JP2010098730A - Link information providing apparatus, display device, system, method, program, recording medium, and link information transmitting/receiving system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To display extremely much notification information, related to contents of a motion picture, to be provided together with the contents in such a way that the notification information can be varied similarly to variation of the contents with the passage of time and that a user can easily select link information according to his/her free will. <P>SOLUTION: Link information is transmitted for acquiring notification information such as an advertisement for display at an appropriate time according to display of contents, the information is received, and the contents are displayed on a content display area in a display screen of a display device. Separately, the link information is displayed at an appropriate time in a link information display area provided inside the content display area so as to be varied with the passage of time and so as to be selected by a user. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  Until now, television broadcasting and Internet video distribution services will provide advertisement information such as advertisements according to the contents of the scenes that change from moment to moment so that users can access them at any time. Such a thing was never thought of in the first place. This inventor is the first to pay attention to this point (PCT / JP2008 / 058236), but notice information related to the appearance contents of people, articles, spots, ideas, music, etc. that appear and disappear every moment It was difficult to solve the problem of how to provide the service in a timely manner. The present invention relates to such a problem.

  In other words, the present invention provides users with digitized content such as moving images, so-called moving images, and sometimes connected music, by network-type distribution such as download formats and streaming broadcast formats via networks such as the Internet. In addition, the present invention relates to a technology for providing link information for acquiring notification information such as advertisements related to appearance contents to the user in accordance with the appearance timing of the appearance contents when providing program contents to the user by broadcasting. In addition, the present invention relates to an innovative technology that presents link information in a timely manner on a content playback window such as a moving image. The digitized content data is referred to as content.

  Video sharing services such as YouTube (trademark) have made great strides, and video already broadcast on television broadcasting can be reused by network-type distribution using the IP (Internet Protocol) network, or retransmitted simultaneously with broadcasting. There is a growing movement to create programs for network distribution from the beginning. However, there are generally many free services on the Internet, and it is very difficult to charge for network distribution of content. Therefore, many video providing sites use so-called display-type banner advertisements and text advertisements.

The commercial broadcaster broadcasts by inserting advertisements into the program, but the TV commercials are shouted by recording technology that makes it possible to view only the program by skipping the advertisement part, and the advertisement that the sponsor actually broadcasts Spending is starting to decline. For viewer users, they really want to see their favorite advertisements, but they really don't want to see most advertisements. Therefore, in Japanese Patent Laid-Open No. 2005-184183, the received favorite commercial is stored, and when the commercial is started in a state where a television program is received, the stored favorite commercial is replaced and reproduced. I have to. Further, the received favorite commercial is notified to the center device of the broadcasting station, and the same type of commercial is obtained by communication, and this is replaced and reproduced as described above. In this way, it is said that there is substantially no skip viewing of the advertisement part.
Japanese Patent Laying-Open No. 2005-184183 (FIGS. 2 and 4) PCT / JP2008 / 058236 YouTube (trademark) Internet WWW site <URL: http://www.youtube.com/>

  In the case of network type distribution using the IP network, the content is displayed in the content display area of the display screen of the user's client computer. It is displayed as an advertisement. A moving image may be used for the banner advertisement itself (so-called moving image advertisement). In the case of television broadcasting, generally, programs and commercials are widely displayed using the entire screen, so commercials are inserted between programs. The same applies to Japanese Patent Application Laid-Open No. 2005-184183.

  Most network-type distribution using the IP network prevents advertisement skipping. In the case of television broadcasting, since there is no way to prevent advertisement skipping, attempts have been made to produce programs in which product advertisements are incorporated into dramas (product placement so-called in-drama advertisements). However, how effective this is is unknown. Perceived ambiguity and danger, such as being unaware even though it is visible in the presentation of advertisements in the drama. Therefore, it may be possible to mark the advertising product with an outline, but there is a concern that it may leave an impression on the impression rather than the essential advertisement. Also, since commercials are assigned to content titles or broadcast time frames, it is impossible to allocate an extremely large number of commercials to one content. However, if it is possible to provide an advertisement that the viewer wants to see instead of the above-mentioned intrusive advertisement, for example, this actor's CD and related books will be available while the drama progresses along the time axis. Want to buy shoes that this actress is wearing in the drama now, want to go to this restaurant, see the title of the song that is currently playing, etc. If it is possible to provide appropriate information in a timely manner, this is a correct and effective advertisement, and there is no doubt that the meaning of sponsoring a program itself will change. And it wouldn't be so great if the user can select the information he cares about from a lot of information provided in a timely and appropriate manner. You can also add advertisements to video content posted by users via network-type distribution. However, as with this, a lot of information related to the content is displayed in the same way as the content changes along the time axis. We want to be able to offer along the axis and let the user choose at will. As a result, the long tailing must start in the video product sales. This is because the creator can directly earn advertising revenue.

  In any case, the conventional method of inserting commercials between programs, making advertisements in dramas, or displaying banner advertisements has too little information in the advertisements. It is impossible to select the advertisement you want to see at will, so you have no choice but to show an intrusive advertisement. After all, the consciousness that commercials are not blocked is fixed. This is not limited to advertisements, and the same applies when posting content that the user wants to notify, such as news and announcements. Accordingly, it is an object of the present invention to solve such a problem.

  While researching this issue, we will provide users with a lot of content-related advertisements that will allow them to select advertisements at their own will. In order to be able to obtain advertisements that match the occasional content in progress and the advertisement product matches the timing of appearing on the screen. Has come to be recognized as important. Therefore, on the client side that displays the content, the advertisement is displayed in accordance with the progress of the content, and is displayed in time with the appearance of the advertisement product.

  The above-mentioned issues are the incidental information storage section for recording captions, tags, and comments as incidental information given according to the content of the video content every moment, and address information for acquiring advertisement information such as advertisements Analyzing the captions of the address information storage unit for recording and the incidental information storage unit to obtain a plurality of topics, and checking the appearance position on the time axis in the topic content, the appearance of each topic Topic generation means for obtaining appearance position information by specifying a position, comparing each topic with the address information in the address information storage unit, selecting address information that matches each topic, and selecting the appearance position information Link information generating means for creating the link information, and transmitting the link information to be displayed on the display screen of the receiving side. It is achieved by providing a providing apparatus configured link information from a transmitting device. That is, it has incidental information such as captions, tags, comments, etc. given in accordance with the momentary content of the video content, and address information for obtaining notification information such as advertisements, and the incidental information To obtain a plurality of topics, and investigate the appearance position on the time axis in the video of each topic to obtain the appearance position information specifying the appearance position of each topic, and to each topic The address information to be matched is selected, link information having the appearance position information is created, and this link information is transmitted so as to be displayed on the display screen on the receiving side.

  What is important here is that tags as supplementary information are mainly composed of words of nouns and adjectives, so the words can be used as topics as they are. Also, since the comments and captions as supplementary information are composed of subjects, predicates, objects, etc., it is possible to obtain subjects, predicates, objects, etc. by analyzing the captions. And these can be treated as topics as a simple representation of the content of the video (note that you may be able to match things that are similar in concept such as “lion” and “lion”. For example, make a list that matches "lion" and "lion".) Also, since the incidental information specifies the display start timing in the moving image, it is possible to specify the appearance position on the time axis in the moving image even for the topic obtained from the caption. Therefore, the topic can be used as a simple representation of the contents of the moving image at that time. On the other hand, since the address information is intended to be notified at the time when a topic such as “Lion” appears, for example, the address information includes information corresponding to this “Lion”. As a result, matching between the incidental information and the address information can be performed. Therefore, address information matching each topic obtained in this way is selected, link information having appearance position information is created, and provided so that it can be used on the receiving side. It should be noted that editing such as adding or deleting a sentence in the incidental information may be performed in advance.

  Or the said subject is an incidental information memory | storage part for recording additional information, such as a caption, a tag, a comment, etc. showing the content of this flame | frame given to any one of several frames which comprise the content of a moving image And an address information storage unit for recording address information for obtaining notification information such as advertisements, and the incidental information in the incidental information storage unit is analyzed to obtain a plurality of topics, and each topic is related to The topic generation means for obtaining the appearance frame information by checking the appearance position in the content of the frame to which the accompanying information belongs and comparing each topic with the address information in the address information storage unit is compared. Then, address information matching each topic is selected, and link information having the appearance frame information is created. And link information generating unit that is achieved by providing a providing apparatus configured link information on the link information from a transmitting device for transmitting to appear on the display screen of the receiver. In other words, to acquire supplementary information such as captions, tags, comments, etc. that represent the contents of this frame, and notification information such as advertisements, which is given to any of a plurality of frames constituting the content of the video And analyzing the incidental information to obtain a plurality of topics, and checking the appearance position in the content of the frame to which the incidental information related to each topic belongs, Appearance frame information specifying the appearance position is obtained, address information matching each topic is selected, link information having the appearance frame information is created, and this link information is displayed on the display screen of the receiving side. To send.

  The incidental information can be treated as a topic that directly represents the content of the moving image. The incidental information is attached to the frame. An example of continuously showing a movie as 30 frames (frames) per second can be given, but in this example, there is a possibility that incidental information can be transferred to each frame, The incidental information may be described here by providing a tab or the like. Frames are played back in order from the smallest number in forward playback (the reverse order in reverse playback), and the playback timing on the time axis in the moving image is apparent. Therefore, it is possible to specify the playback timing (appearing frame information that belongs to which frame) in the moving image even for the topic obtained from the accompanying information. For this reason, the topic can be used as a direct representation of the contents of the moving image at that time. Therefore, address information matching each topic obtained in this way is selected, link information having appearance frame information is created, and provided so that it can be used on the receiving side. It should be noted that editing such as adding or deleting a sentence in the incidental information may be performed in advance.

  Alternatively, the above-mentioned problems are an additional information storage unit for recording additional information such as captions, tags, comments, etc., representing the content of the content given to the video content, and an address for acquiring notification information such as advertisements. An address information storage unit for recording information, topic generation means for analyzing the incidental information in the incidental information storage unit to obtain a plurality of topics, or a plurality of operators from the incidental information in the incidental information storage unit Topic specifying means for obtaining the topic, appearance position information adding means for assigning appearance position information to the topic by the operator specifying the appearance position in the content of each topic, each topic and the address information storage unit And address information that matches each topic is selected and has the appearance position information. And link information generating means for generating link information is accomplished by providing a providing apparatus configured link information on the link information from a transmitting device for transmitting to appear on the display screen of the receiver. In other words, it has incidental information such as captions, tags, comments, etc. representing the contents of the content given to the video content, and address information for obtaining notification information such as advertisements, and the incidental information is Analyzing to obtain a plurality of topics, or the operator specifies a plurality of topics from the incidental information, and the operator specifies the appearance position in the content of each topic, and the appearance position information on the topic The address information in the address information storage unit is compared with each topic, address information matching each topic is selected, link information having the appearance position information is created, The link information is transmitted so as to be displayed on the display screen of the receiving side.

  What is important here is that a topic generation means for obtaining a plurality of topics by mechanically analyzing the incidental information is used to obtain a topic, or a topic in which an operator manually extracts a plurality of topics from the incidental information. One of the means of using a specific means is adopted. Note that the appearance position information adding means for adding the appearance position information to the topic is determined by the operator specifying the appearance position in the content of each topic. Therefore, the operator can create link information having appearance position information from the user's standpoint and provide it to the user on the receiving side.

  Although the handling of the video content itself is not an essential requirement in the present invention, the video content is downloaded by a network type distribution (through communication) such as a download format or a streaming broadcast format via a network such as the Internet, and the user Provided on the display screen of a client computer or on the display screen of a networked television receiver. Alternatively, the content of the program is provided on the display screen of the user's television receiver by broadcasting. Note that both provision by communication and provision by broadcast are included in the transmission.

  As will be described later, the link information handled by the present invention is displayed on the display screen together with the above-mentioned moving image content by processing on the receiving side. It is possible to simply display advertisement information such as advertisements on the display screen, but this simply means that you can see the advertisement information along with the video, and there is no difference between pasting banner advertisements on the WWW page. is there. In addition, so-called video advertisements are merely a representation of advertisements in video. However, according to the present invention, the notification information of the content that matches the content of the moment in progress of the video appears one after another as the link information, and it is said that it is of great value here I can do it. It is possible to see that the display that appears and disappears one after another is a kind of ticker display. And this is done in a timely manner.

  Regarding the timing of appearance, the receiving side finds appearance position information and appearance frame information included in the link information, and synchronizes the display of the link information related to the address information with the display of the moving image (matches the timing). In the first place, incidental information is related to the content, so as long as it is provided in accordance with the provision of the content, the content and the content of the notification information match as seen above. I understand that However, for example, when red shoes are displayed on the screen of the moving image and information regarding the red shoes is desired immediately, it is preferable that the link information is displayed on the ticker in a timely manner. In order to make this possible, it is important to say the synchronization. As one embodiment of this appearance position information and appearance frame information, on the timeline from the start to the end of the content, how many minutes after the start of the content the announcement information appears, Assuming that the target notification information appears at what time and what time, if the total length of the content is 100%, the notification information appears at what percentage, and the notification information appears at what frame Suppose that it is the landmark information that said. It is also convenient to design the content so that it can be reproduced from any appearance position or frame, for example, from the above red shoe appearance position or frame position. When red shoes appear in the content, if the same red shoe image is displayed in the link information display, the user can be more motivated to access the notification information.

  Synchronizing the display of the link information related to the topic obtained from the supplementary information of the moving image displayed on the moving image with the display of the moving image is unique to the present invention.

  In recent television broadcasting, supplementary information by character multiplex broadcasting such as closed captioning is displayed on the screen of a television receiver. In addition, a plurality of tags are attached to the moving image posted on the above-mentioned YouTube (trademark) as incidental information that directly expresses the contents of the moving image. It can also be designed so that the viewer adds tags. As one embodiment, this tag can be attached to the program content as supplementary information. Further, a search keyword currently displayed in a television program may be used as supplementary information. These tags are generally not words but words or idioms. Alternatively, the closed captions or similar ones, comments added to videos, etc. can be made into topics consisting of words and idioms by processing such as indexing and space separation detection, and voice recognition of programs and videos can be performed. It is also possible to go to text and extract topics from here. At this time, the topics can be weighted for semantic interpretation, or unnecessary topics can be removed using an appropriate filter.

  The moving image and the accompanying information are separate data, but may be handled by being multiplexed (integrated) with the moving image like a closed caption. Although the incidental information is handled as a separate entity from the moving image as one embodiment, incidental information such as captions and tags incidental to the content of the program or the moving image is recorded in the incidental information storage unit. In the embodiment that also handles moving images, the moving image content storage unit and the incidental information storage unit are provided on separate storage devices or on the same storage device. The same applies to the address information storage section described below. In addition, when the incidental information is a sentence, for example, this sentence is indexed or subjected to semantic interpretation processing. It is also possible to design such that the address information is compared with the address information and the address information matching the incidental information is selected to generate link information by reading it from the incidental information storage unit.

