CN115834945A

CN115834945A - Information flow advertisement display method and device, electronic equipment and storage medium

Info

Publication number: CN115834945A
Application number: CN202211363546.4A
Authority: CN
Inventors: 赵月
Original assignee: Beijing QIYI Century Science and Technology Co Ltd
Current assignee: Beijing QIYI Century Science and Technology Co Ltd
Priority date: 2022-11-02
Filing date: 2022-11-02
Publication date: 2023-03-21

Abstract

The embodiment of the invention provides a method and a device for displaying information flow advertisements, electronic equipment and a storage medium, which relate to the technical field of internet advertisements and comprise the following steps: acquiring advertisement information of an advertisement to be displayed, wherein the advertisement information comprises target label information, and the target label information represents a brand type of the advertisement to be displayed; determining a video to be displayed according to the target label information; acquiring video information associated with the target label information in the video to be displayed; generating display information of the video to be displayed according to the video information and the advertisement information; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed; and responding to an information acquisition request of a video display end, and pushing the display information of the video to be displayed to the video display end. The relevance of the advertisement to the video presentation page is increased.

Description

Information flow advertisement display method and device, electronic equipment and storage medium

Technical Field

The present invention relates to the field of internet advertisement technologies, and in particular, to a method and an apparatus for displaying an information stream advertisement, an electronic device, and a storage medium.

Background

With the rapid development of the mobile internet, various network video platforms are also rapidly developed, for example, various video playing applications, advertisement is used as a means for an enterprise or a business to publicize for more people to know their own goods or their abilities, and various enterprises or businesses make users desire to purchase in order for more users to know themselves, so as to obtain profits.

Disclosure of Invention

The embodiment of the invention aims to provide a method and a device for displaying an information flow advertisement, electronic equipment and a storage medium, so as to increase the relevance degree of the advertisement and a video display page. The specific technical scheme is as follows:

according to a first aspect of the embodiments of the present invention, there is provided a method for displaying an information stream advertisement, which is applied to a video push terminal, the method including:

acquiring advertisement information of an advertisement to be displayed, wherein the advertisement information comprises target label information, and the target label information represents a brand type of the advertisement to be displayed;

determining a video to be displayed according to the target label information;

acquiring video information associated with the target label information in the video to be displayed;

generating display information of the video to be displayed according to the video information and the advertisement information; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed;

and responding to an information acquisition request of a video display end, and pushing the display information of the video to be displayed to the video display end.

Optionally, the determining, according to the target tag information, a video to be displayed includes:

determining a first type of video to be recommended and a second type of video to be recommended according to the target tag information, wherein the first type of video to be recommended is a video with tag information including the target tag information, and the second type of video to be recommended is a video with tag information including the target tag information of a released advertisement video;

and selecting a video to be displayed from the first type of video to be recommended and the second type of video to be recommended.

Optionally, the determining a first type of video to be recommended and a second type of video to be recommended according to the target tag information includes:

acquiring label information and advertisement video delivery records of videos to be recommended; for any video to be recommended, the label information of the video to be recommended represents the brand type of a commodity appearing in the video to be recommended;

traversing the tag information of each video to be recommended according to the target tag information, determining each video to be recommended including the target tag information in the tag information, and obtaining a first type of video to be recommended;

and inquiring an advertisement video release record according to the target label information, determining each video to be recommended including the target label information in the label information of the released advertisement video, and obtaining a second type of video to be recommended, wherein the label information of the advertisement video represents the brand type of the advertisement video for any advertisement video.

Optionally, the selecting a video to be displayed from the first type of video to be recommended and the second type of video to be recommended includes:

selecting a preset number of videos from the first type of videos to be recommended and the second type of videos to be recommended according to the sequence of the online time of the videos from new to old to obtain videos to be displayed; or

And selecting a preset number of videos from the first type of videos to be recommended and the second type of videos to be recommended according to the sequence of the video playing amount from high to low to obtain videos to be displayed.

Optionally, the advertisement information further includes an advertisement cover of the advertisement to be displayed;

the acquiring the video information associated with the target tag information in the video to be displayed comprises:

performing frame extraction on the video to be displayed to obtain a video frame set; according to the target label information, performing target detection on the video frame set of the video to be displayed, and determining a video frame comprising a target commodity, wherein the target commodity is a commodity of a brand type represented by the target label information; selecting at least one video frame from the video frames of the videos to be displayed and including the target commodities to obtain a target video frame of the videos to be displayed;

and/or acquiring the video name of the video to be displayed;

the video information of the video to be displayed comprises a target video frame and/or a video name of the video to be displayed;

the generating the display information of the video to be displayed according to the video information and the advertisement information includes:

taking the target video frame of the video to be displayed as a cover picture of the video to be displayed; or, the advertisement cover is used as a cover picture of the video to be displayed; or, fusing the target video frame of the video to be displayed with the advertisement cover to obtain a cover picture of the video to be displayed;

and/or fusing the video name of the video to be displayed and the target label information to generate the display name of the video to be displayed.

Optionally, the selecting at least one video frame from the video frames including the target commodity of the video to be displayed to obtain the target video frame of the video to be displayed includes:

and selecting the video frame with the largest target commodity area from the video frames including the target commodities of the videos to be displayed to obtain the target video frame of the videos to be displayed.

Optionally, the method further includes:

responding to a video display end page display request, and acquiring a preset putting time period of the advertisement to be displayed;

judging whether the current time is included in the preset putting time period or not;

and if so, pushing the display information of the video to be displayed to the video display end.

Optionally, the method further includes:

responding to a video display end page display request, and acquiring a preset delivery user account type of the advertisement to be displayed;

judging whether the user account type of the target user is contained in the preset releasing user account type or not;

Optionally, the method further includes:

responding to a playing address acquisition request sent by the video display end, and acquiring a playing address of a video clip associated with the target label information in the video to be displayed;

and pushing the playing address to the video display end so that the video display end plays the video clip.

