WO2017185598A1 - Information pushing method and system - Google Patents

Abstract

The invention discloses an information pushing method comprising: acquiring attribute information associated with currently displayed first display information; determining, according to the attribute information, push information; and pushing to a terminal the push information to enable the terminal to display in real time the first display information, and simultaneously display, in a preconfigured area and using an interactive method, the push information. Therefore, the embodiment of the invention can display in real time the first display information while displaying second display information, and can perform information interaction, providing a vivid and strong contrast, enhancing entertainment value when displaying the first display information and the second display information, increasing the interactive effect of displayed information, and enhancing user experience.

Description

Information push method and system Technical field

The embodiments of the present invention relate to the field of communications technologies, and in particular, to a method and system for information push.

Background technique

With the rapid development of Internet technology, people will push various information to terminals such as TVs, mobile phones or computers through the Internet. For example, various brand manufacturers push content (such as advertisements, animations, pictures, etc.) of elements such as video, audio, images, and animations to users.

Typically, the merchant may choose to push pre-generated media information (eg, advertisements, animations, pictures, etc.) to the user, such as before, after, or during a pause in playing an Internet video, or at a "fragment time" such as opening or exiting a software program. In the process of implementing the present invention, the inventors have found that at least the following problems exist in the related art: the user experience is poor due to the inappropriateness of the time, frequency, and content of the push media information.

Summary of the invention

Embodiments of the present invention provide a method and system for information push to at least partially solve the problems in the prior art.

In a first aspect, an embodiment of the present invention provides a method for information push, where the method includes:

Obtaining attribute information associated with the currently displayed first display information;

Determining push information based on attribute information;

The push information is pushed to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.

In a second aspect, an embodiment of the present invention provides a system for information push, where the system includes:

An attribute information acquiring unit, configured to acquire attribute information associated with the currently displayed first display information;

a push information determining unit configured to determine push information based on the attribute information;

The push information pushing unit is configured to push the push information to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.

In a third aspect, an embodiment of the present invention further provides a non-volatile computer storage medium storing computer-executable instructions for performing the method for pushing information of any of the above-mentioned items of the present invention.

In a fourth aspect, an embodiment of the present invention further provides an electronic device, including: at least one processor; and a memory; wherein the memory stores a program executable by the at least one processor, where the instruction is The at least one processor executes to enable the at least one processor to perform the method of any of the above-described information pushes of the present invention.

In a fifth aspect, an embodiment of the present invention further provides a computer program product, the computer program product comprising a computing program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program When the instruction is executed by the computer, the computer is caused to perform the method of pushing any of the above information.

Therefore, the present invention can display the second display information while displaying the first display information in real time by pushing the information to the terminal, and can perform information interaction, and the image is vivid and contrasted, and the second display is enhanced when the first display information is displayed. The fun of displaying information improves the interactive effect of displaying information and improves people's experience.

DRAWINGS

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly described below. It is obvious that the drawings in the following description are some embodiments of the present invention, Those skilled in the art can also obtain other drawings based on these drawings without paying any creative work.

1 is a schematic flow chart of a method for pushing information according to an embodiment of the present invention;

2 is a schematic diagram of an application scenario of first display information and push information according to an embodiment of the present invention;

FIG. 3 is a schematic diagram of an operational background configuration matched with the scenario of FIG. 2 according to an embodiment of the present invention; FIG.

FIG. 4 is a schematic diagram of still another operational background configuration matched with the scenario of FIG. 2 according to an embodiment of the present invention; FIG.

FIG. 5 is a schematic structural diagram of a system for information push according to an embodiment of the present invention; FIG.

FIG. 6 is a schematic structural diagram of a frame of an information push system according to an embodiment of the present disclosure;

FIG. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Specific embodiment

The technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the drawings in the embodiments of the present invention. It is a partial embodiment of the invention, and not all of the embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

Referring to Figure 1, there is shown a flow chart of a method of information pushing in accordance with one embodiment of the present invention.

As shown in FIG. 1, the information pushing method may include:

Step 11: The server acquires attribute information associated with the currently displayed first display information (this step will be described in detail below).

Step 12: The server determines the push information based on the attribute information.

Step 13: The server pushes the push information to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time (between a specific server and a client) The interaction will be described in detail below).

