WO2022098033A1 - Appareil et procédé pour fournir des publicités personnalisées en fonction d'activités basées sur le web - Google Patents

Appareil et procédé pour fournir des publicités personnalisées en fonction d'activités basées sur le web Download PDF

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Publication number
WO2022098033A1
WO2022098033A1 PCT/KR2021/015639 KR2021015639W WO2022098033A1 WO 2022098033 A1 WO2022098033 A1 WO 2022098033A1 KR 2021015639 W KR2021015639 W KR 2021015639W WO 2022098033 A1 WO2022098033 A1 WO 2022098033A1
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Prior art keywords
user
unit
web
advertisement
identification information
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PCT/KR2021/015639
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English (en)
Korean (ko)
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박지연
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박지연
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Publication of WO2022098033A1 publication Critical patent/WO2022098033A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/02—Reservations, e.g. for tickets, services or events
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Definitions

  • the present invention relates to an apparatus and method for providing customized advertisements according to web-based activities, and more particularly, to an apparatus and method for providing customized advertisements according to web-based activities for providing customized advertisements based on analysis of user's SNS and app usage will be.
  • DID digital information display
  • This type of advertisement is easier to replace compared to the existing advertisement, which is made by printing a still image and attaching it to a public place, and it is possible to advertise a video as well as schedule and display a plurality of advertisements according to time. There is an advantage in that a plurality of advertisements can be provided.
  • Advertisement service using digital information display method is developing rapidly along with the rapid development of display panel technology and information and communication technology. , banks, convenience stores, discount stores, shopping malls, etc. are mostly installed and operated on the circulation of the general public.
  • the existing display-type advertisement providing service repeatedly displays only advertisement contents stored in advance in the display terminal or repeatedly displays only advertisement contents set in advance according to a predetermined schedule in a server connected to the display terminal by wire/wireless, thereby providing advertisements to the user.
  • There was a limit in enhancing the advertising effect because it was operated only in a way of unilaterally reproducing the content.
  • Republic of Korea Patent Publication No. 1,566,279 discloses that when user access to the DID terminal is detected, the ID of the user terminal is identified and transmitted to the server, and the server provides customized advertisements based on the information on the ID of the user terminal. A method for providing user-customized advertisements by selecting and transmitting to the DID terminal is described.
  • the DID terminal receives user information from a user terminal located within its own range and transmits it to the server, so that the user terminal information temporarily passes through the memory of the DID terminal, and the Some of the data passing through the memory remains as it is regardless of the user's will, leaving traces.
  • personal information remaining in the memory in the process of using the DID terminal may be leaked to the outside regardless of whether the person is aware of it.
  • personal information remaining in the DID terminal can be collected and transmitted to the network by a hacking program that hacks the memory of the DID terminal, and a hacker PCB arbitrarily created on a line for inputting and outputting various data inside the DID terminal (PCB) can be directly connected and various data inside the DID terminal can be hacked using a personal computer.
  • the DID terminal receives user information and transmits it to the server, the personal information remaining in the memory of the DID terminal may be viewed for illegal purposes or leaked to the outside via the network, and the number of installed DID terminals and The wider the area, the more serious the problem.
  • a customized advertisement based on the user's disposition it is configured to select and provide only advertisement content according to the field of interest selected based on the information previously entered by the user at the time of service subscription or user information input.
  • advertisement content it is difficult to select and provide advertisement content more suitable to the user according to the user's situation that changes in real time, and at the same time, it is more difficult to effectively reflect the user's reaction according to the advertisement exposure after service subscription.
  • the prior art of the present invention includes KR1566279 B1 and KR100926705 B1.
  • the present invention is derived from such a technical background, and the user monitors the reservation details of the reservation service-only application used in the user terminal, the SNS of the user account, and selects and provides customized advertisements according to the user's terminal, or is installed in the user terminal.
  • An object of the present invention is to provide an apparatus and method for providing customized advertisements according to web-based activities that can maximize advertisement effects by exposing advertisements of a designated company in a specific area through a GPS terminal device and derive efficient marketing implementation.
  • the present invention for achieving the above object includes the following configuration.
