CN101383937A - Method, system, server and terminal for playing video advertisement and text information - Google Patents
Method, system, server and terminal for playing video advertisement and text information Download PDFInfo
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- CN101383937A CN101383937A CNA2007100769466A CN200710076946A CN101383937A CN 101383937 A CN101383937 A CN 101383937A CN A2007100769466 A CNA2007100769466 A CN A2007100769466A CN 200710076946 A CN200710076946 A CN 200710076946A CN 101383937 A CN101383937 A CN 101383937A
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Abstract
The invention discloses a method for playing video advertisements, which comprises the following steps: obtaining the content information of non-advertisement video content and/or non-advertisement content to be played prior to the video advertisements; obtaining text information relevent to the non-advertisement video content according to the content information; and playing the text information at the side of a video interface when the video advertisements are played.
Description
Technical field
The present invention relates to the video traffic of electronic information field, relate in particular to method, system, server and the terminal of playing video advertisement and Word message.
Background technology
Present video ads as television advertising, all intercuts in program front and back or centre usually, and a lot of users can change channel when playing advertisement.Also have some that the internet site of video content is provided, before or after video content is play, play advertisement, but the user goes when being everlasting playing video advertisement to have seen the information in other webpages.User's the attentiveness that all can't attract the player method of these video ads continues to stay on the video clip of playing advertisement.
Number of patent application is 03153741.3, name is called in the Chinese patent application file of " realizing method and the display device that play different play content subregion in the display screen ", described and broken for commercialsy and news in the past with the captions form, effect is bad, thereby a kind of similar " picture-in-picture " mode of having introduced is on computers with the method and the display device of ad content and news content subregion independent play-out.The information that in fact suitable captions form be provided in the displaying video content with play two kinds of video contents simultaneously and compare, be that a kind of beholder of allowing can not feel the mode that video pictures is too chaotic, if it is two kinds of videos all are attended by speech play simultaneously, just chaotic more.If when playing video advertisement, wish to inhale beholder's attentiveness certainly by the while display text information, then make it attractive as the source of not controlling Word message, or display mode and broadcast opportunity etc. do not carry out some and optimize, also be difficult to the effect of performance Word message.
Summary of the invention
The technical problem that the embodiment of the invention will solve has been to propose a kind of method of playing video advertisement, makes user's attentiveness still can continue to stay on the video clip of playing advertisement.
The embodiment of the invention has also proposed a kind of method of playing Word message, can make the user see the Word message relevant with content when watching video content.
The embodiment of the invention has also proposed a kind of method of playing Word message, can make the user see the Word message that client application is relevant when watching video content.
The embodiment of the invention has also proposed a kind of video server, provides the Word message of usefulness in the time of can making displaying video simultaneously to the user.
The embodiment of the invention has also proposed a kind of terminal of displaying video, provides the Word message of usefulness in the time of can making displaying video simultaneously to the user.
The embodiment of the invention has also proposed a kind of ad system, can make the Word message that provides usefulness when playing advertisement simultaneously.
The embodiment of the invention has also proposed a kind of method of playing Word message, can make the user see the Word message of non-advertisement when watching video ads.
The embodiment of the invention has also proposed a kind of method of playing Word message, can make the user when watching RSS information, plays advertising message to it.
For addressing the above problem, the technical scheme that the embodiment of the invention proposes is as follows:
A kind of method of playing video advertisement, the method comprising the steps of:
The content information of the non-advertisement video content of obtaining the content information of the non-advertisement video content before video ads and/or being about to play;
Obtain and the relevant Word message of described non-advertisement video content according to described content information;
When playing video advertisement, play described Word message in video clip simultaneously.For example play described Word message at the avris of video clip.
A kind of method of playing Word message, the method comprising the steps of:
Metadata is set in video content;
Obtain relevant Word message according to described metadata;
When playing described video content, play the described Word message of demonstration simultaneously.
A kind of method of playing Word message, the method comprising the steps of:
Obtain Word message from client application,
When the displaying video content, play the described Word message of demonstration simultaneously.
A kind of video server, described server comprises:
The down sending content unit is used for video content and Word message are handed down to terminal;
The Word message acquiring unit is used to obtain relevant Word message;
Synthesis unit, the Word message and the existing video of server that are used for obtaining from described Word message acquiring unit synthesize new video content, and the content after will being synthesized by described down sending content unit issues.
A kind of terminal of displaying video, described terminal comprises:
Video reception unit is used for the video content that reception server issues;
The Word message receiving element is used to obtain relevant Word message;
The video text synthesis unit is used for the Word message that the video content that will obtain from described video reception unit and described Word message receiving element obtain and synthesizes;
Play display unit, the content that is used for described video text synthesis unit after synthetic is play demonstration.
A kind of ad system, described system comprises:
Advertisement applications is used to provide application service, and plays display ads and Word message;
Advertisement engine is arranged in subscriber equipment with advertisement applications, and the advertisement selection device that is used for the slave unit outside obtains advertisement and Word message, and advertisement and Word message are offered advertisement applications;
The advertisement selection device is used to select advertisement and Word message to offer advertisement engine.
A kind of method of playing Word message, the method comprising the steps of:
The operation advertisement applications;
When the advertisement applications initial start or in the running, advertisement applications is to the advertisement of advertisement engine acquisition request;
Advertisement engine is to request advertisement of advertisement selection device and Word message;
Advertisement engine sends advertisement and the Word message that the advertisement selection device returns to advertisement applications;
Advertisement applications is play display text information simultaneously when playing advertisement.
