201137781 六、發明說明： 【發明所屬之技術領域】 本發明係關於-種應用於行動終端設備之主 視廣告系統及方法，特別指的是行動電視廣告内容 = 式、行動電視觀眾觀看廣告節目的方式以及結合行 眾透過行動㈣設備錢告商家做進—步互動的 ^ 動態廣告的範疇。 屬於 【先前技術】 從技術上來看，商品廣告的類型可以分成平面 :告及動態廣告三種。平面廣告指的是透過印刷心方式： 邀相關商品的訊息’以視覺表現及文案表意的方式達成刺激 閱讀者」從而產生強烈且持久的印象，達到促銷推廣商品的 目的。廷裡的印刷品主要包括報紙'雜誌及廣告傳單等方式： 平面廣告的效果取決於印刷品的發行量以及發行範圍，有盆 =性。此外’由於平面廣告的内容是固定且呆板以文； 圖案為主缺乏聲光效果，因此其影響效力較為受限。 告指的是利用實體性質的物體做為廣告的媒介 4 型'及建築物等。立體廣告主要出現在人潮或;J ’以讓經過的路人可以接收到相關商品的訊息。立 ，廣=的影響範圍比平面廣告小，但廣告成本較低且較為持 就視：：廣告指的是充分利用視聽媒體特性及發揮其效果， 及】，。言及聽覺語言綜合(可包括文字、圖片、聲音、影像、 逑之组合）表現出活潑且印象更為強烈的影音效果，從而 眾的共鳴’甚至創造流行的風潮。常見的動態膚告方 動視、電影、廣播、網際網路、以及行動通訊網路等。 主的效果大於平面廣告及立體廣告，但成本也較為昂 二=針廣告並透過行動裝置，設計-種行動化 動式的灯動電視廣告系統。對許多人而言，行動裝置是 ς 201137781 置的廣告效果將顛 藍海。除此之外， 同’策略播放特定 24小時隨身攜帶°因此’透過行動終端裝 覆傳統的廣告印象’可創造廣告市場的新 仃動電視廣告還可依時段及商品特性的不 商品的廣告。 若干是在電視節目播出告-段落之後再安插 事，此時一般觀眾大多會轉台或者是去做其他 :所動且有限。另一方面，就廣告商家而言， "于出廣告上架的成本也所費不貲。再者不管平面 n成立體廣告或者是動態廣告的市場，目前都已趨於飽和。 :::市場的僵局’必須重新設計廣告的方式以更有效吸引 親眾的注意，並創造廣告市場的新藍海。 在目前的行動電視廣告系統中，沿襲傳統電視的廣告方 式’在電視節目播出一段落之後再播放行動廣告。因此，豆 效果就如同前述一樣受限。雖然說現行的數位及行動電視技 術可藉由電子節目表單（EPG，Electronic Program Guide)或是 電子服務表單（ESG ’ EleCt_ic Service Guide )提供觀眾關於 電視節目播放的資訊’但廣告接收的方式還是被動且線性的 (Linear programming)。在下列先前專利技術中有提到類似架 構及方法的相關概念：158474、161661、168190及185751。 除此之外，為了廣告内容活潑化以吸引觀眾注意但又不會影 響行動電視節目的欣賞，在下列先前的專利技術中有提及改 良的方法.119860及170021。在上述的技術中提出將廣告與 節目内容分離的方法以及過濾廣告的功能。除了即時線上觀 賞行動電視節目之外’在下列先前專利技術中有提到錄製電 視節目方法的相關概念：142183、145364及200520566。但 上述發明仍只考慮數位及行動電視節目内容的錄影，並未考 慮到廣告節目的部分。 由此可見，上述習用方式仍有諸多缺失，實非一良善之設 201137781 計，而亟待加以改良。 、本案發明人鑑於上述習用方式所衍生的各項缺點，乃亟思 加：改良創新’並經多年苦心孤詣潛心研究後，終於成功研 成本件行動終端设備之主動式行動電視廣告系統及方 【發明内容】 =發月之主要目的在於提供—種行動電視廣告系統，以廣 〇商豕自行製作的方式產生（BGC，⑽卿Gene贿201137781 VI. Description of the Invention: [Technical Field] The present invention relates to a main-view advertising system and method for mobile terminal devices, and particularly to a mobile TV commercial content, a mobile TV viewer watching an advertisement program. The way and the combination of the crowd through the action (4) equipment money to inform the business to step into the interactive ^ dynamic advertising category. [Prior Art] From a technical point of view, the types of product advertisements can be divided into three types: advertisements and dynamic advertisements. Print advertising refers to the way of promoting the promotion of goods by inviting the relevant products with the message 'inviting the readers' visually and by means of visual expression and expressing their enthusiasm." Tingri's prints mainly include newspapers' magazines and flyers. The effect of print ads depends on the circulation of prints and the scope of distribution. In addition, because the content of the print advertisement is fixed and rigid, the pattern is mainly lacking the sound and light effect, so its effect is more limited. It refers to the use of physical objects as the medium of advertising type 4 and buildings. Stereoscopic advertisements mainly appear in crowds or; J ’ so that passing passers-by can receive information about related products. The scope of influence of Li and Guang = is smaller than that of print advertisements, but the cost of advertisements is relatively low and relatively high: “Advertising refers to making full use of the characteristics of audiovisual media and exerting its effects, and]. The combination of speech and auditory language (which can include text, pictures, sounds, images, and combinations of cymbals) expresses a lively and more powerful audio-visual effect, and thus resonates with the public and even creates a popular trend. Common dynamic skins, movies, radio, internet, and mobile communication networks. The main effect is greater than that of print ads and stereoscopic advertisements, but the cost is also relatively high. Second, the needle advertisements are designed through mobile devices to design an action-oriented lighting TV advertising system. For many people, the mobile device is ς 201137781 and the advertising effect will be blue. In addition, the same policy broadcasts a specific 24-hour carry-on. Therefore, 