WO2022144935A1

WO2022144935A1 - Virtual system for the marketing of goods and related procedure

Info

Publication number: WO2022144935A1
Application number: PCT/IT2021/050312
Authority: WO
Inventors: Davide Milani
Original assignee: Vivogreen S.R.L.
Priority date: 2020-12-30
Filing date: 2021-10-06
Publication date: 2022-07-07

Abstract

A virtual system (1) for the marketing of material goods is described, designed to allow a user (3) to carry out a virtual purchase experience in a commercial space (2) used for the display and sale of the selected plurality of material goods by the user (3), interacting with a supplier of the plurality of material goods of a department (8) of the commercial space (2), making a direct communication with the supplier through a visual and sound transmission, asking the supplier for advice, information on quality of the plurality of material goods as if the user (3) were physically present in the commercial space (2) during the shopping experience.

Description

VIRTUAL SYSTEM FOR THE MARKETING OF GOODS AND RELATED PROCEDURE The present invention refers to a virtual system for the marketing of goods, in particular of material goods. Also the present invention refers to a process of visualization and acquisition of material goods. E-commerce platforms are known, designed to allow transactions and commercial relations mainly between companies and final consumers, where the customer can directly purchase a product or service, without going to a physical place, using electronic carts and online payment services. The goods and services offered by merchants on these e- commerce platforms are visible on an online catalog containing product characteristics, price, payment and delivery methods, the consumer can access the goods and services offered by one or more merchants, and make purchases directly through a software platform that directs the buyer to the merchant's site that deals with the requested product. Also known are e-commerce that allow the customer to use a virtual shopping cart, and to make a plurality of purchases, based on a customer database that records all transactions, customer profiles, items purchased, related information. to the payment system, and shipping addresses, providing each user with personalized information, suggesting the purchase of items based on the navigation data collected and the customer's history. But these e-commerce platforms allow any communication only textual where provided (such as chat or email) without any visual interaction and/or direct communication with the seller during the shopping experience. Physical stores equipped with a web sales service are also known, which allows the identification of products sold within the store by means of tags or other known identification systems. In particular, a system equipped with a server is known that manages the inventory of the products physically present within the commercial store, using the unique identification information of the product, the customer books or buys the product. The server equipped with a pre-purchase acceptance means acquires the information of the product booked or purchased by the customer, and identifies it by means of the electronic tag placed on the product. The disadvantage of these shops and the online service they offer is that they cannot guarantee a display of the products sold in the shop in real time, and they do not allow the customer to interact directly with the seller, asking him for information on the products he would like to buy such as if the customer was in the shop. Finally, electronic devices equipped with cameras are also known, capable of creating virutal tours of a 360-degree environment, in particular this technology is also applied to shops by providing views of the shop and the goods contained within it, but these electronic devices are not associated with online sales platforms. It is evident that there is no known system that allows a remote user to perform a shopping experience by choosing one or more commercial shops, one or more departments of commercial shops, and one or more counters of commercial shop departments, by viewing the goods on display and being able to interact and view the sellers in real time. Object of the present invention is solving the aforementioned prior art problems by providing a virtual system for the marketing of material goods. Another object of the present invention is providing a virtual system for the marketing of material goods capable of allowing a user a virtual shopping experience, interacting in real time with the suppliers of a commercial premises, remotely evaluating and choosing the material goods to be purchased, as if it were physically present in the commercial space. A further object of the present invention is providing a system capable of configuring a virtual commercial space consisting of commercial premises, and/or counters, and/or departments chosen by the user. A final object of the present invention is providing a process visualization and acquisition of material goods by means of this virtual system for the marketing of material goods. The aforesaid and other objects and advantages of the invention, as will emerge from the following description, are achieved with a virtual system for the marketing of goods such as the one described in claim 1. Also the above and other objects and advantages of the invention, which will result from the following the description, they are reached with a process of visualization and acquisition of material goods as described in claim 7. Preferred embodiments and non-trivial variants of the present invention form the subject of the dependent claims. It is understood that all attached claims form an integral part of the present description. It will be immediately obvious that innumerable variations and modifications (for example relating to shape, dimensions, arrangements and parts with equivalent functionality) can be made to what is described without departing from the scope of the invention as appears from the attached claims. The present invention will be better described by some preferred embodiments, provided by way of non-limiting example, with reference to the attached drawings, in which: - Figure 1 shows a block diagram of a first embodiment of the system according to the present invention; is - Figure 2 shows a block diagram of a second embodiment of the system according to the present invention. With reference to FIG. 1, a virtual system 1 for the marketing of a plurality of material goods, such as, for example, food goods, personal hygiene goods, or other similar items, according to the present invention, is designed to allow at least one user 3 to carry out a virtual shopping experience in at least one commercial space 2, such as, for example, a shop, or a supermarket, or other similar, used for the display and sale of the plurality of material goods and selected by the user 3, interacting with at least one supplier of the plurality of material goods of at least one department 8, such as, for example, a butchery department, a pastry department, a fruit and vegetable department, etc. of the commercial premises 2, making a direct communication with the supplier through a transmission visual and sound, asking the supplier for advice, information on the quality of the plurality of material goods as if user 3 were physically present in the commercial room iale 2 to