WO2024038509A1 - 広告表現判定装置及び記憶媒体並びにプログラム - Google Patents

広告表現判定装置及び記憶媒体並びにプログラム Download PDF

Info

Publication number
WO2024038509A1
WO2024038509A1 PCT/JP2022/030996 JP2022030996W WO2024038509A1 WO 2024038509 A1 WO2024038509 A1 WO 2024038509A1 JP 2022030996 W JP2022030996 W JP 2022030996W WO 2024038509 A1 WO2024038509 A1 WO 2024038509A1
Authority
WO
WIPO (PCT)
Prior art keywords
expression
advertising
advertisement
country
expressions
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2022/030996
Other languages
English (en)
French (fr)
Japanese (ja)
Inventor
聡 高橋
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Art Works Consulting Co ltd
Original Assignee
Art Works Consulting Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Art Works Consulting Co ltd filed Critical Art Works Consulting Co ltd
Priority to CN202280099126.1A priority Critical patent/CN119856193A/zh
Priority to US18/575,815 priority patent/US20240403910A1/en
Priority to KR1020257004861A priority patent/KR102893372B1/ko
Priority to JP2022568421A priority patent/JP7223950B1/ja
Priority to PCT/JP2022/030996 priority patent/WO2024038509A1/ja
Priority to TW112121225A priority patent/TWI833657B/zh
Publication of WO2024038509A1 publication Critical patent/WO2024038509A1/ja
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates to an advertising expression determining device and the like that determines whether or not an advertising expression can be used.
  • An example of a device for determining advertising expressions is a display information determining device as disclosed in Patent Document 1.
  • This device has a database of messages that cannot be used under laws and regulations such as the Pharmaceutical and Medical Device Act and the Visual Representation Act, and by searching whether the input advertising message exists in the database, it is possible to prevent the use of that advertising message. Determine whether or not it is possible.
  • the present invention provides an advertisement that displays at a glance in which countries an advertising expression can be used and in which countries it cannot be used, by displaying a list of the usage permissions of advertising expressions for each country.
  • the purpose is to provide an expression determination device, etc.
  • the advertising expression determination device of the present invention includes a storage unit that stores determination data for determining whether advertising expressions can be used for each of a plurality of countries based on examination guidelines regarding advertisements, and a storage unit that stores advertisement expressions.
  • an acquisition unit that acquires a linguistic expression translated into the language of each country for the advertising expression; an expression determination unit that determines whether or not the advertising expression can be used in each country based on determination data;
  • the apparatus includes an output unit that outputs display data that displays a list of language expressions for each country and availability for each country.
  • the language expressions for each country and the usability for each country are displayed in a list, so you can see at a glance in which countries the advertising expressions can be used and in which countries they cannot be used. It can be determined by Therefore, since it is known whether or not the advertising expression satisfies the advertising examination for each country, it is possible to grasp at a glance which country's advertising examination the advertising expression passes.
  • the determination data includes, for each of the plurality of screening guidelines, the linguistic expression for each country and the usability for each country of advertising expressions that cannot be used in at least one country. If advertising expressions are judged using the judgment data according to this embodiment, it can be determined which advertising examination the advertising expression satisfies in each country based on each examination guideline. Therefore, when advertising in multiple countries in accordance with the screening guidelines, it is possible to easily check which country's advertising expression will pass the advertising screening.
  • the advertising expression is an advertising expression included in a web advertisement
  • the acquisition unit acquires the advertising expression based on the URL of the web advertisement
  • the display data is configured for at least each country regarding the advertising expression. Contains data that displays the number of unavailable items.
  • the advertising expression included in the web advertisement can be determined at once. This can significantly save time and effort in determining advertising expressions.
  • it since it includes data indicating at least the number of advertising expressions that cannot be used for each country, it is easy to see how many advertising expressions need to be modified in order to pass the advertising review.
  • the display data includes displaying a web advertisement in which an advertising expression that is determined to be unusable in at least one country among the advertising expressions is highlighted, and a cursor pointing to the highlighted advertising expression. together, it includes at least a pop-up display that displays the countries where the advertising expression is unavailable, and data that displays. According to this aspect, it can be seen at a glance which advertising expressions cannot be used in which countries on web advertisements.
  • the web advertisement is a video
  • the acquisition unit acquires the advertisement expression from the audio text data of the video based on the URL of the web advertisement.
  • the advertising expression is acquired from the audio text data included in the video, so the advertising expression can be determined in the same way as when the web advertisement is not a video.
  • the web advertisement is a video
  • the advertising expressions included in the web advertisement video site can be determined at once, the effort and time required to determine the advertising expressions can be significantly saved.
  • the display data is associated with a display of a world map, a mark display indicating the position of a country where at least the advertising expression cannot be used on the world map, and at least the advertising expression.
  • a pop-up display that shows the countries in which it is unavailable.
  • the display data includes a pop-up display that is associated with the mark on the world map and displays at least the countries where the advertising expression cannot be used. You can see it at a glance.
  • the display data includes data indicating the reason why the advertising expression cannot be used in that country. According to this aspect, since the reason why the advertising expression cannot be used in that country can be known, it becomes easier to modify the advertising expression.
  • the storage medium of the present invention is a computer-readable storage medium that stores a program that causes a computer to execute an advertisement determination process for determining advertisement expressions for each of a plurality of countries based on examination guidelines regarding advertisements.
  • the advertisement judgment process includes a step of acquiring an advertisement expression, a step of acquiring a linguistic expression translated into the language of each country for the advertisement expression, and a determination as to whether or not the advertisement expression can be used in each country based on the screening guidelines. and a step of outputting display data that displays a list of the language expressions of advertising expressions for each country and their availability for each country.
  • the program of the present invention is a program that causes a computer to execute an advertisement judgment process of judging advertisement expressions for each of a plurality of countries based on examination guidelines regarding advertisements, the advertisement judgment process a step of acquiring an expression, a step of acquiring a linguistic expression translated into the language of each country for the advertising expression, a step of determining whether or not the advertising expression can be used in each country based on screening guidelines, and a step of determining whether or not the advertising expression can be used in each country based on screening guidelines.
  • the method includes a step of outputting display data that displays a list of language expressions for each country and availability for each country.
  • the present invention by displaying a list of whether an advertising expression can be used in each country, it is possible to determine at a glance in which countries the advertising expression can be used and in which countries it cannot be used.
  • FIG. 1 is a diagram showing a configuration example of an advertisement expression determination system according to a first embodiment of the present invention.
  • FIG. 2 is a block diagram showing a configuration example of an advertisement expression determination device and a terminal device. It is a diagram showing a specific example of a country-specific advertisement determination DB. It is a diagram showing a specific example of an explanatory text DB. It is a diagram showing a specific example of an alternative expression DB. It is a diagram showing a specific example of a determination result DB. It is a figure which shows the specific example of the word input screen of 1st Embodiment.