'the traditional advertising impression is installed through the mobile terminal' can create a new mobile TV commercial for the advertising market, and can also display advertisements for non-products according to time and product characteristics. Some of them are inserted after the TV program broadcasts the paragraphs. At this time, most of the audience will turn around or do other things: they are moving and limited. On the other hand, as far as advertisers are concerned, the cost of advertising is also costly. Moreover, regardless of whether the plane n is a physical advertisement or a dynamic advertisement market, it has now become saturated. ::: The deadlock in the market' must redesign the way advertising is more effective in attracting the attention of the closers and creating a new blue ocean for the advertising market. In the current mobile TV advertising system, the advertising method following the traditional TV 'plays the action advertisement after the TV program is broadcasted for a while. Therefore, the bean effect is as limited as described above. Although the current digital and mobile TV technology can provide viewers with information about the broadcast of TV programs through the Electronic Program Guide (EPG) or the ESG 'EleCt_ic Service Guide', the way the advertisements are received is still passive. And linear programming. Related concepts of similar architectures and methods are mentioned in the following prior patents: 158474, 161661, 168190 and 185751. In addition, in order to make the advertising content lively to attract the attention of the audience without affecting the appreciation of the mobile TV program, the improved methods are mentioned in the following prior patent technologies. 119860 and 170021. In the above technique, a method of separating an advertisement from program content and a function of filtering an advertisement are proposed. In addition to the instant online viewing of mobile television programs, the related concepts of recording television program methods are mentioned in the following prior patents: 142183, 145364 and 200520566. However, the above invention still only considers video recordings of digital and mobile television programs, and does not take into account portions of the commercials. It can be seen that there are still many shortcomings in the above-mentioned methods of use, which is not a good one, and it needs to be improved. In view of the shortcomings derived from the above-mentioned conventional methods, the inventor of the present case succeeded in researching the active mobile TV advertising system of the mobile terminal equipment and the party after years of painstaking research. SUMMARY OF THE INVENTION The main purpose of the month is to provide a mobile TV advertising system, which is produced in the way that the company has made its own (BGC, (10)
專業廣告節目製作公司產生，再由行動電視系統 務業者一仃動電視節目彙整排程後播出。 本發明之次— 讓行動電視觀眾可 或離線的方式收看 目的係在於提供一種行動電視廣告系統，係 以主動訂閱感興趣的廣告節目，並以線上 本發明之另一 互動式的廣告内容 意願。 目的在於提供一種行動電視廣告系統利用 ，增加用戶對商家產品的瞭解並提高購買 行動St再一目的乃是提供-種行動電視廣告系統，並在 助商上實現主動式及互動式行動電視廣告服務，協 商豕曰加廣告商品的曝光度及提高廣告效率。Produced by professional advertising production companies, and then broadcast by the mobile TV system operators after the TV program is scheduled. The present invention - allowing a mobile TV viewer to view it offline or offline. The purpose is to provide a mobile television advertising system that actively subscribes to an advertisement of interest and intends to interact with another interactive advertising content of the present invention. The purpose is to provide a mobile TV advertising system to increase the user's understanding of the merchant's products and improve the purchase action. St. Another purpose is to provide a kind of mobile TV advertising system, and implement active and interactive mobile TV advertising services in the business. Negotiate to increase the exposure of advertising products and improve advertising efficiency.
