WO2023187459A1 - Système et procédé pour gérer la relation entre un consommateur et des annonces publicitaires - Google Patents

Système et procédé pour gérer la relation entre un consommateur et des annonces publicitaires Download PDF

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Publication number
WO2023187459A1
WO2023187459A1 PCT/IB2022/055155 IB2022055155W WO2023187459A1 WO 2023187459 A1 WO2023187459 A1 WO 2023187459A1 IB 2022055155 W IB2022055155 W IB 2022055155W WO 2023187459 A1 WO2023187459 A1 WO 2023187459A1
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consumer
subsystem
advertisements
submodule
publisher
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PCT/IB2022/055155
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English (en)
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Pranav J Panchal
Anil R Goel
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Pranav J Panchal
Anil R Goel
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Publication of WO2023187459A1 publication Critical patent/WO2023187459A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/018—Certifying business or products
    • G06Q30/0185—Product, service or business identity fraud
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/36—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using electronic wallets or electronic money safes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/387—Payment using discounts or coupons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

Definitions

  • Embodiments of a present disclosure relate to media and entertainment, and more particularly to a system and method for managing a consumer relationship with one or more advertisements.
  • Advertisements refer to the promotion of a product, brand, or service to viewership or a consumer in order to attract interest, engagement, and sales.
  • Consumer relationship with the advertisements refers to how the consumer is having a relationship with the advertisements in terms of interest, viewing time, attention, a count of views, a type of advertisement viewed with or without attention, or the like.
  • An advertiser refers to a person or a company that pays for a product, event, or job to be advertised online, in a newspaper, on television, or on a poster.
  • a publisher refers to a person or a company that provides a space, a capability, or an inventory that allows advertisers to run their advertisements on a platform belonging to the publisher.
  • a system for managing a consumer relationship with one or more advertisements includes an advertisement display management subsystem.
  • the advertisement display management subsystem includes a processing module.
  • the processing module is configured to execute on a network to control bidirectional communications among a plurality of submodules.
  • the processing module includes a linking submodule.
  • the linking submodule is configured to synchronize an advertisement display management-database with at least one of a publisher-database and an advertiserdatabase, by exchanging one or more authentication tokens between the advertisement display management subsystem and at least one of a publisher subsystem and an advertiser subsystem.
  • the linking submodule is also configured to receive a linking request from a consumer, based on a consumer interaction with at least one of the publisher subsystem and the advertisement display management subsystem, upon registration with the advertisement display management subsystem, upon synchronization. Further, the linking submodule is also configured to link the advertisement display management subsystem and at least one of the publisher subsystem, and the advertiser subsystem based on the synchronization, upon receiving the linking request.
  • the processing module also includes an advertisement management submodule operatively coupled to the linking submodule.
  • the advertisement management submodule is configured to categorize one or more first advertisements under one or more predefined categories by creating and assigning one or more labels to the corresponding one or more first advertisements, based on a predetermined advertisement field, upon linking.
  • the advertisement management submodule is also configured to impose one or more conditions on accessing of the one or more first advertisements by the consumer on the advertisement display management subsystem, based on a conditioning request from at least one of the publisher subsystem and the advertiser subsystem, upon categorization.
  • the processing module also includes a wallet management submodule operatively coupled to the advertisement management submodule.
  • the wallet management submodule is configured to incorporate earned time duration in a wallet of the consumer based on the corresponding one or more conditions, when the consumer accessed the one or more first advertisements for the corresponding earned time duration.
  • the wallet management submodule is also configured to receive a first redemption request from the consumer for redeeming a first predefined time interval of the earned time duration, when the consumer is accessing one or more streaming multimedia on the publisher subsystem.
  • the wallet management submodule is also configured to redeem the first predefined time interval of the earned time duration from the wallet for removing one or more second advertisements from the one or more streaming multimedia corresponding to the first predefined time interval of the earned time duration, upon receiving the first redemption request, thereby managing the consumer relationship with the one or more advertisements.
  • a method for managing a consumer relationship with one or more advertisements includes synchronizing an advertisement display management-database with at least one of a publisher-database and an advertiser-database, by exchanging one or more authentication tokens between the advertisement display management subsystem and at least one of a publisher subsystem and an advertiser subsystem.
  • the method also includes receiving a linking request from a consumer, based on a consumer interaction with at least one of the publisher subsystem and the advertisement display management subsystem, upon registration with the advertisement display management subsystem, upon synchronization. Further, the method also includes linking the advertisement display management subsystem and at least one of the publisher subsystem and the advertiser subsystem based on the synchronization, upon receiving the linking request.
