CN107734396A - A kind of multimedia resource player method, device and storage medium - Google Patents

A kind of multimedia resource player method, device and storage medium Download PDF

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Publication number
CN107734396A
CN107734396A CN201710942354.1A CN201710942354A CN107734396A CN 107734396 A CN107734396 A CN 107734396A CN 201710942354 A CN201710942354 A CN 201710942354A CN 107734396 A CN107734396 A CN 107734396A
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China
Prior art keywords
data
specified
multimedia resource
multimedia
application
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CN201710942354.1A
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Chinese (zh)
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CN107734396B (en
Inventor
刘帅君
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MIGU Video Technology Co Ltd
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MIGU Video Technology Co Ltd
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Priority to CN201710942354.1A priority Critical patent/CN107734396B/en
Publication of CN107734396A publication Critical patent/CN107734396A/en
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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4884—Data services, e.g. news ticker for displaying subtitles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The invention discloses a kind of multimedia resource player method, including：After multimedia application is opened, obtain and specify data and using ad data；Play the specified data and described apply ad data；When the specified data for monitoring to play are triggered, the first request message is sent to the server, first request message includes the identification information for the specified data being triggered；Receive specified multimedia resource data corresponding with the specified data being triggered；After the application ad data finishes playing, the specified multimedia resource data are played.The present invention further simultaneously discloses a kind of multimedia resource playing device and storage medium.

Description

A kind of multimedia resource player method, device and storage medium
Technical field
The present invention relates to field of multimedia communication, more particularly to a kind of multimedia resource player method, device and storage to be situated between Matter.
Background technology
In the prior art, user can watch multimedia resource by multimedia application software, for example, user can be with By videoconference client, video is watched such as miaow cluck live client, user opens videoconference client, and to videoconference client exhibition The video resource shown is selected, then, videoconference client can according to the selection of user play corresponding to video.However, with Family is when opening multimedia application software, it will usually first plays the advertisement of a period of time, after advertisement finishes playing, multimedia should The displaying interface of multimedia resource can be just entered with software, therefore, user is needed after waiting advertisement to finish playing, could be to more matchmakers The multimedia resource of body application software displaying is selected, and delays the selection time of user, this results in user to multimedia The efficiency of selection for the multimedia resource that application software provides is low, influences Consumer's Experience.
The content of the invention
In view of this, the embodiment of the present invention it is expected to provide a kind of multimedia resource player method, device and storage medium, energy Efficiency of selection of the user to multimedia resource is enough improved, lifts Consumer's Experience.
To reach above-mentioned purpose, what the technical scheme of the embodiment of the present invention was realized in：
The embodiment of the present invention provides a kind of multimedia resource player method, applied to terminal, the terminal and server phase Even, methods described includes：
After multimedia application is opened, obtain and specify data and using ad data；
Play the specified data and described apply ad data；
The specified data for monitoring to play are when being triggered, and the first request message is sent to the server, and described the One request message includes the identification information for the specified data being triggered；
Receive specified multimedia resource data corresponding with the specified data being triggered；
After the application ad data finishes playing, the specified multimedia resource data are played.
In such scheme, the specified data include name data, picture number in the specified multimedia resource data According to, at least one of barrage data, comment data.
In such scheme, the specified data include name data, barrage number in the specified multimedia resource data It is described to play the specified data and include playing described specify in the form of scroll bar during according at least one of, comment data Data；Or
It is described to play the specified number when the specified data are the image data in the specified multimedia resource data According to playing the specified data in the form of including switching by picture.
In such scheme, before multimedia application unlatching, methods described also includes：
When monitoring that the multimedia application is triggered, the multimedia application is opened, and is generated using unlatching message, its In, message is opened in the application to be included user identity information, the information for asking the specified data and asks the application wide Accuse the information of data.
In such scheme, after the broadcasting specified data and the application ad data, methods described also includes：
When the specified data for not monitoring to play are triggered, the second request message is sent to the server, wherein, Second request message includes the information of request multimedia resource data；
Receive the multimedia resource data；
After the application ad data finishes playing, the multimedia resource data are played.
The embodiment of the present invention also provides a kind of multimedia resource player method, applied to server, the server and end End is connected, and methods described includes：
Receive the user identity information that the terminal is sent after multimedia application unlatching；
Obtained according to the user identity information and specify data and using ad data；
The specified data and the application ad data are sent to the terminal；
The first request message that the terminal is sent when the specified data for monitoring to play are triggered is received, it is described First request message includes the identification information for the specified data being triggered；
Specified multimedia resource data corresponding with the specified data being triggered are obtained, and are sent to the terminal.
In such scheme, described obtained according to the user identity information specifies data to include：
The user is obtained according to the user identity information to record the historical operation of the multimedia application；
Determine to specify multimedia resource data according to historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
In such scheme, the specified data include name data, picture number in the specified multimedia resource data According to, at least one of barrage data, comment data.
In such scheme, the historical operation record includes history click record, history shares record, historical review record In it is at least one；
It is described to determine to specify multimedia resource data to include according to historical operation record：
Determine that the history clicks on clicking rate highest in record, and/or the history is shared in record and shares rate highest, And/or comment rate highest multimedia resource data in the historical review record；
The multimedia resource data based on determination determine the specified multimedia resource data.
In such scheme, the acquisition specified data corresponding with the specified multimedia resource data include：
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most figure of barrage quantity Sheet data, the barrage data that concern is most and/or occurrence number is most, the comment number that concern is most and/or occurrence number is most At least one of according to.
In such scheme, it is described by the specified data and it is described application ad data be sent to the terminal after, institute Stating method also includes：
The second request message that the terminal is sent when the specified data for not monitoring to play are triggered is received, its In, second request message includes the information of request multimedia resource data；
The multimedia resource data are obtained, and are sent to the terminal.
The embodiment of the present invention also provides a kind of multimedia resource playing device, applied to terminal, the terminal and server It is connected, described device includes：Acquisition module, playing module, the first monitoring modular, receiving module；Wherein,
The acquisition module, after being opened for multimedia application, obtain and specify data and using ad data；
The playing module, for playing the specified data and described applying ad data；
First monitoring modular, when the specified data for monitoring to play are triggered, sent out to the server The first request message is sent, first request message includes the identification information for the specified data being triggered；
The receiving module, specified data for receiving with being triggered are corresponding to specify multimedia resource data；
The playing module, it is additionally operable to after the application ad data finishes playing, plays the specified multimedia resource Data.
In such scheme, the specified data include name data, picture number in the specified multimedia resource data According to, at least one of barrage data, comment data.
In such scheme, the playing module, specifically for including the specified multimedia resource in the specified data When at least one of name data, barrage data, comment data in data, the specified number is played in the form of scroll bar According to；Or
In the image data during the specified data are the specified multimedia resource data, in the form of picture switches Play the specified data.
