CN105117933A

CN105117933A - Advertisement material data obtaining method and apparatus

Info

Publication number: CN105117933A
Application number: CN201510475745.8A
Authority: CN
Inventors: 常英亮; 郭明瑞
Original assignee: Beijing Qihoo Technology Co Ltd; Qizhi Software Beijing Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd; Qizhi Software Beijing Co Ltd
Priority date: 2015-08-05
Filing date: 2015-08-05
Publication date: 2015-12-02

Abstract

The invention discloses an advertisement material data obtaining method and an apparatus. The method comprises the following steps of calculating historical usage data of each advertisement material data; based on the historical usage data of each advertisement material data, storing the advertisement material data to a first storage space or a second storage space, wherein a speed of retrieving the advertisement material data from the first storage space is greater than a speed of retrieving the advertisement material data from the second storage space; according to a request of a client searching target advertisement material data, retrieving the corresponding target advertisement material data from the first storage space or the second storage space so that the client can present. Based on a scheme of the invention, because the speed of retrieving the advertisement material data from the first storage space is greater than the speed of retrieving the advertisement material data from the second storage space, compared to a scheme in which the data is only stored in the second storage space, an obtaining speed of the advertisement material data can be accelerated.

Description

A kind of advertisement material data transfers method and apparatus

Technical field

The present invention relates to software technology field, be specifically related to a kind of advertisement material data and transfer method, and a kind of advertisement material data transfers device.

Background technology

Along with the development of science and technology, internet is widely used, and user can obtain separate feature by browsing the advertisement that webpage is shown.In internet, the content of showing advertisement is referred to as advertisement material data, described advertisement material packet draws together the forms such as word, picture and Flash (animation).

At present, advertisement material data is stored in the internal memory of server, when user inputs key word corresponding to information to be searched in webpage, by corresponding operation, transfer be stored in internal memory with the information to be searched of keyword match of input, and the information transferred is shown in client, browse for user.The mode transferring advertisement material data from the internal memory of server is consuming time shorter, and the time of user search advertisement is shorter.

But the capacity of the internal memory of server is limited, for the advertisement material data of the vast number existed in network, it may not necessarily all carry by the internal memory of server, and the storage pressure of internal memory is larger.In addition, if the quantity of the advertisement material data stored in the internal memory of server is more, the reaction velocity of server can be reduced, thus reduce the performance of server.

Summary of the invention

Advertisement material data for background technology transfers process longer problem consuming time, the present invention proposes a kind of advertisement material data and transfer method, and a kind of advertisement material data transfers device.

According to one aspect of the present invention, provide a kind of advertisement material data and transfer method, comprising:

Add up the history usage data of each advertisement material data;

Based on the history usage data of each advertisement material data, described advertisement material data is stored to the first storage space or the second storage space respectively, wherein, the speed transferring described advertisement material data from described first storage space is greater than the speed transferring described advertisement material data from described second storage space;

According to the request of client-side search targeted advertisements material data, transfer corresponding targeted advertisements material data from described first storage space or described second storage space, represent for described client.

Alternatively, the history usage data of each advertisement material data of described statistics comprises:

Add up the displaying number of times of each advertisement material data at webpage;

The history usage data of each advertisement material data of described Corpus--based Method, is stored to the first storage space respectively by described advertisement material data or the second storage space comprises:

The advertisement material data that the described displaying number of times at webpage meets the first preset range is stored to described first storage space, the advertisement material data that the described displaying number of times at webpage does not meet described first preset range is stored to described second storage space.

Add up the transaction data of each advertisement material data;

For each advertisement material data, the advertisement material data described transaction data being met the second preset range is stored to described first storage space, and the advertisement material data described transaction data not being met described second preset range is stored to described second storage space.

Add up the amendment state of each advertisement material data in preset time period;

Being that the advertisement material data that amendment occurs is stored to described first storage space by described amendment state, is that unmodified advertisement material data is stored to described second storage space by described amendment state.

Add up the participation number of times that described advertisement material data participates in described competition price;

For each advertisement material data, the advertisement material data described participation number of times being met the 3rd preset range is stored to described first storage space, and the advertisement material data described participation number of times not being met described 3rd preset range is stored to described second storage space.

Add up the data creation time of each advertisement material data;

The advertisement material data being met the 4th preset range the described data creation time is stored to described first storage space, and the advertisement material data not being met described 4th preset range the described data creation time is stored to described second storage space.

Alternatively, the described request according to the corresponding targeted advertisements material data of client-side search, transfer corresponding targeted advertisements material data from described first storage space or described second storage space, represent for client and comprise:

Add up the matching degree of all advertisement material datas and described keyword;

The advertisement material data described matching degree being greater than predetermined threshold value is defined as described targeted advertisements material data corresponding to described keyword;

Corresponding targeted advertisements material data is transferred from described first storage space or described second storage space.