  • the method also includes categorizing one or more first advertisements under one or more predefined categories by creating and assigning one or more labels to the corresponding one or more first advertisements, based on a predetermined advertisement field, upon linking. Furthermore, the method also includes imposing one or more conditions on accessing of the one or more first advertisements by the consumer on the advertisement display management subsystem, based on a conditioning request from at least one of the publisher subsystem and the advertiser subsystem, upon categorization. Furthermore, the method also includes incorporating earned time duration in a wallet of the consumer based on the corresponding one or more conditions, when the consumer accessed the one or more first advertisements for the corresponding earned time duration.
  • the method also includes receiving a first redemption request from the consumer for redeeming a first predefined time interval of the earned time duration, when the consumer is accessing one or more streaming multimedia on the publisher subsystem. Furthermore, the method also includes redeeming the first predefined time interval of the earned time duration from the wallet for removing one or more second advertisements from the one or more streaming multimedia corresponding to the first predefined time interval of the earned time duration, upon receiving the redemption request, thereby managing the consumer relationship with the one or more advertisements.
  • FIG. 1 is a block diagram representation of a system for managing a consumer relationship with one or more advertisements in accordance with an embodiment of the present disclosure
  • FIG. 2 is a block diagram representation of an exemplary embodiment of the system for managing a consumer relationship with one or more advertisements of FIG. 1 in accordance with an embodiment of the present disclosure
  • FIG. 3 is a block diagram of an advertisement management computer or an advertisement management server in accordance with an embodiment of the present disclosure
  • FIG. 4 (a) is a flow chart representing steps involved in a method for managing a consumer relationship with one or more advertisements in accordance with an embodiment of the present disclosure
  • FIG. 4 (b) is a flow chart representing continued steps involved in the method of FIG. 4 (a) in accordance with an embodiment of the present disclosure.
  • Embodiments of the present disclosure relate to a system for managing a consumer relationship with one or more advertisements.
  • the term “consumer” refers to an individual who purchases, uses, or accesses a product or a service.
  • the term “advertisement” refers to the promotion of a product, brand, or service to a viewership in order to attract interest, engagement, and sales. Therefore, in an embodiment, the consumer may be a viewer of the one or more advertisements.
  • the consumer relationship with the one or more advertisements may refer to how the consumer is having a relationship with the one or more advertisements in terms of interest, viewing time, attention, a count of views, a type of advertisement viewed with or without attention, or the like.
  • managing the consumer relationship with the one or more advertisements is important for an advertiser, a publisher, and the consumer, as the one or more advertisements help in conveying information about products or services which may help the consumer to improve the way of living.
  • the advertiser and the publisher can make money by increasing a sale of the corresponding products or services.
  • the system described hereafter in FIG. 1 is the system for managing the consumer relationship with the one or more advertisements.
  • FIG. 1 is a block diagram representation of a system (10) for managing a consumer relationship with one or more advertisements in accordance with an embodiment of the present disclosure.
  • the system (10) includes an advertisement display management subsystem (20).
  • the advertisement display management subsystem (20) includes a processing module (30).
  • the processing module (30) may be hosted on a server.
  • the server may include a cloud server.
  • the server may include a local server.
  • the processing module (30) is configured to execute on a network (not shown in FIG. 1) to control bidirectional communications among a plurality of submodules.
  • the network may include a wired network such as a local area network (LAN).
  • the network may include a wireless network such as wireless fidelity (Wi-Fi), Bluetooth, Zigbee, near field communication (NFC), infrared communication, or the like.
  • Wi-Fi wireless fidelity
  • NFC near field communication
  • the processing module (30) includes a linking submodule (40).
  • the linking submodule (40) is configured to synchronize an advertisement display management-database with at least one of a publisher-database and an advertiser-database, by exchanging one or more authentication tokens between the advertisement display management subsystem (20) and at least one of the publisher subsystem and the advertiser subsystem.
  • the term “advertiser” refers to a person or a company that pays for a product, event, or job to be advertised online, in a newspaper, on television, or on a poster.
  • the term “publisher” refers to a person or a company that provides a space, a capability, or an inventory that allows advertisers to run their advertisements on a platform belonging to the publisher. Basically, in an embodiment, when an individual being a publisher has one or more publisher-advertisements to be viewed by a consumer and displayed on the publisher subsystem, then the individual may be both the advertiser and the publisher.
  • an individual is just a publisher, when the individual receives one or more advertisements from an advertiser, when the advertiser purchases a space on the publisher subsystem to display the corresponding one or more advertisements there.
  • the publisher on the publisher subsystem may have content available for the consumer to access.
  • the content may correspond to one or more streaming multimedia including at least one of one or more movies, one or more entertainment-based shows, one or more videos, one or more vlogs, and the like. Therefore, as the consumer may be accessing the content on the publisher subsystem, the one or more advertisements or the one or more publisher-advertisements may also get played along with the content at pre-roll, mid-roll, post-roll, or the like.
