CN101217639B - A method, system and client end of network advertisement issuance - Google Patents
A method, system and client end of network advertisement issuance Download PDFInfo
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- CN101217639B CN101217639B CN200710308307.8A CN200710308307A CN101217639B CN 101217639 B CN101217639 B CN 101217639B CN 200710308307 A CN200710308307 A CN 200710308307A CN 101217639 B CN101217639 B CN 101217639B
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Abstract
The invention discloses a method used for advertising on line, which comprises that: after a client end obtains a command of current playing progress and is triggered, a video program playing currently is stopped, buffering time needed currently is judged and a command of playing advertisement is sent to a server; after the server receives the command, advertisement that is suitable for being played in the buffering time is judged and carried in a display notice to be sent to the client end; after the client end receives the display notice, the advertisement from the server is played in the buffering time. The invention further discloses a system for advertising on line and a client end at the same time. The invention enhances advertising effect on the premise of not influencing user experience.
Description
Technical field
The present invention relates to network video technique, method, system and client that particularly a kind of web advertisement is thrown in.
Background technology
Video on-demand system is to make user can watch on the internet the stream media system of video frequency program.Its application in internet video field is more extensive.Video on-demand system is for live broadcast system, and user's participation is higher; And, user can according to the hobby of oneself random drag, suspend video frequency program.
At present, utilize video on-demand system to carry out web advertisement input and become a kind of trend.It is relative that the web advertisement is thrown in and conventional ads is thrown in, and utilizes the Internet to throw in a kind of mode of advertisement.Generally, utilize video on-demand system to carry out web advertisement input and substantially can be divided into following two kinds of modes:
First kind of way: broadcast advertisement before video program play.This mode comes from the net cast that utilizes of current comparative maturity and throws in the method for advertisement.But, to adopt in this way, the time that advertisement is play is more single, a period of time broadcast advertisement that can only be before video playback, and lack the mutual of user.Like this, user can only passive receive advertisement, and inevitably, user will produce visual pollution, sees and is used to not blame, and then reduced the effect of advertisement putting.Therefore, generally consider the second way.
The second way: the video frequency program of playing is processed in advance, by advertisement insertion in the process of video program play.Adopt in this way, can guarantee to break for commercialsy in the playing process of video frequency program.It intercuts in TV programme playing process as traditional television advertising.But most of user is the advertisement of being sick of this mode, even causes user because will avoid advertisement and switches program.Like this, not only damage user benefit, had the input effect that has reduced advertisement simultaneously.
Summary of the invention
Method, system and client that the embodiment of the present invention provides a kind of web advertisement to throw in, to improve the input effect of advertisement.
For achieving the above object, technical scheme of the present invention is specifically achieved in that
A method for the input of the web advertisement, the method is applied to, in video on-demand system, comprising:
When the progress bar of current video program drags to another location from current location, client obtains and stops current in progress video frequency program, and judges the buffer time of current needs, sends the order that needs broadcast advertisement to server;
Described server, after receiving described order, according to the advertising message pre-seting, is judged and is applicable to the advertisement of playing in described buffer time, and described advertisement is carried at and in display notification, sends to described client;
Described client, after receiving described display notification, is play the advertisement from described server within described buffer time.
The system that the web advertisement is thrown in, this system applies, in video on-demand system, comprising: server and client side; Wherein,
Described client is for when the progress bar of current video program drags to another location from current location, stop current in progress video frequency program, and judge buffer time of current needs, to server, send the order that needs broadcast advertisement, and according to the display notification from described server, within described buffer time, play the advertisement from described server;
Described server, for after receiving described order, according to the advertising message pre-seting, is judged the advertisement that is applicable to broadcasting in described buffer time, this advertising message is carried to display notification and sends to described client.
A client, this client application, in video on-demand system, comprising: advertisement module and advertising management module; Wherein, described advertisement module is arranged in described advertising management module, or is independent of described advertising management module;
Described advertisement module, for when the progress bar of current video program drags to another location from current location, sends management notice to described advertising management module;
Described advertising management module, for after receiving described management notice, stops current in progress video frequency program, and judges the buffer time of current needs, sends the order that needs broadcast advertisement to server; And carrying of receiving that server sends is while being applicable to the display notification of the advertisement of playing in buffer time, play described advertisement.
