WO2023054773A1

WO2023054773A1 - Method for providing advertiser-customized matching service

Info

Publication number: WO2023054773A1
Application number: PCT/KR2021/013509
Authority: WO
Inventors: 노명진
Original assignee: 노명진
Priority date: 2021-10-01
Filing date: 2021-10-01
Publication date: 2023-04-06

Abstract

A method for providing an advertiser-customized matching service is disclosed. The method for providing an advertiser-customized matching service comprises: an advertiser search step of searching for individual advertisers who meet advertiser filtering conditions set by an advertiser seeking to request an advertisement; an advertiser ranking step of ranking the searched individual advertisers according to a plurality of advertiser evaluation items; an advertiser comprehensive ranking step of ranking the individual advertisers by integrating ranking information for each advertiser evaluation item; an advertiser ranking result providing step of providing the advertiser with an advertiser ranking screen interface that includes both advertiser ranking information for each advertiser evaluation item obtained through the advertiser ranking step and advertiser comprehensive ranking information obtained through the advertiser comprehensive ranking step; and an advertisement request step of making a request for the advertiser's advertisement to an individual advertiser who is automatically selected or selected by the advertiser from among the individual advertisers within the advertiser comprehensive ranking information.

Description

How to provide advertiser customized matching service

The present invention relates to a technology for providing an online platform service, and more particularly, to a technology for providing a service for matching an advertiser who wants to request an advertisement agency with an advertiser who acts as an advertisement agency.

A method of advertising through a broadcasting channel such as airwaves or terrestrial waves is well known. However, broadcast advertisements have disadvantages in that they cannot target specific consumers and their cost is very high compared to the publicity effect. In addition to these broadcast advertisements, there is also a known method of running advertisements through an advertising company associated with a famous influencer. When an advertiser contracts an advertising agency with an advertising company, the famous influencer advertises through an Internet channel. However, even in the case of famous influencer marketing through an advertising company, it is difficult for small business owners to use it because the cost is not small, and it is difficult to confirm the advertising effect compared to the high price.

An object of the present invention is to provide a method for allowing advertisers to directly request advertisements from individual users who have various online channels such as Facebook, Instagram, and blogs.

In addition, an object of the present invention is to provide a method for enabling a customized matching service between an advertiser and an advertiser and an advertisement producer going further than a customized matching service between an advertiser and an advertiser (individual user).

According to an aspect, a method for providing advertiser-customized matching service performed by an advertiser-customized matching server includes an advertiser search step of searching for individual advertisers meeting advertiser filtering conditions set by an advertiser who wants to request an advertisement, the searched individual advertiser Ads obtained through the advertiser ranking step of ranking individual advertisers by a plurality of advertiser evaluation criteria, the advertiser ranking step of ranking individual advertisers by synthesizing the ranking information by advertiser evaluation criteria, and the advertiser ranking step An advertiser ranking result providing step of providing an advertiser ranking screen interface including advertiser ranking information for each individual evaluation item and advertiser comprehensive ranking information obtained through the advertiser comprehensive ranking step to the advertiser, and advertiser comprehensive ranking information It may include an advertisement request step of requesting an advertisement of the advertiser to an individual advertiser selected automatically or by the advertiser from among individual advertisers belonging to .

The advertiser filtering condition may include at least a part of a residence area of an individual advertiser, an advertisement field, an online channel for advertisement, and an advertisement target age.

The plurality of advertiser evaluation items may include at least some of individual advertiser ratings, advertising performance, and advertising agency prices.

In the comprehensive advertiser ranking step, individual advertisers may be ranked in consideration of weights set by the advertiser for each advertiser evaluation item.

The advertiser-customized matching service providing method includes an advertiser ranking result updating step in which, when weights are set for each advertiser evaluation item by the advertiser after the advertiser ranking result providing step, comprehensive ranking information is updated by reflecting the set weight and provided to the advertiser. can include more.

The advertiser ranking screen interface includes drag-and-drop graphics for each advertiser evaluation item and a plurality of weight setting areas to which different weights are assigned, allowing advertisers to drag each advertiser evaluation item graphic to any one weight setting area. And drop to set the weight for each advertiser evaluation item.

