WO2018218663A1 - Big data advertisement release system - Google Patents
Big data advertisement release system Download PDFInfo
- Publication number
- WO2018218663A1 WO2018218663A1 PCT/CN2017/087011 CN2017087011W WO2018218663A1 WO 2018218663 A1 WO2018218663 A1 WO 2018218663A1 CN 2017087011 W CN2017087011 W CN 2017087011W WO 2018218663 A1 WO2018218663 A1 WO 2018218663A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- information
- advertisement
- user
- advertisement information
- search
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Definitions
- the invention belongs to the technical field of networks, and in particular relates to a big data advertisement publishing system.
- Online advertising also known as Internet advertising, refers to a high-tech advertising operation method that uses advertisement banners, text links, multimedia, etc. on the website to publish or publish advertisements on the Internet and deliver them to Internet users through the Internet.
- traditional four major media Businesses'spapers, magazines, television, radio
- Online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
- each user is divided into corresponding user collections according to the user's search behavior, and corresponding keywords are given for each user collection.
- the advertisement needs to be delivered to a specific user population. Specifically, a set of keywords is given for the advertisement to be served, and then the keyword set is matched with the keywords of each user set, and the user set of the match is advertised.
- the above solution is to match the advertisement with the user collection, and then deliver it to each user in the matched user collection. Because the matching result set is small, the demand for the advertisement volume cannot be satisfied if the advertisement traffic demand is large. .
- the embodiment of the invention provides a big data advertisement publishing system, which aims to solve the problem that the prior art advertisement delivery method cannot meet the demand of the advertisement delivery amount.
- a big data advertisement publishing system comprising: a cloud data server, a network server, and an advertisement information publishing device; the cloud data server is respectively connected to the network server and the advertisement information publishing device
- the web server obtains the search information input by the user in the website, and transmits the obtained search information to the cloud data server, and the cloud data server obtains the search keyword from the search information, and determines and describes the search keyword according to the obtained search keyword. Searching for a first advertisement information set to which the keyword corresponding to the keyword belongs, and searching for the advertisement information matching the search keyword in the first advertisement information subset under the first advertisement information set, and searching for the retrieved advertisement
- the information is sent to the advertisement information distribution device, and the advertisement information distribution device displays the advertisement information to the user.
- the network server comprises:
- a search information acquisition module for obtaining search information input by a user on a website
- Searching for an information transmission module for transmitting the acquired search information to the cloud data server.
- the network server further includes:
- a user information obtaining module for acquiring user information registered in the website
- a user information transmission module is configured to transmit the acquired user information to the cloud data server.
- the user information includes one or a combination of account information, an ID number, a telephone number, a mailbox, or a QQ number.
- the cloud data server comprises:
- An information receiving module configured to receive search information and user information transmitted by the network server
- a cloud computing processing module configured to perform calculation processing on the received search information, to obtain a search keyword, and determine, according to the search keyword, a first advertisement information set to which the advertisement information corresponding to the search keyword belongs, and in the first Retrieving the advertisement information matching the search keyword in the first advertisement information subset under the advertisement information set;
- the advertisement information sending module is configured to send the retrieved advertisement information to the advertisement information publishing device.
- the cloud data server further includes: an information storage module, configured to store search information and user information transmitted by the network server.
- the network server further includes: a search information identification module, configured to set the input search information to the user identifier, and transmit the identified search information to the search information transmission module.
- a search information identification module configured to set the input search information to the user identifier, and transmit the identified search information to the search information transmission module.
- the user identifier is one or more combinations of user account information, a user ID number, a user phone number, a user mailbox, or a user QQ number.
- the cloud computing processing module includes:
- the matching module is configured to obtain the user identifier set in the search information, match the obtained user identifier with the user information, and send the matching result to the advertisement information publishing device.
- the advertisement information publishing device includes: an advertisement information issuing module, configured to receive the advertisement information and the matching result sent by the cloud data server, and display the advertisement information to the user identifier according to the matching result. user.
- an advertisement information issuing module configured to receive the advertisement information and the matching result sent by the cloud data server, and display the advertisement information to the user identifier according to the matching result. user.
- the big data advertisement publishing system receives the search information and the user information transmitted by the network server through the cloud data server, performs calculation processing on the search information, acquires search keywords in the search information, and further determines and searches for keywords.
- Corresponding advertisement information belongs to the first advertisement information set, and searches for the advertisement information matching the search keyword in the first advertisement information subset under the first advertisement information collection, and the retrieved advertisement is obtained by the advertisement information publishing device. The information is released to the user, the number of advertisement information is greatly increased, the content is more abundant, and the coverage is wider.
