CN101668145A - Digital television receiver, advertisement graded playing and controlling method and system - Google Patents
Digital television receiver, advertisement graded playing and controlling method and system Download PDFInfo
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- CN101668145A CN101668145A CN200910190724A CN200910190724A CN101668145A CN 101668145 A CN101668145 A CN 101668145A CN 200910190724 A CN200910190724 A CN 200910190724A CN 200910190724 A CN200910190724 A CN 200910190724A CN 101668145 A CN101668145 A CN 101668145A
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Abstract
The invention discloses a digital television receiver, an advertisement graded playing and controlling method and a system, wherein the method comprises the following steps: receiving and analyzing atransmission stream, and obtaining each television advertisement and corresponding grade information; storing television advertisements of the same grade into a television advertisement group corresponding to the grade; grading television programs in a television program list, and establishing mapping relations between each program grade and one television advertisement group; and when a user selects and plays a television program, calling the television advertisement group which has a mapping relation with the program grade to which the television program belongs, and controlling the contentof a plurality of television advertisements in the television advertisement group to be displayed on a menu advertisement position cyclically. The digital television receiver, the method and the system solve the problem of disordered control of the current television advertisement play and provide favorable conditions for developing business increment of the digital television well.
Description
Technical field
The present invention relates to the control method of televising, especially relate to a kind of in digital television program with the control method of advertisement graded broadcast and corresponding control system, and the digital television receiver that uses this control method.
Background technology
Along with the fast development of Digital Television, the coverage rate of Digital Television is more and more wider.Digital cable customers is by digital television receiver receiving digital television program.Traditional relatively simulated television, on the one hand, digital television receiver obtains more for the user, the digital television program that programme content is abundanter, on the other hand, the appearance of digital television receiver also allows TV programme form and has produced very big variation: will intercut at ad content between certain excellent program segment being associated on the actions menu of user to digital television receiver in the past, like this, the user can carry out optionally browse advertisements content according to interest and the needs of oneself, watch the advertisement of intercutting in the program and needn't force, thereby improve the satisfaction that the user normally watches program.
(Transport Stream TS) transmits the headend equipment of digital TV network (such as streaming media server), after digital television receiver receives TS stream, the ad content in the TS stream is presented on the menu position of appointment with transport stream with ad content.The display mode that widely adopts can reduce following two kinds at present:
First kind of mode is shown ad content and Menu Type to be carried out related, and do not have any relation with program that the user is play, and no matter which program the user plays, and circulation always shows the pairing ad content of the current set of menu type on the menu.Another mode is that the program of the ad content of menu demonstration and user's broadcast is bound, front end is with ad content and program map relation, transmit by TS stream, digital television receiver is described situation according to it, when the user plays certain program, on menu, play the advertisement packet corresponding with this program.
There is following defective in above-mentioned advertisement control method for playing back: if only carry out related with Menu Type advertisement, some menu user in the digital television receiver seldom operates, and that is less with regard to the frequency that the advertisement packet that means with such menu binding is played; If with ad content only is to carry out relatedly with program that the user watches simply, because the program tricks is more at present, the popularity of program also exists than big-difference, and this frequency that just means that the associated advertisement packet of program of some unexpected winner is played is less; Because user's preference is far from each other, a same program is for different people, and its popularity also is different.Therefore, be can't be only to certain program welcome carrying out qualitatively whether according to the hobby situation of colony of certain customers, thereby determined present advertisement control method for playing back further to reform and innovate, can improve the input effect of advertisement and further satisfy user's actual demand.
Summary of the invention
The invention reside in propose a kind of in digital television program control method and the corresponding control system with advertisement graded broadcast, and the digital television receiver that uses this control method, solve the technical problem that frequency that present television advertising shows can't rationally be controlled.
For solving technical problem of the present invention, the present invention discloses a kind of advertisement graded playing and controlling method, and it comprises:
Receive and analyzing atransmission stream, obtain each television advertising and corresponding grade information;
The television advertising of same levels is stored classifiedly to television advertising grouping that should rank;
Each TV programme in the TV program list is divided program level, each program level and the grouping of one of them television advertising are set up mapping relations;
When the user selects to play certain TV programme, call with this TV programme under the television advertising grouping of program level with mapping relations, control is presented at a plurality of television advertising contents circulations in this television advertising grouping on the menu location advertising.
Wherein, the present invention is by the network information table in the analyzing atransmission stream, obtains the title and the corresponding grade information of each television advertising.
Wherein, the present invention is by adding up the duration of watching of each TV programme, serves as according to dividing program level with the duration of watching of each TV programme in the section sometime.
Wherein, the present invention will watch that the bigger a plurality of TV programme of duration are divided into a higher program level, and has the TV programme of higher program level and have between the television advertising grouping of higher level and set up mapping relations.
