WO2022016453A1 - 一种票券营销方法、系统及区块链平台 - Google Patents
一种票券营销方法、系统及区块链平台 Download PDFInfo
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- WO2022016453A1 WO2022016453A1 PCT/CN2020/103805 CN2020103805W WO2022016453A1 WO 2022016453 A1 WO2022016453 A1 WO 2022016453A1 CN 2020103805 W CN2020103805 W CN 2020103805W WO 2022016453 A1 WO2022016453 A1 WO 2022016453A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/27—Replication, distribution or synchronisation of data between databases or within a distributed database system; Distributed database system architectures therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/38—Payment protocols; Details thereof
- G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates to the technical field of block chain, and more particularly, to a method, system and block chain platform for ticket marketing realized by block chain.
- Ticket marketing is a marketing method widely used by merchants in daily business activities, including various types of tickets for goods, services, cash, and delivery.
- Existing coupons usually include the following elements: name: a brief description of the purpose and value of the coupon, etc.; value: the price at which the coupon can be redeemed or the price of goods and services that can be redeemed; rules: the rules for the use of the coupon; time: the coupon Usable start and end time; legal signature: identify the identity information of the issuer of the ticket, and the legitimacy of the ticket; graphic: display the description of the goods or services related to the ticket;
- the technical problem to be solved by the present invention is to provide a ticket marketing method, and also provide a ticket marketing system and a blockchain platform, aiming at the above-mentioned defects of the prior art.
- Step 1 Publish the marketing plan on the blockchain, embed the marketing plan into the smart contract, and include the total value Z that can be redeemed for the marketing activity in the smart contract;
- Step 2 Set the ticket Ti to be issued and the usage rules, only specify the payment limit range [Pa, Pb] of the ticket Ti, but not the specific value/price of the ticket Ti;
- Step 3 Define the total value of the final redemption of the ticket Ti as Z in the smart contract; set the actual effective value/price Pi of the ticket Ti that is announced during redemption, Pi is located in the interval [Pa, Pb], and can be Publicly verified algorithm generation;
- Step 4 Every time a ticket Ti is redeemed, the total value of the remaining redeemable is correspondingly reduced by the value of redemption; when the total value of the remaining redeemable is 0, if there are remaining tickets, the remaining tickets cannot be redeemed.
- the usage rules include one or more of whether it can be transferred, whether it can be used in combination, a valid date, and a limit on the number of people who can use it.
- the ticket Ti and the usage rules can be set in the smart contract, or can be set outside the smart contract and referenced in the smart contract; Whether the ticket Ti is set in the smart contract or outside the smart contract, it is embodied in the form of on-chain Token.
- the ticket marketing method of the present invention further includes a method: when a consumer redeems the ticket Ti in a specified scenario, the redemption value is checked and verified by the redemption value distribution method preset in the smart contract.
- the coupon marketing method of the present invention wherein the redemption value distribution method includes using a publicly verifiable random sequence or using a specified sequence that can be verified on the chain after the fact.
- the ticket marketing method of the present invention further includes a method: the state data on the blockchain and the smart contract can be publicized for verification.
- the ticket marketing method of the present invention further includes a method: in the first step, a marketing plan may be initiated by a single merchant, or a marketing plan may be jointly initiated by a plurality of merchants;
- the ticket marketing method of the present invention further includes a method: when a marketing plan is jointly initiated by a plurality of merchants, the merchants can issue tickets by themselves and set exchange rules between the tickets and the unified issuance of tickets.
- a ticket marketing system comprising a marketing contract unit, an identity management unit, a token management unit and an external system interface;
- the marketing contract unit is used for designing and managing smart contracts
- the identity management unit is used to manage the blockchain addresses and identity information of merchants and consumers;
- the token management unit is used to process one or more of the issuance, issuance, circulation, write-off and verification of the ticket token;
- the external system interface is used to connect the interface related to the merchant's order, to reveal the value of the coupon in the smart contract, and to reflect the value of the coupon redemption in the order after the announcement, so as to facilitate the integration of the merchant's system to complete the automatic verification of the order. .