In such scheme, described device also includes the second monitoring modular, opening module；Wherein,
Second monitoring modular, during for monitoring that the multimedia application is triggered, trigger the opening module；
The opening module, for opening the multimedia application, and generate using unlatching message, wherein, the application Opening message includes user identity information, the information of the request specified data and the request letter using ad data Breath.
In such scheme, first monitoring modular, when the specified data for being additionally operable to not monitor to play are triggered, The second request message is sent to the server, wherein, second request message includes the letter of request multimedia resource data Breath；
The receiving module, it is additionally operable to receive the multimedia resource data；
The playing module, be additionally operable to it is described application ad data finish playing after, play the multimedia resource data.
The embodiment of the present invention also provides a kind of multimedia resource playing device, applied to server, the server and end End is connected, and described device includes：First receiving module, the first acquisition module, sending module, the second receiving module and second obtain Module；Wherein,
First receiving module, letter is identified for receiving the user that the terminal is sent after multimedia application unlatching Breath；
First acquisition module, data are specified and using ad data for being obtained according to the user identity information；
The sending module, for the specified data and the application ad data to be sent into the terminal；
Second receiving module, sent out for receiving the terminal when the specified data for monitoring to play are triggered The first request message sent, first request message include the identification information for the specified data being triggered；
Second acquisition module, specified data for obtaining with being triggered are corresponding to specify multimedia resource number According to, and it is sent to the terminal.
In such scheme, first acquisition module is specifically used for：
The user is obtained according to the user identity information to record the historical operation of the multimedia application；
Determine to specify multimedia resource data according to historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
In such scheme, the specified data include name data, picture number in the specified multimedia resource data According to, at least one of barrage data, comment data.
In such scheme, the historical operation record includes history click record, history shares record, historical review record In it is at least one；
First acquisition module is specifically used for：Determine that the history clicks on clicking rate highest in record, and/or described go through History is shared and shares rate highest in record, and/or comment rate highest multimedia resource data in historical review record；
The multimedia resource data based on determination determine the specified multimedia resource data.
In such scheme, first acquisition module is specifically used for：
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most figure of barrage quantity Sheet data, the barrage data that concern is most and/or occurrence number is most, the comment number that concern is most and/or occurrence number is most At least one of according to.
In such scheme, second receiving module, it is additionally operable to receive the terminal in the finger for not monitoring to play The second request message that fixed number evidence is sent when being triggered, wherein, second request message includes request multimedia resource data Information；
Second acquisition module, it is additionally operable to obtain the multimedia resource data, and is sent to the terminal.
The embodiment of the present invention also provides a kind of storage medium, is stored thereon with executable program, the executable code Step described in any one foregoing multimedia resource player method is realized during computing device.
The embodiment of the present invention also provides a kind of multimedia resource playing device, including memory, processor and is stored in On reservoir and the executable program that can be run by the processor, before the processor performs when running the executable program State step described in any one multimedia resource player method.
The embodiment of the present invention also provides a kind of storage medium, is stored thereon with executable program, the executable code Step described in any one foregoing multimedia resource player method is realized during computing device.
The embodiment of the present invention also provides a kind of multimedia resource playing device, including memory, processor and is stored in On reservoir and the executable program that can be run by the processor, before the processor performs when running the executable program State step described in any one multimedia resource player method.
Multimedia resource player method, device and the storage medium that the embodiment of the present invention is provided, multimedia application are opened Afterwards, obtain and specify data and using ad data；Play the specified data and described apply ad data；Monitor what is played When the specified data are triggered, the first request message is sent to the server, first request message includes being triggered The specified data identification information；Receive specified multimedia resource data corresponding with the specified data being triggered； After the application ad data finishes playing, the specified multimedia resource data are played.It so, it is possible to improve user to more matchmakers The efficiency of selection of body resource, and then lift Consumer's Experience.
Further, the form switched while advertisement plays by the form or picture of scroll bar, which plays, specifies data, So, user can just carry out specifying the selection of data in advertisement reproduction time, be played at once so that ad data finishes Multimedia resource data needed for user, so as to shorten the selection time of user and stand-by period, so as to improve user's body Test.
Brief description of the drawings
Fig. 1 is the implementation process schematic diagram for the multimedia resource player method that the embodiment of the present invention one provides；
Fig. 2 is entity interaction figure corresponding to the multimedia resource player method of the offer of the embodiment of the present invention one；
Fig. 3 is the implementation process schematic diagram for the multimedia resource player method that the embodiment of the present invention two provides；
Fig. 4 is the specific implementation schematic flow sheet for the multimedia resource player method that the embodiment of the present invention three provides；
Fig. 5 is the specific implementation schematic flow sheet for the multimedia resource player method that the embodiment of the present invention four provides；
Fig. 6 is the composition structural representation for the multimedia resource playing device that the embodiment of the present invention five provides；
Fig. 7 is the hardware architecture diagram for the multimedia resource playing device that the embodiment of the present invention six provides；
Fig. 8 is the composition structural representation for the multimedia resource playing device that the embodiment of the present invention seven provides；
Fig. 9 is the hardware architecture diagram for the multimedia resource playing device that the embodiment of the present invention eight provides.
Embodiment
The characteristics of in order to more fully hereinafter understand the embodiment of the present invention and technology contents, below in conjunction with the accompanying drawings to this hair The realization of bright embodiment is described in detail, appended accompanying drawing purposes of discussion only for reference, is not used for limiting the present invention.
In embodiments of the present invention, the terminal can include but is not limited to：The electronics such as mobile phone, flat board, palm PC are set It is standby.
As shown in figure 1, in the embodiment of the present invention one multimedia resource player method implementation process schematic diagram, the present embodiment Applied to terminal, and the terminal is connected with server；As shown in figure 1, the multimedia resource player method of the present embodiment includes Following steps：
Step 101：After multimedia application is opened, obtain and specify data and using ad data.
Here, it can be from acquired in the terminal local or terminal-pair to specify data and application ad data Transmitted by the server answered.
In practical application, referring to Fig. 2, user can be watched corresponding multimedia by the multimedia application in terminal and be provided Source, wherein, after multimedia application of the user on opening a terminal, trigger action such as clicking operation can be carried out to the application, eventually The multimedia application is opened in end when monitoring that the multimedia application is triggered, and generates using message is opened, and the application is opened Message includes user identity information, request specify data information and request using ad data information, and to terminal-pair The server answered sends the application and opens message.
After server receives application unlatching message, obtained according to user identity information and specify data and using advertisement number According to, and it is sent to terminal.
Specifically, server can be opened in message after message is opened in the application for receiving terminal transmission from the application Obtain user identity information；And the historical operation of the multimedia application is recorded to obtain user according to the user identity information, Wherein, historical operation record includes history click record, history shares record, at least one in historical review record；Obtaining After taking the historical operation record at family, server can click on clicking rate highest in record, and/or history according to the history of user Share in record and share rate highest, and/or comment rate highest multimedia resource data determine user in historical review record The content of concern；Further according to the clicking rate highest of all contents paid close attention to using multimedia application user the user, and/or Share rate highest, and/or comment rate highest multimedia resource data to determine to specify multimedia resource data；This is obtained to specify The most image data of name data, broadcasting time and/or barrage quantity in multimedia resource data, concern at most and/or At least one of the most barrage data of occurrence number, comment data that concern is most and/or occurrence number is most, will be obtained To data be defined as specify data, wherein, concern can refer to thumbing up, collecting for user.
