CN105072462A - Video advertisement insert-play method and device thereof - Google Patents
Video advertisement insert-play method and device thereof Download PDFInfo
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- CN105072462A CN105072462A CN201510415288.3A CN201510415288A CN105072462A CN 105072462 A CN105072462 A CN 105072462A CN 201510415288 A CN201510415288 A CN 201510415288A CN 105072462 A CN105072462 A CN 105072462A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/845—Structuring of content, e.g. decomposing content into time segments
- H04N21/8456—Structuring of content, e.g. decomposing content into time segments by decomposing the content in the time domain, e.g. in time segments
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention provides a video advertisement insert-play method and a device thereof, wherein the video advertisement insert-play method comprises the steps of acquiring the playing address and a copy video identification ID; acquiring an advertisement strategy of the copy video according to a copy video ID request; and playing the copy video and an advertisement video which corresponds with the copy video according to the playing address of the copy video, the copy video ID and an advertisement strategy. The video advertisement insert-play method and the device thereof have positive effects of shortening video loading time, realizing high smoothness in insert-play between the copy video and the advertisement video, obtaining high real-time performance, saving cost and improving user experience.
Description
Technical field
The present invention relates to internet television video ads and intercut technology, particularly belong to a kind of video ads inserting method and device.
Background technology
At present, in internet television Android set-top box video advertisement insertion technology, existing, to be widely used method, take by implanting video ads at streaming media server end to program video, generate playlist, be finally responsible for initiating request resource and downloading and playing to streaming media server by Set Top Box.
Above-mentioned existing methodical core concept inserts time point for video frequency program pre-sets one or more advertisement, logically a video frequency program is divided into multiple video-frequency band, insertion of advertising video before two video logic sections.
Such as, be that 200910050631.3 (applying date 2009.05.05) name is called in the patent of " system and method broken for commercialsy in network television video program " at application number, disclose a kind of method of commercial breaks, by EPG (ElectronicProgramGuide, electric program menu) video server control, concrete, EPG video server is by ad-request interface, for request strategy is inserted in the advertisement of whole video frequency request program, ad system returns one or more advertisement insertion time point, with the mark of the advertisement video of correspondence and the play mode of advertisement video, EPG video server is according to the advertising strategy information obtained, generate the Play Control page, the Play Control page of EPG video server generation is finally got by Set Top Box, the Play Control page is by video playback control interface, request Set Top Box arranges playlist, and start to play according to playlist.Set Top Box, according to above instruction, carries out communication with streaming media server, and the video flowing obtaining program and advertisement is play.
Although technique scheme also can realize intercutting video ads in video request program on IPTV, but adopt in the system of said method and also need streaming media server and carry out and ad system, mutual between Content Management System and Set Top Box, therefore can have that functional module quantity is more, problem that interactive interfacing between cross-system is various, and then it is loaded down with trivial details to cause system end to be developed, above-mentioned video ads intercuts technology cannot accomplish light realization.
In addition, present people are higher to the fluency of Internet video, requirement of real-time, adopt scheme method disclosed in above-mentioned prior art to carry out video ads and intercut, extend the video load time to a certain extent, sacrifice Consumer's Experience.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of video ads inserting method and device, and so that the interactive interfacing between avoiding because of cross-system is various, system end exploitation that is that cause is loaded down with trivial details, and the problem that Internet video real-time is low, the video load time is long.
A kind of video ads inserting method provided by the present invention, comprising:
Obtain broadcast address and the positive video labeling ID of positive video;
The advertising strategy of positive video according to described positive video ID acquisition request;
State the broadcast address of video, described positive video ID and described advertising strategy according to institute's positive, play described positive video and advertisement video corresponding to described positive video.
Described according to described positive video playback address, described positive video ID and described advertising strategy, play described positive video and advertisement video corresponding to described positive video, also comprise:
Search in buffer area and whether comprise advertisement video corresponding to described positive video, if comprised, then carry out positive download according to the broadcast address of described positive video, and intercut according to advertising strategy;
If do not comprise the advertisement video that described positive video is corresponding in described buffer area, then download advertisement video corresponding to described positive video according to described positive video ID, carry out the pre-download of positive video simultaneously, and intercut according to advertising strategy.
