CN101217639A - A method, system and client end of network advertisement issuance - Google Patents

A method, system and client end of network advertisement issuance Download PDF

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Publication number
CN101217639A
CN101217639A CNA2007103083078A CN200710308307A CN101217639A CN 101217639 A CN101217639 A CN 101217639A CN A2007103083078 A CNA2007103083078 A CN A2007103083078A CN 200710308307 A CN200710308307 A CN 200710308307A CN 101217639 A CN101217639 A CN 101217639A
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advertisement
buffer time
server
play
client
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CN101217639B (en
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王福臣
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Abstract

The invention discloses a method used for advertising on line, which comprises that: after a client end obtains a command of current playing progress and is triggered, a video program playing currently is stopped, buffering time needed currently is judged and a command of playing advertisement is sent to a server; after the server receives the command, advertisement that is suitable for being played in the buffering time is judged and carried in a display notice to be sent to the client end; after the client end receives the display notice, the advertisement from the server is played in the buffering time. The invention further discloses a system for advertising on line and a client end at the same time. The invention enhances advertising effect on the premise of not influencing user experience.

Description

Method, system and client that a kind of web advertisement is thrown in
Technical field
The present invention relates to the Internet video technology, method, system and client that particularly a kind of web advertisement is thrown in.
Background technology
Video on-demand system is to use the family can watch the stream media system of video frequency program on the internet.Its application in the internet video field is more extensive.Video on-demand system is for live broadcast system, and user's participation is than higher; And, the user can according to the hobby of oneself random drag, suspend video frequency program.
At present, utilize video on-demand system to carry out web advertisement input and become a kind of trend.It is relative that the web advertisement is thrown in and conventional ads is thrown in, and utilizes a kind of mode of the Internet advertisement delivery.Generally, utilize video on-demand system to carry out web advertisement input and can be divided into following dual mode basically:
First kind of mode: before video program play, play advertisement.This mode comes from the method for utilizing the net cast advertisement delivery of present comparative maturity.But, adopting this mode, the time ratio that advertisement is play is more single, can only a period of time before video playback play advertisement, and lack the mutual of user.Like this, the user can only passively accept advertisement, and inevitably, the user will produce visual pollution, sees and cannot not be used to strangely, and then reduced the effect of advertisement putting.Therefore, generally consider the second way.
The second way: the video frequency program of playing is handled in advance, with advertisement insertion in the process of video program play.Adopt this mode, can guarantee in the playing process of video frequency program, to break for commercialsy.It intercuts in the TV programme playing process as traditional television advertising.But most of user is the advertisement of being sick of this mode, even causes the user and switch program because will avoid advertisement.Like this, not only damaged user benefit, the input effect that has reduced advertisement has been arranged simultaneously.
Summary of the invention
Method, system and client that the embodiment of the invention provides a kind of web advertisement to throw in are so that improve the input effect of advertisement.
For achieving the above object, technical scheme of the present invention specifically is achieved in that
A kind of method of input of the web advertisement comprises:
After client obtains the command triggers of current playing progress rate, stop current in progress video frequency program, and judge the buffer time of current needs, send the order that needs to play advertisement to server;
Described server is judged the advertisement that is fit to broadcast in described buffer time after receiving described order, described advertisement is carried at sends to described client in the display notification;
Described client is play the advertisement from described server in described buffer time after receiving described display notification.
The system that a kind of web advertisement is thrown in comprises: the server and client side; Wherein,
Described client is used for after the command triggers that obtains current playing progress rate, stop current in progress video frequency program, and judge buffer time of current needs, send the order that needs to play advertisement to described server, and, in described buffer time, play advertisement from described server according to display notification from described server;
Described server is used for after receiving described order, judges the advertisement that is fit to broadcast in described buffer time, this advertising message is carried at display notification sends to described client.