In some embodiments, the server determining the push information based on the attribute information (ie, step 12 above) may include sub-step 1 and sub-step 2. among them:

Sub-step 1: The server determines the push material associated with the second display information.

Sub-step 2: The server generates the push information based on the push material.

Specifically, the sub-step 2 may include: determining, by the server, second display information to be displayed based on the attribute information, and generating push information based on the second display information.

In the above embodiment, the server may be a device for information push, and the information display device may be, for example, a terminal having a display function such as a television, a computer, a mobile phone, or the like, which is not limited in this respect.

In the above embodiment, the first display information (which will be described in detail later) is the television program displayed at the first time (for example, 20:00). Specifically, the first display information may be, for example, a live television program displayed on a television.

In this embodiment, the second display information may be a television program displayed at a second time (eg, 20:30) after the first time (eg, 20:00), and the attribute information is a program list of the television program.

In this embodiment, the pushing information includes: pushing the material, and displaying an interactive interface of the push information in an interactive manner in a preset area while displaying the first display information in real time. Preferably, the interactive interface is a two-dimensional code.

Specifically, the push information (which will be described in detail below) may be card type information, for example, It is a shopping card for a product in a live TV show. More specifically, for example, a shopping card of a player's jersey in the playing scene of a CCTV5 live basketball game.

Therefore, the present invention can make timely and effective information related to the television program accurately displayed on the television by making card information related to the program to be played, and enhance the push information. The fun of the information has improved the interactive effect of the push information and improved the people's experience.

Referring to FIG. 2, there is shown a usage scenario diagram of first display information and second display information according to an embodiment of the present invention.

The scenario shown in Figure 2 can be used for online TV shopping. The specific scenario of the online shopping may specifically be:

At 20:00 on a weekend, a Marbury fan watched the live basketball game on the CCTV5 channel in the signal source application (which can also be the source of the program, which can be set according to actual needs). At this point, the player Marbury puts a basketball in the show, which coincides with a shopping card of the Marbury jersey popping up on the screen. As shown in Figure 2, for example, a shopping card pops up below the LeTV Super TV. The card may include a product name, a price, a picture, and a two-dimensional code for purchase, and the specific card content may be set according to requirements. At this point, the Marbury fans can use the mobile phone to scan the QR code in the shopping card, which makes it easy to buy Marbury's jersey.

Referring to FIG. 3, an operational background configuration diagram matching one of the scenarios of FIG. 2 is shown in one embodiment of the present invention.

As shown in FIG. 3, when editing an item, the background configuration may specifically be as follows:

Product ID: 1458123138

Commodity channel: own phone products

Product Name: Marbury Fan Edition jersey AAYK429-1 XX

Original price of the product: 199

Product price: 199

Product url: http://m.lemall.com/products/view/pid-1000716.html

QR code: can be generated according to the product url.

Referring to Figure 4, there is shown yet another operational background configuration diagram of the embodiment of the present invention that is compatible with the scenario of Figure 2.

As shown in FIG. 4, when editing a shopping subcard, the background configuration may be as follows:

Card ID: POP1458123709

Product: Marbury fans version of the shirt AAYK429-1XX

Permission: signal source

Channel: CCTV5

Push time: 2016-03-16 19:15

The application scenario of the present embodiment may also be to push other information about the television program, such as the identity information of the actor, the architectural history description in the program, etc., and no limitation is imposed in this respect.

In some embodiments, the information push is pushed according to a predetermined period (eg, 15 minutes) before the second display information is displayed.

Specifically, since the server is limited by the PUSH resource, the push information arrival rate (reaching the terminal) basically reaches the highest value within 15 minutes after the server sends the push message. At the same time, the server database executes the command to send a batch of PUSH requests every 15 minutes (in order to ensure that no duplication is repeated, the preferred choice here is 15 minutes). Combine the above two points. If you want to pop up the card in time (that is, push the information, specifically the shopping card), the operator must configure the card 30 minutes before the program starts (10+15=30) minutes to meet the live TV. Sexual requirements.

The server's pop-up card system is only responsible for the card configuration and pop-up. As for the user's purchase behavior after the card pops up, it can be handled by the regular order system.

In some embodiments, the card information includes at least: a name of the information, a link to the index information.