  • the apparatus for providing customized advertisements according to a web-based activity includes an identification information receiving unit that receives an app key including user identification information from a reservation service dedicated application driven in a user terminal, and the identification information receiving unit. a location determining unit for determining the location of the user terminal based on the received user identification information;
  • a collection unit that collects the user's web-based activity contents within a range allowed by the user based on the user identification information received by the identification information receiving unit, and a digital advertisement based on the user's web-based activity contents collected by the collection unit and an advertisement selection unit that selects data, and an advertisement providing unit that transmits the advertisement data selected by the advertisement selection unit to an advertisement indicator close to the user according to the user's location identified by the location determination unit.
  • the customized advertisement providing method performed in the apparatus for providing customized advertisements according to web-based activities including an identification information receiving unit, a location determining unit, a collecting unit, an advertisement selecting unit, and an advertisement providing unit, the identification information receiving unit from the reservation service exclusive application Receiving an app key including user identification information, a location determining unit identifying a user location based on the received user identification information, a collecting unit within a range permitted by the user based on the received user identification information
  • the user monitors the reservation details of the reservation service dedicated application used in the user terminal and the SNS of the user account, and selects and provides customized advertisements according to the user's account, or in a specific area through the GPS terminal device mounted on the user terminal.
  • the advertisement of a designated company By exposing the advertisement of a designated company, the effect of maximizing the advertisement effect and providing a customized advertisement providing device and method according to the web-based activity that can derive efficient marketing implementation is derived.
  • FIG. 1 is a block diagram illustrating the configuration of an apparatus for providing customized advertisements according to an embodiment of the present invention
  • FIG. 2 is a block diagram illustrating the configuration of an apparatus for providing customized advertisements according to another embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a method for providing a customized advertisement according to an embodiment of the present invention.
  • FIG. 1 is a block diagram illustrating the configuration of an apparatus for providing customized advertisements according to an embodiment of the present invention.
  • the customized advertisement providing apparatus 10 receives an app key including user identification information from a reservation service dedicated application driven in the user terminal 20 .
  • the customized advertisement providing apparatus 10 may store a file containing information of a user of an application dedicated to a reservation service, and assign a unique number to identify the terminal and the user.
  • the user terminal 20 includes a smart phone, a portable terminal, a mobile terminal, a foldable terminal, a personal digital assistant (PDA), and a portable multimedia (PMP).
  • Player terminal
  • telematics terminal navigation terminal
  • personal computer notebook computer
  • slate PC slate PC
  • tablet PC ultrabook
  • wearable device Device for example, watch-type terminal (Smartwatch), glass-type terminal (Smart Glass), HMD (Head Mounted Display), etc.), Wibro (Wibro) terminal, IPTV (Internet Protocol Television) terminal, smart TV, for digital broadcasting It can be applied to various terminals such as a terminal, an audio video navigation (AVN) terminal, an audio/video (A/V) system, a flexible terminal, and a digital signage device.
  • A/V audio/video
  • An example of the user terminal 20 is a terminal capable of installing applications, 3G, 4G, 5G terminals, smart pad, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal) Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) may include all kinds of wireless communication devices that ensure portability and mobility.
  • PCS Personal Communication System
  • GSM Global System for Mobile communications
  • PDC Personal Digital Cellular
  • PHS Personal Handyphone System
  • PDA Personal Digital Assistant
  • IMT International Mobile Telecommunication
  • CDMA Code Division Multiple Access
  • W-CDMA Wide-Code Division Multiple Access
  • Wibro Wireless Broadband Internet
  • Figure 1 shows that the sensor of the sensor 30 detects the user terminal 20 indoors, and combines the positioning information of the kiosk or POS terminal provided in the store to determine whether the user terminal 20 has entered the store. can determine whether
  • the customized advertisement providing apparatus 10 may issue a coupon usable to the user when the user terminal 20 enters within a set distance as a result of detection by the sensing unit 30 .
  • the coupon issued at this time may be usable in the corresponding store or may be implemented as usable in a sister company.
  • the advertisement indicator 40 operates as a master sensor to detect the location of the user terminal 20 with a sensor 30 implemented as a sensor, and to provide customized advertisement providing device for the location information of the user terminal 20 . (10) is provided.
  • the advertisement indicator 40 may receive and display advertisement data matched according to the user identification information from the customized advertisement providing device 10 .
  • the customized advertisement providing device 10 collects the reservation service dedicated application and the user account SNS activity information driven in the user terminal 20, analyzes user information, selects advertisement data according to the user information, and displays the advertisement indicator 40 provided with
  • the advertisement indicator 40 may be implemented as a DID.
