WO2016050113A1

WO2016050113A1 - Service implementation method and device and storage medium

Info

Publication number: WO2016050113A1
Application number: PCT/CN2015/084155
Authority: WO
Inventors: 马雄邦; 詹伟; 孔建华
Original assignee: 中兴通讯股份有限公司
Priority date: 2014-09-29
Filing date: 2015-07-15
Publication date: 2016-04-07
Also published as: CN105530523B; CN105530523A

Abstract

Disclosed is a service implementation method. The method comprises: a terminal acquires a first service type identifier; perform matching between the first service type identifier and service type identifiers of the terminal and request first service data according to a first service type that is obtained by matching; and classify the received first service data and start a corresponding timed task according to the classification result. Also disclosed are a service implementation device and a storage medium.

Description

Service implementation method, device and storage medium

Technical field

The present invention relates to the field of multimedia technologies, and in particular, to a service implementation method, device, and storage medium.

Background technique

With the advancement of technology and the development of Internet technology, the video service has long been no longer limited to the home TV terminal IPTV (Internet Protocol Television) service media type, IPTV & OTT (Over The Top), IPTV & DVB (Digital Video Broadcasting), New video playback modes such as DVB&OTT have emerged as the times require. With the development of these new video services, the release of advertisements has also emerged at a higher level. How to fully implement the correct and effective publishing according to the different media types of advertisements under the multi-mode set-top box and multi-screen client, and share the advertising content under the multi-mode terminal and multi-screen terminal, and insert the advertisement content at any time in the normal program. Etc. has become an urgent problem to be solved.

Summary of the invention

In view of this, the embodiment of the present invention is to provide a service implementation method, device, and storage medium, which can well solve the problem of sharing advertisement content under multi-mode terminal and multi-screen terminal and inserting advertisement content at any time in a normal program.

To achieve the above objective, the technical solution of the embodiment of the present invention is implemented as follows:

An embodiment of the present invention provides a service implementation method, where the method includes:

The terminal acquires the first service type identifier.

Matching the first service type identifier with the terminal service type identifier, and requesting the first service data according to the first service type obtained by the matching;

Classifying the received first service data, and starting corresponding timing according to the classification result task.

In the above solution, before the terminal obtains the first service type identifier, the method further includes: the terminal logging in to the second service system to request the second service data, and recording the terminal service type identifier sent by the second service system.

In the foregoing solution, the acquiring, by the terminal, the first service type identifier includes: receiving, by the terminal, second service data sent by the second service system, and extracting a first service type identifier associated with the second service data.

In the above solution, the classifying the received first service data includes:

Parsing the received first business data, performing format conversion on the parsed data, and classifying the converted data.

The embodiment of the present invention further provides a terminal, where the terminal includes: an obtaining module, a matching module, and a processing module;

The acquiring module is configured to obtain a first service type identifier;

The matching module is configured to match the first service type identifier with the terminal service type identifier, and request the first service data according to the first service type obtained by the matching;

The processing module is configured to classify the received first service data, and start a corresponding timing task according to the classification result.

In the above solution, the terminal further includes: a login module, configured to log in to the second service system to request the second service data, and record the terminal service type identifier sent by the second service system.

In the above solution, the acquiring module is configured to receive the second service data sent by the second service system, and extract the first service type identifier associated with the second service data.

In the above solution, the processing module is configured to parse the received first service data, perform format conversion on the parsed data, and classify the converted data.

The embodiment of the invention further provides a service implementation method, the method comprising:

The second service system identifies the terminal service type and sends an association according to the terminal service type The second service data identified by the first service type is sent to the terminal;

The first service system sends the first service data to the terminal according to the received first service data request;

The first service type identifier is used as a basis for the terminal to obtain the first service type and request the first service data.

The first service data is used as a basis for the terminal to start a timing task.

In the above solution, before the second service system identifies the terminal service type, the method further includes:

The second service system creates and synchronizes the second service data to the first service system, and the first service system associates the second service data with the first service data created by itself, and synchronizes the first service type identifier to the second service system.

