CN105763951B - Advertisement cut-in method and device - Google Patents
Advertisement cut-in method and device Download PDFInfo
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- CN105763951B CN105763951B CN201410805210.8A CN201410805210A CN105763951B CN 105763951 B CN105763951 B CN 105763951B CN 201410805210 A CN201410805210 A CN 201410805210A CN 105763951 B CN105763951 B CN 105763951B
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- Prior art keywords
- play instruction
- video
- advertisement
- state value
- specific
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
Abstract
The invention discloses a kind of method and device of advertisement insertion, the method for the advertisement insertion the following steps are included: S1, in video-on-demand applications normal play video, ccf layer of the key detection module in android detects key-press event, obtains key command；S2, judge whether the key command is preset specific play instruction；S3, if so, the specific play instruction is sent to video inter-cut advertisement module；S4, video inter-cut advertisement module receive the specific play instruction and are performed corresponding processing according to the specific play instruction to the advertisement currently intercutted during video is played according to the specific play instruction.The present invention can be improved the effect of advertisement broadcasting.
Description
Technical field
The present invention relates to advertisement play-back technology field more particularly to a kind of method and devices of advertisement insertion.
Background technique
Smart television is more more and more universal at present, and carrying Android system can make television set intelligently get a promotion.Intelligence electricity
There are various video-on-demand applications, such as youku.com's Video Applications, Tencent's Video Applications or storm video application depending in.It is regarded entering
When frequency point broadcasts application plays video, operator usually breaks for commercialsy in video display process.
Play-back technology used by different video-on-demand applications is not identical, if youku.com's Video Applications are in the mistake quickly played
Cheng Zhong can first carry out player pause movement, then play out when jumping at corresponding, and Tencent's Video Applications,
When quickly playing, player pause movement is not executed, but destroys current player example, then re-creates player reality
Example, plays out when jumping at corresponding.When breaking for commercialsy in Video Applications in this way, it may appear that some problems, it is such as excellent
Cruel Video Applications can suspend the advertisement intercutted in F.F., cause advertisement to play discontinuous；Tencent's Video Applications in F.F.,
It will appear head advertisement etc., influence the result of broadcast of advertisement, the result of broadcast of advertisement is poor, and bad experience is brought to user.
Summary of the invention
It is a primary object of the present invention to solve the poor technical problem of the result of broadcast of the advertisement when quickly playing video.
To achieve the above object, the present invention provides a kind of method of advertisement insertion, the method for the advertisement insertion include with
Lower step:
S1, in video-on-demand applications normal play video, key detection module android ccf layer detect key
Event obtains key command；
S2, judge whether the key command is preset specific play instruction；
S3, if so, the specific play instruction is sent to video inter-cut advertisement module；
S4, video inter-cut advertisement module receive the specific play instruction, broadcast in video according to the specific play instruction
During putting, the advertisement currently intercutted is performed corresponding processing according to the specific play instruction.
Preferably, the step S4 includes:
S41, video inter-cut advertisement module receive the specific play instruction, the specific play instruction are converted to correspondence
State value and preservation；
S42 obtains saved state value, during video is played according to the state value, according to the state
Value performs corresponding processing the advertisement currently intercutted.
Preferably, the specific play instruction includes quick play instruction and pause play instruction, the step S42 packet
It includes:
S421 judges that the specific play instruction is quick play instruction or pause play instruction；
S422, if acquired state value is accordingly the quick play instruction, in the quick playing process of video,
The advertisement currently intercutted is hidden according to the state value；
S423, if acquired state value is accordingly the pause play instruction, in video pause, according to described
State value plays the advertisement currently intercutted.
It preferably, include: that the video inter-cut advertisement module passes through pre-registered play instruction before the step S4
Thread monitors whether the key detection module detects the specific play instruction.
In addition, to achieve the above object, the present invention also provides a kind of devices of advertisement insertion, comprising:
Key detection module, for being pressed in the ccf layer detection of android in video-on-demand applications normal play video
Key events obtain key command；Judge whether the key command is preset specific play instruction；For if so, will be described
Specific play instruction is sent to video inter-cut advertisement module；
Video inter-cut advertisement module, for receiving the specific play instruction, in video according to the specific play instruction
During broadcasting, the advertisement currently intercutted is performed corresponding processing according to the specific play instruction.
Preferably, the video inter-cut advertisement module includes:
Converting unit receives the specific play instruction for video inter-cut advertisement module, by the specific play instruction
It is converted to corresponding state value and saves；
Unit is intercutted, for obtaining saved state value, during video is played according to the state value, according to
The state value performs corresponding processing the advertisement currently intercutted.
