CN107864403B - Method, device and system for inserting advertisement - Google Patents
Method, device and system for inserting advertisement Download PDFInfo
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- CN107864403B CN107864403B CN201610843360.7A CN201610843360A CN107864403B CN 107864403 B CN107864403 B CN 107864403B CN 201610843360 A CN201610843360 A CN 201610843360A CN 107864403 B CN107864403 B CN 107864403B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a method, a device and a system for inserting advertisements, wherein the method comprises the following steps: acquiring a playing address of a video program, and sending the playing address of the video program to an advertisement system, wherein the playing address is used for the advertisement system to inquire whether the advertisement corresponding to the video program exists; receiving a session identifier returned when the advertisement system inquires that the advertisement information exists, and sending the session identifier to an advertisement broadcasting control page, wherein the session identifier is used for the advertisement broadcasting control page to acquire a list of the advertisement; receiving an advertisement request instruction for playing the advertisement, which is sent after the advertisement playing control page obtains the list of the advertisement; and playing the advertisement according to the advertisement request instruction. According to the technical scheme, the set top box, the advertisement broadcasting control page and the advertisement system are matched to realize the advertisement inserting function and quickly put and put the advertisements on line under the condition that the electronic program menu template page does not realize the advertisement function.
Description
Technical Field
The present invention relates to the field of Internet Protocol Television (IPTV), and in particular, to a method, an apparatus, and a system for inserting an advertisement.
Background
With the vigorous development of multimedia services, the program quantity is multiplied, and the number of users of network televisions is greatly developed, thereby promoting the multiplication of the advertising industry. The main function of the existing advertisement system is to push a section of advertisement when the set top box is in live broadcasting, on demand and watching back, and the advertisement pushing mode has the function of popping up an advertisement picture when an on-demand video or a live broadcasting channel is played or inserting a section of advertisement video.
Currently, the playing of Internet Protocol Television (IPTV) advertisements is generally controlled by an Electronic Program Guide (EPG) template page, that is, before a feature is played, an EPG template is used to obtain the advertisement content delivered on the feature on an advertisement platform, and then the control and playing of the advertisement are realized.
However, the existing network has a lot of EPGs and templates, and users may belong to different capability platforms to provide media services, so that it is very difficult for operators to realize quick online of advertisements by promoting the reformation of the EPG templates, and each set of EPG templates requires to realize a complete advertisement function, which is very long in period.
According to the technical scheme, the problem that the EPG template page is transformed to realize rapid online of the advertisement is difficult is solved, and the function of inserting the advertisement can be realized by the cooperation of the set top box, the advertisement playing control page and the advertisement system under the condition that the EPG template page does not realize the advertisement function.
Disclosure of Invention
In order to solve the above problems, the invention provides a method, a device and a system for inter-cut advertisement of a set-top box, which can realize the inter-cut advertisement function by matching the set-top box, an advertisement playing control page and an advertisement system under the condition that the EPG template page does not realize the advertisement function.
In order to solve the above problems, the technical solution of the present invention is implemented as follows:
a method of inserting an advertisement, the method comprising the steps of:
acquiring a playing address of a video program, and sending the playing address of the video program to an advertisement system, wherein the playing address is used for the advertisement system to inquire whether the advertisement corresponding to the video program exists;
receiving a session identifier returned by the advertisement system when the information of the advertisement is inquired, and sending the session identifier to an advertisement broadcasting control page, wherein the session identifier is used for the advertisement broadcasting control page to acquire a list of the advertisement; receiving an advertisement request instruction for playing the advertisement, which is sent after the advertisement playing control page obtains the list of the advertisement;
and playing the advertisement according to the advertisement request instruction.
Further, after the advertisement is played according to the advertisement request instruction, the method further includes:
receiving a video request instruction for playing the video program, which is sent after the advertisement playing control page adds the advertisement playing identifier;
and playing the video program according to the video request instruction.