Alternatively, described described advertisement material data is stored on the first storage space or the second storage space respectively after, described method also comprises:

Set up the corresponding relation of described advertisement material data and memory address;

Describedly transfer corresponding targeted advertisements material data from described first storage space or described second storage space and comprise:

According to the corresponding relation of described advertisement material data and memory address, search the target memory address that targeted advertisements material data is corresponding;

Corresponding targeted advertisements material data is transferred at described first storage space or described second storage space according to described target memory address.

Alternatively, described method also comprises:

For each advertisement material data, according to the history usage data upgraded, adjust the memory location of described advertisement material data at described first storage space or described second storage space.

According to another aspect of the present invention, present invention also offers a kind of advertisement material data and transfer device, comprising:

Data statistics module, for adding up the history usage data of each advertisement material data;

Data memory module, for the history usage data based on each advertisement material data, described advertisement material data is stored to the first storage space or the second storage space respectively, wherein, the speed transferring described advertisement material data from described first storage space is greater than the speed transferring described advertisement material data from described second storage space;

Data transfer module, for the request according to client-side search targeted advertisements material data, transfer corresponding targeted advertisements material data, represent for described client from described first storage space or described second storage space.

Alternatively, described data statistics module, specifically for adding up the displaying number of times of each advertisement material data at webpage;

Described data memory module, advertisement material data specifically for the described displaying number of times at webpage is met the first preset range is stored to described first storage space, and the advertisement material data that the described displaying number of times at webpage does not meet described first preset range is stored to described second storage space.

Alternatively, described data statistics module, specifically for adding up the transaction data of each advertisement material data;

Described data memory module, specifically for for each advertisement material data, the advertisement material data described transaction data being met the second preset range is stored to described first storage space, and the advertisement material data described transaction data not being met described second preset range is stored to described second storage space.

Alternatively, described data statistics module, specifically for adding up the amendment state of each advertisement material data in preset time period;

Described amendment state, specifically for being that the advertisement material data that amendment occurs is stored to described first storage space by described amendment state, is that unmodified advertisement material data is stored to described second storage space by described data memory module.

Alternatively, described data statistics module, specifically for add up described advertisement material data participate in the competition price participation number of times;

Described data memory module, specifically for for each advertisement material data, the advertisement material data described participation number of times being met the 3rd preset range is stored to described first storage space, and the advertisement material data described participation number of times not being met described 3rd preset range is stored to described second storage space.

Alternatively, described data statistics module, specifically for adding up the data creation time of each advertisement material data;

Described data memory module, advertisement material data specifically for being met the 4th preset range the described data creation time is stored to described first storage space, and the advertisement material data not being met described 4th preset range the described data creation time is stored to described second storage space.

Alternatively, described data are transferred module and are comprised:

Matching degree analyzing sub-module, for adding up the matching degree of all advertisement material datas and described keyword;

Targeted advertisements material data determination submodule, the advertisement material data for described matching degree being greater than predetermined threshold value is defined as described targeted advertisements material data corresponding to described keyword;

Targeted advertisements material data transfers submodule, for transferring corresponding targeted advertisements material data from described first storage space or described second storage space.

Alternatively, after described data memory module, described device also comprises:

Corresponding relation building module, for setting up the corresponding relation of described advertisement material data and memory address;

Described targeted advertisements material data is transferred submodule and is comprised:

Target memory address inquiry subelement, for the corresponding relation according to described advertisement material data and memory address, searches the target memory address that targeted advertisements material data is corresponding;

Targeted advertisements material data obtains subelement, for transferring corresponding targeted advertisements material data according to described target memory address at described first storage space or described second storage space.

Alternatively, described device also comprises:

Memory location adjusting module, for for each advertisement material data, according to the history usage data upgraded, adjusts the memory location of described advertisement material data at described first storage space or described second storage space.

According to embodiments of the invention, add up the history usage data of each advertisement material data, based on the history usage data of each advertisement material data, described advertisement material data is stored in respectively on the first storage space or the second storage space, wherein, the speed transferring described advertisement material data from described first storage space is greater than the speed transferring described advertisement material data from described second storage space, according to the request of the corresponding targeted advertisements material data of client-side search, corresponding targeted advertisements material data is transferred from described first storage space or described second storage space, represent for described client, thus provide a kind of advertisement material data and transfer method.

By above-mentioned mechanism, the history usage data of each advertisement material data of Corpus--based Method, is stored on the first storage space or the second storage space respectively by described advertisement material data, alleviates the storage pressure of described first storage space.Because the speed extracting advertisement material data from the first storage space is greater than the speed extracting advertisement material data from described second storage space, compared to the single scheme being stored in the second storage space, the extraction rate of advertisement material data can be accelerated.Compared to the simple scheme by advertisement material Data Placement to the first storage space and the second storage space, according to history usage data, ad data material is divided, by frequent invoked active advertisement material data placement in reading speed faster the first storage space, the speed extracting active advertisement material data can be improved further, shorten the time of the advertisement material data that user search enlivens, farthest improve the displaying efficiency of client-side ad.

Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to technological means of the present invention can be better understood, and can be implemented according to the content of instructions, and can become apparent, below especially exemplified by the specific embodiment of the present invention to allow above and other objects of the present invention, feature and advantage.

Accompanying drawing explanation

By reading hereafter detailed description of the preferred embodiment, various other advantage and benefit will become cheer and bright for those of ordinary skill in the art.Accompanying drawing only for illustrating the object of preferred implementation, and does not think limitation of the present invention.And in whole accompanying drawing, represent identical parts by identical reference symbol.In the accompanying drawings:

Fig. 1 shows the process flow diagram transferring method according to the advertisement material data of the embodiment of the present invention 1;

Fig. 2 shows the process flow diagram transferring method according to the advertisement material data of the embodiment of the present invention 2;

Fig. 3 shows the process flow diagram transferring method according to the advertisement material data of the embodiment of the present invention 3;

Fig. 4 shows the structured flowchart transferring device according to the advertisement material data of the embodiment of the present invention 1;

Fig. 5 shows the structured flowchart transferring device according to the advertisement material data of the embodiment of the present invention 2;

Fig. 6 shows the structured flowchart transferring device according to the advertisement material data of the embodiment of the present invention 3.

Embodiment

Below with reference to accompanying drawings exemplary embodiment of the present disclosure is described in more detail.Although show exemplary embodiment of the present disclosure in accompanying drawing, however should be appreciated that can realize the disclosure in a variety of manners and not should limit by the embodiment set forth here.On the contrary, provide these embodiments to be in order to more thoroughly the disclosure can be understood, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.

With reference to figure 1, show the process flow diagram transferring method according to the advertisement material data of the embodiment of the present invention 1, the method can comprise the following steps:

Step 101, add up the history usage data of each advertisement material data.

Can add up the service condition of each advertisement material data in server, the statistics obtained is history usage data.

The service condition of advertisement material data can be chosen as required and add up.Such as, the service condition of advertisement material data can comprise situation that advertisement material data shows on webpage, the situation of advertisement material data generation trading activity, the situation of advertisement material data generation status modifier, the situation of the data creation of advertisement material data and advertisement material data and to participate in the competition the situation etc. of price.For the concrete kind of history usage data, the present invention does not limit at this, and every to be applicable to feasible embodiment of the present invention all feasible.

The process transferring ad content data in the database of ad content data specifically can comprise: when the request of ad content data is transferred in reception, according to request call keyed advertising material, the particular location of ad content data to be transferred is determined by searching keyed advertising material, then transfer required ad content data according to the address determined, finally the ad content data transferred is represented on webpage.

Wherein, advertisement material data can be keyed advertising material, also can be ad content data, can also be keyed advertising material and ad content data.

Wherein, ad content data is the content of showing advertisement, and basic data mode comprises word, picture and Flash (animation).Index is a kind of structure sorted to the data in database, makes index of reference can customizing messages in fast access database table.In the embodiment of the present invention, keyed advertising material is a kind of structure sorted to the ad content data in database, and each in concordance list comprises a property value and has each recording address of ad content data of this property value.Use keyed advertising material can the relevant information such as ad content data corresponding to each index in fast access database, facilitate user's fast access to inquire about.

The history usage data of each advertisement material data of step 102, Corpus--based Method, described advertisement material data is stored in respectively on the first storage space or the second storage space, wherein, the speed transferring described advertisement material data from described first storage space is greater than the speed transferring described advertisement material data from described second storage space.

Described first storage space and described second storage space all can be positioned at server, for storing the advertisement material data in described server.Wherein, compared with described second storage space, transfer the speed of advertisement material data from described first storage space, the process transferring advertisement material data is consuming time shorter, and the time of user search advertisement is shorter.

In the embodiment of the present invention, described first storage space can be internal memory in server or other any suitable storage mediums, and described second storage space can be hard disk in server or other any suitable storage mediums.The hard disk that described second storage space is corresponding can be one or more, and the present invention does not limit at this.

Step 103, request according to the corresponding targeted advertisements material data of client-side search, transfer corresponding targeted advertisements material data from described first storage space or described second storage space, represent for described client.

In the embodiment of the present invention, according to the request of the corresponding targeted advertisements material data of client-side search, from all advertisement material datas in server, the targeted advertisements material data mated with described request can be found out, according to the memory location of described targeted advertisements material data, it is extracted.When memory location indicates the first storage space, in described first storage space, extract described targeted advertisements material, when memory location described second storage space of instruction, in described second storage space, extract described targeted advertisements material.Meanwhile, at the described targeted advertisements material data that web page display extracts, browse for user.