  Address information for obtaining notification information such as advertisements is recorded in the address information storage unit. The address information is identification information. In one embodiment, the address information is a set of a URL (Uniform Resource Locator) of an advertiser's WWW (World Wide Web) page and the title of this page, and a text file in which these are described is an address. Recorded in the information storage unit. Alternatively, a large collection of advertisements, which may be called an advertisement portal site, may be a WWW page, and a set of this URL and the title of this page may be provided. In addition to the URL and title, a keyword for search, a catch phrase, an advertisement spending rank of the advertiser, and the like can be added to the address information. In this case, an embodiment in which a keyword is used for comparison with incidental information is raised.

  By the way, there is a so-called search-linked advertisement in the field of Internet advertisement, which displays an advertisement matched with a keyword searched by a user on a search result page. There are also so-called content-linked advertisements, which analyze the contents of this site from words contained in the WWW site text and display advertisements that match the site content on the WWW page of this site. Is. In the present invention, as an embodiment, link information to the keyword matching or content matching notification information is generated for a topic obtained from incidental information such as a tag attached to the content, caption, or text data of a speech recognition result. To do. Since such a technique is currently generalized and is not complicated and detailed description thereof is omitted, the special table 2005-521971 and the special table 2006-5000698 are helpful. It goes without saying that future better technologies in this field may be adopted. In one embodiment, the link information generated in this way includes a title and the URL of the advertiser's WWW page. This link information is displayed on the display screen of the receiving side by an input device such as a mouse. When selected, it is described in a hyperlink format to allow access to the advertiser's WWW page. In one embodiment, the link information is a hyperlink so that when the user clicks on the display screen of the receiving side with a mouse or the like, other contents that are closely related to the displayed contents can be accessed. Described in the format. Alternatively, when a switch is displayed on the display screen of the receiving side and this switch is selected with a mouse or the like, the program interprets the address information included in the link information of this switch and accesses the corresponding WWW page, video content, etc. Can be designed to The title should be used for the name attribute of the switch.

  The link information generation means includes image information or moving image information for displaying a display related to the link information on a display screen on the receiving side with an icon of a still image or a moving image in the link information. I can do it. The title described above can be an image other than characters. A common image is an icon, which can be a still image or a video. That is, image information or moving image information is included in link information and transmitted so as to be displayed on the display screen on the receiving side, or a URL from which image information or moving image information can be acquired is transmitted. Images have a higher utility value as a simple representation of the content of the advertisement.

  The link information is transmitted in accordance with the transmission of the content (as described above, the handling of the moving image content itself is not an essential requirement in the present invention), or in accordance with a transmission request from a client computer. To be displayed on the display screen of the client computer, or on the display screen of a television receiver that can be connected to the network, or broadcast to be displayed on the display screen of the television receiver. To do. As will be described later, if this display position is set to the upper right corner on the moving image, for example, this is used as a display area for link information, and the link information can be selected by the input device as a title with an example icon and the address information. Display so that the notification information pointed to can be accessed. At this time, it is displayed in a timely manner based on the appearance position information. Displaying in a timely manner, in addition to matching the timing exactly, starts to display at a slightly earlier timing in advance, or when the advertisement product appears on the video, for example, when it is perceived by the viewer Say to start displaying. The link information displayed in this way should continue to be displayed until the next link information is displayed, or the link information may be turned off if a predetermined time elapses depending on the setting. It ’s fine. Since link information is displayed in a timely manner in this way, users can enjoy the content related to this, and if they find link information that they are interested in, just select this and notice information corresponding to the incidental information Can be obtained. In some cases, the link information created in the content may be combined and sent as one embodiment. In this case, the content transmission unit and the link information transmission unit can be considered as an integrated unit. As an example, an area for displaying an icon is added to the upper right corner of the content display area, and link information is combined in a clickable manner. In this case, a boundary line may be drawn between the two. Even when combined with a moving image, the link information appears to change as the moving image is displayed. That is, the link information is displayed in a timely manner.

  The link information generating means receives the selected link information by selecting the link information on the display screen of the receiving side relating to each user, finds the notification information related to the selected link information, and sends the information to the notification information. The link information is transmitted as preference link information related to each user's preference so as to be displayed on the display screen of each user by the transmission device, or the link information generation means includes a plurality of users. In response to selection link information obtained by selecting link information on each display screen, more selected link information is found and displayed on the display screens of a plurality of users by the transmission device. Can be sent. As an embodiment of the former, information on link information selected by the user on the display screen of the receiving side (what the selected advertisement is, etc.) is received, and user information storage of the storage device is stored as preference information unique to this user When the link information is later presented to the user, the preference information is read out from the corresponding user area of the user information storage unit, and the supplementary information matching the preference information is used, so-called recommendation Preference information processing means for creating new link information can be included. The preference information can also be used when selecting moving image content. Therefore, the user's preference is reflected in the incidental information such as the content itself and the tag. For example, the user is interested in cars, who is the favorite actor, and who likes dance, and so on. Add to the incidental information. Thus, the user's willingness to purchase (the advertising term AIDMA “D”) can be increased. In addition to the above preference information, it is possible to provide information only on the surrounding area of the mobile phone by using the location information where the mobile phone is present, particularly when enjoying content on the mobile phone. is there. For this purpose, the position of the mobile phone may be estimated from the position of the base station, or the mobile phone may be provided with a GPS and the position information obtained therefrom may be used. This can be applied to both advertisements and content. Alternatively, it is possible to reflect the result of the keyword search described above in the link information. Also, as one embodiment of the latter, the ranking information is generated by receiving selection of link information on each display screen from a large number of users, and this ranking information is presented in the link information display area of the display screen of all users. Raise. In this way, all users can be notified of what many users are currently interested in.

  Now, the above-mentioned problems are a content storage system for recording video content, a link information input system for adding link information to advertisement information such as advertisements in advance to frames constituting the video, A link information transmission system that transmits link information to be displayed on a display screen on the receiving side, and the content storage system includes a content storage unit for recording a moving image. The link information input system includes a display device that displays a moving image read from the content storage unit, and an arbitrary frame among a plurality of frames constituting the moving image, while displaying the moving image. Use this link information to find a topic and add link information to advertisements and other advertisements related to this topic. Input frame information indicating which frame the topic appears in, or input from the input device, or appearance position information on the time axis in the video in which the topic appears Is added to the link information, and a link information storage unit for recording link information to which the appearance frame information or the appearance position information is added, and the link information transmission system includes: A link comprising: a transmission device that reads link information to which appearance frame information or appearance position information is added from the link information storage unit and transmits the information to be displayed on the display screen on the reception side. This is achieved by providing an information providing system.

  This is a system for an operator to attach link information to frames constituting a moving image, and includes a link information input system, and a display device for displaying the moving image read from the content storage unit so that the operator can see it. This is for the operator to find a topic from the contents of an arbitrary frame while displaying a video, and to add link information to advertisement information related to this topic to this frame. An input device for adding appearance frame information indicating which frame appears, or appearance position information on a time axis in a video in which this topic appears, to the link information, and this link information It is characterized in that it is composed of a link information storage unit for recording. That is, the operator uses this link information input system to add link information to advertisement information such as advertisements in advance to an arbitrary frame constituting the moving image. In the first place, the link information is not limited to the information derived by the matching processing related to the content supplementary information as described above, and the information that is artificially created or prepared by looking at the content is accepted. It may be given. However, even in this case, it can be said that the content and the link information are closely related. The link information is transmitted by the link information transmission system so as to be displayed on the display screen on the receiving side. For example, from the content of the scene of the video being displayed, who is this actor and has released a DVD with such a title, what red brand the actress wears is what brand of the song that is currently playing Find the topics such as what is the title, what is the hot spring inn, etc., and enter the link information to the advertisement information such as advertisements related to each topic along with the marker that indicates the timing of appearance in the video It is possible to keep it. A topic is a kind of story and a subject, and is expressed by a word, a idiom, a phrase, or the like. The processing result by the above-described caption indexer can also be said to be a topic. To explain this marker from another viewpoint, in an example in which a moving image is continuously displayed as approximately 30 frames (frames) per second, there is a possibility that tags, comments, etc. may be shaken in each frame. It is possible to obtain matching address information by searching for. Also for this system, it is possible to accept a keyword from a user, search for a content that matches the keyword, and present the result as a content option.

  In addition, the above-described problems include a content storage system for recording moving image content, a link information input system for adding link information to advertisement information such as advertisements in advance in a frame constituting the moving image, A link information transmission system that transmits link information to be displayed on a display screen on the receiving side, and the content storage system includes a content storage unit for recording a moving image. The link information input system includes a display device that displays a moving image read from the content storage unit, and an arbitrary frame among a plurality of frames constituting the moving image, while displaying the moving image. Use this link information to find a topic and add link information to advertisements and other advertising information related to this topic. An input device for recording and a link information storage unit for recording the input link information, and the display device has a pause function for pausing the display of moving images at an arbitrary frame. In the link information input system, the appearance position of the topic is the appearance frame information indicating the appearance position in the video of the frame at the position where the display of the video is paused, or the appearance of the topic on the time axis in the video. A transmission device that uses position information to add to the link information, and that reads the link information from the link information storage unit and transmits the link information to be displayed on the display screen on the receiving side. This is achieved by providing a link information providing system characterized by comprising:

  The present invention is a system that automatically attaches appearance information (the appearance frame information or the appearance position information) of a temporarily stopped frame, and includes a link information input system, which allows an operator to temporarily display the display device. When the display of the video is paused at an arbitrary frame using the stop function, the link information input system determines the appearance position of the topic as the appearance position in the video of the frame at the position where the video display is paused. This is characterized in that it is added to the link information using the appearance frame information indicating the above or the appearance position information on the time axis in the moving image of the topic. According to this, it is convenient because the system automatically adds the appearance information to the link information only by temporarily stopping the display of the moving image when the operator thinks this is the case. In addition, you may comprise the said link information input system so that the appearance information added in this way can be edited.

  In addition, even if it attaches to said 2 system, Embodiment which produces | generates link information which mixed the link information which an operator gives artificially, and what obtains link information by the mechanical matching process mentioned above are mixed. Is feasible and practical enough. Further, the link information may include image information or moving image information for displaying the link information on the display screen on the receiving side as a still image or moving image icon. In addition, each user's selection of link information on the link information display area is presented and recommendations based on personal preference information are presented. Can be presented. In addition, when the content of the moving image is also transmitted to the receiving side, the link information input system combines the link information with this moving image so that it appears in a timely manner based on the appearance frame information or the appearance position information, and then transmits it. It is also possible to have a system that does this.

  Now, it is attached to the receiver of the link information, but it is obtained by analyzing captions, tags, comments, etc. as supplementary information given according to the content of the video content every moment, and in the content The above-mentioned appearance created by checking the matching between a topic whose appearance position on the time axis is specified and the appearance position information is given, and address information for obtaining notification information such as an advertisement. A receiving device for receiving link information having position information and the moving image; a display device for displaying the moving image and link information on a display screen; and a control device for the receiving device and the display device. When the control device displays the link information on the moving image so that the link information can be selected by the input device and the notification information indicated by the address information can be accessed. , And displaying timely based on the occurrence position information, and the display device of the link information. In other words, it is obtained by analyzing captions, tags, comments, etc. as supplementary information given according to the contents of the video content from moment to moment, and appears on the time axis in the video. The link information having the appearance position information, created by checking the matching between the topic to which the position information is given and the address information for obtaining the notification information such as the advertisement, the video, Is received by the receiving device, the moving image and the link information are displayed on the display screen by the display device, and the link information is notified by the address information when the link information is selected by an input device such as a mouse. To display the link information, which is displayed in a timely manner based on the appearance position information when displaying it on a moving image. And the.

  According to this, the moving image is displayed on the display screen and the link information is displayed on the moving image. The link information is timely based on the appearance position information indicating the appearance position on the time axis in the moving image. Therefore, the notification information of the content that matches the content of the time when the moving image is in progress appears on the moving image as link information one after another and in time. Since link information is displayed in a timely manner in this way, the user can freely select the link information that he / she is interested in from a large number of link information while enjoying the related content. . By simply selecting this link information with an input device such as a mouse, notification information corresponding to the supplementary information can be obtained. In addition, since the link information display area is provided in the content display area for displaying the moving image so that the link information is displayed on the moving image, the content is compared with the case where the link information display area is taken out of the content display area. It is not necessary to press the entire size of the display area.

  Or, address information for acquiring advertisement information and other information by cross-searching supplementary information such as captions, tags, comments, etc. representing the contents of the frames attached to a plurality of frames constituting the content of the video Link information that is obtained by analyzing the matching with the information, and the appearance frame information indicating the appearance position in the content of the frame to which the incidental information belongs is specified and the appearance frame information is given, A receiving device for receiving the moving image, a display device for displaying the moving image and link information on a display screen, and a control device for the receiving device and the display device. When displaying on the video so that the link information can be selected by the input device and the notification information indicated by the address information can be accessed And displaying timely based on the appearance frame information, and the display device of the link information. In other words, matching with address information to acquire advertisement information such as advertisements by cross-searching additional information such as tags and comments that represent the contents of frames attached to multiple frames that make up the content of the video Link information that is obtained by analyzing appearance frame information indicating an appearance position in a moving image of a frame to which incidental information belongs, and to which the appearance frame information is given, and the moving image , And displaying the moving image and the link information on the display screen, and when the link information is selected by an input device such as a mouse, the notification information indicated by the address information can be acquired. In addition, when displaying on a moving image, the link information display method is characterized by displaying timely based on the appearance frame information.

  According to this, the moving image is displayed on the display screen and the link information is displayed on the moving image. The link information is based on the appearance frame information indicating the appearance position in the content of the frame to which the auxiliary information belongs. Therefore, the notification information of the content that matches the content of the time when the moving image is in progress appears on the moving image as link information one after another and in time. While the user is enjoying the content, if there is link information to be worried about in the link information displayed on the video in a timely manner in relation to the contents of the moment, you can freely select this with the input device Thus, the notification information corresponding to the incidental information can be obtained.

  Alternatively, it can be obtained by analyzing supplementary information such as captions, tags, comments, etc. representing the contents of the content given to the video content, or obtained by specifying the operator from this supplementary information. In addition, there is a matching between the topic whose appearance position on the time axis in the video is specified by the operator and the appearance position information is given, and the address information for obtaining the notification information such as advertisement. The receiving device that receives the link information having the appearance position information and the moving image that has been examined and created, the display device that displays the moving image and the link information on the display screen, the receiving device and the display A control device for the device, and the control device can select the link information with the input device and add notification information indicated by the address information. When displayed on the moving image so as to Seth, and displaying timely based on the occurrence position information, and the display device of the link information. That is, it can be obtained by analyzing supplementary information such as captions, tags, comments, etc. representing the content of the content given to the video content, or obtained by specifying the operator from this supplementary information. , The matching between the topic where the appearance position on the time axis in the video is specified by the operator and the appearance position information is given and the address information for obtaining the advertisement information such as an advertisement is examined. The link information having the appearance position information and the moving image created in the above are received, the moving image and the link information are displayed on a display screen, and the link information is displayed on the input device such as a mouse. So that the notification information indicated by the address information can be obtained when displayed on the moving image based on the appearance position information. Characterized in that it was the appearance of the link information.

  According to this, the moving image is displayed on the display screen and the link information is displayed on the moving image. The link information is timely based on the appearance position information indicating the appearance position on the time axis in the moving image. Therefore, the notification information of the content that matches the content of the time when the moving image is in progress appears on the moving image as link information one after another and in time. Since link information is displayed in a timely manner in this way, users can enjoy this content if they find link information that they care about in the link information displayed on the video in relation to the contents of the moment. Can be selected by the input device, and notification information corresponding to the incidental information can be obtained.