Here, specified data can include name data, image data, the barrage in the specified multimedia resource data At least one of data, comment data.
For example, the history of user is clicked in record, the click record of more viewing horrow movie be present, then can determine User relatively pays close attention to horrow movie, and user's shares in record, and it is point to the video of foreign film, film review etc. to exist more Enjoy, then can determine that user relatively pays close attention to foreign film, in the review record of user, it is to hot content instantly to exist more It comment, then can determine that user relatively pays close attention to hot content instantly, therefore, be recorded according to the historical operation of user and determine user's concern Content include horrow movie, foreign film, instantly hot content；Used it is then possible to obtain all use multimedia application Horrow movie that family is paid close attention to the user, foreign film, instantly the number of clicks of hot content, share number, comment number etc., Multimedia resource data most popular in the content of user's concern are determined from these data of acquisition, i.e., corresponding click time Number, share number and comment on the most multimedia resource data of number, then server can be by most popular multimedia resource Data are defined as specifying multimedia resource data, here it is possible to which horrow movie is defined as to specify multimedia resource data；Obtain The most image data of name data, broadcasting time and/or barrage quantity in the horrow movie, concern at most and/or occur At least one of the most barrage data of number, comment data that concern is most and/or occurrence number is most, get here These data for getting, then be defined as specifying number by the more barrage data of the name data and concern number of horrow movie According to, wherein, concern can refer to thumbing up, collecting for user.
Step 102：Play the specified data and described apply ad data.
Here, after terminal gets specified data and application ad data, this can be played simultaneously and specifies data and should answer Use ad data.
Wherein, when specified data are including in the name data in specified multimedia resource data, barrage data, comment data At least one when, terminal plays the specified data in the form of scroll bar；Or when specified data are to specify multimedia to provide During image data in source data, terminal plays the specified data in the form of picture switches.
Here, while to specifying data and being played out using ad data, prior art can be used to realize, therefore this reality Example is applied to will not be repeated here.
Step 103：When the specified data for monitoring to play are triggered, send the first request to the server and disappear Breath, first request message include the identification information for the specified data being triggered.
Specifically, terminal can supervise when playing specified data and application ad data to the trigger action of user Survey, when monitoring user to specifying data to perform trigger action such as clicking operation, the first request message is sent to server, should First request message includes the identification information for the specified data being triggered, wherein, the identification information of the specified data can be used In specifying data described in unique mark, in one example, the identification information of the specified data can be the specified data Itself.
After server receives the first request message, specified multimedia resource corresponding with the specified data being triggered is obtained Data, and it is sent to terminal.
For example, terminal play specify data and application ad data when, here, suppose that play specified data for terror Film A and foreign film B name data and some more barrage data of concern numbers, terminal monitoring to user's click Horrow movie A barrage data, then send the first request message to server, and first request message includes being clicked Horrow movie A a barrage data；After server receives the first request message, the horrow movie A that obtains and be clicked Barrage data corresponding to associated multimedia resource data, and the multimedia resource data are sent to terminal.
Step 104：Receive specified multimedia resource data corresponding with the specified data being triggered.
Step 105：After the application ad data finishes playing, the specified multimedia resource data are played.
In practical application, when the specified data that terminal does not monitor to play are triggered, send the second request to server and disappear Breath, wherein, the second request message includes the information of request multimedia resource data；After server receives the second request message, Multimedia resource data are obtained, and are sent to terminal, multimedia resource data can be that the homepage of the multimedia application is more here Media resource data；Terminal receives multimedia resource data, after being finished playing using ad data, plays the multimedia resource Data.
The implementation process of the multimedia resource player method of the embodiment of the present invention two is illustrated below.
The implementation process schematic diagram for the multimedia resource player method that Fig. 3 provides for the embodiment of the present invention two, the present embodiment Applied to server, and the server is connected with terminal；As shown in figure 3, the multimedia resource player method bag of the present embodiment Include following steps：
Step 301：The user identity information that receiving terminal is sent after multimedia application unlatching.
Here, message is opened in the application that receiving terminal is sent after multimedia application unlatching, and message package is opened in the application Include user identity information, the information of data is specified in request and the information of ad data is applied in request.
In practical application, user can watch corresponding multimedia resource by the multimedia application in terminal, wherein, After multimedia application of the user on opening a terminal, trigger action such as clicking operation can be carried out to the application, terminal is monitoring When being triggered to the multimedia application, the multimedia application is opened, and is generated using message is opened, message is opened in the application to be included User identity information, request specify the information of data and the information of ad data is applied in request, and are serviced to corresponding to terminal Device sends the application and opens message.
Step 302:Obtained according to the user identity information and specify data and using ad data.
In this step, server receive the application open message after, according to user identity information obtain specify data and Using ad data.
Specifically, server can be opened in message after message is opened in the application for receiving terminal transmission from the application Obtain user identity information；And the historical operation of the multimedia application is recorded to obtain user according to the user identity information, Wherein, historical operation record includes history click record, history shares record, at least one in historical review record；Obtaining After taking the historical operation record at family, server can click on clicking rate highest in record, and/or history according to the history of user Share in record and share rate highest, and/or comment rate highest multimedia resource data determine user in historical review record The content of concern；Further according to the clicking rate highest of all contents paid close attention to using multimedia application user the user, and/or Share rate highest, and/or comment rate highest multimedia resource data to determine to specify multimedia resource data；This is obtained to specify The most image data of name data, broadcasting time and/or barrage quantity in multimedia resource data, concern at most and/or At least one of the most barrage data of occurrence number, comment data that concern is most and/or occurrence number is most, will be obtained To data be defined as specify data, wherein, concern can refer to thumbing up, collecting for user.
Here, specified data can include name data, image data, the barrage in the specified multimedia resource data At least one of data, comment data.
For example, the history of user is clicked in record, the click record of more viewing horrow movie be present, then can determine User relatively pays close attention to horrow movie, and user's shares in record, and it is point to the video of foreign film, film review etc. to exist more Enjoy, then can determine that user relatively pays close attention to foreign film, in the review record of user, it is to hot content instantly to exist more It comment, then can determine that user relatively pays close attention to hot content instantly, therefore, be recorded according to the historical operation of user and determine user's concern Content include horrow movie, foreign film, instantly hot content；Used it is then possible to obtain all use multimedia application Horrow movie that family is paid close attention to the user, foreign film, instantly the number of clicks of hot content, share number, comment number etc., Multimedia resource data most popular in the content of user's concern are determined from these data of acquisition, i.e., corresponding click time Number, share number and comment on the most multimedia resource data of number, then server can be by most popular multimedia resource Data are defined as specifying multimedia resource data, here it is possible to which horrow movie is defined as to specify multimedia resource data；Obtain The most image data of name data, broadcasting time and/or barrage quantity in the horrow movie, concern at most and/or occur At least one of the most barrage data of number, comment data that concern is most and/or occurrence number is most, get here These data for getting, then be defined as specifying number by the more barrage data of the name data and concern number of horrow movie According to, wherein, concern can refer to thumbing up, collecting for user.