According to a second aspect of the embodiments of the present invention, there is provided a method for displaying an information stream advertisement, which is applied to a video display terminal, the method including:

acquiring display information of a video to be displayed, wherein the display information of the video to be displayed is obtained by pushing according to any one information flow advertisement display method applied to a video pushing end; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed;

and displaying the display information of the video to be displayed.

Optionally, the method further includes:

acquiring a playing address of a video to be displayed;

and establishing the association between the playing address and the display information of the video to be displayed so as to play the video clip according to the playing address when the display information of the video to be displayed is clicked.

According to a third aspect of the embodiments of the present invention, there is provided an apparatus for displaying information stream advertisements, which is applied to a video push terminal, the apparatus including:

the system comprises a tag acquisition module, a display module and a display module, wherein the tag acquisition module is used for acquiring advertisement information of an advertisement to be displayed, and the advertisement information comprises target tag information, wherein the target tag information represents the brand type of the advertisement to be displayed;

the video acquisition module is used for determining a video to be displayed according to the target label information;

the video information acquisition module is used for acquiring video information associated with the target label information in the video to be displayed;

the display information generating module is used for generating display information of the video to be displayed according to the video information and the advertisement information; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed;

the first display information pushing module is used for responding to an information acquisition request of a video display end and pushing the display information of the video to be displayed to the video display end.

Optionally, the video obtaining module includes:

the video obtaining submodule is used for determining a first type of video to be recommended and a second type of video to be recommended according to the target tag information, wherein the first type of video to be recommended is a video with tag information including the target tag information, and the second type of video to be recommended is a video with tag information including the target tag information of a released advertisement video;

and the video selection submodule is used for selecting the video to be displayed from the first type of video to be recommended and the second type of video to be recommended.

Optionally, the video acquisition sub-module is specifically configured to:

Optionally, the video selection sub-module is specifically configured to:

And selecting a preset number of videos from the first type of videos to be recommended and the second type of videos to be recommended according to the sequence of the video playing amount from high to low to obtain the videos to be displayed.

the video information acquisition module is specifically configured to:

and/or acquiring the video name of the video to be displayed;

taking the target video frame of the video to be displayed as a cover picture of the video to be displayed; or, the advertisement cover is used as a cover picture of the video to be displayed; or fusing the target video frame of the video to be displayed with the advertisement cover to obtain a cover picture of the video to be displayed;

Optionally, the video information obtaining module is further specifically configured to:

Optionally, the apparatus further comprises:

the time interval acquisition module is used for responding to a video display end page display request and acquiring a preset putting time interval of the advertisement to be displayed;

the time interval judging module is used for judging whether the current time is contained in the preset releasing time interval or not;

and the second display information pushing module is used for pushing the display information of the video to be displayed to the video display end if the current time is contained in the preset release time period.

Optionally, the apparatus further comprises:

the account type acquisition module is used for responding to a video display end page display request and acquiring the account type of a preset delivery user of the advertisement to be displayed;

the account type judging module is used for judging whether the user account type of the target user is contained in the preset releasing user account type;

and the third display information pushing module is used for pushing the display information of the video to be displayed to the video display end if the user account type of the target user is contained in the preset releasing user account type.

Optionally, the apparatus further comprises:

a playing address obtaining module, configured to obtain, in response to a playing address obtaining request sent by the video display terminal, a playing address of a video clip associated with the target tag information in the video to be displayed;

and the playing address pushing module is used for pushing the playing address to the video display end so as to enable the video display end to play the video clip.

According to a fourth aspect of the embodiments of the present invention, there is provided an apparatus for displaying information stream advertisements, which is applied to a video display terminal, the apparatus including:

the information acquisition module is used for acquiring display information of a video to be displayed, wherein the display information of the video to be displayed is obtained by pushing according to any one display device of the information flow advertisement applied to the video pushing end; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed;

and the information display module is used for displaying the display information of the video to be displayed.

Optionally, the apparatus further comprises:

the playing address acquisition module is used for acquiring the playing address of the video to be displayed;

and the video playing module is used for establishing the association between the playing address and the display information of the video to be displayed so as to play the video clip according to the playing address when the display information of the video to be displayed is clicked.

According to a fifth aspect of the embodiments of the present invention, there is provided an electronic device, including a processor, a communication interface, a memory and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;

a memory for storing a computer program;

and the processor is used for realizing any method step of the information flow advertisement display method when executing the program stored in the memory.

According to a sixth aspect of the embodiments of the present invention, there is provided a computer-readable storage medium, in which a computer program is stored, and the computer program, when executed by a processor, implements any one of the method steps of the presentation method of the information flow advertisement.

The embodiment of the invention has the following beneficial effects:

according to the information flow advertisement display method, the information flow advertisement display device, the electronic equipment and the storage medium, the video display end obtains display information of a video to be displayed, wherein the video to be displayed is a video associated with target label information of the advertisement to be displayed, the display information of the video to be displayed is generated according to the video information of the video to be displayed and the advertisement information, and the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed; and displaying the display information of the video to be displayed. Because the display information is generated according to the video information of the video to be displayed and the advertisement information, the video display page of the video display end not only displays the advertisement information of the advertisement to be displayed but also contains the video information of the video to be displayed associated with the advertisement to be displayed, so that the combined display of the advertisement content and the associated video content is realized, and the association degree of the advertisement and the video display page is increased.

Of course, not all of the advantages described above need to be achieved at the same time in the practice of any one product or method of the invention.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.