The invention also discloses a method for inserting advertisements, which comprises the following steps:
receiving a playing address of a video program sent by a set top box;
inquiring whether the information of the advertisement corresponding to the video program exists according to the playing address of the video program;
and sending a session identifier to the set top box when the information of the advertisement is inquired, wherein the session identifier is used for acquiring a list of the advertisement by an advertisement playing control page after the advertisement playing control page receives the session identifier sent by the set top box, the list of the advertisement is used for sending an advertisement request instruction for playing the advertisement to the set top box by the advertisement playing control page, and the advertisement request instruction is used for playing the advertisement by the set top box.
Further, the querying whether there is the information of the advertisement corresponding to the video program according to the broadcast address of the video program includes:
and analyzing the video number, the capability platform mark, the feature information and the media type of the video program in the playing address, and inquiring whether the advertisement information exists or not by combining account information.
The invention also discloses a device for inserting advertisements, which comprises:
the system comprises an acquisition module, a display module and an advertisement module, wherein the acquisition module is used for acquiring a playing address of a video program and sending the playing address of the video program to an advertisement system, and the playing address is used for the advertisement system to inquire whether the advertisement information corresponding to the video program exists or not;
the first receiving module is used for receiving a session identifier returned by the advertisement system when the information of the advertisement is inquired, and sending the session identifier to an advertisement broadcasting control page, wherein the session identifier is used for the advertisement broadcasting control page to obtain a list of the advertisement; receiving an advertisement request instruction for playing the advertisement, which is sent after the advertisement playing control page obtains the list of the advertisement;
and the first playing module is used for playing the advertisement according to the advertisement request instruction.
Further, the apparatus further comprises:
the second receiving module is used for receiving a video request instruction for playing the video program, which is sent after the advertisement playing control page adds the advertisement playing identifier;
and the second playing module is used for playing the video program according to the video request instruction.
The invention also discloses a device for inserting advertisements, which is characterized by comprising the following components:
the receiving module is used for receiving the playing address of the video program sent by the set top box;
the query module is used for querying whether the information of the advertisement corresponding to the video program exists according to the playing address of the video program;
the sending module is used for sending a session identifier to the set top box when the information of the advertisement is inquired, wherein the session identifier is used for obtaining a list of the advertisement by the advertisement playing control page after the advertisement playing control page receives the session identifier sent by the set top box, the list of the advertisement is used for the advertisement playing control page to send an advertisement request instruction for playing the advertisement to the set top box, and the advertisement request instruction is used for the set top box to play the advertisement.
Further, the query module includes:
the analyzing unit is used for analyzing the video number, the capability platform mark, the feature information and the media type of the video program in the playing address;
and the judging unit is used for judging whether the advertisement information exists or not by combining the account information.
The invention also discloses a system for inserting advertisements, which is characterized by comprising a set top box, an advertisement system and an advertisement broadcasting page, wherein,
the set top box is used for acquiring a playing address of a video program and sending the playing address of the video program to the advertisement system;
the advertisement system is used for inquiring whether the information of the advertisement corresponding to the video program exists according to the received playing address of the video program, and sending a session identifier to the set top box under the condition that the information of the advertisement exists;
the set-top box is further used for sending the received session identifier to the advertisement broadcasting control page;
the advertisement playing control page is used for acquiring the list of the advertisement according to the received session identifier and sending an advertisement request instruction for playing the advertisement to the set top box;
the set-top box is further used for playing the advertisement according to the advertisement request instruction.
Further, the advertisement playing control page is further used for providing an interactive interface, wherein the interactive interface is used for receiving a jump instruction for jumping from the advertisement to a large graph, a link or other pages, and jumping from the advertisement to the large graph, the link or other pages according to the jump instruction; or, the interactive interface is further configured to receive a closing instruction for closing the advertisement, and close the advertisement according to the closing instruction.
