JP2005057606A - Server and method for video distribution - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a video distribution server capable of efficiently distributing advertisement data to viewers to obtain an extremely high propaganda effect, when video data such as the broadcast scenery of a radio program are distributed, and a video distribution method therefor. <P>SOLUTION: A video distribution server 1 comprises a video data acquisition means 13 for acquiring video data, an advertisement data storage means 11 for storing a plurality of advertisement data, and a schedule storage means 12 for storing distribution schedules for the plurality of advertisement data stored in the advertisement data storage means 11. A distribution schedule stored in the schedule storage means 12 is acquired by a video distribution means 14. According to the acquired distribution schedule, the advertisement data are acquired from the advertisement data storage means 11. The acquired advertisement data are distributed to a client terminal 3. Then, the video data acquired by the video data acquisition means 13 are distributed to the client terminal 3 to which the advertisement data are distributed. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a video distribution server and a video distribution method for distributing video data to a client terminal connected via a telecommunication line.

  Various methods and systems have been developed for video distribution such as radio program broadcast scenery. For example, broadcasting scenes of radio programs that have been recorded and accumulated are disclosed on the homepage of radio stations (see Non-Patent Document 1), and attempts to distribute video linked to broadcasting using broadband communication (Non-Patent Document 1) Reference 2).

  Further, in Patent Document 1, a video in a booth including a video of a predetermined product placed in a booth that is broadcasting a radio program is shot, and the video in the booth is distributed to a viewer's client terminal in real time via a communication network. In this way, a method for improving the advertising effect is proposed.

JP 2003-46463 A "TBS (TBS) Radio Web (WEB) Radio (RADIO)", [online], TBs (TBS) Radio, [Search July 29, 2003], Internet <URL: http: //www.tbs .co.jp / 954 / index-j.html> Nippon Telegraph and Telephone West Corporation, two others, “Starting Broadband Video Distribution in conjunction with FM Radio Program”, [online], November 14, 2002, Nippon Telegraph and Telephone West Corporation, [2003 July 29 search], Internet <URL: http://www.ntt-west.co.jp/news/0211/021114.html>

  There is a high hope for radio program listeners to see the broadcast scenery simultaneously with the broadcast of the radio program. However, the reason why broadcasting landscape images synchronized with the broadcasting of radio programs is not widely distributed is that the distribution system is expensive and the cost effectiveness of the broadcasting station cannot be met.

  Further, for the advertiser side as well, as described in Patent Document 1, in order to advertise a predetermined product during broadcasting, it is necessary to produce a radio program itself. The production of this radio program is very expensive and extremely difficult for small and medium businesses to implement.

  Therefore, the present invention provides a video distribution server and a video distribution method capable of obtaining a very high advertising effect by efficiently distributing advertisement data to viewers when distributing video data such as a broadcast scene of a radio program. The purpose is to provide.

  The video distribution server of the present invention is a video distribution server that distributes video data to a client terminal connected via a telecommunication line, a video data acquisition unit that acquires video data, and an advertisement that stores a plurality of advertisement data Data storage means, schedule storage means for storing a distribution schedule of a plurality of advertisement data stored in the advertisement data storage means, and advertisement data storage means in accordance with the distribution schedule recorded in the schedule storage means in response to a request from the client terminal And a video distribution unit that distributes the video data acquired by the video data acquisition unit after the advertising data is acquired and distributed from the video data acquisition unit.

  In the video distribution server of the present invention, a plurality of advertisement data is stored in advance in the advertisement data storage means, and a distribution schedule of the plurality of advertisement data stored in the advertisement data storage means is stored in the schedule storage means. Then, when a distribution request for video data such as a radio program broadcast scenery is made from the client terminal of the viewer, the advertisement data is distributed from the advertisement data storage means according to the distribution schedule stored in the schedule storage means, and then the video data The video data acquired by the acquisition means is distributed.

  The video distribution server of the present invention further includes a counting unit that counts the number of distributions of the advertisement data distributed by the video distribution unit, and a distribution number recording unit that records the number of distributions counted by the counting unit for each advertisement data. Is desirable. As a result, the number of times the advertisement data distributed by the video distribution means is recorded for each advertisement data.

  Here, if the video data acquisition means acquires video data from a camera device that shoots a live video, and if a radio program broadcast landscape or the like is shot by this camera device, the raw video data Is distributed to the viewer's client terminal. Alternatively, if the video data acquisition means acquires video data from a playback device that plays back recorded video, the video data recorded in advance is distributed to the client terminal of the viewer.

(1) A client terminal that acquires a distribution schedule recorded in the schedule storage means, acquires advertisement data from the advertisement data storage means according to the acquired distribution schedule, distributes the acquired advertisement data to the client terminal, and distributes the advertisement data In addition, since the video data acquired by the video data acquisition means is distributed, the viewer always views the advertisement reproduced from the advertisement data before viewing the image reproduced from the video data. The distribution efficiency is high and a very high advertising effect is obtained. As a result, even small and medium-sized businesses can obtain high advertising effects at low cost simply by preparing advertisement data to be stored in the advertisement data storage means, and video distribution such as broadcast stations of radio programs that carry out advertisements For the server provider, the increase in advertisers is expected to increase advertising revenue.

