WO2022249330A1 - 価格決定装置、価格決定方法及び記憶媒体 - Google Patents
価格決定装置、価格決定方法及び記憶媒体 Download PDFInfo
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- G06Q30/00—Commerce
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Definitions
- the present disclosure relates to the technical field of price determination devices, price determination methods, and storage media for determining prices for products or services.
- Patent Literature 1 discloses a price determination method that predicts a user's emotion based on the user's behavior and reflects the prediction result in the price of the product presented on the product page.
- Non-Patent Documents 1 to 3 disclose methods for estimating inner surface states.
- one object of the present disclosure is to provide a price determination device, a price determination method, and a storage medium that can suitably determine the price of a product or service.
- One aspect of the pricing device includes: inner state obtaining means for obtaining an estimation result of the subject's inner state; price determination means for determining the price of the product or service provided to the subject based on the result of estimating the inner state; is a pricing apparatus having
- Another aspect of the pricing device includes: inner state obtaining means for obtaining estimation results of inner states of a plurality of subjects; price determination means for determining a price of goods or services that the plurality of subjects receive or receive based on the estimation result of the inner state; is a pricing apparatus having
- One aspect of the pricing method includes: the computer Acquire the estimation result of the subject's inner state, Determining a price for a product or service provided to the subject based on the estimation result of the inner state; It is a pricing method.
- Another aspect of the pricing method is the computer Acquire the estimation results of the inner state of multiple subjects, Determining a price for goods or services that the plurality of subjects receive or receive based on the estimation result of the inner state; It is a pricing method.
- One aspect of the storage medium is Acquire the estimation result of the subject's inner state
- a storage medium storing a program for causing a computer to execute processing for determining a price of a product or service provided to the subject based on the estimation result of the inner state.
- a storage medium storing a program that causes a computer to execute a process of determining a price for goods or services that the plurality of subjects receive or receive based on the estimation result of the inner state.
- 1 shows a schematic configuration of a price determination system according to a first embodiment
- 1 shows an example of a hardware configuration of a price determination device common to each embodiment
- It is an example of functional blocks of the price determination device according to the first embodiment.
- It is a figure which shows the outline
- A Shows price transitions in the first mode of the “general consensus price fluctuation type”.
- B Shows price changes in the second mode of the “general consensus price fluctuation type”.
- A Shows price transitions in the first mode of the “Price Fluctuation Type Acceptable to Individuals”.
- B Shows price transitions in the second mode of the “Price Fluctuation Type for Individual Consent”.
- FIG. 1 shows a schematic configuration of a price determination system according to a second embodiment; It is a block diagram of the price determination apparatus in 3rd Embodiment. It is an example of the flowchart which a price determination apparatus performs in 3rd Embodiment.
- FIG. 1 shows a schematic configuration of a price determination system 100 according to the first embodiment.
- the pricing system 100 determines a price for a product or service based on the internal state of a person (also referred to as a “subject”) who receives or receives the product or service (service).
- the "price” here is not limited to the amount actually paid, and at least a portion thereof may be replaced by points, virtual currency, discount coupons, or the like.
- the price determination system 100 mainly includes a price determination device 1, an input device 2, an output device 3, a storage device 4, and a sensor 5.
- the price determination device 1 estimates the subject's inner state, and determines the price of the product or service based on the estimated result of the inner state.
- the "price relating to the goods or services” may be the amount payable by the subject who received the goods or services, and the amount to be paid to the reward recipient who receives the remuneration for the services provided to the subject. may be the amount of remuneration.
- the price determination device 1 performs data communication with the input device 2, the output device 3, and the sensor 5 via a communication network or by direct wireless or wired communication.
- the pricing device 1 receives an input signal “S 1 ” supplied from the input device 2 , a sensor signal “S 3 ” supplied from the sensor 5 and various information stored in the storage device 4 .
- the input signal S1 and the sensor signal S3 are used to generate subjective or objective observation (measurement) information (also referred to as "observation information”) of the subject.
- the input device 2 is an interface that accepts user input (manual input) of information about each subject.
- the user who inputs information using the input device 2 may be the subject himself/herself, or may be a person who manages the activity of the subject.
- the input device 2 may be, for example, various user input interfaces such as a touch panel, buttons, keyboard, mouse, and voice input device.
- the input device 2 supplies an input signal S1 generated based on user's input to the price determination device 1 .
- the output device 3 displays predetermined information and/or outputs sound based on the output control signal S2 supplied from the price determination device 1 .
- the output device 3 includes, for example, a display device such as a display, a virtual (augmented) reality terminal or a projector, and a sound output device such as a speaker.
- the sensor 5 measures the subject's biological signal and the like, and supplies the measured biological signal and the like to the price determination device 1 as a sensor signal S3.
- the sensor signal S3 is an arbitrary biological signal such as the subject's heartbeat, brain wave, pulse wave, perspiration (electrodermal activity), hormone secretion, cerebral blood flow, blood pressure, body temperature, myoelectricity, respiration rate, acceleration, etc. It may be a signal (including vital information).
- the sensor 5 may be a device that analyzes blood collected from a subject and outputs a sensor signal S3 indicating the analysis result.
- the senor 5 may be a wearable terminal worn by the subject, a camera that photographs the subject, a microphone that generates an audio signal of the subject's speech, or the like.
- a terminal such as a computer or a smartphone may be used.
- the wearable terminal described above includes, for example, a GNSS (global navigation satellite system) receiver, an acceleration sensor, and other sensors that detect biological signals, and outputs the output signal of each of these sensors as a sensor signal S3.
- the sensor 5 may supply information corresponding to the operation amount of a personal computer, a smartphone, or the like to the price determination device 1 as the sensor signal S3.