Step 303：The specified data and the application ad data are sent to the terminal.
Step 304：Receive the first request that the terminal is sent when the specified data for monitoring to play are triggered Message, first request message include the identification information for the specified data being triggered.
Specifically, terminal can supervise when playing specified data and application ad data to the trigger action of user Survey, when monitoring user to specifying data to perform trigger action such as clicking operation, the first request message is sent to server, should First request message includes the identification information for the specified data being triggered, wherein, the identification information of the specified data can be used In specifying data described in unique mark, in one example, the identification information of the specified data can be the specified data Itself.
Step 305：Specified multimedia resource data corresponding with the specified data being triggered are obtained, and are sent to institute State terminal.
In this step, after server receives the first request message, specify corresponding with the specified data being triggered is obtained Multimedia resource data, and it is sent to terminal.
For example, terminal play specify data and application ad data when, here, suppose that play specified data for terror Film A and foreign film B name data and some more barrage data of concern numbers, terminal monitoring to user's click Horrow movie A barrage data, then send the first request message to server, and first request message includes being clicked Horrow movie A a barrage data；After server receives the first request message, the horrow movie A that obtains and be clicked Barrage data corresponding to associated multimedia resource data, and the multimedia resource data are sent to terminal.
In practical application, when the specified data that terminal does not monitor to play are triggered, send the second request to server and disappear Breath, wherein, the second request message includes the information of request multimedia resource data；After server receives the second request message, Multimedia resource data are obtained, and are sent to terminal, here, multimedia resource data can be that the homepage of the multimedia application is more Media resource data；Terminal receives multimedia resource data, after being finished playing using ad data, plays the multimedia resource Data.
The specific implementation process of the multimedia resource player method of the embodiment of the present invention three is illustrated below.
The specific implementation schematic flow sheet for the multimedia resource player method that Fig. 4 provides for the embodiment of the present invention three, this reality Apply in example, terminal interacts with server, and terminal monitoring is triggered to the specified data played；As shown in figure 4, the present embodiment Multimedia resource player method comprise the following steps：
Step 401：After multimedia application is opened, message is opened in generation application.
In practical application, user can watch corresponding multimedia resource by the multimedia application in terminal, wherein, After multimedia application of the user on opening a terminal, trigger action such as clicking operation can be carried out to the application, terminal is monitoring When being triggered to the multimedia application, the multimedia application is opened, and is generated using message is opened, message is opened in the application to be included User identity information, request specify the information of data and the information of ad data is applied in request, and are serviced to corresponding to terminal Device sends the application and opens message.
Step 402：Send application and open message.
Step 403：Opened from application in message and obtain user identity information, user is obtained to this according to user identity information The historical operation record of multimedia application.
Here, at least one during historical operation record includes history click record, history shares record, historical review records It is individual.
Step 404：The content for determining that user pays close attention to is recorded according to the historical operation of user.
Specifically, after the historical operation record of user is obtained, server can be clicked in record according to the history of user Clicking rate highest, and/or history are shared in record and share rate highest, and/or the more matchmakers of comment rate highest in historical review record Body resource data come determine user concern content.
Step 405：The content paid close attention to according to user determines to specify multimedia resource data.
Specifically, server according to the clicking rates of all contents paid close attention to using multimedia application user the user most Height, and/or share rate highest, and/or comment rate highest multimedia resource data determine to specify multimedia resource data.
Step 406：Specified data corresponding with specified multimedia resource data are obtained, wherein, specified data can include At least one of name data, image data, barrage data, comment data in the specified multimedia resource data.
Specifically, server obtains name data, broadcasting time and/or the barrage number in the specified multimedia resource data Measure most image datas, concern at most and/or the most barrage data of occurrence number, concern at most and/or occurrence number most At least one of more comment data, the data got are defined as to specify data, wherein, concern can refer to the point of user Praise, collect.
Step 407：Obtained according to user identity information and apply ad data.
Step 408：Send and specify data and using ad data.
Step 409：Obtain and specify data and using ad data.
Here, it can be from acquired in the terminal local or terminal-pair to specify data and application ad data Transmitted by the server answered.
Step 410：Play and specify data and using ad data.
Here, after terminal gets specified data and application ad data, this can be played simultaneously and specifies data and should answer Use ad data.
Wherein, when specified data are including in the name data in specified multimedia resource data, barrage data, comment data At least one when, terminal plays the specified data in the form of scroll bar；Or when specified data are to specify multimedia to provide During image data in source data, terminal plays the specified data in the form of picture switches.
Here, while to specifying data and being played out using ad data, prior art can be used to realize, therefore this reality Example is applied to will not be repeated here.
Step 411：When the specified data for monitoring to play are triggered, the first request message, the first request message bag are generated Include the identification information for the specified data being triggered.
Specifically, terminal can supervise when playing specified data and application ad data to the trigger action of user Survey, when monitoring user to specifying data to perform trigger action such as clicking operation, generate the first request message, the first request disappears Breath includes the identification information for the specified data being triggered, wherein, the identification information of the specified data can be used for uniquely The specified data are identified, in one example, the identification information of the specified data can be for the specified data in itself.
Step 412：Send the first request message.
First request message of generation is sent to server by terminal.
Step 413：The first request message is received, obtains specified multimedia resource number corresponding with the specified data being triggered According to.
Step 414：Send and specify multimedia resource data.
The corresponding with the specified data being triggered of acquisition is specified multimedia resource data to be sent to terminal by server.
Step 415：Receive and specify multimedia resource data.
Step 416：After being finished playing using ad data, play and specify multimedia resource data.
The specific implementation process of the multimedia resource player method of the embodiment of the present invention four is illustrated below.
The specific implementation schematic flow sheet for the multimedia resource player method that Fig. 5 provides for the embodiment of the present invention four, this reality Apply in example, terminal interacts with server, and the specified data that terminal does not monitor to play are triggered；As shown in figure 5, this implementation The multimedia resource player method of example comprises the following steps：
Step 501：After multimedia application is opened, message is opened in generation application.
In practical application, user can watch corresponding multimedia resource by the multimedia application in terminal, wherein, After multimedia application of the user on opening a terminal, trigger action such as clicking operation can be carried out to the application, terminal is monitoring When being triggered to the multimedia application, the multimedia application is opened, and is generated using message is opened, message is opened in the application to be included User identity information, request specify the information of data and the information of ad data is applied in request, and are serviced to corresponding to terminal Device sends the application and opens message.
Step 502：Send application and open message.
Step 503：Opened from application in message and obtain user identity information, user is obtained to this according to user identity information The historical operation record of multimedia application.