Preferably, the specific play instruction includes quick play instruction and suspends play instruction, described to intercut unit packet
It includes:
Judgment sub-unit, for judging that the specific play instruction is quick play instruction or pause play instruction；
First son intercuts unit, if being accordingly the quick play instruction for acquired state value, in video
In quick playing process, the advertisement currently intercutted is hidden according to the state value；
Second son intercuts unit, if being accordingly the pause play instruction for acquired state value, in video
When pause, the advertisement currently intercutted is played according to the state value.
Preferably, the video inter-cut advertisement module be also used to monitor by pre-registered play instruction thread it is described by
Whether key detection module detects the specific play instruction.
A kind of method and device of advertisement insertion of the present invention, the process of the video normal play in video-on-demand applications
In, the ccf layer by key detection module in android detects key-press event, and judges whether key command is specific broadcasting
Instruction, if it is determined that specific play instruction, is sent to video inter-cut advertisement module for specific play instruction, answers in video on demand
While with being played out according to the specific play instruction, video inter-cut advertisement module is also according to the specific play instruction received
The advertisement currently intercutted is performed corresponding processing, rationalizes the broadcasting of advertisement more, such as is referred to when receiving quickly to play
When enabling, the advertisement currently intercutted is hidden, i.e., does not show or does not play advertisement, play advertisement will not discontinuously, can be improved advertisement
The effect of broadcasting.
Detailed description of the invention
Fig. 1 is the flow diagram of one embodiment of method of advertisement insertion of the present invention；
Fig. 2 is the refinement flow diagram of step S4 in Fig. 1；
Fig. 3 is the refinement flow diagram of step S42 in Fig. 2；
Fig. 4 is the functional block diagram of one embodiment of device of advertisement insertion of the present invention；
Fig. 5 is the structural schematic diagram of video inter-cut advertisement module in Fig. 4；
Fig. 6 is the structural schematic diagram that unit is intercutted in Fig. 5.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
The present invention provides a kind of method of advertisement insertion, referring to Fig.1, in one embodiment, the method packet of the advertisement insertion
It includes:
S1, in video-on-demand applications normal play video, key detection module android ccf layer detect key
Event obtains key command；
The video-on-demand applications of the present embodiment can be various video-on-demand applications, such as can be youku.com's Video Applications, rise
Interrogate Video Applications or storm video application.The video-on-demand applications of the present embodiment are preferably mounted in television set, and television set can
For the television set based on android operating system.
Wherein, during video-on-demand applications normal play video, user can pass through remote controler or television set
Front panel keys send key command to television set, which can be any key command of predetermined form, can also
To be other key commands.
S2, judge whether the key command is preset specific play instruction；
In the present embodiment, whether the received key command of key detection module judgement is that preset specific broadcasting refers to
It enables, for specific play instruction, the either front panel keys of remote controller key sending or television set are issued, the present embodiment
In by advance modify television set ccf layer keystroke handling class Phone Window Manager.java, so as to judge
Or distinguish whether it is specific play instruction or other instructions.
S3, if so, the specific play instruction is sent to video inter-cut advertisement module；
In the present embodiment, when key detection module is judged as specific play instruction, specific play instruction is sent to electricity
Depending on the video inter-cut advertisement module in machine, so that video inter-cut advertisement module specifically handles the advertisement intercutted.
In addition, if the key command that video-on-demand applications receive is other key commands in addition to specific play instruction
When, it is handled according to the process flow of normal key command.
S4, video inter-cut advertisement module receive the specific play instruction, broadcast in video according to the specific play instruction
During putting, the advertisement currently intercutted is performed corresponding processing according to the specific play instruction.
In the present embodiment, such as specific play instruction is quick play instruction, is intercutted in current time ad plug-in needs
The advertisement that operator launches, during video fast forward broadcasting or fast reverse play, if video inter-cut advertisement module receives
To fast-forward play instruction or fast reverse play instruction, then the current desired advertisement to be intercutted is hidden, does not show or do not play
Advertisement.
Certainly, the specific play instruction in the present embodiment is not limited to quick play instruction, can also be other keys
Instruction, such as play pause instruction etc..