- FIG. 1 is a schematic structural diagram of a big data advertisement publishing system according to an embodiment of the present invention.
- FIG. 2 is a schematic structural diagram of another big data advertisement publishing system according to an embodiment of the present invention.
- the big data advertisement publishing system receives the search information and the user information transmitted by the network server through the cloud data server, performs calculation processing on the search information, acquires search keywords in the search information, and further determines and searches for keywords.
- Corresponding advertisement information belongs to the first advertisement information set, and searches for the advertisement information matching the search keyword in the first advertisement information subset under the first advertisement information collection, and the retrieved advertisement is obtained by the advertisement information publishing device. The information is released to the user, the number of advertisement information is greatly increased, the content is more abundant, and the coverage is wider.
- a big data advertisement distribution system 10 includes a cloud data server 100, a network server 200, and an advertisement information distribution device 300; the cloud data server 100 and the The web server 200 and the advertisement information publishing apparatus 300 are connected; the web server 100 acquires the search information input by the user in the website, and transmits the acquired search information to the cloud data server 200, and the cloud data server obtains the search from the search information.
- the advertisement information distribution device 300 displays the advertisement information to the user.
- the number of advertisements published has been greatly increased, the content is more abundant, and the coverage is wider.
- the network server 200 includes a search information acquiring module 210 and a search information transmission module 220.
- the search information acquiring module 210 is configured to obtain search information input by the user in the website.
- the search information transmission module 220 is configured to transmit the acquired search information to the cloud data server.
- the network server 200 further includes a user information acquiring module 230 and a user information transmitting module 240.
- the user information obtaining module 230 is configured to obtain user information registered in the website.
- the user information transmission module 240 is configured to transmit the acquired user information to the cloud data server.
- the user information includes one or more combinations of account information, ID number, telephone number, email address, or QQ number, and is not limited.
- the cloud data server 100 includes an information receiving module 110, a cloud computing processing module 120, and an advertisement information sending module 130.
- the information receiving module 110 is configured to receive search information and user information transmitted by the network server.
- the cloud computing processing module 120 is configured to perform calculation processing on the received search information to obtain a search keyword, and determine, according to the search keyword, a first advertisement information set to which the advertisement information corresponding to the search keyword belongs, and The first advertisement information subset under the first advertisement information set retrieves advertisement information matching the search keyword.
- the advertisement information sending module 130 is configured to send the retrieved advertisement information to the advertisement information publishing device.
- the cloud data server 100 further includes an information storage module 140 for storing search information and user information transmitted by the network server.
- the network server 200 further includes a search information identification module 250, configured to set the input search information to the user identifier, and transmit the identified search information to the search information transmission mode.
- the user identifier is one or more combinations of user account information, user ID number, user phone number, user mailbox, or user QQ number, and is not limited.
- the cloud computing processing module 120 includes a matching module 121, configured to acquire a user identifier set in the search information, and match the obtained user identifier with the user information, and send the matching result to the advertisement information. Publish the device.
- a matching module 121 configured to acquire a user identifier set in the search information, and match the obtained user identifier with the user information, and send the matching result to the advertisement information. Publish the device.
- the advertisement information publishing apparatus 300 includes an advertisement information issuing module 310, configured to receive advertisement information and a matching result sent by the cloud data server, and display and display the advertisement information to the user according to the matching result. Identify the corresponding user.
- the big data advertisement publishing system receives the search information and the user information transmitted by the network server through the cloud data server, performs calculation processing on the search information, acquires search keywords in the search information, and further determines and searches for keywords.
- Corresponding advertisement information belongs to the first advertisement information set, and searches for the advertisement information matching the search keyword in the first advertisement information subset under the first advertisement information collection, and the retrieved advertisement is obtained by the advertisement information publishing device. The information is released to the user, the number of advertisement information is greatly increased, the content is more abundant, and the coverage is wider.
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention is applicable to the field of network technology, and provides a big data advertisement release system, comprising: a cloud data server, a network server, and an advertisement information release device. The cloud data server is connected to the network server and the advertisement information release device, separately; the network server acquires search information input by a user in a website, and transmits the acquired search information to the cloud data server; the cloud data server acquires search keywords from the search information, determines, according to the acquired search keywords, a first advertisement information set to which advertisement information corresponding to the search keywords belongs, searches a first advertisement information subset under the first advertisement information set for advertisement information matching the search keywords, and sends the found advertisement information to the advertisement information release device; the advertisement information release device releases and displays the advertisement information to users. The amount of released advertisement information can be increased greatly with richer content and wider coverage.