  The moving image content is acquired by communication or broadcasting, and has the property of changing over time. The link information is acquired by communication or broadcasting in accordance with the reception of the moving image content. This link information is, for example, in the form of a hyperlink, and is displayed on a moving image so that it can be selected by an input device and can access the notification information indicated by the address information. At this time, display is made in a timely manner based on the appearance position information and the appearance frame information. In connection with these acquisitions, as one embodiment, when both video content and link information are acquired through communication, the video portion is received in the content display area after both are received together, and the link information portion is video. It is possible to design to distribute and distribute to the upper link information display area, or to receive separately from the beginning to directly pass to each display area. Also, when the reception of video content and the reception of link information are shifted in time, for example, priority is given to video display and link information is displayed as soon as it arrives. Wait for them to start displaying both. It is also possible to present the options and design the user to select them.

  A computer connected to a network such as the Internet acquires contents by communication. However, a broadcast content can be acquired by providing a television receiver. In so-called one-segment broadcasting, a television receiver is also provided in a mobile phone, an electronic dictionary, a portable DVD player, a music player, and the like. The same applies to a relay device to be described later. Since mobile phones and the like can be connected to the Internet, content such as videos and programs can be acquired by communication or broadcasting. On the other hand, some television receivers are connected to the Internet, and content can be acquired from both routes. The content and link information of the moving image are displayed on the display screen of such a device, the moving image is displayed in the content display area, and the link information is displayed in the link information display area on the moving image. As will be described later, the display position of this link information display area is set to the upper right corner on the moving image, for example. As an example of content supplementary information, tags and captions attached to the content, text data resulting from speech recognition of the audio portion of the content, and the like have been raised, all of which are closely related to the content content. The user can easily access the information by selecting an interesting one from among several pieces of link information displayed in the link information display area. In recent TV advertisements, an attempt is made to display a tag at the end of the advertisement and have the tag searched for on the Internet as a keyword, but this meaning tag is added to the incidental information of the content. If so, the link information can be displayed as an example hyperlink in the link information display area, so that the notification information can be immediately accessed. It is also possible to guide to a search result page (including a page displaying a result of cross-searching various dictionaries) searched using the tag as a keyword. Alternatively, it can be guided from this tag to an electronic bulletin board.

  As an example of the display position of the link information display area, the upper right corner, upper center, upper left corner, lower right corner, lower center, and lower left corner on the moving image are raised. For example, the display position may be fixed at the upper right corner on the moving image, but the display position may be changed at random. In the link information display area, only one link information may be displayed at a time, or two or three link information may be displayed side by side. Or, when multiple pieces of link information must be displayed at almost the same time due to overlapping or close appearance position information, the number of link information display areas that can be displayed is increased instead of determining the display order. That is, control for increasing or decreasing the number of link information display areas may be performed. When a plurality of pieces of link information are arranged and displayed with display order, for example, one that has started display at the current timing, one that has been displayed prior to this, and one before that are displayed. It is possible to display the latest link information in the vacant part by displaying one of them, erasing the oldest link information at the next timing and packing other ones at a time. . By displaying the previous display continuously for a certain period of time, even if the user notices that the link information that the user is interested in is delayed, the user can be afforded to make a selection without hesitation. In addition, for example, it is assumed that three link information is displayed and the center starts displaying at the current timing, and the one displayed immediately before this (currently the past) is moved to the left end, and in advance It is also possible to set so that the later one (future timing one) is displayed at the right end. Even in such a system, when appearance position information overlaps or approaches as described above, it may be designed to perform the same processing as described above or to change the display time. For example, when a still image is displayed in the link information display area, the visibility is improved by displaying the still image so as to blink lightly or scroll. In addition, a display in which the number of link information display areas is two or more and a plurality of link information is sequentially sent to the next can be viewed as a ticker display. Moreover, the display that has started display at the current timing is nothing but provision of timely link information.

  The feature of the display device and the display method of the present invention is that the link information to the notification information is displayed in the link information display area provided on the video in a timely manner, so that no matter how many pieces of link information are acquired, the whole is displayed. It is in the point that it can be divided and displayed one after another by dividing it into partial parts. Therefore, it is possible to associate a very large number of topics with address information. For the link information that appears on the moving image, characters, animated characters, icons such as buttons on which characters are written, and the like can be freely adopted. When it is not desired to make the characters stand out so much, the background of the characters to be displayed may be expressed by the average color tone of the moving image being displayed. Further, as described in the claims, when an image file or a moving image file for displaying an icon is included in the link information, the display related to the link information is displayed as an icon based on a still image or a moving image. You may do it. For example, the link information is displayed on the moving image as a clickable still image or a moving image by flash (trademark) or the like. There are also pictograms in still images. It is possible to apply an effect that moves slowly in a display area to a still image. There are many requests to make the display screen as wide as possible to display content because it is a display screen that seems to be narrow, but the display device and display method of the present invention take up almost no space. In addition, it is very convenient to display an extremely large amount of information that cannot be accommodated conventionally. That is, according to this link information, much more information can be placed in a limited display area than a banner advertisement or a text advertisement. As an example, it is possible to obtain notification information with a larger amount of information from the link information using a WWW browser. Each link information can be displayed only once in a “timely” manner, or can be displayed a predetermined number of times more than once (in this case, it is not “timely” in the second and subsequent times), or looped endlessly. It can be arbitrarily set to display. It is also possible to adjust the timing to appear on the video. Also, when displaying multiple link information, the interval between link information may be adjusted automatically depending on the amount of link information, the degree of clogging, the degree of emptyness, etc., or it may not have appearance position information or appearance frame information. For example, it is unique to the present invention that it is possible to make a free setting such as displaying what is attached or not giving priority over what is not attached, or adjusting the overlapping appearance time.

  In the present invention, since the content display area and the link information display area are displayed together on the display screen and can be viewed at the same time, the content of the content and the content of the notification information (link information to) are viewed. It can be seen that they match and the progress is consistent. Note that the link information display area is preferably provided at a location on the moving image that is unlikely to interfere with the reproduction of the moving image, but this area can be arbitrarily designed. According to the link information display area of the present invention, the notification information is stored in the predetermined link information display area regardless of whether the number of the notification information increases or not, and this overflows and defiles the content display area. Nothing happens. This is the same even when the caption display area of a television receiver or the like is diverted or used together with the link information display area. Although there is an idea that the caption itself is a hyperlink, the caption is displayed for a very short time and immediately moves to the next caption, so it is not something that the user can easily select, but the link information If it is displayed in a rounded manner, it is possible to make the selection very easily because the movement of the moving image can be made relatively slow. The advancedness and effectiveness of the link information display provided on the moving image of the present invention can be seen there. It is also possible to design the content display area and the link information display area of the present invention so as to be embedded in a third party WWW document. Therefore, the display device and the display method of the present invention can be realized as a type that is installed in a storage device such as a hard disk or a semiconductor memory and is activated as necessary, or as so-called network loadable software via the Internet or the like. I can do it.

  As a general programming method, the content display area and the link information display area can be hidden or revealed from the display screen, but they may be designed as such. Then, as an embodiment, the content display area can be hidden and the link information display area can be displayed. Further, when there is no link information to be displayed, nothing may be displayed on the moving image, or only a window frame may be displayed to indicate the link information display area. As one embodiment of the display, when link information in the link information display area is selected, notification information is displayed in the content display area, or another window of the content display area or another window of the WWW browser is launched. Can be designed to display notification information. It is possible to provide a link information display area in these windows, and the superiority of the present invention appears here. In addition, as will be described later, when link information is selected, it is possible to suspend the content display if it is a communication, or it is possible to introduce a recording or so-called chasing playback mechanism if it is a broadcast. . This makes it possible to continue playback. It is also possible to add a function to pause only the display of link information, or to temporarily record the contents of the link information display so that only the link information display is rewound and viewed while the content is being displayed. It is also possible to design such that the size of each display area is variable, or that a newly displayed display area is cascaded. Note that how to display the notification information after the link information is selected is an arbitrary design matter.

  When the link information includes image information or moving image information for displaying an icon, the control device displays a display related to the link information as an icon based on a still image or a moving image. I can do it. This is as described above.

  In addition, the control device captures the entire range or a partial range of the moving image displayed on the display screen, generates an icon based on the still image or the moving image, and displays the link information using a link button obtained by hyperlinking the icon. It may be displayed. For example, when displaying the link information, if you capture the face part of the currently displayed person and display a hyperlinked icon on the WWW described for this person, the user will be on the current video. You can easily understand the relationship between the characters who appear and the icons displayed. This is the case with the red shoes mentioned above.

  Further, the control device may enable control to apply an effect to the display related to the link information displayed on the moving image. As an example of control for applying an effect to the display of link information, repeated enlargement / reduction, repeated blurring and sharpening, deforming operation, giving movement movement, and reversing the display are raised. Even if the display is text or an image, an effect can be applied. Alternatively, it is possible to control such that only the background of the link information display is blurred or transparent.

  Moreover, the said control apparatus is good also as what enables control of the transparency of the display which concerns on the said link information. The control for changing the transparency in the display of the link information is, for example, that the minimum transparency is set to 0 and the maximum transparency is set to 100, and the transparency between them is given to the display of the link information displayed on the moving image. As the transparency increases, the display of link information on a moving image appears to be more transparent and less noticeable. If you feel that the display of link information is annoying in the current mood, you can adjust the transparency to be large, and if you are very interested in the notification information, the transparency is close to 0 or 0. And make it stand out clearly. In addition to the control of transparency, the link information display can be expressed by the average color tone of the moving image being displayed, the contrasting color tone, or the frame of the link information display can be added or removed. Is possible.

  Further, a link information storage unit is provided, and the control device sets the display related to the link information displayed on the moving image to an inconspicuous display such as non-display, and when there is a save instruction from the input device by the user, The link information at the time or nearby link information including the link information can be stored in the link information storage unit so as to be seen later. For example, even if the display related to the link information is not displayed, the link information exists in a timely manner even if the display is not visible on the moving image. Therefore, when there is a save command from the user, it can be saved for later viewing. This is convenient when you want to access the link information after you have watched the movie to the end, or if you have watched it well. As with videos, the display of link information changes over time. Therefore, unless the notification information is used in real time, the link information may be lost later depending on the design of the receiving side. However, for videos that users choose on their own will, they want more information about the various things that appear in it. In such a case, by reusing the stored link information, for example, it is possible to guide the user to spend time for the advertisement after the content of the moving image is consumed. Therefore, the link information is stored so that it can be read and displayed as necessary. The display at this time may be a large display such as a list of all link information. If the appearance position information and the appearance frame information are described, the link information can be stored for each appearance information. An editing means may be provided so that the user can select and re-save the link information stored in this way. Therefore, it is convenient to provide further search means. It is better to make it easier to find according to the scene of the video. As another embodiment, a design that accepts a keyword from a user and displays the link information that matches the keyword when it appears in the link information display area is more conspicuous than usual. Is possible. As a result, the user can be informed that a scene that is of interest in the content display area is being encountered. It is also possible to design such that the link information can be stored together with the content and the snapshot image of the content when storing the link information. The snapshot image is displayed together with the display of the link destination information. Alternatively, it is possible to design such that only the link information is stored and the corresponding content and the snapshot image of the content are downloaded from the distribution server or the relay server at the time of reading. Apart from this, it is also possible to design such that link information is stored in a distribution server or relay server, and this is searched and the desired content is provided to the distribution server or relay server.

  In addition, the control device displays the display related to the link information displayed on the moving image, usually inconspicuous such as non-display, and when there is a display command from the input device by the user, the display inconspicuous at that time The display related to the link information being displayed is prominently displayed, but at this time, the display is performed with a link button in which the icon is hyperlinked so that the notification information indicated by the address information can be accessed. Can be. For example, if you want to keep the display of link information inconspicuous in the current mood, but if you are concerned about the link information or want to be able to access the link information immediately, this is a useful function. is there. From the time when the display command is issued, it is possible to continue to display the link information prominently, or to display the link information conspicuously only during the original lifetime of the link information at that time. If there is no link information to be displayed at the time when a display command is issued, it is more convenient to display that fact, or to search for related link information and display the resulting link information.

  In addition, the control device displays the display related to the link information displayed on the moving image normally inconspicuous such as non-display, and when there is a display command from the input device by the user, the display inconspicuous at that time The display related to the link information being displayed is prominently displayed. At this time, this display is performed with an icon for notifying that there is link information, and there is a display instruction from the input device by the user again. Alternatively, by selecting this icon, the link information or nearby link information including the link information can be displayed in a list form. The presence of link information is indicated by an icon display (if there is no link information, a message to that effect may be displayed), and if there is a request from the user, the link information is displayed in a list format for viewing. It was intended to be used for the stool. If you are not interested in looking at the icon, you can go back to watching the video, and if you are interested, you can go ahead and access the link information.

  In addition, regarding the display related to the link information described above, which normally displays inconspicuous display such as non-display, a link information storage unit is further provided, and the control device has a display command from the input device by the user. The link information at that time or nearby link information including this link information may be stored in the link information storage unit so as to be seen later. Whether you want to access link information while watching a video or not, you may want to access link information after watching the video. . It is preferable to add to the link information storage unit.

  Moreover, regarding the display of link information, a link information storage unit for storing the link information so that it can be seen later can be provided. The main point of the present invention is that the link information can be accessed in a timely manner while watching a moving image, but the link information is further stored in the link information storage unit so that it can be accessed later.

  Further, with respect to storing link information in the link information storage unit, the control device may receive a moving image content playback command related to the link information read from the link information storage unit when input from the input device by the user. May use the appearance position information or the appearance frame information included in the link information to reproduce a moving image from the set position related to the appearance information or the vicinity thereof and display it on the display screen of the display device. The vicinity means before or after the set position, but it is better to be in front. It should be noted that the time before or after can be set by the user. By doing this, it is possible not only to look back at the moving image while accessing the link information, but also to reproduce the scene where the link information is actually displayed.

  Now, regarding the display method of link information, when displaying the link information, if there is something that overlaps the appearance position information, or if there is something that overlaps the appearance frame information, processing for determining the display order Or performing a process of determining a position to be displayed. Since the display of the moving image progresses from moment to moment, it is possible to control the display by arranging it forward and backward in time so that the display of link information does not overlap. Alternatively, when it is possible to display at a plurality of locations at the same time, it is possible to control the display location of the overlapping link information differently. Alternatively, it is also possible to control the number of display places to be increased by the number that can be displayed when the displays overlap.

  Also, when displaying the link information, the appearance position information or the appearance frame information of the continuous link information is examined, and the display time adjustment processing or the mutual display position is adjusted so that the display of the link information is not overlapped. It is possible to include performing processing to be performed. This is, for example, a process of monitoring how many link information items exist within a certain period of time, and making the interval of link information display equal in time and location. . As a result, it is possible to prevent the time during which the link information is displayed from being shortened and making it difficult for the user to select.

  In displaying the link information, when the link information is selected on the moving image by an input device such as a mouse, the display of the moving image may be temporarily stopped. As described above, there are various types of video display processing when link information is selected, and this is also one of the pauses. It is convenient because you can stop the progress of the video, and if you have finished watching the announcement information, you can watch the video again from the previous continuation.