(2) The acquired advertisement data is distributed to client terminals, and the distribution count of the distributed advertisement data is counted and recorded for each advertisement data. It becomes possible to charge the main.

(3) Since the video data acquisition means acquires video data from a camera device that shoots live video, the video data distributed after the distribution of the advertisement data is synchronized with the broadcast scenery of the radio program. Video data can be distributed to the viewer's client terminal in real time.

(4) Since the video data acquisition means acquires video data from a playback device that plays back recorded video, the viewer's client as video data prerecorded video data distributed after distribution of the advertising data It can be distributed to the terminal.

  FIG. 1 is a schematic configuration diagram of a video distribution system according to an embodiment of the present invention, and FIG. 2 is a functional block diagram of the video distribution system of FIG.

  1, a video distribution system according to an embodiment of the present invention includes a video distribution server 1 connected to the Internet N as a telecommunication line, a WWW (World Wide Web) server 2 also connected to the Internet N, The client terminal 3 is connectable to the video distribution server 1 and the WWW server 2 via the Internet N. The client terminal 3 is a portable information terminal such as a personal computer, a mobile phone device, or a PDA (Personal Digital Assistance).

  The video distribution server 1 receives a camera device 4 as video data acquisition means, a playback device 5 as video data acquisition means, and either a video signal from the camera device 4 or a video signal of the playback device 5. For this purpose, a video selector 6 is connected as an input signal switch. The camera device 4 captures a raw image and outputs it as a video signal. The playback device 5 plays back video recorded on a recording medium such as a magnetic tape, a magnetic disk, or a flash memory, and outputs it as a video signal.

  As shown in FIG. 2, the video distribution server 1 includes an advertisement data storage unit 11 that stores a plurality of advertisement data, and a schedule storage unit 12 that stores a distribution schedule of the plurality of advertisement data stored in the advertisement data storage unit 11. And have.

  FIG. 3 shows a distribution schedule file as an example of a distribution schedule stored in the schedule storage unit 12. As shown in FIG. 3, the delivery schedule file is a record of data such as a record number, a time frame, an advertiser name, and a material name. The data path indicates the storage location of each advertisement data stored in the advertisement data storage means 11.

  Returning to FIG. 2, the video distribution server 1 includes a video data acquisition unit 13 that acquires video data from a video signal input from the camera device 4 or the playback device 5 via the video selector 6, and a request from the client terminal 3. On the other hand, it has video distribution means 14 for distributing advertisement data and video data, and counting means 15 for counting the number of distributions of advertisement data distributed by the video distribution means 14.

  The video distribution unit 14 acquires the advertisement data from the advertisement data storage unit 11 according to the distribution schedule recorded in the schedule storage unit 12, distributes it to the client terminal 3, and then transmits the video data acquired by the video data acquisition unit 13 to the client terminal 3. 3 to be delivered.

  Further, the video distribution server 1 includes a distribution count recording unit 16 that records the distribution count counted by the counting unit 15 for each advertisement data. In the present embodiment, the delivery count recording means 16 is provided in the rightmost column of the delivery schedule file shown in FIG. That is, in the present embodiment, the schedule storage unit 12 and the distribution count recording unit 16 are configured by one file.

  The processing by the video distribution server 1 having the above configuration will be described with reference to the flowchart of FIG. In this embodiment, it is assumed that the video distribution server 1 is installed in a radio broadcasting station, and the camera device 4 is shooting a broadcast scene of a radio program. Further, it is assumed that a home page of a radio broadcasting station is posted on the WWW server 2, and a link to the video distribution server 1 is provided on this home page.

  First, when a viewer accesses the homepage of the radio broadcast station of the WWW server 2 via the Internet N by the client terminal 3 and further accesses the video distribution server 1 through a link provided there, the video distribution server 1 The video distribution unit 14 acquires the distribution schedule recorded in the schedule storage unit 12 (step S101), and the video distribution unit 14 acquires advertisement data from the advertisement data storage unit 11 according to the acquired distribution schedule (step S102). ).

  More specifically, in steps S101 and S102, the video distribution means 14 specifies a record number by referring to the current time and a pointer file (not shown) indicating the record number of advertisement data to be distributed next. To do. At this time, if there is a discrepancy between the time frame of the corresponding record number in the distribution schedule file shown in FIG. 3 and the current time, the video distribution means 14 specifies a record number that can be consistent with the current time. Then, the video distribution unit 14 acquires a data path corresponding to the specified record number from the distribution schedule file shown in FIG. 3, and acquires advertisement data according to the data path.

  Next, the video distribution server 1 distributes the acquired advertisement data to the client terminal 3 by the video distribution unit 14 (step S103), and the distribution number of the advertisement data distributed by the video distribution unit 14 by the counting unit 15. Is counted (step S104), and is recorded in the distribution number recording means 16 for each advertisement data (step S105).

