CN102789453B - Advertising message put-on method and device - Google Patents
Advertising message put-on method and device Download PDFInfo
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- CN102789453B CN102789453B CN201110125502.3A CN201110125502A CN102789453B CN 102789453 B CN102789453 B CN 102789453B CN 201110125502 A CN201110125502 A CN 201110125502A CN 102789453 B CN102789453 B CN 102789453B
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Abstract
This application discloses a kind of advertising message put-on method and device, comprise step: the body matter obtaining the webpage of advertising message to be put; According to the body matter got, determine each Web page text keyword of this webpage; Obtain the metamessage of this webpage; According to the metamessage got, determine each metamessage keyword of this webpage; By each Web page text keyword of determining and each metamessage keyword, form the matching keywords set that advertising message is mated; Determine the comprehensive matching degree between each advertising message and described matching keywords set respectively; Comprehensive matching degree is met pre-conditioned advertising message render in described webpage.Adopt technical scheme, solve exist in prior art carry out based on web page contents advertising message throw in time, correlativity between advertising message and web page contents is lower, and the input precision of advertising message is lower, causes the problem of the waste of the Internet resources such as storage, calculating, bandwidth.
Description
Technical field
The application relates to internet information processing technology field, particularly relates to a kind of advertising message put-on method and device.
Background technology
Along with developing rapidly of Internet technology, the information on webpage is more and more abundanter, and in order to better use the information on webpage, people constantly pursue the technology can effectively organizing and utilize network information, and therefore advertising message technology of throwing in is arisen at the historic moment.Advertising message input refers in the webpage opened user throws in applicable advertising message, to attract the click of user.
When displaying advertising messages, can throw in based on web page contents, this input technology also can be called contextual advertisement information input technology, such as, user is when browsing the webpage relevant to automobile, the advertising message that sale of automobile, car insurance, automobile journal etc. are relevant renders to this webpage, or user is when browsing the webpage how obtaining bank loan, the advertising message such as bank loan or personal loan is rendered to this webpage, to make user's click of carrying out easily and fast browse, therefore ad placement company also obtains income.
In prior art, usually the quality of the advertising message of input is evaluated by correlativity, it reflects the serviceability of advertising message to user, the correlativity of advertising message refers to the anastomose property of search keyword/web page contents etc. and advertising message, if carry out the input of advertising message based on web page contents, then the correlativity of advertising message refers to the anastomose property of web page contents and advertising message.When carrying out the input of advertising message based on web page contents, owing to throwing in for principle with the content for particular webpage, between the advertising message of therefore throwing in and web page contents, there is larger correlativity, so when user browses webpage, the possibility that the relevant information provided advertisement is become interested is just comparatively large, thus can produce more click behavior or navigation patterns for advertising message.
As shown in Figure 1, for carrying out the method flow diagram of advertising message input in prior art based on web page contents, its concrete treatment scheme is as follows:
Step 11, extracts the body matter of the webpage of advertising message to be put;
Step 12, from the body matter extracted, determines each Web page text keyword;
Step 13, by each Web page text keyword determined, forms the matching keywords set of mating advertising message;
Step 14, mates with each advertising message respectively by matching keywords set;
Step 15, renders to the advertising message matched in this webpage.
Existing advertising message put-on method mainly carrys out match advertisements information according to Web page text keyword, when the body matter of webpage enriches very much, Web page text keyword can reflect the subject content of webpage more accurately, therefore the advertising message matched and the correlativity of web page contents are just comparatively large, and the input precision of advertising message is higher.But, now there is various webpage on the internet, the body matter of some webpage is very abundant, such as news web page etc., but also seldom or not there is body matter, such as picture webpage, video web-pages etc. in the body matter of some webpage, the to the effect that picture of these webpages or video, introductory content of text is less, also can be called short text webpage, and short text webpage has occupied a very large proportion of webpage on internet.When the webpage of advertising message to be put is short text webpage, because the body matter of webpage is considerably less, the Web page text keyword then determined according to body matter just correctly cannot reflect the subject content of webpage, correlativity between the advertising message so matched and web page contents is just lower, and the input precision of advertising message is also lower.Such as, certain automobile information class webpage, the most content of webpage is the picture of automobile, only there is " parameter configuration table " this body matter, only " golf " this content of text should be there is in " parameter configuration table ", therefore " golf " just becomes the Web page text keyword of this webpage, but the advertising message only gone out according to " golf " this Keywords matching not only comprises the relevant advertisements information of golf automobile, also comprise the relevant advertisements information of golf sports, the advertising message therefore matched and the correlativity of web page contents poor.In addition, if there is not body matter in webpage, be all image or video etc., the number of the Web page text keyword so determined is 0, now can only displaying advertising messages at random, and the correlativity therefore between advertising message and web page contents is very low.