Fig. 1 is a first flowchart of a method for displaying an information stream advertisement applied to a video push terminal according to an embodiment of the present invention;

fig. 2a is a second flowchart of a method for displaying an information stream advertisement applied to a video push terminal according to an embodiment of the present invention;

fig. 2b is a third flowchart of a method for displaying an information stream advertisement applied to a video push terminal according to an embodiment of the present invention;

fig. 3 is a fourth flowchart of a method for displaying an information stream advertisement applied to a video push terminal according to an embodiment of the present invention;

fig. 4 is a fifth flowchart of a method for displaying an information stream advertisement applied to a video push terminal according to an embodiment of the present invention;

fig. 5 is a flowchart of a method for displaying an information stream advertisement applied to a video display end according to an embodiment of the present invention;

fig. 6 is a diagram of a display effect displayed by using the method for displaying an information stream advertisement applied to a video display end according to the embodiment of the present invention;

fig. 7 is a schematic structural diagram of a display apparatus for information flow advertisement applied to a video push terminal according to an embodiment of the present invention;

fig. 8 is a schematic structural diagram of a display apparatus for information stream advertisement applied to a video display end according to an embodiment of the present invention;

fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.

The information flow is a channel and a process for transmitting the content to the user through the network media, the information flow advertisement is an advertisement which is very close to the content and is interspersed in the information flow content, and most of the information flow advertisement is provided with an advertisement mark. With the popularization of intelligent equipment and the rapid development of mobile internet, information flow advertisements are particularly suitable for being displayed in various intelligent equipment.

Nowadays, most of information flow advertisement placement in a video platform is effect advertisements, which are integrated in a path for a user to browse contents, and although the advertisement display form is native, the content displayed by the advertisement is relatively independent, so that the content displayed by the advertisement is not associated with the video content displayed by the video platform too much, which causes the content displayed by the advertisement to be more obtrusive, and in addition, the video content of the general effect advertisement is shorter, so that the user knows the brand of the advertisement more singly, and the impression of the brand of the advertisement is not profound.

In order to solve at least one of the above problems, an embodiment of the present invention provides a method for displaying an information stream advertisement, which is applied to a video push end, and the method includes: acquiring advertisement information of an advertisement to be displayed, wherein the advertisement information comprises target label information, and the target label information represents a brand type of the advertisement to be displayed; determining a video to be displayed according to the target label information; acquiring video information associated with target label information in a video to be displayed; generating display information of a video to be displayed according to the video information and the advertisement information; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed; and responding to the information acquisition request of the video display end, and pushing the display information of the video to be displayed to the video display end. Because the display information is generated according to the video information of the video to be displayed and the advertisement information, the video display page of the video display end not only displays the advertisement information of the advertisement to be displayed, but also contains the video information of the video to be displayed associated with the advertisement to be displayed, so that the combined display of the advertisement content and the associated video content is realized, and the association degree of the advertisement and the video display page is increased.

The following are detailed below:

the method for displaying the information flow advertisement provided by the embodiment of the invention is applied to a video pushing end, and the video pushing end can be a computer, a server and the like.

Referring to fig. 1, the above method comprises:

s110, obtaining advertisement information of the advertisement to be displayed, wherein the advertisement information comprises target label information, and the target label information represents the brand type of the advertisement to be displayed.

The advertisement information comprises target label information; and may further include an advertisement cover, an advertisement phrase, etc. of the advertisement to be displayed.

The target tag information may be a keyword of a brand type of an advertisement commodity to be advertised, and the brand type may be a brand name, a commodity model, or the like of the advertisement commodity to be advertised. In one example, the target tag information is a brand name of a certain facial cleanser. In one example, the target tag information is a keyword in a certain brand of automobile model.

And S120, determining the video to be displayed according to the target label information.

And determining a video associated with the brand type as the video to be displayed according to the brand type of the advertisement to be displayed, which is represented by the target tag information. The video to be displayed may be a video of an advertisement placed on the brand of type of merchandise, a video of the brand that was named, a video of the brand that used the brand of type of merchandise, or other video of the brand that was exposed. The video to be shown may be a video selected from a video database of the video platform and associated with the advertisement to be shown.

The video to be displayed may only include a first type of video to be recommended, may also only include a second type of video to be recommended, and may also include both the first type of video to be recommended and the second type of video to be recommended. The first type of videos to be recommended are videos of which the tag information comprises target tag information, and the second type of videos to be recommended are videos of which the tag information comprises the target tag information of the played advertisement videos.

S130, video information associated with the target label information in the video to be displayed is obtained.

The video information may include a video frame and a video name of a video to be displayed; the video frame includes a screen of an advertisement product, which is a brand type product indicated by the target tag information. The video to be displayed can comprise various video information, for example, in a video, a picture of a brand A vehicle and a picture of a brand B vehicle exist, and when the target tag information represents the brand B vehicle, the video information associated with the target tag information can be the picture of the brand B vehicle; for example, for one movie video, there are two video names of a brand a vehicle and a brand B vehicle, and when the target tag information represents a brand B vehicle, the video information associated with the target tag information may be a brand B vehicle.

S140, generating display information of the video to be displayed according to the video information and the advertisement information; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed.

And generating display information containing the advertisement information and the video information by combining the video information and the advertisement information. In one example, the video information includes a video frame of the video to be displayed, and the video frame of the video to be displayed and the picture of the advertisement information can be fused to generate a cover picture of the video to be displayed; in one example, the video information includes a video name of the video to be displayed, and the video name of the video to be displayed and the name of the advertisement information may be fused to generate the display name of the video to be displayed.

S150, responding to the information acquisition request of the video display end, and pushing the display information of the video to be displayed to the video display end.

The display information of the video to be displayed is pushed to the video display end, and the pushed display information of the video to be displayed is displayed at the video display end. The video display end can be any platform mainly displaying video content, for example, various video playing application software, and display information of a video to be displayed is displayed on a display interface in the video playing application software.

