CN109345307A - Advertisement sending method, system, terminal and computer readable storage medium - Google Patents

Advertisement sending method, system, terminal and computer readable storage medium Download PDF

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Publication number
CN109345307A
CN109345307A CN201811143064.1A CN201811143064A CN109345307A CN 109345307 A CN109345307 A CN 109345307A CN 201811143064 A CN201811143064 A CN 201811143064A CN 109345307 A CN109345307 A CN 109345307A
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China
Prior art keywords
keyword
content
advertisement
intelligent terminal
information list
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CN201811143064.1A
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Inventor
白海盈
陈效效
李博
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Xian TCL Software Development Co Ltd
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Xian TCL Software Development Co Ltd
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Priority to CN201811143064.1A priority Critical patent/CN109345307A/en
Publication of CN109345307A publication Critical patent/CN109345307A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a kind of advertisement sending method, system, terminal and computer readable storage mediums, wherein the advertisement sending method includes: the solicited message that voice is requested including user for receiving intelligent terminal transmission;By the request speech analysis at request text, and extract the keyword in the request text;It is searched in preset advertising information list according to the keyword, obtains the ad content comprising the keyword;The ad content is pushed to the intelligent terminal.Advertisement sending method, system, terminal and computer readable storage medium of the invention can to user precisely, advertisement efficiently at low cost.

Description

Advertisement sending method, system, terminal and computer readable storage medium
Technical field
The present invention relates to advertisement pushing field more particularly to a kind of advertisement sending method, system, terminals and computer-readable Storage medium.
Background technique
With the development of artificial intelligence, intelligent sound sound equipment is increasingly easily accepted by a user, and has quickly incorporated our life It is living.The early development expense of intelligent cloud service is very high, and the later period will also increase relevant new function with growing with each passing hour, to guarantee The high-quality cloud service in brand product later period is obtained and is persistently put into cloud service provider.
If intelligent sound speaker and cloud service can be combined, when switching on and shutting down, quarter-bell sound or play TTS The advertisement for increasing certain frequency is launched, and can be collected certain expense with advertising in this way and be undertaken, increase the income of cloud service. And in order to meet the acceptance of user and profit demand, then be required to user precisely, efficiently advertisement.
Summary of the invention
The main object of the present invention is to provide a kind of advertisement sending method, the advertisement sending method can to user precisely, Efficiently advertisement.
To achieve the above object, a kind of the step of advertisement sending method proposed by the present invention, advertisement sending method includes:
Receive intelligent terminal transmission includes the solicited message that user requests voice;
By the request speech analysis at request text, and extract the keyword in the request text;
It is searched, is obtained in the advertisement comprising the keyword in preset advertising information list according to the keyword Hold;
The ad content is pushed to the intelligent terminal.
Preferably, described to be searched in preset advertising information list according to the keyword, obtaining includes the key Before the step of ad content of word further include:
The ad content of Advertisement Server push is received, and extracts descriptor from ad content described in every;
The advertising information list is created based on the descriptor and ad content.
Preferably, described the step of creating the advertising information list based on the descriptor and ad content, specifically wraps It includes:
Classify to the descriptor by application field, according to descriptor classification as a result, in the form of classification Create the advertising information list.
Preferably, described to be searched in preset advertising information list according to the keyword, obtaining includes the key The step of ad content of word, specifically includes:
It is searched in preset advertising information list according to the keyword, when finding the advertisement comprising the keyword When content, then the ad content comprising the keyword is obtained.
When searching less than the ad content comprising the keyword, then judge the keyword in the advertising information list In generic;The matching degree of each descriptor in the keyword and generic is calculated according to preset algorithm;Judge With spending the highest descriptor, and obtain the corresponding ad content of the highest descriptor of matching degree.
Preferably, the solicited message further includes the identifier of the intelligent terminal, described to push the ad content It is specifically included to the step of intelligent terminal:
It determines the corresponding identifier of the ad content, and the ad content is pushed to the identifier and is corresponded to The intelligent terminal.
Preferably, described to be searched in preset advertising information list according to the keyword, obtaining includes the key The step of ad content of word, specifically includes:
The keyword in preset time period is saved, and by the keyword in preset time period by the frequency of occurrences Height arranges, and is searched in preset advertising information list with the highest keyword of frequency, and obtaining includes the keyword Ad content.