Therefore prior art is when carrying out advertising message and throwing in based on web page contents, the correlativity existed between advertising message and web page contents is lower, the problem that the input precision of advertising message is lower causes the waste of the Internet resources such as storage, calculating, bandwidth.
Prior art is when carrying out the input of advertising message based on web page contents, each Web page text keyword is only comprised in the matching keywords set of match advertisements information, therefore when Web page text keyword accurately can not reflect the subject content of webpage, the advertising message matched and the correlativity of web page contents are just lower, and in the embodiment of the present application one, Web page text keyword is not only comprised in the matching keywords set of match advertisements information, also comprise metamessage keyword, because metamessage keyword determines according to the metamessage of webpage, and the metamessage of webpage has valuable help to the subject content expressing webpage, therefore the coupling of advertising message is carried out according to Web page text keyword and metamessage keyword, go with regard to being equivalent to the metamessage of webpage to be increased in the conjecture of the subject content of webpage, enrich matching keywords set, keyword in matching keywords set can be good at the subject content reflecting webpage, therefore the advertising message matched just better can react web page contents, improve the correlativity between advertising message and web page contents, thus improve the precision of advertising message input, also improve the utilization factor of Internet resources.
Such as, certain automobile information class webpage, the most content of webpage is the picture of automobile, only there is " parameter configuration table " this body matter, only " golf " this content of text should be there is in " parameter configuration table ", therefore " golf " just becomes the Web page text keyword of this webpage, and the html element information of this webpage is as follows:
" automobile, car, sedan-chair runs "/> to <metahttp-equiv=" keywords " content=for golf, golf, gti, golfgti
<metahttp-equiv=" description " content=" golf GTI blog "/>
" automobile " this metamessage keyword can be determined according to above-mentioned html element information, so matching keywords set just at least comprises " golf " and " automobile " these two keywords, therefore the advertising message matched just only comprises the relevant advertisements information of golf automobile, and the relevant advertisements information of golf sports can not be comprised, therefore the correlativity of advertising message and web page contents is higher.
Step 26, determines the comprehensive matching degree between each advertising message and described matching keywords set respectively;
Wherein, can be, but not limited to, by the comprehensive matching degree between following method determination advertising message and matching keywords set, be specially:
For each advertising message, perform following operation respectively: first mated with each advertising message respectively by each keyword in matching keywords set, obtain the matching degree of each advertising message and each keyword, corresponding coupling weighted value is provided with respectively in advance for each keyword, after the matching degree obtaining each advertising message and each keyword, obtain the coupling weighted value of each keyword in matching keywords set, then according to the matching degree of each keyword and each keyword mate weighted value, determine the comprehensive matching degree between this advertising message and matching keywords set.Such as, keyword 1, keyword 2 and keyword 3 is comprised in matching keywords set, the matching degree of advertising message A and keyword 1 is VA1, the matching degree of advertising message A and keyword 2 is VA2, the matching degree of advertising message A and keyword 3 is VA3, the coupling weighted value pre-setting keyword 1 is W1, the coupling weighted value of keyword 2 is W2, and the coupling weighted value of keyword 3 is W3, and the comprehensive matching degree of so advertising message A and matching keywords set is:
VA1×W1+VA2×W2+VA3×W3
Step 27, comprehensive matching degree being met pre-conditioned advertising message renders in described webpage, wherein saidly pre-conditionedly be: comprehensive matching degree is not less than the second defined threshold, or after being sorted by high order on earth according to comprehensive matching degree before a defined amount comprehensive matching degree.
