CN108235147A - Barrage advertisement broadcast method, barrage advertisement play back device and readable storage medium storing program for executing - Google Patents
Barrage advertisement broadcast method, barrage advertisement play back device and readable storage medium storing program for executing Download PDFInfo
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- CN108235147A CN108235147A CN201810042583.2A CN201810042583A CN108235147A CN 108235147 A CN108235147 A CN 108235147A CN 201810042583 A CN201810042583 A CN 201810042583A CN 108235147 A CN108235147 A CN 108235147A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4884—Data services, e.g. news ticker for displaying subtitles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/835—Generation of protective data, e.g. certificates
- H04N21/8352—Generation of protective data, e.g. certificates involving content or source identification data, e.g. Unique Material Identifier [UMID]
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Security & Cryptography (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a kind of barrage advertisement broadcast method, the barrage advertisement broadcast method includes the following steps：When the barrage ad-request instruction for receiving terminal device transmission, the corresponding command information of the request instruction is identified；Based on corresponding multimedia messages in described instruction information, barrage advertisement to be played corresponding with the multimedia messages is obtained from preset relationship map list；The barrage advertisement to be played is sent to the terminal device, so that the terminal device plays the barrage advertisement to be played.The invention also discloses a kind of barrage advertisement play back device and computer readable storage mediums.The present invention is realized during video information plays out, and optimizes the broadcast mode of barrage advertisement so that barrage advertisement associated with currently playing video, the experience of the user of enhancing are played when playing video.
Description
Technical field
The present invention relates to multimedia advertising technical fields more particularly to a kind of barrage advertisement broadcast method, barrage advertisement to broadcast
Put device and computer readable storage medium.
Background technology
At present, it is more to screen to meet people more and more using in people's lives for screen multimedia advertising
Media state the business demand with carrying, and the diversification of type and pattern to terminal barrage is a kind of greatly challenge.
Barrage advertisement on the market at present is independently of screen broadcasting content and is individually present, independent play-out is shown.
Client is allowed to show to property, high-lighting barrage ad content once in a while while the piece source contents that screen plays in itself are watched.Its
In, the broadcasting of screen film source is controlled by main player, to the film source of playlist, by broadcast request successively loop play,
And barrage advertisement broadcasting is controlled by barrage player, the barrage advertisement to barrage advertising listing, by broadcast request successively
Cycle plays out.Because there is no any association between main player and barrage player so that carry out film source broadcasting and
Barrage advertisement does not have any relationship when complete when playing, and is a kind of mode of shuffle.
Invention content
It is a primary object of the present invention to provide a kind of barrage advertisement broadcast method, barrage advertisement play back device and calculating
Machine readable storage medium storing program for executing, it is intended to solve how when carrying out film source broadcasting, particular association can be played when playing specific film source
Barrage advertisement the technical issues of.
To achieve the above object, the present invention provides a kind of barrage advertisement broadcast method, the barrage advertisement broadcast method packet
Include following steps：
When the barrage ad-request instruction for receiving terminal device transmission, the corresponding instruction letter of the request instruction is identified
Breath；
Based on corresponding multimedia messages in described instruction information, obtained from preset relationship map list and described more
The corresponding barrage advertisement to be played of media information；
The barrage advertisement to be played is sent to the terminal device, so that terminal device broadcasting is described to be played
Barrage advertisement.
Optionally, it is described when the barrage ad-request instruction for receiving terminal device transmission, identify the request instruction
It is further included before the step of corresponding command information：
Receive each barrage advertising information input by user and each video information；
According to the incidence relation of each barrage advertising information and each video information, establish each barrage advertisement with
Relationship map list between each video information is simultaneously preserved.
Optionally, the incidence relation according to each barrage advertising information and each video information, described in foundation
Corresponding relationship map list and the step of being preserved includes between each barrage advertisement and each video information：
According to the incidence relation of each barrage advertising information and each video information, obtain in each barrage advertisement
The video of not associated barrage advertisement in the barrage advertisement of not associated video information and each video, and establish associated video letter
Breath is stored in the mapping relations being associated between barrage advertisement in the relationship map list；
The barrage advertisement of the not associated video information is set as acquiescence barrage advertisement and by the not associated barrage
The video of advertisement is set as default video；
The acquiescence barrage advertisement is associated, and be stored in the relationship map list with the default video,
To form corresponding relationship map list.
Optionally, it is described based on corresponding multimedia messages in described instruction information, from preset relationship map list
The step of obtaining barrage advertisement to be played corresponding with the multimedia messages includes：
The video information and the relationship map list are compared, with determine the relationship map list in whether
In the presence of the identification information to match with the video information；
When there is the identification information to match with the video information in the relationship map list, the mark is believed
It ceases corresponding barrage advertisement and is set as barrage advertisement to be played.
Optionally, it is described to compare the video information and the relationship map list, to determine that the relationship is reflected
The step of penetrating in list with the presence or absence of the identification information to match with the video information further includes later：
When the identification information to match with the video information is not present in the relationship map list, described regard is determined
Frequency is default video, and the corresponding acquiescence barrage advertisement of the default video is set as barrage advertisement to be played.
