CN101034455A - Method and system for implementing online advertisement - Google Patents
Method and system for implementing online advertisement Download PDFInfo
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- CN101034455A CN101034455A CNA200610058662XA CN200610058662A CN101034455A CN 101034455 A CN101034455 A CN 101034455A CN A200610058662X A CNA200610058662X A CN A200610058662XA CN 200610058662 A CN200610058662 A CN 200610058662A CN 101034455 A CN101034455 A CN 101034455A
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Abstract
This invention opens a method and system of realization of the online advertising,it aims to solve the problem that the network side can not in accordance with the contents of voice to push the advertising issue for the client. The invention includes: A. voice flow through the client side will be transformed into text flow; B. through keyword matching, matching advertising for the described text flow; C. network side will be pushed matching advertisements to the client side for users to browse. This invention system includes: advertising calling module, advertising basement, lexical analysis module, advertising matching module, advertising push module; Aboved system also includes: speech recognition module, whish is used for voice flow gained by advertising calling module transforming into text flow; text flow memory modules for use in storage of text flow of language recognition module output, to prepare for lexical analysis module called. Through the implementation of the invention, we may push corresponding advertising to the client side, basing on the contents of the voice flow between clients altenantly.
Description
Technical field
The present invention relates to the communications field, particularly relate to a kind of method and system that realize online advertisement.
Background technology
Usually embedded online advertisement function on the present JICQ.When the needs playing advertisements, network side according to the advertisement listings of setting and according to certain rule (such as: play in turn) in advertisement base, extract ad data, and play the fixed position that is pushed on the interface of JICQ.
The advertisement that exists the user to like and dislike in the middle of the above-mentioned ad data.At present based on instantaneous communication system, utilize the chat record text message of instant messaging and in conjunction with the natural language morphology analysis methods, can analyze the keyword (being the user's interest topic) in the chat record text message, afterwards, utilize the AdWords function of search again, can realize the coupling of ad content and keyword, thereby can mask the advertisement that the user dislikes, bring better experience to the user.
Above-mentioned natural language morphology analysis methods is the software engineering of distinguishing word and define part of speech from natural language, claims participle technique again.Chinese word segmenting then is the basis of Chinese information processing system, and practical application is extremely widely arranged.From basic input system, to word processing, and phonetic synthesis, text retrieval, text classification, natural language interface, automatic abstract or the like.The market application has been moved towards in natural language lexical analysis at present from the laboratory, be extensive use of lexical analysis in the Office series of products of Microsoft
The web search business model that above-mentioned AdWords function of search is present comparative maturity. Deng.Promptly import keyword and access related ad content according to the user.
JICQ also provides the networking telephone, voice-enabled chat function usually at present, and is widely used.Based on the VoIP business, the user can pass through the networking telephone, voice-enabled chat exchanges with the Internet user or the telecommunications network audio user of the other end, even can realize the audible communication between many people (3 people or more than 3 people).
But network side can't be according to the content of voice flow, to the client push correspondent advertisement at present.Brought bad experience to the user, and advertising effect is also very influenced.
Summary of the invention
The invention provides a kind of method and system that realize online advertisement, can't be in order to solve present network side according to the content of voice flow, to the problem of client push correspondent advertisement.
The inventive method comprises:
A, will be converted to text flow through the voice flow of client;
B, the coupling by keyword are described text flow match advertisements;
C, network side arrive described client with the advertisement pushing of coupling, so that the user browses.
Described steps A is converted to text flow by speech recognition with voice flow.
Keyword described in the step B obtains from text flow.The method that described keyword obtains from text flow comprises the following steps: to decomposite noun and verb from described text flow; Filter non-advertisement word; Orientate the highest speech of the frequency of occurrences in the speech after filtering as keyword.Search contains the advertisement of described keyword in the advertisement base of network side, and is located the advertisement for being complementary with described text flow.
Keyword described in the step B is preset in the advertisement base of network side, and is associated with advertisement in the advertisement base.Default keyword is divided priority is arranged in the described advertisement base.According to described priority, one by one keyword is mated in described text flow, and locate the keyword associated advertisement that is complementary.
Network side described in the step C comprises the transmitting advertisement information of coupling to described client: the advertisement pushing of mating in the plug-in window of client, is play-overed; Perhaps, when speech business finishes, the ad storage of coupling in client, is browsed in order to the user; Perhaps, after the user confirms, the advertisement pushing of coupling in the pop-up window of client, and is play; Perhaps, with the coupling advertisement as Mail Contents, send to the user.
Online advertising system of the present invention comprises:
The advertisement calling module provides the interface between network side and the client, and obtains the voice flow of client;
Advertisement base is used for stores advertisements information;
Lexical Analysis Module is used to mate keyword;
The advertisement matching module is used for the keyword according to Lexical Analysis Module output, match advertisements from advertisement base;
The advertisement pushing module is used for the matching result according to the output of advertisement matching module, by the advertisement calling module relevant advertisements of storing in the advertisement base is pushed to client;
Sound identification module is used for the voice flow that the advertisement calling module obtains is converted to text flow;
Text flow memory modules is used for the text flow that the storaged voice identification module is exported, and calls in order to Lexical Analysis Module.