From above-mentioned processing procedure, in the embodiment of the present application technical scheme, first the body matter of the webpage of advertising message to be put is obtained, according to the body matter got, determine each Web page text keyword of this webpage, then the metamessage of this webpage is obtained, according to the metamessage got, determine each metamessage keyword of this webpage, again by each Web page text keyword of determining and each metamessage keyword, form the matching keywords set that advertising message is mated, determine the comprehensive matching degree between each advertising message and described matching keywords set respectively, comprehensive matching degree being met pre-conditioned advertising message renders in described webpage, therefore, matching keywords set in the embodiment of the present application not only comprises Web page text keyword, also comprise the metamessage keyword determined according to the metamessage of webpage, therefore the advertising message gone out according to matching keywords sets match just better can react the subject content of webpage, thus the correlativity that effectively improve between advertising message and web page contents, improve the precision that advertising message is thrown in, and improve the utilization factor of Internet resources.
Summary of the invention
The embodiment of the present application provides a kind of advertising message put-on method and device, in order to solve exist in prior art carry out based on web page contents advertising message throw in time, correlativity between advertising message and web page contents is lower, the problem that the input precision of advertising message is lower, to improve the utilization factor of Internet resources.
The embodiment of the present application technical scheme is as follows:
A kind of advertising message put-on method, the method comprising the steps of: the body matter obtaining the webpage of advertising message to be put; According to the body matter got, determine each Web page text keyword of this webpage; Obtain the metamessage of this webpage; According to the metamessage got, determine each metamessage keyword of this webpage; By each Web page text keyword of determining and each metamessage keyword, form the matching keywords set that advertising message is mated; Determine the comprehensive matching degree between each advertising message and described matching keywords set respectively; Comprehensive matching degree is met pre-conditioned advertising message render in described webpage.
A kind of advertising message delivery device, comprising: body matter acquiring unit, for obtaining the body matter of the webpage of advertising message to be put; Text keyword determining unit, for the body matter got according to body matter acquiring unit, determines each Web page text keyword of this webpage; Metamessage acquiring unit, for obtaining the metamessage of this webpage; Metamessage keyword determining unit, for the metamessage got according to metamessage acquiring unit, determines each metamessage keyword of this webpage; Keyword set component units, for each metamessage keyword that each Web page text keyword of text keyword determining unit being determined and metamessage keyword determining unit are determined, forms the matching keywords set of mating advertising message; Comprehensive matching degree determining unit, for determining the comprehensive matching degree between each advertising message and described matching keywords set respectively; Advertising message throws in unit, renders in described webpage for comprehensive matching degree is met pre-conditioned advertising message.
In the embodiment of the present application technical scheme, first the body matter of the webpage of advertising message to be put is obtained, according to the body matter got, determine each Web page text keyword of this webpage, then the metamessage of this webpage is obtained, according to the metamessage got, determine each metamessage keyword of this webpage, again by each Web page text keyword of determining and each metamessage keyword, form the matching keywords set that advertising message is mated, determine the comprehensive matching degree between each advertising message and described matching keywords set respectively, comprehensive matching degree being met pre-conditioned advertising message renders in described webpage, therefore, matching keywords set in the embodiment of the present application not only comprises Web page text keyword, also comprise the metamessage keyword determined according to the metamessage of webpage, therefore the advertising message gone out according to matching keywords sets match just better can react the subject content of webpage, thus the correlativity that effectively improve between advertising message and web page contents, improve the precision that advertising message is thrown in, and improve the utilization factor of Internet resources.
Accompanying drawing explanation
Fig. 1 is in prior art, advertising message put-on method schematic flow sheet;
Fig. 2 is in the embodiment of the present application one, advertising message put-on method schematic flow sheet;
Fig. 3 is in the embodiment of the present application two, advertising message put-on method specific implementation schematic flow sheet;
Fig. 4 is in the embodiment of the present application three, advertising message delivery device structural representation.
Embodiment
Below in conjunction with each accompanying drawing, the main of the embodiment of the present application technical scheme is realized principle, embodiment and set forth in detail the beneficial effect that should be able to reach.