Described download advertisement video corresponding to described positive video according to described positive video ID after, also comprise:
For the described advertisement video downloaded distributes unique identification, the described advertisement video downloaded is buffered in this locality, and stores the corresponding relation of described unique identification and described positive video ID.
Described advertising strategy comprises adline, advertisement insertion time point and advertisement insertion type, described advertisement insertion type, comprise front insert, in insert and rear slotting three types, described method also comprises:
When adopting described front slotting advertisement insertion type, advertisement video is cached to this locality, the video flowing section of positive video described in prestrain simultaneously, is namely switched to positive video playback after described advertisement video plays;
Adopt described in insert or rear insert advertisement insertion type time, search local cache, if find the advertisement video that positive video is corresponding, then play-over described advertisement video, if do not find the advertisement video that positive video is corresponding, then download advertisement video corresponding to described positive video according to described positive video ID, the video flowing section of the positive of prestrain simultaneously video.
A kind of video ads inserting method, comprising:
Positive video and advertisement video are bound;
Set up advertising strategy;
Receiving terminal positive video ID, is sent to terminal by advertising strategy;
Described positive video and advertisement video to be bound, comprise, arrange and make positive video and advertisement video have colume structure, program ID and column ID one to one, thus realization to the advertisement fixing of each positive video to input.
A kind of video ads intercuts device, and have the first receiving element, the second receiving element and process broadcast unit, the first receiving element is connected with process broadcast unit by the second receiving element;
Wherein, described first receiving element, for obtaining broadcast address and the positive video labeling ID of positive video;
Described second receiving element, for the advertising strategy of positive video according to described positive video ID acquisition request;
Described process broadcast unit, for the broadcast address according to described positive video, described positive video ID and described advertising strategy, plays described positive video and advertisement video corresponding to described positive video.
After above-mentioned first receiving element gets positive video playback address, video playback address is sent to process broadcast unit, positive video ID is sent to the second receiving element by the first receiving element, second receiving element carries positive video ID request server, obtain the advertisement insertion strategy of this positive video, as adline, advertisement insertion time point, advertisement insertion type.
Described adline can be the type such as picture-text advertisement or video ads; Described advertisement insertion type can comprise front insert, in insert, rear insert three kinds of modes.
Wherein, when adopting described front slotting advertisement insertion type, first advertisement video is cached to local cache, the video flowing section of the positive of prestrain simultaneously video, after advertisement video plays, be namely switched to positive video playback, realize the seamless switching of advertisement video and positive video;
Adopt described in insert or rear insert advertisement insertion type time, search local cache, if find the advertisement video that positive video is corresponding, then play-over this advertisement video, if do not find the advertisement video that positive video is corresponding, then download advertisement video corresponding to described positive video according to described positive video ID, the video flowing section of the positive of prestrain simultaneously video.
Described process broadcast unit, also has and intercuts module;
Describedly intercut module, whether comprising ad data corresponding to described positive video for searching in buffer area, if comprised, then carrying out positive download according to described video playback address, and intercutting according to advertising strategy;
Describedly intercut module, if also for not comprising ad data corresponding to described positive video in described buffer area, then download advertisement video corresponding to described positive video according to described positive video ID, carry out the pre-download of positive video simultaneously, and intercut according to advertising strategy.
Described process broadcast unit, has distribution module;
Described distribution module, distributing unique identification for the described advertisement video for downloading, the described advertisement video downloaded being buffered in this locality, and storing the corresponding relation of described unique identification and described positive video ID.
Described process broadcast unit, also has document control module and result of broadcast module;
Described document control module, for managing advertisement video and positive video and recombinate, is sent to described result of broadcast module by advertisement video and positive video;
Described result of broadcast module, for looking effect, sound effect control to advertisement video and positive video.
A kind of video ads intercuts device, it is characterized in that, comprising:
Binding unit, for binding positive video and advertisement video;
Advertising strategy unit, for setting up advertising strategy;
Transmit-Receive Unit, for receiving positive video ID, and is sent to terminal by advertising strategy.