  Next, the present invention can be configured as a contention relay device. In other words, it is a relay device that relays moving image content that has properties that change with time and that is associated with supplementary information such as captions, tags, and comments, and at least the main part of the content of a client computer that is the receiving side Content relay means for transferring the content by communication so that it is displayed in the content display area of the display screen, or causing the content transmission side to issue a content transmission request from the client computer, and associated with the received content The incidental information storage unit for recording the incidental information, the address information storage unit for recording the address information for acquiring the advertisement information such as the advertisement, and the incidental information of the incidental information storage unit are analyzed. To obtain multiple topics and The appearance position on the time axis in the middle, or various types of temporary suspension to which incidental information related to each topic belongs, is one of these, but according to this, while viewing the notification information related to link information, It is convenient because you can stop the progress, and once you have finished watching the announcement information, you can watch the video again from the previous continuation.

  Next, the present invention can be configured as a content relay device. In other words, it is a relay device that relays moving image content that has properties that change with time and that is associated with supplementary information such as captions, tags, and comments, and at least the main part of the content of a client computer that is the receiving side Content relay means for transferring the content by communication so that it is displayed in the content display area of the display screen, or causing the content transmission side to issue a content transmission request from the client computer, and associated with the received content The incidental information storage unit for recording the incidental information, the address information storage unit for recording the address information for acquiring the advertisement information such as the advertisement, and the incidental information of the incidental information storage unit are analyzed. To obtain multiple topics and Topic generation to obtain the appearance position information by checking the appearance position on the time axis or the appearance position in the content of the frame to which the incidental information related to each topic belongs. Means, compares each topic with the address information in the address information storage unit, selects address information matching each topic, and creates link information having the appearance position information or the appearance frame information A link information generating unit that transmits the link information so that the link information is displayed on a display screen on the receiving side. This is a link information providing device but also a content relay device. In the above case, when the content transmission request is issued from the client computer to the transmission side, the relay device provides a playlist to the client computer, and based on this, the client computer sequentially sends a plurality of contents in the playlist to the transmission side. A transmission request can be designed. In this embodiment, when a content transmission request is issued from the WWW browser of the client computer to the relay device, the relay device displays a WWW page in which content display means and link information display means (that is, a player such as a video) are embedded. This is transmitted to the client computer, whereby the client computer makes a content transmission request to the transmission side to acquire the content, and also makes a transmission request for link information to the relay device to acquire the link information. Raise what is played on the player.

  Also, a relay method for relaying video content, which has a property that changes with time and is associated with supplementary information such as captions, tags, comments, etc., and at least the main part of the content of the client computer that is the receiving side An address for obtaining notification information such as an advertisement or the like so that it can be transferred by communication so that it is displayed in the content display area of the display screen, or a content transmission request is issued from the client computer to the content transmission side. Having information, obtaining supplementary information associated with the content, analyzing the supplementary information to obtain a plurality of topics, and the appearance position of the topic on the time axis, or each Content of the frame to which the incidental information related to the topic belongs Check the appearance position in to identify the appearance position of each topic and obtain the appearance position information, compare each topic with the address information, and select the address information that matches each topic A link information providing method including: creating link information having the appearance position information or having the appearance frame information; and transmitting the link information to be displayed on a display screen on a receiving side. As an example of the link information providing method, a WWW page in which content display means and link information display means (that is, player means such as a moving image) are embedded is transmitted to the receiving side, and the receiving side transmits the content information to the transmitting side. A request for transmission is made to acquire the content, and a link information transmission request is made to the relay device to acquire the link information, which is reproduced by the player such as a moving image. According to this link information providing method, a video transmission request can be made to a plurality of content transmission sides on the reception side, and additional information is obtained from a plurality of content transmission sides on the relay device side, and a link is obtained. There is an advantage that information can be processed and provided to the receiving side.

  Regarding this relay method, the link information may include image information or moving image information for causing the display related to the link information to be displayed as a still image or moving image icon on the display screen on the receiving side. . As described above, if red shoes appear in the video, for example, it will be very easy for the user to understand if the same red shoe still image or video icon is displayed on the link information display. Increases willingness to access announcement information.

  In addition, regarding the relay method, upon receiving the selection of link information on the display screen of the receiving side relating to each user, the notification information related to this selected link information is found and the link information to this notification information is sent to each user. Selections that are sent as preference link information related to preferences are displayed on each user's display screen, or selected more in response to selection of link information on each display screen from multiple users. This may include finding link information and sending it to be displayed on the display screens of multiple users. As described above, new link information as a so-called recommendation can be provided to the user, and new demand can be generated.

  A link information transmission / reception system can be constructed on the link information providing side and the link information display side of the present invention described above. That is, on the transmission side, the link information generating means, the topic obtained from the supplementary information attached to the video content, the address information for acquiring the notification information to be displayed in accordance with the display of the video content, The address information matching the topic is selected, the appearance position information or the appearance frame information of the topic is added thereto to generate link information, which is transmitted to the receiving side, and the moving image and the receiving side are transmitted to the receiving side. The link information is received, and the moving image and the link information display means display the moving image on the display screen of the display device and access the notification information indicated by the address information so that the link information can be selected by the input device. Link information that is displayed on the moving image in a timely manner based on the appearance position information or the appearance frame information. A transmitting and receiving system.

  In connection with such a link information transmission / reception system, the link information generating means on the transmission side is configured to display the display related to the link information on the display screen on the reception side as a still image or a video icon. Image information or moving image information can be included in the link information. The link information generating means on the transmitting side receives the selected link information by selecting the link information on the display screen on the receiving side for each user, finds the notification information related to the selected link information, and detects this notification. Link information to information is transmitted as preference link information related to each user's preference so as to be displayed on each user's display screen by the link information transmission means, or the link information generation means In response to selection link information by selecting link information on each display screen from a plurality of users, more selected link information is found, and this is displayed by the link information transmitting means. It can be sent to be displayed on the screen.

  In addition, when the link information includes image information or moving image information for displaying an icon, the receiving-side moving image and link information display means displays the link information based on the still image or moving image icon. Can be displayed. Further, the moving image and link information display means on the receiving side captures the entire range or a partial range of the moving image displayed on the display screen to generate an icon based on the still image or the moving image, and displays the icon related to the link information. It can be displayed with a hyperlinked link button. In addition, regarding the link information transmission / reception system of the present invention and the display related to the link information described above as a still image or a moving image icon, the moving image and link information display means displays the link information displayed on the moving image. It is possible to control the application of an effect. In relation to this effect, the moving image and link information display means can control the transparency of display related to the link information. The link information transmission / reception system of the present invention and the display related to the link information described above with a still image or video icon are further provided with a link information storage unit on the receiving side, and the video and link information display means includes: When the display related to the link information displayed on the video is made inconspicuous such as non-display, and there is a save instruction from the input device by the user, the link information at that time or a nearby link including this link information Information can be stored in the link information storage unit for later viewing. In addition, regarding the link information transmission / reception system of the present invention and the display related to the link information described above as a still image or a video icon, the video and link information display means displays the link information displayed on the video. Normally, the display is inconspicuous, such as non-display, and when there is a display command from the input device by the user, the display related to the link information that is inconspicuous at that time is changed so that the display is conspicuous However, at this time, this display can be performed with a link button in which the icon is hyperlinked so that the notification information indicated by the address information can be accessed. In this regard, a link information storage unit is further provided on the receiving side, and the moving image and link information display means includes the link information at that time or the link information when there is the display command from the input device by the user. You may make it preserve | save the link information of the vicinity in the said link information storage part so that it may see later. In addition, regarding the link information transmission / reception system of the present invention and the display related to the link information described above as a still image or a video icon, the video and link information display means displays the link information displayed on the video. Normally, the display is inconspicuous, such as non-display, and when there is a display command from the input device by the user, the display related to the link information that is inconspicuous at that time is changed so that the display is conspicuous At this time, this display is performed with an icon that informs that there is link information, and the link information or this link information is displayed by a user's re-display command from the input device or by selecting this icon. The link information of the neighborhood including it can be displayed in a list form. In this regard, a link information storage unit is further provided on the receiving side, and the moving image and link information display means includes the link information at that time or the link information when there is the display command from the input device by the user. You may make it preserve | save the link information of the vicinity in the said link information storage part so that it may see later. The link information transmission / reception system according to the present invention may further include a link information storage unit for storing the link information so that the link information can be seen later. In addition, with respect to what is stored in the link information storage unit described above, the moving image and link information display means has an instruction to reproduce the content of the moving image related to the link information read from the link information storage unit input from the input device by the user. In this case, using the appearance position information or the appearance frame information included in the link information, a moving image is reproduced from the set position related to the appearance information or the vicinity thereof and displayed on the display screen of the display device. I can do it. Further, in the link information transmission / reception system of the present invention, the moving image and link information display means may include the one where the appearance position information overlaps or the one where the appearance frame information overlaps when displaying the link information. In some cases, processing for determining the display order or processing for determining the display position can be performed. Further, in the link information transmission / reception system of the present invention, the moving image and link information display means checks the appearance position information or the appearance frame information of continuous link information and displays the mutual link information when displaying the link information. The processing for adjusting the display time or the processing for adjusting the mutual display positions can be performed so as not to overlap each other. In the link information transmission / reception system of the present invention, the moving image and link information display means may temporarily stop displaying the moving image when link information is selected by an input device such as a mouse on the display screen. Can be. These actions are as described above.

  In addition, it has a video search means for receiving a keyword from a user, searching for video content or incidental information to search for a video matching the keyword, and using the video of the search result as an option, the display screen on the receiving side To be presented. For example, if a user sends a keyword such as “Travel Program” or “Travel” to the sender, the content of the video is searched to display a list of applicable videos, or incidental information is searched to match the keyword. A list of videos corresponding to the accompanying information is displayed. The moving image searched and designated by the user is provided to the receiving side.

  In addition, when the transmission side of the present invention is also provided with a means for transmitting moving image content, in the case of using communication, as an embodiment, reception is performed using a network type distribution such as a download method using an IP network or a streaming method. Send the video to the other client computer. In general, a moving image is compressed before transmission, and is decompressed at the time of reproduction by a client computer on the receiving side.

  The apparatus and system of the present invention can be configured as a computer system using a CPU. The link information providing method and link information displaying method described above can be provided as a program to be executed by a computer recorded in a storage device as an instruction that can be processed by the CPU, such as a DVD-ROM. It can be provided in a state recorded in a computer-readable storage medium. A link information transmission / reception system can be configured by the link information providing device and the link information display device.

  According to the present invention, the content display area and the link information display area, which are separate display areas, are provided in a form in which the link information display area overlaps the content display area on the display screen, and both can be viewed simultaneously. Yes, as the content of the video changes over time, the link information to the notification information related to this video is also displayed over time in the link information display area, so the link information display area Despite taking up little space, it is possible to provide an extremely large amount of link information as the video progresses. It is important that a large amount of information is not pushed into the display area and overflows to the content display area due to the presence of the link information display area. The link information displayed in the link information display area is derived from the incidental information of the moving image content, and the two are closely related. In this way, notification information having contents that match the contents of the moving image in progress is appearing on the moving image as link information one after another while matching the timing. Further, since this link information is a hyperlink (or a switch including the link information described above), the user can immediately access a desired link destination from the link information display area. This selection can be made at the user's discretion. Another aspect of the effect of the present invention is that a very large amount of notification information can be obtained by a link information display area even on a very small screen such as a liquid crystal screen of a mobile phone.

  The embodiments described below are merely examples, and those skilled in the art can give various variations. They are also within the scope of the present invention.

(First embodiment)
FIG. 1 to FIG. 11 show a first embodiment of the present invention, which is a distribution server 1 that transmits a moving image by streaming and transmits link information separately, and a client computer that receives and reproduces these. 3 for exchanging information using the Internet (FIG. 1). Further, since the link information is derived from the incidental information of the moving image, the content of the moving image and the link information are closely related.

  FIG. 2 shows a hardware configuration when this distribution server is realized by using the CPU 10, and the distribution processing unit 100 in FIG. 1 is realized by operating the following program on the CPU 10. Connected to the CPU 10 are a memory 11, a hard disk 12 as a storage device, a LAN card 15 for connecting to the Internet, a display 13 as a display device, a keyboard and mouse 14 as input devices, and a CD-DVD drive 16. The hard disk 12 includes an operating system (OS) 2, a distribution processing program 20 that supervises distribution processing, a content storage unit 21 for a moving image to be transmitted, a content transmission program 22, a supplementary information storage unit 23 for tags attached to the moving image, and address information. A storage unit 24, a topic generation program 25, a link information generation program 26, and a link information transmission program 27 are recorded. These programs are installed from the CD-ROM 17 via the CD-DVD drive 16.

  FIG. 3 shows a client computer 3 having a hardware configuration using the CPU 30, and the reception processing unit 300 in FIG. 4 is realized by operating the following program on the CPU 30. Connected to the CPU 30 are a memory 31, a hard disk 32 as a storage device, a display 33 as a display device, a keyboard and mouse 34 as input devices, a LAN card 35 for connecting to the Internet, and a CD-DVD drive 36. The hard disk 32 includes an operating system (OS) 200, a reception processing program 201 that supervises reception processing, a content reception program 202, a content display program 203 that reproduces moving image content, a link information reception program 204, and the received link information. A link information processing program 205 that acquires the appearance position information of a topic related to the link information, a link information display program 206 that displays link information in a timely manner based on the appearance position information, and information on the link destination specified by the link information. A WWW browser program 207 for display is recorded. These programs are installed from the CD-ROM 37 via the CD-DVD drive 36.

  As shown in FIG. 1, the distribution server 1 and the client computer 3 are connected via the Internet. A display 33 is connected to the client computer 3, and in this figure, a content display area 5 for displaying a moving image transmitted from the distribution server 1 and a link information display area 6 for displaying link information are displayed. ing. The link information display area 6 is displayed so as to be seen in a layer above the content display area 5 so as to overlap the content display area 5. The link information display area 6 includes two link information display windows 6-1 and 6-2 arranged side by side at the upper right corner of the content display area 5. The first link information is the link information display window 6-2. When the next one is displayed in the link information display window 6-2, the process proceeds to the link information display window 6-1, and when the next one is displayed in the link information display window 6-2, the link is displayed. The link information processing program 205 processes so as to disappear from the information display window 6-1. Both the content display area 5 and the link information display area 6 are designed for this embodiment, but a design using a WWW browser for these displays is also possible. In the distribution processing unit 100 of the distribution server 1, the content presenting unit 101 transmits a moving image list to the content display area 5 of the user who wants to view, and the user selects a desired item from the items displayed here and clicks the mouse. Is clicked, item information is sent to the distribution processing unit 100 as a viewing request (not shown).

