WO2022114256A1 - Procédé et appareil de fourniture de système de gestion de service de location d'espace - Google Patents

Procédé et appareil de fourniture de système de gestion de service de location d'espace Download PDF

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Publication number
WO2022114256A1
WO2022114256A1 PCT/KR2020/016868 KR2020016868W WO2022114256A1 WO 2022114256 A1 WO2022114256 A1 WO 2022114256A1 KR 2020016868 W KR2020016868 W KR 2020016868W WO 2022114256 A1 WO2022114256 A1 WO 2022114256A1
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WO
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Prior art keywords
space rental
information
space
providing
rental company
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PCT/KR2020/016868
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English (en)
Korean (ko)
Inventor
김화현
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김화현
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Priority to PCT/KR2020/016868 priority Critical patent/WO2022114256A1/fr
Publication of WO2022114256A1 publication Critical patent/WO2022114256A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/02—Reservations, e.g. for tickets, services or events
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/12—Hotels or restaurants
    • G06Q50/40—

Definitions

  • the present invention relates to a method and apparatus for providing a space rental service management system performed by a server.
  • An object of the present invention is to provide a space rental company with a management system that can manage customers' reservations in an integrated manner, and to provide convenience to customers so that they can easily check space rental service information.
  • it aims to induce efficient marketing by collecting customer information and reservation information, and providing additionally analyzed data to space rental companies.
  • a method for providing a space rental service management system performed by a server includes the steps of: (a) providing a user interface related to space rental service management to a space rental company terminal; (b) providing a preset interface capable of inputting spatial information and reservation information to the space rental company terminal according to a predetermined input in the user interface from the space rental company terminal; (c) providing a text message for guiding the space rental service to a customer terminal at a preset time based on the input reservation information; and (d) collecting customer information of customers using the space rental service, analyzing a major marketing target of the space rental company based on the customer information, and providing the analysis result to the space rental company terminal,
  • the customer information includes at least one of information on an inflow rate by residence, gender, age group, inflow path, access time, payment amount, and industry type.
  • step (a) the space rental company configures and operates predetermined contents related to the space rental service through the space rental company terminal. and providing an available Internet page to the space rental company terminal, wherein the Internet page includes a plurality of subpages according to the content, and when a predetermined additional payment is made, the Internet page is the content It will be provided to the space rental company terminal in a pre-configured state.
  • the reservation interface for inputting the reservation information includes a reservation creation menu configured in the form of a calendar, wherein the space rental
  • the company terminal makes an input for requesting the room block function in the reservation creation menu
  • the customer terminal makes a reservation, it is set that it is not possible to apply for a reservation for space products and dates corresponding to the input for the block screen function will be.
  • the step (c) comprises the steps of: providing a text message interface for setting a text message format to the space rental company terminal; and receiving and storing space rental reference information and text message automatic transmission time information to be referenced when renting a space from the space rental company terminal according to the text message format set by the space rental company terminal,
  • the space rental reference information is automatically transmitted to the customer terminal at a preset time stored in the message automatic transmission time information.
  • the space rental company terminal provides a space rental guide providing interface capable of setting components of a platform capable of providing predetermined space rental guide information in the space rental service. providing as; and as the input of field values required in the space rental guide providing interface of the space rental company terminal is completed, generating a platform including the contents input by the space rental company terminal.
  • the components of the platform include a platform name, a representative image, a platform supported language, space product information, an entrance/exit interface and an interface related to space phone, map, and message, and the platform is configured for each customer. It refers to an Internet page to which a unique URL (uniform resource locator) is assigned.
  • a unique URL uniform resource locator
  • the step (d) includes: (d-1) the influence associated with the marketing target based on the customer information and the analyzed characteristics of the marketing target. selecting an influencer and matching the space rental company; (d-2) recommending the influencer and the space rental company to the space rental company terminal and the influencer terminal, respectively, according to the matching result; (d-3) extracting reservation information of a customer introduced through influencer marketing performed based on the recommendation; and (d-4) providing a real-time settlement interface of a preset fee based on the reservation information to the space rental company terminal and the influencer terminal, wherein the influencer is connected to an independent SNS channel and the SNS channel. It is a user who has more than a preset number of followers.