In the embodiment of the invention, the advertisement information of the advertisement to be displayed is obtained, and the advertisement information comprises target label information, wherein the target label information represents the brand type of the advertisement to be displayed; determining a video to be displayed according to the target label information; acquiring video information associated with target label information in a video to be displayed; generating display information of the video to be displayed according to the video information and the advertisement information; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed; and responding to the information acquisition request of the video display end, and pushing the display information of the video to be displayed to the video display end. Because the display information is generated according to the video information and the advertisement information, the display information pushed to the display end not only contains the advertisement information of the advertisement to be displayed, but also contains the video information of the video to be displayed associated with the advertisement to be displayed, so that the content of the display information of the information flow advertisement is optimized, the association degree of the advertisement and a video display page is increased, the advertisement putting effect is improved, a user can know the brand of the advertisement in multiple dimensions, and the impression on the brand of the advertisement is improved.

In a possible implementation manner, referring to fig. 2a, step S120 shown in fig. 1, determining a video to be displayed according to the target tag information may specifically include:

s1201, determining a first type of video to be recommended and a second type of video to be recommended according to the target tag information, wherein the first type of video to be recommended is a video with tag information including the target tag information, and the second type of video to be recommended is a video with tag information including the target tag information of a released advertisement video; and selecting the videos to be displayed from the first type of videos to be recommended and the second type of videos to be recommended.

In the embodiment of the invention, the tag information of the first type of video to be recommended and the tag information of the second type of video to be recommended both include target tag information, and the target tag information is a brand type of an advertisement to be displayed, so that the determined first type of video to be recommended and the determined second type of video to be recommended are videos associated with the brand type of the advertisement to be displayed, and the video to be displayed is selected from the first type of video to be recommended and the second type of video to be recommended, so that the video to be displayed is a video associated with the brand type of the advertisement to be displayed.

In a possible implementation manner, the determining a first type of video to be recommended and a second type of video to be recommended according to the target tag information may specifically include:

the method comprises the steps of firstly, obtaining label information and advertisement video delivery records of videos to be recommended; for any video to be recommended, the label information of the video to be recommended represents the brand type of the commodity appearing in the video to be recommended.

Each video to be recommended comprises tag information, and the tag information is the brand type of the commodity appearing in the video to be recommended. In one example, if a certain type of car commodity appears in the video to be recommended, the tag information of the video is a car type, and specifically, the tag information may be a keyword of the car type.

In an example, when each video to be recommended is stored, a mark is marked on the video according to a commodity appearing in the video, that is, the video marks the brand type of the commodity appearing in the video, so that each video to be recommended carries the brand type of the commodity. In an example, if a certain brand of facial cleanser appears in the video to be recommended, and specifically, a certain brand of facial cleanser can be used in the video to be recommended, the label information of the video to be recommended is marked as the brand name of the facial cleanser.

The advertisement video release record may be a video list composed of videos in which advertisement videos have been released, where the advertisement video release record includes release records of various advertisement videos, for example, the advertisement video release record includes an advertisement video release record of a certain brand of automobile advertisement, an advertisement video release record of a certain brand of computer advertisement, and the like.

When the advertisement video is launched in the video, tag information can be generated for the advertisement video according to the brand type of goods in the advertisement video, so that the tag information of the advertisement video is stored in association with each launched advertisement video in the video.

Traversing the tag information of each video to be recommended according to the target tag information, determining each video to be recommended including the target tag information in the tag information, and obtaining the first type of video to be recommended.

According to the target tag information, traversing the tag information carried by each video to be recommended to obtain each video to be recommended containing the target tag information in the tag information carried by each video to be recommended, taking the video to be recommended as a first type of video to be recommended, and because the commodity of the advertisement brand type corresponding to the target tag information appears in each video to be recommended containing the target tag information, the commodity related to the advertisement brand type of the advertisement to be displayed appears in the first type of video to be recommended, so that the close relation between the first type of video to be recommended and the advertisement to be displayed is ensured.

In one example, the videos to be recommended may be traversed according to the target tag information, and the video sequence number of the first type of video to be recommended is determined, so that the first type of video to be recommended is obtained.

And step three, inquiring the advertisement video release record according to the target label information, determining each video to be recommended including the target label information in the label information of the released advertisement video, and obtaining a second type of video to be recommended, wherein the label information of the advertisement video indicates the brand type of the advertisement video for any advertisement video.

Searching an advertisement video release record according to the target label information of the advertisement to be displayed, and searching each video to be recommended containing the target label information in the label information of the advertisement video released in the video to be recommended in the release record as a second video to be recommended, so that the second video to be recommended contains the target label information of the advertisement to be displayed in the label information of the second video to be recommended, the second video to be recommended releases the advertisement video of the brand type of the commodity advertisement of the advertisement to be displayed, and the close relation between the second video to be recommended and the advertisement to be displayed is ensured.

In one example, the advertisement video delivery record may be queried according to the target tag information, and the video serial number of each second type of video to be recommended may be found, so as to find the second type of video to be recommended.

In the embodiment of the invention, the first type of video to be recommended and the second type of video to be recommended are respectively obtained by traversing the target tags and inquiring the advertisement video delivery records, and because the first type of video to be recommended and the second type of video to be recommended both contain target tag information and the target tag information is the brand type of the advertisement to be displayed, the first type of video to be recommended and the second type of video to be recommended contain commodity advertisement videos of the advertisement brand type to be displayed, thereby ensuring that the first type of video to be recommended and the second type of video to be recommended are closely associated with the advertisement to be displayed.

In a possible implementation manner, the selecting a video to be displayed from the first type of video to be recommended and the second type of video to be recommended may specifically include: selecting a preset number of videos from the first type of videos to be recommended and the second type of videos to be recommended according to the sequence of the online time of the videos from new to old to obtain videos to be displayed; or selecting a preset number of videos from the first type of videos to be recommended and the second type of videos to be recommended according to the sequence of the video playing amount from high to low to obtain the videos to be displayed.

