CN108712683B - Data transmission method, bullet screen information generation method and device - Google Patents
Data transmission method, bullet screen information generation method and device Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4334—Recording operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention provides a data transmission method, a bullet screen information generation method and a bullet screen information generation device, wherein the data transmission method comprises the following steps: determining the current time point of the commodity appearing in the video playing; acquiring sales data of commodities on a shopping mall; displaying commodity sales data in a played video in a covering layer mode; receiving an operation instruction of adding commodities into the shopping cart after a user clicks and checks the sales data; adding the commodity into the shopping cart according to the operation instruction; when the commodity is added into the shopping cart, the commodity information and the user information of the commodity at the current time point of video playing are sent to the bullet screen system, so that the bullet screen system can generate bullet screen information which is used by the user to add the commodity into the shopping cart. In the embodiment of the invention, the association between the video playing and the same type of commodities is realized through the hot sales data of the commodities, the data linkage among different users is improved, and the shopping experience of the users is improved.
Description
Technical Field
The invention relates to the technical field of electronic commerce, in particular to a data transmission method, a bullet screen information generation method and a bullet screen information generation device.
Background
With the development of network technology, the internet has been widely used, and has become an indispensable part of people's work and life. People can shop through the network platform, and can also evaluate the online purchased articles through the network platform. In order to perfectly present the commodity to the user, the merchant usually records the commodity into a video, and can also display comment information of the user who has purchased the commodity on the video of the commodity being played in a bullet screen mode, so as to draw up the purchasing desire of the browser on the commodity.
In the prior art, in the video playing process, a user can be prompted to add the same type of commodities to a shopping cart by one key, but linkage between a shopping mall and the commodity video playing is limited to the relationship among the commodities, a time axis and the shopping cart, interaction among different users purchasing the commodities and linkage of more hot sales data are lacked.
Therefore, how to improve the interaction between different users through the hot sales data of the commodities in the playing of the existing video is a technical problem to be solved at present.
Disclosure of Invention
The technical problem to be solved by the embodiments of the present invention is to provide a data transmission method and a bullet screen information generation method, so as to solve the problem that in the prior art, hot sales data of a commodity cannot be displayed to a user, which results in poor shopping experience of the user.
Correspondingly, the embodiment of the invention also provides a data transmission device and a bullet screen information generation device, which are used for ensuring the realization and application of the method.
In order to solve the problems, the invention is realized by the following technical scheme:
a first aspect provides a data transmission method, the method comprising:
determining the current time point of the commodity appearing in the video playing;
acquiring sales data of the commodities on a shopping mall;
displaying the sales data of the commodity in the played video in a covering layer form;
receiving an operation instruction of adding the commodity into the shopping cart after the user clicks and views the sales data;
adding the commodity into a shopping cart according to the operation instruction;
when the commodity is added into the shopping cart, the commodity information and the user information of the commodity at the current time point of video playing are sent to the bullet screen system, so that the bullet screen system generates bullet screen information which is used by the user to add the commodity into the shopping cart.
Optionally, the determining a current time point of the occurrence of the commodity in the video playing includes:
identifying the played video through a video identification technology;
and if the commodity is identified in the video playing, recording the current time point of the commodity in the video playing.
Optionally, the acquiring the sales data of the commodity on the shopping mall includes:
acquiring an identifier corresponding to the commodity;
acquiring all transaction information of the commodity within a set time from a mall according to the identification corresponding to the commodity;
summarizing the transaction information to obtain the sales data of the commodities on the shopping mall, wherein the sales data comprises: sales information of the commodity, goodness of appreciation and sales trend information within the set time.
Optionally, the method further includes:
judging whether the user has purchased the commodity, if so, acquiring commodity information with highest correlation from a recommendation system according to the brand and the category of the commodity;
and displaying the commodity information with the highest relevance on the played video in a covering layer mode.
A second aspect provides a bullet screen information generating method, including:
receiving pre-purchase information sent by a server, wherein the pre-purchase information comprises: the current time point of the commodity playing in the video, the commodity information and the user information;
and generating bullet screen information for the user to add the commodity into the purchased car according to the pre-purchase information so that other users can display the bullet screen information on the played video when playing the video.
Optionally, the displaying the bullet screen information on the played video includes:
and displaying the bullet screen information on the played video in a manner of font thickening, font jumping or different colors.
