CN104349214A - Video playing method and device - Google Patents

Video playing method and device Download PDF

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Publication number
CN104349214A
CN104349214A CN201310342225.0A CN201310342225A CN104349214A CN 104349214 A CN104349214 A CN 104349214A CN 201310342225 A CN201310342225 A CN 201310342225A CN 104349214 A CN104349214 A CN 104349214A
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CN
China
Prior art keywords
video
prestored
user
scope
main information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
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CN201310342225.0A
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Chinese (zh)
Inventor
费俊明
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Oak Pacific Interactive Technology Development Co Ltd
Original Assignee
Beijing Oak Pacific Interactive Technology Development Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
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Application filed by Beijing Oak Pacific Interactive Technology Development Co Ltd filed Critical Beijing Oak Pacific Interactive Technology Development Co Ltd
Priority to CN201310342225.0A priority Critical patent/CN104349214A/en
Publication of CN104349214A publication Critical patent/CN104349214A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/422Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65Transmission of management data between client and server
    • H04N21/658Transmission by the client directed to the server
    • H04N21/6587Control parameters, e.g. trick play commands, viewpoint selection

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The embodiments of the invention relate to a video playing method and a device. The method comprises the steps: when a first video is played, detecting the operation of a user aiming at the content of the first video; determining whether the operation is matched with operation pre-stored for the first video or not; judging whether to stop playing the first video or not according to a matching result. According to the embodiments of the invention, waste of resources can be avoided, the user can be promoted to positively and actively understand the first video, and the video delivery rate is increased.

Description

Video broadcasting method and equipment
Technical field
Embodiments of the invention relate generally to the communications field, more specifically, relate to video broadcasting method and equipment.
Background technology
At present, with Asymmetrical Digital Subscriber Line (Asymmetrical Digital Subscriber Line, referred to as ADSL) for the cable communicating technology of representative and with Wideband Code Division Multiple Access (WCDMA) access (Wideband Code Division Multiple Access, referred to as WCDMA), Time division multiple access (Time Division-Synchronous Code Division Multiple Access, referred to as TD-SCDMA) and CDMA2000 be that the G mobile communication (referred to as 3G) of representative is able to fast development.Communication network based on these technology is widely applied.
Meanwhile, network of relation application is also making constant progress.Such as, people are more prone to use the video application in the terminal of such as desktop computer and mobile phone via above-mentioned communication network viewing video.But when this video playback, usually automatically can intercut other video of such as bumper advertisements, these bumper advertisements need the tens seconds time do not waited to a few minutes usually.
But, repeatedly there is bumper advertisements when user watches video, even repeatedly occur identical bumper advertisements when user watches different video, this is on the one hand a kind of wasting of resources for the businessman of throwing in advertisement, user also may be caused to dislike on the other hand, cause harmful effect to this businessman in user's image in the heart, reduce video and send to rate.
Summary of the invention
In view of recurrent identical bumper advertisements during viewing video causes the wasting of resources and video sends to the low problem of rate, the present invention proposes a kind of video broadcasting method and equipment.
According to an aspect of the present invention, provide a kind of video broadcasting method, comprising: when broadcasting the first video, detect the operation of user for the content of described first video; Determine whether described operation mates with the operation prestored for described first video; And determine whether to stop playing described first video according to matching result.
In one embodiment, detection user comprises for the operation of the content of described first video: detect described user by the position of the pointer movement of the first input equipment to the main information in described first video indicating described user to determine.
In one embodiment, determine that whether described operation mates with the operation prestored for described first video to comprise: determine that the position of described pointer is whether in the scope of the main information prestored for described first video.
In one embodiment, determine that whether described operation mates with the operation prestored for described first video also to comprise: determine whether the position of described pointer stops exceeding the time threshold preset in the scope of the main information prestored for described first video.
In one embodiment, detect user to comprise for the operation of the content of described first video: the movement locus detecting the main information in described first video that described user determines around described user via its limbs or the second input equipment.
In one embodiment, determine that whether described operation mates with the operation prestored for described first video to comprise: the scope that overlaps determining scope that described movement locus surrounds and the scope of the main information prestored for described first video; Determine first ratio of described coincidence scope in the scope of the main information prestored for described first video; And determine whether described first ratio is greater than the first proportion threshold value preset.