Wherein, the present invention is according to the program level under the service identifiers inquiry of this TV programme, thereby calls the television advertising grouping that has mapping relations with this program level.
Wherein, the present invention adopts the mapping relations that have 1-1 between program level and the television advertising grouping.
Wherein, the present invention adopts the mapping relations that have N-1 between program level and the television advertising grouping.
In addition, the present invention also discloses a kind of advertisement graded broadcasting control system, and it comprises:
Receive and parsing module, be used for receiving and analyzing atransmission stream, obtain each television advertising and corresponding grade information;
Set up the database of a plurality of television advertisings grouping, be used for television advertising with same levels and store classifiedly to television advertising grouping that should rank;
Program level is divided module, is used for each TV programme of TV program list is divided program level;
Mapping block is set up mapping relations with each program level and the grouping of one of them television advertising;
The advertisement transmit control module, be used for when the user selects to play certain TV programme, call with this TV programme under the television advertising grouping of program level with mapping relations, control is presented at a plurality of television advertising contents circulations in this television advertising grouping on the menu location advertising.
Wherein, it is by adding up the duration of watching of each TV programme that described program level is divided module, serves as according to dividing program level with the duration of watching of each TV programme in the section sometime.
Moreover the present invention also discloses a kind of digital television receiver that uses aforementioned advertisement graded playing and controlling method.
Compared with prior art, the present invention has following beneficial effect:
The present invention divides rank according to the duration of watching of program to program, and the program of different stage and the television advertising of corresponding level are bound; Digital television receiver can be watched the duration of each TV programme according to the user, adjusts the display frequency of television advertising dynamically, makes the higher television advertising of setting rank have higher display frequency.Therefore, the invention solves the difficult problem that present television advertising is play unordered control, provide advantage for better carrying out the digital television business increment.
Description of drawings
Fig. 1 is a schematic flow sheet of the present invention;
Fig. 2 is a system configuration schematic diagram of the present invention.
Embodiment
The present invention is by dividing the rank of television advertising in advance, watch the duration of each program (or channel) by digital television receiver statistics user, the duration of watching according to program is divided rank to program, the program of different stage and the television advertising of corresponding level are bound, made advertisement give different display frequencies respectively at different stage.Thereby the problem that the frequency that can solve present advertisement demonstration can't rationally be controlled can make trade company according to oneself economic situation and demand more selection be arranged, and further enlarges the function of advertisement value-added service.
As shown in Figure 1, the present invention includes following steps:
Step S101: the headend equipment of digital TV network is packed into transport stream (Transport Stream with television advertising, TS) and with the title of each television advertising and class information (Network Information Table is described in NIT) at network information table.Like this, the data flow of television advertising can be transmitted in digital TV network with the Voice ﹠ Video data flow of TV programme.
Digital Television operator can formulate the rank that multiple strategy is divided television advertising.Such as, can be divided into a plurality of ranks according to the price of television advertising, the television advertising that price is high is set at higher level, and the low television advertising of price is set at than low level; Also can divide rank, the television advertising of up-to-date release is set at higher level, the television advertising of releasing at first is set at than low level according to the television advertising release time.
Step S102: after digital television receiver starts, receive and resolve TS stream, obtain each television advertising and deposit buffer memory in; Receive and resolve the NIT table, therefrom obtain the title and the corresponding grade information of each television advertising.
Step S103:, the television advertising of same levels is stored classifiedly to the buffer memory television advertising grouping that should rank according to the pairing different stage of each television advertising.
That is to say that if among the step S101 television advertising is divided into 10 ranks, that has also set up 10 television advertising groupings in the buffer memory of digital television receiver, is used for the television advertising of buffer memory corresponding level in each television advertising grouping.
Step S104: digital television receiver is watched the duration of each program (or channel) by the statistics user, the duration of watching by each program in the certain hour section is a foundation, program level is divided in the corresponding television advertisings grouping of all programs, and set up mapping relations between other television advertising of TV programme and this level of same levels divided into groups.
When the user changes platform operation when finishing at every turn, write down the current time of this TV programme corresponding service sign (Service ID) by digital television receiver, with the zero hour of this moment as the user-selected current program of watching, and with finish time of this last program that is recorded as the user constantly and is watched, thereby can calculate the interval of the last program that the user watches; New change the platform action when taking place when detecting, by same method to carrying out record the finish time of the user-selected up-to-date program zero hour and last program, thereby can calculate the duration that the user watches a TV programme at every turn.In this way, in the certain hour section to user-selected watch program carry out real-time accumulatedly, can obtain the duration that the user watches each TV programme.