The videos to be displayed can also be obtained by selecting from only the first type of videos to be recommended or only the second type of videos to be recommended, and the selection of the videos to be displayed can also include both the first type of videos to be recommended and the second type of videos to be recommended.

Specifically, a video with the video online time closest to the current time or a video with a high video playing amount can be selected from the first type of video to be recommended and the second type of video to be recommended as the video to be recommended. The number of the selected videos may be set according to actual requirements, for example, in order to enable the user to more comprehensively recognize the brand of the advertisement to be displayed, the number of the videos to be displayed is set to be multiple, in one example, the preset number is set to be 4, and the 4 videos to be displayed are obtained.

The selection mode of the video to be displayed may refer to the two selection modes, and may also select multiple videos to be recommended in a random selection mode, or select multiple videos according to other selection modes of the videos, for example, select multiple videos with higher video collection amount as the video to be displayed according to the video collection amount, or select multiple videos with higher video score as the video to be displayed according to the video rating score, and so on, which are not limited specifically here.

In the embodiment of the invention, the videos with the preset number and the newer online time of the selected videos are used as the videos to be displayed, or the videos with the preset number and the higher video playing amount are selected as the videos to be displayed, so that the users can more easily interest the videos to be displayed, the users can more like to know the videos to be displayed, and the users can know the advertisement brands of the videos to be displayed.

In a possible implementation manner, referring to fig. 2b, in step S130 shown in fig. 1, the obtaining video information associated with the target tag information in the video to be displayed may specifically include:

s1301, performing frame extraction on a video to be displayed to obtain a video frame set; according to the target label information, performing target detection on a video frame set of a video to be displayed, and determining a video frame comprising a target commodity, wherein the target commodity is a commodity of a brand type represented by the target label information; selecting at least one video frame from video frames including target commodities of videos to be displayed to obtain a target video frame of the videos to be displayed; and/or acquiring a video name of a video to be displayed; the video information of the video to be displayed comprises a target video frame and/or a video name of the video to be displayed.

The video to be shown can be a certain file of art program, a TV show, a movie, an animation and the like, and the video name of the video to be shown can be the name of the art program, the name of the TV show, the name of the movie and the name of the animation and the like.

The advertisement information can also comprise an advertisement cover of the advertisement to be displayed; based on this, step S140 shown in fig. 1, generating the display information of the video to be displayed according to the video information and the advertisement information, which may specifically include:

s1401, using a target video frame of a video to be displayed as a cover picture of the video to be displayed; or, the advertisement cover is used as a cover picture of the video to be displayed; or, fusing a target video frame of the video to be displayed with an advertisement cover to obtain a cover picture of the video to be displayed; and/or fusing the video name of the video to be displayed and the target label information to generate the display name of the video to be displayed.

The advertisement cover of the advertisement to be displayed can be an advertisement poster or other pictures containing advertisement commodities to be displayed.

The cover picture of the video to be displayed can only select one frame of target video frame as the cover picture of the video to be displayed, and can also select multiple frames of target video frames as the cover picture of the video to be displayed.

In one example, the display name of the video to be displayed may be composed of the target tag information and the video name, that is, the brand type of the advertisement to be displayed and the video name of the video to be displayed, for example, the display name is "a certain brand of car type: title of a certain general Art program.

In the embodiment of the invention, a basis is provided for the display end to display the display information of the video to be displayed by pushing the cover picture and/or the display name of the video to be displayed to the video display end.

In a possible implementation manner, the selecting at least one video frame from the video frames including the target product of the video to be displayed to obtain the target video frame of the video to be displayed may specifically include: and selecting the video frame with the largest target commodity area from the video frames including the target commodity of the video to be displayed to obtain the target video frame of the video to be displayed.

In the embodiment of the invention, the cover picture of the video to be displayed is obtained from the video frame with the largest target commodity area, so that the cover picture of the video to be displayed is the video frame with the largest target commodity exposure picture, and a user can clearly and intuitively know the advertisement commodities appearing in the video to be displayed.

In addition, the display information of the advertisement video to be displayed may also be determined according to the advertisement video to be displayed, and specifically may include at least one of the following items: (1) According to the advertisement video of the advertisement to be displayed, the cover picture of the advertisement video of the advertisement to be displayed is generated, the specific generation process can refer to the process of generating the cover picture of the advertisement to be displayed, specifically, the video frame with the largest advertisement brand name exposure picture or the largest advertisement brand identification exposure picture in the advertisement video of the advertisement to be displayed can be used as the cover of the advertisement video of the advertisement to be displayed, and the picture which can embody the concept of the advertisement to be displayed can also be used as the cover of the advertisement video of the advertisement to be displayed. In the design process of the advertisement video to be displayed, the cover obtained after cover design is carried out on the advertisement video to be displayed can be used as the cover of the advertisement video to be displayed. (2) According to the label information of the advertisement to be displayed and the advertisement words of the advertisement video of the advertisement to be displayed, the display name of the advertisement video of the advertisement to be displayed is generated, the brand concept of the advertisement words is reflected, and a user can know the brand more.

In one example, the advertisement to be shown has an independent advertisement brand area, and the display area includes display information of an advertisement video of the advertisement to be shown and display information of the video to be shown associated with the advertisement to be shown. And when the advertisement video of the advertisement to be displayed is put in storage, the selection of the video to be displayed is completed, the selection mode can refer to the step of generating the video to be displayed, and after the video to be displayed is obtained, the advertisement video of the advertisement to be displayed can be associated with the video to be displayed, so that the advertisement video of the advertisement to be displayed and the video to be displayed can be put in the special area of the advertisement brand in the following.