  More specifically, in step S103, the video distribution unit 14 acquires the advertisement data of the specified record number from the advertisement data storage unit 11, and distributes it to the client terminal 3. Then, the video distribution means 14 updates the record number of the pointer file to the record number of the advertisement data to be distributed next in accordance with the distribution schedule file shown in FIG. The counting means 15 records the number of advertisement data distributions in the rightmost column of the distribution schedule file shown in FIG.

  Thereafter, the video distribution server 1 distributes the video data acquired by the video data acquisition means 13 to the client terminal 3 that has distributed the advertisement data (step S106).

  As described above, video data is distributed to the client terminal 3 of the viewer after the advertisement data is distributed. That is, in the video distribution server 1 according to the present embodiment, since the viewer always views the advertisement reproduced from the advertisement data before viewing the image reproduced from the video data, the distribution efficiency of the advertisement data is high. A very high advertising effect can be obtained.

  As a result, even a small and medium-sized business can obtain a high advertising effect at low cost simply by preparing advertisement data stored in the advertisement data storage means 11, and images of broadcast stations of radio programs that carry out advertisements. For the provider of the distribution server 1 as well, an increase in advertising fee revenue is expected due to an increase in advertisers.

  The video selector 6 selects the camera device 4 that shoots the live video, and acquires video data from the camera device 4, so that the video data to be distributed after the distribution of the advertisement data can be broadcasted as a broadcast scene of a radio program. It can be distributed to the viewer's client terminal 3 in real time as synchronized video data. Alternatively, by selecting the playback device 5 that plays back the video recorded by the video selector 6 and acquiring the video data from the playback device 5, the video data to be distributed after the distribution of the advertisement data is recorded as the pre-recorded video data. Can be distributed to the client terminal 3.

  In the video distribution server 1 according to the present embodiment, the number of distributions of the distributed advertisement data is counted and recorded in the distribution number recording unit 16 for each advertisement data. It is possible to count the number of data distributions and charge the advertiser according to the number of distributions.

  In the present embodiment, only the distribution of video data has been described, but this video data may include audio data. The advertisement data can be composed of video data, character data, audio data, and the like. Further, although the video distribution server 1 and the WWW server 2 are described as separate ones, they can be integrated.

  INDUSTRIAL APPLICABILITY The present invention is useful as an apparatus that distributes advertisements together with broadcast scenes of radio programs, prerecorded videos, and the like, and is particularly suitable as an advertising method that can obtain a high advertising effect at a low price.

It is a schematic block diagram of the video delivery system in embodiment of this invention. It is a functional block diagram of the video delivery system of FIG. It is a figure which shows the delivery schedule file as an example of a delivery schedule. It is a flowchart which shows the process sequence by the video delivery server of FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Video distribution server 2 WWW server 3 Client terminal 4 Camera apparatus 5 Playback apparatus 6 Video selector 11 Advertisement data storage means 12 Schedule storage means 13 Video data acquisition means 14 Video distribution means 15 Count means 16 Distribution frequency recording means N Internet

Claims (6)

In a video distribution server that distributes video data to a client terminal connected via a telecommunication line,
Video data acquisition means for acquiring video data;
An advertisement data storage means for storing a plurality of advertisement data;
Schedule storage means for storing a distribution schedule of a plurality of advertisement data stored in the advertisement data storage means;
In response to a request from the client terminal, a video distribution unit that distributes the video data acquired by the video data acquisition unit after acquiring and distributing the advertisement data from the advertisement data storage unit according to the distribution schedule recorded in the schedule storage unit And a video distribution server. Counting means for counting the number of distributions of advertisement data distributed by the video distribution means;
2. The advertisement video distribution server according to claim 1, further comprising a distribution frequency recording means for recording the distribution frequency counted by the counting means for each advertisement data.   The advertisement video distribution server according to claim 1 or 2, wherein the video data acquisition means acquires video data from a camera device that captures a raw video.   The advertisement video distribution server according to claim 1 or 2, wherein the video data acquisition means acquires video data from a playback device that plays back recorded video. Video comprising: video data acquisition means for acquiring video data; advertisement data storage means for storing a plurality of advertisement data; and schedule storage means for storing a distribution schedule for the plurality of advertisement data stored in the advertisement data storage means A video distribution method for distributing video data to a client terminal connected via a telecommunication line by a distribution server,
Obtaining a delivery schedule recorded in the schedule storage means;
Obtaining advertisement data from the advertisement data storage means according to the obtained delivery schedule;
Delivering the acquired advertisement data to a client terminal;
Delivering the video data obtained by the video data obtaining means to the client terminal that delivered the advertisement data. Video comprising: video data acquisition means for acquiring video data; advertisement data storage means for storing a plurality of advertisement data; and schedule storage means for storing a distribution schedule for the plurality of advertisement data stored in the advertisement data storage means A video distribution method for distributing video data to a client terminal connected via a telecommunication line by a distribution server,
Obtaining a delivery schedule recorded in the schedule storage means;
Obtaining advertisement data from the advertisement data storage means according to the obtained delivery schedule;
Distributing the acquired advertisement data to the client terminal, counting the number of times the distributed advertisement data is distributed, and recording each advertisement data;
Delivering the video data obtained by the video data obtaining means to the client terminal that delivered the advertisement data.

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