CN102630048B - Media video advertisement playing method and system based on information network - Google Patents
Media video advertisement playing method and system based on information network Download PDFInfo
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- CN102630048B CN102630048B CN201210088880.3A CN201210088880A CN102630048B CN 102630048 B CN102630048 B CN 102630048B CN 201210088880 A CN201210088880 A CN 201210088880A CN 102630048 B CN102630048 B CN 102630048B
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- 238000000034 method Methods 0.000 title claims abstract description 31
- 230000003993 interaction Effects 0.000 claims description 26
- 230000009471 action Effects 0.000 claims description 18
- 230000002452 interceptive effect Effects 0.000 claims description 10
- 230000001737 promoting effect Effects 0.000 claims description 4
- 241001163465 Epiphile adrasta Species 0.000 claims description 2
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Abstract
The invention discloses a media video advertisement playing method based on an information network, which comprises the steps of receiving advertisement content sent by an advertisement server, and displaying a current video in playing and a banner which demonstrates the advertisement content in a current player; and receiving requests of users for pausing videos or clicking an advertisement, according to the requests, popping up a floating video layer to push automatically media video advertisement content, and enabling the current video content in playing in the video player to be in a pause state in accordance with the requests. The method can start the floating video layer to play media video advertisements with rich content in the current video player when videos are paused or banners are clicked, so that display and evaluation of advertisement effects can be improved greatly. Besides, the invention also discloses a media video advertisement playing system.
Description
Technical field
The present invention relates to a kind of media advertisement player method based on information network and system, belong to a kind of field of carrying out advertisement broadcasting and video file broadcasting based on information network.
Background technology
At present, the video ads based on information network obtains popularization in a big way, wherein, advertisement in video is divided into different cutting dimension, can be divided into following several:
Bumper advertisements, front paster, in insert paster, bak stay, floating layer advertisement (Overlay AD) in video, standard floats layer advertisement, interactive class floats layer advertisement, the floating layer advertisement of bumper advertisements+interaction, time-out advertisement.
Wherein, the advertisement in video of following advertised event can be used, and use is defined as follows:
Silent mode: the quiet control of indicating user click or other triggering behaviors.
Non-mute pattern: the control of indicating user click or other triggering non-mute behaviors.
Folding: folding controlling behavior when indicating user is clicked, this function is used for controlling the size of video window.Typically refer to and shrink video original size, but be applicable to the window contraction of other types.
Expansion: indicating user clicks the propagation behavior being, this function is used for controlling video window, is often referred to extending video window, but is also applicable to the Window Scale of other types.
Suspend: refer to that advertisement can stop the play content in player.
Recover: the click behavior referring in advertisement can recover the content play.
Close: refer to the X button in advertisement, prompting user can close advertisement.
Wherein, based on the media video advertisement of information network closer to traditional tv media, more easily by advertiser and user accept.At present, all based on single flag (banner) advertisement in Internet advertising, but described single Banner cannot know whether user has really seen advertisement, and have impact on while user accesses experience, its effect can only be assessed by clicking rate.Therefore, its be advertising results displaying or assessment all there is many problems:
Summary of the invention
The present invention is in order to solve the shortcoming of prior art, and provide a kind of media video advertisement broadcast method and system, it has good reciprocation.
Wherein, according to the first object of the present invention, the invention provides a kind of media video advertisement broadcast method based on information network, comprising:
The ad content that A, reception Advertisement Server transmit, shows the current video play and the Banner showing described ad content in current video player;
B, the video pause request receiving user or ad click request;
Eject a floating video layer according to described request and automatically push media video ad content, and the current video content play in described video player is in halted state according to described request.
Further, preferred method is, after step B, also comprises:
Receive the operation that user closes media video advertisement or clicks media video advertisement;
Close current media video advertisement according to corresponding operation or enter into the pointed link website of media video advertisement.
Further, preferred method also comprises: judge whether described media video advertisement finishes or be closed;
Wherein, after described media video advertisement is closed or finishes, in video player, automatically continue the video file playing described time-out.
Further, preferred method is, described media video advertisement is the ad content represented with network flow-medium form.
Further, preferred method is, the action script being provided with man-machine interaction content in described media video advertisement and being associated with this interaction content;
Wherein, click described interaction content, described video player obtains the above-mentioned action script of association and performs the broadcasting of interaction content in video player in corresponding media video advertisement according to described action script.