  • FIG. 3 is a diagram illustrating a specific example of an advertising expression determination result display screen according to the first embodiment.
  • FIG. 7 is a block diagram showing a configuration example of an advertisement expression determination device and a terminal device according to a second embodiment. It is a figure showing a specific example of a site URL input screen of a 2nd embodiment.
  • FIG. 7 is a diagram illustrating a specific example of an advertising expression determination result display screen according to the second embodiment.
  • FIG. 7 is a diagram showing a specific example of a pop-up display according to the second embodiment.
  • FIG. 7 is a diagram showing another specific example of a pop-up display according to the second embodiment.
  • FIG. 7 is a block diagram showing a configuration example of an advertisement expression determination device and a terminal device according to a third embodiment. It is a figure which shows the specific example of the video site URL input screen of 3rd Embodiment.
  • FIG. 7 is a diagram illustrating a specific example of an advertising expression determination result display screen according to the third embodiment.
  • FIG. 7 is a diagram showing a specific example of a pop-up display according to the third embodiment.
  • FIG. 7 is a diagram showing another specific example of a pop-up display according to the third embodiment.
  • It is a flowchart which shows a specific example of advertisement judgment processing of a 3rd embodiment.
  • FIG. 7 is a diagram illustrating a specific example of an advertising expression determination result display screen according to a first modification. It is a figure which shows the specific example of the determination result display screen of an advertising expression based on a 2nd modification.
  • FIG. 1 is a diagram showing the configuration of an advertisement expression determination system 100 according to the first embodiment.
  • the advertisement expression determination system 100 in FIG. 1 includes an advertisement expression determination device 10 and a terminal device 20.
  • the advertisement expression determination system 100 displays a list of whether or not the acquired advertisement expressions can be used in each country.
  • the advertisement expression determination device 10 of the present embodiment determines whether or not advertisement expressions can be used for each country based on examination guidelines regarding advertisements (hereinafter simply referred to as "ad examination guidelines"), and sends the results to the terminal device 20. It can be displayed as a list. In this way, by displaying a list of whether or not the advertising expressions obtained from the terminal device 20 can be used in each country, it is possible to determine at a glance in which countries the advertising expressions can be used and in which countries they cannot be used.
  • the advertisement expression determination device 10 is exemplified as a server computer that uses the terminal device 20 as a client.
  • the advertisement expression determination device 10 may be configured to perform distributed processing using a plurality of devices, or may be configured to include a plurality of virtual machines provided in one server device. Further, the advertisement expression determination device 10 may be configured with a personal computer or may be configured with a cloud server.
  • the advertisement expression determination device 10 and the terminal device 20 are configured to be able to communicate with each other via a network N such as the Internet.
  • the terminal device 20 is an information processing device used by a user.
  • the terminal device 20 is, for example, a smartphone, a tablet, a mobile terminal such as a PDA (Personal Digital Assistant), a desktop personal computer, a notebook personal computer, or the like.
  • PDA Personal Digital Assistant
  • a desktop personal computer a notebook personal computer, or the like.
  • advertising expressions for example, words, phrases, URLs including advertising expressions, URL: Uniform Resource Locator, etc.
  • FIG. 2 is a block diagram showing a specific configuration example of the advertisement expression determination device 10 and the terminal device 20 in FIG. 1.
  • the advertisement expression determination device 10 includes a communication section 11, a control section 12, and a storage section 14.
  • the communication section 11, the control section 12, and the storage section 14 are each connected to the bus line 10L, and can exchange information (data) with each other.
  • the communication unit 11 is connected to the network N by wire or wirelessly, and transmits and receives information (data) to and from the terminal device 20.
  • the communication unit 11 functions as a communication interface for the Internet or an intranet, and is capable of communication using, for example, TCP/IP, Wi-Fi (registered trademark), or Bluetooth (registered trademark).
  • the control unit 12 centrally controls the entire advertisement expression determination device 10.
  • the control unit 12 is composed of an integrated circuit such as an MPU (Micro Processing Unit).
  • the control unit 12 includes a CPU (Central Processing Unit), a RAM (Random Access Memory), and a ROM (Read Only Memory).
  • the control unit 12 performs various processes by loading necessary programs into the ROM and executing the programs using the RAM as a work area.
  • the storage unit 14 is an example of a storage medium (a computer-readable tangible storage medium) that stores various programs executed by the control unit 12 and data used by these programs.
  • the storage unit 14 is composed of a storage device such as a hard disk, an optical disk, or a magnetic disk.
  • the configuration of the storage unit 14 is not limited to these, and the storage unit 14 may be configured with a semiconductor memory such as a RAM or a flash memory.
  • the storage unit 14 may be configured with an SSD (Solid State Drive).
  • the storage unit 14 includes a program storage unit 15, a data storage unit 16, and the like.
  • the program storage unit 15 stores various programs executed by the control unit 12.
  • the control unit 12 reads necessary programs from the program storage unit 15 and executes various processes.
  • the data storage unit 16 includes a user DB 161 (user database), a country advertisement judgment DB 162 (country advertisement judgment database), an explanatory text DB 163 (explanatory text database), an alternative expression DB 164 (alternative expression database), and a judgment result DB 165 (judgment Results database) etc. are stored.
  • the user DB 161 includes pre-registered user IDs, company names, names, and the like.
  • the user DB 161 is not limited to this, and may include the user's address, department, gender, etc.
  • FIG. 3 is a diagram showing a specific example of the country-specific advertisement determination DB 162.
  • the country-specific advertisement determination DB 162 stores determination data for determining whether or not advertising expressions can be used for each country.
  • the country-specific advertisement judgment DB contains information about the judgment target countries (Japan (JP), United States (US), United Kingdom (UK), China (CN), South Korea (KR), etc.), as shown in Figure 3.
  • determination data including whether advertising expressions can be used (OK or NG) for each country are stored.
  • the judgment data of this embodiment is data that collects advertising expressions (words, phrases, etc.) that are NG (unusable) in any country according to multiple advertising screening guidelines. .
  • the country-specific advertisement determination DB 162 constitutes a storage unit that stores determination data for determining whether or not advertising expressions can be used for each of a plurality of countries based on examination guidelines regarding advertisements.
  • the judgment data shown in the country-specific advertisement judgment DB 162 in Figure 3 is the result of checking whether an advertising expression that is prohibited for use in one country is also prohibited for use in other countries by comparing it with multiple advertisement screening guidelines.
  • the advertisement expression in FIG. 3 includes the notation in the language of the country and the type of language.
  • the types of OK/NG (NG for use, OK for use, outside the service area, etc.), NG reasons (reasons for non-use), alternative expressions, etc. are associated with each advertisement screening guideline.
  • the advertisement examination guidelines are, for example, the advertisement examination guidelines of Ad Network.
  • An ad network is a system that collects multiple advertising media (websites, social media, blogs, etc.) to create an advertising distribution network and distributes advertisements to these media all at once.
  • Each ad network has its own ad review guidelines, and the contents of the ad review guidelines vary depending on the destination country. This is because laws and culture differ from country to country.
  • the advertising review guidelines also suggest advertising expressions that cannot be used due to the laws and cultures that regulate unfair representations in each country.