- the sensor 5 may output a sensor signal S3 representing biometric data (including sleep time) from the subject while the subject is sleeping.
- the storage device 4 is a memory that stores various kinds of information necessary for price determination processing by the price determination device 1 and the like.
- the storage device 4 may be an external storage device such as a hard disk connected to or built in the price determination device 1, or may be a storage medium such as a flash memory.
- the storage device 4 may be a server device that performs data communication with the price determination device 1 .
- the storage device 4 may be composed of a plurality of devices.
- the storage device 4 functionally has an observation information storage section 40 and an inner surface state storage section 41 .
- the observation information storage unit 40 stores observation information that is subjective subject information based on the input signal S1 or objective subject information based on the sensor signal S3.
- the sensor signal S3 itself may be treated as the observation information, and the feature amount (including indices representing facial expressions, emotions, etc. analyzed from image or audio data) calculated based on the sensor signal S3 is the observation information. may be treated.
- the observation information may also include questionnaire information based on the input signal S1 or diagnostic results such as personality based on the information. Note that the observation information is stored in the observation information storage unit 40 in association with, for example, the identification information (subject ID) of the subject to be observed, the observation date and time information, and the like.
- the inner state storage unit 41 stores the estimation result of the subject's inner state estimated from the observation information.
- the estimation results of the inner state are, for example, information indicating good or bad mood, information indicating health level, information indicating degree of stress, information regarding degree of anxiety, information regarding degree of pleasure, and degree of happiness.
- information about the degree of fun information about the degree of satisfaction, information about the degree of activity, information about comfort/discomfort, information about comfort, or any combination thereof.
- These pieces of information may be indicators representing binary values, or indicators representing multiple levels.
- the estimation result of the inner state is stored in the inner state storage unit 41 in association with, for example, the identification information of the target person who is the person to be estimated and the date and time information corresponding to the estimated inner state.
- the storage device 4 is not limited to the above example, and may store various information necessary for the processing executed by the price determination device 1.
- the storage device 4 may store in advance information on an inner state estimation model for estimating the inner state from observation information.
- the inner state estimation model may be a formula that outputs the value of the inner state index when observation information is input, or may be a lookup table, based on machine learning such as deep learning. It may be a trained learning model.
- the inner state estimation model is a learning model based on a neural network such as a convolutional neural network
- the storage device 4 stores the layer structure, the neuron structure of each layer, the number and size of filters in each layer, and each element of each filter. information of various parameters such as the weight of .
- the configuration of the price determination system 100 shown in FIG. 1 is an example, and various modifications may be made to the configuration.
- the input device 2 and the output device 3 may be integrally configured.
- the input device 2 and the output device 3 may be configured as a tablet terminal integrated with or separate from the price determination device 1 .
- the input device 2 and the sensor 5 may be configured integrally.
- the price determination device 1 may be composed of a plurality of devices. In this case, the plurality of devices constituting the price determination device 1 exchange information necessary for executing pre-assigned processing among the plurality of devices. In this case, the price determination device 1 functions as a price determination system.
- FIG. 2 shows the hardware configuration of the price determination device 1. As shown in FIG.
- the price determination device 1 includes a processor 11, a memory 12, and an interface 13 as hardware. Processor 11 , memory 12 and interface 13 are connected via data bus 90 .
- the processor 11 functions as a controller (arithmetic device) that controls the entire pricing apparatus 1 by executing programs stored in the memory 12 .
- the processor 11 is, for example, a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), or a TPU (Tensor Processing Unit).
- Processor 11 may be composed of a plurality of processors.
- Processor 11 is an example of a computer.
- the memory 12 is composed of various volatile and nonvolatile memories such as RAM (Random Access Memory), ROM (Read Only Memory), and flash memory. Also, the memory 12 stores a program for executing the process executed by the price determination device 1 . Note that part of the information stored in the memory 12 may be stored in one or more external storage devices (including the storage device 4) that can communicate with the price determination device 1, and may be detachable from the price determination device 1. It may be stored in a flexible storage medium. Alternatively, the memory 12 may store at least part of the information stored by the storage device 4 .
- the interface 13 is an interface for electrically connecting the price determination device 1 and other devices.
- These interfaces may be wireless interfaces such as network adapters for wirelessly transmitting and receiving data to and from other devices, or hardware interfaces for connecting to other devices via cables or the like.
- pricing device 1 may include at least one of input device 2 or output device 3 .
- the price determination device 1 may be connected to or built in a sound output device such as a speaker.
- FIG. 3 is an example of functional blocks of the price determination device 1 .
- the price determination device 1 estimates the internal state of a subject who receives (or has received) a product or service, and determines the price of the product or service based on the estimated internal state.
- the processor 11 of the price determination device 1 functionally includes an observation information acquisition unit 15 , an internal state estimation unit 16 , a price determination unit 17 and an output control unit 18 .
- the blocks that exchange data are connected by solid lines, but the combinations of blocks that exchange data are not limited to those shown in FIG. The same applies to other functional block diagrams to be described later.
- the observation information acquisition unit 15 acquires the observation information of the subject based on the input signal S1 and the sensor signal S3, and stores the acquired observation information in the observation information storage unit 40.
- the observation information acquisition unit 15 may acquire the sensor signal S3 as observation information, and the feature amount calculated based on the sensor signal S3 (expression, emotion, or etc.) may be acquired as observation information. Further, the observation information acquisition unit 15 may acquire, as observation information, questionnaire information based on the input signal S1 or diagnosis results such as personality based on the information.