A third aspect provides a data transmission apparatus, the apparatus comprising:
the determining module is used for determining the current time point of the commodity appearing in the video playing;
the first acquisition module is used for acquiring the sales data of the commodities on the shopping mall;
the first display module is used for displaying the sales data of the commodities in the played video in a covering layer mode;
the receiving module is used for receiving an operation instruction of adding the commodity into the shopping cart after the user clicks and views the sales data;
the adding module is used for adding the commodities into the shopping cart according to the operation instruction;
and the sending module is used for sending the commodity at the current time point of video playing, the commodity information and the user information to the bullet screen system when the commodity is added into the shopping cart, so that the bullet screen system generates bullet screen information for the user to add the commodity into the shopping cart.
Optionally, the determining module includes:
the identification module is used for identifying the video played by the user through a video identification technology;
and the recording module is used for recording the current time point of the commodity played in the video when the commodity is identified by the identification module.
Optionally, the obtaining module includes:
the identification acquisition module is used for acquiring an identification corresponding to the commodity;
the transaction information acquisition module is used for acquiring all transaction information of the commodity from a shopping mall according to the identification corresponding to the commodity;
the summarizing module is used for summarizing the transaction information to obtain the sales data of the commodities on the shopping mall, and the sales data comprises: sales information of the commodity, goodness of appreciation and sales trend information within the set time.
Optionally, the apparatus further comprises:
the judging module is used for judging whether the user purchases the commodity;
the second acquisition module is used for acquiring the commodity information with the highest correlation from the recommendation system according to the brand and the category of the commodity when the judgment module judges that the commodity is purchased by the user;
and the second display module is used for displaying the commodity information with the highest correlation on the played video in a covering layer mode.
A fourth aspect provides a bullet screen information generating apparatus, the apparatus comprising:
the receiving module is used for receiving the pre-purchase information sent by the server, and the pre-purchase information comprises: the current time point of the commodity playing in the video, the commodity information and the user information;
and the generation module is used for generating bullet screen information for adding the commodity into the shopping cart by the user according to the pre-purchase information so as to display the bullet screen information on the played video when other users play the video.
Optionally, the generating module is specifically configured to generate bullet screen information that the user adds the commodity into the shopping cart according to the pre-purchase information, so that when other users play the video, the bullet screen information is displayed on the played video in a manner of font thickening, font jumping, or different colors.
Compared with the prior art, the embodiment of the invention has the following advantages:
in the embodiment of the invention, the recent sales data of the commodities identified in the video are displayed in the played video in a covering layer mode, and when an instruction of adding the commodities into a shopping cart after a user clicks and checks is received, the current time point of the commodities in the video playing, the commodity information and the user information are sent to a bullet screen system, so that the bullet screen system can generate bullet screen information of adding the commodities into the shopping cart by the user. That is to say, in the embodiment of the present invention, through the hot sales data of the commodity, not only the association between the video playing and the same-style commodity is realized, but also the data linkage between different users is improved, and the shopping experience of the user is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
Fig. 1 is a flowchart of a data transmission method according to an embodiment of the present invention;
fig. 2 is a schematic diagram illustrating a product identified from a played video through a video identification technology according to an embodiment of the present invention;
fig. 3 is a schematic diagram of displaying commodity sales data in the played video in a form of a cover layer according to an embodiment of the present invention;
fig. 4 is a flowchart of a bullet screen information generating method according to an embodiment of the present invention;
fig. 5 is a diagram illustrating an example of an application for displaying barrage information in a played video according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a data transmission apparatus according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of a bullet screen information generating device according to an embodiment of the present invention.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
Referring to fig. 1, a flowchart of a data transmission method provided in an embodiment of the present invention may specifically include the following steps:
step 101: determining the current time point of the commodity appearing in the video playing;
in this embodiment, when the user plays a video, the background server (or client server, the same applies below) identifies the video played by the user through a video identification (video out) technology; and if the commodity is identified in the video playing, recording the current time point of the commodity playing in the video.
Specifically, as shown in fig. 2, fig. 2 is a schematic diagram of recognizing a commodity from a played video through the video out technology provided by the embodiment of the present invention, and as shown in fig. 2, the commodity shown in the schematic diagram includes commodities such as a wallet, a necklace, and the like, but is not limited to this in practical application.