As seen from the above technical solutions, method, system and client that this web advertisement of the present invention is thrown in, by client, obtain after the command triggers of current playing progress rate, stop current in progress video frequency program, and judge buffer time of current needs, to server, send the order that needs broadcast advertisement; Server, after receiving described order, is judged and is applicable to the advertisement of playing in described buffer time, and described advertisement is carried at and in display notification, sends to described client; Described client is after receiving described display notification, within described buffer time, play the advertisement from described server, compared with prior art, by there is broadcast advertisement in inevitable buffer time for assurance video quality in the embodiment of the present invention, can, not affecting under the prerequisite of user's experience, strengthen the effect of advertisement putting.
Accompanying drawing explanation
Fig. 1 is the flow chart of the method for web advertisement input of the invention process;
Fig. 2 is the system construction drawing that the web advertisement of the invention process is thrown in;
Fig. 3 is the structure chart of client of the invention process.
Embodiment
For making object of the present invention, technical scheme and advantage clearer, referring to the accompanying drawing embodiment that develops simultaneously, the present invention is described in more detail.
Unlike the prior art, the embodiment of the present invention is mainly to obtain after the command triggers of current playing progress rate in client, stops current in progress video frequency program, and judges the buffer time of current needs, sends the order that needs broadcast advertisement to server; Described server, after receiving described order, is judged and is applicable to the advertisement of playing in described buffer time, and described advertisement is carried at and in display notification, sends to described client; Described client, after receiving described display notification, is play the advertisement from described server within described buffer time, and this can strengthen the effect of advertisement putting under the prerequisite that does not affect user's experience.
The command triggers of above-mentioned current playing progress rate can be: the progress bar of the video frequency program of user's program request is dragged to new position; Certainly, also can notify for the command triggers that player sends.Its concrete condition needs concrete analysis.
The embodiment of the present invention is mainly based on video on-demand system.Video on-demand system has good user interactivity feature.In video on-demand system, no matter be the video request program FTP client FTP pattern that current popular video sharing website mode or P2P technology are combined with stream media technology, the progress bar that drags video frequency program user is during to new position, could start to play this video frequency program after all can cushioning certain video program data.Generally, user often will wait for several seconds and even within tens seconds, could from new position, start to watch this video frequency program.Although industry has adopted some technology to reduce above-mentioned buffer time, in order to guarantee the play quality of video frequency program, above-mentioned buffer time is unescapable.Like this, the progress bar that drags video frequency program due to user is the voluntary of user while watching video, and now buffer time inevitable, utilizing this broadcast advertisement should be a perfect opportunity inevitable buffer time.The embodiment of the present invention is utilized broadcast advertisement on this on perfect opportunity, and then realizes the input effect that strengthens advertisement under the prerequisite that user experiences not affecting.
Referring to Fig. 1, the flow chart of the method that the web advertisement that Fig. 1 is the embodiment of the present invention is thrown in.As shown in Figure 1, this flow process comprises the following steps:
Step 101, client obtains after the command triggers of current playing progress rate, stops current in progress video frequency program, and judges the buffer time of current needs, sends the order that needs broadcast advertisement to server.
The present embodiment take current playing progress rate command triggers as: the progress bar of the video frequency program of user's program request is dragged to new position as example, like this, in the present embodiment, above-mentioned buffer time can be for dragging to the progress bar of the video frequency program of user's program request the time of the buffered video program data that new position causes.
In this step, above-mentioned video frequency program can obtain from video server, or obtains from other client.Concrete condition needs concrete analysis.
Step 102, server, after receiving mentioned order, is judged and is applicable to the advertisement of playing in buffer time, and this advertisement is carried at and in display notification, sends to described client.
In the present embodiment, the above-mentioned advertisement of judging applicable broadcasting in described buffer time can be: server, according to the advertising message pre-seting, is judged the advertisement that is applicable to broadcasting in described buffer time.
