WO2022121364A1 - 接收装置、服务器、系统以及方法 - Google Patents

接收装置、服务器、系统以及方法 Download PDF

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Publication number
WO2022121364A1
WO2022121364A1 PCT/CN2021/113177 CN2021113177W WO2022121364A1 WO 2022121364 A1 WO2022121364 A1 WO 2022121364A1 CN 2021113177 W CN2021113177 W CN 2021113177W WO 2022121364 A1 WO2022121364 A1 WO 2022121364A1
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WIPO (PCT)
Prior art keywords
information
wireless terminal
identifier
viewing
wireless
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PCT/CN2021/113177
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English (en)
French (fr)
Inventor
西口友美
辻雅史
久保力也
内野聡
Original Assignee
海信视像科技股份有限公司
东芝视频解决方案株式会社
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Application filed by 海信视像科技股份有限公司, 东芝视频解决方案株式会社 filed Critical 海信视像科技股份有限公司
Priority to CN202180006038.8A priority Critical patent/CN115066889A/zh
Publication of WO2022121364A1 publication Critical patent/WO2022121364A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H40/00—Arrangements specially adapted for receiving broadcast information
    • H04H40/18—Arrangements characterised by circuits or components specially adapted for receiving
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/90—Wireless transmission systems
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N17/00—Diagnosis, testing or measuring for television systems or their details
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems

Definitions

  • the present application relates to receiving apparatuses, servers, systems and methods.
  • a television receiver that receives digital broadcasts can be connected to the Internet, and can receive and watch digital contents not only from broadcast signals but also from various media.
  • a server on the Internet can collect viewing information (sometimes referred to as a viewing log) from each television receiver by connecting to the Internet, or analyze the viewing status of the viewing rate such as analyzing the collected data.
  • Patent Document 1 Japanese Patent Laid-Open No. 2020-191587
  • the user attribute of the television receiver required for the analysis of the viewing information is often input from the attached remote control by the user who is the purchaser when the television receiver is purchased, and one is shared by a plurality of viewers such as a family. In the case of a television receiver or the like, this input is cumbersome. Therefore, analysis information reflecting the respective information of a plurality of users and the like cannot be provided in some cases.
  • the problem to be solved by the present invention is to provide a receiving apparatus, server, system, and method for analyzing viewing information in detail.
  • the receiving device receives the digital content, outputs it in a viewable manner, and has a unique device identifier capable of being identified with other devices, and the receiving device includes: a viewing log collection unit that collects viewing logs for the digital content; wireless communication A unit for receiving wireless terminal information sent by a wireless terminal; a detection terminal information generation unit for generating detection terminal information based on the wireless terminal information; and an information management unit including the viewing log, the detection terminal information and the device identifier to send viewing information.
  • FIG. 1 is a functional block diagram of a configuration example of a system according to an embodiment
  • FIG. 2 is a functional block diagram showing a configuration example of a receiving apparatus according to the embodiment
  • FIG. 3 is a functional block diagram showing a configuration example of a wireless terminal device according to an embodiment
  • FIG. 4 is a functional block diagram showing a configuration example of the management server apparatus according to the embodiment.
  • FIG. 5 is a functional block diagram showing a configuration example of the utilization server device according to the embodiment.
  • FIG. 6 is a diagram showing an example of data exchanged between devices in the embodiment
  • FIG. 7 is a flowchart showing an example of processing operations when the reception device according to the first embodiment receives a wireless identifier
  • FIG. 8 is a diagram showing an example of a database held by the receiving apparatus according to the first embodiment
  • FIG. 9 is a flowchart showing an example of processing operations for registering a user identifier in the receiving apparatus according to the first embodiment
  • FIG. 10 is a diagram showing an example of a database in which a user identifier and viewing information held in the receiving apparatus according to the first embodiment are linked;
  • 11 is a flowchart showing an example of processing operations for the reception device according to the first embodiment to transmit data to the management server;
  • FIG. 12 shows an example of data transmitted to the management server by the reception device according to the first embodiment
  • 13 is a flowchart showing an example of processing operations when the management server apparatus according to the first embodiment receives data
  • FIG. 14 is a diagram showing an example of estimated distance data in the database of the management server device according to the first embodiment
  • 15 is a diagram showing an example in which the database of the management server apparatus according to the first embodiment is displayed for each broadcast program;
  • 16 is a diagram showing an example in which the database of the management server apparatus according to the first embodiment is displayed for each user identifier;
  • 17 is a flowchart showing an example of processing operations when the wireless terminal device according to the second embodiment detects activation of an application
  • FIG. 18 is a flowchart showing an example of processing operations for the reception device according to the second embodiment to transmit data to the management server;
  • FIG. 19 is a diagram showing an example of a database related to data received by the management server apparatus according to the second embodiment from the reception apparatus.
  • 1...receiver 1A...wireless terminal device, 3...management server, 4...utilization server, 5...network, 10...remote controller, 11...broadcast signal reception processing unit, 12...data processing unit, 13...output control unit, 141...display unit, 142...audio output unit, 15...interface unit, 151...communication unit, 152...remote control I/F unit, 153A...wireless communication unit, 16...control unit, 17...information management unit, 171...information Control unit, 172...data storage unit, 173...distance analysis unit, 174...user identifier creation unit, 175...view log collection unit, 18...application processing unit, 101...recording and playback unit, 102...power source, 103...power source.
  • FIG. 1 is a functional block diagram showing a configuration example of a system according to the embodiment.
  • the receiving device 1 is a device for viewing digital content, for example, a TV receiving device (also referred to as a TV receiving device that can receive broadcast signals of digital broadcasts such as terrestrial broadcasting, satellite broadcasting, etc., such as 2K or 4K/8K, obtain broadcast programs from the broadcast signals, and watch them). Called television equipment, television receivers, broadcast signal receiving equipment).
  • the receiving apparatus 1 may include a computer including a CPU, a memory, and the like.
  • the reception device 1 is provided with an external interface for connecting to a network 5 such as the Internet, and can view content provided by a content server device or the like (not shown) on the network 5 .
  • the receiving apparatus 1 may acquire, for example, broadcast program data and the like of digital television broadcasting from a storage medium such as a DVD or a hard disk.
  • digital content may also be simply referred to as a program.
  • digital content acquired from broadcast signals may also be referred to as a broadcast program, or digital content acquired from a device on a network may be simply referred to as content.
  • the receiving device 1 may also have a recording and playback function, and through the recording and playback function, a broadcast program can be recorded on a hard disk or the like, or the recorded broadcast program can be output for viewing.
  • a recording and playback device (not shown) may be connected to the receiving device 1, and a broadcast program may be recorded and viewed in the not-shown recording and playback device.
  • the receiving device 1 may be a video recorder capable of only recording video without a display capable of viewing, a Set Top Box (STB) capable of receiving broadcast signals, or the like.
  • the receiving apparatus 1 may be a mobile device such as a personal computer or a smart phone as a receiving apparatus having the same receiving function.
  • the receiving apparatus 1 can be remotely controlled by the user by using the attached remote controller 10 .
  • the receiving device 1 may include a voice recognition unit not shown, such as a remotely controllable smart speaker or the like.
  • the receiving apparatus 1 can acquire attribute information (referred to as broadcast program information) related to a broadcast program of digital broadcasting, can store it in an internal memory, etc., and can use it for creating a viewing log.
  • the attribute information related to the broadcast program may be any information related to the broadcast program, such as the program name, performers, and broadcast time of the broadcast program.
  • the reception device 1 includes a wireless communication unit such as Bluetooth (registered trademark) and Wi-Fi (registered trademark), and can perform data communication with an external device including the same communication unit.
  • a wireless communication unit such as Bluetooth (registered trademark) and Wi-Fi (registered trademark)
  • reception apparatus 1 Although only one receiving apparatus 1 is shown in FIG. 1, a plurality of receiving apparatuses 1 having the same function are usually connected. Hereinafter, when a plurality of reception apparatuses 1 are shown, it may also be referred to as reception apparatus 1 .
  • the wireless terminal devices 2A and 2B are portable terminals including a CPU, a memory, and the like such as a smartphone, for example.
  • the wireless terminal device 2 can perform normal voice calls, data communications, and the like via mobile lines such as 3rd generation (3G), Long Term Evolution (LTE), 4th generation (4G), and 5th generation (5G).
  • the wireless terminal device 2 includes wireless communication means such as Bluetooth and Wi-Fi independently of the above-described mobile line.
  • the wireless terminal device 2 is given a wireless identifier, which is an identifier that can identify the wireless terminal device.
  • the wireless identifier is an identifier determined as a communication standard or an international standard, and is an identifier capable of identifying a wireless communication unit globally.
  • the wireless identifier includes information for identifying the wireless terminal device 2 and the wireless communication unit mounted on the wireless terminal device 2 .
  • the wireless terminal device 2 has two wireless identifiers, for example, may include information including identification (wireless terminal device 2, Bluetooth).
  • the management server device 3 is a server on the network 5, and may be constructed by a computer (including a cloud) having a CPU, a memory, and the like.
  • the management server device 3 may collect viewing information (including viewing logs, etc.) from the plurality of receiving devices 1 connected to the network 5, convert it into a database, perform analysis as necessary, or provide request data from the database to the requesting source upon request.
  • the reception apparatus 1 transmits viewing information to the management server apparatus 3 at an arbitrary timing via the network 5 .
  • the utilization server device 4 is a server having various purposes connected to the network 5, and may be constructed by a computer (including a cloud) having a CPU, a memory, and the like.
  • the utilization server device 4 may be, for example, an analysis server that performs analysis and the like based on the data collected by the management server device 3 and provides an arbitrary analysis result.
  • an analysis server that performs analysis and the like based on the data collected by the management server device 3 and provides an arbitrary analysis result.
  • FIG. 1 a plurality of them may be used.
  • the network 5 is a network in which the reception apparatus 1 , the management server apparatus 3 , and the server apparatus 4 and the like are connected and each device apparatus can communicate, and is, for example, the Internet.
  • the network 5 is not limited to the Internet, and may be a network including a plurality of different networks as long as each equipment device can communicate.
  • the wireless terminal device 2 may be able to access the network 5 via a communication means such as Wi-Fi in addition to the mobile line.
  • FIG. 2 is a functional block diagram showing a configuration example of a receiving apparatus according to the embodiment.
  • the broadcast signal reception processing unit 11 includes a tuner function, a demultiplexing processing function, and the like.
  • the tuner function processes broadcast waves received from an antenna (not shown), a cable of a cable TV, or the like, and acquires a broadcast signal according to a digital broadcast standard.
  • the demultiplexing processing function outputs various digital data streams obtained by, for example, separating broadcast signals.
  • the standard of digital broadcasting may be, for example, the MPEG2TS method adopted in 2K digital broadcasting, the MPEG Media Transport method (MMT method) adopted in 4K/8K digital broadcasting, or the like.
  • MMT method MPEG Media Transport method
  • the broadcast signal reception processing unit 11 may have functions such as error correction coding and decoding processing, cipher decoding processing for decoding encrypted data, and the like as processing in accordance with the digital broadcast standard.
  • the data processing unit 12 performs decoding processing, etc. on the encoded data (video encoded data, audio encoded data, character encoded data, etc.) output from the broadcast signal reception processing unit 11, the network data processing unit 19, the recording and playback unit 101, and the like, and outputs video and audio. , text, etc. digital content data.
  • the output control unit 13 adjusts the output timing, display method, and the like for the digital content data output from the data processing unit 12 , the network data processing unit 19 , and the like, and outputs the output to the display unit 141 and the audio output unit 142 .
  • the display unit 141 is, for example, a display that displays images and characters.
  • the display unit 141 outputs the digital content data output from the output control unit 13 as digital content such as images and characters that can be recognized by the user.
  • the sound output unit 142 is, for example, a speaker that outputs sound.
  • the audio output unit 142 outputs the digital content data of the audio output by the output control unit 13 as digital content such as audio that can be recognized by the user.
  • the user views digital content provided by broadcast signals, a content server device (not shown) on the network 5, the recording/playing unit 101, and the like by viewing video, text, and audio output from the display unit 141 and the audio output unit 142.
  • the display unit 141 and the audio output unit 142 may be collectively referred to as a presentation unit.
  • the interface unit 15 includes various interfaces.
  • the communication unit 151 is an interface for data communication with the management server apparatus 3 and the apparatuses on the network 5 such as the utilization server apparatus 4 and the like, and may include, for example, a protocol of TCP/IP.
  • the remote controller I/F unit 152 is an interface for receiving a control signal based on infrared rays or the like output from the remote controller 10 .
  • the remote controller I/F unit 152 outputs the received control signal to the control unit 16 .
  • an interface for receiving a control signal output from a terminal such as a smartphone, not shown, may be provided.
  • the wireless communication units 153A and 153B may be wireless interfaces for short-distance or medium-distance communication such as Bluetooth and Wi-Fi.
  • the wireless communication unit 153 can measure and output the radio wave intensity data of the received radio waves.
  • the wireless communication unit 153 demodulates the received radio waves to obtain digital data.
  • the obtained digital data may also be output to the control unit 16 .
  • the control unit 16 controls each function of the receiving apparatus 1 . Specifically, the control unit 16 receives various control signals from the interface unit 15 and controls each function of the reception device 1 . For example, when the user specifies from the remote controller 10 to turn on/off the power supply of the receiving device 1 , to record and play a broadcast program, or the like, the control unit 16 receives information from the remote controller via the remote controller I/F unit 152 . The control signal 10 controls various functions of the receiving device 1 to perform operations specified by the user. In addition, the control unit 16 may extract necessary data according to a predetermined format with respect to the data received from the interface unit 15 , or may output the necessary data to a necessary function. In addition, in FIG. 2 , data exchange may also be performed between functional blocks that are not connected with the control unit 16, particularly between functional blocks.
