CN104901961A - Data pushing method, server, terminal and system - Google Patents

Data pushing method, server, terminal and system Download PDF

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Publication number
CN104901961A
CN104901961A CN201510282399.1A CN201510282399A CN104901961A CN 104901961 A CN104901961 A CN 104901961A CN 201510282399 A CN201510282399 A CN 201510282399A CN 104901961 A CN104901961 A CN 104901961A
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message
keyword
propelling data
communication
data
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CN104901961B (en
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牟仁贵
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Guangzhou Imsdk Communication Technology Co Ltd
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Guangzhou Imsdk Communication Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/40—Support for services or applications
    • H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/06—Message adaptation to terminal or network requirements
    • H04L51/063—Content adaptation, e.g. replacement of unsuitable content

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Theoretical Computer Science (AREA)
  • Library & Information Science (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the invention discloses a data pushing method. The method comprises the following steps: acquiring a communication message sent by a message sending terminal, wherein the communication message comprises the communication account and message content of a specified message receiving terminal; determining whether or not a preset keyword exists in the message content of the communication message; acquiring push data corresponding to the keyword, and marking the keyword in the communication message in the message content of the communication message; and transmitting a communication message data packet to the message receiving terminal according to the communication account of the message receiving terminal in order that the message receiving terminal displays the push data while displaying the message content according to trigger logical information after reception of the communication message data packet. The invention also discloses a data pushing server, the message receiving terminal and a data pushing system. Through adoption of the data pushing method, the data pushing server, the message receiving terminal and the data pushing system, data can be pushed in a more targeted way according to the keyword of the communication message sent by a user

Description

A kind of data push method, server, terminal and system
Technical field
The present invention relates to communication technical field, particularly relate to a kind of data push method, server, terminal and system.
Background technology
Along with the development of the communication technology, bitcom is also provided with indispensable status in the middle of the life of people, and user can be exchanged timely by bitcom.Along with bitcom is more and more used by people, in bitcom, propelling data also becomes more generally and more has market value.In prior art, the data-pushing that what most of bitcom was mainly taked is towards all users, when namely having the data needing to push, just as user's propelling data of all this software of use.So not only very large message processing load is caused to server and client side, waste a lot of Internet resources, user's also some propelling datas oneself also needed of continuous passive reception always simultaneously, cause the interference of much useless propelling data to user, Consumer's Experience is poor.
Summary of the invention
Embodiment of the present invention technical problem to be solved is, provides a kind of data push method, server and terminal, and can send the keyword of communication message according to user, propelling data more targetedly, avoids the interference to irrelevant user.
In order to solve the problems of the technologies described above, embodiments provide a kind of data push method, described method comprises:
Obtain the communication message that message transmitting terminal sends, described communication message comprises communication account number and the message content of the message sink terminal of specifying;
Detect in the message content of described communication message and whether there is default keyword;
If so, then in the propelling data storehouse of presetting, obtain the propelling data corresponding with described keyword, and in the message content of described communication message, mark the described keyword in described communication message;
Communication account according to described message sink terminal sends communication message packet to described message sink terminal, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information.
Correspondingly, the embodiment of the present invention additionally provides another kind of data push method, and described method comprises:
The communication message packet that receipt message server sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data;
Resolving described communication message packet, showing the described message content through marking described keyword;
For the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying.
Correspondingly, the embodiment of the present invention additionally provides a kind of data push server, and described server comprises:
Message capturing module, for obtaining the communication message that message transmitting terminal sends, described communication message comprises communication account number and the message content of the message sink terminal of specifying;
Keyword search module, for detect described communication message message content in whether there is default keyword;
Propelling data acquisition module, for described communication message detected message content in there is default keyword time, in the propelling data storehouse of presetting, obtain the propelling data corresponding with described keyword;
Key marker module, for marking the described keyword in described communication message in the message content of described communication message;
Message data sending module, communication message packet is sent to described message sink terminal for the communication account according to described message sink terminal, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information.
Correspondingly, the embodiment of the present invention additionally provides a kind of message sink terminal, and described terminal comprises:
Message data receiver module, for the communication message packet that receipt message server sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data;
Labeled message display module, for resolving described communication message packet, shows the described message content through marking described keyword;
Propelling data display module, for for the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying.
Correspondingly, the embodiment of the present invention additionally provides a kind of data delivery system, it is characterized in that, described system comprises:
Message transmitting terminal, for sending communication message, described communication message comprises communication account number and the message content of the message sink terminal of specifying;
Message server, for obtaining the communication message that message transmitting terminal sends, described communication message comprises communication account number and the message content of the message sink terminal of specifying; Detect in the message content of described communication message and whether there is default keyword; If so, then in the propelling data storehouse of presetting, obtain the propelling data corresponding with described keyword, and in the message content of described communication message, mark the described keyword in described communication message; Communication account according to described message sink terminal sends communication message packet to described message sink terminal, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information;
Message sink terminal, for the communication message packet that receipt message server sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data; Resolving described communication message packet, showing the described message content through marking described keyword; For the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying.
The embodiment of the present invention sends communication message packet by message server to message sink terminal, described communication message packet comprises the message content through marking described keyword, the Trigger Logic information of the propelling data that described keyword is corresponding and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, described propelling data is shown according to described Trigger Logic information, achieve the keyword sending communication message according to user, propelling data more targetedly, avoid the interference to irrelevant user, decrease server simultaneously, the information processing pressure of network and terminal.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of a kind of data push method in the embodiment of the present invention;
Fig. 2 is the schematic flow sheet of data push method in another embodiment of the present invention;
Fig. 3 is the schematic flow sheet of another kind of data push method in the embodiment of the present invention;
Fig. 4 shows the mode exemplary plot showing propelling data in message content interface in the embodiment of the present invention;
Fig. 5 is the mutual schematic diagram of a kind of data push method in the embodiment of the present invention;
Fig. 6 is the composition structural representation of a kind of data push server in the embodiment of the present invention;
Fig. 7 is the propelling data acquisition module composition structure chart of Fig. 6 in the embodiment of the present invention;
Fig. 8 is the message data sending module composition structure chart of Fig. 6 in the embodiment of the present invention;
Fig. 9 is the composition structural representation of a kind of message sink terminal in the embodiment of the present invention;
Figure 10 is the message data receiver module composition structure chart of Fig. 9 in the embodiment of the present invention;
Figure 11 is the composition structural representation of a kind of data delivery system in the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Fig. 1 is the schematic flow sheet of a kind of data push method in the embodiment of the present invention.Described method at least comprises as shown in the figure:
Step S101, obtain the communication message that message transmitting terminal sends, described communication message comprises communication account number and the message content of the message sink terminal of specifying.