The embodiment of the present invention further provides a server, where the server includes: a first service system and a second service system;

The second service system is configured to identify a terminal service type, and send the second service data associated with the first service type identifier to the terminal according to the terminal service type;

The first service system is configured to send the first service data to the terminal according to the received first service data request;

The first service identifier is used as a basis for the terminal to obtain the first service type and request the first service data.

In the above solution, the second service system is further configured to create and synchronize the second service data to the first service system;

The first service system is further configured to associate the second service data with the first service data created by itself, and synchronize the first service type identifier to the second service system.

The embodiment of the invention further provides a computer storage medium, wherein the computer storage medium is stored There is stored a computer program for performing the above-described service implementation method of the embodiment of the present invention.

The service implementation method, device, and storage medium provided by the embodiment of the present invention, the second service system identifies the terminal service type, and sends the second service data associated with the first service type identifier to the terminal according to the terminal service type; a service type identifier, the first service type identifier is matched with the terminal service type identifier, and the first service data is requested according to the first service type obtained by the matching; the first service system is configured according to the received first service data request, Sending the first service data to the terminal; the terminal classifies the received first service data, and starts a corresponding timing task according to the classification result. In this way, it is possible to solve the problem of sharing the advertisement content under the multi-mode terminal and the multi-screen terminal, inserting the advertisement content at any time in the normal program, and also the comprehensive development of the future advertisement business, improving the advertisement release rate and increasing the operating income, etc. Ordinary practical application significance.

DRAWINGS

1 is a schematic flowchart of a service implementation method according to an embodiment of the present invention;

2 is a schematic flowchart of a service implementation method according to Embodiment 2 of the present invention;

3 is a schematic flowchart of a service implementation method according to Embodiment 3 of the present invention;

4 is a schematic structural diagram of a terminal structure according to an embodiment of the present invention;

FIG. 5 is a schematic structural diagram of a server structure according to an embodiment of the present invention.

detailed description

In the embodiment of the present invention, the second service system identifies the terminal service type, and sends the second service data associated with the first service type identifier to the terminal according to the terminal service type; the terminal acquires the first service type identifier, and the A service type identifier is matched with the terminal service type identifier, and the first service data is requested according to the first service type obtained by the matching; the first service system sends the first service data to the terminal according to the received first service data request; Received The first business data is classified, and the corresponding timing task is started according to the classification result.

1 is a schematic flowchart of a service implementation method according to an embodiment of the present invention. As shown in FIG. 1 , the service implementation method process in this embodiment includes:

Step 101: The terminal acquires a first service type identifier.

Before the step, the method further includes: the terminal logging in to the second service system to request the second service data, and recording the terminal service type identifier sent by the second service system;

Here, the terminal is a multimode terminal and/or a multi-screen terminal; for example, an IPTV & DVB & OTT one-machine multi-mode set-top terminal;

The second service system may be an OTT/IPTV/DVB system;

The second service data may be video data other than advertisements requested by the user, such as movie data or channel data;

The terminal service type is a media type supported by the terminal; the terminal service type identifier may be a MediaServices keyword, for example, the value of the MediaServices is 1, indicating that the current terminal service type is a real-time streaming protocol (RTSP, Real Time Streaming). Protocol), that is, the media type supported by the terminal is RTSP;

The terminal records the terminal service type identifier sent by the second service system to the local, so that the terminal can be directly used when the terminal applies the terminal service type identifier again.

The step includes: receiving, by the terminal, second service data sent by the second service system, and extracting a first service type identifier associated with the second service data;

The first service type may be an advertisement service; the first service type identifier may be an AdvertiseContent keyword, for example, an AdvertiseContent value is 2, indicating that the first service type is OTT, that is, the advertisement type is an OTT media type;

In the embodiment of the present invention, the MediaServices and the AdvertiseContent can be defined according to the definition mode, namely: 1: RTSP, 2: OTT, 4: Silverlight, 8: Adobe, etc.; for example, the AdvertiseContent value is 3, indicating that the advertisement The types are RTSP and OTT.