- the inner state estimation unit 16 estimates the subject's inner state. In this case, the inner state estimation unit 16 estimates the inner state of the subject based on the observation information of the subject stored in the observation information storage unit 40, and stores the estimation result of the inner state in the inner state storage unit 41. do. In this case, the inner state estimating unit 16 determines whether the mood is good or bad, health level, stress level (stress value), anxiety level (anxiety level), pleasure level, joy level, fun level, satisfaction Any index of the inner state such as the degree of satisfaction (satisfaction), the degree of activity (activity), the degree of pleasure/discomfort (comfort), and the degree of comfort is calculated.
- the inner state estimation unit 16 determines whether the mood is good or bad, health level, stress level (stress value), anxiety level (anxiety level), pleasure level, joy level, fun level, satisfaction Any index of the inner state such as the degree of satisfaction (satisfaction), the degree of activity (activity), the degree of pleasure/discomfort (comfort), and the degree
- the inner state estimating unit 16 calculates an index of the inner state using observation information having a correlation with the estimated inner state.
- the inner state estimating unit 16 inputs the above observation information to an inner state estimating model whose parameters are stored in advance in the storage device 4, for example, so that the inner state estimation result output by the model (i.e. internal state index).
- the internal state estimating unit 16 uses any information correlated with stress (e.g., biological information such as heartbeat, perspiration, skin temperature, facial expression/emotional information recognized from an image or voice, (questionnaire results, personality diagnosis results, operation logs, etc.) is extracted from the observation information storage unit 40.
- stress e.g., biological information such as heartbeat, perspiration, skin temperature, facial expression/emotional information recognized from an image or voice, (questionnaire results, personality diagnosis results, operation logs, etc.
- Non-Patent Documents 1 to 3 disclose methods for estimating or predicting daily mood, health level, or stress from the amount of perspiration, acceleration, and the like.
- the price determination unit 17 determines the price of the product or service based on the estimation result of the subject's inner state generated by the inner state estimation unit 16. In this case, the price determination unit 17 sets the price higher as the degree of positivity of the inner state indicated by the estimation result of the inner state is higher. In this case, the price determination unit 17 may recognize the degree of positivity from any index of the inner state described above. For example, with respect to indexes such as feeling good or bad, health, satisfaction, comfort, and comfort, the price determination unit 17 considers that the higher the value of these indexes, the higher the degree of positivity. In addition, the price determination unit 17 considers that the higher the value of the index such as the stress value and the degree of anxiety, the lower the degree of positivity. A price determination method by the price determination unit 17 will be described later. The price determination unit 17 supplies information on the determined price to the output control unit 18 .
- the output control unit 18 generates an output control signal S2 related to the price determined by the price determination unit 17, and supplies the output control signal S2 to the output device 3 via the interface 13, so that the price determined by the price determination unit 17 is
- the output device 3 is made to output (display or output sound) the information about the price.
- the output control unit 18 may cause the storage device 4 or the like to store information about the price determined by the price determination unit 17, and the payment for the target product or service may be performed. You may transmit to a system etc.
- FPGA Field-Programmable Gate Array
- each component may be configured by an ASSP (Application Specific Standard Produce), an ASIC (Application Specific Integrated Circuit), or a quantum processor (quantum computer control chip).
- ASSP Application Specific Standard Produce
- ASIC Application Specific Integrated Circuit
- quantum processor quantum computer control chip
- Price determination processing a specific example of price determination processing corresponding to processing executed by the price determination unit 17 will be described.
- types of price determination processing there are a "fund split type”, a “general consensus price fluctuation type”, and an “individually acceptable price fluctuation type”.
- resource split type refers to the amount of remuneration to each remuneration recipient based on the internal state of the target person who receives the service provided by the remuneration recipient when a certain resource is distributed to multiple remuneration recipients.
- ⁇ price fluctuation type based on general consensus'' is a price determination mode in which a uniform price for a product or service is determined based on the inner states of a plurality of subjects who receive the same product or service.
- individually acceptable price fluctuation type is a price determination mode in which the price of the product or service to be paid by the target person is individually determined based on the internal state of the target person who receives the product or service.
- “General consensus price fluctuation type” and “individually acceptable price fluctuation type” are based on the target person's internal state for goods or services provided (or provided) to the target person. They are common in determining the amount to be paid.
- Resource split type In the “source resource split type”, when the pricing device 1 distributes the source of remuneration to a plurality of remuneration recipients, The amount of reward (remuneration amount) for each reward recipient is determined based on the internal state.
- the "fund split type” price determination method is preferably applied in the price determination of deferred payment products or services.
- FIG. 4 is a diagram showing an overview of the "capital split type" price determination method. Specifically, FIG. 4 shows the average degree of satisfaction and the amount of compensation from the target for each of the compensation recipients A to F when the original capital of 1,000,000 yen is distributed.
- the "average degree of satisfaction” indicates the average degree of satisfaction based on the inner state immediately after the service or during the service period of the subject who received the service in which the remuneration recipients A to F are involved.
- the price determination device 1 estimates, for example, the degree of satisfaction representing the degree of satisfaction of the subject who received the service from the reward recipient as an internal state, and for each reward recipient, Aggregate the satisfaction of the target person.
- the price determination device 1 calculates the average value of the target person's degree of satisfaction (average degree of satisfaction) for each remuneration recipient as the aggregated result. Then, the price determination device 1 increases the amount of remuneration for a remuneration recipient with a higher average degree of satisfaction.
- the price determination device 1 determines the remuneration amount of the remuneration recipient so as to make the average satisfaction and the remuneration amount proportional.
