CN101067858A - Network advertisment realizing method and device - Google Patents
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- CN101067858A CN101067858A CNA2006101523859A CN200610152385A CN101067858A CN 101067858 A CN101067858 A CN 101067858A CN A2006101523859 A CNA2006101523859 A CN A2006101523859A CN 200610152385 A CN200610152385 A CN 200610152385A CN 101067858 A CN101067858 A CN 101067858A
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Abstract
This invention discloses a realization method for network ad including: obtaining exchange information of users, identifying key words in the information, searching network ad information related to the key words in terms of a preset matching algorithm to display the information on the network page, which can store key words till the appearance frequency or times gets a pre-designed number then searches again. This invented exchange information includes phone exchange information or letter. This invention also discloses a realization device for network ad.
Description
Technical field
The present invention relates to web advertisement field, particularly relate to a kind of web advertisement implementation method and device.
Background technology
The development of adjoint network technology, people have got used on the net and friend's communication exchange, search for various information, download required information.Just because of network attracts the more notices of people, many businessmans begin at the web advertisement of network upslide amplification quantity its product, service item, corporate image to be propagated, and the web advertisement mainly can be divided into the page web advertisement and the keyword web advertisement.
The page web advertisement is the advertising message that directly shows at each Website page, as long as entering this page, the user just can see these advertising messages, as the advertising message of playing automatically with the Flash animated, with the display ads information of picture form, reach advertising message that marks with obvious written form or the like.The advertising results of the page web advertisement are more obvious, and still, it is very limited that page advertisement can be thrown in each website, and the more web advertisement is that the mode with the keyword web advertisement realizes.
The keyword web advertisement is that the development with search engine grows up, when the user uses search engine, and input keyword retrieval information, system just throws in automatically and the user imports the network advertisement information that keyword is complementary.The web advertisement of typical application such as Google, the Google Website page does not show any web advertisement, the client need buy the keyword relevant with its network advertisement information, these network advertisement information are stored in the database of the webserver, when this keyword of user search, its network advertisement information is presented at the right side blank place of the relevant search page with the form of plain text, and all web advertisements relevant with this keyword are all listed separately with written form, use special color to indicate " sponsor link ".The keyword web advertisement can also be when the user uses keyword to search for, and the web advertisement that mates with this keyword appears in the Search Results, and appears at the more preceding position of Search Results, is convenient to the user and browses.
Consult Fig. 1, be keyword web advertisement implementation method process flow diagram in the prior art, concrete steps are as follows;
101, the user is at search engine place input keyword, as " computer ";
102, network ads system accesses the network advertisement information that matches and be sent to the display page of Search Results according to the keyword retrieval Relational database;
103, display page shows these network advertisement information.
Above-mentioned keyword web advertisement implementation method must directly be imported keyword through the user, just can show relevant network advertisement information on display page, and can not the network application instrument is effective combines with other, and more convenient, web advertisement service more efficiently is provided.
Summary of the invention
Technical matters to be solved by this invention provides a kind of web advertisement implementation method and device, in web advertisement realization technology, provides more convenient, web advertisement service more efficiently with the internet exchange tool applications.
A kind of web advertisement implementation method of the present invention comprises: obtain user's exchange of information; Discern the keyword in the described exchange of information; By the matching algorithm retrieval and the corresponding network advertisement information of described keyword of presetting; Show described network advertisement information at Webpage.
Preferably, after the keyword of identification in the described exchange of information, also comprise: this keyword is stored, reached default value, retrieve again until the frequency of occurrences or the occurrence number of this keyword.
Preferably, described exchange of information is speech exchange information or written communication information.
Preferably, when exchange of information is speech exchange information,, discern the keyword in the described exchange of information: speech exchange information is analyzed, and be converted into corresponding text message, again this keyword of identification in described text message by following step.
Preferably, after the keyword in the described exchange of information of identification, also comprise: described keyword is sorted by priority, and keyword is the preceding arranged in preferential retrieval.
Preferably, the described matching algorithm that presets comprises full matching algorithm of keyword and keyword fuzzy matching algorithm.
