CN101425981A - Information publishing system and method for publishing information according to mutual exclusive indication - Google Patents

Information publishing system and method for publishing information according to mutual exclusive indication Download PDF

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Publication number
CN101425981A
CN101425981A CNA2007100941931A CN200710094193A CN101425981A CN 101425981 A CN101425981 A CN 101425981A CN A2007100941931 A CNA2007100941931 A CN A2007100941931A CN 200710094193 A CN200710094193 A CN 200710094193A CN 101425981 A CN101425981 A CN 101425981A
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China
Prior art keywords
content
information
user terminal
indication information
exclusive
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CNA2007100941931A
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Chinese (zh)
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马良骏
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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Priority to CNA2007100941931A priority Critical patent/CN101425981A/en
Publication of CN101425981A publication Critical patent/CN101425981A/en
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  • Information Transfer Between Computers (AREA)

Abstract

The invention provides a control method for issuing information according to exclusive indication information in information issuing system. The method comprises steps: acquiring a first content indication information; analyzing the indication information to determine if the first content includes the exclusive indication information; providing the second content to user terminal. The invention also provides an information issuing system for issuing information according to exclusive indication information comprising a first acquiring device, a first determination device and a first processing device. The invention also provides a first assistant control device for issuing information for user terminal according to exclusive indication information, and related assistant control method, and a second assistant control device for issuing information for the first content server according to exclusive indication information, and related assistant control method. The invention can effectively avoid advertisement information to occur at sensitive page or page unexpected, which can not exert negative influence on advertisement owner and effectively promote advertising effect.

Description

A kind of information issuing system and method that releases news according to exclusive indication information
Technical field
The present invention relates to computer network and wireless interconnected network technology, especially release news, particularly the information issuing system of advertising message and control corresponding method by computer network and/or wireless Internet.
Background technology
The high speed development of computer network, the Internet and wireless interconnected network technology is for the information propagation has brought the variation of making rapid progress.At present, information on (wireless) the Internet is more and more abundanter, people have been accustomed to searching information, browsing content by the Internet, and for example a large number of young user inserts the Internet by portable terminal (for example mobile phone) or other user terminal (for example desktop computer).Thereupon, numerous main bodys is issued various information by (wireless) the Internet, and for example government issues policy, answers a question for the resident by government portals; Writer sets up blog by the Internet and the reader links up, publishes an article; The product of enterprise by enterprise (WAP) website propaganda oneself etc.Especially, various value-added service providers also issue various information by (wireless) the Internet, wherein especially based on advertising message.
Release news with the value-added service provider and to be example, usually accept the main body (for example advertiser) of these value-added services and wish that relevant information (for example advertising message of advertiser's requirement) is distributed to maximally related audient, typically selects to be published information according to this user's the personal information and the content of webpage when user's browsing page.For example, the issue advertisement relevant when a webpage is mainly relevant with mobile phone, the perhaps advertisement that directly back of each " mobile phone " keyword insertion mobile phone is correlated with in webpage with mobile phone; For example when relating to the Olympic Games, issues webpage historical or other knowledge information relevant of the Olympic Games again with the Olympic Games.This mode can reinforcement information the validity of issue.
But, accept the main body of value-added service or the main body that other releases news (for example value-added service provider or informant) and also can propose higher requirement, must not issue this advertiser's advertising message when for example the advertiser requires to occur some exclusive indication information (for example propagating rival's webpage) in the webpage, for example when a webpage comprises the dense content of pornographic, violence, political complexion, do not issue some information etc. again, cause negative effect with exempt from customs examination advertiser's reputation by the mode relevant with this webpage.Also good without comparison solution realizes these demands at present.More approaching solution is search engines such as Google (Google), Baidu in the scheme that is adopted aspect the Content Advisor: when the user searches in limited region, do not show the Search Results that the local law rules are forbidden, promptly Search Results is filtered and the predefined advertising message of demonstration on the webpage after the filtration.On the surface, make the requirement that has met the advertiser in the shown search result web page of these confined areas and advertising message by such scheme, pornographic information for example on the webpage of display ads, do not occur or do not comprise other exclusive indication information, but then the situation that exclusive indication information and advertising message are shown simultaneously may take place at confined area not, this has run counter to advertiser's requirement; And such scheme also can not provide solution for forbidding or limit requirement or similar requirement that the advertisement of certain advertiser's appointment appears on some webpage of propagating its rival.
Summary of the invention
At can't effectively solving the defective of not issuing some information when exclusive indication information occurring in the prior art, the objective of the invention is provides a kind of information issuing system and control corresponding method that releases news according to exclusive indication information by the analysis to exclusive indication information.
According to an aspect of the present invention, provide a kind of information issuing system that is used for according to the control method that exclusive indication information releases news, comprise the steps: that a. obtains the first content indication information, wherein, described first content will be shown in user terminal; B. analyze described indication information to determine whether described first content comprises described exclusive indication information; C. if do not comprise described exclusive indication information in the described indication information, then second content is offered described user terminal.
According to another aspect of the present invention, provide a kind of information issuing system of releasing news according to exclusive indication information of being used for, wherein, comprise: first deriving means, be used to obtain the first content indication information, wherein, described first content will be shown in user terminal; First determines device, is used to analyze described indication information to determine whether described first content comprises described exclusive indication information; And first processing unit, be used for when described indication information does not comprise described exclusive indication information second content offered described user terminal.
According to a further aspect of the invention, a kind of first sub controlling unit that user terminal releases news according to exclusive indication information that is used for is provided, it is characterized in that, comprising: the 7th receiving system is used to receive the first content from described first content server; And first dispensing device, be used for described first content indication information is sent to information issuing system.
According to another aspect of the present invention, provide a kind of first content server that is used for according to second sub controlling unit that exclusive indication information releases news, comprising: the 9th receiving system is used to receive the solicited message from described user terminal; The 3rd determines device, is used for determining described first content according to described request information; Second dispensing device is used for described first content indication information is sent to information issuing system; The tenth receiving system is used to receive second content or the 3rd content from described information issuing system; And the 3rd dispensing device, be used for described second content or the 3rd content are sent to described user terminal with described first content.
The present invention can only release news on approved first content (for example webpage) by the analysis to exclusive indication information.When the present invention is applied to advertising message when issue, can effectively avoid advertising message to appear on the page that sensitive page or advertiser do not expect to occur.Can realize further improving the accurate orientation of advertisement putting the audient to ad attention, and can not cause any negative effect by the present invention, effectively improve the effect of advertisement putting to the advertiser.
Description of drawings
By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates according to a specific embodiment of the present invention, is used for the flow chart of the control method that information issuing system releases news according to exclusive indication information;
Fig. 2 illustrates according to the first embodiment of the present invention, is used for the flow chart of the control method that information issuing system releases news according to exclusive indication information;
Fig. 3 illustrates according to a second embodiment of the present invention, is used for the flow chart of the control method that information issuing system releases news according to exclusive indication information;
Fig. 4 illustrates according to a specific embodiment of the present invention, the composition schematic diagram of Fig. 1, Fig. 2 or first content shown in Figure 3;
Fig. 5 illustrates a third embodiment in accordance with the invention, is used for the flow chart of the control method that information issuing system releases news according to exclusive indication information;
Fig. 6 A, 6B, 6C illustrate according to a specific embodiment of the present invention respectively, are used for the work relationship schematic diagram between the information issuing system that releases news according to exclusive indication information and first content server, the user terminal;
Fig. 7 illustrates according to first embodiment of the invention, the structural representation of information issuing system;
Fig. 8 illustrates according to second embodiment of the invention, the structural representation of information issuing system;
Fig. 9 illustrates according to a specific embodiment of the present invention, the structural representation of first content server; And
Figure 10 illustrates according to a specific embodiment of the present invention, the structural representation of user terminal.