  • the term “authentication token” refers to a trusted device used to access an electronically restricted resource (usually an application or a corporate network). It can be seen as an electronic key that enables a user to authenticate and prove his identity by storing some sort of personal information. Therefore, in an embodiment, the one or more authentication tokens may be exchanged between the advertisement display management subsystem (20) and at least one of the publisher subsystem and the advertiser subsystem, for authenticating and proving respective identities corresponding to the corresponding advertisement display management subsystem (20), and at least one of the corresponding publisher subsystem, and the corresponding advertiser subsystem. Further, upon authentication, the corresponding synchronization may be established.
  • the advertisement display management-database may be a database associated with the advertisement display management subsystem (20).
  • the publisher-database may be a database associated with the publisher subsystem.
  • the advertiser-database may be a database associated with the advertiser subsystem.
  • the database may be a local database or a cloud database.
  • the synchronization between the advertisement display management-database, the publisher-database, and the advertiser-database may permit an exchange of data between the advertisement display management-database, the publisher-database, and the advertiser-database.
  • the data may include one or more advertisements created by the advertiser and the one or more publisher advertisements, upon synchronization.
  • the data may also include a plurality of credentials corresponding to the consumer when the advertisement display management subsystem (20), the publisher subsystem, and the advertiser subsystem may be linked with each other after the corresponding synchronization.
  • the advertisement display management subsystem (20) may be linked with the publisher subsystem. Therefore, the linking submodule (40) is also configured to receive the linking request from the consumer, based on a consumer interaction with at least one of the publisher subsystem and the advertisement display management subsystem (20), upon registration with the advertisement display management subsystem (20), upon synchronization. Further, the linking submodule (40) is also configured to link the advertisement display management subsystem (20) and at least one of the publisher subsystem and the advertiser subsystem based on the synchronization, upon receiving the linking request. In one embodiment, the consumer interaction may correspond to at least one of the consumer selecting the publisher subsystem via the advertisement display management subsystem (20), selecting the advertisement display management subsystem (20) via the publisher subsystem, and the like.
  • the processing module (30) may also include a registration submodule (as shown in FIG. 2) operatively coupled to the linking submodule (40).
  • the registration submodule may be configured to register the consumer with the advertisement display management subsystem (20) upon receiving a plurality of first consumer details via a consumer device.
  • the plurality of first consumer details may include at least one of a consumer name, contact details, one or more first login credentials, and the like corresponding to the consumer.
  • the plurality of first consumer details may be stored in the advertisement display management-database.
  • the consumer device may include a mobile phone, a tablet, a laptop, or the like.
  • the consumer may also be registered with the publisher subsystem either through the advertisement display management subsystem (20) or directly through the publisher subsystem. Further, during registration, the consumer may provide a plurality of second consumer details, wherein the plurality of second consumer details may be stored in the publisher-database. In one embodiment, the plurality of second consumer details may include at least one of the consumer name, contact details, one or more second login credentials, and the like corresponding to the consumer. Later, suppose the consumer selects the publisher subsystem via the consumer interface associated with the advertisement display management subsystem (20). Therefore, the advertisement display management subsystem (20) may be linked with the publisher subsystem.
  • the plurality of first consumer details and the plurality of second consumer details may get exchanged between the advertisement display management-database and the publisher-database as the advertisement display management-database and the publisher-database are synchronized with each other. Also, at least one of the one or more publisher advertisements and the one or more advertisements received from the advertiser subsystem may be displayed on the advertisement display management subsystem (20), for the consumer to access.
  • the advertiser subsystem may be linked with the advertisement display management subsystem (20) upon synchronization.
  • the one or more advertisements created by the advertiser may be directly available on the advertisement display management subsystem (20), for the consumer to access.
  • the advertisement display management subsystem (20) may be a subsystem specialized to display at least one of the one or more advertisements received from the advertiser subsystem and the one or more publisher advertisements upon linking.
  • the processing module (30) also includes an advertisement management submodule (50) operatively coupled to the linking submodule (40).
  • the advertisement management submodule (50) is configured to categorize one or more first advertisements under one or more predefined categories by creating and assigning one or more labels to the corresponding one or more first advertisements, based on a predetermined advertisement field, upon linking.
  • the one or more first advertisements may correspond to advertisements displayed on the advertisement display management subsystem (20).
  • the one or more first advertisements may include at least one of the one or more advertisements received from the advertiser subsystem and the one or more publisher advertisements.
  • the predetermined advertisement field when the predetermined advertisement field may correspond to by industry, the one or more predefined categories may include consumer goods, electronics, electronic commerce, or the like. In such embodiment, the one or more labels generated may correspond to ‘biscuit related advertisement’, ‘mobile related advertisement, ‘apparel related advertisement’, or the like. In another exemplary embodiment, the predetermined advertisement field may correspond to by genre, the one or more predefined categories may include romantic, humor, general, comedy, or the like. In such embodiment, the one or more labels generated may correspond to ‘comedy movie related advertisement’, ‘comedy movie trailer related advertisement, or the like.