Beneficial effect of the present invention is as follows:
The inventive method utilizes existing speech recognition technology to be converted to text flow through the voice flow of client earlier; Afterwards, the coupling by keyword is described text flow match advertisements again; At last, network side arrives described client with the advertisement pushing of coupling, so that the user browses.
Enforcement by the inventive method, speech recognition technology and natural language morphology analysis methods are combined, thereby can go out the user's interest topic according to the content analysis of voice flow, and then targetedly to the client push advertisement, avoided " harassing of advertisement ", made advertising effect more remarkable.
The inventive method has adopted two kinds of methods when determining keyword.
Method one: after by speech recognition technology voice flow being converted to text flow, utilize the natural language morphology analysis methods from text flow, to obtain keyword; Afterwards, search contains the advertisement of described keyword in the advertisement base of network side, and is located the advertisement for being complementary with described text flow.Obviously,, can combine, bring income for service provider and operator with profit models such as bid ranking, click charges in this process of " search contains the advertisement of described keyword in the advertisement base "; Can play certain impetus for the web search business, also can be as a kind of and approach to cooperation web search service provider.
Method two: after by speech recognition technology voice flow being converted to text flow,, and, in described text flow, mate one by one with the priority orders of each keyword with advertisement keyword default in the advertisement base, and the keyword associated advertisement that is complementary of location.Obviously, this process of " the keyword associated advertisement that the location is complementary " can combine with profit models such as bid ranking, click charges, brings income for service provider and operator; Can play certain impetus for the web search business, also can be as a kind of and approach to cooperation web search service provider.
In order to support the inventive method, the present invention also provides a kind of online advertising system.
Description of drawings
Fig. 1 is the structural representation of system of the present invention;
Fig. 2 is the inventive method flow chart of steps.
Embodiment
In order to make the network side can be according to the content of voice flow, push correspondent advertisement to client (described client includes but not limited to instant communication client), the invention provides a kind of online advertising system, referring to shown in Figure 1, it comprises: advertisement calling module, sound identification module, text flow memory modules, Lexical Analysis Module, advertisement matching module, advertisement base that annular links to each other; Described advertisement matching module also links to each other with advertisement base by the advertisement pushing module, and described Lexical Analysis Module also links to each other with advertisement base.
Described advertisement calling module provides the interface between network side and the client, and obtains the voice flow of client.
Described sound identification module is used for by speech recognition technology, and the voice flow that the advertisement calling module is obtained is converted to text flow.
Described text flow memory modules is used for the text flow that the storaged voice identification module is exported, and calls in order to Lexical Analysis Module.
Described advertisement base is used for stores advertisements information.Described advertising message comprises ad data and advertisement keyword.
Described Lexical Analysis Module is used to mate keyword.
Described advertisement matching module is used for the keyword according to Lexical Analysis Module output, match advertisements from advertisement base.
Described advertisement pushing module is used for the matching result according to the output of advertisement matching module, by the advertisement calling module relevant advertisements of storing in the advertisement base is pushed to client.
Use said system, the invention provides a kind of method that realizes online advertisement,, comprise the following steps: referring to shown in Figure 2
S1, client output voice flow, or voice flow is imported to client.
S2, voice flow is converted to text flow.
S3, coupling keyword.
S4, match advertisements.
S5, network side with the advertisement pushing of coupling to client, client terminal playing or preserve described advertisement.
Below specifically describe the inventive method by two examples.
Method example one: from text flow, obtain keyword, finish advertisement coupling and propelling movement.
S101, client output voice flow, or voice flow is imported to client.
Based on the VoIP business, the networking telephone that the user provides by instant communication client (including but not limited to instant communication client) or voice-enabled chat function and other online users carry out speech exchange.When the user when other users give orders or instructions, its client of landing will be exported voice flow; When the user answers other user's voice, have voice flow and import the client that it lands.
S102, voice flow is converted to text flow.
The advertisement calling module obtains the voice flow of input and output client, and described voice flow is outputed to sound identification module.Sound identification module utilizes speech recognition technology, and voice flow is converted to text flow, and outputs in the text flow memory modules and store.The present built-in speech recognition engine of Microsoft among the Windows XP can be by the oral account input text, and described sound identification module can directly call the speech recognition engine of Microsoft by call function.
S103, coupling keyword.
In this example, Lexical Analysis Module is called text flow from text flow memory modules, and by the natural language morphology analysis methods text flow is carried out lexical analysis.At first from described text flow, decomposite noun and verb; Filter non-advertisement word (for example: you, I) thereafter; Keyword orientated as in the highest speech of the frequency of occurrences in the speech after will filtering at last, also can orientate the highest several speech of the frequency of occurrences in the speech after filtering as keyword.After keyword was determined, Lexical Analysis Module outputed to the advertisement matching module with it.
S104, match advertisements.