Concrete, when the user of message transmitting terminal sends a communication message, described communication message can comprise communication account number and the message content of the message sink terminal of specifying, described communication message first can be sent to message server, described message server will according to the communication account in described communication message, find the information such as the network address and client at described communication account place, again according to information such as the network address at described communication account place found and clients, the message content in described communication message is sent to message sink terminal.
Step S102, determines to there is default keyword in the message content of described communication message.
Concrete, default keyword and propelling data corresponding to described keyword is had in the propelling data storehouse of presetting, after message server receives described communication message, the message content obtaining described communication message can be resolved, described message content can be split into several groups of words according to certain mode afterwards, according to the described several groups of words split out, the described default keyword whether existing and mate with at least one group of words in the described several groups of words split out is searched in described propelling data storehouse, also all keywords in described propelling data storehouse can be mated with the message content of described communication message, detect in the message content of described communication message the keyword whether existed with the keyword match in described propelling data storehouse.If existed, then illustrate and have corresponding propelling data can be pushed to message sink terminal, then perform step S103.
Step S103, obtains the propelling data corresponding with described keyword, and in the message content of described communication message, marks the described keyword in described communication message in the propelling data storehouse of presetting.
Concrete, after find the keyword mated with the message content of described communication message in step S102, can from the propelling data storehouse of presetting, find the propelling data of corresponding described default keyword further and obtain.Here propelling data can be the resource comprising the forms such as word, picture, audio frequency, video, such as news, advertisement, practical website etc.Further, described default keyword is there is in message content due to described communication message, therefore the described keyword in described message content needs to be labeled, described mark can be the different mode of underscore, dotted line, italics etc., mainly in order to make user can find that there is propelling data by described mark.Such as, described message content is " you think by air or train ", if search finds to there is " aircraft " this keyword in described propelling data storehouse, then can be plane ticket reservation web page interlinkage " http://www.dingpiao.com " by the propelling data of " aircraft " this keyword search to correspondence and obtain, then " aircraft " keyword underscore in the message content of " you think by air or train " makes a mark by described message server, becomes that " you want to sit aircraftor train ".
Step S104, communication account according to described message sink terminal sends communication message packet to described message sink terminal, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information.
Concrete, described message server, after getting described propelling data corresponding to described keyword, just sends communication message packet according to the communication account in described communication message to described message sink terminal.In described communication data packets, contain the message content through marking described keyword, namely the message content in the described communication message got in step S101, mark the form after keyword through step S103, further comprises the propelling data that the described keyword that gets in step S103 is corresponding.In addition, the Trigger Logic information of described propelling data is further comprises in described communication message packet, the effect of described Trigger Logic information is associated with described propelling data by the keyword be labeled in described message content, namely user is when operating described keyword, and described Trigger Logic information will trigger opening of the propelling data of described keyword association and show.Still with described message content for " you think by air or train " citing, " aircraft " keyword underscore in the message content of " you think by air or train " makes a mark by described message server, becomes that " you think seat aircraftor train "; and in described propelling data storehouse, find propelling data corresponding to described keyword " aircraft " be that a plane ticket subscribes web page interlinkage " http://www.dingpiao.com ", described Trigger Logic information be used for realizing when user to described keyword " aircraft" carry out clicking etc. when checking operation, open a corresponding with it plane ticket and subscribe web page interlinkage " http://www.dingpiao.com ".Then with regard to comprising, " you want to sit communication message packet described here aircraftor train ", plane ticket subscribe web page interlinkage " http://www.dingpiao.com " and " aircraft" and " http://www.dingpiao.com " between Trigger Logic information.When described message sink terminal receives described communication message packet, just described propelling data can be shown according to described Trigger Logic information while the described message content of display.
The embodiment of the present invention is by sending communication message packet to message sink terminal, described communication message packet comprises the message content through marking described keyword, the Trigger Logic information of the propelling data that described keyword is corresponding and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, described propelling data is shown according to described Trigger Logic information, achieve the keyword sending communication message according to user, propelling data more targetedly, avoid the interference to irrelevant user, decrease server simultaneously, the information processing pressure of network and terminal.
Fig. 2 is the schematic flow sheet of data push method in another embodiment of the present invention.Described method as shown in the figure in the present embodiment comprises:
Step S201, obtain the communication message that message transmitting terminal sends, described communication message comprises communication account number and the message content of the message sink terminal of specifying.
Concrete grammar is with reference to described step S101.
Step S202, determines to there is default keyword in the message content of described communication message.
Concrete grammar is with reference to described step S102.
Step S203, obtains the browsing data historical information of message sink terminal.
Concrete, the user of message sink terminal can have record by the data that described message server is browsed within the scope of certain hour, is browsing data historical information.Message server can by obtaining described browsing data historical information, the information that the user analyzing described message sink terminal often browses, thus it is interested or be accustomed to the information content of checking to obtain described user.On the other hand, described message server also can by obtaining the user right of described message sink terminal, check and analyze the described browsing data historical information of described user by the server of other application programs, thus comprehensively grasping the information content and the field of described user concern.Such as, by the analysis of the described browsing data historical information to described user, find within the scope of certain hour, described user often browses about the webpage of " car model ", video and picture, this illustrates that described user is in scope during this period of time, to about the information of " car model " interested.
Step S204, obtains the propelling data corresponding with described keyword in propelling data storehouse.
Concrete, after there is default keyword in the message content described communication message being detected in step S202, can from the propelling data storehouse of presetting, find the propelling data of corresponding described default keyword further and obtain.Here propelling data can be the resource comprising the forms such as word, picture, audio frequency, video, such as news, advertisement, practical website etc.
