CN115225932A - Advertisement processing system and method - Google Patents

Advertisement processing system and method Download PDF

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Publication number
CN115225932A
CN115225932A CN202110426484.6A CN202110426484A CN115225932A CN 115225932 A CN115225932 A CN 115225932A CN 202110426484 A CN202110426484 A CN 202110426484A CN 115225932 A CN115225932 A CN 115225932A
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CN
China
Prior art keywords
advertisement
video
displayed
identification information
played
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Pending
Application number
CN202110426484.6A
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Chinese (zh)
Inventor
张亚昆
李玲
文伟
叶盛
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Shanghai Bilibili Technology Co Ltd
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Shanghai Bilibili Technology Co Ltd
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Priority to CN202110426484.6A priority Critical patent/CN115225932A/en
Publication of CN115225932A publication Critical patent/CN115225932A/en
Pending legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The embodiment of the application provides an advertisement processing system and method, wherein the advertisement processing method comprises the following steps: receiving an acquisition request of advertisement configuration information, wherein the acquisition request comprises first identification information of a target video, inquiring and returning the advertisement configuration information of the target video according to the first identification information, receiving an inquiry request of advertisement data, wherein the inquiry request carries second identification information of a video unit to be played in the target video, inquiring and returning the advertisement data of the video unit to be played according to the second identification information.

Description

Advertisement processing system and method
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to an advertisement processing system. One or more embodiments of the present application also relate to an advertisement processing method, an advertisement processing apparatus, a computing device, and a computer-readable storage medium.
Background
Advertising is a means of publicizing and widely delivering information to the public through a certain form of media for a specific need. The advertisement in the narrow sense, also called commercial advertisement, is an advertisement for profit, and is an important means for communicating information between the product producer, the operator and the consumer, and the main purpose is to increase economic benefits.
In order to meet the requirements of some manufacturers during the process of playing the video, advertisement video clips of specific manufacturers may be inserted, for example, if advertisements in the forms of brand marks, brand names, brand advertisement words, and the like need to be inserted in the video, the advertisements are generally made into video clips, inserted into the target video, and can be played at specific time points.
However, when the advertisement video segment needs to be inserted into the target video, in order to ensure that the user can see the complete video content, the target video is generally paused, that is, the user cannot watch the target video and the advertisement video segment simultaneously when watching the advertisement video segment, which may waste the user time, reduce the video watching efficiency, reduce the satisfaction of the user in watching the target video, and particularly when the user watches some wonderful moments in the target video, have a very bad influence on the user.
Disclosure of Invention
In view of this, the present application provides an advertisement processing system. One or more embodiments of the present application relate to an advertisement processing method, an advertisement processing apparatus, a computing device, and a computer-readable storage medium, so as to solve the technical defect in the prior art that a user passively receives advertisement content by pausing playing video content and forcibly playing an advertisement, that is, an advertisement and a video cannot be played simultaneously, thereby reducing video viewing efficiency.
According to a first aspect of embodiments of the present application, there is provided an advertisement processing system, including:
the system comprises a client, a video server and an advertisement server;
the client is configured to send an acquisition request of advertisement configuration information to the video server, wherein the acquisition request comprises first identification information of a target video, receive the advertisement configuration information of the target video returned by the video server, send an inquiry request of advertisement data to the advertisement server under the condition that it is determined that an advertisement to be displayed associated with the target video exists according to the advertisement configuration information, the inquiry request carries second identification information of a video unit to be played of the target video, receive the advertisement data of the video unit to be played returned by the advertisement server, generate an advertisement to be displayed according to the advertisement data, and display the advertisement to be displayed according to an advertisement display rule contained in the advertisement data;
the video server is configured to receive the acquisition request, forward the acquisition request to the advertisement server, receive advertisement configuration information of the target video returned by the advertisement server, and return the advertisement configuration information to the client, wherein the advertisement configuration information includes second identification information of a video unit to be played in the target video;
the advertisement server is configured to receive the acquisition request, query and return advertisement configuration information of the target video according to the first identification information, receive the query request, query advertisement data of the video unit to be played according to the second identification information, and return a query result to the client.
According to a second aspect of the embodiments of the present application, there is provided an advertisement processing method, including:
receiving an acquisition request of advertisement configuration information, wherein the acquisition request comprises first identification information of a target video;
inquiring advertisement configuration information of the target video according to the first identification information and returning;
receiving an inquiry request of advertisement data, wherein the inquiry request carries second identification information of a video unit to be played in the target video;
and inquiring the advertisement data of the video unit to be played according to the second identification information and returning.
According to a third aspect of embodiments of the present application, there is provided an advertisement processing apparatus including:
the first receiving module is configured to receive an acquisition request of advertisement configuration information, wherein the acquisition request comprises first identification information of a target video;
the first query module is configured to query the advertisement configuration information of the target video according to the first identification information and return the advertisement configuration information;
a second receiving module, configured to receive an inquiry request of advertisement data, where the inquiry request carries second identification information of a video unit to be played in the target video;
and the second query module is configured to query the advertisement data of the video unit to be played according to the second identification information and return the advertisement data.
According to a fourth aspect of embodiments of the present application, there is provided an advertisement processing method, including:
sending an acquisition request of advertisement configuration information, wherein the acquisition request comprises first identification information of a target video;
receiving advertisement configuration information of the target video obtained by inquiring according to the first identification information;
under the condition that the advertisement to be displayed related to the target video is determined to exist according to the advertisement configuration information, sending an inquiry request of advertisement data, wherein the inquiry request carries second identification information of a video unit to be played of the target video;
receiving advertisement data of the video unit to be played, which is obtained by inquiring according to the second identification information;
and generating the advertisement to be displayed according to the advertisement data, and displaying the advertisement to be displayed according to the advertisement display rule contained in the advertisement data.
According to a fifth aspect of embodiments of the present application, there is provided an advertisement processing apparatus including:
the system comprises a first sending module, a second sending module and a first display module, wherein the first sending module is configured to send an acquisition request of advertisement configuration information, and the acquisition request comprises first identification information of a target video;
a first receiving module configured to receive advertisement configuration information of the target video obtained according to the first identification information query;
the second sending module is configured to send an inquiry request of advertisement data under the condition that the advertisement to be displayed associated with the target video is determined to exist according to the advertisement configuration information, wherein the inquiry request carries second identification information of a video unit to be played of the target video;
the second receiving module is configured to receive the advertisement data of the video unit to be played, which is obtained according to the second identification information query;
and the display module is configured to generate the advertisement to be displayed according to the advertisement data and display the advertisement to be displayed according to the advertisement display rule contained in the advertisement data.
According to a sixth aspect of the embodiments of the present application, there is provided an advertisement processing method, including:
receiving an acquisition request of advertisement configuration information submitted by a target video, wherein the acquisition request carries first identification information of the target video;
forwarding the acquisition request of the advertisement configuration information, and receiving the advertisement configuration information of the target video acquired according to the first identification information;
and returning the advertisement configuration information.