  • DID advertisement data it is possible to include a part of unique identification information such as a user's name or nickname in the DID advertisement data according to the user identification information, or extract a part of a post uploaded to the SNS of the user's account and include it in the DID advertisement data.
  • the user's unique identification information included in the DID advertisement data or a part of the posting uploaded on the SNS are extracted and included in the DID advertisement data within the allowable range set by the user in advance.
  • the customized advertisement providing apparatus 10 may detect the location of the user terminal 20 and send a set coupon to the user terminal 20 when the user enters within a set distance.
  • the apparatus 10 for providing customized advertisements according to another embodiment may determine the location of the user terminal 20 using a GPS signal. That is, when the user terminal 20 is outdoors instead of indoors, it is possible to determine whether the user terminal 20 is located within a predetermined radius from the advertisement indicator 40 using the GPS signal of the user terminal 20 .
  • the apparatus 10 for providing customized advertisements includes a communication unit 110 , an identification information receiving unit 120 , a location determining unit 130 , a collecting unit 140 , and a storage unit. 150 , an advertisement selection unit 160 , an advertisement providing unit 170 , and a coupon issuing unit 180 .
  • the communication unit 110 communicates with any internal component or at least one external terminal through a wired/wireless communication network.
  • any external terminal may include a plurality of user terminals 20 and an advertisement indicator 40 .
  • wireless Internet technologies wireless LAN (WLAN), DLNA (Digital Living Network Alliance), WiBro (Wireless Broadband: Wibro), Wimax (World Interoperability for Microwave Access: Wimax), HSDPA (High Speed Downlink Packet Access) ), High Speed Uplink Packet Access (HSUPA), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), Wireless Mobile Broadband Service (WMBS), etc.
  • the communication unit 110 transmits and receives data according to at least one wireless Internet technology within a range including Internet technologies not listed above.
  • short-range communication technologies include Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and Near Field Communication (NFC).
  • RFID Radio Frequency Identification
  • IrDA Infrared Data Association
  • UWB Ultra Wideband
  • ZigBee ZigBee
  • NFC Near Field Communication
  • USB Ultra Sound Communication
  • VLC Visible Light Communication
  • Wi-Fi Wi-Fi
  • Wi-Fi Direct Wi-Fi Direct
  • the wired communication technology may include Power Line Communication (PLC), USB communication, Ethernet, serial communication, optical/coaxial cable, and the like.
  • the identification information receiving unit 120 receives an application key (Application Key) including user identification information from a reservation service dedicated application driven in the user terminal 20 .
  • Application Key Application Key
  • the location determining unit 130 determines the location of the user terminal 20 based on the user identification information received by the identification information receiving unit 120 .
  • the location determination unit 130 receives the location information of the detection unit 30 and the user identification information together to receive the user terminal 20 . location can be found.
  • a plurality of detectors 30 are installed within a limited area, and the location determiner 130 may match and store location information in which each of the detectors 30 is installed.
  • the first sensor which is the detection unit 30
  • the second sensor is installed in a store on the second floor
  • a certain detection unit 30 detects a detection signal of the user terminal 20 in a short distance.
  • the location of the user terminal 20 within the limited area may be more accurately determined by determining whether the detection has been made.
  • the sensing unit 30 includes Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, Near Field Communication (NFC), User terminals within a short distance with short-range communication technologies such as Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, and Wi-Fi Direct (20) can detect
  • the sensing unit 30 is simply implemented as a technical configuration for detecting the approach of the user terminal 20, or a position sensor, a biosensor, a motion sensor (accelerometer, gyro sensor, etc.) provided in the user terminal 20, illuminance Information collected through a plurality of detection sensors, such as a sensor, may be utilized.
  • the sensing unit 30 detects the user terminal 20 in a short distance, the location of the user terminal 20 may be identified in more detail.
  • a kiosk or POS terminal including a DID that can operate as a master sensor collects the detection results from the detection unit 30 and transmits the identification information and location information of the user terminal 20 to the customized advertisement providing device 10 . can be provided together.
  • the location determination unit 130 may determine the location of the user terminal 20 by receiving the GPS signal of the user terminal 20 as shown in FIG. 2 .
  • the collection unit 140 collects the user's web-based activity contents within a range allowed by the user based on the user identification information received by the identification information receiving unit 120 .