Step S205, according to the browsing data historical information of described message sink terminal, filters out the propelling data determining to send from described propelling data.
Concrete, the propelling data that same keyword is corresponding in propelling data storehouse may exist multiple, therefore, the propelling data that message server can analyze the interested field of described user corresponding to this keyword according to the described browsing data historical information got in step S203 further screens, and finally determines the propelling data that will send.So both can make data-pushing more accurate, also more save Internet resources.Such as, message content in the communication message that described message transmitting terminal sends is " newly having gone out a car recently ", in described default propelling data storehouse, " train ticket subscribes link ", " XX car commercial video " and " car model exhibition news " these three propelling datas have been searched according to " car " this keyword, message server can analyze the interested field of described user for " car model " according to described browsing data historical information, so filter out " car model exhibition news " as the propelling data determining to send.
Step S206, marks the described keyword in described communication message in the message content of described communication message.
Concrete, described default keyword is there is in message content due to described communication message, therefore the described keyword in described message content needs to be labeled, described mark can be the different mode of underscore, dotted line, italics etc., mainly in order to make user can find that there is propelling data by described mark.
Step S207, obtains the frequency values that described keyword occurs in preset time range, and judges that whether described frequency values is higher than the frequency threshold preset.
Concrete, the frequency values that described keyword occurs in preset time range refers to, in the time range of subscribing, and the occurrence number of keyword described in the communication message that described message server receives all users.When the number of times that described keyword occurs is many, illustrate that described keyword is mentioned by a lot of user, pay close attention to temperature very high; Otherwise, when the number of times that described keyword occurs is fewer, illustrate that described keyword is seldom mentioned, pay close attention to temperature not high.In concrete enforcement, in order to weigh the height of described frequency values, a frequency threshold can be set, by judging that whether described frequency values is higher than the frequency threshold preset, and determines the mode of propelling data.
Step S208, when described frequency values is higher than the frequency threshold preset, communication account according to described message sink terminal sends communication message packet to described message sink terminal, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information.
Concrete, when described frequency values is higher than the frequency threshold preset, the concern temperature representing described keyword is higher, at this moment described message server just adopts the mode of synchronized push, comprises the described communication message Packet Generation of the Trigger Logic information three of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data to described message sink terminal by comprising described communication message packet.Like this, when described message sink terminal receives described communication message packet, just can demonstrate the message content through marking described keyword and check the propelling data that described keyword is corresponding.So just by server resource and Resource Allocation in Networks are to paying close attention to the higher keyword of temperature timely, make data-pushing more timely, viewed possibility is larger.
Step S209, when described frequency values is lower than the frequency threshold preset, first send the message content of described communication message to described message sink terminal according to the communication account of described message sink terminal, send communication message packet afterwards, described communication message packet comprises the message content through marking described keyword, the Trigger Logic information of the propelling data that described keyword is corresponding and described propelling data, to make described message sink terminal after receiving described propelling data bag, the described message content through marking described keyword is replaced the message content of the described communication information first received, and while the described message content through marking described keyword of display, show described propelling data according to described Trigger Logic information.
Concrete, when described frequency values is lower than the frequency threshold preset, the concern temperature representing described keyword is lower, at this moment described message server just adopts the mode of asynchronous push, first send to described message sink terminal to show timely the message content of the described communication message of un-marked, do not hinder the real-time interchange of user.By the time described message server processes the tasks such as synchronized push data, during available free resource, more described communication data packets is sent to described message sink terminal.After described message sink terminal receives described communication data packets, the described message content through marking described keyword can be replaced the message content of the described communication information first received, at this moment the message content through marking described keyword after user can see renewal, also can check the propelling data that described keyword is corresponding.
The embodiment of the present invention is by sending communication message packet to message sink terminal, described communication message packet comprises the message content through marking described keyword, the Trigger Logic information of the propelling data that described keyword is corresponding and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, described propelling data is shown according to described Trigger Logic information, achieve the keyword sending communication message according to user, propelling data more targetedly, avoid the interference to irrelevant user, decrease server simultaneously, the information processing pressure of network and terminal, and be better assigned with the messaging resource of three.
Fig. 3 is the schematic flow sheet of another kind of data push method in the embodiment of the present invention.Described method as shown in the figure in the present embodiment comprises:
Step S301, the communication message packet that receipt message server sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data.
Concrete, the communication message packet that receipt message server sends, in described communication data packets, contains the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data.The described message content through marking described keyword is the form of the message content in the communication information of described message server receipt message transmitting terminal transmission through key marker; The propelling data that described keyword is corresponding, the propelling data of the correspondence that described message server is gone out by the keyword search in described message content, the propelling data determined after further or according to the browsing data historical information of the user of described message sink terminal having carried out screening; The effect of described Trigger Logic information is associated with described propelling data by the keyword be labeled in described message content, namely user is when operating described keyword, and described Trigger Logic information will trigger opening of the propelling data of described keyword association and show.Such as, " aircraft " keyword underscore in the message content of " you think by air or train " makes a mark by described message server, becomes that " you want to sit aircraftor train "; and in described propelling data storehouse, find propelling data corresponding to described keyword " aircraft " be that a plane ticket subscribes web page interlinkage " http://www.dingpiao.com ", described Trigger Logic information be used for realizing when user to described keyword " aircraft" carry out clicking etc. when checking operation, open a corresponding with it plane ticket and subscribe web page interlinkage " http://www.dingpiao.com ".Then with regard to comprising, " you want to sit communication message packet described here aircraftor train ", plane ticket subscribe web page interlinkage " http://www.dingpiao.com " and " aircraft" and " http://www.dingpiao.com " between Trigger Logic information.When receiving described communication message packet, described message sink terminal just can show described propelling data according to described Trigger Logic information while the described message content of display.
Step S302, resolves described communication message packet, shows the described message content through marking described keyword.