- a blockchain platform according to the above ticket marketing method, characterized in that the blockchain platform is used to implement the ticket marketing method.
- the beneficial effect of the present invention is that: relying on the combination of the blockchain technology means and the marketing plan, not only can the entire payment process be made open, transparent and credible, but at the same time, the marketing means can have a higher conversion rate of issuance and reception and a higher conversion rate of write-off As well as lower marketing costs, at the same time, there is no merchant capital occupation cost, and low-cost secondary marketing is supported.
- Fig. 1 is the flow chart of the ticket marketing method of the preferred embodiment of the present invention.
- FIG. 2 is a schematic block diagram of a ticket marketing system according to a preferred embodiment of the present invention.
- the ticket marketing method of the preferred embodiment of the present invention includes the steps:
- S01 Publish a marketing plan on the blockchain, embed the marketing plan into a smart contract, and include the total value Z that can be redeemed for marketing activities in the smart contract;
- S02 Set the ticket Ti to be issued and the usage rules, only specify the redemption limit range [Pa, Pb] of the ticket Ti, but not the specific value/price of the ticket Ti; the merchant can specify whether to disclose the total number of issuances according to the needs of the event , if you choose to make it public, the total number of issuances will also be recorded in the system as a limit on the total amount of ticket issuance;
- the ticket marketing method of the present invention realizes an innovative marketing method by means of technical means: by removing the explicitly determined price of the marketing ticket or ingeniously transferring the value of the marketing set to the marketing user in a fair and random manner.
- the coupons it can support free collaboration between multiple merchants, attracting consumers with probabilistically greater value expectations and rich marketing scenarios.
- the coupon marketing method of the present invention improves the value expectation and topicality of coupons, and is expected to be revealed in the transaction link designated by the merchant; therefore, compared with the traditional method, the marketing method of the present invention can achieve the same marketing cost, Get more customer attention and volume;
- the usage rules include one or more of whether it can be transferred, whether it can be used in combination, the date it can be used, and the limit on the number of people who can use it.
- the ticket Ti and usage rules can be set in the smart contract, or can be set outside the smart contract and referenced in the smart contract; the ticket Ti is set in the smart contract or outside the smart contract, all in the form of on-chain Token reflect.
- it also includes a method: when the consumer redeems the ticket Ti in a designated scene, the redemption value is checked and verified by the redemption value distribution method preset in the smart contract.
- the redemption value distribution method includes using a publicly verifiable random sequence or using a specified sequence that can be verified on the chain after the fact;
- Publicly verifiable random sequence for example, a publicly verifiable random sequence is, the initial value is set to a random number, and the calculation of the next value is based on the previous value, current calculation time, consumption amount, and user information.
- the hash (hash) function result H calculated after the combination, the remainder Pa+(H%Pb) between the calculation result and the set maximum redemption value Pb, that is, the current redemption value; the above-mentioned combinations involved in the calculation are publicized in the system ;
- the state data on the blockchain and the smart contract can be publicized for verification.
- the method further includes: in the first step, a marketing plan may be initiated by a single merchant, or a marketing plan may be jointly initiated by multiple merchants;
- different merchants ⁇ Mk can jointly issue marketing plans, issue tickets ⁇ in a unified way, and redeem them in each merchant Mk.
- the redemption rules for the value of tickets ⁇ can be set in the system by ⁇ Mk.
- When consumers are in ⁇ Mk When a scene is redeemed, the value is redeemed according to the redemption rules set by Mk in the system (the specific value is supported by the established corresponding scene to support the merchant's acceptance).
- a method is also included: when a marketing plan is jointly initiated by a plurality of merchants, the merchants can issue tickets by themselves and set exchange rules between the tickets and the tickets issued in a unified manner.