Embodiment one
The embodiment of the present application one provides a kind of advertising message put-on method, and as shown in Figure 2, its concrete processing procedure is as follows:
Step 21, obtains the body matter of the webpage of advertising message to be put;
The embodiment of the present application one proposes, store after can capturing the webpage of all advertising messages to be put in advance from the web page server storing web page contents, follow-up when needs are in certain webpage during displaying advertising messages, directly from the webpage stored, extract this webpage; Can also capture in real time, namely when needs during displaying advertising messages, according to URL(uniform resource locator) (URL, the UniformResourceLocator) address of this webpage, capture this webpage in certain webpage in web page server.
Wherein, can be, but not limited to adopt and remove noise content method to extract the body matter of webpage, be specially:
First the content of text of webpage is extracted, there is the noise content such as navigation information, advertising message, copyright information, web page interlinkage due in the content of text that extracts, therefore need to remove above-mentioned noise content in the content of text extracted, the body matter of webpage can be obtained.
Step 22, according to the body matter got, determines each Web page text keyword of this webpage;
Wherein, can be, but not limited to adopt following method to determine each Web page text keyword, be specially:
In advance training study is carried out to the Web page text keyword of different web pages, each Web page text keyword is marked accordingly, each Web page text keyword and corresponding score value constitute Web page text keyword models, follow-up when determining the Web page text keyword of webpage, first the body matter of this webpage is divided into each content keyword (can be, but not limited to divide according to semanteme) by participle technique, then in each content keyword marked off, determine and stop word (StopWord), namely to the keyword that the subject content of webpage has little significance, wherein, pre-set one and stop dictionary corresponding to word, store each default stop word, after marking off each content keyword, for each content keyword, judge that whether this content keyword is stop word that default dictionary comprises, if, then confirm that this content keyword is for stopping word, if not, then confirm this content keyword not for stopping word, for each content keyword except stopping word, respectively according to Web page text keyword models, determine the score value that this content keyword is corresponding, then select score value and be not less than the content keyword of certain threshold value as Web page text content keyword, or each content keyword is sorted according to score value order from high to low, then before selecting, a defined amount content keyword is as Web page text content keyword.
Step 23, obtains the metamessage of this webpage;
Wherein, described metamessage can be HTML (Hypertext Markup Language) (HTML, HyperTextMark-upLanguage) metamessage, also can be extend markup language (XML, ExtensibleMarkupLanguage) metamessage, if the language that webpage uses is HTML, then the metamessage of webpage is html element information, if the language that webpage uses is XML language, then the metamessage of webpage is XML metamessage.
Wherein the metamessage of webpage is for describing page data, usual viewed device, search engine or the page (WEB) server use, be used to provide the sightless information of user, that is the metamessage of webpage is hiding for user, user can not obtain the metamessage of webpage from the page opened, metamessage has valuable help to the subject content expressing webpage.
Metamessage is mainly reflected in META label, META label is a complementary label in html language or XML language tag head (HEAD) district, it is positioned between the <HEAD> mark of html document or XML document head and < title (TITLE) > mark, META label is commonly used to as search engine definition page subject matter, or the cookie on definition user browser, can also be used for differentiating author, setting page formatting, marked content summary and key word, can also arrange the page, make it can refresh according to the time interval of definition.Metamessage keyword (MetaKeyword) and first descriptor (MetaDescription) is mainly comprised in META label, wherein metamessage keyword is mainly search engine and provides metamessage lists of keywords, with comma between each metamessage keyword; " separate, be generally:
<Metaname=" Keywords " Content=" keyword 1, keyword 2, keyword 3, keyword 4 ... " >
Unit's descriptor is mainly used to the main contents telling the search engine page, is generally:
<Metaname=" Description " Content=" summary of webpage " >
In the embodiment of the present application one, the advertising message put-on method that all can propose according to the embodiment of the present application one for all webpages carrys out displaying advertising messages, that is, after step 22 determines each Web page text keyword of webpage, even if the body matter of webpage is more, also step 23 is performed, obtain the metamessage of webpage, the follow-up matching keywords set according to Web page text keyword and metamessage keyword composition is mated advertising message, thus improves the matching precision mated advertising message.
