CN101055579A - Device and method for providing interactive search and interactive advertisement - Google Patents
Device and method for providing interactive search and interactive advertisement Download PDFInfo
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- CN101055579A CN101055579A CNA2007100029423A CN200710002942A CN101055579A CN 101055579 A CN101055579 A CN 101055579A CN A2007100029423 A CNA2007100029423 A CN A2007100029423A CN 200710002942 A CN200710002942 A CN 200710002942A CN 101055579 A CN101055579 A CN 101055579A
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Abstract
A method and apparatus for providing the interactive search and the interactive advertisement provides: 1) a method and apparatus of for defining for the characteristic or attribute of keyword, 2) a discrimination and association method and apparatus of keyword, 3) a method and apparatus for classifying each item in the bill of searching result, 4) a method and apparatus for marking the bill of searching result, 5) a method and apparatus for putting in the advertisement in the bill of searching result, 6) a method and apparatus for feedback for the searching result, 7) a method and apparatus for the user integral and grade calculation, 8) a method and apparatusput for putting in the advertising apparatus in the collection page, 9) a method and apparatus for the distribution of advertising income. The methods are combined with human cerebral intellectual elaborative faculty, so as to construct a system of interactive search and interactive advertisement system completely, by making the best of the human ideation and the computer data-handling capacity, the reliability of searching result can be improved, the precision and capability for putting in the advertisement for information provider/advertising merchant is also able to be enhanced, accodingly, the activity for using system for searching system user and the activity for feedback for the searching result are improved.
Description
Technical field
The present invention relates to Internet information search and interactive advertisement, invented brand-new interactive approach and the corresponding computer software thereof of a cover at current demands such as advertisement putting in the differentiation of the classification of each data entries in keyword differentiation, association and inquiry, search result list sign and the inventory and reliability thereof, the search result list, the autonomous advertisement selection of user and advertising income distribution.
Background technology
At present, there is following weak point in the search technique of Chang Gui Internet information search system or search engine (or even internationally famous Internet search engine):
1) realizes the search need judgement by keyword, keyword only is simple content of text basis for estimation in this mode, do not have meaning of one's words function, therefore have a plurality of meaning of one's words, different context or simultaneous the time, only can't understand user's actual demand accurately at keyword by keyword in a plurality of fields;
2) each clauses and subclauses is a simple arrangement in the search result list, does not further identify, and has so just reduced the readability of information, simultaneously, shows that for specific information the user of demand can't provide further function, can't satisfy user's information representation demand;
3) reliability of Search Results is differentiated by computer program and is realized and since at present computer intellectual technology also do not reach the stage of understanding the meaning of one's words, therefore the differentiation of carrying out result reliability by computer program is inaccurate;
4) input of advertising message does not also have customizability and strong specific aim;
5) can't realize the mutual of user and search system.
" simply extensive " of current search system faced user (search system user) and the more and more higher demand of client (advertiser or Information Provider) will be difficult to deal with, and a cover provided by the present invention gos deep into, mutual novel search system will realize this higher demand.
Summary of the invention
(the present invention is in conjunction with another invention " a kind of apparatus and method that improve reliability of search result " (application number: 200610002088.6) use).
Annotate: described Search Results of present disclosure and search result list, be meant by searching request and some the search restrictive condition of one or more database roots and close by the group data set that search engine produces according to the user of search system, these set are arranged according to certain rule, forming a search result list (is called for short: " results list " or " inventory ", down together), each clauses and subclauses in the inventory are by title, keyword, synopsis, a link of pointing to certain page address, the validity weighted value, the accuracy weighted value, property value and other additional informations compositions such as reliability weighted value, these clauses and subclauses can be the various information of obtaining from the Internet, also can be by the artificial content of adding of clauses and subclauses management system;
Whether the described validity of present disclosure is meant whether the information content of each clauses and subclauses in the results list effectively reaches and can obtains;
The described accuracy of present disclosure is meant that the information content of each clauses and subclauses in the results list is whether correct and meets the expected outcome of searching request;
The described reliability of present disclosure is meant that the information content of each clauses and subclauses in the results list is whether believable and is not deception or false content;
The described literal of present disclosure is as if an appearance " reliability " or only " validity " occurs, " accuracy " reaches " reliability " and represent that then it is the general designation that " validity ", " accuracy " reach " reliability " and other similar attributes.
The described collection operation of present disclosure can be but be not limited to collect, collects, votes, marks, estimates or other similar feedback operation, the described collection page can be the results page of these operations of correspondence of producing because of these operations, and keyword can be word, speech, phonetic, English alphabet and sequence thereof etc.