communicate with the supplier during the shopping experience. Advantageously, the virtual system 1 for marketing the plurality of material goods includes: - at least one application program designed to allow the system 1 to execute a plurality of instructions, designed to facilitate the display by the user 3 of the plurality of material goods arranged within the department 8 of the commercial space 2, and/or arranged on at least one counter 5 of the department 8, and at the same time favoring interaction and direct communication by means of visual and sound transmission between the supplier and the user 3 during the shopping experience; - a plurality of electronic image acquisition devices 6, such as, for example, video cameras, or other suitable cameras, arranged inside the commercial space 2 used for displaying and selling the plurality of material goods, advantageously positioned inside the department 8 of the commercial space 2, and/or arranged near a counter 5 of the department 8, designed to allow the user 3 to view in real time the plurality of material goods marketed by the supplier of the commercial space 2 and to view and interact with the supplier of the plurality of goods by making a direct communication with the supplier by means of a visual transmission; - a plurality of audio devices, such as, for example, headphones with microphone, worn by the supplier and by the user 3, designed to facilitate direct communication between supplier and user 3 by means of an audio transmission; - a plurality of electronic devices 4, such as, for example, a touch tablet, or a portable personal computer, or a smartphone, or other similar, equipped with at least one graphic interface, designed to allow the supplier and the user 3 to interact with system 1 by accessing the application program of system 1; - at least one software application running on a computer component for processing and managing information traffic, designed to manage user requests 3 and to provide the services offered by system 1 via the web; - at least one logistic unit 7, designed to physically prepare the products purchased by user 3 in the commercial space 2 selected by user 3, and to ship it to user 3 with the shipping method chosen by user 3; and eventually; - a plurality of proximity sensors, designed to provide the user 3 with a particular view of the plurality of material goods positioned inside the department 8 of the commercial space 2, and/or arranged near a counter 5 of the department 8, in according to the user's request, and the location of the supplier; - at least one computer inside the commercial room 2 designed to manage the plurality of configurations that this plurality of electronic image acquisition devices 6 assumes. In particular, the supplier by means of the plurality of electronic devices 4 is able to manage the plurality of electronic image acquisition devices 6, the plurality of audio devices, and manage the communication by means of audio and video transmission with the user 3, modulating the interaction and the framing with the user 3, and at the same time the user 3 by means of one of this plurality of electronic devices 4 is able to identify and choose the commercial space 2, and/or the department 8, and/or the counter 5 each equipped with at least one device of the plurality of electronic devices 4. Each device of the plurality of electronic devices 4 is mutually interconnected with another device of the plurality of electronic devices 4 physically via a local LAN (Local Area Network) virtually by means of a Wide Area Network (WAN) or similar. Furthermore, the plurality of electronic image acquisition devices 6 are connected to the application program of the system 1 in wirless mode, or by means of a USB interface, or by means of connection interfaces between the plurality of electrical image acquisition devices 6 and the plurality of electronic devices 4. Advantageously, the plurality of electronic image acquisition devices 6, to allow a better display of the plurality of material goods by the user 3, are positioned by the supplier: - in fixed mode; - in adjustable mode and manually operated by the supplier; - in a swiveling position and automatically activated by electromechanical means; and - integrated in a wearable element by the supplier, such as, for example, eyeglasses or visors, or other similar. A second embodiment of the system 1, designed to configure a virtual commercial premises 2a consisting of two or more commercial premises 2 identified by the user 3, and/or by two or more, is shown in FIG. more departments 8 of each commercial premises 2 chosen by the user through the graphic interface, and/or two or more counters 5 of the department 8, and designed accordingly to allow a user 3 to carry out the virtual shopping experience in a virtual commercial space 2a. a) It is also indicated in FIGS. 1 and 3 a process of visualization and acquisition of the plurality of material goods by means of this virtual system 1 for the marketing of material goods comprising the steps of: b) preparation of system 1; c) registration and creation of at least one user profile through the graphic interface of a device of the plurality of electronic devices 4, by the user 3; d) identification and choice of at least one commercial space 2, and/or of at least one department 8, and/or of at least one counter 5; e) any configuration of the virtual commercial space 2a; f) selection and activation of at least one of the plurality of electronic image acquisition devices 6, and display 9 by the user 3 of the supplier and of the plurality of material goods positioned within the department 8 of the commercial premises 2, and/or arranged near a counter 5 of department 8; g) activation of the plurality of audio devices; h) request for access to at least one booking and purchase service for the plurality of material goods on display and virtual booking of a waiting/shift number; i) access by the supplier to communication with the user 3, and communication and interaction by the user 3 with the supplier, obtaining advice and information on the plurality of material goods displayed through the visual and audio transmission, realized through the plurality of electronic devices 4; j) registration by the supplier of an order of the plurality of material goods selected by the user 3 in the commercial premises 2 chosen by the user or in the virtual commercial premises 2a; k) if user 3 ends his shopping experience, payment operations by user 3; l) evacuation of the order by the supplier and sending 10 to logistics unit 7; m) preparation by the logistic unit 7 of material goods purchased by user 3, and shipping 11 to user 3; n) if user 3 continues his purchase experience, repetition of steps a) to i); o) evacuation of the order by the supplier sending 10 to logistics unit 7; p) preparation by the logistic unit 7 of the material goods purchased by the user 3; and shipping 11 to user 3, with the shipping method chosen by the user. Preferred forms of implementation of the invention have been described, but of course they are susceptible to further modifications and variations within the scope of the same inventive idea. In particular, numerous variants and modifications, functionally equivalent to the preceding ones, which fall within the scope of the invention will be immediately apparent to those skilled in the art, as highlighted in the attached claims.