Embodiment
Fig. 1 illustrates according to a specific embodiment of the present invention, the flow chart that is used for the control method that information issuing system releases news according to exclusive indication information, it has illustrated in information issuing system the control flow by the issue of exclusive indication information realization information.Particularly, execution in step S101 at first, obtain the first content indication information, wherein, described first content will be shown in user terminal, this first content indication information is used to indicate described first content, and determines whether providing second content to user terminal by this first content indication information in follow-up step.It will be understood by those skilled in the art that described second content is shown on the user terminal with first content, has for example the most commonly comprised one or more advertisements (being second content) in a webpage (being first content) stragglyly usually.It will be understood by those skilled in the art that described first content indication information can comprise the keyword message of first content, example as shown in Figure 2; It also can be the identification information of described first content; Can also be described first content itself, this depends on the needs of concrete enforcement.After obtaining the first content indication information, enter step S102, analyze described first content indication information.It will be understood by those skilled in the art that the described indication information difference that relates among the step S101, cause concrete analysis mode difference.For example, the step S112 among Fig. 2, S113 show a kind of execution mode.After finishing the analysis to described indication information, enter step S103, judge whether described first content comprises described exclusive indication information, for example, this judgement is carried out by first judgment means in (shown in Figure 7) information issuing system.If the judged result of described step S103 is sure, be to comprise described exclusive indication information in the indication information of described first content, then enter step S105, the 3rd content is offered described user terminal, it will be appreciated by those skilled in the art that, common described the 3rd content will be shown in described user terminal with described first content behind the execution in step S105, and this procedure for displaying can be by a display control unit control; Otherwise, if the judged result of described step S103 negates, be not comprise described exclusive indication information in the indication information of described first content, then enter step S104, second content is offered described user terminal, it will be understood by those skilled in the art that similarly described second content is shown in described user terminal with described first content usually.So far, this flow process finishes.
It will be understood by those skilled in the art that second content can be the content of same kind shown in the 3rd content shown in the above-mentioned steps S105 and the step S104, also can be dissimilar contents.For example second content and the 3rd content can be advertising messages, difference is that second content is required can not be provided for described user terminal when having described exclusive indication information in the described first content, can not appear in other words in the described first content, then there is not such requirement in described the 3rd content.For example, described the 3rd content can be a public service ads information, for example " refusal drugs " or the similarly property propagated literal.For example change in the example at one again, described second content is a picture; And described the 3rd content is the passage content, for example can be the Word message that the described first content of prompting is not suitable for browsing, and also can be the Word message relevant with the supplier of described first content, perhaps can also be Word message of determining at random or the like.
In a variation example embodiment illustrated in fig. 1, described step S115 can be omitted.In such variation example, if the judged result of described step S103 is sure, then no longer provide other guide to described user terminal, consequently on described user terminal, only shown described first content.Such reason may be to have preestablished described the 3rd content not need to be provided, and also may be to determine described the 3rd content, does not repeat them here.
On the basis of Fig. 1, Fig. 2 illustrates according to the first embodiment of the present invention, is used for the flow chart of the control method that information issuing system releases news according to exclusive indication information.This flow chart can be understood that the specific embodiment of execution mode shown in Figure 1.Illustrated below in conjunction with Fig. 1 and with reference to 2 pairs of present embodiments of figure.In the present embodiment, execution in step S110 at first, the first content server receives the solicited message of user terminal, and this solicited message can be directly from described user terminal, for example under the C/S structure, described user terminal directly is connected with described first content server; Also can be via a plurality of device forwards, for example described request message is transmitted the back by a plurality of routing devices and is arrived described first content server under internet environment, and this does not influence flesh and blood of the present invention.After being received by described first content server from the solicited message of this user terminal, enter step S111, the first content server generates first content according to the solicited message of described user terminal, wherein, this first content server directly or indirectly provides described first content to described user terminal, for example working as described first content in the present embodiment is a webpage, then correspondingly described first content server is a web page server, and this first content can be the content that is stored on this first content server, it also can be the content that this first content server obtains from other third party devices, this does not influence flesh and blood of the present invention and those skilled in the art can not repeat them here in conjunction with this step of existing techniques in realizing.Then, execution in step S112, the first content server sends to information issuing system with the keyword message of described first content, in the present embodiment, because described information issuing system determines whether to provide described second content to user terminal according to described first content, so need to make described information issuing system to obtain this first content be generated (determining) at first content after, realize by obtaining described keyword message in the present embodiment.Then, enter step S113, (information issuing system) judges in the keyword message of described first content whether comprise described exclusive indication information.If the judged result of step S113 is sure, be to comprise described exclusive indication information in the keyword message of described first content, then enter step S116, the first content server offers described user terminal with described first content, and for example described information issuing system notifies this first content server directly this first content to be offered described user terminal.Otherwise, if the judged result of step S113 negates, be not comprise described exclusive indication information in the keyword message of described first content, then enter step S114, (information issuing system) offers described first content server with second content, after the first content server has obtained this second content, execution in step S115, described first content server offers described user terminal with described second content with described first content, for example, make this first content be shown in described user terminal by the display control unit on the user terminal with second content.
It will be appreciated by those skilled in the art that the first content server among the step S111 shown in Figure 2 can correspondingly be provided with according to the difference of first content.For example, change in the example at one, described first content can be the information that is shown in the advertisement position of an application program, for example this application program can be Windows Live Messger (MSN), then this first content correspondingly is exactly the advertising message of this MSN program (for example version 8.1) below, and this first content server is exactly the control system that is used for safeguarding the MSN advertising message that Microsoft has accordingly; For example change in the example again at another, an Information is ejected in " bubble hall " recreation (http://home.bnb.sdo.com/) that Shengda Network Development Co., Ltd., Shanghai produces when recreation is closed, usually display part information wherein, advertising message etc. for example, the information that shows in this Information also can be used as described first content, and this moment, correspondingly described first content server was exactly the system that safeguards the information in this Information.The variation of above-mentioned first content does not influence flesh and blood of the present invention, does not repeat them here.
The purpose that it will be understood by those skilled in the art that above-mentioned step S112 shown in Figure 2 is to obtain the keyword message of described first content, and this step can be accomplished in several ways.For example, change in the example at one, the keyword message of described first content can be sent by described user terminal, for example shown in Fig. 6 B; Change in the example at another, the keyword message of described first content is obtained by the identification information of described information issuing system according to described first content, for example shown in Fig. 6 C.Those skilled in the art can realize the multiple variation of described step S112 with reference to the elaboration to Fig. 6 A, 6B, 6C, do not repeat them here.