  • Japanese laws and regulations include the Act on Ensuring the Quality, Efficacy, and Safety of Pharmaceuticals and Medical Devices (hereinafter referred to as the Pharmaceutical and Medical Devices Act), the Act on Prevention of Unjustifiable Premiums and Misleading Representations (hereinafter referred to as the Act on Prevention of Unjustifiable Premiums and Misleading Representations) ), laws and regulations such as the Pharmaceutical Affairs Law (including laws, cabinet orders, and ministerial ordinances), and the Labor Standards Law.
  • advertisement screening guidelines include Amazon (registered trademark) AD, Facebook (registered trademark) AD, Google (registered trademark) AD, Instagram (registered trademark) AD, TikTok (registered trademark) AD, and Yahoo (registered trademark). AD, YouTube (registered trademark) AD, and the like. Note that the advertisement screening guidelines are not limited to the screening guidelines of these ad networks, and may be other guidelines established based on the laws, regulations, culture, etc. of each country.
  • Advertising expressions that are prohibited from use under the advertising review guidelines vary depending on the country and the type of ad network (Yahoo (registered trademark) AD, TikTok (registered trademark) AD, etc.).
  • the examination guideline A in FIG. 3 is based on Yahoo (registered trademark) AD
  • the examination guideline B is based on TikTok (registered trademark) AD.
  • TikTok registered trademark
  • the use of "contraceptives" as an advertising expression is prohibited in Japan and China, but it is allowed to be used in the United States, the United Kingdom, and South Korea. I understand.
  • NFT as an advertising expression is allowed to be used in Japan, the United States, and the United Kingdom on Yahoo (registered trademark) AD, but it is prohibited in South Korea, and in China it is prohibited to use Yahoo (registered trademark) AD in the first place. It turns out that it is outside the service area.
  • a country-by-country advertisement determination DB it is possible to determine, for each country, whether or not an advertisement expression is used according to each advertisement examination guideline.
  • FIG. 4 is a diagram showing a specific example of the explanatory text DB 163.
  • the explanatory text DB 163 stores an explanatory text that includes the reason why the advertisement expression cannot be used.
  • advertising expressions that cannot be used for each country are associated with explanatory texts and citation numbers that are the reason for the rejection.
  • the content is not limited to only the explanatory text, but the grounds for rejecting the text may also be associated with the advertising expression.
  • the explanatory text DB 163 may include a remarks column. In the remarks column, for example, detailed reasons based on laws and culture are stored.
  • the explanatory text in the explanatory text DB 163 can be associated with the NG reason column of other databases (country-specific advertisement judgment DB 162, judgment result DB 165) by reference number.
  • country-specific advertisement judgment DB 162 in Figure 3 the advertisement expression “contraceptives” is rejected for use in Japan, and the reason for rejection is "JP2a", so the reason for rejection is shown in Figure 4. This is the explanation for "JP2a” (use is prohibited in Japan according to Guideline B).
  • FIG. 5 is a diagram showing a specific example of the alternative expression DB 164.
  • the alternative expression DB 164 stores alternative expressions for advertisement expressions that cannot be used. As shown in FIG. 5, in the alternative expression DB 164, advertising expressions that cannot be used in each country are associated with the alternative expressions and citation numbers. Note that the information is not limited to the alternative expressions as shown in FIG. 5, and notes and the like may also be associated with the alternative expressions.
  • the alternative expression DB 164 in FIG. 6 exemplifies some alternative expressions for Japanese advertising expressions, but alternative expressions for advertising expressions from other countries may also be stored. These alternative expressions can be associated with the alternative expression columns of other databases (country-specific advertisement determination DB 162, determination result DB 165) by reference numbers.
  • JP1b is an alternative expression (youthfulness).
  • FIG. 6 is a diagram showing a specific example of the determination result DB 165.
  • the determination result DB 165 stores the results of determining the acquired advertising expressions. Display data, which will be described later, is generated based on the data stored in the determination result DB 165.
  • FIG. 6 illustrates a case where the determination result for one advertisement expression "contraceptives" is stored, the present invention is not limited to this, and multiple advertisement expressions included in a web advertisement (Web advertisement) etc. may be determined at once. In this case, the determination results of these plurality of advertisement expressions may be sequentially numbered and stored.
  • the control unit 12 in FIG. 2 includes an acquisition unit 121, a translation unit (translation acquisition unit) 124, a determination data selection unit 125, an expression determination unit 126, and an output unit 130.
  • Each component of the control unit 12 may be configured with a physical circuit or a program executable by the CPU.
  • the configuration of the control unit 12 is not limited to the configuration shown in FIG. 2.
  • the acquisition unit 121 acquires advertising expressions from the terminal device 20 via the communication unit 11.
  • the acquisition unit 121 acquires advertising expressions from information (words, phrases, etc.) input from an input screen of an advertisement expression determination service site that can be displayed on the browser of the terminal device 20, for example.
  • This advertisement expression determination service site is a website that provides an advertisement expression determination service according to the present invention.
  • the acquisition unit 121 acquires from the terminal device 20 via the communication unit 11 the type of advertisement review guideline used for determining advertisement expressions.
  • the acquisition unit 121 acquires the type of advertisement screening guideline from the information (screening guideline A, screening guideline B, etc.) input from the input screen of the website displayed on the browser on the terminal device 20, for example.
  • the translation unit 124 is a translation acquisition unit that acquires a linguistic expression translated into the language of each country for the advertising expression acquired by the acquisition unit 121. Specifically, the translation unit 124 translates the advertising expression acquired by the acquisition unit 121 into the language expression of each country, and acquires the language expression for each country.
  • a translation engine provided in the advertisement expression determination device 10 may be used, or a translation engine of an external device may be used.
  • a translation engine provided by an external website may be used to translate the advertising expression. Note that it is not always necessary to obtain translated advertising expressions in each country's language.
  • the translation unit 124 may use the determination data to obtain the language expressions of each country. For example, if the advertisement expression acquired by the acquisition unit 121 is in Japanese, and if there is an advertisement expression in Japanese in the determination data of the country-specific advertisement determination DB 162, the expression in English, Chinese, Korean, etc. of the advertisement expression is also included. Can be obtained.
  • the judgment data selection unit 125 selects judgment data based on the type of advertisement screening guideline acquired by the acquisition unit 121.
  • the judgment data selection unit 125 selects the judgment data of the advertisement screening guidelines acquired by the acquisition unit 121 from the country-specific advertisement judgment DB 162. For example, if the type acquired by the acquisition unit 121 is screening guideline B, the judgment data of screening guideline B is selected from the country advertisement judgment DB 162.
  • the expression determination unit 126 determines whether each of the advertising expressions translated by the translation unit 124 can be used in each country based on the determination data.
  • the expression determination unit 126 determines whether or not the advertising expression can be used in each country (use NG or use OK) based on the determination data selected by the determination data selection unit 125 (for example, the determination data of screening guideline B).
  • the determination result is stored in the determination result DB 165.
  • the output unit 130 outputs display data that displays a list of whether or not the advertising expression can be used in each country.
  • the output unit 130 generates and outputs display data based on the determination results of the determination result DB 165.
  • the display data here is data to be displayed on the advertisement expression determination service site.
  • a list of whether the advertisement expression can be used or not (use NG or use OK) for each country is displayed. This makes it possible to determine at a glance in which countries the advertising expression can be used and in which countries it cannot be used.