Description
本发明属于网络技术领域，尤其涉及一种大数据广告发布系统。The invention belongs to the technical field of networks, and in particular relates to a big data advertisement publishing system.
网络广告也称为互联网广告，是指利用网站上的广告横幅、文本链接、多媒体等方法，在互联网刊登或发布广告，通过网络传递到互联网用户的一种高科技广告运作方式。与传统的四大传播媒体
( 报纸、杂志、电视、广播 ) 广告及近来备受垂青的户外广告相比，网络广告具有得天独厚的优势，是实施现代营销媒体战略的重要一部分。Online advertising, also known as Internet advertising, refers to a high-tech advertising operation method that uses advertisement banners, text links, multimedia, etc. on the website to publish or publish advertisements on the Internet and deliver them to Internet users through the Internet. And the traditional four major media
(Newspapers, magazines, television, radio) Compared with the recent popular outdoor advertising, online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
在广告投放策略中，根据用户的搜索行为将各个用户分别划分到相应的用户集合中，并针对各个用户集合给出相应的关键词，进行广告投放时，需要将广告投放给特定的用户人群，具体而言，针对待投放的广告给定一些关键词的集合，然后将该关键词集合与各个用户集合的关键词进行匹配，对匹配上的用户集合进行广告投放。In the advertisement delivery strategy, each user is divided into corresponding user collections according to the user's search behavior, and corresponding keywords are given for each user collection. When advertising is performed, the advertisement needs to be delivered to a specific user population. Specifically, a set of keywords is given for the advertisement to be served, and then the keyword set is matched with the keywords of each user set, and the user set of the match is advertised.
以上方案是将广告与用户集合进行匹配，然后投放给匹配到的用户集合中的各个用户，由于匹配的结果集较小，在广告流量需求量较大的情况下，无法满足广告投放量的需求。
The above solution is to match the advertisement with the user collection, and then deliver it to each user in the matched user collection. Because the matching result set is small, the demand for the advertisement volume cannot be satisfied if the advertisement traffic demand is large. .
本发明实施例提供一种大数据广告发布系统，旨在解决现有技术的广告投放方式无法满足广告投放量的需求的问题。The embodiment of the invention provides a big data advertisement publishing system, which aims to solve the problem that the prior art advertisement delivery method cannot meet the demand of the advertisement delivery amount.
本发明实施例是这样实现的，一种大数据广告发布系统，包括：云数据服务器、网络服务器和广告信息发布设备；所述云数据服务器分别与所述网络服务器、所述广告信息发布设备连接；网络服务器获取用户在网站内输入的搜索信息，并将获取的搜索信息传输至云数据服务器，云数据服务器从所述搜索信息中获取搜索关键词，根据获取的搜索关键词，确定与所述搜索关键词对应的广告信息所属的第一广告信息集合，并在该第一广告信息集合下的第一广告信息子集合中检索与所述搜索关键词匹配的广告信息，并将检索到的广告信息发送至广告信息发布设备，广告信息发布设备将所述广告信息发布显示给用户。The embodiment of the present invention is implemented as follows: a big data advertisement publishing system, comprising: a cloud data server, a network server, and an advertisement information publishing device; the cloud data server is respectively connected to the network server and the advertisement information publishing device The web server obtains the search information input by the user in the website, and transmits the obtained search information to the cloud data server, and the cloud data server obtains the search keyword from the search information, and determines and describes the search keyword according to the obtained search keyword. Searching for a first advertisement information set to which the keyword corresponding to the keyword belongs, and searching for the advertisement information matching the search keyword in the first advertisement information subset under the first advertisement information set, and searching for the retrieved advertisement The information is sent to the advertisement information distribution device, and the advertisement information distribution device displays the advertisement information to the user.
优选地，所述网络服务器，包括：Preferably, the network server comprises:
搜索信息获取模块，用于获取用户在网站内输入的搜索信息；以及a search information acquisition module for obtaining search information input by a user on a website;
搜索信息传输模块，用于将获取的搜索信息传输至云数据服务器。Searching for an information transmission module for transmitting the acquired search information to the cloud data server.
优选地，所述网络服务器，还包括：Preferably, the network server further includes:
用户信息获取模块，用于获取在网站内注册的用户信息；以及a user information obtaining module for acquiring user information registered in the website;
用户信息传输模块，用于将获取的用户信息传输至云数据服务器。A user information transmission module is configured to transmit the acquired user information to the cloud data server.
优选地，所述用户信息包括账号信息、身份证号、电话号码、邮箱或者QQ号中的一种或多种组合。Preferably, the user information includes one or a combination of account information, an ID number, a telephone number, a mailbox, or a QQ number.