Claims

CLAIMS 1. Virtual system (1) for the marketing of a plurality of material goods, characterized by the fact of allowing at least one user (3) to carry out a virtual shopping experience in at least one commercial space (2) used for display and sale of said plurality of material goods selected by said user (3), interacting with at least one supplier of said plurality of material goods of at least one department (8) of said commercial space (2), making a direct communication with said supplier by means of a visual and sound transmission, asking said supplier for advice, information on the quality of said plurality of material goods as if the user (3) were physically present in said commercial space (2) during said shopping experience, said system (1) being with: - at least one application program designed to allow said system (1) to execute a plurality of instructions, designed to facilitate the visualization by said user (3) of said plurality of material goods arranged inside said department (8) of said commercial space (2), and/or arranged on at least one counter (5) of said department (8), and at the same time favor interaction and direct communication through said visual and sound transmission between said supplier and said user (3) during said shopping experience; - a plurality of electronic image acquisition devices (6), arranged inside said commercial space (2), advantageously positioned inside said department (8) of said commercial space (2), and/or arranged in proximity of at least one counter (5) of said department (8), designed to allow said user (3) to view in real time said plurality of material goods marketed by said supplier of said commercial space (2) and to view and interact with said supplier by means of said visual transmission; - a plurality of audio devices worn by said supplier and said user (3), designed to favor said direct communication between said supplier and said user (3) by means of said audio transmission; - a plurality of electronic devices (4) equipped with at least one graphic interface, designed to allow said supplier and said user (3) to interact with said system (1) by accessing said application program of said system (1); - at least one soft lication running on a computer component for processing and managing information traffic, designed to manage the requests of said user (3) and to provide the services offered by said system via the web (1); - at least a logistic unit (7), designed to physically prepare said plurality of material goods purchased by said user (3) in said commercial space (2) selected by said user (3), and designed to ship it to said user (3) with a shipping method chosen by said user (3).

