CN101656755A - Method and device for transmitting and broadcasting advertising programs - Google Patents
Method and device for transmitting and broadcasting advertising programs Download PDFInfo
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- CN101656755A CN101656755A CN200810214316A CN200810214316A CN101656755A CN 101656755 A CN101656755 A CN 101656755A CN 200810214316 A CN200810214316 A CN 200810214316A CN 200810214316 A CN200810214316 A CN 200810214316A CN 101656755 A CN101656755 A CN 101656755A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The invention provides a method and a device for transmitting and broadcasting advertising programs. The method mainly comprises the following steps: sending the contents of the advertising programs and an advertising service broadcast list in the extensible markup language (XML) format to a user terminal, enabling the user terminal to receive the advertising service broadcast list in the XML format and the contents of the advertising programs, which are sent by a server and controlling the broadcast of the advertising programs in accordance with the advertising service broadcast list in the XML format. The embodiment of the invention describes the broadcast list of the advertising programs by using the XML format and provides complete description for the information contained in the broadcast list of the advertising programs, thus improving the extending capability and universality of the broadcast list of the advertising programs and reinforcing the adaptability of the advertisementinsertion scheme.
Description
Technical field
The present invention relates to multimedia technology field, the method and the device that relate in particular to a kind of advertising programme transmission and play.
Background technology
Maturation along with various broadband technologys, IP based network, 3G (3G (Third Generation) Moblie net, Thethird Generation Mobile Telecommunication) network and the DVB (digital video broadcasting that possesses interaction capabilities, Digital Video Broadcast) the digital audio/video business of network has obtained very big development, and the number of users of digital audio/video business being is progressively is being caught up with and surpassed traditional arrowband telecommunication service.Because digital signal has low-cost replication capacity and the almost real-time speed of sending to, the communication network that can transmit the digital audio/video business has ad content transmission channel and the production cost more outstanding than conventional print media.
Be accompanied by IPTV (Internet Protocol Television, internet protocol Television), MTV (mobile TV, Mobile Television) and the professional development of DTV (Digital Television, Digital Television), the advertising market of digital audio/video business is also ripe gradually.The types of adverstising that the digital audio/video business is provided are more and more abundanter, and the description of ad content and the extensibility of control have been proposed higher requirement, in addition, the form of ad content description and the opening of transportation protocol also proposed requirement.
A kind of method of advertisement insertion that realizes in the digital audio/video business of the prior art is: use advertisement insertion system to realize advertisement insertion.This advertisement insertion system mainly comprises: the server of gathering and editing, strategic server, broadcasting server and core database.The concrete application scenarios of this advertisement insertion system in digital video service as shown in Figure 1.
In above-mentioned advertisement insertion system, the server of gathering and editing is responsible for receiving the content of advertisement video, edit and list processing (LISP), obtain (synchronous multimedia integrate language with SMIL, SMIL SynchronizedMultimedia Intergration Language) the advertising programme playlist of language description is saved in this advertising programme playlist in the core database.Strategic server then goes out advertisement according to various broadcast calculation of parameter and broadcasts strategy, and strategy is broadcasted in this advertisement can be used to select the ad content that need broadcast.Broadcasting server broadcasts strategy according to the advertisement that strategic server calculates, from the advertising programme playlist that core database is preserved, select the advertising programme that needs broadcast, and obtain the correspondent advertisement content, this ad content is sent to various program requests and broadcast system such as live, to play.
In realizing process of the present invention, the inventor finds the method that realizes advertisement insertion in digital video service of the prior art, and there are the following problems at least:
The SMIL form is adopted in the preservation of above-mentioned advertising programme playlist and transmission, has specificity, and versatility is bad, and is difficult to expand.The advertising programme playlist that uses SMIL to describe only can limit advertisement and broadcast the flexibility that strategy customizes based on the spot of time policy definition advertisement in playing process.