- the price determination device 1 may total the number for each level of satisfaction and determine the remuneration amount based on the total result. For example, for a capital of 1 million yen, satisfaction level "5" is “400,000 yen”, satisfaction level "4" is “300,000 yen”, satisfaction level is "3", “200,000 yen”, satisfaction level is "2". , and there are 20 subjects with a satisfaction level of "2" to "5".
- the amount of remuneration for other remuneration recipients is determined by a similar calculation procedure.
- the price determination device 1 distributes the reward for the service provided to the target person based on the internal state of the target person who received the product or service. determine the amount of rewards for reward recipients who receive More specifically, the price determination device 1 obtains the estimation result of the inner state of the subject who received the service from each of the plurality of reward recipients, and calculates the estimation result of the inner state of each of the plurality of reward recipients. Aggregate and determine the amount of compensation for each of the plurality of compensation recipients based on the results of the aggregation. As a result, the price determination device 1 can appropriately determine the amount of remuneration to be paid to the remuneration recipient to whom the remuneration for the service is distributed, according to the degree of satisfaction of the target person who received the service.
- the price determination device 1 analyzes the facial expression of the target person (spectator in this case) from an image captured by a camera installed at the place where each reward recipient performs, to estimate the satisfaction level of a person.
- the reward recipients may, for example, perform at the same venue at different times, or may perform at different venues at the same or different times.
- the price determination device 1 estimates the inner state of the audience during the performance period of each reward recipient, based on the images generated by the cameras that photograph the audience provided at the venue.
- the price determination device 1 calculates the inner state of the audience during the performance period of each reward recipient based on the image generated by the camera that captures the audience installed at the venue where each reward recipient performs. Estimate the state. In this case, each spectator (ie, target audience) may watch the performance of all reward recipients, or may watch the performance of some reward recipients.
- the price determination device 1 may estimate the degree of satisfaction of each spectator based on audio data obtained from a microphone. ) may be used to estimate the degree of satisfaction of each spectator. Further, the price determination device 1 may calculate an arbitrary inner state index such as a stress value, a comfort level, an activity level, or a feeling of well-being as an inner state estimation result instead of the satisfaction level.
- examples of application of the capital split type are not limited to those who perform performances such as street performers as reward recipients.
- the source of lump-sum payments such as bonuses is fixed, and when the source is distributed to the multiple employees, the price determination device 1 receives A lump-sum payment may be determined based on the estimation result of the estimated internal state.
- the price determination device 1 calculates the average satisfaction level of the customer in charge for each employee, and the higher the average satisfaction level, the higher the lump-sum payment that the employee gets. do more As a result, the price determination device 1 can appropriately and fairly determine the lump sum amount for each employee according to customer satisfaction.
- FIG. 5(A) shows the price transition in the first mode of the "overall consensus price fluctuation type”
- FIG. 5(B) shows the price transition in the second mode of the "overall consensus price fluctuation type”. show.
- the price determination device 1 determines that the average value of the index of the inner state of the target person who has received the target product or service (referred to as the "average inner index value") is The higher the value, the closer the price (consideration) for the target product or service is to the standard price, which is the regular price (standard price).
- the larger the inner state index the more positive the inner state.
- the inner state index may be any index that expresses, for example, satisfaction, comfort/discomfort, comfort, fun, happiness, good or bad mood, and the like.
- the price determination device 1 sets the price (consideration) for the target product or service as the reference price when the internal index average value is equal to or greater than the predetermined threshold value "TH1".
- the reference price is provided as the maximum price (upper limit) for the target product or service.
- the price determination device 1 sets the price of the target product or service to , set the price lower than the reference price. Then, when the internal index average value is less than the threshold TH1, the price determination device 1 lowers the price of the target product or service as the internal index average value is lower.
- the reference price is set as the minimum price (lower limit) for the target product or service, and the price determination device 1 determines that the internal index average value is the threshold value "TH2". If the above is the case, the price (consideration) of the target product or service is set at a price equal to or higher than the reference price. Then, when the internal index average value is equal to or greater than the threshold TH2, the price determination device 1 increases the price (consideration) of the target product or service as the internal index average value increases.
- the ⁇ Price Fluctuation Based on Overall Consensus'' pricing method is suitable for, for example, setting prices at the initial stage of service provision.
- it is suitably applied to a service form in which the price of the service approaches the regular price as the target users start using the service at a lower price, and the higher the overall satisfaction level is.
- the “price fluctuation type of general consensus” price determination method is also suitably used for due diligence of venture capital. For example, when a startup company makes a presentation in front of a plurality of investors, the price determination device 1 determines the investment price for the startup company that made the presentation based on the results of estimating the internal states of these investors. .
- the price determination device 1 may determine the price of the target product or service without calculating the internal index average value. For example, in this case, instead of the example of FIG. 5(A), the price determination device 1 determines the price of the target product or service when more than half of the target users have an inner state index equal to or greater than the threshold TH1. is a reference price, and when the number of subjects whose inner state index is equal to or higher than the threshold TH1 is less than the majority, the price of the target product or service may be set to a price lower than the reference price. Similarly, instead of the example of FIG. 5(B), the price determination device 1 sets the price of the target product or service as a reference when more than half of the target users have an inner state index less than the threshold TH2.
- the price of the target product or service may be set higher than the reference price. Further, the price determination device 1 may aggregate the index of the internal state for each level and determine the price of the target product or service based on the aggregation result. In this case, the price determination device 1 refers to a predetermined formula or lookup table based on the ratio of each level of the internal state index to determine the price of the target product or service.
- the price determination device 1 does not need to set a threshold for the internal state index for determining the upper limit or lower limit of the price of the target product or service.
- the price determination device 1 for example, refers to a predetermined formula or lookup table in which the internal index average value and the price have a positive correlation, and determines the price of the target product or service from the internal index average value. .