When advertisement material data is keyed advertising material, after transfer corresponding targeted advertisements index material from described first storage space or described second storage space, obtain corresponding targeted advertisement content data according to the recording address in targeted advertisements index material, and represent on webpage.When advertisement material data is ad content data, display advertisement content-data on webpage.

According to the embodiment of the present invention, the history usage data of each advertisement material data of Corpus--based Method, is stored on the first storage space or the second storage space respectively by described advertisement material data, alleviates the storage pressure of described first storage space.Because the speed extracting advertisement material data from the first storage space is greater than the speed extracting advertisement material data from described second storage space, compared to the single scheme being stored in the second storage space, the extraction rate of advertisement material data can be accelerated.Compared to the simple scheme by advertisement material Data Placement to the first storage space and the second storage space, according to history usage data, ad data material is divided, by frequent invoked active advertisement material data placement in reading speed faster the first storage space, the speed extracting active advertisement material data can be improved further, shorten the time of the advertisement material data that user search enlivens, farthest improve the displaying efficiency of client-side ad.

With reference to figure 2, show the process flow diagram transferring method according to the advertisement material data of the embodiment of the present invention 2, the method can comprise the following steps:

Step 201, add up the history usage data of each advertisement material data.

The history usage data of advertisement material data comprises the statistics of the service condition of advertisement material data.

In the embodiment of the present invention, described history usage data specifically can comprise at least one that each advertisement material data participates in the competition in the participation number of times of price at data creation time and the advertisement material data of the transaction data of the displaying number of times of webpage, each advertisement material data, the amendment state of each advertisement material data in preset time period, each advertisement material data.For the concrete kind of history usage data, the present invention does not limit at this, and every to be applicable to feasible embodiment of the present invention all feasible.

Step 202, history usage data based on each advertisement material data, described advertisement material data is stored in respectively on the first storage space or the second storage space, wherein, the speed transferring described advertisement material data from described first storage space is greater than the speed transferring described advertisement material data from described second storage space.

In a large amount of advertisement material data of server memory storage, part advertisement material data may be extracted displaying, and another part may not be extracted displaying.Therefore, can add up the displaying number of times of advertisement material data at webpage, the result of Corpus--based Method, point space be carried out to each advertisement material data in server and stores.

In specific implementation, when inputting key word in the input field at webpage, according to the request of the corresponding targeted advertisements material data of client-side search, targeted advertisements material data is screened in server, the described targeted advertisements material data of screening is extracted, and it is shown on webpage, the displaying number of times of record object ad data simultaneously.When the history usage data added up comprises displaying number of times at webpage of each advertisement material data in server, extract the displaying number of times of each advertisement material data of record, can will show that number of times meets the advertisement material data of the first preset range as active advertisement material data, be stored to described first storage space, meanwhile, advertisement material data displaying number of times not being met described first preset range is stored to described second storage space.Described first preset range can be arranged according to actual needs, and the present invention does not limit at this.

Owing to extracting the speed of described advertisement material data faster than the second storage space from described first storage space, the active advertisement material data that displaying number of times meets the first preset range is stored to described first storage space, shortens the time of extracting described active advertisement material data.

On webpage, represent chance or comparatively eye-catching display location in order to obtaining, advertisement material data can participate in the competition price of the advertisement position on webpage.Usually for an advertisement position, have multiple advertisement material and participate in bidding, with transaction data supreme principle, can finally determine the advertisement material data of given ad position correspondence.When described history usage data comprises the transaction data of each advertisement material data, in the transaction data that the material data that can participate in bidding at each is corresponding, transaction data can be met the advertisement material data of the second preset range as active advertisement material data, be stored to described first storage space, meanwhile, advertisement material data transaction data not being met described second preset range is stored to described second storage space.Described second preset range can be arranged according to actual needs, and the present invention does not do concrete restriction at this.

In specific implementation, described transaction data can be the transaction value for advertisement position input or other the transaction data of advertisement material data.For transaction value, for the advertisement material data of higher transaction value, the good web page display position of corresponding configuration.Such as, comparatively eye-catching in the homepage of webpage, second page or webpage display location.Adopt the mode of bidding, being stored to by the active advertisement material data with higher transaction value has in the first storage space of very fast extraction rate, the transaction value for advertisement position that this kind of mode adds between advertisement material data is competed, and meets the demand of advertisement operators to profit.

Owing to extracting the speed of described advertisement material data faster than the second storage space from described first storage space, active advertisement material data transaction data being met the second preset range is stored to described first storage space, shortens the time of extracting described active advertisement material data.