Thus, the viewer can timely know the name, index request and information link of the pop-up information while watching the TV, and can easily submit an index request and obtain information according to the information link. The pop-up screen information is simple and practical, and has a strong interaction with the TV, which improves people's experience.

In some embodiments, the above link is a two-dimensional code.

Thus, the viewer can scan the two-dimensional code with the mobile phone while watching the television, and easily complete the request for index information. The operation is simple and convenient, and the operation of the viewer's mobile phone can be fully utilized without the need to configure additional equipment.

In some embodiments, the above link comes from: an existing link to the index, or a currently compiled link. For example, the link source may be a link to a self-owned item, a product link ordered by phone, or a link to a product in LeMall, which can be ordered by scanning code.

Therefore, through all the existing links, it is easy to transplant the links of the goods from the existing mall, and the operation is simple and fast, and can meet the rapid requirement of making information cards in the process of live television broadcasting. In addition, the links can be easily replaced and satisfied. People have requirements for rapid product updates.

Thus, through the current compilation of links, individualization requirements can be met, flexibility is enhanced, and scope of application is expanded.

In some embodiments, the server may send details of the item (ie, push information) to the service terminal (ie, the client, such as LeTV Super TV) via the API. Similarly, the client can also request product details from the server.

Part of the code for the implementation of the interaction between the specific server and the client can be set as follows:

Interface path: api/v1/ShopCard/getWareInfo

Request type: GET

Request parameters (as shown in Table 1):

Field Name	type of data	Required or not	Description
wareId	String	Y	Product identification

Table 1

Returns the result (as shown in Table 2):

Field Name	type of data	Required or not	Description
wareId	String	Y	Product id
wareName	String	Y	product name
Price	Double	Y	Original price of goods
curPrice	Double	Y	Current price
phoneNum	Int	Y	Purchase phone
Icon	String	Y	product picture
wareDetailUrl	String	Y	Mall product details page

Table 2

Return result

API interactive PUSH rules (as shown in Table 3):

Push push message type (msgType)	Type description
cardList	Card list update, broadcast client

Push push message type (msgType)	Type description
popCard	Pop up card, broadcast client

table 3

The pop-up card is broadcast to the client interface, and the parameters are returned (as shown in Table 4):

Table 4

Return example

"{\"errno\":\"10000\",\"errmsg\":\"\",\"data\":{\"msgType\":\"popCard\",\"list\": [{\"cardId\":\"POP1453778671\",\"parentCardId\":\"LETV1452070774\",\"option\":\"[{\\\"options\\\":\\\" \\\\u5185\\\\u4e92\\\\u6253\\\"},{\\\"options\\\":\\\"\\\\u5feb\\\\70b9\\\\ U54c8\\\"},{\\\"options\\\":\\\"\\\\u770b\\\\u6765\\\\u662f\\\"},{\\\"options\ \\":\\\"kiosk\\\"},{\\\"options\\\":\\\"\\\\u7535\\\\u98ce\\\\6247\\\"} ,{\\\"options\\\":\\\"\\\\u6c34\\\\u7535\\\\u8d39\\\"},{\\\"options\\\":\\ \"\\\\u6c34\\\\u7535\\\\u8d39\\\"},{\\\"options\\\":\\\"we've\\\"},{\\ \"options\\\":\\\"\\\\u53d1\\\\u751f\\\"},{\\\"options\\\":\\\"323\\\"}] \",\"scope\":\"2\",\"channelId\":\"hebei\",\"pushSTime\":\"1453805400\",\"pushETime\":null}]}} "

API: The card list is broadcasted to the client interface, and the parameters are returned (as shown in Table 5):

table 5

Return example:

{\"errno\":\"10000\",\"errmsg\":\"\",\"data\":{\"msgType\":\

"cardList\",\"list\":[{\"id\":\"24826\",\"cardId\":\"LETV1450

Among them, the micro code logic can be:

The server side (Server side) writes data of products, programs, and cards through the operation background, and the UI side can request the API to return all the detailed data of the feature goods through the product ID. The server scans the database every 15 minutes and broadcasts the ejected card to be pushed to each online TV through PUSH. The UI side receives the PUSH message and parses the eject time of the product, program, and card when the network status is normal. The product information can be returned through the API request. Program information can be obtained through the station and program list. The pop-up time can be based on the system time. In this way, after the three elements of the shopping card pop-up (for example, goods, programs, and pop-ups) are all ready, the predetermined shopping card can be smoothly popped up at a predetermined time.