  When the content presentation unit 101 receives the information of the moving picture item selected by the user by the content presentation unit 101 (step S1), the topic generation unit 103 adds the incidental information file 4 attached to the corresponding video content. Are read from the auxiliary information storage unit 23 and the address information file 42 is read from the address information storage unit 24. First, morphological analysis is performed on each of the tags 40 that are the contents of the incidental information file 4. From “Orchestration Suite No. 2”, “Orchestration Suite” and “No. 2”, from “Rampal”, “Rampal”, From “Flute and Harp”, “Flute” and “Harp” are generated as topics, and appearance position information is obtained from the time marker 41 which is the appearance position information of the tag 40 described in the incidental information file 4 ( Step S2). For example, both “flute” and “harp” have the same time marker 41 “01:20”. Then, as shown in FIG. 6, the link information generation unit 104 compares each topic generated from the incidental information file 4 with the keyword of the address information file 42, selects address information matching the topic, The link information file 43 shown in FIG. 7 is generated from the topic and the address information (step S3). Then, the content transmission unit 102 reads the moving image content from the content storage unit 21 and transmits it to the content reception unit 301 of the client computer 3. The link information transmitting unit 105 transmits the link information file 43 to the link information receiving unit 303 of the client computer 3 (step S4).

  In the incidental information file 4, a tag 40 that expresses the content of the moving image is described. The address information file 42 includes items of keyword, title, summary, URL, and rank. In this embodiment, an example of an advertisement publisher who tries to lead to his / her advertisement by describing a URL in the address information file 42 is given, but among the plurality of advertisement publishers whose keyword is “Ranpal”, the highest value is given. Numbers are assigned in the order in which they are assigned, and are listed in the ranking item. So, search for a topic with the keyword “Ranpal” (here, even if you search for a keyword in the topic) and match it. Here, the address information of the two ad publishers with the highest price and the next highest price First, the title “Orchestra Suite No. 2” and the URL are written in the link information file 43 from the file 42. At this time, the time marker “00:30” described in “Orchestra Suite No. 2” of the tag 40 is read and written in the link information file 43. Next, the title “Rampal, the greatest flute player of the 20th century” and the URL are written in the link information file 43. At this time, the time marker “00:50” described in “Rampal” of the tag 40 is read and written in the link information file 43. In addition, as shown in FIG. 6, the address information file 42 includes those of the advertisement publisher who registers “flute” and “harp” as keywords, as displayed in cascade. Therefore, even if this address information file is attached, the matching with the topic is checked to create a link information file, and the link information related to this is displayed on the link information display windows 6-1 and 6-2 in a timely manner. is there. The link information file 43 is described in HTML (Hyper Text Markup Language), and its main part is a URL 46 of a HREF attribute, a hyperlink title 44, and a time marker 45 of a TIME attribute described in an anchor tag. Since the time marker 45 of the TIME attribute is uniquely defined by this embodiment, generally, the time marker 45 is skipped and harmless, but the reception processing of this embodiment shown in FIG. The link information processing unit 304 of the unit 300 can recognize and process this. This hyperlink title 44 appears in the link information display windows 6-1 and 6-2 in FIG. 9 so that it can be clicked with the mouse cursor 60. When one of these hyperlink titles is clicked, the document indicated by the URL 46 is displayed on the WWW. Another window of the browser is opened and displayed there (by TARGET attribute). Here, the hyperlink title 44 is displayed in the link information display windows 6-1 and 6-2, but this may be the title. It is also possible to set to display the summary after this. Such a design may be freely designed in consideration of user convenience.

  Next, the processing of the reception processing unit 300 will be described with reference to FIG. 8. Steps S5 to S7 displayed here are not continued from step S4 in FIG. 5, but may be subsequent to step S8 in FIG. There is one independent processing step. The same applies hereinafter. First, the content receiving unit 301 receives the content of the moving image transmitted from the content transmitting unit 102, and the link information receiving unit 303 receives the link information file 43 transmitted from the link information transmitting unit 105. (Step S5). Next, the link information processing unit 304 checks whether or not the time marker 45 is described in the previously acquired link information file 43, and if it is described, acquires it (step S6). Next, the received moving image is displayed by the content display unit 302 by providing the content display area 5 on the display screen of the display 33. The link information display unit 305 provides the link information display area 6 in the upper right corner of the content display area 5 and displays the received link information file 43 on the link information display windows 6-1 and 6-2. However, at this time, it is displayed in a timely manner based on the time marker 45 which is the appearance position information of the topic (step S7). If there is no description of the time marker 45, the hyperlink title 44 is displayed as it is without performing the process of matching the display start time, but the setting without the time marker 45 is not displayed. It is also possible. How the hyperlink title 44 is displayed in the two link information display windows 6-1 and 6-2 is as described above. In the example shown in FIG. 9, the mouse cursor 60 clicks on “Rampal, the greatest flute player of the 20th century” in the hyperlink title 44 in the link information display window 6-2 on the right side. This is the display started at 00:50 as the time marker 45 described in the link information file 43. Therefore, the time when the character “Rampal” appears in the video is 50 seconds after the start of video playback, and “Rampal, the greatest flute player of the 20th century” of hyperlink title 44 is linked to this start time. It can appear in the information display window 6-2. This is important, and it is possible to match the people and objects that are visible on the video screen, situations and ideas with the advertisement information displayed in the link information display window. It can be configured to allow immediate access to things and matters that are of concern to the above, and it can be said that the effect is very great from an economic point of view. It is also possible to make this portion clickable by always inserting the tag display of the incidental information file into the hyperlink title. In the above example, “Rampal” of “Rampal, the greatest flute player of the 20th century” in the link information display corresponds to a tag, and only this “Rampal” portion is processed as a hyperlink.

  Next, as shown in FIG. 10, when the hyperlink titles 47-1 and 47-2 are selected in the link information display windows 6-1 and 6-2 (step S8), the content display window 5 and the links therein. Cascade display of another window of the WWW browser with respect to the information display windows 6-1 and 6-2 (not shown), and the content display window 5 pauses the video playback and the display of link information to display the contents. A playback start button 50 is displayed in the window 5 (step S9). Then, the document indicated by the URL 46 is displayed in another window of the WWW browser (step S10). Subsequently, whenever another hyperlink title 47 is selected, the document indicated by the selected URL 46 is displayed on the WWW browser. When the reproduction start button 50 is clicked with the mouse cursor 60, the reproduction of the moving image in the content display window 5 and the display of the link information in the link information display windows 6-1 and 6-2 are resumed (step S11). .

  FIG. 11 shows an image of this embodiment in an easy-to-understand manner. However, a timeline 51 in which a moving image being reproduced flows and a timeline 48 in which link information flows are shown in parallel. It is a current time display, and a number of hyperlink titles 44 are displayed so as to flow in accordance with the time marker 45 in the link information display windows 6-1 and 6-2 having a limited display area in the range before and after this time. ing. The hyperlink title 44 is related to the content of the moving image content. The number of hyperlink titles 44 described in the link information file 43 may be within the timeline 51 in which the moving image flows. Alternatively, as will be described later, a link information display window can be additionally displayed to increase the number of link information that can be displayed as a whole. If the number is small, the link information display may be looped.

(Second Embodiment)
In the first embodiment described above, the tag 40 is used as incidental information. You can use comments and closed captions that are attached to videos as similar ones. In the second embodiment, a moving image is displayed on the television screen 53. At this time, a topic is generated from subtitle 49 (closed caption) as supplementary information of the moving image and used.

  The subtitles are displayed on the belt-like subtitle display unit 54 provided on the lower side of the television screen 53 as a simple representation of the contents of the video at that time. FIG. 12 schematically shows the relationship between the matching process of this embodiment and the TV screen. A topic 400 is generated from subtitles 49 by morphological analysis, and a keyword in an address information file (not shown) and the topic 400 are shown. The link information is generated by checking the matching, and the hyperlink titles 401-1 and 401-are displayed on the two link information display windows 61-1 and 61-2 in the link information display area 61 provided in the upper right corner of the television screen 53. 2 is displayed.

(Third embodiment)
Many video (moving image) editing software has a function for providing a title overlay, but this function can be designed to be used not for display but for adding tags, comments, and the like. Therefore, in this embodiment shown in FIG. 13, a frame dub 402 is provided in each of a plurality of frames 55 constituting a moving image, and a tag is described here, and thus all the frames 55-1, 55- are recorded. 2, 55-3... 55-n frame dubs 402-1, 402-2, 402-3,... 402-n (represented by a dashed line in FIG. 13 for easy understanding) The link information is generated from the address information generated and matched with the topic 403. At this time, the appearance position of the topic 403 is specified to obtain appearance frame information. FIG. 13 shows a state where the topic 403-3 is found in the frame tag 402-3 of the frame 55-3. Since this topic 403-3 is located in the frame 55-3, the frame position It is obvious that the appearance frame information is carried over to the link information. In this way, corresponding link information can be displayed on the link information display window as the moving picture frame 55-3 is reproduced. Therefore, for example, if red shoes begin to appear in frame 55-3 and this product name is described in frame dub 402-3, topic 403-3 is this product name, which is convenient for the appearance of red shoes. The link information matching topic 403-3 starts to be displayed in the link information display window.

  FIG. 14 illustrates the processing on the receiving side using a flowchart. The link information is received and the appearance frame information is extracted (step S12), and a content display area is provided on the display screen of the display device to display a moving image. The link information display area is provided in the content display area, and the link information is displayed in a timely manner according to the appearance frame information in the link information display area (step S13).

(Fourth embodiment)
15 to 17 show a fourth embodiment of the present invention. In the first place, the link information is not limited to the information derived by the matching processing related to the supplementary information of the moving image content as described above, but is created or prepared artificially by the operator looking at the contents of the content. It may be given by accepting. However, even in this case, it can be said that the contents and the link information are closely related. The example of red shoes mentioned above is helpful. In the present embodiment, in order to obtain a topic, a topic generation means for obtaining a plurality of topics by mechanically analyzing incidental information is used (as shown in FIG. 15A and FIG. 16), or a human operator. However, either one of the topic specifying means for extracting a plurality of topics from the accompanying information (the one shown in FIG. 15B and FIG. 17) is employed. Further, the appearance position information adding means for adding the appearance position information to the topic is determined by the operator specifying the appearance position in the content of each topic. The link information is generated mechanically.

  FIG. 15A shows a distribution processing program 28 installed on the hard disk 12. The link information generation program 26 generates link information based on the topic generated by the topic generation program 29. The operator determines where the topic should appear while reproducing and displaying a moving image, and assigns the appearance position information to the topic by the appearance position information addition program 208. This will be described with reference to FIG. 16. The topic generation program 29 analyzes the incidental information related to the content read from the incidental information recording unit 23 to obtain a plurality of topics (step S14). Then, the operator specifies the appearance position of each topic while viewing the moving image and assigns the appearance position information (step S15). Then, the link information generation program 26 compares each topic with the address information to generate link information having the appearance position information from the matched address information (step S16), and displays the link information on the display screen of the client computer. Transmit to the area (step S17).

  Also, what is shown in FIG. 15B is a distribution processing program 209 installed on the hard disk 12, and the operator operates the topic specifying program 210 and analyzes the incidental information to obtain a plurality of topics. Next, the operator determines where the topic should appear while reproducing and displaying the moving image, and assigns the appearance position information to the topic by the appearance position information addition program 208. This will be described with reference to FIG. 17. The incidental information related to the content read from the incidental information recording unit 23 is analyzed to obtain a plurality of topics (step S 18), and the operator determines the appearance position of each topic as a moving image. The appearance position information is given by specifying the position (step S19). Then, the link information generation program 26 compares each topic with the address information and generates link information having the appearance position information from the matched address information (step S20), which is displayed on the link information display on the display screen of the client computer. Transmit to the area (step S21). In addition, if an operator explains the appearance position information addition program and the topic identification program described above with reference to FIG. 2 for convenience, the distribution server 1 operates the keyboard and mouse 14 while facing the display 33. .

(Fifth embodiment)
This embodiment is characterized by the link information creation program 212 and the link information addition program 213 of the distribution processing program 211 as shown in FIG. 18 (b), and the link of the reception processing program as shown in FIG. 18 (a). The information separation program 215 and the link information display program 216 are characterized. That is, in FIG. 20B, this distribution server is shown in the hard disk 12 which is a part of the hardware configuration when the distribution server is realized by using the CPU, and is realized by operating the following program on the CPU. Yes. In other words, the operating system (OS) 2, the distribution processing program 211 that controls the distribution processing, the content storage unit 21 of the moving image to be transmitted, the content transmission program 22, and link information are created on the hard disk 12 without depending on the matching processing described above. A link information creation program 212 and a link information addition program 213 that multiplexes the link information with moving image content are recorded. The distribution processing program 211 can present information about the video items that can be provided to the user, and the operator provides link information for each of the video items that can be provided. Link information can be created by the creation program 212. The link information is, for example, the link information file shown in FIG. 7 (the process of adding the marker to the link information is performed, but the appearance frame information may be used instead of the time marker 45 here). That is, on the service providing side, a display device, an input device, and a storage device (not shown) (a display 13 as a display device and a keyboard and a mouse as input devices will be explained for the sake of convenience) 14 and a hard disk 12) that is a storage device, while displaying content on the display device, find a topic such as “red shoes” from among them, determine the timing that seems to be suitable for this appearance time, Link information related to a topic is input from an input device and is recorded in a storage device. This display device, input device, and storage device constitute the link information creation unit of this system. is there. It is also possible to design so that a part of the link information creation work can be performed from the user side. When the item information related to the content selected by the user from the item information presented is received, the link information adding unit 110 multiplexes the corresponding link information from the above-created items to the moving image item, The content transmission program 22 transmits to the client computer. Instead of operating the link information addition program 213 after receiving the selected item information, the content information is stored in advance by linking each video content with the corresponding link information by the link information addition program 213. Needless to say, it may be recorded in the section 21. In the above description, the process of adding the time marker to the link information is performed manually by operating the link information creation program 212, but this can be an automatic process. That is, in the task of finding a topic while displaying the content on the display device, the display of the content on the display device is paused, but the topic appears in the paused scene. The temporary stop is used as a trigger so that the process of automatically adding the time marker to the link information being created at this point is performed.

  On the other hand, FIG. 18A shows a hard disk 32 portion of a client computer having a hardware configuration using a CPU, and a reception processing function is realized by operating the following program on the CPU. In the hard disk 32, an operating system (OS) 200, a reception processing program 201 that supervises reception processing, a content reception program 202, a content display program 203 that reproduces content, and link information that is multiplexed in video content is separated from the content. Link information separation program 215 to be displayed, link information display program 216 for displaying the separated link information in the link information display window so as to be rewritten along with the transition of the topic, and WWW for displaying the link destination information specified by the link information A browser program 207 is recorded. The link information separated by the link information separation program 215, for example, the link information file shown in FIG. 7, is displayed by the link information display program 216 provided with a link information display window in the content display window. The link information appears in a timely manner and disappears from the link information display window with the passage of time (for example, when the display timing of the subsequent link information comes). If a hyperlink title is selected during this display, a separate window of the WWW browser is opened, and the WWW browser program 207 acquires and displays the document indicated by the URL associated with the hyperlink title. The moving image is displayed on the content display window by the content display program 203.