In one embodiment, determine that whether described operation mates with the operation prestored for described first video also to comprise: determine described second ratio of scope in the scope that described movement locus surrounds that overlap; And determine whether described second ratio is less than the second proportion threshold value preset.
In one embodiment, before determining that whether described operation mates with the operation prestored for described first video, described method also comprises: obtain the operation prestored for described first video from the server end belonging to described first video.
In one embodiment, after described first video is play in stopping, described method also comprises: play the second video.
According to the another aspect of the embodiment of the present invention, provide a kind of video playback apparatus, comprising: checkout gear, for when broadcasting the first video, detect the operation of user for the content of described first video; Determining device, for determining whether described operation mates with the operation prestored for described first video; And decision maker, stop playing described first video for determining whether according to matching result.
Will be understood that by hereafter describing in detail, according to embodiments of the invention, user can represent the degree of understanding of this user for this first video at least partly for the operation of the content of this first video, stop playing this first video when this degree of understanding reaches the standard (namely this operation is mated with the operation prestored for this first video) preset, both the wasting of resources can be avoided, user can be impelled again positively to understand this first video, improve video and send to rate.
Accompanying drawing explanation
By reference to accompanying drawing reading detailed description hereafter, the above-mentioned and other objects, features and advantages of the embodiment of the present invention will become easy to understand.In the accompanying drawings, show some embodiments of the present invention by way of example, and not by way of limitation, wherein:
Fig. 1 is the flow chart of diagram according to the video broadcasting method 100 of the embodiment of the present invention;
Fig. 2 is the block diagram of diagram according to the video playback apparatus 200 of the embodiment of the present invention; And
Fig. 3 is the block diagram that diagram is applicable to the computer system 300 for putting into practice the embodiment of the present invention.
In various figures, identical or corresponding label represents identical or corresponding part.
Embodiment
Some exemplary embodiments below with reference to the accompanying drawings describe principle of the present invention and spirit.Should be appreciated that providing these embodiments is only used to enable those skilled in the art understand better and then realize the present invention, and not limit the scope of the invention by any way.
It should be noted that, although thought of the present invention may be described in reference video website in the following description, but the embodiment of the present invention is equally applicable to other website (such as, the website such as blog, microblogging, BBS, zone of discussion), no matter be known or appearance in the future at present.Scope of the present invention is unrestricted in above-mentioned.
Fig. 1 is the flow chart of diagram according to the video broadcasting method 100 of the embodiment of the present invention.Should be appreciated that the step of the method 100 shown in Fig. 1 is only the object for explanation.Such as, method 100 can comprise additional and/or alternative step.Method 100 comprises following step S102 to step S106 after starting.
Step S102, when broadcasting the first video, detects the operation of user for the content of this first video.
Step S104, determines whether this operation mates with the operation prestored for this first video.
Step S106, determines whether to stop playing this first video according to matching result.
Usually, when broadcasting the first video, user may make various operation, such as, watch while rotary head chat, completely do not watch and from this first video switch to desktop or other application program, do not watch completely and leave, this can cause the wasting of resources and video to send to rate low.In the present embodiment, user can represent the degree of understanding of this user for this first video at least partly for the operation of the content of this first video, stop playing this first video when this degree of understanding reaches the standard (namely this operation is mated with the operation prestored for this first video) preset, both the wasting of resources can be avoided, user can be impelled again positively to understand this first video, improve video and send to rate.
Of course it is to be understood that embodiments of the invention can be combined with other video broadcasting method.Exemplarily, on basis of the present invention, can take computing power and the network transfer speeds of user into consideration, that selects this first video is suitable for rapid loading, the definition smoothly play and resolution, thus raising video sends to rate further.In addition, can also adopt in correlation technique and the broadcast mode that the first video playback even directly skips the first video playback is shortened for paying customer, thus avoid the wasting of resources further.