A method for providing a customized matching service for advertisers includes a producer search step of searching for advertisement producers that meet the producer filtering conditions set by the advertiser, and a producer ranking of ranking the searched advertisement producers by producer evaluation items selected by the advertiser from among a plurality of producer evaluation items. Comprehensive producer ranking step, which ranks advertisement producers by synthesizing the ranking information by producer evaluation item obtained through the producer ranking step and the producer comprehensive ranking information obtained through the producer comprehensive ranking step, through the advertisement request step Producer ranking results provided to individual advertisers who have been requested and accepted, and individual advertisers whose advertisements have been requested and accepted through the advertisement requesting step among advertisement producers with a predetermined rank or higher included in the producer comprehensive ranking information An advertisement production request step of requesting advertisement content production to the advertisement producer selected by the above may be further included.

According to the present invention, individual users (advertisers) who engage in social activities through various online channels such as Facebook, Instagram, YouTube, blogs, Kakao Story, and Naver Band can directly request advertisements. This enables advertisers to target consumers through individual users. In addition, individual users can naturally earn additional revenue through their own online channels, and small business owners can request advertisements without burdening large costs. In addition, it is possible to naturally induce advertisement acceptance competition among individual users, allowing small business owners to further lower their advertisement costs.

In addition, it is not a method for advertisers to select advertisement producers, but rather allows advertisers to group selectable advertisement producers, while giving individual advertisers the authority to finally select advertisement producers, so that advertisers as well as individual advertisers can be satisfied. It becomes possible to select an advertising producer. This is a very important issue for individual advertisers who will actually advertise with the advertising content produced by the advertising producer, because advertising is more effective when the advertising content style of the advertising producer is suitable for the advertising style of the individual advertiser. .

1 is a block diagram of an advertiser-customized matching service system according to an embodiment.

2 and 3 are flowcharts of a method for providing a matching service tailored to advertisers according to an exemplary embodiment.

4 is an exemplary view of an advertiser ranking screen interface according to an exemplary embodiment.

5 is an exemplary view of a screen interface for setting weights for each evaluation item.

6 is an exemplary diagram illustrating the configuration of a member registration screen.

7 and 8 are diagrams illustrating configurations of individual advertiser registration screens.

9 is an exemplary configuration of an advertisement producer registration screen.

10 is an example of the configuration of a personal advertiser profile screen.

11 is an exemplary configuration of an advertising producer profile screen.

The foregoing and further aspects of the present invention will become more apparent through preferred embodiments described with reference to the accompanying drawings. Hereinafter, the present invention will be described in detail so that those skilled in the art can easily understand and reproduce the present invention through these embodiments.

1 is a block diagram of an advertiser-customized matching service system according to an embodiment. As shown in FIG. 1, the advertiser customized matching service system may include one or more advertiser devices 100, one or more advertiser devices 200, one or more producer devices 300, and an advertiser customized matching server 400. there is. However, the advertiser-customized matching service system does not necessarily include all of these components and may include only some of them. In one embodiment, the advertiser-customized matching service system means only the advertiser-customized matching server 400 among the configurations shown in FIG. 1 .

The advertiser device 100 is a device used by an advertiser who wants to request an advertisement, the advertiser device 200 is a device used by an individual advertiser who has one or more online channels, and the producer device 300 It is a device used by advertisement producers to provide advertisement content creation services to advertisers. All of these are computing devices capable of communication, and may be desktop computers or laptops as well as mobile terminals such as smart phones. That is, the type of computing device is not limited.

The advertiser customized matching server 400 may be a server system including a web server, a web application server, a database server, and the like, and may include a Windows-based operating system or MacOS, Java, UNIX, or Linux, or It can run under various operating systems that are not included. The advertiser-customized matching server 400 searches for individual advertisers suitable for the advertiser and provides a matching service that connects advertisers and individual advertisers, and additionally provides a matching service that connects advertisers with individual advertisers and advertisement producers. can provide In order to provide this service, advertisers, individual advertisers, and advertisement producers may need to sign up for membership in advance.

