CN103841166A - Method, device and system for displaying advertisement in desktop cloud terminal - Google Patents

Method, device and system for displaying advertisement in desktop cloud terminal Download PDF

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Publication number
CN103841166A
CN103841166A CN201210489200.9A CN201210489200A CN103841166A CN 103841166 A CN103841166 A CN 103841166A CN 201210489200 A CN201210489200 A CN 201210489200A CN 103841166 A CN103841166 A CN 103841166A
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advertisement
data
desktop cloud
cloud terminal
desktop
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CN103841166B (en
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单卫华
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Huawei Cloud Computing Technologies Co Ltd
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Huawei Technologies Co Ltd
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Abstract

An embodiment of the invention provides a method, a device and a system for displaying an advertisement in a desktop cloud terminal. The method comprises the steps of receiving remote desktop data from a desktop cloud server through the desktop cloud terminal; receiving advertisement data by means of the predefined advertisement virtual channel, wherein the advertisement data comprise an advertisement content and an advertisement display strategy; processing the remote desktop data to generate a buffering frame and processing the advertisement content to generate an advertisement frame; displaying the buffering frame and displaying the advertisement frame according to the advertisement display strategy during displaying of the buffering frame. By means of the method, no specific design and modification needs to be performed on the application to allow the advertisement to be planted in, occupation of too many system resources is avoided, no large burden is brought to the desktop cloud terminal, and the advertisement can be displayed without affecting user operation and usage experience.

Description

In desktop cloud terminal, show the methods, devices and systems of advertisement
Technical field
The present invention relates to technical field of the computer network, particularly a kind of methods, devices and systems that show advertisement in desktop cloud terminal.
Background technology
Desktop cloud technology is to optimize the utilization of resources, and the entire system that reduces the application of large user's amount realizes cost, and it mainly provides by Intel Virtualization Technology the operating system, desktop and the application that not exclusively depend on client terminal hardware.In prior art, it is mainly to realize in advertisement is implanted to application that advertising business is provided in desktop cloud system, for example, advertisement is implanted to certain application, in the running of this application, can show the advertisement of described implantation, be mainly the advertisement that shows described implantation in the mode of pop-up window in desktop cloud terminal; Or advertisement is implanted in audio frequency, video data, can synchronous broadcast advertisement in the process of playing video data.But, too much pop-up window can occupy again too many display frame or system resource, can bring large burden to these desktop cloud terminals, have a strong impact on speed and efficiency that user uses described application, the too many pop-up window not too relevant to user makes troubles more can to user's operation, the decline that causes user to experience; And providing of this advertising business be to design targetedly and to revise based on application, realize cost higher and do not there is versatility, be unfavorable for the popularization of advertising business.In existing desktop cloud system, lack a kind of effectively advertisement Display Technique.
Summary of the invention
The embodiment of the present invention provides a kind of square law device and system that shows advertisement in desktop cloud terminal, so that a kind of effectively advertisement Display Technique to be provided in desktop cloud system.
For solving the problems of the technologies described above, the first aspect of the embodiment of the present invention provides a kind of method that shows advertisement in desktop cloud terminal, and described method comprises step:
Described desktop cloud terminal receives the remote desktop data from desktop cloud server;
Described desktop cloud terminal receives ad data by predefined advertisement tunnel, and described ad data comprises ad content and advertisement display strategy;
Described desktop cloud terminal processes to generate buffered frame to described remote desktop data, and described ad content is processed with generating advertisement frame;
Described desktop cloud terminal shows described buffered frame, and shows described advertisement frames according to described advertisement display strategy in the process of the described buffered frame of described demonstration.
In conjunction with first aspect, in the possible implementation of the first, described desktop cloud terminal receives ad data by predefined advertisement tunnel and is specially: described desktop cloud terminal receives the ad data from Advertisement Server by predefined advertisement tunnel.