視廣告系I的之—種行動終端設備之主動式行動電 (Bu . ,，係在廣告節目的製作係基於BGC (Business Generate Content)的槪人,^ .. 銷其商品廣告影 )的概-，由廣告商家自行製作行 業者彙整行動電視r目之後再由行動電視系統服務 數位及行動電視-二播出；如此，可提高觀眾對於 廣告行銷成本，並可最大务甘由丨廣°業者而吕’可降低 商家也可以選擇由告投資效益比；此外，廣告 廣告的影片。業的廣告@目製作公司製作行銷其商品 201137781 除此之外，本發明-担山+ < L ..φ „ 月更棱出主動式行動電視廣告的方法，行 動電視覜眾可以主動訂胡^ 閱感，、趣的廣告節目，並選擇即時線 上硯看，或者離線觀看.a电β & ，如果疋離線的方式，則可透過預先 ::φ ’由於行動電視系統可以透過電子節目表單 或疋電子服務表單告知用& 用戶關於仃動電視節目的相關訊息， « 口卽目ϋ此’用戶在設定及訂閱感興趣的廣告類型 m可;^過行動終端裝置自動接收及錄製廣告節目；對 S商豕而。將可提向廣告的效率與效力，對電視公司乃 至於電信營運商而言’這將是極具吸引力的新穎廣告平台， 對觀眾而言’將可以更聰明的方式獲得有用的訊氧。 ”本發明還提出互動式行動電視廣告的方法，藉由連結廣告 即：、商家網站、商品優惠資訊及衛星導航資訊，進一步促 成買賣雙方之間的交流、互動與交易。 本發明所提出之主動式及互動式行動電視廣告服務乃是 針對行動終端裝置所設言十，例如手機、PD A (personal Digltal Assistance)^ PMP( P〇rtable Multimedia Player). PND( PortableDepending on the active mobile phone of the mobile terminal I, it is based on the BGC (Business Generate Content), which is based on BGC (Business Generate Content). - The advertisers will make their own industry to collect the mobile TV and then broadcast it by the mobile TV system and the mobile TV-two. This will increase the viewers’ marketing costs for advertising, and they will be able to do the most. And Lu's can reduce the merchants can also choose to invest in the profit ratio; in addition, the advertising of the video. The advertisement of the industry @目制作公司 produces and sells its products 201137781 In addition, the invention - Danshan + < L .. φ „ Month is more active in the way of active mobile TV advertising, mobile TV monks can take the initiative to order Hu ^ Read the news, interesting advertising programs, and choose to watch online, or watch offline. If you are offline, you can use the pre-::φ 'Because the mobile TV system can use the electronic program form or疋The e-service form informs the user of the relevant information about the TV program. « The user can set and subscribe to the type of advertisement that is of interest to the user. ^ The mobile terminal device automatically receives and records the commercial program; For S, it will be able to improve the efficiency and effectiveness of advertising, for TV companies and even telecom operators, 'this will be an attractive new advertising platform, for the audience, 'will be smarter way Obtaining useful oxygen. The present invention also proposes an interactive mobile TV advertising method by linking advertisements: business websites, product offers, and satellite navigation information. Step into promoting exchanges between buyers and sellers, interact with the transaction. The active and interactive mobile TV advertising service proposed by the present invention is directed to mobile terminal devices, such as mobile phones, PD A (personal Digltal Assistance) PMP (P〇rtable Multimedia Player). PND (Portable)
NaVlgat_ Device)、及 MID ( M〇bile【咖⑽ ^㈣等。 藉由在行祕端裝置上實現本專制設計之互動式行動電視 廣告服務’將可在任何時間、任何地點 '及任何情境讓所有 的廣告商加以有效率的方式行銷推廣其商品。 【實施方式】 請參閱圖一所示，為本發明所提出之一種應用於行動終端 裝置之主動式行動電視廣告系統之架構圖，係由一廣告節目 產生單元101、一促銷資訊產生單元102、一地理資訊產生單 元103、一廣告節目編輯單元104、一行動電視節目產生單元 105、一電視節目編輯單元106、一廣播傳輸單元1〇7、一行 動終端裝置108、一行動通訊網路109，以及一廣告商家網站 110所組成； 201137781 商品告商家在該廣告節目產生單元而中產生其特定 由廣生；二目：片’其廣告節目影片可以用BGC的概念， 成另=完Ϊ;如此，-方面可大幅降低廣告的 市場的動離.