- ⁇ can be released by ⁇ Mk in a unified manner, or it can be replaced by a combination of Tk released by each of Mk, that is, ⁇ Mk can set a certain combination of ⁇ Tk to be equivalent to ⁇ ; further, ⁇ released by multiple merchants ⁇ Mk can be dismantled.
- the points are exchanged for the Tk released by the merchants Mk respectively. Consumers can choose to participate in the marketing activities jointly released by multiple merchants ⁇ Mk according to their needs, or participate in the marketing activities released by each Mk;
- each Tj (ticket redeemed) can be redeemed separately in different marketing campaigns, ie the consumer can use the Tk held. It is used at least once in Mk and ⁇ Mk respectively, that is, the corresponding value is redeemed at least once in the corresponding marketing activities.
- a ticket marketing system comprising a marketing contract unit 100, an identity management unit 101, a token management unit 102, and an external system interface 103;
- the marketing contract unit 100 is used for the design and management of smart contracts
- the identity management unit 101 is used to manage the blockchain addresses and identity information of merchants and consumers;
- the token management unit 102 is used to process one or more of the issuance, issuance, circulation, write-off and verification of the ticket token;
- the external system interface 103 is used to connect the interface related to the merchant's order, and is used for the announcement of the coupon value in the smart contract and the reflection of the coupon redemption value in the order after the announcement, so as to facilitate the merchant's system integration to complete the automatic verification of the order.
- a block chain platform according to the above-mentioned ticket marketing method, the block chain platform is used to realize the ticket marketing method.
- a single merchant operates independently and only issues its own merchant's coupons
- Hotpot restaurant merchant M1 publishes a one-week marketing campaign plan in the system, with a promotion budget of 3,000 yuan and a single reward range of [0,500]; M1 issues a campaign-related coupon T1 in the system, which is then set in the system
- the coupon is limited to one coupon per person and cannot be transferred after receiving it.
- Customers who receive M1 coupon T1 in the system are all recorded in the system.
- M1 will write off and redeem a coupon in the system for customer C1 during the customer's consumption process or when paying the order.
- the algorithm calculates that the value of this redemption is 100 yuan, which can be used to offset the consumption amount of C1. At this time, other customers in the system can check that a coupon redeemed 100 yuan in the system.
- the process is the same as that of C1, except that the redeemable value is not higher than 2,900 yuan.
- M1 can independently choose the maximum credit limit for a single time. If the maximum consumption is 80 yuan in a single time, the remaining 20 yuan of the 100 yuan paid by C1 can be offset by the physical goods and services provided by M1, or the stored value cards, coupons, etc. issued by M1. The relevant rules need to be listed in the marketing plan. in advance public instructions. In addition, the remaining 20 yuan can be used for the object, M1 can be selected by the customer according to the situation, and the selection process and the payment result are also recorded in the system when the payment is made.
- M1 does not need to advance funds for marketing activities before customers consume
- Example 2 Connected to example 1M1 and the tea shop M2 next door can publish a joint marketing plan in the system, the promotion budget is 5,000 yuan, and the single reward interval is [10,80]; the coupon T2 is jointly issued in the system, and in the system There is a limit of one per person in the system, which can be transferred after receiving.
- the difference from Embodiment 1 is that T2 can be redeemed on either side of M1 or M2, and can only be redeemed once.
- the redemption value shall be provided by the redemption party respectively, or provided by the way agreed in advance by M1 and M2.
- the business district operator cooperates with its subordinate merchants, and releases the general coupons in the business district and the independent coupons of each merchant;
- Example 3 Continuing from example 2, M1 and M2 belong to the same business district CM1, CM1 jointly releases a marketing plan with subordinate merchants M1, M2, ... Mn, the promotion budget is 100,000 yuan, and the single reward interval is [1,3000] by CM1 Publish T3 in the system, set a limit of one per person, and it cannot be transferred after receiving.