Concrete, after receiving described communication message packet, need to be resolved to the language message that computer can be understood, to obtain the Trigger Logic information of propelling data corresponding to the message content through marking keyword, described keyword and described propelling data.After getting the message content through marking keyword, then at message sink terminal demonstration.The described message content through marking keyword does not change the content of origination message, and the mark of described keyword does not affect the reading experience of user yet, but propelling data can be had to check further by mark reminding user again.
Step S303, for the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying.
Concrete, the keyword of described user is checked that instruction comprises and is clicked described keyword, the long operation be parked on keyword by described keyword, cursor length.When detecting that instruction checked in the keyword of above user, illustrating that user needs the propelling data checking that described keyword is corresponding, at this moment just triggering opening and showing of propelling data corresponding to described keyword according to the Trigger Logic information of described propelling data.Include the unfolding mode of propelling data in described Trigger Logic information, described propelling data will be opened according to the different unfolding mode in described Trigger Logic information, and described unfolding mode comprises opens the page, redirect website and redirect application program in application.If described unfolding mode for opening the page in application, then, when detecting that instruction checked in the keyword of user, opens described propelling data in the dialog interface that message sink terminal is current.If described unfolding mode is redirect website, the Object linking address of described redirect website will be carried in described propelling data, then when detecting that instruction checked in the keyword of user, described message sink end jumps to corresponding network address by described Object linking address, and shows described propelling data.If described unfolding mode is redirect application program, redirect interface and the mark of described application program will be carried in described propelling data, then when detecting that instruction checked in the keyword of user, described message sink end is jumped in the application program corresponding with the mark of described application program by the redirect interface of described application program, and opens described propelling data in described application program.Further, what also this several mode can be combined into described propelling data provides multiple unfolding mode.As shown in Figure 4, user have received " today by a social activity application apple Watchissued, seen and do not had " message content, when user click " apple Watch" time, the simple introduction of Apple Watch will be presented in the dialog interface of this social application by the unfolding mode opening the page in application.In addition, " access Apple official website " in described propelling data is exactly redirect website and opens the combination of applying interior page open mode, when user further carries out clicking operation to " access Apple official website ", described message sink end jumps to Apple official website by by Object linking address corresponding to " access Apple official website ".
Further, in an alternative embodiment, before step S301, described method can also comprise:
Receipt message server send communication message message content and show.
Concrete, when described message server first can send the message content of communication message, described receiving terminal will receive and shows the message content of the described communication message of unmarked described keyword.After described receiving terminal receives the described communication data packets of described message server transmission, then perform step S301 ~ step S303.
And then in this embodiment, step S302 comprises:
Resolving described communication message packet, the described message content through marking described keyword being replaced the message content of the described communication information first received.
Concrete, resolve described communication message packet, after getting the message content through marking keyword, the described message content through marking described keyword is replaced the message content of the described communication information first received, at this moment the message content through marking described keyword after user can see renewal, also can check the propelling data that described keyword is corresponding.
The communication message packet that the embodiment of the present invention is sent by receipt message server, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data; Resolving described communication message packet, showing the described message content through marking described keyword; For the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying, achieve the keyword sending communication message according to user, propelling data more targetedly, also achieve hiding propelling data, only have and just show as a user views it, avoid causing interference to user.
Fig. 5 is the mutual schematic diagram of a kind of data push method in the embodiment of the present invention.Described method at least comprises as shown in the figure:
Step S501, send communication message to message server, described communication message comprises communication account number and the message content of the message sink terminal of specifying.
Concrete, when the user of message transmitting terminal sends a communication message, described communication message can comprise communication account number and the message content of the message sink terminal of specifying, described communication message first can be sent to message server, described message server will according to the communication account in described communication message, find the information such as the network address and client at described communication account place, again according to information such as the network address at described communication account place found and clients, the message content in described communication message is sent to message sink terminal.
Step S502, determines to there is default keyword in the message content of described communication message.
Concrete, default keyword and propelling data corresponding to described keyword is had in the propelling data storehouse of presetting, after message server receives described communication message, the message content obtaining described communication message can be resolved, described message content can be split into several groups of words according to certain mode afterwards, according to the described several groups of words split out, the described default keyword whether existing and mate with at least one group of words in the described several groups of words split out is searched in described propelling data storehouse, also all keywords in described propelling data storehouse can be mated with the message content of described communication message, detect in the message content of described communication message the keyword whether existed with the keyword match in described propelling data storehouse.If existed, then illustrate and have corresponding propelling data can be pushed to message sink terminal, then perform step S103.
Step S503, obtains the propelling data corresponding with described keyword in the propelling data storehouse of presetting.
Concrete, after find the keyword mated with the message content of described communication message in step S502, can from the propelling data storehouse of presetting, find the propelling data of corresponding described default keyword further and obtain.Here propelling data can be the resource comprising the forms such as word, picture, audio frequency, video, such as news, advertisement, practical website etc.
Step S504, marks the described keyword in described communication message in the message content of described communication message.
Concrete, described default keyword is there is in message content due to described communication message, therefore the described keyword in described message content needs to be labeled, described mark can be the different mode of underscore, dotted line, italics etc., mainly in order to make user can find that there is propelling data by described mark.
Step S505, sends communication message packet to described message sink terminal, and described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data.
Concrete, described message server, after getting described propelling data corresponding to described keyword, just sends communication message packet according to the communication account in described communication message to described message sink terminal.In described communication data packets, contain the message content through marking described keyword, namely the message content in the described communication message got in step S501, mark the form after keyword through step S504, further comprises the propelling data that the described keyword that gets in step S503 is corresponding.In addition, the Trigger Logic information of described propelling data is further comprises in described communication message packet, the effect of described Trigger Logic information is associated with described propelling data by the keyword be labeled in described message content, namely user is when operating described keyword, and described Trigger Logic information will trigger opening of the propelling data of described keyword association and show.
Step S506, resolves described communication message packet, shows the described message content through marking described keyword.
Concrete, after receiving described communication message packet, need to be resolved to the language message that computer can be understood, to obtain the Trigger Logic information of propelling data corresponding to the message content through marking keyword, described keyword and described propelling data.After getting the message content through marking keyword, then at message sink terminal demonstration.The described message content through marking keyword does not change the content of origination message, and the mark of described keyword does not affect the reading experience of user yet, but propelling data can be had to check further by mark reminding user again.