  • the method of providing a space rental service management system includes, before the step (d-1), collecting and analyzing influencer information of a preset standard, wherein the influencer information is At least one of content type, content number, subscriber residence, subscriber gender ratio, subscriber age group, number of subscribers, and number of times of content use is included.
  • the influencer information is compared with the spatial information and customer information, and when the symmetrical information is within a preset range, a predetermined value is given to the influencer. and performing a weighting operation.
  • the space rental company terminal sets and inputs a predetermined marketing range among the space products of the space rental company, the input is received and the influence providing the unseo terminal; and analyzing and statistically analyzing customer information and generated reservation information through the influencer marketing, and providing the statistical information to the space rental company terminal, wherein the marketing scope is a room owned by the space rental company. It includes a range of types and amounts, and the customer information introduced through the influencer marketing is in the URL information including the recommendation code corresponding to the influencer or the influencer identifier input by the customer terminal at the time of reservation. It is collected based on
  • An apparatus for providing a space rental service management system includes: a memory storing a program for performing a space rental service management system providing method; and a processor for executing the program, wherein the processor provides a user interface related to space rental service management to a space rental company terminal by executing the program, and provides a user interface related to space rental service management from the space rental company terminal in the user interface
  • a preset interface capable of inputting spatial information and reservation information is provided to the space rental company terminal, and a text message for guiding the space rental service is transmitted at a preset time based on the input reservation information. It is provided to a customer terminal, customer information of a customer using the space rental service is collected, and a major marketing target of the space rental company is analyzed based on the customer information, and the analysis result is provided to the space rental company terminal.
  • the space rental service management system providing method provides an integrated user interface for the space rental service, so that the space rental company operator can conveniently manage reservations for each space rental product and each customer.
  • the method of providing a space rental service management system collects various customer information such as nationality, gender, inflow rate by age group, and inflow route of customers who use the space rental service, converts it into data, and analyzes the main customer base. , it can suggest the direction of future marketing to space rental companies.
  • the space rental company can efficiently maximize the marketing effect through the matched influencer based on the analyzed main marketing target.
  • the method for providing a space rental service management system according to an embodiment of the present invention can be easily adopted by not only large space rental businesses but also small and medium-sized space rental companies, thereby contributing to sales improvement and growth of the space rental market.
  • FIG. 1 is a structural diagram of a system for providing a space rental service management system according to an embodiment of the present invention.
  • FIG. 2 is a flowchart of a method for providing a space rental service management system according to an embodiment of the present invention.
  • FIG. 3 is an exemplary diagram of reservation information input in a user interface according to an embodiment of the present invention.
  • FIG. 4 is an exemplary diagram of a text message interface according to an embodiment of the present invention.
  • FIG. 5 is an exemplary diagram of a space rental guide providing interface according to an embodiment of the present invention.
  • FIG. 6 is a flowchart of a method for providing influencer marketing according to an embodiment of the present invention.
  • the "user terminal” referred to below may be implemented as a computer or portable terminal that can access a server or other terminal through a network.
  • the computer is, for example, a laptop, desktop, laptop, VR HMD (eg, HTC VIVE, Oculus Rift, GearVR, DayDream, PSVR, etc.) equipped with a web browser (WEB Browser), etc.
  • VR HMD is for PC (eg, HTC VIVE, Oculus Rift, FOVE, Deepon, etc.), for mobile (eg, GearVR, DayDream, Storm Horse, Google Cardboard, etc.) Independently implemented Stand Alone models (eg Deepon, PICO, etc.) are included.
  • a portable terminal is, for example, a wireless communication device that guarantees portability and mobility, and includes not only a smart phone, a tablet PC, a wearable device, but also Bluetooth (BLE, Bluetooth Low Energy), NFC, RFID, and ultrasound (Ultrasonic). , infrared, Wi-Fi, Li-Fi, etc. may include various devices equipped with a communication module.
  • the term "network” refers to a connection structure capable of exchanging information between each node, such as terminals and servers, and includes a local area network (LAN), a wide area network (WAN), and the Internet. (WWW: World Wide Web), wired and wireless data networks, telephone networks, wired and wireless television networks, and the like.
  • wireless data communication networks examples include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi, Bluetooth communication, infrared communication, ultrasound Communication, Visible Light Communication (VLC), LiFi, and the like are included, but are not limited thereto.