Wherein, after this invention takes such scheme, interactive advertisement in video can be realized, and in the process at displaying video the interactive function of advertising creative and player, as suspended video, in video, play the function of PIP video.Further, by the input engine of ad system, by advertisement putting in video player, watch user the delivery realizing different adline in video in the process of video.
Wherein, according to another object of the present invention, the invention provides a kind of media video advertisement play system based on information network, comprising:
Advertisement Server, for transmitting ad content to video request program platform;
Described video playback program request platform, comprising:
Ad interface, for receiving described ad content;
Advertisement presentation unit, for the current video play described in display in current video player and the Banner showing described ad content;
Motion capture unit, for receiving video pause request or the ad click request of user;
Advertisement pushing unit, automatically push a media video advertisement for ejecting a floating video layer according to described video pause request or ad click request, and the current video content play in described video player is in halted state according to described request.
Wherein, preferred structure is, described motion capture unit, also for receiving the closedown media video advertisement of user or clicking media video advertisement operation;
Described advertisement pushing unit, also for according to aforesaid operations, closes current media video advertisement or enters into the pointed link website of media video advertisement.
Wherein, preferred structure is, described video playback program request platform also comprises:
Video judging unit, for judging whether described media video advertisement finishes or be closed;
Described video playback unit, for after described media video advertisement is closed or finishes, plays the video file of described time-out automatically in video player.
Wherein, preferred structure is, described media video advertisement is the ad content represented with network flow-medium form.
Wherein, preferred structure is, the action script being provided with interaction content in described media video advertisement and being associated with this interaction content;
Wherein, click described interaction content, described advertisement pushing unit obtains above-mentioned action script and performs the broadcasting of interaction content in video player in corresponding media video promotional literature.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Accompanying drawing explanation
Below in conjunction with accompanying drawing, the present invention is described in detail, to make above-mentioned advantage of the present invention definitely.
Fig. 1 is the schematic flow sheet of media video advertisement broadcast method of the present invention;
Fig. 2 is the schematic flow sheet of the media video advertisement broadcast method of the present invention's specific embodiment;
Fig. 3 is the concrete interface schematic diagram that the media video advertisement of one embodiment of the invention is play;
Fig. 4 is the concrete interface schematic diagram that the media video advertisement of one embodiment of the invention is play;
Fig. 5 is the concrete interface schematic diagram that the media video advertisement of one embodiment of the invention is play;
Fig. 6 is the structural representation of media video advertisement play system of the present invention;
Fig. 7 is the schematic diagram of the video playback program request platform in media video advertisement play system of the present invention.
Embodiment
Below in conjunction with the drawings and specific embodiments, the present invention will be described in detail.
embodiment of the method one:
Wherein, Fig. 1 is the schematic flow sheet of media video advertisement broadcast method of the present invention;
Wherein, according to Fig. 1, the described media video advertisement broadcast method based on information network, comprises the following steps:
S101: receive the ad content that Advertisement Server transmits, shows the current video play and the Banner showing described ad content in current video player;
S102: the video pause request or the ad click request that receive user;
S103: eject a floating video layer according to described request and automatically push media video ad content, and the current video content play in described video player is in halted state according to described request.
Wherein, after this invention takes said method; overcome the shortcoming of Banner simple in prior art; namely it can at video pause or when clicking Banner; the representing of media video advertisement that floating video layer carries out content more horn of plenty is started in current video player; for advertising results assessment, displaying etc., tool has greatly improved.
embodiment of the method two:
Below in conjunction with the drawings and specific embodiments to one more specifically embodiment be described in detail.Wherein, in a concrete scene, comprise the following steps:
S201: receive the ad content that Advertisement Server transmits, and show the advertisement of a flag type below the current video play at current video player, show described ad content in this advertisement;
S202: the video pause request or the ad click request that receive user;
S203: eject a floating video layer according to described request and automatically push media video advertisement, and the current video content play in described video player is in halted state.
Wherein, the present embodiment, on the basis of above-described embodiment, comprises the following steps: further
S204: receive the closedown media video advertisement of user or click media video advertisement operation, closes current video ads according to aforesaid operations or enters into the network address that video ads links, such as, and advertiser website.
Wherein, preferably, also comprise: S205: judge whether described media video advertisement finishes or be closed;
Wherein, S206: after described media video advertisement is closed or finishes;
S207: the video file automatically playing described time-out in video player, by above-mentioned holistic approach, completes the interactive operation between the video play in described media video advertisement and video player and switching.