A kind of method of playing Word message, the method comprising the steps of:
Show the strip window at avris;
Obtain the RSS content;
The Word message that in described strip window, shows described RSS content;
The commercial breaks Word message.
The beneficial effect of the embodiment of the invention is as follows:
The embodiment of the invention is by when playing video advertisement, play display text information simultaneously, make the user who watches to see useful information outside the advertisement, no longer switch program or distract attention, and ignore the advertisement of current broadcast, promoted the effect that advertisement is play.The embodiment of the invention is also by showing that simultaneously two kinds of dissimilar Word messages have realized the attraction user of maximum possible in addition.The embodiment of the invention is also by when the displaying video content, obtains simultaneously and shows relevant Word message, thereby improve the attraction of video content, allows spectators obtain more relevant information.Especially in the time period of playing duplicate contents as the prelude of collection of drama and so on etc., play relevant Word message simultaneously, more can make full use of the time and the space of video playback.By the metadata of video content is set, can get access to appointment or relevant Word message more accurately in addition.
Description of drawings
Fig. 1 provides the basic flow sheet of video ads and Word message for first embodiment of the invention;
Fig. 2 provides the basic flow sheet of video ads and Word message for second embodiment of the invention;
Fig. 3 provides the basic flow sheet of advertisement and Word message for third embodiment of the invention.
Embodiment
Video of mentioning in the embodiment of the invention or video content can be divided into the video content of video ads and non-advertisement.Usually when playing video advertisement, can play the Word message of non-advertisement at avris simultaneously; And when playing the video content of non-advertisement, can play the Word message of advertisement simultaneously at avris.
Mainly described among first embodiment video ads and Word message to be propagated after synthetic and broadcasted by server.This situation that relatively is fit to broadcasting is as TV programme.With reference to shown in Figure 1, present embodiment mainly may further comprise the steps:
101, before playing video advertisement, server obtains relevant Word message.
For the video traffic of the forms of broadcasting, as common TV programme, usually server all stores content informations such as the reproduction time table of video content or race-card, wherein also can comprise the reproduction time of video ads and content etc.Server can obtain the content information of storage earlier, as the time point of the title of programme content, brief introduction, time, classification, commercial breaks and duration etc.The root content information is when detecting video ads and be about to play then, and server can obtain the information of the one or more non-advertising programmes that will play after this video ads period, the Word message relevant as programm name, brief introduction etc.A common ad break can be play a plurality of video ads segments continuously.In present TV programme, ad break is kept the time about one to two minute usually.If the oversize meeting of ad break influence the user and watch other normal programme contents.But by the present invention, owing to provide a lot of useful informations relevant simultaneously with the normal program content at ad break, then can the proper extension time spot, the user can not be transformed into the channel that other are playing non-advertising programme because of the time spot is long.Thereby can also play more advertisement, increase the profit of program.For the video traffic of program request form, then the content information of video can comprise title, brief introduction, duration of programme content etc.Because the program request instruction according to the user is play, server can not preset reproduction time.Certainly server still can obtain the last one non-advertisement video that this user watches or the content information of current order video according to user's program request record, thus obtain relevant Word message when intercutting video ads simultaneously with its demonstration.
In addition before playing video advertisement, server also can obtain instant message or the content of short message of being received during the non-broadcast video programs, can provide a disclosed address such as short message service number or instant message number of the account as TV station, be used for receiving the information that spectators user sends.During last one non-broadcast video programs; can certainly comprise during this video ads; instant message of being received or content of short message are relevant with last one non-broadcast video programs such as certain collection of TV plays usually; server is that condition gets access to the message content during described with the time period; certainly message content and sender's the information such as the pet name all need suitably to filter; to avoid flame to be played; short message sender's number can suitably be hidden a part in addition; as only showing back four etc., with the protection privacy.Because ad break is shorter, the Word message that can broadcast is very limited, can carry out manual examination and verification and filter, as passing through a control desk, before video ads was about to broadcast, the message that demonstration is received was also selected, and is submitted to the Word message play sequence of server then.Subsequent server can be synthetic from this play sequence extraction Word message and video ads successively.
102, server synthesizes the transmission of carrying out media content then with Word message and the video ads content obtained.
Usually Word message can be placed the avris of video clip when synthetic, the shared area of Word message will show delegation's Word message in addition at least preferably less than 1/2nd of whole video interface such as video screen.When showing delegation's Word message, can play synthetic from the level and smooth uniform roll's of video clip one side direction opposite side mode by Word message.The background colour of Word message can be set to pure color, as redness or black etc., must be different from video content with obvious.
Less Word message may be not sufficient to attract a lot of users to continue to pay close attention to the broadcast interface of current video advertisement as having only delegation's Word message, may and dislike the Word message type of current broadcast as the user.Therefore preferably can provide more Word message, make the quantitative change of information cause user behavior to produce qualitative change, promptly the end user can not distracted attention with bigger amount of information.For this reason, can obtain two kinds of dissimilar Word messages simultaneously, play respectively simultaneously in the up and down both sides or the left and right sides and show described dissimilar Word message, and in the middle of video clip display ads.When thereby even the user dislikes wherein a kind of Word message type, still can select to watch the Word message of another kind of type, when watching Word message certainly, the video ads that shows in the middle of still can noticing.As can upside play the user on the review information of a program, downside is play a last program performer's related news etc.Other types for example as: the content introduction of next program; The last set content of next program such as collection of TV plays is looked back; Or common news etc.The reading habit of some country is vertical, as Hong Kong, so can adopt the mode of scroll-up/down to play Word message.In addition, when can operating by remote controller or click etc., the user hides the wherein Word message of a side.