优选地，所述云数据服务器，包括：Preferably, the cloud data server comprises:
信息接收模块，用于接收网络服务器传输的搜索信息和用户信息；An information receiving module, configured to receive search information and user information transmitted by the network server;
云计算处理模块，用于将接收的搜索信息进行计算处理，得到搜索关键词，根据搜索关键词，确定与所述搜索关键词对应的广告信息所属的第一广告信息集合，并在该第一广告信息集合下的第一广告信息子集合中检索与所述搜索关键词匹配的广告信息；以及a cloud computing processing module, configured to perform calculation processing on the received search information, to obtain a search keyword, and determine, according to the search keyword, a first advertisement information set to which the advertisement information corresponding to the search keyword belongs, and in the first Retrieving the advertisement information matching the search keyword in the first advertisement information subset under the advertisement information set;
广告信息发送模块，用于将检索到的广告信息发送至广告信息发布设备。The advertisement information sending module is configured to send the retrieved advertisement information to the advertisement information publishing device.
优选地，所述云数据服务器，还包括：信息存储模块，用于存储网络服务器传输的搜索信息和用户信息。Preferably, the cloud data server further includes: an information storage module, configured to store search information and user information transmitted by the network server.
优选地，所述网络服务器，还包括：搜索信息标识模块，用于将输入的搜索信息设置用户标识，并将已标识的搜索信息传输至搜索信息传输模块。Preferably, the network server further includes: a search information identification module, configured to set the input search information to the user identifier, and transmit the identified search information to the search information transmission module.
优选地，所述用户标识为用户账号信息、用户身份证号、用户电话号码、用户邮箱或者用户QQ号中的一种或多种组合。Preferably, the user identifier is one or more combinations of user account information, a user ID number, a user phone number, a user mailbox, or a user QQ number.
优选地，所述云计算处理模块，包括：Preferably, the cloud computing processing module includes:
匹配模块，用于获取搜索信息中设置的用户标识，并将获取的用户标识与用户信息进行匹配，并将匹配结果发送至广告信息发布设备。The matching module is configured to obtain the user identifier set in the search information, match the obtained user identifier with the user information, and send the matching result to the advertisement information publishing device.
优选地，所述广告信息发布设备，包括：广告信息发布模块，用于接收云数据服务器发送的广告信息和匹配结果，并根据所述匹配结果，将广告信息发布显示给与用户标识相对应的用户。Preferably, the advertisement information publishing device includes: an advertisement information issuing module, configured to receive the advertisement information and the matching result sent by the cloud data server, and display the advertisement information to the user identifier according to the matching result. user.
本发明实施例提供的大数据广告发布系统，通过云数据服务器接收网络服务器传输的搜索信息和用户信息，并对搜索信息进行计算处理，获取搜索信息中的搜索关键词，进而确定与搜索关键词对应的广告信息所属的第一广告信息集合，并在该第一广告信息集合下的第一广告信息子集合中检索与搜索关键词匹配的广告信息，并通过广告信息发布设备将检索到的广告信息发布显示给用户，广告信息发布数量大大增加，内容也更加丰富，覆盖面也更广。
The big data advertisement publishing system provided by the embodiment of the invention receives the search information and the user information transmitted by the network server through the cloud data server, performs calculation processing on the search information, acquires search keywords in the search information, and further determines and searches for keywords. Corresponding advertisement information belongs to the first advertisement information set, and searches for the advertisement information matching the search keyword in the first advertisement information subset under the first advertisement information collection, and the retrieved advertisement is obtained by the advertisement information publishing device The information is released to the user, the number of advertisement information is greatly increased, the content is more abundant, and the coverage is wider.
图1是本发明实施例提供的一种大数据广告发布系统的结构示意图；1 is a schematic structural diagram of a big data advertisement publishing system according to an embodiment of the present invention;
图2是本发明实施例提供的另一种大数据广告发布系统的结构示意图。FIG. 2 is a schematic structural diagram of another big data advertisement publishing system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
本发明实施例提供的大数据广告发布系统，通过云数据服务器接收网络服务器传输的搜索信息和用户信息，并对搜索信息进行计算处理，获取搜索信息中的搜索关键词，进而确定与搜索关键词对应的广告信息所属的第一广告信息集合，并在该第一广告信息集合下的第一广告信息子集合中检索与搜索关键词匹配的广告信息，并通过广告信息发布设备将检索到的广告信息发布显示给用户，广告信息发布数量大大增加，内容也更加丰富，覆盖面也更广。
The big data advertisement publishing system provided by the embodiment of the invention receives the search information and the user information transmitted by the network server through the cloud data server, performs calculation processing on the search information, acquires search keywords in the search information, and further determines and searches for keywords. Corresponding advertisement information belongs to the first advertisement information set, and searches for the advertisement information matching the search keyword in the first advertisement information subset under the first advertisement information collection, and the retrieved advertisement is obtained by the advertisement information publishing device The information is released to the user, the number of advertisement information is greatly increased, the content is more abundant, and the coverage is wider.