That is to say, the video out technology can execute multiple recognition tasks in parallel and quickly through a deep learning algorithm and man-machine interaction, perform logic judgment and association analysis among different recognition results, find relevant details in a video, automatically add semantic tags and commodity information, and automatically complete massive video identification work which cannot be processed by manual operation. It should be noted that the video out technology is well known to those skilled in the art and will not be described herein.
Step 102: acquiring sales data of the commodities on a shopping mall;
in this embodiment, the background server first obtains an identifier corresponding to the commodity; then acquiring all transaction information of the commodity within a set time, such as order information of the commodity within the last week and the like, from a mall according to the identification corresponding to the commodity; and finally, summarizing the transaction information to obtain the sales data of the commodities on the shopping mall, wherein the sales data comprises: sales information of the commodity, goodness of appreciation and sales tendency information within a set time (such as a week).
That is to say, in the process of watching a video, after the background server identifies a commodity a played in the video through the video out technology, sales data of the commodity a within a set time (for example, one week, one month, and the like) is acquired from the mall system according to the unique identifier of the commodity a, and the sales data includes information such as sales volume, goodness, and sales trend within the set time. Of course, the sales data may also include information about the gender and age of the user who purchased the product, so that the user who needs to purchase the product can know more about the product, thereby making the location clear.
Step 103: displaying the commodity sales data in the played video in a covering layer mode;
wherein, the covering layer is a window body which is displayed in a video playing area in a transparent or non-transparent mode.
In this embodiment, the backend server may display the commodity sales data in the played video in a form of a cover layer, as shown in fig. 3, where fig. 3 is a schematic diagram provided in an embodiment of the present invention and showing the commodity sales data in the played video in a form of a cover layer. As shown in fig. 3, in the played video, the product identified by the background server is a facial mask with the same style of face for clearing, and the facial mask is a timed robbery activity, at this time, in the video playing, a picture of the facial mask with the same style of face for clearing and sales data within the set time of the facial mask are displayed through a covering layer, and the sales data are displayed by using a bar graph as an example, but in practical application, the invention is not limited thereto. It should be noted that, in the product information displayed in the cover layer, a viewing function is also provided for the user.
Step 104: receiving an operation instruction of adding the commodity into the shopping cart after the user clicks and views the sales data;
after the background server displays the sales data of the commodities to the user through a Mongolian layer, if an instruction that the user clicks and checks is received, the background server jumps to a detailed page of the commodities, namely the detailed page of the commodities is displayed for the user, so that the user can know the detailed information of the commodities, if the user feels that the commodities are good, the commodities are added into a shopping cart, namely the background server receives an operation instruction that the user adds the commodities into the shopping cart.
Step 105: adding the commodity into a shopping cart according to the operation instruction;
in this embodiment, the background server adds the commodity to the shopping cart according to the operation instruction.
Step 106: when the commodity is added into the shopping cart, the commodity information and the user information are sent to the bullet screen system at the current time point of video playing of the commodity, so that the bullet screen system generates bullet screen information which is used by the user to add the commodity into the shopping cart.
In this embodiment, the background server sends the current time point of video playing, the commodity information and the user information of the commodity to the bullet screen system while adding the commodity into the shopping cart according to the operation instruction, so that the bullet screen system generates bullet screen information that the user adds the commodity into the shopping cart.
In the embodiment of the invention, the background server receives the current time point of the commodity added to the shopping cart by the user, and automatically sends the commodity information and the user information of the commodity to the bullet screen system, so that the bullet screen system generates the bullet screen information of the commodity added to the shopping cart by the user.
Optionally, in another embodiment, on the basis of the above embodiment, the method may further include:
1) the background server judges whether the user has purchased the commodity, if so, step 2) is executed; otherwise, executing step 4);
in this step, the background server first obtains the trade order data of the user, and searches the corresponding identifier of the commodity from the trade order data, if the identifier is found, it indicates that the user purchased the commodity, otherwise, it indicates that the user did not purchase the commodity.
2) The background server acquires the commodity information with the highest correlation from a recommendation system according to the brand and the category of the commodity;
in this step, one process of the background server acquisition is as follows:
the background server sends a request for acquiring commodity information similar to the brand and the category of the commodity to a recommendation system;
the recommendation system counts commodity information similar to the brands and the categories of the commodities according to the request to obtain commodity information with the highest correlation with the commodities, and sends the commodity information with the highest correlation to the background server; and the background server receives the commodity information which is sent by the recommendation system and has the highest correlation with the commodity.