Here, at least one during historical operation record includes history click record, history shares record, historical review records It is individual.
Step 504：The content for determining that user pays close attention to is recorded according to the historical operation of user.
Specifically, after the historical operation record of user is obtained, server can be clicked in record according to the history of user Clicking rate highest, and/or history are shared in record and share rate highest, and/or the more matchmakers of comment rate highest in historical review record Body resource data come determine user concern content.
Step 505：The content paid close attention to according to user determines to specify multimedia resource data.
Specifically, server according to the clicking rates of all contents paid close attention to using multimedia application user the user most Height, and/or share rate highest, and/or comment rate highest multimedia resource data determine to specify multimedia resource data.
Step 506：Specified data corresponding with specified multimedia resource data are obtained, wherein, specified data can include At least one of name data, image data, barrage data, comment data in the specified multimedia resource data.
Specifically, server obtains name data, broadcasting time and/or the barrage number in the specified multimedia resource data Measure most image datas, concern at most and/or the most barrage data of occurrence number, concern at most and/or occurrence number most At least one of more comment data, the data got are defined as to specify data, wherein, concern can refer to the point of user Praise, collect.
Step 507：Obtained according to user identity information and apply ad data.
Step 508：Terminal is sent to by the specified data of acquisition and using ad data.
Step 509：Obtain and specify data and using ad data.
Here, it can be from acquired in the terminal local or terminal-pair to specify data and application ad data Transmitted by the server answered.
Step 510：Play and specify data and using ad data.
Here, after terminal gets specified data and application ad data, this can be played simultaneously and specifies data and should answer Use ad data.
Wherein, when specified data are including in the name data in specified multimedia resource data, barrage data, comment data At least one when, terminal plays the specified data in the form of scroll bar；Or when specified data are to specify multimedia to provide During image data in source data, terminal plays the specified data in the form of picture switches.
Here, while to specifying data and being played out using ad data, prior art can be used to realize, therefore this reality Example is applied to will not be repeated here.
Step 511：When the specified data for not monitoring to play are triggered, the second request message, the second request message are generated Information including asking multimedia resource data.
Specifically, when the specified data that terminal does not monitor to play are triggered, the second request message is generated, wherein, second Request message includes the information of request multimedia resource data.
Step 512：Send the second request message.
Second request message of generation is sent to server by terminal.
Step 513：The second request message is received, obtains multimedia resource data.
After server receives the second request message, multimedia resource data are obtained, here, multimedia resource data can be with For the homepage multimedia resource data of the multimedia application.
Step 514：Send multimedia resource data.
The multimedia resource data of acquisition are sent to terminal by server.
Step 515：Receive multimedia resource data.
Step 516：After being finished playing using ad data, multimedia resource data are played.
To realize the above method, the embodiment of the present invention five additionally provides a kind of multimedia resource playing device, such as Fig. 6 institutes Show, described device is applied to terminal, and the terminal is connected with server, and described device includes：Acquisition module 601, playing module 602nd, the first monitoring modular 603, receiving module 604；Wherein,
The acquisition module 601, after being opened for multimedia application, obtain and specify data and using ad data.
Here, the specified data include name data, image data, the barrage in the specified multimedia resource data At least one of data, comment data.
The playing module 602, for playing the specified data and described applying ad data.
Wherein, the playing module 602, specifically for including the specified multimedia resource data in the specified data In name data, barrage data, at least one of comment data when, the specified data are played in the form of scroll bar； Or
In the image data during the specified data are the specified multimedia resource data, in the form of picture switches Play the specified data.
First monitoring modular 603, when the specified data for monitoring to play are triggered, to the server The first request message is sent, first request message includes the identification information for the specified data being triggered.
The receiving module 604, specified data for receiving with being triggered are corresponding to specify multimedia resource number According to.
The playing module 602, it is additionally operable to after the application ad data finishes playing, plays the specified multimedia money Source data.
Described device also includes the second monitoring modular 605, opening module 606；Wherein,
Second monitoring modular 605, during for monitoring that the multimedia application is triggered, trigger the unlatching mould Block.
The opening module 606, for opening the multimedia application, and generate using unlatching message, wherein, it is described to answer Include user identity information, the information of the request specified data and the request letter using ad data with message is opened Breath.
First monitoring modular 603, when the specified data for being additionally operable to not monitor to play are triggered, to the clothes Business device sends the second request message, wherein, second request message includes the information of request multimedia resource data.
The receiving module 604, it is additionally operable to receive the multimedia resource data.
The playing module 602, be additionally operable to it is described application ad data finish playing after, play the multimedia resource number According to.
In actual applications, the acquisition module 601, playing module 602, the first monitoring modular 603, receiving module 604, Second monitoring modular 605, opening module 606 can be by central processing unit (CPU, the Central in terminal Processing Unit), microprocessor (MPU, Micro Processor Unit), digital signal processor (DSP, Digital Signal Processor) or field programmable gate array (FPGA, Field Programmable Gate ) etc. Array realize.
It should be noted that：The multimedia resource playing device that above-described embodiment provides is carrying out multimedia resource broadcasting When, only with the division progress of above-mentioned each program module for example, in practical application, above-mentioned processing can be divided as needed With by different program module completions, i.e., the internal structure of device is divided into different program modules, to complete above description All or part of processing.In addition, multimedia resource playing device and the multimedia resource broadcasting side of above-described embodiment offer Method embodiment belongs to same design, and its specific implementation process refers to embodiment of the method, repeats no more here.
To realize the above method, the embodiment of the present invention additionally provides another multimedia resource playing device, applied to end Side, the executable journey that the device includes memory, processor and storage on a memory and can run by the processor Sequence, when the processor runs the executable program, perform following operate：
After multimedia application is opened, obtain and specify data and using ad data；
Play the specified data and described apply ad data；
The specified data for monitoring to play are when being triggered, and the first request message is sent to the server, and described the One request message includes the identification information for the specified data being triggered；
Receive specified multimedia resource data corresponding with the specified data being triggered；
After the application ad data finishes playing, the specified multimedia resource data are played.
When the processor is additionally operable to run the executable program, following operate is performed：
When monitoring that the multimedia application is triggered, the multimedia application is opened, and is generated using unlatching message, its In, message is opened in the application to be included user identity information, the information for asking the specified data and asks the application wide Accuse the information of data.
When the processor is additionally operable to run the executable program, following operate is performed：
When the specified data for not monitoring to play are triggered, the second request message is sent to the server, wherein, Second request message includes the information of request multimedia resource data；
Receive the multimedia resource data；
After the application ad data finishes playing, the multimedia resource data are played.
Below so that multimedia resource playing device is embodied as the terminal for multimedia resource broadcasting as an example, to the multimedia The hardware configuration of resource playing device is described further.