Wherein, the above-mentioned advertising message pre-seting can be: the advertising message that will play in the buffer time that the user that server is preserved pre-sets according to its people's self hobby, or the advertising message that will play in the buffer time in advance the statistics rank of the advertisement of playing being pre-seted according to server, or the advertising message that will play in buffer time of putting of the fine work advertising presupposition of recommending in advance according to server.
In the present embodiment, the above-mentioned advertising message pre-seting can comprise: the display mode of advertisement and the reproduction time of described advertisement in buffer time.
Wherein, the reproduction time of the above-mentioned advertisement pre-seting can comprise: in certain buffer time, be less than the time of the advertisement that will play,, after this buffer time arrives, the broadcasting that stops immediately advertisement can be set, directly play the video frequency program of user's program request; Or, continuation broadcast advertisement is set, after the broadcasting that completes described advertisement, play the video frequency program of user's program request.In buffer time, be greater than the time of the advertisement that will play,, after the current advertisement that will play completes, according to the display mode of the advertisement of described setting, continue to show the next time spot.
The display mode of the above-mentioned advertisement pre-seting, can comprise: random display, order show and circulation shows.
Step 103, client, after receiving above-mentioned display notification, is play the advertisement from above-mentioned server within buffer time.
In the present embodiment, if the reproduction time of the advertisement pre-seting above-mentioned is: the time that is greater than the advertisement that will play in buffer time, after the current advertisement that will play completes, according to the display mode of the advertisement of described setting, continue to show the next time spot, after buffer time arrives, stop immediately the broadcasting of advertisement, directly play the video frequency program of user's program request.And the display mode of establishing the above-mentioned advertisement pre-seting is order demonstration.Afterwards, when the progress bar of the video frequency program of user's program request being dragged to first new position and is first buffer time, if this drags corresponding buffer time and is less than the advertisement that will play in above-mentioned default buffer time as the time of advertisement A, the present embodiment can directly carry out the broadcasting of video frequency program before advertisement A completes broadcasting.
If while again the progress bar of the video frequency program of user's program request being dragged to another new position from current location afterwards, the present embodiment also can directly sequentially show that the next advertisement pre-seting is as advertisement B, also can continue to show the advertisement that did not complete broadcasting last time according to the i.e. order demonstration of the display mode of the advertisement pre-seting, until this advertisement completes broadcasting.If do not complete the advertisement of broadcasting and complete after broadcasting this last time, buffer time does not also arrive, and the present embodiment can sequentially show that next advertisement is as advertisement B.Concrete condition needs concrete analysis.
If complete after the broadcasting of advertisement B, the time that drags does not also arrive, and continuation sequentially shows that next advertisement is as advertisement C, and the rest may be inferred.Certainly, if the time that drags arrives, and advertisement B does not also complete broadcasting, directly carries out the broadcasting of video frequency program, and after buffer time in order show the advertisement of not playing.
The present embodiment can guarantee that user can watch advertisement on one side within buffer time, Yi Bian this advertisement is evaluated.Like this, the evaluation that client can be delivered user when watching the advertisement of playing in buffer time sends to server; Server is added up rank according to above-mentioned evaluation to the advertisement of playing, so that other users can add up rank according to this, the advertisement that it will play within buffer time is set targetedly.
Certainly, in the embodiment of the present invention, can, before Video-on-demand, the advertising message that will play in buffer time not pre-seted yet.Like this, in step 102, judging applicable advertisement of playing in above-mentioned buffer time can be: by random mode, send the advertisement that will play in buffer time.Wherein, sending at random the advertisement of playing in buffer time also can be according to server to the statistics rank pre-seting; Or according to some the more popular advertisements of the recommendation shuffle of server.
Above-described embodiment has been realized and within buffer time, has been play the advertisement from server, and, in order to guarantee the quality of video playback, in this buffer time, be inevitably, like this, can under the prerequisite that does not affect user's experience, strengthen the effect of advertisement putting.And, by the advertisement evaluation of delivering according to user, the advertisement of playing is added up to rank, can guide other users to select targetedly the advertisement that will play in buffer time.