  • 3GPP 3rd Generation Partnership Project
  • LTE Long Term Evolution
  • WIMAX World Interoperability for Microwave Access
  • Wi-Fi Bluetooth communication
  • infrared communication ultrasound Communication
  • VLC Visible Light Communication
  • LiFi and the like are included, but are not limited thereto.
  • Some of the operations or functions described as being performed by the terminal or device in this specification may be instead performed by a server connected to the terminal or device. Similarly, some of the operations or functions described as being performed by the server may also be performed in a terminal or device connected to the server.
  • FIG. 1 is a structural diagram of a system for providing a space rental service management system according to an embodiment of the present invention.
  • the system includes a server 100 that performs an overall process for providing a space rental service management system, and a space rental company terminal 101 that is an operating subject of the space rental service management system. ) is included.
  • the customer terminal 102 receiving the space rental service and the influencer terminal 103 may be configured.
  • FIG. 2 is a flowchart of a method for providing a space rental service management system according to an embodiment of the present invention.
  • the server 100 may provide a web or app service configured with a user interface 300 related to space rental service management to the space rental company terminal 101 . That is, the space rental company can manage the space rental service in an integrated manner using the user interface 300 .
  • the server 100 may provide the space rental company terminal 101 with an Internet page that enables the space rental company to configure and operate predetermined content related to the space rental service.
  • the Internet page may include a plurality of subpages according to the configured content. That is, a homepage that can configure the contents of the space rental service, introduction of the space rental company, product information, spatial information, reservation platform, etc. may be provided to the space rental company, and the customer can request a product reservation through this.
  • the server 100 displays the Internet page in a state in which contents that can sufficiently perform the space rental service are pre-configured. can provide That is, it is possible to provide a completed homepage in response to a space rental company. Since these Internet pages are managed by the server 100, it is possible to provide an operating framework for small and medium-sized space rental companies that have difficulty in establishing a separate server for operating the homepage.
  • the server 100 may configure a link or banner for the corresponding surrounding facility on the provided Internet page.
  • customers who use space rental facilities for the purpose of travel may need other information such as viewing facilities, leisure sports facilities, and restaurants located around the space.
  • an additional marketing effect can be given to the space rental company by interworking with the surrounding facilities.
  • step S220 upon receiving a click of a menu configured in the user interface 300 from the space rental company terminal 101, the server 100 provides a preset input interface for inputting spatial information and reservation information to the space rental company It may be provided to the terminal 101 . Specific details will be described later.
  • the server 100 may provide a space rental service guidance text message to the customer terminal 102 at a preset time based on the input reservation information for each customer. For example, the customer can easily check through the provided text message whether the reservation for the selected time and space rental product has been successfully concluded or whether the reservation has been successfully canceled. In addition, space rental reference information necessary for space rental can be received and informed at an appropriate time.
  • the space rental company terminal 101 may generate a predetermined text message form using the text message interface provided by the server 100, which will be described later.
  • the server 100 may analyze the main marketing target and provide the analysis result to the space rental company terminal 100 .
  • the server 100 may collect customer information of customers using the space rental service, store it in the cloud, etc., and perform numerical analysis according to preset criteria.
  • the customer information may include, but is not limited to, at least one of information on an inflow rate by residence, gender, age group, inflow path, access time, payment amount, and industry.
  • a marketing target for each category may be selected based on the analyzed data, and a more specific target may be formed as the scope is limited depending on the situation.
  • the scope of marketing is limited by extracting the highest section for each criterion.
  • the limited marketing scope is classified in detail according to the preset period such as normal days, holidays, seasonal vacation period, festival period, vacation period, etc. can be provided to
  • the space rental company operator can maximize the marketing effect, such as by launching related promotional materials on the space rental company website or posting advertisements for the space rental company on routes that are easy to access by major targets. .
  • FIG. 3 is an exemplary diagram of reservation information input in a user interface according to an embodiment of the present invention.
  • the first page of the web or app service provided by the server 100 may be configured as a home screen.
  • the home screen may include outline company information and reservation and sales information of the space rental company, and may include a search interface and a real-time chatting interface for searching the name and contact information of the reservationer.
  • the server 100 may provide an interface for inputting spatial information to the space rental company terminal 101 .
  • the spatial information may include basic information such as the name, type, and address of the space, the room type and number of rooms in the space, a photo of the room, the number of occupants, convenience facilities, nearby attractions, and the like.