Compared with prior art, during video normal play of the present embodiment in video-on-demand applications, by pressing
Ccf layer of the key detection module in android detects key-press event, and judges whether key command is specific play instruction, if
Key detection module is judged as specific play instruction, and specific play instruction is sent to video inter-cut advertisement module, in video point
It broadcasts using while being played out according to the specific play instruction, video inter-cut advertisement module is also according to the specific broadcasting received
Instruction performs corresponding processing the advertisement currently intercutted, and rationalizes the broadcasting of advertisement more, such as quickly broadcast when receiving
When putting instruction, the advertisement currently intercutted is hidden, i.e., does not show or does not play advertisement, play advertisement will not discontinuously, can be improved
The effect that advertisement plays.
In a preferred embodiment, as shown in Fig. 2, on the basis of the embodiment of above-mentioned Fig. 1, the step S4 packet
It includes:
S41, video inter-cut advertisement module receive the specific play instruction, the specific play instruction are converted to correspondence
State value and preservation；
S42 obtains saved state value, during video is played according to the state value, according to the state
Value performs corresponding processing the advertisement currently intercutted.
In the present embodiment, when video inter-cut advertisement module receives specific play instruction, and it is converted and saves as pair
The state value answered, if state value 01 represents fast-forward play instruction, state value 10 represents fast reverse play instruction etc..It is answered in video on demand
When with playing current video according to specific play instruction, video inter-cut advertisement module obtains saved state value, according to institute
The state value of acquisition performs corresponding processing the advertisement currently intercutted.Such as when getting the state value of quick play instruction,
Then the advertisement currently intercutted is hidden according to the state value of quick play instruction, or other energy are carried out to the advertisement currently intercutted
Enough guarantee the processing etc. for the effect that advertisement plays.
In a preferred embodiment, as shown in figure 3, on the basis of the embodiment of above-mentioned Fig. 2, the step S42 packet
It includes:
S421 judges that the specific play instruction is quick play instruction or pause play instruction, if it is quickly broadcasting
Instruction is put, then enters step S422；If it is pause play instruction, then S423 is entered step；
S422, if acquired state value is accordingly the quick play instruction, in the quick playing process of video,
The advertisement currently intercutted is hidden according to the state value；
S423, if acquired state value is accordingly the pause play instruction, in video pause, according to described
State value plays the advertisement currently intercutted.
In the present embodiment, specific play instruction is preferably quick play instruction and pause play instruction.It quickly plays and refers to
Enable includes fast-forward play instruction and fast reverse play instruction.It is fast in video when judging specific play instruction for quick play instruction
In fast playing process, video inter-cut advertisement module carries out the advertisement currently intercutted according to the corresponding state value of quick play instruction
It hides；When judging specific play instruction for pause play instruction, then in video pause, video inter-cut advertisement module is according to temporarily
Stop the corresponding state value of play instruction to continue to play the advertisement currently intercutted, rather than suspends the broadcasting of advertisement.
By taking youku.com's video-on-demand applications as an example, when receiving fast-forward play instruction or fast reverse play instructs, it is not
The advertisement currently intercutted is suspended, but directly hides or does not show advertisement, so that it will not discontinuously play, guarantees advertisement
The effect of broadcasting；And by taking Tencent's video-on-demand applications as an example, video inter-cut advertisement module receive fast-forward play instruction or
When fast reverse play instructs, head advertisement will not occur, in this way, guaranteeing the effect that advertisement plays, and be brought preferably to user
Experience.
The present embodiment has suspended the broadcasting of video when receiving pause play instruction, but the broadcasting of advertisement remains original
Broadcasting, interrupt the broadcasting of advertisement continuously not, reach better result of broadcast.
It in a preferred embodiment, include: described on the basis of the embodiment of above-mentioned Fig. 1, before the step S4
It is described whether video inter-cut advertisement module is detected by the pre-registered play instruction thread monitoring key detection module
Specific play instruction
In the present embodiment, whether video inter-cut advertisement module play instruction thread registered in advance receives specific broadcast to monitor
Instruction is put, such as quick play instruction or pause play instruction, in this way, video inter-cut advertisement module can accurately quickly
Know the current broadcast state of video.
The present invention also provides a kind of devices of advertisement insertion, as shown in figure 4, in one embodiment, the advertisement insertion
Device includes:
Key detection module 101, for being examined in the ccf layer of android in video-on-demand applications normal play video
Key-press event is surveyed, key command is obtained；Judge whether the key command is preset specific play instruction；For if so, will
The specific play instruction is sent to video inter-cut advertisement module；
Video inter-cut advertisement module 102 refers in video according to the specific broadcasting for receiving the specific play instruction
It enables during playing, the advertisement currently intercutted is performed corresponding processing according to the specific play instruction.