  • the one or more first advertisements may be displayed on the consumer interface associated with the advertisement display management subsystem (20). Further, the publisher or the advertiser may impose certain conditions, so that the consumer is made to access the one or more first advertisements with complete attention. Therefore, the advertisement management submodule (50) is also configured to impose one or more conditions on accessing of the one or more first advertisements by the consumer on the advertisement display management subsystem (20), based on a conditioning request from at least one of the publisher subsystem and the advertiser subsystem, upon categorization.
  • the one or more conditions may include checking at least one of an attention level of the consumer, a count of views made by the consumer, an accessing order followed by the consumer in accessing the one or more first advertisements, a selection basis of the consumer corresponding to the one or more first advertisements, and the like.
  • the consumer should be capable of answering correctly one or more advertisement-related questions after watching the one or more first advertisements
  • the one or more first advertisements may be accessible only for a certain count by the consumer
  • the one or more first advertisements may be accessible to the consumer only in a predefined order
  • the selection basis of selecting the one or more first advertisements by the consumer may be an interest, or the like.
  • the processing module (30) may also include an access control submodule (as shown in FIG. 2) operatively coupled to the advertisement management submodule (50).
  • the access control submodule may be configured to control an accessing approach of the consumer for accessing the one or more first advertisements on the advertisement display management subsystem (20), based on a control request from the advertiser subsystem, upon imposing the one or more conditions.
  • a predefined count for which the one or more first advertisements may be viewable by the consumer may be fixed, a viewing order may be fixed, a selection basis may be checked, or the like, for assuring one or more objectives of at least one of the publisher and the advertiser are accomplished.
  • the one or more objectives may include at least one of the consumer is not misusing the advertisement display management subsystem (20), one or more messages in the one or more first advertisements are being understood by the consumer, the consumer is taking one or more appropriate actions after watching the one or more first advertisements, and the like.
  • the processing module (30) also includes a wallet management submodule (60) operatively coupled to the advertisement management submodule (50).
  • the wallet management submodule (60) is configured to incorporate earned time duration in a wallet of the consumer based on the corresponding one or more conditions, when the consumer accessed the one or more first advertisements for the corresponding earned time duration.
  • the wallet management submodule (60) is also configured to receive a first redemption request from the consumer for redeeming a first predefined time interval of the earned time duration, when the consumer is accessing the one or more streaming multimedia on the publisher subsystem.
  • the wallet management submodule (60) is also configured to redeem the first predefined time interval of the earned time duration from the wallet for removing one or more second advertisements from the one or more streaming multimedia corresponding to the first predefined time interval of the earned time duration, upon receiving the first redemption request, thereby managing the consumer relationship with the one or more advertisements.
  • the one or more second advertisements may correspond to advertisements displayed on the publisher subsystem.
  • the one or more second advertisements may include at least one of the one or more advertisements received from the advertiser subsystem and the one or more publisher advertisements.
  • the processing module (30) may also include a tracking submodule (as shown in FIG. 2) operatively coupled to the wallet management submodule (60).
  • the tracking submodule may be configured to track the incorporation and the redemption corresponding to the earned time duration in the wallet by generating an incorporation trend and a redemption trend respectively, when the consumer is accessing the one or more first advertisements and the one or more streaming multimedia.
  • the processing module (30) may also include an overdraft management submodule (as shown in FIG. 2) operatively coupled to the tracking submodule.
  • the overdraft management submodule may be configured to permit the consumer to overdraft the wallet to a predefined time extent, for removing the one or more second advertisements from the one or more streaming multimedia corresponding to the first predefined time interval of the earned time duration, upon tracking. Basically, the consumer may be allowed to remove the one or more second advertisements while accessing the one or more streaming multimedia to the predefined time extent, even when the earned time duration in the wallet is nil.
  • the overdraft management submodule may also be configured to provide the consumer an extended time interval, to settle the overdraft by accessing the one or more first advertisements. Furthermore, the overdraft management submodule is also configured to restrict the consumer from performing one or more operations when the overdraft remains unsettled upon expiry of the extended time interval.
  • the one or more operations may include at least one of accessing the corresponding one or more streaming multimedia, accessing the advertisement display management subsystem (20), and accessing the publisher subsystem. Basically, the consumer may be blocked from accessing the advertisement display management subsystem (20) or the publisher subsystem, if the overdraft remains unsettled upon expiry of the extended time interval.
  • the overdraft management submodule may also be configured to suggest the consumer for at least one of settling the overdraft and accepting one or more consequential conditions, for allowing the consumer to perform the one or more operations, upon restriction.
  • the one or more consequential conditions may include at least one of the consumer should be capable of answering correctly one or more advertisement-related questions corresponding to the one or more first advertisements watched by the consumer earlier to further extend the overdraft, refer about using the advertisement display management subsystem (20) to friends, family, and the like, pay overdraft charges, and the like.