Optionally, it is described that the barrage advertisement to be played is sent to the terminal device, so that the terminal device is broadcast
It is further included before the step of putting the barrage advertisement to be played：
Based on the barrage advertisement to be played, the corresponding play rules of the barrage advertisement to be played are obtained, wherein described
Play rules include at least barrage advertisement play position and broadcast mode.
Optionally, it is described that the barrage advertisement to be played is sent to the terminal device, so that the terminal device is broadcast
The step of putting the barrage advertisement to be played includes：
It identifies and determines whether the barrage advertisement to be played belongs to the acquiescence barrage advertisement；
When determining that the barrage advertisement to be played is not belonging to the acquiescence barrage advertisement, determine that the barrage to be played is wide
The quantity of announcement；
When the quantity of the barrage advertisement to be played is predetermined number, by the barrage advertisement to be played and corresponding
Play rules are sent to the terminal device, and the barrage to be played is played so that the terminal device is based on the play rules
Advertisement；
When the quantity of the barrage advertisement to be played is more than predetermined number, each bullet in the barrage advertisement to be played is obtained
The corresponding playing sequence of smoke (cloud) curtain advertisement, and the barrage advertisement to be played, corresponding play rules and the playing sequence are sent out
It send to the terminal device, so that the terminal device is based on the playing sequence according to the corresponding broadcasting of each barrage advertisement
Rule plays each barrage advertisement to be played.
Optionally, it is described to identify and confirm the step of whether the barrage advertisement to be played belongs to the acquiescence barrage advertisement
It further includes：
When the barrage advertisement to be played is the acquiescence barrage advertisement, each barrage in the acquiescence barrage advertisement is obtained
The corresponding playing sequence of advertisement, and the barrage advertisement to be played, corresponding play rules and the playing sequence are sent
To the terminal device, advised so that the terminal device is based on the playing sequence according to corresponding play of each barrage advertisement
Then play the barrage advertisement to be played.
In addition, to achieve the above object, the present invention also provides a kind of barrage advertisement play back device, the barrage advertisement plays
Device includes：It memory, processor and is stored in the barrage advertisement that can be run on the memory and on the processor and broadcasts
Program is put, the barrage advertisement playing program realizes barrage advertisement broadcast method as described above when being performed by the processor
The step of.
In addition, to achieve the above object, it is described computer-readable the present invention also provides a kind of computer readable storage medium
Barrage advertisement playing program is stored on storage medium, is realized when the barrage advertisement playing program is executed by processor as above-mentioned
The step of described barrage advertisement broadcast method.
A kind of barrage advertisement broadcast method that the embodiment of the present invention proposes, when carrying out multimedia on the terminal device,
The barrage ad-request sent by receiving terminal device instructs, and identify that command information is corresponding to media in request instruction
Then information obtains barrage advertisement to be played corresponding with multimedia messages, finally by bullet to be played from relationship map list
Smoke (cloud) curtain advertisement occurs to terminal device, so that terminal device plays out barrage advertisement to be played.Realize to multimedia into
During row plays, the broadcast mode of barrage advertisement is optimized, associated bullet is configured according to currently played multimedia
Smoke (cloud) curtain advertisement plays out, and enhances being associated with for multimedia file and barrage advertisement, more enhances the experience of user.
Description of the drawings
Fig. 1 is the apparatus structure schematic diagram for the hardware running environment that the embodiment of the present invention is related to；
Fig. 2 is the flow diagram of one embodiment of barrage advertisement broadcast method of the present invention；
Fig. 3 is the flow diagram of another embodiment of barrage advertisement broadcast method of the present invention；
Fig. 4 is the refinement flow diagram of step S20 in Fig. 2.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
As shown in Figure 1, the apparatus structure schematic diagram of hardware running environment that Fig. 1, which is the embodiment of the present invention, to be related to.
Device of the embodiment of the present invention can be that the packaged types terminal such as PC or tablet computer, pocket computer is set
It is standby.
As shown in Figure 1, the device can include：Processor 1001, such as CPU, network interface 1004, user interface
1003, memory 1005, communication bus 1002.Wherein, communication bus 1002 is used to implement the connection communication between these components.
User interface 1003 can include display screen (Display), input unit such as keyboard (Keyboard), optional user interface
1003 can also include standard wireline interface and wireless interface.Network interface 1004 can optionally connect including the wired of standard
Mouth, wireless interface (such as WI-FI interfaces).Memory 1005 can be high-speed RAM memory or the memory of stabilization
(non-volatile memory), such as magnetic disk storage.Memory 1005 optionally can also be independently of aforementioned processor
1001 storage device.
It will be understood by those skilled in the art that the restriction of the apparatus structure shown in Fig. 1 not structure twin installation, can wrap
It includes and either combines certain components or different components arrangement than illustrating more or fewer components.