In conjunction with above-mentioned first aspect, in the possible implementation of the second, described desktop cloud terminal receives ad data by predefined advertisement tunnel and is specially: described desktop cloud terminal receives the ad data from gateway by predefined advertisement tunnel, wherein, described gateway receives the ad data transmitting by predefined advertisement tunnel from Advertisement Server, and by the described predefined advertisement tunnel of described gateway and described desktop cloud terminal room, described ad data is sent to described desktop cloud terminal.
In conjunction with above-mentioned first aspect, in the third possible implementation, described desktop cloud terminal receives ad data by predefined advertisement tunnel and is specially: described desktop cloud terminal receives the ad data from described desktop cloud server by predefined advertisement tunnel, wherein, described desktop cloud server receive Advertisement Server by and described desktop cloud server between predefined advertisement tunnel send described ad data, and by the described predefined advertisement tunnel of described desktop cloud server and described desktop cloud terminal room, described ad data is sent to described desktop cloud terminal.
In conjunction with the first, the second or the third possible implementation of above-mentioned first aspect or first aspect, in the 4th kind of possible implementation, start in advance timer;
Described advertisement display strategy comprises: advertisement shows that opportunity or advertisement show that duration or advertisement show interval;
In the process of the described buffered frame of described demonstration, show that according to described advertisement display strategy described advertisement frames is specially:
If described advertisement display strategy comprises advertisement and show opportunity,, in the time that described timer timing shows indicated moment on opportunity to described advertisement, show described advertisement frames;
If described advertisement display strategy comprises advertisement and shows duration, show described advertisement frames, and in the time that this advertisement displaying time of described timer timing arrives described advertisement demonstration duration, finish the demonstration of described advertisement frames;
Show interval if described advertisement display strategy comprises advertisement,, whenever the distance of described timer timing was when last time the described advertisement of the poor arrival of advertisement displaying time showed the duration of interval instruction, show once described advertisement frames.
In conjunction with the 4th kind of possible implementation of above-mentioned first aspect, in the 5th kind of possible implementation, described advertisement display strategy also comprises: advertisement display position, advertisement displaying ratio, advertisement degree of showing transparency.
The second aspect of the embodiment of the present invention also provides a kind of desktop cloud terminal, comprises processor, communication interface, display, communication bus; Described processor, described communication interface and described display complete mutual communicating by letter by described communication bus; Wherein
Described communication interface: for receiving the remote desktop data from desktop cloud server, receive ad data by predefined advertisement tunnel, described ad data comprises ad content and advertisement display strategy;
Described processor: for described remote desktop data are processed to generate buffered frame and sent to described display, described ad content is processed with generating advertisement frame, and sent described advertisement frames according to described advertisement display strategy to described display;
Described display: for showing described buffered frame and described advertisement frames.
The third aspect of the embodiment of the present invention also provides a kind of system that shows advertisement, and this system comprises desktop cloud server, desktop cloud terminal, Advertisement Server; Wherein:
Described desktop cloud server: for sending remote desktop data to described desktop cloud terminal;
Described Advertisement Server: for sending ad data by this Advertisement Server and the predefined advertisement tunnel of described desktop cloud terminal room to described desktop cloud terminal, described ad data comprises ad content and advertisement display strategy;
Described desktop cloud terminal: for receiving described remote desktop data and receiving described ad data by described predefined advertisement tunnel; Described remote desktop data are processed to generate buffered frame, described ad content is processed with generating advertisement frame; Show described buffered frame, and show described advertisement frames according to described advertisement display strategy in the process of the described buffered frame of described demonstration.
The fourth aspect of the embodiment of the present invention also provides a kind of system that shows advertisement, and this system comprises desktop cloud server, desktop cloud terminal, Advertisement Server; Wherein:
Described Advertisement Server: for sending ad data by predefined advertisement tunnel between this Advertisement Server and described desktop cloud server to described desktop cloud server, described ad data comprises ad content and advertisement display strategy;
Described desktop cloud server: for sending remote desktop data to described desktop cloud terminal, and send described ad data by described desktop cloud server and the predefined advertisement tunnel of described desktop cloud terminal room to described desktop cloud terminal;
Described desktop cloud terminal: for receiving described remote desktop data and receiving described ad data by described predefined advertisement tunnel; Described remote desktop data are processed to generate buffered frame, described ad content is processed with generating advertisement frame; Show described buffered frame, and show described advertisement frames according to described advertisement display strategy in the process of the described buffered frame of described demonstration.