Preferably, described will include that the step of ad content of keyword is pushed to the intelligent terminal specifically includes:
The ad content is arranged according to the quantity comprising the keyword, it will be most comprising the keyword quantity The ad content is pushed to the intelligent terminal.
In addition, to achieve the above object, the present invention also provides a kind of advertisement push system, the advertisement push system includes Intelligent terminal and Cloud Server,
The intelligent terminal is used to send the solicited message for requesting voice including user to the Cloud Server;
The Cloud Server is for receiving the solicited message;By the request speech analysis at request text, and extract Keyword in the request text;It is searched, is obtained comprising described in preset advertising information list according to the keyword The ad content of keyword;The ad content is pushed to the intelligent terminal.
In addition, to achieve the above object, the present invention also provides a kind of terminals, including processor, memory and storage On the memory and the advertisement pushing program that can be executed by the processor, wherein the advertisement pushing program is by the place When managing device and executing, the step of realizing above-mentioned advertisement sending method.
In addition, to achieve the above object, the present invention also provides a kind of computer readable storage medium, the computer can It reads to be stored with advertisement pushing program on storage medium, the advertisement pushing program realizes that above-mentioned advertisement pushes away when being executed by processor The step of delivery method.
In the scheme of the application, the solicited message that voice is requested including user, request packet are collected by intelligent terminal The merchandise news of characteristics of demand information and concern containing user, then speech analysis will be requested at request text, and extract request Keyword in text determines user demand with the keyword of the extraction according to user, finally, according to keyword preset wide It accuses and is searched in information list, obtain the ad content comprising keyword, be pushed to intelligent terminal.This voice for user is asked It seeks information and picks out the mode that advertisement is pushed, advertisement pushing is carried out according to user demand, therefore be able to ascend in advertisement Hold the accuracy of push, and user demand feature information is collected by user's terminal used in everyday, pushing efficiency is high.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with The structure shown according to these attached drawings obtains other attached drawings.
Fig. 1 is the schematic diagram of advertisement sending method terminal structure of the present invention;
Fig. 2 is the flow diagram of advertisement sending method first embodiment of the present invention;
Fig. 3 is the flow diagram of advertisement sending method second embodiment of the present invention;
Fig. 4 is the flow diagram of advertisement sending method 3rd embodiment of the present invention;
Fig. 5 is advertisement push system configuration diagram in the embodiment of the present invention;
Fig. 6 is advertisement push system structural relation schematic diagram in the embodiment of the present invention.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiment is only a part of the embodiments of the present invention, instead of all the embodiments.Base Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts it is all its His embodiment, shall fall within the protection scope of the present invention.
As shown in Figure 1, Fig. 1 is the terminal structure schematic diagram for the hardware running environment that the embodiment of the present invention is related to.
The intelligent terminal of the embodiment of the present invention can be intelligent sound box, be also possible to smart phone, tablet computer, portable meter Calculation machine etc. has the function of the terminal device of voice collecting and output function.
As shown in Figure 1, the intelligent terminal may include: processor 1001, such as CPU, communication bus 1002, user interface 1003, network interface 1004, memory 1005.Wherein, communication bus 1002 is for realizing the connection communication between these components. User interface 1003 may include display screen (Display), input unit such as keyboard (Keyboard), optional user interface 1003 can also include standard wireline interface and wireless interface.Network interface 1004 optionally may include that the wired of standard connects Mouth, wireless interface (such as WI-FI interface).Memory 1005 can be high speed RAM memory, be also possible to stable memory (non-volatile memory), such as magnetic disk storage.Memory 1005 optionally can also be independently of aforementioned processor 1001 storage device.
Optionally, terminal can also include camera, RF (Radio Frequency, radio frequency) circuit, sensor, audio Circuit, WiFi module etc..Wherein, sensor such as optical sensor, motion sensor and other sensors.Specifically, light Sensor may include ambient light sensor and proximity sensor, wherein ambient light sensor can according to the light and shade of ambient light come The brightness of display screen is adjusted, proximity sensor can close display screen and/or backlight when mobile terminal is moved in one's ear.As One kind of motion sensor, gravity accelerometer can detect the size of (generally three axis) acceleration in all directions, quiet Size and the direction that can detect that gravity when only, the application that can be used to identify mobile terminal posture are (such as horizontal/vertical screen switching, related Game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.;Certainly, mobile terminal can also match The other sensors such as gyroscope, barometer, hygrometer, thermometer, infrared sensor are set, details are not described herein.