As shown in Figure 1, it can lead to as in a kind of memory 1005 of computer storage media including operating system, network
Believe module, Subscriber Interface Module SIM and barrage advertisement playing program.
In device shown in Fig. 1, network interface 1004 is mainly used for connecting background server, is carried out with background server
Data communicate；User interface 1003 is mainly used for connecting client (user terminal), with client into row data communication；And processor
1001 can be used for calling the barrage advertisement playing program stored in memory 1005, and perform following operate：
When the barrage ad-request instruction for receiving terminal device transmission, the corresponding instruction letter of the request instruction is identified
Breath；
Based on corresponding multimedia messages in described instruction information, obtained from preset relationship map list and described more
The corresponding barrage advertisement to be played of media information；
The barrage advertisement to be played is sent to the terminal device, so that terminal device broadcasting is described to be played
Barrage advertisement.
Further, processor 1001 can call the barrage advertisement playing program stored in memory 1005, also perform
It operates below：
Receive each barrage advertising information input by user and each video information；
According to the incidence relation of each barrage advertising information and each video information, establish each barrage advertisement with
Relationship map list between each video information is simultaneously preserved.
Further, processor 1001 can call the barrage advertisement playing program stored in memory 1005, also perform
It operates below：
According to the incidence relation of each barrage advertising information and each video information, obtain in each barrage advertisement
The video of not associated barrage advertisement in the barrage advertisement of not associated video information and each video, and establish associated video letter
Breath is stored in the mapping relations being associated between barrage advertisement in the relationship map list；
The barrage advertisement of the not associated video information is set as acquiescence barrage advertisement and by the not associated barrage
The video of advertisement is set as default video；
The acquiescence barrage advertisement is associated, and be stored in the relationship map list with the default video,
To form corresponding relationship map list.
Further, processor 1001 can call the barrage advertisement playing program stored in memory 1005, also perform
It operates below：
The video information and the relationship map list are compared, with determine the relationship map list in whether
In the presence of the identification information to match with the video information；
When there is the identification information to match with the video information in the relationship map list, the mark is believed
It ceases corresponding barrage advertisement and is set as barrage advertisement to be played.
Further, processor 1001 can call the barrage advertisement playing program stored in memory 1005, also perform
It operates below：
When the identification information to match with the video information is not present in the relationship map list, described regard is determined
Frequency is default video, and the corresponding acquiescence barrage advertisement of the default video is set as barrage advertisement to be played.
Further, processor 1001 can call the barrage advertisement playing program stored in memory 1005, also perform
It operates below：
Based on the barrage advertisement to be played, the corresponding play rules of the barrage advertisement to be played are obtained, wherein described
Play rules include at least barrage advertisement play position and broadcast mode.
Further, processor 1001 can call the barrage advertisement playing program stored in memory 1005, also perform
It operates below：
It identifies and determines whether the barrage advertisement to be played belongs to the acquiescence barrage advertisement；
When determining that the barrage advertisement to be played is not belonging to the acquiescence barrage advertisement, determine that the barrage to be played is wide
The quantity of announcement；
When the quantity of the barrage advertisement to be played is predetermined number, by the barrage advertisement to be played and corresponding
Play rules are sent to the terminal device, and the barrage to be played is played so that the terminal device is based on the play rules
Advertisement；
When the quantity of the barrage advertisement to be played is more than predetermined number, each bullet in the barrage advertisement to be played is obtained
The corresponding playing sequence of smoke (cloud) curtain advertisement, and the barrage advertisement to be played, corresponding play rules and the playing sequence are sent out
It send to the terminal device, so that the terminal device is based on the playing sequence according to the corresponding broadcasting of each barrage advertisement
Rule plays each barrage advertisement to be played.
Further, processor 1001 can call the barrage advertisement playing program stored in memory 1005, also perform
It operates below：
When the barrage advertisement to be played is the acquiescence barrage advertisement, each barrage in the acquiescence barrage advertisement is obtained
The corresponding playing sequence of advertisement, and the barrage advertisement to be played, corresponding play rules and the playing sequence are sent
To the terminal device, advised so that the terminal device is based on the playing sequence according to corresponding play of each barrage advertisement
Then play the barrage advertisement to be played.
With reference to Fig. 2, flow diagrams of the Fig. 2 for one embodiment of barrage advertisement broadcast method of the present invention, the barrage advertisement
Playback method includes：
Step S10 when the barrage ad-request instruction for receiving terminal device transmission, identifies that the request instruction corresponds to
Command information；
In screen multimedia advertising industry, when carrying out video playing, it will usually along with the appearance of barrage advertisement, very
A kind of common situation when playing the video of news etc on a television set, can show that barrage is wide in the corresponding region of television set
It accuses, for example Domestic News is shown in the bottom character rolling of television set display interface, for another example in television set display interface
Some place shows a certain pictures, in existing display mode, information and the barrage of display that television set itself is played
There is no inevitable contact between advertising information.In the present embodiment, the two is combined, realizes that the association of the two plays.