In the embodiment of the invention, a new advertisement content organization mode is created, wherein the advertisement content not only comprises the advertisement video of the advertisement to be displayed, but also comprises the video associated with the advertisement to be displayed, and the new advertisement content organization mode greatly improves the advertisement putting effect and lays a foundation for improving the sales volume of the advertisement commodity.

In a possible implementation manner, the method for displaying the information flow advertisement may further include: responding to a video display end page display request, and acquiring a preset putting time period of the advertisement to be displayed; judging whether the current time is included in a preset putting time period or not; and if so, pushing display information of the video to be displayed to the video display end.

The method comprises the steps of presetting a preset putting time period of an advertisement to be displayed, obtaining the preset putting time period after receiving a page display request of a video display end, and pushing display information of the video to be displayed to the video display end under the condition that the current time is contained in the preset putting time period.

The preset release time period can be set according to actual requirements. In one example, the advertisement to be shown is an automobile advertisement, most of the people with actual purchasing ability are people aged 30-40 years, and such people probably need to go to work on time, so the preset delivery time period can be set after afternoon or in the evening with high purchasing possibility, specifically, the preset delivery time period can be set to five to seven pm and nine to ten pm.

In the embodiment of the invention, the time period with high possibility of purchasing the commodities is taken as the preset putting time period by setting the preset putting time period, so that the display information of the videos to be displayed is pushed to the display end in a targeted manner, and the probability of successfully selling the advertising commodities is improved.

In a possible implementation manner, the method for displaying the information flow advertisement may further include: responding to a video display end page display request, and acquiring a preset release user account type of an advertisement to be displayed; judging whether the user account type of the target user is contained in a preset releasing user account type or not; and if so, pushing display information of the video to be displayed to the video display end.

The method comprises the steps of presetting a preset user account number type of an advertisement to be displayed, obtaining the preset user account number type of the advertisement to be displayed after receiving a page display request of a video display terminal, and pushing display information of the video to be displayed to the video display terminal under the condition that the user account number type of a target user is included in the preset user account number type of the advertisement to be displayed.

The preset account number type of the user to be launched can be set according to actual requirements, and the people of the type can be ensured to receive related push of the advertisement to be displayed. In one example, if the advertisement to be shown is an automobile advertisement, most of the people with actual purchasing ability are people aged 30-40 years, so the preset delivery user account type is set to be people aged 30-40 years. In one example, the advertisement to be shown is a cosmetic advertisement, and the type of the preset delivery user account is defined as female and the age is over 16 years.

In the embodiment of the invention, the user is screened by setting the type of the preset user account number to be launched, and the crowd who actually buys the advertisement commodity in the advertisement to be displayed is selected, so that the purchase probability of the crowd of the user to the advertisement commodity is improved.

In an example, the video display end is a video client, and when a user starts the video client, the video push end determines whether a current target user hits a delivery rule of an advertisement to be displayed, specifically, whether the current target user belongs to a preset delivery user account type, whether the current time is in a preset delivery time interval, and determines whether the current target user hits, and if the current target user hits, the video display end triggers and executes a step of acquiring and pushing display information of the video to be displayed and/or display information of the advertisement video to be displayed to the video client, so that the display information of the video to be displayed and/or the display information of the advertisement video to be displayed are displayed to the current target user.

The setting of the release rule may not only limit the preset release time period and the preset release user account type, but also include other rules, for example, limit the release times, limit the release period, and the like.

In one example, referring to fig. 3, the process of displaying the information flow advertisement specifically includes the following steps:

s1, detecting that a user starts a client.

And judging whether the user starts the video client or not until the user starts the video client.

And S2, judging whether the current user hits the advertisement putting rule to be displayed.

And if so, S3, acquiring the display information of the advertisement video of the advertisement to be displayed and the display information of the video to be displayed associated with the display information.

If not, not pushing the display information of the advertisement video of the advertisement to be displayed and the display information of the video to be displayed associated with the display information to the current user.

And S4, pushing the display information of the advertisement video to be displayed and the display information of the video to be displayed associated with the display information to the client so that the client displays the display information of the advertisement video to be displayed and the display information of the video to be displayed associated with the display information in the associated display area.

In the above example, only when the user starts the video client and meets the delivery rule, the user is delivered with the information flow advertisement, so that the display information of the video to be displayed is pushed to the user in a targeted manner, and the probability that the advertisement commodity is sold successfully is improved.

In a possible implementation manner, the method for displaying the information flow advertisement may further include: responding to a playing address acquisition request sent by a video display end, and acquiring a playing address of a video clip associated with target label information in a video to be displayed; and pushing the playing address to the video display end so that the video display end plays the video clip.

In the embodiment of the invention, the playing address is the video clip associated with the target tag information in the video to be displayed, so that the video clip associated with the target tag information can be played according to the playing address, the video content related to the advertisement to be displayed is realized, the advertisement putting effect is further improved, and a user can know the advertisement brand in multiple dimensions.

In addition, the video link of the advertisement video to be displayed can be generated according to the advertisement video to be displayed. And then, pushing the video link of the advertisement video to be displayed to a video display end so that the video display end can play the advertisement video.

In one possible implementation, referring to fig. 4, the information flow advertisement presentation method may include:

s11, obtaining the advertisement video of the advertisement to be displayed.

S12, the advertisement background searches for the advertisement video delivery record, and inquires the videos of the advertisements delivered by the advertisers of the advertisement videos to be displayed.

And S13, searching in the video database to search for the video matched with the label information of the advertisement video to be displayed.

Here, the execution order of step S12 and step S13 is not limited, and step S12 may be performed first and then step S13 may be performed, step S13 may be performed first and then step S12 may be performed, or step S12 and step S13 may be performed simultaneously.

S14, selecting n videos to be displayed from new to old according to the online time of the videos, wherein n is a natural number larger than zero.

And S15, respectively capturing the picture with the largest commodity exposure area in the n videos to be displayed as a cover picture of the videos to be displayed.