  • the space rental company operator inputs price information such as the basic price for each room type, the season price, and the daily price, and deposit information such as the account holder, account number, bank name, and support payment method through the space rental company terminal 101 . can do.
  • the space rental company terminal 101 may separately set the gender of a customer who is a target of the corresponding room type while inputting a room type among the spatial information or set whether to prevent mixed occupancy of the corresponding room type.
  • a reservation interface for inputting reservation information may be provided.
  • the reservation interface may include a reservation creation menu configured in the form of a calendar.
  • a table in which each room according to the owned room type is a vertical axis and a date is a horizontal axis may be configured.
  • the space rental company terminal 101 may create a reservation by clicking on a section of the table based on information on a previously concluded reservation.
  • a reservation is made from a specific time of the corresponding date to a specific time of another date, a reservation can be easily created through a drag input, and multiple reservations can be created simultaneously by operating a predetermined input device.
  • the reserved zone 301 may be output in a different color by displaying a corresponding customer name.
  • the space rental company terminal 101 when the space rental company terminal 101 makes an input for requesting the room block function in the reservation creation menu, when the customer makes a reservation, it may be set so that the reservation application cannot be made for the space product and date corresponding to the input.
  • a short-term or long-term schedule of a space rental company may be pre-planned, such as a remodeling scheduled for a specific time or a regular event for a specific space product.
  • the space rental company operator can prevent the hassle of having to check each one by placing a block mark 302 in the area corresponding to the schedule using the blocker function, and unintentionally notify the customer of reservation cancellation You can also block in advance if you need to.
  • the server 100 inputs more specific reservation information or It can provide additional interfaces that can be changed.
  • Specific reservation information may include, but is not limited to, reservation information, payment information, reservation status, reservation date, allocation information, reservation flow path, check-in/out status, special items, breakfast selection, etc.
  • the space rental company terminal 101 can check the entire reservation history time-series on the screen provided by clicking the reservation list menu in the user interface 300, and select single or multiple reservations to cancel or cancel the reservation. can be changed
  • the changed reservation status may be applied to the reservation creation menu configured in the form of a calendar.
  • the server 100 according to the input of the space rental company terminal 101 in the reservation list menu, the server 100 generates the entire reservation details or the reservation details classified according to a predetermined condition to the space rental company terminal 101 as a predetermined document file. can be provided.
  • the space rental company can manage the reservation simply and accurately through the interface related to the space rental reservation provided by the server 100 .
  • FIG. 4 is an exemplary diagram of a text message interface according to an embodiment of the present invention.
  • the server 100 provides a text message interface capable of generating a text message form to the space rental company terminal 101 ) can be provided.
  • the text message form can be created by being classified according to various criteria desired by the space rental company, such as by customer, by room type, by reservation status, by specific event, by period, etc.
  • the text message includes SMS (Short Message Service), LMS (Long Message Service), MMS (Multimedia Message Service), PUSH, and the like, regardless of the format.
  • the space rental company terminal 101 may configure the content of the text message to be transmitted to the customer terminal 102 using the text message interface. That is, the space rental reference information that the customer should refer to when renting the space may be input to the server 100 .
  • the text message interface referring to FIG. 4, for example, a form title input item, a basic text and a space rental reference information input item 402 according to the corresponding form, a reservation information text generation item 401, an automatic sending time setting item ( 403), outgoing target setting items, automatic call activation setting items, etc. may be included.
  • the reservation information phrase may include uniform resource locator (URL) information for accessing a platform capable of providing space rental guide information, which will be described later.
  • URL uniform resource locator
  • the space rental company terminal 101 can set the time when the text message including the space rental reference information should be transmitted through the automatic transmission time setting item 403 .
  • the server 100 may generate a text message form by receiving and storing information input by the space rental company terminal 101 in the text message interface. Thereafter, the server 100 may automatically transmit the corresponding text message to the customer terminal 102 at a preset time according to the stored automatic call time information. In addition, depending on whether automatic transmission is activated or not set through the text message interface, the server 100 may receive the text message form selection input of the space rental company terminal 101 and manually transmit it to the customer terminal 102 at that time. have.
  • FIG. 5 is an exemplary diagram of a space rental guide providing interface according to an embodiment of the present invention.