A kind of client comprises: advertisement receiver module and advertising management module; Wherein, described advertisement receiver module is arranged in the described advertising management module, perhaps is independent of described advertising management module;
Described advertisement receiver module is used to receive the command triggers of current playing progress rate, and after receiving described command triggers, sends the management notice to described advertising management module;
Described advertising management module is used for stopping current in progress video frequency program, and judging the buffer time of current needs after receiving described management notice, sends the order that needs to play advertisement to server; And, play described advertisement according to the display notification of carrying suitable advertisement of playing in buffer time that server sends.
As seen from the above technical solutions, method, system and client that this web advertisement of the present invention is thrown in, obtain the command triggers of current playing progress rate by client after, stop current in progress video frequency program, and judge buffer time of current needs, send the order that needs to play advertisement to server; Server is judged the advertisement that is fit to broadcast in described buffer time after receiving described order, described advertisement is carried at sends to described client in the display notification; Described client is after receiving described display notification, in described buffer time, play advertisement from described server, compared with prior art, the embodiment of the invention is by playing advertisement for guaranteeing that video quality existed in inevitable buffer time, can under the prerequisite that does not influence user experience, strengthen the effect of advertisement putting.
Description of drawings
Fig. 1 is the flow chart of the method for web advertisement input of the invention process;
Fig. 2 is the system construction drawing that the web advertisement of the invention process is thrown in;
Fig. 3 is the structure chart of client of the invention process.
Embodiment
For making purpose of the present invention, technical scheme and advantage clearer, below with reference to the accompanying drawing embodiment that develops simultaneously, the present invention is described in more detail.
Unlike the prior art be that the embodiment of the invention mainly is after client obtains the command triggers of current playing progress rate, stops current in progress video frequency program, and judges the buffer time of current needs, send to need plays the order of advertisement to server; Described server is judged the advertisement that is fit to broadcast in described buffer time after receiving described order, described advertisement is carried at sends to described client in the display notification; Described client is play the advertisement from described server in described buffer time after receiving described display notification, this can strengthen the effect of advertisement putting under the prerequisite that does not influence user experience.
The command triggers of above-mentioned current playing progress rate can for: the progress bar of the video frequency program of user's program request is dragged to new position; Certainly, also can notify for the command triggers that player sends.Its concrete condition needs concrete analysis.
The embodiment of the invention mainly is based on video on-demand system.Video on-demand system has user interactivity characteristics preferably.In video on-demand system, it no matter is the video request program FTP client FTP pattern that at present popular video sharing website pattern or P2P technology combine with stream media technology, the progress bar that drags video frequency program the user is during to new position, could begin to play this video frequency program after all can cushioning certain video program data.Generally, the user often will wait for several seconds even could begin to watch this video frequency program from new position in tens seconds.Although industry has adopted some technology to reduce above-mentioned buffer time, in order to guarantee the play quality of video frequency program, above-mentioned buffer time is unescapable.Like this, because the voluntary that the progress bar that the user drags video frequency program is the user when watching video, and buffer time this moment is inevitable, utilizing this inevitable buffer time to play advertisement should be a perfect opportunity.The embodiment of the invention utilizes play advertisement this perfect opportunity, and then is implemented in the input effect that strengthens advertisement under the prerequisite that does not influence user experience.
Referring to Fig. 1, Fig. 1 is the flow chart of the web advertisement of the embodiment of the invention method of throwing in.As shown in Figure 1, this flow process may further comprise the steps:
After step 101, client obtain the command triggers of current playing progress rate, stop current in progress video frequency program, and judge the buffer time of current needs, send the order that needs to play advertisement to server.
Present embodiment with the command triggers of current playing progress rate is: it is example that the progress bar of the video frequency program of user's program request is dragged to new position, like this, in the present embodiment, above-mentioned buffer time can drag to the time of the buffered video program data that new position causes for the progress bar with the video frequency program of user's program request.
In this step, above-mentioned video frequency program can obtain from video server, perhaps obtains from other client.Concrete condition needs concrete analysis.
Step 102, server are judged the advertisement that is fit to broadcast in buffer time after receiving mentioned order, this advertisement is carried at sends to described client in the display notification.
In the present embodiment, above-mentioned judge be fit in described buffer time the advertisement of playing can for: server according to the advertising message that pre-sets, judge and be fit to the advertisement of playing in described buffer time.