  • the wallet management submodule (60) may also be configured to receive a second redemption request from the consumer for redeeming a second predefined time interval of the earned time duration, when the consumer selects a subscription concession option on at least one of the publisher subsystem and the advertisement display management subsystem (20).
  • the wallet management submodule (60) may further be configured to convert the second predefined time interval of the earned time duration to a predetermined concession amount based on a predefined time-to-monetary-amount conversion condition, based on the second redemption request.
  • time-to- monetary-amount conversion condition refers to a condition applied on converting time to money. For example, suppose the earned time duration may be 15 seconds. Then converting the earned time duration to money may correspond to fixing a logic such as earning 15 seconds is equivalent to earning 15 rupees, earning 15 seconds is equivalent to earning 30 rupees, or the like.
  • the wallet management submodule (60) may also be configured to redeem the second predefined time interval of the earned time duration from the wallet by applying a concession of the predetermined concession amount on the subscription amount corresponding to at least one of the publisher subsystem and the advertisement display management subsystem (20), upon converting.
  • FIG. 2 is a block diagram representation of an exemplary embodiment of the system (10) for managing the consumer relationship with the one or more advertisements of FIG. 1 in accordance with an embodiment of the present disclosure.
  • the plurality of first details is stored in a first database (90).
  • the publisher subsystem HOTSTAR® (80) has a tie-up with the advertiser subsystem such as UNILEVER® (100), and hence the publisher subsystem HOTSTAR® (80) receives the advertisements from a second database (110) of the advertiser subsystem UNILEVER® (100).
  • the system (10) includes the advertisement display management subsystem (20) which includes the processing module (30). Later, the person ‘X’ (70) registers with the advertisement display management subsystem (20) via the registration submodule (120) by providing a plurality of second details via a personal mobile phone (130). The plurality of second details is stored in a third database (132).
  • the third database (132) and at least one of the first database (90) and the second database (110) are synchronized, by exchanging the one or more authentication tokens between the advertisement display management subsystem (20) and at least one of the publisher subsystem HOTSTAR® (80) and the advertiser subsystem UNILEVER® (100) via the linking submodule (40).
  • the person ‘X’ (70) selects the publisher subsystem HOTSTAR® (80), and hence generates the linking request. Therefore, the advertisement display management subsystem (20) is linked with the publisher subsystem HOTSTAR® (80) via the linking submodule (40).
  • the plurality of the first details and the plurality of second details of the person ‘X’ (70) are exchanged between the advertisement display management subsystem (20) and the publisher subsystem HOTSTAR® (80), making it easy for the person ‘X’ (70) to switch between the advertisement display management subsystem (20) and the publisher subsystem HOTSTAR® (80).
  • the advertisement display management subsystem (20) is specialized to exclusively display the advertisements. Therefore, the advertisements on the advertisement display management subsystem (20) are categorized under different categories and displayed for the person ‘X’ (70) to access the same via the advertisement management submodule (50), upon linking. Then, the one or more conditions are imposed by the publisher subsystem HOTSTAR® (80) or the advertiser subsystem UNILEVER® (100) on accessing of the advertisements by the person ‘X’ (70) on the advertisement display management subsystem (20) via the advertisement management submodule (50). As the person ‘X’ (70) is accessing the advertisements on the advertisement display management subsystem (20), the person ‘X’ (70) can earn time, based on the one or more conditions imposed.
  • the person ‘X’ (70) gets the earned time duration incorporated in a personalized wallet (135) of the person ‘X’ (70) via the wallet management submodule (60).
  • the earned time duration corresponds to 15 seconds, which the person ‘X’ (70) has earned, after watching the advertisements on the advertisement display management subsystem (20) for 15 seconds.
  • the person ‘X’ (70) visits the publisher subsystem HOTSTAR® (80) for accessing the movies, the person ‘X’ (70) can redeem those 15 seconds earned via the wallet management submodule (60).
  • the advertisements played along with a movie ‘Y’ (138) on the publisher subsystem HOTSTAR® (80) have a total length of 20 seconds.
  • the person ‘X’ (70) wants to watch the movie ‘Y’ (138) free from the advertisements, and hence redeems the 15 seconds earned for removing the advertisements for the length of 15 seconds and watches the movie ‘Y’ (138).
  • a last part of the movie ‘Y’ (138) has an additional 5 seconds of an advertisement.
  • the advertisement display management subsystem (20) allows the person ‘X’ (70) to watch the complete movie ‘ Y’ (138) by also removing the advertisement of the length of additional 5 seconds, by over drafting the personalized wallet (135) of the person ‘X’ (70) to 5 seconds of time via the overdraft management submodule (140). Basically, as the person ‘X’ (70) is watching the movie ‘Y’ (138), the variation in the earned time duration in the personalized wallet (135) of the person ‘X’ (70) is tracked via the tracking submodule (150).