  • the space rental company may provide the unmanned platform 502 according to an embodiment of the present invention to the customer to perform an efficient non-face-to-face space rental service.
  • the server 100 provides a space rental guide providing interface 501 capable of setting components of a platform 502 capable of providing a predetermined space rental guide within the space rental service of the space rental company terminal. 101) can be provided.
  • the space rental company terminal 101 may configure the platform 502 by inputting field values required in the space rental guide providing interface 501 .
  • the space rental company operator may set a basic language and a platform support language through the space rental company terminal 101 . Through this, the customer may use the platform 502 in at least one or more of the set supported languages.
  • the space rental company terminal 101 may set space product information to be displayed on the platform 502 and a predetermined customer interface that the customer can use in the space rental service. Referring to FIG. 5 , it can be seen that a field value setting tab of spatial product information such as spatial location, surrounding places, convenience facilities, and space rules and a customer interface setting tab such as check-in, check-out, and Wi-Fi setting are shown.
  • the server 100 may generate a platform 502 including the contents input by the space rental company terminal 101 based on the spatial information input by the space rental company terminal 101 .
  • the generated platform 502 may be in the form of an Internet page to which a unique URL is provided for each customer.
  • the URL may include an identifier corresponding to a customer. That is, after the customer accesses the server 100 by inputting a corresponding URL through the customer terminal 102 , an independent Internet page may be provided from the server 100 .
  • an Internet page may include multiple subpages.
  • the elements constituting the platform 502 include a platform name, a representative image, a platform support language, spatial product information, It may include an entrance/exit interface, a space phone, a map, and a message-related interface, but is not limited thereto.
  • a customer can easily request a check-out through the check-out interface in the platform 502 provided upon check-out, and the server 100 receives it and provides it to the space rental company terminal 101 so that check-out can be performed.
  • the space rental company terminal 101 may input field values corresponding to each additional service, and the customer may provide additional services within the platform 502 .
  • the additional service can be provided at any time through the interface.
  • the server 100 may configure a corresponding payment interface in the platform 502 and provide it to the customer terminal 102 . .
  • the server 100 may configure and provide links or banners related to nearby attractions or convenience facilities in the platform 502 .
  • the link or banner may be included in the spatial information input by the space rental company terminal 101, or may be provided by the server 100 itself based on a predetermined contract with surrounding facilities. For example, a customer who has considered using a leisure sports facility around the space can conveniently obtain information or make a reservation through the provided platform 502 .
  • FIG. 6 is a flowchart of a method for providing influencer marketing according to an embodiment of the present invention.
  • the server 100 may collect, analyze, and store information on influencers based on preset criteria.
  • the server 100 may set a threshold number of followers to determine large influencers who have a very large public influence.
  • the influencer information can be collected regardless of location and time.
  • the number of exposures to a preset online medium for a predetermined period can be identified, and when the number is greater than or equal to a threshold, information on the influencer can be collected.
  • a search according to the keyword may be performed to collect influencer information corresponding thereto.
  • an influencer is searched based on the marketing target analyzed in step S240, and if there is a missing part in the previously collected influencer information, influencer information corresponding to the missing part may be additionally collected. have.
  • the influencer information may include at least one of content type, content number, subscriber residence, subscriber gender ratio, subscriber age group, number of subscribers, and number of times of content use, but is not limited thereto.
  • the server 100 may analyze and store the information into a preset category according to the information.
  • the server 100 may select an influencer associated with the marketing target based on the customer information of the space rental company and the analyzed characteristics of the marketing target and perform matching with the space rental company.
  • the server 100 compares the influencer information with the spatial information and customer information of the space rental company, and when the symmetrical information is within a preset range, performs an operation to give a predetermined weight to the influencer can be done
  • the server 100 analyzes customer information to determine the main age group of customers who use the space rental service, identifies the main age group of each influencer subscriber and compares them, and the range of the corresponding age group is Weights may be given to influencers within a preset range.
  • it is possible to identify the spatial location and the main residence of the customer group, identify the residence of the influencer, the main activity site, and the content production place, and compare them, and give weight to the influencer whose corresponding place is within a preset range. can In this way, by comparing similar types of information and performing an operation to assign a weight when a criterion is satisfied, an influencer having the highest score or a preset threshold score or higher can be selected.