Through the above technical solutions, LeTV Super TV can achieve a superior user experience. Buying (popping cards) while watching is no longer just exclusive to the on-demand program, but also matching the shopping card for the live broadcast of the source. The addition of the PUSH service also allows the card to pop up without missing, repeating, and not delaying.

Relative to the operation of the server, the client receives the information pushed by the server on the client's display. The implementation shown on the interface can be:

Step 11: The server acquires attribute information (such as a program list of a television station) associated with the currently displayed first display information (for example, may be a live television program displayed on the terminal).

The specific implementation of the step may include:

The server obtains a screenshot of the currently displayed first display information (eg, a television screen with a television logo).

The server sends the acquired screenshot for identification (specifically, it can be sent to a third party to identify the TV logo in the TV screen).

The server receives the recognition result and determines the attribute information (determining the program list of the television station according to the television station logo).

Step 12: Determine second display information based on the attribute information (for example, may be a shopping card of a certain product in a live TV program. More specifically, for example, a player's jersey in a playing scene in a CCTV5 live basketball game) Shopping card). as well as

Step 13: Display the second display information in an interactive manner in the preset area while displaying the first display information in real time (the manner of interaction between the specific server and the client has been described above, and details are not described herein again). In some embodiments, the acquiring the attribute information associated with the currently displayed first display information (ie, the step 11 in FIG. 1 is specifically used in a live television program, specifically, synchronously acquiring television program information in the television) Implementations can include:

Step 1: The server acquires the station logo information of the currently played TV program.

Step 2: The server determines whether the station logo information is included in the authorized television station table.

Step 3: If yes, obtain the corresponding program list according to the station logo information.

Step 4: Pushing an index instruction to the terminal, so that the terminal displays the second display information in an interactive manner in a preset area while displaying the first display information in real time.

It should be noted that, in the method of the embodiment of the present invention, the television set should be of a limited type, and may be a conventional television set or a network television set. The above-mentioned client paired with the television set should not be limited in type, and may be a smart terminal, including a computer client or a mobile phone client paired with the television. Moreover, the above-mentioned logo information should also be of a non-limiting type, which may be the logo information of a traditional television program television station (for example, CCTV, Beijing TV station logo, etc.), or an emerging network television station that broadcasts programs in the form of a television station ( For example, the station logo of the LeTV carousel, etc., correspondingly, the program list may also be a television program timetable of the above various forms of television stations.

A method for synchronously acquiring television program information in a television set according to an embodiment of the present invention, so that a user can obtain a television program list of a currently broadcasted television station through a client synchronization, so that the user can know the television currently being played by the television. The program thus enhances the user experience.

As a preferred embodiment of the method of the embodiment of the present invention, the logo information is obtained by identifying the screenshot of the current television program.

It should be noted that the screenshot of the current TV program may be generated by a screenshot of the television itself, or may be generated by a screenshot of the television by an accessory device of the television (such as a television set-top box).

Through the method of the embodiment of the present invention, the screen mark of the current television program is determined by using the screen shot of the current television program of the television, thereby ensuring that the acquired station logo information corresponding to the current television program has high accuracy.

In some embodiments, the following sub-steps may also be included:

Sub-step 11: The server determines the introduction information of the currently played program according to the generation time of the screenshot of the screen and the playing time of each program in the program table.

Sub-step 12: The server sends the introduction information of the currently played program together with the program list to the client paired with the television.

It should be noted that the generation time of the screenshot can be determined at the time of the screenshot generation. The introduction information about the currently broadcasted program may be, but is not limited to, the name of the program currently playing the program, and the main program Want actors, program overviews, etc.

Through the method of the preferred embodiment of the present invention, the user can synchronously obtain the program list of the television program currently played by the television and the introduction information of the currently played program through the client, thereby improving the user experience.