  • the advertisement display management subsystem (20) has a limit on over drafting the personalized wallet (135). Suppose the limit is of 5 seconds only. Further, for the person ‘X’ (70) to watch a next movie free from the advertisements or even with the advertisements, the person ‘X’ (70) has to settle the overdraft by watching the advertisements on the advertisement display management subsystem (20). Otherwise, the person ‘X’ (70) is prevented from watching any movies on the publisher subsystem HOTSTAR® (80) via the overdraft management submodule (140). Therefore, this is how the consumer relationship with the advertisements is managed by the system (10). Additionally, the system (10) also enables the advertiser subsystem UNILEVER® (100) to control accessing approach of the person ‘X’ (70) for accessing the advertisements on the advertisement display management subsystem (20) via the access control submodule (160).
  • the person ‘X’ (70) further earns 15 seconds more after watching the advertisements on the advertisement display management subsystem (20) for 15 seconds more. Moreover, the person ‘X’ (70) has now become a subscribed user of the publisher subsystem HOTSTAR® (80). Then, the person ‘X’ (70) can receive a concession of 15 rupees in a subscription fee paid by the person ‘X’ (70) to be the subscribed user, by redeeming the 15 seconds earned at the later stage via the wallet management submodule (60).
  • FIG. 3 is a block diagram of an advertisement management computer or an advertisement management server (170) in accordance with an embodiment of the present disclosure.
  • the advertisement management server (170) includes processor(s) (180), and a memory (190) operatively coupled to a bus (200).
  • the processor(s) (180), as used herein, means any type of computational circuit, such as, but not limited to, a microprocessor, a microcontroller, a complex instruction set computing microprocessor, a reduced instruction set computing microprocessor, a very long instruction word microprocessor, an explicitly parallel instruction computing microprocessor, a digital signal processor, or any other type of processing circuit, or a combination thereof.
  • Computer memory elements may include any suitable memory device(s) for storing data and executable program, such as read only memory, random access memory, erasable programmable read only memory, electrically erasable programmable read only memory, hard drive, removable media drive for handling memory cards and the like.
  • Embodiments of the present subject matter may be implemented in conjunction with program modules, including functions, procedures, data structures, and application programs, for performing tasks, or defining abstract data types or low-level hardware contexts.
  • Executable program stored on any of the above-mentioned storage media may be executable by the processor(s) (180).
  • the memory (190) includes a plurality of subsystems stored in the form of executable program which instructs the processor(s) (180) to perform method steps illustrated in FIG. 1.
  • the memory (190) includes a processing module (30) of FIG 1.
  • the processing module (30) further has following modules: a linking submodule (40), an advertisement management submodule (50), and a wallet management submodule (60).
  • the linking submodule (40) is configured to synchronize an advertisement display management-database with at least one of a publisher-database and an advertiserdatabase, by exchanging one or more authentication tokens between the advertisement display management subsystem (20) and at least one of a publisher subsystem and an advertiser subsystem.
  • the linking submodule (40) is also configured to receive a linking request from a consumer, based on a consumer interaction with at least one of the publisher subsystem and the advertisement display management subsystem (20), upon registration with the advertisement display management subsystem (20), upon synchronization.
  • the linking submodule (40) is also configured to link the advertisement display management subsystem (20) and at least one of the publisher subsystem and the advertiser subsystem based on the synchronization, upon receiving the linking request.
  • the advertisement management submodule (50) is configured to categorize one or more first advertisements under one or more predefined categories by creating and assigning one or more labels to the corresponding one or more first advertisements, based on a predetermined advertisement field, upon linking.
  • the advertisement management submodule (50) is also configured to impose one or more conditions on accessing of the one or more first advertisements by the consumer on the advertisement display management subsystem (20), based on a conditioning request from at least one of the publisher subsystem and the advertiser subsystem, upon categorization.
  • the wallet management submodule (60) is configured to incorporate earned time duration in a wallet of the consumer based on the corresponding one or more conditions, when the consumer accessed the one or more first advertisements for the corresponding earned time duration.
  • the wallet management submodule (60) is also configured to receive a first redemption request from the consumer for redeeming a first predefined time interval of the earned time duration, when the consumer is accessing one or more streaming multimedia on the publisher subsystem.
  • the wallet management submodule (60) is also configured to redeem the first predefined time interval of the earned time duration from the wallet for removing one or more second advertisements from the one or more streaming multimedia corresponding to the first predefined time interval of the earned time duration, upon receiving the first redemption request, thereby managing the consumer relationship with the one or more advertisements.
  • the bus (200) as used herein refers to be internal memory channels or computer network that is used to connect computer components and transfer data between them.