易地修改其廣告的内容以配合 節目影片也可以由專業的廣告節目製作 二卢二到更尚水準的視覺、聽覺與創意的訴求； 單元咖Υ產本身的内容之外，透過該促銷資訊產生 優•卷…番 的促銷推廣資訊，特別指的是電子NaVlgat_ Device), and MID (M〇bile [Cai (10) ^ (4), etc.. The interactive mobile TV advertising service that implements this dictatorial design on the secret device will be available at any time, anywhere, and in any situation. All the advertisers can market their products in an efficient manner. [Embodiment] Please refer to FIG. 1 , which is an architecture diagram of an active mobile TV advertising system applied to a mobile terminal device according to the present invention. An advertisement program generating unit 101, a promotion information generating unit 102, a geographic information generating unit 103, an advertisement program editing unit 104, a mobile television program generating unit 105, a television program editing unit 106, and a broadcast transmission unit 1〇7 a mobile terminal device 108, a mobile communication network 109, and an advertising merchant website 110; 201137781 The commodity advertises that the merchant generates its specific by Guangsheng in the advertising program generating unit; Can use the concept of BGC, into another = complete; so, - can significantly reduce the dynamics of the advertising market. Easily modify its The content of the advertisement to match the program film can also be produced by a professional advertising program to create a more standard visual, auditory and creative appeal; in addition to the content of the unit curry itself, the promotion information is generated by the promotion information... Fan's promotional information, especially electronic
眾折價券’用以銷推廣資訊可進-步提高觀 眾對商°σ的興趣及購買的意願； 声片it㈣終端裝置則(例如：用戶端行動通訊裝置）的 / 可讓觀眾憑著行動終端裝置⑽上儲存的促 ^ 主商店消費；為了維持行動電視系統在行動廣 二：獨特性與價質感，這些促銷推廣資訊將可只限於行動 終端裝置_上使用，並且可以不在其他廣告媒介上出現丁動 1促銷資訊產生單A 1〇2所產生的資料可以與廣告節目 單το 1G1結合在_起，再交給後續的廣告節目編輯 104處理； 及地理貝成產生單I 1〇3係用以產生廣告商家店址的衛 疋位（GPS，Global Positioning System)資訊，例如經度 (L〇ngitude)及緯度（Utitude)，以協助欲導引廣告商家店 裡購買商品的觀眾前往其店& ’並可透過與地理資訊系統 (GIS，Geographic Inf〇rmati〇n System)的結合，提供觀眾更 便利操作與使用的介面及服務；其中，該地理資訊產生單元 103所產生的資料可以與該廣告節目產生單元1〇1結合在— 起，再父給後續的廣告節目編輯單元1 〇4處理； 忒廣告節目編輯單元104用以處理來自廣告店家所提供 的廣告節目内容，並進行節目内容格式的編輯，以符合行動 201137781 =見=傳輸的規格以及行動行動終端裝置 t廣告郎目内容可以來自不同的廣告店家，每個廣 不-樣;因此，；:要:===:技術都可能 —格式，㈣；所提供的影片播出之前統 -s迨二廣°即目品質達到—致性並達專業水準。廣止 =.、扁輯早元104所使用的影片壓縮技術可以是聰C；2 卢可r:g3p二r厂s g_p·2)及mpeg_4等，影片解析 n i疋 20x240 qvga ( q_ w〇 Graphlcs Array)及 更新頻率可以是15 frames/sec及3〇 fra_/s 该仃動電視節目產生mm ^ 多詩制你〜 早几1〇5係、用以產生電視台或其他 、纟早位所提供的行動電視節目内容，例如公共電 ’視、台視、中視、民視及非凡等，節目内容 以疋文字”、聲音、圖片、及影像，或者是上述之組合 節目nn編輯单元106係用以將行動電視節目與廣告 5在"起，並加人電子節目表單及電子服務表單的資 提供硯眾檢索節目資訊與簡單節目内容介紹；行動電 視節目播出的時間及順序也會在電視節目編輯單元1〇6内決 定，相關資訊也將顯示在電子節目表單及電子服務表單中、 ,,該廣播傳輸單元1〇7負責將製作完成的互動式行動電視 郎目經由空中介面發射出去，其傳送的技術規格採用國際廣 播式行動電視標準，例如ETSIDVBH (Digitai vide〇 B⑽dCasting-Handhe⑷及MediaFL〇;或者是採用國際串流 式订動電視技術，例如3GwcDMA(Widebandc〇deThe public discount coupons' can be used to promote the information to increase the audience's interest in the business and the willingness to purchase; the sound film it (4) terminal device (for example: user-side mobile communication device) / allows the audience to rely on the mobile terminal The main store stores stored on the device (10); in order to maintain the mobile TV system in action: uniqueness and price, these promotional information will be limited to mobile terminal devices, and may not appear on other advertising media. The data generated by Dingdong 1 promotion information generation order A 1〇2 can be combined with the advertisement program list το 1G1, and then submitted to the subsequent advertisement program editing 104; and the geography is generated by the single I 1〇3 system. To generate GPS (Global Positioning System) information, such as longitude (L〇ngitude) and latitude (Utitude), to assist viewers who want to guide the purchase of goods in the advertising store to their stores & 'By combining with the Geographic Information System (GIS), it provides an interface and service for the viewer to operate and use more conveniently; The information generated by the information generating unit 103 can be combined with the advertisement program generating unit 1〇1, and then processed by