The sub-step 11 in the preferred embodiment of the method of the embodiment of the present invention is performed, and more specifically, includes:

The program introduction information associated with the program information is pre-stored to the media asset association library. When the generation time of the screenshot is received, the currently played program is determined according to the generation time and the playback time of each program in the program table. The media asset association library is queried according to the program information of the currently played program to obtain program introduction information associated with the pre-stored program information.

By the method of the preferred embodiment, the pre-stored program introduction information is pushed to the client, and in one case, the advertisement is added to the pre-stored program introduction information, thereby achieving a certain service for the service provider. Economic benefits.

As a preferred embodiment of the method of the embodiment of the present invention, a screenshot of the current television program is identified by a remote server communicatively coupled to the television.

The step of the remote server identifying the logo information in the method of the preferred embodiment, and more specifically, includes:

Pre-stored the database of the station logo of each TV station and the corresponding logo of the logo;

A screenshot of a screen sent by a television connected to a remote server;

Analyze and obtain the logo pattern included in the above screenshot, and traverse the query of the logo database according to the logo pattern included above to determine the logo information included in the screenshot.

Compared with the work of identifying the station information in the television itself or in the TV accessory device (for example, the set top box), the remote server is used to identify the screenshot of the processing of the television program, thereby reducing the resource consumption of the television and the television accessory equipment, and ensuring The method of the embodiment of the invention does not affect the normal working operation of the television set.

As a preferred embodiment of the method of the embodiment of the present invention, the currently played program is from The signal source of the TV.

The method of the embodiment of the present invention can obtain the program information and the program introduction information of the currently broadcasted program according to the television program played by the television signal source, so that the method of the embodiment of the present invention has versatility in the field of television, and can perform the traditional The identification of the current broadcast program of TV and Internet TV.

As a preferred embodiment of the method of the embodiment of the present invention, before obtaining the logo information by identifying the screenshot of the current television program, the method further includes:

Receiving a program acquisition information synchronization request sent by the client;

In response to the synchronization acquisition request sent by the client, taking a screenshot of the screen of the currently broadcasted program of the television;

As a further optimization, the screen of the currently broadcasted program of the above television set is taken once every three seconds.

It should be explained that the preferred embodiment method can be applied to a television set or to an accessory device (e.g., a set top box) of a television set.

Through the method of the preferred embodiment, the program information and/or program introduction information of the current television program of the television is synchronously pushed for the client in real time according to the requirements of the client. Compared with televisions or televisions and accessory devices, it has been prepared to transmit program information and program introduction information on the client side, which improves the user experience and reduces the consumption of TV or TV accessory equipment resources.

As a preferred embodiment of the method of the embodiment of the present invention, the program introduction information is text, image and/or video.

The method of the embodiment of the present invention realizes diversification of the form of the program introduction information carrier. More precisely, the carrier form of the corresponding most suitable program introduction information can be determined by the program content or the program type. For example, when the program is a variety show, the program introduction information can be expressed by the carrier of the small video. When the program has a very popular artist, you can choose to add artist-related images to express the program introduction information to enhance the operator's market competitiveness.

As a preferred embodiment of the method of the embodiment of the present invention, the client is a TV remote controller.

As a further optimization, the above remote controller is a remote controller having a display screen.

Through the method of the preferred embodiment, the remote controller not only has the ordinary functions of the remote controller, but also can acquire the program information of the television program currently played by the television, and expands the use function of the remote controller.

In a specific embodiment of the method of the embodiment of the present invention, the television is a television with an organic set top box, and the client is a mobile phone client matching the set top box of the television, and each television set top box has unique address information.

When the user needs to obtain program related information played by the current television set, the user can send a synchronous acquisition program information request to the matched television set through the mobile phone client.

When receiving the above-mentioned request for synchronously acquiring program information, the television set top box may take a screenshot of the current television program and generate a current screenshot, and send the current screenshot, address information and current screenshot time to the communication connection with the television set top box. Remote server.

The remote server identifies the received current screenshot to determine the logo information included in the current screenshot. For the specific identification, refer to the previous preferred embodiment method, and thus no further details are provided herein.

The remote server may send the station logo information, the address information, and the current screenshot time to an operator server that is communicatively connected to the television. The operator server pre-stores the authorized authorized television station table of the operator, and determines the above. Whether the logo information is included in the above-mentioned authorized TV station table.