On webpage, represent chance or comparatively eye-catching display location in order to obtaining, advertisement material data can participate in the competition price of the advertisement position on webpage.Within the time period determined, based on the competition price participating in advertisement position, each advertisement material data has the participation number of times of respective amount.When described history usage data comprises the participation number of times of the competition price of the advertisement position on each advertisement material data participation webpage, for each advertisement material data, the advertisement material data of the 3rd preset range can be met as active advertisement material data using participating in number of times, described first storage space can be stored to, meanwhile, the advertisement material data described participation number of times not being met described 3rd preset range is stored to described second storage space.It should be noted that, described 3rd preset range can be arranged according to actual needs, and the present invention does not do concrete restriction at this.

Owing to extracting the speed of described advertisement material data faster than the second storage space from described first storage space, the active advertisement material data described participation number of times being met the 3rd preset range is stored to described first storage space, shortens the time of extracting active advertisement material data.

Advertiser may modify to the state of advertisement material data, such as, as required the data content of advertisement material data is modified, as required the product price of advertisement material data is modified, in order to make described advertisement material data, there is good advertisement position, the transaction value corresponding to advertisement material data is modified, or the amendment applicatory of arbitrary form.When described history usage data comprises amendment state in preset time period of each advertisement material data in described server, can the amendment state of each advertisement material data in preset time period of Corpus--based Method, each advertisement material data in server is divided, can be that the advertisement material data of generation amendment is as active advertisement material data using described amendment state, be stored to described first storage space, meanwhile, be that unmodified advertisement material data is stored to described second storage space by described amendment state.It should be noted that, described preset time period sets according to actual needs, and for the length of the time period of presetting, the present invention does not limit at this.

Owing to extracting the speed of described advertisement material data faster than the second storage space from described first storage space, will in preset time period, amendment state is that the active advertisement material data that amendment occurs is stored to described first storage space, shortens the time of extracting active advertisement material data.

Advertiser as required, can create new advertisement material data in server.Therefore, can add up the data creation time of advertisement material data, the result of Corpus--based Method, point space be carried out to each advertisement material data in server and stores.When described history usage data comprises the data creation time of each advertisement material data, can be met the advertisement material data of the 4th preset range the described data creation time as active advertisement material data, be stored to described first storage space, meanwhile, the advertisement material data not being met described 4th preset range the described data creation time is stored to described second storage space.It should be noted that, described 4th preset range can be arranged according to actual needs, and the present invention does not do concrete restriction at this.

In specific implementation, can be defined in preset time period, the advertisement material data newly increased is active advertisement material data, the advertisement material data newly increased is stored to reading speed faster in described first storage space, shortens the time of extracting the advertisement material data newly increased.

Owing to extracting the speed of described advertisement material data faster than the second storage space from described first storage space, the active advertisement material data being met the 4th preset range the described data creation time is stored to described first storage space, shortens the time of extracting active advertisement material data.

For the concrete division of described history usage data, the embodiment of the present invention is only illustrate, and does not do concrete restriction, and every to be applicable to feasible embodiment of the present invention all feasible.

Step 203, add up the matching degree of all advertisement material datas and described keyword.

At the searching keyword of the relevant position of webpage input with advertisement material Data Matching to be searched.Described advertisement material data to be searched can be literal coupling with mating of described keyword, can also be the coupling on default corresponding relation.

Such as, when described advertisement material data and described keyword mate be literal coupling time, keyword " automobile " is inputted in the input field of webpage, from written form, calculate the matching degree of all advertisement material datas and " automobile " in described server, then the automobile of different brands, different model and keyword " automobile " all have higher matching degree.

When described advertisement material data and described keyword mate be coupling on default corresponding relation time, keyword " automobile " is inputted in the input field of webpage, according to the corresponding relation of " automobile " and " Volkswagen " set up in advance, the data of inquiry are exactly " Volkswagen ", resolve the matching degree of all advertisement material datas and " Volkswagen " in described server, then the automobile of the different model of " Volkswagen " brand and keyword " automobile " have higher matching degree, the automobile of the different model of other brand and keyword " automobile " have lower matching degree.

It should be noted that, for the matching way of advertisement material data and described keyword, the present invention does not limit at this, and every to be applicable to any matching way of the present invention all feasible.

Step 204, the advertisement material data described matching degree being greater than predetermined threshold value are defined as described targeted advertisements material data corresponding to described keyword.

Based on all advertisement material datas of calculating and the matching degree of described keyword, the advertisement material data described matching degree being greater than predetermined threshold value is defined as described targeted advertisements material data corresponding to described keyword.Wherein, described predetermined threshold value presets according to actual needs, and the present invention does not limit at this, and every to be applicable to feasible embodiment of the present invention all feasible.

Step 205, transfer corresponding targeted advertisements material data from described first storage space or described second storage space.

After the targeted advertisements material data that the keyword determining input is corresponding, determine the memory location of described targeted advertisements material data, namely described targeted advertisements material data is stored in described first storage space, still be stored in described second storage space, transfer corresponding targeted advertisements material data from described first storage space or described second storage space afterwards.

Step 206, for each advertisement material data, according to the history usage data upgraded, adjust the memory location of described advertisement material data at described first storage space or described second storage space.