According to a seventh aspect of an embodiment of the present application, there is provided an advertisement processing apparatus including:
the system comprises a receiving module, a sending module and a receiving module, wherein the receiving module is configured to receive an acquisition request of advertisement configuration information submitted by a target video, and the acquisition request carries first identification information of the target video;
the forwarding module is configured to forward the acquisition request of the advertisement configuration information and receive the advertisement configuration information of the target video acquired according to the first identification information query;
a return module configured to return the advertisement configuration information.
According to an eighth aspect of embodiments herein, there is provided a computing device comprising:
a memory and a processor;
the memory is configured to store computer-executable instructions and the processor is configured to execute the computer-executable instructions, wherein the processor implements the steps of the advertisement processing method when executing the computer-executable instructions.
According to a ninth aspect of embodiments herein, there is provided a computer-readable storage medium storing computer-executable instructions that, when executed by a processor, implement the steps of the advertisement processing method.
An embodiment of the application realizes an advertisement processing system and method, wherein the advertisement processing method comprises sending an acquisition request of advertisement configuration information, wherein the acquisition request comprises first identification information of a target video, receiving the advertisement configuration information of the target video obtained by inquiring according to the first identification information, sending an inquiry request of advertisement data under the condition that the advertisement to be displayed associated with the target video is determined to exist according to the advertisement configuration information, wherein the inquiry request carries second identification information of a video unit to be played of the target video, receiving the advertisement data of the video unit to be played, which is obtained by inquiring according to the second identification information, generating the advertisement to be displayed according to the advertisement data, and displaying the advertisement to be displayed according to an advertisement display rule contained in the advertisement data.
According to the method and the device for displaying the advertisement, the advertisement display is carried out in the form of the bullet screen, the current paster type advertisement is replaced, the user can enter the corresponding advertisement detail page by actively clicking the bullet screen, the user is not passively accepted in the form of forced playing, and the user experience is good. In addition, the advertisement is displayed in a bullet screen mode, so that the relevant advertisement can be displayed for the user while the video playing content is not interrupted, the video watching efficiency of the user is improved, and the video watching experience is improved.
Drawings
FIG. 1 is an architecture diagram of an advertisement processing system provided by one embodiment of the present application;
FIG. 2 is a flow chart of a first advertisement processing method according to an embodiment of the present application;
FIG. 3 is a schematic diagram of an advertisement processing procedure provided by an embodiment of the present application;
FIG. 4 is a schematic structural diagram of a first advertisement processing device according to an embodiment of the present application;
FIG. 5 is a flow diagram of a second method for advertisement processing according to an embodiment of the present application;
FIG. 6 is a schematic diagram of another advertisement processing procedure provided in one embodiment of the present application;
FIG. 7 is a schematic structural diagram of a second advertisement processing device according to an embodiment of the present application;
FIG. 8 is a flow diagram of a third method of advertisement processing provided by one embodiment of the present application;
FIG. 9 is a schematic structural diagram of a third advertisement processing device according to an embodiment of the present application;
FIG. 10 is an interaction diagram of the advertisement processing process provided by an embodiment of the present application;
fig. 11 is a block diagram of a computing device according to an embodiment of the present application.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.
The terminology used in the one or more embodiments of the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the one or more embodiments of the present application. As used in one or more embodiments of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present application refers to and encompasses any and all possible combinations of one or more of the associated listed items.
It will be understood that, although the terms first, second, etc. may be used herein in one or more embodiments of the present application to describe various information, these information should not be limited by these terms. These terms are only used to distinguish one type of information from another. For example, a first aspect may be termed a second aspect, and, similarly, a second aspect may be termed a first aspect, without departing from the scope of one or more embodiments of the present application. The word "if," as used herein, may be interpreted as "at … …" or "at … …" or "in response to a determination," depending on the context.
First, the noun terms to which one or more embodiments of the present application relate are explained.
DFM: the Danmaku Flame Master is an open source barrage parsing drawing engine project on the Android, and is also an open source barrage engine (blaze barrage) on the Android.
In the present application, an advertisement processing system is provided. One or more embodiments of the present application relate to an advertisement processing method, an advertisement processing apparatus, a computing device, and a computer-readable storage medium, which are described in detail in the following embodiments one by one.
The advertisement processing system and the method provided by the embodiment of the application can be applied to any field in which advertisement putting can be carried out, such as advertisement putting in a live broadcast field, advertisement putting in an audio field, advertisement putting in a video field and the like; for convenience of understanding, the embodiment of the present application takes the application of the bullet screen processing method to advertisement delivery in the video field as an example, but is not limited to this.
In specific implementation, the advertisement of the embodiment of the present application may be presented on clients such as a large-scale video playing device, a game console, a desktop computer, a smart phone, a tablet computer, an MP3 (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3) player, an MP4 (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4) player, a laptop portable computer, an e-book reader, and other display terminals.
In addition, the advertisement of the embodiment of the application can be applied to any video and audio capable of presenting advertisements, for example, the advertisement can be presented in a video of a live broadcast or a recorded broadcast, and the advertisement can be presented in an audio of on-line or off-line listening to songs, listening to books and the like, and the advertisement can be presented in a bullet screen mode.
Referring to fig. 1, fig. 1 illustrates an architecture diagram of an advertisement processing system according to an embodiment of the present application, including:
a client 102, a video server 104, and an advertising server 106;
the client 102 is configured to send an acquisition request of advertisement configuration information to the video server 104, where the acquisition request includes first identification information of a target video, receive advertisement configuration information of the target video returned by the video server 104, send an inquiry request of advertisement data to the advertisement server 106 when it is determined that there is an advertisement to be displayed associated with the target video according to the advertisement configuration information, where the inquiry request includes second identification information of a video unit to be played of the target video, receive advertisement data of the video unit to be played returned by the advertisement server, generate an advertisement to be displayed according to the advertisement data, and display the advertisement to be displayed according to an advertisement display rule included in the advertisement data;
the video server 104 is configured to receive the acquisition request, forward the acquisition request to the advertisement server 106, receive advertisement configuration information of the target video returned by the advertisement server 106, and return the advertisement configuration information to the client 102, where the advertisement configuration information includes second identification information of a video unit to be played in the target video;
the advertisement server 106 is configured to receive the obtaining request, query and return advertisement configuration information of the target video according to the first identification information, receive the query request, query advertisement data of the video unit to be played according to the second identification information, and return a query result to the client 102.
In fig. 1, a first user (a user who places an advertisement in a video, for example, a UP host) posts a posting through a posting management page of an advertisement server, that is, the UP host specifies a commodity to be advertised, the advertisement may be displayed in a pop-UP screen, and specifies information of a video where the advertisement is placed, a display time node, a display duration, and the like of the advertisement in the video, which are stored in an advertisement database, where the stored information includes, but is not limited to, an avid, a cid, a video link address, an advertisement noun, an advertisement height, an advertisement duration, an advertisement time point, pop-UP screen UI information, and the like. Wherein, avid is a pure number, as 123456, corresponding to the manuscript id of the manuscript stored in the video playing platform, and each video has a unique manuscript id; one or more cid can be arranged under each manuscript avid, each cid uniquely corresponds to one video file, and a user can obtain a playing address of the video file from an advertisement service end through the cid.