Step 102: Match the first service type identifier with the terminal service type identifier, and request the first service data according to the first service type obtained by the matching;

Here, the first service type is: the first service type supported by the terminal in the current first service type, that is, the advertisement type supported by the terminal in the current advertisement type;

The matching between the first service type identifier and the terminal service type identifier includes: matching the first service type identifier and the terminal service type identifier by a bitwise calculation manner, that is, the first service type identifier (AdvertiseContent) & Terminal service type identifier (MediaServices) = first service type; for example: AdvertiseContent value is 3, MediaServices value is 1, 3 & 1 = 1, indicating that the first service type is RTSP, that is, the terminal is compatible with the supported advertisement in the current advertisement type. Type is RTSP;

The first service data may be: advertising service data;

The requesting the first service data includes: the terminal sending the first service data request including the first service type to the first service system.

Step 103: classify the received first service data, and start a corresponding timing task according to the classification result;

Here, the classifying the received first service data includes: the terminal parses the received first service data, performs format conversion on the parsed data, and classifies the converted data;

The received first service data may be XML data;

The received first service data includes: a first service content address, a name, a duration, a content, and the like; that is, an advertisement play address, an advertisement duration, an advertisement name, and advertisement data;

The format conversion of the parsed data includes: performing JSON (JavaScript Object Notation) data format conversion on the parsed data;

The classifying the converted data includes: the terminal dividing the first service data into a front insertion advertisement, a middle insertion advertisement, a picture advertisement, and a suspension suspension according to a field type of the converted data. Arrive after inserting advertisements, etc.;

The initiating the corresponding timing task according to the classification result includes: starting a corresponding timing task according to different advertisement types, such as a front insertion advertisement, a middle insertion advertisement, and a picture advertisement, which are divided into the first service data; wherein the timing task The time can be preset according to actual needs.

After the step, the method further includes: completing the issuance of the first service data and the playing of the second service data, and clearing the first service data and the timed task.

2 is a schematic flowchart of a service implementation method according to Embodiment 2 of the present invention. As shown in FIG. 2, the service implementation method process in this embodiment includes:

Step 201: The second service system identifies the terminal service type, and sends the second service data associated with the first service type identifier to the terminal according to the terminal service type.

Before the step, the method further includes: the second service system creates and synchronizes the second service data to the first service system, where the first service system associates the second service data with the first service data created by itself, and Synchronizing the first service type identifier to the second service system;

Here, the second service system may be an OTT/IPTV/DVB system;

The first service system may be an advertising service system;

The first service data may be advertisement service data;

The first service type identifier may be an AdvertiseContent keyword, for example, an AdvertiseContent value of 2, indicating that the first service type is OTT, that is, the advertisement type is an OTT media type.

The terminal service type is a media type supported by the terminal; for example, RTSP, OTT, and the like;

The second service system identifying the terminal service type includes: the second service system reads the terminal basic information, and identifies the terminal service type;

After the second service system identifies the terminal service type, the method further includes: the second service system sends the identified terminal service type to the terminal, so that the terminal can directly apply the terminal service type identifier when use;

The first service identifier is used as a basis for the terminal to obtain the first service type and request the first service data, that is, the terminal uses the first service type identifier to match the terminal service type identifier, and obtains according to the matching. First business type, requesting first business data;

The sending, by the second service system, the second service data according to the terminal service type, by using the terminal service type, to filter or query the second service data, and sending the adaptation The second service data of the terminal service type associated with the first service type identifier is sent to the terminal;

The query is an operation performed in the case that the user terminal places the second service data on demand.

Step 202: The first service system sends the first service data to the terminal according to the received first service data request.

Here, the first service data request carries the first service type;

The first step includes: the first service system filters the first service data according to the received first service data request, and sends the first service data of the first service type to the terminal;

The first service data is used as a basis for the terminal to start the scheduled task, that is, the terminal performs the classification by referring to the first service data, and starts a corresponding timing task according to the classification result.

FIG. 3 is a schematic flowchart of a service implementation method according to Embodiment 3 of the present invention. As shown in FIG. 3, the service implementation method process in this embodiment includes:

Step 301: The first service system creates first service data, and the second service system creates second service data.