Also can distribute the bigger zone that displays the play, but preferably be no more than 1/2nd of screen video interface, otherwise advertising results can be received considerable influence to Word message, and amount of information too the large user may can't finish watching at ad break.When big, as when downside shows, the broadcast Word message that can vertically roll is up and down perhaps play demonstration with the form of page turning in Word message zone.Because area is bigger, can also show static pictorial information simultaneously in the Word message play area.When the form of page turning is play Word message,, when waiting for that follow-up Word message is play, can have a look in progress advertisement in passing when the user has finished watching current Word message.The page-turning speed control ratio user of Word message was read a little longer time of a page information as 5 to 10 seconds, the user can not see that just Word message switches program or distracts attention because of waiting for the long period like this, and reserves some times and can pay close attention to ad content.The natural law for the attentiveness that makes full use of the people, can the user can read Word message plays relatively more static ad content for the previous period from beginning to be shown at one page Word message, as display advertising, or static relatively video ads etc., and back segment time user's attentiveness may be not on Word message, then play the advertisement of relative dynamic, the video of relative dynamic generally needs more attention.
No matter which kind of display mode of Word message all should allow the user read very easily, otherwise can have influence on advertising effect.Font as Word message can not be too little, and broadcasting speed can not be too fast, and perhaps the color of font is wanted easy identification etc.
Server can not synthesize video ads and Word message yet, sends terminal to but issue respectively, is synthesized in view of the above to play by terminal to show.Also have its configurations shown information with what Word message issued, as the broadcast start time of Word message, broadcasting speed, display position etc., terminal information in view of the above shows Word message with synthetic broadcast of video ads.Can also issue the chained address etc. of the detailed content of Word message correspondence in addition.Such benefit is that terminal can identify Word message easily, does some special processing, and during as the click Word message, terminal can be obtained pairing linked contents.And if server synthesizes unified video with video ads and Word message and is handed down to terminal, then terminal is difficult to identification Word message wherein.
103, terminal shows the media content that comprises video ads and Word message that receives.The concrete signal that comprises media content transmits and demonstration belongs to prior art, repeats no more herein.On television terminal, general video clip is exactly whole screen; And on the computer terminal, the video clip of playing media content is not whole screen usually, and only accounts for the part of screen, and the user also can select the played in full screen media content certainly.
If ad break is longer in addition, the Word message amount that server obtained before playing video advertisement is less, advertisement does not also just finish has not had available Word message, then can be in the process of playing video advertisement, and server continues to obtain relevant Word message.
Described among second embodiment by obtaining Word message, and it has been shown with video ads by terminal.This situation that relatively is fit to intelligent terminal, as television set with set-top box, terminals such as computer or smart mobile phone.Set-top box can be placed in the inside of television set, as the part of television set.With reference to shown in Figure 2, present embodiment mainly may further comprise the steps:
201, set in advance during advertisement and will play the Word message type.
Certainly this step is not necessary, and terminal can be obtained related words information voluntarily, does not need the user to set in advance.But by this step, can make the user obtain personalized more Word message, thereby meet user's needs more, the user can not diverted sb.'s attention when playing video advertisement.
Terminal can provide an interface, allows the user be provided with and selects suitable Word message type.And the broadcast display mode can further be set, and be at upside or downside as the zone of playing Word message, the size in Word message zone, and the size of Word message font and color, the speed of rolling etc.The necessity that is provided with of certain this broadcast display mode provides certain restriction, must not be as the size in Word message zone above 1/2nd of whole video zone, if do not carry out such restriction, then the possibility advertising effect just has been greatly affected.Another special display mode is forbidden display text information exactly, i.e. display text information not when playing video advertisement.After setting was finished, terminal was stored described configuration information, for follow-up use.Be provided with and be stored in terminal, also can be stored in the server side that Word message is provided.When server side is stored, also stored corresponding user profile simultaneously.
At present a lot of portable terminals have all been subscribed a lot of SMS value-added services, as weather forecast, news, stock market information etc., all are paid service usually.And by the present invention, can during playing video advertisement, obtain this type of Word message to provide free to the user, so just can allow the user freely get access to Useful Information, and the informant also can make a profit from advertisement, thereby kill two birds with one stone.
202, playing video advertisement before or during the playing video advertisement, terminal is obtained relevant Word message according to described setting.
Word message type as setting is the review information of a last program, and has been kept at end side, and then terminal to server sends the relevant Word message of acquisition request, containing type information in the described request.Server retrieves returns to terminal to the Word message that meets type condition.When if configuration information is stored in server side, terminal can comprise user profile such as user name in the request of obtaining Word message, then server gets access to the configuration information of being stored according to user profile, and retrieval and the Word message that the type that is provided with is complementary return to terminal then.If when not having described the setting, then the Word message that provided can be provided voluntarily for terminal or server.