In the present embodiment, terminal device carry out multimedia when, it will usually be associated with corresponding barrage advertisement, when
When carrying out multimedia, corresponding barrage ad-request instruction is sent out in real time, to determine whether currently playing multimedia deposits
In associated barrage advertisement, therefore when the barrage ad-request instruction for receiving terminal device transmission, identify the request
Corresponding command information is instructed, it is associated with currently playing multimedia for that can be obtained based on the command information identified
Barrage advertisement.Specifically, multimedia includes a variety of, such as video, audio and picture etc., herein using the multimedia that is played as
For video, currently playing video is the data that staff is stored in advance in background terminal, at the same will to video information with
When barrage advertisement is associated, due to the video of required broadcasting have it is multiple so that when carrying out barrage Advertisement association, will regard
The identification information of frequency information is associated with barrage advertisement, and corresponding video information is can determine by identification information.
In the present embodiment, the identification information of video information is chosen as to video information into line label processing, i.e. each video corresponds to only
One number, when obtaining currently playing video, identification plays the number information of video.
Step S20 based on corresponding multimedia messages in described instruction information, is obtained from preset relationship map list
Barrage advertisement to be played corresponding with the multimedia messages；
In the present embodiment, by identifying request instruction to obtain corresponding command information, then according to obtained instruction
Video information in information obtains barrage advertisement corresponding with video information in relationship map list, i.e., acquired barrage is wide
It accuses as barrage advertisement to be played.Specifically, it since barrage advertisement and video are there may be a plurality of, is stored in relationship map list
Be correspondence between video and barrage advertisement, while each video corresponds to only one identification information so that
After the identification information for identifying currently playing video, you can current corresponding barrage is accurately obtained from relationship map list
Advertisement.
The barrage advertisement to be played is sent to the terminal device by step S30, so that the terminal device plays institute
State barrage advertisement to be played.
In the present embodiment, obtaining the corresponding barrage advertising information of currently playing video, i.e., barrage advertisement to be played,
Its corresponding play rules can also be obtained with barrage advertisement is obtained, and then be sent to acquired barrage advertisement to be played
Terminal device, so that terminal device plays out barrage advertisement to be played.Specifically, it is obtained from relationship map list
During barrage advertisement to be played, the corresponding play rules of corresponding barrage advertisement to be played also obtain, and wherein play rules are extremely
Include play position and playback method less, and playback method includes how playing, since barrage advertisement is there are many type, in addition to
Except word, picture and video can also be, for different types of barrage advertisement, corresponding playback method difference,
For example, when if barrage advertisement is text information, corresponding playback method can be text information broadcasting speed；If barrage advertisement is
During pictorial information, corresponding playback method can be that picture shows size and display duration；If barrage advertisement is video information
When, corresponding playback method can be the size of video display frame, can also be video playing number.It is to be played determining
During barrage advertisement, corresponding play rules are also corresponding to be obtained, while the play rules of barrage advertisement to be played are also sent to
Terminal device so that terminal device can preferably play out barrage advertisement to be played.
Specifically, when playing out on the terminal device, if currently playing barrage advertisement is text information, and current
Play position is arranged on the lower section at video playing interface, then when playing out, by barrage advertisement below video playing interface
Predeterminated position play corresponding text information according to the character motion speed of setting.It needs it should be noted that in general feelings
Under condition, the playing duration of barrage advertisement is shorter than the duration of currently playing video, therefore, when barrage advertisement is text information
When, after text information finishes playing successively, if without other associated barrage advertisements, can again to text information into
Row plays, that is, loop play text information, until currently playing video playing is complete；When barrage advertisement is pictorial information
When, when picture once shows that duration reaches, if without other associated barrage advertisements, when can set an interval
Between, and the display of picture is carried out after interval time again, until currently playing video playing is complete；When barrage advertisement be regarding
During frequency information, after video once finishes playing, if without other associated barrage advertisements, it can set between a time
Every, and play this barrage advertisement again after time interval.It should be noted that the setting side of the play rules of barrage advertisement
Formula is unlimited, concrete foundation current scene and different self-demands.
In the present embodiment, when carrying out multimedia on the terminal device, by the bullet for receiving terminal device transmission
Smoke (cloud) curtain advertisement request instruction, and identify that command information is corresponding to media information in request instruction, then from relationship map list
Barrage advertisement to be played corresponding with multimedia messages is obtained, finally barrage advertisement to be played occurs to terminal device, for
Terminal device plays out barrage advertisement to be played.It realizes during being played out to multimedia, optimizes barrage
The broadcast mode of advertisement is configured associated barrage advertisement according to currently played multimedia and plays out, enhances more matchmakers
Body file is associated with barrage advertisement, more enhances the experience of user.
Further, with reference to Fig. 3, Fig. 3 is the flow diagram of another embodiment of barrage advertisement broadcast method of the present invention.