Step S507, for the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying.
Concrete, the keyword of described user is checked that instruction comprises and is clicked described keyword, the long operation be parked on keyword by described keyword, cursor length.When detecting that instruction checked in the keyword of above user, illustrating that user needs the propelling data checking that described keyword is corresponding, at this moment just triggering opening and showing of propelling data corresponding to described keyword according to the Trigger Logic information of described propelling data.Include the unfolding mode of propelling data in described Trigger Logic information, described propelling data will be opened according to the different unfolding mode in described Trigger Logic information, and described unfolding mode comprises opens the page, redirect website and redirect application program in application.If described unfolding mode for opening the page in application, then, when detecting that instruction checked in the keyword of user, opens described propelling data in the dialog interface that message sink terminal is current.If described unfolding mode is redirect website, the Object linking address of described redirect website will be carried in described propelling data, then when detecting that instruction checked in the keyword of user, described message sink end jumps to corresponding network address by described Object linking address, and shows described propelling data.If described unfolding mode is redirect application program, redirect interface and the mark of described application program will be carried in described propelling data, then when detecting that instruction checked in the keyword of user, described message sink end is jumped in the application program corresponding with the mark of described application program by the redirect interface of described application program, and opens described propelling data in described application program.Further, what also this several mode can be combined into described propelling data provides multiple unfolding mode.
Fig. 6 is the composition structural representation of a kind of data push server in the embodiment of the present invention.Described server at least comprises as shown in the figure:
Message capturing module 610, for obtaining the communication message that message transmitting terminal sends, described communication message comprises communication account number and the message content of the message sink terminal of specifying.
Concrete, when the user of message transmitting terminal sends a communication message, described communication message can comprise communication account number and the message content of the message sink terminal of specifying, described communication message first can be sent to the message capturing module 610 of message server, described message server will according to the communication account in described communication message, find the information such as the network address and client at described communication account place, again according to information such as the network address at described communication account place found and clients, message content in described communication message is sent to message sink terminal.
Keyword search module 620, for detect described communication message message content in whether there is default keyword.
Concrete, default keyword and propelling data corresponding to described keyword is had in the propelling data storehouse of presetting, after message server receives described communication message, the message content obtaining described communication message can be resolved, described message content can be split into several groups of words according to certain mode by keyword search module 620 afterwards, according to the described several groups of words split out, the described default keyword whether existing and mate with at least one group of words in the described several groups of words split out is searched in described propelling data storehouse, also all keywords in described propelling data storehouse can be mated with the message content of described communication message, detect in the message content of described communication message the keyword whether existed with the keyword match in described propelling data storehouse.If existed, then illustrate and have corresponding propelling data can be pushed to message sink terminal.
Propelling data acquisition module 630, for described communication message detected message content in there is default keyword time, in the propelling data storehouse of presetting, obtain the propelling data corresponding with described keyword.
Concrete, after find the keyword mated with the message content of described communication message in keyword search module 620, can from the propelling data storehouse of presetting, find the propelling data of corresponding described default keyword further and obtain.Here propelling data can be the resource comprising the forms such as word, picture, audio frequency, video, such as news, advertisement, practical website etc.
Further, described propelling data acquisition module 630 comprises: browsing histories acquiring unit 631 and propelling data screening unit 632, as shown in Figure 7.
Browsing histories acquiring unit 631, for obtaining the browsing data historical information of message sink terminal.
Concrete, the user of message sink terminal can have record by the data that described message server is browsed within the scope of certain hour, is browsing data historical information.Browsing histories acquiring unit 631 can by obtaining described browsing data historical information, the information that the user analyzing described message sink terminal often browses, thus it is interested or be accustomed to the information content of checking to obtain described user.On the other hand, described browsing histories acquiring unit 631 also can by obtaining the user right of described message sink terminal, check and analyze the described browsing data historical information of described user by the server of other application programs, thus comprehensively grasping the information content and the field of described user concern.Such as, by the analysis of the described browsing data historical information to described user, find within the scope of certain hour, described user often browses about the webpage of " car model ", video and picture, this illustrates that described user is in scope during this period of time, to about the information of " car model " interested.
Propelling data screening unit 632, for obtaining the propelling data corresponding with described keyword in propelling data storehouse, and according to the browsing data historical information of described message sink terminal, filters out the propelling data determining transmission from described propelling data.
Concrete, propelling data acquisition module 630 can find the propelling data of corresponding described default keyword and obtain from the propelling data storehouse of presetting, further, the propelling data that same keyword is corresponding in propelling data storehouse may exist multiple, therefore, propelling data screening unit 632 further can screen according to pushing away the propelling data that the described browsing data historical information that gets in browsing histories acquiring unit 631 analyzes the interested field of described user corresponding to this keyword, finally determines the propelling data that will send.So both can make data-pushing more accurate, also more save Internet resources.Such as, message content in the communication message that described message transmitting terminal sends is " newly having gone out a car recently ", in described default propelling data storehouse, " train ticket subscribes link ", " XX car commercial video " and " car model exhibition news " these three propelling datas have been searched according to " car " this keyword, propelling data screening unit 632 can analyze the interested field of described user for " car model " according to described browsing data historical information, so filter out " car model exhibition news " as the propelling data determining to send.
Key marker module 640, for marking the described keyword in described communication message in the message content of described communication message.
Concrete, described default keyword is there is in message content due to described communication message, therefore the described keyword in described message content needs to be labeled, described mark can be the different mode of underscore, dotted line, italics etc., mainly in order to make user can find that there is propelling data by described mark.With described message content for " you think by air or train " citing, if search finds to there is " aircraft " this keyword in described propelling data storehouse, then can be plane ticket reservation web page interlinkage " http://www.dingpiao.com " by the propelling data of " aircraft " this keyword search to correspondence and obtain, then " aircraft " keyword underscore in the message content of " you think by air or train " makes a mark by described key marker module 640, becomes that " you want to sit aircraftor train ".
