identifier as a promotion client, adding a promotion link of the third user identifier Sending to the promotion client corresponding to the third user identifier.

Further, the processing module 506 is specifically configured to perform promotion statistics on the first user identifier and the third user identifier according to the first user identifier and the third user identifier in the viewing request, to obtain The statistical result is determined; the statistical result in the preset calculation period is determined, and the electronic resource transfer of the first user identifier and the third user identifier is performed according to the determined statistical result and the electronic resource quota information corresponding to the authoring task The promotion statistics of the first user identifier and the third user identifier include: performing statistics on the first user identifier as an author and using the third user identifier as a forwarder, and The statistical results include the statistical result of the first user identifier as the author and the third user identifier as the statistics of the forwarder.

Further, the device may further include: a ranking module 507, configured to sequentially display the work ranking information in the preset leaderboard display area according to the preset ranking policy; the displayed work ranking information includes: the work identifier The author identifier, the click view amount, and the combination of any one or more of the electronic resource quota information transferred by the electronic resource transfer processing in the preset statistical period; the ranking strategy includes: ranking based on the click view amount The strategy of ranking, or based on the electronic resource quota information transferred by performing the electronic resource transfer processing in a preset statistical period.

Further, the device may further include: a statistic module 508, configured to acquire description information of a user corresponding to the client that initiates the viewing request, where the description information includes: location information, age information, and gender information of the user And using any one or more combinations of the habit information, the work information that has been clicked, and the like; collecting the description information of the plurality of users, and obtaining statistical results for the authoring task.

Further, optionally, the device may further include: an auditing module 509, configured to review the work according to each promotion requirement feature of the authoring task, where the auditing module 509 is specifically configured to include according to the work By reviewing the work by any one or more of text information, image information, and voice information; specifically, if the work includes text information, by extracting keywords in the work, and based on keywords Determining whether the work satisfies one or more promotion demand features; if the work includes image information, identifying the image feature by using a picture recognition technology, and determining whether the work satisfies one or more promotion demand features according to the image feature; The work includes voice information, and by identifying the voice keyword in the voice message, and determining whether the work satisfies one or more promotion demand features based on the voice keyword.

For a specific function implementation of each module in the device in the embodiment of the present invention, reference may be made to the specific description of the related steps in the foregoing method item embodiments, and details are not described herein.

In the embodiment of the present invention, the user may select a target creation task from at least one authoring task pushed by the server, and upload the work according to the creative requirement of the target creation task; the server can find the work based on the work, and can be the author The billing promotion link, after the promotion link is promoted and forwarded, if the click view operation for the promotion link is received, the corresponding work can be played, and the author and the forwarder are charged and paid. The invention can not only collect various works, but also trigger the author, the forwarder and other users to carry out the work forwarding and sharing by means of rewards, realize the effective promotion of the works, and realize the pricing transactions of the creative works according to the rules, and promote Real-time transactions that realize the copyright of creative works in the process can ensure that creative works are rewarded when they are forwarded and promoted, and copyright protection and management of works are realized.

Referring to FIG. 6 , it is a schematic structural diagram of a promotion system according to an embodiment of the present invention. The system of the embodiment of the present invention includes: a promotion platform composed of one or more servers, and one or more promotion for promotion. Client;

The promotion client 601 is configured to send the work of the creative task posted for the promotion platform to the promotion platform after logging in the first user identifier for identifying the author of the work;

a promotion platform 602 for publishing an authoring task, and receiving a work generated for the authoring task and a first user identifier associated with the work; storing the work, and according to a storage address of the work and the first user Identifying a promotion link, and sending the promotion link to the promotion client, so that the promotion client sends the promotion link to the selected promotion object; when receiving the viewing request based on the promotion link, according to the The storage address in the request is obtained, and the obtained work is fed back to the client that initiated the viewing request; and the electronic resource transfer processing of the first user identifier is performed according to the first user identifier in the viewing request.

Optionally, the promotion client 601 is further configured to: after the third user identifier for identifying the forwarder is logged in, initiate the promotion link in the distribution area provided by the promotion platform 602 based on the third user identifier. Request operation

The promotion platform 602 is further configured to publish the promotion link in a preset distribution area; when receiving a request operation for the promotion link in the distribution area generated by the third user identifier, a third user ID is added to the promotion link; will be added The promotion link of the third user identifier is sent to the promotion client 601.