Fig. 7 gives the hardware architecture diagram of the multimedia resource playing device of the embodiment of the present invention, applied to terminal Side, the multimedia resource playing device 700 shown in Fig. 7 include：At least one processor 701, memory 702, user interface 703 With at least one network interface 704.Each component in the multimedia resource playing device 700 passes through the coupling of bus system 705 It is combined.It is understood that bus system 705 is used to realize the connection communication between these components.Bus system 705, which is removed, includes number Outside bus, in addition to power bus, controlling bus and status signal bus in addition.But for the sake of clear explanation, in the figure 7 Various buses are all designated as bus system 705.
Wherein, user interface 703 can include display, keyboard, mouse, trace ball, click wheel, button, button, sense of touch Plate or touch-screen etc..
It is appreciated that memory 702 can be volatile memory or nonvolatile memory, may also comprise volatibility and Both nonvolatile memories.
Memory 702 in the embodiment of the present invention is used to store various types of data to support multimedia resource to play dress Put 700 operation.The example of these data includes：For any computer operated on multimedia resource playing device 700 Program, such as executable program 7021, realize that the program of present invention method may be embodied in executable program 7021.
The method that the embodiments of the present invention disclose can apply in processor 701, or be realized by processor 701. Processor 701 is probably a kind of IC chip, has the disposal ability of signal.In implementation process, the above method it is each Step can be completed by the integrated logic circuit of the hardware in processor 701 or the instruction of software form.Above-mentioned processing Device 701 can be general processor, DSP, either other PLDs, discrete gate or transistor logic, point Vertical nextport hardware component NextPort etc..Disclosed each method, step and logic in the embodiment of the present invention can be realized or performed to processor 701 Block diagram.General processor can be microprocessor or any conventional processor etc..With reference to disclosed in the embodiment of the present invention The step of method, hardware decoding processor can be embodied directly in and perform completion, or with the hardware in decoding processor and soft Part block combiner performs completion.Software module can be located in storage medium, and the storage medium is located at memory 702, processor 701 read the information in memory 702, with reference to the step of its hardware completion preceding method.
In the exemplary embodiment, the embodiment of the present invention additionally provides a kind of storage medium, applied to end side, the storage Executable program is stored with medium, the processor 701 of the executable code multimedia resource playing device 700 is run When, perform following operate：
After multimedia application is opened, obtain and specify data and using ad data；
Play the specified data and described apply ad data；
The specified data for monitoring to play are when being triggered, and the first request message is sent to the server, and described the One request message includes the identification information for the specified data being triggered；
Receive specified multimedia resource data corresponding with the specified data being triggered；
After the application ad data finishes playing, the specified multimedia resource data are played.
When the processor 701 of the executable code multimedia resource playing device 700 is run, following grasp also is performed Make：
When monitoring that the multimedia application is triggered, the multimedia application is opened, and is generated using unlatching message, its In, message is opened in the application to be included user identity information, the information for asking the specified data and asks the application wide Accuse the information of data.
When the processor 701 of the executable code multimedia resource playing device 700 is run, following grasp also is performed Make：
When the specified data for not monitoring to play are triggered, the second request message is sent to the server, wherein, Second request message includes the information of request multimedia resource data；
Receive the multimedia resource data；
After the application ad data finishes playing, the multimedia resource data are played.
To realize the above method, the embodiment of the present invention seven additionally provides a kind of multimedia resource playing device, such as Fig. 8 institutes Show, described device is applied to server, and the server is connected with terminal, and described device includes：First receiving module 801, One acquisition module 802, sending module 803, the second receiving module 804 and the second acquisition module 805；Wherein,
First receiving module 801, the user's mark sent for receiving the terminal after multimedia application unlatching Information.
First acquisition module 802, data are specified and using advertisement number for being obtained according to the user identity information According to.
Here, the specified data include name data, image data, the barrage in the specified multimedia resource data At least one of data, comment data.
First acquisition module 802 is specifically used for：The user is obtained to described more according to the user identity information The historical operation record of media application；Determine to specify multimedia resource data according to historical operation record；Obtain with it is described Specify the specified data corresponding to multimedia resource data.
Here, during the historical operation record includes history click record, history shares record, historical review records extremely It is few one；
First acquisition module 802 is specifically used for：Determine that the history clicks on clicking rate highest in record, and/or institute State history and share in record and share rate highest, and/or comment rate highest multimedia resource data in historical review record； The multimedia resource data based on determination determine the specified multimedia resource data.
First acquisition module 802 is specifically used for：Obtain the name data in the specified multimedia resource data, broadcast Put number and/or the most image data of barrage quantity, concern at most and/or the most barrage data of occurrence number, concern most At least one of more and/or most occurrence number comment data.
The sending module 803, for the specified data and the application ad data to be sent into the terminal.
Second receiving module 804, it is triggered for receiving the terminal in the specified data for monitoring to play When the first request message for sending, first request message includes the identification information for the specified data being triggered.
Second acquisition module 805, specified data for obtaining with being triggered are corresponding to specify multimedia money Source data, and it is sent to the terminal.
Second receiving module 805, it is additionally operable to receive the terminal in the specified data quilt for not monitoring to play The second request message sent during triggering, wherein, second request message includes the information of request multimedia resource data.
Second acquisition module 805, it is additionally operable to obtain the multimedia resource data, and is sent to the terminal.
In actual applications, first receiving module 801, the first acquisition module 802, sending module 803, second receive The acquisition module 805 of module 804 and second can be realized by CPU, MPU, DSP or FPGA on server etc..
It should be noted that：The multimedia resource playing device that above-described embodiment provides is carrying out multimedia resource broadcasting When, only with the division progress of above-mentioned each program module for example, in practical application, above-mentioned processing can be divided as needed With by different program module completions, i.e., the internal structure of device is divided into different program modules, to complete above description All or part of processing.In addition, multimedia resource playing device and the multimedia resource broadcasting side of above-described embodiment offer Method embodiment belongs to same design, and its specific implementation process refers to embodiment of the method, repeats no more here.
To realize the above method, the embodiment of the present invention additionally provides another multimedia resource playing device, applied to clothes Business device side, the device include memory, processor and storage on a memory and can run by the processor executable Program, when the processor runs the executable program, perform following operate：
The user identity information that receiving terminal is sent after multimedia application unlatching；
Obtained according to the user identity information and specify data and using ad data；
The specified data and the application ad data are sent to the terminal；
The first request message that the terminal is sent when the specified data for monitoring to play are triggered is received, it is described First request message includes the identification information for the specified data being triggered；
Specified multimedia resource data corresponding with the specified data being triggered are obtained, and are sent to the terminal.
When the processor is additionally operable to run the executable program, following operate is performed：
The user is obtained according to the user identity information to record the historical operation of the multimedia application；
Determine to specify multimedia resource data according to historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
When the processor is additionally operable to run the executable program, following operate is performed：
Determine that the history clicks on clicking rate highest in record, and/or the history is shared in record and shares rate highest, And/or comment rate highest multimedia resource data in the historical review record；
The multimedia resource data based on determination determine the specified multimedia resource data.
When the processor is additionally operable to run the executable program, following operate is performed：
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most figure of barrage quantity Sheet data, the barrage data that concern is most and/or occurrence number is most, the comment number that concern is most and/or occurrence number is most At least one of according to.