- T3 can be redeemed in any of M1, M2, ..., Mn stores, or after reaching certain consumption conditions (for example, during the event, when M1 consumes 300, M2 consumes 200), CM1 payment at the service center.
- the redemption value of T3 can be provided by the payers separately, or jointly provided by the relevant participants through negotiation and agreement.
- M1, M2, ..., Mn and CM1 can be either physical stores or online virtual stores.
- CM1 publishes the following marketing plan, that is, after a customer spends a total of 1,000 yuan in any of the three stores in M1, M2, . Redemption of T3
- redemption tickets ie red envelopes for corporate activities
- relevant members of the group in the name of the group to enrich group activities, enhance entertainment, and at the same time ensure the fairness of the activities.
- Example 4 Enterprise E sets up a reward activity with a total price of 300,000 yuan in the annual meeting activity, and the single reward range is [10,50000].
- Each employee of the company will be issued an electronic ticket, which can be used at the site of the annual meeting. of multiple active nodes to redeem rewards.
- the enterprise specifies various types of value certificates (daily necessities, digital products, etc.) that can be redeemed.
- different value vouchers can be designated as payment objects for each lottery draw, and employees can choose whether to use electronic tickets in this link.
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Abstract
一种票券营销方法、系统及区块链平台，方法包括：在区块链上发布营销方案，营销方案嵌入智能合约，在智能合约内包含营销活动可兑付的总价值Z（S01）；设定待发行的票券Ti及使用规则，仅指定票券Ti兑付额度区间[Pa,Pb]（S02）；在智能合约内划定票券Ti最终兑付总价值为Z；设定票券Ti在兑付时揭晓的实际生效价值/价格Pi，Pi位于区间[Pa,Pb]内，并采用可公开验证的算法生成（S03）；每兑付一次票券Ti，剩余可兑付的总价值相应减少兑付的值；当剩余可兑付的总价值为0时，则剩余票券不可兑付（S04）。该方法使得整个兑付过程公开透明可信，同时使得营销手段具有更高的发放接收转化率、更高的核销转化率以及更低的营销成本，同时，无商户资金占用成本，且支持低成本二次营销。
