CN102223568A - System and method for playing advertisement - Google Patents
System and method for playing advertisement Download PDFInfo
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- CN102223568A CN102223568A CN2011101494946A CN201110149494A CN102223568A CN 102223568 A CN102223568 A CN 102223568A CN 2011101494946 A CN2011101494946 A CN 2011101494946A CN 201110149494 A CN201110149494 A CN 201110149494A CN 102223568 A CN102223568 A CN 102223568A
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Abstract
The invention discloses a system and a method for playing advertisement. The system for playing the advertisement comprises a video/audio server, an additional information server, a multiplexer and an advertisement playing terminal, wherein the video/audio server is used for generating video data and audio data related to the advertisement; the additional information server is used for generating additional information data according to advertisement additional information related to the advertisement and advertisement playing control information; the multiplexer is used for generating an advertisement data stream according to the video data, the audio data and the additional information data; and the advertisement playing terminal is used for extracting the video data, the audio data, the advertisement additional information data and the advertisement playing control information from the advertisement data stream and playing the video data, the audio data and the advertisement additional information according to the advertisement playing control information. By the system and the method, a video advertisement or an audio advertisement can be played, more information can be supplied to a user, the effective playing rate of the advertisement is improved, and the popularization of a playing terminal in a building is facilitated.
Description
Technical field
The invention belongs to the digital television techniques field, relate in particular to a kind of advertisement play system and method.
Background technology
Along with constantly popularizing of Digital Television, the user is also more and more higher to the requirement of digital television function.
In daily life, various advertisements are ubiquitous, the advertising market of China turns to the Focus marketing by masses marketing, and epoch of constantly being segmented of product and consumer, and the limitation of traditional media can't effectively have been distinguished the target audience group of product.
With the building television advertising is example, building television advertising Play System is exactly the communications media towards the specific audience group, help the client to be sent among the real valuable consumer group, fully reduce meaningless advertisement waste and marketing cost, support the growth of actual sales volume by channel the most targetedly.
But building television advertising of the prior art, can only be passive according to the advertisement information play video or the audio advertisement that receive, and can't give user's more information, do not wish the advertisement seen in case play user in some these building, can cause then that the result is just the contrary, not only waste resource, also do not reach expected effect, no matter can't offer user's more information, be to user or advertiser, all is a kind of loss.
To sum up, how in displaying video or audio advertisement, offering user's more information, improve effective broadcast rate of advertisement, is one of direction of digital television techniques area research.
Summary of the invention
The object of the present invention is to provide a kind of set-top box playing system and method, be intended in displaying video or audio advertisement, offer user's more information, improve effective broadcast rate of advertisement based on building.
The present invention is achieved in that a kind of advertisement play system, and described advertisement play system comprises:
The video device is used to generate video relevant with advertisement and voice data;
The additional information server is used for generating additional information data according to advertisement additional information relevant with described advertisement and advertisement Play Control information;
Multiplexer is used for according to described video and voice data and described additional information data generation ad data stream;
The advertisement playback terminal, be used for extracting described video and voice data, described advertisement additional information and described advertisement Play Control information, and play described video and voice data and described advertisement additional information according to described advertisement Play Control information from described ad data stream.
Wherein, described advertisement additional information comprises and is used for picture additional information and literal additional information that described advertisement is described, the advertisement reproduction time information that described advertisement Play Control information comprises the format descriptive information of the exhibition method that is used to represent described advertisement additional information and is used to represent the reproduction time of described advertisement.
Wherein, described advertisement play system further comprises the additional information editor's front end that is used to edit described advertisement additional information and described advertisement Play Control information.
Wherein, described additional information data comprises:
The advertised event table is used for the reproduction time of the described advertisement of mark;
The advertising message description list is used for the advertisement available additional information of the described advertisement of mark;
The advertising format data flow is used for the exhibition method of the described advertisement additional information of mark;
The copy data flow, it comprises and is used for literal additional information that described advertisement is described;
Advertisement image data stream, it comprises and is used for picture additional information that described advertisement is described.
Wherein, described advertisement playback terminal is further accepted the interactive information of user at described advertisement input, and described advertisement play system further comprises the investigation server that is used to add up described interactive information.
Wherein, described investigation server further is sent to described additional information editor's front end with the interactive information of statistics.
The present invention is achieved in that a kind of advertisement broadcast method, said method comprising the steps of:
The video device generates video and the voice data relevant with advertisement;
The additional information server generates additional information data according to advertisement additional information relevant with described advertisement and advertisement Play Control information;
Multiplexer is according to described video and voice data and described additional information data generation ad data stream;
The advertisement playback terminal extracts described video and voice data, described advertisement additional information and described advertisement Play Control information from described ad data stream, and plays described video and voice data and described advertisement additional information according to described advertisement Play Control information.
Wherein, described advertisement additional information comprises and is used for picture additional information and literal additional information that described advertisement is described, the advertisement reproduction time information that described advertisement Play Control information comprises the format descriptive information of the exhibition method that is used to represent described advertisement additional information and is used to represent the reproduction time of described advertisement.