the parent to the subsequent commercial program editing unit 1〇4; the advertisement program editing unit 104 is configured to process the home from the advertising store. Provide the content of the advertising program and edit the content format of the program to comply with the action 201137781 = see = transmission specifications and mobile terminal devices t advertising Langmu content can come from different advertising stores, each wide-like; therefore, ;: To: ===: Technology is possible - format, (4); the film provided before the broadcast - 迨 迨 广 广 ° ° 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目 目The film compression technology used by Guangzhan =., the flat series early Yuan 104 can be Cong C; 2 Lu Ke r: g3p two r factory s g_p · 2) and mpeg_4, etc., film analysis ni疋20x240 qvga ( q_ w〇Graphlcs Array) and the update frequency can be 15 frames/sec and 3〇fra_/s. The smashing TV program produces mm^ multi-poetry system~ 1 〇5 series, used to produce TV stations or other, 纟前位Mobile TV program content, such as public electricity 'TV, TV, CCTV, public opinion and extraordinary, etc., program content in 疋 text", sound, picture, and video, or the above-mentioned combination program nn editing unit 106 is used to Mobile TV programs and advertisements 5, in addition to the electronic program forms and electronic service forms, provide public access to program information and simple program content introduction; the time and sequence of mobile TV programs broadcast will also be edited in TV programs. The unit 1〇6 determines that the related information will also be displayed in the electronic program form and the electronic service form, and the broadcast transmission unit 1〇7 is responsible for transmitting the completed interactive mobile TV Langmu via the empty intermediary plane. Technical specifications of international transmission of broadcast-type mobile TV standards such as ETSIDVBH (Digitai vide〇 B⑽dCasting-Handhe⑷ and MediaFL〇; or the use of international streaming TV set dynamic technologies such as 3GwcDMA (Widebandc〇de
Multiple Access) ' 3.5G HSPA ( High Speed Packet Access ). LTE ( Long Term EV〇luti〇n)、及 LTE_A(LTE 场咖⑷； —邊仃動終端裝置108用以接收行動電視訊號並觀賞電視 即目，為了確認觀眾的身份與權p艮’需進行必要的認證過程， 其所採用的技術可以為帳號密碼、實體憑證、或者是行動終 201137781 端裝置108内的用戶認證模組等；行動終端裝置丨〇8内用戶 認證模組的例子有2GGSM中的SIM(SubscriberIdentity Module)及 3G WCDMA 中的 USIM ( Universai sim)等。通 過行動通訊系統的身份認證之後，行動終端裝置1〇8即可接 收^戶被授權的資訊；如果行動電視系統有提供鎖碼行動電 視$目時，也可將用戶所被允許收看鎖碼行動電視節目的解 碼資訊透過行動通訊網路傳遞給用戶； 該行動通訊網路109乃是做為在進行本發明所提出之互Multiple Access) '3.5G HSPA (High Speed Packet Access). LTE (Long Term EV〇luti〇n), and LTE_A (LTE Field Cafe (4); - Side-activated terminal device 108 for receiving mobile TV signals and watching TV In order to confirm the identity and rights of the viewer, the necessary authentication process is required, and the technology used may be an account password, an entity certificate, or a user authentication module in the terminal device 108 of the mobile terminal 201137781; Examples of the user authentication module in the device 8 are a SIM (Subscriber Identity Module) in 2GGSM and a USIM (Universal sim) in 3G WCDMA, etc. After the identity authentication of the mobile communication system, the mobile terminal device 1〇8 can receive The information authorized by the household; if the mobile TV system provides the lock code mobile TV, the decoding information of the user allowed to watch the locked-action mobile TV program can also be transmitted to the user through the mobile communication network; the mobile communication network 109 Is the interaction between the two proposed in the present invention.