Summary of the invention
Embodiments of the invention provide the transmission of a kind of advertising programme and method and the device play, to solve advertising programme playlist that SMIL describes in the defective aspect autgmentability and the versatility.
A kind of method of advertising programme transmission comprises:
To the advertising business playlist of user terminal transmission advertising programme content and expandable mark language XML form, described advertising business playlist is used for user terminal described advertising programme is carried out Play Control.
The method that a kind of advertising programme is play comprises:
The advertising business playlist and the advertising programme content of the XML form that the user terminal reception server sends;
Described user terminal carries out Play Control according to the advertising business playlist of described XML form to described advertising programme.
A kind of device of advertising programme transmission comprises:
Advertising business playlist constructing module is used to construct the advertising business playlist of XML form, and described advertising business playlist is used for user terminal advertising programme is carried out Play Control;
Advertising business playlist sending module is used for sending to user terminal the advertising business playlist of the XML form that advertising programme content and described advertising business playlist constructing module constructed.
The device that a kind of advertising programme is play comprises:
The advertisement receiver module is used for the advertising business playlist and the advertising programme content of the XML form that reception server sends;
The advertising programme playing module is used for the advertising business playlist according to the received XML form of described advertisement receiver module, and the advertising programme received to described advertisement receiver module carries out Play Control.
The technical scheme that is provided by the embodiment of the invention described above as can be seen, the embodiment of the invention is described the advertising programme playlist by using the XML form, thereby improved the extended capability and the versatility of advertising programme playlist, strengthened the adaptability of advertisement insertion scheme.
Description of drawings
In order to be illustrated more clearly in the technical scheme of the embodiment of the invention, the accompanying drawing of required use is done to introduce simply in will describing embodiment below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the concrete application scenarios schematic diagram of advertisement insertion system of the prior art in digital video service;
The process chart of a kind of advertisement broadcast method that Fig. 2 provides for the embodiment of the invention;
The structural representation that Fig. 3 provides for the embodiment of the invention with the advertising programme playlist of XML language description;
The flow chart that Fig. 4 handles the ad content that receives according to the advertising programme playlist accordingly for the user terminal that the embodiment of the invention provides;
The specific implementation structure chart of the device that a kind of advertising programme that Fig. 5 provides for the embodiment of the invention transmits;
The specific implementation structure chart of the device that Fig. 6 plays for a kind of advertising programme that the embodiment of the invention provides.
Embodiment
In embodiments of the present invention, server sends XML (Extensible MarkupLanguage to user terminal, extend markup language) the advertising business playlist of form, and the advertising programme content, described advertising business playlist is used for user terminal described advertising programme is carried out Play Control.
XML is a kind of language of creating SGML, provides a general framework to come delineation information, thereby makes information processing more unified.The DTD (DocumentType Definition, DTD) that XML allows the developer to write oneself realizes the description to variety classes information, has good expandability.
User terminal is play the advertising programme content that receives according to the type of its current in progress business and the advertising programme playlist that receives.
Further, described to described advertising programme carry out that Play Control comprises content to advertising programme, intercuts opportunity, intercuts mode, in the broadcast scope, charging way at least one control.
Further, described advertising business playlist comprises: a plurality of advertising programmes comprise in each advertising programme: the advertising programme essential information, intercut attribute, play parameter, directed information and charge information.
Further, comprise in the described advertising programme essential information: advertising programme ID, advertising programme type, described advertising programme type comprises: audio frequency, video, picture, text and applet.The play parameter of described advertising programme is according to the type of advertising programme and difference, described advertising programme intercut attribute according to the type of the business of carrying advertising programme and difference.
For ease of understanding, be that example is further explained explanation below in conjunction with accompanying drawing with several specific embodiments, and each embodiment does not constitute the qualification to the embodiment of the invention to the embodiment of the invention.
The embodiment of the invention still uses the above-mentioned server of gathering and editing, strategic server, broadcasting server and core database to form advertisement insertion system, and the handling process of a kind of advertisement broadcast method that the embodiment of the invention provides comprises following treatment step as shown in Figure 2:
Step 21, strategic server send to broadcasting server to the advertising programme playlist of XML form.