The Word message type of described setting can directly be accurate to a concrete simple and easy information fusion RSS (Really Simple Syndication) address, RSS also is known as rich site summary (Rich SiteSummary), or RDF site summary (RDF Site Summary) etc.As point to the address of a RSS:
http://www.example.com/rss/news
Pairing file f iles is also referred to as RSS feeds or channels usually, is exemplified below:
<？xml?version＝＂1.0＂encoding＝＂UTF-8＂？>
<rss?version＝＂2.0＂xmlns:dc＝＂http://purl.org/dc/elements/1.1/＂>
<channel>
<title>example?news</title>
<description>this?is?an?example</description>
<link>http://www.example.com/rss/news/</link>
<generator>example(http://www.example.com)</generator>
<language>en</language>
<item>
<title>headline?news</title>
<link>http://www.example.com/headline.html</link>
<category>news</category>
<pubDate>Fri，24Aug2007?04:32:20GMT</pubDate>
<description>blah，blah</description>
</item>
</channel></rss>
As seen, a common RSS file comprises a channel channel and corresponding the description, and some concrete project item from above-mentioned example.A common ensemble of communication that the RSS channel all is same type.Generally speaking, each project all contains a title title, simply introduce description for one section, also has a uniform resource position mark URL link link (such as the address that is a webpage, this webpage comprises detailed related information content), the information that also can comprise other, for example date issued pubDate, name creator of founder or the like.Terminal or server can and/or be introduced as Word message the title of project wherein after get access to this RSS file.And when the user clicks these Word messages, can open corresponding chained address.
Further, can only obtain the RSS project information that is in issue in the corresponding time period by the temporal information in the date issued of test item.As only obtaining the time period during the last playing programs, or the same day information releasing as described Word message.
The play history that terminal can also institute's stored video content writes down the non-advertisement video content of knowing that the user had watched recently in addition.Can be in the play history record of terminal with the information stores such as title, classification and reproduction time of video content, terminal can report the information such as title of video content server, and server obtains relevant Word message in view of the above and returns to terminal.Server herein can be different with the server that issues video content.Server can recently to the review information of non-advertisement video content as relevant Word message, the content in the performer's that perhaps is correlated with the blog Blog webpage is as related text information.A lot of in addition blogs or news website all provide the access interface of RSS, can obtain relevant Word message with RSS, describe in detail above, repeat no more herein.So for example when playing the advertisement of certain performer's bat, can show the what be new in its blog daily record simultaneously.So can improve the attraction of advertisement to a certain extent and strengthen advertising results.
In fact in the prelude or the ending period of a lot of programs such as collection of TV plays, all be same content usually owing to what play at every turn, so some extra information preferably can be provided.By the present invention, can also play the relevant Word message of this program these periods, as relevant news information or performer's blog log information etc.The period information that can comprise prelude and ending in the metadata of video contents such as collection of drama, terminal can determine which period to play relevant Word message in view of the above.
Can also obtain Word message by the various client applications from terminal in addition, for example:
Obtain contact person's presentation information and/or instant message from instant message client, can also comprise information such as contact man position information, mood with online contact person's pet name and instant message etc. as Word message as terminal;
Obtain the information of E-mail address from email client, as whether new mail can be arranged in the mailbox arrive, or information such as the title of new mail and sender are as Word message.
The user has not come the information of decorrelation with regard to not spending the application client that switches to other when watching video content like this.
203, terminal plays video ads, display text information simultaneously.
Usually media content all has metadata Metadata, can judge by information wherein whether media content type is advertisement, and general basic metadata can comprise title, classification, the content type of content, temporal information etc.Perhaps server carries the time started and the duration information of ad break in Media Stream that terminal issues or signaling.According to above-mentioned information, terminal can judge whether just at playing video advertisement, if then show described Word message simultaneously.If simultaneously at the both sides display text information, the user can hide the wherein information of a side.
When the user clicks Word message with mouse or remote controller, can show the detailed content relevant with Word message.If opened the new client window of another one, then can suspend the broadcast of video ads in the parent window.Can also be in the page of parent window after the click display text information detailed content, and at the appropriate location of this page continuation broadcast video ads just now, certainly the subwindow size of playing video advertisement is reduced, and its size usually should be less than 1/4th of whole window.In a new window, opened a new Web page if click, then can suspend the broadcast of video ads in the parent window, and a square region in new page continues to play this video ads, the detailed content of other part display text informations of the page.If the new window of display text information detailed content and video ads still by former client-side program control, then can transmit voluntarily in program inside by the playing progress rate information of video ads; If new window is by new client-side program control, as display text information detailed content and video ads in browser, then former client-side program can pass to browser to the progress msg of video ads as the address of parameter and Word message together, progress msg can be the name identification of current video advertisement etc., and former client-side program passes to and is exemplified below:
http://www.example.com/textinfo.phptext_id＝123&ad_id＝1976
Then browser removes to obtain corresponding information of words identification (text_id) and the corresponding video ads of advertisement and identifier (ad_id) according to the URL address that above-mentioned former client-side program transmits, and is presented in the browser then.
And if when having clicked video ads, can suspend the broadcast of Word message, at this moment the user may open the content of pages that video ads is linked, and understands the details of product in the advertisement.