Wherein, in one embodiment, described media video advertisement is the ad content (TVC) represented with network flow-medium form, its have cost low, represent the many advantages of content.
Wherein, in one more preferred embodiment, the action script being provided with interaction content in described media video advertisement and being associated with this interaction content;
Wherein, click described interaction content, described video player obtains above-mentioned action script and performs the broadcasting of described interaction content in video player inside of corresponding media video promotional literature.
Such as, in particular, can communicating by an action script script in media video advertisement and the ad interface script in video player, realize the interactive action of ad content and video content.As advertisement occurs in video player, click the interaction content of advertisement, suspend picture as broadcast button can be implemented in video, occur the function of picture-in-picture.
Wherein, Fig. 3 is the concrete interface schematic diagram of the media video advertisement broadcasting of one embodiment of the invention; As shown in Figure 3, under this interface, under the video play in current player, show the advertisement of a flag type, wherein, according to prior art, this Banner content comparative static, its displaying contents can't be too many, is mostly to take FLASH or dynamic picture to form.
Fig. 4 is the concrete interface schematic diagram that the media video advertisement of one embodiment of the invention is play;
As shown in Figure 4, this displaying interface be that the current video file play is in halted state, and a floating video layer is there is above described video file, and this floating video layer can play described media video ad content, and this media video advertisement can take TVC content, it has and represents the advantage that content is many, visual impact is larger.
Further, in a specific embodiment, an action script script in described media video advertisement, and then perform different actions by triggering above-mentioned script.
Fig. 5 is the concrete interface schematic diagram that the media video advertisement of one embodiment of the invention is play; As shown in Figure 5, described media video advertisement is moved to end or finishes, described in the video file that is suspended again from time-out place automatically play, and, return again the ad content of an appearance flag type in the below of this video.
More particularly, among the present invention, show common banner type overlay advertisement when video playback; Wherein, after user clicks advertisement, eject a floating layer video automatically push TVC, bottom video content is in halted state; User can close video equally or click video and arrive advertiser website, automatically to starting to play the video suspended after advertisement TVC content finishes.
Wherein, realize above-mentioned all or part of function and can take ActionScript 3.0 language, this language is a kind of powerful Object-Oriented Programming Language, and it indicates an important stage in Flash Player Runtime evolutionary process.Wherein, take ActionScript 3.0 language, good experience part can be provided for Web application.
Wherein, after this invention takes such scheme, interactive advertisement in video can be realized, and in the process at displaying video the interactive function of advertising creative and player, as suspended video, in video, play the function of PIP video.Further, by the input engine of ad system, by advertisement putting in video player, watch user the delivery realizing different adline in video in the process of video.
system embodiment one:
Wherein, Fig. 6 is the structural representation of media video advertisement play system of the present invention; This system is for performing the described method of above-described embodiment.
Wherein, Fig. 7 is the schematic diagram of the video playback program request platform in media video advertisement play system of the present invention.
As shown in the figure, the described media video advertisement play system based on information network, comprising:
Advertisement Server, for transmitting ad content to video request program platform;
Described video playback program request platform, comprising:
Ad interface, for receiving described ad content;
Advertisement presentation unit, for the current video play described in display in current video player and the Banner showing described ad content;
Motion capture unit, for receiving video pause request or the ad click request of user;
Advertisement pushing unit, automatically push a media video advertisement for ejecting a floating video layer according to described video pause request or ad click request, and the current video content play in described video player is in halted state according to described request.
Wherein, preferred structure is, described motion capture unit, also for receiving the closedown media video advertisement of user or clicking media video advertisement operation;
Described advertisement pushing unit, also for according to aforesaid operations, closes current media video advertisement or enters into the pointed link website of media video advertisement.
Wherein, preferred structure is, described video playback program request platform also comprises:
Video judging unit, for judging whether described media video advertisement finishes or be closed;
Described video playback unit, for after described media video advertisement is closed or finishes, plays the video file of described time-out automatically in video player.
Wherein, preferred structure is, described media video advertisement is the ad content represented with network flow-medium form.
Wherein, preferred structure is, the action script being provided with interaction content in described media video advertisement and being associated with this interaction content;
Wherein, click described interaction content, described advertisement pushing unit obtains above-mentioned action script and performs the broadcasting of interaction content in video player in corresponding media video promotional literature.