The server of gathering and editing is edited the content of the advertisement video that receives and list processing (LISP) according to the XML form, obtains the advertising programme playlist with the XML language description, and this advertising programme playlist is saved in the core database.
The structural representation of above-mentioned advertising programme playlist with the XML language description as shown in Figure 3.As can be seen from Figure 3, comprise a plurality of advertising programmes in the advertising programme playlist, an advertising programme must comprise: the advertising programme essential information, intercut attribute information, play parameter information.Can also comprise in each advertising programme: advertisement directed information, charging relevant information.
Advertising programme essential information in the above-mentioned advertising programme is intercutted attribute information, play parameter information and charging relevant information and is had only one group, and the advertisement directed information can have many groups.
The composition information of each advertising programme is defined as follows described.
1, advertising programme essential information
Attribute definition is as follows:
| Attribute | Describe |
| Advertising programme ID | The program ID of advertisement |
| Advertising programme is described | The descriptor of advertisement |
| Advertisement main information | Advertisement main information |
| Advertisement operators information | Advertisement operators information |
| The advertising programme type | Comprise: audio frequency, video, picture, text, applet (as Flash etc.) |
| The type of bearer service | The type of service that advertisement is depended on comprises: video class business, audio class business, EPG (electronic program guides, Electronic Program Guide) class business |
2, intercut attribute
According to the difference of type of the business of carrying advertising programme, advertising programme intercut also difference to some extent of attribute, be listed below respectively:
3, play attribute
The play parameter of advertising programme is according to the type of advertising programme and difference, and following table has been listed the play parameter definition of all kinds of advertising programmes:
4, directed information
The directed information that advertising programme is thrown in, an advertising programme can have a plurality of directed informations.Attribute definition is as follows:
| Attribute | Describe |
| The release time section | The start and end time of advertisement putting |
| The target area of throwing in | The target area of advertisement putting |
| Throw in target customers' expression formula | Commercial audience feature Boolean expression, condition can comprise attributes such as user's sex, type, age bracket, occupation, income |
| Throw in target customers | Commercial audience ID inventory |
5, charging relevant information
Attribute definition is as follows:
| Attribute | Describe |
| Way of paying | The way of paying of advertisement, value comprises: free, charge, move back expense |
| Rate | Advertising rate |
The composition information of above-mentioned each advertising programme is all described with XML.
When needs carried out advertisement insertion on user terminal, strategic server obtained the advertising programme playlist in the above-mentioned core database, and this advertising programme playlist is sent to broadcasting server.
Step 22, broadcasting server send to user terminal with the advertising programme playlist, and carry out the preparation and the broadcast of correspondent advertisement content according to the advertising programme playlist.
After broadcasting server receives the advertising programme playlist that above-mentioned strategic server sends over, from the advertising programme playlist, obtain the relevant information of advertising programme content assets file, carry out the transmission of ad content and prepare.
Broadcasting server also sends to user terminal with the information relevant with user terminal control in above-mentioned advertising programme playlist or the advertising programme playlist.
Step 23, broadcasting server send ad content to user terminal, and user terminal processing such as plays according to above-mentioned advertising programme playlist to the ad content that receives.
Broadcasting server sends the correspondent advertisement content according to the relevant information of the above-mentioned advertising programme content assets file that obtains to user terminal, and user terminal receives this ad content.
Then, in above-mentioned advertising programme playlist that user terminal sends over according to broadcasting server or the advertising programme playlist with the relevant information of user terminal control, the ad content that receives is handled accordingly, realized the broadcast of ad content on user terminal.
The flow process that above-mentioned user terminal is handled the ad content that receives accordingly according to the advertising programme playlist comprises following treatment step as shown in Figure 4:
Step 41, according to current in progress business, obtain the carrying ad content type of service.