The history usage data of each advertisement material data in server is constantly upgrading, and is stored in advertisement material data in described first storage space and is stored in the kind of the advertisement material data in described second storage space and number in continuous change.Because the history usage data of each advertisement material data in described server is in continuous renewal, so the described history usage data according to the corresponding targeted advertisements material data of client-side search of Corpus--based Method, the shift direction of described advertisement material data between described first storage space and described second storage space can be determined, the memory location of the advertisement material data in adjustment server.Such as, for each advertisement material data in described second memory, when revising in web page display number of times, data content, product price or transaction value, and the content of amendment is when meeting default condition, and described advertisement material data is transferred to described first storage space from described second storage space.

In specific implementation, because the speed transferring described advertisement material data from described first storage space is greater than the speed transferring described advertisement material data from described second storage space, so by the active advertisement material data batchmove in described second storage space to described first storage space.Compared to simple division, by frequent invoked active advertisement material data placement in reading speed faster the first storage space, the time of the advertisement material data that user search enlivens can be shortened, farthest improve the displaying efficiency of client-side ad.

It should be noted that, for the classification storage means of the embodiment of the present invention, can perform once at set intervals, the kind of the described advertisement material data in the first storage space described in regular update and described second storage space and quantity.The described time interval can set as required, can be one day, ten days, one month, three months, half a year or other arbitrary time span, and the present invention does not limit at this, and every to be applicable to feasible embodiment of the present invention all feasible.

Such as, prefixed time interval is 3 months, for each advertisement material in described second storage space, when the number of times of the request of the corresponding targeted advertisements material data of client-side search is greater than 1 time, the described targeted advertisements material being stored in the second storage space is transferred in the first storage space.For each advertisement material in the first storage space, in 3 months, if the number of times of the request of the corresponding targeted advertisements material data of client-side search is less than 1 time, then can by described advertisement material data batchmove to the second storage space.

With reference to figure 3, show the process flow diagram transferring method according to the advertisement material data of the embodiment of the present invention 3, the method can comprise the following steps:

Step 301, add up the history usage data of each advertisement material data.

Step 302, history usage data based on each advertisement material data, described advertisement material data is stored in respectively on the first storage space or the second storage space, wherein, the speed transferring described advertisement material data from described first storage space is greater than the speed transferring described advertisement material data from described second storage space.

Step 303, set up the corresponding relation of described advertisement material data and memory address.

After described advertisement material being stored to respectively described first storage space or described second storage space, for each advertisement material data, set up the one-to-one relationship of described advertisement material data and memory address.In specific implementation, the corresponding relation of described advertisement material data and memory address can store in the mode of map listing.

Step 304, add up the matching degree of all advertisement material datas and described keyword.

Step 305, the advertisement material data described matching degree being greater than predetermined threshold value are defined as described targeted advertisements material data corresponding to described keyword.

Step 306, corresponding relation according to described advertisement material data and memory address, search the target memory address that targeted advertisements material data is corresponding.

Based on the described advertisement material data of foundation and the corresponding relation of memory address, by searching the mode of map listing, the target memory address that targeted advertisements material data is corresponding can be determined.

Step 307, transfer corresponding targeted advertisements material data according to described target memory address at described first storage space or described second storage space.

The target memory address corresponding according to the described targeted advertisements material data obtained, transfers described targeted advertisements material data from described target memory address.

Step 308, for each advertisement material data, according to the history usage data upgraded, adjust the memory location of described advertisement material data at described first storage space or described second storage space.

With reference to figure 4, show the structured flowchart transferring device according to the advertisement material data of the embodiment of the present invention 1, this device comprises:

Data statistics module 401, for adding up the history usage data of each advertisement material data.

Data memory module 402, for the history usage data based on each advertisement material data, described advertisement material data is stored in respectively on the first storage space or the second storage space, wherein, the speed transferring described advertisement material data from described first storage space is greater than the speed transferring described advertisement material data from described second storage space.

Data transfer module 403, for the request according to the corresponding targeted advertisements material data of client-side search, transfer corresponding targeted advertisements material data, represent for described client from described first storage space or described second storage space.

With reference to figure 5, show the structured flowchart transferring device according to the advertisement material data of the embodiment of the present invention 2, this device comprises:

Data statistics module 501, for adding up the history usage data of each advertisement material data.

Data memory module 502, for the history usage data based on each advertisement material data, described advertisement material data is stored in respectively on the first storage space or the second storage space, wherein, the speed transferring described advertisement material data from described first storage space is greater than the speed transferring described advertisement material data from described second storage space.

Data transfer module 503, for the request according to the corresponding targeted advertisements material data of client-side search, transfer corresponding targeted advertisements material data, represent for described client from described first storage space or described second storage space.

Memory location adjusting module 504, for for each advertisement material data, according to the history usage data upgraded, adjusts the memory location of described advertisement material data at described first storage space or described second storage space.