  • the terminal device 20 shown in FIG. 2 includes a communication section 21, a control section 22, a storage section 23, an input section 24, and a display section 25.
  • the communication section 21, the control section 22, the storage section 23, the input section 24, and the display section 25 are each connected to the bus line 20L, and can exchange information (data) with each other.
  • the communication unit 21 is connected to the network N by wire or wirelessly, and transmits and receives information (data) to and from the advertisement expression determination device 10.
  • the communication unit 21 functions as a communication interface for the Internet or an intranet, and is capable of communication using, for example, TCP/IP, Wi-Fi (registered trademark), or Bluetooth (registered trademark).
  • the control unit 22 controls the entire terminal device 20 in an integrated manner.
  • the control unit 22 is composed of an integrated circuit such as an MPU (Micro Processing Unit).
  • the control unit 22 includes a CPU (Central Processing Unit), a RAM (Random Access Memory), and a ROM (Read Only Memory).
  • the control unit 22 performs various processes by loading necessary programs into the ROM and executing the programs using the RAM as a work area.
  • the storage unit 23 includes a program storage unit 231, a data storage unit 232, and the like.
  • the program storage unit 231 functions as a storage medium (a computer-readable tangible storage medium) in which a plurality of application programs executed by the control unit 22 are stored.
  • the storage unit 23 may be composed of a hard disk or a semiconductor memory such as a flash memory.
  • the storage unit 23 may be configured with an SSD (Solid State Drive).
  • the input unit 24 includes a keyboard, a mouse, and the like, receives operation input from the user, and transmits a control signal corresponding to the operation content to the control unit 22.
  • the input unit 24 may include a touch panel.
  • the display unit 25 is a liquid crystal display, an organic EL display, or the like, and displays various information according to instructions from the control unit 22.
  • the display unit 25 displays a website on a browser, for example, and displays a word input screen SC10 and an advertising expression determination result display screen SC20, which will be described later, based on the display data of the advertisement expression determination device 10.
  • FIG. 7 an example of the configuration of a word input screen is shown in FIG. 7 as an example of the input screen displayed on the display unit 25.
  • the word input screen SC10 in FIG. 7 includes a first input field SC11 for entering words or phrases, a second input field SC12 for entering the type of advertising review guideline, a check button SC13 for starting judgment of advertising expressions, and a reset input field.
  • a reset button SC14 and the like are displayed.
  • the second input field SC12 is designed for input using a pull-down menu or the like.
  • the type of advertisement screening guideline may be directly input without using a pull-down menu, or may be input using radio buttons or the like.
  • FIG. 8 shows an example of the configuration of the advertising expression determination result display screen displayed on the display unit 25.
  • a check result column SC211 indicating the determination result is displayed.
  • an advertisement expression display column SC212 displays the advertisement expression input in the first input field SC11 in FIG. 7.
  • the advertisement screening guideline display field CS213 displays the type of advertisement screening guideline input in the second input field SC12 in FIG. 7.
  • the advertisement screening guideline display field CS213 in FIG. 8 may display a pull-down menu similar to the second input field SC12 in FIG. 7. This makes it possible to easily display judgment results based on other advertisement screening guidelines.
  • each country's usability list SC214 displays a language type column SC24, a native language notation column SC25, a NG reason column SC26, an alternative expression column SC27, etc. for each country.
  • the language type column SC24 displays the language type of the country. For example, Japanese for Japan, English for the US and UK, Chinese for China, and Korean for South Korea. By displaying simplified and traditional Chinese, it is possible to judge advertising expressions not only in mainland China but also in special administrative regions such as Hong Kong and Taiwan.
  • the advertising expression translated into the language of the country from the determination result DB 165 is displayed in the country language display field SC25.
  • the NG reason column SC26 displays the explanatory text from the explanatory text DB 163 that is associated with the NG reason from the determination result DB 165.
  • the alternative expression column SC27 displays alternative expressions from the alternative expression DB 164 that are associated with the alternative expressions from the determination result DB 165.
  • FIG. 8 illustrates the determination result when "contraceptives” is input as the advertisement expression in the first input field SC11, and screening guideline B is input in the second input field SC12 as the type of advertisement screening guideline.
  • the use of "contraceptives” as an advertising expression is prohibited in Japan and China according to screening guideline B, but it is allowed to be used in the United States, the United Kingdom, and South Korea. You can see something at a glance. This makes it easy to see that advertising expressions can be used as they are in the US, UK, and South Korea, but that advertising expressions need to be changed when advertising in Japan and China. Therefore, even if you do not have to change the advertising expressions in all countries, you can make it easier to pass the advertising examination in each country by changing the advertising expressions only in the countries where it has been determined that the use of the advertisement is prohibited.
  • a sidebar SC28 may be displayed on the determination result display screen SC20.
  • the sidebar SC28 includes a first input field SC11 for inputting advertising expressions, a second input field SC12 for inputting the type of advertising review guideline, a check button SC13 for starting judgment of advertisement expressions, a reset button SC14 for resetting input, etc. may be displayed.
  • the display screens are not limited to those shown in FIGS. 7 and 8.
  • FIG. 9 is a flowchart showing a specific example of advertisement determination processing according to the first embodiment.
  • a necessary program is read from the program storage unit 15 by the control unit 12 (the acquisition unit 121, the translation unit 124, the determination data selection unit 125, the expression determination unit 126, the output unit 130, etc.). and executed.
  • the control unit 12 first performs user authentication in step S110.
  • user authentication an ID and password input screen (not shown) is displayed on the terminal device 20.
  • the control unit 12 causes the terminal device 20 to display a word input screen SC10 as shown in FIG. 7 in step S120.
  • step S130 the control unit 12 determines whether a word has been input. Specifically, when the control unit 12 determines that the word and the type of advertisement screening guideline have been input and the check button SC13 has been clicked, the control unit 12 moves to step S140.
  • step S140 the control unit 12 acquires the advertisement expression. Specifically, the acquisition unit 121 acquires the word input in the first input field SC11 in FIG. 7 as an advertisement expression. At this time, the acquisition unit 121 also acquires the type of advertisement review guideline input in the second input field SC12 in FIG.
  • the control unit 12 obtains the language expressions of each country for the advertisement expressions.
  • the translation unit 124 obtains the language expression of each country for the advertisement expression by translating the advertisement expression acquired by the acquisition unit 121 into a language of each country other than the input language. For example, if an advertising expression is input in Japanese, it is translated into a language other than Japanese, such as English, Chinese (simplified/traditional), or Korean. If an advertising expression is input in English, it is translated into a language other than English, such as Japanese, Chinese (simplified/traditional), or Korean.
  • step S160 the control unit 12 performs advertisement expression determination processing.
  • the advertisement expression determination process it is determined whether the advertisement expression can be used in each country (use is prohibited or use is OK).
  • step S161 the determination data selection unit 125 selects determination data and determines advertising expressions for each country. Specifically, the judgment data selection unit 125 selects judgment data from the country-based advertisement judgment DB 162 based on the type of advertisement screening guideline acquired by the acquisition unit 121. For example, in FIG. 7, the type acquired by the acquisition unit 121 is screening guideline B, so the judgment data for screening guideline B is selected from the country-specific advertisement judgment DB 162 in FIG.