A kind of realization device for network ad of the present invention comprises exchange of information unit, recognition unit, advertising management unit and display unit: described exchange of information unit is used to obtain user's exchange of information; Described recognition unit is used for discerning the keyword of described exchange of information; Described advertising management unit is used for by the matching algorithm retrieval and the corresponding network advertisement information of described keyword of presetting; Described display unit is used for showing described network advertisement information at Webpage.
Preferably, also comprise storage unit, be used for keyword is stored, reach default value, again this keyword is sent to described advertising management unit until the frequency of occurrences or the occurrence number of this keyword.
Preferably, described advertising management unit comprises local advertising administrative unit and web advertisement administrative unit; Described local advertising administrative unit is arranged in the subscriber's main station, is used for the storage networking advertising message, and regularly in the webserver advertising message database request upgrade network advertisement information; Described web advertisement administrative unit is arranged in the webserver, is used for the storage networking advertising message.
Preferably, described exchange of information unit comprises speech exchange message unit and written communication message unit.
Compared with prior art, the present invention has the following advantages:
The present invention combines the internet exchange instrument with web advertisement technology, directly extract keyword in exchange of information, and according to this keyword retrieval, show the corresponding web advertisement, more convenient, web advertisement implementation more efficiently is provided.
Preferably, exchange of information of the present invention is a speech exchange information, by speech exchange information is analyzed, and is converted to corresponding text message, discerns keyword again in text message.The present invention combines speech exchange information with the web advertisement, a kind of new web advertisement implementation method is provided.
Preferably, the present invention can store keyword, reaches default value until this keyword frequency of occurrences or number of times, carries out coordinate indexing again, prevents that repeated multiple times from showing identical network advertisement information.
Preferably, the present invention according to priority sorts to keyword, and keyword is the preceding arranged in preferential retrieval, in the time of can in exchange of information, occurring a plurality of keyword, and the network advertisement information demonstration of selecting the user to need most as far as possible.
Description of drawings
Fig. 1 is a keyword web advertisement implementation method process flow diagram in the prior art;
Fig. 2 is invention web advertisement implementation method one an embodiment process flow diagram;
Fig. 3 is another embodiment process flow diagram of invention web advertisement implementation method;
Fig. 4 is realization device for network ad one an embodiment synoptic diagram of the present invention;
Fig. 5 is another embodiment synoptic diagram of realization device for network ad of the present invention.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can be become apparent more, the present invention is further detailed explanation below in conjunction with the drawings and specific embodiments.
Core concept of the present invention is that the internet exchange instrument is combined with web advertisement technology, directly extracts keyword in exchange of information, and according to this keyword retrieval, show the corresponding web advertisement, more convenient, web advertisement implementation more efficiently is provided.
Exchange of information of the present invention is meant user's information in order to communication exchange on network, comprises speech exchange information and written communication information.Written communication information is used instruments such as network instant communication for the user, the exchange of information that exchanges with written form.Speech exchange information is used instruments such as voice-enabled chat for the user, the exchange of information that exchanges with speech form.Network ads system can obtain these exchange of information, and to its keyword of analyzing, change, identifying wherein to be comprised.
Network ads system can built-in one crucial dictionary, when the exchange of information that gets access to is analyzed, as containing the keyword in its crucial dictionary in the exchange of information, then this keyword extraction is come out, in order to retrieve corresponding network advertisement information.As exchange of information is " I want to buy a computer recently ", and network ads system is analyzed this exchange of information, and the keyword in the built-in crucial dictionary matches with it to be had only " computer " speech, assert that " computer " speech is a keyword.For speech exchange information, need be converted to corresponding written communication information after, carry out the identification of keyword again.