Here, the first service system is an advertisement service system, and the second service system may be an OTT/IPTV/DVB system;

The first service data is advertisement service data, and the second service data is video data other than advertisements requested by the user, such as movie data or channel data.

Step 302: The second service system synchronizes the second service data to the first service system, where the first service system associates the second service data with the first service data, and synchronizes the first service type identifier to the first Two business systems;

Here, the synchronizing the second service data to the first service system by the second service system includes: the second service system replicating the second service data to the first service system;

The synchronizing the first service type identifier to the second service system includes: copying the first service type identifier to the second service system;

Step 303: The terminal logs in to the second service system, and requests the second service data.

Here, the terminal is a multimode terminal and/or a multi-screen terminal; for example, an IPTV & DVB & OTT one-machine multi-mode set-top terminal.

Step 304: The second service system identifies the terminal service type, and sends the second service data associated with the first service type identifier to the terminal according to the terminal service type.

Here, the terminal service type is a media type supported by the terminal; for example, RTSP, OTT, and the like;

Transmitting, according to the terminal service type, the number of second services associated with the first service type identifier According to the terminal, the second service system filters or queries the second service data according to the terminal service type, and sends the second service data that is associated with the first service type identifier of the terminal service type to the terminal. ;

Step 305: The terminal acquires a first service type identifier.

Step 306: The terminal matches the first service type identifier with the terminal service type identifier, and requests the first service data according to the first service type obtained by the matching.

The requesting the first service data includes: the terminal sending the first message including the first service type The service data is requested to the first service system.

Step 307: The first service system sends the first service data to the terminal according to the received first service data request.

The first service system filters the first service data according to the received first service data request, and sends the first service data of the first service type to the terminal.

Step 308: The terminal classifies the received first service data, and starts a corresponding timing task according to the classification result.

The received first service data may be XML data;

The classifying the converted data includes: the terminal dividing the first service data into a front insert advertisement, a middle insertion advertisement, a picture advertisement, a pause advertisement, and a post insertion advertisement according to a field type of the converted data;

The initiating the corresponding timing task according to the classification result includes:

The terminal starts a corresponding timing task according to different advertisement types, such as a forward insertion advertisement, a middle insertion advertisement, a picture advertisement, a pause advertisement, and a post insertion advertisement, which are divided into the first service data, and the terminal includes: according to the first service according to the terminal The result of the classification of the data, judging whether there is a pre-insert advertisement, a mid-insertion advertisement, an image advertisement, a pause advertisement, and a post-insertion advertisement, etc., if there is a pre-insertion advertisement, starting a corresponding timing task, playing the previous service data before playing the second service data Insert an advertisement; if there is an interstitial advertisement, start the corresponding scheduled task, reach the scheduled task time of inserting the advertisement during playback, and insert the interpolated Advertising; if there is an image advertisement, start the corresponding scheduled task, reach the scheduled task time of playing the image advertisement, play the image advertisement; if there is a pause advertisement, when the terminal pauses the second data service, the pause advertisement is played; if there is a post insertion advertisement, When the second data service is played, the advertisement is inserted after playing;

Wherein, when the advertisement is inserted in the play, the second player may be applied for playing, or the currently played second service data may be paused to play the inserted advertisement, and when the inserted advertisement is finished, the second service data is restored. Play

You can use multi-window mode to play image ads when playing image ads.

Step 309: Complete the issuance of the first service data and the play of the second service data, and clear the first service data and the timed task.

4 is a schematic structural diagram of a terminal structure according to an embodiment of the present invention; as shown in FIG. 4, the terminal component of the embodiment of the present invention includes: an obtaining module 41, a matching module 42, and a processing module 43;

The obtaining module 41 is configured to acquire a first service type identifier.