Wherein, the advertising message that will play in the buffer time that the user that the above-mentioned advertising message that pre-sets can be preserved for: server pre-sets according to its people's self hobby, the perhaps advertising message that will play in the buffer time that in advance the statistics rank of the advertisement of playing is pre-seted according to server, the perhaps advertising message that will play in the buffer time that the elaboration advertisement of recommending in advance according to server pre-sets.
In the present embodiment, the above-mentioned advertising message that pre-sets can comprise: the display mode of advertisement and the reproduction time of described advertisement in buffer time.
Wherein, the reproduction time of the above-mentioned advertisement that pre-sets can comprise: in the time of certain buffer time less than the advertisement that will play, then after this buffer time arrives, the broadcast that stops advertisement immediately can be set, directly play the video frequency program of user's program request; Perhaps, be provided with and continue to play advertisement, after the broadcast of finishing described advertisement, play the video frequency program of user's program request.In the time of buffer time, then after the current advertisement that will play is finished, continue to show the next time spot according to the display mode of the advertisement of described setting greater than the advertisement that will play.
The display mode of the above-mentioned advertisement that pre-sets can comprise: show at random, show in proper order and the circulation demonstration.
Step 103, client are play the advertisement from above-mentioned server in buffer time after receiving above-mentioned display notification.
In the present embodiment, if the reproduction time of the above-mentioned advertisement that pre-sets is: in the time of buffer time greater than the advertisement that will play, then after the current advertisement that will play is finished, display mode according to the advertisement of described setting continues to show the next time spot, after buffer time arrives, stop the broadcast of advertisement immediately, directly play the video frequency program of user's program request.And the display mode of establishing the above-mentioned advertisement that pre-sets shows for order.Afterwards, when the progress bar with the video frequency program of user's program request drags to first new position and is first buffer time, if this drags pairing buffer time less than the advertisement that will play in above-mentioned default buffer time such as the time of advertisement A, then present embodiment can directly carry out the broadcast of video frequency program before advertisement A finishes broadcast.
If afterwards again with the progress bar of the video frequency program of user's program request when current location drags to another new position, present embodiment also can directly show next advertisement such as the advertisement B that pre-sets in proper order, also can continue to show the advertisement of not finishing broadcast last time, finish broadcast up to this advertisement according to the i.e. order demonstration of display mode of the advertisement that pre-sets.After if broadcast is finished in the advertisement of not finishing broadcast this last time, also no show of buffer time, then present embodiment can show next advertisement such as advertisement B in proper order.Concrete condition need be made a concrete analysis of.
If after finishing the broadcast of advertisement B, drag also no show of time, then continuation shows next advertisement such as advertisement C in proper order, the rest may be inferred.Certainly, if the time that drags arrives, and advertisement B does not also finish broadcast, then directly carries out the broadcast of video frequency program, and after buffer time in order show the not advertisement of broadcast.
Present embodiment can guarantee that the user can watch advertisement on one side in buffer time, Yi Bian this advertisement is estimated.Like this, client can send to server with the evaluation that the user delivers when watching the advertisement of playing in buffer time; Server is added up rank according to above-mentioned evaluation to the advertisement of playing, so that other users can add up rank according to this, the advertisement that it will be play in buffer time is set targetedly.
Certainly, in the embodiment of the invention, can before Video-on-demand, the advertising message that will play in buffer time not pre-seted yet.Like this, judge in the step 102 be fit in above-mentioned buffer time the advertisement of playing can for: the mode by at random sends the advertisement that will play in buffer time.Wherein, sending the advertisement of playing in buffer time at random also can be according to the statistics rank of server to pre-seting; Perhaps according to some the relatively more popular advertisements of the recommendation shuffle of server.
The foregoing description has realized playing the advertisement from server in buffer time, and, in order to guarantee the quality of video playback, be inevitably in this buffer time, like this, can under the prerequisite that does not influence user experience, strengthen the effect of advertisement putting.And, by the advertisement evaluation of delivering according to the user rank is added up in the advertisement of playing, can guide other users to select the advertisement that will play in buffer time targetedly.