- the price determination device 1 may determine the price for each store based on the results of estimating the internal state of the customer (target person) for each store. In this case, the price determination device 1 determines the price (for example, tip, service charge, or additional amount from the standard price) in the next month at the store based on the estimated result of the customer's inner state for each store in a certain month. to decide. In this case, for example, the higher the customer's inner index average value for each store in a certain month, the higher the price in the next month at that store.
- the price determination device 1 determines whether the product or service is available based on the internal states of a plurality of subjects who have received the product or service. determine the price. Therefore, the “consensus price fluctuation type” price determination method is preferably applied in the price determination of deferred payment products or services.
- the price determination device 1 determines whether the product or service is provided based on the results of estimation of the internal state of the subject who receives or has received the product or service. or determine the price of the service on a case-by-case basis.
- FIG. 6(A) shows the price transition in the first mode of "individually satisfied price fluctuation type”
- FIG. 6(B) shows the price transition in the second mode of "individually satisfied price fluctuation type”. show.
- the price determination device 1 calculates the price (consideration) paid by the target person for the target product or service as an index of the target individual's internal state ("individual internal index ) is closer to the standard price, which is the regular price (standard price). Then, the price determination device 1 sets the price (consideration) paid by the target person for the target product or service as the reference price when the individual inner face index is equal to or greater than the predetermined threshold "TH3".
- the personal inner index may be any index representing, for example, satisfaction, comfort, comfort, interest, happiness, good or bad mood, and the like.
- the reference price is the lowest price for the target product or service
- the price determination device 1 determines that the target product
- the price (consideration) paid by the target person for the service is set higher than the standard price. Then, when the personal inner face index becomes larger than the threshold TH4, the higher the personal inner face index, the higher the price (consideration) paid by the target person for the target product or service.
- the price determination device 1 uses an individual inner state index and an inner state index of a plurality of people who are a population to receive or receive the same product or service (also referred to as a "population inner state index"). ) should be calculated based on the comparison result.
- the price determination device 1 increases the price that the subject pays for the product or service as the individual inner face index is relatively higher than the population inner face index.
- the price determination device 1 increases the reference price by a predetermined amount so that the individual inner face index is higher than the population inner face index. If the price is lower than the predetermined threshold, the reference price is reduced by a predetermined amount.
- the price determination device 1 determines the price ( consideration).
- the above-described "price fluctuation type that satisfies individuals" is suitable for, for example, flea market sites where price negotiation is possible.
- the price determination device 1 determines the price of the product or service by considering the customer's inner state in addition to the price desired by the seller or the customer. In this case, the price determination device 1 increases the amount of price reduction from the regular price, for example, as the internal state of the target customer is negative. In another example, the price determination device 1 determines the amount of tips for hotels, restaurants, etc., or the nomination fee for instructors, coaches, beauticians, etc., based on the estimated result of the internal state of the target customer. good too. In this case, the pricing apparatus 1 increases the amount of tip or nomination fee as the internal state of the target customer is positive.
- the "individually acceptable price fluctuation type" is also suitable for determining the price of goods or services to be provided to customers who line up to receive goods or services.
- the price determination device 1 calculates an individual inner face index based on each customer's facial expression from an image of the customers lined up in the store, and each customer pays for the product or service based on the individual inner face index. determine the price.
- the price determination device 1 for example, lowers the price paid by the customer for the product or service provided at the store as the personal inner face index is lower (ie, negative).
- the price determination device 1 can perform price setting that favorably alleviates the dissatisfaction of customers who line up to receive the product or service. Therefore, in this aspect, it is expected that complaints from customers who are in a bad mood due to queuing will be reduced.
- price determination device 1 does not correspond to any of the "fund split type”, “general consensus price fluctuation type”, and “individually satisfied price fluctuation type”, but the price determination device 1 does Based on this, prices may be determined for goods or services provided or provided.
- FIG. 7 is an example of a flow chart executed by the price determination device 1 in the first embodiment.
- the price determination device 1 determines the person receiving the product or service (while receiving the service). (including persons immediately after receiving the provision) is acquired, and the acquired observation information is stored in the observation information storage unit 40 (step S11).
- the price determination device 1 estimates the inner state of the person whose observation information was observed (step S12).
- the price determination device 1 uses an arbitrary inner state estimation model (including calculation formulas and lookup tables) stored in the storage device 4 or the like to calculate an index representing the inner state from observation information.
- the price determination device 1 determines the price based on the estimation result of the internal state estimated in step S12 (step S13). In this case, the price determination device 1, for example, determines the price of the product or service provided (or received) by the person whose inner state was estimated in step S12.
- the price determination device 1 outputs the determined price (step S14).
- the price determination device 1 may cause the output device 3 to output (display or output sound) the information regarding the price determined in step S13, and send the information regarding the price to the accounting system or the like that performs payment for the target product or service. You may send information.
- FIG. 8 shows a schematic configuration of a price determination system 100A in the second embodiment.
- a price determination system 100A according to the second embodiment is a server-client model system, and a price determination device 1A functioning as a server performs the processing of the price determination device 1 in the first embodiment.
- symbol is attached suitably, and the description is abbreviate
- the price determination system 100A mainly has a price determination device 1A functioning as a server, a storage device 4, and a terminal device 8 functioning as a client.
- the price determination device 1A and the terminal device 8 perform data communication via the network 7.
- the terminal device 8 is a terminal used for electronic commerce by a person (user) who receives the provision of goods or services, and has an input function, a display function, and a communication function. functions as the input device 2 and the output device 3 shown in FIG.
- the terminal device 8 may be, for example, a personal computer, a tablet terminal such as a smartphone, or a PDA (Personal Digital Assistant).