Message data sending module 650, communication message packet is sent to described message sink terminal for the communication account according to described message sink terminal, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information.
Further, described message data sending module 650 comprises: frequency acquisition unit 651, high-frequency data transmitting element 652 and low-frequency data transmitting element 653, as shown in Figure 8.
Frequency acquisition unit 651, for obtaining the frequency values that described keyword occurs in preset time range, and judges that whether described frequency values is higher than the frequency threshold preset.
Concrete, the frequency values that described keyword occurs in preset time range refers to, in the time range of subscribing, and the occurrence number of keyword described in the communication message that described frequency acquisition unit 651 receives all users.When the number of times that described keyword occurs is many, illustrate that described keyword is mentioned by a lot of user, pay close attention to temperature very high; Otherwise, when the number of times that described keyword occurs is fewer, illustrate that described keyword is seldom mentioned, pay close attention to temperature not high.In concrete enforcement, in order to weigh the height of described frequency values, a frequency threshold can be set, by judging that whether described frequency values is higher than the frequency threshold preset, and determines the mode of propelling data.
High-frequency data transmitting element 652, for when described frequency values is higher than the frequency threshold preset, then send communication message packet according to the communication account of described message sink terminal to described message sink terminal, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information.
Concrete, when described frequency values is higher than the frequency threshold preset, the concern temperature representing described keyword is higher, at this moment described high-frequency data transmitting element 652 just adopts the mode of synchronized push, comprises the described communication message Packet Generation of the Trigger Logic information three of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data to described message sink terminal by comprising described communication message packet.Like this, when described message sink terminal receives described communication message packet, just can demonstrate the message content through marking described keyword and check the propelling data that described keyword is corresponding.So just by server resource and Resource Allocation in Networks are to paying close attention to the higher keyword of temperature timely, make data-pushing more timely, viewed possibility is larger.
Low-frequency data transmitting element 653, for when described frequency values is lower than the frequency threshold preset, first send the message content of described communication message to described message sink terminal according to the communication account of described message sink terminal, send communication message packet afterwards, described communication message packet comprises the message content through marking described keyword, the Trigger Logic information of the propelling data that described keyword is corresponding and described propelling data, to make described message sink terminal after receiving described propelling data bag, the described message content through marking described keyword is replaced the message content of the described communication information first received, and while the described message content through marking described keyword of display, show described propelling data according to described Trigger Logic information.
Concrete, when described frequency values is lower than the frequency threshold preset, the concern temperature representing described keyword is lower, at this moment described low-frequency data transmitting element 653 just adopts the mode of asynchronous push, first send to described message sink terminal to show timely the message content of the described communication message of un-marked, do not hinder the real-time interchange of user.By the time described message server processes the tasks such as synchronized push data, during available free resource, more described communication data packets is sent to described message sink terminal.After described message sink terminal receives described communication data packets, the described message content through marking described keyword can be replaced the message content of the described communication information first received, at this moment the message content through marking described keyword after user can see renewal, also can check the propelling data that described keyword is corresponding.
The embodiment of the present invention is by sending communication message packet to message sink terminal, described communication message packet comprises the message content through marking described keyword, the Trigger Logic information of the propelling data that described keyword is corresponding and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, described propelling data is shown according to described Trigger Logic information, achieve the keyword sending communication message according to user, propelling data more targetedly, avoid the interference to irrelevant user, decrease server simultaneously, the information processing pressure of network and terminal, and be better assigned with the messaging resource of three.
Fig. 9 is the composition structural representation of a kind of message sink terminal in the embodiment of the present invention.Described terminal at least comprises as shown in the figure:
Message data receiver module 910, for the communication message packet that receipt message server sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data.
Concrete, the communication message packet that message data receiver module 910 receipt message server sends, in described communication data packets, contain the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data.The described message content through marking described keyword is the form of the message content in the communication information of described message server receipt message transmitting terminal transmission through key marker; The propelling data that described keyword is corresponding, the propelling data of the correspondence that described message server is gone out by the keyword search in described message content, the propelling data determined after further or according to the browsing data historical information of the user of described message sink terminal having carried out screening; The effect of described Trigger Logic information is associated with described propelling data by the keyword be labeled in described message content, namely user is when operating described keyword, and described Trigger Logic information will trigger opening of the propelling data of described keyword association and show.Such as, " aircraft " keyword underscore in the message content of " you think by air or train " makes a mark by described message server, becomes that " you want to sit aircraftor train "; and in described propelling data storehouse, find propelling data corresponding to described keyword " aircraft " be that a plane ticket subscribes web page interlinkage " http://www.dingpiao.com "; described Trigger Logic information be used for realizing when user to described keyword " aircraft " carry out clicking etc. check operation time, open corresponding with it plane ticket reservation web page interlinkage " http://www.dingpiao.com ".Then communication message packet described here just will comprise " you think by air or train ", plane ticket reservation web page interlinkage " http://www.dingpiao.com " and the Trigger Logic information between " aircraft " and " http://www.dingpiao.com ".When receiving described communication message packet, described message sink terminal just can show described propelling data according to described Trigger Logic information while the described message content of display.
Further, in an alternative embodiment, described message data receiver module 910 comprises: message content receiving element 911 and propelling data receiving element 912, as shown in Figure 10.
Message content receiving element 911, for receipt message server send communication message message content and show.
Concrete, described message server first can send the message content of communication message, and described message content receiving element 911 will receive and shows the message content of the described communication message of unmarked described keyword.After described propelling data receiving element 912 receives the described communication data packets of described message server transmission, then show the message content of the described communication message through marking described keyword.
Propelling data receiving element 912, for the communication message packet that receipt message server sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data.
Concrete, the communication message packet that propelling data receiving element 912 receipt message server sends, in described communication data packets, contain the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data.The described message content through marking described keyword is the form of the message content in the communication information of described message server receipt message transmitting terminal transmission through key marker; The propelling data that described keyword is corresponding, the propelling data of the correspondence that described message server is gone out by the keyword search in described message content, the propelling data determined after further or according to the browsing data historical information of the user of described message sink terminal having carried out screening; The effect of described Trigger Logic information is associated with described propelling data by the keyword be labeled in described message content, namely user is when operating described keyword, and described Trigger Logic information will trigger opening of the propelling data of described keyword association and show.