Meanwhile, the communication network may include a plurality of heterogeneous networks and may support a plurality of communication protocols. For example, the communication network supports at least some of the following communication protocols: TCP/IP, IPX, SPX, NetBIOS, Ethernet, ARCNET, Fiber Distributed Date Interface (FDDI), IEEE 802.11, IEEE 802.11a, and Direct Sync Connection. . The advertiser customized matching server 400 may perform data communication with the advertiser device 100, data communication with the advertiser device 200, and additionally data communication with the producer device 300 through such a communication network. .

2 and 3 are flowcharts of a method for providing a customized matching service for advertisers according to an embodiment, which may be performed by one or more processors included in the customized matching server 400 for advertisers. Prior to the description, it is natural that a computing device should be a medium for an advertiser's online access, and this is also true for individual advertisers and advertisement producers. First, Fig. 2 will be described. The advertiser customized matching server 400 searches individual advertisers according to a personal advertiser search request from an advertiser connected online (S100). In S100, the advertiser may set advertiser filtering conditions, and the advertiser customized matching server 400 searches individual advertisers according to the advertiser filtering conditions set by the advertiser. Here, the filtering items belonging to the advertiser filtering conditions are items that cannot rank individual advertisers, such as the individual advertiser's residence area, advertising specialty field, and online channels for advertising (eg, Facebook, Instagram, YouTube, blog, etc.), advertisement target age, and the like, and the advertiser may set advertiser filtering conditions by selecting one or more filtering items.

The advertiser customized matching server 400 prioritizes searched individual advertisers according to the advertiser filtering conditions by a plurality of advertiser evaluation items (S110). The plurality of advertiser evaluation items may include at least some of individual advertiser ratings, popularity, advertising performance, and advertising agency prices. Here, ratings for individual advertisers may be made only for advertisers and/or advertisement producers, and popularity may refer to the number of followers of an individual advertiser's online channel. In S110, the plurality of advertiser evaluation items may be limited to those selected by the advertiser. That is, it may be limited to some evaluation items selected from advertisers among all advertiser evaluation items.

When the ranking of individual advertisers by advertiser evaluation item is completed, the advertiser customized matching server 400 comprehensively ranks the individual advertisers based on the advertiser ranking information for each advertiser evaluation item (S120). That is, individual advertisers are ranked by considering all evaluation items. In one embodiment, the advertiser-customized matching server 400 comprehensively ranks individual advertisers by reflecting weights for each advertiser evaluation item set by the advertiser. That is, the advertiser-customized matching server 400 prioritizes individual advertisers by synthesizing advertiser ranking information for each advertiser evaluation item, and ranks individual advertisers in consideration of weights set for each advertiser evaluation item.

When S120 is completed, the advertiser customized matching server 400 provides the advertiser ranking information for each advertiser evaluation item obtained from S110 and the advertiser comprehensive ranking information obtained from S120 to the advertiser (S130). An advertiser ranking screen interface provided through S130 is illustrated in FIG. 4 . The advertiser can check individual advertisers ranked by evaluation items (rating, performance, popularity, and price), and rank information (optimal result) of individual advertisers obtained by synthesizing them can also be checked. In one embodiment, the advertiser comprehensive ranking information includes only a predetermined ranking or higher. In addition, the advertiser's ranking for each evaluation item may be confirmed even to the lower ranking through the scroll bar illustrated in FIG. 4 . In addition, the advertiser may select and delete evaluation items desired to be deleted on the advertiser ranking screen interface. In this case, the advertiser customized matching server 400 prioritizes individual advertisers by synthesizing advertiser ranking information for each evaluation item except for the deleted evaluation items, and then updates the advertiser comprehensive ranking information on the advertiser ranking screen interface. do.