The embodiment of the invention provides a method, a device and a system for inserting advertisements, wherein the method comprises the following steps: acquiring a playing address of a video program, and sending the playing address of the video program to an advertisement system, wherein the playing address is used for the advertisement system to inquire whether the advertisement corresponding to the video program exists; receiving a session identifier returned when the advertisement system inquires that the advertisement information exists, and sending the session identifier to an advertisement broadcasting control page, wherein the session identifier is used for the advertisement broadcasting control page to acquire a list of the advertisement; receiving an advertisement request instruction for playing the advertisement, which is sent after the advertisement playing control page obtains the list of the advertisement; and playing the advertisement according to the advertisement request instruction. According to the technical scheme, the problem that the EPG template page is transformed to realize rapid online of the advertisement is difficult is solved, and the function of inserting the advertisement can be realized by the cooperation of the set top box, the advertisement playing control page and the advertisement system under the condition that the EPG template page does not realize the advertisement function.
Drawings
The accompanying drawings are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the example serve to explain the principles of the invention and not to limit the invention.
Fig. 1 is a first flowchart illustrating a method for inserting an advertisement according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating a method for inserting an advertisement according to an embodiment of the present invention;
fig. 3 is a first block diagram of an apparatus for inserting an advertisement according to an embodiment of the present invention;
fig. 4 is a block diagram of an apparatus for inserting an advertisement according to an embodiment of the present invention;
fig. 5 is a block diagram of an apparatus for inserting an advertisement according to an embodiment of the present invention;
fig. 6 is a block diagram of a system for inserting an advertisement according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and examples. It should be noted that the embodiments and features of the embodiments in the present application may be arbitrarily combined with each other without conflict.
Example one
To solve the problems in the prior art, an embodiment of the present invention provides a method for inserting an advertisement, and fig. 1 is a first flowchart of the method for inserting an advertisement, as shown in fig. 1, the method includes the following processing steps:
step 101: and acquiring a playing address of the video program, and sending the playing address of the video program to an advertisement system, wherein the playing address is used for the advertisement system to inquire whether the advertisement corresponding to the video program exists.
The set-top box is a built-in browser and a player, can access the EPG template page, can access the media server of the capability platform after obtaining the playing address of the video program, and can decode and play after obtaining the media stream. The set-top box intercepts the playing address, and the advertisement system inquires whether the playing address and the user have advertisement information.
Step 102: receiving a session identifier returned by an advertisement system under the condition that the information of the advertisement is inquired, and sending the session identifier to an advertisement broadcasting control page, wherein the session identifier is used for the advertisement broadcasting control page to acquire a list of the advertisement; and receiving an advertisement request instruction for playing the advertisement, which is sent after the advertisement playing control page obtains the list of the advertisement.
If the advertisement system inquires that the advertisement information exists, the set top box accesses a preset advertisement broadcasting control page to realize the operation and the presentation of the subsequent advertisement request.
Step 103: and playing the advertisement according to the advertisement request instruction.
Further, after playing the advertisement according to the advertisement request instruction, the method further includes: receiving a video request instruction for playing the video program, which is sent after the advertisement playing identifier is added to the advertisement playing control page; and playing the video program according to the video request instruction.
Example two
An embodiment of the present invention further provides a method for inserting an advertisement, and fig. 2 is a schematic flow chart of the method for inserting an advertisement provided in the embodiment of the present invention, as shown in fig. 2, the method includes the following processing steps:
step 201: receiving a playing address of a video program sent by a set top box;
step 202: inquiring whether the information of the advertisement corresponding to the video program exists according to the playing address of the video program;
step 203: and sending the session identifier to the set top box under the condition that the information of the advertisement is inquired, wherein the session identifier is used for acquiring a list of the advertisement by the advertisement broadcasting control page after the advertisement broadcasting control page receives the session identifier sent by the set top box, the list of the advertisement is used for sending an advertisement request instruction for broadcasting the advertisement to the set top box by the advertisement broadcasting control page, and the advertisement request instruction is used for broadcasting the advertisement by the set top box.
The advertisement system is responsible for making and putting advertisement content, analyzing the playing address sent by the set top box, feeding back whether advertisement information and an advertisement session identifier exist or not, processing an advertisement list query request of an advertisement playing control page and returning a result.
Further, the information of whether the advertisement corresponding to the video program exists or not according to the broadcast address of the video program includes: and analyzing the video number, the capability platform mark, the feature information and the media type of the video program in the playing address, and inquiring whether the information of the advertisement exists or not by combining the account information.