According to current in progress business on the user terminal, obtain out the type of service of the above-mentioned ad content that receives of carrying.
If just at displaying video, the type of service of then carrying the above-mentioned ad content that receives is the video class business on the user terminal; If just in audio plays, the type of service of then carrying the above-mentioned ad content that receives is the audio class business on the user terminal; If user terminal is in EPG picture and text interface, the type of service of then carrying the above-mentioned ad content that receives is an EPG class business.
Step 42, according to the carrying ad content type of service the advertising programme playlist is filtered.
Each advertising programme in the traversal advertising programme playlist, whether the type of judging this advertising programme institute bearer service according to the essential information of advertising programme is consistent with the type of service of the above-mentioned carrying ad content that obtains, if inconsistent, then this advertising programme is not handled; If consistent, then this advertising programme needs to handle.
Through above-mentioned filter process, obtain the advertising programme playlist that to play on the current in progress business of user terminal.
Step 43, according to the directed information of advertising programme, the advertising programme playlist is further filtered.
Directed information according to advertising programme, the advertising programme playlist that can play on the current in progress business of above-mentioned user terminal is further filtered, obtain the advertising programme playlist that can throw in to current terminal, concrete filter process is as follows:
Travel through each advertising programme in the advertising programme playlist that to play on the current in progress business of above-mentioned user terminal, if " release time section " property value in the directed information of an advertising programme exists, then according to being somebody's turn to do " release time section " property value, judge whether the current period allows to throw in this advertising programme, if do not allow, then this advertising programme is not handled; Otherwise, proceed follow-up filtration step.
If " target area of the input " property value in the directed information of above-mentioned advertising programme exists, then according to being somebody's turn to do " target area of input " property value, judge whether the active user region is included in the input target area, if do not comprise, then this advertising programme is not handled; Otherwise, proceed follow-up filtration step.
If " throwing in target customers' expression formula " property value in the directed information of above-mentioned advertising programme exists, then according to active user's information, the operation expression formula, obtain result's (Boolean) of expression formula operation, if the result is " vacation ", represent that then the active user is not included among the target customers of advertisement putting, this advertising programme is not handled; If the result is " very ", represent that then the active user is included among the target customers, proceeds follow-up filtration step.
If there be (user ID tabulation) in " target customers " property value in the directed information of above-mentioned advertising programme, then according to being somebody's turn to do " target customers " property value, judge whether active user ID is included among the target customers, if there is no, then this advertisement is not handled; Otherwise then this advertising programme has passed through the filtration according to directed information.
Filter process through above-mentioned directed information according to advertising programme has obtained the advertising programme playlist that can throw in to active user's terminal.
Step 44, according to the attribute that intercuts of advertising programme, handle intercutting of every advertising programme successively.
Based on the above-mentioned advertising programme playlist that can throw in to active user's terminal, handle intercutting of every advertising programme in this advertising programme playlist successively.Because the attribute that intercuts of advertising programme is different for different bearer services, so classification process is as follows:
(1) if the type of service of carrying ad content is the video class business, carry out following processing according to " inserted mode " intercutted in the attribute:
If A " inserted mode " attribute is " intercutting after blocking video " mode, then advertisement is set and inserts task (can finish) by timer according to " insertion time point " attribute.When advertisement insertion task is triggered execution, at first suspend the current video that is broadcasting, then, carry out the broadcast of advertising programme, behind the advertising programme close of transmission, continue to play the video that suspends.
If B " inserted mode " attribute is " being superimposed upon on the video pictures " mode, then advertisement is set and inserts task (can finish) by timer according to " beginning and ending time " attribute.When the execution that is triggered of advertisement insertion task, then create impression window according to " beginning and ending time " in this advertisement insertion attribute, " window size " and " the window's position ", in this window, carry out the broadcast of advertising programme.Play and close this window after knot is adopted.