The present invention realizes the download buffer service of advertisement video, positive video by terminal, the download of positive video is carried out while advertisement video carries out buffer memory, shorten the video load time of advertisement video and positive video, improve real-time and the fluency of Internet video broadcasting, and then improve Consumer's Experience.
Meanwhile, overcome the bottleneck that in prior art, set-top box device internal memory is little, achieve the seamless switching of positive video and advertisement video simultaneously, to it also avoid in prior art because the information interaction between cross-system is various, terminal development difficulty that information connection line is arranged very complicated and caused and the high problem of cost; Therefore, have and shorten the video load time, positive video and advertisement video intercut smoothness, real-time is good, cost-saving and promote the good effect of Consumer's Experience.
For making above-mentioned purpose of the present invention, feature and advantage become apparent, preferred embodiment cited below particularly, and coordinate appended accompanying drawing, be described in detail below.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, be briefly described to the accompanying drawing used required in embodiment below, be to be understood that, the following drawings illustrate only some embodiment of the present invention, therefore the restriction to scope should be counted as, for those of ordinary skill in the art, under the prerequisite not paying creative work, other relevant accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 shows the schematic flow sheet of a kind of video ads inserting method that the embodiment of the present invention 1 provides;
Fig. 2 shows the schematic flow sheet of a kind of video ads inserting method that the embodiment of the present invention 2 provides;
A kind of video ads that Fig. 3 shows the embodiment of the present invention 1 to be provided intercuts apparatus structure schematic diagram;
A kind of video ads that Fig. 4 shows the embodiment of the present invention 2 to be provided intercuts apparatus structure schematic diagram;
Fig. 5 shows the structural representation of a kind of video ads cut system provided by the present invention;
Description of reference numerals:
310, the first receiving element; 320, the second receiving element; 330, broadcast unit is processed; 410, unit is bound; 420, advertising strategy unit; 430, Transmit-Receive Unit; 510, video frequency program meta data server; 520, terminal player; 530, advertisement delivery system module; 540, EPG (ElectronicProgramGuide, electric program menu) puts broadcasting module; 550, streaming media server.
Embodiment
Below in conjunction with accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.The assembly of the embodiment of the present invention describing and illustrate in usual accompanying drawing herein can be arranged with various different configuration and design.Therefore, below to the detailed description of the embodiments of the invention provided in the accompanying drawings and the claimed scope of the present invention of not intended to be limiting, but selected embodiment of the present invention is only represented.Based on embodiments of the invention, the every other embodiment that those skilled in the art obtain under the prerequisite not making creative work, all belongs to the scope of protection of the invention.
Embodiment one as shown in Figure 1, present embodiments provides a kind of video ads inserting method, and the executive agent of the method can be terminal, and its method step comprises:
Step 101, terminal obtain broadcast address and the positive video labeling ID of positive video from server;
Step 102, described terminal obtain the advertising strategy of described positive video according to described positive video ID request server;
Described advertising strategy comprises: adline, advertisement insertion time point, advertisement insertion type;
Described advertisement insertion type, as shown in the table, can comprise front insert, in insert, rear insert three kinds of modes;
| AD1 | 1 | 2 | 3 | AD2 | 、、、 | 100 | 101 | 102 | AD1 |
Above-mentioned AD1, AD2 represent advertisement video respectively, 1 ~ 102 respectively representative representative cut into slices based on the video flowing of HLS (HttpLiveStreaming) agreement, it is 10S that a general section arranges duration.
Wherein, when adopting described front slotting advertisement insertion type, first advertisement video is cached to local cache, the video flowing section of the positive of prestrain simultaneously video, after advertisement video plays, be namely switched to positive video playback, realize the seamless switching of advertisement video and positive video;
Adopt described in insert or rear insert advertisement insertion type time, search local cache, if find the advertisement video that positive video is corresponding, then play-over this advertisement video, if do not find the advertisement video that positive video is corresponding, then download advertisement video corresponding to described positive video according to described positive video ID, the video flowing section of the positive of prestrain simultaneously video;
Step 103, described terminal, according to described video playback address, described positive video ID and described advertising strategy, play described positive video and advertisement video corresponding to described positive video.