When the processor is additionally operable to run the executable program, following operate is performed：
The second request message that the terminal is sent when the specified data for not monitoring to play are triggered is received, its In, second request message includes the information of request multimedia resource data；
The multimedia resource data are obtained, and are sent to the terminal.
Below so that multimedia resource playing device is embodied as the server for multimedia resource broadcasting as an example, to more matchmakers The hardware configuration of body resource playing device is described further.
Fig. 9 gives the hardware architecture diagram of the multimedia resource playing device of the embodiment of the present invention, applied to service Device side, the multimedia resource playing device 900 shown in Fig. 9 include：At least one processor 901, memory 902 and at least one Network interface 903.Each component in the multimedia resource playing device 900 is coupled by bus system 904.Can Understand, bus system 904 is used to realize the connection communication between these components.Bus system 904 in addition to including data/address bus, Also include power bus, controlling bus and status signal bus in addition.But for the sake of clear explanation, in fig.9 by various buses All it is designated as bus system 904.
It is appreciated that memory 902 can be volatile memory or nonvolatile memory, may also comprise volatibility and Both nonvolatile memories.
Memory 902 in the embodiment of the present invention is used to store various types of data to support multimedia resource to play dress Put 900 operation.The example of these data includes：For any computer operated on multimedia resource playing device 900 Program, such as executable program 9021, realize that the program of present invention method may be embodied in executable program 9021.
The method that the embodiments of the present invention disclose can apply in processor 901, or be realized by processor 901. Processor 901 is probably a kind of IC chip, has the disposal ability of signal.In implementation process, the above method it is each Step can be completed by the integrated logic circuit of the hardware in processor 901 or the instruction of software form.Above-mentioned processing Device 901 can be general processor, DSP, either other PLDs, discrete gate or transistor logic, point Vertical nextport hardware component NextPort etc..Disclosed each method, step and logic in the embodiment of the present invention can be realized or performed to processor 901 Block diagram.General processor can be microprocessor or any conventional processor etc..With reference to disclosed in the embodiment of the present invention The step of method, hardware decoding processor can be embodied directly in and perform completion, or with the hardware in decoding processor and soft Part block combiner performs completion.Software module can be located in storage medium, and the storage medium is located at memory 902, processor 901 read the information in memory 902, with reference to the step of its hardware completion preceding method.
In the exemplary embodiment, the embodiment of the present invention additionally provides a kind of storage medium, and applied to server side, this is deposited Executable program is stored with storage media, the processor 901 of the executable code multimedia resource playing device 900 is run When, perform following operate：
The user identity information that receiving terminal is sent after multimedia application unlatching；
Obtained according to the user identity information and specify data and using ad data；
The specified data and the application ad data are sent to the terminal；
The first request message that the terminal is sent when the specified data for monitoring to play are triggered is received, it is described First request message includes the identification information for the specified data being triggered；
Specified multimedia resource data corresponding with the specified data being triggered are obtained, and are sent to the terminal.
When the processor 901 of the executable code multimedia resource playing device 900 is run, following grasp also is performed Make：
The user is obtained according to the user identity information to record the historical operation of the multimedia application；
Determine to specify multimedia resource data according to historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
When the processor 901 of the executable code multimedia resource playing device 900 is run, following grasp also is performed Make：
Determine that the history clicks on clicking rate highest in record, and/or the history is shared in record and shares rate highest, And/or comment rate highest multimedia resource data in the historical review record；
The multimedia resource data based on determination determine the specified multimedia resource data.
When the processor 901 of the executable code multimedia resource playing device 900 is run, following grasp also is performed Make：
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most figure of barrage quantity Sheet data, the barrage data that concern is most and/or occurrence number is most, the comment number that concern is most and/or occurrence number is most At least one of according to.
When the processor 901 of the executable code multimedia resource playing device 900 is run, following grasp also is performed Make：
The second request message that the terminal is sent when the specified data for not monitoring to play are triggered is received, its In, second request message includes the information of request multimedia resource data；
The multimedia resource data are obtained, and are sent to the terminal.
Multimedia resource player method, device and the storage medium that the embodiment of the present invention is provided, multimedia application are opened Afterwards, obtain and specify data and using ad data；Play the specified data and described apply ad data；Monitor what is played When the specified data are triggered, the first request message is sent to the server, first request message includes being triggered The specified data identification information；Receive specified multimedia resource data corresponding with the specified data being triggered； After the application ad data finishes playing, the specified multimedia resource data are played.It so, it is possible to improve user to more matchmakers The efficiency of selection of body resource, and then lift Consumer's Experience.
Further, the form switched while advertisement plays by the form or picture of scroll bar, which plays, specifies data, So, user in advertisement reproduction time can specify the selection of data, so as to shorten the selection time of user.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or executable program Product.Therefore, the shape of the embodiment in terms of the present invention can use hardware embodiment, software implementation or combination software and hardware Formula.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more to use storage The form for the executable program product that medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.).
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and executable program product Figure and/or block diagram describe.It should be understood that can be by every first-class in executable program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These executable programs can be provided Instruct all-purpose computer, special-purpose computer, Embedded Processor or with reference to programmable data processing device processor to produce A raw machine so that produced by computer or with reference to the instruction of the computing device of programmable data processing device for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These executable program instructions, which may be alternatively stored in, can guide computer or with reference to programmable data processing device with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.
These executable program instructions can also be loaded into computer or with reference in programmable data processing device so that count Calculation machine or with reference to performing series of operation steps on programmable device to produce computer implemented processing, so as in computer or There is provided with reference to the instruction performed on programmable device for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention, it is all All any modification, equivalent and improvement made within the spirit and principles in the present invention etc., it should be included in the protection of the present invention Within the scope of.

Claims (26)

1. a kind of multimedia resource player method, it is characterised in that applied to terminal, the terminal is connected with server, described Method includes：
After multimedia application is opened, obtain and specify data and using ad data；
Play the specified data and described apply ad data；
When the specified data for monitoring to play are triggered, the first request message is sent to the server, described first please Message is asked to include the identification information for the specified data being triggered；
Receive specified multimedia resource data corresponding with the specified data being triggered；
After the application ad data finishes playing, the specified multimedia resource data are played.
2. according to the method for claim 1, it is characterised in that the specified data include the specified multimedia resource number At least one of name data, image data, barrage data, comment data in.
3. according to the method for claim 2, it is characterised in that the specified data include the specified multimedia resource number It is described to play the specified data including with rolling when at least one of name data, barrage data, comment data in The form of bar plays the specified data；Or
It is described to play the specified packet when the specified data are the image data in the specified multimedia resource data Include and play the specified data in the form of picture switches.
4. according to the method for claim 1, it is characterised in that before multimedia application unlatching, methods described is also Including：
When monitoring that the multimedia application is triggered, the multimedia application is opened, and is generated using unlatching message, wherein, Message is opened in the application includes user identity information, the information of the request specified data and the request application advertisement number According to information.