The 5th aspect of the embodiment of the present invention also provides a kind of system that shows advertisement, and this system comprises desktop cloud server, gateway, desktop cloud terminal, Advertisement Server; Wherein:
Described Advertisement Server: for sending ad data by predefined advertisement tunnel between this Advertisement Server and described gateway to described gateway, described ad data comprises ad content and advertisement display strategy;
Described desktop cloud server: for sending remote desktop data to described gateway;
Described gateway: for receiving described remote desktop data and receiving described ad data by described predefined advertisement tunnel; Send described remote desktop data to described desktop cloud terminal, and send ad data by described gateway and the predefined advertisement tunnel of described desktop cloud terminal room to described desktop cloud terminal;
Described desktop cloud terminal: for receiving described remote desktop data and receiving described ad data by described predefined advertisement tunnel; Described remote desktop data are processed to generate buffered frame, described ad content is processed with generating advertisement frame; Show described buffered frame, and show described advertisement frames according to described advertisement display strategy in the process of the described buffered frame of described demonstration.
The method that shows advertisement in desktop cloud terminal that the embodiment of the present invention provides, in device and system, ad data does not need to implant specially in certain application or user's certain video or voice data to be played, but the predefined advertisement tunnel providing by the embodiment of the present invention is directly transferred in desktop cloud terminal, desktop cloud terminal obtains the ad content processing comprising in described ad data directly on the display of desktop cloud terminal, to show according to advertisement display strategy after advertisement frames, so both can avoid application design targetedly and revise, be conducive to the popularization of advertising business, avoid taking too much system resource simultaneously, bring large burden can to desktop cloud terminal, avoid affecting user and use speed and the efficiency of application.
Brief description of the drawings
The schematic flow sheet that shows the method for advertisement in desktop cloud terminal that Fig. 1 provides for the embodiment of the present invention;
A kind of system architecture diagram that Fig. 2 provides for the embodiment of the present invention;
The another kind of system architecture diagram that Fig. 3 provides for the embodiment of the present invention;
The another kind of system architecture diagram that Fig. 4 provides for the embodiment of the present invention;
The structure chart of a kind of desktop cloud terminal that Fig. 5 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with each accompanying drawing, the technical scheme in the embodiment of the present invention is carried out to clear, complete description, obviously, described embodiment is a part of embodiment of the present invention, instead of whole embodiment.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art obtain under the prerequisite of not making creative work, belongs to the scope of protection of the invention.
In one embodiment of the invention, as shown in Figure 1, in desktop cloud terminal, show that the method for advertisement comprises:
S1, described desktop cloud terminal receives the remote desktop data from desktop cloud server.
In desktop cloud system, described desktop cloud server sends to described desktop cloud terminal, this desktop cloud terminal to receive described remote desktop cloud data by remote desktop cloud agreement (RDP:Remote Desktop Protocol) remote desktop data.It will be appreciated by persons skilled in the art that described desktop cloud server can be also to send described remote desktop data by other desktop cloud system transport protocol to described desktop cloud terminal.Remote desktop data comprise view data, voice data, video data, peripheral data, control data of virtual desktop or virtual application etc. conventionally.This step is prior art, and the embodiment of the present invention does not repeat them here.
S2, described desktop cloud terminal receives ad data by predefined advertisement tunnel, and described ad data comprises ad content and advertisement display strategy.