Just can determine the division of program level based on the user to the duration of watching of each TV programme, allow and watch that the bigger TV programme of duration has higher level, watch that the less TV programme of duration has than low level.
Simultaneously, too frequent for fear of the fluctuation that the program grade situation changes, can setting program every regular hour section (such as 3 days or 5 days), according to the user who is write down the duration of watching of each program is resequenced, according to the ordering situation, the pairing Service Id of program in the TV program list is divided into a plurality of ranks of corresponding television advertising grouping, thereby determined the division of program level, can will set up mapping relations between the TV programme of same levels and other television advertising grouping of this level.
Step S105: when the user selects to play certain TV programme, obtain current in progress TV programme Service Id, the program level of inquiring about this Service Id, thus acquisition is divided into groups with the television advertising that this program level has mapping relations.
Step S106:, a plurality of television advertising content circulations in this television advertising grouping are presented on the menu location advertising by calling television advertising grouping with mapping relations.
Therefore, when the user was switched program, only S105 and step S106 redefined the rank of current program and corresponding television advertising grouping set by step, showed the television advertising content of the television advertising grouping of correspondence on the menu location advertising.The platform operation of changing that above-mentioned task is followed the user circulates successively, thereby can finish the grading control that advertisement shows.
In conjunction with shown in Figure 2, advertisement graded broadcasting control system disclosed by the invention is used in the digital television receiver, it comprises: carry out reception and the parsing module 201 of above-mentioned steps S102, the television advertising of the same levels that parses is stored classifiedly to the database 202 television advertising that should rank is divided into groups; By the duration of watching of each TV programme in the above-mentioned steps S104 statistics TV program list 203, and be foundation, the program level that program level are divided in the corresponding television advertisings grouping of all TV programme is divided module 204 with the duration of watching of each program; The mapping block 205 of mapping relations will be set up between the TV programme of same levels and other television advertising grouping of this grade; The user sends when changing platform operation control command, carries out above-mentioned steps S105 and step S106, and control is presented at advertisement transmit control module 206 on the menu location advertising with a plurality of television advertising contents circulations in this television advertising grouping.
To sum up, the present invention makes digital television receiver can watch the duration of each TV programme according to the user, the dynamic display frequency of adjusting television advertising, make the higher television advertising of setting rank have higher display frequency, provide advantage for better carrying out digital television business increment, and be convenient to operator television advertising is managed control.
Claims (10)
1, a kind of advertisement graded playing and controlling method is characterized in that, comprising:
Receive and analyzing atransmission stream, obtain each television advertising and corresponding grade information;
The television advertising of same levels is stored classifiedly to television advertising grouping that should rank;
Each TV programme in the TV program list is divided program level, each program level and the grouping of one of them television advertising are set up mapping relations;
When the user selects to play certain TV programme, call with this TV programme under the television advertising grouping of program level with mapping relations, control is presented at a plurality of television advertising contents circulations in this television advertising grouping on the menu location advertising.
2, advertisement graded playing and controlling method according to claim 1 is characterized in that, by the network information table in the analyzing atransmission stream, obtains the title and the corresponding grade information of each television advertising.
3, advertisement graded playing and controlling method according to claim 1 is characterized in that, adds up the duration of watching of each TV programme, serves as according to dividing program level with the duration of watching of each TV programme in the section sometime.
4, advertisement graded playing and controlling method according to claim 3, it is characterized in that, to watch that the bigger a plurality of TV programme of duration are divided into a higher program level, and have the TV programme of higher program level and have between the television advertising grouping of higher level and set up mapping relations.
5, advertisement graded playing and controlling method according to claim 1 is characterized in that, according to the program level under the service identifiers inquiry of this TV programme, thereby calls the television advertising grouping that has mapping relations with this program level.
6, advertisement graded playing and controlling method according to claim 1 is characterized in that, has the mapping relations of 1-1 between program level and the television advertising grouping.
7, advertisement graded playing and controlling method according to claim 1 is characterized in that, has the mapping relations of N-1 between program level and the television advertising grouping.
8, a kind of advertisement graded broadcasting control system is characterized in that, comprising:
Receive and parsing module, be used for receiving and analyzing atransmission stream, obtain each television advertising and corresponding grade information;
Set up the database of a plurality of television advertisings grouping, be used for television advertising with same levels and store classifiedly to television advertising grouping that should rank;
Program level is divided module, is used for each TV programme of TV program list is divided program level;
Mapping block is set up mapping relations with each program level and the grouping of one of them television advertising;
The advertisement transmit control module, be used for when the user selects to play certain TV programme, call with this TV programme under the television advertising grouping of program level with mapping relations, control is presented at a plurality of television advertising contents circulations in this television advertising grouping on the menu location advertising.