In one embodiment, user is for the position of the main information in the operation of the content of the first video can be this user by the pointer of such as mouse, the focus point of laser pen move to this first video that this user of instruction determines, and the position that wherein this user determines can represent the degree of understanding of this user for this first video.Such as, when this first video is product advertising, this main information may be the product brand, product type, the particular color of product, the given shape etc. of product that occur in this ad content; When this first video is the trailer of other video, this main information may be the title, protagonist, specific stage property, the specific story of a play or opera etc. of this other video.
Then, in this embodiment, determine position that this user determines whether in the scope of the main information prestored for this first video, wherein, the time range that such as can be occurred in this first video by product brand in advance and (such as representing with coordinate form) position range carry out storing or can in advance multiple particular color and corresponding position range thereof being carried out storing and be selected for user at the edge that this multiple particular color is presented at this first video from start to finish.
In the embodiment of the above-mentioned position determined for user, can also arrange only after the pointer of such as mouse, the focus point of laser pen are moved to a certain position and stop exceeding the time threshold (such as 0.5 second) preset by user, or can arrange only after the pointer of such as mouse, the focus point of laser pen are moved to a certain position and trigger specific keys by user, just this position is defined as the position of the main information in this first video that this user determines.Like this, user can be avoided arbitrarily to be moved by the input equipment of such as mouse, laser pen, random button and accidentally cause the result of above-mentioned coupling.
In another embodiment, user can comprise the movement locus of the main information in the first video that the pointer of such as mouse, the focus point of laser pen are determined around this user for the operation of the content of the first video, wherein this main information is similar to the above embodiments, can represent the degree of understanding of this user for this first video.It will be understood by those skilled in the art that other input equipments that can also adopt such as pen, remote controller etc., even do not adopt any input equipment and only draw a circle via user's arm and form this movement locus.Further, can use and include but not limited to that infrared lighting apparatus, touch-screen, the first-class equipment of shooting are to detect this movement locus.In addition, the movement locus formed in view of this user is not necessarily totally enclosed, and any pattern algorithm in correlation technique therefore can be used automatically to supplement complete by this movement locus, and form totally-enclosed movement locus, the embodiment of the present invention does not limit this.
Then, in this embodiment, the scope that overlaps of scope that this movement locus surrounds and the scope of the main information prestored for this first video can be determined, determine first ratio of this coincidence scope in the scope of the main information prestored for this first video and determine whether this first ratio is greater than the first proportion threshold value preset.It will be appreciated by those skilled in the art that, when this first ratio is greater than the first proportion threshold value preset, can think that the operation of this user is mated with the operation prestored for this first video and stops playing this first video, otherwise, can continue to play this first video until finish.
In addition, if this movement locus is the straight line brandishing formation via user's arm, and this passes straight through the scope of the main information prestored for this first video, then can think that the operation of this user is mated with the operation prestored for this first video and stops playing this first video.
In the embodiment of the above-mentioned scope determined for user, second ratio of this coincidence scope in the scope that this movement locus surrounds can also be determined and determine whether this second ratio is less than the second proportion threshold value preset.Like this, user can be avoided to make input equipment surround very large scope and accidentally cause the result of above-mentioned coupling.
In yet another embodiment, the operation prestored for this first video is stored in the server end belonging to this first video, and can obtain from the server end belonging to this first video the operation prestored for this first video, thus improve the accuracy of matching result.
Alternatively or additionally, after stopping broadcasting first video, the second video can also be play.It should be noted that the present invention is not intended to limit the type of this second video, that is, when this first video is product advertising, this second video can be other product advertisings, the trailer of other video or user expect the film watched or serial.
Below with reference to Fig. 2, it illustrates the block diagram of the video playback apparatus 200 according to the embodiment of the present invention.
As shown in Figure 2, according to embodiments of the invention, this video playback apparatus 200 comprises: checkout gear 202, for when broadcasting the first video, detects the operation of user for the content of this first video; Determining device 204, for determining whether this operation mates and decision maker 206 with the operation prestored for this first video, stops playing this first video for determining whether according to matching result.
According to some embodiment of the present invention, checkout gear 202 can comprise: hand position testing device, for detecting this user by the position of the pointer movement of the first input equipment to the main information in this first video indicating this user to determine.Determining device 204 can comprise: pointer position determining device, for determining that the position of this pointer is whether in the scope of the main information prestored for this first video.And then determining device 204 can also comprise: dwell time determining device, for determining whether the position of this pointer stops exceeding the time threshold preset in the scope of the main information prestored for this first video.