Description
本发明涉及区块链技术领域，更具体地说，涉及一种采用区块链实现的票券营销方法、系统及区块链平台。
票券营销是商家在日常经营活动中广泛使用的营销方法，包括针对商品、服务、代金、提货等各类型的票券。
现有票券通常包括以下要素：名称：重点简短描述票券的用途和价值等；价值：票券可抵的价格或可兑换的商品服务价格；规则：票券的使用规则；时间：票券可使用的起止时间；合法签章：标识票券的发行方身份信息，以及票券的合法性；图文：票券相关的商品或服务描述展示；
消费者在接触票券时，通常最容易被吸引的关键要素依次是：1.票券标示的价格；2.与该票券所对应的服务描述；3.票券的使用条件。
传统票券的形态在发放和使用时，均存在较大的转化损失，即：1.发放时的接收转化率低；2.接收后的核销转化率低(使用率低)；3.兑付方式上存在不公开透明的缺陷，使得票券兑付公信力较差，一定程度上也对营销产生消极影响；
因此，商户不得不额外付出广告营销费用，采用更高成本的辅助手段(如技术手段和人力沟通等)，提升改善上述三个环节。
发明内容
本发明要解决的技术问题在于，针对现有技术的上述缺陷，提供一种票券营销方法；还提供了一种票券营销系统及一种区块链平台。
本发明解决其技术问题所采用的技术方案是：
构造一种票券营销方法，其特征在于，包括步骤：
第一步：在区块链上发布营销方案，营销方案嵌入智能合约，在智能合约内包含营销活动可兑付的总价值Z；
第二步：设定待发行的票券Ti及使用规则，仅指定票券Ti兑付额度区间[Pa,Pb]，而不指定票券Ti具体价值/价格；
第三步：在智能合约内划定票券Ti最终兑付总价值为Z；设定票券Ti在兑付时揭晓的实际生效价值/价格Pi，Pi位于区间[Pa,Pb]内，并采用可公开验证的算法生成；
第四步：每兑付一次票券Ti，剩余可兑付的总价值相应减少兑付的值；当剩余可兑付的总价值为0时，如有剩余票券，则剩余票券不可兑付。
本发明所述的票券营销方法，其中，所述使用规则包含是否可转让、是否可叠加使用、可使用日期和可使用人数限制中一种或多种。
本发明所述的票券营销方法，其中，所述票券Ti及所述使用规则可在所述智能合约内设置，也可在所述智能合约外设置而在所述智能合约内引用；所述票券Ti无论在所述智能合约内还是所述智能合约外设置，均以链上Token形式体现。
本发明所述的票券营销方法，其中，还包括方法：消费者在指定的场景兑付所述票券Ti时，由在所述智能合约内预先设定的兑付值分配方法核定其兑付价值。
本发明所述的票券营销方法，其中，所述兑付值分配方法包括使用可公开验证的随机序列或使用指定的可事后在链上验证的序列。
本发明所述的票券营销方法，其中，还包括方法：所述区块链上以及所述智能合约的状态数据可公示，以便查证。
本发明所述的票券营销方法，其中，还包括方法：所述第一步中，可由单一商户发起营销方案，也可以由多个商户联合发起营销方案；
由多个商户联合发起营销方案时，由多个商户统一发布票券；票券价值的兑付规则，可在预先根据不同场景分别设定，当消费者在某一场景兑付时，根据对应设定的兑付规则，完成价值兑付。
本发明所述的票券营销方法，其中，还包括方法：由多个商户联合发起营销方案时，商户可自行发布票券并设置该票券与统一发布票券之间的兑换规则。
一种票券营销系统，根据上述的票券营销方法，其中，包括营销合约单元、身份管理单元、通证管理单元和外部系统接口；
所述营销合约单元，用于对智能合约的设计和管理；
所述身份管理单元，用于对商户、消费者的区块链地址和身份信息管理；
所述通证管理单元，用于处理票券通证的发行、发放、流转、核销、验证中一种或多种；
所述外部系统接口，用于对连接商户订单相关的接口，用以票券价值在智能合约内的揭晓，以及揭晓后票券兑付价值在订单中的体现，以便于商户系统集成完成自动化核单。