A second user (a user watching a video) sends an information query request to a main station video page interface of a video server through a client so as to query all information about a target manuscript (a target video) according to identification information (avid) of the manuscript, and specifically, an acquisition request of advertisement configuration information can be sent to the video server through the client so as to determine whether the target video contains an advertisement to be displayed; after receiving the request, the video server sends an inquiry request to the advertisement server according to the avid, the advertisement server inquires the relevant information of the target manuscript in an advertisement database, the advertisement server encapsulates the inquired result into advertisement configuration information and returns the advertisement configuration information to the video server, and the video server returns the advertisement configuration information to the client. Wherein, the advertisement configuration information comprises: 1) Whether the prompt information of the advertisement is to be displayed or not is provided in the manuscript corresponding to the avid;
2) Which cid corresponding to the avid has the advertisement to be shown; 3) Video playing addresses and the like.
After receiving the advertisement configuration information, the client determines which episodes corresponding to the cid are to be displayed with the advertisements according to the advertisement configuration information, and in the process of playing the episodes, the client can send an inquiry request of advertisement data to the advertisement server according to the avid and the cid of the episode, and the advertisement server inquires the advertisement data in the advertisement database according to the avid and the cid of the episode and returns the inquiry result to the client.
After receiving the advertisement data, the client encapsulates the advertisement data into a bullet screen model supported by DFM, and then renders to generate an advertisement to be displayed and adds the advertisement to a bullet screen layer view; and when the corresponding episode of the client is played to the designated time, displaying the advertisement to be displayed in a bullet screen mode through the bullet screen layer view.
According to the method and the device for displaying the advertisement, the advertisement display is carried out in the form of the bullet screen, the current patch type advertisement is replaced, the user can enter the corresponding advertisement detail page through actively clicking the bullet screen instead of allowing the user to receive the advertisement details page passively in a forced playing mode, and the user experience is good. In addition, show the advertisement through the form of barrage to guarantee when not interrupting video broadcast content, also can show relevant advertisement to the user, thereby be favorable to promoting user's video and watch efficiency, thereby promote video and watch experience.
Referring to fig. 2, fig. 2 is a flowchart illustrating an advertisement processing method according to an embodiment of the present application, including the following steps:
step 202, receiving an acquisition request of advertisement configuration information, wherein the acquisition request includes first identification information of a target video.
Specifically, the advertisement processing method provided by the embodiment of the application is applied to the advertisement server, the advertisement server is used for storing advertisement configuration information and advertisement data of a target video, and the client can acquire the advertisement data from the advertisement server in the process of video playing so as to display the advertisement in a bullet screen mode, thereby ensuring that the relevant advertisement can be displayed for a user while video playing content is not interrupted, and being beneficial to improving the video watching efficiency of the user, and improving the video watching experience.
Specifically, a user can send an acquisition request of advertisement configuration information to a video server based on any one target video of a plurality of videos to be played displayed by a client, and after receiving the acquisition request, the video server forwards the request to the advertisement server so that the advertisement server queries whether advertisement configuration data associated with the target video exists in an advertisement database.
In specific implementation, before receiving an acquisition request of advertisement configuration information, a user needs to configure advertisement parameters of a video unit to be played, that is, the user sets relevant parameters of an advertisement to be displayed in the video unit to be played in advance, so that the advertisement can be played synchronously based on the parameters in the process of playing the video unit to be played, and the specific parameter configuration process can be realized in the following way:
receiving an advertisement configuration request submitted for a video unit in a target video;
and generating and storing advertisement data associated with the video unit according to the advertisement display template and the advertisement parameters carried in the advertisement configuration request.
Specifically, a user may configure advertisement parameters through an advertisement posting management page of an advertisement server, specifically, an advertisement presentation style (advertisement presentation template) of an advertisement to be presented may be selected through the advertisement posting management page, advertisement text content and advertisement pictures are added to the advertisement posting management page, then a target video for presenting the advertisement to be presented is selected, and after the target video is selected, parameters such as a playing time node of the advertisement and an advertisement playing duration may be set in the target video.
After the advertisement display style and the advertisement configuration parameter are set, the data can be stored to an advertisement database as advertisement configuration data.
A schematic diagram of an advertisement processing process provided in an embodiment of the present application is shown in fig. 3, where the configuration process may be divided into three steps, a first step is a selection style, three advertisement display styles are displayed in an advertisement posting management page shown in fig. 3, and a user may select any one of the three advertisement display styles as an advertisement display style of an advertisement to be displayed;
after the style selection is finished, the second step can be carried out, namely, the advertisement is edited, specifically, the advertisement file is required to be edited and the advertisement picture is selected, wherein the advertisement picture can be selected as the advertisement picture from the commodity pictures generated in advance by a user, or the advertisement picture is added by the user in a self-defining way, and the advertisement picture can be specifically determined according to the actual requirement without limitation;
after the step of editing the advertisement is completed, the third step, namely selecting the video, can be continued, and this step requires the user to select the target video for playing the advertisement, and set the playing time point and the playing duration of the advertisement in the target video. The target video may be a video pre-stored by the client, or a video generated by the user through self-shooting, and is determined according to actual requirements, which is not limited herein.
In addition, in practical applications, there may be some customized advertisement documents that include non-compliant content, such as too many words in the document, sensitive words in the document content, and so on. Therefore, in order to ensure the usability of the user-defined advertisement file, the embodiment of the application can be used for auditing the user-defined advertisement file.
The user-defined advertisement file and the advertisement picture are often interesting and higher, and the form is novel, attract other users more easily, have improved the popularization effect of advertisement, in addition, participate in the advertisement design through the mobilization user, are favorable to improving user's participation and experience, are favorable to increasing the propagation range of advertisement simultaneously.
And step 204, inquiring the advertisement configuration information of the target video according to the first identification information and returning.
Specifically, after receiving the acquisition request, the advertisement server queries whether advertisement configuration data associated with the target video exists in an advertisement database according to first identification information of the target video carried in the acquisition request, returns the advertisement configuration data to the video server, returns the advertisement configuration data to the client by the video server, and determines whether the advertisement to be displayed exists in the target video and which video units to be displayed exist in the target video according to the advertisement configuration data by the client, so that the advertisement data can be acquired from the advertisement server while the video units to be displayed in the target video are played, and the advertisement can be played in a bullet screen mode synchronously in the playing process of the video units to be played.
Step 206, receiving an inquiry request of advertisement data, where the inquiry request carries second identification information of a video unit to be played in the target video.
Specifically, after receiving advertisement configuration information returned by the video server, the client determines which episodes corresponding to the episodes have advertisement barrages according to the advertisement configuration information, and in the process of playing the episodes, may request the advertisement server for inquiring advertisement data according to the avid and the episodes, and request the advertisement server for inquiring the playing address of the episode according to the episodes of the episode.
In specific implementation, the query request carries first identification information of the target video; after receiving the submitted query request of the advertisement data, the following operations can be further executed:
inquiring advertisement configuration information associated with the target video according to the first identification information;
determining whether advertisement data associated with the video unit to be played exists according to the advertisement configuration information and the second identification information;
and if so, inquiring the advertisement data of the video unit to be played according to the second identification information and returning.