3) And the background server displays the commodity information with the highest correlation on the video in a Mongolian layer mode.
In the embodiment of the invention, when the background server judges that the user purchases the commodity, the background server acquires the commodity information similar to the commodity from the recommendation system and displays the commodity information in the video in a covering layer mode so as to be convenient for the user to view. That is to say, other commodities with high similarity are recommended to the user who has purchased the same commodity, and the shopping experience of the user is improved.
Fig. 4 is a flowchart of a bullet screen information generating method according to an embodiment of the present invention. The method comprises the following steps:
step 401: receiving pre-purchase information sent by a server, wherein the pre-purchase information comprises: the current time point of the commodity playing in the video, the commodity information and the user information;
the server of the bullet screen system receives the pre-purchase information sent by the server (i.e. the client server or the background server), and the pre-purchase information includes: the current time point of the commodity playing in the video, the commodity information and the user information.
Step 402: and generating bullet screen information for adding the commodities into the shopping cart by the user according to the pre-purchase information so that when other users play the video, a server of a bullet screen system displays the bullet screen information on the played video.
And a server of the bullet screen system generates bullet screen information for the user to add commodities into the shopping cart according to the pre-purchase information, so that other users can display the bullet screen information on the played video when playing the video, and other users can check and refer the bullet screen information conveniently, thereby improving the shopping experience.
In this embodiment, the bullet screen information may be displayed on the played video in a font bold type, a font jump, or a different color.
Specifically, as shown in fig. 5, fig. 5 is an application example diagram of displaying bullet screen information in a played video according to an embodiment of the present invention. That is, when another user plays the video again, the user can see the information that someone who displays the video in the form of a bullet screen added the article a to the shopping cart in a certain month and a certain year.
In the embodiment of the invention, the server of the bullet screen system generates the bullet screen information of adding the commodity into the shopping cart by the user according to the pre-purchase information, so that other users can play the video again to display the bullet screen information at the current time point of the corresponding commodity playing, the association between the video playing and the same type of commodity is realized, the data linkage among different users is improved, and the shopping experience of the user is improved.
It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the illustrated order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments of the present invention. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no particular act is required to implement the invention.
Referring to fig. 6, a schematic structural diagram of a data transmission device provided in an embodiment of the present invention may specifically include the following modules: a determination module 61, an acquisition module 62, a display module 63, a receiving module 64, a joining module 65 and a sending module 66, wherein,
the determining module 61 is configured to determine a current time point of a commodity appearing in video playing;
the acquisition module 62 is used for acquiring sales data of the commodities on a shopping mall;
the display module 63 is used for displaying the sales data of the commodities in the played video in a covering layer mode;
the receiving module 64 is used for receiving an operation instruction of adding the commodity into the shopping cart after the user clicks and views the sales data;
the adding module 65 is used for adding the commodity into the shopping cart according to the operation instruction;
the sending module 66 is configured to send the current time point of the video playing of the commodity, the commodity information, and the user information to the bullet screen system when the commodity is added to the shopping cart, so that the bullet screen system generates bullet screen information that the user adds the commodity to the shopping cart.
Optionally, in another embodiment, on the basis of the foregoing embodiment, the determining module 61 includes: an identification module and a recording module (not shown), wherein,
the identification module is used for identifying the video played by the user through a video identification (video out) technology;
and the recording module is used for recording the current time point of the commodity played in the video when the commodity is identified by the identification module.
Optionally, in another embodiment, on the basis of the above embodiment, the obtaining module 62 includes: an identification acquisition module, a transaction information acquisition module, and a summary module, (not shown), wherein,
the identification acquisition module is used for acquiring an identification corresponding to the commodity;
the transaction information acquisition module is used for acquiring all transaction information of the commodity from a shopping mall according to the identification corresponding to the commodity;
the summarizing module is used for summarizing the transaction information to obtain the sales data of the commodities on the shopping mall, and the sales data comprises: sales information of the commodity, goodness of appreciation and sales trend information within the set time.
Optionally, in yet another embodiment, on the basis of the above embodiment, the apparatus may further include: a judging module, a second obtaining module and a second display module (not shown), wherein,
the judging module is used for judging whether the user purchases the commodity;
the second acquisition module is used for acquiring the commodity information with the highest correlation from the recommendation system according to the brand and the category of the commodity when the judgment module judges that the commodity is purchased by the user;
and the second display module is used for displaying the commodity information with the highest correlation on the played video in a covering layer mode.