In the above-mentioned operator server, a program list corresponding to each station logo information may be pre-stored. When the confirmation station logo information is included in the authorized television station table, the corresponding program list is obtained according to the station logo information, and the address information is obtained according to the address information. The program list is sent to the set top box of the corresponding television set, and the set top box of the television forwards the program list to the mobile phone client that sends the request for synchronously acquiring the program information, and displays the program list on the mobile phone client. Further, the user can follow the above The program schedule and current play time determine the program information being played.

The operator server determines, according to the program list of the current television station logo information and the current screenshot time, the television program played by the current television set, and the program introduction information corresponding to each program under the program list is pre-stored in the operator server. The program introduction information corresponding to the television program currently played by the television set is forwarded to the matched mobile phone client via the television set top box. Thereby, the user of the television set has a better user experience. The carrier form of the program introduction information may be a text type, an image type, and/or a video type. The program introduction information is customized according to an operator and stored in the operator server, and may be determined by the operator according to the content of the program. Program introduction information. Further, the operator can add advertisements to the program introduction information to achieve certain economic benefits. In the specific embodiment, the accurate transmission of the data information between the television, the remote server and the operation server is ensured by the above unique address information, and the introduction information of the television program is displayed on the mobile phone client of the user, thereby helping the user to further Learn about the current TV shows on your TV.

Referring finally to Figure 5, there is shown a system block diagram of push information in accordance with one embodiment of the present invention.

As shown in FIG. 5, the information push system may include: an attribute information acquisition unit, a push information determination unit, and a push information push unit. among them:

The attribute information obtaining unit may be configured to acquire attribute information associated with the currently displayed first display information.

The push information determining unit may be configured to determine the push information based on the attribute information acquired by the attribute information acquiring unit. as well as

The push information pushing unit may be configured to push the push information determined by the push information determining unit to the terminal, so that the terminal displays the push information in an interactive manner in the preset area while displaying the first display information in real time.

In some optional embodiments, the push information determining unit includes: a second display information determining module and a push information generating module. among them:

The second display information determining module is configured to determine second display information to be displayed based on the attribute information acquired by the attribute information acquiring unit.

The push information generating module may be configured to generate the push information based on the second display information determined by the second display information determining module.

In some optional embodiments, the push information generating module is configured to: determine a push material related to the second display information; and generate push information based on the push material.

In some optional embodiments, the push information includes: pushing the material, and an interactive interface that interactively displays the push information in the preset area while displaying the first display information in real time.

In some optional embodiments, the interactive interface is a two-dimensional code.

In some alternative embodiments, the information push is pushed at a predetermined period prior to the second display information.

In some optional embodiments, the first display information is a television program displayed at a first time. The second display information is a television program displayed at a second time after the first time. The attribute information is a program list of a television program.

In some optional embodiments, the attribute information obtaining unit is configured to:

Get the logo information of the currently playing TV program.

Determine whether the logo information is included in the authorized TV station table.

If yes, the corresponding program list is obtained according to the station logo information.

In some optional embodiments, the push information pushing unit is configured to push an index instruction to the terminal, so that the terminal displays the second display information in an interactive manner in a preset area while displaying the first display information in real time.

Since the system for information push of the above embodiment corresponds to the function of the method of information push, the functions of the method of information push and the technical effects that can be achieved are equally applicable to the system for information push. Here, the same or related content of the two will not be described again.

In the embodiment of the present invention, a related function module can be implemented by a hardware processor.

FIG. 6 is a schematic structural diagram of a frame of an information push system according to an embodiment of the present invention. The information push system can include:

Memory for storing programs;

a processor for executing the program stored by the memory, the program causing the processor to perform the following operations:

Obtaining attribute information associated with the currently displayed first display information;

Determining push information based on the attribute information;

Pushing the push information to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.

The specific embodiments of the present invention do not limit the specific implementation of the information push system. As shown in FIG. 6, the information push system may include:

A processor, a communications interface, a memory, and a bus for communication. among them:

The processor, the communication interface, and the memory communicate with each other through the bus.

The communication interface can be used to communicate with a network element such as a client.

The processor can be used to execute a program, and specifically can perform the relevant steps in the foregoing method embodiments.

In particular, the program can include program code, the program code including computer operating instructions.

The processor may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement embodiments of the present invention.