  • the information management unit 17 acquires various kinds of information necessary for generating and outputting viewing information, and converts and stores the various kinds of acquired information into a database.
  • the information management unit 17 generates and outputs viewing information including various kinds of information.
  • the timing of transmission to the management server apparatus 3 may be arbitrary.
  • the information control unit 171 for example, when receiving a data transmission request or a transmission trigger from the control unit 16 to the management server apparatus 3 , creates the transmission data, ie, viewing information, from the database or the like of the data storage unit 172 .
  • the information control unit 171 transmits the created viewing information to the management server device 3 via the network data processing unit 19 .
  • the information control unit 171 receives a command (transmission trigger) to transmit the viewing information prepared in advance from the control unit 16
  • the generated viewing information may be transmitted without the step of generating the viewing information.
  • the user may be able to set what kind of information is included in the viewing information from the remote controller 10 or the like.
  • the trigger for the control unit 16 to output a transmission trigger for causing the information control unit 171 to transmit viewing information to the management server apparatus 3 may be the following cases.
  • control unit 16 Periodic transmission (control unit 16 outputs a transmission trigger at a predetermined timing)
  • the information management unit 17 may estimate the number of viewers in the vicinity of the receiving apparatus 1 based on the estimated distance calculated by the distance analysis unit 173 )
  • the user identifier is an identifier corresponding to the wireless identifier, and is defined as an independent identifier in the receiving apparatus 1 in the system of FIG. 1 . Details will be described later.
  • the data storage unit 172 is, for example, a database, and stores data necessary for the information control unit 171 to create information.
  • the data storage unit 172 may also store information such as a device identifier that is unique information of the receiving apparatus 1, channel selection information input by the user when purchasing the receiving apparatus 1, and user attributes such as family composition.
  • the distance analysis unit 173 is a function of estimating the distance between the wireless terminal device 2 transmitting the radio wave and the wireless communication unit 153 (reception device 1 ) based on the reception intensity of the received radio wave output by the wireless communication unit 153 . For example, when the radio wave of the wireless terminal device 2 near the receiving device 1 is received, the reception strength of the radio wave is large, so the distance is estimated to be small, and it is estimated that the user of the wireless terminal device 2 is watching the receiving device 1 .
  • the reception intensity of the radio wave is small and the estimated distance is large, and it can be estimated that the user of the wireless terminal device 2 Receiver 1 is not being viewed. Based on the estimated distance obtained by the distance analysis unit 173, the user who is in the vicinity of the receiving apparatus 2 can be estimated.
  • the user identifier creation unit 174 creates a user identifier, which is an identifier corresponding to the wireless identifier output from the wireless terminal device 2 .
  • the wireless identifier is an identifier defined globally, but the user identifier may be an identifier uniquely set in the receiving apparatus 1 or in the system.
  • one wireless terminal device 2 has multiple (eg, two) wireless identifiers such as wireless identifier 1 (wireless terminal device 2, Bluetooth) and wireless identifier 2 (wireless terminal device 2, Wi-Fi)
  • user identifiers eg, user identifier 1 and user identifier 2
  • wireless identifiers may be separately set for wireless identifier 1 and wireless identifier 2, respectively.
  • both radio identifiers are the same as the radio identifier output from the radio terminal device 2, it is also possible to collectively establish a link with one user identifier.
  • the viewing log collection unit 175 collects, for example, a viewing log, which is information related to the digital content displayed by the receiving apparatus 1 from the display unit 141 .
  • the output control unit 13 may collect, as a viewing log, the program name, broadcast time, broadcast channel, and the like of the digital content output to the display unit 141 and the audio output unit 142 .
  • the viewing log may be a viewing log related to the digital content recorded and played by the recording and playback unit 101 and the digital content on the network acquired via the network data processing unit 19 .
  • the application processing unit 18 may execute arbitrary application software installed in the receiving apparatus 1 .
  • the application processing unit 18 may perform application-level interaction with these external devices.
  • the network data processing unit 19 transmits and receives various data with devices on the network 5 via the interface unit 15 .
  • the network data processing unit 19 may include an application or the like for transmitting and receiving data with a browser or a content server device (not shown).
  • the network data processing unit 19 may transmit the viewing information provided from the information management unit 17 to the management server apparatus 3 via the network 5 .
  • the recording and playback unit 101 includes, for example, a storage unit not shown such as an HDD (Hard Disk Drive), is a disk player, an HDD recorder, or the like capable of recording a program, and outputs the broadcast signal reception processing unit 11 , the network data processing unit 19 , and the like.
  • the data of the digital content is stored in the storage unit.
  • the recording and playback unit 101 plays and outputs digital content according to a playback request from a user or the like.
  • the recording and playback information of the digital content in the recording and playback unit 101 may be provided to the information management unit 17 as a viewing log.
  • the viewing log may also include the program name of the recorded program, the recording date and time, the broadcasting date and time, the broadcasting date and time, and the like.
  • the recording and playback unit 101 is used as one function of the receiving device 1, but it may be an external device.
  • the power source 102 is a basic power source, and may be a power source that is always available when the receiving apparatus 1 is connected to an outlet plug. When the power supply 102 is turned on (connected), for example, the lowest functions such as the interface unit 15 and the control unit 16 are enabled.
  • the power supply 103 is a power supply that is turned on when the user causes the receiving apparatus 1 to receive and output digital content, and is a power supply that is valid only when the basic power supply 102 is valid. For example, if the user presses the power-on button from the remote controller 10, the remote controller 10 may output a control signal "to turn on the power source 103 of the receiving device 1", and the interface unit 15, The control unit 16 turns on the power supply 103 .
  • the on/off (on/off) state of the power supply 103 may be managed as a device state by the information management unit.
  • FIG. 3 is a functional block diagram showing a configuration example of the wireless terminal apparatus according to the embodiment.
  • the basic part 21 represents a part that assumes the basic function as the wireless terminal device 2 .
  • the basic unit 21 includes other functions normally provided in a smartphone, for example, a call function by a mobile line, a data communication function, and a camera.
  • the basic unit 21 may not include the functions of all the functional blocks other than the basic unit 21 among the functional blocks shown in FIG.
  • the UI unit 22 is a user interface that the user can input to the wireless terminal device 2 , and may include, for example, a sensor for authentication such as a touch panel, voice recognition, fingerprint authentication, and face authentication.
  • the application processing unit 23 may execute arbitrary application software installed in the wireless terminal device 2 .
  • the execution of application software is a basic function of the wireless terminal device 2 and can be included in the basic unit 21 , but is explicitly shown as a functional block independent of the basic unit 21 .
  • the application processing unit 23 may perform application-level interaction with these external apparatuses.
  • the wireless communication units 24A and 24B are wireless communication interfaces other than mobile lines, and may be used for short-distance or medium-distance communication such as Bluetooth and Wi-Fi, for example. wireless interface.
  • the application processing unit 23 can also implement data exchange at the application level through the application processing unit 18 of the receiving device 1 .
  • FIG. 4 is a functional block diagram showing a configuration example of the management server apparatus according to the embodiment.
  • the control unit 31 controls various functions in the management server device 3 .
  • Various data such as various control signals are received from an external device via the communication unit 32 , analyzed and processed as necessary, and output to each functional block inside the management server device 3 .
  • various data are received from each functional block in the management server device 3 , and the data is blocked, formatted, and the like as necessary, and output to the communication unit 32 .
  • the communication unit 32 is an interface for data communication with the reception device 1 and the device on the network 5 such as the server device 4 and the like, and may include, for example, a protocol called TCP/IP.
  • the data storage unit 33 is, for example, a database for storing various data.
  • viewing information received from the receiving device 1 may be stored in the data storage unit 33 .
  • the application processing unit 34 may execute arbitrary application software installed in the management server device 3 . When applications that cooperate with external devices such as the reception device 1 , the wireless terminal device 2 , and the utilization server device 4 are installed, the application processing unit 34 may perform application-level interaction with these external devices.
  • the network data processing unit 35 processes various data received from devices on the network 5 . For example, when a data storage request for viewing information is sent from a device on the network 5 , the network data processing unit 35 may output a reply such as an ACK to the request source, or receive the viewing information and store it in the data storage unit 33 . Further, for example, when the network data processing unit 35 receives a request for application cooperation connection from the application processing unit 34 to the external device, it may transmit a connection request to the external device of the connection destination to establish the connection.
  • the network data processing unit 35 may include a browser or the like.
  • the network data processing unit 35 in the present embodiment may receive data including viewing information or viewing information provided from the receiving device 1 via the network 5, perform processing as necessary to extract the viewing information, etc., and output it to the data storage unit 33.
  • Application processing unit 34 may be any processing of the data storage unit 33 .
  • FIG. 5 is a functional block diagram showing a configuration example of the utilization server device according to the embodiment.
  • the control unit 41 controls the utilization of various functions in the server device 4 .
  • Various data such as various control signals are received from an external device via the communication unit 42 , analyzed and processed as necessary, and output to each functional block inside the utilization server device 4 .
  • various data are received from each functional block in the server device 4 , and the data is blocked, formatted, and the like as necessary, and output to the communication unit 42 .
  • the communication unit 42 is an interface for data communication with devices on the network 5 such as the reception device 1 and the management server device 3 and the like, and may include, for example, a protocol called TCP/IP.
  • the data storage unit 43 is, for example, a database for storing various data.
  • viewing information received from the management server device 3 may be stored in the data storage unit 43 .
  • analysis results obtained from the viewing information may be stored in the data storage unit 43 .
  • the application processing unit 44 may execute arbitrary application software installed in the utilization server device 4 . When applications that cooperate with external apparatuses such as the reception apparatus 1 , the wireless terminal apparatus 2 , and the management server apparatus 3 are installed, the application processing unit 44 may perform application-level interaction with these external apparatuses.
  • the network data processing unit 45 processes various data received from devices on the network 5 . For example, when a data storage request for viewing information is sent from a device on the network 5 , the network data processing unit 45 may output a reply such as an ACK to the request source, or receive the viewing information and store it in the data storage unit 43 . In addition, for example, when the network data processing unit 45 receives a request for application cooperation connection from the application processing unit 44 to the external device, it may transmit a connection request to the external device of the connection destination to establish the connection.
  • the network data processing unit 45 may include a browser or the like.
  • the network data processing unit 45 in the present embodiment may receive data including viewing information or viewing information supplied from the receiving device 1 via the network 5, perform processing as necessary to extract the viewing information, etc., and output it to the data storage unit 43.
  • Application processing unit 44 may be any processing of the data storage unit 43 .
  • FIG. 6 shows an example of data exchanged between devices in the embodiment.
  • Data is exchanged between the receiving device 1 , the wireless terminal device 2 , the management server device 3 , and the utilization server device 4 , respectively.
  • the arrows indicate the direction in which the data is sent, but it is also possible to send in the opposite direction.
  • the receiving apparatus 1 receives the wireless identifier output from the wireless terminal apparatus 2, and the receiving apparatus 1 converts the wireless identifier into a user identifier, which is an identifier unique to the receiving apparatus 1,
  • the viewing information is transmitted to the management server apparatus 3 including the user identifier.
  • the reception apparatus 1 may set (issue) the user identifier to the wireless identifier.
  • a method which may also be referred to as a normal mode
  • the receiving apparatus 1 automatically issues the wireless terminal apparatus 2 without the user's awareness.
  • a method of issuing a user identifier may also be referred to as a registration mode), etc.
  • FIG. 7 is a flowchart showing an example of the processing operation when the reception apparatus according to the first embodiment receives a wireless identifier, and the reception apparatus 1 distributes the user automatically by the method (normal mode) when the user is not aware of it.
  • the user holds the wireless terminal device 2 and enters the room in which the receiving device 1 is installed.
  • the wireless communication unit 24A of the wireless terminal device 2 (for example, Bluetooth) is enabled.
  • the wireless communication unit 24A outputs, for example, a beacon signal including a wireless identifier (referred to as W1).
  • W1 a wireless identifier
  • the wireless communication unit 153A (set to Bluetooth) of the reception device 1 demodulates the data, and outputs the obtained data to the information management unit 17 .
  • the information control unit 171 analyzes the data and confirms that the wireless identifier is W1, it checks whether or not the user identifier corresponding to the wireless identifier W1 is registered in the data storage unit 172 (steps S111 and S112).
  • the information control unit 171 causes the user identifier creation unit 174 to set a new user identifier (set as UN) for the wireless identifier W1, and sets the wireless identifier
  • the symbol W1 is linked to the user identifier UN and registered in the data storage unit 172 (No in step S113, step S114).
  • the user identifier UN is linked to the viewing log acquired by the viewing log collection unit 175, and stored in the database of the data storage unit 172 (step S115, step S116). Steps S115 and S116 may be continued as long as the wireless identifier W1 corresponding to the user identifier UN is detected.
  • step S113 when the user identifier corresponding to the wireless identifier W1 has already been issued, the viewing log acquired by the viewing log collection unit 175 is linked with the issued user identifier, and stored in the database of the data storage unit 172 (Yes in step S113, step S115, step S116).
  • step S115 the viewing log related to the program displayed on the display unit 141 or the like when the receiving apparatus 1 detects the wireless identifier can be linked with the wireless identifier, and further, the viewing log and the user identifier can be linked .
  • FIG. 8 is a diagram showing an example of a database held by the receiving apparatus according to the first embodiment, and may be stored in the data storage unit 172 .
  • FIG. 8( a ) is an example of the setting information for the receiving apparatus 1 , No in the first column indicates the row number, the second column indicates the item of the information to be set, and the third column indicates the number of the information to be set. Information is set, and each information is linked for each row.