(2) if the type of service of carrying ad content is the audio class bearer service, carry out following processing according to " inserted mode " intercutted in the attribute:
If A " inserted mode " attribute is " intercutting after blocking audio frequency " mode, then advertisement is set and inserts task (can finish) by timer according to " insertion time point " attribute.When advertisement insertion task is triggered execution, then at first suspend the current audio frequency that is broadcasting, carry out the broadcast of advertising programme, behind the advertising programme close of transmission, continue to play the audio frequency that suspends.
If B " inserted mode " attribute is " playing in the time of voice playing " mode, then advertisement is set and inserts task according to " beginning and ending time " attribute.When the execution that is triggered of advertisement insertion task, then create impression window according to " beginning and ending time " in this advertisement insertion attribute, " window size " and " the window's position ", in this window, carry out advertising programme and play.Close this window after playing end.
(3) if the type of service of carrying ad content is an EPG class bearer service, carry out following processing according to " exhibition method " attribute that intercuts in the attribute:
If A " exhibition method " attribute is " the stack window is showed ", then, create impression window according to " window size ", " the window's position " and " bandwagon effect " (transparent, covering), carry out advertising programme by this impression window and play.Close impression window after playing end.
If B " exhibition method " attribute is " the whole page is showed ", then, be linked to the advertisement displayed page according to " page link " attribute, in this page, carry out the broadcast of advertising programme.Close this page after playing end.
Step 45, according to the broadcast attribute of advertising programme, the broadcast of advertising programme is carried out in control, and generates the charging report of advertising programme.
From the advertising programme essential information, obtain the type of advertising programme, can obtain the broadcast attribute of corresponding advertising programme, play the broadcast of property control advertising programme according to this according to the difference of type.Classification process is as follows:
(1) video class obtains the video program play parameter from play attribute, use play parameter request displaying video, according to the single play duration of time span control to video, according to " broadcasting time " thus property control realizes circulating rolling to be broadcasted.Can be implemented in the playing process some stunt control action according to " trick play restriction " attribute, for example not allow that F.F. is carried out in advertisement and watch.
(2) audio class obtains the audio program play parameter from play attribute, the request audio plays according to the single play duration of " time span " control to audio frequency, can realize that according to " broadcasting time " attribute circulating rolling broadcasts.Can be implemented in the playing process some stunt control action according to " trick play restriction " attribute, for example not allow F.F. is carried out in advertisement.
(3) literal class, from play attribute, obtain word content, realize the displaying of literal is modified according to font information, according to " single displaying duration " control Word message once at the duration of the stop of screen, according to the displaying number of times of " representing number of times " qualification word content, determine the display mode of content in the viewing area according to " displaying style ".
(4) picture category obtains the picture playing parameter from play attribute, the request picture is also showed, shows duration according to the single of " single displaying duration " control picture, according to the displaying number of times of " representing number of times " property control picture.
(5) applet class, from play attribute, obtain the play parameter of applet, prepare running environment and carry out applet, by " single duration " control applet operation duration once, execution number of times by " execution number of times " control advertisement applet, can realize the situation of the circulation execution of applet, for example repeated multiple times is play advertisement Flash.
Each advertising programme according to the charging relevant information (charging way, rate) of this advertising programme, forms the charging report of this advertising programme after playing and finishing.
In actual applications, can also improve above-mentioned handling process shown in Figure 4, directly the advertising programme playlist of XML form is directly sent to user terminal by strategic server, user terminal sends playing request according to the advertising programme playlist to broadcasting server, carries the information of advertising business content in this playing request.After broadcasting server receives this playing request, send the correspondent advertisement content to user terminal, user terminal according to the information such as attribute, play parameter of intercutting in the advertising programme playlist, carries out the controls playing of advertising business after receiving the ad content of broadcasting server transmission.
One of ordinary skill in the art will appreciate that all or part of flow process that realizes in the foregoing description method, be to instruct relevant hardware to finish by computer program, described program can be stored in the computer read/write memory medium, this program can comprise the flow process as the embodiment of above-mentioned each side method when carrying out.Wherein, described storage medium can be magnetic disc, CD, read-only storage memory body (Read-Only Memory, ROM) or at random store memory body (Random Access Memory, RAM) etc.