In the embodiment of the present invention, pre-defined a kind of advertisement tunnel is specifically designed to transmission ad data.Taking described RDP agreement as example, can be to expand transmission channel reserved in described RDP agreement as advertisement tunnel.In the embodiment of the present invention, it can be following several implementation that described desktop cloud terminal receives ad data by predefined advertisement tunnel:
Mode one:
As shown in Figure 2, under this scene, Advertisement Server 2 is directly connected with described desktop cloud terminal 3, between described Advertisement Server 2 and described desktop cloud terminal 3, pre-defines the advertisement tunnel for communicating by letter.Described desktop cloud server 1, by the transmission channel in RDP agreement, as video channel, mouse time channel, voice-grade channel etc., sends remote desktop data to described desktop cloud terminal 3, and this is prior art, and the present embodiment repeats no more.Further, in the embodiment of the present invention, described Advertisement Server 2 and described desktop cloud terminal 3 communicate by described predefined advertisement tunnel.Described Advertisement Server 2 sends to described desktop cloud terminal 3 by described ad data by described advertisement tunnel.
Mode two:
As shown in Figure 3, under this scene, Advertisement Server 2 calcaneus retes close 4 and are connected, and in the middle of described Advertisement Server 2 is followed described gateway 4, pre-define the advertisement tunnel for communicating by letter, meanwhile, between described gateway 4 and described desktop cloud terminal 3, also schedule in advance the advertisement tunnel for communicating by letter.Described desktop cloud server 1, by the transmission channel in RDP agreement, as video channel, mouse time channel, voice-grade channel etc., sends remote desktop data through described gateway 4 to described desktop cloud terminal 3, and this is prior art, and the present embodiment repeats no more.Described Advertisement Server 2 sends to described gateway 4 by described ad data by the described advertisement tunnel between itself and described gateway 4.Described gateway 4 sends to described desktop cloud terminal 3 by the described advertisement tunnel between itself and described desktop cloud terminal 3 by described ad data again after receiving from the ad data of described Advertisement Server 2.
Mode three:
As shown in Figure 4, under this scene, Advertisement Server 2 is directly connected with desktop cloud server 1, between described Advertisement Server 2 and described desktop cloud server 1, pre-define the advertisement tunnel for communicating by letter, between described desktop cloud server 1 and described desktop cloud terminal 3, also pre-define the advertisement tunnel for communicating by letter.Described Advertisement Server 2 sends to described desktop cloud server 1 by described ad data by the advertisement tunnel between itself and described desktop cloud server 1, and described desktop cloud server 1 sends to described desktop cloud terminal 3 by described ad data by the advertisement tunnel between itself and described desktop cloud terminal 3.
In the embodiment of the present invention, described Advertisement Server 2 can obtain advertising message from providing advertising information, and advertising message is carried out to Classification Management.In addition, Advertisement Server 2 can also pass through analysis user behavior, selects suitable ad content according to user behavior from advertising message, and ad content is formed to ad data together with advertisement display strategy.Wherein, ad content is the information such as the advertisement image that need to present to user, word, sound, video, and it can comprise multiple advertisements.
S3, generates buffered frame and advertisement frames.
Described desktop cloud terminal processes to generate buffered frame to described remote desktop data, and described ad content is processed with generating advertisement frame.
S4, described desktop cloud terminal shows described buffered frame, and shows described advertisement frames according to described advertisement display strategy in the process of the described buffered frame of described demonstration.
Described desktop cloud terminal generates buffered frame after the described remote desktop data of processing, and shows described buffered frame, and this process is prior art, and the present invention does not repeat them here.In the embodiment of the present invention, after ad content, generate corresponding advertisement frames described in described desktop cloud terminal processes, and show described advertisement frames in the process showing in described buffered frame according to described advertisement display strategy.Described advertisement display strategy comprises one or more the combination being not limited in following strategy: advertisement display position, advertisement displaying ratio, advertisement show that duration, advertisement show that interval, advertisement show opportunity, display priority, transparency etc.Every is described as follows:
Advertisement display position: be used to indicate the display position of advertisement in screen, such as being the lower left corner, the lower right corner or the centre etc. that are presented at screen;
Advertisement displaying ratio: being used to indicate advertisement is full screen display or a part that only accounts for screen, if indicate clear and definite displaying ratio while only accounting for a part;
Advertisement shows duration: be used to indicate the time span that this advertisement shows, as can be shows 5 seconds etc.;
Advertisement shows interval: be used to indicate the cycle that advertisement shows, as shown a deuterzooid advertisement every 10 minutes;
Advertisement shows opportunity: be used to indicate the moment that starts to show advertisement, such as showed this advertisement since 13: 25: 11;
Advertisement display priority: in the time containing multiple advertisement in ad data, can define the priority of each advertisement, to determine the DISPLAY ORDER of multiple advertisements or preferentially to show which advertisement;
Transparency: in technical scheme of the present invention, advertisement frames and buffered frame can Alternation Display, can be also overlapping demonstrations, the in the situation that of overlapping demonstration, defining the transparency of the advertisement frames in display frame by transparency, is 0 without definition transparency or acquiescence transparency while demonstration separately.