- the terminal device 8 is electrically connected to a sensor 5 such as a wearable sensor worn by the user, and the subject's biosignal and the like output by the sensor 5 (that is, information corresponding to the sensor signal S3 in FIG. 1), It is transmitted to the price determination device 1A.
- the terminal device 8 accepts user input regarding answers to questionnaires, and transmits information generated by the user input (information corresponding to the input signal S1 in FIG. 1) to the price determination device 1A.
- the price determination device 1A has the same hardware configuration as the price determination device 1 shown in FIG. 2, and the processor 11 of the price determination device 1A has the functional blocks shown in FIG.
- the price determination device 1A receives information corresponding to the input signal S1 and the sensor signal S3 in FIG. 1 from the terminal device 8 via the network 7, and executes price determination processing. Also, the price determination device 1A transmits an output signal for outputting information about the determined price to the terminal device 8 via the network 7 .
- the price of the product or service that the user receives (or received) is appropriately adjusted according to the user's inner state. can decide.
- FIG. 9 is a block diagram of the price determination device 1X in the third embodiment.
- the price determination device 1X mainly has internal state acquisition means 16X and price determination means 17X. Note that the price determination device 1X may be composed of a plurality of devices.
- the inner state acquisition means 16X acquires the estimation result of the subject's inner state.
- the internal state acquisition means 16X may acquire the estimation result of the internal state by estimating the internal state from the subject's biological signals, etc. You may acquire the estimation result of an inner surface state.
- the inner state acquiring means 16X can be, for example, the inner state estimating section 16 in the first embodiment (including modifications; the same applies hereinafter) or the second embodiment.
- the price determination means 17X determines the price of the product or service provided to the subject based on the estimated result of the internal state.
- the price determination means 17X can be, for example, the price determination unit 17 in the first embodiment or the second embodiment.
- FIG. 10 is an example of a flowchart executed by the price determination device 1X in the third embodiment.
- the inner state obtaining means 16X obtains the estimation result of the subject's inner state (step S21).
- the price determination means 17X determines the price of the product or service provided to the subject based on the estimated result of the inner state (step S22).
- the price determination device 1X preferably sets the price of the product or service provided to the target person to an appropriate price for the target person, based on the result of estimating the inner state of the target person. can decide.
- Non-transitory computer readable media include various types of tangible storage media.
- Examples of non-transitory computer-readable media include magnetic storage media (e.g., floppy disks, magnetic tapes, hard disk drives), magneto-optical storage media (e.g., magneto-optical discs), CD-ROMs (Read Only Memory), CD-Rs, CD-R/W, semiconductor memory (eg mask ROM, PROM (Programmable ROM), EPROM (Erasable PROM), flash ROM, RAM (Random Access Memory)).
- the program may also be delivered to the computer on various types of transitory computer readable medium.
- Examples of transitory computer-readable media include electrical signals, optical signals, and electromagnetic waves.
- Transitory computer-readable media can deliver the program to the computer via wired channels, such as wires and optical fibers, or wireless channels.
- the internal state acquisition means acquires an estimation result of the internal state of the subject who received the service from each of the plurality of reward recipients
- the price determination means aggregates the estimation results of the inner state for each of the plurality of reward recipients, and determines the amount of compensation for each of the plurality of reward recipients based on the aggregated result.
- the pricing device according to 2.
- the price determination device The price determination device according to supplementary note 1, wherein the price determination means determines an amount to be paid by the target person for the product or service as the price.
- the internal state acquisition means acquires estimation results of the internal states of the plurality of subjects, The price determination according to appendix 4, wherein the price determination means determines the uniform price for the goods or services commonly provided to the plurality of subjects based on the estimation result of the inner state.
- Device. [Appendix 6] The internal state acquisition means acquires estimation results of the internal states of the plurality of subjects, The price determination means individually determines the price for each of the plurality of subjects for goods or services commonly provided to the plurality of subjects based on the estimation result of the inner state.
- the pricing device according to appendix 4.
- the target person is a customer lined up in a store, The internal state acquisition means acquires an estimation result of the internal state of the customer, 7.
- the price determination device determines the price to be paid by the customer at the store based on the estimation result of the internal state.
- Appendix 8 8. The price determination device according to any one of appendices 1 to 7, wherein the price determination means increases the price as the degree of positivity of the inner state indicated by the estimation result of the inner state increases.
- Appendix 9 9. The price determination device according to appendix 8, wherein the price determination means sets at least one of an upper limit and a lower limit of the price.
- [Appendix 11] the computer Acquire the estimation result of the subject's inner state, Determining a price for a product or service provided to the subject based on the estimation result of the inner state; Pricing method.