(Sixth embodiment)
19 and 20 show a sixth embodiment of the present invention. This displays a moving image on the television screen 53, and two link information display windows 62 in a link information display area 62 (in particular, there is no frame box or the like) so as to be displayed on the moving image at the upper right end of the moving image. The clickable images 406-1 and 406-2 are displayed at -1 and 62-2. The processing on the distribution server side (not shown) will be described. By comparing the topic and address information, address information to be matched is selected (step S22), and it is determined whether or not there is a description of an image to be displayed in an address information file (not shown). (Step S23) If the image is described, the link information file is created so as to include the image acquisition destination (Step S24). If the image is not described, the above-described hyperlink title is included. To create a link information file (step S25). If an image is described, the image file is transmitted together with the transmission of the link information file. In addition, in case the image cannot be displayed on the receiving side for some reason, such as an image file being damaged, a comment is attached to the image attribute 405 described below, and this is added to the image on the receiving side. It is also preferable to design to display instead.

  The display of the clickable images 406-1 and 406-2 is based on the description of the link information file 404. That is, image attribute 405 is described in URL 46 therein, and the still image and moving image (GIF (registered trademark) animation) files received together with the reception of link information file 404 are designated here. FLASH (registered trademark) animation is currently the mainstream in moving images, but any image can be handled. Here, the two image files are stored in the same directory as the link information file 404, but the URL attribute indicating the location of the image file can be described in the image attribute 405 of the link information file 404. . Alternatively, it is possible to create an image on the receiving side by capturing a television screen as will be described later.

(Seventh embodiment)
This embodiment shown in FIG. 21 receives the advertisement selection information when the user selects an advertisement as notification information on the link information display area on the moving image with the mouse or the remote control, and is first specific to the user. Secondly, the advertisement viewing rate is calculated by counting the advertisement viewing number. The distribution server includes a preference information processing unit 106, an advertisement viewing number totaling unit 107, a hard disk 12, which is a storage device, and a link information combining unit 108, which will be described later. The preference information processing unit 106 processes the advertisement information previously selected by the user, grasps the user's preference, records the user-preferred advertisement item on the hard disk 12, and the advertisement viewing count totaling unit 107 The advertisement audience rating of the population is calculated using the information. Next, the link information composition unit 108 reads out and adds this user-preferred advertisement item recorded in the hard disk 12 to the link information to be transmitted to the ticker display area this time for the same user, and this time in the ticker display area. This is a presentation advertisement (present advertisement 407 for the link information display area). In addition, if the advertisement viewing rate calculated by the advertisement viewing number totaling unit 107 is utilized, the following can be performed as an example. That is, the links that are aggregated in the ranking of advertisements that are most frequently selected in a group composed of users who are watching the same program, and that these advertisements are recommended, and are transmitted to the ticker display area this time by the link information synthesis unit 108 It adds to the information. In this way, it is possible to tell everyone that the advertisement is being seen by many users, and the degree of attention of this advertisement can be further increased. Note that the advertisement ranking can be calculated through all programs.

(Eighth embodiment)
This embodiment shown in FIG. 22 is a method suitable for displaying a moving image and notification information on a television receiver. However, among a number of frames constituting a moving image, a frame to which appearance frame information is attached is particularly provided. A display image (for example, see FIG. 13) is captured (step S26), and whether or not a human face is reflected in this image is analyzed by a face image detection means (not shown) (step S27). If a person's face is reflected, an icon is created by trimming the main person's face from the captured image (step S28), and the part displayed as the title of the hyperlink title is displayed as this icon. (Step S30), but if it is determined in step S27 that no human face is captured, the entire captured image is reduced. Create an icon (step S29), replacing the portion displayed as a hyperlink title title on the display by the icon (step S30) is intended. In addition to determining whether a person's face is shown, it is also possible to cut out what is shown and perform a similar image search and display the resulting image. The image in this case may be owned by the user, or may be searched and acquired via the Internet. Since many techniques already exist for the face image detecting means, detailed description thereof is omitted.

(Ninth embodiment)
This embodiment shown in FIG. 23 relates to a method for processing an image displayed on a link information display window in a television receiver. In FIG. 23A, when link information is acquired (step S31), the link information is displayed in a timely manner based on the appearance position information. At this time, a wave appears in the display of the hyperlink title in ASCII character display. Effect processing is performed (step S32). This is to make the character display that is likely to be confused with the display of the moving image stand out.

  In FIG. 23B, when link information is acquired (step S33), the link information is displayed in a timely manner based on the appearance position information. At this time, the display of the icon of the clickable image is made transparent and below it. Processing is performed to make the moving image display appear light (step S34). This is an effective processing method for making the icon display inconspicuous when it is anxious.

(10th Embodiment)
This embodiment shown in FIG. 24 relates to storage of link information in a recording device. That is, the reception processing unit 307 includes a link information storage unit 308 and a link information reading unit 309. The link information file displayed by the link information display unit is temporarily recorded in the link information storage unit 308, and this link information file is later stored. The link information reading unit 309 is used to read and display again. The link information file is displayed in the link information display area so as to change with time, as in the case of content that changes with time, such as video, so if you leave it to the flow, it will disappear from the link information display area, Cannot be selected. Therefore, the link information file is recorded in the information storage unit 308. If this is possible, it is convenient to be able to access necessary information slowly after watching the video without forgetting what you wanted to know.

(Eleventh embodiment)
The two embodiments shown in FIG. 25 relate to a link information display processing method and a link information storage processing method. In FIG. 25 (a), the link information is normally displayed lightly on the moving image (step S35). However, when the user gives an instruction to save the link information from an input device such as a mouse or a remote controller (step S36), the link information is displayed. Is stored in the link information storage unit as a file (for example, the information storage unit 308 of the tenth embodiment described above). This is to make the link information lightly displayed on the video to let you know that there is link information and to save it if the user thinks it is necessary. Since the saved link information file is described as a hyperlink so that the link information is clickable, the notification information can be accessed from here. Therefore, since there is link information in this way, and user-desired link information is a link information file from which notification information can be accessed, this embodiment is also within the scope of the right of the present invention. I can do it. Needless to say, the link information displayed lightly on the moving image may be a hyperlink.

(Twelfth embodiment)
In FIG. 25 (b), the link information is normally hidden on the moving image (step S38). However, when the user issues a link information display command from an input device such as a mouse or a remote controller (step S38). S39) The link information is displayed with a link button in which the icon is hyperlinked, and the link information is stored as a file in the link information storage unit (step S40). Although the link information is hidden, if the user is informed that such a mechanism is provided in the first place, the user can operate the input device such as a mouse or remote control as necessary to hide it. The state can be changed to the display state. Since the displayed link information is a link button, the notification information can be easily accessed. Even if you do not access the notification information here, the link information for which the existence of the link information has been confirmed is stored in the link information storage unit, so you can access the notification information even after viewing the video. is there. This embodiment is also within the scope of this invention.

(13th Embodiment)
The link information processing method in FIG. 26 (a) normally hides link information on a moving image (step S41), but a link information display command from an input device such as a mouse or a remote controller by a user. When there is (step S42), the link information is displayed as an icon (step S43), and the link information display command from the input device such as a mouse or a remote controller is again given by the user, or the link information of the icon display is displayed. When selected (step S44), a process of displaying the link information in a list is performed (step S45). The link information is hidden but exists here, and the user can change the display from the hidden state to the displayed state by operating the input device such as a mouse or remote control as necessary. Since the link information displayed in this list is a link information file, from which the notification information can be accessed, it can be said that this embodiment is also within the scope of the right of the present invention.

(14th Embodiment)
In the present invention, the link information processing method of FIG. 26B is such that when link information is received by the link information receiving unit (step S46), the link information is stored in the link information storage unit (step S46). S47). A file may be created and stored for each link information, or may be added to one link information file. In any case, it is convenient that the link information displayed on the moving image can be accessed from the link information stored in the link information storage unit at any time and later.

(Fifteenth embodiment)
In this embodiment shown in FIG. 27, the reproduction of a moving image that enables returning to one scene of the moving image from which the topic from which the link information is created is generated from the link information and reproducing the moving image from here. It is about the method. That is, regarding the link information storage method described above, when link information read from the link information storage unit is selected (step S48), it is a matter of course that the notification information is accessed. In this case, a process of starting reproduction from the appearance position of the topic related to the link information is performed (step S49). The link information for “Red Shoes” is link information generated based on the topic derived from the incidental information at the timing that matches the scene of the video where this “Red Shoes” appeared. In other words, it is possible to return to this scene of the movie by using the appearance position information and the appearance frame information, and to reproduce from the scene where the “red shoes” appear. Originally this user is interested in this "red shoes", the actor wearing this or this dealer, so it is very convenient to be able to play from this "red shoes" scene instead of from the beginning of the video It is.

(Sixteenth embodiment)
This embodiment shown in FIG. 28 adjusts the time when a plurality of link information is displayed in the link information display window so that the display time is not shortened even if something that is not displayed appears or is displayed. It is related with the processing method to do. A plurality of link information is acquired and the appearance time of each link information is checked (step S50). If there is an overlapping display time (step S51), the display order is adjusted so that the link information does not overlap each other. Alternatively, the display position is allocated by increasing the link information display area (step S52), and the process of displaying the link information in the link information display area is performed (step S53). If the display times do not overlap, the process proceeds to step S53.

(17th Embodiment)
This embodiment shown in FIG. 29 relates to a processing method for checking the interval between a plurality of link information and adjusting the gap between the link information. The link information scheduled to be displayed within a predetermined time is monitored, the interval between the link information is checked (step S54), and the display start time of each link information is adjusted so that the interval between the plurality of link information is increased. Alternatively, the display position is allocated by increasing or decreasing the number of link information display areas (step S55), and the process of displaying the link information in the link information display area is performed (step S56). By doing so, it is easy for the user not to hesitate to select link information, and the operation becomes easy and the stress is reduced.

(Eighteenth embodiment)
FIG. 30 shows a television broadcasting station B, a distribution server 1 and a relay server 7 as contents to be provided to a client computer 3 or a mobile phone C connected to the Internet. As one embodiment, the broadcasting station B broadcasts content using radio waves. At this time, link information can be superimposed on the radio waves or provided to the user by communication via the distribution server 1. The distribution server 1 reuses broadcasts by network distribution, retransmits simultaneously with broadcasts, or creates and distributes a program for network distribution from the beginning. At this time, link information may be transmitted. I can do it.

  30 to 32 show an eighteenth embodiment of the present invention, which is a relay server 7, and contents received from the broadcasting station B and the distribution server 1 are sent to the client computer 3 and the cellular phone C. A relaying process is performed, or a moving image player, which is a moving image playback device, is transmitted to the client computer 3 or the mobile phone C in a network loadable manner, and from here, the broadcasting station B or the distribution server 1 directly requests downloading of the moving image. In this case, there is a feature in that the additional information of the content is acquired, link information is newly generated therefrom, and the link information is transmitted to the client computer 3 or the mobile phone C. . Again, since the link information is derived from the incidental information of the moving image, it can be seen that the content of the moving image and the link information are closely related. As another embodiment, the link information generated by the relay server 7 is input of link information while displaying the contents of the content on the display device as in the third, fourth, and fifth embodiments described above. Designs that are accepted by the input device are possible.

  FIG. 31 shows a hardware configuration when the relay server 7 is realized by using the CPU 70, and the distribution processing unit 700 of FIG. 30 is realized by operating the following program on the CPU 70. Connected to the CPU 70 are a memory 71, a hard disk 72 as a storage device, a display 73 as a display device, a keyboard and mouse 74 as input devices, a LAN card 75 for connecting to the Internet, and a CD-DVD drive 76. The hard disk 72 includes an operating system (OS) 8, a distribution processing program 80 that supervises relay processing, a content reception program 81 for receiving content to be transferred, a content transfer program 82 for transferring the received content, When the received content includes incidental information (closed caption as an example), an incidental information extraction program 83, an address information storage unit 84, a link information generation program 85, and a link information transmission program 86 for extracting this are recorded. ing. These programs are installed from the CD-ROM 77 via the CD-DVD drive 76.

  The distribution processing unit 700 receives the content specified by the user, extracts the supplementary information of the content, performs indexing processing on the supplementary information to form a word or short culture, and conveniently filters this to supplement the content. An information file is generated (step S57). Next, the address information file is read from the address information storage unit 84, compared with the incidental information file, address information matching the contents of the incidental information file is selected, and a link information file as shown in FIG. 7, for example, is generated. (Step S58). Then, the content transfer unit 701 transmits the received content to the content reception unit of the client computer 3. Further, the link information transmitting unit 704 transmits the link information file to the link information receiving unit of the client computer 3 (step S59). Therefore, the transferred content is displayed in the content display area of the screen of the display device 33, and the newly transmitted link information file is displayed in the link information display area displayed so as to be superimposed on the content display area. Will be. The client computer 3 is set to start displaying the clickable image of the link information when the content is played back. Therefore, when there is a time difference between the start of content reception and the start of link information reception, one of them waits for the arrival of the other. However, empirically, it is practical even without such processing. The time marker mechanism described above is effective. It is also possible to design the client as a mobile phone C. As another embodiment, the content transfer unit transmits the access information to the client computer without transferring the content, and the client computer itself receives the content directly from the distribution server 1. I can do it. This includes a type that is installed in a storage device of a client computer and a type that operates as so-called network loadable software via the Internet. In FIG. 30, reference numeral 702 indicates an incidental information extraction unit, reference numeral 703 indicates a link information generation unit, and reference numeral 704 indicates a link information transmission unit.

  Although it has already been explained that it is very difficult to charge for network distribution of content, according to the present invention, a very large amount of link information can be transferred to video content even though the link information display area takes up no space. Since it can be provided in accordance with the progress of TV, it is possible to increase advertising revenue even by retransmitting television broadcasts and video sharing services represented by YouTube (registered trademark). In addition, since it is economically valued by the advertising sponsor for video posting by individuals, it becomes possible to assist the video content creator with a part of the production cost. The present invention is an invention that can be put into practical use for the first time in making a long tail in the sale of moving images as a product, and can greatly contribute to the development of industry in this field.

  The present invention can be applied not only to moving images but also to content with digitized movement such as game screens, scrollable maps, and Google Street View (registered trademark). In addition, the notification information is not limited to advertisements but can be widely used for local notifications. In addition, the content and link information is not limited to a personal computer, but includes a television receiver that is not connected to a network, a television receiver that can be connected to a network, a portable information terminal, a mobile phone, and the like. The present invention can also be used to sell moving images. That is, for example, the advertisement is accessed from the link information attached to the trial listening video, whereby the purchase fee is discounted or made free.

  Recognize images of articles and people that appear in the video individually, and display notification information matching each of them in the link information display area (in character strings and images related to the images) Is also feasible. Also, for example, it is possible to design the television receiver so that the link information display area of the television receiver is hidden and linked with the link information display area on the mobile phone side. This is to entertain video (including moving images of broadcasting) on the television receiver side, and to access notification information and select content on the mobile phone side (already so-called on the mobile phone while watching TV already) Because they only enjoy internet connections, they can be considered as one.) These are also within the scope of the present invention.