Step S40 receives each barrage advertising information input by user and each video information；
Step S50 according to the incidence relation of each barrage advertising information and each video information, establishes each bullet
Relationship map list between smoke (cloud) curtain advertisement and each video information is simultaneously preserved.
Relationship map list is stored in the present embodiment, in background controller, and the generation of relationship map list is to be based on
What the incidence relation between information input by user determined, barrage advertisement input by user and corresponding video letter are received first
Then breath determines incidence relation between certain barrage advertisements and video according to the information of input, there will be the bullets of incidence relation
Smoke (cloud) curtain advertisement is associated with video, equally, for no barrage advertisement for carrying out particular association and video, it is also desirable to establish one
The specific incidence relation of kind.
Specifically, carry out between barrage advertisement and video when being associated with, specifically associated steps include：
Step a according to the incidence relation of each barrage advertising information and each video information, obtains each barrage
In advertisement in the barrage advertisement of not associated video information and each video not associated barrage advertisement video, and establish association
Video information is stored in the mapping relations being associated between barrage advertisement in the relationship map list；
The barrage advertisement of the not associated video information is set as acquiescence barrage advertisement and is not closed described by step b
The video of connection barrage advertisement is set as default video；
The acquiescence barrage advertisement is associated by step c with the default video, and is stored in the relationship map row
In table, to form corresponding relationship map list.
In the present embodiment, carry out between barrage advertisement and video when being associated with, first can be with according to information input by user
Barrage advertisement and video are divided into two classes, wherein barrage advertisement be divided into association barrage advertisement and the advertisement of dereferenced barrage (not with
Specific video is associated), video is divided into associated video dereferenced video and (is not closed with specific barrage advertisement
Connection), it is clear that for association barrage advertisement and associated video, between the two there are corresponding relevance, that is, belong to
There are incidence relation between barrage advertisement and video in this classification, and acquiescence bullet can will be divided into for the advertisement of dereferenced barrage
Smoke (cloud) curtain advertisement, dereferenced video is divided into default video, and acquiescence barrage advertisement is associated with default video, that is to say, that
When belonging to a video in default video by the currently played video of recognition and verification, then bullet to be played corresponding at this time
Smoke (cloud) curtain advertisement is acquiescence barrage advertisement.In the present embodiment, if be configured, video file has 5, and barrage advertisement has 10,
Its specific relationship map list is as shown in table 1：
Table 1
| Video information | Barrage advertising information |
| Video 1 | Barrage advertisement 1,2 |
| Video 2 | Barrage advertisement 3 |
| Video 3 | Barrage advertisement 4,5,6 |
| Video 4,5 | Barrage advertisement 7,8,9,10 |
As shown in Table 1, according to the incidence relation shown in upper table, video 1, video 2 and video 3 are associated with specifically
Barrage advertisement, when playing video 1, barrage advertisement 1,2 is played out according to the play rules of setting；When playing video 2,
Barrage advertisement 3 is then played out according to the play rules of setting；When playing video 3, barrage advertisement 4,5,6 according to setting
Play rules play out.For the video 4,5 in upper table without being associated with specific barrage advertisement, and barrage advertisement 7,8,9,10
Also and not associated specific video, then video 4,5 is divided into default video one kind at this time, barrage advertisement 7,8,9,10 is divided
A kind of for acquiescence barrage advertisement, if it is, currently playing video 4, barrage advertisement at this time 7,8,9,10 can be according to setting
Play rules play out, for example, when barrage advertisement 7,8,9,10 is text information, it can be according to the sequencing of setting
Cycle plays out, it is known that video 4 finishes playing, for video 5, when playing video 5, broadcasting and the video 4 of barrage advertisement
It is the same during broadcasting.In the present embodiment, it is wide for the barrage being associated when being associated broadcasting barrage advertisement
It accuses, when broadcasting belongs to the video in default video, will not play out.
Further, with reference to Fig. 4, Fig. 4 is the refinement flow diagram of step S20 in Fig. 2.
Step S201 compares the video information and the relationship map list, to determine the relationship map
With the presence or absence of the identification information to match with the video information in list；
Step S202, will when there is the identification information to match with the video information in the relationship map list
Barrage advertisement corresponding to the identification information is set as barrage advertisement to be played.
In the present embodiment, relationship map list is set in advance good, and is stored in background controller, is worked as in identification
After the preceding identification information for playing video, identification information is subjected to comparison matching in relationship map list, to determine relationship map
With the presence or absence of the identification information to match with identification information in list, and exist in relationship map list is determined and believe with this mark
The matched item of manner of breathing then directly acquires the corresponding barrage advertisement of the item that matches, and acquired barrage advertisement is set as waiting to broadcast
Put barrage advertisement.Specifically, staff, may be due to certain specific barrages when video and barrage advertisement are associated
Advertisement needs to be associated broadcasting with corresponding video, and also the advertisement of part barrage be then do not need to certain specific videos into
Row association so that when these are not associated with the video of specific barrage advertisement when broadcasting, in the mark letter for the video that identification plays
During breath, in relationship map list, there is no corresponding barrage advertisements.Therefore in the mark for obtaining currently playing video
It during information, needs identification information carrying out comparison matching in relationship map list, to determine whether deposit in relationship map list
In this identification information.