9, advertisement graded playing and controlling method according to claim 8, it is characterized in that, it is by adding up the duration of watching of each TV programme that described program level is divided module, serves as according to dividing program level with the duration of watching of each TV programme in the section sometime.
10, a kind of digital television receiver is characterized in that, has adopted any one described advertisement graded playing and controlling method of claim 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910190724A CN101668145A (en) | 2009-09-25 | 2009-09-25 | Digital television receiver, advertisement graded playing and controlling method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN200910190724A CN101668145A (en) | 2009-09-25 | 2009-09-25 | Digital television receiver, advertisement graded playing and controlling method and system |
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| CN101668145A true CN101668145A (en) | 2010-03-10 |
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| CN200910190724A Pending CN101668145A (en) | 2009-09-25 | 2009-09-25 | Digital television receiver, advertisement graded playing and controlling method and system |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102368829A (en) * | 2011-09-27 | 2012-03-07 | 深圳市同洲电子股份有限公司 | Television terminal, content management system, program information display method and system |
| CN102868922A (en) * | 2012-09-11 | 2013-01-09 | Tcl通力电子（惠州）有限公司 | Method and system for playing advertisement |
| CN103338402A (en) * | 2013-06-04 | 2013-10-02 | 青岛海信宽带多媒体技术有限公司 | A digital television reception device, a control method for digital television advertisement playing and a system |
| CN103561216A (en) * | 2013-11-11 | 2014-02-05 | 西安诺瓦电子科技有限公司 | Media arranging method, media arranging and playing method and arranging priority establishing method |
| CN104394425A (en) * | 2014-11-27 | 2015-03-04 | 四川金网通电子科技有限公司 | System and method for advertisement carousel of set top box |
| CN104394429A (en) * | 2014-11-17 | 2015-03-04 | 四川长虹电器股份有限公司 | Advertisement ranking and delivering method based on one-way set top boxes |
| CN104980778A (en) * | 2015-07-28 | 2015-10-14 | 无锡天脉聚源传媒科技有限公司 | Method and device for editing playlist |
| CN105072462A (en) * | 2015-07-15 | 2015-11-18 | 华数传媒网络有限公司 | Video advertisement insert-play method and device thereof |
| CN105407403A (en) * | 2015-11-26 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for configuring interactive information of interactive television system |
| CN105472466A (en) * | 2015-11-24 | 2016-04-06 | 天脉聚源（北京）科技有限公司 | Interactive television system interaction information classification pushing method and apparatus thereof |
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2009
- 2009-09-25 CN CN200910190724A patent/CN101668145A/en active Pending
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102368829A (en) * | 2011-09-27 | 2012-03-07 | 深圳市同洲电子股份有限公司 | Television terminal, content management system, program information display method and system |
| CN102868922B (en) * | 2012-09-11 | 2016-08-10 | Tcl通力电子（惠州）有限公司 | Method and system for playing advertisement |
| CN102868922A (en) * | 2012-09-11 | 2013-01-09 | Tcl通力电子（惠州）有限公司 | Method and system for playing advertisement |
| CN103338402A (en) * | 2013-06-04 | 2013-10-02 | 青岛海信宽带多媒体技术有限公司 | A digital television reception device, a control method for digital television advertisement playing and a system |
| CN103561216A (en) * | 2013-11-11 | 2014-02-05 | 西安诺瓦电子科技有限公司 | Media arranging method, media arranging and playing method and arranging priority establishing method |
| CN103561216B (en) * | 2013-11-11 | 2016-09-07 | 西安诺瓦电子科技有限公司 | Media orchestration method, media orchestration and player method, layout priority method for building up |
| CN104394429A (en) * | 2014-11-17 | 2015-03-04 | 四川长虹电器股份有限公司 | Advertisement ranking and delivering method based on one-way set top boxes |
| CN104394425A (en) * | 2014-11-27 | 2015-03-04 | 四川金网通电子科技有限公司 | System and method for advertisement carousel of set top box |
| CN105072462A (en) * | 2015-07-15 | 2015-11-18 | 华数传媒网络有限公司 | Video advertisement insert-play method and device thereof |
| CN105072462B (en) * | 2015-07-15 | 2018-08-03 | 华数传媒网络有限公司 | Video ads inserting method and device |
| CN104980778A (en) * | 2015-07-28 | 2015-10-14 | 无锡天脉聚源传媒科技有限公司 | Method and device for editing playlist |
| CN105472466A (en) * | 2015-11-24 | 2016-04-06 | 天脉聚源（北京）科技有限公司 | Interactive television system interaction information classification pushing method and apparatus thereof |
| CN105407403A (en) * | 2015-11-26 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for configuring interactive information of interactive television system |
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Application publication date: 20100310 |