The described user of present disclosure can be meant the back-stage management and the maintainer of search system, also can be meant the user of search system, also can be meant information publisher or advertiser.
The present invention introduces A in the Search Results of routine) the intelligence elaborative faculty of human brain, 1) characteristic or the attribute to keyword defines, 2) differentiation of keyword and association, 3) based on user's operation each clauses and subclauses in the search result list are sorted out, 4) search result list is identified, 5) direct advertisement delivery in search result list, 6) with the form of collection Search Results is fed back, 7) according to user's operation the user is carried out integration and rating calculation, 8) at collection page advertisement delivery, 9) by a certain percentage the part advertising income is shared with the user according to user integral or grade, overall treatment by these methods, can improve the reliability of Search Results, strengthen Information Provider/gray advertisement putting precision and ability, the enthusiasm that increases search system user's using system and search result list is fed back---
1: " A) intelligence elaborative faculty+1 of human brain) to the characteristic or the attribute of keyword define+2) differentiation and the association of keyword " system and method
The system handles process is as follows:
1. user (101) adds new keyword by keyword management, and sets one or more attributes that it has for keyword; Such as " Beijing " this keyword, be attributes such as its setting " capital ", " city ";
2. in database, add keyword " Beijing ", and to set its owner be user (101);
3. user (101) sets one or more associations form that it has for keyword; Such as association's form that " Beijing " this keyword is set is " which country capital Beijing be? ", " which country city Beijing be? ", " geographic position, Pekinese? ", " scenic spots and historical sites, Pekinese? ", " Pekinese's characteristic cuisines? "
4. in search system, built-in " capital " have " being which country capital? " Deng association, " city " have " being that national city? ", " geographic position? ", " scenic spots and historical sites? ", " characteristic cuisines? " Deng association;
5. the user sends searching request to search system; Such as keyword is " Beijing ";
6. the association of keyword handles:
6.1. processing mode: search system according to step 3 is made " which country capital Beijing be? ", " which country city Beijing be? ", " geographic position, Pekinese? ", " scenic spots and historical sites, Pekinese? ", " Pekinese's characteristic cuisines? " Deng association;
6.2. another kind of processing mode: search system according to step 4 is made " which country capital Beijing be? " Deng association reaches " which country city Beijing be? ", " geographic position, Pekinese? ", " scenic spots and historical sites, Pekinese? ", " Pekinese's characteristic cuisines? " Deng association;
7. demonstration when searching for and prompting are handled:
7.1. processing mode:
1) search system shows prompting or the context after associating;
2) user click the prompting or context, such as " geographic position, Pekinese? "
3) system shows " geographic position, Pekinese? " accurate answer, and the results lists of other routine searchs shown;
7.2. another kind of processing mode:
1) system shows " which country capital Beijing be? ", " which country city Beijing be? ", " geographic position, Pekinese? ", " scenic spots and historical sites, Pekinese? ", " Pekinese's characteristic cuisines? ", " geographic position, Pekinese? " Deng association and corresponding accurate answer thereof.
2: " A) intelligence elaborative faculty+6 of human brain) with the form of collection to Search Results feed back+3) based on user's operation to each clauses and subclauses in the search result list sort out+4) search result list is identified " system and method
Native system focus on clauses and subclauses in the search result list classified after, if relate to the processing of classification and sign when appearing in the search result list once more, the system handles process is as follows:
1. user (201) sends searching request;
2. systematic search meets the information formation search result list of request content and shows that each clauses and subclauses has one or more feedback button in the inventory, wherein has the collection button at least;
3. the user feeds back a certain clauses and subclauses (202) that meet search content, such as clicking the collection button;
4. system shows the collection dialog box, and dialog box has classification and sets option;
5. user (201) selects one or more classification (203) at current clauses and subclauses place in drop-down list;
6. user (201) submits the collection page to;
7. system is with the classification setting information stores of these clauses and subclauses and form one corresponding to this user (201), one or more classification (203) and by the collection page (204) of collection clauses and subclauses (202);
8. the user sends searching request;
9. form search result list when systematic search meets the information of same of request content and show, in the inventory if there are the clauses and subclauses (202) of classified mistake, then its background colour of possibility has special color according to the classification (203) at its place, also may be that the foremost of clauses and subclauses (202) content information has an icon or an explanatory note of expression clauses and subclauses place classification (203), icon or explanatory note can have the link of the related pages that points to its institute corresponding classify (203);
10. continue other steps.