  • the contents of the database may not all contain the contents shown, and on the contrary, of course, it is not limited to the contents shown.
  • the device identifier of No1 is an identifier unique to the receiving apparatus 1, and D1 is set.
  • the device identifier may be set differently for each receiving apparatus 1 .
  • different identifiers such as D2 are set to the other receiving apparatuses 1 .
  • No2 is the IP address of the receiving apparatus 1 .
  • the user attribute of No. 3 is main demographic attribute information related to the purchaser and the viewer of the receiving apparatus 1 .
  • the so-called "demographic attributes" refer to age, gender, a combination of age and gender, as well as "regional whole", "family whole”, "M3", “M2", “M1", “T”, "F1", “F2", “F3”, etc. receive the personal information of the user of the apparatus 1 .
  • No. 4 is personal information with higher privacy than No. 3 other than user attributes.
  • FIG. 8 shows the wireless identifier and the terminal type linked to the user identifier issued by the receiving apparatus 1, No in the first column indicates the row number, and the second column indicates the user identifier issued in the receiving apparatus 1, The third column indicates the wireless identifier, and the fourth column indicates the terminal type. The pieces of information are linked for each row.
  • No1 is an example in which the user identifier U1 is linked to W1 which is the wireless identifier and MT1 which is the terminal type, respectively.
  • the MT of MT1 is an abbreviation of Mobile Terminal, for example, it indicates a specific terminal with a wireless identifier such as a smartphone and a PC.
  • the wireless identifier differs depending on the communication method of the wireless communication unit 24 and the terminal on which the wireless communication unit 24 is mounted.
  • No. 2 and later are other examples in which a user identifier, a wireless identifier, and a terminal type are linked in the same manner.
  • the wireless identifiers of No2 and No3 are W2A and W2B, respectively, but the terminal type is the same as MT2. Therefore, in other words, when a specific terminal MT2 has W2A and W2B with two wireless identifiers, the same setting is set.
  • No. 5 and No. 6 are examples of the case where the same terminal type is MT4, but the wireless identifiers are W4A and W4B, respectively. That is, in the case where the terminal MT4 has W4A and W4B having two wireless identifiers, different user identifiers are set for each wireless identifier.
  • FIG. 9 is a flowchart showing an example of processing operations for registering a user identifier in the receiving apparatus according to the first embodiment, which is an example of a case where the user identifier is issued in the registration mode.
  • the remote controller 10 When the user operates the remote controller 10, the remote controller 10 outputs a change control signal for changing the state of the receiving apparatus 1 to the "registered mode of the user identifier".
  • the remote controller I/F unit 152 of the receiving device 1 receives the change control signal, extracts the change control signal data, and outputs the change control signal data to the control unit 16 .
  • the control unit 16 receives the change control signal data, the state of the reception device 1 is shifted to the registration mode (YES in step S101).
  • the registration mode is a mode for issuing a user identifier, and in particular, the user can view the content through the reception apparatus 1 as usual even in the registration mode, regardless of viewing.
  • the user In the registration mode, the user enables the wireless communication unit 24A (for example, Bluetooth) of the wireless terminal device 2 to be registered.
  • the wireless communication unit 24A outputs, for example, a beacon signal including a wireless identifier (referred to as W1).
  • W1 a wireless identifier
  • the wireless communication unit 153A set to Bluetooth
  • the information management unit 17 analyzes the data and confirms that the wireless identifier is W1, it checks whether or not the user identifier corresponding to the wireless identifier W1 is registered in the data storage unit 172 (steps S102 and S103).
  • step S103 if there is already a user identifier corresponding to the wireless identifier W1, since the registration is completed, no special processing is performed (YES in step S104).
  • the reception apparatus 1 detects that the registration mode is completed, the registration mode is terminated, and the registration is completed (YES in step S106).
  • the content of "Registration mode completed?" may be displayed on the display unit 141 or the like to allow the user to select.
  • step S102 the user may disable, for example, the Bluetooth that issued the user identifier, and then enable Wi-Fi of the same terminal, and set the user identifier to Wi-Fi.
  • the user identifier for Wi-Fi may be different from the user identifier UN issued for Bluetooth, or the user identifier may be the same because the wireless terminal apparatuses 2 are the same. It is also possible that the user can select from the remote controller 10 or the like which is set.
  • FIG. 10 is a diagram showing an example of a database in which a user identifier held by the receiving apparatus according to the first embodiment and a viewing log are linked.
  • the 10( a ) is an estimated distance between the receiving device 1 and the wireless terminal device 2 calculated by the distance analysis unit 173 of the information management unit 17 based on the reception strength of the radio waves output by the wireless terminal device 2 of the detected wireless identifier
  • No in the first column indicates the row number
  • the second column indicates the time when the radio wave used for distance calculation was received
  • the third and subsequent columns indicate the estimated distance (unit: meter) calculated for each user identifier.
  • the pieces of information are linked for each row.
  • the row of No1 is an example in which the distances to the reception apparatus 1 of the wireless terminal apparatus 2 associated with the user identifiers U1, U2, U3, and U4 at time T20 are 3 m, 3 m, 10 m, and 3 m, respectively. If a symbol indicating infinity is displayed on the user identifier U5, the power supply of the wireless terminal device 2 corresponding to the user identifier U5 is turned off, the wireless communication unit 24 is not active, and the wireless terminal device 2 is not in the room where the receiving device 1 is located. Examples of situations etc.
  • the estimated distance for the user identifier U5 of No. 5 may be 21 m, and the estimated distance for the user identifier U6 of No.
  • the threshold for the estimated distance may be set to, for example, 5 m, so that it is estimated that the room is in the room.
  • the reception terminal 1 can also perform such an inference, but in this embodiment, an example of implementation by the management server device 3 is shown.
  • (b1) of FIG. 10 is an example of data in which the information of broadcast programs is linked to the radio identifier detected by the receiver 1 when the broadcast programs are broadcast.
  • No in the first column indicates the row number, and the second column indicates the broadcast program name.
  • the third column indicates the time when the broadcast program was broadcast
  • the fourth column indicates the wireless identifier detected at the time of the third column
  • the fifth column indicates the user identifier corresponding to the wireless identifier in the fourth column
  • the sixth column The state of the power supply 103 of the receiving apparatus 1 at the time in the third column is shown, and links are established for each row.
  • the row of No1 shows an example in which the wireless identifiers detected at times T0 to T1 when the program P1 is broadcast are W1, W2, and W4, and the user identifiers set for these are U1, U2, and U4, respectively.
  • the power source 103 is turned on because the device state is ON, and the user of the wireless terminal device 2 assigned the user identifiers U1, U2, and U4 views the program P1 through the receiving device 1 .
  • the management server device 3 determines whether or not the program P1 is being viewed.
  • the device state is OFF, that is, the power supply 103 is OFF.
  • the wireless identifier is detected because the power source 102 is turned on even if the power source 103 is turned off.
  • the wireless terminal device 2 corresponding to the user identifiers U1 and U2 exists in the room where the receiving device 1 is located when the receiving device 1 is not displaying the program on the display unit 141 .
  • the row of No. 5 is an example of a case where the device state is off, that is, the power supply 103 is off and all wireless identifiers are not detected.
  • This example is an example when the receiving apparatus 1 is not displaying a program on the display unit 141 , when there is no wireless terminal apparatus 2 in the room where the receiving apparatus 1 is located, or when the power of the wireless terminal apparatus 2 is turned off.
  • the user when entering the room where the receiving device 1 is located and watching a program through the receiving device 1, the user must have the wireless terminal device 2 with the wireless communication unit 24 enabled, so that more accurate information can be obtained. For example, in the case of No. 5, it can be seen that there is no one in the room where the receiving apparatus 1 is located.
  • (b2) of FIG. 10 is an example of the case where the database of (b1) of FIG. 10 is arranged in a chronological order in the second column.
  • the time is different from the time when the broadcast program is broadcast, and is, for example, every 5 minutes, every 1 hour, or the like.
  • T10 and T11 represent the time of the watch, and may be absolute time, GPS time, JST time, or the like. Columns 4, 5, and 6 are omitted.
  • the detection status of the radio identifiers at times T11 to T12 and T12 to T13 can be known.
  • the broadcast program P3 While the broadcast program P3 is being broadcast, it is not limited that all users watch it all the time, but in this example, it is possible to detect such a situation. According to this example, more detailed viewing information can be created by, for example, as short as 1 minute intervals, instead of setting the creation time of the viewing information in the receiving apparatus 1 for each broadcast time. In the management server apparatus 3, by analyzing the viewing information of the one-minute interval created by the receiving apparatus 1, it is possible to analyze the viewing status of a specific program during the broadcast time in detail.
  • FIG. 11 is a flowchart showing an example of processing operations for the reception device according to the first embodiment to transmit data to the management server.
  • the wireless communication unit 153 receives a wireless identifier whose user identifier has not yet been set.
  • the information control unit 171 transmits data to the management server is an example.
  • the information control unit 171 receives a request (transmission trigger) to transmit viewing information to the management server from the control unit 16 (step S121). When it is set that the user identifier is included in the viewing information to be transmitted, the information control unit 171 assigns the user identifier to the wireless identifier received by the wireless communication unit 153, establishes a link with the wireless identifier, and stores the user identifier in the wireless identifier. Data storage unit 172 (Yes in step S122, step S123). The information control unit 171 creates viewing information including the user identifier given in step S123 (step S124). The information control unit 171 transmits the created viewing information to the management server device 3 (step S125).
  • the viewing information can be given a user identifier corresponding to the wireless identifier and sent to the management server device 3 .
  • FIG. 12 is an example of data that the reception device according to the first embodiment transmits to the management server, and each No. in the second column shows one piece of transmission data in units of rows.
  • the first column indicates the time from time T10 to T11
  • the No in the second column indicates the row number
  • the third column and later indicates the data used as viewing information.
  • the third and fourth columns indicate information of the device (corresponding to the receiving apparatus 1 )
  • the third column indicates the device identifier
  • the fourth column indicates the device status (on/off of the power supply 103 ).
  • the 5th to 8th columns are the information contained in the viewing log, the 5th column shows the broadcast date and time of the broadcast program, the 6th column shows the broadcast channel of the broadcast program, the 7th column shows the broadcast time of the broadcast program, and the 8th column shows The program name of the broadcast program (if the broadcast program can be identified, it may be an identifier).
  • the ninth column is information of users detected during the broadcast time of the broadcast program (detected user information).
  • the detected user information represents data of ⁇ user identifier, terminal type, estimated distance ⁇ for each user identifier. Each transmission data will be described more specifically.
  • the power supply 103 which is the device state indicating the device identifier D1
  • the viewing log of No. 1 it is indicated that the broadcast program P1 broadcasted on the channel CH1 from the time T0 to T1 of the date and time YMD1 was received and output by the receiving apparatus 1 of the device identifier D1.
  • the viewer information of the program of the viewing log of No. 1 corresponds to the ninth column. That is, when the receiving apparatus 1 outputs the broadcast program P1, the MT1 of the wireless terminal apparatus 2 of the user identification number U1 exists in the vicinity of the receiving apparatus 1 at an estimated distance of 2 m from the receiving apparatus 1. Also, it is shown that the MT3 of the wireless terminal device 2 of the user identification number U3 exists at an estimated distance of 150 m from the receiving device 1 in the vicinity of the receiving device 1 while the receiving device 1 is outputting the broadcast program P1.
  • the power supply 103 which is the device state indicating the device identifier D1
  • the viewing log of No2 indicates that the broadcast program P2 was broadcast through the channel CH1 at the times T1 to T2 of the date and time YMD1.
  • the reception apparatus 1 does not receive or display the broadcast program P2 because the device state is disconnected.
  • MT3 of the wireless terminal device 2 of the user identification number U3 exists at an estimated distance of 150 m from the receiving device 1 in the vicinity of the receiving device 1 at the time T1 to T2 of the date and time YMD1. Therefore, the data of No.
  • FIG. 2 is an example of a case where there is no person watching the broadcast program P2 because the power supply 103 is turned off and the MT3 exists at a position separated from the receiving apparatus 1 by 150 m. Note that the data of No. 2 does not need to be inputted with any viewing log data because the power supply 103 is turned off. However, as in this example, using the broadcast program information received by the receiving apparatus 1 through a broadcast signal or the like, even if the power supply 103 is turned off, it is possible to Watch the log for input information.
  • the transmission data of No. 5 shows an example of a case where the wireless communication unit 153 detects a wireless identifier that does not discriminate the type of the terminal in the vicinity of the receiving apparatus 1 when the broadcast program P5 is broadcast on the channel CH3 at the time T4 to T5 of the date and time YMD1.
  • the part of the terminal type that detects the user information is set to "-".
  • the terminal type part may be set to "-" and transmitted.
  • the transmission data of No. 6 shows an example in which the wireless terminal device 2 does not exist in the vicinity of the reception device 1 when the broadcast program P6 is broadcast on the channel CH3 at the time T5 to T6 of the date and time YMD1.
  • the above sending data may be sent by the management server alone, or a plurality of data may be sent at the same time. How to transmit may be based on the occurrence of the transmission trigger output from the control unit 16 to the information control unit 171 .
  • the transmission timing of the transmission data for each occurrence of a trigger will be shown.
  • No1, No2, No3, No4, No5, and No6 are transmitted at times T1, T2, T3, T4, T5, and T6, respectively.
  • No1, No2, No3, No4, No5, and No6 are transmitted at time T11.
  • the transmission data may be output at the timing when the wireless identifier for which the user identifier has not been set is detected.
  • the example in which the transmission trigger is generated at the time of the segment of the broadcast time of the program is shown, but normally, for example, the user information and the like are changed and detected during the broadcast time of the program.