It will be understood by those skilled in the art that the structure of intelligent terminal shown in Fig. 1 is not constituted to intelligent terminal It limits, may include perhaps combining certain components or different component layouts than illustrating more or fewer components.
In terminal shown in Fig. 1, network interface 1004 is mainly used for connecting background server, carries out with background server Data communication;User interface 1003 includes mainly input unit such as keyboard, and keyboard includes Wireless Keyboard and wired keyboard, is used for Client is connected, carries out data communication with client;And processor 1001 can be used for calling stored in memory 1005 it is wide Push products is accused, and executes following operation:
Receive intelligent terminal transmission includes the solicited message that user requests voice;
By the request speech analysis at request text, and extract the keyword in the request text;
It is searched, is obtained in the advertisement comprising the keyword in preset advertising information list according to the keyword Hold;
The ad content is pushed to the intelligent terminal.
Further, processor 1001 can call the advertisement pushing program stored in memory 1005, also execute following Operation:
The ad content of Advertisement Server push is received, and extracts descriptor from ad content described in every;
The advertising information list is created based on the descriptor and ad content.
Further, processor 1001 can call the advertisement pushing program stored in memory 1005, also execute following Operation:
Classify to the descriptor by application field, according to descriptor classification as a result, in the form of classification Create the advertising information list.
Further, processor 1001 can call the advertisement pushing program stored in memory 1005, also execute following Operation:
It is searched in preset advertising information list according to the keyword;
When finding the ad content comprising the keyword, then the ad content comprising the keyword is obtained;
When not finding the ad content comprising the keyword, then judge the keyword in the advertising information list In generic;
The matching degree of each descriptor in the keyword and generic is calculated according to preset algorithm, and obtains matching degree most The high corresponding ad content of the descriptor.
Further, processor 1001 can call the advertisement pushing program stored in memory 1005, also execute following Operation:
It determines the corresponding identifier of the ad content, and the ad content is pushed to the identifier and is corresponded to The intelligent terminal.
Further, processor 1001 can call the advertisement pushing program stored in memory 1005, also execute following Operation:
The keyword in preset time period is saved, and by the keyword in preset time period by the frequency of occurrences Height arranges, and is searched in preset advertising information list with the highest keyword of frequency, and obtaining includes the keyword Ad content.
Further, processor 1001 can call the advertisement pushing program stored in memory 1005, also execute following Operation:
The ad content is arranged according to the quantity comprising the keyword, it will be most comprising the keyword quantity The ad content is pushed to the intelligent terminal.
The specific embodiment of advertisement pushing terminal of the present invention and each embodiment of following advertisement sending methods are essentially identical, herein It does not repeat.
Referring to Fig. 2, Fig. 2 is the flow diagram of advertisement sending method first embodiment of the present invention, the present embodiment provides Advertisement sending method include the following steps:
S10, receive intelligent terminal transmission includes the solicited message that user requests voice;
Intelligent terminal is mainly the relevant equipment of all intelligent sounds including intelligent sound box in the present embodiment, such as Carry various household electrical appliance, the vehicles such as automobile, sweeping robot, washing machine, the micro-wave oven of intelligent sound control system etc..
User is inquiring or it should be understood that when content in a certain respect, can say oneself to intelligent terminal Demand, intelligent terminal can then receive user triggering voice request, voice messaging is then sent to by cloud service by network Device, Cloud Server receive the voice messaging that intelligent terminal sends over and are saved.
S20 by the request speech analysis at request text, and extracts the keyword in the request text;
Cloud Server is after the voice messaging for receiving intelligent terminal transmission, using default speech analysis algorithm to the voice Request is identified, is converted to text information, corresponding keyword is then extracted from text information, wherein keyword is The word or phrase of reflection text information theme are referred to, keyword extraction refers to, the representative word of extraction, which is used as, from sentence is somebody's turn to do The keyword of text.For example, if user requires to look up the position of place " computer store ", it can be in intelligent sound box or other languages The voice messaging in " place that computer is sold in lookup " is inputted on sound identification module, then Cloud Server can know above-mentioned voice messaging Not Wei text information, and extract keyword " computer ".In addition, request voice of the present invention not only includes inquiry place, It also include inquiry advertising campaign, other ranges such as inquiry periphery cuisines.