3: the system and method for " 5) in search result list directly advertisement delivery "
The system handles process is as follows:
1. user's registration becomes Information Provider or advertiser (301);
2. user (301) issues some advertisements (302) and (supposes that this user is the registered user of system and logins (if login does not then require in advance login of user, then require the user to register as if unregistered in advance), set the pairing one or more classification of advertisement (303), keyword (304) simultaneously;
3. in search result list, click the subsidiary feedback button " advertisement delivery " of clauses and subclauses;
4. enter the advertisement delivery page, the user selects one or more advertisement in the advertising listing and throws in and (suppose that this user is the registered user of system and logins (if login does not then require user's login in advance, if unregistered then require user's registration in advance);
5. system is with advertisement and search binding;
11. the user sends searching request;
6. form search result list when systematic search meets the information of same of request content and show,, then show corresponding advertising content in these clauses and subclauses if certain clauses and subclauses has ad content in the inventory.
4: " 6) with the collection form Search Results is fed back " system and method
Native system and 2: " A) intelligence elaborative faculty+6 of human brain) with the form of collection to Search Results feed back+3) based on user's operation to each clauses and subclauses in the search result list sort out+4) search result list is identified " system and method have certain function to overlap, but the clauses and subclauses in the search result list of focusing on of native system are collected the processing when showing once more of the collection page that the back forms and this clauses and subclauses, and the system handles process is as follows:
1. user (401) sends searching request;
2. form search result list when systematic search meets the information of same of request content and show;
3. the user clicks the subsidiary feedback button " collection " of certain clauses and subclauses (402) in search result list;
4. system shows the collection dialog box or the collection page, and the dialog box or the page have classification and set option and (suppose that this user is the registered user of system and logins (if login does not then require user's login in advance, if unregistered then require user's registration in advance);
5. the user selects one or more classification (403) at current clauses and subclauses place and preserves in drop-down list;
6. system is with the classification setting information stores of these clauses and subclauses and form one corresponding to this user (401), one or more classification (403) and by the collection page (404) of collection clauses and subclauses (402);
7. the user sends searching request;
8. form search result list when systematic search meets the information of same of request content and show,, then will enter the collection page (404) at the clicked back of the link of these clauses and subclauses browser if comprise the clauses and subclauses (402) of being collected in the inventory.
5: the system and method for " 7) user is carried out integration and rating calculation " according to user operation
The system handles process is as follows:
1. user (501) sends searching request;
2. form search result list when systematic search meets the information of same of request content and show that each clauses and subclauses has one or more feedback button in the inventory;
3. user (501) clicks the subsidiary feedback button of clauses and subclauses in search result list, and feedback button includes but not limited to " scoring ", " evaluation ", " collection ", " opposing current classification " or the like;
4. system shows corresponding processing dialog box or processing page;
5. after user (501) submits this content of pages to, if user (501) is the registered user of system and logins (if login does not then require user's login in advance, then require the user to register as if unregistered) in advance, then system then upgrades user's (501) integration data (such as " scoring ", " evaluation " operation+1 minute, " collection " operation+5 minutes) according to this user's (501) action type;
6. (this step is not a steps necessary), system is according to user's (501) current integration, corresponding integration-grade the table of comparisons, renewal user's (501) grade, such as, if 0-100 is divided into a star user in integration-grade table of comparisons, 101-1000 is divided into two star users, if user's (501) current integration is 50 minutes, then this user's class information is updated to a star user, if user's (501) current integration is 101 minutes, then this user's (501) class information is updated to two star users.