The web advertisement that the embodiment of the invention the is provided system of throwing in is described in detail below.
Referring to Fig. 2, Fig. 2 is the system construction drawing that the web advertisement in the embodiment of the invention is thrown in.As described in Figure 2, this system can comprise: client 201 and server 202.
Wherein, client 201 is used for after the command triggers that obtains current playing progress rate, stop current in progress video frequency program, and judge buffer time of current needs, send the order that needs to play advertisement to server 202, and, in described buffer time, play advertisement from described server according to display notification from server 202.
Server 202 is used for after receiving described order, judges the advertisement that is fit to broadcast in described buffer time, this advertising message is carried at display notification sends to client 201.
Client 201 also is used for the evaluation that the user delivers when watching the advertisement of playing in described buffer time is sent to server 202.
Server 202 also is used for according to above-mentioned evaluation rank being added up in the advertisement of playing.
When the user did not pre-set advertising message, server 202 also was used for sending at random the advertisement that will play in described buffer time.
Wherein, the structure of client 201 can be referring to Fig. 3, and Fig. 3 is the structure chart of videoconference client in the embodiment of the invention.As shown in Figure 3, this client can comprise: advertisement receiver module 301 and advertising management module 302; Wherein, advertisement receiver module 301 can be arranged in the advertising management module 302, perhaps is independent of advertising management module 302.It is example that present embodiment is independent of advertising management module 302 with advertisement receiver module 301.
Advertisement receiver module 301 is used to receive the command triggers of current playing progress rate, and after receiving described command triggers, sends the management notice to advertising management module 302.
Advertising management module 302 is used for stopping current in progress video frequency program, and judging the buffer time of current needs after receiving the management notice, sends the order that needs to play advertisement to server; And, play described advertisement according to the display notification of carrying suitable advertisement of playing in buffer time that server sends.。
This client can also comprise: advertisement evaluation module 303.
Advertisement evaluation module 303 is used for the evaluation that the user delivers when the advertisement of watching advertising management module 302 to play in buffer time is sent to server.
This client can also comprise advertisement recommending module 304 and advertisement configuration module 305.
Wherein, advertisement recommending module 304 be used to obtain from server to the statistics rank of playing advertisement and the elaboration advertising message of recommendation.
The advertising message that will play in the buffer time that advertisement configuration module 305 is used for the information that the user obtains according to advertisement recommending module 304 is pre-seted is preserved.
If before the order video program, advertisement configuration module 305 is not preserved the advertising message that will play in the buffer time that user preset puts, and then advertising management module 302 also is used for the advertisement that Play Server sends at random in buffer time.
By the above embodiments as seen, method, system and client that this web advertisement of the embodiment of the invention is thrown in, after the command triggers of current playing progress rate, by in for the buffer time that guarantees the inevitable existence of video quality, playing advertisement, can under the prerequisite that does not influence user experience, strengthen the effect of advertisement putting.Compare the advertisement of intercutting artificial setting in video frequency program, present embodiment can make the easier reception advertisement of user, and this advertisement is difficult for producing bored psychology.Simultaneously, present embodiment utilizes this buffer time, can further realize the mutual of user and video on-demand system, as the evaluation of user feedback to the advertisement of broadcast, video server carries out rank according to the advertisement evaluation of user feedback, video server carries out elaboration advertisement recommendation etc., thereby strengthens the effect of advertisement putting.
Institute is understood that; the above is a better embodiment of the present invention only, and is not intended to limit the scope of the invention, and is within the spirit and principles in the present invention all; any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (13)

1. the web advertisement method of throwing in is characterized in that this method comprises:
After client obtains the command triggers of current playing progress rate, stop current in progress video frequency program, and judge the buffer time of current needs, send the order that needs to play advertisement to server;
Described server is judged the advertisement that is fit to broadcast in described buffer time after receiving described order, described advertisement is carried at sends to described client in the display notification;
Described client is play the advertisement from described server in described buffer time after receiving described display notification.