  • the detected user information can be acquired for every short time (for example, 5 minutes) shortened by the time in the first column, and can be handled by creating transmission data.
  • the transmission timing of the viewing information is not limited to the time of the segment of the program broadcast time, and may be any timing.
  • FIG. 13 is a flowchart showing an example of processing operation when the management server apparatus according to the first embodiment receives data.
  • the management server apparatus 3 receives the viewing information transmitted from the reception apparatus 1 (step S131).
  • the received viewing information is acquired by the network data processing unit 35 via the control unit 31, and stored in the data storage unit 33 (step S132).
  • FIG. 14 is a diagram showing an example of estimated distance data in the database of the management server device according to the first embodiment.
  • FIG. 14( a ) is an example of displaying the time column data of the estimated distance for each user identifier in the viewing information in the database of the management server device, and the first column indicates that the receiving device 1 received a message from the estimated distance as the estimated distance.
  • the time at which the wireless terminal device 2 of the source receives the radio wave is calculated.
  • the second column onwards is an example of the estimated distance (unit is m) for each user identifier.
  • the column of the user identifier U5 represents a symbol indicating infinity at all times, indicating that the wireless terminal apparatus 2 corresponding to the user identifier U5 has not been detected at all times T20 to T25.
  • (b) of FIG. 14 shows that in the management server device 3, for example, the application processing unit 34 determines whether or not the wireless terminal device 2 corresponding to the user identifier is in the vicinity of the receiving device based on the estimated distance in (a) of FIG. in ) results.
  • the estimated distance is 5 m or less, it is determined that “the wireless terminal device 2 is in the vicinity of the receiving device”, and when the estimated distance exceeds 5 m, it is determined that “the wireless terminal device 2 is not located in the vicinity of the receiving device.”
  • the management server device 3 may analyze which wireless terminal device 2 is estimated to be the viewer or the like based on the change in the estimated viewing distance based on the information on the estimated distance of the wireless terminal device 2 . For example, when the management server device 3 observes the time-series data of the estimated distance of a certain user identifier A and the estimated distance varies, the management server device 3 can infer that the wireless terminal device 2 to which the user identifier A is assigned is the user's carry-on In a device such as a portable smartphone, further, it is possible to estimate how the user is moving based on the magnitude of the change in the estimated distance.
  • the wireless terminal to which the user identifier B is assigned may be estimated.
  • the device 2 is a device such as a wirelessly connected speaker in the room where the receiving device 1 is located.
  • the management server device 3 can also take such movement information of the user (wireless terminal device 2) into consideration when analyzing the viewing log.
  • the data related to the wireless terminal device 2 to which the user identifier A is assigned may be used as analysis data in order to estimate that it affects the viewing behavior
  • the data related to the wireless terminal device 2 to which the user identifier B is assigned may be used as analysis data.
  • the data is not used as analysis data, etc., to be used as a judgment material when the management server device 3 performs analysis in order to presume that it has no influence on the viewing behavior.
  • 15 is a diagram showing an example of displaying the database of the management server apparatus according to the first embodiment for each broadcast program, and shows viewing information linked to the broadcast program for each row.
  • the first column indicates the broadcast program
  • the second column indicates the broadcast time when the broadcast program was broadcast
  • the third column indicates the user identifier (which can also be read as a wireless identifier) detected by the receiving device 1 at the broadcast time
  • the fourth column indicates The ON/OFF state of the power supply 103 of the broadcast time
  • the fifth column indicates the number of user identifiers detected by the broadcast time reception apparatus 1
  • the sixth column indicates among the user identifiers detected by the broadcast time reception apparatus 1 Inferred as the number of user identifiers who actually watched the broadcast program.
  • the first row indicates that during the broadcast time T0 to T1 of the broadcast program P1, the power supply 103 of the receiving device 1 is on, the user identifiers detected by the receiving device 1 are U1, U2, U4, and the detected An example of a user ID of 3.
  • the number of viewing user IDs is a value obtained from the device state and the number of detected user IDs, and in the example of the first row, it is the same as the number of detected user IDs. Therefore, it is an example in which it is estimated that all the users who have the wireless terminal device 2 corresponding to the detected user identifier are viewing the broadcast program P1.
  • the second row shows an example in which the equipment state is off at the broadcast time of the broadcast program P2. Therefore, it is estimated that the wireless terminal device 2 exists in the vicinity of the receiving device 1 at the broadcast time of the broadcast program P2, but there is no user who actually watches the broadcast program, and the viewing user identification number is 0.
  • the fifth row shows an example of the case where the equipment state is disconnected at the broadcast time of the broadcast program P5 and the wireless terminal device 2 does not exist in the vicinity of the receiving device 1 .
  • the management server device 3 can obtain information that "no one has watched the broadcast program P5 in the corresponding receiving device 1" from the example in the fifth line.
  • the data of every broadcast time of a broadcast program is shown, and the number of detected user identifiers normally fluctuates during a broadcast time.
  • the receiving device 1 acquires information in a shorter period of time and transmits it to the management server device 3, so that the management server device 3 can perform more precise analysis.
  • FIG. 16 is a diagram showing an example of displaying the database of the management server device according to the first embodiment for each user identifier
  • FIG. 16( a ) is a display example of the database for each user identifier, showing the display by An example of the viewing information linked to the user identifier for each row, and the device identification number of the receiving apparatus 1 in which the user identifier is registered.
  • FIG. 16( b ) is an example of the detailed information of the viewing information of FIG. 16( a ).
  • the first row (except the item row) of FIG. 16( a ) shows an example in which the viewing information of the user identifier U1 is VI1 and the device in which the user identifier U1 is registered is D1 .
  • the viewing information VI1 includes the information shown in (b) of FIG. 16 .
  • the first column of FIG. 16(b) is time (not limited to the broadcast time of the broadcast program), and the second column is information (program name, program identifier, etc.) of the program viewed at the time of the first column.
  • the third row (except the item row) of FIG. 16( a ) shows an example in which the user identifier U3 is linked to two device identifiers.
  • the user holding the wireless terminal device 2 corresponding to the user identifier U3 has, for example, two receiving devices 1 or the like.
  • the sixth row (except the item row) of FIG. 16( a ) shows an example of a case where there is no device identifier linked to the user identifier U6 .
  • the user who owns the wireless terminal device 2 corresponding to the user identifier U6 is close to, for example, the receiving device 1 that has not been registered by the procedure of FIG. 9 .
  • the management server device 3 may provide a list of estimated viewers, a viewing history list, and viewing information obtained by analyzing, processing, etc. the viewing information acquired from the receiving device 1 to other companies, or output to the utilization server device 4 .
  • the server device 4 can also use the information to create recommended content for the user identifier, for example, and transmit it to the receiving device 1 having the device identifier linked to the user identifier.
  • the management server device 3 and the utilization server 4 can collect or analyze the viewing information collected from the receiving device 1 for each wireless terminal device 2, and obtain more detailed analysis results.
  • the receiving device 1 can obtain, for example, the recommended content for each wireless terminal device 2 from the management server device 3, the utilization server device 4, and the like, and the viewer can obtain from the receiving device 1 more likable by carrying the wireless terminal device 2 around. content information.
  • the content is displayed on the receiving device, but it is also possible for the viewer to move to a place away from the receiving device or return to a place away from the receiving device. Viewer attributes such as differences between viewers at different times can be obtained to obtain more detailed information.
  • the receiving device when the receiving device receives the end user attribute and application identifier output from the wireless terminal device 2, and the receiving device transmits viewing information to the server, the terminal user attribute and application identifier are assigned and transmitted. example of the situation.
  • the terminal user attribute refers to an attribute of an independent user such as a user and an owner of the wireless terminal device 2, and may be any value such as age, gender, and abbreviation, for example.
  • the end user attribute can be set to more confidential information such as the phone number and name of an independent user, or it can be limited to less confidential information to protect personal information.
  • the application identifier refers to an identifier assigned to an application activated by the wireless terminal device 2, and may basically be an identifier defined in the system shown in FIG. 1, or may be defined in a range including outside the system (such as global) identifiers.
  • FIG. 17 is a flowchart showing an example of processing operations when the wireless terminal apparatus according to the second embodiment detects activation of an application.
  • the application software (hereinafter, may also be referred to as an application) installed in the wireless terminal device 2 from the UI unit 22 is activated.
  • the application may be an application used in cooperation with the reception apparatus 1, the management server apparatus 3, or the like.
  • the application processing unit 23 starts the application upon receiving the application start command from the UI unit 22 .
  • the user inputs end user attributes from the UI unit 22 (Yes in step S211, S212).
  • the input screen of the end-user attribute may be automatically displayed when the application is started, or may be displayed independently of the application.
  • the user may input end user attributes from the touch panel of the UI unit 22, or may input by voice when voice recognition is available.
  • the end user attribute is for example set to the user's initials.
  • the application processing unit 23 transmits data including the end user attribute and the application identifier via the wireless communication unit 24 (step S213).
  • the wireless communication unit 24 may be activated at the same time as the application activation in step S211.
  • FIG. 18 is a flowchart showing an example of processing operations for the reception device according to the second embodiment to transmit data to the management server.
  • the receiving device 1 when the wireless communication unit 153 receives data from the wireless terminal device 2 , the data is output to the control unit 16 .
  • the control unit 16 analyzes the received data, and when it is confirmed that there is an application identifier or an end user attribute, causes the application processing unit 18 to activate the application, and outputs a transmission command in order for the information control unit 171 to transmit viewing information to the management server (step S221 ).
  • the information control unit 171 receives the transmission command, it creates viewing information to be transmitted (step S222).
  • the information control unit 171 creates viewing information including the application identifier, the attribute of the end user, or both.
  • the information control unit 171 transmits the created viewing information to the management server device 3 (step S223).
  • the application processing unit 18 if there is no notification of termination of the application from the wireless terminal device 2, the process returns to step S221, and the information control unit 171 waits for the reception of application identifier and end user attribute data (NO in step S224).
  • the application processing unit 18 and the information control unit 171 end the processing (Yes in step S224).
  • the viewing information received based on the flowchart of FIG. 13 is stored in the data storage unit 33 .
  • FIG. 19 is a diagram showing an example of a database related to data received by the management server apparatus according to the second embodiment from the receiving apparatus, in which the first column shows end user attributes, the second column shows application identifiers, and the second column shows application identifiers. Column 3 shows viewing information, and column 4 shows device information. Furthermore, information is linked per line.
  • an example in which initials are designated as an attribute of an end user is an example in which information linked to a user having the attribute of the end user is displayed in parallel.
  • the first row indicates that the end user attribute of a certain user is "TN”
  • the application identifier of the application installed in the wireless terminal device 2 used by the user TN is "AP1”
  • the application is assigned with the application identifier "AP1”.
  • the viewing information of the user TN of the wireless terminal apparatus 2 of the identifier AP1 is "VI1”
  • the device identifier of the receiving apparatus 1 of which the user TN viewed the program or the like indicated by the viewing information VI1 is "D1".
  • Viewing information VI1 is the same data as FIG. 16(b).
  • the management server device 3 uses the user identifier to identify and infer the viewer, but in the second embodiment, the management server device 3 can use any of end user attributes and application identifiers. One or both, the viewer is distinguished and inferred for each receiving apparatus 1 identified by the device identifier.
  • Line 2 (except for the item line) is an example of a user MT linking with two application identifiers AP1, AP2.
  • the user MT uses two (multiple) wireless terminal apparatuses 2, or installs two (multiple) applications in one wireless terminal apparatus 2.
  • the management server apparatus 3 or the utilization server 4 can distinguish and infer the viewer by receiving any application identifier.
  • Line 3 (besides the item line) is an example of a user RK linking with two device identifiers D1, D2.
  • the management server device 3 or the utilization server 4 can identify and estimate the viewer.
  • the management server device 3 or the utilization server 4 can distinguish and infer the viewer.
  • Row 4 (except for the item row) is an example of a case where there is no application identifier linked with the user SU.
  • the management server device 3 or the utilization server 4 can distinguish and infer the viewer based on the end user attribute "SU".
  • Line 5 (except for the item line) is an example of a situation where there is no end-user attribute that establishes the link.
  • the management server apparatus 3 or the utilization server 4 can identify and infer the viewer from the application identifier "AP5" linked to the device identifier D1.
  • the management server device 3 and the utilization server device 4 can perform analysis for each wireless terminal device 2 by using the end user attributes and application identifiers in the viewing information collected from the receiving device 1, and more information can be obtained. Detailed analysis results.
  • the management server device 3 and the utilization server device 4 can distinguish the viewers.
  • parental control ie, display control of the program displayed on the display 141 , can be performed.
  • the same parental control can be performed by using age for the end user attribute.
  • the end user attribute the user identifier defined in the first embodiment may be used.
  • the management server device 3 may estimate the viewer based on the application identifier, the attribute of the end user, the time of receiving it, and the like.
  • the method of using the estimated distance between the reception apparatus 1 and the wireless terminal apparatus 2 shown in the first embodiment can be similarly applied to the second embodiment.
  • a receiving apparatus, server, system, and method for analyzing viewing information in detail can be provided.