In addition, the advertising message put-on method that can also only propose according to the embodiment of the present application one for the webpage that body matter is less carrys out displaying advertising messages, that is, after step 22 determines each Web page text keyword of webpage, and before the metamessage obtaining this webpage, first judge whether the number of characters of the body matter got is greater than the first default defined threshold, if the determination result is YES, then confirm that the body matter of webpage is more, method of the prior art can be directly adopted to carry out match advertisements information, namely only according to Web page text keyword, advertising message is mated, if judged result is no, then confirm that the body matter of webpage is less, if now only mated advertising message according to Web page text keyword, the correlativity between the advertising message that matches and web page contents then can be made lower, and the input precision of advertising message is lower, therefore, when judged result is no, perform step 23, obtain the metamessage of webpage, the follow-up matching keywords set according to Web page text keyword and metamessage keyword composition is mated advertising message, thus improve the matching precision of the correlativity between advertising message and web page contents and the advertising message matched.Therefore, in this embodiment, only when the number of characters of the body matter of webpage is not more than the first default defined threshold, just perform the step of the metamessage obtaining webpage, if the number of characters of body matter is greater than the first default defined threshold, then directly carry out match advertisements information according to Web page text keyword, thus avoid when body matter is more, still perform the metamessage obtaining webpage and follow-uply determine the steps such as metamessage keyword, therefore, it is possible to effectively save the process resource of mating advertising message, improve treatment effeciency.
Step 24, according to the metamessage got, determines each metamessage keyword of this webpage;
Extract META label from the html document or XML document of the page after, can be, but not limited to, by following three kinds of mode determination metamessage keywords, be specially:
First kind of way, from the information that META label comprises, extracts each metamessage keyword, and each metamessage keyword then will extracted is defined as each metamessage keyword of this webpage;
The second way, from the information that META label comprises, extract first descriptor of this page, then the first descriptor extracted is divided into each metamessage keyword, in each metamessage keyword marked off, determine stop word, by each metamessage keyword except stopping word, be defined as each metamessage keyword of this webpage;
The third mode, by each metamessage keyword extracted in first kind of way, and each metamessage keyword in the second way except stopping word, be defined as each metamessage keyword of this webpage.
Step 25, by each Web page text keyword of determining and each metamessage keyword, form the matching keywords set of mating advertising message, the matching keywords set that is in the embodiment of the present application one comprises each Web page text keyword and each metamessage keyword;
Embodiment two
As shown in Figure 3, in the embodiment of the present application two, advertising message put-on method specific implementation process flow diagram, its concrete treatment scheme is as follows:
Step 31, for the webpage of advertising message to be put, according to the URL address of this webpage, captures this webpage from web page server;
Step 32, extracts the body matter of this webpage from the webpage captured;
Step 33, according to the body matter extracted, determines each Web page text keyword of this webpage;
Step 34, judges whether the number of characters of the body matter extracted is greater than default defined threshold, if judged result is no, then goes to step 35, if the determination result is YES, then goes to step 38;
Step 35, extracts the metamessage of this webpage, if the language that this webpage uses is html language, then the metamessage got is html element information, if the language that this webpage uses is XML language, then the metamessage got is XML metamessage;
Step 36, according to the metamessage extracted, determines each metamessage keyword of this webpage;
Step 37, by each Web page text keyword and each metamessage keyword, forms the matching keywords set of mating advertising message;
Step 38, is made up of the matching keywords set of mating advertising message each Web page text keyword;
Step 39, for each advertising message, determines the matching degree of each keyword in this advertising message and described matching keywords set respectively;
Step 310, obtains the coupling weighted value of each keyword in described matching keywords set;
Step 311, for each advertising message, mates weighted value according to the matching degree and each keyword with each keyword, determines the comprehensive matching degree between this advertising message and described matching keywords set.
Step 312, is sorted each advertising message by high order on earth according to comprehensive matching degree;
Step 313, before selecting, a defined amount advertising message is rendered in this webpage.