Wherein, described according to described positive video playback address, described positive video ID and described advertising strategy, play described positive video and advertisement video corresponding to described positive video, specifically comprise:
Described terminal is when carrying out advertisement video and playing, first search in buffer area and whether comprise advertisement video corresponding to described positive video, if include the buffer memory of corresponding advertisement video, then carry out positive download according to the broadcast address of described positive video, and intercut according to advertising strategy;
If do not comprise the advertisement video data that described positive video is corresponding in described buffer area, then download advertisement video corresponding to described positive video according to described positive video ID, carry out the pre-download of positive video simultaneously, and intercut according to advertising strategy.
Described download advertisement video corresponding to described positive video according to described positive video ID after, also comprise:
For the described advertisement video downloaded distributes unique identification, the described advertisement video downloaded is buffered in this locality, and stores the corresponding relation of described unique identification and described positive video ID.
Concrete, after the download carrying out advertisement video, it is originally deployed in CDN (ContentDeliveryNetwork, content distributing network) in advertisement video source file be cached to this locality, and use a unique Tag ID by the file of local cache and original in CDN (ContentDeliveryNetwork, content distributing network) in correspondence be carried out in positive video link address, and store this kind of corresponding relation; Like this in a short time can the advertisement video of repeatedly repeat playing, during to make to play this advertisement video stream next time, terminal automatically can be transferred the local advertisement video that buffer memory has got off and play.
Video ads inserting method provided by the present invention, carries out advertisement video buffer service by terminal, and is undertaken intercutting control by terminal, and make full use of the process superiority of client, tool has the following advantages:
1, realized the download buffer service of advertisement video, positive video by terminal, alleviate the service pressure of Streaming Media request advertisement video stream;
2, terminal adopts the pattern that " single player, two-way stream (carrying out the pre-download of positive video while broadcast advertisement video) " is downloaded, overcome the bottleneck that in reality, set-top box device internal memory is little, achieve the seamless switching of positive video and advertisement video simultaneously;
3, undertaken carrying out with server ad system module alternately, instead of the interworking of streaming media server, saving the interface between cross-system by terminal, avoid the loaded down with trivial details problem of system development that is that bring because cross-system interface is various.
Embodiment two as shown in Figure 2, a kind of video ads inserting method that the present embodiment provides, step comprises:
Positive video and advertisement video are bound by step 201, server;
Wherein, positive video and advertisement video are bound by described server, comprise, setting makes positive video and advertisement video have colume structure, program ID and column ID one to one, make positive video and advertisement video carry out unifying layout, thus realization can to the advertisement fixing of each positive video to input;
Step 202, described server set up advertising strategy;
Described advertising strategy of setting up can be by Servers installed input unit, by people for arranging advertising strategy in advance and inputing to server by input unit, or also can be according to certain rule, the automatic generating advertisement strategy of server;
Step 203, described server receiving terminal positive video ID, be sent to terminal by advertising strategy;
At this, described program ID is the assets unique identification of some concrete videos; A such as film " suddenly bit people ", its assets unique identification is " 222 ", and 222 is exactly program ID; Column ID is the assets unique identification of the parent column of a certain concrete video, such as " suddenly bit people ", belongs under " American-European large stretch of " column.
As shown in Figure 3, a kind of video ads provided by the present invention intercuts device, has the first receiving element 310, second receiving element 320 and process broadcast unit 330;
First receiving element 310 is connected with process broadcast unit 330 by the second receiving element 320;
Wherein, described first receiving element 310, for obtaining positive video playback address and positive video labeling ID;
Described second receiving element 320, for obtaining the advertising strategy of described positive video according to described positive video ID request server;
Described process broadcast unit 330, for the broadcast address according to described positive video, described positive video ID and described advertising strategy, plays described positive video and advertisement video corresponding to described positive video;
Described process broadcast unit, also has and intercuts module;
Describedly intercut module, whether comprising ad data corresponding to described positive video for searching in buffer area, if comprised, then carrying out positive download according to described video playback address, and intercutting according to advertising strategy;
Describedly intercut module, if also for not comprising ad data corresponding to described positive video in described buffer area, then download advertisement video corresponding to described positive video according to described positive video ID, carry out the pre-download of positive video simultaneously, and intercut according to advertising strategy.