以下结合具体实施例对本发明的具体实现进行详细描述。The specific implementation of the present invention will be described in detail below with reference to specific embodiments.
如图1和2所示，在本发明实施例中，一种大数据广告发布系统10，包括云数据服务器100、网络服务器200和广告信息发布设备300；所述云数据服务器100分别与所述网络服务器200、所述广告信息发布设备300连接；网络服务器100获取用户在网站内输入的搜索信息，并将获取的搜索信息传输至云数据服务器200，云数据服务器从所述搜索信息中获取搜索关键词，根据获取的搜索关键词，确定与所述搜索关键词对应的广告信息所属的第一广告信息集合，并在该第一广告信息集合下的第一广告信息子集合中检索与所述搜索关键词匹配的广告信息，并将检索到的广告信息发送至广告信息发布设备300，广告信息发布设备300将所述广告信息发布显示给用户。广告信息发布数量大大增加，内容也更加丰富，覆盖面也更广。As shown in FIGS. 1 and 2, in an embodiment of the present invention, a big data advertisement distribution system 10 includes a cloud data server 100, a network server 200, and an advertisement information distribution device 300; the cloud data server 100 and the The web server 200 and the advertisement information publishing apparatus 300 are connected; the web server 100 acquires the search information input by the user in the website, and transmits the acquired search information to the cloud data server 200, and the cloud data server obtains the search from the search information. Keyword, determining, according to the obtained search keyword, the first advertisement information set to which the advertisement information corresponding to the search keyword belongs, and searching and referring to the first advertisement information subset under the first advertisement information set Searching for the matching advertisement information of the keyword, and transmitting the retrieved advertisement information to the advertisement information distribution device 300, the advertisement information distribution device 300 displays the advertisement information to the user. The number of advertisements published has been greatly increased, the content is more abundant, and the coverage is wider.
在本实施例中，所述网络服务器200，包括搜索信息获取模块210和搜索信息传输模块220。其中，所述搜索信息获取模块210，用于获取用户在网站内输入的搜索信息。所述搜索信息传输模块220，用于将获取的搜索信息传输至云数据服务器。In this embodiment, the network server 200 includes a search information acquiring module 210 and a search information transmission module 220. The search information acquiring module 210 is configured to obtain search information input by the user in the website. The search information transmission module 220 is configured to transmit the acquired search information to the cloud data server.
在本实施例中，所述网络服务器200，还包括用户信息获取模块230和用户信息传输模块240。其中，所述用户信息获取模块230，用于获取在网站内注册的用户信息。所述用户信息传输模块240，用于将获取的用户信息传输至云数据服务器。所述用户信息包括账号信息、身份证号、电话号码、邮箱或者QQ号中的一种或多种组合，具体不做限制。In this embodiment, the network server 200 further includes a user information acquiring module 230 and a user information transmitting module 240. The user information obtaining module 230 is configured to obtain user information registered in the website. The user information transmission module 240 is configured to transmit the acquired user information to the cloud data server. The user information includes one or more combinations of account information, ID number, telephone number, email address, or QQ number, and is not limited.
在本实施例中，所述云数据服务器100，包括信息接收模块110、云计算处理模块120和广告信息发送模块130。其中，所述信息接收模块110，用于接收网络服务器传输的搜索信息和用户信息。所述云计算处理模块120，用于将接收的搜索信息进行计算处理，得到搜索关键词，根据搜索关键词，确定与所述搜索关键词对应的广告信息所属的第一广告信息集合，并在该第一广告信息集合下的第一广告信息子集合中检索与所述搜索关键词匹配的广告信息。所述广告信息发送模块130，用于将检索到的广告信息发送至广告信息发布设备。In this embodiment, the cloud data server 100 includes an information receiving module 110, a cloud computing processing module 120, and an advertisement information sending module 130. The information receiving module 110 is configured to receive search information and user information transmitted by the network server. The cloud computing processing module 120 is configured to perform calculation processing on the received search information to obtain a search keyword, and determine, according to the search keyword, a first advertisement information set to which the advertisement information corresponding to the search keyword belongs, and The first advertisement information subset under the first advertisement information set retrieves advertisement information matching the search keyword. The advertisement information sending module 130 is configured to send the retrieved advertisement information to the advertisement information publishing device.