  • the expression determining unit 126 determines whether the advertising expression can be used in each country based on the determination data selected by the determination data selection unit 125. Specifically, in step S162, the expression determining unit 126 determines whether the advertisement expression is included in the determination data selected by the determination data selecting unit 125. For example, it is determined whether the advertisement expression in the language input on the input screen of FIG. 6 is included in the selected determination data. However, the present invention is not limited to this, and it may be determined whether or not the advertisement expressions in all translated languages are included in the selected determination data. This is because if there is an advertising expression in any language in the judgment data, there is a possibility that it will not be used in any country.
  • step S162 determines that the advertisement expression is OK to be used in each country in step S164, and skips steps S165 to S168.
  • step S169 the determination result is stored in the determination result DB 165.
  • step S163 the expression determination unit 126 determines that the advertisement expression is not allowed to be used in countries where it is not allowed. It is allowed to be used in other countries.
  • the judgment data of screening guideline B in Fig. 3 includes ⁇ contraceptives'' as an advertising expression. It is not allowed to be used in Japan and China, where the advertising expression is not allowed, but it is allowed to be used in other countries such as the United States, the United Kingdom, and South Korea.
  • step S165 the expression determination unit 126 determines whether or not there is a reason for the rejection in a country where the advertisement expression is rejected. If the expression determining unit 126 determines that there is a reason for NG in step S165, it adds the reason for NG to the determination result in step S166. Specifically, for example, the expression determination unit 126 determines whether or not there is a citation number of the explanatory text DB 163 in FIG. 4 in the NG reason column of the selected determination data. At this time, if the expression determination unit 126 determines that there is a quotation number in the NG reason column of the determination data, it adds the quotation number to the NG reason of the determination result.
  • step S165 the expression determination unit 126 determines in step S165 that the advertising expression is in a country where it is unacceptable and there is no reason for the rejection, the process moves to step S167.
  • step S167 the expression determination unit 126 determines whether there is an alternative expression for the country where the advertisement expression is unacceptable. If the expression determining unit 126 determines in step S167 that there is an alternative expression, the alternative expression is added to the determination result in step S168, and the process proceeds to step S169. Specifically, for example, the expression determination unit 126 determines whether or not there is a citation number of the alternative expression DB 164 of FIG. 5 in the alternative expression column of the selected determination data. At this time, if the expression determination unit 126 determines that there is a citation number in the alternative expression column of the determination data, it also adds the citation number to the alternative expression column of the determination result.
  • step S169 the expression determination unit 126 stores the above determination result in the determination result DB 165, ends the series of advertisement expression determination processing, and moves to the process of step S170 in FIG. 9.
  • the output unit 130 displays the determination result on the terminal device 20. Specifically, the output unit 130 generates display data that displays a list of the availability of advertising expressions for each country based on the determination results of the determination result DB 165, and displays the data on the advertisement expression determination service site. As a result, on the advertisement expression determination service site displayed on the browser of the terminal device 20, a list of whether advertisement expressions can be used for each country is displayed on the determination result display screen SC20 as shown in FIG. 8, for example.
  • the display data may be data displayed by a dedicated application program of the terminal device 20. In this case, for example, the terminal device 20 may be caused to download a dedicated application program, and the terminal device 20 may receive display data from the communication unit 21 using the dedicated application program and display the determination result display screen SC20 on the display unit 25. Good too.
  • the terminal device 20 displays a list of whether or not the input advertising expression can be used in each country, so it is possible to determine at a glance in which countries the advertising expression can be used and in which countries it cannot be used.
  • images displayed as web advertisements include multiple words as shown in FIG. 14, they may not be allowed to be used as advertising expressions in some countries.
  • all the words in the web advertisement must be determined one by one, which is extremely time-consuming and labor-intensive. Therefore, in the second embodiment, all words included in a web advertisement are extracted, a plurality of advertisement expressions are acquired and judged at once, and the judgment results are displayed for each word on the web advertisement. This can significantly save time and effort in determining advertising expressions.
  • FIG. 11 is a block diagram showing a configuration example of an advertisement expression determination device and a terminal device according to the second embodiment, and corresponds to FIG. 2. 11 differs from FIG. 2 in that a word extraction section 123 is provided in the acquisition section 121.
  • FIG. 12 is a diagram showing a specific example of the web advertisement site URL input screen SC30 of the second embodiment, and corresponds to FIG. 7. In FIG. 12, the difference from FIG. 7 is that instead of inputting a word, a site URL is input in the first input field SC11.
  • 13 to 15 are diagrams showing specific examples of the advertising expression determination result display screen SC40 of the second embodiment, and correspond to FIG. 8. 13 to 15 differ from FIG. 8 in that, instead of the sidebar SC28, there is a check result field SC41, a web advertisement site display field SC42, and an NG number display field SC415. As shown in FIG. 13, in the judgment result display screen SC40 of the second embodiment, the web advertisement of the input URL is displayed in the site display field SC42, and there are countries whose use of the advertisement expressions contained therein is prohibited. A highlighting SC422 is attached to the advertisement expression.
  • an advertisement expression whose use is prohibited in a certain country may be surrounded by a frame, or the color may be changed.
  • a number display SC423 may be attached to the highlighted display SC422.
  • "Hari" is highlighted with SC422, so it can be seen at a glance that there are countries where the use of "Hari" is prohibited.
  • the country usability list SC214 in FIG. 13 displays whether or not the advertisement displayed on which the cursor is placed is usable in each country. In FIG. 13, since the cursor is placed over "Hari" with the highlighted display SC422, a list SC214 of each country's usage permission is displayed for the advertising expression "Hari”.
  • an NG number display column SC415 is displayed.
  • the NG number display column SC415 displays the NG number for each country.
  • the number of NGs here is the number of advertising expressions that are NG for use in each country among a plurality of advertising expressions included in a web advertisement.
  • this web advertising site includes 20 advertising expressions that are prohibited for use in Japan and 15 advertising expressions that are prohibited for use in the United States according to screening guideline A.
  • This NG number also includes items that are NG for use in two or more countries, such as "Hari" in FIG. 13.
  • a pop-up display SC424 may appear when the cursor is placed over the advertisement display.
  • the pop-up display SC424 displays the country whose use is prohibited and the advertising expression expressed in the language of that country.
  • the reason for NG may also be displayed in the pop-up display SC424.
  • a scroll bar SC425 may be displayed on the side of the site display field SC42 to enable scrolling of the web advertisement display.
  • alternative expressions may also be displayed in the pop-up display SC424.
  • an advertisement screening guideline display column CS213 is displayed in the same manner as in FIG.
  • This advertisement screening guideline display field CS213 may display a pull-down menu similar to the second input field SC12 in FIG. 8.
  • This determination result display screen SC40 may display a first input field SC11 for inputting a site URL similar to that shown in FIG. 12, a check button SC13 for starting determination of advertising expressions, a reset button SC14 for resetting input, etc. .
  • the display screens are not limited to those shown in FIGS. 12 to 15.