Described process broadcast unit, has distribution module;
Described distribution module, distributing unique identification for the described advertisement video for downloading, the described advertisement video downloaded being buffered in this locality, and storing the corresponding relation of described unique identification and described positive video ID;
The work of above-mentioned distribution module, meets the advertisement video for repeat playing at short notice, and when can meet that once this advertisement video play by needs on it, terminal automatically can be transferred the local advertisement video file that buffer memory has got off and play; To save download time, ensure the fluency that positive video playback and advertisement video are play.
Described process broadcast unit, also has document control module and result of broadcast module;
Wherein, described document control module, after receiving advertisement video and positive video, manages advertisement video and positive video and recombinates, advertisement video and positive video are sent to described result of broadcast module;
Described result of broadcast module, for looking effect, sound effect control to advertisement video and positive video.
After above-mentioned first receiving element 310 gets positive video playback address, video playback address is sent to process broadcast unit 330, positive video ID is sent to the second receiving element 320 by the first receiving element, second receiving element 320 carries positive video ID request server, obtain the advertisement insertion strategy of this positive video, as adline, advertisement insertion time point, advertisement insertion type; Described adline can be the type such as picture-text advertisement or video ads; Described advertisement insertion type can comprise front insert, in insert, rear insert three kinds of modes; Wherein, when adopting described front slotting advertisement insertion type, first advertisement video is cached to local cache, the video flowing section of the positive of prestrain simultaneously video, after advertisement video plays, be namely switched to positive video playback, realize the seamless switching of advertisement video and positive video;
Adopt described in insert or rear insert advertisement insertion type time, search local cache, if find the advertisement video that positive video is corresponding, then play-over this advertisement video, if do not find the advertisement video that positive video is corresponding, then download advertisement video corresponding to described positive video according to described positive video ID, the video flowing section of the positive of prestrain simultaneously video.
In addition, described video ads intercuts device except having the function of resolving advertising strategy, also for the buffer memory of advertising strategy xml (extend markup language) data, control the advertisement insertion time and carry out advertistics, and there is the function of hardware decode and software decode.
Above-mentioned process broadcast unit, equally also has the playing up of Audio and Video, exports; And basic Broadcast Control logical operation, the functions such as such as video fast forward, video rewind, video pause, volume control.
As shown in Figure 4, a kind of video ads provided by the present invention intercuts device, comprising: binding unit 410; Advertising strategy unit 420 and Transmit-Receive Unit 430;
Wherein, described binding unit 410, for binding positive video and advertisement video;
Described advertisement video and positive video to be bound, can various ways be had, such as, adopt the method for unified layout herein, setting makes positive video and advertisement video have colume structure, program ID and column ID one to one, thus realizes the advertisement fixing of each positive video to input.
Described advertising strategy unit 420, for setting up advertising strategy;
Above-mentioned advertising strategy can comprise: adline, advertisement insertion time point, advertisement insertion type etc.;
Described advertisement insertion type, can comprise front insert, in insert, rear insert three kinds of modes.
Described Transmit-Receive Unit 430, for the positive video ID that receiving terminal sends over, and is sent to terminal by advertising strategy;
Concrete, above-mentioned Transmit-Receive Unit has reception and sending function, after it receives and identifies the positive video ID that terminal sends over, advertising strategy is sent to terminal, terminal can carry out intercutting of advertisement video and positive video according to the content of advertising strategy then.
As shown in Figure 5, video ads cut system of the present invention, has terminal and server; Described server can comprise advertisement delivery system module 530, video frequency program meta data server 510 and streaming media server 550;
Corresponding, described terminal can comprise terminal player 520, and described terminal player has EPG (ElectronicProgramGuide, electric program menu) and puts broadcasting module 540.
Concrete, set up between video frequency program meta data server 510 and advertisement delivery system module 530 based on API (ApplicationProgrammingInterface, application programming interface) message synchronization mechanism, there is end amount data-interface and message synchronization interface, and measure data-interface, message synchronization interface the end of by, by the change of the video content of video frequency program meta data server, as video rolls off the production line, video renewal etc., real-time informing and be synchronized to advertisement delivery system module; And by such interface synchronization mechanism, positive video and advertisement video is made to have colume structure, program ID and column ID one to one, positive video and advertisement video are carried out unifying layout, thus realize throwing in the orientation of the corresponding advertisement video of each positive video, complete the binding of positive video and advertisement video.