Optionally, the apparatus may be integrated in a client server, may also be integrated in a background server, and may also be deployed independently, which is not limited in this embodiment.
In the embodiment of the invention, the recent sales data of the commodities identified in the video are displayed in the played video in a covering mode, and when an operation instruction of adding the commodities into the shopping cart after the commodities are clicked and checked by a user is received, the current time point of the commodities in the video playing, the commodity information and the user information are sent to a bullet screen system, so that the bullet screen system can generate bullet screen information of adding the commodities into the shopping cart by the user. So that after other users playing the video see the bullet screen information, the desire to purchase the commodity is triggered. The hot sales data of the commodities not only realize interaction among different users, but also further improve the sales volume of similar commodities in the mall.
Referring to fig. 7, a schematic structural diagram of a bullet screen information generating device according to an embodiment of the present invention is shown, where the device includes: a receiving module 71 and a generating module 72, wherein,
a receiving module 71, configured to receive pre-purchase information sent by a server, where the pre-purchase information includes: the current time point of the commodity playing in the video, the commodity information and the user information;
the generating module 72 is configured to generate bullet screen information that the user adds the product into the shopping cart according to the pre-purchase information, so that when other users play the video, the bullet screen information is displayed on the played video.
Optionally, in another embodiment, on the basis of the foregoing embodiment, the generating module is specifically configured to generate bullet screen information that the user adds the product into the shopping cart according to the pre-purchase information, so that when other users play the video, the bullet screen information is displayed on the played video in a manner of bold font, jumpiness of font, or different colors.
Optionally, the device may be integrated in the bullet screen system, or may be deployed independently, which is not limited in this embodiment.
In the embodiment of the invention, the server of the bullet screen system generates the bullet screen information of adding the commodity into the shopping cart by the user according to the pre-purchase information, so that other users can play the video again to display the bullet screen information at the current time point of the corresponding commodity playing, the association between the video playing and the same type of commodity is realized, the data linkage among different users is improved, and the shopping experience of the user is improved.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the embodiments of the invention.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The data transmission method, the bullet screen information generation method and the device provided by the invention are described in detail, a specific example is applied in the text to explain the principle and the implementation mode of the invention, and the description of the above embodiment is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (12)
1. A method of data transmission, comprising:
determining the current time point of the commodity appearing in the video playing;
acquiring sales data of the commodities on a shopping mall;
displaying the sales data of the commodity in the played video in a covering layer form;
receiving an operation instruction of adding the commodity into the shopping cart after the user clicks and views the sales data;
adding the commodity into a shopping cart according to the operation instruction;
when the commodity is added into the shopping cart, the commodity information and the user information of the commodity at the current time point of video playing are sent to a bullet screen system, so that the bullet screen system generates bullet screen information of the commodity added into the shopping cart by the user, and the bullet screen information is displayed at the current time point of the video playing by other users.
2. The method of claim 1, wherein determining a current point in time at which a good appears in the video presentation comprises:
identifying the played video through a video identification technology;
and if the commodity is identified in the video playing, recording the current time point of the commodity in the video playing.
3. The method of claim 1, wherein the obtaining sales data of the good on a mall comprises:
acquiring an identifier corresponding to the commodity;
acquiring all transaction information of the commodity within a set time from a mall according to the identification corresponding to the commodity;
summarizing the transaction information to obtain the sales data of the commodities on the shopping mall, wherein the sales data comprises: sales information of the commodity, goodness of appreciation and sales trend information within the set time.
4. The method of any of claims 1 to 3, further comprising:
judging whether the user has purchased the commodity, if so, acquiring commodity information with highest correlation from a recommendation system according to the brand and the category of the commodity;
and displaying the commodity information with the highest relevance on the played video in a covering layer mode.
5. A bullet screen information generation method is characterized by comprising the following steps:
receiving pre-purchase information sent by a server when a user adds a commodity into a shopping cart, wherein the pre-purchase information comprises: the current time point, commodity information and user information of the commodity played in the video;
and generating bullet screen information for adding the commodities into the shopping cart by the user according to the pre-purchase information so that other users can display the bullet screen information on the played video at the current time point when the video is played.