When playing video programs, different EPG manufacturers can generate different video playing addresses, and the method has diversity. The set-top box sends the playing addresses with diversity to the advertisement system for analysis, and the advertisement system can accurately analyze the attributive ability platform, the feature information and the media types according to the playing addresses. The analysis processing is self-learning, and the unknown playing addresses are collected and classified, and the identification of each parameter in the new addresses is realized through configuration. The advertisement system can comprehensively judge whether the advertisement is delivered or not according to the capability platform mark, the feature film information, the media type and the user information, and if the advertisement is delivered, the advertisement session mark is returned to the set top box. The advertisement system may process the request for the advertisement broadcast control page and return a specific advertisement listing to the broadcast control page.
EXAMPLE III
An embodiment of the present invention further provides an apparatus for inserting an advertisement, and fig. 3 is a block diagram of the apparatus for inserting an advertisement, as shown in fig. 3, the apparatus includes:
the acquiring module 31 is configured to acquire a playing address of the video program and send the playing address of the video program to the advertisement system, where the playing address is used for the advertisement system to query whether there is information about an advertisement corresponding to the video program;
the first receiving module 32 is configured to receive a session identifier returned when the advertisement system queries information that there is an advertisement, and send the session identifier to the advertisement playing control page, where the session identifier is used for the advertisement playing control page to obtain a list of advertisements; receiving an advertisement request instruction for playing the advertisement, which is sent after the advertisement playing control page obtains the list of the advertisement;
the first playing module 33 is configured to play the advertisement according to the advertisement request instruction.
Further, the apparatus further comprises:
the second receiving module 34 is configured to receive a video request instruction for playing the video program, which is sent after the advertisement playing identifier is added to the advertisement playing control page;
and a second playing module 35, configured to play the video program according to the video request instruction.
Example four
An embodiment of the present invention further provides an apparatus for inserting an advertisement, and fig. 4 is a block diagram of the apparatus for inserting an advertisement, shown in fig. 4, where the apparatus includes:
a receiving module 41, configured to receive a play address of a video program sent by a set top box;
the query module 42 is configured to query whether there is information of an advertisement corresponding to the video program according to the playing address of the video program;
and a sending module 43, configured to send the session identifier to the set-top box when the information about the advertisement is found, where the session identifier is used for obtaining a list of the advertisement by the advertisement playing control page after the advertisement playing control page receives the session identifier sent by the set-top box, where the list of the advertisement is used for the advertisement playing control page to send an advertisement request instruction for playing the advertisement to the set-top box, and the advertisement request instruction is used for the set-top box to play the advertisement.
Further, fig. 5 is a block diagram of an apparatus for inserting an advertisement according to an embodiment of the present invention, as shown in fig. 5, the query module 42 includes:
the parsing unit 51 is used for parsing the video number, the capability platform mark, the feature information and the media type of the video program in the playing address;
and the judging unit 52 is configured to judge whether there is any advertisement information in combination with the account information.
EXAMPLE five
An embodiment of the present invention further provides a system for inserting an advertisement, fig. 6 is a block diagram of the system for inserting an advertisement according to the embodiment of the present invention, and as shown in fig. 6, the system includes: a set-top box 61, an advertising system 62 and an advertising control page 63, wherein,
the set top box 61 is used for acquiring the playing address of the video program and sending the playing address of the video program to the advertisement system;
the set-top box is a built-in browser and a player, can access the EPG template page, can access the media server of the capability platform after obtaining the playing address of the video program, and can decode and play after obtaining the media stream. The set-top box intercepts the playing address, and the advertisement system inquires whether the playing address and the user have advertisement information.
The advertisement system 62 is configured to query whether there is information about an advertisement corresponding to the video program according to the received broadcast address of the video program, and send a session identifier to the set top box when the information about the advertisement is queried;
when playing video programs, different EPG manufacturers can generate different video playing addresses, and the method has diversity. The set-top box sends the playing addresses with diversity to the advertisement system for analysis, and the advertisement system can accurately analyze the attributive ability platform, the feature information and the media types according to the playing addresses. The analysis processing is self-learning, and the unknown playing addresses are collected and classified, and the identification of each parameter in the new addresses is realized through configuration. The advertisement system can comprehensively judge whether the advertisement is delivered or not according to the capability platform mark, the feature film information, the media type and the user information, and if the advertisement is delivered, the advertisement session mark is returned to the set top box. The advertisement system may process the request for the advertisement broadcast control page and return a specific advertisement listing to the broadcast control page.