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Abstract
Description
対象者の内面状態の推定結果を取得する内面状態取得手段と、
前記内面状態の推定結果に基づき、前記対象者が提供を受けた商品又はサービスに関する価格を決定する価格決定手段と、
を有する価格決定装置である。
複数の対象者の内面状態の推定結果を取得する内面状態取得手段と、
前記内面状態の推定結果に基づき、前記複数の対象者が提供を受ける又は受けた商品又はサービスに関する価格を決定する価格決定手段と、
を有する価格決定装置である。
コンピュータが、
対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、前記対象者が提供を受けた商品又はサービスに関する価格を決定する、
価格決定方法である。
コンピュータが、
複数の対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、前記複数の対象者が提供を受ける又は受けた商品又はサービスに関する価格を決定する、
価格決定方法である。
対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、前記対象者が提供を受けた商品又はサービスに関する価格を決定する処理をコンピュータに実行させるプログラムが格納された記憶媒体である。
複数の対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、前記複数の対象者が提供を受ける又は受けた商品又はサービスに関する価格を決定する処理をコンピュータに実行させるプログラムが格納された記憶媒体である。
(1)システム構成
図1は、第1実施形態に係る価格決定システム100の概略構成を示す。価格決定システム100は、商品又はサービス(役務)の提供を受ける又は受けた者(「対象者」とも呼ぶ。)の内面状態に基づいて商品又はサービスに関する価格を決定する。ここでの「価格」は、実際に支払われる額とは限らず、少なくとも一部がポイント、仮想通貨又は割引券等により代替されてもよい。
図2は、価格決定装置1のハードウェア構成を示す。価格決定装置1は、ハードウェアとして、プロセッサ11と、メモリ12と、インターフェース13とを含む。プロセッサ11、メモリ12及びインターフェース13は、データバス90を介して接続されている。
図3は、価格決定装置1の機能ブロックの一例である。価格決定装置1は、商品又はサービスの提供を受ける(又は受けた)対象者の内面状態を推定し、内面状態の推定結果に基づき、商品又はサービスに関する価格を決定する。価格決定装置1のプロセッサ11は、機能的には、観測情報取得部15と、内面状態推定部16と、価格決定部17と、出力制御部18とを有する。なお、図3では、データの授受が行われるブロック同士を実線により結んでいるが、データの授受が行われるブロックの組合せは図3に限定されない。後述する他の機能ブロックの図においても同様である。
次に、価格決定部17が実行する処理に相当する価格決定処理の具体例について説明する。価格決定処理の類型として、「原資分割型」、「全体総意の価格変動型」、「個人納得の価格変動型」が存在する。
「原資分割型」では、価格決定装置1は、報酬の原資を複数の報酬受領者に対して分配する場合に、報酬受領者によるサービスの提供を受ける対象者の内面状態に基づき各報酬受領者への報酬額(報酬額)を決定する。「原資分割型」の価格決定方法は、後払い方式の商品又はサービスの価格決定において好適に適用される。
40万円×(4/20)+30万円×(8/20)+20万×(4/20)=24万円
となる。他の報酬受領者についても同様の計算手順により報酬額が定まる。
「全体総意の価格変動型」では、価格決定装置1は、同一商品又はサービスの提供を受ける複数の対象者の内面状態に基づき、当該商品又はサービスに対する一律の価格を決定する。図5(A)は、「全体総意の価格変動型」の第1態様における価格の推移を示し、図5(B)は、「全体総意の価格変動型」の第2態様における価格の推移を示す。
「個人納得の価格変動型」では、価格決定装置1は、商品又はサービスの提供を受ける又は受けた対象者の内面状態の推定結果に基づき、当該商品又はサービスの価格を、対象者ごとに個別に決定する。図6(A)は、「個人納得の価格変動型」の第1態様における価格の推移を示し、図6(B)は、「個人納得の価格変動型」の第2態様における価格の推移を示す。
図7は、第1実施形態において価格決定装置1が実行するフローチャートの一例である。
図8は、第2実施形態における価格決定システム100Aの概略構成を示す。第2実施形態に係る価格決定システム100Aは、サーバクライアントモデルのシステムであり、サーバ装置として機能する価格決定装置1Aが第1実施形態における価格決定装置1の処理を行う。以後では、第1実施形態と同一構成要素については、適宜同一符号を付し、その説明を省略する。
図9は、第3実施形態における価格決定装置1Xのブロック図である。価格決定装置1Xは、主に、内面状態取得手段16Xと、価格決定手段17Xとを有する。なお、価格決定装置1Xは、複数の装置により構成されてもよい。
対象者の内面状態の推定結果を取得する内面状態取得手段と、
前記内面状態の推定結果に基づき、前記対象者が提供を受けた商品又はサービスに関する価格を決定する価格決定手段と、
を有する価格決定装置。
[付記2]
前記価格決定手段は、前記内面状態の推定結果に基づき、前記対象者が提供を受けたサービスに関する報酬を受ける報酬受領者への報酬額を、前記価格として決定する、付記1に記載の価格決定装置。
[付記3]
原資を複数の前記報酬受領者に対して前記報酬として分配する場合において、
前記内面状態取得手段は、前記複数の報酬受領者から夫々サービスの提供を受けた対象者の内面状態の推定結果を取得し、
前記価格決定手段は、前記複数の報酬受領者の各々に対する前記内面状態の推定結果の集計を行い、当該集計の結果に基づき前記複数の報酬受領者の夫々への前記報酬額を決定する、付記2に記載の価格決定装置。
[付記4]
前記価格決定手段は、前記価格として、前記商品又はサービスに対して前記対象者が支払う額を決定する、付記1に記載の価格決定装置。
[付記5]
前記内面状態取得手段は、複数の前記対象者の内面状態の推定結果を取得し、
前記価格決定手段は、当該内面状態の推定結果に基づき、前記複数の対象者が共通して提供を受けた商品又はサービスに対して一律となる前記価格を決定する、付記4に記載の価格決定装置。
[付記6]
前記内面状態取得手段は、複数の前記対象者の内面状態の推定結果を取得し、
前記価格決定手段は、当該内面状態の推定結果に基づき、前記複数の対象者が共通して提供を受けた商品又はサービスに対し、前記複数の対象者の各々に対して個別に前記価格を決定する、付記4に記載の価格決定装置。
[付記7]
前記対象者は、店舗に並ぶ顧客であり、
前記内面状態取得手段は、前記顧客の内面状態の推定結果を取得し、
前記価格決定手段は、前記内面状態の推定結果に基づき、前記店舗において前記顧客が支払う前記価格を決定する、付記4または6に記載の価格決定装置。