The system that the web advertisement below embodiment of the present invention being provided is thrown in is described in detail.
Referring to Fig. 2, Fig. 2 is the system construction drawing that the web advertisement in the embodiment of the present invention is thrown in.As described in Figure 2, this system can comprise: client 201 and server 202.
Wherein, client 201 is for after obtaining the command triggers of current playing progress rate, stop current in progress video frequency program, and judge buffer time of current needs, to server 202, send the order that needs broadcast advertisement, and according to the display notification from server 202, within described buffer time, play the advertisement from described server.
When user does not pre-set advertising message, server 202 is also for sending at random the advertisement that will play in described buffer time.
Wherein, the structure of client 201 can be referring to Fig. 3, and Fig. 3 is the structure chart of videoconference client in the embodiment of the present invention.As shown in Figure 3, this client can comprise: advertisement module 301 and advertising management module 302; Wherein, advertisement module 301 can be arranged in advertising management module 302, or is independent of advertising management module 302.The present embodiment be take advertisement module 301 and is independent of advertising management module 302 as example.
This client can also comprise: advertisement evaluation module 303.
This client can also comprise advertisement recommending module 304 and advertisement configuration module 305.
Wherein, advertisement recommending module 304 is for obtaining the fine work advertising message to the statistics rank of broadcast advertisement and recommendation from server.
The advertising message that will play in the buffer time that advertisement configuration module 305 pre-sets for the information that user is obtained according to advertisement recommending module 304 is preserved.
If before order video program, advertisement configuration module 305 is not preserved the advertising message that will play in the buffer time that user preset puts, and advertising management module 302 is also for the random advertisement sending of Play Server within buffer time.
From the above embodiments, method, system and client that this web advertisement of the embodiment of the present invention is thrown in, after the command triggers of current playing progress rate, by broadcast advertisement in the buffer time for the inevitable existence of assurance video quality, can, not affecting under the prerequisite of user's experience, strengthen the effect of advertisement putting.Compare the advertisement of intercutting artificial setting in video frequency program, the present embodiment can make user more easily receive advertisement, and this advertisement is difficult for producing bored psychology.Simultaneously, the present embodiment utilizes this buffer time, can further realize the mutual of user and video on-demand system, as the evaluation of user feedback to the advertisement of playing, video server carries out rank according to the advertisement evaluation of user feedback, video server carries out fine work advertisement recommendation etc., thereby strengthens the effect of advertisement putting.
Institute is understood that; the foregoing is only better embodiment of the present invention, the protection range being not intended to limit the present invention, within the spirit and principles in the present invention all; any modification of making, be equal to replacement, improvement etc., within protection scope of the present invention all should be included in.
Claims (11)
1. the method that the web advertisement is thrown in, is characterized in that, the method is applied in video on-demand system, and the method comprises:
When the progress bar of current video program drags to another location from current location, client stops current in progress video frequency program, and judges the buffer time of current needs, sends the order that needs broadcast advertisement to server;
Described server, after receiving described order, according to the reproduction time of the display mode of advertisement in buffer time and described advertisement, is judged and is applicable to the advertisement of playing in described buffer time, and described advertisement is carried at and in display notification, sends to described client;
Described client, after receiving described display notification, is play the advertisement from described server according to the display mode of advertisement and the reproduction time of described advertisement that receive within described buffer time;
When the progress bar of current video program drags to a position from current location again again, directly order shows the next advertisement pre-seting or continues to show the advertisement that did not complete broadcasting last time afterwards.
2. the method for claim 1, is characterized in that, during the advertisement of playing in user watches described buffer time, further comprises:
The evaluation that client is delivered user when watching the advertisement of playing in described buffer time sends to server;
Server is added up rank according to described evaluation to the advertisement of described broadcasting.