Present system embodiment has all advantages of preceding method embodiment; in other words; after this invention takes such scheme; overcome the shortcoming of Banner simple in prior art; namely it at video pause or can be clicked when Banner, starts the representing of media video advertisement that a floating video layer carries out content more horn of plenty, assess for advertising results in current video player; show, tool has greatly improved.
Further, described system can realize interactive advertisement in video, and in the process at displaying video the interactive function of advertising creative and player, as suspended video, in video, play the function of PIP video.Further, by the input engine of ad system, by advertisement putting in video player, watch user the delivery realizing different adline in video in the process of video.
Wherein, following table is representing of a kind of media video advertisement in the embodiment of the present invention and the schematic diagram throwing in rule, quotes this table to carry out understanding specifically and description to preceding method and device embodiment, to make advantage of the present invention definitely at this.
Table 1: showing advertisement and input rule
Wherein, one of ordinary skill in the art will appreciate that: all or part of step realizing said method embodiment can have been come by the hardware that program command is relevant, aforesaid program can be stored in a computer read/write memory medium, this program, when performing, performs the step comprising said method embodiment; And aforesaid storage medium comprises: read-only memory (Read Only Memory, be called for short ROM), random access memory (Random Acess Memory, be called for short RAM), magnetic disc, terminal phone software or CD etc. various can be program code stored medium.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (2)
1., based on a media video advertisement broadcast method for information network, comprising:
The ad content that A, reception Advertisement Server transmit, shows the current video play and the Banner showing described ad content in current video player;
B, the video pause request receiving user or ad click request;
Eject a floating video layer according to described request and automatically push media video ad content, and the current video content play in described video player is in halted state according to described request; The action script being provided with man-machine interaction content in described media video advertisement and being associated with this interaction content;
Wherein, click described interaction content, described video player obtains the above-mentioned action script of association and performs the broadcasting of interaction content in video player in corresponding media video advertisement according to described action script;
After step B, also comprise: receive the operation that user closes media video advertisement or clicks media video advertisement;
Close current media video advertisement according to corresponding operation or enter into the pointed link website of media video advertisement;
And judge whether described media video advertisement finishes or be closed;
Wherein, after described media video advertisement is closed or finishes, in video player, automatically continue the video content playing described time-out;
And described media video advertisement is the ad content represented with network flow-medium form;
And communicating by an action script script in media video advertisement and the ad interface script in video player, realize the interactive action of ad content and video content;
Described media video advertisement is moved to end or finishes, described in the video content that is suspended again from time-out place automatically play, and, return again the ad content of an appearance flag type in the below of this video;
Common banner type overlay advertisement is shown when video playback; Wherein, after user clicks advertisement, eject a floating layer video automatically push TVC, bottom video content is in halted state; User can close video equally or click video and arrive advertiser website, automatically to starting to play the video suspended after advertisement TVC content finishes.
2. there is the media video advertisement play system based on information network, it is characterized in that: there is the media video advertisement play system based on information network, comprising:
Advertisement Server, for transmitting ad content to video request program platform;
Described video playback program request platform, comprising:
Ad interface, for receiving described ad content;
Advertisement presentation unit, for the current video play described in display in current video player and the Banner showing described ad content;
Motion capture unit, for receiving video pause request or the ad click request of user;
Advertisement pushing unit, automatically push a media video advertisement for ejecting a floating video layer according to described video pause request or ad click request, and the current video content play in described video player is in halted state according to described request; The action script being provided with interaction content in described media video advertisement and being associated with this interaction content;
Wherein, click described interaction content, described advertisement pushing unit obtains above-mentioned action script and performs the broadcasting of interaction content in video player in corresponding media video promotional literature;
Described motion capture unit, also for receiving the closedown media video advertisement of user or clicking media video advertisement operation;
Described advertisement pushing unit, also for according to aforesaid operations, closes current media video advertisement or enters into the pointed link website of media video advertisement;
Described video playback program request platform also comprises:
Video judging unit, for judging whether described media video advertisement finishes or be closed;
Described video playback unit, for after described media video advertisement is closed or finishes, plays the video content of described time-out automatically in video player.
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| CN201210088880.3A CN102630048B (en) | 2012-03-29 | 2012-03-29 | Media video advertisement playing method and system based on information network |
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