The matching module 42 is configured to match the first service type identifier with the terminal service type identifier, and request the first service data according to the first service type obtained by the matching;

The processing module 43 is configured to classify the received first service data, and start a corresponding timing task according to the classification result;

Here, the first service may be an advertisement service; the first service type identifier may be an AdvertiseContent keyword, such as: an AdvertiseContent value of 2, indicating that the first service type is OTT, that is, the advertisement type is an OTT media type;

The terminal service type is a media type supported by the terminal; the terminal service type identifier may be a MediaServices keyword, for example, the value of the MediaServices is 1, indicating that the current terminal service type is RTSP, that is, the terminal is compatible with the supported media. Type is RTSP;

In the embodiment of the present invention, the MediaServices and the AdvertiseContent can be defined according to the definition mode, namely: 1: RTSP, 2: OTT, 4: Silverlight, 8: Adobe, etc. Mode; for example: AdvertiseContent value is 3, indicating that the ad type is RTSP and OTT.

In an embodiment, the terminal further includes: a login module 44, configured to log in to the second service system to request the second service data, and record the terminal service type identifier sent by the second service system;

Here, the second service system may be an OTT/IPTV/DVB system;

In an embodiment, the obtaining module 41 is configured to receive the second service data sent by the second service system, and extract the first service type identifier associated with the second service data.

In an embodiment, the matching module 42 is configured to match the first service type identifier and the terminal service type identifier by a bitwise calculation manner, that is, the first service type identifier (AdvertiseContent) & terminal service. Type: (MediaServices)=The first service type; for example, the value of AdvertiseContent is 3, the value of MediaServices is 1, and 3&1=1, indicating that the first service type is RTSP, that is, the advertisement type supported by the terminal in the current advertisement type is RTSP. ;

The first service type is: the first service type supported by the terminal in the current first service type, that is, the advertisement type supported by the terminal in the current advertisement type.

In an embodiment, the processing module 43 is configured to parse the received first service data, perform format conversion on the parsed data, and classify the converted data.

The received first service data may be XML data;

The processing module 43 performs format conversion on the parsed data, including: the processing module 43 Perform JSON data format conversion on the parsed data;

The processing module 43 classifies the converted data, including: the terminal, according to the field type of the converted data, dividing the first service data into a front insert advertisement, a middle insertion advertisement, a picture advertisement, a pause advertisement, and a post insertion advertisement. Wait;

The processing module 43 starts the corresponding timing task according to the classification result, including: starting a corresponding timing task according to different advertisement types, such as a front insertion advertisement, a middle insertion advertisement, and a picture advertisement, which are divided into the first service data; The time of the scheduled task can be preset according to actual needs.

In an embodiment, the processing module 43 is further configured to: after completing the issuance of the first service data and the playing of the second service data, clearing the first service data and the timing task.

FIG. 5 is a schematic structural diagram of a server structure according to an embodiment of the present invention; as shown in FIG. 5, the server component of the embodiment of the present invention includes: a first service system 51 and a second service system 52;

The second service system 51 is configured to identify a terminal service type, and send, according to the terminal service type, second service data associated with the first service type identifier to the terminal;

The first service system 52 is configured to send the first service data to the terminal according to the received first service data request;

The first service type identifier is used as a basis for the terminal to obtain the first service type and request the first service data; that is, the terminal uses the first service type identifier to match the terminal service type identifier, and Requesting the first service data according to the first service type obtained by the matching;

The first service type identifier may be an AdvertiseContent keyword, for example, an AdvertiseContent value of 2, indicating that the first service type is OTT, that is, the advertisement type is an OTT media type;

The first service data is used as a basis for starting a timing task by the terminal; that is, the terminal performs the classification of the first service data, and starts a corresponding timing task according to the classification result;

The second service system may be an OTT/IPTV/DVB system;

The first service system may be an advertising service system;

The first service data may be advertisement service data.

In an embodiment, the second service system 51 is further configured to create and synchronize the second service data to the first service system;

The first service system 52 is further configured to associate the second service data with the first service data created by itself, and synchronize the first service type identifier to the second service system.

In an embodiment, the first service system 52 sends the first service data to the terminal according to the received first service data request, and the second service system 52 processes the second service data according to the terminal service type. Performing a screening or query, and sending, to the terminal, the second service data that is associated with the first service type identifier of the terminal service type;

The first service data request carries the first service type;

The obtaining module, the matching module, the processing module, and the first service system and the second service system, which are proposed in the embodiments of the present invention, may be implemented by a processor, and may also be implemented by a specific logic circuit; In an application, the processor can be a central processing unit (CPU), a microprocessor (MPU), or a field programmable gate array (FPGA).