Labeled message display module 920, for resolving described communication message packet, shows the described message content through marking described keyword.
Concrete, after receiving described communication message packet, need to be resolved to the language message that computer can be understood, to obtain the Trigger Logic information of propelling data corresponding to the message content through marking keyword, described keyword and described propelling data.After labeled message display module 920 gets the message content through marking keyword, then at message sink terminal demonstration.The described message content through marking keyword does not change the content of origination message, and the mark of described keyword does not affect the reading experience of user yet, but propelling data can be had to check further by mark reminding user again.
And then in an alternative embodiment, described labeled message display module 920 for:
Resolving described communication message packet, the described message content through marking described keyword being replaced the message content of the described communication information first received.
Concrete, resolve described communication message packet, after getting the message content through marking keyword, the described message content through marking described keyword is replaced the message content of the described communication information first received by labeled message display module 920, at this moment the message content through marking described keyword after user can see renewal, also can check the propelling data that described keyword is corresponding.
Propelling data display module 930, for for the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying.
Concrete, in described propelling data display module 930, the keyword of user is checked that instruction comprises and is clicked described keyword, the long operation be parked on keyword by described keyword, cursor length.When detecting that instruction checked in the keyword of above user, illustrating that user needs the propelling data checking that described keyword is corresponding, at this moment just triggering opening and showing of propelling data corresponding to described keyword according to the Trigger Logic information of described propelling data.Include the unfolding mode of propelling data in described Trigger Logic information, described propelling data will be opened according to the different unfolding mode in described Trigger Logic information, and described unfolding mode comprises opens the page, redirect website and redirect application program in application.If described unfolding mode for opening the page in application, then, when detecting that instruction checked in the keyword of user, opens described propelling data in the dialog interface that message sink terminal is current.If described unfolding mode is redirect website, the Object linking address of described redirect website will be carried in described propelling data, then when detecting that instruction checked in the keyword of user, described message sink end jumps to corresponding network address by described Object linking address, and shows described propelling data.If described unfolding mode is redirect application program, redirect interface and the mark of described application program will be carried in described propelling data, then when detecting that instruction checked in the keyword of user, described message sink end is jumped in the application program corresponding with the mark of described application program by the redirect interface of described application program, and opens described propelling data in described application program.Further, what also this several mode can be combined into described propelling data provides multiple unfolding mode.As shown in Figure 4, user have received " today by a social activity application apple watchissued, seen and do not had " message content, when user click " apple Watch" time, the simple introduction of Apple Watch will be presented in the dialog interface of this social application by the unfolding mode opening the page in application.In addition, " access Apple official website " in described propelling data is exactly redirect website and opens the combination of applying interior page open mode, when user further carries out clicking operation to " access Apple official website ", described message sink end jumps to Apple official website by by Object linking address corresponding to " access Apple official website ".
The communication message packet that the embodiment of the present invention is sent by receipt message server, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data; Resolving described communication message packet, showing the described message content through marking described keyword; For the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying, achieve the keyword sending communication message according to user, propelling data more targetedly, also achieve hiding propelling data, only have and just show as a user views it, avoid causing interference to user.
Figure 11 is the composition structural representation of a kind of data delivery system in the embodiment of the present invention.Described system at least comprises message transmitting terminal 10, message server 20 and message sink terminal 30 as shown in the figure:
Message transmitting terminal 10, for sending communication message, described communication message comprises communication account number and the message content of the message sink terminal 30 of specifying.
Message server 20, can for the data push server above described by embodiment composition graphs 6, Fig. 7 and Fig. 8, for obtaining the communication message that message transmitting terminal 10 sends, described communication message comprises communication account number and the message content of the message sink terminal 30 of specifying; Detect in the message content of described communication message and whether there is default keyword; If so, then in the propelling data storehouse of presetting, obtain the propelling data corresponding with described keyword, and in the message content of described communication message, mark the described keyword in described communication message; Communication account according to described message sink terminal 30 sends communication message packet to described message sink terminal 30, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal 30 after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information.
Message sink terminal 30, can data-pushing terminal described by embodiment composition graphs 9 above and Figure 10, for the communication message packet that receipt message server 20 sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data; Resolving described communication message packet, showing the described message content through marking described keyword; For the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying.
The embodiment of the present invention sends communication message packet by message server to message sink terminal, described communication message packet comprises the message content through marking described keyword, the Trigger Logic information of the propelling data that described keyword is corresponding and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, described propelling data is shown according to described Trigger Logic information, achieve the keyword sending communication message according to user, propelling data more targetedly, avoid the interference to irrelevant user, decrease server simultaneously, the information processing pressure of network and terminal.
One of ordinary skill in the art will appreciate that all or part of flow process realized in above-described embodiment method, that the hardware that can carry out instruction relevant by computer program has come, described program can be stored in a computer read/write memory medium, this program, when performing, can comprise the flow process of the embodiment as above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.
Above disclosedly be only present pre-ferred embodiments, certainly can not limit the interest field of the present invention with this, therefore according to the equivalent variations that the claims in the present invention are done, still belong to the scope that the present invention is contained.

Claims (17)

1. a data push method, is characterized in that, described method comprises:
Obtain the communication message that message transmitting terminal sends, described communication message comprises communication account number and the message content of the message sink terminal of specifying;
Detect in the message content of described communication message and whether there is default keyword;
If so, then in the propelling data storehouse of presetting, obtain the propelling data corresponding with described keyword, and in the message content of described communication message, mark the described keyword in described communication message;
Communication account according to described message sink terminal sends communication message packet to described message sink terminal, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information.
2. data push method as claimed in claim 1, is characterized in that, obtains the propelling data corresponding with described keyword and comprise in the described propelling data storehouse presetting:
Obtain the browsing data historical information of message sink terminal;
In propelling data storehouse, obtain the propelling data corresponding with described keyword, and according to the browsing data historical information of described message sink terminal, from described propelling data, filter out the propelling data determining transmission.