Embodiment three
Accordingly, the embodiment of the present application three also provides a kind of advertising message delivery device, its structure as shown in Figure 4, comprise body matter acquiring unit 41, text keyword determining unit 42, metamessage acquiring unit 43, metamessage keyword determining unit 44, keyword set component units 45, comprehensive matching degree determining unit 46 and advertising message and throw in unit 47, wherein:
Body matter acquiring unit 41, for obtaining the body matter of the webpage of advertising message to be put;
Text keyword determining unit 42, for the body matter got according to body matter acquiring unit 41, determines each Web page text keyword of this webpage;
Metamessage acquiring unit 43, for obtaining the metamessage of this webpage;
Metamessage keyword determining unit 44, for the metamessage got according to metamessage acquiring unit 43, determines each metamessage keyword of this webpage;
Keyword set component units 45, for each metamessage keyword that each Web page text keyword of text keyword determining unit 42 being determined and metamessage keyword determining unit 44 are determined, forms the matching keywords set of mating advertising message;
Comprehensive matching degree determining unit 46, for determining the comprehensive matching degree between each advertising message and described matching keywords set respectively;
Advertising message throws in unit 47, renders in described webpage for comprehensive matching degree is met pre-conditioned advertising message.
Preferably, described advertising message delivery device also comprises character quantity judging unit, for obtain this webpage at metamessage acquiring unit 43 metamessage before, judge whether the number of characters of the body matter that body matter acquiring unit 41 gets is greater than default defined threshold;
Described metamessage acquiring unit 43, when the judged result of described character quantity judging unit is no, obtains the metamessage of this webpage.
Preferably, metamessage keyword determining unit 44 specifically comprises first descriptor and extracts subelement, keyword division subelement, stops word determination subelement and metamessage keyword determination subelement, wherein:
Unit's descriptor extracts subelement, in the metamessage that gets from metamessage acquiring unit 43, extracts first descriptor of this page;
Keyword divides subelement, and the first descriptor extracted for first descriptor being extracted subelement is divided into each metamessage keyword;
Stopping word determination subelement, for dividing at keyword in each metamessage keyword that subelement marks off, determining stop word;
Metamessage keyword determination subelement, for dividing in each metamessage keyword of marking off of subelement at keyword, by each metamessage keyword except the stop word that stop word determination subelement is determined, is defined as each metamessage keyword of this webpage.
Preferably, comprehensive matching degree determining unit 46 specifically comprises matching degree determination subelement, coupling weighted value obtains subelement and comprehensive matching degree determination subelement, wherein:
Matching degree determination subelement, for for each advertising message, determines the matching degree of each keyword in this advertising message and described matching keywords set respectively;
Coupling weighted value obtains subelement, for obtaining the coupling weighted value of each keyword in described matching keywords set;
Comprehensive matching degree determination subelement, obtains for each matching degree of determining according to matching degree determination subelement and coupling weighted value each coupling weighted value that subelement obtains, determines the comprehensive matching degree between this advertising message and described matching keywords set.
It will be understood by those skilled in the art that the embodiment of the application can be provided as method, device (equipment) or computer program.Therefore, the application can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the application can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code.
The application describes with reference to according to the process flow diagram of the method for the embodiment of the present application, device (equipment) and computer program and/or block scheme.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or square frame.These computer program instructions can being provided to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computing machine or other programmable data processing device produce device for realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make on computing machine or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computing machine or other programmable devices is provided for the step realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
Although described the preferred embodiment of the application, those skilled in the art once obtain the basic creative concept of cicada, then can make other change and amendment to these embodiments.So claims are intended to be interpreted as comprising preferred embodiment and falling into all changes and the amendment of the application's scope.Obviously, those skilled in the art can carry out various change and modification to the application and not depart from the spirit and scope of the application.Like this, if these amendments of the application and modification belong within the scope of the application's claim and equivalent technologies thereof, then the application is also intended to comprise these change and modification.