In addition, if the advertiser's customized matching server 400 receives a command to set weights for each advertiser evaluation item after S130, it sets new weights for each advertiser evaluation item according to the command (S140), and the set advertiser evaluation item Individual advertisers are again comprehensively ranked by reflecting the weight of each advertiser, and then the advertiser's comprehensive ranking information on the advertiser ranking screen interface is updated (S150). Further, the advertiser customized matching server 400 requests an advertiser's advertisement from an individual advertiser selected by the advertiser from among individual advertisers of a predetermined rank or higher belonging to the comprehensive advertiser ranking information on the advertiser ranking screen interface provided through S130 or S150. (S160). Alternatively, the advertiser-customized matching server 400 may automatically select a first-ranked individual advertiser to request an advertisement, and may automatically select a next-ranked individual advertiser to request an advertisement when the individual advertiser refuses to accept the advertisement.

5 is an exemplary view of a screen interface for setting weights for each evaluation item. As shown in FIG. 5 , the weight setting screen interface includes drag-and-drop graphics 10 for each evaluation item and a plurality of weight setting areas 20 to which different weights are assigned. The evaluation item graphics 10 are movable by user manipulation, and the advertiser drags and drops each evaluation item graphic 10 to one of the weight setting areas 20 to obtain a weighted value for each rating item. can be set. Meanwhile, the screen interface shown in FIG. 5 may be reflected together on the advertiser ranking screen interface shown in FIG. 4 . In this case, the advertiser may update the overall advertiser ranking information of FIG. 4 by dragging and dropping each evaluation item graphic 10 configured on the advertiser ranking screen interface to a desired weight setting area 20 .

Next, Fig. 3 will be described. FIG. 3 may be performed after an individual advertiser to be requested for an advertisement of the advertiser is determined through FIG. 2 . The advertiser-customized matching server 400 searches for advertisement producers (advertising experts) according to an advertisement producer search request from an advertiser connected online (S200). In S200, the advertiser may set producer filtering conditions, and the advertiser customized matching server 400 searches for advertisement producers according to the producer filtering conditions. Here, as filtering items belonging to producer filtering conditions, location, business history, advertisement production service field, and the like may be exemplified. The advertiser-customized matching server 400 prioritizes searched advertisement producers according to producer filtering conditions by a plurality of producer evaluation items (S210). The plurality of producer evaluation items may include at least some of ratings for advertisement producers, popularity, performance of advertisement production, and unit cost of advertisement production.

When the ranking of advertisement producers for each producer evaluation item is completed, the advertiser customized matching server 400 comprehensively ranks the advertisement producers based on the producer ranking information for each producer evaluation item (S220). That is, advertisement producers are finally ranked by considering all producer evaluation items. In one embodiment, the advertiser-customized matching server 400 comprehensively ranks advertisement producers by reflecting weights for each evaluation item set by the advertiser. When S220 is completed, the advertiser customized matching server 400 provides the producer ranking information for each producer evaluation item obtained from S210 and the producer comprehensive ranking information obtained from S220 to the advertiser (S230). The producer ranking screen interface provided through S230 may be similar to that of FIG. 4 . On the producer ranking screen interface, advertisers can delete or add producer evaluation items, and accordingly, producer comprehensive ranking information is updated and provided. In addition, the advertiser may set the weight for each producer evaluation item through the method shown in FIG. 5 on the producer ranking screen interface, and accordingly, the producer comprehensive ranking information is updated and provided.

If the advertiser approves the producer ranking information provided through the producer ranking screen interface, the advertiser customized matching server 400 provides the producer ranking screen interface to the individual advertiser who has received the advertisement request and is confirmed through FIG. 2 (S240). . In one embodiment, the advertiser-customized matching server 400 notifies individual advertisers to select advertisement producers, and the individual advertisers who receive the notification access the advertiser-customized matching server 400 online and display the producer ranking screen interface. will be provided An individual advertiser may check comprehensive ranking information of producers of a predetermined rank or higher through the producer ranking screen interface, and select an advertisement producer to request production of an advertisement from among advertisement producers of a predetermined ranking or higher. Accordingly, the advertiser-customized matching server 400 requests production of an advertisement from an advertisement producer selected by an individual advertiser (S250).