在本实施例中，所述云数据服务器100，还包括信息存储模块140，用于存储网络服务器传输的搜索信息和用户信息。In this embodiment, the cloud data server 100 further includes an information storage module 140 for storing search information and user information transmitted by the network server.
在本实施例中，所述网络服务器200，还包括搜索信息标识模块250，用于将输入的搜索信息设置用户标识，并将已标识的搜索信息传输至搜索信息传输模。其中，所述用户标识为用户账号信息、用户身份证号、用户电话号码、用户邮箱或者用户QQ号中的一种或多种组合，具体不做限制。In this embodiment, the network server 200 further includes a search information identification module 250, configured to set the input search information to the user identifier, and transmit the identified search information to the search information transmission mode. The user identifier is one or more combinations of user account information, user ID number, user phone number, user mailbox, or user QQ number, and is not limited.
在本实施例中，所述云计算处理模块120，包括匹配模块121，用于获取搜索信息中设置的用户标识，并将获取的用户标识与用户信息进行匹配，并将匹配结果发送至广告信息发布设备。In this embodiment, the cloud computing processing module 120 includes a matching module 121, configured to acquire a user identifier set in the search information, and match the obtained user identifier with the user information, and send the matching result to the advertisement information. Publish the device.
在本实施例中，所述广告信息发布设备300，包括广告信息发布模块310，用于接收云数据服务器发送的广告信息和匹配结果，并根据所述匹配结果，将广告信息发布显示给与用户标识相对应的用户。In this embodiment, the advertisement information publishing apparatus 300 includes an advertisement information issuing module 310, configured to receive advertisement information and a matching result sent by the cloud data server, and display and display the advertisement information to the user according to the matching result. Identify the corresponding user.
上述发明实施例提供的大数据广告发布系统，通过云数据服务器接收网络服务器传输的搜索信息和用户信息，并对搜索信息进行计算处理，获取搜索信息中的搜索关键词，进而确定与搜索关键词对应的广告信息所属的第一广告信息集合，并在该第一广告信息集合下的第一广告信息子集合中检索与搜索关键词匹配的广告信息，并通过广告信息发布设备将检索到的广告信息发布显示给用户，广告信息发布数量大大增加，内容也更加丰富，覆盖面也更广。The big data advertisement publishing system provided by the above embodiment of the invention receives the search information and the user information transmitted by the network server through the cloud data server, performs calculation processing on the search information, acquires search keywords in the search information, and further determines and searches for keywords. Corresponding advertisement information belongs to the first advertisement information set, and searches for the advertisement information matching the search keyword in the first advertisement information subset under the first advertisement information collection, and the retrieved advertisement is obtained by the advertisement information publishing device The information is released to the user, the number of advertisement information is greatly increased, the content is more abundant, and the coverage is wider.
以上所述仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。The above is only the preferred embodiment of the present invention, and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection of the present invention. Within the scope.
Claims (10)
- 一种大数据广告发布系统，其特征在于，包括：云数据服务器、网络服务器和广告信息发布设备；所述云数据服务器分别与所述网络服务器、所述广告信息发布设备连接；网络服务器获取用户在网站内输入的搜索信息，并将获取的搜索信息传输至云数据服务器，云数据服务器从所述搜索信息中获取搜索关键词，根据获取的搜索关键词，确定与所述搜索关键词对应的广告信息所属的第一广告信息集合，并在该第一广告信息集合下的第一广告信息子集合中检索与所述搜索关键词匹配的广告信息，并将检索到的广告信息发送至广告信息发布设备，广告信息发布设备将所述广告信息发布显示给用户。 A big data advertisement publishing system, comprising: a cloud data server, a network server, and an advertisement information publishing device; the cloud data server is respectively connected to the network server and the advertisement information publishing device; and the network server acquires a user Searching information input in the website, and transmitting the obtained search information to the cloud data server, the cloud data server obtaining the search keyword from the search information, and determining the search keyword corresponding to the search keyword according to the obtained search keyword The first advertisement information set to which the advertisement information belongs, and the advertisement information matching the search keyword is retrieved in the first advertisement information subset under the first advertisement information collection, and the retrieved advertisement information is sent to the advertisement information The publishing device, the advertisement information publishing device displays the advertisement information to the user.