Claims (8)
1. an advertising message put-on method, is characterized in that, comprising:
Obtain the body matter of the webpage of advertising message to be put;
According to the body matter got, determine each Web page text keyword of this webpage;
Judge whether the number of characters of the body matter got is greater than the first default defined threshold;
When judged result is no, obtain the metamessage in this webpage META label; According to the metamessage got, determine each metamessage keyword of this webpage; By each Web page text keyword of determining and each metamessage keyword, form the matching keywords set that advertising message is mated;
When judged result is for being, each Web page text keyword determined is formed the matching keywords set of mating advertising message;
Determine the comprehensive matching degree between each advertising message and described matching keywords set respectively; Comprehensive matching degree is met pre-conditioned advertising message render in described webpage.
2. advertising message put-on method as claimed in claim 1, it is characterized in that, described metamessage is HTML (Hypertext Markup Language) html element information or the expandable mark language XML metamessage of webpage.
3. advertising message put-on method as claimed in claim 1, is characterized in that, according to the metamessage got, determine each metamessage keyword of this webpage, specifically comprise:
From the metamessage got, extract first descriptor of this webpage;
The first descriptor extracted is divided into each metamessage keyword;
In each metamessage keyword marked off, determine stop word;
By each metamessage keyword except stopping word, be defined as each metamessage keyword of this webpage.
4. advertising message put-on method as claimed in claim 1, is characterized in that, determine the comprehensive matching degree between each advertising message and described matching keywords set respectively, specifically comprise:
For each advertising message, perform respectively:
Determine the matching degree of each keyword in this advertising message and described matching keywords set respectively;
Obtain the coupling weighted value of each keyword in described matching keywords set;
Mate weighted value according to the matching degree and each keyword with each keyword, determine the comprehensive matching degree between this advertising message and described matching keywords set.
5. advertising message put-on method as claimed in claim 1, is characterized in that, is describedly pre-conditionedly:
Comprehensive matching degree is not less than the second defined threshold; Or
A defined amount comprehensive matching degree before after being sorted by high order on earth according to comprehensive matching degree.
6. an advertising message delivery device, is characterized in that, comprising:
Body matter acquiring unit, for obtaining the body matter of the webpage of advertising message to be put;
Text keyword determining unit, for the body matter got according to body matter acquiring unit, determines each Web page text keyword of this webpage;
Character quantity judging unit, for judging whether the number of characters of the body matter that body matter acquiring unit gets is greater than default defined threshold;
Metamessage acquiring unit, for when the judged result of described character quantity judging unit is no, obtains the metamessage in this webpage META label;
Metamessage keyword determining unit, for the metamessage got according to metamessage acquiring unit, determines each metamessage keyword of this webpage;
Keyword set component units, for when the judged result of described character quantity judging unit is no, each metamessage keyword that each Web page text keyword determine described text keyword determining unit and metamessage keyword determining unit are determined, forms the matching keywords set of mating advertising message; When the judged result of described character quantity judging unit is for being, each Web page text keyword described text keyword determining unit determined forms the matching keywords set of mating advertising message;
Comprehensive matching degree determining unit, for determining the comprehensive matching degree between each advertising message and described matching keywords set respectively;
Advertising message throws in unit, renders in described webpage for comprehensive matching degree is met pre-conditioned advertising message.
7. advertising message delivery device as claimed in claim 6, it is characterized in that, metamessage keyword determining unit specifically comprises:
Unit's descriptor extracts subelement, in the metamessage that gets from metamessage acquiring unit, extracts first descriptor of this webpage;
Keyword divides subelement, and the first descriptor extracted for first descriptor being extracted subelement is divided into each metamessage keyword;
Stopping word determination subelement, for dividing at keyword in each metamessage keyword that subelement marks off, determining stop word;
Metamessage keyword determination subelement, for dividing in each metamessage keyword of marking off of subelement at keyword, by each metamessage keyword except the stop word that stop word determination subelement is determined, is defined as each metamessage keyword of this webpage.