The advertisement matching module is searched for the advertisement that contains described keyword in advertisement base, and is located the advertisement for being complementary with described text flow.Afterwards, matching result is outputed to the advertisement pushing module.Described advertisement base is the advertising database with searching service, perhaps cooperates with the web search merchant, finishes and search for the advertisement that contains keyword in advertisement base.
S105, network side with the advertisement pushing of coupling to client, client terminal playing or preserve described advertisement.
The advertisement pushing module is according to described matching result, and the indication advertisement base pushes the correspondent advertisement data to the advertisement calling module, by the advertisement calling module this ad data is pushed to client again.
The mode of described propelling movement includes but not limited to following several:
The advertisement pushing of coupling in the plug-in window of client, hang is showed also and play-overed.For example: the right side window of QQ Show, the top of placing advertisement bar or bottom window.
Perhaps, when speech business finishes, the advertisement (no matter text or audio frequency) of coupling is stored in the client, browses in order to the user.For example: in user's chat record file, place.
Perhaps, after the user confirms, the advertisement pushing of coupling in the pop-up window of client, and is play.
Perhaps, the advertisement of mating is sent to the user as Mail Contents, and notify this user to receive new mail.
Method example two: predetermined keyword in advertisement base, finish advertisement coupling and propelling movement.
S201, client output voice flow, or voice flow is imported to client.(S101 is identical with step)
S202, voice flow is converted to text flow.(S102 is identical with step)
S203, coupling keyword.
In this example, Lexical Analysis Module is called text flow from text flow memory modules, and calls default advertisement keyword from advertisement base, and described advertisement keyword is associated with corresponding advertisement.
Advertisement keyword default in the advertisement base can be provided with priority, and described Lexical Analysis Module can be divided several times to access the part keyword from advertisement base, and one by one keyword be mated in described text flow according to the order of priority.Can set in advance matched rule in Lexical Analysis Module, for example: same keyword occurs more than 3 times in the described text flow, then judges coupling; Otherwise judgement does not match.
After all default keywords all mated in described text flow in the advertisement base, Lexical Analysis Module outputed to the advertisement matching module with the keyword of confirming.
S204, match advertisements.
Because described keyword is associated with corresponding advertisement, so the advertisement matching module can be according to the advertisement in the keyword correspondence match advertisements storehouse.Afterwards, the advertisement matching module outputs to the advertisement pushing module with matching result.
S205, network side with the advertisement pushing of coupling to client, client terminal playing or preserve described advertisement.(S105 is identical with step)
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (10)
1, a kind of method that realizes online advertisement is characterized in that, comprises the following steps:
A, will be converted to text flow through the voice flow of client;
B, the coupling by keyword are described text flow match advertisements;
C, network side arrive described client with the advertisement pushing of coupling, so that the user browses.
2, the method for claim 1 is characterized in that, described steps A is converted to text flow by speech recognition with voice flow.
3, the method for claim 1 is characterized in that, the keyword described in the step B obtains from text flow.
4, method as claimed in claim 3 is characterized in that, the method that described keyword obtains from text flow comprises the following steps:
-from described text flow, decomposite noun and verb;
The non-advertisement word of-filtration;
Keyword orientated as in the highest speech of the frequency of occurrences in-the speech after will filtering.
As claim 3 or 4 described methods, it is characterized in that 5, search contains the advertisement of described keyword in the advertisement base of network side, and be located advertisement for being complementary with described text flow.
6, the method for claim 1 is characterized in that, the keyword described in the step B is preset in the advertisement base of network side, and is associated with advertisement in the advertisement base.
7, method as claimed in claim 6 is characterized in that, default keyword is divided priority is arranged in the described advertisement base.
8, method as claimed in claim 7 is characterized in that, according to described priority, one by one keyword is mated in described text flow, and locatees the keyword associated advertisement that is complementary.
9, the method for claim 1 is characterized in that, network side described in the step C comprises the transmitting advertisement information of coupling to described client:
With the coupling advertisement pushing in the plug-in window of client, play-over;
Perhaps, when speech business finishes, the ad storage of coupling in client, is browsed in order to the user;
Perhaps, after the user confirms, the advertisement pushing of coupling in the pop-up window of client, and is play;
Perhaps, with the coupling advertisement as Mail Contents, send to the user.
10, a kind of online advertising system comprises:
The advertisement calling module provides the interface between network side and the client, and obtains the voice flow of client;
Advertisement base is used for stores advertisements information;
Lexical Analysis Module is used to mate keyword;
The advertisement matching module is used for the keyword according to Lexical Analysis Module output, match advertisements from advertisement base;
The advertisement pushing module is used for the matching result according to the output of advertisement matching module, by the advertisement calling module relevant advertisements of storing in the advertisement base is pushed to client;
It is characterized in that described system also comprises:
Sound identification module is used for the voice flow that the advertisement calling module obtains is converted to text flow;
Text flow memory modules is used for the text flow that the storaged voice identification module is exported, and calls in order to Lexical Analysis Module.
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| CNA200610058662XA CN101034455A (en) | 2006-03-06 | 2006-03-06 | Method and system for implementing online advertisement |
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