一种区块链平台，根据上述的票券营销方法，其特征在于，所述区块链平台用于实现所述票券营销方法。
本发明的有益效果在于：依靠区块链技术手段与营销方案的结合，不仅可以使得整个兑付过程公开透明可信，同时使得营销手段具有更高的发放接收转化率、更高的核销转化率以及更低的营销成本，同时，无商户资金占用成本，且支持低成本二次营销。
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将结合附图及实施例对本发明作进一步说明，下面描述中的附图仅仅是本发明的部分实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他附图：
图1是本发明较佳实施例的票券营销方法流程图；
图2是本发明较佳实施例的票券营销系统原理框图。
为了使本发明实施例的目的、技术方案和优点更加清楚，下面将结合本发明实施例中的技术方案进行清楚、完整的描述，显然，所描述的实施例是本发明的部分实施例，而不是全部实施例。基于本发明的实施例，本领域普通技术人员在没有付出创造性劳动的前提下所获得的所有其他实施例，都属于本发明的保护范围。
本发明较佳实施例的票券营销方法，如图1所示，包括步骤：
S01：在区块链上发布营销方案，营销方案嵌入智能合约，在智能合约内包含营销活动可兑付的总价值Z；
S02：设定待发行的票券Ti及使用规则，仅指定票券Ti兑付额度区间[Pa, Pb]，而不指定票券Ti具体价值/价格；商户可根据活动需求指定是否公开总计发行数量，如选择公开，则总计发行数量也记录在系统中，作为票券发行总量限制；
S03：在智能合约内划定票券Ti最终兑付总价值为Z；设定票券Ti在兑付时揭晓的实际生效价值/价格Pi，Pi位于区间[Pa,Pb]内，并采用可公开验证的算法生成；即ΣP
iN
i＝Z；
S04：每兑付一次票券Ti，剩余可兑付的总价值相应减少兑付的值；当剩余可兑付的总价值为0时，如有剩余票券，则剩余票券不可兑付；即Z
j＝Z-ΣP
jN
j，其中Zj为剩余可兑付的总价值，Pj为兑付的票券价值；
依靠区块链技术手段与营销方案的结合，不仅可以使得整个兑付过程公开透明可信，同时使得营销手段具有更高的发放接收转化率、更高的核销转化率以及更低的营销成本，同时，无商户资金占用成本，且支持低成本二次营销；而且，本发明的票券不指定具体价值，价值在使用时才揭晓。
更具体的，本发明的票券营销方法借助技术手段，实现了一种创新的营销方法：通过去除营销票券的显式确定价格或将营销集合的价值以公平随机的方式巧妙转移至营销用票券上，并可以支持多商户主体之间的自由协作，以概率上更大的价值预期和丰富的营销场景吸引消费者。
本发明的票券营销方法由于提高了票券的价值预期和话题性，且预期在商户指定的成交环节才能揭示；因此，与传统方式相比，本发明的营销方法可在相同的营销成本，获得更多的客户关注和成交量；
票券发布和兑付结果公开可验证后，有助于商户积累商誉信用，并有效规范不良商户的欺诈性营销手段；
优选的，使用规则包含是否可转让、是否可叠加使用、可使用日期和可使用人数限制中一种或多种。
优选的，票券Ti及使用规则可在智能合约内设置，也可在智能合约外设置而在智能合约内引用；票券Ti无论在智能合约内还是智能合约外设置，均以链上Token形式体现。
优选的，还包括方法：消费者在指定的场景兑付票券Ti时，由在智能合约内预先设定的兑付值分配方法核定其兑付价值。
优选的，兑付值分配方法包括使用可公开验证的随机序列或使用指定的可事后在链上验证的序列；
可公开验证的随机序列，例如：一种可公开验证的随机序列为，设定初始值为某个随机数，下一个值的计算，是根据前序值、当前计算时间、消费金额、用户信息组合后计算的哈希(散列)函数结果H，计算结果与设定的最大兑付价值Pb取余Pa+(H％Pb)，即得到本次兑付数值；参与计算的相上述组合在系统中公示；
使用指定的可事后在链上验证的序列，可与时序、空间位置、参与者等信息相关；
优选的，还包括方法：区块链上以及智能合约的状态数据可公示，以便查证。
优选的，还包括方法：第一步中，可由单一商户发起营销方案，也可以由多个商户联合发起营销方案；