Wherein, before the step of additional information server according to advertisement additional information relevant with described advertisement and advertisement Play Control information generation additional information data, described method is further comprising the steps of:
Described advertisement additional information of additional information editor's front-end edit and described advertisement Play Control information.
Wherein, described additional information data comprises:
The advertised event table is used for the reproduction time of the described advertisement of mark;
The advertising message description list is used for the advertisement available additional information of the described advertisement of mark;
The advertising format data flow is used for the exhibition method of the described advertisement additional information of mark;
The copy data flow, it comprises and is used for literal additional information that described advertisement is described;
Advertisement image data stream, it comprises and is used for picture additional information that described advertisement is described.
Among the present invention, by increasing by an additional information server, generate additional information data by the additional information server according to advertisement additional information relevant and advertisement Play Control information with described advertisement, multiplexer is according to described video and voice data and described additional information data generation ad data stream, and ad data stream is sent to the advertisement playback terminal plays, obviously, the present invention can not only displaying video or audio advertisement, and can also offer user's more information, improve effective broadcast rate of advertisement, be beneficial to popularizing of building playback terminal.
Description of drawings
Fig. 1 is the structure chart of advertisement play system provided by the invention;
Fig. 2 is the flow chart of advertisement broadcast method provided by the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
Fig. 1 shows the structure of advertisement play system provided by the invention.Described system comprises video device 11, additional information server 12, additional information editor's front end 13, multiplexer 14, advertisement playback terminal 15 and investigation server 16.
Wherein, video device 11 generates video and the voice data relevant with advertisement.
In specific implementation process, additional information editor's front end 13 described advertisement additional information of editor and described advertisement Play Control information.
In the embodiment of the invention, advertisement playback terminal 15 is accepted the interactive information of user at described advertisement input, the described interactive information of investigation server 16 statistics.
When the user finds own interested audio/video information, such as during advertisement, can further select by touch-screen, watch audio/video information according to the information on the video screen in the advertisement playback terminal 15.Advertisement playback terminal 15 receives user's operational order, and plays corresponding audio/video information according to described operational order.Record is carried out in the advertisement that 15 couples of users of advertisement playback terminal select to play, and forms interactive information, so that add up audient's interest, and interactive information is sent to described investigation server 12.The interactive information that investigation server 12 bases receive is sent to information editing's front end 13.
Preferably, described advertisement additional information comprises and is used for picture additional information and literal additional information that described advertisement is described, the advertisement reproduction time information that described advertisement Play Control information comprises the format descriptive information of the exhibition method that is used to represent described advertisement additional information and is used to represent the reproduction time of described advertisement.
In specific implementation process, described additional information data comprises:
The advertised event table is used for the reproduction time of the described advertisement of mark;
The advertising message description list is used for the advertisement available additional information of the described advertisement of mark;
The advertising format data flow is used to adopt extend markup language (Extensible Markup Language, XML) exhibition method of the described advertisement additional information of mark;
The copy data flow, it comprises and is used for literal additional information that described advertisement is described;
Advertisement image data stream, it comprises and is used for picture additional information that described advertisement is described.
In specific implementation process, advertisement playback terminal 15 is passing through HTML agreement (Hyper Text Mark-up Language Components, HTC) after network receives the data flow that comprises ad data, resolve the advertised event table of corresponding ad data and accuse the information description table; According to the information in the described data flow from Program Map Table (Program Map Table, parse in PMT) the literal additional information of each audio/video information and the identity code transmission package of audio/video information (Packet IDentifier, PID); Play described video and voice data according to the broadcast mode in the described ad data stream.
The present invention can bring how finer information for targetedly the user in the corresponding building, and the present invention is by statistics audient's interest, make advertisement putting person can understand the building television advertising operating position of different regions, so as to shoot the arrow at the target throw in specific advertisement at different clients.
Fig. 2 shows the flow process of advertisement broadcast method provided by the invention.
In step S201, the video device generates video and the voice data relevant with advertisement.
In step S202, the additional information server generates additional information data according to advertisement additional information relevant with described advertisement and advertisement Play Control information.
In specific implementation process, described advertisement additional information of additional information editor's front-end edit and described advertisement Play Control information.
In step S203, multiplexer is according to described video and voice data and described additional information data generation ad data stream.
In step S204, the advertisement playback terminal extracts described video and voice data, described advertisement additional information and described advertisement Play Control information from described ad data stream, and plays described video and voice data and described advertisement additional information according to described advertisement Play Control information.
Preferably, described advertisement additional information comprises and is used for picture additional information and literal additional information that described advertisement is described, the advertisement reproduction time information that described advertisement Play Control information comprises the format descriptive information of the exhibition method that is used to represent described advertisement additional information and is used to represent the reproduction time of described advertisement.