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Abstract

提供一种用于详细地解析收看信息的接收装置、服务器、系统以及方法。接收装置接收数字内容，能够可收看地输出，具有能够进行与其他装置的识别的固有的设备标识符，所述接收装置具备：收看日志收集部，收集针对所述数字内容的收看日志；无线通信部，对无线终端发送的无线终端信息进行接收；检测终端信息制作部，基于所述无线终端信息来制作检测终端信息；和信息管理部，包含所述收看日志、所述检测终端信息和所述设备标识符来发送收看信息。

Description

接收装置、服务器、系统以及方法
本申请要求在2020年12月11日提交日本专利局、申请号为2020-206056、发明名称为“接收装置、服务器、系统以及方法”的日本专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及接收装置、服务器、系统以及方法。
背景技术
接收数字广播的电视接收装置能够进行因特网连接，不仅从广播信号，也能够从各种媒体进行数字内容的接收收看。此外，因特网上的服务器利用因特网连接，能够从各电视接收装置收集收看信息(有时也被称为收看日志)，或者进行将这些收集数据解析等的收视率的收看状况的分析。
在先技术文献
专利文献
专利文献1：日本特开2020-191587号公报
发明内容
但是，收看信息的解析所需的电视接收装置的用户属性是购入电视接收装置时作为购入者的用户从附属的遥控器输入的情况较多，在由家族等多个收看者共享一台电视接收装置等情况下，该输入繁琐。因此，有时不能提供反映了多个用户各自的信息等的解析信息。
本发明要解决的课题是，其目的在于，提供一种用于详细地解析收看信息的接收装置、服务器、系统以及方法。
接收装置接收数字内容，能够可收看地输出，具有能够进行与其他装置的识别的固有的设备标识符，所述接收装置具备：收看日志收集部，收集针对所述数字内容的收看日志；无线通信部，对无线终端发送的无线终端信息进行接收；检测终端信息制作部，基于所述无线终端信息来制作检测终端信息；和信息管理部，包含所述收看日志、所述检测终端信息和所述设备标识符来发送收看信息。
附图说明
图1是实施方式所涉及的系统的结构例的功能框图；
图2是表示实施方式所涉及的接收装置的结构例的功能框图；
图3是表示实施方式所涉及的无线终端装置的结构例的功能框图；
图4是表示实施方式所涉及的管理服务器装置的结构例的功能框图；
图5是表示实施方式所涉及的利用服务器装置的结构例的功能框图；
图6是表示在实施方式中的各装置间交互的数据的例子的图；
图7是表示第1实施方式所涉及的接收装置接收到无线标识符的情况的处理动作例的流程图；
图8是表示该第1实施方式所涉及的接收装置保有的数据库的一例的图；
图9是表示用于该第1实施方式所涉及的接收装置登记用户标识符的处理动作例的流程图；
图10是表示该第1实施方式所涉及的接收装置所保有的用户标识符与收看信息建立链接的数据库的一例的图；
图11是表示用于该第1实施方式所涉及的接收装置向管理服务器发送数据的处理动作例的流程图；
图12是表示该第1实施方式所涉及的接收装置向管理服务器发送的数据的例子；
图13是表示该第1实施方式所涉及的管理服务器装置接收数据的情况的处理动作例的流程图；
图14是表示该第1实施方式所涉及的管理服务器装置的数据库中的推断距离数据的一例的图；
图15是表示按照每个广播节目显示该第1实施方式所涉及的管理服务器装置的数据库的例子的图；
图16是表示按照每个用户标识符显示该第1实施方式所涉及的管理服务器装置的数据库的例子的图；
图17是表示第2实施方式所涉及的无线终端装置检测到应用的启动的情况的处理动作例的流程图；
图18是表示用于该第2实施方式所涉及的接收装置向管理服务器发送数据的处理动作例的流程图；
图19是表示该第2实施方式所涉及的管理服务器装置从接收装置接收的数据所涉及的数据库的一例的图。
附图标记说明
1…接收装置，1A…无线终端装置，3…管理服务器，4…利用服务器，5…网络，10…遥控器，11…广播信号接收处理部，12…数据处理部，13…输出控制部，141…显示部，142…声音输出部，15…接口部，151…通信部，152…遥控器I/F部，153A…无线通信部，16…控制部，17…信息管理部，171…信息控制部，172…数据保存部，173…距离解析部，174…用户标识符制作部，175…收看日志收集部，18…应用处理部，101…记录播放部，102…电源，103…电源。
具体实施方式
以下，参照附图来对实施方式进行说明。
图1是表示实施方式所涉及的系统的结构例的功能框图。
接收装置1是收看数字内容的设备，例如，是接收2K或者4K/8K这种地面广播、卫星广播等数字广播的广播信号，从广播信号获取广播节目，并能够收看的电视接收装置(也被称为电视装置、电视机接收机、广播信号接收装置)。接收装置1也可以具备具有CPU、存储器等的计算机。
接收装置1具备用于与例如因特网等网络5连接的外部接口，能够收看网络5上的未图示的内容服务器装置等提供的内容。此外，接收装置1也可以例如从DVD、硬盘等存储介质等获取数字电视广播的广播节目数据等。
另外，也可能将数字内容简称为节目。此外，也可能将从广播信号获取的数字内容称为广播节目，或者将从网络上的装置获取的数字内容简称为内容。
此外，接收装置1也可以具有录像播放功能，通过录像播放功能能够对硬盘等录像广播节目，或者可收看地输出所录像的广播节目。此外，也可以在接收装置1连接未图示的录像播放装置，在未图示的录像播放装置中录像广播节目并能够收看。
此外，接收装置1若是能够接收数字内容的设备，则也可以是不具有能够收看的显示器仅能够进行录像的录像机、能够接收广播信号的Set Top Box(STB)等。此外，接收装置1作为具有同样的接收功能的接收装置，也可以是个人计算机、智能手机等移动设备。
接收装置1通过使用附属的遥控器10从而用户能够远程控制。此外，接收装置1也可以具备能够远程控制的智能扬声器等未图示的声音识别单元。
接收装置1能够获取数字广播的广播节目所涉及的属性信息(称为广播节目信息)，能够保存于内部的存储器等，利用于收看日志的制作。所谓广播节目所涉及的属性信息，可以是广播节目的节目名、出演者、广播时刻等广播节目所涉及的任意的信息。
接收装置1具备Bluetooth(注册商标)、Wi-Fi(注册商标)等的无线通信单元，能够与具备同样的通信单元的外部装置进行数据通信。
此外，图1中仅表示了1台接收装置1，但通常连接具有同样的功能的多个接收装置1。以下，在表示多个接收装置1时有时也称为接收装置1。
无线终端装置2A、2B(在不特别区分的情况下称为无线终端装置2)是例如智能手机等具备CPU、存储器等的便携终端。无线终端装置2也可以通过第3代(3G)、Long Term Evolution(LTE)、第4代(4G)、第5代(5G)等的移动线路，进行通常的声音通话、数据通信等。此外，无线终端装置2与上述的移动线路独立地具备Bluetooth、Wi-Fi等的无线通信单元。对无线终端装置2赋予能够确定无线终端装置的标识符即无线标识符。无线标识符是决定为通信标准、国际标准的标识符，是能够全球地识别无线通信单元的标识符。无线标识符包含用于识别无线终端装置2和搭载于该无线终端装置2的无线通信单元的信息。例如，在无线终端装置2搭载Bluetooth、Wi-Fi这两个无线通信单元的情况下，无线终端装置2具有两个无线标识符，例如可以具备包含识别(无线终端装置2，Bluetooth)的信息的无线标识符1、包含识别(无线终端装置2，Wi-Fi)的信息的无线标识符2。
管理服务器装置3是网络5上的服务器，也可以通过具有CPU、存储器等的计算机(包含云)而构建。管理服务器装置3也可以从与网络5连接的多个接收装置1收集收看信息(包含收看日志等)并数据库化，根据需要来实施解析，或者根据请求来从数据库向请求源提供请求数据。接收装置1通过网络5，在任意的定时向管理服务器装置3发送收看信息。
利用服务器装置4是与网络5连接的具有各种目的的服务器，也可以由具有CPU、存储器等的计算机(包含云)构建。利用服务器装置4例如也可以是基于管理服务器装置3收集的数据来实施解析等并提供任意的解析结果的解析服务器。另外，图1中仅表示了一个利用服务器装置4，但也可以是多个。
网络5是接收装置1、管理服务器装置3、利用服务器装置4等连接并且各设备装置能够通信的网络，例如是因特网。此外，网络5并不局限于因特网，若各设备装置能够通信则也可以是包含多个不同网络的网络。此外，无线终端装置2除了移动线路，也可以经 由Wi-Fi等的通信单元从而能够访问网络5。
图2是表示实施方式所涉及的接收装置的结构例的功能框图。
广播信号接收处理部11具备调谐器功能、解复用处理功能等。调谐器功能根据数字广播的标准来对从未图示的天线、电缆电视的电缆等接收到的广播波进行处理并获取广播信号。解复用处理功能对将广播信号分离等而得到的各种数字数据流进行输出。数字广播的标准例如也可以是2K数字广播中采用的MPEG2TS方式、4K/8K数字广播中采用的MPEG Media Transport方式(MMT方式)等。另外，在存在多个调谐器的情况下，也可以根据调谐器而对应不同的标准。此外，广播信号接收处理部11作为与数字广播的标准相应的处理，也可以具备纠错编码解码处理、对被加密的数据进行解码的密码解码化处理等的功能。
数据处理部12对广播信号接收处理部11、网络数据处理部19、记录播放部101等输出的编码数据(影像编码数据、声音编码数据、文字编码数据等)进行解码处理等，输出影像、声音、文字等的数字内容数据。
输出控制部13针对数据处理部12、网络数据处理部19等输出的数字内容数据调整输出定时、显示方法等，并输出给显示部141、声音输出部142。
显示部141是显示影像、文字的例如显示器。显示部141将输出控制部13输出的数字内容数据输出为用户能够识别的影像、文字等的数字内容。
声音输出部142是输出声音的例如扬声器。声音输出部142将输出控制部13输出的声音的数字内容数据输出为用户能够识别的声音等的数字内容。用户通过收看显示部141、声音输出部142输出的影像、文字、声音，来收看由广播信号、网络5上的未图示的内容服务器装置、记录播放部101等提供的数字内容。在向用户提示数字内容的意思上，也可以将显示部141、声音输出部142总称为提示部。
接口部15包含各种接口。
通信部151是用于与管理服务器装置3、利用服务器装置4等网络5上的装置等进行数据通信的接口，例如也可以具备TCP/IP这一协议。
遥控器I/F部152是用于接收基于遥控器10输出的红外线等的控制信号的接口。遥控器I/F部152将接收的控制信号向控制部16输出。也可以取代遥控器10而具有对利用未图示的智能手机等的终端而输出的控制信号进行接收的接口。
无线通信部153A、153B(在不特别区分的情况下称为无线通信部153)也可以是用于进行Bluetooth、Wi-Fi等近距离或者中距离的通信的无线接口。无线通信部153能够测定并输出所接收的电波的电波强度数据。无线通信部153对接收的电波进行解调并得到数字数据。得到的数字数据也可以向控制部16输出。
控制部16对接收装置1的各功能进行控制。具体来讲，控制部16从接口部15接收各种控制信号，对接收装置1的各功能进行控制。例如，在用户从遥控器10指定了接收装置1的电源的通断(ON/OFF)、广播节目的录像播放等的情况下，控制部16经由遥控器I/F部152来接收来自遥控器10的控制信号，对接收装置1的各种功能进行控制，使其进行用户指定的动作。此外，控制部16也可以针对从接口部15接收的数据根据既定的格式来提取必要数据，或者将必要的数据向必要的功能输出。另外，在图2中，也可以在与控制部16之间未特别是结线的功能块之间也进行数据的交互。
信息管理部17获取为了生成、输出收看信息所需的各种信息，将获取的各种信息数 据库化并保存。信息管理部17包含各种信息地生成、输出收看信息。向管理服务器装置3发送的定时可以任意。
信息控制部171例如若从控制部16向管理服务器装置3接收数据的发送请求或者发送触发，则根据数据保存部172的数据库等来制作发送数据即收看信息。信息控制部171经由网络数据处理部19，将制作的收看信息发送给管理服务器装置3。此外，信息控制部171在从控制部16接收了对预先制作完的收看信息进行发送的指令(发送触发)的情况下，也可以没有制作收看信息的步骤，发送制作完的收看信息。此外，也可以用户能够从遥控器10等设定收看信息中包含什么样的信息。
控制部16对使信息控制部171向管理服务器装置3发送收看信息的发送触发进行输出的契机也可以是以下的情况。
·向显示部141输出的频道的切换时
·向显示部141输出的节目的结束时
·定期的发送(控制部16在预先确定的时刻输出发送触发)
·处于接收装置1的附近的推断收看者数变化时(例如，也可以信息管理部17基于距离解析部173计算的推断距离，推断处于接收装置1的附近的收看者数)
·接收装置1检测到未确定或者未设定用户标识符的无线标识符时
用户标识符是与无线标识符对应的标识符，在图1的系统内、接收装置1中被定义为独立的标识符。详细后述。
数据保存部172例如是数据库，保存信息控制部171制作信息所需的数据。此外，作为接收装置1的固有信息的设备标识符、购入接收装置1时用户输入的选台信息、家族构成这种用户属性等的信息也可以被保存于数据保存部172。