  • the web-based activity content is a preference survey (like/dislike) for a specific product and a specific brand distributed from time to time through an application installed on the user terminal 20, product sharing information through personal SNS, and for a specific period degree of response to advertisements (what advertisements were exposed to for a preset period, which products were purchased or which stores were visited, which sites were recently exposed to which advertisements, which products were purchased or which stores were visited, etc.) , information within the range allowed by the user among search history, favorites, cookies, and schedule information of the portal site can be collected.
  • the collection unit 140 may collect information according to a web-based activity of a user account through a web crawling method.
  • the collection unit 140 includes the user's social network service (SNS) activity history, portal service usage history, and accessed web page history including a web crawler. Collect activities.
  • SNS social network service
  • the user's response to advertisements can be further obtained through information on which advertisements the user was exposed to through the display terminal and then visited the store (location information through the user terminal and whether the store has been visited through indoor positioning). may be
  • the collection unit 140 may be configured according to a specific product and a specific brand input by the user through service subscription or user information input, activity information in various social network services, band, cafe activity, etc. In addition to preferences, behavior analysis according to the user's location information and user responses according to advertisement exposure after service subscription may be collected.
  • the collection unit 140 further collects information about the reservation product reserved by the user through the reservation service dedicated application driven in the user terminal 20 .
  • the reservation service-only application can provide a reservation service for using various facilities such as accommodations, catering companies, cultural performances, and entertainment facilities, or for viewing cultural and artistic works such as plays, movies, exhibitions, fairs, and concerts.
  • the storage unit 150 is a flash memory type (Flash Memory Type), a hard disk type (Hard Disk Type), a multimedia card micro type (Multimedia Card Micro Type), a card type memory (eg, SD or XD memory, etc.) , magnetic memory, magnetic disk, optical disk, random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable memory (PROM) Read-Only Memory) may include at least one storage medium.
  • flash Memory Type Flash Memory Type
  • Hard Disk Type Hard Disk Type
  • Multimedia Card Micro Type multimedia card micro type
  • a card type memory eg, SD or XD memory, etc.
  • magnetic memory magnetic disk, optical disk, random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable memory (PROM) Read-Only Memory
  • RAM random access memory
  • SRAM static random access
  • the storage 150 stores advertisement data.
  • the advertisement selection unit 160 selects digital advertisement data based on the user's web-based activity content collected by the collection unit 140 .
  • the advertisement selection unit 160 analyzes the user's tendency by reflecting the web-based activity information based on the user's location information and the information collected by the collection unit 140 .
  • the advertisement selection unit 160 may select advertisement data in a field in which a user has recently searched for many products, a preferred brand, and a purchase intention from among the advertisement data stored in the storage unit 150 .
  • the advertisement selection unit 160 may select advertisement data for a store or place within a moving range by reflecting the user's current location information. For example, if a user prefers a form at mealtime, advertisement data of a form store within a radius of several kilometers may be selected. In addition, when a user has uploaded a positive reaction to SNS after visiting in the past, advertisement data for the store can be selected.
  • advertisement data suitable for the user by reflecting the user's web-based activity, it is possible to derive the effect that it is possible to provide customized advertisement content reflecting the user's changing tendency and specific interests of the user in real time.
  • the advertisement providing unit 170 transmits the advertisement data selected by the advertisement selection unit 160 to the advertisement display 40 close to the user according to the user's location identified by the location determining unit.
  • advertisement data may be transmitted to the advertisement display 40 operating as a master sensor that transmits the detection signal of the user terminal 20 sensed by the sensing unit 30 .
  • the advertisement providing unit 170 provides advertisement data that can be displayed by a digital information display (DID) device using a liquid crystal display (LCD) panel.
  • DID digital information display
  • LCD liquid crystal display
  • the advertisement providing unit 170 may provide advertisement data to the advertisement display 40 and, at the same time, further transmit a connection link to a purchase site according to the advertisement data provided to the user terminal 20 . If the user confirms the advertisement data exposed on the advertisement indicator 40 and at the same time has a purchase intention according to the advertisement data, a user interface that can be easily accessed through the user terminal 20 possessed by the user can be provided.
  • the coupon issuing unit 180 issues a coupon based on the user's web-based activity content collected by the collecting unit 140 and the user's location identified by the location determining unit 130 .
  • the coupon issuing unit 180 may issue a coupon through a reservation service dedicated application of the user terminal 20 .