In the embodiment of the present invention, if the foregoing service implementation method is implemented in the form of a software function module and is sold or used as a standalone product, it may also be stored in a computer readable storage medium. Based on such understanding, the technical solution of the embodiments of the present invention may be embodied in the form of a software product in essence or in the form of a software product stored in a storage medium, including a plurality of instructions. Make a computer device (can be a A person computer, server, or network device, etc.) performs all or part of the methods described in various embodiments of the present invention. The foregoing storage medium includes various media that can store program codes, such as a USB flash drive, a mobile hard disk, a read only memory (ROM), a magnetic disk, or an optical disk. Thus, embodiments of the invention are not limited to any specific combination of hardware and software.

Correspondingly, the embodiment of the present invention further provides a computer storage medium, where the computer storage medium stores a computer program, and the computer program is used to execute the foregoing service implementation method of the embodiment of the present invention.

The above is only the preferred embodiment of the present invention and is not intended to limit the scope of the present invention.

Claims

A service implementation method, the method comprising:

The terminal acquires the first service type identifier.

Matching the first service type identifier with the terminal service type identifier, and requesting the first service data according to the first service type obtained by the matching;

The first service data received is classified, and corresponding timing tasks are started according to the classification result.
The method of claim 1, wherein before the acquiring the first service type identifier, the method further comprises: the terminal logging in to the second service system to request the second service data, and recording the terminal sent by the second service system. Business type identifier.
The method of claim 2, wherein the obtaining, by the terminal, the first service type identifier comprises: receiving, by the terminal, second service data sent by the second service system, and extracting a first service type associated with the second service data Logo.
The method of claim 1 or 2, wherein the classifying the received first service data comprises:

Parsing the received first business data, performing format conversion on the parsed data, and classifying the converted data.
A terminal, the terminal includes: an acquisition module, a matching module, and a processing module; wherein

The acquiring module is configured to obtain a first service type identifier;

The matching module is configured to match the first service type identifier with the terminal service type identifier, and request the first service data according to the first service type obtained by the matching;

The processing module is configured to classify the received first service data, and start a corresponding timing task according to the classification result.
The terminal according to claim 5, wherein the terminal further comprises: a login module configured to log in to the second service system to request the second service data, and record the second service system to send Terminal service type identifier.
The terminal according to claim 6, wherein the obtaining module is configured to receive second service data sent by the second service system, and extract a first service type identifier associated with the second service data.
The terminal according to claim 5 or 6, wherein the processing module is configured to parse the received first service data, perform format conversion on the parsed data, and classify the converted data.
A service implementation method, the method comprising:

The second service system identifies the terminal service type, and sends the second service data associated with the first service type identifier to the terminal according to the terminal service type;

The first service system sends the first service data to the terminal according to the received first service data request;

The first service type identifier is used as a basis for the terminal to obtain the first service type and request the first service data.

The first service data is used as a basis for the terminal to start a timing task.
The method according to claim 9, wherein before the second service system identifies the terminal service type, the method further includes:

The second service system creates and synchronizes the second service data to the first service system, and the first service system associates the second service data with the first service data created by itself, and synchronizes the first service type identifier to the second service system.
A server, the server comprising: a first service system and a second service system; wherein

The second service system is configured to identify a terminal service type, and send the second service data associated with the first service type identifier to the terminal according to the terminal service type;

The first service system is configured to send the first according to the received first service data request Business data to the terminal;

The first service identifier is used as a basis for the terminal to obtain the first service type and request the first service data.

The first service data is used as a basis for the terminal to start a timing task.
The server according to claim 11, wherein the second service system is further configured to create and synchronize the second service data to the first service system;

The first service system is further configured to associate the second service data with the first service data created by itself, and synchronize the first service type identifier to the second service system.
A computer storage medium having stored therein computer executable instructions for performing the service implementation method of any one of claims 1 to 4.
A computer storage medium having stored therein computer executable instructions for performing the service implementation method of any one of claims 9 to 10.