Based on the specific strategy item comprising in described advertisement display strategy, described desktop cloud terminal represents in the process of buffered frame of described remote desktop data according to advertisement frames described in the indicated number of corresponding strategy item in demonstration.
Further, if described advertisement display strategy comprises: advertisement shows that opportunity or advertisement show that duration or advertisement show interval, can timer be set and start in advance described timer in described desktop cloud terminal in advance, in the process of the described buffered frame of described demonstration, show that according to described advertisement display strategy described advertisement frames is specially:
If described advertisement display strategy comprises advertisement and shows opportunity, show the indicated moment on opportunity in described timer timing to described advertisement, show described advertisement frames;
If described advertisement display strategy comprises advertisement and shows duration, show described advertisement frames, and in the time that this advertisement displaying time of described timer timing arrives described advertisement demonstration duration, finish the demonstration of described advertisement frames;
If comprising advertisement, described advertisement display strategy shows interval, whenever described timer timing was when to distance, last time the time difference of advertisement displaying time arrived described advertisement and shows the duration of interval instruction, and once described advertisement frames of demonstration.
What one of ordinary skill in the art will appreciate that is, in described advertisement display strategy, can comprise the combination of any one or multiple strategy in above-mentioned policy entry,, in the time showing described advertisement frames, the specific strategy item comprising according to described advertisement display strategy shows.
In the above-mentioned method that shows advertisement in desktop cloud terminal that the embodiment of the present invention provides, ad data does not need to implant specially in certain application or user's certain video or voice data to be played, but the predefined advertisement tunnel providing by the embodiment of the present invention is directly transferred in desktop cloud terminal, desktop cloud terminal obtains the ad content processing comprising in described ad data directly on the display of desktop cloud terminal, to show according to advertisement display strategy after advertisement frames, so both can avoid application design targetedly and revise, be conducive to the popularization of advertising business, avoid taking too much system resource simultaneously, bring large burden can to desktop cloud terminal, avoid affecting user and use speed and the efficiency of application.
Further, in the embodiment of the present invention, it is shorter that the advertisement in described advertisement display strategy shows that duration can arrange, and for example, described advertisement shows that duration is 1/30 second, and described desktop cloud terminal only can continue the very short time to the demonstration of advertisement.
There are some researches show, people's eyes are optical receiving sets, and the light of the display frame to how many frame numbers is all very sensitive, but persist phenomenon because people's optic nerve exists, and can only differentiate the interval of 15 frame left and right per second.Therefore, for human vision, the display frame below 10 frames per second is reflected in brain and just appears to have certain sluggishness sense, and 20 frames are above will be more continuous.Thereby film copy was all 24 lattice/seconds, be 25 frame/seconds with the form record television of film, this makes the continuous pictures of screen display concerning human eye, seem more comfortable.Under normal circumstances, the highest frequency of people's visual discrimination motion things is 24Hz, reacts one less important 0.042 second; But, although too fast frequency is differentiated not out in people's optic nerve, not representing that it is not received by human eye, the picture being exceedingly fast still can leave certain influence in people's subconsciousness.