It will be appreciated by those skilled in the art that and to be accomplished in several ways above-mentioned step S113 shown in Figure 2.In the present embodiment, described exclusive indication information comprises a plurality of words, the keyword message of described first content also comprises a plurality of words, at this moment, can carry out recycle ratio as the basis with keyword message, judge at first promptly whether first keyword (word) is present in the described exclusive indication information, such process can be finished by simple query manipulation or compare operation or search operaqtion; And then judge whether next keyword (word) is present in the described exclusive indication information, all processed until all keywords (word) by that analogy.In this deterministic process, can implement needs according to difference and determine judgment principle.For example the advertiser requires under the relatively stricter situation, as long as a keyword message appears in the described exclusive indication information, thinks that then the judged result of described step S113 is sure; And change in the example at one, when appearing in the described exclusive indication information, individual keyword message thinks all that when being not more than first threshold (for example 3) judged result of described step S113 negates; In another changes example, think when satisfying following two conditions simultaneously that the judged result of described step S113 negates:
Condition 1: be not more than the individual keyword message of first threshold (for example 3) and appear in the described exclusive indication information;
Condition 2: any in some particular words in the exclusive indication information (for example " pornographic ", " violence ") do not appear in the described keyword message.
Similarly, it will be understood by those skilled in the art that also and can carry out recycle ratio as the basis,, will not give unnecessary details to determine the judged result of described step S113 with exclusive indication information.
With reference to figure 1, Fig. 2, described exclusive indication information can be represented plurality of kinds of contents, also can occur in many ways.For example in embodiment illustrated in fig. 2, described exclusive indication information can be used for representing the keyword message of first content, and adopts the form of literal; And change in the example at one, described exclusive indication information is used to represent the information of a pictures/images content, for example show whether this picture is the information of high definition picture, for example show again whether this picture comprises the information of a certain feature (for example river) etc., at this moment, this exclusive indication information still can be a written form, also can be the picture material that a segment table shows above-mentioned characteristic information (for example river), for example the very little thumbnail image of data volume.In other changed examples, this exclusive indication information can also be the information that is used to represent audio content, or is used to represent the information of Flash content, or the information of expression video content, video tab (Tag) for example, and its form can be literal or other content.The variation that it will be appreciated by those skilled in the art that exclusive indication information does not influence essence of the present invention.
With reference to figure 1, Fig. 2, it will be appreciated by those skilled in the art that step S116 shown in Figure 2 can be used as the variation example of step S105 shown in Figure 1.Among the step S116, the first content server only offers first content described user terminal, and Fig. 1, Fig. 2 are combined, then can be changed to information issuing system the 3rd content is offered described first content server, the first content server offers described user terminal with the 3rd content with first content more then.The main distinction of step S116 and step S105 is whether provide described the 3rd content to described user terminal, and this depends on concrete enforcement needs, does not influence flesh and blood of the present invention.
Fig. 3 illustrates according to a second embodiment of the present invention, is used for the flow chart of the control method that information issuing system releases news according to exclusive indication information.Present embodiment and embodiment illustrated in fig. 2 similar is described to illustrate the flow process by exclusive indication information control information issue below in conjunction with Fig. 1, Fig. 2 and with reference to 3 pairs of present embodiments of figure.Particularly, at first enter step S121, obtain the identification information of first content, it will be understood by those skilled in the art that the identification information according to described first content can obtain the information relevant with first content.Then, enter step S122, from one or more certain database, obtain the exclusive message of described first content correspondence according to the identification information of described first content.It will be appreciated by those skilled in the art that, in step S122, the exclusive message of described first content correspondence is stored in the described certain database in advance in some way, and for example the exclusive message of in advance needed first content being analyzed and being extracted wherein is stored in the described certain database then.In the present embodiment, this exclusive message comprises that pairing those of this first content may cause second content can not offer the information of user terminal, for example some word with first content simultaneously.Then, execution in step S123 judges in the exclusive message of first content correspondence whether comprise described exclusive indication information.If the judged result of described step S123 is sure, promptly comprise described exclusive indication information in the exclusive message of first content correspondence, then this processing procedure finishes; Otherwise, be similar to step S113 shown in Figure 2, if do not comprise described exclusive indication information in the exclusive message of first content correspondence, then enter step S124, second content is offered user terminal.Wherein, described step S123 can realize with reference to step S113 shown in Figure 2, not repeat them here.
It will be understood by those skilled in the art that the exclusive message of the first content described in step S122, the S123 can be used as the special case of the keyword message of the first content described in step S112 shown in Figure 2, the S113.Theoretically, the scope of exclusive message is littler than the scope of keyword message, because exclusive message only need write down the keyword (word) that may cause second content can not offer user terminal with first content simultaneously in the keyword message of first content, and the keyword message of the first content described in step S112, the S113 writes down all keywords (word) of this first content usually.For example the many places content in the first content has comprised the information of " can browse pornographic webpage by the mobile phone of brand A ", determine that according to these contents the keyword message of this first content comprises words such as " brand A ", " mobile phone ", " pornographic ", then can include only " pornographic " word according to the exclusive message of the determined first content of these contents.Change in the example at one, described exclusive message can be outside the scope of described keyword message, and this does not influence flesh and blood of the present invention, does not repeat them here.
In a variation example embodiment illustrated in fig. 3, when the judged result of described step S123 is sure, also can provide the 3rd content to described user terminal, those skilled in the art can realize such variation example with reference to step S105 shown in Figure 1, do not repeat them here.
One at Fig. 3 changes in the example, still the identification information according to described first content obtains the information relevant with first content from certain database behind step S121, but the information of being obtained is not the exclusive message among the step S122, but can not offer the relevant information of the certain content of user terminal simultaneously with described first content, for example which second content is this information directly indicate to offer user terminal simultaneously with this first content.In such variation example, then described step S123 is changed to: can not offer the definite second content that can offer described user terminal of relevant information of the certain content of user terminal with first content simultaneously according to described, thereby further by step S124 this second content be offered user terminal.In such variation example, the information relevant with first content that is stored in the described particular data library information is more direct, for example directly put down in writing the index information of one or more second contents, for example " second content 3 ", " second content 5 " etc., this shows that these contents (" second content 3 " etc.) can not offer user terminal simultaneously with this first content, selects a second content so described information issuing system never is described in a plurality of second contents in this certain database according to the identification information of first content.In such variation example, no longer need to compare according to exclusive indication information, get final product and directly second content (title or index information) is compared, for example determine directly that by the record index information which second content can not be provided.
In the present embodiment, comprise the information relevant in the above-mentioned certain database, for example above-mentioned exclusive message shown in Figure 3 etc. with first content.Content in this certain database can be updated periodically, and for example safeguards that the system of this certain database can periodically obtain one or more first contents; Then, described one or more first contents are analyzed, and extracted described one or more first content respectively and distinguish corresponding specific record, this specific record comprises the information relevant with first content; At last, described specific record is updated in the described certain database.Content in this certain database also can be set up when being used, for example when first content of user terminal requests, whether information issuing system at first exists the information relevant with this first content (for example above-mentioned exclusive message) according to the identification information inquiry of this first content in this certain database, if have then directly use canned data in advance, if do not have then this first content is carried out analyzing and processing and before or after handling in the information stores and this certain database that this first content is relevant.These certain database can be to concentrate to be provided with, and also can be a plurality of distributed databases.Wherein, described specific record can be implemented needs according to difference and change, and for example it can comprise the identification information of first content and the keyword message of described first content; The identification information and the pairing exclusive message of described first content that for example can comprise first content again; For example can comprise that again the identification information of first content and those can not offer the relevant information of the certain content of user terminal simultaneously with described first content, will not give unnecessary details.