Network ads system is built-in with the advertising message database, wherein stores network advertisement information a large amount of, that upgrade constantly, and network ads system is retrieved in the advertising message database and the corresponding advertising message of keyword by the matching algorithm that presets.Matching algorithm comprises full matching algorithm of keyword and keyword fuzzy matching algorithm.The full matching algorithm of keyword is the network advertisement information that retrieval and keyword mate fully, and as corresponding keyword " computer ", the network ads system retrieval comprises the advertising message of " computer " speech fully, as Legend computer, Dell Computer etc.Use the full matching algorithm of keyword can allow at the bottom of the network advertisement information miscarrying rate, user's satisfaction height is applicable to written communication information.The keyword fuzzy matching algorithm is to need only the network advertisement information that meets with the Keywords section just to be retrieved, as corresponding keyword " computer ", the network advertisement information that includes electric light, phone, TV etc. and " computer " close word all may be retrieved, as, Legend computer, magnificent electric light, TCL TV, Dell Computer etc.The keyword fuzzy matching algorithm is applicable to speech exchange information, when network ads system is accurate inadequately to the key word recognition in the speech exchange information, more comprehensively retrieves correspondent advertisement information, can prevent to miss the advertising message that the user needs.
Network ads system shows the advertising message that retrieves at Webpage.The mode that shows can be carried out the in-line arrangement row according to the clicked number of times of each network advertisement information, also can carry out series arrangement according to the number of times that keyword in this network advertisement information repeats, and provide the connection of corresponding merchant web site, guarantee that the network advertisement information that the user needs most can be revealed on the page, and be arranged in the front.
When the user exchanges, often need many exchange of information on network, during may some keywords be repeatedly repeated, can cause identical network advertisement information to be thrown in by repeated multiple times.The present invention can store the keyword that identifies, and reaches default value until this keyword frequency of occurrences or number of times, carries out coordinate indexing again.As require that the keyword frequency of occurrences need satisfy 3 times/10 minutes in exchange of information, or satisfy in once exchanging occurrence number and reach 5 inferior, can prevent effectively that like this repeated multiple times from showing identical network advertisement information, the waste Internet resources bring inconvenience to the user.
When the user exchanges on network, in an exchange of information a plurality of key messages can appear often, as exchange of information " I think supermarket purchase computer; electric light and phone ", computer, electric light and phone all are keywords, if network ads system is all retrieved and corresponding advertisements information all keywords, can allow the advertising message of demonstration relatively more chaotic, the present invention according to priority sorts to keyword, preferentially retrieve according to arranging the preceding keyword, when a plurality of keyword occurring in exchange of information, the network advertisement information of selecting the user to need most as far as possible shows.
See also Fig. 2, be invention web advertisement implementation method one embodiment process flow diagram, concrete steps are as follows:
201, obtain the user speech exchange of information;
The user uses the voice-enabled chat instrument to carry out voice-enabled chat.The voice-enabled chat instrument is the coding audio signal of user's input, convert the discernible binary string of computing machine to, transmit by the internet then, the audio-frequency information receiving end is decoded into original audio signal output again, allows the user reach the purpose of speech exchange.
Network ads system directly obtains the speech exchange information of sound signal in voice-enabled chat software.
202, with the speech exchange information translation be corresponding text message;
Network ads system is analyzed sound signal, and is converted to corresponding text message.In transfer process, network ads system is adjusted self conversion parameter automatically, improves accuracy of conversion.
203, the keyword in the identification exchange of information;
Network ads system detects text message according to built-in crucial dictionary, automatically identification keyword wherein.
204, this keyword is stored, reached default value until this keyword frequency of occurrences or occurrence number;
The frequency that occurs when keyword reach 3 times/10 minutes or in the user once exchanges occurrence number reach 5 times, network ads system just accesses this keyword.
205, retrieval and the corresponding network advertisement information of this keyword;
Retrieval and the corresponding network advertisement information of this keyword in the database that network ads system is put within it in conjunction with the full matching algorithm of keyword and keyword fuzzy matching algorithm.And with the speech exchange information translation accuracy rate of corresponding text message according to network ads system, and the user is to the satisfaction of institute's displaying advertising messages, adjust full matching algorithm of keyword and keyword fuzzy matching algorithm shared ratio in matching algorithm, improve the satisfaction of user institute's displaying advertising messages.
206, in Webpage display network advertising message.
The network advertisement information that network ads system retrieves in user UI (User Interface) interface display.
See also Fig. 3, be another embodiment process flow diagram of invention web advertisement implementation method, concrete steps are as follows:
301, obtain user's written communication information;
The user uses the network instant communication instrument to carry out written communication.Network ads system directly obtains written communication information in JICQ.