  • each marketing target analyzed in S240 may be considered.
  • Marketing target information can be utilized in the weighting calculation step, and after weight calculation is completed and a predetermined influencer is selected, additional comparison is performed with the information of each marketing target to select the selected influencer. can also be classified. As described above, since the marketing target may have various categories or ranges, influencers corresponding thereto may also be selected and matched in various ways.
  • the server 100 may recommend the influencer and the space rental company to the space rental company terminal 101 and the influencer terminal 103 according to the matching result, respectively.
  • the recommended method is not limited, but for example, the server 100 may create a predetermined influencer marketing platform that connects the space rental company and the influencer and provide it to each terminal.
  • information of a plurality of space rental companies and influencers owned by the server 100 may be introduced to the influencer marketing platform.
  • the space rental company can read information of various influencers through the influencer marketing platform, and, separately from the server 100 recommending the influencer, desired influencers through a predetermined connection interface configured in the platform. You can try to contact Luncer.
  • the influencer can also look at various space rental company information and select a desired space rental company separately from matching of the server 100 .
  • the matched influencer may promote the space rental company itself, but according to an embodiment of the present invention, in step S604, the space rental company terminal 101 performs a predetermined influencer marketing among space products.
  • the range may be set and input, and the server 100 may receive it and provide it to the influencer terminal 103 .
  • the space rental company can allocate the room type and price range to be marketed to the influencer. Through this, the space rental company can obtain the effect of minimizing the commission burden of influencer marketing while at the same time appealing to customers with its main product.
  • the server 100 may extract reservation information of the customer introduced through influencer marketing. That is, the server 100 may perform predetermined user tracking to identify a customer who has accessed or reserved a space rental company through influencer marketing.
  • an influencer may configure a link or a banner of a space rental company on his/her SNS channel, and a corresponding URL may include the corresponding influencer identifier.
  • the server 100 may check the influencer identifier to determine the customer's inflow path.
  • the space rental company site may include a product introduction page, a reservation page, a reservation completion page, a payment page, and the like, and each sub-URL corresponding thereto may be configured, and each sub-URL may also include an influencer identifier.
  • the server 100 may track the web page traffic of the customer terminal 102 accessing the server 100 .
  • the server 100 may check whether the customer has completed the reservation through influencer marketing. In addition, it is possible to check whether a reservation has been made for the room type assigned to the influencer or another product has been reserved. In this way, we track the activities of customers introduced through influencer marketing, and collect information such as space products that customers are interested in, space products that have been reserved, and whether the space products are within the range allocated to influencers. can do. The collected information can be used as data to set a fee to be paid to an influencer in the future.
  • the influencer may disclose a preset recommendation code while promoting a space rental company on an SNS channel or produced content.
  • the customer may input the recommendation code through the customer terminal 102 when making a reservation.
  • the server 100 may identify the input recommendation code, and through this, determine whether the reservation was made by influencer marketing, and collect reservation information.
  • the server 100 may provide a real-time settlement interface of a preset fee to the space rental company terminal 101 and the influencer terminal 103 based on reservation information through influencer marketing.
  • the settlement interface may be configured in the aforementioned influencer marketing platform.
  • the space rental company and the influencer can set the fee to be automatically paid when a reservation is made by marketing using the settlement interface, and can also be set to be paid by settlement of the fee every preset period.
  • the server 100 statistically analyzes the customer information and the generated reservation information flowing into the influencer marketing, and provides the statistical information to the space rental company terminal 101.
  • the server 100 may extract a customer introduced through influencer marketing, analyze and process information corresponding to the extracted customer, and quantify it. For example, if marketing is assigned to influencer X for room type A, compare the average of the reservation number of room A after X influencer marketing and the reservation number of room type A before marketing, and calculate the difference. can be calculated In addition, the difference may be visualized for each preset period and provided to the space rental company terminal 101 . In this way, by providing quantified influencer marketing effects and influence, space rental companies can objectively judge the effectiveness of marketing. Accordingly, if it is determined that the marketing efficiency is insignificant or the effect trend by period decreases, etc., the space rental company can select other influencers or devise other marketing methods.