If the advertisement system inquires that the advertisement information exists, the set top box accesses a preset advertisement broadcasting control page to realize the operation and the presentation of the subsequent advertisement request. The advertisement system is responsible for making and putting advertisement content, analyzing the playing address sent by the set top box, feeding back whether advertisement information and an advertisement session identifier exist or not, processing an advertisement list query request of an advertisement playing control page and returning a result.
The set top box 61 is further configured to send the received session identifier to an advertisement playing control page;
the advertisement broadcasting control page 63 is used for acquiring a list of advertisements according to the received session identifier and sending an advertisement request instruction for broadcasting the advertisements to the set-top box;
after the advertisement playing control page receives the skip of the set top box, the advertisement playing control page inquires an advertisement system and obtains an advertisement list, and sends an advertisement playing request instruction to the set top box to control the set top box to present advertisements, such as pictures or videos.
The set-top box 61 is further configured to play the advertisement according to the advertisement request instruction.
Further, the advertisement playing control page 63 is further configured to provide an interactive interface, where the interactive interface is configured to receive a jump instruction to jump from an advertisement to a large graph, a link, or another page, and jump from the advertisement to the large graph, the link, or another page according to the jump instruction; or the interactive interface is further used for receiving a closing instruction for closing the advertisement and closing the advertisement according to the closing instruction.
The ad control page provides an interactive interface that allows a user to click on an ad to jump to a large map, link, or other page and allows the ad information to be closed.
The embodiment of the invention also provides a storage medium. Alternatively, in this embodiment, the storage medium may be configured to store program codes for executing the steps of the above method embodiments.
Optionally, the storage medium is further arranged to store program code for performing the steps of the above described method embodiments.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
Optionally, in this embodiment, the set-top box executes the steps of the method of the above embodiments according to the program code stored in the storage medium.
Optionally, the specific examples in this embodiment may refer to the examples described in the above method embodiment and optional implementation, and this embodiment is not described herein again.
Although the embodiments of the present invention have been described above, the above description is only for the convenience of understanding the present invention, and is not intended to limit the present invention. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (8)
1. A method of inserting an advertisement, comprising:
acquiring a playing address of a video program, and sending the playing address of the video program to an advertisement system, wherein the playing address is used for the advertisement system to inquire whether the advertisement corresponding to the video program exists;
receiving a session identifier returned by the advertisement system under the condition that the advertisement information is inquired, sending the session identifier to an advertisement broadcasting control page,
the session identifier is used for the advertisement playing control page to acquire the list of the advertisement; receiving an advertisement request instruction for playing the advertisement, which is sent after the advertisement playing control page obtains the list of the advertisement;
playing the advertisement according to the advertisement request instruction;
receiving a video request instruction for playing the video program, which is sent after the advertisement playing control page adds the advertisement playing identifier;
and playing the video program according to the video request instruction.
2. A method of inserting an advertisement, comprising:
receiving a playing address of a video program sent by a set top box;
inquiring whether the information of the advertisement corresponding to the video program exists according to the playing address of the video program;
sending a session identifier to the set top box when the information of the advertisement is inquired, wherein the session identifier is used for acquiring a list of the advertisement by an advertisement playing control page after the advertisement playing control page receives the session identifier sent by the set top box, the list of the advertisement is used for the advertisement playing control page to send an advertisement request instruction for playing the advertisement to the set top box, and the advertisement request instruction is used for the set top box to play the advertisement;
and sending a video request instruction for playing the video program after the advertisement playing identifier is added, wherein the video request instruction is used for the set top box to play the video program according to the video request instruction.
3. The method of claim 2, wherein the querying whether there is any advertisement information corresponding to the video program according to the broadcast address of the video program comprises:
and analyzing the video number, the capability platform mark, the feature information and the media type of the video program in the playing address, and inquiring whether the advertisement information exists or not by combining account information.