3. data push method as claimed in claim 1, is characterized in that, the described communication account according to described message sink terminal sends communication message packet to described message sink terminal and comprises:
Obtain the frequency values that described keyword occurs in preset time range;
When described frequency values is higher than the frequency threshold preset, then send described communication message packet according to the communication account of described message sink terminal to described message sink terminal.
4. data push method as claimed in claim 1, is characterized in that, the described communication account according to described message sink terminal sends communication message packet to described message sink terminal and also comprises:
When described frequency values is lower than the frequency threshold preset, first send the message content of described communication message to described message sink terminal according to the communication account of described message sink terminal, send communication message packet afterwards, described communication message packet comprises the message content through marking described keyword, the Trigger Logic information of the propelling data that described keyword is corresponding and described propelling data, to make described message sink terminal after receiving described propelling data bag, the described message content through marking described keyword is replaced the message content of the described communication information first received, and while the described message content through marking described keyword of display, show described propelling data according to described Trigger Logic information.
5. a data push method, is characterized in that, described method comprises:
The communication message packet that receipt message server sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data;
Resolving described communication message packet, showing the described message content through marking described keyword;
For the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying.
6. data push method as claimed in claim 5, is characterized in that, described according to described Trigger Logic information displaying propelling data comprise:
According to the unfolding mode in described Trigger Logic information, open the propelling data that described keyword is corresponding, described unfolding mode comprises opens the page, redirect website and redirect application program in application.
7. data push method as claimed in claim 5, is characterized in that, the keyword of described user is checked that instruction comprises and clicked described keyword, the long operation be parked on keyword by described keyword, cursor length.
8. data push method as claimed in claim 5, is characterized in that, comprises before the communication message packet that receipt message server sends:
Receipt message server send communication message message content and show;
The described communication message packet of described parsing, shows the described message content through marking described keyword and comprises:
Resolving described communication message packet, the described message content through marking described keyword being replaced the message content of the described communication information first received.
9. a data push server, is characterized in that, described server comprises:
Message capturing module, for obtaining the communication message that message transmitting terminal sends, described communication message comprises communication account number and the message content of the message sink terminal of specifying;
Keyword search module, for detect described communication message message content in whether there is default keyword;
Propelling data acquisition module, for described communication message detected message content in there is default keyword time, in the propelling data storehouse of presetting, obtain the propelling data corresponding with described keyword;
Key marker module, for marking the described keyword in described communication message in the message content of described communication message;
Message data sending module, communication message packet is sent to described message sink terminal for the communication account according to described message sink terminal, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information.
10. data push server as claimed in claim 9, it is characterized in that, described propelling data acquisition module comprises:
Browsing histories acquiring unit, for obtaining the browsing data historical information of message sink terminal;
Propelling data screening unit, for obtaining the propelling data corresponding with described keyword in propelling data storehouse, and according to the browsing data historical information of described message sink terminal, filters out the propelling data determining transmission from described propelling data.
11. data push servers as claimed in claim 9, it is characterized in that, described message data sending module comprises:
Frequency acquisition unit, for obtaining the frequency values that described keyword occurs in preset time range;
High-frequency data transmitting element, for when described frequency values is higher than the frequency threshold preset, then sends described communication message packet according to the communication account of described message sink terminal to described message sink terminal.
12. data push servers as claimed in claim 9, it is characterized in that, described message data sending module also comprises:
Low-frequency data transmitting element, for when described frequency values is lower than the frequency threshold preset, first send the message content of described communication message to described message sink terminal according to the communication account of described message sink terminal, send communication message packet afterwards, described communication message packet comprises the message content through marking described keyword, the Trigger Logic information of the propelling data that described keyword is corresponding and described propelling data, to make described message sink terminal after receiving described propelling data bag, the described message content through marking described keyword is replaced the message content of the described communication information first received, and while the described message content through marking described keyword of display, show described propelling data according to described Trigger Logic information.
13. 1 kinds of message sink terminals, is characterized in that, described terminal comprises:
Message data receiver module, for the communication message packet that receipt message server sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data;
Labeled message display module, for resolving described communication message packet, shows the described message content through marking described keyword;
Propelling data display module, for for the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying.
14. message sink terminals as claimed in claim 13, it is characterized in that, described propelling data display module is used for:
According to the unfolding mode in described Trigger Logic information, open the propelling data that described keyword is corresponding, described unfolding mode comprises opens the page, redirect website and redirect application program in application.
15. message sink terminals as claimed in claim 13, is characterized in that, in described propelling data display module, the keyword of user is checked that instruction comprises and clicked described keyword, the long operation be parked on keyword by described keyword, cursor length.
16. message sink terminals as claimed in claim 13, it is characterized in that, described message data receiver module comprises:
Message content receiving element, for receipt message server send communication message message content and show;
Propelling data receiving element, for the communication message packet that receipt message server sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data;
Described labeled message display module is used for:
Resolving described communication message packet, the described message content through marking described keyword being replaced the message content of the described communication information first received.
17. 1 kinds of data delivery systems, is characterized in that, described system comprises:
Message transmitting terminal, for sending communication message, described communication message comprises communication account number and the message content of the message sink terminal of specifying;
Message server, for obtaining the communication message that message transmitting terminal sends; Detect in the message content of described communication message and whether there is default keyword; If so, then in the propelling data storehouse of presetting, obtain the propelling data corresponding with described keyword, and in the message content of described communication message, mark the described keyword in described communication message; Communication account according to described message sink terminal sends communication message packet to described message sink terminal, described communication message packet comprises the Trigger Logic information of propelling data corresponding to the message content through marking described keyword, described keyword and described propelling data, to make described message sink terminal after receiving described communication message packet, while the described message content of display, show described propelling data according to described Trigger Logic information;
Message sink terminal, for the communication message packet that receipt message server sends, described communication message packet comprises the Trigger Logic information through marking propelling data corresponding to the message content of keyword, described keyword and described propelling data; Resolving described communication message packet, showing the described message content through marking described keyword; For the described message content through marking described keyword, when detecting that instruction checked in the keyword of user, propelling data according to described Trigger Logic information displaying.
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