In the embodiment of the invention, videos to be displayed are obtained in two ways, one is that videos to be displayed are obtained by searching for advertisement video release records in an advertisement background, the other is that videos to be displayed are searched in a video database according to tag information, the videos to be displayed are selected more variously, and as n videos with relatively new online time are selected, the interest of a user in knowing the videos to be displayed is promoted, so that the user can know the brand of a commodity in the videos to be displayed more favorably.

An embodiment of the present invention further provides a method for displaying an information stream advertisement, which is applied to a video display end, where the video display end may be a smart phone, a smart tablet, a smart projector, or a computer, and referring to fig. 5, the method includes:

s510, obtaining display information of a video to be displayed, wherein the display information of the video to be displayed is obtained by pushing according to any information flow advertisement display method applied to a video pushing end; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed.

S520, displaying information of the video to be displayed.

The display information for displaying the video to be displayed at least comprises one of the following items: (1) Displaying a cover picture in display information of a video to be displayed at a preset cover display position in a preset associated display area; (2) And displaying the display name in the display information of the video to be displayed at a preset name display position in a preset associated display area. Wherein, predetermine name show department and can be under predetermineeing cover show department to let the brand that should treat the show advertisement of the clear understanding of user past crown name, the video of implanting the advertisement, understand that the brand that should treat the show advertisement is connected with which video, let the brand that should treat the show advertisement of more convenient understanding of user. The preset associated display area is an area which is set by the video display end and displays the display information of the video to be displayed.

In the embodiment of the invention, the display information of the video to be displayed is acquired and displayed in the preset associated display area, so that the display of the display information of the video to be displayed is realized.

In addition, the display information of the advertisement video of the advertisement to be displayed can be acquired, the preset associated display area of the advertisement video of the advertisement to be displayed is acquired, and the display information of the advertisement video of the advertisement to be displayed is displayed in the preset associated display area of the advertisement video of the advertisement to be displayed according to the display information of the advertisement video of the advertisement to be displayed.

Based on this, the present invention can provide an advertisement brand area, and after the user opens the video client, the user will see an advertisement brand area, which is a preset associated display area, and the area can be composed of display information of the advertisement video to be displayed and display information of the video to be displayed, in one example, the content of the advertisement brand area includes: the display information of the advertisement video material to be displayed, the display information of the comprehensive program of the advertisement brand name, the display information of the TV series of the advertisement brand name and the optical name, because the advertisement brand special area not only contains the display information of the advertisement video to be displayed, but also contains the brand type name of the advertisement to be displayed and the display information of various other associated videos implanted with the advertisement, the content of the display information is optimized, and the associated videos are provided by the video platform, the association between the video platform and the display information is enhanced, further, the display information contains the advertisement information, and the association degree of the advertisement and the video display page of the video platform is enhanced, so that a user can know the brand of the advertisement to be displayed in a multi-dimension manner. For the advertiser, because the display information of the videos in which the brand names and the advertisements are implanted is displayed in an associated manner, the advertisement putting effect is improved, and the cost value of the advertisement putting of the advertiser is increased.

In a possible implementation manner, the method for displaying an information stream advertisement applied to a video display end may further include: acquiring a playing address of a video to be displayed; and establishing the association between the playing address and the display information of the video to be displayed so as to play the video clip according to the playing address when the display information of the video to be displayed is clicked.

In one example, the playing address is a video clip containing the advertisement to be displayed, and the video clip can be played by clicking the display information.

In the embodiment of the invention, the association between the playing address and the display information of the video to be displayed is established, so that the video clip can be played.

In an example, referring to fig. 6, fig. 6 is a display effect diagram obtained by displaying through the method for displaying an information stream advertisement applied to a video display end according to the embodiment of the present invention, where the display effect diagram includes: the display method comprises a preset associated display area 61, wherein the preset associated display area 61 comprises a display area 611 of display information of the advertisement video to be displayed and a display area 612 of the display information of the video to be displayed, the display information of the advertisement video to be displayed is displayed in the display area 611 of the display information of the advertisement video to be displayed, the display information of the video to be displayed is displayed in the display area 612 of the display information of the video to be displayed, and the display area of the video A and the display area of the video B are display areas of other videos.

By utilizing the information flow advertisement display method provided by the embodiment of the invention, the display information of the advertisement video of the advertisement to be displayed and the display information of the video to be displayed associated with the advertisement to be displayed are displayed in the preset associated display area, so that an independent advertisement brand special area is formed, the relation between the advertisement and the video display page is enhanced, the advertisement putting effect is improved, a user can know the advertisement brand in multiple dimensions, and the impression on the advertisement brand is improved.

Based on the same inventive concept as the above method for displaying an information stream advertisement applied to a video push end, an embodiment of the present invention further provides a device for displaying an information stream advertisement, which is applied to a video push end, and with reference to fig. 7, the device includes:

the tag obtaining module 71 is configured to obtain advertisement information of an advertisement to be displayed, where the advertisement information includes target tag information, and the target tag information indicates a brand type of the advertisement to be displayed;

the video acquisition module 72 is configured to determine a video to be displayed according to the target tag information;

the video information acquisition module 73 is configured to acquire video information associated with the target tag information in the video to be displayed;

the display information generating module 74 is configured to generate display information of the video to be displayed according to the video information and the advertisement information; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed;

the first display information pushing module 75 is configured to respond to the information obtaining request of the video display end, and push the display information of the video to be displayed to the video display end.

In one possible implementation, a video acquisition module includes:

In a possible implementation, the video acquisition sub-module is specifically configured to:

and inquiring the advertisement video release record according to the target label information, determining each video to be recommended including the target label information in the label information of the released advertisement video, and obtaining a second type of video to be recommended, wherein the label information of the advertisement video represents the brand type of the advertisement video for any advertisement video.