Explanatory drawing which shows the network structure of 1st Embodiment. Explanatory drawing which shows the hardware constitutions of a delivery server. Explanatory drawing which shows the hardware constitutions of a client computer. Explanatory drawing which shows the reception process part of a client computer. The flowchart which shows the process of a delivery server. Explanatory drawing which shows the process of an incidental information file and an address information file. Explanatory drawing which shows the produced | generated link information file. The flowchart which shows the process of a client computer. Explanatory drawing which shows the display screen of a client computer. The flowchart which shows the process of a client computer. Explanatory drawing which shows the relationship between the timeline of moving image content, and a ticker display. Explanatory drawing explaining the matching process and television screen of 2nd Embodiment. Explanatory drawing explaining the matching process of 3rd Embodiment. The flowchart which shows the process of a client computer. (A) (b) is explanatory drawing which shows the hardware constitutions of the delivery server of 4th Embodiment. The flowchart which shows the process of the delivery server of (a). The flowchart which shows the process of the delivery server of (b). (A) is explanatory drawing which shows the hardware constitutions of the delivery server of 5th Embodiment. (B) is an explanatory view showing the hardware configuration of a client computer. Explanatory drawing which shows the relationship between the produced | generated link information file of 6th Embodiment, and a television screen. The flowchart which shows the process of a delivery server. Explanatory drawing explaining the link information processing of the delivery server of 7th Embodiment. The flowchart which shows the process of the television receiver of 8th Embodiment. (A) (b) is a flowchart which shows the process of the television receiver of 9th Embodiment. Explanatory drawing which shows the reception process part of the client computer of 10th Embodiment. (A) is a flowchart showing processing of the client computer of the eleventh embodiment. (B) is a flowchart showing the processing of the client computer of the twelfth embodiment. (A) is a flowchart showing processing of a client computer of the thirteenth embodiment. (B) is a flowchart showing the processing of the client computer of the fourteenth embodiment. The flowchart which shows the process of the client computer of 15th Embodiment. The flowchart which shows the process of the client computer of 16th Embodiment. 19 is a flowchart illustrating processing of a client computer according to a seventeenth embodiment. Explanatory drawing which shows the network structure of 18th Embodiment. Explanatory drawing which shows the hardware constitutions of a relay server. The flowchart which shows the process of a relay server.

1 Distribution server 10 CPU
11 Memory 12 Hard Disk 13 Display 14 Keyboard / Mouse 15 LAN Card 16 CD-DVD Drive 17 CD-ROM
100 distribution processing unit 101 content presentation unit 102 content transmission unit 103 topic generation unit 104 link information generation unit 105 link information transmission unit 106 preference information processing unit 107 advertisement viewing number totaling unit 108 link information synthesis unit 2 OS
DESCRIPTION OF SYMBOLS 20 Distribution processing program 21 Content storage part 22 Content transmission program 23 Additional information storage part 24 Address information storage part 25 Topic generation program 26 Link information generation program 27 Link information transmission program 28 Distribution processing program 29 Topic generation program 200OS
201 reception processing program 202 content reception program 203 content display program 204 link information reception program 205 link information processing program 206 link information display program 207 WWW browser program 208 appearance position information addition program 209 distribution processing program 210 topic identification program 211 distribution processing program 212 link Information creation program 213 Link information addition program 214 Distribution processing program 215 Link information separation program 216 Link information display program 3 Client computer 30 CPU
31 Memory 32 Hard Disk 33 Display 34 Keyboard / Mouse 35 LAN Card 36 CD-DVD Drive 37 CD-ROM
300 reception processing unit 301 content reception unit 302 content display unit 303 link information reception unit 304 link information processing unit 305 link information display unit 306 WWW browser unit 307 reception processing unit 308 link information storage unit 309 link information reading unit 4 incidental information file 40 tag 41 Time marker 42 Address information file 43 Link information file 44 Hyperlink title 45 Time marker 46 URL
47-1 hyperlink title 47-2 hyperlink title 48 Timeline through which link information flows 49 subtitles 400 topics 401-1 hyperlink titles 401-2 hyperlink titles 402 frame tabs 403 topics 404 link information file 405 image attributes 406-1 Clickable image 406-2 Clickable image 407 Current presentation advertisement to link information display area T Subtitle time 5 Content display area 50 Playback start button 51 Timeline through which video plays 52 Current display 53 TV screen 54 Subtitle display section 55 Frame 6 Link information Display area 6-1 Link information display window 6-2 Link information display window 60 Mouse cursor 61 Link information display area 61-1 Link information display window 61-2 Link information display window 62 Link information table Display area 62-1 Link information display window 62-2 Link information display window 7 Relay server 70 CPU
71 Memory 72 Hard disk 73 Display 74 Keyboard / Mouse 75 LAN card 76 CD-DVD drive 77 CD-ROM
700 Distribution processing unit 701 Content transfer unit 702 Attached information extraction unit 703 Link information generation unit 704 Link information transmission unit 8 OS
80 Distribution processing program 81 Content reception program 82 Content transfer program 83 Attached information extraction program 84 Address information storage unit 85 Link information generation program 86 Link information transmission program

Claims (71)