距离解析部173是基于无线通信部153输出的所接收的电波的接收强度，推断发送该电波的无线终端装置2与无线通信部153(接收装置1)之间的距离的功能。例如，在接收装置1附近的无线终端装置2的电波被接收的情况下，电波的接收强度较大，因此推断距离较小，推断该无线终端装置2的用户正在收看接收装置1。此外，相反地，在接收到处于接收装置1所在的房间外的用户的无线终端装置2的电波的情况下，电波的接收强度较小，推断距离较大，可推断该无线终端装置2的用户没有正在收看接收装置1。基于由距离解析部173求取的推断距离能够推断处于接收装置的2的附近的用户。
用户标识符制作部174制作无线终端装置2输出的无线标识符所对应的标识符即用户标识符。无线标识符是被全球地规定的标识符，但用户标识符也可以是接收装置1内、系统内固有地设定的标识符。此外，在一个无线终端装置2例如无线标识符1(无线终端装置2，Bluetooth)、无线标识符2(无线终端装置2，Wi-Fi)那样具有多个(例如两个)无线标识符的情况下，也可以针对无线标识符1、无线标识符2分别单独地设定用户标识符(例如，用户标识符1，用户标识符2)。此外，考虑双方的无线标识符都是相同的无线终端装置2输出的无线标识符等，也可以集中与一个用户标识符建立链接。
收看日志收集部175收集例如接收装置1从显示部141显示的数字内容所涉及的信息即收看日志。具体来讲，例如输出控制部13也可以将输出给显示部141、声音输出部142的数字内容的节目名、广播时间、广播频道等作为收看日志来收集。此外，收看日志也可以是记录播放部101记录播放的数字内容、经由网络数据处理部19而获取的网络上的数字内容所涉及的收看日志。
应用处理部18也可以执行安装于接收装置1上的任意的应用软件。在安装了与无线终端装置2、管理服务器装置3、利用服务器装置4等外部装置协作的应用的情况下，应用处理部18也可以实施与这些外部装置的应用层面的交互。
网络数据处理部19经由接口部15来与网络5上的装置收发各种数据。网络数据处理部19也可以具备用于进行与浏览器、未图示的内容服务器装置的数据的收发的应用等。此外，网络数据处理部19也可以将从信息管理部17提供的收看信息通过网络5而发送给管理服务器装置3。
记录播放部101具备例如HDD(硬盘驱动器)等未图示的存储部，是能够进行节目的录像的磁盘播放器、HDD录像机等，将广播信号接收处理部11、网络数据处理部19等输出的数字内容的数据存储于存储部。记录播放部101根据来自用户等的播放请求，播放输出数字内容。也可以将记录播放部101中的数字内容的记录播放信息作为收看日志来提供给信息管理部17。收看日志中也可以包含录像节目的节目名、录像日期时间、广播日期时间、播放日期时间等。另外，在本实施方式中，记录播放部101设为接收装置1的一个功能，但也可以是外置的装置。
电源102是基本电源，也可以是在接收装置1与插座插头连接的情况下一直有效的电源。通过电源102接通(接入)，例如，接口部15、控制部16等最低的功能有效。
电源103是在用户使接收装置1接收、输出数字内容的情况下接上的电源，是仅在基本电源102有效的情况下有效的电源。例如，若用户从遥控器10按压电源接通的按钮，则也可以从遥控器10输出“将接收装置1的电源103接通”的控制信号，经由通过电源102而成为有效的接口部15、控制部16来使电源103接通。此外，电源103的接通/断开(接入/切断)的状态也可以通过信息管理部而被管理为设备状态。
图3是表示实施方式所涉及的无线终端装置的结构例的功能框图。
基本部21表示承担作为无线终端装置2的基本功能的部位。例如，在无线终端装置2是智能手机的情况下，智能手机通常具备的功能、例如基于移动线路的通话功能、数据通信功能、相机等其它被包含于基本部21。基本上，基本部21也可以不包含图3所示的功能块之中基本部21以外的全部功能块的功能，但也可以存在功能与基本部21以外的功能块重叠的情况。
UI部22是用户能够对无线终端装置2输入的用户接口，例如，也可以包含触摸面板、声音识别、指纹认证、脸部认证等用于认证的传感器等。
应用处理部23也可以执行被安装于无线终端装置2的任意的应用软件。通常，应用软件的执行是无线终端装置2的基本功能，也能够包含于基本部21，但作为与基本部21独立的功能块而明示表示。在安装了与接收装置1、管理服务器装置3、利用服务器装置4等外部装置协作的应用的情况下，应用处理部23也可以实施与这些外部装置的应用层面上的交互。
无线通信部24A、24B(在不特别区分的情况下称为无线通信部24)是移动线路以外的无线通信接口，例如也可以是用于进行Bluetooth、Wi-Fi等近距离或者中距离的通信的无线接口。经由无线通信部24，应用处理部23也可以通过接收装置1的应用处理部18来实施应用层面的数据的交互。
图4是表示实施方式所涉及的管理服务器装置的结构例的功能框图。
控制部31对管理服务器装置3内的各种功能进行控制。经由通信部32来从外部装置 接收各种控制信号等各种数据，根据需要来进行解析、加工，并输出给管理服务器装置3内部的各功能块。此外，从管理服务器装置3内部的各功能块接收各种数据，根据需要来进行数据的块化、格式化等，向通信部32输出。
通信部32是用于与接收装置1、利用服务器装置4等网络5上的装置等进行数据通信的接口，例如也可以具备TCP/IP这一协议。
数据保存部33是用于保存各种数据的例如数据库。在本实施方式中，也可以将从接收装置1接收的收看信息、此外从收看信息得到的解析结果等保存于数据保存部33。
应用处理部34也可以执行被安装在管理服务器装置3上的任意的应用软件。在安装了与接收装置1、无线终端装置2、利用服务器装置4等外部装置协作的应用的情况下，应用处理部34也可以实施与这些外部装置的应用层面上的交互。
网络数据处理部35对从网络5上的装置接收的各种数据进行处理。例如，网络数据处理部35在从网络5上的装置送来收看信息的数据保存请求的情况下，也可以向请求源输出ACK等回复，或者接收收看信息并保存于数据保存部33。此外，例如，网络数据处理部35若从应用处理部34向外部装置接收应用协作连接的请求，则也可以发送向连接目的地的外部装置的连接请求，使连接建立。网络数据处理部35也可以具备浏览器等。本实施方式中的网络数据处理部35也可以通过网络5来接收包含从接收装置1提供的收看信息或者收看信息的数据，根据提取收看信息等需要来实施处理的基础上，输出给数据保存部33、应用处理部34。
图5是表示实施方式所涉及的利用服务器装置的结构例的功能框图。
控制部41对利用服务器装置4内的各种功能进行控制。经由通信部42来从外部装置接收各种控制信号等的各种数据，根据需要来进行解析、加工，并输出给利用服务器装置4内部的各功能块。此外，从利用服务器装置4内部的各功能块接收各种数据，根据需要来进行数据的块化、格式化等，并向通信部42输出。
通信部42是用于与接收装置1、管理服务器装置3等网络5上的装置等进行数据通信的接口，例如也可以包括TCP/IP这一协议。
数据保存部43是用于保存各种数据的例如数据库。在本实施方式中，也可以将从管理服务器装置3接收的收看信息、此外从收看信息得到的解析结果、推断收看者列表、收看历史列表等保存于数据保存部43。
应用处理部44也可以执行安装在利用服务器装置4上的任意的应用软件。在安装了与接收装置1、无线终端装置2、管理服务器装置3等外部装置协作的应用的情况下，应用处理部44也可以实施与这些外部装置的应用层面上的交互。
网络数据处理部45对从网络5上的装置接收的各种数据进行处理。例如，网络数据处理部45在从网络5上的装置送来收看信息的数据保存请求的情况下，也可以向请求源输出ACK等回复，或者接收收看信息，并保存于数据保存部43。此外，例如，网络数据处理部45若接收从应用处理部44向外部装置的应用协作连接的请求，则也可以发送向连接目的地的外部装置的连接请求，使连接建立。网络数据处理部45也可以具备浏览器等。本实施方式中的网络数据处理部45也可以通过网络5来接收包含从接收装置1提供的收看信息或者收看信息的数据，根据提取收看信息等需要来实施处理的基础上，输出给数据保存部43、应用处理部44。
图6表示实施方式中的各装置间交互的数据的例子。
在接收装置1、无线终端装置2、管理服务器装置3、利用服务器装置4之间分别进行数据的交互。基本上箭头表示数据的发送方向，但也可能在相反方向发送。
(第1实施方式)
在本实施方式中，表示如下情况的例子，即：接收装置1接收无线终端装置2输出的无线标识符，接收装置1将无线标识符转换为接收装置1内固有的标识符即用户标识符，包含用户标识符来将收看信息发送给管理服务器装置3。为了使其进行该动作，接收装置1也可以对无线标识符设定(发布)用户标识符。对接收装置1发布用户标识符，考虑在用户无意识的情况下接收装置1自动向无线终端装置2发布的方法(也可以称为通常模式)、用户有意识地使自身的无线终端装置2向接收装置发布用户标识符的方法(也可以称为登记模式)等。
图7是表示第1实施方式所涉及的接收装置接收到无线标识符的情况的处理动作例的流程图，是通过在用户无意识的情况下接收装置1自动发布的方法(通常模式)来发布用户标识符的情况的例子。
用户拿着无线终端装置2，进入到接收装置1被设置的房间。无线终端装置2的无线通信部24A(例如设为Bluetooth)被设为有效。无线通信部24A输出包含无线标识符(设为W1)的例如信标信号。接收装置1的无线通信部153A(设为Bluetooth)若接收信标信号，则对数据进行解调，将得到的数据输出到信息管理部17。信息控制部171对数据进行解析，在确认了无线标识符是W1的情况下，确认数据保存部172中是否登记了与无线标识符W1对应的用户标识符(步骤S111、S112)。在不存在与无线标识符W1对应的用户标识符的情况下，信息控制部171使用户标识符制作部174设定针对无线标识符W1的新的用户标识符(设为UN)，将无线标识符W1与用户标识符UN建立链接并登记到数据保存部172(步骤S113的否，步骤S114)。之后，将用户标识符UN与收看日志收集部175获取的收看日志建立链接，保存于数据保存部172的数据库(步骤S115、步骤S116)。也可以只要与用户标识符UN对应的无线标识符W1被检测就继续步骤S115、S116。
在步骤S113中，在与无线标识符W1对应的用户标识符已经发布的情况下，将收看日志收集部175获取的收看日志与已发布的用户标识符建立链接，保存于数据保存部172的数据库(步骤S113的是、步骤S115、步骤S116)。通过步骤S115，能够进行接收装置1检测到无线标识符时显示于显示部141等的节目所涉及的收看日志与无线标识符的建立链接，进一步地，能够进行收看日志与用户标识符的建立链接。
图8是表示该第1实施方式所涉及的接收装置所保有的数据库的一例的图，也可以被保存于数据保存部172。
图8的(a)是针对接收装置1的设定信息的例子，第1列的No表示行编号，第2列表示被设定的信息的项目，第3列表示针对被设定的信息的设定信息，各信息按照每行而被建立链接。数据库的内容可以不全部包含所示的内容，相反地当然也不仅局限于所示的内容。
No1的设备标识符是接收装置1所固有的标识符，设定D1。设备标识符也可以按照每个不同的接收装置1设定不同的标识符。例如对其他接收装置1设定D2等不同的标识符等。No2是接收装置1的IP地址。No3的用户属性是与接收装置1的购入者、收看者有关的主要人口统计属性信息。所谓“人口统计属性”，是指年龄、性别、年龄与性别的组合、以及“地域整体”、“家族整体”、“M3”、“M2”、“M1”、“T”、“F1”、 “F2”、“F3”等接收装置1的用户的个人信息。No4是比No3的用户属性以外的隐私性更高的个人信息等。
图8的(b)表示与接收装置1发布的用户标识符建立链接的无线标识符、终端种类，第1列的No表示行编号，第2列表示在接收装置1内发布的用户标识符，第3列表示无线标识符，第4列表示终端种类。各信息按照每行而被建立链接。
No1是将用户标识符U1与作为无线标识符的W1、作为终端种类的MT1分别建立链接的例子。MT1的MT是Mobile Terminal的略称，例如表示智能手机、PC等具有无线标识符的特定的终端。无线标识符根据无线通信部24的通信方式、搭载无线通信部24的终端而不同。
No2以后同样地是用户标识符、无线标识符、终端种类被建立链接的其他例子。No2、No3的无线标识符分别不同为W2A、W2B，但终端种类相同为MT2，因此也就是说，是某个特定的终端MT2具有两个无线标识符的W2A、W2B的情况下设定相同的用户标识符的例子。
No5、No6是终端种类相同为MT4但无线标识符分别不同为W4A、W4B的情况的例子。即，是在终端MT4具有两个无线标识符的W4A、W4B的情况下按照每个无线标识符而设定了不同用户标识符的例子。
图9是表示用于该第1实施方式所涉及的接收装置登记用户标识符的处理动作例的流程图，是在登记模式下发布用户标识符的情况的例子。
若用户操作遥控器10，则从遥控器10输出将接收装置1的状态变更为“用户标识符的登记模式”的变更控制信号。接收装置1的遥控器I/F部152若接收变更控制信号，提取变更控制信号数据，则向控制部16输出变更控制信号数据。控制部16若接收变更控制信号数据，则将接收装置1的状态移至登记模式(步骤S101的是)。登记模式是用于发布用户标识符的模式，特别是也可以与收看无关地，即使在登记模式中用户也可以如通常那样能够通过接收装置1来收看内容。