Described data are transferred module 503 and are comprised:

Matching degree analyzing sub-module 5031, for adding up the matching degree of all advertisement material datas and described keyword;

Targeted advertisements material data determination submodule 5032, the advertisement material data for described matching degree being greater than predetermined threshold value is defined as described targeted advertisements material data corresponding to described keyword;

Targeted advertisements material data transfers submodule 5033, for transferring corresponding targeted advertisements material data from described first storage space or described second storage space.

In the embodiment of the present invention, preferably, described data statistics module 501,

Specifically for adding up the displaying number of times of each advertisement material data at webpage;

Described data memory module 502,

Advertisement material data specifically for the described displaying number of times at webpage is met the first preset range is stored to described first storage space, and the advertisement material data that the described displaying number of times at webpage does not meet described first preset range is stored to described second storage space.

Specifically for adding up the transaction data of each advertisement material data;

Described data memory module 502,

Specifically for for each advertisement material data, the advertisement material data described transaction data being met the second preset range is stored to described first storage space, and the advertisement material data described transaction data not being met described second preset range is stored to described second storage space.

Specifically for adding up the amendment state of each advertisement material data in preset time period;

Described data memory module 502,

Specifically for being that the advertisement material data that amendment occurs is stored to described first storage space by described amendment state, be that unmodified advertisement material data is stored to described second storage space by described amendment state.

Specifically for the advertisement material data directory of statistics for each price in described server, at least one the advertisement material data screening of the price that participates in the competition is the number of times of candidate's display advertisement;

Described data memory module 502,

Specifically for the advertisement material data directory of fixing a price for each, being that the advertisement material data that the number of times of candidate's display advertisement meets the 3rd preset range is stored to described first storage space by described screening, is that the advertisement material data that the number of times of candidate's display advertisement does not meet described 3rd preset range is stored to described second storage space by described screening.

Specifically for adding up the data creation time of each advertisement material data;

Described data memory module 502,

Advertisement material data specifically for being met the 4th preset range the described data creation time is stored to described first storage space, and the advertisement material data not being met described 4th preset range the described data creation time is stored to described second storage space.

With reference to figure 6, show the structured flowchart transferring device according to the advertisement material data of the embodiment of the present invention 3, this device comprises:

Data statistics module 601, for adding up the history usage data of each advertisement material data.

Data memory module 602, for the history usage data based on each advertisement material data, described advertisement material data is stored in respectively on the first storage space or the second storage space, wherein, the speed transferring described advertisement material data from described first storage space is greater than the speed transferring described advertisement material data from described second storage space.

Corresponding relation building module 603, for setting up the corresponding relation of described advertisement material data and memory address.

Data transfer module 604, for the request according to the corresponding targeted advertisements material data of client-side search, transfer corresponding targeted advertisements material data, represent for described client from described first storage space or described second storage space.

Memory location adjusting module 605, for for each advertisement material data, according to the history usage data upgraded, adjusts the memory location of described advertisement material data at described first storage space or described second storage space.

Described data are transferred module 604 and are comprised:

Matching degree analyzing sub-module 6041, for adding up the matching degree of all advertisement material datas and described keyword;

Targeted advertisements material data determination submodule 6042, the advertisement material data for described matching degree being greater than predetermined threshold value is defined as described targeted advertisements material data corresponding to described keyword;

Targeted advertisements material data transfers submodule 6043, for transferring corresponding targeted advertisements material data from described first storage space or described second storage space.

Described targeted advertisements material data is transferred submodule 6043 and is comprised:

Target memory address inquiry subelement 60431, for the corresponding relation according to described advertisement material data and memory address, searches the target memory address that targeted advertisements material data is corresponding;

Targeted advertisements material data obtains subelement 60432, for transferring corresponding targeted advertisements material data according to described target memory address at described first storage space or described second storage space.

Because described device embodiment is substantially corresponding to the embodiment of the method shown in earlier figures 1-Fig. 3, therefore not detailed part in the description of the present embodiment, see the related description in previous embodiment, just can not repeat at this.

Intrinsic not relevant to any certain computer, virtual system or miscellaneous equipment with display at this algorithm provided.Various general-purpose system also can with use based on together with this teaching.According to description above, the structure constructed required by this type systematic is apparent.In addition, the present invention is not also for any certain programmed language.It should be understood that and various programming language can be utilized to realize content of the present invention described here, and the description done language-specific is above to disclose preferred forms of the present invention.

In instructions provided herein, describe a large amount of detail.But can understand, embodiments of the invention can be put into practice when not having these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.

Similarly, be to be understood that, in order to simplify the disclosure and to help to understand in each inventive aspect one or more, in the description above to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes.But, the method for the disclosure should be construed to the following intention of reflection: namely the present invention for required protection requires feature more more than the feature clearly recorded in each claim.Or rather, as claims below reflect, all features of disclosed single embodiment before inventive aspect is to be less than.Therefore, the claims following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.