  • FIG. 16 is a flowchart showing a specific example of advertisement determination processing according to the second embodiment, and corresponds to FIG. 9.
  • the advertisement determination process of the second embodiment is performed by the control unit 12 (the acquisition unit 121, the word extraction unit 123, the translation unit 124, the determination data selection unit 125, the expression determination unit 126, the output unit 130, etc.) from the program storage unit 15.
  • the program is read and executed.
  • step S132 the control unit 12 determines whether or not a site URL has been input in the first input field SC11 in FIG. 12 instead of a word. Specifically, when the control unit 12 determines that the site URL and the type of advertisement screening guideline are input on the site URL input screen SC30 in FIG. 12 and the check button SC13 is clicked, the control unit 12 moves to the process of step S132.
  • step S132 the word extraction unit 123 extracts words from the web advertisement of the site URL, and in step S140, the acquisition unit 121 acquires one or more advertising expressions included in the web advertisement.
  • the word extraction unit 123 extracts words included in a web advertisement using, for example, a trained model based on machine learning such as AI (artificial intelligence) or natural language processing. Note that the method for extracting words included in a web advertisement is not limited to this, and any method may be used.
  • step S150 of FIG. 16 each of the acquired one or more advertising expressions is translated into the language of each country, and step S160 of FIG. 16 is performed.
  • the advertisement expression determination process in FIG. 10 is also performed in step S160 in FIG. In the advertisement expression determination process of the second embodiment, advertisement determination processing is performed for all advertisement expressions, and the determination results are stored in the determination result DB 165.
  • step S170 in FIG. 16 the output unit 130 generates and outputs display data from the determination results in the determination result DB 165, thereby displaying a determination result display screen SC40 as shown in FIG. 13 on the terminal device 20.
  • the display data of the second embodiment includes a display of a web advertisement in which an advertisement expression determined to be unusable in at least one country is highlighted. A display of the web advertisement with the advertisement expression highlighted is displayed in the site display field SC42 in FIG. 13.
  • the display data of the second embodiment also includes data that displays, when the cursor is placed over an advertisement display with a highlighted display SC422, whether or not the advertisement display can be used in each country.
  • a list SC214 of each country's usage permission is displayed for the advertising expression "Hari”.
  • "Hari" is not allowed to be used in Japan and the United States according to Examination Guideline A, but it is allowed to be used in the United Kingdom and South Korea.
  • screening guideline A is outside the service area in China.
  • the display data of the second embodiment also includes data displaying the number of advertising expressions that are not allowed to be used in each country (for example, the number of NGs in FIG. 13) among a plurality of advertising expressions included in a web advertisement.
  • this web advertising site includes 20 advertising expressions that are prohibited for use in Japan and 15 advertising expressions that are prohibited for use in the United States according to screening guideline A. If the advertising expressions determined to be unacceptable for use are corrected so that they can be used and then re-determined, the number of unacceptable expressions in FIG. 13 also decreases. This makes it easy to see how much more advertising expressions need to be modified in order to pass the advertising examination according to the examination guideline A.
  • the display data of the second embodiment also includes data that, when the cursor is placed on a highlighted advertising expression, displays a pop-up display SC424 that displays at least the countries where the advertising expression is not allowed to be used. It will be done.
  • the pop-up display SC424 may include the reason why the advertisement expression is rejected (see FIG. 14) and alternative expressions (see FIG. 15). This makes it easier to modify advertising expressions that have been determined to be unacceptable.
  • the second embodiment by extracting all the words included in the web advertisement, it is possible to obtain and determine a plurality of advertising expressions included in the web advertisement. The results can then be displayed for each word on the web advertisement.
  • the terminal device 20 displays a list indicating whether the advertising expression included in the web advertisement can be used in each country, it is possible to determine in which countries the advertising expression can be used on the web advertisement. You can see at a glance which countries it cannot be used in.
  • all advertising expressions included in a web advertising site can be determined at once, the effort and time required to determine advertising expressions can be greatly reduced.
  • a third embodiment of the present invention will be described.
  • the case where the web advertisement including the advertising expression is an image is illustrated, but in the third embodiment, the case is illustrated where the web advertisement including the advertising expression is a video.
  • video distribution of web advertisements has increased significantly.
  • This web advertising video site may also contain advertising expressions that are prohibited in some countries. Therefore, in the third embodiment, by inputting a video URL of a web advertisement into the input screen SC11, words included in the video of the web advertisement are extracted and acquired as advertisement expressions.
  • FIG. 17 is a block diagram showing a configuration example of an advertisement expression determination device and a terminal device according to the third embodiment, and corresponds to FIG. 11. 17 differs from FIG. 11 in that a text conversion section 122 is provided in the acquisition section 121. If the web ad is on a video site, convert the audio to text and then extract the words.
  • the text conversion unit 122 converts audio included in a video of a web advertisement into text using a trained model based on machine learning such as AI (artificial intelligence), for example.
  • AI artificial intelligence
  • the text conversion method is not limited to this, and for example, an engine or site that converts audio to text may be used. Alternatively, data obtained by converting audio into text from a video site may be imported. In the case of importing data obtained by converting speech into text, the text conversion unit 122 may not be provided.
  • FIG. 18 is a diagram showing a specific example of the web advertisement video site URL input screen SC50 of the third embodiment, and corresponds to FIG. 12. 18 differs from FIG. 12 in that the video site URL is input in the first input field SC11.
  • FIGS. 19 to 21 are diagrams showing specific examples of the advertising expression determination result display screen SC60 of the third embodiment, and correspond to FIGS. 13 to 15.
  • 19 to 21 differ from FIGS. 13 to 15 in that a text extraction sentence display field SC62 is displayed instead of the site display field SC42.
  • text extracted sentence display column SC62 text data of the audio included in the video, characters embedded in the video, and the like are displayed as text.
  • the web advertisement of the input video site URL is displayed as text in the text extraction text display field SC62, and among the advertisement expressions included therein, the use is rejected.
  • a highlighted display SC422 is attached to an advertisement expression that has a country.
  • an advertisement expression whose use is prohibited in a certain country may be surrounded by a frame, or the color may be changed.
  • a number display SC423 may be attached to the highlighted display SC422.
  • "hari" displayed as text is highlighted SC422. In this way, even if the advertising expression "hari" is expressed in audio in the video, the advertising expression is displayed in text, so it is easy to see at a glance that there are countries where it is prohibited to use that advertising expression. Recognize.
  • the country usability list SC214 in FIG. 19 displays whether or not the advertisement displayed on which the cursor is placed is usable in each country. In FIG. 19, since the cursor is placed over "Hari" with the highlighted display SC422, a list SC214 of each country's usage permission is displayed for the advertising expression "Hari”.
  • an NG number display column SC415 is displayed.
  • the NG number display column SC415 displays the NG number for each country.
  • the number of NGs here is the number of advertising expressions that are NG for use in each country among a plurality of advertising expressions included in a web advertisement.
  • this web advertising site includes 15 advertising expressions that are prohibited for use in Japan and 10 advertising expressions that are prohibited for use in the United States according to screening guideline A.
  • This NG number also includes items that are NG for use in two or more countries, such as "Hari" in FIG. 19.