用户在登记模式下，使希望登记的无线终端装置2的无线通信部24A(例如设为Bluetooth)设为有效。无线通信部24A输出包含无线标识符(设为W1)的例如信标信号。接收装置1的无线通信部153A(设为Bluetooth)若接收信标信号，则对数据进行解调，将得到的数据输出给信息管理部17。在信息管理部17对数据进行解析，确认了无线标识符是W1的情况下，确认数据保存部172中是否登记了与无线标识符W1对应的用户标识符(步骤S102、S103)。在不存在与无线标识符W1对应的用户标识符的情况下，对无线标识符W1设定新的用户标识符(设为UN)，将无线标识符W1与用户标识符UN建立链接并登记到数据保存部172(步骤S104的否、步骤S105)。在步骤S103中，在已经存在无线标识符与W1对应的用户标识符的情况下，登记结束，因此没有特别处理(步骤S104的是)。接收装置1若检测登记模式结束，则结束登记模式，登记结束(步骤S106的是)。在步骤S106中，也可以在显示部141等显示“结束登记模式？”这一内容，使用户进行选择。接收装置1若检测登记模式继续，则返回到步骤S102，等待下个无线标识符的接收(步骤S106的否、S102)。在步骤S102中，用户也可以例如使发布了用户标识符的Bluetooth无效，接下来使相同终端的Wi-Fi有效，对Wi-Fi设定用户标识符。在此，可以发布使针对Wi-Fi的用户标识符与针对Bluetooth发布的用户标识符UN不同的用户标识符，也可以由于无线终端装置2相同等理由而使用户标识符相同。也可以用户能够从遥控器10等选 择设为哪个。
图10是表示该第1实施方式所涉及的接收装置所保有的用户标识符与收看日志被建立链接的数据库的一例的图。
图10的(a)是信息管理部17的距离解析部173根据检测出的无线标识符的无线终端装置2所输出的电波的接收强度而计算出的接收装置1与无线终端装置2的推断距离数据的一例，第1列的No表示行编号，第2列表示接受距离计算中使用的电波的时刻，第3列以后表示按照每个用户标识符而计算的推断距离(单位是米)。各信息按照每行而被建立链接。
例如，No1的行是时刻T20中与用户标识符U1、U2、U3、U4所建立对应的无线终端装置2的接收装置1的距离分别为3m、3m、10m、3m的例子。对用户标识符U5显示表示无限大的符号，是与用户标识符U5对应的无线终端装置2的电源被切断或者无线通信部24不是有效的、接收装置1所在的房间中没有无线终端装置2的情况等的例子。此外，例如，也可以针对No5的用户标识符U5的推断距离为21m，此外，针对No6的用户标识符U6的推断距离为51m，将针对推断距离的阈值设为例如5m，从而推断为房间中没有与这些时间对应的无线终端装置2。接收终端1也能够进行这样的推断，但在本实施方式中表示管理服务器装置3实施的例子。
图10的(b1)是广播节目的信息与这些广播节目被广播时接收装置1检测到的无线标识符建立链接的数据的一例，第1列的No表示行编号，第2列表示广播节目名，第3列表示广播节目被广播的时间，第4列表示在第3列的时间检测到的无线标识符，第5列表示与第4列的无线标识符对应的用户标识符，第6列表示第3列的时间处的接收装置1的电源103的状态，按照每行而被建立链接。
例如，在No1的行，表示了在节目P1被广播的时刻T0至T1被检测的无线标识符为W1、W2、W4、针对这些设定的用户标识符分别为U1、U2、U4的例子。此外，是如下情况的例子，即由于设备状态是接通，因此电源103接通，具有被赋予用户标识符U1、U2、U4的无线终端装置2的用户通过接收装置1来收看节目P1。在本实施方式中，管理服务器装置3实施是否正在收看节目P1的判断。
在No2的行，是设备状态断开即电源103断开的情况的例子。是即使电源103断开但由于电源102接通因此无线标识符被检测的例子。该例子是接收装置1未在显示部141进行节目显示时、在接收装置1所在的房间存在与用户标识符U1、U2对应的无线终端装置2的情况的例子。
在No5的行，是设备状态断开即电源103断开且无线标识符全部未被检测到的情况的例子。该例子是接收装置1未在显示部141进行节目显示的时、在接收装置1所在的房间完全没有无线终端装置2的情况或者无线终端装置2的电源被切断的情况等的例子。
以上的例子是在进入到接收装置1所在房间时、通过接收装置1来收看节目时，用户必须持有将无线通信部24设为有效的无线终端装置2，从而能够得到更加准确的信息。例如，在No5的情况下可知，在接收装置1所在的房间中谁也没有。
图10的(b2)是将图10的(b1)的数据库按照第2列的时间的顺序改变排列的情况的一例。时间与广播节目被广播的时间不同地，例如是每隔5分钟、每隔1小时等的时间。例如，T10、T11表示手表的时刻，也可以是绝对时刻、GPS时刻、JST时刻等。第4、5、6列省略记载。根据图10的(b2)的例，例如，广播节目P3那样，可知时间T11至T12、 T12至T13的无线标识符的检测状况。在广播节目P3被广播的期间，并不局限于全部的用户一直收看，但该例子中，也能够检测这样的情况。通过本例，不是按照每个广播时间设定接收装置1中的收看信息的制作时间，而是例如短到1分钟间隔等，能够制作更加详细的收看信息。在管理服务器装置3中，通过解析接收装置1制作的1分钟间隔的收看信息，能够详细地解析特定的节目的广播时间内的收看状况。
图11是表示用于该第1实施方式所涉及的接收装置向管理服务器发送数据的处理动作例的流程图，例如是在无线通信部153接收到用户标识符还未被设定的无线标识符的情况下、信息控制部171向管理服务器发送数据的情况的例子。
信息控制部171从控制部16接收向管理服务器发送收看信息的请求(发送触发)(步骤S121)。信息控制部171在成为发送的收看信息中包含用户标识符的设定的情况下，对无线通信部153接收的无线标识符赋予用户标识符，与无线标识符建立链接并将用户标识符保存于数据保存部172(步骤S122的是、步骤S123)。信息控制部171包含步骤123中赋予的用户标识符来制作收看信息(步骤S124)。信息控制部171将制作的收看信息向管理服务器装置3发送(步骤S125)。
通过以上的步骤，能够对收看信息赋予相当于无线标识符的用户标识符并发送给管理服务器装置3。
图12是该第1实施方式所涉及的接收装置向管理服务器发送的数据的例子，按照第2列的每个No以行为单位而表示一个发送数据。第1列表示从时刻T10到T11的时间，第2列的No表示行编号，第3列以后表示成为收看信息的数据。第3列、第4列表示设备(相当于接收装置1)的信息，第3列表示设备标识符，第4列表示设备状态(电源103的接通/断开)。第5列至第8列是收看日志中包含的信息，第5列表示广播节目的广播日期时间，第6列表示广播节目的广播频道，第7列表示广播节目的广播时间，第8列表示广播节目的节目名(若能够识别广播节目则也可以是标识符)。第9列是在广播节目的广播时间内被检测的用户的信息(检测用户信息)。检测用户信息按照每个用户标识符来表示{用户标识符、终端种类、推断距离}的数据。更加具体地对各发送数据进行说明。
在No1的发送数据中，表示设备标识符D1的设备状态即电源103接通。进一步地，在No1的收看日志中，表示在日期时间YMD1的时刻T0至T1通过频道CH1而广播的广播节目P1被设备标识符D1的接收装置1接收、输出。此外，No1的收看日志的节目的收看者信息相当于第9列。即表示在接收装置1对广播节目P1进行输出中，在接收装置1的附近，用户识别编号U1的无线终端装置2的MT1存在于距接收装置1为推断距离2m的位置。此外，同时表示在接收装置1对广播节目P1进行输出中，在接收装置1的附近，用户识别编号U3的无线终端装置2的MT3存在于距接收装置1为推断距离150m的位置。
在No2的发送数据中，表示设备标识符D1的设备状态即电源103断开。进一步地，No2的收看日志表示在日期时间YMD1的时刻T1至T2通过频道CH1，广播节目P2被广播。该情况下，是由于设备状态为断开因此接收装置1不对广播节目P2进行接收或者显示的例子。此外，表示在日期时间YMD1的时刻T1至T2，在接收装置1的附近，用户识别编号U3的无线终端装置2的MT3存在于距接收装置1为推断距离150m的位置。因此，No2的数据是由于电源103断开，MT3存在于距接收装置1分离150m的位置，因此不存在收看了广播节目P2的人的情况的例子。另外，No2的数据也可以由于电源103断开，因此不对收看日志数据输入任何，但如本例那样，利用接收装置1通过广播信号等而接收 的广播节目信息，即使电源103断开也能够对收看日志输入信息。
No5的发送数据表示在日期时间YMD1的时刻T4至T5通过频道CH3而播放广播节目P5时，在接收装置1的附近，无线通信部153检测到未判别终端种类的无线标识符的情况的例子。检测用户信息的终端种类的部分设为“-”。此外，例如，也可以在无线通信部153检测到用户标识符还未被设定的无线标识符的情况下将终端种类的部分设为“-”并发送。
No6的发送数据表示在日期时间YMD1的时刻T5至T6通过频道CH3而对广播节目P6进行广播时，在接收装置1的附近不存在无线终端装置2的例子。
以上的发送数据可以单独使管理服务器发送，也可以同时发送多个。如何发送也可以基于控制部16向信息控制部171输出的发送触发的发生契机。以下，表示每个发生契机的发送数据的发送定时的例子。
＜向显示部141输出的频道的切换时＞
在时刻T2、T3，由于频道被切换，因此在时刻T2对发送数据No1、No2进行发送，在时刻T3对发送数据No3进行发送。
＜向显示部141输出的节目的结束时＞
在时刻T1、T2、T3、T4、T5、T6分别发送No1、No2、No3、No4、No5、No6。
＜定期的发送＞
在时刻T11发送No1、No2、No3、No4、No5、No6。
＜处于接收装置1的附近的推断收看者数变化时＞
在时刻T1、T2、T5，由于推断收看者数变化，因此在各时刻分别发送No1、No2、No5，在时刻T3对发送数据No3进行发送。
＜接收装置1检测到还未设定用户标识符的无线标识符时＞
No5的例子相当于该情况。也可以在检测到还未设定用户标识符的无线标识符的定时输出发送数据。
另外，在上述的例子中，表示了在节目广播时间的分段的时刻使发送触发发生的例子，但通常例如在节目广播时间也改变检测用户信息等。在这样的情况下，能够按每个缩短了第1列的时间的短时间(例如5分钟)获取检测用户信息，通过制作发送数据从而能够对应。当然，收看信息的发送定时并不限定于节目广播时间的分段的时刻等，可以是任意的定时。
图13是表示该第1实施方式所涉及的管理服务器装置接收数据的情况的处理动作例的流程图。
管理服务器装置3接收从接收装置1发送的收看信息(步骤S131)。接收的收看信息经由控制部31，被网络数据处理部35获取，保存于数据保存部33(步骤S132)。
图14是表示该第1实施方式所涉及的管理服务器装置的数据库中的推断距离数据的一例的图。
图14的(a)是对管理服务器装置的数据库中的收看信息之中每个用户标识符的推断距离的时刻列数据进行显示的例子，第1列表示接收装置1接收到来自作为推断距离的计算源的无线终端装置2的接收电波的时刻。第2列以后是每个用户标识符的推断距离(单位是m)的例子。
用户标识符U5的列在全部时刻，对表示无限大的符号进行表示，表示用户标识符 U5所对应的无线终端装置2在时刻T20至T25全部未被检测到。
图14的(b)是在管理服务器装置3中，例如应用处理部34基于图14的(a)的推断距离判断用户标识符所对应的无线终端装置2是否处于接收装置的附近(处于/不处于)的结果。在图14的(b)中，推断距离为5m以下的情况下判断为“无线终端装置2处于接收装置的附近”，推断距离超过5m的情况下判断为“无线终端装置2不处于接收装置的附近”的结果的例子。
此外，管理服务器装置3也可以根据无线终端装置2的推断距离的信息，根据推断收看距离的变动来解析将哪个无线终端装置2推断为收看者等。例如，管理服务器装置3观测到某个用户标识符A的推断距离的时间顺序数据的结果，在推断距离变动的情况下，能够将被分配了用户标识符A的无线终端装置2推断为用户随身携带的智能手机那样的设备，进一步地，也能够根据推断距离的变动的大小来推断用户如何移动等。此外，例如，在观测到某个用户标识符B的推断距离的时间顺序数据的结果，在推断距离一定期间以上完全未变动的情况下，也可以推断为被分配了用户标识符B的无线终端装置2是接收装置1所处的房间的无线连接的扬声器那样的设备。管理服务器装置3也能够在收看日志的解析时考虑这样的用户(无线终端装置2)的移动信息。例如，也可以被分配了上述用户标识符A的无线终端装置2所涉及的数据为了推断为对收看行动有影响而用作为解析数据，被分配了上述用户标识符B的无线终端装置2所涉及的数据为了推断为对收看行动没有影响而不用作为解析数据等用于管理服务器装置3进行解析时的判断材料。
图15是表示按每个广播节目显示该第1实施方式所涉及的管理服务器装置的数据库的例子的图，表示按照每行而与广播节目建立链接的收看信息。
第1列表示广播节目，第2列表示广播节目被广播的广播时间，第3列表示在广播时间接收装置1检测到的用户标识符(也可以读取为无线标识符)，第4列表示广播时间的电源103的接通/断开状态，第5列表示在广播时间接收装置1检测到的用户标识符的数量，第6列表示在广播时间接收装置1检测到的用户标识符之中被推断为实际收看广播节目的用户标识符的数量。
例如，第1行(除了项目行)表示在广播节目P1的广播时间T0至T1，接收装置1的电源103为接通，接收装置1检测到的用户标识符为U1、U2、U4，检测到的用户标识符为3的例子。此外，收看用户识别数是根据设备状态和检测用户标识符数而求取的值，在第1行的例子中，与检测用户标识符数相同。因此，是推断为持有检测到的用户标识符所对应的无线终端装置2的用户全员收看广播节目P1的例子。
例如，第2行(除了项目行)表示在广播节目P2的广播时间设备状态为切断的例子。因此，推断为在广播节目P2的广播时间，在接收装置1的附近存在无线终端装置2，但不存在实际收看广播节目的用户，收看用户识别数为0。