由多个商户联合发起营销方案时，由多个商户统一发布票券；票券价值的兑付规则，可在预先根据不同场景分别设定，当消费者在某一场景兑付时，根据对应设定的兑付规则，完成价值兑付。
例如：不同商户∑Mk可联合发布营销方案，统一发布票券Γ，并在各商户Mk中兑付，票券Γ价值的兑付规则，可由∑Mk在系统内设定，当消费者在∑Mk中某一场景兑付时，根据Mk在系统内设定的兑付规则，完成价值兑付(具体价值由既定的相应场景支持商户承兑)。
优选的，还包括方法：由多个商户联合发起营销方案时，商户可自行发布票券并设置该票券与统一发布票券之间的兑换规则。
例如：Γ可由∑Mk统一发布，也可以由Mk各自发布的Tk组合代替，即∑Mk可设定某种组合的∑Tk等效于Γ；进一步，多商户∑Mk统一发布的Γ，可拆分兑换为商户Mk各自发布的Tk，消费者可根据需求，选择参与多商户∑Mk联合发布的营销活动，也可参与Mk各自发布的营销活动；
更进一步的，每个Tj(兑付的票券)可以在不同营销活动中分别兑付，即消费者可使用持有的Tk。在Mk和∑Mk分别使用至少一次，即在相应营销活动中分别至少兑付一次相应价值。
一种票券营销系统，根据上述的票券营销方法，包括营销合约单元100、身份管理单元101、通证管理单元102和外部系统接口103；
营销合约单元100，用于对智能合约的设计和管理；
身份管理单元101，用于对商户、消费者的区块链地址和身份信息管理；
通证管理单元102，用于处理票券通证的发行、发放、流转、核销、验证中一种或多种；
外部系统接口103，用于连接商户订单相关的接口，用以票券价值在智能合约内的揭晓，以及揭晓后票券兑付价值在订单中的体现，以便于商户系统集成完成自动化核单。
一种区块链平台，根据上述的票券营销方法，区块链平台用于实现票券营 销方法。
具体实施场景例举如下：
1.单个商户独立运营，只发自己商户的票券；
示例1：火锅店商户M1在系统中发布为期一周的营销活动方案，推广预算为3000元，单次奖励区间为[0,500]；M1在系统中发行活动关联优惠券T1，并再系统中设定优惠券每人限领一张，领取后不可转让。在系统中领取M1优惠券T1的顾客均记录在系统中。当第一位已领取T1的顾客C1前往M1的火锅店消费，M1在顾客消费过程中或买单时，为顾客C1在系统中核销兑付一张优惠券，系统根据预设的可公开验证的算法计算得出，此次兑付价值为100元，可抵用C1的消费金额。此时系统内其他顾客均可在系统中查看到某张优惠券兑付了100元。
第二位持有T1的顾客C2消费后兑付优惠券时，除可兑付价值不高于2900元之外，其他过程与C1相同。
在兑付优惠券过程中，M1可自主选择单次最多抵用额度。若单次最多抵用消费80元，则C1兑付的100元中，剩余20元可由M1提供的实物商品、服务、或其发行的储值卡、优惠券等作冲抵，相关规则需在营销方案中预先公开说明。此外，剩余20元可抵用的对象，M1可视情况由顾客自主选择，选择过程与兑付结果也在兑付时记录在系统中。
本实施例中，M1在顾客消费前，不需为营销活动预垫付资金
2.多个商户联合运营，联合发布多个商户通兑的票券；
示例2：上接示例1M1与隔壁茶饮店M2可在系统中发布联合营销方案，推广预算为5000元，单次奖励区间为[10,80]；在系统中联合发布优惠券T2，并在系统内设定每人限领一张，领取后可转让。与实施例1区别为，T2可在 M1和M2任一方完成兑付，且只能兑付一次。兑付价值由兑付方分别提供，或由M1、M2事前约定的方式提供。
3.商圈运营主体与下属商户合作运营，分别发布商圈内通用票券和各商户自主票券；
示例3：上接示例2，M1与M2同属商圈CM1，CM1联合下属商户M1，M2，……Mn联合发布营销方案，推广预算10万元，单次奖励区间为[1,3000]由CM1在系统中发布T3，设定每人限领一张，领取后不可转让。
与实施例2区别为，T3可在M1，M2，……，Mn任一店内兑付，也可达到一定消费条件后(如活动期间，在M1消费满300，M2消费满200时)，在CM1的服务中心兑付。T3的兑付价值，可分别由兑付方提供，也可以由相关参与方协商约定联合提供。