Specifically, after receiving an acquisition request of advertisement data sent by a client, an advertisement server needs to query advertisement configuration information associated with a target video according to first identification information of the target video carried in the acquisition request, and determine whether the target video carries advertisements to be displayed and which video units to be played in the target video have the advertisements to be displayed according to the advertisement configuration information so as to determine whether the video units to be played corresponding to the second identification information have the advertisements to be displayed; if the second identification information exists, the advertisement data of the video unit to be played can be inquired in an advertisement database according to the second identification information.
And step 208, inquiring the advertisement data of the video unit to be played according to the second identification information and returning.
Specifically, after receiving the query request of the advertisement data, the advertisement server queries the advertisement data in the advertisement database according to the avid and the cid of the episode, and returns the query result to the client.
In addition, according to the second identification information, the advertisement data of the video unit to be played is inquired and returned, and the method can also be realized through the following modes:
inquiring the advertisement data of the video unit to be played according to the second identification information;
determining the number of advertisements to be displayed associated with the video unit to be played according to the advertisement data;
if the number of the advertisements to be displayed is equal to 1, returning the advertisement data;
if the number of the advertisements to be displayed is more than 1, generating a list display template of the advertisement list according to advertisement parameters in the advertisement data of the advertisements to be displayed;
and returning the list display template and the advertisement data.
Specifically, after receiving an inquiry request of advertisement data of a client, the advertisement server may inquire the advertisement data of the video unit to be played according to the second identification information of the video unit to be played carried in the inquiry request, and determine the number of advertisements to be displayed associated with the video unit to be played according to the advertisement data, so as to determine the display mode of the advertisements to be displayed on the client according to the number.
If the number of the advertisements to be displayed is equal to 1, directly returning the advertisement data to the client, wherein the client can directly display the advertisement detail page of the advertisements to be displayed in a bullet screen mode; if the number of the advertisements to be displayed is greater than 1, a list display template of an advertisement list can be generated according to the number of the advertisements to be displayed and/or advertisement parameters, and the list display template and the advertisement data are returned to the client, so that the client displays the advertisements to be displayed in a bullet screen list mode according to the list display template.
According to the method and the device for displaying the advertisement, the advertisement display is carried out in the form of the bullet screen, the current paster type advertisement is replaced, the user can enter the corresponding advertisement detail page by actively clicking the bullet screen, the user is not passively accepted in the form of forced playing, and the user experience is good. In addition, the advertisement is displayed in a bullet screen mode, so that the relevant advertisement can be displayed for the user while the video playing content is not interrupted, the video watching efficiency of the user is improved, and the video watching experience is improved.
Corresponding to the above method embodiment, the present application further provides an advertisement processing apparatus embodiment, and fig. 4 shows a schematic structural diagram of an advertisement processing apparatus provided in an embodiment of the present application. As shown in fig. 4, the apparatus includes:
a first receiving module 402, configured to receive an acquisition request of advertisement configuration information, where the acquisition request includes first identification information of a target video;
a first query module 404 configured to query and return advertisement configuration information of the target video according to the first identification information;
a second receiving module 406, configured to receive an inquiry request of advertisement data, where the inquiry request carries second identification information of a video unit to be played in the target video;
and a second query module 408 configured to query and return the advertisement data of the video unit to be played according to the second identification information.
Optionally, the advertisement processing apparatus further includes:
a third receiving module configured to receive an advertisement configuration request submitted for a video unit in a target video;
and the storage module is configured to generate and store advertisement data associated with the video unit according to the advertisement display template and the advertisement parameters carried in the advertisement configuration request.
Optionally, the query request carries first identification information of the target video, and the advertisement processing apparatus further includes:
a third query module configured to query advertisement configuration information associated with the target video according to the first identification information;
a determining module configured to determine whether there is advertisement data associated with the video unit to be played according to the advertisement configuration information and the second identification information;
if the operation result of the determination module is yes, the second query module 408 is operated.
Optionally, the second query module 408 includes:
the query sub-module is configured to query the advertisement data of the video unit to be played according to the second identification information;
the determining submodule is configured to determine the number of the advertisements to be displayed related to the video unit to be played according to the advertisement data;
and the first returning submodule is configured to return the advertisement data if the number of the advertisements to be displayed is equal to 1.
Optionally, the second query module 408 further includes:
the generation submodule is configured to generate a list display template of an advertisement list according to advertisement parameters in advertisement data of the advertisements to be displayed if the number of the advertisements to be displayed is greater than 1;
a second return sub-module configured to return the list presentation template and the advertisement data.
The above is an illustrative scheme of an advertisement processing apparatus of the present embodiment. It should be noted that the technical solution of the advertisement processing apparatus and the technical solution of the advertisement processing method belong to the same concept, and for details that are not described in detail in the technical solution of the advertisement processing apparatus, reference may be made to the description of the technical solution of the advertisement processing method.
In the embodiment of the application, in the screen multimedia advertisement industry, when video playing is performed, advertisements are usually played in a spot-cut mode, a common situation is that advertisements are added at a fixed moment of a target video, when the target video is played to the fixed moment, a user jumps to an advertisement playing page, in order to ensure that the user can see complete video content, the target video is generally paused to be played, that is, when the user watches an advertisement video clip, the user cannot watch the target video and the advertisement video clip at the same time, so that the user time can be wasted, the video watching efficiency is reduced, the satisfaction degree of the user watching the target video is reduced, and particularly when the user watches some wonderful moments in the target video, the influence on the user is very bad.
Based on this, this application embodiment shows the advertisement through the form of barrage to ensure when not interrupting the video broadcast content, also can show relevant advertisement to the user, thereby be favorable to promoting user's video and watch efficiency, thereby promote video and watch and experience.
Referring to fig. 5, fig. 5 is a flowchart illustrating an advertisement processing method according to an embodiment of the present application, including the following steps:
step 502, sending an acquisition request of advertisement configuration information, wherein the acquisition request includes first identification information of a target video.
Specifically, the advertisement processing method provided by the embodiment of the application is applied to the client. The user can send a video playing request to the client based on any one target video in a plurality of videos to be played displayed by the client, the client can send an acquisition request of advertisement configuration information to the video server after receiving the video playing request, the video server forwards the acquisition request to the advertisement server, the advertisement server inquires whether advertisement configuration information associated with the target video exists in an advertisement database, and if the advertisement configuration information exists, the advertisement configuration information can be returned to the video server, and the video server returns the advertisement configuration information to the client.
In practical application, a first user (a user who places an advertisement in a video, for example, a UP master) posts a posting through a posting management page of an advertisement server, that is, the UP master specifies a commodity to be advertised, the advertisement may be displayed in a pop-UP screen, and specifies information of a video where the advertisement is placed, a display time node, a display duration and the like of the advertisement in the video, which may be stored in an advertisement database, where the stored information includes, but is not limited to, an avid, a cid, a video link address, an advertisement noun, an advertisement height, an advertisement duration, an advertisement time point, pop-UP screen UI information and the like. Wherein, avid is a pure number, as 123456, corresponding to the manuscript id of the manuscript stored in the video playing platform, and each video has a unique manuscript id; one or more cid can be arranged under each manuscript avid, each cid uniquely corresponds to one video file, and a user can acquire a playing address of the video file from an advertisement service end through the cid.