4. An apparatus for inserting an advertisement, comprising:
the system comprises an acquisition module, a display module and an advertisement module, wherein the acquisition module is used for acquiring a playing address of a video program and sending the playing address of the video program to an advertisement system, and the playing address is used for the advertisement system to inquire whether the advertisement information corresponding to the video program exists or not;
the first receiving module is used for receiving a session identifier returned by the advertisement system when the information of the advertisement is inquired, and sending the session identifier to an advertisement broadcasting control page, wherein the session identifier is used for the advertisement broadcasting control page to obtain a list of the advertisement; receiving an advertisement request instruction for playing the advertisement, which is sent after the advertisement playing control page obtains the list of the advertisement;
the first playing module is used for playing the advertisement according to the advertisement request instruction;
the second receiving module is used for receiving a video request instruction for playing the video program, which is sent after the advertisement playing control page adds the advertisement playing identifier;
and the second playing module is used for playing the video program according to the video request instruction.
5. An apparatus for inserting an advertisement, comprising:
the receiving module is used for receiving the playing address of the video program sent by the set top box;
the query module is used for querying whether the information of the advertisement corresponding to the video program exists according to the playing address of the video program;
a sending module, configured to send a session identifier to the set top box when the information of the advertisement is queried, where the session identifier is used for obtaining, by an advertisement playing control page, a list of the advertisement after the session identifier sent by the set top box is received by the advertisement playing control page, where the list of the advertisement is used for the advertisement playing control page to send an advertisement request instruction for playing the advertisement to the set top box, and the advertisement request instruction is used for the set top box to play the advertisement; and sending a video request instruction for playing the video program after the advertisement playing identifier is added, wherein the video request instruction is used for the set top box to play the video program according to the video request instruction.
6. The apparatus of claim 5, wherein the query module comprises:
the analyzing unit is used for analyzing the video number, the capability platform mark, the feature information and the media type of the video program in the playing address;
and the judging unit is used for judging whether the advertisement information exists or not by combining the account information.
7. A system for inserting advertisement is characterized in that the system comprises a set-top box, an advertisement system and an advertisement playing control page, wherein,
the set top box is used for acquiring a playing address of a video program and sending the playing address of the video program to the advertisement system;
the advertisement system is used for inquiring whether the information of the advertisement corresponding to the video program exists according to the received playing address of the video program, and sending a session identifier to the set top box under the condition that the information of the advertisement exists;
the set-top box is further used for sending the received session identifier to the advertisement broadcasting control page;
the advertisement playing control page is used for acquiring the list of the advertisement according to the received session identifier and sending an advertisement request instruction for playing the advertisement to the set top box;
the set-top box is also used for playing the advertisement according to the advertisement request instruction; receiving a video request instruction for playing the video program, which is sent after the advertisement playing control page adds the advertisement playing identifier; and playing the video program according to the video request instruction.
8. The system of claim 7, wherein the advertisement playback page is further configured to provide an interactive interface, wherein the interactive interface is configured to receive a jump instruction to jump from the advertisement to a large graph, link, or other page, and jump from the advertisement to a large graph, link, or other page according to the jump instruction; or, the interactive interface is further configured to receive a closing instruction for closing the advertisement, and close the advertisement according to the closing instruction.
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| CN201610843360.7A CN107864403B (en) | 2016-09-22 | 2016-09-22 | Method, device and system for inserting advertisement |
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| CN201610843360.7A CN107864403B (en) | 2016-09-22 | 2016-09-22 | Method, device and system for inserting advertisement |
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| CN109309852B (en) * | 2018-11-06 | 2022-05-27 | 杨富山 | Video advertisement processing method, terminal and medium |
| CN111163355A (en) * | 2019-12-27 | 2020-05-15 | 深圳市九洲电器有限公司 | Advertisement playing method, device and system |
| CN115225932A (en) * | 2021-04-20 | 2022-10-21 | 上海哔哩哔哩科技有限公司 | Advertisement processing system and method |
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