Described advertisement delivery system module 530 is for setting up advertising strategy, and the request of receiving terminal, send advertising strategy to terminal;
Equally, for realizing above-mentioned functions, EPG (ElectronicProgramGuide, electric program menu) put broadcasting module 540 and CDN (ContentDeliveryNetwork, content distributing network) be also provided with api interface between service system, XML encapsulation of data containing positive video playback address is sent to CDN service system by EPG point broadcasting module 540, after CDN service system obtains the XML encapsulation of data containing positive video playback address, distribution processor carried out to it and accelerate process, then by the broadcast address of positive video, positive video ID, send to EPG point broadcasting module 540.
EPG point broadcasting module 540 obtains broadcast address and the positive video labeling ID of positive video, and the broadcast address of positive video and positive video labeling ID are sent to terminal player 520, ask advertisement delivery system module 530 by terminal player 520 according to described positive video ID, obtain the advertising strategy of described positive video; According to advertising strategy content, terminal player request streaming media server 550 downloads ad video and positive video, and play described positive video and advertisement video corresponding to described positive video.
For realizing above-mentioned functions, also data-interface API is provided with between terminal player 520 and EPG point broadcasting module 540, terminal player obtains the data needed from EPG point broadcasting module by data-interface API, the broadcast address of such as positive video and positive video labeling ID.
Based on above-mentioned terminal and described server, the whole course of work of video ads cut system provided by the present invention is, video metadata server and advertisement delivery system module set up metadata synchronization mechanism, the colume structure, program ID and the column id information that all positive videos and advertisement video are had save as metadata, and setting makes positive video and advertisement video have colume structure, program ID and column ID one to one, makes positive video and advertisement video carry out unifying layout; Then advertisement delivery system sets up advertisement serving policy.When user carries out program request, described EPG point broadcasting module docks with terminal player, terminal player APP (Application, application program) represent user's on-demand content, after user's program request completes, EPG point broadcasting module issues positive broadcast address and positive video ID to terminal player, terminal player receives positive video playback address and positive video ID, this positive video playback address is for allowing terminal player according to the data content of this positive video playback address acquisition positive video, terminal player carries positive video ID to advertisement delivery system module request advertising strategy, ad system module accepts request, advertising strategy is sent to terminal player, terminal player accepts advertising strategy, and resolve advertising strategy, according to advertising strategy, first terminal player searches buffer area, if have the buffer memory of corresponding advertisement video, then carry out positive download according to described video playback address, and intercut according to advertising strategy, if when searching buffer area, there is no the buffer memory of corresponding advertisement video, then first carry out the buffer memory of advertisement video, carry out the pre-download of positive video simultaneously, and intercut according to advertising strategy.
In such scheme, can realize client player directly mutual with ad system module, acquisition advertisement serving policy, that has peeled off in prior art between streaming media server and ad system module is mutual, therefore has following beneficial effect:
The problem of the terminal development difficulty that the information interaction between 1, avoiding because of cross-system is various, information connection line is arranged very complicated and caused;
2, the system maintenance difficulty that the information interaction between avoiding because of cross-system is various, information connection line is arranged very complicated and caused, the defect that cost is higher.
3, meet the video play mode that terminal player adopts " two-way stream is put in clean culture ", overcome the bottleneck that set-top box device internal memory is little, achieve the seamless switching of program and advertisement simultaneously, intercut.
4, the terminal buffer memory of advertisement video had and the pre-download function of carrying out positive video while broadcast advertisement video, shorten the video load time of advertisement video and positive video, improve real-time and the fluency of Internet video broadcasting, and then improve Consumer's Experience;
5, compared with the scheme of intercutting of player two in prior art, the present invention also has old type coupling that also can exist at present on low-end set top boxes type and market, low internal memory (as 512M internal memory) and uses;
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should described be as the criterion with the protection range of claim.