In a lot of experiments, all show, the real behavior that subconsciousness can decider, such as once there being experimenter to add the picture of the Food & Drink irrelevant with film to study the impact of subconsciousness on human behavior in film.In this experiment, the time that experiment picture represents, in signa left and right, is inserted in respectively between the different picture of film.According to visual theory, these pictures should be identified resolution by people, in fact, see also not special impression of moviegoer, and nobody realizes and in film, inserted irrelevant picture; But there are obvious hunger or thirsty sensation but experiment finishes most experimental subjects, even cause the sales volume of the food and drink of cinematheque periphery to increase by one times.Visible, even if the picture that is exceedingly fast that human eye cannot be differentiated also can leave trace in people's subconsciousness, and then can affect people's real behavior.
Based on above-mentioned research, in the method that advertisement is provided in desktop cloud terminal that the embodiment of the present invention provides, advertisement is shown to duration arranges very short, in the normal buffered frame showing, insert and show advertisement frames, because the time compole that advertisement frames occurs is short, almost system resource is not formed to impact, can not affect the speed of application yet; Because advertisement frames does not occur for a long time in main interface, do not affect user's operation and experience again.
As shown in Figure 5, the schematic diagram of a kind of desktop cloud terminal that the embodiment of the present invention provides, described desktop cloud terminal may be the host server that comprises computing capability, or personal computer PC, or portable portable computer or terminal, thin terminal etc., the specific embodiment of the invention does not limit the specific implementation of desktop cloud terminal.Described desktop cloud terminal comprises: processor (processor) 502, communication interface (Communications Interface) 501, display 503, communication bus 505.Wherein, described processor 502, communication interface 501 completes mutual communicating by letter with display 503 by described communication bus 505.
Described communication interface 501, for net element communication, such as desktop cloud server, gateway or Advertisement Server.In the embodiment of the present invention, described communication interface 501 receives the remote desktop data from desktop cloud server, receives ad data by predefined advertisement tunnel, and described ad data comprises ad content and advertisement display strategy; The concrete function of described communication interface 501 is realized step S1 and the S2 referring to the inventive method embodiment, does not repeat them here.
Described processor 502: for described remote desktop data are processed to generate buffered frame and sent described buffered frame to display 503, described ad content is processed with generating advertisement frame, and sent described advertisement frames according to described advertisement display strategy to described display 503; Described display 503: for showing described buffered frame and described advertisement frames.The concrete function of described processor 502, display 503 is realized step S3 and the S4 referring to the inventive method embodiment, does not repeat them here.
Further, described desktop cloud terminal also comprises timer 504, if described advertisement display strategy comprises advertisement and show opportunity, described processor 502 is for sending described advertisement frames to described display 503 in described timer 504 timing during to indicated moment on described advertisement demonstration opportunity; Show duration if described advertisement display strategy comprises advertisement, described processor 502 shows described in duration forward direction that for arriving described advertisement at described timer 504 at this advertisement displaying time of timing display 503 repeats to send described advertisement frames; If described advertisement display strategy comprises advertisement demonstration interval, described processor 502 was for again to described display 503 sending described advertisement frames to distance when last time the described advertisement of the poor arrival of advertisement displaying time shows the duration of indicating at interval in timing at described timer 504.The concrete function of described timer 504 is realized referring to the step S4 of the inventive method embodiment and the detailed description of follow-up embodiment of the method part, does not repeat them here.
The desktop cloud terminal that the embodiment of the present invention provides directly receives ad data by predefined advertisement tunnel, ad data does not need to implant specially in certain application or user's certain video or voice data to be played, desktop cloud terminal obtains the ad content processing comprising in described ad data directly on the display of desktop cloud terminal, to show according to advertisement display strategy after advertisement frames, so both can avoid application design targetedly and revise, be conducive to the popularization of advertising business, avoid taking too much system resource simultaneously, bring large burden can to desktop cloud terminal, avoid affecting user and use speed and the efficiency of application.
In the embodiment providing in the application, should be understood that, disclosed system, apparatus and method, can realize by another way.For example, device embodiment described above is only schematic, for example, the division of described unit, be only that a kind of logic function is divided, when actual realization, can have other dividing mode, for example multiple unit or assembly can in conjunction with or can be integrated into another system, or some features can ignore, or do not carry out.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some communication interfaces, indirect coupling or the communication connection of device or unit can be electrically, machinery or other form.