According to some embodiment of the present invention, checkout gear 202 can comprise: movement locus checkout gear, for detecting the movement locus of the main information in this first video that this user determines around this user via its limbs or the second input equipment.Determining device 204 can comprise: coincidence ranges determination device, for determining the scope that overlaps of scope that this movement locus surrounds and the scope of the main information prestored for this first video; First ratio-dependent device, for determining first ratio of this coincidence scope in the scope of the main information prestored for this first video; And first determining device, for determining whether this first ratio is greater than the first proportion threshold value preset.And then determining device 204 can also comprise: the second ratio-dependent device, for determining second ratio of this coincidence scope in the scope that this movement locus surrounds; And second determining device, for determining whether this second ratio is less than the second proportion threshold value preset.
According to some embodiment of the present invention, this video playback apparatus 200 can also comprise: acquisition device, for obtaining the operation prestored for this first video from the server end belonging to this first video.
According to some embodiment of the present invention, this video playback apparatus 200 can also comprise: playing device, for playing the second video.
Note, for clarity, the sub-device that optional device and each device comprise is not shown in fig. 2.But, should be appreciated that each device recorded in equipment 200 corresponds respectively to above with reference to each step in the method 100 of figure 1.Thus, above for the device that operation and the feature of method 100 description are equally applicable to equipment 200 and wherein comprise, do not repeat them here.
It is also understood that equipment 200 can profit realize in various manners.Such as, in certain embodiments, equipment 200 can utilize software and/or firmware to realize.Alternatively or additionally, equipment 200 can partially or fully realize according to hardware.Such as, equipment 200 can be implemented as integrated circuit (IC) chip or application-specific integrated circuit (ASIC) (ASIC).Equipment 200 also can be implemented as SOC (system on a chip) (SOC).Alternate manner that is known or exploitation in the future is also feasible now, and scope of the present invention is unrestricted in this regard.
Fig. 3 shows the schematic block diagram of the computer system be suitable for for putting into practice the embodiment of the present invention.As shown in Figure 3, computer system can comprise: CPU (CPU) 301, RAM (random access memory) 302, ROM (read-only memory) 303, system bus 304, hard disk controller 305, keyboard controller 306, serial interface controller 307, parallel interface controller 308, display controller 309, hard disk 310, keyboard 311, serial peripheral equipment 312, concurrent peripheral equipment 313 and display 314.In such devices, what be coupled with system bus 304 has CPU301, RAM302, ROM303, hard disk controller 305, keyboard controller 306, serialization controller 307, parallel controller 308 and display controller 309.Hard disk 310 is coupled with hard disk controller 305, keyboard 311 is coupled with keyboard controller 306, serial peripheral equipment 312 is coupled with serial interface controller 307, and concurrent peripheral equipment 313 is coupled with parallel interface controller 308, and display 314 is coupled with display controller 309.Should be appreciated that the structured flowchart described in Fig. 3 illustrates just to the object of example, instead of limitation of the scope of the invention.In some cases, can increase or reduce some equipment as the case may be.
As mentioned above, equipment 200 can be implemented as pure hardware, such as chip, ASIC, SOC etc.These hardware can be integrated in computer system 300.In addition, embodiments of the invention also can be realized by the form of computer program.Such as, the method 100 described with reference to figure 1 can be realized by computer program.This computer program can be stored in RAM304, ROM304 such as shown in Fig. 3, hard disk 310 and/or any suitable storage medium, or is downloaded to computer system 300 from suitable position by network.Computer program can comprise computer code part, and it comprises the program command that can be performed by suitable treatment facility (CPU301 such as, shown in Fig. 3).Described program command at least can comprise the instruction of the step for implementation method 100.