Claims (10)
1. a video ads inserting method, is characterized in that, comprising:
Obtain broadcast address and the positive video labeling ID of positive video;
The advertising strategy of positive video according to described positive video ID acquisition request;
State the broadcast address of video, described positive video ID and described advertising strategy according to institute's positive, play described positive video and advertisement video corresponding to described positive video.
2. video ads inserting method according to claim 1, it is characterized in that, described according to described positive video playback address, described positive video ID and described advertising strategy, play described positive video and advertisement video corresponding to described positive video, also comprise:
Search in buffer area and whether comprise advertisement video corresponding to described positive video, if comprised, then carry out positive download according to the broadcast address of described positive video, and intercut according to advertising strategy;
If do not comprise the advertisement video that described positive video is corresponding in described buffer area, then download advertisement video corresponding to described positive video according to described positive video ID, carry out the pre-download of positive video simultaneously, and intercut according to advertising strategy.
3. video ads inserting method according to claim 2, is characterized in that, described download advertisement video corresponding to described positive video according to described positive video ID after, also comprise:
For the described advertisement video downloaded distributes unique identification, the described advertisement video downloaded is buffered in this locality, and stores the corresponding relation of described unique identification and described positive video ID.
4. video ads inserting method according to claim 1, it is characterized in that, described advertising strategy comprises adline, advertisement insertion time point and advertisement insertion type, described advertisement insertion type, comprise front insert, in insert and rear slotting three types, described method also comprises:
When adopting described front slotting advertisement insertion type, advertisement video is cached to this locality, the video flowing section of positive video described in prestrain simultaneously, is namely switched to positive video playback after described advertisement video plays;
Adopt described in insert or rear insert advertisement insertion type time, search local cache, if find the advertisement video that positive video is corresponding, then play-over described advertisement video, if do not find the advertisement video that positive video is corresponding, then download advertisement video corresponding to described positive video according to described positive video ID, the video flowing section of the positive of prestrain simultaneously video.
5. a video ads inserting method, is characterized in that, comprising:
Positive video and advertisement video are bound;
Set up advertising strategy;
Receiving terminal positive video ID, is sent to terminal by advertising strategy;
Described positive video and advertisement video to be bound, comprise, arrange and make positive video and advertisement video have colume structure, program ID and column ID one to one, thus realization to the advertisement fixing of each positive video to input.
6. video ads intercuts a device, it is characterized in that, have the first receiving element, the second receiving element and process broadcast unit, the first receiving element is connected with process broadcast unit by the second receiving element;
Wherein, described first receiving element, for obtaining broadcast address and the positive video labeling ID of positive video;
Described second receiving element, for the advertising strategy of positive video according to described positive video ID acquisition request;
Described process broadcast unit, for the broadcast address according to described positive video, described positive video ID and described advertising strategy, plays described positive video and advertisement video corresponding to described positive video.
7. video ads according to claim 6 intercuts device, it is characterized in that, described process broadcast unit, also has and intercut module;
Describedly intercut module, whether comprising ad data corresponding to described positive video for searching in buffer area, if comprised, then carrying out positive download according to described video playback address, and intercutting according to advertising strategy;
Describedly intercut module, if also for not comprising ad data corresponding to described positive video in described buffer area, then download advertisement video corresponding to described positive video according to described positive video ID, carry out the pre-download of positive video simultaneously, and intercut according to advertising strategy.
8. video ads according to claim 6 intercuts device, it is characterized in that, described process broadcast unit, has distribution module;
Described distribution module, distributing unique identification for the described advertisement video for downloading, the described advertisement video downloaded being buffered in this locality, and storing the corresponding relation of described unique identification and described positive video ID.
9. video ads according to claim 6 intercuts device, it is characterized in that, described process broadcast unit, also has document control module and result of broadcast module;
Described document control module, for managing advertisement video and positive video and recombinate, is sent to described result of broadcast module by advertisement video and positive video;
Described result of broadcast module, for looking effect, sound effect control to advertisement video and positive video.
10. video ads intercuts a device, it is characterized in that, comprising:
Binding unit, for binding positive video and advertisement video;
Advertising strategy unit, for setting up advertising strategy;
Transmit-Receive Unit, for receiving positive video ID, and is sent to terminal by advertising strategy.
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