S30 is searched in preset advertising information list according to the keyword, obtains the advertisement comprising the keyword Content;
Cloud Server can preserve mass advertising content in the embodiment of the present invention, and create one just according to ad content In the advertising information list of retrieval, after extracting the corresponding keyword of user speech information, it is in advertising information list query It is no to have the ad content comprising the keyword.If inquiring the ad content comprising the keyword, then follow the steps S40, otherwise without any processing, or according to the similar content of the keyword of extraction lookup.
The ad content is pushed to the intelligent terminal by S40.
Ad content is pushed to intelligent terminal after finding the ad content comprising keyword by Cloud Server.In addition, Should be restricted for the number of words of the ad content of push, it is preset as within 30 words to 40 words, avoids because ad content is too long Influence the Experience Degree of user.
In the scheme of the application, the solicited message that voice is requested including user, request packet are collected by intelligent terminal The merchandise news of characteristics of demand information and concern containing user, then speech analysis will be requested at request text, and extract request Keyword in text determines user demand with the keyword of the extraction according to user, finally, according to keyword preset wide It accuses and is searched in information list, obtain the ad content comprising keyword, be pushed to intelligent terminal.This voice for user is asked It seeks information and picks out the mode that advertisement is pushed, advertisement pushing is carried out according to user demand, therefore be able to ascend in advertisement Hold the accuracy of push, and user demand feature information is collected by user's terminal used in everyday, pushing efficiency is high.
It further, is the flow diagram of advertisement sending method second embodiment of the present invention referring to Fig. 3, Fig. 3.
Based on the first embodiment of advertisement sending method of the present invention, step S30 in the present embodiment: existed according to the keyword It is searched in preset advertising information list, before acquisition the step of including the ad content of the keyword further include:
Step S50, receives the ad content of Advertisement Server push, and theme is extracted from ad content described in every Word,
Step S60 creates advertising information list based on the descriptor and ad content.
It can smoothly be executed in order to facilitate the present invention, the preparatory resume advertising information list of the present invention, specifically, Advertisement Server Businessman oneself can be pushed to obtain ad content, Cloud Server is after the ad content for receiving Advertisement Server push, to every Day extracts descriptor, such as advertisement in advertisement: " refrigerator in so-and-so market is carrying out big advertising campaign " then extracts descriptor " refrigerator ".After each ad content is extracted descriptor, then ad content list is created according to the descriptor of extraction and ad content.
Further, step S60: the step of creating advertising information list based on descriptor and ad content specifically includes:
Classify to the descriptor by application field, according to descriptor classification as a result, in the form of classification Create the advertising information list.
Ad content is searched further for quick, this implementation is after extracting the descriptor of advertisement, to descriptor by answering Classified with field, according to descriptor classification as a result, creating advertising information list in the form of classification.Such as mouse and key Disk divides computer equipment one kind into, and refrigerator, television set and water heater are all divided into household electrical appliances one kind, and all ad contents are according to master Epigraph carries out Classification Management.
It is advertisement sending method 3rd embodiment of the present invention referring to Fig. 4, Fig. 4 as further embodiment of the invention Flow diagram.
Step S30 in the embodiment of the present invention: searching in preset advertising information list according to keyword, and obtaining includes institute The step of stating the ad content of keyword refines flow diagram, specifically includes:
Step S31: it is searched in preset advertising information list according to the keyword;
Step S32: when finding the ad content comprising the keyword, then the advertisement comprising the keyword is obtained Content;
Step S33: when not finding the ad content comprising the keyword, then judge the keyword in the advertisement Generic in information list.
Step S34: the matching degree of each descriptor in the keyword and generic is calculated according to preset algorithm, and is obtained The corresponding ad content of the highest descriptor of matching degree.
The key extracted in this implementation according to step S20 is searched from preset advertising information list, and lookup is No to there is the ad content comprising the keyword, if finding the ad content comprising the keyword, acquisition includes The ad content of the keyword;If not finding the ad content comprising the keyword, judge that the keyword exists Generic in the advertising information list selects a similar advertisement to be pushed from generic.
Such as at search key " tealeaves ", if it includes the interior of " tealeaves " two words that advertising information list, which is not found, Hold, then judge generic of the keyword " tealeaves " in the advertising information list, is judging that tealeaves generic is " drink After product ", each theme in " drink " classification in keyword " tealeaves " and the advertising information list is calculated according to preset algorithm The matching degree of word, specific embodiment are as follows: the corresponding attribute information of confirmation keyword, according to preset algorithm computation attribute information with The matching degree of the attribute information of each descriptor.Such as the corresponding attribute information of keyword " tealeaves " include solid particle, brew and Refresh oneself, then milk powder has two identical attribute informations in " drink " classification, is solid particle and to brew respectively;And " drink " class Coffee in not has three identical attribute informations, including solid particle, brews and refresh oneself, higher with the matching degree of tealeaves. Then judge the matching degree highest of descriptor " coffee " Yu keyword " tealeaves ", obtains descriptor " coffee " corresponding ad content.