Further, exist and the associated barrage advertisement of currently playing video in relationship map list, then can also exist
And the video of not associated barrage advertisement, when by compare match confirm relationship map list in be not present and currently playing video
During the barrage advertisement to match, currently playing video is divided into default video one kind at this time, that is, for not being associated with
The video of specific barrage advertisement, using such video as default video, and such video also corresponds to acquiescence barrage advertisement,
Exactly when the video of broadcasting is not associated with specific barrage advertisement, acquiescence barrage is played on video playing display interface at this time
Advertisement, and for giving tacit consent to the play rules of barrage advertisement, for single barrage advertisement, the broadcasting rule based on itself setting
Then, due to the possible more than one of acquiescence barrage advertisement, then suitable according to preset broadcasting when playing acquiescence barrage advertisement
Sequence carries out loop play, if that is, default video play to play but give tacit consent to barrage advertisement and once finish playing, can be with
It is played out again in the acquiescence barrage advertisement receipts that finish playing, and the setting of the time interval between playing twice is unlimited, can be with
Certain time interval is set, can also directly be played out.
Further, the barrage advertisement to be played is sent to the terminal device, for the terminal by step S30
Barrage advertisement to be played described in device plays, specifically includes：
Step S301 is identified and is determined whether the barrage advertisement to be played belongs to the acquiescence barrage advertisement；
Step S302 when determining that the barrage advertisement to be played is not belonging to the acquiescence barrage advertisement, determines described treat
Play the quantity of barrage advertisement；
Step S303, when the quantity of the barrage advertisement to be played is predetermined number, by the barrage advertisement to be played
And corresponding play rules are sent to the terminal device, so that the terminal device is based on described in play rules broadcasting
Barrage advertisement to be played；
Step S304 when the quantity of the barrage advertisement to be played is more than predetermined number, obtains the barrage to be played
The corresponding playing sequence of each barrage advertisement in advertisement, and by the barrage advertisement to be played, corresponding play rules and described
Playing sequence is sent to the terminal device, so that the terminal device is distinguished based on the playing sequence according to each barrage advertisement
Corresponding play rules play each barrage advertisement to be played.
In the present embodiment, when obtaining associated barrage advertisement to be played, identify first and determine acquired treat
Play whether barrage advertisement is acquiescence barrage advertisement, and when determining that barrage advertisement to be played is not belonging to acquiescence barrage advertisement, really
Fixed barrage advertisement to be played is hit by a bullet the quantity of smoke (cloud) curtain advertisement, and then carries out phase according to the be hit by a bullet quantity of smoke (cloud) curtain advertisement of barrage advertisement to be played
When the quantity of barrage advertisement to be played is predetermined number, barrage advertisement to be played and corresponding play are advised for the operation answered
Terminal device is then sent to, barrage advertisement to be played is played so that terminal device is based on corresponding play rules；When bullet to be played
When the quantity of smoke (cloud) curtain advertisement is more than predetermined number, the corresponding playing sequence of each barrage advertisement in barrage advertisement to be played is obtained, and will
Barrage advertisement to be played, corresponding play rules and playing sequence are sent to terminal device, so that terminal device is based on playing
Sequence plays each barrage advertisement to be played according to the corresponding play rules of each barrage advertisement.
Specifically, setting predetermined number is one in the present embodiment, and the quantity of barrage advertisement even to be played is one, will be treated
It plays barrage advertisement and corresponding play rules is sent to terminal device, so that terminal device is broadcast based on corresponding play rules
Put barrage advertisement to be played；If the quantity of barrage advertisement to be played is more than one (two and more than two), barrage advertisement to be played is obtained
In the corresponding playing sequence of each barrage advertisement, and barrage advertisement to be played, corresponding play rules and playing sequence are sent
To terminal device, respectively wait to broadcast according to the corresponding play rules broadcasting of each barrage advertisement so that terminal device is based on playing sequence
Barrage advertisement is put, for example, with reference to table 1, is illustrated by video of multimedia file, if being determined on the terminal device by identifying
The video of broadcasting is video 2, then currently associated barrage advertisement is barrage advertisement 3, and it is corresponding then to obtain barrage advertisement 3 at this time
Then barrage advertisement 3 and corresponding play rules are sent to terminal device by play rules together, so that terminal device carries out
It plays.If by identifying the video for determining to play on the terminal device as video 3, associated barrage advertisement to be played is bullet
Smoke (cloud) curtain advertisement 3, barrage advertisement 4 and barrage advertisement 5 then obtain barrage advertisement 3, barrage advertisement 4 and barrage advertisement 5 and divide at this time
Not corresponding play rules, while also need to determine that the corresponding broadcasting of barrage advertisement 3, barrage advertisement 4 and barrage advertisement 5 is suitable
Then sequence sends barrage advertisement 3, barrage advertisement 4 and barrage advertisement 5, corresponding play rules and playing sequence
To terminal device, so that terminal device is broadcast according to playing sequence according to the corresponding broadcast mode of barrage advertisement
It puts.