The embodiment of the invention also provides a kind of device of advertising programme transmission, and its specific implementation structure specifically can comprise as shown in Figure 5:
Advertising business playlist constructing module 501 is used to construct the advertising business playlist of XML form, and described advertising business playlist is used for user terminal advertising programme is carried out Play Control;
Advertising business playlist sending module 502 is used for sending to user terminal the advertising business playlist of the XML form that described advertising business playlist constructing module constructed and advertising programme content.
Described device can be the broadcasting server in the advertisement insertion system.
The device that the embodiment of the invention also provides a kind of advertising programme to play, its specific implementation structure specifically can comprise as shown in Figure 6:
Advertisement receiver module 601 is used for the advertising business playlist and the advertising programme content of the XML form that reception server sends;
Advertising programme playing module 602 is used for the advertising business playlist according to the received XML form of described advertisement receiver module, and the advertising programme received to described advertisement receiver module carries out Play Control.
Described device can be fixing or mobile subscriber terminal.
In sum, the embodiment of the invention is described the advertising programme playlist by using the XML form, thereby has improved the extended capability and the versatility of advertising programme playlist, has strengthened the adaptability of advertisement insertion scheme.
Because the XML form has obtained the extensive use of industry, the embodiment of the invention has reduced the realization difficulty of advertisement insertion scheme, and more unified with the playlist interface of perimeter systems, and simplification is docked with perimeter systems.
The embodiment of the invention provides comparatively complete description by the information that the advertising programme playlist is comprised, make the advertisement insertion scheme have more exploitativeness, reduced the enforcement risk of advertisement insertion scheme, and made user terminal can realize the business of intercutting of multiple adline more easily according to this descriptor.
The above; only for the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, and anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.
Claims (13)
1, a kind of method of advertising programme transmission is characterized in that, comprising:
To the advertising business playlist of user terminal transmission advertising programme content and expandable mark language XML form, described advertising business playlist is used for user terminal described advertising programme is carried out Play Control.
2, the method for advertising programme transmission according to claim 1, it is characterized in that, described to described advertising programme carry out that Play Control comprises content to advertising programme, intercuts opportunity, intercuts mode, in the broadcast scope, charging way at least one control.
3, the method for advertising programme according to claim 1 and 2 transmission, it is characterized in that described advertising business playlist comprises: a plurality of advertising programmes comprise in each advertising programme: the advertising programme essential information, intercut attribute and play parameter.
4, the method for advertising programme transmission according to claim 3 is characterized in that, also comprises in described each advertising programme: directed information and charge information.
5, the method for advertising programme transmission according to claim 3, it is characterized in that, comprise in the described advertising programme essential information: the type of the description of advertising programme ID, advertising programme type, advertising programme, advertiser, advertisement operators, bearer service, described advertising programme type comprises: audio frequency, video, picture, text and applet.
6, the method for advertising programme transmission according to claim 3 is characterized in that:
For the video class bearer service, the described attribute that intercuts comprises: inserted mode, insertion time point, beginning and ending time, window size and the window's position, wherein when inserted mode when intercutting after blocking video, it is effective to insert the time point attribute, when inserted mode when being superimposed upon on the video pictures, beginning and ending time, window size and the window's position attribute are effective;
Or
For the audio class bearer service, the described attribute that intercuts comprises: inserted mode, insertion time point, beginning and ending time, window size and the window's position, wherein when inserted mode when intercutting after blocking audio frequency, it is effective to insert the time point attribute, when inserted mode was play for voice playing the time, beginning and ending time, window size and the window's position attribute were effective;
Or
For electronic program guide (EPG) class bearer service, the described attribute that intercuts comprises: exhibition method, window size, the window's position, bandwagon effect and page link, wherein when exhibition method is showed for the stack window, window size, the window's position, bandwagon effect attribute are effective, when exhibition method was showed for the whole page, the page link attribute was effective.