When playing non-advertisement video content, play relevant copy information in addition, when copy information is clicked, can show the video ads relevant with copy information at avris; The download of this video ads according to network condition may the needs certain hour as 3 to 5 seconds, can play the relevant Word message of non-advertisement video content at this moment, these Word messages can obtain according to the metadata of non-advertisement video content, as the keyword in the metadata, concrete as " physical culture ", " basketball ", " NBA " etc.The Word message that show during playing video advertisement this moment can adopt static broadcast mode to show, be that Word message is static, the literal information of perhaps rolling back and forth, this is because the user has initiatively clicked advertisement, therefore may attentiveness mainly concentrate in the advertisement, there is no need to provide too many Word message.When the user clicks the Word message of advertisement avris, can return the non-advertisement video content that continues to play originally more in addition.
The degree of dynamism information that can comprise video ads in addition in the metadata Metadata of ad content is as being divided into four grades, " fast ", " common ", " slowly ", " static ".For example the advertisement of automobile fast running can corresponding " fast " grade, and display advertising then can correspondence " static " grade.Can suitably adjust the speed of playing Word message according to the degree of dynamism metadata, similarly broadcasting speed also can be set to four grades, usually when video ads is " fast " grade, the broadcasting speed of Word message should be at least " slowly ", be that advertisement is fast more, Word message is play should be slow more.Thereby balanced attentiveness of watching the user.
Terminal can also be obtained the Word message relevant with advertisement according to the metadata Metadata of video ads, can comprise information such as advertisement performer star, keyword keywords, audient's sex target-gender as the metadata of advertisement.As comprising name " Zhang San " in the actor information, then can obtain relative news information in view of the above as Word message, thereby strengthen advertising effect.
The RSS chained address that can also directly comprise relevant information in the metadata of video content such as video ads, comprise the RSS link of its blog in the metadata as the advertisement of clapping certain performer, when this video ads of terminal plays, can obtain relevant log content according to described RSS link and play like this as Word message.
The video clip that has is exactly to carry out playing video advertisement specially, very general in web page browsing as this, and some fixed area of some terminal software also is special playing video advertisement or animated advertising.Present embodiment also is applicable to this kind situation, the non-broadcast video programs information before or after promptly not needing to obtain, but can obtain Word message arbitrarily, play with video ads.
Issue the server of video content, promptly video server can comprise the down sending content unit, Word message acquiring unit and synthesis unit.Wherein the down sending content unit is used for video content and Word message are handed down to terminal.The Word message acquiring unit is used to obtain relevant Word message.Word message and the existing video of server that synthesis unit is used for obtaining from the Word message acquiring unit synthesize new video content, and the content after will being synthesized by the down sending content unit issues.Describe in detail in concrete step the foregoing description, repeat no more herein.Video content comprises the various video contents of video ads and non-advertisement in addition.
The terminal of displaying video can comprise the broadcast display unit, video reception unit, Word message receiving element and video text synthesis unit.Wherein video reception unit is used for the video content that reception server issues.The Word message receiving element is used to obtain relevant Word message, as obtaining Word message from various application servers, perhaps obtains Word message in the various client applications from terminal.The video text synthesis unit is used for the Word message that the video content that will obtain from video reception unit and Word message receiving element obtain and synthesizes.Play the content that display unit is used for the video text synthesis unit after synthetic and play demonstration.Describe in detail in concrete execution in step the foregoing description, repeat no more herein.
The 3rd embodiment is described in and plays display ads and Word message in a kind of ad system.Ad system mainly comprises: advertisement applications is used to provide application service such as mobile TV, video request program, recreation, instant message or multimedia realtime communication etc., and can plays display ads and Word message; Advertisement engine, also can be called advertisement client side or Advertisement supply device etc., be arranged in as subscriber terminal equipments such as mobile phone, TV or computers with advertisement applications, the advertisement selection device that is used for the slave unit outside obtains advertisement and Word message, and advertisement and Word message are offered various advertisement applications; The advertisement selection device is used to select suitable advertisement and Word message to offer advertisement engine.When advertisement is video ads, continue to pay close attention in order to attract the user, the extra useful Word message of some non-advertisements then preferably can be provided.As shown in Figure 3, present embodiment provides the basic procedure of advertisement and Word message to comprise step:
301, operation advertisement applications.For example move a mobile TV or online game, can in equipment such as mobile phone, computer, move.
302, when the advertisement applications initial start or in the running, advertisement applications is to the advertisement of advertisement engine acquisition request.Can send the contextual information of using to advertisement engine together simultaneously.Described contextual information can comprise: the information of advertisement applications, as application software name identification, version number and configuration information etc.; The content information of Bo Fanging before is as metadata such as the name identification of video content, type, perhaps You Xi particular type etc.Can ask advertisement and Word message and broadcast as recreation when just starting, mobile TV then can ask and to play advertisement and the Word message relevant with current program arranged in the program process.Advertisement applications can also clearly be indicated in the request that advertisement engine sends and will be obtained Word message simultaneously in addition, if not clearly indication, then advertisement selection device meeting based on contextual information, various user profile or system configuration wait and determine whether to return Word message simultaneously.Point out in the preference configuration information as the user to wish the news Word message is provided when playing video advertisement, then the advertisement selection device can obtain and return related words information in view of the above.
303, advertisement engine is to the Word message of request advertisement of advertisement selection device and non-advertisement.Simultaneously can transmit described contextual information.Advertisement engine generally can also also send user ID to the advertisement selection device, can allow like this advertisement selection device according to the various user profile of user ID correspondence personalized more advertisement and the Word message that more meets user's request be provided.If advertisement engine has obtained the advertisement and the Word message of one or more satisfied requests in advance, then can directly offer advertisement applications.