Specifically, the first identification information is identification information (avid) of a target manuscript of a second user, the second user (a user watching a video) sends an acquisition request of advertisement configuration information to a main station video page interface of a video server through a client, so as to query all information about the manuscript according to the identification information (avid) of the target manuscript (the target video), and specifically, the acquisition request of the advertisement configuration information can be sent to the video server through the client to determine whether the target video contains an advertisement to be displayed; after receiving the request, the video server sends an inquiry request to the advertisement server according to the avid, and the advertisement server inquires the relevant information of the target manuscript in an advertisement database.
Step 504, receiving the advertisement configuration information of the target video obtained according to the first identification information query.
Specifically, the advertisement server encapsulates the inquired result into advertisement configuration information and returns the advertisement configuration information to the video server, and the video server returns the advertisement configuration information to the client. Wherein, the advertisement configuration information comprises: 1) Whether the prompt information of the advertisement is to be displayed or not is provided in the manuscript corresponding to the avid; 2) Which cid corresponding to the avid has the advertisement to be shown; 3) Video playing addresses and the like.
Step 506, sending an inquiry request of advertisement data under the condition that the advertisement to be displayed associated with the target video is determined to exist according to the advertisement configuration information, wherein the inquiry request carries the second identification information of the video unit to be played of the target video.
Specifically, after receiving the advertisement configuration information, the client determines which episodes corresponding to the cids are to be shown with advertisements according to the advertisement configuration information, and in the process of playing the episodes, the client can send an inquiry request of advertisement data to the advertisement server according to the avid and the cids of the episodes, and the advertisement server inquires the advertisement data in the advertisement database according to the avid and the cids of the episodes and returns the inquiry result to the client.
In a specific implementation, an inquiry request of advertisement data may be sent to the advertisement server based on the first identification information and the second identification information, where the advertisement server inquires the advertisement data of the video unit to be played according to the first identification information and the second identification information, and inquires the playing address of the video unit to be played according to the second identification information.
Specifically, the second identification information is cid of an episode in the target video, after receiving advertisement configuration information returned by the video server, the client determines which episodes corresponding to cid have advertisements to be displayed according to the advertisement configuration information, and in the process of playing the episodes, may request the advertisement server for inquiring advertisement data according to avid and cid of the episode, and request the advertisement server for inquiring a playing address of the episode according to cid of the episode.
Step 508, receiving the advertisement data of the video unit to be played, which is obtained by querying according to the second identification information.
Specifically, the advertisement server side inquires advertisement data in an advertisement database according to the avid and the cid of the episode, and returns an inquiry result to the client side.
Step 510, generating an advertisement to be displayed according to the advertisement configuration data, and displaying the advertisement to be displayed according to advertisement display rules contained in the advertisement configuration data.
And during specific implementation, generating the advertisement to be displayed according to the advertisement configuration data, specifically, packaging the advertisement configuration data according to a preset bullet screen pattern to generate a corresponding bullet screen object, and rendering the bullet screen object to generate the advertisement to be displayed.
Further, the advertisement to be displayed is displayed according to the advertisement display rule contained in the advertisement configuration data, specifically, a bullet screen display layer is created, a preset layout mode of the advertisement to be displayed on the bullet screen display layer is obtained, and the advertisement to be displayed is displayed on the bullet screen display layer in a bullet screen mode according to the preset layout mode.
Specifically, after receiving advertisement data returned by the advertisement server, an advertisement list may be determined according to the advertisement data, where each advertisement to be displayed in the list includes: start time, duration, content, mode, and font size information.
Wherein, the barrage mode is divided into four kinds: roll barrage, reverse barrage, top barrage and bottom barrage. Wherein the rolling bullet screens are arranged in a plurality of rows from right to left and from top to bottom and roll at a constant speed; the reverse bullet screens are arranged in a plurality of rows from left to right and roll at a constant speed from top to bottom; the top bullet curtains are arranged and static in a plurality of rows from top to bottom; the bottom bullet screens are arranged and static in a plurality of rows from bottom to top; the bullet screens in the four modes are all rolled at a constant speed or are static for a period of time, and then the bullet screens are removed. The typesetting spaces of the rolling bullet screen, the reverse bullet screen, the top bullet screen and the bottom bullet screen are mutually independent.
And when the client plays the video unit to be played, taking out the bullet screen list corresponding to the video unit to be played, and rendering the advertisement to be displayed set as the current time period in the bullet screen list.
And after the rendering is finished, carrying out space detection, and then adding a rendering result into the advertisement display space. The advertisement display space refers to a rectangular area for displaying x y pixels of the bullet screen in a video playing interface such as a browser page or playing software, wherein the value of x y is determined according to actual requirements, and is not limited herein.
In the embodiment of the application, the advertisement display space can also be a bullet screen display layer, after the rendering is completed, a bullet screen display level is created on a video playing interface, and the advertisement to be displayed associated with the video unit to be played is determined, and then the advertisement to be displayed is displayed according to a preset layout mode. In the case that the number of the advertisements to be displayed is two or more, the preset layout manner may be from top to bottom, from left to right, from bottom to top, from right to left, and the like, which is not limited herein.
Another schematic diagram of an advertisement processing process provided in the embodiment of the present application is shown in fig. 6, where one of the preset layout manners shown in fig. 6 is arranged from bottom to top or from top to bottom.
Or, displaying the advertisement to be displayed according to the advertisement display rule contained in the advertisement configuration data, including:
determining a timestamp for displaying the advertisement to be displayed in the video unit to be played according to the advertisement configuration data;
determining whether the time stamp is reached according to the playing progress of the video unit to be played;
and if so, displaying the advertisement to be displayed on a video playing interface of the video unit to be played.
Specifically, when the user self-defines the advertisement configuration parameters, the playing time point and the playing time length of the advertisement in the target video are set, so that the time node (i.e. the time stamp) of the advertisement to be displayed in the video unit to be played can be determined according to the advertisement configuration data, and the advertisement to be displayed corresponding to the time node is obtained and displayed in the video playing interface under the condition that the playing progress of the video unit to be played in the video playing interface is determined to reach the time node.
In the embodiment of the application, the advertisement display space is a video playing interface, and the advertisement to be displayed can be displayed on the video playing interface according to the preset layout mode. In the case that the number of the advertisements to be displayed is two or more, the preset layout manner may be from top to bottom, from left to right, from bottom to top, from right to left, and the like, which is not limited herein.
The embodiment of the application carries out advertisement display through the form of barrage, replaces the current SMD advertisement, can realize showing the advertisement when not pausing video broadcast content, can reach the purpose of propagating advertisement information, does not influence user's video again and watches the progress, is favorable to promoting the video and watches efficiency to promote the video and watch and experience.
In addition, the advertisement to be displayed can be hidden and displayed in a mode of setting the advertisement display control, and the advertisement can be displayed for the user under the condition that the user needs to view the advertisement, and the method can be specifically realized in the following mode:
receiving an advertisement display request submitted by the second user by clicking an advertisement display control in the video playing interface;
determining the number of advertisements to be displayed associated with the video unit to be played;
if the number of the advertisements to be displayed is greater than 1, generating an advertisement list based on the advertisements to be displayed and displaying the advertisements;
and if the number of the advertisements to be displayed is equal to 1, displaying the advertisement details of the advertisements to be displayed.