7, the method for advertising programme transmission according to claim 5 is characterized in that:
For the audio class advertising programme, described play parameter comprises: audio file address, code check, coded format, transformat, trick play restriction, time span and broadcast number of times;
Or
For the video class advertising programme, described play parameter comprises: video file address, code check, coded format, transformat, resolution, trick play restriction, playing duration and broadcast number of times;
Or
For the picture category advertising programme, described play parameter comprises: picture file address, size, picture format, resolution, picture file size, single are showed duration, are represented number of times;
Or
For literal series advertisements program, described play parameter comprises: word content, single are showed duration, are represented number of times, font information and displaying style;
Or
For the applet class advertising programme, described play parameter comprises: application name, file address, application program byte number, single duration and execution number of times.
8, the method for advertising programme transmission according to claim 4, it is characterized in that, described directed information comprises: the target area of release time section, input, input target customers' expression formula and input target customers, the condition of wherein throwing in target customers' expression formula comprises at least one in user's sex, type, age bracket, occupation and the income.
9, a kind of method of advertising programme broadcast is characterized in that, comprising:
The advertising business playlist and the advertising programme content of the XML form that the user terminal reception server sends;
Described user terminal carries out Play Control according to the advertising business playlist of described XML form to described advertising programme.
10, the method play of advertising programme according to claim 9 is characterized in that, described described advertising programme is carried out the process of Play Control, comprising:
Described user terminal filters described advertising programme playlist according to the type of its current in progress business, obtains the advertising programme tabulation that can intercut on the described current in progress business;
Described user terminal obtains the corresponding advertising programme content of the described advertising programme tabulation of intercutting, and intercuts attribute and play parameter according to what carry in the described advertising business playlist, and described advertising programme content is play.
11, the method play of advertising programme according to claim 10 is characterized in that, described described advertising programme is carried out the process of Play Control, comprising:
Described user terminal filters the described advertising programme tabulation of intercutting according to the directed information that carries in the described advertising business playlist, obtains the advertising programme tabulation that can throw in to described user terminal.
12, a kind of device of advertising programme transmission is characterized in that, comprising:
Advertising business playlist constructing module is used to construct the advertising business playlist of XML form, and described advertising business playlist is used for user terminal advertising programme is carried out Play Control;
Advertising business playlist sending module is used for sending to user terminal the advertising business playlist of the XML form that advertising programme content and described advertising business playlist constructing module constructed.
13, a kind of device of advertising programme broadcast is characterized in that, comprising:
The advertisement receiver module is used for the advertising business playlist and the advertising programme content of the XML form that reception server sends;
The advertising programme playing module is used for the advertising business playlist according to the received XML form of described advertisement receiver module, and the advertising programme received to described advertisement receiver module carries out Play Control.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810214316.5A CN101656755B (en) | 2008-08-22 | 2008-08-22 | Method and device for transmitting and broadcasting advertising programs |
| PCT/CN2009/073357 WO2010020183A1 (en) | 2008-08-22 | 2009-08-19 | Method and device of transmission and play of advertisement programs |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810214316.5A CN101656755B (en) | 2008-08-22 | 2008-08-22 | Method and device for transmitting and broadcasting advertising programs |
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| CN101656755A true CN101656755A (en) | 2010-02-24 |
| CN101656755B CN101656755B (en) | 2015-07-08 |
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| CN200810214316.5A Active CN101656755B (en) | 2008-08-22 | 2008-08-22 | Method and device for transmitting and broadcasting advertising programs |
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| WO (1) | WO2010020183A1 (en) |
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| CN102223568A (en) * | 2011-06-03 | 2011-10-19 | 深圳创维数字技术股份有限公司 | System and method for playing advertisement |
| WO2011137848A1 (en) * | 2010-10-21 | 2011-11-10 | 华为技术有限公司 | Method and system for splicing advertisement, splicer and head end device |
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