The advertisement selection device can based on contextual information and/or various user profile obtain relevant Word message.Obtain with before or the relevant comment of current playing program, be about to the brief introduction of the next program play etc. as based on contextual information.User profile can comprise presentation information, positional information, preference information or advertisement configuration information etc.As the presentation information center situation attitude that detects the user when the advertisement selection device is bad as when " angry ", can provide the Word message that comprises content of joke to it; The news information relevant with user's current location or shop sales promotion information etc. can also be provided; The user can set in advance the type of the Word message of playing simultaneously with advertisement even detailed information source address in addition, and then the advertisement selection device can obtain relevant Word message in view of the above.One or more advertisements and Word message that the advertisement selection device will get access to return to advertisement engine.
304, advertisement engine sends advertisement and Word message to advertisement applications.
305, advertisement applications is play display text information simultaneously when playing advertisement.Have a detailed description among the concrete grammar embodiment in front of display text information simultaneously during playing video advertisement, repeat no more herein.When advertisement engine did not provide Word message, advertisement applications can be obtained relevant Word message voluntarily in addition, can issue some as application server and use relevant Word message.Game server can issue relevant notice of current recreation or news etc., can issue instant message that some instant messages that comprise information such as weather forecast or good friend send to server of instant message as Word message etc.
In addition, the Word message of transmission can also comprise the chained address, is exemplified below:
<a?href＝＂http://www.example.com/news/123.htm＂>Headline?news</a>
Then the Word message of Xian Shiing can use mode such as underscore to represent that it is hyperlink, when clicking such Word message, obtains the resource that relevant chained address is pointed to.
Mainly described among the 4th embodiment and in computer, shown RSS Word message and the method that breaks for commercialsy.Mainly comprise step:
401, show the RSS client end interface at avris.As show the RSS client of strip on upside, downside, left side or the right side of computer screen.Can adopt the mode of suspension top set to show this window, promptly this window can not covered by other windows all the time.The height of its strip window can show delegation's literal, and its height can be adjusted with the change of literal size dimension certainly; Length is slightly shorter than whole screen, and the upper right side that makes the RSS window can not cover other windows " is closed ", " minimizing " waits button, and perhaps computer operating system lower side some toolbars commonly used start item etc. fast.Adopting avris strip window to show mainly is to carry out other operations simultaneously on computers in order not influence the user, as can having a look the news information etc. of smooth rolling in writing during document in passing, and the client such as the browser etc. that needn't go to open other go to browse news information.
402, obtain the RSS content.Can set in advance the RSS channel column that will subscribe to, RSS channel column destination address is generally the uniform resource position mark URL link, for example:
http://rss.example.com/news/china/focus15.xml
The content of this link resources is generally expandable mark language XML (eXtensible MarkupLanguage), has described its form among second embodiment in detail, repeats no more herein.RSS has different versions in addition, as 0.90,0.91,0.92,0.93,0.94,1.0 and 2.0.But all at present RSS documents are all followed XML 1.0 standards, concrete RSS version number can be from＜rss〉obtain versions of elements " version " attribute, thus client can be resolved the content information that obtains in the RSS channel according to the form of respective version.Can subscribe to one or more RSS channels simultaneously.When the RSS client terminal start-up, can update the content of each channel automatically, follow-up can be regularly as update channel content in per 2 hours.The corresponding different periods can also be set different channels in addition, obtain corresponding channel content and demonstration in the different periods.The channel content relevant can be shown as the time period that is on duty like this, and the channel content relevant etc. can be shown with amusement and leisure in the time of having a rest with work.
403, roll display RSS word content information in the strip window.As the Word message in each title (title) of the RSS content that will get access to item by item in the strip window from right to left smooth rolling play and show.When the Word message that shows is clicked, can calls browser and open corresponding link (link).Can also work as mouse when resting on shown Word message, in an interim suspension window, show description (description) information in the RSS content, the mode of the screen word-selecting of similar present translation software, when mouse is not on Word message, then close shown interim suspension window automatically.Certainly the literal of describing (description) information also can be play in the strip window.
Some keywords be can set in advance, when comprising these default keywords in the Word message that shows, keyword or relevant Word message then highlighted automatically, as highlighting by modes such as eye-catching color or flickers.Can allow the user can notice the information content of oneself relatively being concerned about like this.
404, during display text information, Word message can break for commercialsy.The source of copy information is generally default by the RSS client, and is not subjected to user's control.As can also being set to a fixing advertisement RSS channel to the address, source of copy information:
http://rss.example.org/ad.xml
The copy information that shows can appear between the Word message according to default frequency, detecting whenever when having play 10 common Word messages as the RSS client, then intercuts a copy information.When copy information is clicked, can opens corresponding link with browser and show detailed ad content.At this moment can also suspend the broadcast of RSS client Word message.
More complicated mode can be clicked the content of common language information according to the user by the RSS client, analyzes the wherein higher keyword of the frequency of occurrences, reports the advertisement source address and obtain the advertisement relevant with keyword when the request advertisement.As comprising " car " in the keyword that analyzes, the advertisement source of then serving side can provide some associated copy information.
The speed of playing Word message in addition can be provided with by the user, as is divided into three speed class " fast ", " common ", " slowly ".Display mode can be set to " smooth rolling " or " line by line show " etc.The strip window that shows can be placed in the middle at avris, and length can be with the mouse adjustment etc., and buttons such as " time-out ", " setting " can also be provided in the strip window in addition.