The memory can be used to store programs. The memory may include a high speed RAM memory and may also include a non-volatile memory such as at least one disk memory. The program may be specifically configured to cause the information push device to perform the operations described above.

For the specific implementation of the steps in the program, refer to the corresponding descriptions in the corresponding steps and units in the foregoing embodiments, and details are not described herein. A person skilled in the art can clearly understand that, for the convenience and brevity of the description, the specific working process of the device described above can be referred to the corresponding process description in the foregoing method embodiments, and details are not described herein again.

In an application of the method of the embodiment of the present invention, the method of the embodiment of the present invention can be applied to a server having a television service, thereby enabling a user to synchronously acquire program related information of a television program currently being played by the television through the client. Improve the user experience.

An embodiment of the present invention provides a non-volatile computer storage medium, where the computer storage medium stores computer-executable instructions, and the computer-executable instructions may perform the method of pushing information in any of the foregoing method embodiments;

As an embodiment, the non-volatile computer storage medium of the present invention stores computer-executable instructions that are set to:

Obtaining attribute information associated with the currently displayed first display information;

Determining push information based on attribute information;

The push information is pushed to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.

As a non-volatile computer readable storage medium, can be used for storing non-volatile software programs, non-volatile computer executable programs, and modules, such as information push methods in embodiments of the present invention Corresponding program instructions/modules (for example, the attribute information acquiring unit, the push information determining unit, and the push information pushing unit shown in FIG. 5). The one or more modules are stored in the non-transitory computer readable storage medium, and when executed by the processor, perform the method of information push in any of the above method embodiments.

The non-transitory computer readable storage medium may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function; and the storage data area may store usage of the device pushed according to the information The data created, etc. Furthermore, the non-transitory computer readable storage medium may include a high speed random access memory, and may also include a nonvolatile memory such as at least one magnetic disk storage device, flash memory device, or other nonvolatile solid state storage device. In some embodiments, the non-transitory computer readable storage medium optionally includes a memory remotely disposed relative to the processor, the remote memory being connectable to the device for information push over a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The embodiment of the present invention further provides a computer program product, the computer program product comprising a calculation program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instruction is executed by the computer, causing the computer to execute the above Any method of information push.

FIG. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present invention. As shown in FIG. 7, the device includes:

One or more processors 710 and memory 720, one processor 710 is taken as an example in FIG.

The apparatus of the method of information push may further include: an input device 730 and an output device 740.

The processor 710, the memory 720, the input device 730, and the output device 740 may be connected by a bus or other means, as exemplified by a bus connection in FIG.

The memory 720 is the non-volatile computer readable storage medium described above. The processor 710 executes various functional applications and data processing of the server by running non-volatile software programs, instructions, and modules stored in the memory 720, that is, a method of implementing information push of the above method embodiments.

Input device 730 can receive input numeric or character information, as well as generate key signal inputs related to user settings and function control of the device for information push. Output device 740 can include a display Such as display devices.

The above product can perform the method provided by the embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the method provided by the embodiments of the present invention.

In one embodiment, the electronic device includes: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor, The instructions are executed by the at least one processor to enable the at least one processor to:

Obtaining attribute information associated with the currently displayed first display information;

Determining push information based on attribute information;

The push information is pushed to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.

The electronic device of the embodiment of the invention exists in various forms, including but not limited to:

(1) Mobile communication devices: These devices are characterized by mobile communication functions and are mainly aimed at providing voice and data communication. Such terminals include: smart phones (such as iPhone), multimedia phones, functional phones, and low-end phones.

(2) Ultra-mobile personal computer equipment: This type of equipment belongs to the category of personal computers, has computing and processing functions, and generally has mobile Internet access. Such terminals include: PDAs, MIDs, and UMPC devices, such as the iPad.

(3) Portable entertainment devices: These devices can display and play multimedia content. Such devices include: audio, video players (such as iPod), handheld game consoles, e-books, and smart toys and portable car navigation devices.

(4) Server: A device that provides computing services. The server consists of a processor, a hard disk, a memory, a system bus, etc. The server is similar to a general-purpose computer architecture, but because of the need to provide highly reliable services, processing power and stability High reliability in terms of reliability, security, scalability, and manageability.