For specific implementations of the promotion client 601 and the promotion platform 602 in the system according to the embodiment of the present invention, reference may be made to the specific description of the related steps in the foregoing method embodiments.

In the embodiment of the present invention, the user may select a target creation task from at least one authoring task pushed by the server, and upload the work according to the creative requirement of the target creation task; the server can find the work based on the work, and can be the author The billing promotion link, after the promotion link is promoted and forwarded, if the click view operation for the promotion link is received, the corresponding work can be played, and the author and the forwarder are charged and paid. The invention can not only collect various works, but also trigger the author, the forwarder and other users to promote the works through rewards, realize the effective promotion of the works, and can also objectively count the promotion quantity of the works to be promoted. .

Further, referring to FIG. 7, FIG. 7 is a schematic structural diagram of a server according to an embodiment of the present invention. The server of the embodiment of the present invention includes a power supply module, an existing structure such as a shell, and further includes: a network interface 701. The processor 702, the memory 703, the network interface 701, the processor 702, and the memory 703 can be connected by a bus 704.

The network interface 701 includes various types of interfaces that can implement network data transmission and reception, and may be an Ethernet interface. The network interface 701 is configured to receive data of various intelligent terminals through a network, and the processor may also be used. The data generated by the structure 702 and the like is output to be transmitted to the designated terminal.

The bus 704 may be a peripheral component interconnect (PCI) bus or an extended industry standard architecture (EISA) bus. The bus 704 can be divided into an address bus, a data bus, a control bus, and the like. For ease of representation, only one thick line is shown in Figure 7, but it does not mean that there is only one bus or one type of bus.

The memory 703 may include a volatile memory (English: volatile memory), such as a random access memory (English: random-access memory, abbreviation: RAM); the memory 703 may also include a non-volatile memory (English: non‐ The volatile memory); the memory 703 may also include a combination of the above types of memories.

The processor 702 may be a central processing unit (English: central processing unit, abbreviated: CPU), and the processor 702 may further include a hardware chip. Specifically, it may be a programmable logic device (English: programmable logic device, abbreviation: PLD).

Optionally, the memory 703 is further configured to store program instructions. The processor 702 can invoke the program instructions to implement the method as described in the foregoing method embodiments.

Specifically, the processor 702 is configured to publish an authoring task, and receive a work generated for the authoring task and a first user identifier associated with the work; storing the work, and according to a storage address of the work and The first user identifier generates a promotion link, and sends the promotion link to the promotion client, so that the promotion client sends the promotion link to the selected promotion object; and receives the view based on the promotion link When requested, the work is obtained according to the storage address in the viewing request, and the obtained work is fed back to the client that initiated the viewing request; and the first user identifier is executed according to the first user identifier in the viewing request. Electronic resource transfer processing.

Optionally, the processor 702 is configured to: receive a promotion requirement feature generated by the second user identifier; generate an authoring task according to each promotion requirement feature, and issue the authoring task; wherein the promotion requirement feature includes: Work description information and electronic resource quota information.

Optionally, the promotion link includes: a storage address of the work, the first user identifier, and the second user identifier.

Optionally, the processor 702 is specifically configured to use the client that is logged in by the first user identifier as a promotion client, and send the promotion link to the promotion client corresponding to the first user identifier.

Optionally, the viewing request is generated according to the promotion link, and the processor 702 is configured to perform promotion statistics on the first user identifier according to the first user identifier in the viewing request, and obtain a statistical result; determining a statistical result in a preset calculation period, and performing an electronic resource transfer process on the first user identifier according to the determined statistical result and the electronic resource quota information corresponding to the authoring task; wherein Right place The first user identifier is used to perform the promotion statistics, and the first user identifier is used as the statistics of the author of the work, and the statistical result includes the first user identifier as the statistical result of the author.

Optionally, the processor 702 is specifically configured to publish the promotion link in a preset distribution area; when receiving the request operation for the promotion link in the distribution area generated by the third user identifier Adding the third user identifier as a forwarder identifier to the promotion link; using the client that is registered by the third user identifier as a promotion client, sending a promotion link with the third user identifier added And identifying, to the third user, a corresponding promotion client.