A supplementary information storage unit for recording captions, tags, comments, and the like as supplementary information given according to the content of the video content every moment,
An address information storage unit for recording address information for obtaining notification information such as advertisements;
The incidental information in the incidental information storage unit is analyzed to obtain a plurality of topics, and the appearance position on the time axis in the content of the topic is examined to identify the appearance position of each topic to obtain the appearance position information. Topic generation means;
Link information generating means for comparing each topic with the address information in the address information storage unit, selecting address information matching each topic, and creating link information having the appearance position information;
A transmission device that transmits the link information to be displayed on the display screen of the reception side;
Link information providing device comprising: A supplementary information storage unit for recording supplementary information such as a caption, a tag, and a comment representing the content of the frame given to any one of a plurality of frames constituting the content of the video;
An address information storage unit for recording address information for obtaining notification information such as advertisements;
Analyzing the supplementary information in the supplementary information storage unit to obtain a plurality of topics, and identifying the appearance position of each topic by examining the appearance position in the content of the frame to which the supplementary information related to each topic belongs Topic generation means for obtaining appearance frame information;
Link information generating means for comparing each topic with address information in the address information storage unit, selecting address information matching each topic, and creating link information having the appearance frame information;
A transmission device that transmits the link information to be displayed on the display screen of the reception side;
Link information providing device comprising: An incidental information storage unit for recording incidental information such as captions, tags, comments, and the like representing the contents of the content given to the video content;
An address information storage unit for recording address information for obtaining notification information such as advertisements;
A topic generating means for analyzing the incidental information of the incidental information storage unit to obtain a plurality of topics, or a topic specifying means for an operator to obtain a plurality of topics from the incidental information of the incidental information storage part;
Appearance position information providing means for the operator to specify the appearance position in the content of each topic and to give the appearance position information to the topic;
Link information generating means for comparing each topic with the address information in the address information storage unit, selecting address information matching each topic, and creating link information having the appearance position information;
A transmission device that transmits the link information to be displayed on the display screen of the reception side;
Link information providing device comprising:   The link information generating means includes, in the link information, image information or moving image information for causing a display related to the link information to be displayed as an icon by a still image or a moving image on a display screen on the receiving side. The link information providing apparatus according to claim 1, claim 2, or claim 3.   The link information generation means receives selected link information by selecting link information on the display screen of the receiving side relating to each user, finds notification information related to the selected link information, and links to the notification information Information is transmitted as preference link information related to each user's preference so as to be displayed on each user's display screen by the transmission device, or the link information generation means is provided by a plurality of users. Receiving selected link information by selecting link information on each display screen, finding more selected link information selected and transmitting it to be displayed on the display screens of a plurality of users by the transmission device The link information providing apparatus according to claim 1, claim 2, or claim 3. Having supplementary information such as captions, tags, comments, etc. given according to the content of the video content from moment to moment, and address information for obtaining notification information such as advertisements,
Analyzing the incidental information to obtain a plurality of topics;
Check the appearance position on the time axis in the content of the topic and obtain the appearance position information specifying the appearance position of each topic,
Selecting address information matching each topic, and creating link information having the appearance position information;
Send this link information to be displayed on the receiver's display screen,
How to provide link information including Address information for acquiring supplementary information such as captions, tags, comments, etc., which indicate the contents of this frame, and advertisement information, etc., given to any of the frames that make up the video content And having
Analyzing the incidental information to obtain a plurality of topics;
To obtain the appearance frame information specifying the appearance position of each topic by examining the appearance position in the content of the frame to which the incidental information related to each topic belongs,
Selecting address information matching each topic, and creating link information having the appearance frame information;
Send this link information to be displayed on the receiver's display screen,
How to provide link information including Having supplementary information such as captions, tags, comments, and the like representing the content of the content given to the video content, and address information for obtaining notification information such as advertisements,
Analyzing the incidental information to obtain a plurality of topics, or an operator identifying a plurality of topics from the incidental information,
The operator specifies the appearance position in the content of each topic and gives the appearance position information to the topic,
Comparing each topic with the address information in the address information storage unit, selecting address information matching each topic, and creating link information having the appearance position information;
Send this link information to be displayed on the receiver's display screen,
How to provide link information including   The link information includes image information or moving image information for causing the display related to the link information to be displayed as a still image or moving image icon on the display screen on the receiving side. Item 9. The method for providing link information according to Item 8.   Upon receiving the selection of link information on the display screen of the receiving side relating to each user, the notice information related to this selected link information is found, and the link information to this notice information is the preference link relating to the taste of each user. Send information to be displayed on each user's display screen, or receive selection of link information on each display screen from multiple users to find more selected link information The link information providing method according to claim 6, 7, or 8, wherein the link information is transmitted so as to be displayed on a display screen of a plurality of users.   A program for causing a computer to execute the link information providing method according to any one of claims 6 to 10.   11. A computer-readable recording medium on which a program for causing a computer to execute the link information providing method according to claim 6 is recorded. A content storage system for recording video content, a link information input system for adding link information to advertisements and the like in advance to frames constituting the video, and the link information receiving side A link information transmission system that transmits the information to be displayed on the display screen of
The content storage system includes a content storage unit for recording a moving image,
The link information input system includes: a display device that displays a moving image read from the content storage unit; and a topic from a content of the frame to an arbitrary frame among a plurality of frames constituting the moving image while displaying the moving image. To enter this link information in order to find and attach link information to advertisements such as advertisements related to this topic,
And the appearance frame information indicating in which frame the topic appears, input from the input device, or the appearance position information on the time axis in the video in which the topic appears, the link information To add to the
An input device;
A link information storage unit for recording link information to which the appearance frame information or the appearance position information is added,
The link information transmission system includes a transmission device that reads link information to which appearance frame information or appearance position information is added from the link information storage unit and transmits the link information to be displayed on the display screen on the reception side,
Link information providing system characterized by A content storage system for recording video content, a link information input system for adding link information to advertisements and the like in advance to frames constituting the video, and the link information receiving side A link information transmission system that transmits the information to be displayed on the display screen of
The content storage system includes a content storage unit for recording a moving image,
The link information input system includes: a display device that displays a moving image read from the content storage unit; and a topic from a content of the frame to an arbitrary frame among a plurality of frames constituting the moving image while displaying the moving image. An input device for inputting the link information, a link information storage unit for recording the input link information, and a link information storage unit for recording the input link information. With
The display device has a pause function that pauses the display of a video at an arbitrary frame,
In the link information input system, the appearance position of the topic is the appearance frame information indicating the appearance position in the video of the frame at the position where the display of the video is paused, or the appearance position on the time axis in the video of the topic Using information to make it possible to add to the link information,
A transmission device that reads this link information from the link information storage unit and transmits the link information to be displayed on the display screen on the receiving side.
Link information providing system characterized by   The link according to claim 13 or 14, wherein the link information includes image information or moving image information for causing the link information to be displayed as a still image or moving image icon on the display screen on the receiving side. Information provision system.   A receiving device that receives selected link information indicating which link information is selected on a display screen relating to each user, and the link information input system finds notification information related to the link information related to the selected link information Link information to announcement information is transmitted as link information related to each user's preference to be displayed on each user's display screen, or which link information from each user's display screen is The link information input system includes a receiving device that receives selected link information about the selected link information. The link information input system finds notification information related to the link information related to the selected link information that is selected more frequently, and sets a plurality of link information to the notification information. The link information proposal according to claim 13 or 14, which is transmitted so as to be displayed on a display screen of a user. System. It is obtained by analyzing captions, tags, comments, etc. as incidental information given according to the content of the video content every moment, and the appearance position on the time axis in the content is specified and the appearance position A topic with information,
Address information to get notification information such as advertisements,
Link information having the appearance position information created by checking the matching of
A receiving device for receiving the moving image;
A display device for displaying a video and link information on a display screen;
A control device for the receiving device and the display device,
The control device displays the link information in a timely manner based on the appearance position information when displaying it on the moving image so that the link information can be selected by the input device and the notification information indicated by the address information can be accessed. A display device for link information characterized by the above. Search for supplementary information such as captions, tags, comments, etc. representing the contents of the frames assigned to multiple frames that make up the content of the video, and address information for obtaining notification information such as advertisements. Link information which is obtained by analyzing matching, and which is obtained by specifying appearance frame information indicating an appearance position in the content of the frame to which the incidental information belongs and to which the appearance frame information is given, and the moving image And a receiving device for receiving,
A display device for displaying a video and link information on a display screen;
A control device for the receiving device and the display device,
The control device displays the link information in a timely manner based on the appearance frame information when displaying it on the moving image so that the link information can be selected by the input device and the notification information indicated by the address information can be accessed. A display device for link information characterized by the above. It is obtained by analyzing supplementary information such as captions, tags, comments, etc. representing the content of the content given to the video content, or obtained by specifying an operator from this supplementary information, A topic in which the appearance position on the time axis in the content is specified by the operator and the appearance position information is given,
Address information to get notification information such as advertisements,
Link information having the appearance position information created by checking the matching of
A receiving device for receiving the moving image;
A display device for displaying a video and link information on a display screen;
A control device for the receiving device and the display device,
The control device displays the link information in a timely manner based on the appearance position information when displaying it on the moving image so that the link information can be selected by the input device and the notification information indicated by the address information can be accessed. A display device for link information characterized by the above.   If the link information includes image information or moving image information for displaying an icon, the control device displays a display related to the link information as an icon based on a still image or a moving image. 20. The link information display device according to claim 18 or 19.   The control device captures the entire range or a partial range of the moving image displayed on the display screen, generates an icon based on the still image or the moving image, and displays the display related to the link information with a link button that hyperlinks the icon. The link information display device according to claim 17, claim 18, or claim 19.   The link information display device according to any one of claims 17 to 21, wherein the control device enables control to apply an effect to the display related to the link information displayed on a moving image.   23. The link information display device according to claim 22, wherein the control device enables control of display transparency related to the link information.   Furthermore, a link information storage unit is provided, and the control device keeps the display related to the link information displayed on the moving image inconspicuous display such as non-display, and when there is a save command from the input device by the user, at that time The link information according to any one of claims 17 to 21, wherein the link information is stored in the link information storage unit so that it can be seen later. Display device.   The control device normally displays inconspicuous display such as non-display for the link information displayed on the moving image, and when there is a display command from the input device by the user, it displays inconspicuous at that time. The display related to the link information is prominently displayed, but at this time the display is performed with a hyperlink link button so that the notification information indicated by the address information can be accessed. The link information display device according to any one of claims 17 to 21.   The control device normally displays inconspicuous display such as non-display for the link information displayed on the moving image, and when there is a display command from the input device by the user, it displays inconspicuous at that time. The display related to the link information is prominently displayed, and at this time, this display is performed with an icon notifying that there is link information, and there is a display instruction from the input device by the user again, or The link information display device according to any one of claims 17 to 21, wherein the link information or neighboring link information including the link information is displayed in a list form by selecting the icon. .   Further, a link information storage unit is provided, and when the display command is input from the input device by the user, the control device can later view the link information at that time or the nearby link information including the link information. 27. The link information display device according to claim 25 or 26, which is stored in the link information storage unit.   The link information display device according to claim 17, further comprising a link information storage unit for storing the link information so that the link information can be seen later.   The control device, when a playback instruction for moving image content related to link information read from the link information storage unit is input from an input device by a user, the appearance position information or the appearance frame included in the link information The link information according to claim 24, 27, or 28, wherein information is used to reproduce a moving image from a set position related to the appearance information or the vicinity thereof and display it on the display screen of the display device. Display device. It is obtained by analyzing captions, tags, comments, etc. as incidental information given according to the content of the video content every moment, and the appearance position on the time axis in the video is specified and the appearance position A topic with information,
Address information to get notification information such as advertisements,
Link information having the appearance position information created by checking the matching of
The moving image is received by a receiving device,
Display video and link information on the display screen by the display device,
When the link information is displayed on the moving image so that the notification information indicated by the address information can be acquired when the link information is selected by an input device such as a mouse, the link information is timely based on the appearance position information. A display method of link information, characterized by being displayed on the screen. Searches incidental information such as tags and comments that indicate the contents of frames attached to multiple frames that make up video content, and matches them with address information to obtain notification information such as advertisements. Link information, which is obtained by analyzing, and the appearance frame information indicating the appearance position in the video of the frame to which the incidental information belongs is specified and the appearance frame information is given, and the video, Receive
Display the video and link information on the display screen,
When the link information is displayed on the moving image so that the notification information indicated by the address information can be obtained when the link information is selected by an input device such as a mouse, the link information is timely based on the appearance frame information. A display method of link information, characterized by being displayed on the screen. It is obtained by analyzing supplementary information such as captions, tags, comments, etc. representing the content of the content given to the video content, or obtained by specifying an operator from this supplementary information, The matching between the topic where the appearance position on the time axis in the video is specified by the operator and the appearance position information is given and the address information for obtaining advertisement information such as advertisements is examined. The created link information having the appearance position information and the video are received,
Display the video and link information on the display screen,
When the link information is displayed on the moving image so that the notification information indicated by the address information can be acquired when the link information is selected by an input device such as a mouse, the link information is timely based on the appearance position information. A display method of link information, characterized by being displayed on the screen.   30. The method according to claim 30, further comprising: displaying an image according to the link information as an icon by a still image or a moving image when an image file or a moving image file for displaying an icon is included in the link information. The link information display method according to claim 31 or claim 32.   When displaying the link information, capture the entire range or a partial range of the video displayed on the display screen to generate a still image or video icon, and display the link information as a hyperlink of this icon The link information display method according to claim 30, 31 or 32, comprising displaying with a button.   The link information display method according to any one of claims 30 to 34, including control for applying an effect to the display related to the link information displayed on the moving image.   36. The link information display method according to claim 35, including control of display transparency related to the link information.   The display related to the link information displayed on the video is usually made inconspicuous such as non-display, and when there is a save instruction from the input device by the user, the link information at that time or before and after including this link information 35. The link information display method according to any one of claims 30 to 34, wherein the link information is stored for later viewing.   Link information that is displayed inconspicuously at the time when the display related to the link information displayed on the video is normally inconspicuous such as non-displayed, and when there is a display command from the input device by the user In this case, the display is changed with a link button in which the icon is hyperlinked so that the display can be accessed to the notification information indicated by the address information. The link information display method according to any one of claims 30 to 34.   Link information that is displayed inconspicuously at the time when the display related to the link information displayed on the video is normally inconspicuous such as non-displayed, and when there is a display command from the input device by the user In this case, the display is changed with an icon that informs that there is link information, and there is a display instruction again from the input device by the user or selection of this icon. The link information display method according to any one of claims 30 to 34, further comprising: displaying the link information or the link information before and after the link information including the link information in a list form.   39. When there is the display command from the input device by the user, the link information at that time or the link information including the link information before and after the link information is stored for later viewing. 40. The link information display method according to claim 39.   33. The link information display method according to claim 30, 31 or 32, comprising storing the link information for later viewing.   When an instruction to reproduce the content of the moving image related to the stored link information is input from the input device by the user, the appearance information is displayed using the appearance position information or the appearance frame information included in the link information. The link information display method according to claim 37, claim 40, or claim 41, comprising playing back a moving image from a set position according to or near the set position.   When displaying the link information, if there is an overlap of the appearance position information, or if there is an overlap of the appearance frame information, a process for determining the display order or a process for determining the display position is performed. 33. The link information display method according to claim 30, 31 or 32, comprising:   When displaying the link information, the appearance position information or the appearance frame information of the continuous link information is checked, and the display time adjustment processing or the mutual display position is adjusted so that the display of the link information does not overlap each other. 33. The link information display method according to claim 30, 31 or 32, comprising performing processing.   33. The link according to claim 30, 31 or 32, wherein when the link information is selected on the display screen by an input device such as a mouse, the display of the moving image is paused. How information is displayed.   The program which makes a computer perform the link information display method of any one of Claim 30 thru | or 45.   46. A computer-readable recording medium on which a program for causing a computer to execute the link information display method according to any one of claims 30 to 45 is recorded. A relay device that relays video content that has the property of changing over time and is associated with supplementary information such as captions, tags, and comments,
Content relay means for transferring at least the main part of the content by communication so that at least the main part of the content is displayed in the content display area of the display screen of the client computer, or for sending a content transmission request from the client computer to the content transmission side; ,
The incidental information storage unit for recording the received incidental information associated with the content;
An address information storage unit for recording address information for obtaining notification information such as advertisements;
Analyzing the supplementary information in the supplementary information storage unit to obtain a plurality of topics, the appearance position of the topic on the time axis in the video, or the content of the frame to which the supplementary information related to each topic belongs Topic generation means for examining the appearance position, specifying the appearance position of each topic, and obtaining the appearance position information;
Link information for comparing each topic with address information in the address information storage unit, selecting address information matching each topic, and creating link information having the appearance position information or the appearance frame information Generating means;
A transmission device that transmits the link information to be displayed on the display screen of the reception side;
Link information providing device comprising: A relay method for relaying video content, which has the property of changing over time and has associated information such as captions, tags, comments, etc.
Transferring at least the main part of the content by communication so that it is displayed in the content display area of the display screen of the client computer, or causing the content sending side to issue a content transmission request from the client computer,
Have address information to get advertisement information such as advertisements,
Obtaining incidental information associated with the content;
Analyzing this incidental information to obtain multiple topics, and examining the appearance position of the topic on the time axis in the video, or the appearance position in the content of the frame to which the incidental information related to each topic belongs To identify the appearance position of each topic and obtain the appearance position information,
Comparing each topic with the address information, selecting address information matching each topic, and creating link information having the appearance position information or having the appearance frame information;
Send this link information to be displayed on the receiver's display screen,
How to provide link information including   The link information according to claim 49, wherein the link information includes image information or moving image information for causing a display related to the link information to be displayed with a still image or moving image icon on a display screen on a receiving side. How to provide.   Upon receiving selection of link information on the display screen of the receiving side relating to each user, finding the notice information related to this selected link information, and linking the link information to this notice information to the preference of each user Send information to be displayed on each user's display screen, or receive selection of link information on each display screen from multiple users to find more selected link information The link information providing method according to claim 49, comprising transmitting the information so as to be displayed on a display screen of a plurality of users.   52. A program for causing a computer to execute the link information providing method according to any one of claims 49 to 51.   52. A computer-readable recording medium on which a program for causing a computer to execute the link information providing method according to any one of claims 49 to 51 is recorded. Sends link information for obtaining notification information such as advertisements to be displayed in accordance with the display of the content of the video, receives the video and the link information, displays the video on the display screen of the display device, and links A system for displaying information on the video,
On the sending side:
A supplementary information storage unit for recording captions, tags, comments, and the like as supplementary information given according to the content of the video content every moment,
An address information storage unit for recording address information for obtaining notification information such as advertisements;
The incidental information in the incidental information storage unit is analyzed to obtain a plurality of topics, and the appearance position on the time axis in the content of the topic is examined to identify the appearance position of each topic to obtain the appearance position information. Topic generation means;
Link information generating means for comparing each topic with the address information in the address information storage unit, selecting address information matching each topic, and creating link information having the appearance position information;
Link information transmitting means for transmitting the link information so as to be displayed on the display screen of the receiving side;
On the receiving side:
On the display screen of the display device,
In addition to displaying the video display area to display the received video,
When displaying on the video so that the received link information can be selected by the input device and the notification information indicated by the address information can be accessed, it is displayed in a timely manner based on the appearance position information.
Video and link information display means;
A link information transmission / reception system. Sends link information for obtaining notification information such as advertisements to be displayed in accordance with the display of the content of the video, receives the video and the link information, displays the video on the display screen of the display device, and links A system for displaying information on the video,
On the sending side:
A supplementary information storage unit for recording supplementary information such as a caption, a tag, and a comment representing the content of the frame given to any one of a plurality of frames constituting the content of the video;
An address information storage unit for recording address information for obtaining notification information such as advertisements;
Analyzing the supplementary information in the supplementary information storage unit to obtain a plurality of topics, and identifying the appearance position of each topic by examining the appearance position in the content of the frame to which the supplementary information related to each topic belongs Topic generation means for obtaining appearance frame information;
Link information generating means for comparing each topic with address information in the address information storage unit, selecting address information matching each topic, and creating link information having the appearance frame information;
On the receiving side and the link information transmitting means that transmits this link information to be displayed on the display screen of the receiving side:
On the display screen of the display device,
In addition to displaying the video display area to display the received video,
When displaying on the video so that the received link information can be selected by the input device and the notification information indicated by the address information can be accessed, it is displayed in a timely manner based on the appearance position information.
Video and link information display means;
A link information transmission / reception system. Sends link information for obtaining notification information such as advertisements to be displayed in accordance with the display of the content of the video, receives the video and the link information, displays the video on the display screen of the display device, and links A system for displaying information on the video,
On the sending side:
An incidental information storage unit for recording incidental information such as captions, tags, comments, and the like representing the contents of the content given to the video content;
An address information storage unit for recording address information for obtaining notification information such as advertisements;
A topic generating means for analyzing the incidental information of the incidental information storage unit to obtain a plurality of topics, or a topic specifying means for an operator to obtain a plurality of topics from the incidental information of the incidental information storage part;
Appearance position information giving means for assigning appearance position information to a topic by an operator specifying the appearance position in the content of each topic;
Link information generating means for comparing each topic with the address information in the address information storage unit, selecting address information matching each topic, and creating link information having the appearance position information;
Link information transmitting means for transmitting the link information so as to be displayed on the display screen of the receiving side;
On the receiving side:
On the display screen of the display device,
In addition to displaying the video display area to display the received video,
When displaying on the video so that the received link information can be selected by the input device and the notification information indicated by the address information can be accessed, it is displayed in a timely manner based on the appearance position information.
Video and link information display means;
A link information transmission / reception system.   The link information generating means includes, in the link information, image information or moving image information for causing a display related to the link information to be displayed as an icon by a still image or a moving image on a display screen on the receiving side. 57. The link information transmission / reception system according to claim 54, 55, or 56.   The link information generation means receives selected link information by selecting link information on the display screen of the receiving side relating to each user, finds notification information related to the selected link information, and links to the notification information Information is transmitted as preference link information related to each user's preference so as to be displayed on the display screen of each user by the link information transmitting means, or the link information generating means includes a plurality of users. In response to selection link information obtained by selecting link information on each display screen, the selection link information selected more frequently is found and displayed on the display screens of a plurality of users by the link information transmission means. 57. The link information transmission / reception system according to claim 54, 55, or 56, wherein the transmission / reception system transmits the link information as described above.   The moving image and link information display means, when image information or moving image information for displaying an icon is included in the link information, displays the link information as a still image or moving image icon. 57. The link information transmission / reception system according to claim 54, 55, or 56.   The moving image and link information display means captures the entire range or a partial range of the moving image displayed on the display screen to generate an icon by a still image or a moving image, and displays the link information as a hyperlink of the icon. 57. The link information transmission / reception system according to claim 54, 55 or 56, which is displayed by a link button.   The moving image and link information display means enables control to apply an effect to the display related to the link information displayed on the moving image, according to any one of claims 54 to 56 and 59 to 60. A link information transmission / reception system according to claim 1.   62. The link information transmission / reception system according to claim 61, wherein said moving image and link information display means enables control of display transparency relating to said link information.   Further, a link information storage unit is provided on the receiving side, and the moving image and link information display means sets the display related to the link information displayed on the moving image to an inconspicuous display such as non-display, and a storage command from the input device by the user When there is a link information, the link information at that time or nearby link information including the link information is stored in the link information storage unit so as to be seen later. Item 61. The link information transmission / reception system according to any one of Items 59 and 60.   The moving image and link information display means displays the display related to the link information displayed on the moving image, usually inconspicuous display such as non-display, and when there is a display command from the input device by the user, at that time The display related to the link information that is inconspicuous is changed so that the display is conspicuous. At this time, in order to access the notification information indicated by the address information, the link in which the icon is hyperlinked is displayed. The link information transmission / reception system according to any one of claims 54 to 56, 59, and 60, which is performed by a button.   The moving image and link information display means displays the display related to the link information displayed on the moving image, usually inconspicuous display such as non-display, and when there is a display command from the input device by the user, at that time The display related to the link information that is displayed inconspicuously is changed so that it is conspicuous. At this time, this display is performed with an icon indicating that there is link information, and the display is again displayed by the user from the input device. The link information or the nearby link information including the link information is displayed in a list form according to the presence of an instruction or selection of this icon. 60. The link information transmission / reception system according to any one of 60.   Further, a link information storage unit is provided on the receiving side, and when there is the display command from the input device by the user, the moving image and link information display means displays the link information at that time or nearby link information including this link information. 66. The link information transmission / reception system according to claim 64 or 65, wherein the link information storage unit stores the link information so as to be seen later.   57. The link information transmitting / receiving system according to claim 54, 55, or 56, further comprising a link information storage unit for storing the link information so that the link information can be seen later.   The moving image and link information display means, when a reproduction instruction of moving image content related to the link information read from the link information storage unit is input from an input device by the user, the appearance position information included in the link information Alternatively, according to Claim 63, 66, or 67, wherein the appearance frame information is used to reproduce a moving image from a set position related to the appearance information or the vicinity thereof and display it on the display screen of the display device. The link information transmission / reception system described.   The moving image and link information display means, when displaying the link information, when there is an overlap of the appearance position information, or when there is an overlap of the appearance frame information, a process of determining the display order 57. The link information transmission / reception system according to claim 54, 55, or 56, wherein a process for determining a position for displaying the information is displayed.   When displaying the link information, the moving image and link information display means checks the appearance position information or the appearance frame information of continuous link information, and adjusts the display time so that the display of the link information does not overlap each other. 57. The link information transmission / reception system according to claim 54, 55, or 56, which performs a process of adjusting display positions of each other.   The video and link information display means is configured to pause display of the video when link information is selected on the display screen by an input device such as a mouse. 55. The link information transmission / reception system according to claim 55 or 56.

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