Referring to figs. 1 to Fig. 3, in a variation example of the foregoing description, described first content indication information is a described first content itself, and promptly the described step S101 of Fig. 1 is changed to: receive described first content.Wherein, described first content can be sent by described first content server, and example as shown in Figure 6A; Change in the example at another, described first content can send to described information issuing system by described user terminal, for example shown in Fig. 6 B; Change in the example at another, described first content can directly be obtained by described information issuing system, for example described information issuing system receives the identification information of described first content, and obtain described first content from the first content server according to described identification information, for example shown in Fig. 6 C, preferably, if described first content is a webpage, correspondingly the identification information of described first content comprises unified locating resource (URL) information of this webpage correspondence, at this moment, described information issuing system is unified locating resource information according to this and can be obtained described webpage; Change in the example at another, described first content is determined directly that by described information issuing system this moment, described information issuing system had the function of described first content server, and for example both integrate, and do not repeat them here.
Above-mentioned Fig. 1 to Fig. 3 emphasis has been described information issuing system determines whether to provide to user terminal second content according to a first content identification information handling process.And in actual applications, need provide a plurality of second contents to user terminal based on a first content, for example Fig. 4 illustrates according to a specific embodiment of the present invention, the composition schematic diagram of Fig. 1, Fig. 2 or first content shown in Figure 3 can be described more complex embodiments of the present invention based on this schematic diagram.In the present embodiment, described first content is a webpage, and described second content is a plurality of advertising messages.The top of this webpage 2 comprises an advertisement position 21, placed content A and content B below advertisement position 1, and both place the lower-left side and the lower right side of advertisement position 21 respectively.It comprises that again advertisement position 2, advertisement position 3, advertisement position 4 are until advertisement position N, advertisement position M down.Content 24 in this webpage 2, for example content A, content B and " other guide " are provided by the first content server usually, and content displayed is then provided by the advertisement control system usually on the advertisement position wherein, and information issuing system promptly of the present invention provides.Common flow process is: after the first content server has been determined content 24, (unique) of each advertisement position numbering is sent to information issuing system, and determined the advertising message of each advertisement position correspondence by this information issuing system.After information issuing system sent to described first content server with all advertising messages, the first content server placed corresponding position respectively with these advertising messages again, and sent to user terminal with complete webpages 2 of composition such as described contents 24.Fig. 4 has schematically shown the basic layout of a plurality of advertisement positions, content 24.This schematic diagram shows a possible layout type, actual layout type can increase, delete on the basis of this layout type and adjustment etc., for example, the below of body matter also can increase advertisement position, perhaps remove the advertisement row at advertisement position 2, advertisement position 3, advertisement position 4 places, perhaps content A and content B are merged etc.The layout that it will be appreciated by those skilled in the art that this first content does not influence flesh and blood of the present invention.Similarly, those skilled in the art also understand, and described advertisement position 21 grades can show the information bit of out of Memory, will not give unnecessary details.
Fig. 5 a third embodiment in accordance with the invention, be used for the flow chart of the control method that information issuing system releases news according to exclusive indication information, it illustrates the flow process of carrying out the information release processing at first content shown in Figure 4.Below with reference to Fig. 1 to Fig. 4 present embodiment is described.Particularly, at first enter step S131, obtain the keyword message of first content, this step can realize with reference to step S110 shown in Figure 2 at least, will not give unnecessary details.Execution in step S132 judges whether to exist untreated advertisement position then.Owing to may have a plurality of advertisement positions in this first content, so will handle (advertisement) information that each advertisement position is assigned with seriatim.If the judged result of described step S132 is certainly, promptly there is untreated advertisement position, then enter step S133, determine next pending advertisement position.Step S133 can be accomplished in several ways, and for example when there is priority orders in described a plurality of advertisement positions, can determine next pending advertisement position according to priority after handling current advertisement position according to the advertisement position ranking results; Changing at one also can be according to the definite next pending advertisement position of (unique) numbering of advertisement position in the example.Execution in step S134 determines at all available advertising messages of pending advertisement position then.In the present embodiment, a plurality of advertising messages are not specified specific advertisement position, therefore can have a plurality of available advertising messages at an advertisement position, and promptly these advertising messages can be distributed on this advertisement position.Described available advertising message can be stored in database, can be stored in file, also can be stored in the network platform, and this does not influence flesh and blood of the present invention.Enter step S135 then, get rid of the advertising message that all can not offer user terminal with first content, promptly get rid of qualified advertising message in all advertisement available information of from step S134, determining according to exclusive indication information.The implementation of described step S135 can have multiple, for example exclusion condition (for example exclusive indication information) is stored in the database, by the advertising message of the retrieval of database being determined be excluded, mode that also can be by keyword search can not filter out those with the advertising message that first content offers user terminal, does not repeat them here.Execution in step S136 selects an advertising message that is used for this pending advertisement position according to priority from the residue advertising message then.If through only surplus next advertising message after the filter operation of step S135, then directly with this advertising message as the advertising message that is used for this pending advertisement position; If in step S135, all advertising messages have all been got rid of, then can determine not exist the advertising message that is applicable to this advertisement position, can determine that also one the 3rd content is as the advertising message that is used for this advertisement position; If exist a plurality of advertising messages then can determine an information that is used for this advertisement position in several ways through after this filter operation, for example select one of them as the advertising message that is used for this pending advertisement position according to the precedence information of advertising message, again for example can be with reference to Chinese patent application " a kind of method and apparatus of a plurality of alternative versionses of the web advertisement being selected issue " (application number: 200610148327.9) finish such selection course.After step S136, return step S132 and continue to carry out, when not having untreated advertisement position, enter step S137, will offer user terminal together at the definite respectively advertising message of all advertisement positions that comprise in first content institute.Present embodiment has been realized the disposable process that a plurality of advertising messages (second content) is provided to user terminal, this process has realized the integration of information, and final second content and first content or the 3rd content and first content are integrated into together and are provided for described user terminal.
In a variation example embodiment illustrated in fig. 5, the order of step S135 can place after the described step S131, at this moment, obtained the second content that directly all not to be allowed to offer user terminal behind the keyword message of first content and foreclosed, after this no longer needed in the process this is screened with described first content.Such variation example is applicable to that the keyword message of first content is the situation of an integral body, and the different advertisement positions in first content have respectively under the situation of different keyword messages, then embodiment illustrated in fig. 5 is preferred, this moment is in advertisement position 1 and twice of the advertisement position 2 different circulating treatment procedure, may not provide the advertising message first to user terminal at advertisement position 1, but the advertising message first may can be provided at advertisement position 2, because the keyword message of advertisement position 2 does not comprise in the pairing exclusive indication information of advertising message first any one, do not repeat them here.