The described unit as separating component explanation can or can not be also physically to separate, and the parts that show as unit can be or can not be also physical locations, can be positioned at a place, or also can be distributed in multiple network element.Can select according to the actual needs some or all of unit wherein to realize the object of the present embodiment scheme.
In addition, the each functional unit in each embodiment of the present invention can be integrated in a processing unit, can be also that the independent physics of unit exists, and also can be integrated in a unit two or more unit.
If described function realizes and during as production marketing independently or use, can be stored in a computer read/write memory medium using the form of SFU software functional unit.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words or the part of this technical scheme can embody with the form of software product, this computer software product is stored in a storage medium, comprise that some instructions (can be personal computers in order to make a computer equipment, server, or the network equipment etc.) carry out all or part of step of method described in each embodiment of the present invention.And aforesaid storage medium comprises: various media that can be program code stored such as USB flash disk, portable hard drive, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CDs.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited to this, any be familiar with those skilled in the art the present invention disclose technical scope in; can expect easily changing or replacing, within all should being encompassed in protection scope of the present invention.Therefore, protection scope of the present invention should described be as the criterion with the protection range of claim.

Claims (11)

1. a method that shows advertisement in desktop cloud terminal, is characterized in that:
Described desktop cloud terminal receives the remote desktop data from desktop cloud server;
Described desktop cloud terminal receives ad data by predefined advertisement tunnel, and described ad data comprises ad content and advertisement display strategy;
Described desktop cloud terminal processes to generate buffered frame to described remote desktop data, and described ad content is processed with generating advertisement frame;
Described desktop cloud terminal shows described buffered frame, and shows described advertisement frames according to described advertisement display strategy in the process of the described buffered frame of described demonstration.
2. the method for claim 1, is characterized in that, described desktop cloud terminal receives ad data by predefined advertisement tunnel and is specially:
Described desktop cloud terminal receives the ad data from Advertisement Server by predefined advertisement tunnel.
3. the method for claim 1, is characterized in that, described desktop cloud terminal receives ad data by predefined advertisement tunnel and is specially:
Described desktop cloud terminal receives the ad data from gateway by predefined advertisement tunnel, wherein, described gateway receives the ad data transmitting by predefined advertisement tunnel from Advertisement Server, and by the described predefined advertisement tunnel of described gateway and described desktop cloud terminal room, described ad data is sent to described desktop cloud terminal.
4. the method for claim 1, is characterized in that, described desktop cloud terminal receives ad data by predefined advertisement tunnel and is specially:
Described desktop cloud terminal receives the ad data from described desktop cloud server by predefined advertisement tunnel, wherein, described desktop cloud server receive Advertisement Server by and described desktop cloud server between predefined advertisement tunnel send described ad data, and by the described predefined advertisement tunnel of described desktop cloud server and described desktop cloud terminal room, described ad data is sent to described desktop cloud terminal.
5. the method as described in any one in claim 1-4, is characterized in that, starts in advance timer;
Described advertisement display strategy comprises: advertisement shows that opportunity or advertisement show that duration or advertisement show interval;
In the process of the described buffered frame of described demonstration, show that according to described advertisement display strategy described advertisement frames is specially:
If described advertisement display strategy comprises advertisement and show opportunity,, in the time that described timer timing shows indicated moment on opportunity to described advertisement, show described advertisement frames;
If described advertisement display strategy comprises advertisement and shows duration, show described advertisement frames, and in the time that this advertisement displaying time of described timer timing arrives described advertisement demonstration duration, finish the demonstration of described advertisement frames;
Show interval if described advertisement display strategy comprises advertisement,, whenever the distance of described timer timing was when last time the described advertisement of the poor arrival of advertisement displaying time showed the duration of interval instruction, show once described advertisement frames.
6. method as claimed in claim 5, is characterized in that, described advertisement display strategy also comprises: advertisement display position, advertisement displaying ratio or advertisement degree of showing transparency.