動廣告服務時所使用之通訊網路，例如3G wcdma、3 5G HSPA、LTE、及LTE-A ;藉由行動通訊網路1Q9可以協助觀 =連結至廣告商家網站11G，以獲取進—步的廣告商家與廣止 商品的相關訊息。 ’σ 睛參閱圖二所示，為本發明一種應用於行動終端 2 =動電視廣告系統於行動終端裝置上之行動電視節目及 Ϊ :目！子節目表單示意圖，包括行動終端裝置2(Π、行動 20;二即目表單畫面2〇2、第1個行動電視節目的資訊 ㈤行動廣告節目的資訊2〇4、第2個行動廣 二貧！ 205、第“行動廣告節目的資訊2〇6、第2;: 的貝207、以及仃動終端裝置操作區2〇8; 解調Γ播^端^置2 01，用以接收動式行動電視訊號，具備 電視訊號及解碼與呈現行動電視内容的能 力’田啟動仃動電視服務之後，行動電視電 此 202將呈現在行動終端裝置20】螢幕中、旦面 節目選擇之參考； 乂棱七、後續行動電視 仃動電視電子節目表單晝φ 2〇2 資訊及行動廣告節目資訊，圖二 括:動電視郎目的 電視節目的資訊2〇3盥第 貫“列為在第1個行動 安排…行動廣告節目節目的資請之間 為大於4於1的整數；在行動 201137781 電視節目及行動廣告節目資中， 播出長度、節目或廣告名稱、節目出：：、節目 提供者、廣告節目優惠相關資訊、以及行動電視=^廣告 廣告節目互動資訊等；這些資訊將可提供行動線二、行動 行動電視節目及行動廣告節目參考依據 的=置挑選 觀眾手動或者是行動終端裝置自動； 、、式可以是 行動終端裝置綱扇則提供觀眾 面’例如鍵盤、觸控筆、或觸控榮幕等。 7及貝λ的 圖三所示，為本發明所提出之 :置之主動式行動電視廣告方法之服務流程圖，包含 !:一：行動電視用戶(觀眾)啟動行動電視的服務3〇1; =驟:經過行動通訊網路的用戶身份認證與使用權限授 接者開啟電子節目表單與電子服務表單3〇2 即目播出的時間及節目内容簡介相關資訊播= 目或廣主槎供去…/ 即或廣告類型、節 飞厝。如供者、廣告即目優惠相關資訊、以 目與灯動廣告節目互動資訊等； ρ 步驟三：藉由上述的資訊， 訊3〇3,例如房屋廣告或是遊樂園廣告;。，、趣的商品資 啟動定廣告時間到的時後，行動終端裝置自動 啟動接收廣告304 ; :驟五：選擇是否即時線上收看或者是離線觀看3〇5; 處二驟六：如果選擇是離線觀看，則啟動錄製功能306,將 、〇郎目内容儲存在行動終端裝置的記憶裝置中； =驟七:之後’行動終端敦置會通知用戶即時或是 看廣告節目307 ; 步驟八：用戶可以連線至店家網站·;以獲取進-步的 201137781 廣告商家與廣告商品的相關訊息，除了詳細訊息的提供之 外’炫家網站上還可提供用戶進行線上交易與消費·; 步驟九.如果用戶不需要店家的網站進一步訊息，則可以 接收行動廣告内的電子優惠券310，以獲得廣告商品相關的優 惠訊息， 步驟十：用戶可以選擇是否要馬上前往店家消費3⑴如 果目前沒有購買的意願’則結束本發明所提出互動式行動電 視廣告服務的流程313·’如果用戶選擇即刻前往店家消費，行 動電視系統將提供GPS眘兰η飞1 〇 貝汛312，以協助導引用戶前往廣告 商家的店址。 本發明所提供之一稽廄闲％ > & ^ 種應用於仃動終端裝置之主動式行動 電視廣告糸統及方法，血其他翌 下列優點： ”其他i用技術相互比較時，更具備 1.提供廣告商家自製廣告節目 告的成本。 〜月的系統，可大幅降低廣 /·提供廣告商家自製廣告節目影片的系統，讓廣土商家可 仏時輕易地修改其廣告的内容以配合市場的動態 3 ·本發明基於行動終端行動農 λ " 動炊她驻® ,, Λ 衣置而1 2又叶’由於許多人將行 動4裝置(例如手機)24小時隨 大於傳統的動態廣告媒介。 u此其廣告效果將 4-増加廣告商品的曝光度並可提主 、— 電視業者、廣告業者、内容供應商動。電」鞏’：創：2動 多臝的好處。 仃動電k業者以及觀眾 1 . 主動式行動廣告系統提供互 加消費去蚪龠0 μ & & 2 , J乃八進行商品行銷，增 自賈者對商品的瞭解並提高銷售的成功率。 2 . 主動式行動廣告系統提供電子蚩蛊 提高消費者購買意願與服務品質。…、S導航資訊， 201137781 明，針對本發明之—可行實施例之具體說 ㈣貫知例並非用以限制本發 本發明技藝精神所為寻Π凡未脫離 專利範圍中。 μ貫^交更，均應包含於本案之 創新，並能較習用 穎性及進步性之法 貴局核准本件發 紅上所述，本案不但在技術思想上確屬 物品增進上述多項功效，應已充分符合新 定發明專利要件，羞依法提出申請，懇請 月專利申請案，以勵發明，至感德便。 【圖式簡單說明】Communication networks used in advertising services, such as 3G wcdma, 3 5G HSPA, LTE, and LTE-A; through the mobile communication network 1Q9 can help to connect to the advertising business website 11G to obtain further advertising business Information about the products that are widely used. Referring to FIG. 2, the present invention is a mobile television program applied to a mobile terminal 2 mobile video advertising system on a mobile terminal device and Ϊ: mesh! Schematic diagram of sub-program form, including mobile terminal device 2 (Π, action 20; second, target form screen 2〇2, information of the first mobile TV program (5) information of mobile advertising program 2〇4, second action 205, "Information on mobile advertising programs 2〇6, 2nd;: 207 of the mobile advertising device, and operating area 2〇8 of the smashing terminal device; Demodulation Γ ^ 端 ^ 置 2 2 01 for receiving action TV signal, with TV signal and the ability to decode and present mobile TV content. After the field launches the TV service, the mobile TV 202 will be presented in the mobile terminal device. Follow-up TV trembling TV electronic program form 昼 φ 2〇2 Information and mobile advertising program