Specifically, after the client receives advertisement data returned by the advertisement server and generates the advertisement to be displayed according to the advertisement data, the advertisement to be displayed can be hidden and displayed in a mode of setting an advertisement display control, namely the advertisement to be displayed can be viewed only after the advertisement display control is clicked.
As shown in fig. 6, after the click operation of the user on the advertisement display control is detected, the number of the advertisements to be displayed associated with the video unit to be played is determined, and under the condition that it is determined that a plurality of advertisements to be displayed exist in the video unit to be played, the plurality of advertisements to be displayed are displayed in the form of an advertisement list; the advertisement list only displays the brief introduction of each advertisement to be displayed, the user needs to click the area where the brief introduction of the advertisement to be displayed is located to check the advertisement detail page of the advertisement to be displayed, the advertisement details of each advertisement to be displayed can be broadcast in turn in the advertisement detail page, and the user can replace the advertisement details of the previous/next advertisement to be displayed through sliding.
Or, directly displaying the advertisement detail page of the advertisement to be displayed under the condition that the video unit to be played only has one advertisement to be displayed.
In addition, the advertisement detail page can provide an interactive control for deep conversion, and a subsequent jump page is provided for a user in a mode of touching the interactive control.
According to the method and the device for displaying the advertisement, the advertisement display is carried out in the form of the bullet screen, the current paster type advertisement is replaced, the user can enter the corresponding advertisement detail page by actively clicking the bullet screen, the user is not passively accepted in the form of forced playing, and the user experience is good.
In addition, after an advertisement list is generated and displayed on the basis of the advertisement to be displayed, click operation on any one advertisement to be displayed in the advertisement list is received; and determining and executing a corresponding operation instruction according to a click area corresponding to the click operation, wherein the operation instruction comprises displaying the advertisement details of any one advertisement to be displayed, or closing any one advertisement to be displayed.
Specifically, the user clicks the advertisement to be displayed, and the method can be divided into two types according to different clicked areas, so that the advertisement detail page can be popped up when the advertisement to be displayed is clicked, or the advertisement to be displayed is closed when the control is clicked to close.
Under the condition that the advertisement to be displayed associated with the video unit to be played is determined to exist, the advertisement data of the video unit to be played can be obtained in advance, and the advertisement to be displayed is generated based on the advertisement data in advance in a rendering mode, so that the resource consumption pressure of a system during advertisement display is reduced, the bullet screen display and video watching efficiency is improved, and the video watching experience is improved.
According to the method and the device for displaying the advertisement, the advertisement display is carried out in the form of the bullet screen, the current paster type advertisement is replaced, the user can enter the corresponding advertisement detail page by actively clicking the bullet screen, the user is not passively accepted in the form of forced playing, and the user experience is good. In addition, the advertisement is displayed in a bullet screen mode, so that the relevant advertisement can be displayed for the user while the video playing content is not interrupted, the video watching efficiency of the user is improved, and the video watching experience is improved.
Corresponding to the above method embodiment, the present application further provides an advertisement processing apparatus embodiment, and fig. 7 shows a schematic structural diagram of an advertisement processing apparatus provided in an embodiment of the present application. As shown in fig. 7, the apparatus includes:
a first sending module 702, configured to send an obtaining request of advertisement configuration information, where the obtaining request includes first identification information of a target video;
a first receiving module 704 configured to receive advertisement configuration information of the target video obtained according to the first identification information query;
a second sending module 706, configured to send an inquiry request of advertisement data when it is determined that there is an advertisement to be shown associated with the target video according to the advertisement configuration information, where the inquiry request carries second identification information of a video unit to be played of the target video;
a second receiving module 708, configured to receive advertisement data of the video unit to be played, which is obtained according to the second identification information query;
the display module 710 is configured to generate an advertisement to be displayed according to the advertisement data, and display the advertisement to be displayed according to an advertisement display rule included in the advertisement data.
Optionally, the advertisement processing apparatus further includes: :
and the query module is configured to send a query request of advertisement data to the advertisement server based on the first identification information and the second identification information, wherein the advertisement server queries the advertisement data of the video unit to be played according to the first identification information and the second identification information, and queries the playing address of the video unit to be played according to the second identification information.
Optionally, the display module 710 includes:
the packaging submodule is configured to package the advertisement configuration data according to a preset bullet screen style to generate a corresponding bullet screen object;
and the rendering submodule is configured to render the bullet screen object to generate the advertisement to be displayed.
Optionally, the display module 710 includes:
the creating submodule is configured to create a bullet screen display layer and acquire a preset layout mode of the advertisement to be displayed on the bullet screen display layer;
and the first display submodule is configured to display the advertisement to be displayed on the bullet screen display layer according to the preset layout mode.
Optionally, the display module 710 includes:
the first determining submodule is configured to determine a timestamp for displaying the advertisement to be displayed in the video unit to be played according to the advertisement configuration data;
a second determining submodule configured to determine whether the timestamp is reached according to the playing progress of the video unit to be played;
if the operation result of the second determination sub-module is yes, operating a second display sub-module;
the second display sub-module is configured to display the advertisement to be displayed on the video playing interface of the video unit to be played.
Optionally, the display module 710 includes:
the request receiving submodule is configured to receive an advertisement display request submitted by the second user by clicking an advertisement display control in a video playing interface;
a quantity determination submodule configured to determine a quantity of advertisements to be shown associated with the video unit to be played;
the third display submodule is configured to generate an advertisement list based on the advertisements to be displayed and display the advertisement list if the number of the advertisements to be displayed is greater than 1;
and the fourth display submodule is configured to display the advertisement details of the advertisements to be displayed if the number of the advertisements to be displayed is equal to 1.
Optionally, the advertisement processing apparatus further includes:
the click operation receiving module is configured to receive click operation on any one advertisement to be displayed in the advertisement list;
and the operation instruction determining module is configured to determine and execute a corresponding operation instruction according to a click area corresponding to the click operation, wherein the operation instruction comprises displaying the advertisement details of any one advertisement to be displayed or closing any one advertisement to be displayed.
The foregoing is a schematic arrangement of an advertisement processing apparatus of the present embodiment. It should be noted that the technical solution of the advertisement processing apparatus and the technical solution of the advertisement processing method belong to the same concept, and for details that are not described in detail in the technical solution of the advertisement processing apparatus, reference may be made to the description of the technical solution of the advertisement processing method.
Referring to fig. 8, fig. 8 is a flowchart illustrating an advertisement processing method according to an embodiment of the present application, including the following steps:
step 802, receiving an acquisition request of advertisement configuration information submitted for a target video, where the acquisition request carries first identification information of the target video.
Specifically, the advertisement processing method provided by the embodiment of the application is applied to a video server.
A user (a user watching a video) sends an information query request to a main station video page interface of a video server through a client so as to query all information about a target manuscript (a target video) according to identification information (avid) of the manuscript, and specifically, an acquisition request of advertisement configuration information can be sent to the video server through the client so as to determine whether the target video contains an advertisement to be displayed.
Step 804, forwarding the request for obtaining the advertisement configuration information, and receiving the advertisement configuration information of the target video obtained by querying according to the first identification information.