Except the avris at computer screen shows above-mentioned RSS Word message and commercial breaks Word message, can also in the avris of the interface of some applications client, embed RSS strip subwindow, show above-mentioned RSS Word message and commercial breaks Word message.
To have in some RSS contents to provide the picture link information, even the theme of some RSS channel just provides the picture polymerization of certain type.Can show a bigger suspension window separately, play picture relevant in the RSS channel specially, the demonstration time of each picture can preset, as 3 seconds.The size of window also can be by user preset, as 1/9th of screen.Show that in the upper right corner picture shows between two parties in window, if dimension of picture greater than window, then scaling pictures is to the size of window.The advertisement picture can be intercutted equally in this picture suspension window, to having play 10 common pictures, then insert and play a secondary advertisement picture as this picture suspension windows detecting.In the time period that shows photo current, client can be downloaded the image data that one or more promptly will show under the buffer memory, if time is up when default demonstration, but when next width of cloth picture has not also been downloaded, can prolong the demonstration time of photo current, be downloaded up to next width of cloth image data.If a secondary picture overtime or No Assets of download time then can directly be skipped this picture.
When not having new Word message or picture to show, the Word message or the picture of buffer memory of client loop play then.Can play by random order, and insert advertisement by suitable frequency.
One of ordinary skill in the art will appreciate that all or part of step in the method that realizes the various embodiments described above is to instruct relevant hardware to finish by program, described program can be stored in a kind of computer-readable recording medium, this program comprises the steps: when carrying out
The content information of the non-advertisement video content of obtaining the non-advertisement video content before video ads and/or being about to play;
Obtain and the relevant Word message of described non-advertisement video content according to described content information;
When playing video advertisement, play described Word message at the avris of video clip simultaneously.
Perhaps, this program comprises the steps: when carrying out
Metadata is set in video content;
Obtain relevant Word message according to described metadata;
When playing described video content, play the described Word message of demonstration simultaneously.
Perhaps, this program comprises the steps: when carrying out
The operation advertisement applications;
When the advertisement applications initial start or in the running, advertisement applications is to the advertisement of advertisement engine acquisition request;
Advertisement engine is to request advertisement of advertisement selection device and Word message;
Advertisement engine sends advertisement and the Word message that the advertisement selection device returns to advertisement applications;
Advertisement applications is play display text information simultaneously when playing advertisement.
Perhaps, this program comprises the steps: when carrying out
Show the strip window at avris;
Obtain the RSS content;
The Word message that in described strip window, shows described RSS content;
The commercial breaks Word message.
The above-mentioned storage medium of mentioning can be a read-only memory, disk or CD etc.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (29)
1, a kind of method of playing video advertisement is characterized in that, the method comprising the steps of:
The content information of the non-advertisement video content of obtaining the content information of the non-advertisement video content before video ads and/or being about to play;
Obtain and the relevant Word message of described non-advertisement video content according to described content information;
When playing video advertisement, play described Word message at the interface of displaying video simultaneously.
2, method according to claim 1 is characterized in that, when Word message is clicked, shows the detailed content of described non-advertisement video, and when showing described non-advertisement video detailed content, continues to play described video ads at identical interface.
3, method according to claim 1, it is characterized in that, when playing non-advertisement video content, play the copy information relevant with the advertisement video content at broadcast interface, when copy information is clicked, play the video ads relevant with copy information;
When playing video advertisement, play the relevant Word message of described non-advertisement video content in video clip simultaneously.
4, method according to claim 3 is characterized in that, when the relevant Word message of described non-advertisement video content is clicked, returns and continues to play described non-advertisement video content.
According to each described method of claim 1 to 4, it is characterized in that 5, the content information by the relevant non-advertisement video content of the service end retrieval that video is provided obtains word information relates, and sends Word message and video ads to terminal plays.
6, according to each described method of claim 1 to 4, it is characterized in that terminal is initiatively obtained the Word message of described non-video ad content, current during when detecting just at playing video advertisement, play Word message in video clip.
7, according to each described method of claim 1 to 4, it is characterized in that, obtain during the non-advertisement video and/or instant message or the content of short message received by assigned address during this video ads, and after filtering together with described instant message or short message sender's information, play demonstration as described Word message.
8, according to each described method of claim 1 to 4, it is characterized in that, subscribe the Word message type of the non-video ad content of during video ads, playing in advance, receive and the Word message of the described reservation that caching server issues by terminal, when terminal detects just at playing video advertisement, play described Word message at the broadcast interface of video ads.
9, according to each described method of claim 1 to 6, it is characterized in that, obtain two kinds of dissimilar Word messages simultaneously, play described dissimilar Word message simultaneously respectively in the both sides up and down or the left and right sides of video ads broadcast interface.
10, according to each described method of claim 1 to 6, it is characterized in that, play the Word message of non-video advertisement, after video ads is play end, stop or suspending the Word message that rolls and play at avris at the avris smooth rolling.
According to each described method of claim 1 to 6, it is characterized in that 11, the Word message of described non-video advertisement carries out page turning or the broadcast of rolling at least one style of writing word of video clip and the avris of fewer than half screen area.
12, method according to claim 11 is characterized in that, in the static relatively advertisement of broadcast for the previous period of page turning demonstration one page Word message, the advertisement of playing relative dynamic in the back segment time.