302, the keyword in the identification written communication information;
Network ads system detects Word message according to built-in crucial dictionary, automatically identification keyword wherein.
303, this keyword is stored, reached default value until this keyword frequency of occurrences or occurrence number;
The frequency that occurs when keyword reach 3 times/10 minutes or in the user once exchanges occurrence number reach 5 times, network ads system just accesses this keyword.
304, retrieval and the corresponding network advertisement information of this keyword;
Network ads system adopts full matching algorithm retrieval of keyword and the corresponding network advertisement information of this keyword.
305, display network advertising message on Webpage.
The network advertisement information that network ads system retrieves in user UI (User Interface) interface display.
Consult Fig. 4,, comprise exchange of information unit 401, recognition unit 402, web advertisement unit 403, display unit 404 and storage unit 405 for realization device for network ad one embodiment synoptic diagram of the present invention.
Exchange of information unit 401 comprises speech exchange message unit and written communication message unit, is used to obtain the user network exchange of information.The speech exchange message unit can directly obtain the speech exchange information of sound signal in voice-enabled chat software, the written communication message unit can directly obtain written communication information in JICQ.Exchange of information unit 401 is sent to recognition unit 402 with the exchange of information that obtains.
Web advertisement administrative unit 403 is arranged in the webserver, the storage networking advertising message, and require the real-time update network advertisement information according to businessman.Web advertisement administrative unit 403 can be by the matching algorithm retrieval and the corresponding network advertisement information of this keyword of presetting.For the keyword that speech exchange information obtains, retrieval and the corresponding network advertisement information of this keyword in the database that web advertisement administrative unit 403 can be put within it in conjunction with the full matching algorithm of keyword and keyword fuzzy matching algorithm.And with the speech exchange information translation accuracy rate of corresponding text message according to network ads system, and the user is to the satisfaction of institute's displaying advertising messages, adjust full matching algorithm of keyword and keyword fuzzy matching algorithm shared ratio in matching algorithm, improve the satisfaction of user institute's displaying advertising messages.For the keyword that obtains in the written communication information, web advertisement administrative unit 403 adopts full matching algorithm retrieval of keyword and the corresponding network advertisement information of this keyword.Web advertisement administrative unit 403 is sent to display unit 404 with the network advertisement information that retrieves.
The present invention can set up storage unit 405 between recognition unit 402 and web advertisement administrative unit 403.The keyword that 405 pairs of recognition units of storage unit 402 transmit is stored, and reaches default value until this keyword frequency of occurrences or occurrence number, is resent to web advertisement administrative unit 403.
Realization device for network ad shown in Figure 4 combines the internet exchange instrument with network ads system, conveniently, immediately provide corresponding network advertisement information according to internet exchange information.The web advertisement administrative unit 403 that adopts can according to businessman require the real-time update network advertisement information, can guarantee provides up-to-date advertising message for the user.
Consult Fig. 5,, comprise exchange of information unit 501, recognition unit 502, local advertising unit 503, display unit 504 and storage unit 505 for another embodiment synoptic diagram of realization device for network ad of the present invention.
Exchange of information unit 501 comprises speech exchange message unit and written communication message unit, is used to obtain the user network exchange of information.The speech exchange message unit can directly obtain the speech exchange information of sound signal in voice-enabled chat software, the written communication message unit can directly obtain written communication information in JICQ.Exchange of information unit 501 is sent to recognition unit 502 with the AC signal of obtaining.
Recognition unit 502 detects exchange of information according to built-in crucial dictionary, automatically identification keyword wherein.Speech exchange information in this way, recognition unit 502 needs sound signal is analyzed, and is converted to corresponding text message.In transfer process, recognition unit 502 can be adjusted self conversion parameter automatically, improves accuracy of conversion.Recognition unit 502 is sent to local advertising administrative unit 503 with key word information.