Specifically, after receiving the request, the video server sends an inquiry request to the advertisement server according to the avid, the advertisement server inquires the relevant information of the target manuscript in an advertisement database, and the advertisement server encapsulates the inquired result into advertisement configuration information and returns the advertisement configuration information to the video server, wherein the advertisement configuration information comprises: 1) Whether the prompt information of the advertisement is to be displayed or not is provided in the manuscript corresponding to the avid; 2) Which cid corresponding to the avid has the advertisement to be shown; 3) Video playing addresses and the like.
Step 806, returning the advertisement configuration information.
Specifically, after receiving the advertisement configuration information, the video server returns the advertisement configuration information to the client. And the client determines whether the target video has the advertisement to be displayed or not and which video units to be played have the advertisement to be displayed according to the advertisement configuration data, so that the advertisement data of the video units to be played can be acquired from the advertisement server while the video units to be played in the target video are played, the playing address of the video units to be played is requested to be inquired from the advertisement server according to the cid of the video units to be played, and the advertisement is synchronously played in a bullet screen mode in the playing process of the video units to be played.
Additionally, the returning the advertisement configuration information includes:
determining video page layout information of the target video according to the first identification information;
and returning the advertisement configuration information and the video page layout information.
Specifically, after receiving an acquisition request of advertisement configuration information of a video server, the advertisement server may query the advertisement configuration information of the target video according to the first identification information of the target video carried in the acquisition request, and return the advertisement configuration information to the video server. After receiving the advertisement configuration information, the video server can determine page layout information of a display page of a video unit to be played of the target video according to the first identification information, and return the page layout information and the advertisement configuration information to the client, so that the client displays the video unit to be played of the target video based on the page layout information, and a user can send a playing request of the video unit to be played to the client by clicking any video unit to be played in the page.
According to the method and the device for displaying the advertisement, the advertisement display is carried out in the form of the bullet screen, the current paster type advertisement is replaced, the user can enter the corresponding advertisement detail page by actively clicking the bullet screen, the user is not passively accepted in the form of forced playing, and the user experience is good. In addition, the advertisement is displayed in a bullet screen mode, so that the relevant advertisement can be displayed for the user while the video playing content is not interrupted, the video watching efficiency of the user is improved, and the video watching experience is improved.
Corresponding to the above method embodiment, the present application further provides an advertisement processing apparatus embodiment, and fig. 9 shows a schematic structural diagram of an advertisement processing apparatus provided in an embodiment of the present application. As shown in fig. 9, the apparatus includes:
a receiving module 902, configured to receive an acquisition request of advertisement configuration information submitted for a target video, where the acquisition request carries first identification information of the target video;
a forwarding module 904 configured to forward the request for obtaining the advertisement configuration information, and receive the advertisement configuration information of the target video obtained according to the first identification information query;
a return module 906 configured to return the advertisement configuration information.
Optionally, the returning module 906 includes:
the determining sub-module is configured to determine video page layout information of the target video according to the first identification information;
and the return submodule is configured to return the advertisement configuration information and the video page layout information.
The foregoing is a schematic arrangement of an advertisement processing apparatus of the present embodiment. It should be noted that the technical solution of the advertisement processing apparatus and the technical solution of the advertisement processing method belong to the same concept, and for details that are not described in detail in the technical solution of the advertisement processing apparatus, reference may be made to the description of the technical solution of the advertisement processing method.
Referring to fig. 10, the advertisement processing method provided in the embodiment of the present application is further described by taking an application of the advertisement processing method in the video field as an example. Fig. 10 shows a processing flow chart of an advertisement processing method according to an embodiment of the present application, which specifically includes the following steps:
in step 1002, the client sends an acquisition request of advertisement configuration information to the video server.
Step 1004, the video server sends an acquisition request of the advertisement configuration information to the advertisement server.
Step 1006, the advertisement server side queries advertisement configuration information of the target video according to the first identification information of the target video carried in the acquisition request.
And step 1008, the advertisement server returns the advertisement configuration information of the target video obtained by inquiry to the video server.
Step 1010, the video server returns the advertisement configuration information of the target video to the client.
Step 1012, the client determines whether there is an advertisement to be shown in the target video according to the advertisement configuration information.
If so, go to step 1014; if not, the processing is not required.
In step 1014, the client sends a query request for advertisement data to the advertisement server.
Step 1016, the advertisement server queries the advertisement data according to the first identification information of the target video and the second identification information of the video unit to be played, which are carried in the query request.
Step 1018, the advertisement service end returns the advertisement data of the target video obtained by the query to the client.
And step 1020, the client generates the advertisement to be displayed according to the advertisement data.
Specifically, the client may display the advertisement to be displayed in a pop-up screen.
According to the method and the device for displaying the advertisement, the advertisement display is carried out in the form of the bullet screen, the current paster type advertisement is replaced, the user can enter the corresponding advertisement detail page by actively clicking the bullet screen, the user is not passively accepted in the form of forced playing, and the user experience is good. In addition, the advertisement is displayed in a bullet screen mode, so that the relevant advertisement can be displayed for the user while the video playing content is not interrupted, the video watching efficiency of the user is improved, and the video watching experience is improved.
FIG. 11 illustrates a block diagram of a computing device 1100 provided according to one embodiment of the present application. The components of the computing device 1100 include, but are not limited to, memory 1110 and a processor 1120. The processor 1120 is coupled to the memory 1110 via a bus 1130 and the database 1150 is used to store data.
The computing device 1100 also includes an access device 1140, the access device 1140 enabling the computing device 1100 to communicate via one or more networks 1160. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. The access device 1140 may include one or more of any type of network interface, e.g., a Network Interface Card (NIC), wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.
In one embodiment of the application, the above-described components of computing device 1100, as well as other components not shown in FIG. 11, may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device architecture shown in FIG. 11 is for purposes of example only and is not limiting as to the scope of the present application. Those skilled in the art may add or replace other components as desired.
The computing device 1100 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet computer, personal digital assistant, laptop computer, notebook computer, netbook, etc.), mobile phone (e.g., smartphone), wearable computing device (e.g., smartwatch, smart glasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. The computing device 1100 can also be a mobile or stationary server.
Wherein processor 1120 is configured to execute computer-executable instructions for executing the computer-executable instructions, wherein the steps of the advertisement processing method are implemented when the processor executes the computer-executable instructions.
The above is an illustrative scheme of a computing device of the present embodiment. It should be noted that the technical solution of the computing device and the technical solution of the advertisement processing method belong to the same concept, and details that are not described in detail in the technical solution of the computing device can be referred to the description of the technical solution of the advertisement processing method.
An embodiment of the present application also provides a computer-readable storage medium storing computer-executable instructions that, when executed by a processor, implement the steps of the advertisement processing method.
The above is an illustrative scheme of a computer-readable storage medium of the present embodiment. It should be noted that the technical solution of the storage medium belongs to the same concept as the technical solution of the above advertisement processing method, and details that are not described in detail in the technical solution of the storage medium can be referred to the description of the technical solution of the above advertisement processing method.