information, Figure 2: The information of the TV program of the mobile TV lang 2〇3盥 贯 “ "listed as the first action arrangement... The number of petitions for mobile advertising programs is greater than 4 to 1; in the event 201137781 TV programs and mobile advertising programs, broadcast length, program or advertising name, program out::, program provider, advertising festival Preferential information, as well as mobile TV = ^ advertising advertising interactive information; such information will be available to provide action line 2, mobile TV programs and mobile advertising program reference basis = select the audience manually or mobile terminal device automatically; The mobile terminal device can provide a viewer's face, such as a keyboard, a stylus, or a touch screen, etc. 7 and the λ of FIG. 3 are shown in the present invention: the active mobile TV Service flow chart of advertising method, including!: one: mobile TV users (viewers) start mobile TV services 3〇1; = step: user identity authentication and use rights transfer through mobile communication network to open electronic program forms and electronic Service Form 3〇2 The time of the broadcast and the content of the program. Related information broadcast = 目 or 广 槎 ... / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / Interactive information with lighting commercials; ρ Step 3: With the above information, news 3, 3, such as house advertisements or amusement park advertisements; After the time of the advertisement is reached, the mobile terminal device automatically starts to receive the advertisement 304; Step 5: Select whether to watch online or offline to watch 3〇5; Step 2: If the selection is offline viewing, the recording function 306 is started. Store the contents of the lang lang in the memory device of the mobile terminal device; =Step 7: Afterwards, the mobile terminal will notify the user to view the advertisement program 307 immediately; Step 8: The user can connect to the store website. In order to obtain further information about the 201137781 advertising business and advertising products, in addition to the detailed information provided, the user can also provide online trading and consumption on the website of the Hyun Home. Step 9. If the user does not need the website of the store further The message may receive the electronic coupon 310 in the mobile advertisement to obtain the preferential information related to the advertisement commodity. Step 10: The user may choose whether to go to the store to consume immediately 3 (1) If there is no intention to purchase, then the interaction proposed by the invention is ended. Process of mobile TV advertising service 313·'If the user chooses to go to the store immediately, the mobile phone The system will provide GPS Shen Fei Lan η 1 billion shellfish flood 312 to help guide users go to shop advertising business. The present invention provides an active mobile TV advertising system and method for swaying a terminal device, and the following advantages of the blood other device: "Other i technologies are more compatible with each other. 