2. the method for claim 1 is characterized in that, during the advertisement of playing in the user watches described buffer time, further comprises:
Client sends to server with the evaluation that the user delivers when watching the advertisement of playing in described buffer time;
Described server is added up rank according to described evaluation to the advertisement of described broadcast.
3. the method for claim 1 is characterized in that, the described advertisement of judging suitable broadcast in described buffer time comprises: described server is judged the advertisement that is fit to broadcast in described buffer time according to the advertising message that pre-sets.
4. method as claimed in claim 3 is characterized in that, the described advertising message that pre-sets comprises: the display mode of advertisement and the reproduction time of described advertisement in buffer time;
The advertisement that described client is play in buffer time from described server is:
Described client is play advertisement from described server according to the reproduction time of the display mode of the advertisement that receives and described advertisement in described buffer time.
5. method as claimed in claim 4 is characterized in that, the reproduction time of described advertisement comprises: as if the reproduction time of described buffer time less than the advertisement of playing, then after described buffer time arrived, setting stopped advertisement immediately and plays; Perhaps, be provided with and continue to play advertisement, after the broadcast of finishing described advertisement, play described video frequency program;
If buffer time is greater than the time of the advertisement of playing, then after the broadcast of finishing current advertisement, show next advertisement according to the display mode of described advertisement;
The display mode of advertisement comprises in described buffer time: showing at random, circulating shows and the order demonstration.
6. the method for claim 1 is characterized in that, describedly judges the advertisement that is fit in described buffer time play and comprises: the mode by at random sends the advertisement that will play in buffer time.
7. the system that the web advertisement is thrown in is characterized in that this system comprises: client and server; Wherein,
Described client is used for after the command triggers that obtains current playing progress rate, stop current in progress video frequency program, and judge buffer time of current needs, send the order that needs to play advertisement to described server, and, in described buffer time, play advertisement from described server according to display notification from described server;
Described server is used for after receiving described order, judges the advertisement that is fit to broadcast in described buffer time, this advertising message is carried at display notification sends to described client.
8. system as claimed in claim 7 is characterized in that, described client also is used for the evaluation that the user delivers when watching the advertisement of playing in described buffer time is sent to described server;
Described server also is used for according to described evaluation rank being added up in the advertisement of described broadcast.
9. system as claimed in claim 7 is characterized in that, described server also is used for sending at random the advertisement that will play in described buffer time.
10. a client is characterized in that, this client comprises: advertisement receiver module and advertising management module; Wherein, described advertisement receiver module is arranged in the described advertising management module, perhaps is independent of described advertising management module;
Described advertisement receiver module is used to receive the command triggers of current playing progress rate, and after receiving described command triggers, sends the management notice to described advertising management module;
Described advertising management module is used for stopping current in progress video frequency program, and judging the buffer time of current needs after receiving described management notice, sends the order that needs to play advertisement to server; And, play described advertisement according to the display notification of carrying suitable advertisement of playing in buffer time that server sends.
11. client as claimed in claim 10 is characterized in that, this client further comprises: the advertisement evaluation module;
Described advertisement evaluation module is used for the evaluation that the user delivers when the advertisement of watching described advertising management module to play in buffer time is sent to server.
12. client as claimed in claim 11 is characterized in that, this client further comprises: advertisement recommending module and advertisement configuration module; Wherein,
Described advertisement recommending module be used to obtain from server to the statistics rank of playing advertisement and the elaboration advertising message of recommendation;
The advertising message that will play in the buffer time that described advertisement configuration module is used for the information that the user obtains according to described advertisement recommending module is pre-seted is preserved.
13. client as claimed in claim 10 is characterized in that, described advertising management module also is used for the advertisement that Play Server sends at random in buffer time.
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CN102521320A (en) * 2011-12-02 2012-06-27 华中科技大学 Content related advertisement distribution method based on video hot descriptions
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CN104883358B (en) * 2015-04-28 2018-07-20 腾讯科技(北京)有限公司 Interactive approach based on recommendation and device
CN104883358A (en) * 2015-04-28 2015-09-02 腾讯科技(北京)有限公司 Interaction method and device based on recommended content
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