6: the system and method for " 8) at collection page advertisement delivery "
The system handles process is as follows:
1. as 4: in the described system of system and method for " 6) Search Results is fed back with the form of collection ", the collection page (404) includes but not limited to following several base attribute:
1) possessor promptly collects the user (401) of operation;
2) place classification (403);
3) keyword;
4) clauses and subclauses of being collected (402);
2. user (301) realizes including but not limited to the advertisement putting of following type according to the actual requirements, and number of ads can be one or more:
1) on all collection pages of a certain collection user (401), throws in;
2) on all collection pages of (403) of a certain classification, throw in;
3) throw on pages in all collections that comprise a certain keyword;
4) go up input at certain concrete collection page (404);
Also can realize advertisement putting by following step 3;
3. user (401) includes but not limited to the advertisement putting of following type according to actual conditions on the collection page that it had, and number of ads can be one or more:
1) on all collection pages of (403) of a certain classification, throws in a certain advertisement user's (301) advertisement;
2) on all collection pages of (403) of a certain classification, throw in the advertisement of a certain classification (303);
3) on all collection pages of (403) of a certain classification, throw in the advertisement that comprises a certain keyword (304);
4) comprising the advertisement of throwing in certain advertisement user (301) on all collection pages of a certain keyword;
5) comprising the advertisement of throwing in a certain classification (303) on all collection pages of a certain keyword;
6) be placed on the advertisement that comprises a certain keyword (304) at all collection page upslides that comprise a certain keyword;
7) go up the advertisement of throwing in a certain advertisement user (301) at certain concrete collection page (404);
8) go up the advertisement of throwing in a certain classification (303) at certain concrete collection page (404);
9) go up the advertisement of throwing in a certain classification (303) at certain concrete collection page (404);
10) the input form that forms according to other combination conditions of collecting classification (403), keyword or the collection page (404) and advertisement user (301), ad classification (303), advertisement keyword (304)
4. when the user entered a certain collection page (404), system was according to the detailed content of the corresponding quilt collection clauses and subclauses (402) of the rule demonstration of setting and the advertisement that the collection page (404) is upward thrown in;
7: the system and method system handles process of " 9) by a certain percentage the part advertising income is shared with the user according to user integral or grade " is as follows:
1. browse the collection page (404) or click the advertisement of collecting on the page (404) the user and produce ad revenue (701);
2. obtain the current collection page (404) owner's (401) integration, according to integration-share the ratio table of comparisons, what obtain page owner (401) shares ratio (702);
3. calculate the ad revenue (703) that the user enjoyed in this time advertising campaign=ad revenue (701) * and share ratio (702);
4. the ad revenue (703) that the user enjoyed in total ad revenue (704)=current total ad revenue (705)+this time advertising campaign of user adds up.
Pass through the data-handling capacity of " the intelligence elaborative faculty of human brain " and computing machine like this, can improve the reliability of Search Results, strengthen Information Provider/gray advertisement putting precision and ability, the enthusiasm that increases search system user's using system and search result list is fed back.
Embodiment
The present invention provides the apparatus and method of interactive search and interactive advertisement as a cover, can be combined with all kinds of search engines, as the external connection module system that the feedback information of each clauses and subclauses in the search result list of search engine is handled, to improve the reliability and the advertisement capability of each clauses and subclauses in the search result list, also can directly implant in the search engine, as the internal module system that is responsible for formation, advertisement putting and the management of each clauses and subclauses of search result list in the search engine, to realize interactive search and interactive advertisement.
Claims (10)
1, a kind of to keyword characteristic or attribute defines and apparatus and method that association's form of keyword is set, its feature can be that program or user found keyword and set its corresponding characteristics or attribute and association's form, also can be program or user make amendment to the characteristic of existing keyword or attribute and association's form its feature, and its feature also can be that keyword and the user that the user foundes exists subordinate relation.
2, the apparatus and method of a kind of differentiation of keyword and association, it is characterized in that extracting characteristic that keyword has or attribute, according to these characteristics or Attribute Recognition keyword and 1) make corresponding association or context and to the user point out guide thus that the user further accurately will search for interior perhaps 2) make the association of correspondence and demonstration enumerated in these associations and the most reliable Search Results clauses and subclauses thereof.
3, a kind of apparatus and method that each clauses and subclauses in the search result list are sorted out, its feature can be the classification that is set by the user clauses and subclauses, classification can be that system is built-in, also can be user-defined, also can be that other modes produce; Its feature also can be the keyword that is set by the user certain clauses and subclauses.
4, a kind of apparatus and method that search result list is identified is characterized in that around the inventory discal patch purpose information of representing the affiliated classification of clauses and subclauses/classification/category being arranged, or by the classification/classification/category under the background sign clauses and subclauses of clauses and subclauses.
5, a kind of in Search Results the apparatus and method of advertisement delivery, it is characterized in that in the clauses and subclauses of search result list directly adding advertisements information.
6, a kind of apparatus and method that Search Results is fed back, it is characterized in that the user collects operation to certain clauses and subclauses, (then the detailed content of clauses and subclauses is called the main contents of collecting the page to produce a collection page that comprises this entry details that belongs to this user, this user is called the host who collects the page or is called collection page owner), after the data entries of being collected is clicked, will enter this collection page.
7, a kind of apparatus and method at user integral and rating calculation is characterized in that according to the user search result list discal patch purpose feedback number of times and feedback form being calculated integration, and integration can be hinted obliquely at the grade for correspondence, also can be left intact.
8, a kind of apparatus and method at collection page advertisement delivery, it is characterized in that advertisement can be that collection page owner oneself selects, also can be that system distributes automatically according to classification/classification/category under the collection page main contents or affiliated key word, also can be informant or advertiser's appointment.