The video-on-demand applications of the present embodiment can be various video-on-demand applications, such as can be youku.com's Video Applications, rise
Interrogate Video Applications or storm video application.The video-on-demand applications of the present embodiment are preferably mounted in television set, and television set can
For the television set based on android operating system.
Wherein, during video-on-demand applications normal play video, user can pass through remote controler or television set
Front panel keys send key command to television set, which can be any key command of predetermined form, can also
To be other key commands.
In the present embodiment, whether the received key command of key detection module judgement is that preset specific broadcasting refers to
It enables, for specific play instruction, the either front panel keys of remote controller key sending or television set are issued, the present embodiment
In by advance modify television set ccf layer keystroke handling class Phone Window Manager.java, so as to judge
Or distinguish whether it is specific play instruction or other instructions.
In the present embodiment, when key detection module is judged as specific play instruction, specific play instruction is sent to electricity
Depending on the video inter-cut advertisement module in machine, so that video inter-cut advertisement module specifically handles the advertisement intercutted.
In addition, if the key command that video-on-demand applications receive is other key commands in addition to specific play instruction
When, it is handled according to the process flow of normal key command.
In the present embodiment, such as specific play instruction is quick play instruction, is intercutted in current time ad plug-in needs
The advertisement that operator launches, during video fast forward broadcasting or fast reverse play, if video inter-cut advertisement module receives
To fast-forward play instruction or fast reverse play instruction, then the current desired advertisement to be intercutted is hidden, does not show or do not play
Advertisement.
Certainly, the specific play instruction in the present embodiment is not limited to quick play instruction, can also be other keys
Instruction, such as play pause instruction etc..
In a preferred embodiment, as shown in figure 5, on the basis of the embodiment of above-mentioned Fig. 4, video inter-cut advertisement mould
Block 102 includes:
Converting unit 1021 receives the specific play instruction for video inter-cut advertisement module, by the specific broadcasting
Instruction is converted to corresponding state value and saves；
Unit 1022 is intercutted, for obtaining saved state value, during video is played according to the state value,
The advertisement currently intercutted is performed corresponding processing according to the state value.
In the present embodiment, when video inter-cut advertisement module receives specific play instruction, and it is converted and saves as pair
The state value answered, if state value 01 represents fast-forward play instruction, state value 10 represents fast reverse play instruction etc..It is answered in video on demand
When with playing current video according to specific play instruction, video inter-cut advertisement module obtains saved state value, according to institute
The state value of acquisition performs corresponding processing the advertisement currently intercutted.Such as when getting the state value of quick play instruction,
Then the advertisement currently intercutted is hidden according to the state value of quick play instruction, or other energy are carried out to the advertisement currently intercutted
Enough guarantee the processing etc. for the effect that advertisement plays.
In a preferred embodiment, as shown in fig. 6, the specific play instruction includes that quick play instruction and pause are broadcast
Instruction is put, on the basis of the embodiment of above-mentioned Fig. 4, intercutting unit 1022 includes: judgment sub-unit, described specific for judging
Play instruction is quick play instruction or pause play instruction；First son intercuts unit, if for acquired state value pair
Answer for the quick play instruction, then in the quick playing process of video, hidden according to the state value currently intercut it is wide
It accuses；Second son intercuts unit, if being accordingly the pause play instruction for acquired state value, in video pause
When, the advertisement currently intercutted is played according to the state value.
In the present embodiment, specific play instruction is preferably quick play instruction and pause play instruction.It quickly plays and refers to
Enable includes fast-forward play instruction and fast reverse play instruction.It is fast in video when judging specific play instruction for quick play instruction
In fast playing process, video inter-cut advertisement module carries out the advertisement currently intercutted according to the corresponding state value of quick play instruction
It hides；When judging specific play instruction for pause play instruction, then in video pause, video inter-cut advertisement module is according to temporarily
Stop the corresponding state value of play instruction to continue to play the advertisement currently intercutted, rather than suspends the broadcasting of advertisement.
By taking youku.com's video-on-demand applications as an example, when receiving fast-forward play instruction or fast reverse play instructs, it is not
The advertisement currently intercutted is suspended, but directly hides or does not show advertisement, so that it will not discontinuously play, guarantees advertisement
The effect of broadcasting；And by taking Tencent's video-on-demand applications as an example, video inter-cut advertisement module receive fast-forward play instruction or
When fast reverse play instructs, head advertisement will not occur, in this way, guaranteeing the effect that advertisement plays, and be brought preferably to user
Experience.
