JP5358188B2 - ポリシーに基づく広告のためのシステムおよび方法 - Google Patents
ポリシーに基づく広告のためのシステムおよび方法 Download PDFInfo
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- JP5358188B2 JP5358188B2 JP2008548521A JP2008548521A JP5358188B2 JP 5358188 B2 JP5358188 B2 JP 5358188B2 JP 2008548521 A JP2008548521 A JP 2008548521A JP 2008548521 A JP2008548521 A JP 2008548521A JP 5358188 B2 JP5358188 B2 JP 5358188B2
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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Description
Claims (16)
- ネットワーク上でユーザコンピュータに通信リンクされ、ディジタル著作権管理システムを備えた広告サーバ、および
前記広告サーバに対して通信リンクされ、該ディジタル著作権管理システムによって管理された広告コンテンツを記憶するデータベース、
を備えるシステムにおいて、
前記広告コンテンツは、前記ユーザコンピュータのユーザがプロモーション約因の対象となる対象となるために前記広告コンテンツに関して満たすべき利用条件を該ディジタル著作権管理システムによって規定する広告ポリシーに関連付けされたものであり、
前記広告サーバがネットワーク上で前記ユーザコンピュータに前記広告コンテンツに関連するプロモーション約因についてのオファーを提供し、
前記オファーに応じて前記ユーザコンピュータのユーザからの当該オファーに関連付けされた広告コンテンツについてされた要求に対して、前記広告サーバは、前記広告コンテンツと一緒に、ネットワーク上で前記ユーザコンピュータに対して、前記広告ポリシーに従って前記ユーザコンピュータ上でコンテンツプレイヤーが履行すべき1つまたはそれ以上の制約条件を提供し、
前記広告サーバは、前記ユーザコンピュータから、前記ユーザコンピュータ上での前記広告コンテンツの利用を反映する計量データを受信し、かつ
前記広告サーバは、受信した前記計量データに基づき、1またはそれ以上の広告ポリシー利用条件が満たされたか否かを決定する、
ポリシーに基づく広告のためのシステム。 - 前記広告サーバがソフトウェアライセンスの中で前記ユーザコンピュータに対して1またはそれ以上の制約条件を提供している請求項1に記載のシステム。
- 前記1またはそれ以上の広告ポリシー利用条件が満たされたと決定された場合、前記広告サーバが前記ネットワーク上で前記ユーザコンピュータに対し前記プロモーション約因を提供する請求項1に記載のシステム。
- ネットワーク上でユーザコンピュータに通信リンクされ、ディジタル著作権管理システムを備えた広告サーバと、前記広告サーバに対して通信リンクされたデータベースに該ディジタル著作権管理システムによって管理された広告コンテンツとを保存し、
前記広告コンテンツは、前記ユーザコンピュータのユーザがプロモーション約因の対象となるために前記広告コンテンツに関して満たすべき利用条件をディジタル著作権管理システムによって規定された広告ポリシーに関連付けされたものであり、
前記広告サーバがネットワーク上で前記ユーザコンピュータに前記広告コンテンツに関連するプロモーション約因についてのオファーを提供し、
前記オファーに応じて前記ユーザコンピュータのユーザからの当該オファーに関連付けされた広告コンテンツについてされた要求に応答して、前記広告サーバが、前記ネットワーク上で前記ユーザコンピュータに対して、暗号化された形の広告コンテンツと、前記ユーザコンピュータ上でコンテンツプレイヤーが暗号化された前記広告コンテンツをロック解除するためのキーと、前記広告ポリシーに従って該ディジタル著作権管理システムによって規定された前記コンテンツプレイヤーが履行すべき1またはそれ以上の制約条件とを提供し、および、
前記ユーザコンピュータ上での前記広告コンテンツの利用を反映する計量データをユーザコンピュータから受信し、および
受信した前記計量データに基づいて、1つまたはそれ以上の広告ポリシー利用条件が満たされたか否かを該ディジタル著作権管理システムによって決定する、
ポリシーに基づく広告のための方法。 - 前記広告コンテンツがビデオコンテンツを含む請求項4に記載の方法。
- 前記1つまたはそれ以上の広告ポリシー利用条件には、規定の時間または規定の回数だけビデオコンテンツをユーザが見るという必要条件が含まれている請求項5に記載の方法。
- 前記プロモーション約因には、広告主による引換えが可能なクーポンが含まれる請求項4に記載の方法。
- 前記プロモーション約因には、該ディジタル著作権管理システムによって管理される無料エンタテイメントコンテンツにアクセスするライセンスが含まれる請求項4に記載の方法。
- 前記プロモーション約因には、割引料金でエンタテイメントコンテンツにアクセスするライセンスが含まれる請求項4に記載の方法。
- 前記広告コンテンツが実時間ストリーミングを介して前記ユーザコンピュータに送達される請求項4に記載の方法。
- 前記広告コンテンツが、後でユーザに表示されるべく前記ユーザコンピュータに対してダウンロードされる請求項4に記載の方法。