5. according to the method for claim 1, it is characterised in that described to play the specified data and the application advertisement number According to afterwards, methods described also includes：
When the specified data for not monitoring to play are triggered, the second request message is sent to the server, wherein, it is described Second request message includes the information of request multimedia resource data；
Receive the multimedia resource data；
After the application ad data finishes playing, the multimedia resource data are played.
6. a kind of multimedia resource player method, it is characterised in that applied to server, the server is connected with terminal, institute The method of stating includes：
Receive the user identity information that the terminal is sent after multimedia application unlatching；
Obtained according to the user identity information and specify data and using ad data；
The specified data and the application ad data are sent to the terminal；
Receive the terminal first request message for sending when the specified data for monitoring to play are triggered, described first Request message includes the identification information for the specified data being triggered；
Specified multimedia resource data corresponding with the specified data being triggered are obtained, and are sent to the terminal.
7. according to the method for claim 6, it is characterised in that described obtained according to the user identity information specifies data Including：
The user is obtained according to the user identity information to record the historical operation of the multimedia application；
Determine to specify multimedia resource data according to historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
8. the method according to claim 6 or 7, it is characterised in that the specified data include the specified multimedia money At least one of name data, image data, barrage data, comment data in source data.
9. according to the method for claim 7, it is characterised in that the historical operation record includes history and clicks on record, goes through History is shared at least one in record, historical review record；
It is described to determine to specify multimedia resource data to include according to historical operation record：
Determine that the history clicks on clicking rate highest in record, and/or the history is shared in record and shares rate highest, and/or Comment rate highest multimedia resource data in the historical review record；
The multimedia resource data based on determination determine the specified multimedia resource data.
10. according to the method for claim 8, it is characterised in that the acquisition and the specified multimedia resource data pair The specified data answered include：
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most picture number of barrage quantity According to, concern at most and/or the most barrage data of occurrence number, concern are at most and/or in the most comment data of occurrence number At least one.
11. according to the method for claim 6, it is characterised in that it is described by the specified data and it is described apply advertisement number After the terminal is sent to, methods described also includes：
The second request message that the terminal is sent when the specified data for not monitoring to play are triggered is received, wherein, Second request message includes the information of request multimedia resource data；
The multimedia resource data are obtained, and are sent to the terminal.
12. a kind of multimedia resource playing device, it is characterised in that applied to terminal, the terminal is connected with server, described Device includes：Acquisition module, playing module, the first monitoring modular, receiving module；Wherein,
The acquisition module, after being opened for multimedia application, obtain and specify data and using ad data；
The playing module, for playing the specified data and described applying ad data；
First monitoring modular, when the specified data for monitoring to play are triggered, the is sent to the server One request message, first request message include the identification information for the specified data being triggered；
The receiving module, specified data for receiving with being triggered are corresponding to specify multimedia resource data；
The playing module, it is additionally operable to after the application ad data finishes playing, plays the specified multimedia resource data.
13. device according to claim 12, it is characterised in that the specified data include the specified multimedia resource At least one of name data, image data, barrage data, comment data in data.
14. device according to claim 13, it is characterised in that the playing module, specifically in the specified number During according to including at least one of the name data in the specified multimedia resource data, barrage data, comment data, with rolling The form of dynamic bar plays the specified data；Or
In the image data during the specified data are the specified multimedia resource data, played in the form of picture switches The specified data.
15. device according to claim 12, it is characterised in that described device also includes the second monitoring modular, opens mould Block；Wherein,
Second monitoring modular, during for monitoring that the multimedia application is triggered, trigger the opening module；
The opening module, for opening the multimedia application, and generate using unlatching message, wherein, the application is opened Message includes user identity information, the information of the request specified data and the request information using ad data.
16. device according to claim 12, it is characterised in that first monitoring modular, be additionally operable to not monitor to broadcast When the specified data put are triggered, the second request message is sent to the server, wherein, the second request message bag Include the information of request multimedia resource data；
The receiving module, it is additionally operable to receive the multimedia resource data；
The playing module, be additionally operable to it is described application ad data finish playing after, play the multimedia resource data.
17. a kind of multimedia resource playing device, it is characterised in that applied to server, the server is connected with terminal, institute Stating device includes：First receiving module, the first acquisition module, sending module, the second receiving module and the second acquisition module；Its In,
First receiving module, the user identity information sent for receiving the terminal after multimedia application unlatching；
First acquisition module, data are specified and using ad data for being obtained according to the user identity information；
The sending module, for the specified data and the application ad data to be sent into the terminal；
Second receiving module, sent for receiving the terminal when the specified data for monitoring to play are triggered First request message, first request message include the identification information for the specified data being triggered；
Second acquisition module, specified data for obtaining with being triggered are corresponding to specify multimedia resource data, And it is sent to the terminal.
18. device according to claim 17, it is characterised in that first acquisition module is specifically used for：
The user is obtained according to the user identity information to record the historical operation of the multimedia application；
Determine to specify multimedia resource data according to historical operation record；
Obtain the specified data corresponding with the specified multimedia resource data.
19. the device according to claim 17 or 18, it is characterised in that the specified data include the specified multimedia At least one of name data, image data, barrage data, comment data in resource data.
20. device according to claim 17, it is characterised in that historical operation record include history click on record, History is shared at least one in record, historical review record；
First acquisition module is specifically used for：Determine that the history clicks on clicking rate highest in record, and/or the history point Enjoy and share rate highest in record, and/or comment rate highest multimedia resource data in historical review record；
The multimedia resource data based on determination determine the specified multimedia resource data.
21. device according to claim 19, it is characterised in that first acquisition module is specifically used for：
Obtain name data in the specified multimedia resource data, broadcasting time and/or the most picture number of barrage quantity According to, concern at most and/or the most barrage data of occurrence number, concern are at most and/or in the most comment data of occurrence number At least one.
22. device according to claim 17, it is characterised in that second receiving module, be additionally operable to receive the end The second request message sent when the specified data for not monitoring to play are triggered is held, wherein, second request disappears Breath includes asking the information of multimedia resource data；
Second acquisition module, it is additionally operable to obtain the multimedia resource data, and is sent to the terminal.
23. a kind of storage medium, is stored thereon with executable program, it is characterised in that the executable code processor is held Realized during row as described in any one of claim 1 to 5 the step of multimedia resource player method.
24. a kind of multimedia resource playing device, including memory, processor and storage are on a memory and can be by described Manage the executable program of device operation, it is characterised in that the processor performs such as claim 1 when running the executable program The step of to any one of 5 multimedia resource player method.
25. a kind of storage medium, is stored thereon with executable program, it is characterised in that the executable code processor is held Realized during row as described in any one of claim 6 to 11 the step of multimedia resource player method.
26. a kind of multimedia resource playing device, including memory, processor and storage are on a memory and can be by described Manage the executable program of device operation, it is characterised in that the processor performs such as claim 6 when running the executable program The step of to any one of 11 multimedia resource player method.
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