It should be noted that embodiments of the invention can be realized by the combination of hardware, software or software and hardware.Hardware components can utilize special logic to realize; Software section can store in memory, and by suitable instruction execution system, such as microprocessor or special designs hardware perform.Those having ordinary skill in the art will appreciate that above-mentioned equipment and method can use computer executable instructions and/or be included in processor control routine to realize, such as, on the programmable memory of mounting medium, such as read-only memory (firmware) or the data medium of such as optics or electrical signal carrier of such as disk, CD or DVD-ROM, provide such code.Equipment of the present invention and module thereof can be realized by the hardware circuit of the programmable hardware device of the semiconductor of such as very lagre scale integrated circuit (VLSIC) or gate array, such as logic chip, transistor etc. or such as field programmable gate array, programmable logic device etc., also with the software simulating performed by various types of processor, also can be realized by the combination such as firmware of above-mentioned hardware circuit and software.
The communication network mentioned in specification can comprise disparate networks, include but not limited to local area network (LAN) (" LAN "), wide area network (" WAN "), according to the network of IP agreement (such as, internet) and ad-hoc network (such as, ad hoc peer-to-peer network).
Although it should be noted that the some devices or sub-device that are referred to equipment in above-detailed, this division is only not enforceable.In fact, according to embodiments of the invention, the Characteristic and function of two or more devices above-described can be specialized in one apparatus.Otherwise, the Characteristic and function of an above-described device can Further Division for be specialized by multiple device.
In addition, although describe the operation of the inventive method in the accompanying drawings with particular order, this is not that requirement or hint must perform these operations according to this particular order, or must perform the result that all shown operation could realize expectation.On the contrary, the step described in flow chart can change execution sequence.Additionally or alternatively, some step can be omitted, multiple step be merged into a step and perform, and/or a step is decomposed into multiple step and perform.
Although describe the present invention with reference to some specific embodiments, should be appreciated that, the present invention is not limited to disclosed specific embodiment.The present invention is intended to contain the interior included various amendment of spirit and scope and the equivalent arrangements of claims.The scope of claims meets the most wide in range explanation, thus comprises all such amendments and equivalent structure and function.

Claims (10)

1. a video broadcasting method, comprising:
When broadcasting the first video, detect the operation of user for the content of described first video;
Determine whether described operation mates with the operation prestored for described first video; And
Determine whether to stop playing described first video according to matching result.
2. method according to claim 1, detection user comprises for the operation of the content of described first video: detect described user by the position of the pointer movement of the first input equipment to the main information in described first video indicating described user to determine.
3. method according to claim 2, determines that whether described operation mates with the operation prestored for described first video and comprises: determine that the position of described pointer is whether in the scope of the main information prestored for described first video.
4. method according to claim 3, determines that whether described operation mates with the operation prestored for described first video and also comprises: determine whether the position of described pointer stops exceeding the time threshold preset in the scope of the main information prestored for described first video.
5. method according to claim 1, detects user and comprises for the operation of the content of described first video: the movement locus detecting the main information in described first video that described user determines around described user via its limbs or the second input equipment.
6. method according to claim 5, determine that whether described operation mates with the operation prestored for described first video and comprise:
Determine the scope that overlaps of scope that described movement locus surrounds and the scope of the main information prestored for described first video;
Determine first ratio of described coincidence scope in the scope of the main information prestored for described first video; And
Determine whether described first ratio is greater than the first proportion threshold value preset.
7. method according to claim 6, determine that whether described operation mates with the operation prestored for described first video and also comprise:
Determine second ratio of described coincidence scope in the scope that described movement locus surrounds; And
Determine whether described second ratio is less than the second proportion threshold value preset.
8. method according to any one of claim 1 to 7, before determining that whether described operation mates with the operation prestored for described first video, described method also comprises: obtain the operation prestored for described first video from the server end belonging to described first video.
9. method according to any one of claim 1 to 7, after described first video is play in stopping, described method also comprises: play the second video.
10. a video playback apparatus, comprising:
Checkout gear, for when broadcasting the first video, detects the operation of user for the content of described first video;
Determining device, for determining whether described operation mates with the operation prestored for described first video; And
Decision maker, stops playing described first video for determining whether according to matching result.
CN201310342225.0A 2013-08-02 2013-08-02 Video playing method and device Pending CN104349214A (en)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
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Application publication date: 20150211

WD01 Invention patent application deemed withdrawn after publication