According to each described method of claim 1 to 6, it is characterized in that 13, when playing the advertisement of relative dynamic, slow or static broadcast shows described Word message;
When playing static relatively advertisement, comparatively fast play described Word message.
14, according to each described method of claim 1 to 6, it is characterized in that, in the metadata of video ads, comprise the relevant metadata of Word message of following a kind of and the non-advertisement video that shows simultaneously at least:
The degree of dynamism of video ads;
And/or, the keyword of video ads;
And/or, the broadcast display mode of Word message.
15, a kind of method of playing Word message is characterized in that the method comprising the steps of:
Metadata is set in video content;
Obtain relevant Word message according to described metadata;
When playing described video content, play described Word message simultaneously.
16, method according to claim 15 is characterized in that, comprises the RSS link in described metadata, and when playing described video content, the content that will obtain from described RSS link is play as described Word message.
17, method according to claim 15 is characterized in that, comprises following a kind of and the relevant metadata of Word message that shows simultaneously in described metadata at least:
The degree of dynamism of video content;
And/or, the keyword of video content;
And/or, the broadcast display mode of Word message.
18, method according to claim 17 is characterized in that, when playing the video content of relative dynamic, slow or static broadcast shows described Word message;
When playing static relatively video content, comparatively fast play described Word message.
19, method according to claim 17 is characterized in that, according to the broadcast display mode of described Word message, Word message is play demonstration with following wherein a kind of mode:
Described Word message carries out page turning or the broadcast of rolling at the avris more than delegation's literal and fewer than half screen area of video clip;
Or, in that up and down the both sides or the left and right sides are play described dissimilar Word message simultaneously respectively.
20, according to each described method of claim 15 to 19, it is characterized in that, when video content is clicked, suspend the broadcast of Word message;
Perhaps, when Word message is clicked, suspend the broadcast of video content.
21, a kind of method of playing Word message is characterized in that the method comprising the steps of:
Obtain Word message from client application,
When the displaying video content, play the described Word message of demonstration simultaneously.
22, method according to claim 21 is characterized in that, describedly obtains Word message from client application and is specially:
Obtain contact person's presentation information and/or instant message as described Word message from instant message client; And/or,
The information of obtaining the E-mail address from email client is as described Word message.
23, a kind of video server is characterized in that, described server comprises:
The Word message acquiring unit is used to obtain the relevant Word message of non-video advertisement, and Word message is sent to synthesis unit;
Synthesis unit, the Word message and the existing advertisement video content of server that are used for obtaining from described Word message acquiring unit synthesize new video content, and the content after will being synthesized by described down sending content unit issues;
The down sending content unit is used for the new video content after synthetic is handed down to terminal.
24, a kind of terminal of displaying video is characterized in that, described terminal comprises:
Video reception unit is used for the video content that reception server issues;
The Word message receiving element is used to obtain relevant Word message;
The video text synthesis unit is used for the Word message that the video content that will obtain from described video reception unit and described Word message receiving element obtain and synthesizes;
Play display unit, the content that is used for described video text synthesis unit after synthetic is play demonstration.
25, a kind of ad system is characterized in that, described system comprises:
Advertisement applications is used to provide application service, and plays display ads and Word message;
Advertisement engine is arranged in subscriber equipment with advertisement applications, and the advertisement selection device that is used for the slave unit outside obtains advertisement and Word message, and advertisement and Word message are offered advertisement applications;
The advertisement selection device is used to select advertisement and Word message to offer advertisement engine.
26, a kind of method of playing Word message is characterized in that the method comprising the steps of:
The operation advertisement applications;
When the advertisement applications initial start or in the running, advertisement applications is to the advertisement of advertisement engine acquisition request;
Advertisement engine is to request advertisement of advertisement selection device and Word message;
Advertisement engine sends advertisement and the Word message that the advertisement selection device returns to advertisement applications;
Advertisement applications is play display text information simultaneously when playing advertisement.
27, method according to claim 26 is characterized in that, described advertisement applications has also transmitted contextual information when advertisement of advertisement engine acquisition request and Word message;
Advertisement engine also transmits described contextual information when the Word message of request advertisement of advertisement selection device and non-advertisement;
The advertisement selection device obtains advertisement and Word message and returns to advertisement engine according to described contextual information and/or user profile.
28, a kind of method of playing Word message is characterized in that the method comprising the steps of:
Show the strip window at avris;
Obtain the RSS content;
The Word message that in described strip window, shows described RSS content;
The commercial breaks Word message.
29, method according to claim 28 is characterized in that, shows the picture that links among the RSS one by one in independent suspension window;
The commercial breaks picture.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100769466A CN101383937A (en) | 2007-09-06 | 2007-09-06 | Method, system, server and terminal for playing video advertisement and text information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100769466A CN101383937A (en) | 2007-09-06 | 2007-09-06 | Method, system, server and terminal for playing video advertisement and text information |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101383937A true CN101383937A (en) | 2009-03-11 |
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ID=40463525
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2007100769466A Pending CN101383937A (en) | 2007-09-06 | 2007-09-06 | Method, system, server and terminal for playing video advertisement and text information |
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| Country | Link |
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| CN (1) | CN101383937A (en) |
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| CN116166127B (en) * | 2023-04-26 | 2023-07-18 | 深圳市人马互动科技有限公司 | Processing method and related device for machine side content information in interactive works |
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