The foregoing description of specific embodiments of the present application has been presented. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
The computer instructions comprise computer program code which may be in the form of source code, object code, an executable file or some intermediate form, or the like. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, read-Only Memory (ROM), random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
It should be noted that, for the sake of simplicity, the foregoing method embodiments are described as a series of combinations of acts, but it should be understood by those skilled in the art that the present application is not limited by the described order of acts, as some steps may be performed in other orders or simultaneously according to the present application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that acts and modules referred to are not necessarily required to implement the embodiments of the application.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
The preferred embodiments of the present application disclosed above are intended only to aid in the explanation of the application. Alternative embodiments are not exhaustive and do not limit the invention to the precise embodiments described. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the embodiments of the application and its practical application, to thereby enable others skilled in the art to best understand and utilize the application. The application is limited only by the claims and their full scope and equivalents.

Claims (17)

1. An advertisement processing system, comprising:
the system comprises a client, a video server and an advertisement server;
the client is configured to send an acquisition request of advertisement configuration information to the video server, wherein the acquisition request comprises first identification information of a target video, receive the advertisement configuration information of the target video returned by the video server, send an inquiry request of advertisement data to the advertisement server under the condition that it is determined that an advertisement to be displayed associated with the target video exists according to the advertisement configuration information, the inquiry request carries second identification information of a video unit to be played of the target video, receive the advertisement data of the video unit to be played returned by the advertisement server, generate an advertisement to be displayed according to the advertisement data, and display the advertisement to be displayed according to an advertisement display rule contained in the advertisement data;
the video server is configured to receive the acquisition request, forward the acquisition request to the advertisement server, receive advertisement configuration information of the target video returned by the advertisement server, and return the advertisement configuration information to the client, wherein the advertisement configuration information includes second identification information of a video unit to be played in the target video;
the advertisement server is configured to receive the acquisition request, query and return advertisement configuration information of the target video according to the first identification information, receive the query request, query advertisement data of the video unit to be played according to the second identification information, and return a query result to the client.
2. An advertisement processing method, comprising:
receiving an acquisition request of advertisement configuration information, wherein the acquisition request comprises first identification information of a target video;
inquiring advertisement configuration information of the target video according to the first identification information and returning;
receiving an inquiry request of advertisement data, wherein the inquiry request carries second identification information of a video unit to be played in the target video;
and inquiring the advertisement data of the video unit to be played according to the second identification information and returning.
3. The advertisement processing method of claim 2, further comprising:
receiving an advertisement configuration request submitted for a video unit in a target video;
and generating and storing advertisement data associated with the video unit according to the advertisement display template and the advertisement parameters carried in the advertisement configuration request.
4. The advertisement processing method according to claim 2, wherein the query request carries first identification information of the target video;
correspondingly, after receiving the submitted query request of the advertisement data, the method further comprises the following steps:
inquiring advertisement configuration information associated with the target video according to the first identification information;
determining whether advertisement data associated with the video unit to be played exists or not according to the advertisement configuration information and the second identification information;
and if so, executing the step of inquiring the advertisement data of the video unit to be played according to the second identification information and returning.
5. The advertisement processing method of claim 2, wherein the querying and returning the advertisement data of the video unit to be played according to the second identification information comprises:
inquiring the advertisement data of the video unit to be played according to the second identification information;
determining the number of advertisements to be displayed associated with the video unit to be played according to the advertisement data;
and if the number of the advertisements to be displayed is equal to 1, returning the advertisement data.
6. The advertisement processing method of claim 5, further comprising:
if the number of the advertisements to be displayed is more than 1, generating a list display template of an advertisement list according to advertisement parameters in advertisement data of the advertisements to be displayed;
and returning the list display template and the advertisement data.
7. An advertisement processing method, comprising:
sending an acquisition request of advertisement configuration information, wherein the acquisition request comprises first identification information of a target video;
receiving advertisement configuration information of the target video obtained by inquiring according to the first identification information;
under the condition that the advertisement to be displayed related to the target video is determined to exist according to the advertisement configuration information, sending an inquiry request of advertisement data, wherein the inquiry request carries second identification information of a video unit to be played of the target video;
receiving the advertisement data of the video unit to be played, which is obtained by inquiring according to the second identification information;
and generating the advertisement to be displayed according to the advertisement data, and displaying the advertisement to be displayed according to the advertisement display rule contained in the advertisement data.
8. The advertisement processing method of claim 7, further comprising:
and sending an inquiry request of advertisement data to the advertisement server based on the first identification information and the second identification information, wherein the advertisement server inquires the advertisement data of the video unit to be played according to the first identification information and the second identification information, and inquires the playing address of the video unit to be played according to the second identification information.
9. The advertisement processing method according to claim 7, wherein the generating an advertisement to be shown according to the advertisement data comprises:
packaging the advertisement data according to a preset bullet screen pattern to generate a corresponding bullet screen object;
and rendering the bullet screen object to generate the advertisement to be displayed.
10. The advertisement processing method according to claim 7, wherein the displaying the advertisement to be displayed according to the advertisement display rule included in the advertisement data includes:
creating a bullet screen display layer, and acquiring a preset layout mode of an advertisement to be displayed on the bullet screen display layer;
and displaying the advertisement to be displayed on the bullet screen display layer according to the preset layout mode.
11. The method of claim 7, wherein the displaying the advertisement to be displayed according to the advertisement display rule included in the advertisement data comprises:
determining a time stamp of the advertisement to be displayed in the video unit to be played according to the advertisement data;
determining whether the time stamp is reached according to the playing progress of the video unit to be played;
and if so, displaying the advertisement to be displayed on a video playing interface of the video unit to be played.
12. The advertisement processing method according to claim 7, wherein the displaying the advertisement to be displayed according to the advertisement display rule included in the advertisement data includes:
receiving an advertisement display request submitted by a user by clicking an advertisement display control in a video playing interface;
determining the number of advertisements to be displayed associated with the video unit to be played;
if the number of the advertisements to be displayed is larger than 1, generating an advertisement list based on the advertisements to be displayed and displaying the advertisement list;
and if the number of the advertisements to be displayed is equal to 1, displaying the advertisement details of the advertisements to be displayed.
13. The advertisement processing method of claim 12, wherein after the generating and presenting the advertisement list based on the advertisement, further comprising:
receiving click operation on any one advertisement to be displayed in the advertisement list;
and determining and executing a corresponding operation instruction according to a click area corresponding to the click operation, wherein the operation instruction comprises displaying the advertisement details of any one advertisement to be displayed, or closing any one advertisement to be displayed.
14. An advertisement processing method, comprising:
receiving an acquisition request of advertisement configuration information submitted by a target video, wherein the acquisition request carries first identification information of the target video;
forwarding the acquisition request of the advertisement configuration information, and receiving the advertisement configuration information of the target video acquired according to the first identification information;
and returning the advertisement configuration information.
15. The advertisement processing method of claim 14, wherein the returning the advertisement configuration information comprises:
determining video page layout information of the target video according to the first identification information;
and returning the advertisement configuration information and the video page layout information.
16. A computing device, comprising:
a memory and a processor;
the memory is configured to store computer-executable instructions and the processor is configured to execute the computer-executable instructions, wherein the processor when executing the computer-executable instructions performs the steps of the advertisement processing method of any one of claims 2-15.
17. A computer-readable storage medium storing computer instructions which, when executed by a processor, implement the steps of the advertisement processing method of any one of claims 2 to 15.
CN202110426484.6A 2021-04-20 2021-04-20 Advertisement processing system and method Pending CN115225932A (en)

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