2. System (1) according to the preceding claim, characterized in that it is designed to configure at least one virtual commercial space (2a) consisting of said two or more commercial premises (2) selected by said user (3) by means of said graphic interface, and/or by said two or more departments (8) of said commercial space (2) chosen by said user, and/or said two or more counters 5 of said department (8), and designed accordingly to allow said user (3) to carry out said shopping experience in said virtual commercial space (2a).

3. System (1) according to claim 1, characterized in that it is further equipped with - a plurality of proximity sensors, designed to provide said user (3) with a particular view of said plurality of material goods positioned inside said department (8) of said commercial space (2), and/or arranged in proximity of said counter (5) of said department (8), according to a purchase request of said plurality of material goods of said user (3), and according to a position taken by said supplier within said room commercial (2); ed - at least one internal computer of said commercial space (2) designed to manage a plurality of configurations that said plurality of electronic image acquisition devices (6) assumes.

4. System (1) according to claims 1 and 2, characterized in that said plurality of electronic devices (4) allows said supplier to manage said plurality of electronic image acquisition devices (6), said plurality of audio devices, and said communication by means of said audio and video transmissions with said user (3), modulating the interaction and framing with said user (3), and at the same time allowing said user (3) to identify and choose said commercial space (2), and/or said department (8), and/or said counter (5) equipped with said device of said plurality of electronic devices (4).

5. System (1) according to claims 1 and 2, characterized in that said plurality of electronic image acquisition devices (6) are connected to said application program of said system (1) in wireless mode, or via USB interface, or by means of connection interfaces between said plurality of electrical image acquisition devices (6) and each of said plurality of electronic devices (4).

6. System (1) according to the preceding claim, characterized in that said plurality of electronic image acquisition devices (6), favoring a better display of said plurality of material goods by said user (3), are positioned by said supplier: - in fixed mode; - in swiveling mode and manually operated by said supplier; - in an orientable position and activated automatically by a plurality of electromechanical means; and - integrated into at least a wearable item from that supplier.

7. Process for displaying and acquiring said plurality of material goods by means of said virtual system (1) for marketing said plurality of material goods, according to any one of the preceding claims, characterized in that it comprises the steps of: a) preparation of said system (1); b) registration and creation of at least one user profile by said user (3) by means of said graphic interface of said device of said plurality of devices (4); c) identification and choice of said commercial space (2), and/or said department (8), and/or said counter (5); d) possible configuration of said virtual commercial space (2a); e) selection and activation of at least one of said plurality of electronic image acquisition devices (6), and display (9) by said user (3) of said supplier and said plurality of material goods positioned inside said department (8) of said commercial space (2), and/or arranged in proximity to said counter (5) of said department (8); f) activation of said plurality of audio devices; g) request for access to at least one booking and purchase service for said plurality of material goods on display and virtual booking of at least a waiting number; h) access by said supplier to communication with said user (3), and communication and interaction by said user (3) with said supplier, obtaining advice and information on said plurality of material goods displayed, through said visual and audio transmission, realized by means of said plurality of electronic devices (4); i) registration by said supplier of at least one order of said plurality of material goods selected by said user (3) in said commercial space (2) chosen by said user (2) or in said virtual commercial space (2a); j) if said user (3) ends his shopping experience, payment transaction by said user (3); k) evacuation of said order by said supplier and dispatch (10) to said logistic unit (7); l) preparation by said logistic unit (7) of said plurality of material goods purchased by said user (3), and shipment (11) to said user (3); m) if said user (3) continues said purchase experience, repetition of said steps a) to i); n) evacuation of said order by said supplier sending (10) to said logistic unit (7); o) preparation by said logistic unit (7) of said plurality of material goods purchased by said user (3); and shipping (11) to the user (3) with at least one shipping method chosen by that user (3).