Further, it is further included after step S301：
Step S305 when determining the barrage advertisement to be played as the acquiescence barrage advertisement, obtains the acquiescence bullet
The corresponding playing sequence of each barrage advertisement in smoke (cloud) curtain advertisement, and by the barrage advertisement to be played, corresponding play rules and institute
It states playing sequence and is sent to the terminal device, so that the terminal device is based on the playing sequence according to each barrage advertisement point
Not corresponding play rules play the barrage advertisement to be played.
In the present embodiment, when barrage advertisement to be played is acquiescence barrage advertisement, each barrage in acquiescence barrage advertisement is obtained
The corresponding playing sequence of advertisement and corresponding play rules, then will acquiescence barrage advertisement, corresponding play rules with
And playing sequence is sent to terminal device, so that terminal device is based on playing sequence according to the corresponding broadcasting of each barrage advertisement
Rule plays each barrage advertisement to be played in acquiescence barrage advertisement.Specifically, if by identifying on the terminal device in determining
The video played is video 4, then its corresponding barrage advertisement to be played is barrage advertisement 7,8,9,10, wide for acquiescence barrage
It accuses in addition to respectively corresponding play rules, also there are one specific playing sequences for setting, are determining barrage advertisement to be played
During for acquiescence barrage advertisement, when will give tacit consent to barrage advertisement and gamble the play rules of win respectively and be sent to terminal device, will also
Corresponding playing sequence is sent to terminal device, so that terminal device plays out acquiescence barrage advertisement.
It is pointed out that there are many types due to barrage advertisement, such as word, picture and video etc., therefore works as
When barrage advertisement to be played is a plurality of barrage advertisement, it is also necessary to determine the type of each barrage advertisement, playing sequence is suitable for all
The barrage advertisement of type.For example currently playing video is video 3, since its corresponding barrage advertisement is barrage advertisement 4,5,6,
Since barrage advertisement has different type so that when a plurality of barrage advertisement plays out, broadcasting can be carried out at the same time, for example barrage is wide
It is text information to accuse 4, and barrage advertisement 5 is pictorial information, and barrage advertisement 6 is video information, and the position shown is not yet
Together, and then display broadcasting can be carried out on the display interface of terminal device, therefore in playing sequence simultaneously, barrage advertisement can be with
It plays simultaneously.
The present invention also provides a kind of barrage advertisement play back devices.
Barrage advertisement play back device provided by the present invention includes：It memory, processor and is stored on the memory
And the barrage advertisement playing program that can be run on the processor, the barrage advertisement playing program are performed by the processor
The step of Shi Shixian barrage advertisement broadcast methods as described above.
Wherein, the barrage advertisement playing program run on the processor is performed realized method and can refer to this
The each embodiment of invention barrage advertisement broadcast method, details are not described herein.
In addition the embodiment of the present invention also proposes a kind of computer readable storage medium.
Barrage advertisement playing program, the barrage advertisement playing program are stored on computer readable storage medium of the present invention
The step of barrage advertisement broadcast method as described above is realized when being executed by processor.
Wherein, the barrage advertisement playing program run on the processor is performed realized method and can refer to this
The each embodiment of invention barrage advertisement broadcast method, details are not described herein.
It should be noted that herein, term " comprising ", "comprising" or its any other variant are intended to non-row
His property includes, so that process, method, article or system including a series of elements not only include those elements, and
And it further includes other elements that are not explicitly listed or further includes intrinsic for this process, method, article or system institute
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including this
Also there are other identical elements in the process of element, method, article or system.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on such understanding, technical scheme of the present invention substantially in other words does the prior art
Going out the part of contribution can be embodied in the form of software product, which is stored in one as described above
In storage medium (such as ROM/RAM, magnetic disc, CD), including some instructions use so that a station terminal equipment (can be mobile phone,
Computer, server, air conditioner or network equipment etc.) perform method described in each embodiment of the present invention.
It these are only the preferred embodiment of the present invention, be not intended to limit the scope of the invention, it is every to utilize this hair
The equivalent structure or equivalent flow shift that bright specification and accompanying drawing content are made directly or indirectly is used in other relevant skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of barrage advertisement broadcast method, which is characterized in that the barrage advertisement broadcast method includes the following steps：
When the barrage ad-request instruction for receiving terminal device transmission, the corresponding command information of the request instruction is identified；
Based on corresponding multimedia messages in described instruction information, obtained and the multimedia from preset relationship map list
The corresponding barrage advertisement to be played of information；
The barrage advertisement to be played is sent to the terminal device, so that the terminal device plays the barrage to be played
Advertisement.