8. advertising message delivery device as claimed in claim 6, it is characterized in that, comprehensive matching degree determining unit specifically comprises:
Matching degree determination subelement, for for each advertising message, determines the matching degree of each keyword in this advertising message and described matching keywords set respectively;
Coupling weighted value obtains subelement, for obtaining the coupling weighted value of each keyword in described matching keywords set;
Comprehensive matching degree determination subelement, obtains for each matching degree of determining according to matching degree determination subelement and coupling weighted value each coupling weighted value that subelement obtains, determines the comprehensive matching degree between this advertising message and described matching keywords set.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110125502.3A CN102789453B (en) | 2011-05-16 | 2011-05-16 | Advertising message put-on method and device |
| HK12113355.8A HK1172698A1 (en) | 2011-05-16 | 2012-12-25 | Advertisement information putting in method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110125502.3A CN102789453B (en) | 2011-05-16 | 2011-05-16 | Advertising message put-on method and device |
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| Publication Number | Publication Date |
|---|---|
| CN102789453A CN102789453A (en) | 2012-11-21 |
| CN102789453B true CN102789453B (en) | 2015-12-02 |
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| CN201110125502.3A Active CN102789453B (en) | 2011-05-16 | 2011-05-16 | Advertising message put-on method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103020209A (en) * | 2012-12-07 | 2013-04-03 | 刘莎 | Method and device for releasing advertising information |
| CN103064947A (en) * | 2012-12-27 | 2013-04-24 | 深圳先进技术研究院 | Object-oriented web page advertisement insertion method and system |
| CN103970800B (en) * | 2013-02-05 | 2018-06-15 | 腾讯科技（深圳）有限公司 | The extraction processing method and system of webpage associative key |
| CN104063394B (en) * | 2013-03-21 | 2020-05-08 | 北京百度网讯科技有限公司 | Method, device and equipment for determining target webpage |
| CN104699696B (en) * | 2013-12-05 | 2018-12-28 | 深圳市腾讯计算机系统有限公司 | File recommendation method and device |
| US20150186939A1 (en) * | 2014-01-02 | 2015-07-02 | Yahoo! Inc. | Systems and Methods for Search Results Targeting |
| CN105279191B (en) * | 2014-07-22 | 2019-11-19 | 吴晨 | Potential user's method for digging based on network data analysis |
| CN106227796A (en) * | 2016-07-20 | 2016-12-14 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device building keyed advertising |
| CN106355446B (en) * | 2016-08-31 | 2019-11-05 | 镇江乐游网络科技有限公司 | A kind of advertisement recommender system of network and mobile phone games |
| CN109727052A (en) * | 2017-10-31 | 2019-05-07 | 北京国双科技有限公司 | Keyword determines method and device |
| CN107944927A (en) * | 2017-12-11 | 2018-04-20 | 加和（北京）信息科技有限公司 | A kind of method and device for selecting ad traffic |
| CN109919641B (en) * | 2017-12-12 | 2021-04-23 | 阿里巴巴（中国）有限公司 | Advertisement putting method and platform |
| CN109118275A (en) * | 2018-07-26 | 2019-01-01 | 王振 | A kind of accurate distribution method of advertisement position and system |
| CN111915337B (en) * | 2019-05-07 | 2023-09-05 | 百度在线网络技术（北京）有限公司 | Information delivery method, device, equipment and medium |
| CN110111161A (en) * | 2019-05-17 | 2019-08-09 | 成都易商商盟数据服务有限公司 | A kind of accurate put-on method of web advertisement based on big data |
| CN110489643A (en) * | 2019-08-07 | 2019-11-22 | 精硕科技（北京）股份有限公司 | A kind of orientation launches the method, apparatus and computer storage medium of content |
| CN111429188A (en) * | 2020-04-09 | 2020-07-17 | 湘潭大学 | Webpage advertisement putting method |
| CN111784421B (en) * | 2020-09-04 | 2021-08-27 | 腾讯科技（深圳）有限公司 | Method and device for displaying media information, storage medium and electronic equipment |
| CN112200614A (en) * | 2020-10-16 | 2021-01-08 | 广州华多网络科技有限公司 | Advertisement text implanting and displaying method and corresponding device, equipment and medium |
| CN113239275B (en) * | 2021-05-28 | 2023-06-30 | 北京百度网讯科技有限公司 | Information pushing method, device, electronic equipment and storage medium |
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| HK1172698A1 (en) | 2013-04-26 |
| CN102789453A (en) | 2012-11-21 |
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