Fig. 6 A shows according to the specific embodiment of the present invention, be used for the work relationship schematic diagram between the information issuing system that releases news according to exclusive indication information and first content server, the user terminal, present embodiment is set forth workflow by the issue of exclusive indication information realization information from overall angle.Particularly, at first enter step 1., send the solicited message of obtaining first content by user terminal 5 to first content server 4, for example when first content was webpage, described request information can comprise the URL information of this webpage.After first content server 4 received the solicited message of user terminal, 2. execution in step determined first content according to this solicited message, for example generated the webpage of this URL information correspondence when this solicited message is URL information.Again execution in step 3., first content server 4 is determined the first content indication informations, and sends it to information issuing system 3.Information issuing system 3 can be positioned on the same physical server with first content server 4, also can be positioned on the different physical servers with it, for example intercoms mutually by internet protocol.After information issuing system 3 received the indication information of first content, 4. execution in step determined to provide which kind of content to user terminal 5 according to this indication information, and for example second content or the 3rd content perhaps do not provide any content.It will be understood by those skilled in the art that 4. described step can realize with reference to figure 1～Fig. 3 or Fig. 5, step S110 for example shown in Figure 1 is to step S113.Execution in step 5. then, by information issuing system 3 determined content is sent to first content server 4, step S137 for example shown in Figure 5 sends one or more commercial advertisement information like that, and perhaps step S105 sends the 3rd content to first content server 4 like that as shown in Figure 1; Or provide the 3rd content to first content server 4 at the part advertisement position, provide second content at other advertisement positions to first content server 4 simultaneously.Next, execution in step 6., first content server 4 sends to user terminal 5 with first content with second content that receives or the 3rd content.Those skilled in the art understand, change in the example at one, if information issuing system sends any content to described first content server 4 in step in 5., and just announcement server 4 can't provide content, then this first content server 4 also can only send first content to user terminal 5.7. end user's terminal 5 execution in step show the content that (browsing) first content server sends by the display control unit (for example elements browser) in the user terminal 5.Wherein, step shown in Fig. 6 A 5., 6. between, in first content server 4, may also comprise first content and the received second content or the step of the 3rd content integration, do not repeat them here.
Fig. 6 B illustrates a variation example of Fig. 6 A illustrated embodiment.Particularly, at first execution in step 1., user terminal sends the solicited message of obtaining first content to the first content server, this step is 1. identical with step shown in Fig. 6 A.First content server 5 is determined first content (not shown among Fig. 6 B) then, and this step is 2. identical with step shown in Fig. 6 A.2. step shown in the execution graph 6B returns to user terminal 5 with first content then, for example returns the webpage that user terminal is asked.This moment, user terminal 5 did not show this first content, but execution in step 3., determines the first content indication information of this first content correspondence, for example the first content keyword message, enter step then 4., user terminal 5 sends this first content indication information to information issuing system 3.5. execution in step determined to offer the content of user terminal 5 according to this indication information after this first content indication information was received by system 3, and this step is 4. identical with step shown in Fig. 6 A.6. information issuing system 3 execution in step send to user terminal 5 with determined content then.7. end user's terminal 5 execution in step show the content that (browsing) first content server sends by the display control unit (for example elements browser) in the user terminal 5.Those skilled in the art understand, 3. step reaches subsequent step and prior art and exists than big difference in this variation example, user terminal receives usually and directly shows this first content in the first content in the prior art, and 3. the present invention reaches subsequent step by the device performing step that places user terminal (as shown in figure 10).
Similarly, Fig. 6 C shows another embodiment of the present invention, is used for the work relationship schematic diagram between the information issuing system that releases news according to exclusive indication information and first content server, the user terminal.Particularly, step shown in Figure 6 1., 2., 3., 4. with step shown in Fig. 6 B 1., 2., 3., 4. identical, will not give unnecessary details.In the present embodiment, system's 3 received first content indication informations are identification informations of first content, for example when described first content is webpage, this identification information is the URL information of this first content, then step 5. in, system 3 sends to the first content server to obtain first content with this first content indication information.First content server 5 is determined first content in step in 6. according to described identification information, 7. sends these first contents to information issuing system 3 by step then.After system 3 received first content, 8. execution in step judged directly whether described exclusive indication information is contained in the described first content, thereby further determined to offer the content of user terminal, and this step can realize with reference to step S103 shown in Figure 1.9. execution in step sends to user terminal with determined content (for example second content or the 3rd content) then, and 10. end user's terminal 5 execution in step show first content and together from the content of information issuing system 3.
With reference to above-mentioned Fig. 6 A～Fig. 6 C, wherein, the first content indication information that information issuing system 3 receives from user terminal 3 or first content server 4, and according to the definite content that should offer user terminal of this indication information.Described first content indication information can be the keyword message of described first content, it also can be the identification information of described first content, or described first content itself, difference according to this indication information, the processing mode of system 3 can be accomplished in several ways, for example Fig. 1 does not repeat them here to shown in Figure 5.
Fig. 7 illustrates according to the first embodiment of the present invention, the structural representation of information issuing system.Particularly, in the present embodiment, this system 3 comprises that first deriving means 31, first determines device 32, first processing unit 33, and certain database 37, the 7th deriving means 34, analytical equipment 35, updating device 36.Particularly, described device 31～device 33 is mainly used in the control information issue, and these devices can use database 37 in the present embodiment, are mainly used in this database 37 of updating maintenance and install 34～36.Wherein, described first deriving means 31 is used to obtain the first content indication information; Described first determines that device 32 is used to analyze described indication information to determine whether described first content comprises described exclusive indication information; Described first processing unit 33 is used for when described indication information does not comprise described exclusive indication information second content offered described user terminal, preferably, control this second content by display control unit shown in Figure 10 again and be shown in described user terminal with described first content.Change in the example at one, also there are one and described first processing unit, 33 corresponding second processing unit (not shown among Fig. 7), are used for when described indication information comprises described exclusive indication information, the 3rd content being shown in described user terminal with described first content; Wherein, described second content and the 3rd content can be the contents of same kind, for example all are advertising messages; Also can be dissimilar contents, for example second content be picture or video, and the 3rd content is a literal.
With reference to figure 7, wherein said the 7th deriving means 34 is used for periodically obtaining one or more first contents; Described analytical equipment 35 is used for described one or more first contents are analyzed, and extracts described one or more first content respectively and distinguish corresponding specific record; Described updating device 36 is used for described specific record is updated to described certain database.Change in the example at one, content in the described database 37 also can be set up when being used, for example when user terminal requests first content and this first content are not stored in the database 37, this first content is carried out analyzing and processing and the information that this first content is relevant is stored.
According to the difference of described first content indication information, the specific implementation difference of described first deriving means 31.Particularly, in the present embodiment, described first deriving means also comprises first receiving device 311, and it is used to receive the keyword message of the described first content that the first content server sends; Correspondingly, described first determines that device 32 comprises first judgment means 321, it is used for judging whether the keyword message of described first content comprises described exclusive indication information, for example can carry out recycle ratio as the basis with keyword message, also can carry out recycle ratio as the basis, for example finish this judgement by compare operation one by one to two groups of information with exclusive indication information; Described first processing unit 33 comprises that manages device 331 everywhere, and it is used for when the keyword message of described first content does not comprise described exclusive indication information described second content not being offered described user terminal.Similarly, according to the separate sources of described keyword message, can there be variation in described first receiving device 311.Change in the example at one embodiment illustrated in fig. 7, described first receiving device 311 can be replaced by two receiving systems (not shown among Fig. 7), and it is used to receive the keyword message of the described first content that described user terminal sends.Change in the example at another, described first deriving means can comprise the 3rd receiving system (not shown among Fig. 7), it is used to receive the identification information of described first content, and obtains the keyword message of described first content from certain database according to described identification information.