  • a pop-up display SC424 may appear when the cursor is placed over the advertisement display.
  • the pop-up display SC424 displays the country whose use is prohibited and the advertising expression expressed in the language of that country.
  • the reason for NG may also be displayed in the pop-up display SC424.
  • a scroll bar SC425 may be displayed on the side of the text extracted sentence display field SC62 so that the display of the text extracted sentences can be scrolled.
  • alternative expressions may also be displayed in the pop-up display SC424.
  • an advertisement screening guideline display column CS213 is displayed in the same manner as in FIGS. 13 to 15.
  • This advertisement screening guideline display field CS213 may display a pull-down menu similar to the second input field SC12 in FIG. 8.
  • This judgment result display screen SC40 may also display a first input field SC11 for entering a video site URL similar to that shown in FIG. good. Note that the display screens are not limited to those shown in FIGS. 18 to 21.
  • FIG. 22 is a flowchart showing a specific example of advertisement determination processing according to the third embodiment, and corresponds to FIG. 16.
  • the advertisement determination process of the third embodiment is performed by a program executed by the control unit 12 (the acquisition unit 121, the text conversion unit 122, the word extraction unit 123, the translation unit 124, the determination data selection unit 125, the expression determination unit 126, the output unit 130, etc.).
  • a necessary program is read from the storage unit 15 and executed.
  • step S130 the control unit 12 determines whether a video site URL has been input in the first input field SC11 in FIG. Specifically, when the control unit 12 determines that the video site URL and the type of advertisement screening guideline are input on the video site URL input screen SC50 in FIG. 18 and the check button SC13 is clicked, the control unit 12 proceeds to the process of step S131. Move.
  • step S131 the text conversion unit 122 converts the audio from the web advertisement of the video site URL into text
  • step S132 the word extraction unit 123 extracts words from the text-converted web advertisement
  • step S140 the acquisition unit 121 acquires one or more advertising expressions included in the text-based web advertisement.
  • the word extraction unit 123 extracts words included in a text-based web advertisement using, for example, a trained model based on machine learning such as AI (artificial intelligence) or natural language processing. Note that the method for extracting words included in a web advertisement is not limited to this, and any method may be used.
  • each of the acquired one or more advertising expressions is translated into the language of each country, and step S160 of FIG. 22 is performed.
  • the advertisement expression determination process in FIG. 10 is also performed in step S160 in FIG.
  • advertisement determination processing is performed for all advertisement expressions, and the determination results are stored in the determination result DB 165.
  • the output unit 130 generates and outputs display data from the determination results in the determination result DB 165, thereby displaying a determination result display screen SC60 as shown in FIG. 19 on the terminal device 20.
  • the display data of the third embodiment also includes data that, when the cursor is placed over an advertisement display with a highlighted display SC422, displays whether or not the advertisement display can be used in each country.
  • the display data of the third embodiment also includes data displaying the number of advertising expressions that are rejected in each country (for example, the number of rejected characters in FIG. 19) among the plurality of advertisement expressions included in a web advertisement.
  • the display data of the third embodiment also includes data that, when the cursor is placed on a highlighted advertising expression, displays a pop-up display SC424 that displays at least the countries where the advertising expression is not allowed to be used. It will be done. Note that these details are the same as those in the second embodiment, so a detailed explanation will be omitted here.
  • the advertising expression is obtained from the audio text data included in the video, so if the web advertisement is not a video as in the second embodiment ( Advertising expressions can be determined in the same way as in the case of text, images, etc.).
  • Advertising expressions can be determined in the same way as in the case of text, images, etc.
  • the web advertisement is a video, it is possible to display a list of whether advertising expressions can be used in each country, so it is possible to determine at a glance in which countries the advertising expression can be used and in which countries it cannot be used. .
  • all advertising expressions included in a web advertisement video site can be determined at once, the effort and time required to determine advertising expressions can be significantly saved.
  • FIG. 23 is a diagram showing a specific example of the advertising expression determination result display screen SC70 according to the first modification, and corresponds to FIG. 8.
  • the determination result display screen SC70 includes a world map display field SC72, and a mark display SC73 is added on the world map to indicate the position of a country where the advertising expression is not allowed to be used. According to this, not only the countries (Japan, the United States, the United Kingdom, China, and South Korea) that are mainly displayed as shown in FIG. 23, but also other countries and regions that are not allowed to be used can be displayed on the map.
  • the display data generated by the output unit 130 of the first modified example includes a world map display and a mark display on the world map that indicates the location of at least a country where the advertising expression is prohibited to be used. .
  • the determination result display screen SC70 can be displayed on the terminal device 20, so that it is possible to understand in which country the advertisement expression is prohibited from being used based on its position on the world map. In particular, even if a product is prohibited in multiple countries, you can see at a glance in which country or region it is prohibited.
  • the display data may include a pop-up display that is associated with the mark display on the world map and displays at least countries where the advertising expression is not allowed to be used. This allows you to see at a glance the countries whose use is prohibited, which are indicated by marks on the world map.
  • FIG. 24 is a diagram showing a specific example of the advertising expression determination result display screen SC80 according to the second modification, and corresponds to FIG. 23.
  • the determination result display screen SC80 is an example that is unacceptable for use in terms of culture.
  • the advertising screening guidelines include advertising expressions that are prohibited not only by the laws and regulations of the country, but also by cultural reasons. In such cases, by using a world map, you can see at a glance which regions are prohibited.
  • the advertising expression "pig” is allowed to be used in Japan, the United States, the United Kingdom, and South Korea according to the screening guideline A, but by hovering over the other NGs, it is allowed to be used in Egypt, At a glance, you can see that it is not allowed to be used in countries such as Kuwait, Malaysia, Pakistan, Saudi Arabia, and the United Arab Emirates. Moreover, I can understand the reason why it is not allowed (it cannot be used in advertisements due to cultural reasons).
  • the countries that are mainly displayed are not limited to these.
  • the word input screen SC10 of the first embodiment a case is illustrated in which a word serving as an advertising expression is input in the first input field SC11, but the invention is not limited to this, and a phrase serving as an advertising expression is input in the first input field SC11. You can do it like this.
  • the word extraction unit 123 extracts words of web advertisements, but it may extract not only words but also phrases.
  • Judgment data selection unit 126...Expression determination section, 130...Output section, 231...Program storage section, 161...User DB, 162...Country advertisement determination DB, 163...Explanatory text DB, 164...Alternative expression DB, 165...Judgment result DB, N...
  • SC10...word input screen SC11...first input field, SC12...second input field, SC13...check button, SC14...reset button, SC20...judgment result display screen, SC211...check result column, SC212...advertisement expression display field, CS213...Advertisement screening guideline display field, SC214...Language type field, SC25...Native language field, SC26...Reason field, SC27...Alternative expression field, SC28...Sidebar, SC40...Judgment result Display screen, SC41...Check result field, SC415...Number display field, SC42...Site display field, SC422...Highlight display, SC423...Number display, SC424...Pop-up display, SC425...Scroll bar, SC60...Judgment result display screen, SC62... Text extraction sentence display column, SC70... Judgment result display screen, SC72... World map display column, SC73... Mark display, SC74... Pop-up display, SC80... Judg