Further, solicited message further includes the identifier of intelligent terminal, step S40: will be in the advertisement comprising keyword Appearance is pushed to specifically including for intelligent terminal:
The ad content comprising keyword is pushed to the corresponding intelligence of identifier according to the identifier in the solicited message It can terminal.
Solicited message further includes the identifier of the intelligent terminal in this implementation, after finding ad content, according to Ad content comprising keyword is pushed to the corresponding intelligent terminal of identifier by the identifier in the solicited message.
As a kind of preferred embodiment of the invention, step S30, according to keyword in preset advertising information list The step of lookup, acquisition includes the ad content of keyword, specifically includes:
The keyword in preset time period is saved, and keyword is arranged by the height of the frequency of occurrences, it is highest from frequency Keyword starts to search in preset advertising information list, obtains the ad content comprising keyword.
After the solicited message for receiving user's transmission, it may extract from voice messaging less than keyword, such as user Say: it is good what is played, and user does not have specific intention at this time, therefore extracts less than the keyword for embodying user intent, therefore this reality It applies in example by can be as unit of week or the moon, for example cloud service preserves the request voice of the user within two weeks, from this two weeks Voice in extract all keywords and arranged by the height of the frequency of occurrences, and according to the sequence of frequency successively pre- If advertising information list in search, obtain include keyword ad content.
Further, step S40 will include that the step of ad content of keyword is pushed to intelligent terminal specifically includes:
Ad content is arranged according to the quantity comprising keyword, will be pushed comprising the most ad content of keyword quantity It is pushed to intelligent terminal.
Due to may search for the ad content to one or more comprising the keyword according to a certain keyword, when only one When ad content includes the keyword, then directly acquires this ad content and pushed;When there is a plurality of ad content to include When the keyword, then ad content is arranged according to the quantity comprising keyword, for example occur in advertisement A keyword 3 times, Occur in advertisement B keyword 2 times, then selects advertisement A;If the number that keyword occur in advertisement A and advertisement B is all 2 times, Then one is randomly choosed to be pushed.
Attached drawing 5 and attached drawing 6 are please referred to, the present invention also provides a kind of advertisement push system, advertisement push system includes:
Intelligent terminal 10, for sending the solicited message for requesting voice including user to Cloud Server 20;
Cloud Server 20, for receiving solicited message;Speech analysis will be requested at request text, and extracted in request text Keyword;It is searched in preset advertising information list according to keyword, obtains the ad content comprising keyword;To include The ad content of keyword is pushed to intelligent terminal.
Specifically, advertisement push system further include:
Advertisement Server 30 is used for 20 advertisement content of Cloud Server.
Cloud Server 20 is also used to receive the ad content of the transmission of Advertisement Server 30, and extracts from every ad content Descriptor out creates advertising information list based on descriptor and ad content.Wherein, when creating advertising information list, to theme Word is classified by application field, according to descriptor classification as a result, creating advertising information list, cloud service in the form of classification When device 20 is searched in preset advertising information list according to keyword, when finding the ad content comprising keyword, obtain Take the ad content;When the ad content comprising keyword can not be found, according to preset algorithm calculate keyword with it is affiliated The matching degree of each advertisement in classification, by the highest advertisement pushing of matching degree to intelligent terminal.
Preferably, Cloud Server 20 is also used to save the keyword in preset time period, and keyword is pressed the frequency of occurrences Height arrangement, with can be since being looked into preset advertising information list the highest keyword of the frequency of occurrences in certain time It looks for, obtains the ad content comprising keyword.When the ad content got is a plurality of, by ad content according to including key The quantity of word arranges, and will be pushed to intelligent terminal 10 comprising the most ad content of keyword quantity, intelligent terminal includes The relevant equipment of all intelligent sounds including intelligent sound box.
In addition, the embodiment of the present invention also proposes a kind of computer readable storage medium, the computer readable storage medium On be stored with advertisement pushing program, realize when the advertisement pushing program is executed by processor such as each reality of above-mentioned advertisement sending method The step of applying.