The present embodiment has suspended the broadcasting of video when receiving pause play instruction, but the broadcasting of advertisement remains original
Broadcasting, interrupt the broadcasting of advertisement continuously not, reach better result of broadcast.
In a preferred embodiment, the video inter-cut advertisement module 102 is also used to refer to by pre-registered broadcasting
Thread is enabled to monitor whether the key detection module detects the specific play instruction.
In the present embodiment, whether video inter-cut advertisement module play instruction thread registered in advance receives specific broadcast to monitor
Instruction is put, such as quick play instruction or pause play instruction, in this way, video inter-cut advertisement module can accurately quickly
Know the current broadcast state of video.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (4)
1. a kind of method of advertisement insertion, which is characterized in that the method for the advertisement insertion the following steps are included:
S1, in video-on-demand applications normal play video, key detection module android ccf layer detect key thing
Part obtains key command；
S2, judge whether the key command is preset specific play instruction；
S3, if so, the specific play instruction is sent to video inter-cut advertisement module；
S41, video inter-cut advertisement module receive the specific play instruction, the specific play instruction are converted to corresponding shape
State value simultaneously saves；
S421 judges that the specific play instruction is quick play instruction or pause play instruction；
S422, if acquired state value is accordingly the quick play instruction, in the quick playing process of video, according to
The state value hides the advertisement currently intercutted；
S423, if acquired state value is accordingly the pause play instruction, in video pause, according to the state
Value plays the advertisement currently intercutted.
2. such as the method for the described in any item advertisement insertions of claim 1, which is characterized in that include: institute before the step S41
It states video inter-cut advertisement module and monitors whether the key detection module detects institute by pre-registered play instruction thread
State specific play instruction.
3. a kind of device of advertisement insertion characterized by comprising
Key detection module, for detecting key thing in the ccf layer of android in video-on-demand applications normal play video
Part obtains key command；Judge whether the key command is preset specific play instruction；For if so, by described specific
Play instruction is sent to video inter-cut advertisement module；
Converting unit receives the specific play instruction for video inter-cut advertisement module, and the specific play instruction is converted
For corresponding state value and save；
Judgment sub-unit, for judging that the specific play instruction is quick play instruction or pause play instruction；
First son intercuts unit, quick in video if being accordingly the quick play instruction for acquired state value
In playing process, the advertisement currently intercutted is hidden according to the state value；
Second son intercuts unit, if being accordingly the pause play instruction for acquired state value, in video pause
When, the advertisement currently intercutted is played according to the state value.
4. such as the device of the described in any item advertisement insertions of claim 3, which is characterized in that the video inter-cut advertisement module is also
For monitoring whether the key detection module detects the specific play instruction by pre-registered play instruction thread.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410805210.8A CN105763951B (en) | 2014-12-19 | 2014-12-19 | Advertisement cut-in method and device |
| PCT/CN2014/095049 WO2016095257A1 (en) | 2014-12-19 | 2014-12-26 | Method and apparatus for advertisement spotting |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410805210.8A CN105763951B (en) | 2014-12-19 | 2014-12-19 | Advertisement cut-in method and device |
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| Publication Number | Publication Date |
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| CN105763951A CN105763951A (en) | 2016-07-13 |
| CN105763951B true CN105763951B (en) | 2019-03-12 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201410805210.8A Active CN105763951B (en) | 2014-12-19 | 2014-12-19 | Advertisement cut-in method and device |
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| CN (1) | CN105763951B (en) |
| WO (1) | WO2016095257A1 (en) |
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| CN107690081B (en) * | 2017-05-25 | 2020-07-28 | 腾讯科技（北京）有限公司 | Video playing method and device, storage medium and electronic device |
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| CN101198022B (en) * | 2007-12-26 | 2010-06-02 | 青岛海信移动通信技术股份有限公司 | Method for inter cutting video information in stream media broadcasting or buffering course |
| US8145524B2 (en) * | 2008-06-20 | 2012-03-27 | At&T Ip I, Lp | System and method for presenting prioritized advertising data during execution of video trick play command data |
| CN102630048B (en) * | 2012-03-29 | 2015-06-17 | 合一网络技术(北京)有限公司 | Media video advertisement playing method and system based on information network |
| CN103618920A (en) * | 2013-11-29 | 2014-03-05 | 乐视网信息技术（北京）股份有限公司 | Advertisement insertion method and player |
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| CN105763951A (en) | 2016-07-13 |
| WO2016095257A1 (en) | 2016-06-23 |
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