[付記8]
前記価格決定手段は、前記内面状態の推定結果が示す前記内面状態のポジティブさの度合いが高いほど、前記価格を高くする、付記1~7のいずれか一項に記載の価格決定装置。
[付記9]
前記価格決定手段は、前記価格の上限又は下限の少なくとも一方を設定する、付記8に記載の価格決定装置。
[付記10]
複数の対象者の内面状態の推定結果を取得する内面状態取得手段と、
前記内面状態の推定結果に基づき、前記複数の対象者が提供を受ける又は受けた商品又はサービスに関する価格を決定する価格決定手段と、
を有する価格決定装置。
[付記11]
コンピュータが、
対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、前記対象者が提供を受けた商品又はサービスに関する価格を決定する、
価格決定方法。
[付記12]
対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、前記対象者が提供を受けた商品又はサービスに関する価格を決定する処理をコンピュータに実行させるプログラムが格納された記憶媒体。
[付記13]
コンピュータが、
複数の対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、商品又はサービスに関する価格を決定する、
価格決定方法。
[付記14]
複数の対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、商品又はサービスに関する価格を決定する処理をコンピュータに実行させるプログラムが格納された記憶媒体。
2 入力装置
3 出力装置
4 記憶装置
5 センサ
8 端末装置
100、100A 価格決定システム
Claims (14)
- 対象者の内面状態の推定結果を取得する内面状態取得手段と、
前記内面状態の推定結果に基づき、前記対象者が提供を受けた商品又はサービスに関する価格を決定する価格決定手段と、
を有する価格決定装置。 - 前記価格決定手段は、前記内面状態の推定結果に基づき、前記対象者が提供を受けたサービスに関する報酬を受ける報酬受領者への報酬額を、前記価格として決定する、請求項1に記載の価格決定装置。
- 原資を複数の前記報酬受領者に対して前記報酬として分配する場合において、
前記内面状態取得手段は、前記複数の報酬受領者から夫々サービスの提供を受けた対象者の内面状態の推定結果を取得し、
前記価格決定手段は、前記複数の報酬受領者の各々に対する前記内面状態の推定結果の集計を行い、当該集計の結果に基づき前記複数の報酬受領者の夫々への前記報酬額を決定する、請求項2に記載の価格決定装置。 - 前記価格決定手段は、前記価格として、前記商品又はサービスに対して前記対象者が支払う額を決定する、請求項1に記載の価格決定装置。
- 前記内面状態取得手段は、複数の前記対象者の内面状態の推定結果を取得し、
前記価格決定手段は、当該内面状態の推定結果に基づき、前記複数の対象者が共通して提供を受けた商品又はサービスに対して一律となる前記価格を決定する、請求項4に記載の価格決定装置。 - 前記内面状態取得手段は、複数の前記対象者の内面状態の推定結果を取得し、
前記価格決定手段は、当該内面状態の推定結果に基づき、前記複数の対象者が共通して提供を受けた商品又はサービスに対し、前記複数の対象者の各々に対して個別に前記価格を決定する、請求項4に記載の価格決定装置。 - 前記対象者は、店舗に並ぶ顧客であり、
前記内面状態取得手段は、前記顧客の内面状態の推定結果を取得し、
前記価格決定手段は、前記内面状態の推定結果に基づき、前記店舗において前記顧客が支払う前記価格を決定する、請求項4または6に記載の価格決定装置。 - 前記価格決定手段は、前記内面状態の推定結果が示す前記内面状態のポジティブさの度合いが高いほど、前記価格を高くする、請求項1~7のいずれか一項に記載の価格決定装置。
- 前記価格決定手段は、前記価格の上限又は下限の少なくとも一方を設定する、請求項8に記載の価格決定装置。
- 複数の対象者の内面状態の推定結果を取得する内面状態取得手段と、
前記内面状態の推定結果に基づき、前記複数の対象者が提供を受ける又は受けた商品又はサービスに関する価格を決定する価格決定手段と、
を有する価格決定装置。 - コンピュータが、
対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、前記対象者が提供を受けた商品又はサービスに関する価格を決定する、
価格決定方法。 - 対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、前記対象者が提供を受けた商品又はサービスに関する価格を決定する処理をコンピュータに実行させるプログラムが格納された記憶媒体。 - コンピュータが、
複数の対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、前記複数の対象者が提供を受ける又は受けた商品又はサービスに関する価格を決定する、
価格決定方法。 - 複数の対象者の内面状態の推定結果を取得し、
前記内面状態の推定結果に基づき、前記複数の対象者が提供を受ける又は受けた商品又はサービスに関する価格を決定する処理をコンピュータに実行させるプログラムが格納された記憶媒体。
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Citations (3)
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JP2003058626A (ja) * | 2001-08-15 | 2003-02-28 | Fuji Photo Film Co Ltd | コンサルタントサーバ及びコンサルタント方法 |
JP2015130045A (ja) * | 2014-01-07 | 2015-07-16 | 日本放送協会 | 料金提示装置及び料金提示システム |
JP2021056578A (ja) * | 2019-09-27 | 2021-04-08 | Kddi株式会社 | 価格算出装置、コンピュータプログラム及び価格算出方法 |
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JP2003058626A (ja) * | 2001-08-15 | 2003-02-28 | Fuji Photo Film Co Ltd | コンサルタントサーバ及びコンサルタント方法 |
JP2015130045A (ja) * | 2014-01-07 | 2015-07-16 | 日本放送協会 | 料金提示装置及び料金提示システム |
JP2021056578A (ja) * | 2019-09-27 | 2021-04-08 | Kddi株式会社 | 価格算出装置、コンピュータプログラム及び価格算出方法 |
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