  • the coupon issuing unit 180 may adjust the coupon issuance amount in proportion to the frequency of advertisements selected by the advertisement selection unit 160 .
  • coupon issuance unit 180 issues the coupon, it is issued from the business operator that is the store that provided the advertisement by the advertisement providing unit 170 , and the effect that a portion of the advertisement revenue can be returned to the user is derived.
  • the advertisement providing unit 170 when the advertisement providing unit 170 provides advertisement data related to product A through the advertisement display 40 , it simultaneously transmits the product A sales site link address to the user terminal 20 .
  • the coupon issuing unit 180 may issue a product A related coupon to the user terminal 20 .
  • the advertisement providing unit 170 provides advertisement data selected according to user information, and when a predetermined response to the advertisement provided from the user is received, the coupon issuing unit 180 issues a coupon.
  • the coupon issuing unit 180 may reflect the location information of the user terminal 20 to issue a coupon usable in a store where the user can purchase an advertisement product that the user is interested in within a short distance.
  • the coupon issuing unit 180 may issue a coupon by reflecting reservation product information with high frequency of use according to reservation details through a reservation service exclusive application.
  • the coupon issuing unit 180 issues coupons for stores frequently used by users by reflecting reservation details through a reservation service exclusive application.
  • the advertisement data update unit 190 updates advertisement data by reflecting user identification information.
  • the advertisement data update unit 190 may edit advertisement data stored in the storage unit 150 based on user identification information and user web-based activity content information collected by the collection unit 140 .
  • the advertisement data can be updated by putting the user's name in the advertisement data phrase or by including the user's photo uploaded to the user's SNS.
  • an area in which the main character object is displayed may be set.
  • the advertisement data update unit 190 selects the image with the highest degree of matching in the area where the main character object is displayed among the user images in the SNS of the user account, and updates the advertisement data in a form as if the user became a chicken advertisement model.
  • the child's name can be included in the advertisement data, or photos can be included in the advertisement data, which can increase the affinity for the product, and increase the interest in the advertisement data to increase the advertisement effect.
  • the user may separately set name information and photo information that he/she wants to insert into advertisement data to be provided through the reservation service dedicated application driven in the user terminal 20 .
  • the name or photo image of a user receiving the advertisement data may be included.
  • FIG. 3 is a flowchart illustrating a method for providing a customized advertisement according to an embodiment of the present invention.
  • a method for providing customized advertisements performed in a device for providing customized advertisements according to web-based activities including an identification information receiving unit, a location determining unit, a collecting unit, an advertisement selecting unit, and an advertisement providing unit is first, wherein the identification information receiving unit receives a user from a reservation service exclusive application. Receives an app key including identification information (S300).
  • the location determining unit determines the user's location based on the received user identification information (S310).
  • determining the location is implemented in such a way that, when a plurality of detection units (sensors) installed in the store detect the user terminal, the location information of the detection unit and the user identification information are received together to determine the location of the user terminal. do.
  • the location of the user terminal may be determined by receiving the current location of the user terminal as a GPS signal from the user terminal.
  • the collection unit collects the user's web-based activity content within a range allowed by the user based on the received user identification information (S320).
  • the web-based activity content is a preference survey (like/dislike) for specific products and specific brands distributed from time to time through applications installed on user terminals, product sharing information through personal SNS, and advertisements for a specific period. degree of response (what advertisements were exposed to for a preset period, which products were purchased or which stores were visited, which sites were exposed to which advertisements and which products were purchased or visited, etc.), portal site Among the search history, favorites, cookies, and schedule information, information within the range allowed by the user can be collected.
  • the collection unit 140 may collect information according to a web-based activity of a user account through a web crawling method.
  • the collection unit collects the user's web-based activity including the user's social network service (SNS) activity history, portal service use history, and accessed web page history including a web crawler do.
  • SNS social network service
  • the collection unit further collects information on reservation products reserved by the user through a reservation service dedicated application driven in the user terminal.
  • the collecting step includes the user's social network service (SNS) activity history including a web crawler, a portal service use history, and a web-based activity content of the user, including a history of accessed web pages.
  • SNS social network service
  • the advertisement selection unit selects digital advertisement data based on the collected user's web-based activity (S330).
  • the advertisement selection unit analyzes the user's tendency by reflecting the web-based activity information based on the user's location information and the information collected by the collection unit.