Optionally, the viewing request is generated according to the promotion link, and the processor 702 is specifically configured to: identify the first user identifier according to the first user identifier and the third user identifier in the viewing request. And performing the promotion statistics with the third user identifier to obtain a statistical result; determining a statistical result in the preset calculation period, and performing the first step according to the determined statistical result and the electronic resource quota information corresponding to the creative task The electronic resource transfer process of the user identifier and the third user identifier; the performing the promotion statistics on the first user identifier and the third user identifier comprises: performing statistics on the first user identifier as an author, and The statistics of the three user identifiers are performed by the forwarder. The statistics include the statistics of the first user identifier as the author and the third user identifier as the statistics of the forwarder.

Optionally, the processor 702 is further configured to sequentially display the work ranking information in the preset leaderboard display area according to the preset ranking policy; the displayed work ranking information includes: a work identifier, an author identifier, and a click Viewing quantity, performing a combination of any one or more of the electronic resource quota information transferred by the electronic resource transfer processing within a preset statistical period; the ranking strategy includes: a ranking policy based on the click view amount, or based on A strategy for performing electronic resource quota information transfer by electronic resource transfer processing in a predetermined statistical period.

Optionally, the processor 702 is further configured to: obtain the description information of the user corresponding to the client that initiates the viewing request, where the description information includes: location information, age information, gender information, usage habit information, Any combination of one or more of the pieces of work that have been clicked for viewing; statistics on the description information of multiple users are obtained, and The statistical result of the authoring task.

Optionally, the processor 702 is further configured to: review the work according to each promotion requirement feature of the authoring task; the processor 702 is specifically configured to: according to the text information and an image included in the work The work is reviewed by any one or more of information and voice information. Specifically, if the work includes text information, determine whether the work satisfies one or more promotion demand features by extracting a keyword in the work, and based on the keyword; if the work includes image information, pass the picture Identifying a technique to identify an image feature, and determining, according to the image feature, whether the work satisfies one or more promotional demand features; if the work includes voice information, identifying the voice keyword in the voice information and determining the voice keyword based on the voice keyword Whether the work satisfies one or more promotional demand characteristics.

It should be noted that the specific function implementation of the processor 702 in the embodiment of the present invention may refer to the specific description of the related functional steps in the foregoing method item embodiment.

In the embodiment of the present invention, the user may select a target creation task from at least one authoring task pushed by the server, and upload the work according to the creative requirement of the target creation task; the server can find the work based on the work, and can be the author The billing promotion link, after the promotion link is promoted and forwarded, if the click view operation for the promotion link is received, the corresponding work can be played, and the author and the forwarder are charged and paid. The invention can not only collect various works, but also trigger the author, the forwarder and other users to carry out the work forwarding and sharing by means of rewards, realize the effective promotion of the works, and realize the pricing transactions of the creative works according to the rules, and promote Real-time transactions that realize the copyright of creative works in the process can ensure that creative works are rewarded when they are forwarded and promoted, and copyright protection and management of works are realized.

One of ordinary skill in the art can understand that all or part of the process of implementing the foregoing embodiments can be completed by a computer program to instruct related hardware, and the program can be stored in a computer readable storage medium. When executed, the flow of an embodiment of the methods as described above may be included. The storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

The above disclosure is only a preferred embodiment of the present invention, and of course, the scope of the present invention is not limited thereto, and those skilled in the art can understand all or part of the process of implementing the above embodiments, and according to the present invention. The equivalent changes required are still within the scope of the invention.

Claims (22)

1. A processing method for a work, characterized in that it comprises:

   Publishing a creative task and receiving a work generated for the authoring task and a first user identification associated with the work;

   Storing the work, generating a promotion link according to the storage address of the work and the first user identifier, and sending the promotion link to the promotion client, so that the promotion client sends the promotion target to the selected promotion object Promote the link;

   Upon receiving the viewing request based on the promotion link, acquiring a work according to the storage address in the viewing request, and feeding back the obtained work to the client that initiated the viewing request;

   Performing an electronic resource transfer process on the first user identifier according to the first user identifier in the viewing request.
2. The method of claim 1 wherein said publishing an authoring task comprises:

   Receiving a promotional demand feature generated by the second user identifier;

   Generating an authoring task according to each promotion requirement feature, and publishing the authoring task;

   The promotion requirement features include: description information of the work and electronic resource quota information.
3. The method of claim 1, wherein the promotion link comprises: a storage address of the promotion work, the first user identification.
4. The method of claim 3, wherein the sending the promotion link to the promotion client comprises:

   And the client that is registered by the first user identifier is used as a promotion client, and the promotion link is sent to the promotion client corresponding to the first user identifier.
5. The method of claim 4, wherein the viewing request is generated according to the promotion link, and the executing the electronic resource of the first user identifier according to the first user identifier in the viewing request Transfer processing, including:

   And performing promotion statistics on the first user identifier according to the first user identifier in the viewing request, to obtain a statistical result;

   Determining a statistical result in a preset calculation period, and performing an electronic resource transfer process on the first user identifier according to the determined statistical result and the electronic resource quota information corresponding to the authoring task;

   The performing statistics on the first user identifier includes: performing the statistics of the first user identifier as an author, and the statistical result includes the first user identifier as a statistical result of the author.
6. The method of claim 1, wherein the sending the promotion link to the promotion client comprises:

   Publishing the promotion link in a preset distribution area;

   And when the request operation for the promotion link in the distribution area generated by the third user identifier is received, adding the third user identifier as a forwarder identifier to the promotion link;

   And sending, by the client that is the third user identifier, the promotion link that is added to the third user identifier to the promotion client corresponding to the third user identifier.
7. The method of claim 6, wherein the viewing request is generated according to the promotion link, and the performing the electronic resource to the first user identifier according to the first user identifier in the viewing request Transfer processing, including:

   And performing promotion statistics on the first user identifier and the third user identifier according to the first user identifier and the third user identifier in the viewing request, to obtain a statistical result;

   Determine the statistical results within the preset calculation period and based on the determined statistical knots And performing electronic resource transfer processing on the first user identifier and the third user identifier, corresponding to the electronic resource quota information of the authoring task;

   The performing statistics on the first user identifier and the third user identifier includes: performing statistics on the first user identifier as an author and using the third user identifier as a forwarder, and the statistical result thereof is performed. The statistical result of the first user identifier as the author and the third user identifier as the statistics of the forwarder are respectively included.
8. The method of any of claims 1 to 7, further comprising:

   The work ranking information is sequentially displayed in the preset leaderboard display area according to a preset ranking policy;

   The displayed work ranking information includes: a work identification, an author identification, a click view amount, and a combination of any one or more of the electronic resource quota information transferred by performing the electronic resource transfer process in a preset statistical period;

   The ranking strategy includes: a strategy for ranking based on the click view amount, or a strategy for ranking based on the electronic resource quota information transferred by performing the electronic resource transfer processing in a preset statistical period.
9. The method of any of claims 1 to 7, further comprising:

   Obtaining description information of a user corresponding to the client that initiates the viewing request, where the description information includes: one or more of location information, age information, gender information, usage habit information, and work information of the clicked view of the user The combination;

   The description information of the obtained multiple users is counted, and the statistical result for the authoring task is obtained.
10. The method according to any one of claims 1 to 7, further comprising: before said storing said work, further comprising:

    The work is reviewed according to various promotion demand characteristics of the authoring task; the specific review step includes any one or more of the following steps:

    If the work includes text information, by extracting keywords in the work, and Determining whether the work satisfies one or more promotion demand characteristics based on keywords;

    If the work includes image information, the image feature is identified by a picture recognition technology, and whether the work satisfies one or more promotion demand features according to the image feature;

    If the work includes voice information, it is determined whether the work satisfies one or more promotion demand features by identifying a voice keyword in the voice information and based on the voice keyword.
11. A processing device for a work, comprising:

    a publishing module for publishing creative tasks;

    An obtaining module, configured to receive a work generated for the authoring task and a first user identifier associated with the work;

    Generating a module, configured to store the work, and generate a promotion link according to the storage address of the work and the first user identifier;

    a sending module, configured to send the promotion link to the promotion client, so that the promotion client sends the promotion link to the selected promotion object;

    a pushing module, configured to: when receiving the viewing request based on the promotion link, obtain a work according to the storage address in the viewing request, and feed the obtained work to the client that initiates the viewing request;

    And a processing module, configured to perform an electronic resource transfer process on the first user identifier according to the first user identifier in the viewing request.
12. The device of claim 11 wherein:

    The publishing module is specifically configured to receive a promotion requirement feature generated by the second user identifier, generate an authoring task according to each promotion requirement feature, and issue the authoring task; wherein the promotion requirement feature includes: a description information of the work and an electronic Resource quota information.
13. The apparatus according to claim 12, wherein said promotion link comprises: a storage address of said work, said first user identification.
14. The device of claim 13 wherein:

    The sending module is specifically configured to use the client that is logged in by the first user identifier as a promotion client, and send the promotion link to the promotion client corresponding to the first user identifier.
15. The apparatus according to claim 14, wherein said viewing request is generated based on said promotion link,

    The processing module is configured to perform promotion statistics on the first user identifier according to the first user identifier in the viewing request, obtain a statistical result, determine a statistical result in a preset calculation period, and determine according to the The statistical result of the output, the electronic resource quota information corresponding to the authoring task, and the electronic resource transfer processing of the first user identifier is performed; wherein the performing the promotion statistics on the first user identifier comprises: using the first user The statistics are identified as authors, and the statistical results include the first user identifier as a statistical result of the author.
16. The device of claim 13 wherein:

    The sending module is specifically configured to publish the promotion link in a preset distribution area; when receiving a request operation for the promotion link in the distribution area generated by the third user identifier, the Adding a third user identifier to the promotion link as a forwarder identifier; using the client that is registered by the third user identifier as a promotion client, and sending a promotion link that adds the third user identifier to the third The promotion client corresponding to the user ID.
17. The device of claim 16 wherein:

    The processing module is configured to perform promotion statistics on the first user identifier and the third user identifier according to the first user identifier and the third user identifier in the viewing request, to obtain a statistical result; The statistical result in the calculation period is set, and according to the determined statistical result, the electronic resource quota information corresponding to the authoring task, performing the The electronic resource transfer process of the user identifier and the third user identifier; the performing the promotion statistics on the first user identifier and the third user identifier comprises: performing the statistics by using the first user identifier as an author, and The third user identifier is used as a statistic of the forwarder, and the statistical result includes the first user identifier as the statistical result of the author and the third user identifier as the statistical result of the forwarder.
18. The device according to any one of claims 11 to 17, further comprising:

    The ranking module is configured to sequentially display the work ranking information in the preset leaderboard display area according to the preset ranking policy; the displayed work ranking information includes: a work identifier, an author identifier, a click view amount, and a preset statistics. Performing, in a cycle, performing a combination of any one or more of the electronic resource quota information transferred by the electronic resource transfer processing; the ranking strategy includes: a policy of ranking based on the click view amount, or performing based on a preset statistical period The strategy for ranking electronic resource information transferred by electronic resource transfer processing.
19. The device according to any one of claims 11 to 17, further comprising:

    The statistic module is configured to obtain description information of a user corresponding to the client that initiates the viewing request, where the description information includes: location information, age information, gender information, usage habit information, and work information of the clicked view. A combination of one or more; performing statistics on the description information of the plurality of users, and obtaining statistical results for the authoring task.
20. The device according to any one of claims 11 to 17, further comprising:

    An auditing module, configured to review the work according to each promotion requirement feature of the authoring task; and the review module is specifically configured to: according to any one of text information, image information, and voice information included in the work Or a variety of reviews of the work.
21. A processing system, comprising: a promotion platform consisting of one or more servers, one or more promotion clients for promotion; wherein

    a promotion client, configured to send the work of the creative task posted for the promotion platform to the promotion platform after logging in the first user identifier for identifying the author;

    a promotion platform for publishing a creative task, and receiving a work generated for the authoring task and a first user identifier associated with the work; storing the work, and according to a storage address of the work and the first user identifier Generating a promotion link, and sending the promotion link to the promotion client, so that the promotion client sends the promotion link to the selected promotion object; upon receiving the viewing request based on the promotion link, according to the Viewing the storage address in the request to obtain the work, and feeding the obtained work to the client that initiated the viewing request; performing electronic resource transfer processing on the first user identifier according to the first user identifier in the viewing request.
22. The system of claim 21 wherein:

    The promotion client is further configured to initiate a request operation for the promotion link in the distribution area provided by the promotion platform based on the third user identifier after logging in the third user identifier for identifying the forwarder;

    The promotion platform is further configured to publish the promotion link in a preset distribution area; when receiving a request operation for the promotion link in the distribution area generated by the third user identifier, the A three-user identifier is added to the promotion link; and a promotion link to which the third user identifier is added is sent to the promotion client.

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