  • the bus (200) includes a serial bus or a parallel bus, wherein the serial bus transmits data in a bit-serial format and the parallel bus transmits data across multiple wires.
  • the bus (200) as used herein may include but not limited to, a system bus, an internal bus, an external bus, an expansion bus, a frontside bus, a backside bus, and the like.
  • FIG. 4 (a) is a flow chart representing steps involved in a method (210) for managing a consumer relationship with one or more advertisements in accordance with an embodiment of the present disclosure.
  • FIG. 4 (b) is a flow chart representing continued steps involved in the method (210) of FIG. 4 (a) in accordance with an embodiment of the present disclosure.
  • the method (210) includes synchronizing an advertisement display management-database with at least one of a publisher-database and an advertiser-database, by exchanging one or more authentication tokens between the advertisement display management subsystem and at least one of a publisher subsystem and an advertiser subsystem in step 220.
  • synchronizing the advertisement display management-database with at least one of the publisherdatabase and the advertiser-database may include synchronizing the advertisement display management-database with at least one of the publisher-database and the advertiser-database by a linking submodule (40).
  • the method (210) also includes receiving a linking request from a consumer, based on a consumer interaction with at least one of the publisher subsystem and the advertisement display management subsystem, upon registration with the advertisement display management subsystem, upon synchronization in step 230.
  • receiving the linking request may include receiving the linking request by the linking submodule (40).
  • the method (210) includes linking the advertisement display management subsystem and at least one of the publisher subsystem and the advertiser subsystem based on the synchronization, upon receiving the linking request in step 240.
  • linking the advertisement display management subsystem and at least one of the publisher subsystem and the advertiser subsystem may include linking the advertisement display management subsystem and at least one of the publisher subsystem and the advertiser subsystem by the linking submodule (40).
  • the method (210) also includes categorizing one or more first advertisements under one or more predefined categories by creating and assigning one or more labels to the corresponding one or more first advertisements, based on a predetermined advertisement field, upon linking in step 250.
  • an advertisement management submodule (50) assigns one or more labels to the corresponding one or more first advertisements, based on a predetermined advertisement field, upon linking in step 250.
  • the method (210) also includes imposing one or more conditions on accessing of the one or more first advertisements by the consumer on the advertisement display management subsystem, based on a conditioning request from at least one of the publisher subsystem and the advertiser subsystem, upon categorization in step 260.
  • imposing the one or more conditions may include imposing the one or more conditions by the advertisement management submodule (50).
  • the method (210) also includes incorporating earned time duration in a wallet of the consumer based on the corresponding one or more conditions, when the consumer accessed the one or more first advertisements for the corresponding earned time duration in step 270.
  • incorporating the earned time duration in the wallet may include incorporating the earned time duration in the wallet by a wallet management submodule (60).
  • the method (210) also includes receiving a first redemption request from the consumer for redeeming a first predefined time interval of the earned time duration, when the consumer is accessing one or more streaming multimedia on the publisher subsystem in step 280.
  • receiving the first redemption request may include receiving the first redemption request by the wallet management submodule (60).
  • the method (210) also includes redeeming the first predefined time interval of the earned time duration from the wallet for removing one or more second advertisements from the one or more streaming multimedia corresponding to the first predefined time interval of the earned time duration, upon receiving the first redemption request, thereby managing the consumer relationship with the one or more advertisements in step 290.
  • redeeming the first predefined time interval of the earned time duration may include redeeming the first predefined time interval of the earned time duration by the wallet management submodule (60).
  • the method (210) may also include controlling an accessing approach of the consumer for accessing the one or more first advertisements on the advertisement display management subsystem, based on a control request from the advertiser subsystem, upon imposing the one or more conditions.
  • controlling the accessing approach may include controlling the accessing approach via an access control submodule (160).
  • the method (210) may also include tracking the incorporation and the redemption corresponding to the earned time duration in the wallet by generating an incorporation trend and a redemption trend respectively, when the consumer is accessing the one or more first advertisements and the one or more streaming multimedia.
  • tracking the incorporation and the redemption corresponding to the earned time duration in the wallet may include tracking the incorporation and the redemption corresponding to the earned time duration in the wallet via a tracking submodule (150).
  • the method (210) may also include permitting the consumer to overdraft the wallet to a predefined time extent, for removing the one or more second advertisements from the one or more streaming multimedia corresponding to the first predefined time interval of the earned time duration, upon tracking.
  • permitting the consumer to overdraft the wallet may include permitting the consumer to overdraft the wallet via an overdraft management submodule (140).
  • the method (210) may also include providing the consumer an extended time interval, to settle the overdraft by accessing the one or more first advertisements.
  • providing the consumer the extended time interval may include providing the consumer the extended time interval via the overdraft management submodule (140).
  • the method (210) may also include restricting the consumer from performing one or more operations when the overdraft remains unsettled upon expiry of the extended time interval.