In another variation example embodiment illustrated in fig. 7, described first processing unit 33 comprises choice device (not shown among Fig. 7), it is used for selecting a second content when described indication information does not comprise described exclusive indication information from a plurality of second contents of described exclusive indication information correspondence, for example therefrom selects a second content according to priority; And the 3rd processing unit (not shown among Fig. 7) be used for described second content is offered described user terminal.
In another variation example embodiment illustrated in fig. 7, described first deriving means comprises second deriving means (not shown among Fig. 7), and it is used to obtain the identification information of described first content.In such variation example, described first determines that device comprises the 3rd deriving means (not shown among Fig. 7), it is used for obtaining from certain database according to the identification information of described first content the exclusive message of described first content correspondence, and second judgment means (not shown among Fig. 7), it is used for judging whether the exclusive message of described first content correspondence comprises described exclusive indication information; Correspondingly, described first processing unit comprises the 5th processing unit (not shown among Fig. 7), and it is used for when the exclusive message of described first content correspondence does not comprise described exclusive indication information described second content not being offered described user terminal.Wherein, described exclusive message comprises that pairing those of this first content may cause second content can not offer the information of user terminal with first content simultaneously, for example the many places content has comprised " can browse pornographic webpage by the mobile phone of brand A " information in first content, determines that according to these contents corresponding exclusive message can include only " pornographic " word.Change in the example at another, described first determines that device comprises the 4th deriving means (not shown among Fig. 7), it is used for obtaining the relevant information that can not offer the certain content of user terminal with described first content simultaneously from certain database according to the identification information of described first content, for example which second content is this information directly indicate to offer described user terminal simultaneously with this first content, and the 3rd judgment means (not shown among Fig. 7), it is used to judge whether the relevant information of described certain content is complementary with described second content; Correspondingly, described first processing unit comprises the 6th processing unit (not shown among Fig. 7), and it is used for when the relevant information of described certain content is not complementary with described second content described second content not being offered described user terminal.Two in this section description change in the example, described certain database comprises one or more specific record, every specific record can be implemented needs according to difference and change, and for example it can comprise the identification information of first content and the keyword message of described first content; For example can comprise the identification information of first content and the pairing exclusive message of described first content etc. again.
Fig. 8 illustrates according to a second embodiment of the present invention, the structural representation of information issuing system.Present embodiment is a variation example embodiment illustrated in fig. 7, describes present embodiment below in conjunction with Fig. 7 and with reference to figure 8.In the present embodiment, described system 3 ' in first deriving means 31 ' comprise the 4th receiving system 312, it is used to receive the described first content that the first content server sends; System 3 ' in first determine device 32 ' comprise the 4th judgment means 322, it is used for judging whether described exclusive indication information is contained in described first content; Correspondingly, system 3 ' in first processing unit 33 ' comprise the 7th processing unit 332, it is used for when described exclusive indication information is not contained in described first content described second content not being offered described user terminal.
Change in the example described first deriving means 31 ' comprise that the 5th receiving system (not shown among Fig. 8) is used to receive the described first content that described user terminal sends at one; Change in the example at another, device 31 ' comprise that the 6th receiving system (not shown among Fig. 8) is used to receive the identification information of described first content, and obtain described first content from the first content server according to described identification information; Change in the example device 31 ' comprise that second determines that device (not shown among Fig. 8) is used for according to determining described first content from the solicited message of user terminal at another.
With reference to figure 8, in the present embodiment, described device 332 further comprises the 8th processing unit 3321, and it is used for described second content is shown in described user terminal with described first content.It will be appreciated by those skilled in the art that foregoing description be used for second content is offered first processing unit of described user terminal and/or the 3rd processing unit and/or manage device and/or the 5th processing unit and/or the 6th processing unit everywhere and all can comprise the 8th processing unit similarly.
With reference to figure 7, Fig. 8, emphasis has been described the process of handling a second content according to the first content indication information when the device that described system 3 is comprised is described, and those skilled in the art understand, usually determine a plurality of second contents according to the first content needs, when for example comprising a plurality of advertisement positions corresponding advertising messages of each advertisement position (second content) in the first content.According to the description of above-mentioned Fig. 7, Fig. 8 and with reference to flow process shown in Figure 5, those skilled in the art can realize not repeating them here process that a plurality of second contents are handled.
Fig. 9 illustrates according to a specific embodiment of the present invention, the structural representation of first content server.In the present embodiment, described first content server 4 comprises that the 9th receiving system 41, the 3rd determines device 42, second dispensing device 43, and the tenth receiving system 44, the 3rd dispensing device 45.Wherein, described the 9th receiving system 41 is used to receive the solicited message from described user terminal; The described the 3rd determines that device 42 is used for determining described first content according to described request information; Described second dispensing device 43 is used for described first content indication information is sent to information issuing system; Described the tenth receiving system 44 is used to receive second content or the 3rd content from described information issuing system; Described the 3rd dispensing device 45 is used for described second content or the 3rd content are sent to described user terminal with described first content.Those skilled in the art understand, at least described device 43 is distinct with prior art, for example usually in the prior art first content server send the solicited message of the advertising message of request advertisement position correspondence to information issuing system, also send the first content indication information and install 43; Correspondingly, the device 44 of reception second content or the 3rd content is also distinct with prior art.
Figure 10 illustrates according to a specific embodiment of the present invention, the structural representation of user terminal.In the present embodiment, described user terminal 5 comprises the 7th receiving system 51, first dispensing device 52, and the 8th receiving system 53, display control unit 54.Wherein, described the 7th receiving system 51 is used to receive the first content from described first content server; Described first dispensing device 52 is used for described first content indication information is sent to information issuing system.Described the 8th receiving system 53 is used to receive second content or the 3rd content from described information issuing system; Described display control unit 54 is used for described second content or the 3rd content are shown in described user terminal with described first content, and this device 54 can adopt display control unit of the prior art, for example web browser.It will be appreciated by those skilled in the art that, in the prior art, described device 52 and/or install 53 and do not exist usually, it is used for communicating by letter with information issuing system 3, this can realize by inlay in user terminal, for example downloads these plug-in units (client) by user terminal 5 and installs and finish.
It will be understood by those skilled in the art that described user terminal can be various forms of equipment, preferably portable terminal, for example mobile phone, PDA, blackberry, blueberry etc.; Suboptimum ground is the electronic equipment that personal computer etc. is not suitable for moving, and these electronic equipments have computing ability and network communication function usually.
To embodiment illustrated in fig. 10, it will be understood by those skilled in the art that there are the difference of essence in the present invention and prior art with reference to above-mentioned Fig. 1.In the prior art, can determine to show which content (for example second content) according to keyword usually, and in the present invention, then determine to show which second content according to exclusive indication information.For example compare definite second content that cannot show by keyword message and these exclusive indication information with first content; Again for example, compare to determine to offer second content of user terminal or the like by exclusive message and these exclusive indication information with the first content correspondence.And such summary of the invention has improved the accuracy of advertisement putting, especially solved uncontrollable advertiser's advertising message in the prior art and be not presented at the advertiser is caused problem in the first content of negative effect, this for advertisement putting or the issue of otherwise information provide more flexibly, accurately, open technical scheme.Those skilled in the art are appreciated that the marked improvement that the present invention is compared with prior art brought in conjunction with the concrete business demand and the concrete technical implementation way of this area, do not repeat them here.