  • the server 100 may track the tracking of the customer terminal 102 accessed through the influencer, and determine the access time for each space rental product. For example, pages A to E space rental products are introduced on the space rental company site, respectively, and the customer terminal 102 can access the space rental product page A for 10 minutes and the space rental product page B for 5 minutes have. In this case, the server 100 may collect customer access time for each space rental product, and may cumulatively calculate the total access time of customers introduced through the influencer. Thereafter, the server 100 may statisticize the accumulated access time information and provide it to the space rental company terminal 101 .
  • the server 100 may recommend a product optimized for the influencer marketing to the space rental company terminal 101, and the space rental company performs marketing to the influencer based on this. Ranges can be reassigned.
  • the server 100 may re-recommend the space rental company terminal 101 by rematching an appropriate influencer based on the statistical information.
  • the server 100 may update information of the matched influencer according to a preset period and provide it to the space rental company terminal 101 .
  • the server 100 may collect the changed number of subscribers, the number of contents produced during the corresponding period, the total number of times of content use during the corresponding period, and the like, and provide the collected information to the space rental company terminal 101 .
  • an influencer's influence can fluctuate greatly depending on public popularity, so information on this can be provided to a space rental company to determine whether to maintain the influencer marketing.
  • the space rental company may request rematching from the server 100 through the space rental company terminal 101, and the server 100 ) may select other influencers and recommend them to the space rental company terminal 101 .
  • An embodiment of the present invention may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module to be executed by a computer.
  • Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer-readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

Abstract

Selon un mode de réalisation de la présente invention, un procédé de fourniture d'un système de gestion de service de location d'espace, qui est réalisé par un serveur, comprend les étapes suivantes : (a) fournir une interface utilisateur associée à la gestion d'un service de location d'espace à un terminal de société de location d'espace; (b) fournir, au terminal de société de location d'espace, une interface préconfigurée capable de fournir en entrée des informations spatiales et des informations de réservation selon une entrée prédéterminée par l'intermédiaire de l'interface utilisateur à partir du terminal de société de location d'espace; (c) fournir, à un terminal de client à un moment préconfiguré, un message textuel pour guider le service de location d'espace en fonction des informations de réservation d'entrée; et (d) recueillir des informations de client d'un client qui a utilisé le service de location d'espace et analyser une cible de commercialisation principale de la société de location d'espace en fonction des informations de client, de façon à fournir un résultat d'analyse au terminal de société de location d'espace.
PCT/KR2020/016868 2020-11-25 2020-11-25 Procédé et appareil de fourniture de système de gestion de service de location d'espace WO2022114256A1 (fr)

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020046072A (ko) * 2000-12-12 2002-06-20 전의정 업소 이용자 분석을 통한 타겟 광고 시스템 및 광고 방법
KR20130131509A (ko) * 2012-05-24 2013-12-04 하만섭 통신망을 이용하여 숙박시설을 예약하기 위한 시스템 및 그 방법
KR20160057869A (ko) * 2014-11-14 2016-05-24 정철헌 온라인 숙박 통합 실시간 예약 시스템 및 그 방법
JP6437999B2 (ja) * 2013-03-13 2018-12-12 エアビーアンドビー インコーポレイテッドＡｉｒｂｎｂ， Ｉｎｃ． ユーザソース宿泊施設のための予約の有効性の自動決定
KR102155342B1 (ko) * 2019-07-25 2020-09-11 (주)마콘컴퍼니 다중파라미터 분석 기반 인플루언서 매칭을 이용한 광고 서비스 제공 시스템

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020046072A (ko) * 2000-12-12 2002-06-20 전의정 업소 이용자 분석을 통한 타겟 광고 시스템 및 광고 방법
KR20130131509A (ko) * 2012-05-24 2013-12-04 하만섭 통신망을 이용하여 숙박시설을 예약하기 위한 시스템 및 그 방법
JP6437999B2 (ja) * 2013-03-13 2018-12-12 エアビーアンドビー インコーポレイテッドＡｉｒｂｎｂ， Ｉｎｃ． ユーザソース宿泊施設のための予約の有効性の自動決定
KR20160057869A (ko) * 2014-11-14 2016-05-24 정철헌 온라인 숙박 통합 실시간 예약 시스템 및 그 방법
KR102155342B1 (ko) * 2019-07-25 2020-09-11 (주)마콘컴퍼니 다중파라미터 분석 기반 인플루언서 매칭을 이용한 광고 서비스 제공 시스템

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