此外，第5行(除了项目行)表示在广播节目P5的广播时间设备状态为断开、并且在接收装置1的附近不存在无线终端装置2的情况的例子。例如管理服务器装置3根据第5行的例子，能够得到“在对应的接收装置1谁都没有收看广播节目P5”这一信息。
另外，在图15中，表示了广播节目的每个广播时间的数据，通常在广播时间内被检测的用户标识符数变动。在接收装置1中，通过获取更短时间的信息，发送给管理服务器装置3，在管理服务器装置3中能够进行更加精细的解析。
图16是表示按照每个用户标识符显示该第1实施方式所涉及的管理服务器装置的数 据库的例子的图，图16的(a)是每个用户标识符的数据库的显示例，是显示按照每行与用户标识符建立链接的收看信息、登记了用户标识符的接收装置1的设备识别编号的例子。图16的(b)是图16的(a)的收看信息的详细信息的例子。
例如，图16的(a)的第1行(除了项目行)表示用户标识符U1的收看信息是VI1、登记了用户标识符U1的设备是D1的例子。收看信息VI1包含图16的(b)所示的信息。图16的(b)的第1列是时间(并不局限于广播节目的广播时间)，第2列是在第1列的时间收看的节目的信息(节目名、节目标识符等)。
图16的(a)的第3行(除了项目行)表示用户标识符U3与2个设备标识符建立链接的例子。在该例子中，假定持有用户标识符U3所对应的无线终端装置2的用户例如具有两个接收装置1的情况等。
图16的(a)的第6行(除了项目行)表示不存在与用户标识符U6建立链接的设备标识符的情况的例子。在该例子中，假定持有用户标识符U6所对应的无线终端装置2的用户接近于例如未进行基于图9的步骤的登记的接收装置1的情况等。
管理服务器装置3也可以将对从接收装置1获取的收看信息进行解析、加工等而得到的推断收看者的列表、收看历史列表、收看信息提供给其他公司，或者输出到利用服务器装置4。利用服务器装置4也可以利用这些信息，例如制作针对用户标识符的推荐内容等，发送给持有与用户标识符建立链接的设备标识符的接收装置1。
通过以上的步骤，管理服务器装置3、利用服务器4能够按每个无线终端装置2收集或者解析从接收装置1收集的收看信息，得到更加详细的解析结果。由此，接收装置1能够从管理服务器装置3、利用服务器装置4等获取例如每个无线终端装置2的推荐内容等，收看者通过随身携带无线终端装置2能够从接收装置1得到更加具有嗜好性的内容信息。此外，根据本实施方式，在管理服务器装置3、利用服务器4中，在接收装置显示内容，但也能够针对收看者从接收装置之前向远离的场所移动或者返回这样的离席状况、多个人利用时的收看者的区别等收看者属性，得到更加精细的信息。
(第2实施方式)
在本实施方式中，表示在接收装置接收无线终端装置2所输出的终端用户属性、应用标识符、接收装置将收看信息发送给服务器的情况下，赋予终端用户属性、应用标识符并进行发送的情况的例子。
所谓终端用户属性，是指无线终端装置2的使用者、所有者等独立用户的属性，例如可以是年龄、性别、缩写等任意的值。终端用户属性可以设为独立用户的电话号码、名字等秘密性更高的信息，也可以通过限定为秘密性较低的信息来实现个人信息的保护。
所谓应用标识符，是指被分配给无线终端装置2启动的应用的标识符，基本上可以是图1所示的系统内定义的标识符，也可以是在包含系统外的范围内定义的(例如全球的)标识符。
图17是表示第2实施方式所涉及的无线终端装置检测到应用的启动的情况的处理动作例的流程图。
持有无线终端装置2的用户处于接收装置1附近时，使从UI部22安装于无线终端装置2的应用软件(以下，也可能称为应用)启动。应用也可以是与接收装置1、管理服务器装置3等协作使用的应用。应用处理部23若接收来自UI部22的应用启动指令，则启动应用。若启动应用，则用户从UI部22输入终端用户属性(步骤S211的是、S212)。 终端用户属性的输入画面可以若应用启动则自动显示，也可以与应用独立地显示。此外，用户可以从UI部22的触摸面板输入终端用户属性，也可以在能够使用声音识别的情况下通过声音来输入。终端用户属性例如设为用户的姓名缩写。若用户输入终端用户属性，则应用处理部23经由无线通信部24，发送包含终端用户属性和应用标识符的数据(步骤S213)。无线通信部24也可以与步骤S211的应用启动时同时启动。
图18是表示用于该第2实施方式所涉及的接收装置向管理服务器发送数据的处理动作例的流程图。在接收装置1中，若无线通信部153接收来自无线终端装置2的数据，则输出给控制部16。控制部16对接收的数据进行解析，若确认存在应用标识符或者终端用户属性，则使应用处理部18启动应用，为了使信息控制部171向管理服务器发送收看信息而输出发送指令(步骤S221)。若信息控制部171接收发送指令，则制作发送的收看信息(步骤S222)。在本实施方式中，信息控制部171包含应用标识符或终端用户属性或者这两者地制作收看信息。信息控制部171将制作的收看信息发送给管理服务器装置3(步骤S223)。在应用处理部18中，若从无线终端装置2没有结束应用的通知，则返回到步骤S221，信息控制部171等待应用标识符、终端用户属性的数据的接收(步骤S224的否)。在应用处理部18中，在从无线终端装置2存在结束应用的通知的情况下，应用处理部18、信息控制部171结束处理(步骤S224的是)。在管理服务器装置3中，将基于图13的流程图而接收的收看信息保存于数据保存部33。
图19是表示该第2实施方式所涉及的管理服务器装置从接收装置接收的数据所涉及的数据库的一例的图，在第1列表示终端用户属性，在第2列表示应用标识符，在第3列表示收看信息，在第4列表示设备信息。此外，按照每行，信息被建立链接。
在本实施方式中，表示作为终端用户属性而指定了姓名缩写的例子，是将与具有该终端用户属性的用户建立链接的信息同行表示的例子。
例如，第1行(除了项目行)表示，某个用户的终端用户属性是“TN”，安装于用户TN使用的无线终端装置2的应用的应用标识符是“AP1”，使用被分配了应用标识符AP1的无线终端装置2的用户TN的收看信息是“VI1”，用户TN收看了收看信息VI1所示的节目等的接收装置1的设备标识符是“D1”。收看信息VI1是与图16的(b)同样的数据。在第1实施方式中，表示了管理服务器装置3使用用户标识符，确定并推断收看者的例子，但在本第2实施方式中，管理服务器装置3能够使用终端用户属性、应用标识符的任一者或者两者，按照每个通过设备标识符而识别的接收装置1来区分并推断收看者。
第2行(除了项目行)是用户MT与两个应用标识符AP1、AP2建立链接的例子。考虑用户MT使用两个(多个)无线终端装置2，或者在一个无线终端装置2安装两个(多个)应用等情况。该情况下，终端用户属性与设备标识符D1建立链接，因此接收任意应用标识符，管理服务器装置3或利用服务器4都能够区分并推断收看者。
第3行(除了项目行)是用户RK与两个设备标识符D1、D2建立链接的例子。考虑用户RK使用两个(多个)接收装置1等情况等。该情况下，通过将终端用户属性、应用标识符或者其组合设为系统内固有的标识符，从而管理服务器装置3或利用服务器4能够确定并推断收看者。或者若设备标识符D1与D2被建立链接，则管理服务器装置3或利用服务器4能够区分并推断收看者。
第4行(除了项目行)是不存在与用户SU建立链接的应用标识符的情况的例子。该情况下，管理服务器装置3或利用服务器4能够通过终端用户属性“SU”来区分并推断收 看者。
第5行(除了项目行)是不存在建立链接的终端用户属性的情况的例下。该情况下，管理服务器装置3或利用服务器4能够通过与设备标识符D1建立链接的应用标识符“AP5”来确定并推断收看者。
通过以上的步骤，管理服务器装置3、利用服务器装置4能够通过使用从接收装置1收集的收看信息之中的终端用户属性、应用标识符，按照每个无线终端装置2来进行解析，能够得到更加详细的解析结果。若使用终端用户属性，即使在多个用户使用相同的无线终端装置2的情况下，也能够在管理服务器装置3、利用服务器装置4中进行收看者的区分。
此外，例如通过将家族中被分配了相同的应用标识符的应用安装于家族各自的无线终端装置2，使接收装置1存储应用标识符，也能够判断处于接收装置1的附近的无线终端装置2是否为家族所有。
此外，例如在家族之中在孩子的无线终端装置2安装应用A、接收装置1检测到应用A的应用标识符的情况下，能够进行使显示141显示的节目的显示控制即家长控制等。
此外，通过对终端用户属性使用年龄，能够进行同样的家长控制。此外，作为终端用户属性，也可以使用第1实施方式中定义的用户标识符。此外，管理服务器装置3也可以根据应用标识符、终端用户属性、接收其的时刻等，进行收看者的推断。
此外，也可以将第1位的实施方式中所示的使用接收装置1与无线终端装置2的推断距离的方法同样应用于第2实施方式。
通过以上所述的至少一个实施方式，能够提供对收看信息详细进行解析的接收装置、服务器、系统以及方法。
另外，附图所示的显示于解析画面等的条件参数、针对其的选项、数值、评价指标等的名称、定义、种类等在本实施方式中表示为一个例子，并不限定于本实施方式所示的方式。
以上说明了本申请的几个实施方式，但这些实施方式作为例子而提示，并不意图限定本申请的范围。这些新的实施方式能够以其它各种方式实施，在不脱离本申请的主旨的范围内，能够进行各种省略、置换、变更。这些实施方式、其变形包含于本申请的范围、主旨，并且包含于专利权利要求所述的方案及其等同的范围。进一步地，在权利要求的各结构要素中，即使在将结构要素分割表述的情况、或者将多个结合表述的情况、或者将这些组合表述的情况下，也是本申请的范畴。此外，即使将多个实施方式组合，通过该组合而构成的实施例也是本申请的范畴。
此外，附图是为了使说明更加明确，相比于实际的方式，可能示意性地表示各部的宽度、厚度、形状等。框图中，可能在未结线的框间或即使结线也对箭头未表示的方向进行数据、信号的交互。流程图所示的处理也可以通过硬件(IC芯片等)或软件(程序等)或硬件与软件组合来实现。此外，在将权利要求表述为控制逻辑的情况、表述为包含使计算机执行的指示的程序的情况、以及表述为记载了所述指示的计算机可读取的记录介质的情况下也适用本发明的装置。此外，针对使用的名称、用语也并不限定，即使是其他表述，若是实质相同内容、相同主旨则也包含于本发明。

Claims (10)

  1. 一种接收装置，其中，
    所述接收装置接收数字内容，能够可收看地输出，具有能够进行与其他装置的识别的固有的设备标识符，
    所述接收装置具备：
    收看日志收集部，收集针对所述数字内容的收看日志；
    无线通信部，对无线终端发送的无线终端信息进行接收；
    检测终端信息制作部，基于所述无线终端信息来制作检测终端信息；和
    信息管理部，包含所述收看日志、所述检测终端信息和所述设备标识符来发送收看信息。
  2. 根据权利要求1所述的接收装置，其中，
    所述无线终端信息包含所述无线终端的无线标识符。
  3. 根据权利要求2所述的接收装置，其中，
    所述检测终端信息包含相对于所述无线标识符而设定为内部固有的标识符的用户标识符。
  4. 根据权利要求1至3的任一项所述的接收装置，其中，
    所述检测终端信息包含所述无线终端输出的终端用户属性信息。
  5. 根据权利要求1至4的任一项所述的接收装置，其中，
    所述检测终端信息包含被安装于所述无线终端的应用的应用标识符。
  6. 根据权利要求1至5的任一项所述的接收装置，其中，
    所述检测终端信息包含推断距离，所述推断距离为与所述无线终端的距离的推断值。
  7. 一种服务器，其中，所述服务器接收并处理收看信息，能够按每个检测终端信息得到所述收看信息的解析结果，
    所述收看信息包含：接收装置基于无线终端发送的无线终端信息而制作的检测终端信息、能够进行与其他装置的识别地设定于所述接收装置的固有的设备标识符、和所述接收装置所收集的针对数字内容的收看日志。
  8. 根据权利要求7所述的服务器，其中，
    所述服务器接收并处理所述接收装置所发送的所述无线终端与所述接收装置之间的推断距离。
  9. 一种系统，其中，所述系统具备无线终端、接收装置以及服务器，
    所述无线终端输出无线终端信息，
    所述接收装置接收数字内容，能够可收看地输出，具有能够进行与其他装置的识别的固有的设备标识符，
    所述接收装置具备：
    收看日志收集部，收集针对所述数字内容的收看日志；
    无线通信部，对无线终端发送的无线终端信息进行接收；
    检测终端信息制作部，基于所述无线终端信息来制作检测终端信息；和
    信息管理部，包含所述收看日志、所述检测终端信息和所述设备标识符来发送收看信息，
    所述服务器接收所述收看信息，能够按每个所述检测终端信息来得到所述收看信息的 解析结果。
  10. 一种用于包含无线终端、接收装置和服务器的系统的方法，
    所述无线终端具备输出无线终端信息的步骤，
    接收数字内容、能够可收看地输出、具有能够进行与其他装置的识别的固有的设备标识符的所述接收装置具备：
    收集针对所述数字内容的收看日志的步骤；
    接收所述无线终端信息的步骤；
    基于所述无线终端信息来制作检测终端信息的步骤；和
    包含所述收看日志、所述检测终端信息和所述设备标识符来发送收看信息的步骤，所述服务器具备接收所述收看信息，按每个所述检测终端信息而得到所述收看信息的解析结果的步骤。
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