9, a kind of at advertising income assigned unit and method, it is characterized in that the advertising income that produces by user behavior, give this user some being divided into, sharing proportion is by user's integration or grade decision, and integration or grade are corresponding to enthusiasm, validity and the reliability of this class behavior of user.
10, according to the apparatus and method described in the above claim, collection operation can be but be not limited to collection, collects, ballot, scoring, estimates or other similar feedback operation; The collection page can be the results page of these operations of correspondence of producing because of these operations; Keyword can be word, speech, phonetic, other letters and the sequence thereof etc. of all kinds of literal; The user can be meant the back-stage management and the maintainer of search system, also can be meant the user of search system, and electricity can be meant information publisher or advertiser.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100029423A CN101055579A (en) | 2006-02-20 | 2007-01-29 | Device and method for providing interactive search and interactive advertisement |
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200610008105 | 2006-02-20 | ||
| CN200610008105.7 | 2006-02-20 | ||
| CNA2007100029423A CN101055579A (en) | 2006-02-20 | 2007-01-29 | Device and method for providing interactive search and interactive advertisement |
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| CN101055579A true CN101055579A (en) | 2007-10-17 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2007100029423A Pending CN101055579A (en) | 2006-02-20 | 2007-01-29 | Device and method for providing interactive search and interactive advertisement |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102375823A (en) * | 2010-08-13 | 2012-03-14 | 腾讯科技（深圳）有限公司 | Searching result gathering display method and system |
| CN102737050A (en) * | 2011-04-11 | 2012-10-17 | 阿里巴巴集团控股有限公司 | Keyword dynamic regulating method and system applied in search engine optimization |
| CN103593779A (en) * | 2012-08-13 | 2014-02-19 | 周良文 | Advertisement bidding publishing system of attribute template structure device |
| CN104811770A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Interactive network advertisement system |
| CN104919482A (en) * | 2012-10-12 | 2015-09-16 | 谷歌公司 | Dynamic content item creation |
| CN108255911A (en) * | 2017-08-07 | 2018-07-06 | 广州市动景计算机科技有限公司 | Evaluation method, equipment and the electronic equipment of the network information |
| CN109492088A (en) * | 2018-09-19 | 2019-03-19 | 平安科技（深圳）有限公司 | Search result optimization sequencing method, device and computer readable storage medium |
| CN110866187A (en) * | 2019-11-13 | 2020-03-06 | 广州亿码科技有限公司 | Paid interaction method, system, terminal and storage medium for accurate search |
| CN111026956A (en) * | 2019-11-20 | 2020-04-17 | 拉扎斯网络科技（上海）有限公司 | Data list processing method and device, electronic equipment and computer storage medium |
-
2007
- 2007-01-29 CN CNA2007100029423A patent/CN101055579A/en active Pending
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102375823A (en) * | 2010-08-13 | 2012-03-14 | 腾讯科技（深圳）有限公司 | Searching result gathering display method and system |
| CN102375823B (en) * | 2010-08-13 | 2014-11-05 | 腾讯科技（深圳）有限公司 | Searching result gathering display method and system |
| CN102737050A (en) * | 2011-04-11 | 2012-10-17 | 阿里巴巴集团控股有限公司 | Keyword dynamic regulating method and system applied in search engine optimization |
| CN102737050B (en) * | 2011-04-11 | 2015-04-22 | 阿里巴巴集团控股有限公司 | Keyword dynamic regulating method and system applied in search engine optimization |
| CN103593779A (en) * | 2012-08-13 | 2014-02-19 | 周良文 | Advertisement bidding publishing system of attribute template structure device |
| CN104919482A (en) * | 2012-10-12 | 2015-09-16 | 谷歌公司 | Dynamic content item creation |
| CN104919482B (en) * | 2012-10-12 | 2018-09-14 | 谷歌有限责任公司 | Dynamic content establishment of item |
| CN104811770A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Interactive network advertisement system |
| CN108255911A (en) * | 2017-08-07 | 2018-07-06 | 广州市动景计算机科技有限公司 | Evaluation method, equipment and the electronic equipment of the network information |
| CN109492088A (en) * | 2018-09-19 | 2019-03-19 | 平安科技（深圳）有限公司 | Search result optimization sequencing method, device and computer readable storage medium |
| CN110866187A (en) * | 2019-11-13 | 2020-03-06 | 广州亿码科技有限公司 | Paid interaction method, system, terminal and storage medium for accurate search |
| CN111026956A (en) * | 2019-11-20 | 2020-04-17 | 拉扎斯网络科技（上海）有限公司 | Data list processing method and device, electronic equipment and computer storage medium |
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