Wherein, described additional information data comprises:
The advertised event table is used for the reproduction time of the described advertisement of mark;
The advertising message description list is used for the advertisement available additional information of the described advertisement of mark;
The advertising format data flow is used for the exhibition method of the described advertisement additional information of mark;
The copy data flow, it comprises and is used for literal additional information that described advertisement is described;
Advertisement image data stream, it comprises and is used for picture additional information that described advertisement is described.
In specific implementation process, described advertisement playback terminal is further accepted the interactive information of user at described advertisement input, and the investigation server is added up described interactive information.And with the statistics interactive information be sent to described additional information editor's front end.
Among the present invention, by increasing by an additional information server, generate additional information data by the additional information server according to advertisement additional information relevant and advertisement Play Control information with described advertisement, multiplexer is according to described video and voice data and described additional information data generation ad data stream, and ad data stream is sent to the advertisement playback terminal plays, obviously, the present invention can not only displaying video or audio advertisement, and can also offer user's more information, improve effective broadcast rate of advertisement, be beneficial to popularizing of building playback terminal.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an advertisement play system is characterized in that, described advertisement play system comprises:
The video device is used to generate video relevant with advertisement and voice data;
The additional information server is used for generating additional information data according to advertisement additional information relevant with described advertisement and advertisement Play Control information;
Multiplexer is used for according to described video and voice data and described additional information data generation ad data stream;
The advertisement playback terminal, be used for extracting described video and voice data, described advertisement additional information and described advertisement Play Control information, and play described video and voice data and described advertisement additional information according to described advertisement Play Control information from described ad data stream.
2. advertisement play system as claimed in claim 1, it is characterized in that, described advertisement additional information comprises and is used for picture additional information and literal additional information that described advertisement is described, the advertisement reproduction time information that described advertisement Play Control information comprises the format descriptive information of the exhibition method that is used to represent described advertisement additional information and is used to represent the reproduction time of described advertisement.
3. advertisement play system as claimed in claim 2 is characterized in that, described advertisement play system further comprises the additional information editor's front end that is used to edit described advertisement additional information and described advertisement Play Control information.
4. advertisement play system as claimed in claim 3 is characterized in that, described additional information data comprises:
The advertised event table is used for the reproduction time of the described advertisement of mark;
The advertising message description list is used for the advertisement available additional information of the described advertisement of mark;
The advertising format data flow is used for the exhibition method of the described advertisement additional information of mark;
The copy data flow, it comprises and is used for literal additional information that described advertisement is described;
Advertisement image data stream, it comprises and is used for picture additional information that described advertisement is described.
5. advertisement play system as claimed in claim 4, it is characterized in that, described advertisement playback terminal is further accepted the interactive information of user at described advertisement input, and described advertisement play system further comprises the investigation server that is used to add up described interactive information.
6. advertisement play system as claimed in claim 5 is characterized in that, described investigation server further is sent to described additional information editor's front end with the interactive information of statistics.
7. an advertisement broadcast method is characterized in that, said method comprising the steps of:
The video device generates video and the voice data relevant with advertisement;
The additional information server generates additional information data according to advertisement additional information relevant with described advertisement and advertisement Play Control information;
Multiplexer is according to described video and voice data and described additional information data generation ad data stream;
The advertisement playback terminal extracts described video and voice data, described advertisement additional information and described advertisement Play Control information from described ad data stream, and plays described video and voice data and described advertisement additional information according to described advertisement Play Control information.
8. advertisement broadcast method as claimed in claim 7, it is characterized in that, described advertisement additional information comprises and is used for picture additional information and literal additional information that described advertisement is described, the advertisement reproduction time information that described advertisement Play Control information comprises the format descriptive information of the exhibition method that is used to represent described advertisement additional information and is used to represent the reproduction time of described advertisement.
9. advertisement play system as claimed in claim 8, it is characterized in that, after the step of additional information server according to advertisement additional information relevant with described advertisement and advertisement Play Control information generation additional information data, described method is further comprising the steps of:
Described advertisement additional information of additional information editor's front-end edit and described advertisement Play Control information.
10. advertisement play system as claimed in claim 9 is characterized in that, described additional information data comprises:
The advertised event table is used for the reproduction time of the described advertisement of mark;
The advertising message description list is used for the advertisement available additional information of the described advertisement of mark;
The advertising format data flow is used for the exhibition method of the described advertisement additional information of mark;
The copy data flow, it comprises and is used for literal additional information that described advertisement is described;
Advertisement image data stream, it comprises and is used for picture additional information that described advertisement is described.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201110149494 CN102223568B (en) | 2011-06-03 | 2011-06-03 | System and method for playing advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201110149494 CN102223568B (en) | 2011-06-03 | 2011-06-03 | System and method for playing advertisement |
Publications (2)
| Publication Number | Publication Date |
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| CN102223568A true CN102223568A (en) | 2011-10-19 |
| CN102223568B CN102223568B (en) | 2013-09-04 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN 201110149494 Expired - Fee Related CN102223568B (en) | 2011-06-03 | 2011-06-03 | System and method for playing advertisement |
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