- 如权利要求1所述的大数据广告发布系统，其特征在于，所述网络服务器，包括：The big data advertisement distribution system according to claim 1, wherein the network server comprises:搜索信息获取模块，用于获取用户在网站内输入的搜索信息；以及a search information acquisition module for obtaining search information input by a user on a website;搜索信息传输模块，用于将获取的搜索信息传输至云数据服务器。Searching for an information transmission module for transmitting the acquired search information to the cloud data server.
- 如权利要求2所述的大数据广告发布系统，其特征在于，所述网络服务器，还包括：The big data advertisement distribution system according to claim 2, wherein the network server further comprises:用户信息获取模块，用于获取在网站内注册的用户信息；以及a user information obtaining module for acquiring user information registered in the website;用户信息传输模块，用于将获取的用户信息传输至云数据服务器。A user information transmission module is configured to transmit the acquired user information to the cloud data server.
- 如权利要求3所述的大数据广告发布系统，其特征在于，所述用户信息包括账号信息、身份证号、电话号码、邮箱或者QQ号中的一种或多种组合。The big data advertisement distribution system according to claim 3, wherein the user information comprises one or more combinations of account information, an ID number, a telephone number, a mailbox, or a QQ number.
- 如权利要求3所述的大数据广告发布系统，其特征在于，所述云数据服务器，包括：The big data advertisement distribution system according to claim 3, wherein the cloud data server comprises:信息接收模块，用于接收网络服务器传输的搜索信息和用户信息；An information receiving module, configured to receive search information and user information transmitted by the network server;云计算处理模块，用于将接收的搜索信息进行计算处理，得到搜索关键词，根据搜索关键词，确定与所述搜索关键词对应的广告信息所属的第一广告信息集合，并在该第一广告信息集合下的第一广告信息子集合中检索与所述搜索关键词匹配的广告信息；以及a cloud computing processing module, configured to perform calculation processing on the received search information, to obtain a search keyword, and determine, according to the search keyword, a first advertisement information set to which the advertisement information corresponding to the search keyword belongs, and in the first Retrieving the advertisement information matching the search keyword in the first advertisement information subset under the advertisement information set;广告信息发送模块，用于将检索到的广告信息发送至广告信息发布设备。The advertisement information sending module is configured to send the retrieved advertisement information to the advertisement information publishing device.
- 如权利要求5所述的大数据广告发布系统，其特征在于，所述云数据服务器，还包括：信息存储模块，用于存储网络服务器传输的搜索信息和用户信息。The big data advertisement distribution system according to claim 5, wherein the cloud data server further comprises: an information storage module, configured to store search information and user information transmitted by the network server.
- 如权利要求5所述的大数据广告发布系统，其特征在于，所述网络服务器，还包括：搜索信息标识模块，用于将输入的搜索信息设置用户标识，并将已标识的搜索信息传输至搜索信息传输模块。The big data advertisement distribution system according to claim 5, wherein the network server further comprises: a search information identification module, configured to set the input search information to set the user identifier, and transmit the identified search information to Search for information transfer modules.
- 如权利要求7所述的大数据广告发布系统，其特征在于，所述用户标识为用户账号信息、用户身份证号、用户电话号码、用户邮箱或者用户QQ号中的一种或多种组合。The big data advertisement distribution system according to claim 7, wherein the user identifier is one or more combinations of user account information, a user ID number, a user telephone number, a user mailbox, or a user QQ number.
- 如权利要求7所述的大数据广告发布系统，其特征在于，所述云计算处理模块，包括：The big data advertisement distribution system according to claim 7, wherein the cloud computing processing module comprises:匹配模块，用于获取搜索信息中设置的用户标识，并将获取的用户标识与用户信息进行匹配，并将匹配结果发送至广告信息发布设备。The matching module is configured to obtain the user identifier set in the search information, match the obtained user identifier with the user information, and send the matching result to the advertisement information publishing device.