Meanwhile, FIG. 6 is a diagram illustrating the configuration of a member sign-up screen, FIGS. 7 and 8 are diagrams illustrating the configuration of an individual advertiser registration screen, FIG. 9 is an exemplary configuration diagram of an advertising producer (expert) registration screen, and FIG. 10 is an exemplary configuration of an individual advertiser. 11 is an exemplary configuration of a profile screen, and FIG. 11 is an exemplary configuration of an advertising producer (expert) profile screen. Users can sign up as advertisers by default when signing up for membership, and can use online platform services by registering as individual advertisers or advertising experts. 6 to 11 can be sufficiently understood through the drawings, and a detailed description thereof will be omitted.

So far, the present invention has been looked at with respect to its preferred embodiments. Those skilled in the art to which the present invention pertains will be able to understand that the present invention can be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the disclosed embodiments should be considered from an illustrative rather than a limiting point of view. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the equivalent scope will be construed as being included in the present invention.

[Description of code]

100: advertiser device 200: advertiser device

300: Creator device 400: Advertiser customized matching server

Claims

In the advertiser customized matching service providing method performed by the advertiser customized matching server,

an advertiser search step of searching for individual advertisers meeting advertiser filtering conditions set by an advertiser who wants to request an advertisement;

an advertiser ranking step of ranking the searched individual advertisers according to a plurality of advertiser evaluation items;

an advertiser comprehensive ranking step of ranking individual advertisers by integrating ranking information for each advertiser evaluation item;

Advertiser ranking results that provide advertisers with an advertiser ranking screen interface that includes both the advertiser ranking information by advertiser evaluation item obtained through the advertiser ranking step and the advertiser comprehensive ranking information obtained through the advertiser comprehensive ranking step. providing step; and

an advertisement request step of requesting an advertisement of an advertiser to an individual advertiser automatically selected or selected by the advertiser from among individual advertisers belonging to the advertiser comprehensive ranking information;

Advertiser customized matching service providing method comprising a.
According to claim 1,

A method for providing advertiser-customized matching service, wherein the advertiser filtering conditions include at least a part of an individual advertiser's residence area, advertisement field, advertisement online channel, and advertisement target age.
According to claim 1,

A method for providing a customized matching service for an advertiser, wherein the plurality of advertiser evaluation items includes at least a portion of a rating for an individual advertiser, advertisement performance, and an advertising agency price.
According to claim 1,

The advertiser comprehensive ranking step is a method for providing advertiser-customized matching service in which individual advertisers are ranked in consideration of the weight set by the advertiser for each advertiser evaluation item.
According to claim 1,

An advertiser ranking result update step of updating comprehensive ranking information by reflecting the set weight when weights are set for each advertiser evaluation item by an advertiser after the advertiser ranking result providing step, and providing the advertiser with the weight;

Advertiser customized matching service providing method further comprising a.
According to claim 5,

The advertiser ranking screen interface includes drag-and-drop graphics for each advertiser evaluation item and a plurality of weight setting areas to which different weights are assigned, allowing advertisers to drag each advertiser evaluation item graphic to any one weight setting area. A method of providing advertiser-customized matching service that allows setting weights for each advertiser evaluation item by drop-and-drop.
According to any one of claims 1 to 6,

a producer search step of searching for advertisement producers that meet producer filtering conditions set by the advertiser;

a producer ranking step of ranking the searched advertisement producers according to producer evaluation items selected by the advertiser from among a plurality of producer evaluation items;

a producer comprehensive ranking step of ranking advertisement producers by integrating the ranking information for each producer evaluation item obtained through the producer ranking step;

a producer ranking result providing step of providing the producer comprehensive ranking information obtained through the producer comprehensive ranking step to an individual advertiser who has received an advertisement request through the advertisement request step and has been confirmed; and

An advertisement production request step of requesting production of advertisement content to an advertisement producer selected by an individual advertiser whose commission has been confirmed after receiving an advertisement request through the advertisement request step among advertisement producers of a predetermined rank or higher included in producer comprehensive ranking information;

Advertiser customized matching service providing method further comprising a.