  • the advertisement selector may select advertisement data of a field in which a user has recently searched a lot, a preferred brand, and a purchase intention from among the advertisement data stored in the storage unit.
  • the advertisement data update unit updates the selected advertisement data by reflecting the user identification information (S340, S350).
  • the advertisement data update unit may edit advertisement data stored in the storage unit based on user identification information and user web-based activity content information collected by the collection unit.
  • the advertisement data can be updated by putting the user's name in the advertisement data phrase or by including the user's photo uploaded to the user's SNS.
  • the advertisement providing unit transmits the selected advertisement data to the advertisement indicator close to the user according to the user's location identified by the location determining unit (S360).
  • the step of providing the advertisement transmits the selected advertisement data to a digital information display (DID).
  • DID digital information display
  • the advertisement providing unit may provide the advertisement data to the advertisement display and further transmit a connection link to the purchase site according to the advertisement data provided to the user terminal. If the user confirms the advertisement data exposed on the advertisement indicator and at the same time has a purchase intention according to the advertisement data, the user can provide a user interface that can be easily accessed through a user terminal possessed by the user.
  • the coupon generating unit issues a coupon based on the collected user's web-based activity content and the user's location identified by the location determining unit (S370).
  • the step of issuing a coupon reflects the reservation product information with high frequency of use according to the reservation details through the reservation service exclusive application and issues the coupon.
  • the above-described method may be implemented as an application or implemented in the form of program instructions that may be executed through various computer components and recorded in a computer-readable recording medium.
  • the computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.
  • the program instructions recorded in the computer-readable recording medium are specially designed and configured for the present invention, and may be known and available to those skilled in the computer software field.
  • Examples of the computer-readable recording medium include hard disks, magnetic media such as floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floppy disks. media), and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.
  • Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like.
  • the hardware device may be configured to operate as one or more software modules for carrying out the processing according to the present invention, and vice versa.

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Abstract

La présente invention concerne un appareil et un procédé pour fournir des publicités personnalisées en fonction d'activités basées sur le web, lesquelles publicités personnalisées sont fournies sur la base de contenus d'analyse du SNS et de l'utilisation d'application de l'utilisateur. L'appareil comprend : une unité de réception d'informations d'identification qui reçoit une clé d'application comprenant des informations d'identification d'utilisateur provenant d'une application dédiée à un service de réservation qui est exécutée dans un terminal utilisateur ; une unité de détermination d'emplacement qui détermine l'emplacement du terminal utilisateur sur la base des informations d'identification d'utilisateur reçues par l'unité de réception d'informations d'identification ; une unité de collecte qui collecte des contenus d'activités basés sur le web de l'utilisateur dans une plage autorisée par l'utilisateur sur la base des informations d'identification de l'utilisateur reçues par l'unité de réception d'informations d'identification ; une unité de sélection de publicité qui sélectionne des données de publicité numérique sur la base des contenus d'activités basés sur le web de l'utilisateur collectés par l'unité de collecte ; et une unité de fourniture de publicité qui transmet les données de publicité sélectionnées par l'unité de sélection de publicité à un indicateur de publicité adjacent à l'utilisateur en fonction de l'emplacement de l'utilisateur déterminé par l'unité de détermination d'emplacement. Un effet est réalisé, au moyen de l'appareil et du procédé de fourniture de publicités personnalisées selon des activités basées sur le web, pouvant maximiser l'effet publicitaire et réaliser une mise en oeuvre de commercialisation efficace à l'aide de l'appareil destiné à fournir des publicités personnalisées selon des activités basées sur le web.
PCT/KR2021/015639 2020-11-06 2021-11-02 Appareil et procédé pour fournir des publicités personnalisées en fonction d'activités basées sur le web WO2022098033A1 (fr)

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KR10-2020-0147715 2020-11-06
KR1020200147715A KR20220061582A (ko) 2020-11-06 2020-11-06 웹 기반 활동에 따른 맞춤형 광고 제공 장치 및 방법

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KR20140011140A (ko) * 2012-07-17 2014-01-28 주식회사 인투인엔터테인먼트 지역권 전자쿠폰 서비스방법
KR20140065675A (ko) * 2012-11-20 2014-05-30 (주)리테일테크 매장의 디지털 정보 디스플레이로 상품정보를 제공하는 시스템 및 방법
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