- 前記広告コンテンツが、第3者ディジタル著作権管理ソリューションにより暗号化形態に置かれている請求項4に記載の方法。
- 前記1つまたはそれ以上の制約条件には、前記ビデオコンテンツの再生をスキップまたは早送りできるようにする前記コンテンツプレイヤーのフィーチャの無効化が含まれている請求項5に記載の方法。
- 前記キーおよび1つまたはそれ以上の制約条件が、ソフトウェアライセンス内で合わせて提供される請求項4に記載の方法。
- 前記1つまたはそれ以上の広告ポリシー利用条件が満たされたと決定された場合、前記ネットワーク上で前記ユーザコンピュータに対し前記プロモーション約因を提供する請求項4に記載の方法。
- 前記ユーザコンピュータから前記広告コンテンツ要求を受信するに先立ち、前記広告コンテンツおよび付随する前記広告ポリシーが、インターネット上の電子マーケットを介して前記ユーザコンピュータに提供される請求項4に記載の方法。
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/320,795 US7925739B2 (en) | 2005-12-30 | 2005-12-30 | System and method for enforcing advertising policies using digital rights management |
US11/320,795 | 2005-12-30 | ||
PCT/US2006/045596 WO2007078474A2 (en) | 2005-12-30 | 2006-11-29 | System and method for policy-based advertising |
Publications (2)
Publication Number | Publication Date |
---|---|
JP2009522642A JP2009522642A (ja) | 2009-06-11 |
JP5358188B2 true JP5358188B2 (ja) | 2013-12-04 |
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Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2008548521A Active JP5358188B2 (ja) | 2005-12-30 | 2006-11-29 | ポリシーに基づく広告のためのシステムおよび方法 |
Country Status (6)
Country | Link |
---|---|
US (2) | US7925739B2 (ja) |
EP (1) | EP1971929A4 (ja) |
JP (1) | JP5358188B2 (ja) |
AU (1) | AU2006333468B2 (ja) |
CA (1) | CA2633646A1 (ja) |
WO (1) | WO2007078474A2 (ja) |
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2005
- 2005-12-30 US US11/320,795 patent/US7925739B2/en active Active
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2006
- 2006-11-29 WO PCT/US2006/045596 patent/WO2007078474A2/en active Application Filing
- 2006-11-29 AU AU2006333468A patent/AU2006333468B2/en not_active Ceased
- 2006-11-29 JP JP2008548521A patent/JP5358188B2/ja active Active
- 2006-11-29 CA CA002633646A patent/CA2633646A1/en not_active Abandoned
- 2006-11-29 EP EP06838514A patent/EP1971929A4/en not_active Ceased
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2011
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CA2633646A1 (en) | 2007-07-12 |
JP2009522642A (ja) | 2009-06-11 |
US7925739B2 (en) | 2011-04-12 |
WO2007078474A2 (en) | 2007-07-12 |
US20070156838A1 (en) | 2007-07-05 |
EP1971929A2 (en) | 2008-09-24 |
AU2006333468A1 (en) | 2007-07-12 |
EP1971929A4 (en) | 2010-07-28 |
WO2007078474A3 (en) | 2009-01-29 |
AU2006333468B2 (en) | 2012-04-19 |
US20110166945A1 (en) | 2011-07-07 |
US8266282B2 (en) | 2012-09-11 |
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