More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the appended claims.

Claims (40)

1. one kind is used for the control method that information issuing system releases news according to exclusive indication information, wherein, comprises the steps:
A. obtain the first content indication information, wherein, described first content will be shown in user terminal;
B. analyze described indication information to determine whether described first content comprises described exclusive indication information;
C. if do not comprise described exclusive indication information in the described indication information, then second content is offered described user terminal.
2. method according to claim 1 wherein, also comprises the steps:
D. if comprise described exclusive indication information in the described indication information, then the 3rd content is shown in described user terminal with described first content.
3. method according to claim 1 and 2, wherein, described step c comprises the steps:
Do not comprise described exclusive indication information in the described indication information of-Ruo, then from a plurality of second contents of described exclusive indication information correspondence, select a second content;
-described second content is offered described user terminal.
4. according to each described method in the claim 1 to 3, wherein, described first content indication information comprises the keyword message of described first content, wherein, and any during described step a comprises the steps:
-receive the keyword message of the described first content of first content server transmission, wherein, described first content server directly or indirectly provides described first content to described user terminal;
The keyword message of the described first content that the described user terminal of-reception sends; Perhaps
-receive the identification information of described first content, and from certain database, obtain the keyword message of described first content according to described identification information.
5. method according to claim 4, wherein, described step b comprises the steps:
-judge in the keyword message of described first content whether comprise described exclusive indication information;
Wherein, described step c comprises the steps:
Do not comprise described exclusive indication information in the keyword message of the described first content of-Ruo, then described second content is offered described user terminal.
6. according to each described method in the claim 1 to 3, wherein, described first content indication information comprises the identification information of described first content, and wherein, described step a comprises the steps:
-obtain the identification information of described first content;
Wherein, described step b comprises the steps:
B1. from certain database, obtain the exclusive message of described first content correspondence according to the identification information of described first content;
B2. judge in the exclusive message of described first content correspondence and whether comprise described exclusive indication information;
Wherein, described step c comprises the steps:
Do not comprise described exclusive indication information in the exclusive message of the described first content correspondence of-Ruo, then described second content is offered described user terminal.
7. according to each described method in the claim 1 to 3, wherein, described first content indication information comprises the identification information of described first content, and wherein, described step a comprises the steps:
-obtain the identification information of described first content;
Wherein, described step b comprises the steps:
B1 '. the identification information according to described first content obtains the relevant information that can not offer the certain content of user terminal with described first content simultaneously from certain database;
B2 '. whether the relevant information of judging described certain content is complementary with described second content;
Wherein, described step c comprises the steps:
The relevant information of the described certain content of-Ruo is not complementary with described second content, then described second content is offered described user terminal.
8. according to each described method in the claim 4 to 7, wherein, described certain database comprises one or more specific record, and described every specific record comprises following information at least:
The identification information of-described first content; And
The keyword message of-described first content, the pairing exclusive message of perhaps described first content perhaps can not offer the relevant information of the certain content of user terminal simultaneously with described first content.
9. according to each described method in the claim 4 to 8, wherein, also comprise the step that is used to upgrade described certain database:
-periodically obtain one or more first contents;
-described one or more first contents are analyzed, and extract described one or more first content respectively and distinguish corresponding specific record;
-described specific record is updated in the described certain database.
10. according to each described method in the claim 1 to 3, wherein, described first content indication information is described first content itself, wherein, and any during described step a comprises the steps:
-receive the described first content that the first content server sends, wherein, described first content server directly or indirectly provides described first content to described user terminal;
The described first content that the described user terminal of-reception sends;
-receive the identification information of described first content, and obtain described first content from the first content server according to described identification information, wherein, described first content server directly or indirectly provides described first content to described user terminal; Perhaps
-determine described first content by described information issuing system, wherein, described information issuing system provides described first content according to the solicited message of user terminal to described user terminal.
11. method according to claim 10, wherein, described step b comprises the steps:
-judge whether described exclusive indication information is contained in the described first content;
Wherein, described step c comprises the steps:
The described exclusive indication information of-Ruo is not contained in the described first content, then described second content is offered described user terminal.
12. according to each described method in the claim 1 to 11, wherein, the described step that second content is offered described user terminal comprises the steps:
-described second content is shown in described user terminal with described first content.
13. one kind is used for the information issuing system that releases news according to exclusive indication information, wherein, comprises:
First deriving means is used to obtain the first content indication information, and wherein, described first content will be shown in user terminal;
First determines device, is used to analyze described indication information to determine whether described first content comprises described exclusive indication information; And
First processing unit is used for when described indication information does not comprise described exclusive indication information second content offered described user terminal.
14. information issuing system according to claim 13 wherein, also comprises:
Second processing unit is used for when described indication information comprises described exclusive indication information the 3rd content being shown in described user terminal with described first content.
15. according to claim 13 or 14 described information issuing systems, wherein, described first processing unit comprises:
Choice device is used for selecting a second content from a plurality of second contents of described exclusive indication information correspondence when described indication information does not comprise described exclusive indication information; And
The 3rd processing unit is used for described second content is offered described user terminal.
16. according to each described information issuing system in the claim 13 to 15, wherein, described first content indication information comprises the keyword message of described first content, wherein, described first deriving means comprises as in the lower device any:
First receiving device is used to receive the keyword message of the described first content that the first content server sends, and wherein, described first content server directly or indirectly provides described first content to described user terminal;
Second receiving system is used to receive the keyword message of the described first content that described user terminal sends; Perhaps
The 3rd receiving system is used to receive the identification information of described first content, and obtains the keyword message of described first content from certain database according to described identification information.
17. information issuing system according to claim 16, wherein, described first determines that device comprises:
First judgment means is used for judging whether the keyword message of described first content comprises described exclusive indication information;
Wherein, described first processing unit comprises that manages device everywhere, is used for when the keyword message of described first content does not comprise described exclusive indication information described second content not being offered described user terminal.
18. according to each described information issuing system in the claim 13 to 15, wherein, described first content indication information comprises the identification information of described first content, wherein, described first deriving means comprises:
Second deriving means is used to obtain the identification information of described first content;
Wherein, described first determines that device comprises:
The 3rd deriving means is used for obtaining from certain database according to the identification information of described first content the exclusive message of described first content correspondence; And
Second judgment means is used for judging whether the exclusive message of described first content correspondence comprises described exclusive indication information;
Wherein, described first processing unit comprises the 5th processing unit, is used for when the exclusive message of described first content correspondence does not comprise described exclusive indication information described second content not being offered described user terminal.
19. according to each described information issuing system in the claim 13 to 15, wherein, described first content indication information comprises the identification information of described first content, wherein, described first deriving means comprises:
Second deriving means is used to obtain the identification information of described first content;
Wherein, described first determines that device comprises:
The 4th deriving means is used for obtaining the relevant information that can not offer the certain content of user terminal with described first content simultaneously from certain database according to the identification information of described first content; And
The 3rd judgment means is used to judge whether the relevant information of described certain content is complementary with described second content;
Wherein, described first processing unit comprises the 6th processing unit, is used for when the relevant information of described certain content is not complementary with described second content described second content not being offered described user terminal.