2. barrage advertisement broadcast method as described in claim 1, which is characterized in that described to receive what terminal device was sent
When barrage ad-request instructs, further included before the step of identifying the request instruction corresponding command information：
Receive each barrage advertising information input by user and each video information；
According to the incidence relation of each barrage advertising information and each video information, establish each barrage advertisement with it is described
Relationship map list between each video information is simultaneously preserved.
3. barrage advertisement broadcast method as claimed in claim 2, which is characterized in that described according to each barrage advertising information
With the incidence relation of each video information, corresponding relationship between each barrage advertisement and each video information of establishing is reflected
It penetrates list and includes the step of preservation：
According to the incidence relation of each barrage advertising information and each video information, obtain and do not closed in each barrage advertisement
Join the video of barrage advertisement and the not associated barrage advertisement in each video of video information, and establish associated video information with
Mapping relations between association barrage advertisement are stored in the relationship map list；
The barrage advertisement of the not associated video information is set as acquiescence barrage advertisement and by the not associated barrage advertisement
Video be set as default video；
The acquiescence barrage advertisement is associated, and be stored in the relationship map list with the default video, with shape
Into corresponding relationship map list.
4. barrage advertisement broadcast method as claimed in claim 3, which is characterized in that described based on corresponding in described instruction information
Multimedia messages, corresponding with multimedia messages barrage advertisement to be played is obtained from preset relationship map list
Step includes：
The video information and the relationship map list are compared, to determine to whether there is in the relationship map list
The identification information to match with the video information；
When there is the identification information to match with the video information in the relationship map list, by the identification information pair
The barrage advertisement answered is set as barrage advertisement to be played.
5. barrage advertisement broadcast method as claimed in claim 4, which is characterized in that described by the video information and the pass
It is that map listing is compared, to determine in the relationship map list with the presence or absence of the mark to match with the video information
It is further included after the step of information：
When the identification information to match with the video information is not present in the relationship map list, determine that the video is
Default video, and the corresponding acquiescence barrage advertisement of the default video is set as barrage advertisement to be played.
6. barrage advertisement broadcast method as claimed in claim 5, which is characterized in that described to send out the barrage advertisement to be played
It is further included before the step of sending to the terminal device, the barrage advertisement to be played is played for the terminal device：
Based on the barrage advertisement to be played, the corresponding play rules of the barrage advertisement to be played are obtained, wherein the broadcasting
Rule includes at least barrage advertisement play position and broadcast mode.
7. barrage advertisement broadcast method as claimed in claim 6, which is characterized in that described to send out the barrage advertisement to be played
The step of sending to the terminal device, the barrage advertisement to be played is played for the terminal device includes：
It identifies and determines whether the barrage advertisement to be played belongs to the acquiescence barrage advertisement；
When determining that the barrage advertisement to be played is not belonging to the acquiescence barrage advertisement, the barrage advertisement to be played is determined
Quantity；
When the quantity of the barrage advertisement to be played is predetermined number, by the barrage advertisement to be played and corresponding broadcasting
Rule is sent to the terminal device, so that the terminal device is wide based on the play rules broadcasting barrage to be played
It accuses；
When the quantity of the barrage advertisement to be played is more than predetermined number, it is wide to obtain each barrage in the barrage advertisement to be played
It accuses corresponding playing sequence, and the barrage advertisement to be played, corresponding play rules and the playing sequence is sent to
The terminal device, so that the terminal device is based on the playing sequence according to the corresponding play rules of each barrage advertisement
Play each barrage advertisement to be played.
8. barrage advertisement broadcast method as claimed in claim 7, which is characterized in that described to identify and confirm the bullet to be played
Smoke (cloud) curtain advertisement whether belong to it is described acquiescence barrage advertisement the step of further include：
When the barrage advertisement to be played is the acquiescence barrage advertisement, each barrage advertisement in the acquiescence barrage advertisement is obtained
Corresponding playing sequence, and the barrage advertisement to be played, corresponding play rules and the playing sequence are sent to institute
Terminal device is stated, so that the terminal device is broadcast based on the playing sequence according to the corresponding play rules of each barrage advertisement
Put the barrage advertisement to be played.
9. a kind of barrage advertisement play back device, which is characterized in that the barrage advertisement play back device includes：Memory, processor
And the barrage advertisement playing program that is stored on the memory and can run on the processor, the barrage advertisement play
It is realized when program is performed by the processor such as the step of barrage advertisement broadcast method described in any item of the claim 1 to 8.
10. a kind of computer readable storage medium, which is characterized in that it is wide to be stored with barrage on the computer readable storage medium
Playing program is accused, is realized when the barrage advertisement playing program is executed by processor as described in any item of the claim 1 to 8
The step of barrage advertisement broadcast method.
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| CN201810042583.2A CN108235147A (en) | 2018-01-16 | 2018-01-16 | Barrage advertisement broadcast method, barrage advertisement play back device and readable storage medium storing program for executing |
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| CN115225932A (en) * | 2021-04-20 | 2022-10-21 | 上海哔哩哔哩科技有限公司 | Advertisement processing system and method |
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