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Machine Translation (AREA)
PCT/JP2022/030996 2022-08-16 2022-08-16 広告表現判定装置及び記憶媒体並びにプログラム Ceased WO2024038509A1 (ja)

Priority Applications (6)

Application Number Priority Date Filing Date Title
CN202280099126.1A CN119856193A (zh) 2022-08-16 2022-08-16 广告表现判断装置和存储介质以及程序
US18/575,815 US20240403910A1 (en) 2022-08-16 2022-08-16 Advertising expression assessment device, and storage medium
KR1020257004861A KR102893372B1 (ko) 2022-08-16 2022-08-16 광고 표현 판정 장치 및 기억 매체
JP2022568421A JP7223950B1 (ja) 2022-08-16 2022-08-16 広告表現判定装置及び記憶媒体並びにプログラム
PCT/JP2022/030996 WO2024038509A1 (ja) 2022-08-16 2022-08-16 広告表現判定装置及び記憶媒体並びにプログラム
TW112121225A TWI833657B (zh) 2022-08-16 2023-06-07 廣告表現判定裝置及記憶媒體以及程式

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/JP2022/030996 WO2024038509A1 (ja) 2022-08-16 2022-08-16 広告表現判定装置及び記憶媒体並びにプログラム

Publications (1)

Publication Number Publication Date
WO2024038509A1 true WO2024038509A1 (ja) 2024-02-22

Family

ID=85226219

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2022/030996 Ceased WO2024038509A1 (ja) 2022-08-16 2022-08-16 広告表現判定装置及び記憶媒体並びにプログラム

Country Status (6)

Country Link
US (1) US20240403910A1 (https=)
JP (1) JP7223950B1 (https=)
KR (1) KR102893372B1 (https=)
CN (1) CN119856193A (https=)
TW (1) TWI833657B (https=)
WO (1) WO2024038509A1 (https=)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20180315142A1 (en) * 2005-09-30 2018-11-01 Google Inc. Detecting violations in advertisements
CN110309388A (zh) * 2018-03-09 2019-10-08 阿里巴巴集团控股有限公司 数据对象信息违法风险识别方法、装置以及计算机系统
JP2020154840A (ja) * 2019-03-20 2020-09-24 ヤフー株式会社 付与装置、付与方法および付与プログラム
CN114677178A (zh) * 2022-03-31 2022-06-28 飞书深诺数字科技(上海)股份有限公司 一种违规广告检测方法、装置和电子设备

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TW200745884A (en) * 2006-03-15 2007-12-16 121 Media Inc Targeted content delivery for networks
US20090030781A1 (en) * 2007-07-24 2009-01-29 Satish Mehta Creating and Displaying Universal Ad Over Multiple Different Platforms
US10410242B1 (en) * 2007-10-09 2019-09-10 Google Llc Keyword helper
US20140280295A1 (en) * 2013-03-14 2014-09-18 Microsoft Corporation Multi-language information retrieval and advertising
JP7042056B2 (ja) 2017-10-25 2022-03-25 株式会社日立製作所 プラントの運転支援装置及び運転支援方法
CN109766558A (zh) * 2018-12-29 2019-05-17 河北三川科技有限公司 一种基于身份信息播放翻译广告字幕的方法
JP6621095B1 (ja) * 2019-04-18 2019-12-18 株式会社アートワークスコンサルティング 表示情報判定装置
CN110874398B (zh) * 2020-01-14 2020-06-02 广东博智林机器人有限公司 违禁词处理方法、装置、电子设备及存储介质
US11461559B2 (en) * 2020-01-28 2022-10-04 Salesforce.Com, Inc. Mechanism to facilitate image translation

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20180315142A1 (en) * 2005-09-30 2018-11-01 Google Inc. Detecting violations in advertisements
CN110309388A (zh) * 2018-03-09 2019-10-08 阿里巴巴集团控股有限公司 数据对象信息违法风险识别方法、装置以及计算机系统
JP2020154840A (ja) * 2019-03-20 2020-09-24 ヤフー株式会社 付与装置、付与方法および付与プログラム
CN114677178A (zh) * 2022-03-31 2022-06-28 飞书深诺数字科技(上海)股份有限公司 一种违规广告检测方法、装置和电子设备

Also Published As

Publication number Publication date
CN119856193A (zh) 2025-04-18
TWI833657B (zh) 2024-02-21
JPWO2024038509A1 (https=) 2024-02-22
JP7223950B1 (ja) 2023-02-17
US20240403910A1 (en) 2024-12-05
KR20250029264A (ko) 2025-03-04
KR102893372B1 (ko) 2025-11-28
TW202409957A (zh) 2024-03-01

Similar Documents

Publication Publication Date Title
EP2472428B1 (en) Response determining device, response determining method, response determining program, recording medium and response determining system
CN104346396A (zh) 一种即时通讯客户端的数据处理方法、装置、终端及系统
CN109074326B (zh) 翻译系统
KR101377385B1 (ko) 정보 처리 장치
JP7223950B1 (ja) 広告表現判定装置及び記憶媒体並びにプログラム
JP2018147205A (ja) 情報処理装置及び情報処理プログラム
JP2017188021A (ja) 求職支援システム
EP3532956B1 (en) System and method for on-the-fly conversion of non-accessible online documents to accessible documents
Bhuiyan et al. Not All Visitors are Bilingual: A Measurement Study of the Multilingual Web from an Accessibility Perspective
CN104376069A (zh) 一种在浏览器的地址栏中搜索网页的方法及装置
JP6485462B2 (ja) 情報処理装置、情報処理方法および情報処理プログラム
JP7108339B1 (ja) 情報処理方法、情報処理装置、情報処理プログラムおよび記録媒体
JP5165704B2 (ja) 有害文書判定方法、有害文書判定装置および有害文書判定プログラム
WO2019123006A1 (en) Method for inserting a web address in a message on a terminal
JP2012181670A (ja) ウェブサイト操作シナリオ提示装置、ウェブサイト操作シナリオ提示方法及びウェブサイト操作シナリオ提示プログラム
JP2009128929A (ja) 情報出力方法、情報出力装置、及び情報出力プログラム
JPWO2017203681A1 (ja) 情報処理装置、情報処理方法、プログラム、記憶媒体
JP2016194822A (ja) サーバシステム及びそのプログラム、並びにエラーチェック方法
JP5086303B2 (ja) 広告提供装置
JP2009271593A (ja) 情報検索装置、情報検索方法、及びコンピュータプログラム
JP2013200599A (ja) 資料情報の表示制御装置及びプログラム
Tsai et al. What is the best way to screen for major depressive disorder in patients with dementia?
JP2004080759A (ja) 電話帳
WO2016190015A1 (ja) 情報端末
JP2015035223A (ja) 制御プログラムおよびコンピュータ

Legal Events

Date Code Title Description
ENP Entry into the national phase

Ref document number: 2022568421

Country of ref document: JP

Kind code of ref document: A

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 22955683

Country of ref document: EP

Kind code of ref document: A1

WWE Wipo information: entry into national phase

Ref document number: 202280099126.1

Country of ref document: CN

ENP Entry into the national phase

Ref document number: 20257004861

Country of ref document: KR

Kind code of ref document: A

WWE Wipo information: entry into national phase

Ref document number: 1020257004861

Country of ref document: KR

WWP Wipo information: published in national office

Ref document number: 1020257004861

Country of ref document: KR

NENP Non-entry into the national phase

Ref country code: DE

WWP Wipo information: published in national office

Ref document number: 202280099126.1

Country of ref document: CN

122 Ep: pct application non-entry in european phase

Ref document number: 22955683

Country of ref document: EP

Kind code of ref document: A1