- 如权利要求9所述的大数据广告发布系统，其特征在于，所述广告信息发布设备，包括：广告信息发布模块，用于接收云数据服务器发送的广告信息和匹配结果，并根据所述匹配结果，将广告信息发布显示给与用户标识相对应的用户。The big data advertisement distribution system according to claim 9, wherein the advertisement information distribution device comprises: an advertisement information distribution module, configured to receive advertisement information and a matching result sent by the cloud data server, and according to the matching As a result, the advertisement information is distributed to the user corresponding to the user identification.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2017/087011 WO2018218663A1 (en) | 2017-06-02 | 2017-06-02 | Big data advertisement release system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2017/087011 WO2018218663A1 (en) | 2017-06-02 | 2017-06-02 | Big data advertisement release system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| WO2018218663A1 true WO2018218663A1 (en) | 2018-12-06 |
Family
ID=64454876
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/CN2017/087011 WO2018218663A1 (en) | 2017-06-02 | 2017-06-02 | Big data advertisement release system |
Country Status (1)
| Country | Link |
|---|---|
| WO (1) | WO2018218663A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111222909A (en) * | 2019-11-26 | 2020-06-02 | 湖南海得利网络科技有限公司 | Method for positioning, putting and displaying network advertisement |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101034455A (en) * | 2006-03-06 | 2007-09-12 | 腾讯科技（深圳）有限公司 | Method and system for implementing online advertisement |
| CN101038648A (en) * | 2006-03-17 | 2007-09-19 | 腾讯科技（深圳）有限公司 | Advertisement information launching method based on search engine and advertisement information publication server |
| CN101079038A (en) * | 2006-06-28 | 2007-11-28 | 腾讯科技（深圳）有限公司 | System and method for implementing key word advertisement |
| CN104572782A (en) * | 2013-10-29 | 2015-04-29 | 中兴通讯股份有限公司 | Method and system for directional information pushing based on browser search |
-
2017
- 2017-06-02 WO PCT/CN2017/087011 patent/WO2018218663A1/en active Application Filing
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101034455A (en) * | 2006-03-06 | 2007-09-12 | 腾讯科技（深圳）有限公司 | Method and system for implementing online advertisement |
| CN101038648A (en) * | 2006-03-17 | 2007-09-19 | 腾讯科技（深圳）有限公司 | Advertisement information launching method based on search engine and advertisement information publication server |
| CN101079038A (en) * | 2006-06-28 | 2007-11-28 | 腾讯科技（深圳）有限公司 | System and method for implementing key word advertisement |
| CN104572782A (en) * | 2013-10-29 | 2015-04-29 | 中兴通讯股份有限公司 | Method and system for directional information pushing based on browser search |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111222909A (en) * | 2019-11-26 | 2020-06-02 | 湖南海得利网络科技有限公司 | Method for positioning, putting and displaying network advertisement |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN105306959B (en) | A kind of low delay network self-adapting live broadcast system | |
| JP2000004272A (en) | Data distributing method, transmitter, receiver and data distribution system applying this data distributing method and data structure used for this data distribution system | |
| CN104901860A (en) | System and method for interconnection and intercommunication of NDN and CDN | |
| RU2010146258A (en) | METHOD, DEVICE AND SYSTEM FOR DISTRIBUTING MESSAGES | |
| CN106100914A (en) | The method for pushing of a kind of cloud AC warning information and system | |
| CN103391274A (en) | Integrated network safety managing method and device | |
| WO2018218663A1 (en) | Big data advertisement release system | |
| JP2002077277A5 (en) | ||
| CN106504021A (en) | A kind of network marketing flat based on advertisement pushing | |
| CN109634757B (en) | Data acquisition method for seismic industry big data processing | |
| WO2010123207A2 (en) | Apparatus, method, and advertising server for providing mobile advertising through mobile broadcasting network | |
| CN107274218A (en) | A kind of big data advertisement distributing system | |
| WO2017052316A1 (en) | Advertising revenue sharing system | |
| CN101686156B (en) | Terminal and method for realizing local caching of network service data | |
| WO2018088604A1 (en) | Publication/subscription-based content delivery platform system, mashup server, and content delivery method for providing mashup content through topic virtualization | |
| CN102572808B (en) | Third generation (3G) wireless network-based address treatment method of PUSH system and system applying same | |
| WO2018023305A1 (en) | Method and system for pushing personalized information on the basis of destination address | |
| CN103475686B (en) | Communication data distribution system and communication data distribution method for electric analog | |
| WO2017024509A1 (en) | Advertisement push method and advertisement push system | |
| US20110167171A1 (en) | System and method for network content delivery | |
| CN206639222U (en) | A kind of demographic data processing system based on cloud computing | |
| WO2018027865A1 (en) | Method for counting advertisements played, and counting system | |
| JP3932041B2 (en) | Multi-area user community communication system | |
| WO2017120735A1 (en) | Method and system for promoting dining location advertisements | |
| WO2018023617A1 (en) | Method for collecting statistics relating to usage of text message sorting technology, and mobile phone |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| 121 | Ep: the epo has been informed by wipo that ep was designated in this application |
Ref document number: 17912154 Country of ref document: EP Kind code of ref document: A1 |
|
| NENP | Non-entry into the national phase |
Ref country code: DE |
|
| 122 | Ep: pct application non-entry in european phase |
Ref document number: 17912154 Country of ref document: EP Kind code of ref document: A1 |