Local advertising administrative unit 503 is arranged in the subscriber's main station, storage networking advertising message, and advertising message database request renewal in the webserver regularly.Local advertising administrative unit 503 can be by the matching algorithm retrieval and the corresponding network advertisement information of this keyword of presetting.For the keyword that speech exchange information obtains, retrieval and the corresponding network advertisement information of this keyword in the database that local advertising administrative unit 503 can be put within it in conjunction with the full matching algorithm of keyword and keyword fuzzy matching algorithm.And with the speech exchange information translation accuracy rate of corresponding text message according to network ads system, and the user is to the satisfaction of institute's displaying advertising messages, adjust full matching algorithm of keyword and keyword fuzzy matching algorithm shared ratio in matching algorithm, improve the satisfaction of user institute's displaying advertising messages.For the keyword that obtains in the written communication information, local advertising administrative unit 503 adopts full matching algorithm retrieval of keyword and the corresponding network advertisement information of this keyword.Local advertising administrative unit 503 is sent to display unit 504 with the network advertisement information that retrieves.
Display unit 504 is in the above-mentioned network advertisement information of user UI (User Interface) interface display.
The present invention can set up storage unit 505 between recognition unit 502 and local advertising administrative unit 503.The keyword that 505 pairs of recognition units of storage unit 502 transmit is stored, and reaches default value until this keyword frequency of occurrences or occurrence number, is resent to web advertisement administrative unit 503.
Realization device for network ad shown in Figure 5 combines the internet exchange instrument with network ads system, conveniently, immediately provide corresponding network advertisement information according to internet exchange information.The local advertising administrative unit 503 that adopts is arranged in the subscriber's main station, can provide advertising message for the user fast; Local advertising administrative unit 503 advertising message database request renewal in the webserver regularly, guaranteeing provides newer advertising message for the user.
More than a kind of web advertisement implementation provided by the present invention and device are described in detail, used specific case herein principle of the present invention and embodiment are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (10)
1, a kind of web advertisement implementation method is characterized in that, comprising:
Obtain user's exchange of information;
Discern the keyword in the described exchange of information;
By the matching algorithm retrieval and the corresponding network advertisement information of described keyword of presetting;
Show described network advertisement information at Webpage.
2, method according to claim 1 is characterized in that, after the keyword in the described exchange of information of identification, also comprises:
This keyword is stored, reached default value, retrieve again until the frequency of occurrences or the occurrence number of this keyword.
3, method according to claim 1 and 2 is characterized in that, described exchange of information is speech exchange information or written communication information.
4, method according to claim 3 is characterized in that, when exchange of information is speech exchange information, by following step, discerns the keyword in the described exchange of information:
Speech exchange information is analyzed, and be converted into corresponding text message, again this keyword of identification in described text message.
5, method according to claim 1 and 2 is characterized in that, after the keyword in the described exchange of information of identification, also comprises:
Described keyword is sorted by priority, and keyword is the preceding arranged in preferential retrieval.
6, method according to claim 1 and 2 is characterized in that, the described matching algorithm that presets comprises full matching algorithm of keyword and keyword fuzzy matching algorithm.
7, a kind of realization device for network ad is characterized in that, comprises exchange of information unit, recognition unit, advertising management unit and display unit:
Described exchange of information unit is used to obtain user's exchange of information;
Described recognition unit is used for discerning the keyword of described exchange of information;
Described advertising management unit is used for by the matching algorithm retrieval and the corresponding network advertisement information of described keyword of presetting;
Described display unit is used for showing described network advertisement information at Webpage.
8, device according to claim 7 is characterized in that, also comprises storage unit, is used for keyword is stored, and reaches default value until the frequency of occurrences or the occurrence number of this keyword, this keyword is sent to described advertising management unit again.
9, device according to claim 7 is characterized in that, described advertising management unit comprises local advertising administrative unit and web advertisement administrative unit;
Described local advertising administrative unit is arranged in the subscriber's main station, is used for the storage networking advertising message, and regularly in the webserver advertising message database request upgrade network advertisement information;
Described web advertisement administrative unit is arranged in the webserver, is used for the storage networking advertising message.
According to claim 7,8 or 9 described devices, it is characterized in that 10, described exchange of information unit comprises speech exchange message unit and written communication message unit.
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| CN103607647B (en) * | 2013-11-05 | 2018-08-14 | Tcl集团股份有限公司 | Method, system and advertisement playing device are recommended in the advertisement of multimedia video |
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