The specific embodiment of computer readable storage medium of the present invention and the basic phase of each embodiment of above-mentioned advertisement sending method Together, therefore not to repeat here.
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row His property includes, so that the process, method, article or the system that include a series of elements not only include those elements, and And further include other elements that are not explicitly listed, or further include for this process, method, article or system institute it is intrinsic Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do There is also other identical elements in the process, method of element, article or system.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases The former is more preferably embodiment.Based on this understanding, technical solution of the present invention substantially in other words does the prior art The part contributed out can be embodied in the form of software products, which is stored in one as described above In storage medium (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that terminal device (it can be mobile phone, Computer, server, air conditioner or network equipment etc.) execute method described in each embodiment of the present invention.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills Art field, is included within the scope of the present invention.

Claims (10)

1. a kind of advertisement sending method, which is characterized in that the step of advertisement sending method includes:
Receive intelligent terminal transmission includes the solicited message that user requests voice;
By the request speech analysis at request text, and extract the keyword in the request text;
It is searched in preset advertising information list according to the keyword, obtains the ad content comprising the keyword;
The ad content is pushed to the intelligent terminal.
2. advertisement sending method according to claim 1, which is characterized in that described to be believed according to the keyword in preset advertisement It is searched in breath list, before acquisition the step of including the ad content of the keyword further include:
The ad content of Advertisement Server push is received, and extracts descriptor from ad content described in every;
The advertising information list is created based on the descriptor and ad content.
3. advertisement sending method according to claim 2, which is characterized in that described to be created based on the descriptor and ad content The step of advertising information list, specifically includes:
Classify to the descriptor by application field, according to descriptor classification as a result, being created in the form of classification The advertising information list.
4. advertisement sending method according to claim 3, which is characterized in that described to be believed according to the keyword in preset advertisement It is searched in breath list, acquisition the step of including the ad content of the keyword specifically includes:
It is searched in preset advertising information list according to the keyword;
When finding the ad content comprising the keyword, then the ad content comprising the keyword is obtained;
When not finding the ad content comprising the keyword, then judge the keyword in the advertising information list Generic;
The matching degree of each descriptor in the keyword and generic is calculated according to preset algorithm, and it is highest to obtain matching degree The corresponding ad content of the descriptor.
5. according to claim 1 to the advertisement sending method of 4 any one, which is characterized in that the solicited message further includes institute The identifier of intelligent terminal is stated, the described the step of ad content is pushed to intelligent terminal specifically includes:
The ad content is pushed to the corresponding intelligence of the identifier eventually according to the identifier in the solicited message End.
6. according to claim 1 to the advertisement sending method of 4 any one, which is characterized in that described to be existed according to the keyword It is searched in preset advertising information list, acquisition the step of including the ad content of the keyword specifically includes:
The keyword in preset time period is saved, and the keyword in preset time period is pressed to the height of the frequency of occurrences Arrangement;
It is searched in preset advertising information list with the highest keyword of frequency, obtains the advertisement comprising the keyword Content.
7. according to claim 1 to the advertisement sending method of 4 any one, which is characterized in that described to include the wide of keyword Content push is accused to specifically include to the step of intelligent terminal:
By the ad content according to comprising the keyword quantity arrange, by comprising the keyword quantity at most described in Ad content is pushed to the intelligent terminal.
8. a kind of advertisement push system, which is characterized in that the advertisement push system includes intelligent terminal and Cloud Server,
The intelligent terminal is used to send the solicited message for requesting voice including user to the Cloud Server;
The Cloud Server is for receiving the solicited message;By the request speech analysis at request text, and described in extraction Request the keyword in text;It is searched in preset advertising information list according to the keyword, obtaining includes the key The ad content of word;The ad content is pushed to the intelligent terminal.
9. a kind of terminal, which is characterized in that including processor, memory and be stored on the memory and can be described The advertisement pushing program that processor executes, wherein realizing when the advertisement pushing program is executed by the processor as right is wanted The step of advertisement sending method described in asking any one of 1 to 7.
10. a kind of computer readable storage medium, which is characterized in that be stored with advertisement on the computer readable storage medium and push away Program is sent, the advertisement pushing as described in any one of claims 1 to 7 is realized when the advertisement pushing program is executed by processor The step of method.
CN201811143064.1A 2018-09-28 2018-09-28 Advertisement sending method, system, terminal and computer readable storage medium Pending CN109345307A (en)

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