20. according to each described information issuing system in the claim 16 to 19, wherein, described certain database comprises one or more specific record, described every specific record comprises following information at least:
The identification information of described first content; And
The keyword message of described first content, the pairing exclusive message of perhaps described first content perhaps can not offer the relevant information of the certain content of user terminal simultaneously with described first content.
21., wherein, also comprise according to each described information issuing system in the claim 16 to 20:
The 7th deriving means is used for periodically obtaining one or more first contents;
Analytical equipment is used for described one or more first contents are analyzed, and extracts described one or more first content respectively and distinguish corresponding specific record; And
Updating device is used for described specific record is updated to described certain database.
22. according to each described information issuing system in the claim 13 to 15, wherein, described first content indication information is described first content itself, wherein, described first deriving means comprises as in the lower device any:
The 4th receiving system is used to receive the described first content that the first content server sends, and wherein, described first content server directly or indirectly provides described first content to described user terminal;
The 5th receiving system is used to receive the described first content that described user terminal sends;
The 6th receiving system, be used to receive the identification information of described first content, and obtain described first content from the first content server according to described identification information, wherein, described first content server directly or indirectly provides described first content to described user terminal; Perhaps
Second determines device, is used for according to determining described first content from the solicited message of user terminal.
23. information issuing system according to claim 22, wherein, described first determines that device comprises:
The 4th judgment means is used for judging whether described exclusive indication information is contained in described first content;
Wherein, described first processing unit comprises the 7th processing unit, is used for when described exclusive indication information is not contained in described first content described second content not being offered described user terminal.
24. according to each described information issuing system in the claim 13 to 23, wherein, described first processing unit and/or the 3rd processing unit and/or are managed device and/or the 5th processing unit and/or the 6th processing unit and/or the 7th processing unit everywhere and are comprised:
The 8th processing unit is used for described second content is shown in described user terminal with described first content.
25. one kind is used for the auxiliary control method that user terminal releases news according to exclusive indication information, wherein, comprises the steps:
I. receive first content from described first content server;
Ii. described first content indication information is sent to information issuing system.
26. auxiliary control method according to claim 25 wherein, also comprises the steps:
-reception is from the second content or the 3rd content of described information issuing system;
-described second content or the 3rd content are shown in described user terminal with described first content.
27. one kind is used for user terminal according to first sub controlling unit that exclusive indication information releases news, and it is characterized in that, comprising:
The 7th receiving system is used to receive the first content from described first content server; And
First dispensing device is used for described first content indication information is sent to information issuing system.
28. first sub controlling unit according to claim 27 wherein, also comprises:
The 8th receiving system is used to receive second content or the 3rd content from described information issuing system; And
Display control unit is used for described second content or the 3rd content are shown in described user terminal with described first content.
29. one kind is used for the auxiliary control method that the first content server releases news according to exclusive indication information, wherein, comprises the steps:
-reception is from the solicited message of described user terminal;
-determine described first content according to described request information;
-described first content indication information is sent to information issuing system;
-reception is from the second content or the 3rd content of described information issuing system;
-described second content or the 3rd content are sent to described user terminal with described first content.
30. one kind is used for the first content server according to second sub controlling unit that exclusive indication information releases news, and it is characterized in that, comprising:
The 9th receiving system is used to receive the solicited message from described user terminal;
The 3rd determines device, is used for determining described first content according to described request information;
Second dispensing device is used for described first content indication information is sent to information issuing system;
The tenth receiving system is used to receive second content or the 3rd content from described information issuing system; And
The 3rd dispensing device is used for described second content or the 3rd content are sent to described user terminal with described first content.
31. require in 25 to 30 each described according to aforesaid right, wherein, described first content comprise in the following content any for information about:
The keyword message of-described first content;
-described first content itself; And
The identification information of-described first content.
32. require in 1 to 31 each described according to aforesaid right, wherein, described first content comprises a webpage, the identification information of described first content comprises the unified locating resource information of this webpage correspondence, and described first content server comprises web page server.
33. require in 1 to 31 each described according to aforesaid right, wherein, described first content comprises the information in the advertisement position that is shown in application program.
34. require in 1 to 33 each described according to aforesaid right, wherein, described second content comprises advertising message.
35. require in 1 to 34 each described according to aforesaid right, wherein, described the 3rd content comprise in the following content any or appoint multiple:
-public service ads information;
The information that the described first content of-prompting is not suitable for browsing;
-the information relevant with the supplier of described first content; And
-definite at random information.
36. require in 1 to 35 each described according to aforesaid right, wherein, described exclusive indication information comprise in the following content any or appoint multiple:
-literal;
-be used for the information of presentation video content;
-be used to represent the information of video content;
-be used to represent the information of audio content; And
-be used to represent the information of Flash content.
CNA2007100941931A 2007-11-01 2007-11-01 Information publishing system and method for publishing information according to mutual exclusive indication Pending CN101425981A (en)

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CN104166931A (en) * 2014-08-21 2014-11-26 广州华多网络科技有限公司 Advertising information display method and client
CN105049895A (en) * 2015-07-06 2015-11-11 无锡天脉聚源传媒科技有限公司 Advertisement launch strategy recommendation method and device
CN108269116A (en) * 2016-12-30 2018-07-10 北京国双科技有限公司 A kind of advertisement safety monitoring method and device
CN108268551A (en) * 2016-12-30 2018-07-10 北京国双科技有限公司 A kind of advertisement safety monitoring method and device
CN108596689A (en) * 2018-05-10 2018-09-28 苏州跃盟信息科技有限公司 A kind of content delivery method and device
CN108710656A (en) * 2018-05-10 2018-10-26 苏州跃盟信息科技有限公司 A kind of content delivery method and device
CN109345321A (en) * 2018-12-18 2019-02-15 北京奇艺世纪科技有限公司 A kind of advertisement placement method and device
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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104166931A (en) * 2014-08-21 2014-11-26 广州华多网络科技有限公司 Advertising information display method and client
CN105049895A (en) * 2015-07-06 2015-11-11 无锡天脉聚源传媒科技有限公司 Advertisement launch strategy recommendation method and device
CN105049895B (en) * 2015-07-06 2018-05-08 无锡天脉聚源传媒科技有限公司 A kind of recommendation method and device of advertisement serving policy
CN108269116A (en) * 2016-12-30 2018-07-10 北京国双科技有限公司 A kind of advertisement safety monitoring method and device
CN108268551A (en) * 2016-12-30 2018-07-10 北京国双科技有限公司 A kind of advertisement safety monitoring method and device
CN108596689A (en) * 2018-05-10 2018-09-28 苏州跃盟信息科技有限公司 A kind of content delivery method and device
CN108710656A (en) * 2018-05-10 2018-10-26 苏州跃盟信息科技有限公司 A kind of content delivery method and device
CN108710656B (en) * 2018-05-10 2021-02-09 苏州跃盟信息科技有限公司 Content pushing method and device
CN109522486A (en) * 2018-11-30 2019-03-26 北京字节跳动网络技术有限公司 Method and apparatus for match information
CN109345321A (en) * 2018-12-18 2019-02-15 北京奇艺世纪科技有限公司 A kind of advertisement placement method and device

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