In a possible implementation, the video selection sub-module is specifically configured to:

According to the sequence of the video playing amount from high to low, a preset number of videos are selected from the first type of videos to be recommended and the second type of videos to be recommended, and the videos to be displayed are obtained.

In one possible embodiment, the advertisement information further comprises an advertisement cover on which the advertisement is to be displayed;

the video information acquisition module is specifically configured to:

performing frame extraction on a video to be displayed to obtain a video frame set; according to the target label information, performing target detection on a video frame set of a video to be displayed, and determining a video frame comprising a target commodity, wherein the target commodity is a commodity of a brand type represented by the target label information; selecting at least one video frame from video frames including target commodities of videos to be displayed to obtain a target video frame of the videos to be displayed;

and/or acquiring a video name of a video to be displayed;

according to the video information and the advertisement information, generating display information of the video to be displayed, comprising:

taking a target video frame of a video to be displayed as a cover picture of the video to be displayed; or, the advertisement cover is used as a cover picture of the video to be displayed; or, fusing a target video frame of the video to be displayed with the advertisement cover to obtain a cover picture of the video to be displayed;

In a possible implementation manner, the video information obtaining module is further specifically configured to:

and selecting the video frame with the largest target commodity area from the video frames including the target commodity of the video to be displayed to obtain the target video frame of the video to be displayed.

In a possible embodiment, the above apparatus further comprises:

the time interval acquisition module is used for responding to the video display end page display request and acquiring the preset delivery time interval of the advertisement to be displayed;

the time period judging module is used for judging whether the current time is contained in a preset putting time period or not;

and the second display information pushing module is used for pushing the display information of the video to be displayed to the video display end if the current time is within the preset release time period.

In a possible embodiment, the above apparatus further comprises:

and the third display information pushing module is used for pushing the display information of the video to be displayed to the video display terminal if the user account type of the target user is contained in the preset releasing user account type.

In a possible embodiment, the above apparatus further comprises:

the playing address acquisition module is used for responding to a playing address acquisition request sent by the video display end and acquiring the playing address of a video clip associated with the target label information in the video to be displayed;

Based on the same inventive concept as the above method for displaying an information stream advertisement applied to a video display end, an embodiment of the present invention further provides a device for displaying an information stream advertisement, which is applied to a video display end, and with reference to fig. 8, the device includes:

the information acquisition module 81 is configured to acquire display information of a video to be displayed, where the display information of the video to be displayed is obtained by pushing the information stream advertisement display device applied to the video pushing end; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed;

and the information display module 82 is used for displaying the display information of the video to be displayed.

In a possible embodiment, the above apparatus further comprises:

With regard to the apparatus in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.

An embodiment of the present invention further provides an electronic device, as shown in fig. 9, which may include: the system comprises a processor 91, a communication interface 92, a memory 93 and a communication bus 94, wherein the processor 91, the communication interface 92 and the memory 93 are communicated with each other through the communication bus 94;

a memory 93 which may be used to store computer programs;

the processor 91 may be configured to execute a program stored in the memory 93 to implement any of the above-described methods for displaying a stream advertisement.

The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.

The communication interface is used for communication between the terminal and other equipment.

The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.

The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the device can also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.

In another embodiment of the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and when the computer program is executed by a processor, the method for displaying an information flow advertisement is implemented as in any one of the above embodiments.

In yet another embodiment of the present invention, a computer program product containing instructions is provided, which when run on a computer, causes the computer to perform the method for presenting information flow advertisement as described in any of the above embodiments.

In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that includes one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), among others.

It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrases "comprising a," "8230," "8230," or "comprising" does not exclude the presence of additional like elements in a process, method, article, or apparatus that comprises the element.

All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, as for the system embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and reference may be made to the partial description of the method embodiment for relevant points.

The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims

1. A method for displaying information flow advertisement is applied to a video pushing end, and comprises the following steps:

determining a video to be displayed according to the target label information;

2. The method of claim 1, wherein the determining the video to be displayed according to the target tag information comprises:

and selecting videos to be displayed from the first type of videos to be recommended and the second type of videos to be recommended.

3. The method according to claim 2, wherein the determining a first type of video to be recommended and a second type of video to be recommended according to the target tag information comprises:

4. The method according to claim 2, wherein the selecting a video to be shown from the first type of video to be recommended and the second type of video to be recommended comprises:

5. The method of claim 1, wherein the advertising information further comprises an advertising cover of the advertisement to be displayed;

and/or acquiring the video name of the video to be displayed;

the generating the display information of the video to be displayed according to the video information and the advertisement information comprises:

6. The method according to claim 5, wherein the selecting at least one video frame from the video frames including the target commodity of the video to be displayed to obtain the target video frame of the video to be displayed comprises:

7. The method of claim 1, further comprising:

judging whether the current time is contained in the preset release time period or not;

8. The method of claim 1, further comprising:

9. The method of claim 1, further comprising:

10. A method for displaying information flow advertisement is applied to a video display terminal, and comprises the following steps:

acquiring display information of a video to be displayed, wherein the display information of the video to be displayed is obtained by pushing according to the display method of the information flow advertisement of any one of claims 1-9; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed;

and displaying the display information of the video to be displayed.

11. The method of claim 10, further comprising:

acquiring a playing address of a video to be displayed;

12. An information flow advertisement display device, which is applied to a video push terminal, the device comprising:

13. An information flow advertisement display device, which is applied to a video display terminal, the device comprises:

an information obtaining module, configured to obtain display information of a video to be displayed, where the display information of the video to be displayed is obtained by pushing the information stream advertisement display device according to claim 12; the display information of the video to be displayed comprises a cover picture of the video to be displayed and/or a display name of the video to be displayed;

14. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;

a memory for storing a computer program;

a processor for implementing the method steps of any of claims 1 to 11 when executing a program stored in the memory.

15. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of the claims 1-11.