(5) Other electronic devices with data interaction functions.

The device embodiments described above are merely illustrative, wherein the units or modules described as separate components may or may not be physically separate, and the components displayed as units or modules may or may not be physical units. , can be located in one place, or can be distributed to multiple network units. Some or all of the units or modules may be selected according to actual needs to achieve the objectives of the solution of the embodiment. Those of ordinary skill in the art can understand and implement without deliberate labor.

Through the description of the above embodiments, those skilled in the art can clearly understand that the embodiments can be implemented by means of software plus a necessary general hardware platform, and of course, by hardware. Based on such understanding, the above-described technical solutions may be embodied in the form of software products in essence or in the form of software products, which may be stored in a computer readable storage medium such as ROM/RAM, magnetic Discs, optical discs, etc., include instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in various embodiments or portions of the embodiments.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, and are not limited thereto. Although the present invention has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the foregoing embodiments, or equivalently replace some of the technical features. Modifications or substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the invention.

Claims (19)

1. An information push method includes:

   The server acquires attribute information associated with the currently displayed first display information;

   The server determines push information based on the attribute information;

   The server pushes the push information to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.
2. The method of claim 1, wherein the determining, by the server, the push information based on the attribute information comprises:

   Determining, by the server, second display information to be displayed based on the attribute information;

   The server generates push information based on the second display information.
3. The method of claim 2, wherein the generating, by the server, the push information based on the second display information comprises:

   The server determines a push material related to the second display information;

   The server generates the push information based on the pushed material.
4. The method of claim 3 wherein said pushing information comprises:

   The push material, and

   An interactive interface of the push information displayed in an interactive manner in a preset area while displaying the first display information in real time.
5. The method of claim 4 wherein said interactive interface is a two-dimensional code.
6. The method of claim 2, wherein the push information is pushed at a predetermined period before the second display information is displayed.
7. A method according to any one of claims 2-6, wherein

   The first display information is a television program displayed at a first time;

   The second display information is a television program displayed at a second time after the first time;

   The attribute information is a program list of a television program.
8. The method of claim 7, wherein the obtaining, by the server, the attribute information associated with the currently displayed first display information comprises:

   The server acquires station logo information of a currently broadcasted television program;

   Determining, by the server, whether the logo information is included in an authorized television station table;

   If yes, the corresponding program list is obtained according to the station logo information.
9. An information push system comprising:

   An attribute information acquiring unit, configured to acquire attribute information associated with the currently displayed first display information;

   a push information determining unit, configured to determine push information based on the attribute information;

   The push information pushing unit is configured to push the push information to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.
10. The system of claim 9, wherein the push information determining unit comprises:

    a second display information determining module, configured to determine second display information to be displayed based on the attribute information;

    The push information generating module is configured to generate push information based on the second display information.
11. The system of claim 10, wherein the push information generating module is configured to:

    Determining a push material related to the second display information;

    The push information is generated based on the push material.
12. The system of claim 11 wherein said push information comprises:

    The push material, and

    An interactive interface of the push information displayed in an interactive manner in a preset area while displaying the first display information in real time.
13. The system of claim 12 wherein said interactive interface is a two-dimensional code.
14. The system according to claim 10, wherein said push information is pushed in accordance with a predetermined period before said second display information is displayed.
15. A system according to any one of claims 10-14, wherein

    The first display information is a television program displayed at a first time;

    The second display information is a television program displayed at a second time after the first time;

    The attribute information is a program list of a television program.
16. The system of claim 15, wherein the attribute information acquisition unit is configured to:

    Obtaining the logo information of the currently broadcasted television program;

    Determining whether the logo information is included in the authorized TV station table;

    If yes, the corresponding program list is obtained according to the station logo information.
17. An electronic device comprising:

    At least one processor; and,

    a memory communicatively coupled to the at least one processor; wherein

    The memory stores instructions executable by the one processor, the instructions being executed by the at least one processor to enable the at least one processor to perform any of claims 1-8 The method described.
18. A non-transitory computer readable storage medium, wherein the non-transitory computer readable storage medium stores computer instructions for causing the computer to perform any of claims 1-8 Method.
19. A computer program product comprising a computing program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instructions are executed by a computer, causing the computer The method of any of claims 1-8 is performed.

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