  • restricting the consumer from performing the one or more operations may include restricting the consumer from performing the one or more operations via the overdraft management submodule (140).
  • the method (210) may also include suggesting the consumer for at least one of settling the overdraft and accepting one or more consequential conditions, for allowing the consumer to perform the one or more operations, upon restriction.
  • suggesting the consumer may include suggesting the consumer via the overdraft management submodule (140).
  • the method (210) may also include receiving a second redemption request from the consumer for redeeming a second predefined time interval of the earned time duration, when the consumer selects a subscription concession option on at least one of the publisher subsystem and the advertisement display management subsystem.
  • receiving a second redemption request may include receiving a second redemption request via the wallet management submodule (60).
  • the method (210) may also include converting the second predefined time interval of the earned time duration to a predetermined concession amount based on a predefined time-to-monetary-amount conversion condition, based on the second redemption request.
  • converting the second predefined time interval of the earned time duration to the predetermined concession amount may include converting the second predefined time interval of the earned time duration to the predetermined concession amount via the wallet management submodule (60).
  • the method (210) may also include redeeming the second predefined time interval of the earned time duration from the wallet by applying a concession of the predetermined concession amount on a subscription amount corresponding to at least one of the publisher subsystem and the advertisement display management subsystem, upon converting.
  • redeeming the second predefined time interval of the earned time duration may include redeeming the second predefined time interval of the earned time duration via the wallet management submodule (60).
  • the implementation time required to perform the method steps included in the present disclosure by the one or more processors of the system is very minimal, thereby the system maintains very minimal operational latency and requires very minimal processing requirements.
  • Various embodiments of the present disclosure enable managing the consumer relationship with the one or more advertisements efficiently, as the system separates content viewing experience with an advertisement viewing experience in space and time, and hence provide an uninterrupted viewing experience to the consumer. Therefore, the consumer receives an experience of watching the content without any interruption and can watch the one or more advertisements anytime as per the convenience of the consumer. This enables increasing the viewing experience significantly for content in the one or more advertisements, along with increasing the viewing experience for the content on the publisher subsystem.
  • the system also benefits the publisher in a way that consumers get more engaged with the content published on the publisher subsystem, thereby enabling the consumer to consume more content, increasing inventory, and eventually enabling the consumer to buy subscriptions. Furthermore, an advertising revenue of the publisher increases, as delivery of the one or more advertisements has become improved, higher, and faster. Moreover, the system can also provide subscription-based services to one or more advertisers to publish surrounding content such as behind the scenes, deleted clips, talent interviews, and the like.

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Abstract

L'invention concerne un système de gestion de la relation entre un consommateur et une ou plusieurs annonces publicitaires. Le système comprend un sous-système de gestion d'affichage d'annonce publicitaire, lequel comprend un module de traitement qui comprend un sous-module de liaison (40) qui synchronise une base de données de gestion d'affichage d'annonce publicitaire avec au moins une parmi une base de données d'éditeur et une base de données d'annonceur, reçoit une demande de liaison de la part d'un consommateur, et relie le sous-système de gestion d'affichage d'annonce publicitaire et au moins l'un parmi le sous-système d'éditeur et le sous-système d'annonceur. Le module de traitement comprend également un sous-module de gestion d'annonce publicitaire (50) qui catégorise une ou plusieurs premières annonces publicitaires et impose une ou plusieurs conditions lors de l'accès auxdites premières annonces publicitaires. Le module de traitement comprend également un sous-module de gestion de portefeuille (60) qui incorpore une durée gagnée dans un portefeuille lorsque le consommateur a accédé auxdites premières annonces publicitaires, reçoit une première demande de remboursement de la part du consommateur, et rembourse un premier intervalle de temps prédéfini de la durée gagnée pour éliminer une ou plusieurs secondes annonces publicitaires d'un flux multimédia continu, gérant ainsi la relation du consommateur avec la ou les annonces publicitaires.
PCT/IB2022/055155 2022-03-31 2022-06-02 Système et procédé pour gérer la relation entre un consommateur et des annonces publicitaires WO2023187459A1 (fr)

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050289001A1 (en) * 2004-01-26 2005-12-29 Quad/Graphics, Inc. Advertising management system and method of operation
US20080004952A1 (en) * 2006-06-30 2008-01-03 Nokia Corporation Advertising Middleware
US20140188610A1 (en) * 2008-09-26 2014-07-03 Guvera Ip Pty Ltd Advertising System and Method

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050289001A1 (en) * 2004-01-26 2005-12-29 Quad/Graphics, Inc. Advertising management system and method of operation
US20080004952A1 (en) * 2006-06-30 2008-01-03 Nokia Corporation Advertising Middleware
US20140188610A1 (en) * 2008-09-26 2014-07-03 Guvera Ip Pty Ltd Advertising System and Method

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