6. The method of claim 5, wherein the displaying the barrage information on the played video comprises:
and displaying the bullet screen information on the played video in a manner of font thickening, font jumping or different colors.
7. A data transmission apparatus, comprising:
the determining module is used for determining the current time point of the commodity appearing in the video playing;
the first acquisition module is used for acquiring the sales data of the commodities on the shopping mall;
the first display module is used for displaying the sales data of the commodities in the played video in a covering layer mode;
the receiving module is used for receiving an operation instruction of adding the commodity into the shopping cart after the user clicks and views the sales data;
the adding module is used for adding the commodities into the shopping cart according to the operation instruction;
and the sending module is used for sending the current time point of the video playing of the commodity, commodity information and user information to the bullet screen system when the commodity is added into the shopping cart, so that the bullet screen system generates bullet screen information for adding the commodity into the shopping cart by the user, and the bullet screen information is displayed at the current time point of the video playing of other users.
8. The apparatus of claim 7, wherein the determining module comprises:
the identification module is used for identifying the video played by the user through a video identification technology;
and the recording module is used for recording the current time point of the commodity played in the video when the commodity is identified by the identification module.
9. The apparatus of claim 7, wherein the obtaining module comprises:
the identification acquisition module is used for acquiring an identification corresponding to the commodity;
the transaction information acquisition module is used for acquiring all transaction information of the commodity from a shopping mall according to the identification corresponding to the commodity;
the summarizing module is used for summarizing the transaction information to obtain the sales data of the commodities on the shopping mall, and the sales data comprises: sales information of the commodity, goodness of comment and sales trend information within a set time.
10. The apparatus of any one of claims 7 to 9, further comprising:
the judging module is used for judging whether the user purchases the commodity;
the second acquisition module is used for acquiring the commodity information with the highest correlation from the recommendation system according to the brand and the category of the commodity when the judgment module judges that the commodity is purchased by the user;
and the second display module is used for displaying the commodity information with the highest correlation on the played video in a covering layer mode.
11. A bullet screen information generating apparatus, comprising:
the receiving module is used for receiving the pre-purchase information sent by the server when the user adds the commodity into the shopping cart, and the pre-purchase information comprises: the current time point, commodity information and user information of the commodity played in the video;
and the generation module is used for generating bullet screen information for adding the commodity into the shopping cart by the user according to the pre-purchase information so that other users can conveniently display the bullet screen information on the played video at the current time point when the video is played.
12. The apparatus of claim 11,
the generation module is specifically configured to generate bullet screen information that the user adds the commodity into the shopping cart according to the pre-purchase information, so that when other users play the video, the bullet screen information is displayed on the played video in a manner of font thickening, font jumping or different colors.
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| CN112395022B (en) * | 2020-11-04 | 2023-08-08 | 北京字节跳动网络技术有限公司 | Information display method, information display device, electronic equipment and computer readable storage medium |
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| US20110099083A1 (en) * | 2009-10-26 | 2011-04-28 | Dmitry Karpinsky | Online video marketplace |
| US10127590B2 (en) * | 2014-12-15 | 2018-11-13 | Sears Brands, L.L.C. | Methods and systems supporting online shopping as a shared and social activity |
| CN104751356B (en) * | 2015-03-04 | 2017-05-31 | 深圳市亮新光电显示技术有限公司 | Video player transaction system |
| CN106162355A (en) * | 2015-04-10 | 2016-11-23 | 北京云创视界科技有限公司 | video interactive method and terminal |
| CN105117934A (en) * | 2015-08-05 | 2015-12-02 | 北京奇艺世纪科技有限公司 | Commodity comment information display method and apparatus |
| CN105787776B (en) * | 2016-02-05 | 2019-05-03 | 腾讯科技（深圳）有限公司 | Information processing method and device |
| US20180060945A1 (en) * | 2016-08-23 | 2018-03-01 | Rick Hammond | Method and device providing for interactive connectivity between a user and online resources |
| CN106204168A (en) * | 2016-09-07 | 2016-12-07 | 广州爱九游信息技术有限公司 | Commodity barrage display system, unit and method |
| CN107454443B (en) * | 2017-02-21 | 2020-04-03 | 沈思远 | Video-based quick shopping method and system |
| CN107743262B (en) * | 2017-09-14 | 2020-04-17 | 阿里巴巴集团控股有限公司 | Bullet screen display method and device |
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