7. a desktop cloud terminal, is characterized in that, comprises processor, communication interface, display, communication bus; Described processor, described communication interface and described display complete mutual communicating by letter by described communication bus; Wherein
Described communication interface: for receiving the remote desktop data from desktop cloud server, receive ad data by predefined advertisement tunnel, described ad data comprises ad content and advertisement display strategy;
Described processor: for described remote desktop data are processed to generate buffered frame and sent to described display, described ad content is processed with generating advertisement frame, and sent described advertisement frames according to described advertisement display strategy to described display;
Described display: for showing described buffered frame and described advertisement frames.
8. desktop cloud terminal as claimed in claim 7, is characterized in that, described desktop cloud terminal also comprises timer; Described advertisement display strategy comprises: advertisement shows that opportunity or advertisement show that duration or advertisement show interval;
If described advertisement display strategy comprises advertisement and show opportunity, described processor is for sending described advertisement frames to described display in described timer timing during to indicated moment on described advertisement demonstration opportunity;
Show duration if described advertisement display strategy comprises advertisement, described processor shows described in duration forward direction that for arriving described advertisement at described timer at this advertisement displaying time of timing display repeats to send described advertisement frames;
If described advertisement display strategy comprises advertisement demonstration interval, described processor was for again to described display sending described advertisement frames to distance when last time the described advertisement of the poor arrival of advertisement displaying time shows the duration of indicating at interval in timing at described timer.
9. a system that shows advertisement, is characterized in that, this system comprises desktop cloud server, desktop cloud terminal, Advertisement Server; Wherein:
Described desktop cloud server: for sending remote desktop data to described desktop cloud terminal;
Described Advertisement Server: for sending ad data by this Advertisement Server and the predefined advertisement tunnel of described desktop cloud terminal room to described desktop cloud terminal, described ad data comprises ad content and advertisement display strategy;
Described desktop cloud terminal: for receiving described remote desktop data and receiving described ad data by described predefined advertisement tunnel; Described remote desktop data are processed to generate buffered frame, described ad content is processed with generating advertisement frame; Show described buffered frame, and show described advertisement frames according to described advertisement display strategy in the process of the described buffered frame of described demonstration.
10. a system that shows advertisement, is characterized in that, this system comprises desktop cloud server, desktop cloud terminal, Advertisement Server; Wherein:
Described Advertisement Server: for sending ad data by predefined advertisement tunnel between this Advertisement Server and described desktop cloud server to described desktop cloud server, described ad data comprises ad content and advertisement display strategy;
Described desktop cloud server: for sending remote desktop data to described desktop cloud terminal, and send described ad data by described desktop cloud server and the predefined advertisement tunnel of described desktop cloud terminal room to described desktop cloud terminal;
Described desktop cloud terminal: for receiving described remote desktop data and receiving described ad data by described predefined advertisement tunnel; Described remote desktop data are processed to generate buffered frame, described ad content is processed with generating advertisement frame; Show described buffered frame, and show described advertisement frames according to described advertisement display strategy in the process of the described buffered frame of described demonstration.
11. 1 kinds show the system of advertisement, it is characterized in that, this system comprises desktop cloud server, gateway, desktop cloud terminal, Advertisement Server; Wherein:
Described Advertisement Server: for sending ad data by predefined advertisement tunnel between this Advertisement Server and described gateway to described gateway, described ad data comprises ad content and advertisement display strategy;
Described desktop cloud server: for sending remote desktop data to described gateway;
Described gateway: for receiving described remote desktop data and receiving described ad data by described predefined advertisement tunnel; Send described remote desktop data to described desktop cloud terminal, and send ad data by described gateway and the predefined advertisement tunnel of described desktop cloud terminal room to described desktop cloud terminal;
Described desktop cloud terminal: for receiving described remote desktop data and receiving described ad data by described predefined advertisement tunnel; Described remote desktop data are processed to generate buffered frame, described ad content is processed with generating advertisement frame; Show described buffered frame, and show described advertisement frames according to described advertisement display strategy in the process of the described buffered frame of described demonstration.
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