3. the method for claim 1, is characterized in that, the reproduction time of described advertisement comprises: if described buffer time is less than the reproduction time of the advertisement of broadcasting,, after described buffer time arrives, arranges and stop immediately advertisement broadcasting; Or, continuation broadcast advertisement is set, after the broadcasting that completes described advertisement, play described video frequency program;
If buffer time is greater than the time of the advertisement of broadcasting,, after the broadcasting that completes current advertisement, according to the display mode of described advertisement, show next advertisement;
In described buffer time, the display mode of advertisement comprises: random display, circulation show and order shows.
4. the method for claim 1, is characterized in that, described in judge the advertisement that is applicable in described buffer time playing and comprise: by random mode, send the advertisement that will play in buffer time.
5. the system that the web advertisement is thrown in, is characterized in that, this system applies is in video on-demand system, and this system comprises: client and server; Wherein,
Described client is for when the progress bar of current video program drags to another location from current location, stop current in progress video frequency program, and judge buffer time of current needs, to server, send the order that needs broadcast advertisement, and according to the display notification from described server, according to the display mode of advertisement and the reproduction time of described advertisement that receive, within described buffer time, play the advertisement from described server; Also for after when the progress bar of current video program drags to a position from current location again again, directly order shows the next advertisement pre-seting or continues to show the advertisement that did not complete broadcasting last time;
Described server is for after receiving described order, according to the reproduction time of the display mode of advertisement in buffer time and described advertisement, judge the advertisement that is applicable to broadcasting in described buffer time, this advertising message is carried to display notification and sends to described client.
6. system as claimed in claim 5, is characterized in that, described client also sends to described server for the evaluation that user is delivered when watching the advertisement of playing in described buffer time;
Described server is also for adding up rank according to described evaluation to the advertisement of described broadcasting.
7. system as claimed in claim 5, is characterized in that, described server is also for sending at random the advertisement that will play in described buffer time.
8. a client, is characterized in that, this client application is in video on-demand system, and this client comprises: advertisement module and advertising management module; Wherein, described advertisement module is arranged in described advertising management module, or is independent of described advertising management module;
Described advertisement module, for when the progress bar of current video program drags to another location from current location, sends management notice to described advertising management module;
Described advertising management module, for after receiving described management notice, stops current in progress video frequency program, and judges the buffer time of current needs, sends the order that needs broadcast advertisement to server; And carrying of receiving that server sends is while being applicable to the display notification of the advertisement of playing in buffer time, according to the display mode of advertisement and the reproduction time of described advertisement that receive, play described advertisement; Also for after when the progress bar of current video program drags to a position from current location again again, directly order shows the next advertisement pre-seting or continues to show the advertisement that did not complete broadcasting last time.
9. client as claimed in claim 8, is characterized in that, this client also comprises advertisement evaluation module;
Described advertisement evaluation module sends to server for the evaluation that user is delivered when the advertisement of watching described advertising management module to play within buffer time.
10. client as claimed in claim 8, is characterized in that, this client also comprises advertisement recommending module and advertisement configuration module; Wherein,
Described advertisement recommending module is for obtaining the fine work advertising message to the statistics rank of broadcast advertisement and recommendation from server;
The advertising message that will play in the buffer time that described advertisement configuration module pre-sets for the information that user is obtained according to described advertisement recommending module is preserved.
11. clients as claimed in claim 8, is characterized in that, described advertising management module, also for the random advertisement sending of Play Server within buffer time.
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| Application Number | Priority Date | Filing Date | Title |
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| CN200710308307.8A CN101217639B (en) | 2007-12-29 | 2007-12-29 | A method, system and client end of network advertisement issuance |
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| CN200710308307.8A CN101217639B (en) | 2007-12-29 | 2007-12-29 | A method, system and client end of network advertisement issuance |
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| CN101217639B true CN101217639B (en) | 2014-03-19 |
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| CN105100909A (en) * | 2014-05-05 | 2015-11-25 | 四达时代通讯网络技术有限公司 | Tween interaction-type ad placement method and device based on intelligent terminal |
| CN105578295A (en) * | 2014-10-16 | 2016-05-11 | 腾讯科技（深圳）有限公司 | Video playing control method and equipment thereof |
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