上述M1，M2，……，Mn和CM1，既可以是实体店铺，也可以是线上虚拟店铺。
该实施例的另一种形态为，CM1发布以下营销方案，即顾客在M1，M2，……，Mn中任三家店累计消费满1000元后，自动获得T3，顾客可在CM1的服务中心完成T3的兑付
4.作为第1种实施例的特例，在团体奖励活动中，可由团体名义面向团体相关成员发行兑奖票券(即企业活动红包)，丰富团体活动，增强娱乐性，同时保证活动的公平。
示例4：企业E在年会活动中，设立总价30万元的奖励活动，单次奖励区间为[10,50000]，为企业员工每人发放一张电子票，可用于在年会活动现场的多个活动节点兑付奖励。企业在活动方案中，指定可兑付的各类价值凭证(生活用品、数码产品等)。年会活动中，每次开奖可指定不同的价值凭证作 为兑付对象，员工可自主选择是否在该环节使用电子票，票的兑付在系统中公平随机完成核付，结果可校验。
应当理解的是，对本领域普通技术人员来说，可以根据上述说明加以改进或变换，而所有这些改进和变换都应属于本发明所附权利要求的保护范围。
Claims (10)
- 一种票券营销方法，其特征在于，包括步骤：第一步：在区块链上发布营销方案，营销方案嵌入智能合约，在智能合约内包含营销活动可兑付的总价值Z；第二步：设定待发行的票券Ti及使用规则，仅指定票券Ti兑付额度区间[Pa,Pb]，而不指定票券Ti具体价值/价格；第三步：在智能合约内划定票券Ti最终兑付总价值为Z；设定票券Ti在兑付时揭晓的实际生效价值/价格Pi，Pi位于区间[Pa,Pb]内，并采用可公开验证的算法生成；第四步：每兑付一次票券Ti，剩余可兑付的总价值相应减少兑付的值；当剩余可兑付的总价值为0时，如有剩余票券，则剩余票券不可兑付。
- 根据权利要求1所述的票券营销方法，其特征在于，所述使用规则包含是否可转让、是否可叠加使用、可使用日期和可使用人数限制中一种或多种。
- 根据权利要求1所述的票券营销方法，其特征在于，所述票券Ti及所述使用规则可在所述智能合约内设置，也可在所述智能合约外设置而在所述智能合约内引用；所述票券Ti无论在所述智能合约内还是所述智能合约外设置，均以链上Token形式体现。
- 根据权利要求1所述的票券营销方法，其特征在于，还包括方法：消费者在指定的场景兑付所述票券Ti时，由在所述智能合约内预先设定的兑付值分配方法核定其兑付价值。
- 根据权利要求4所述的票券营销方法，其特征在于，所述兑付值分配方法包括使用可公开验证的随机序列或使用指定的可事后在链上验证的序列。
- 根据权利要求1-5任一所述的票券营销方法，其特征在于，还包括方法：所述区块链上以及所述智能合约的状态数据可公示，以便查证。
- 根据权利要求1-5任一所述的票券营销方法，其特征在于，还包括方法：所述第一步中，可由单一商户发起营销方案，也可以由多个商户联合发起营销方案；由多个商户联合发起营销方案时，由多个商户统一发布票券；票券价值的兑付规则，可在预先根据不同场景分别设定，当消费者在某一场景兑付时，根据对应设定的兑付规则，完成价值兑付。
- 根据权利要求7所述的票券营销方法，其特征在于，还包括方法：由多个商户联合发起营销方案时，商户可自行发布票券并设置该票券与统一发布票券之间的兑换规则。
- 一种票券营销系统，根据权利要求1-8任一项所述的票券营销方法，其特征在于，包括营销合约单元、身份管理单元、通证管理单元和外部系统接口；所述营销合约单元，用于对智能合约的设计和管理；所述身份管理单元，用于对商户、消费者的区块链地址和身份信息管理；所述通证管理单元，用于处理票券通证的发行、发放、流转、核销、验证中一种或多种；所述外部系统接口，用于连接商户订单相关的接口，用以票券价值在智能合约内的揭晓，以及揭晓后票券兑付价值在订单中的体现，以便于商户系统集成完成自动化核单。
- 一种区块链平台，根据权利要求1-8任一项所述的票券营销方法，其特征在于，所述区块链平台用于实现所述票券营销方法。
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