1. Provide the cost of the advertisement commercial self-produced advertising program. The system of ~ month can greatly reduce the system of providing advertisements for self-produced advertising programs of the advertising business, so that the local merchants can easily modify the content of their advertisements to match the market. Dynamic 3 · The present invention is based on mobile terminal action λ " 炊 炊 驻 驻 , , , , , , , , 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于 由于u This advertising effect will increase the exposure of advertising products and can be promoted to the main, TV industry, advertising industry, content providers. Power "Gong": Create: 2 moving more naked benefits.仃 电 k 以及 以及 以及 . . 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动 主动. 2. Active mobile advertising systems provide e-commerce to increase consumer willingness to purchase and quality of service. The present invention is not intended to limit the scope of the present invention. The present invention is not intended to limit the scope of the invention.贯 ^ 交 交 , , , , , , , , , , , , , , , , , , , , , , , , μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ μ Has fully complied with the new requirements for patents for inventions, shame to apply in accordance with the law, pleading for monthly patent applications, in order to invent inventions, to the sense of virtue. [Simple description of the map]
圖一為本發明一種應用於行動終端裝置之主動式行動電 視廣告系統之架構圖； 圖二為本發明一種應用於行動終端裝置之主動式行動電 現廣告系統於行動終端裝置上之行動電視節目及廣告節目電 子節目表單示意圖； 、圖三為本發明一種應用於行動終端裝置之主動式行動電 視廣告方法之服務流程圖。 【主要元件符號說明】 101 廣告節目產生單元1 is an architectural diagram of an active mobile TV advertising system applied to a mobile terminal device according to the present invention; FIG. 2 is a mobile television program of an active mobile telematics system applied to a mobile terminal device of a mobile terminal device And a schematic diagram of an electronic program form of an advertisement program; and FIG. 3 is a service flow chart of an active mobile TV advertisement method applied to a mobile terminal device according to the present invention. [Main component symbol description] 101 Advertising program generation unit
102 促銷資訊產生單元 103 地理資訊產生單元 104 廣告節目編輯單元 105 行動電視節目編輯單元 106 廣告内容合成單元 107 廣播傳輸單元 108 行動終端裝置 12 201137781 109 行動通訊網路 110 廣告商家網站 201 行動終端行動裝置 202 行動電視電子節目表單晝面 203 第1 個行動電視節目的資訊 204 第1 個行動廣告節目的資訊 205 第2 個行動廣告節目的資訊 206 第N 個行動廣告節目的資訊 207 第2 個行動電視節目的資訊 208 行動終端裝置操作區 13102 Promotional information generating unit 103 Geographic information generating unit 104 Advertising program editing unit 105 Mobile television program editing unit 106 Advertising content synthesizing unit 107 Broadcasting transmission unit 108 Mobile terminal device 12 201137781 109 Mobile communication network 110 Advertising merchant website 201 Mobile terminal mobile device 202 Mobile TV electronic program form 203 Information of the first mobile TV program 204 Information of the first mobile advertising program 205 Information of the second mobile advertising program 206 Information of the Nth mobile advertising program 207 2nd mobile TV program Information 208 mobile terminal device operating area 13