Those skilled in the art are appreciated that and adaptively can change the module in the equipment in embodiment and they are arranged in one or more equipment different from this embodiment.Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and multiple submodule or subelement or sub-component can be put them in addition.Except at least some in such feature and/or process or unit be mutually repel except, any combination can be adopted to combine all processes of all features disclosed in this instructions (comprising adjoint claim, summary and accompanying drawing) and so disclosed any method or equipment or unit.Unless expressly stated otherwise, each feature disclosed in this instructions (comprising adjoint claim, summary and accompanying drawing) can by providing identical, alternative features that is equivalent or similar object replaces.

In addition, those skilled in the art can understand, although embodiments more described herein to comprise in other embodiment some included feature instead of further feature, the combination of the feature of different embodiment means and to be within scope of the present invention and to form different embodiments.Such as, in the following claims, the one of any of embodiment required for protection can use with arbitrary array mode.

All parts embodiment of the present invention with hardware implementing, or can realize with the software module run on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that the some or all functions that microprocessor or digital signal processor (DSP) can be used in practice to realize transferring according to the advertisement material data of the embodiment of the present invention the some or all parts in device.The present invention can also be embodied as part or all equipment for performing method as described herein or device program (such as, computer program and computer program).Realizing program of the present invention and can store on a computer-readable medium like this, or the form of one or more signal can be had.Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.

The present invention will be described instead of limit the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment when not departing from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and does not arrange element in the claims or step.Word "a" or "an" before being positioned at element is not got rid of and be there is multiple such element.The present invention can by means of including the hardware of some different elements and realizing by means of the computing machine of suitably programming.In the unit claim listing some devices, several in these devices can be carry out imbody by same hardware branch.Word first, second and third-class use do not represent any order.Can be title by these word explanations.

The invention discloses A1, a kind of advertisement material data transfer method, wherein, comprising:

Add up the history usage data of each advertisement material data;

A2, method according to A1, wherein, the history usage data of each advertisement material data of described statistics comprises:

A3, method according to A1, wherein, the history usage data of each advertisement material data of described statistics comprises:

Add up the transaction data of each advertisement material data;

A4, method according to A1, wherein, the history usage data of each advertisement material data of described statistics comprises:

A5, method according to A1, wherein, the history usage data of each advertisement material data of described statistics comprises:

A6, method according to A1, wherein,

The history usage data of each advertisement material data of described statistics comprises:

Add up the data creation time of each advertisement material data;

A7, method according to A1, wherein, the described request according to the corresponding targeted advertisements material data of client-side search, transfer corresponding targeted advertisements material data from described first storage space or described second storage space, represent for client and comprise:

A8, method according to A7, wherein, described described advertisement material data is stored on the first storage space or the second storage space respectively after, described method also comprises:

A9, method according to A1, wherein, described method also comprises:

The invention also discloses B10, a kind of advertisement material data transfer device, wherein, comprising:

B11, device according to B10, wherein,

Described data statistics module, specifically for adding up the displaying number of times of each advertisement material data at webpage;

B12, device according to B10, wherein,

Described data statistics module, specifically for adding up the transaction data of each advertisement material data;

B13, device according to B10, wherein,

Described data statistics module, specifically for adding up the amendment state of each advertisement material data in preset time period;

B14, device according to B10, wherein,

Described data statistics module, specifically for add up described advertisement material data participate in the competition price participation number of times;

B15, device according to B10, wherein,

Described data statistics module, specifically for adding up the data creation time of each advertisement material data;

B16, device according to B10, wherein, described data are transferred module and are comprised:

B17, device according to B16, wherein, after described data memory module, described device also comprises:

B18, device according to B10, wherein, described device also comprises:

Claims

1. advertisement material data transfers a method, wherein, comprising:

Add up the history usage data of each advertisement material data;

2. method according to claim 1, wherein, the history usage data of each advertisement material data of described statistics comprises:

3. method according to claim 1, wherein, the history usage data of each advertisement material data of described statistics comprises:

Add up the transaction data of each advertisement material data;

4. method according to claim 1, wherein, the history usage data of each advertisement material data of described statistics comprises:

5. method according to claim 1, wherein, the history usage data of each advertisement material data of described statistics comprises:

6. method according to claim 1, wherein,

Add up the data creation time of each advertisement material data;

7. method according to claim 1, wherein, the described request according to the corresponding targeted advertisements material data of client-side search, transfer corresponding targeted advertisements material data from described first storage space or described second storage space, represent for client and comprise:

8. method according to claim 7, wherein, described described advertisement material data is stored on the first storage space or the second storage space respectively after, described method also comprises:

9. method according to claim 1, wherein, described method also comprises:

10. advertisement material data transfers a device, wherein, comprising: