WO2021254186A1 - 一种活动入口的展示方法、装置、电子设备及存储介质 - Google Patents

一种活动入口的展示方法、装置、电子设备及存储介质 Download PDF

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Publication number
WO2021254186A1
WO2021254186A1 PCT/CN2021/098532 CN2021098532W WO2021254186A1 WO 2021254186 A1 WO2021254186 A1 WO 2021254186A1 CN 2021098532 W CN2021098532 W CN 2021098532W WO 2021254186 A1 WO2021254186 A1 WO 2021254186A1
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Prior art keywords
interface
activity
event
entrance
promotion video
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PCT/CN2021/098532
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English (en)
French (fr)
Inventor
林美娟
原枫博
赵子锋
Original Assignee
北京字节跳动网络技术有限公司
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Application filed by 北京字节跳动网络技术有限公司 filed Critical 北京字节跳动网络技术有限公司
Priority to EP21826195.6A priority Critical patent/EP4152759A4/en
Publication of WO2021254186A1 publication Critical patent/WO2021254186A1/zh
Priority to US18/066,252 priority patent/US12118189B2/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4781—Games
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4438—Window management, e.g. event handling following interaction with the user interface
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

Definitions

  • the embodiments of the present disclosure relate to the field of computer technology, and in particular, to a display method, device, electronic device, and storage medium of an activity entrance.
  • the way for software applications to promote activities is usually to display the activity entrance (such as an activity pendant) in a fixed position of the interface window, and the user can enter the activity interface by clicking on the activity entrance.
  • the shortcomings of the prior art include at least: the activity entrance is fixed in the interface window, so that every page is blocked when the user browses, which affects the user's normal browsing of the page; the activity entrance is relatively rigid and does not produce good audio-visual interaction with the user;
  • the display area of the entrance is small, can carry less information (for example, it can only reflect the name of the event), and the user experience is poor.
  • the embodiments of the present disclosure provide a display method, device, electronic device, and storage medium of an event entrance, which can optimize the display effect of the event entrance and improve user interaction experience.
  • an embodiment of the present disclosure provides a method for displaying an event entrance, which is applied to a client, and includes:
  • the embodiment of the present disclosure also provides a display device for the event entrance, which is integrated in the client terminal, and includes:
  • the video playback module is used to receive the promotion video of the event and play it until it is paused when the playback reaches the preset image frame;
  • the interface switching module is used for switching from the current playing interface to the masking interface, and displaying the activity entrance on the masking interface.
  • embodiments of the present disclosure also provide an electronic device, the electronic device including:
  • One or more processors are One or more processors;
  • Storage device used to store one or more programs
  • the one or more processors When the one or more programs are executed by the one or more processors, the one or more processors implement the method for displaying the activity entrance according to any one of the embodiments of the present disclosure.
  • the embodiments of the present disclosure also provide a storage medium containing computer-executable instructions, which are used to execute the activity portal as described in any of the embodiments of the present disclosure when the computer-executable instructions are executed by a computer processor. Display method.
  • embodiments of the present disclosure provide a computer program product, the computer program product includes: a computer program, the computer program is stored in a readable storage medium, and at least one processor of an electronic device can download A storage medium is read to read the computer program, and the at least one processor executes the computer program, so that the electronic device executes the method of any one of the above-mentioned first aspects.
  • the embodiments of the present disclosure provide a computer program, the computer program is stored in a readable storage medium, and at least one processor of an electronic device can read the above computer program from the readable storage medium.
  • the at least one processor executes the computer program, so that the electronic device executes the method of any one of the above-mentioned first aspects.
  • the client receives the event promotion video sent by the server and plays it until it is paused when the preset image frame is played; the current playback interface is switched to the mask interface, and the event entrance is displayed on the mask interface.
  • the technical solutions of the embodiments of the present disclosure can carry more event information through event promotion videos, such as exposing event gameplay or prize content in advance, so that users can learn more about event information, and to a certain extent avoid interest in the event
  • event promotion videos such as exposing event gameplay or prize content in advance
  • users can learn more about event information, and to a certain extent avoid interest in the event
  • the occurrence of situations where users miss the event, or users who are not interested in the event mistakenly enter the event interface, can improve the user experience; by switching to display the mask with the event entrance when the event promotion video is played to the preset image frame, not only can it be optimized
  • the display method of the event entrance and the location of the display area have conducted a good audio-visual interaction with users, and when users play other videos or browse other pages, they will not be disturbed by the event entrance, which improves user experience.
  • FIG. 1 is a schematic flowchart of a method for displaying an activity entrance provided by Embodiment 1 of the present disclosure
  • FIG. 2 is a schematic diagram of interface switching in a method for displaying an activity entrance provided by Embodiment 1 of the present disclosure
  • FIG. 3 is a schematic flowchart of a method for displaying an activity entrance provided by Embodiment 2 of the present disclosure
  • FIG. 4 is a schematic diagram of interface switching in a method for displaying an activity entrance provided by Embodiment 2 of the present disclosure
  • FIG. 5 is a schematic structural diagram of a display device for an activity entrance provided in Embodiment 3 of the present disclosure
  • FIG. 6 is a schematic diagram of the structure of an electronic device provided in the fourth embodiment of the disclosure.
  • Fig. 1 is a schematic flow chart of a method for displaying an event entrance provided by the first embodiment of the present disclosure.
  • the embodiment of the present disclosure is particularly suitable for a situation where a client displays an event entrance.
  • the method can be executed by a display device at the event entrance. It can be implemented in the form of software and/or hardware.
  • the device can be integrated in the client and can be installed in an electronic device along with the client, for example, in an electronic device such as a mobile phone, a tablet computer, a notebook computer, or a desktop computer.
  • the method for displaying event entrances provided in this embodiment, applied to the client, includes:
  • S110 Receive the promotion video of the event and play it, and pause until the play reaches the preset image frame.
  • the application platform often launches some activities according to business needs, and can promote the activities through the client.
  • the activities include at least one of the following: receiving red envelopes, receiving virtual prizes, receiving physical prizes, product promotion, and so on.
  • other activities can also use the method for displaying the activity entrance provided in this embodiment, which is not exhaustive here.
  • the designer can make corresponding event promotion videos for different activities in advance, and the video content of the event promotion videos can carry information such as the name of the event, the content of the event reward, and the method of obtaining the reward.
  • the video content of the event promotion videos can carry information such as the name of the event, the content of the event reward, and the method of obtaining the reward.
  • the traditional event pendant Carry richer activity information.
  • the designer can select the preset image frame from each image frame of the event promotion video from the perspective of promotion effect.
  • the activity is a red envelope activity
  • the corresponding image frame when the person in the video says "Send you a red envelope!” can be selected as the preset image frame
  • the task in the video can be selected When you say "Buy it!”
  • the corresponding image frame is selected as the preset image frame.
  • multiple versions of the same event promotion video can be designed according to the hardware parameters of different electronic devices. For example, different resolution versions of the same event promotion video can be designed, or the same event promotion video can be designed to adapt to different screen size versions, so as to meet the needs of different electronic devices. The demand for playing event promotion videos.
  • the server can deliver the event promotion video matching the hardware parameters of the device running on the client to the client, so that the client can play the received event promotion video normally.
  • the client can play the event promotion video immediately when the event promotion video is loaded; it can also play the event promotion video when the current conditions meet the preset conditions, for example, when the client logs in again, the event promotion video will be played Play, for example, when the client receives the play instruction of the activity promotion video, the activity promotion video is played.
  • the client terminal broadcasts the event promotion video, so that the user can intuitively understand the event gameplay and prize content through watching, and provide a good audio-visual interaction with the user, so that the user can learn more about the event, which can be avoided to a certain extent.
  • the occurrence of situations where users who are interested in the activity miss the activity, or users who are not interested in the activity mistakenly enter the activity interface, etc., can improve user experience.
  • the client terminal plays the event promotion video to the preset image frame, it can trigger the pause of the event promotion video being played, so as to avoid interference to the event entrance display.
  • S120 Switch from the current play interface to the masking interface, and display the activity entrance on the masking interface.
  • the client when the client pauses playing the event promotion video, it can superimpose a mask interface on the current playback interface. By blurring the image frames covered by the mask interface and the introduction text of the event promotion video, it can be avoided The information on the playing interface interferes with the event entrance display.
  • the masking interface may be a full-screen interface
  • displaying the event entrance on the masking interface may be by displaying the entry props, guide copy, etc. of the event entrance on the masking interface
  • the masking interface may It is a full-screen interface.
  • the entrance props at the entrance of the activity may be an element model diagram related to the activity. For example, when the activity is to receive a red envelope, the entrance prop may be a red envelope model diagram.
  • the display effect and position of the event entrance can be optimized, and by setting the entrance props of the event entrance related to the event, It can improve the user's visual interaction experience.
  • displaying the event entrance on the masking interface includes: entering the pop-up interface containing the entry props into the masking interface according to a preset animation effect, and staying at the center of the masking interface.
  • the activity entrance may be a pop-up window interface displaying entrance props.
  • the event entrance is displayed on the masking interface, which can be by superimposing the pop-up window interface containing the entry props on the masking interface.
  • parameters such as transparency and zoom of the pop-up window interface can be configured to improve the display effect of the entrance item.
  • the preset animation effect can be executed once or repeatedly, and the preset animation effect can be, for example, flying in from the side, presenting from small to large, from blurry to clear, etc., which are not specifically limited here.
  • the display effect of the event entrance can be further optimized.
  • the display position of the event entrance can be further optimized.
  • the client is applied to the scenario of pushing video feed streams; correspondingly, the event promotion video is pushed by the server according to the activity preference characteristics of the client.
  • the feed stream can be understood as an information stream that is continuously updated and presented to the user.
  • it can be an information stream such as pictures, text, short video or long video, and short video or long video information streams are all video feeds.
  • the client receives a refresh instruction (such as sliding down or sliding up the playback interface), it can send a refresh request to the server; the server can generate a video feed stream and push it to the client according to the received refresh request.
  • the client can receive and play the activity promotion video pushed by the server.
  • the activity promotion method is more natural.
  • the server can push the event promotion video according to the activity preference feature of the client.
  • the way for the server to determine the activity preference characteristics of the client can be to set user portrait tags for the client by counting user operations such as watching, favorite, like, forwarding, or commenting on the video by the client, and use these tags as the client's Activity preference characteristics. For example, if the video type most watched by the client is a game, it can be determined that the activity preference feature of the client is a game, and then a game promotion video, such as an activity promotion video with game props, can be pushed to the client.
  • Embodiment 2 is a schematic diagram of interface switching in a method for displaying an activity entrance provided by Embodiment 1 of the present disclosure, and specifically provides a schematic diagram of interface switching in a method for displaying an activity entrance of a red envelope activity.
  • Figure (a) is the playback interface of the client
  • Figure (b) is the mask interface of the client.
  • the interface shown in Figure (a) and Figure (b) includes a navigation bar area 201 (such as a tab-type navigation bar). These navigation bar areas 201 can be located at the top level of the interface and not be affected by the activity promotion video and mask. Occlusion, and it can be an area with a certain degree of transparency or opacity.
  • the event promotion video of the red envelope activity can be played in full screen
  • the introduction text 202 of the event promotion video can be displayed at the bottom left of the playback video.
  • the promotion video of the event When the promotion video of the event is played to the preset image frame, the promotion video can be paused, and the mask interface can be overlaid on the playback interface to realize the display from the playback interface shown in Figure (a) to Figure (b) The switching of the masking interface.
  • a pop-up window interface 203 for displaying red envelope props, a text control 204 and an exit control 205 for displaying "removal of red envelope" copywriting, etc. may be provided.
  • the client receives the event promotion video sent by the server and plays it until it is paused when the preset image frame is played; the current playback interface is switched to the mask interface, and the event entrance is displayed on the mask interface.
  • the technical solutions of the embodiments of the present disclosure can carry more event information through event promotion videos, such as exposing event gameplay or prize content in advance, so that users can learn more about event information, and to a certain extent avoid interest in the event
  • event promotion videos such as exposing event gameplay or prize content in advance
  • users can learn more about event information, and to a certain extent avoid interest in the event
  • the occurrence of situations where users miss the event, or users who are not interested in the event mistakenly enter the event interface, can improve the user experience; by switching to display the mask with the event entrance when the event promotion video is played to the preset image frame, not only can it be optimized
  • the display method of the event entrance and the location of the display area have conducted a good audio-visual interaction with users, and when users play other videos or browse other pages, they will not be disturbed by the event entrance, which improves user experience.
  • FIG. 3 is a schematic flowchart of a method for displaying an activity entrance provided by Embodiment 2 of the present disclosure.
  • This embodiment can be combined with the various optional solutions in the method for displaying the activity entrance provided in the foregoing embodiment.
  • the method for displaying the event entrance provided in this embodiment optimizes the interface interaction after the event entrance is displayed, and can switch from the masked interface to the active interface or exit the masked interface, thereby further improving the user interaction experience.
  • the method for displaying the event entrance includes:
  • S320 Switch from the current playback interface to the mask interface, and display the event entry on the mask interface.
  • the user can input the trigger instruction of the activity entry on the masking interface, and because of the existence of the masking interface, the problem of conflict with the instructions input by the playing interface can be avoided.
  • a user's click operation on the play interface is inputting a pause instruction
  • a click operation on the mask interface is a trigger instruction for inputting an activity entry.
  • the client in response to the triggering operation of the activity entrance, can request the server to access the activity interface, so that the server can send the data of the activity interface to the client; when the client receives the data of the activity interface sent by the server, it can The active interface is rendered according to the received data, so as to switch from the mask interface to the active interface.
  • the client can directly jump from the masked interface to the active interface by receiving the trigger instruction acting on the activity entrance of the masked interface, providing a good interface interaction for the user.
  • the method for generating the trigger instruction of the activity entrance includes: generating the trigger instruction of the activity entrance according to the user operation of the entrance props or the guide copy acting on the activity entrance; or, according to the function on the mask interface except for the navigation bar User operations on any area outside the area and exit control area generate a trigger instruction for the activity entry.
  • user operations can be operations such as clicking, double-clicking, or long-pressing.
  • the client can generate the trigger instruction of the activity entrance according to the user operation in a certain area of the mask interface. These areas are for example the area where the entrance props or the guide copy are located, or it can also be any area except the navigation bar area and the exit control area. Region, the specific generation method can be set according to actual needs, so I will not exhaustively list here.
  • the active interface after switching from the masking interface to the active interface, it further includes: exiting the active interface in response to the exit instruction of the active interface; or, in response to the exit instruction of the active interface, displaying a pop-up window interface showing the path of the active interface ; In response to the confirmation instruction of the path of the active interface, close the pop-up window and exit the active interface.
  • the client terminal can generate the exit instruction of the active interface according to the user operation on the exit control in the active interface.
  • the client in response to the exit instruction of the active interface, can directly exit the active interface, and can also display a pop-up interface displaying the path of the active interface to prompt the user to enter the active interface again, so that the user can re-enter the active interface.
  • the client terminal can also generate a confirmation instruction of the active interface path according to the user operation of the confirmation control acting on the active path in the pop-up window interface, and can close the pop-up window and exit the active interface in response to the confirmation instruction.
  • the masking interface after switching from the masking interface to the active interface, it further includes: generating comment content in the comment area in response to an editing instruction in the comment area of the active interface, or generating interactive content for the existing comment content in the comment area ; Or, in response to the trigger instruction of the link of the sub-active interface in the active interface, switch from the active interface to the sub-active interface.
  • the editing instructions in the comment area include, but are not limited to, the instructions for posting comments, browsing, liking, replying, or forwarding the posted comments; accordingly, the client can generate new comments in response to the editing instructions in the comment area.
  • Content or generate interactive content such as likes or replies to existing comment content, or perform interactive operations such as browsing or forwarding.
  • users can communicate in the comment area on event strategy and other information, which not only improves the user's event participation experience, but also facilitates the secondary fermentation of the event and improves the promotion effect of the event.
  • the activity interface may also be provided with links to sub-activity interfaces. After triggering the links of these sub-activity interfaces, the user can jump from the current activity interface to the sub-activity interface to guide the user to participate in the activity in depth.
  • the event interface can be an event interface for receiving red envelopes
  • the sub-event interface can be an interface for inviting friends to participate in the event, and a reward mechanism for inviting friends to successfully increase the chance of receiving red envelopes can be set to further attract users to participate.
  • the client can also generate exit instructions for the masking interface according to user operations on certain areas of the masking interface, and these areas are different from the areas corresponding to the trigger instructions for generating the activity entry.
  • the area corresponding to the trigger instruction for generating the activity entrance is the area where the entry props or the guide copy is located, any area except the entry props or the guide copy can be used as the area corresponding to the exit instruction of the generated mask interface;
  • the exit control area can be used as the area corresponding to the exit instruction to generate the mask interface.
  • the client can exit the masked interface.
  • the mask interface after exiting the mask interface or exiting the event interface, it also includes: playing other videos received except the event promotion video; or, continuing to play the event promotion video until the event promotion video ends.
  • the client when the client exits the mask interface or exits the activity interface, it can return to the play interface, and then can use the play interface to continue to play the activity promotion video, or to play other videos. And the client can automatically switch to other videos for playback when the event promotion video ends; it can also switch to the playback end interface.
  • the client can switch to other video playback in response to the switching instruction acting on the play end interface, and can also replay/collect/forward the event promotion video in response to the replay/collect/forward instruction acting on the play end interface.
  • the process of continuing to play the event promotion video also includes: in response to the video switching instruction, switching from the event promotion video to other videos except the event promotion video and playing.
  • the event promotion video can also switch to play other videos according to the video switching instruction input by the user.
  • the process of continuing to play the event promotion video it also includes: resident the event pendant in the preset area of the event promotion video.
  • the shape of the event pendant can be designed to be the same or similar to the entrance props of the event entrance.
  • the event widget can be set to the preset area of the event promotion video, for example, above the video introduction information of the event promotion video, and when the client replays the event promotion video, The event widget is still set in the preset area of the event promotion video.
  • the process of replaying the event promotion video determine whether the trigger instruction of the event widget is received; if so, switch from the current playback interface to the event interface; if not, then play the event promotion video until the end of the event promotion video .
  • the client terminal plays the event promotion video again, it is considered that the client terminal has displayed the masked interface containing the event entrance. There is no need to pause or switch to a mask interface when setting the image frame to avoid affecting the user's viewing experience when the user wants to repeatedly watch the entire event promotion video.
  • the client receives the triggering instruction of the activity widget input by the user, it can directly switch from the current playback interface to the activity interface, which enriches the ways to enter the activity interface and creates a good interaction with the user.
  • no event widget is set in the preset area of the event promotion video, it can be considered that the client has not yet displayed the masked interface containing the event entrance. At this point, even if the client is not playing the event promotion video for the first time, it can still pause when the event promotion video is played to the preset image frame and switch to a masked interface showing the event entrance.
  • FIG. 4 is a schematic diagram of interface switching in a method for displaying an activity entrance provided by Embodiment 2 of the present disclosure, and specifically provides a schematic diagram of interface switching in a method for displaying the activity entrance of a red envelope activity.
  • Figure (a) is the playback interface of the client
  • Figure (b) is the masking interface of the client
  • Figure (c) is the active interface of the client
  • Figure (d) is the display of the client with the active interface path Pop-up window interface. It can be considered that the diagrams (a) and (b) in FIG. 4 are the same as the diagrams (a) and (b) in FIG. 2.
  • the client When the client is switched from the playback interface shown in Figure (a) to the masked interface shown in Figure (b), the client can respond to the exit instruction of the masked interface generated by the user clicking the exit control and return to Figure ( a) As shown in the playing interface, the event promotion video can continue to be played, and the event widget 401 is set in the area above the video introduction information of the event promotion video.
  • the client When the client is switched from the playback interface shown in Figure (a) to the masked interface shown in Figure (b), the client can also respond to the activities generated by the user clicking on any area other than the navigation bar area and exit controls.
  • the trigger instruction of the entrance can be switched from the masking interface shown in (b) to the active interface shown in figure (c).
  • a comment area 402 in the activity interface shown in Figure (c), a comment area 402, a link 403 of the sub-activity interface, and an exit control 404, etc. may be provided.
  • the client can generate comment content in the comment area in response to the edit instruction in the comment area in the activity interface, or generate interactive content for the existing comment content in the comment area; or, in response to the sub-activity interface link in the activity interface To switch from the active interface to the sub-active interface.
  • the client can switch from the active interface shown in Figure (c) to the pop-up window interface 405 shown in Figure (d) showing the path of the active interface in response to the user clicking the exit instruction of the active interface generated by the exit control.
  • the terminal can respond to the confirmation instruction of the activity interface path generated by the user clicking the confirmation control 406, close the pop-up window interface and exit the activity interface, return to the playback interface shown in Figure (a), and continue to play the promotion video of the activity.
  • the pendant 401 is set in the area above the video introduction information of the event promotion video.
  • the client can switch from the masked interface to the active interface or exit the masked interface; it can realize that after switching to the active interface, the comment area can be used as an activity fermentation, guiding the user to enter the sub-activity interface, and exit the activity Exit the event interface after exiting the event interface after the interface or displaying a pop-up window showing the path of the event interface; can continue to play the event promotion video or directly play other videos after exiting the event interface; can leave the event pendant permanently after exiting the event interface or mask interface
  • the event widget can be used as the entrance to the event to re-enter the event interface when it is replayed; when the event promotion video is played again after the event widget is set, the mask interface will not be repeatedly displayed to avoid disturbing users Watch the event promotion video.
  • FIG. 5 is a schematic structural diagram of a display device for an activity entrance provided in the third embodiment of the disclosure.
  • the device for displaying an event entrance provided in this embodiment is suitable for a situation where a client displays an event entrance.
  • the display device at the event entrance integrated in the client, includes:
  • the video playing module 510 is used to receive and play the promotion video of the event until it is paused when the playing reaches the preset image frame;
  • the interface switching module 520 is used for switching from the current playing interface to the masking interface, and displaying the activity entrance on the masking interface.
  • the interface switching module is also used for:
  • the masking interface After the activity entrance is displayed on the masking interface, in response to the triggering instruction of the activity entrance, the masking interface is switched to the activity interface; or, in response to the exit instruction of the masking interface, the masking interface is exited.
  • the interface switching module is also used for:
  • the display device at the event entrance also includes:
  • the activity interface response module is used to generate comment content in the comment area or generate interactive content in the comment area in response to editing instructions in the comment area of the activity interface after switching from the mask interface to the activity interface ; Or, in response to the trigger instruction of the link of the sub-active interface in the active interface, switch from the active interface to the sub-active interface.
  • the video playback module is also used to play other videos received except the event promotion video after exiting the mask interface or exiting the event interface; or, continuing to play the event promotion video until the end of the event promotion video .
  • the video playback module is also used to switch from the event promotion video to other videos except the event promotion video in response to the video switching instruction in the process of continuing to play the event promotion video and play it.
  • the display device at the event entrance also includes:
  • the widget resident module is used to resident the event widget in the preset area of the event promotion video during the process of continuing to play the event promotion video.
  • the interface switching module is also used to determine whether the trigger instruction of the event widget is received; if so, switch from the current playback interface to the event interface; if not, then The video playback module plays the event promotion video until the end of the event promotion video.
  • the client is applied to the scenario of pushing video feed streams; correspondingly, the event promotion video is pushed by the server according to the activity preference characteristics of the client.
  • the interface switching module includes:
  • the event entrance display sub-module is used to enter the pop-up interface containing the entrance props into the mask interface according to the preset animation effect, and stay at the center of the mask interface.
  • the activity includes at least one of the following: receiving red envelopes, receiving virtual prizes, receiving physical prizes, and product promotion.
  • the interface switching module also includes:
  • the trigger instruction generation sub-module is used to generate the trigger instruction of the activity entrance according to the user operation on the entrance props or the guide copy acting on the activity entrance; or, according to the action on the mask interface except for the navigation bar area and the exit control area User operations on any area generate trigger instructions for activity entrances.
  • the display device for the event entrance provided by the embodiment of the present disclosure can execute the display method of the event entrance provided by any embodiment of the present disclosure, and has the corresponding functional modules and beneficial effects of the execution method.
  • Terminal devices in the embodiments of the present disclosure may include, but are not limited to, mobile phones, notebook computers, digital broadcast receivers, personal digital assistants (Personal Digital Assistant, PDA), tablet computers (Portable Android Device, PAD), and portable multimedia players.
  • Mobile terminals such as Portable Media Player (PMP), in-vehicle terminals (for example, in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers.
  • PMP Portable Media Player
  • in-vehicle terminals for example, in-vehicle navigation terminals
  • fixed terminals such as digital TVs and desktop computers.
  • the electronic device shown in FIG. 6 is only an example, and should not bring any limitation to the function and scope of use of the embodiments of the present disclosure.
  • the electronic device 600 may include a processing device (such as a central processing unit, a graphics processor, etc.) 601, which may be based on a program stored in a read-only memory (Read-Only Memory, ROM) 602 or from a storage device 606 is loaded into a random access memory (Random Access Memory, RAM) 603 program to execute various appropriate actions and processing.
  • a processing device such as a central processing unit, a graphics processor, etc.
  • ROM read-only memory
  • RAM Random Access Memory
  • various programs and data required for the operation of the electronic device 600 are also stored.
  • the processing device 601, the ROM 602, and the RAM 603 are connected to each other through a bus 604.
  • An input/output (Input/Output, I/O) interface 605 is also connected to the bus 604.
  • the following devices can be connected to the I/O interface 605: including input devices 606 such as touch screens, touch pads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, etc.; including, for example, liquid crystal displays (LCD) , Output devices 607 such as speakers, vibrators, etc.; storage devices 608 including, for example, magnetic tapes, hard disks, etc.; and communication devices 609.
  • the communication device 609 may allow the electronic device 600 to perform wireless or wired communication with other devices to exchange data.
  • FIG. 6 shows an electronic device 600 having various devices, it should be understood that it is not required to implement or have all of the illustrated devices. It may be implemented alternatively or provided with more or fewer devices.
  • an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer readable medium, and the computer program contains program code for executing the method shown in the flowchart.
  • the computer program may be downloaded and installed from the network through the communication device 609, or installed from the storage device 606, or installed from the ROM602.
  • the processing device 601 the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.
  • the electronic device provided in the embodiment of the present disclosure and the method for displaying the event entrance provided in the above embodiment belong to the same public concept.
  • this embodiment has the same characteristics as the above embodiment. The same beneficial effect.
  • the embodiment of the present disclosure provides a computer storage medium on which a computer program is stored, and when the program is executed by a processor, the method for displaying the activity entrance provided by the above-mentioned embodiment is realized.
  • the above-mentioned computer-readable medium in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two.
  • the computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or a combination of any of the above.
  • Computer-readable storage media may include, but are not limited to: electrical connections with one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable Erasable Programmable Read-Only Memory (EPROM) or flash memory (FLASH), optical fiber, portable compact Disk-Read Only Memory (CD-ROM), optical storage device, magnetic storage device, or Any suitable combination of the above.
  • a computer-readable storage medium may be any tangible medium that contains or stores a program, and the program may be used by or in combination with an instruction execution system, apparatus, or device.
  • a computer-readable signal medium may include a data signal propagated in a baseband or as a part of a carrier wave, and a computer-readable program code is carried therein.
  • This propagated data signal can take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing.
  • the computer-readable signal medium may also be any computer-readable medium other than the computer-readable storage medium.
  • the computer-readable signal medium may send, propagate or transmit the program for use by or in combination with the instruction execution system, apparatus, or device .
  • the program code contained on the computer-readable medium can be transmitted by any suitable medium, including but not limited to: wire, optical cable, radio frequency (RF), etc., or any suitable combination of the foregoing.
  • the client and server can use any currently known or future developed network protocol such as HTTP (Hyper Text Transfer Protocol) to communicate, and can communicate with any form or medium of digital Data communications (e.g., communication networks) are interconnected.
  • network protocols such as HTTP (Hyper Text Transfer Protocol)
  • communication networks include Local Area Network (LAN), Wide Area Network (WAN), the Internet (for example, the Internet), and end-to-end networks (for example, ad hoc end-to-end networks), as well as any current Know or develop a network in the future.
  • the above-mentioned computer-readable medium may be included in the above-mentioned electronic device; or it may exist alone without being assembled into the electronic device.
  • the aforementioned computer-readable medium carries one or more programs, and when the aforementioned one or more programs are executed by the electronic device, the electronic device:
  • the computer program code used to perform the operations of the present disclosure can be written in one or more programming languages or a combination thereof.
  • the above-mentioned programming languages include but are not limited to object-oriented programming languages such as Java, Smalltalk, C++, and Including conventional procedural programming languages-such as "C" language or similar programming languages.
  • the program code can be executed entirely on the user's computer, partly on the user's computer, executed as an independent software package, partly on the user's computer and partly executed on a remote computer, or entirely executed on the remote computer or server.
  • the remote computer can be connected to the user's computer through any kind of network-including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (for example, using an Internet service provider to pass Internet connection).
  • LAN local area network
  • WAN wide area network
  • each block in the flowchart or block diagram can represent a module, program segment, or part of code, and the module, program segment, or part of code contains one or more for realizing the specified logic function.
  • Executable instructions can also occur in a different order from the order marked in the drawings. For example, two blocks shown one after the other can actually be executed substantially in parallel, or they can sometimes be executed in the reverse order, depending on the functions involved.
  • each block in the block diagram and/or flowchart, and the combination of the blocks in the block diagram and/or flowchart can be implemented by a dedicated hardware-based system that performs the specified functions or operations Or it can be realized by a combination of dedicated hardware and computer instructions.
  • the units involved in the embodiments described in the present disclosure can be implemented in software or hardware.
  • the name of the unit or module does not constitute a limitation on the unit or module itself under certain circumstances.
  • a video playback module can also be described as a "play module”.
  • exemplary types of hardware logic components include: Field Programmable Gate Array (FPGA), Application Specific Integrated Circuit (ASIC), and application specific standard products (Application Specific Standard Product, ASSP), System on Chip (SOC), Complex Programmable Logic Device (CPLD), etc.
  • FPGA Field Programmable Gate Array
  • ASIC Application Specific Integrated Circuit
  • ASSP Application Specific Standard Product
  • SOC System on Chip
  • CPLD Complex Programmable Logic Device
  • a machine-readable medium may be a tangible medium, which may contain or store a program for use by the instruction execution system, apparatus, or device or in combination with the instruction execution system, apparatus, or device.
  • the machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium.
  • the machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing.
  • machine-readable storage media would include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the foregoing.
  • RAM random access memory
  • ROM read-only memory
  • EPROM or flash memory erasable programmable read-only memory
  • CD-ROM compact disk read only memory
  • magnetic storage device or any suitable combination of the foregoing.
  • the embodiments of the present disclosure also provide a computer program, the computer program is stored in a readable storage medium, at least one processor of an electronic device can read the computer program from the readable storage medium, and the at least A processor executes the computer program, so that the electronic device executes the method provided in any of the foregoing embodiments.
  • Example 1 provides a method for displaying event entrances, which is applied to a client, and the method includes:
  • Example 2 provides a method for displaying an event entrance, which further includes:
  • the method includes:
  • Example 3 provides a method for displaying an event entrance, which further includes:
  • the method further includes:
  • the pop-up window is closed and the active interface is exited.
  • Example 4 provides a method for displaying an event entrance, which further includes:
  • the method further includes:
  • Example 5 provides a method for displaying an event entrance, which further includes:
  • the method further includes:
  • Example 6 provides a method for displaying an event entrance, which further includes:
  • the activity promotion video is switched to other videos except the activity promotion video and played.
  • Example 7 provides a method for displaying an event entrance, which further includes:
  • Example 8 provides a method for displaying an event entrance, which further includes:
  • Example 9 provides a method for displaying an event entrance, which further includes:
  • the client is applied to a video-type feed stream push scenario; correspondingly, the activity promotion video is pushed by the server according to the activity preference feature of the client.
  • Example 10 provides a method for displaying an event entrance, which further includes:
  • the displaying the event entrance on the masking interface includes:
  • the pop-up interface containing the entry props enters the masking interface according to the preset animation effect, and stays at the center position of the masking interface.
  • Example 11 provides a method for displaying an event entrance, which further includes:
  • the activity includes at least one of the following: receiving red envelopes, receiving virtual prizes, receiving physical prizes, and product promotion.
  • Example 12 provides a method for displaying an event entrance, which further includes:
  • the method for generating the trigger instruction of the activity entry includes:
  • a trigger instruction for the activity entry is generated.

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Abstract

本公开实施例公开了一种活动入口的展示方法、装置、电子设备及存储介质，其中该方法应用于客户端，包括：接收活动推广视频并播放，直至播放至预设图像帧时暂停；由当前播放界面切换至蒙层界面，并将活动入口展示于蒙层界面。本公开实施例的技术方案，通过活动推广视频可承载更多的活动信息，例如提前曝光活动玩法或奖品内容等，使用户了解更多的活动信息，提高用户体验；通过在活动推广视频播放至预设图像帧时切换为展示有活动入口的蒙层，不仅可优化活动入口的展示方式、展示区域位置，与用户进行了良好的视听交互，而且当用户播放其他视频或浏览其他页面时，不会受到活动入口的干扰，提高用户体验。

Description

一种活动入口的展示方法、装置、电子设备及存储介质
相关申请的交叉引用
本申请要求于2020年6月15日提交中国专利局、申请号为202010546666.2、申请名称为“一种活动入口的展示方法、装置、电子设备及存储介质”的中国专利申请的优先权，其全部内容通过引用并入本文。
技术领域
本公开实施例涉及计算机技术领域，尤其涉及一种活动入口的展示方法、装置、电子设备及存储介质。
背景技术
目前，软件应用进行活动推广的方式通常为将活动入口(例如活动挂件)展示于界面窗口的固定位置，用户可通过点击活动入口进入活动界面。现有技术的不足之处至少包括：活动入口固定于在界面窗口，使得用户浏览每个页面时皆存在遮挡，影响用户正常浏览页面；活动入口较为生硬，没有与用户产生良好的视听交互；活动入口的展示区域较小，可承载信息较少(例如仅可体现活动名称)，用户体验较差。
发明内容
本公开实施例提供了一种活动入口的展示方法、装置、电子设备及存储介质，能够优化活动入口的展示效果，提高用户交互体验。
第一方面，本公开实施例提供了一种活动入口的展示方法，应用于客户端，包括：
接收活动推广视频并播放，直至播放至预设图像帧时暂停；
由当前播放界面切换至蒙层界面，并将活动入口展示于所述蒙层界面。
第二方面，本公开实施例还提供了一种活动入口的展示装置，集成于客户端，包括：
视频播放模块，用于接收活动推广视频并播放，直至播放至预设图像帧时暂停；
界面切换模块，用于由当前播放界面切换至蒙层界面，并将活动入口展示于所述蒙层界面。
第三方面，本公开实施例还提供了一种电子设备，所述电子设备包括：
一个或多个处理器；
存储装置，用于存储一个或多个程序，
当所述一个或多个程序被所述一个或多个处理器执行，使得所述一个或多个处理器实现如本公开实施例任一所述的活动入口的展示方法。
第四方面，本公开实施例还提供了一种包含计算机可执行指令的存储介质，所述计算机可执行指令在由计算机处理器执行时用于执行如本公开实施例任一所述的活动入口的展示方法。
第五方面，本公开实施例提供了一种计算机程序产品，所述计算机程序产品包括：计算机程序，所述计算机程序存储在可读存储介质中，电子设备的至少一个处理器可以从所述可读存储介质读取所述计算机程序，所述至少一个处理器执行所述计算机程序，使得所述电子设备执行上述第一方面中任一项的方法。
第六方面，本公开实施例提供了一种计算机程序，所述计算机程序存储在可读存储介质中，电子设备的至少一个处理器可以从所述可读存储介质中读取上述计算机程序，所述至少一个处理器执行所述计算机程序，使得所述电子设备执行上述第一方面中任一项的方法。
本公开实施例的技术方案，客户端接收服务器发送的活动推广视频并播放，直至播放至预设图像帧时暂停；由当前播放界面切换至蒙层界面，并将活动入口展示于蒙层界面。本公开实施例的技术方案，通过活动推广视频可承载更多的活动信息，例如提前曝光活动玩法或奖品内容等，使用户了解更多的活动信息，可在一定程度上避免对活动感兴趣的用户错过活动，或者对活动不感兴趣的用户误入活动界面等情况的发生，可提高用户体验；通过在活动推广视频播放至预设图像帧时切换为展示有活动入口的蒙层，不仅可优化活动入口的展示方式、展示区域位置，与用户进行了良好的视听交互，而且当用户播放其他视频或浏览其他页面时，不会受到活动入口的干扰，提高用户体验。
附图说明
结合附图并参考以下具体实施方式，本公开各实施例的上述和其他特征、优点及方面将变得更加明显。贯穿附图中，相同或相似的附图标记表示相同或相似的元素。应当理解附图是示意性的，原件和元素不一定按照比例绘制。
图1为本公开实施例一所提供的一种活动入口的展示方法的流程示意图；
图2为本公开实施例一所提供的一种活动入口的展示方法中界面切换的示意图；
图3为本公开实施例二所提供的一种活动入口的展示方法的流程示意图；
图4为本公开实施例二所提供的一种活动入口的展示方法中界面切换的示意图；
图5为本公开实施例三提供的一种活动入口的展示装置结构示意图；
图6为本公开实施例四所提供的一种电子设备结构示意图。
具体实施方式
下面将参照附图更详细地描述本公开的实施例。虽然附图中显示了本公开的某些实施例，然而应当理解的是，本公开可以通过各种形式来实现，而且不应该被解释为限于这里阐述的实施例，相反提供这些实施例是为了更加透彻和完整地理解本公开。应当理解的是，本公开的附图及实施例仅用于示例性作用，并非用于限制本公开的保护范围。
应当理解，本公开的方法实施方式中记载的各个步骤可以按照不同的顺序执行，和/或并行执行。此外，方法实施方式可以包括附加的步骤和/或省略执行示出的步骤。本公开的范围在此方面不受限制。
本文使用的术语“包括”及其变形是开放性包括，即“包括但不限于”。术语“基于”是“至少部分地基于”。术语“一个实施例”表示“至少一个实施例”；术语“另一实施例”表示“至少一个另外的实施例”；术语“一些实施例”表示“至少一些实施例”。其他术语的相关定义将在下文描述中给出。
需要注意，本公开中提及的“第一”、“第二”等概念仅用于对不同的装置、模块或单元进行区分，并非用于限定这些装置、模块或单元所执行的功能的顺序或者相互依存关系。
需要注意，本公开中提及的“一个”、“多个”的修饰是示意性而非限制性的，本领域技术人员应当理解，除非在上下文另有明确指出，否则应该理解为“一个或多个”。
实施例一
图1为本公开实施例一所提供的一种活动入口的展示方法流程示意图，本公开实施例尤其适用于客户端展示活动入口的情形，该方法可以由活动入口的展示装置来执行，该装置可以通过软件和/或硬件的形式实现，该装置可集成于客户端，并可随客户端安装于电子设备中，例如安装于手机、平板电脑、笔记本电脑或台式计算机等电子设备中。
如图1所示，本实施例提供的活动入口的展示方法，应用于客户端，包括：
S110、接收活动推广视频并播放，直至播放至预设图像帧时暂停。
应用平台根据业务需求经常推出一些活动，并可通过客户端对活动进行推广，其中活动包括下述至少一项：领红包、领虚拟奖品、领实体奖品和产品推广等等。此外，其他活动也可应用本实施例提供的活动入口的展示方法，在此不做穷举。
本公开实施例中，设计师可提前针对不同活动制作对应的活动推广视频，且活动推广视频的视频内容可以承载活动名称、活动奖励内容和获得奖励方法等信息，与传统的活动挂件相比可承载更为丰富的活动信息。
在活动推广视频的制作过程中，设计师可从推广效果的角度考虑，从活动推广视频的各图像帧中选取预设图像帧。示例性的，当活动为领红包活动时，可以将视频中人物说出“送你个红包！”时对应的图像帧选取为预设图像帧；当活动为产品推广时，可以将视频中任务说出“买它！”时对应的图像帧选取为预设图像帧。通过活动推广视频的画面和声音引导用户参与活动，更加符合活动引导的原生形态，提高用户视听交互体验。
此外，可根据不同电子设备的硬件参数设计相同活动推广视频的多个版本，例如可以设计相同活动推广视频不同分辨率版本，或者设计相同活动推广视频适配不同屏幕尺寸版本，从而可以满足不同电子播放活动推广视频的需求。
将制作完毕的活动推广视频上传至服务器之后，服务器可将与客户端所运行设备的硬件参数匹配的活动推广视频下发至客户端中，以使客户端对接收到活动推广视频进行正常播放。其中，客户端可以在加载完成活动推广视频时，立刻对活动推广视频进行播放；也可在当前条件满足预设条件时对活动推广视频进行播放，例如当客户端重新登录时，对活动推广视频进行播放，又如当客户端接收到活动推广视频的播放指令时，对活动推广视频进行播放。
其中，客户端通过播放活动推广视频，可使用户通过观看直观了解到活动的活动玩法和奖品内容等，与用户提供良好的视听交互，使用户了解更多的活动信息，可在一定程度上避免对活动感兴趣的用户错过活动，或者对活动不感兴趣的用户误入活动界面等情况的发生，可提高用户体验。并且，当客户端播放活动推广视频至预设图像帧时，可触发暂停正在播放的活动推广视频，以避免对活动入口展示产生干扰。
S120、由当前播放界面切换至蒙层界面，并将活动入口展示于蒙层界面。
本公开实施例中，客户端暂停播放活动推广视频时，可在当前播放界面上叠加蒙层界面，通过将蒙层界面所覆盖的图像帧和活动推广视频的介绍文字等信息模糊化，可避免播放界面的信息对活动入口展示产生干扰。
在一种具体的实施例中，蒙层界面可以是全屏界面，且将活动入口展示于蒙层界面可 以是，将活动入口的入口道具、引导文案等展示于蒙层界面，且蒙层界面可以是全屏界面。其中，活动入口的入口道具可以是与活动相关的元素模型图，例如当活动为领红包时，入口道具可以是红包模型图。
与传统的活动挂架展示于界面窗口的边角位置相比，通过将活动入口展示于蒙层界面，可以优化活动入口的展示效果和位置，且通过设置与活动相关的活动入口的入口道具，可以提高用户视觉交互体验。
可选的，将活动入口展示于蒙层界面，包括：将包含入口道具的弹出界面按照预设动画效果进入蒙层界面，并停留至蒙层界面的中心位置。
其中，活动入口可以是展示有入口道具的弹窗界面。将活动入口展示于蒙层界面，可以是将包含入口道具的弹窗界面叠加至蒙层界面之上。其中，可对弹窗界面的透明度和缩放等参数进行配置，以提高入口道具的显示效果。其中，预设动画效果可以执行单次也可以循环执行多次，且预设动画效果例如可以是从侧边飞入、从小到大呈现、从模糊到清楚呈现等，在此不做具体限定。通过以动画的方式展示包含入口道具的弹窗界面，可进一步优化活动入口的展示效果，通过将弹窗界面最终停留在蒙层界面的中心位置，可进一步优化活动入口的展示位置。
可选的，客户端应用于视频类feed流推送的场景；相应的，活动推广视频为服务器根据客户端的活动偏好特征进行推送。
本实施例中，feed流可以理解为是持续更新并呈现给用户的信息流，例如可以是图片、文字、短视频或长视频等信息流，且短视频或长视频信息流皆属于视频类feed流。当客户端接收到刷新指令(例如下滑或上滑播放界面)时，可以向服务器发送刷新请求；服务器端根据接收的刷新请求，可以生成视频类feed流并推送至客户端。用户在利用客户端观看视频类feed流过程中，客户端可接收服务器推送的活动推广视频并进行播放，与传统的活动挂件生硬地展示于界面窗口的展示方式相比，活动推广方式更加自然。
本实施例中，服务器可根据客户端的活动偏好特征来对活动推广视频进行推送。其中，服务器确定客户端的活动偏好特征的方式，可以是通过统计客户端对视频的观看、收藏、点赞、转发或评论等用户操作为客户端设置用户画像标签，并可将这些标签作为客户端的活动偏好特征。例如，若客户端观看最多的视频类型为游戏类，则可确定客户端的活动偏好特征为游戏，进而可将游戏类的活动推广视频，例如领游戏道具的活动推广视频，推送至该客户端。
通过根据客户端的活动偏好特征来对活动推广视频进行推送，可以更灵活地针对活动 偏好型用户进行推送，提升观看活动推广视频到参与活动的转化率，避免对活动不敏感用户造成干扰。
图2为本公开实施例一所提供的一种活动入口的展示方法中界面切换的示意图，具体提供了领红包活动的活动入口的展示方法中界面切换示意图。
如图2所示，图(a)为客户端的播放界面，图(b)为客户端的蒙层界面。在图(a)和图(b)所示的界面中包括有导航栏区域201(例如tab式导航栏)，这些导航栏区201域可位于界面最上层而不被活动推广视频和蒙层所遮挡，且可以是具备一定透明度或是不透明的区域。在图(a)所示的播放界面中，可对领红包活动的活动推广视频进行全屏播放，且可以将活动推广视频的介绍文字202展示于播放视频的左下方。当活动推广视频播放至预设图像帧时，可暂停播放活动推广视频，并可将蒙层界面覆盖至播放界面之上，实现由图(a)所示的播放界面到图(b)所示的蒙层界面的切换。在图(b)所示的蒙层界面中，可设置有展示红包道具的弹窗界面203、展示“去领红包”文案的文本控件204和退出控件205等。
本公开实施例的技术方案，客户端接收服务器发送的活动推广视频并播放，直至播放至预设图像帧时暂停；由当前播放界面切换至蒙层界面，并将活动入口展示于蒙层界面。本公开实施例的技术方案，通过活动推广视频可承载更多的活动信息，例如提前曝光活动玩法或奖品内容等，使用户了解更多的活动信息，可在一定程度上避免对活动感兴趣的用户错过活动，或者对活动不感兴趣的用户误入活动界面等情况的发生，可提高用户体验；通过在活动推广视频播放至预设图像帧时切换为展示有活动入口的蒙层，不仅可优化活动入口的展示方式、展示区域位置，与用户进行了良好的视听交互，而且当用户播放其他视频或浏览其他页面时，不会受到活动入口的干扰，提高用户体验。
实施例二
图3为本公开实施例二所提供的一种活动入口的展示方法的流程示意图。本实施例与上述实施例中提供的活动入口的展示方法中各个可选方案可以结合。本实施例提供的活动入口的展示方法对展示活动入口之后的界面交互进行了优化，能够实现由蒙层界面切换至活动界面或退出蒙层界面，进一步提高了用户交互体验。
如图3所示，本实施例提供的活动入口的展示方法包括：
S310、接收活动推广视频并播放，直至播放至预设图像帧时暂停。
S320、由当前播放界面切换至蒙层界面，并将活动入口展示于蒙层界面。
S331、响应于活动入口的触发指令，由蒙层界面切换至活动界面。
本公开实施例中，用户在蒙层界面可输入活动入口的触发指令，且由于蒙层界面的存在，可避免与播放界面输入的指令产生冲突的问题。例如，用户在播放界面进行点击操作为输入暂停指令，而在蒙层界面进行点击操作为输入活动入口的触发指令。
其中，客户端响应于活动入口的触发操作，可向服务器请求访问活动界面，以使服务器将活动界面的数据下发至客户端；客户端在接收到服务器下发的活动界面的数据时，可根据接收的数据进行活动界面的渲染，以实现由蒙层界面切换至活动界面。客户端通过接收作用在蒙层界面的活动入口的触发指令，可以实现直接由蒙层界面跳转至活动界面，为用户提供了良好的界面交互。
可选的，活动入口的触发指令的生成方式，包括：根据作用在活动入口的入口道具或引导文案上的用户操作，生成活动入口的触发指令；或者，根据作用在蒙层界面上除导航栏区域和退出控件区域外的任意区域上的用户操作，生成活动入口的触发指令。
其中，用户操作可以是点击、双击或长按等操作。客户端可根据作用在蒙层界面某区域的用户操作来生成活动入口的触发指令，这些区域例如是入口道具或引导文案所在区域，或者还可以是除了导航栏区域和退出控件区域之外的任意区域，具体生成方法可根据实际需求进行设置，在此不做穷举。
可选的，在由蒙层界面切换至活动界面之后，还包括：响应于活动界面的退出指令，退出活动界面；或者，响应于活动界面的退出指令，显示展示有活动界面路径的弹窗界面；响应于活动界面路径的确认指令，关闭弹窗界面并退出活动界面。
其中，客户端可根据作用在活动界面中的退出控件上的用户操作，来生成活动界面的退出指令。并且，客户端响应于活动界面的退出指令，可直接退出该活动界面，还可以显示展示有活动界面路径的弹窗界面，以提示用户再次进入活动界面的路径，方便用户重新进入活动界面。客户端还可根据作用在该弹窗界面中活动路径的确认控件的用户操作，生成活动界面路径的确认指令，且可响应于该确认指令关闭弹窗并退出活动界面。
可选的，在由蒙层界面切换至活动界面之后，还包括：响应于活动界面中评论区的编辑指令，在评论区内生成评论内容，或对评论区内已有的评论内容生成互动内容；或者，响应于活动界面中子活动界面链接的触发指令，由活动界面切换至子活动界面。
其中，评论区的编辑指令包括但不限于发表评论指令，对已发表的评论进行浏览、点赞、回复或转发等指令；相应的，客户端响应于评论区的编辑指令，可生成新的评论内容，或生成对已有的评论内容的点赞或回复等互动内容，或执行浏览或转发等互动操作。通过 在活动界面设置评论区，可供用户在该评论区针对活动攻略等信息进行沟通交流，不仅提高了用户的活动参体验，还有利于活动的二次发酵，提高了活动的推广效果。
此外，活动界面还可设置有子活动界面的链接，用户在触发这些子活动界面的链接之后，可由当前的活动界面跳转至子活动界面，以引导用户深度参与活动。例如，活动界面可以为领红包的活动界面，子活动界面可以为邀请好友参与活动的界面，且可以设置邀请好友成功增加领红包机会的奖励机制等，以进一步吸引用户参与。
S332、响应于蒙层界面的退出指令，退出蒙层界面。
本实施例中，客户端同样可根据作用在蒙层界面某区域的用户操作来生成蒙层界面的退出指令，这些区域与生成活动入口的触发指令对应的区域不同。例如，当生成活动入口的触发指令对应的区域是入口道具或引导文案所在区域时，可以将除入口道具或引导文案的任意区域作为生成蒙层界面的退出指令对应的区域；又如，当生成活动入口的触发指令对应的区域是除了导航栏区域和退出控件区域之外的任意区域时，可以将退出控件区域作为生成蒙层界面的退出指令对应的区域。客户端响应于蒙层界面的退出指令，可退出该蒙层界面。
可选的，在退出蒙层界面，或退出活动界面之后，还包括：对接收的除活动推广视频外的其他视频进行播放；或者，继续播放活动推广视频，直至活动推广视频结束。
其中，客户端在退出蒙层界面或退出活动界面时，可返回至播放界面，进而可利用该播放界面继续播放活动推广视频，或者可播放其他的视频。且客户端在播放活动推广视频结束时，可自动切换至其他视频进行播放；也可切换至播放结束界面。客户端可以响应于作用在播放结束界面上的切换指令切换至其他视频播放，也可以响应于作用在播放结束界面上的重播/收藏/转发指令，对活动推广视频进行重播/收藏/转发。
进一步的，在继续播放活动推广视频的过程中，还包括：响应于视频切换指令，由活动推广视频切换至除活动推广视频外的其他视频并播放。
其中，若客户端返回到播放界面后，继续播放活动推广视频，则在活动推广视频播放过程中可也根据用户输入的视频切换指令，由活动推广视频切换播放其他视频。
进一步的，在继续播放活动推广视频的过程中，还包括：将活动挂件常驻于活动推广视频的预设区域。
其中，活动挂件的外形可以设计为与活动入口的入口道具相同或相似。当客户端退出蒙层界面和/或活动界面时，可将活动挂件设置与活动推广视频的预设区域，例如活动推广视频的视频介绍信息上方，且当客户端再次播放该活动推广视频时，活动挂件仍设置于 该活动推广视频的预设区域。通过将活动挂件常驻于活动推广视频的预设区域，不仅可以为用户提供活动入口，且可以不对用户观看其他视频产生干扰。
可选的，对活动推广视频进行再次播放过程中，判断是否接收到活动挂件的触发指令；若是，则由当前播放界面切换至活动界面；若否，则播放活动推广视频，直至活动推广视频结束。
其中，在活动推广视频的预设区域已设置有活动挂件的情况下，若客户端再次播放活动推广视频，则认为客户端已展示了包含活动入口的蒙层界面，当播放活动推广视频至预设图像帧时可不用暂停，也可不用切换为蒙层界面，以避免用户想要重复观看完整活动推广视频的情况下，影响用户观看体验。并且，当用户再次观看过程中，若客户端接收了用户输入的活动挂件触发指令，则可以直接由当前播放界面切换至活动界面，丰富了进入活动界面的方式，与用户产生了良好的交互。
此外，若活动推广视频的预设区域并未设置活动挂件，则可认为客户端还未展示包含活动入口的蒙层界面。此时，即使客户端并非首次播放活动推广视频，仍可在播放活动推广视频至预设图像帧时暂停，并切换为展示活动入口的蒙层界面。
图4为本公开实施例二所提供的一种活动入口的展示方法中界面切换的示意图，具体提供了领红包活动的活动入口的展示方法中界面切换示意图。
如图4所示，图(a)为客户端的播放界面，图(b)为客户端的蒙层界面，图(c)为客户端的活动界面，图(d)为客户端的展示有活动界面路径的弹窗界面。可以认为，图4中的图(a)和图(b)与图2中的图(a)和图(b)相同。
当客户端由图(a)所示的播放界面切换到图(b)所示的蒙层界面时，客户端可响应于用户点击退出控件生成的蒙层界面的退出指令，重新回到图(a)所示的播放界面，并可以继续播放活动推广视频，将活动挂件401设置于活动推广视频的视频介绍信息上方的区域。
当客户端由图(a)所示的播放界面切换到图(b)所示的蒙层界面时，客户端还可响应于用户点击除导航栏区域、退出控件之外的任意区域生成的活动入口的触发指令，并可以由(b)所示的蒙层界面切换至图(c)所示的活动界面。其中，在图(c)所示的活动界面中，可设置有评论区402、子活动界面的链接403和退出控件404等。
进一步的，客户端可以响应于活动界面中评论区的编辑指令，在评论区内生成评论内容，或对评论区内已有的评论内容生成互动内容；或者，响应于活动界面中子活动界面链接的触发指令，由活动界面切换至子活动界面。此外，客户端可响应于用户点击退出控件 生成的活动界面的退出指令，由图(c)所示的活动界面切换至图(d)所示的展示有活动界面路径的弹窗界面405，客户端可响应于用户点击确认控件406生成的活动界面路径的确认指令，关闭弹窗界面并退出活动界面，重新回到图(a)所示的播放界面，并可以继续播放活动推广视频，将活动挂件401设置于活动推广视频的视频介绍信息上方的区域。
本公开实施例的技术方案，客户端能够实现由蒙层界面切换至活动界面或退出蒙层界面；能够实现在切换至活动界面后利用评论区作为活动发酵、引导用户进入子活动界面、退出活动界面或显示展示有活动界面路径的弹窗界面后退出活动界面；能够在退出活动界面后继续播放活动推广视频或者直接播放其他视频；能够在退出活动界面或蒙层界面后，将活动挂件常驻于活动推广视频的预设区域，并可在重新播放时将活动挂件作为活动入口，重新进入活动界面；能够在设置活动挂件后再次播放活动推广视频时，不重复展示蒙层界面，避免干扰用户观看活动推广视频。通过增加上述界面交互，可以进一步提高了用户交互体验。
实施例三
图5为本公开实施例三提供的一种活动入口的展示装置结构示意图。本实施例提供的活动入口的展示装置适用于客户端展示活动入口的情形。
如图5所示，活动入口的展示装置，集成于客户端，包括：
视频播放模块510，用于接收活动推广视频并播放，直至播放至预设图像帧时暂停；
界面切换模块520，用于由当前播放界面切换至蒙层界面，并将活动入口展示于蒙层界面。
可选的，界面切换模块，还用于：
在将活动入口展示于蒙层界面之后，响应于活动入口的触发指令，由蒙层界面切换至活动界面；或者，响应于蒙层界面的退出指令，退出蒙层界面。
可选的，界面切换模块，还用于：
在由蒙层界面切换至活动界面之后，响应于活动界面的退出指令，退出活动界面；或者，响应于活动界面的退出指令，显示展示有活动界面路径的弹窗界面；响应于活动界面路径的确认指令，关闭弹窗界面并退出活动界面。
可选的，活动入口的展示装置，还包括：
活动界面响应模块，用于在由蒙层界面切换至活动界面之后，响应于活动界面中评论区的编辑指令，在评论区内生成评论内容，或对评论区内已有的评论内容生成互动内容； 或者，响应于活动界面中子活动界面链接的触发指令，由活动界面切换至子活动界面。
可选的，视频播放模块，还用于在退出蒙层界面，或退出活动界面之后，对接收的除活动推广视频外的其他视频进行播放；或者，继续播放活动推广视频，直至活动推广视频结束。
可选的，视频播放模块，还用于在继续播放活动推广视频的过程中，响应于视频切换指令，由活动推广视频切换至除活动推广视频外的其他视频并播放。
可选的，活动入口的展示装置，还包括：
挂件常驻模块，用于在继续播放活动推广视频的过程中，将活动挂件常驻于活动推广视频的预设区域。
可选的，视频播放模块对活动推广视频进行再次播放过程中，界面切换模块，还用于判断是否接收到活动挂件的触发指令；若是，则由当前播放界面切换至活动界面；若否，则视频播放模块播放活动推广视频，直至活动推广视频结束。
可选的，客户端应用于视频类feed流推送的场景；相应的，活动推广视频为服务器根据客户端的活动偏好特征进行推送。
可选的，界面切换模块，包括：
活动入口展示子模块，用于将包含入口道具的弹出界面按照预设动画效果进入蒙层界面，并停留至蒙层界面的中心位置。
可选的，活动包括下述至少一项：领红包、领虚拟奖品、领实体奖品和产品推广。
可选的，界面切换模块，还包括：
触发指令生成子模块，用于根据作用在活动入口的入口道具或引导文案上的用户操作，生成活动入口的触发指令；或者，根据作用在蒙层界面上除导航栏区域和退出控件区域外的任意区域上的用户操作，生成活动入口的触发指令。
本公开实施例所提供的活动入口的展示装置，可执行本公开任意实施例所提供的活动入口的展示方法，具备执行方法相应的功能模块和有益效果。
值得注意的是，上述装置所包括的各个单元和模块只是按照功能逻辑进行划分的，但并不局限于上述的划分，只要能够实现相应的功能即可；另外，各功能单元的具体名称也只是为了便于相互区分，并不用于限制本公开实施例的保护范围。
实施例四
下面参考图6，其示出了适于用来实现本公开实施例的电子设备(例如图6中的终端 设备或服务器)600的结构示意图。本公开实施例中的终端设备可以包括但不限于诸如移动电话、笔记本电脑、数字广播接收器、个人数字助理(Personal Digital Assistant，PDA)、平板电脑(Portable Android Device，PAD)、便携式多媒体播放器(Portable Media Player，PMP)、车载终端(例如车载导航终端)等等的移动终端以及诸如数字TV、台式计算机等等的固定终端。图6示出的电子设备仅仅是一个示例，不应对本公开实施例的功能和使用范围带来任何限制。
如图6所示，电子设备600可以包括处理装置(例如中央处理器、图形处理器等)601，其可以根据存储在只读存储器(Read-Only Memory，ROM)602中的程序或者从存储装置606加载到随机访问存储器(Random Access Memory，RAM)603中的程序而执行各种适当的动作和处理。在RAM 603中，还存储有电子设备600操作所需的各种程序和数据。处理装置601、ROM 602以及RAM 603通过总线604彼此相连。输入/输出(Input/Output，I/O)接口605也连接至总线604。
通常，以下装置可以连接至I/O接口605：包括例如触摸屏、触摸板、键盘、鼠标、摄像头、麦克风、加速度计、陀螺仪等的输入装置606；包括例如液晶显示器(Liquid Crystal Display，LCD)、扬声器、振动器等的输出装置607；包括例如磁带、硬盘等的存储装置608；以及通信装置609。通信装置609可以允许电子设备600与其他设备进行无线或有线通信以交换数据。虽然图6示出了具有各种装置的电子设备600，但是应理解的是，并不要求实施或具备所有示出的装置。可以替代地实施或具备更多或更少的装置。
特别地，根据本公开的实施例，上文参考流程图描述的过程可以被实现为计算机软件程序。例如，本公开的实施例包括一种计算机程序产品，其包括承载在非暂态计算机可读介质上的计算机程序，该计算机程序包含用于执行流程图所示的方法的程序代码。在这样的实施例中，该计算机程序可以通过通信装置609从网络上被下载和安装，或者从存储装置606被安装，或者从ROM602被安装。在该计算机程序被处理装置601执行时，执行本公开实施例的方法中限定的上述功能。
本公开实施例提供的电子设备与上述实施例提供的活动入口的展示方法属于同一公开构思，未在本实施例中详尽描述的技术细节可参见上述实施例，并且本实施例与上述实施例具有相同的有益效果。
实施例五
本公开实施例提供了一种计算机存储介质，其上存储有计算机程序，该程序被处理器 执行时实现上述实施例所提供的活动入口的展示方法。
需要说明的是，本公开上述的计算机可读介质可以是计算机可读信号介质或者计算机可读存储介质或者是上述两者的任意组合。计算机可读存储介质例如可以是——但不限于——电、磁、光、电磁、红外线、或半导体的系统、装置或器件，或者任意以上的组合。计算机可读存储介质的更具体的例子可以包括但不限于：具有一个或多个导线的电连接、便携式计算机磁盘、硬盘、随机访问存储器(RAM)、只读存储器(ROM)、可擦式可编程只读存储器(Erasable Programmable Read-Only Memory，EPROM)或闪存(FLASH)、光纤、便携式紧凑磁盘只读存储器(Compact Disk-Read Only Memory，CD-ROM)、光存储器件、磁存储器件、或者上述的任意合适的组合。在本公开中，计算机可读存储介质可以是任何包含或存储程序的有形介质，该程序可以被指令执行系统、装置或者器件使用或者与其结合使用。而在本公开中，计算机可读信号介质可以包括在基带中或者作为载波一部分传播的数据信号，其中承载了计算机可读的程序代码。这种传播的数据信号可以采用多种形式，包括但不限于电磁信号、光信号或上述的任意合适的组合。计算机可读信号介质还可以是计算机可读存储介质以外的任何计算机可读介质，该计算机可读信号介质可以发送、传播或者传输用于由指令执行系统、装置或者器件使用或者与其结合使用的程序。计算机可读介质上包含的程序代码可以用任何适当的介质传输，包括但不限于：电线、光缆、射频(Radio Frequency，RF)等等，或者上述的任意合适的组合。
在一些实施方式中，客户端、服务器可以利用诸如HTTP(Hyper Text Transfer Protocol，超文本传输协议)之类的任何当前已知或未来研发的网络协议进行通信，并且可以与任意形式或介质的数字数据通信(例如，通信网络)互连。通信网络的示例包括局域网(Local Area Network，LAN)，广域网(Wide Area Network，WAN)，网际网(例如，互联网)以及端对端网络(例如，ad hoc端对端网络)，以及任何当前已知或未来研发的网络。
上述计算机可读介质可以是上述电子设备中所包含的；也可以是单独存在，而未装配入该电子设备中。
上述计算机可读介质承载有一个或者多个程序，当上述一个或者多个程序被该电子设备执行时，使得该电子设备：
接收服务器发送的活动推广视频并播放，直至播放至预设图像帧时暂停；由当前播放界面切换至蒙层界面，并将活动入口展示于蒙层界面。
可以以一种或多种程序设计语言或其组合来编写用于执行本公开的操作的计算机程序代码，上述程序设计语言包括但不限于面向对象的程序设计语言—诸如Java、Smalltalk、 C++，还包括常规的过程式程序设计语言—诸如“C”语言或类似的程序设计语言。程序代码可以完全地在用户计算机上执行、部分地在用户计算机上执行、作为一个独立的软件包执行、部分在用户计算机上部分在远程计算机上执行、或者完全在远程计算机或服务器上执行。在涉及远程计算机的情形中，远程计算机可以通过任意种类的网络——包括局域网(LAN)或广域网(WAN)—连接到用户计算机，或者，可以连接到外部计算机(例如利用因特网服务提供商来通过因特网连接)。
附图中的流程图和框图，图示了按照本公开各种实施例的系统、方法和计算机程序产品的可能实现的体系架构、功能和操作。在这点上，流程图或框图中的每个方框可以代表一个模块、程序段、或代码的一部分，该模块、程序段、或代码的一部分包含一个或多个用于实现规定的逻辑功能的可执行指令。也应当注意，在有些作为替换的实现中，方框中所标注的功能也可以以不同于附图中所标注的顺序发生。例如，两个接连地表示的方框实际上可以基本并行地执行，它们有时也可以按相反的顺序执行，这依所涉及的功能而定。也要注意的是，框图和/或流程图中的每个方框、以及框图和/或流程图中的方框的组合，可以用执行规定的功能或操作的专用的基于硬件的系统来实现，或者可以用专用硬件与计算机指令的组合来实现。
描述于本公开实施例中所涉及到的单元可以通过软件的方式实现，也可以通过硬件的方式来实现。其中，单元、模块的名称在某种情况下并不构成对该单元、模块本身的限定，例如，视频播放模块还可以被描述为“播放模块”。
本文中以上描述的功能可以至少部分地由一个或多个硬件逻辑部件来执行。例如，非限制性地，可以使用的示范类型的硬件逻辑部件包括：现场可编程门阵列(Field Programmable Gate Array，FPGA)、专用集成电路(Application Specific Integrated Circuit，ASIC)、专用标准产品(Application Specific Standard Product，ASSP)、片上系统(System on Chip，SOC)、复杂可编程逻辑设备(Complex Programmable Logic Device，CPLD)等等。
在本公开的上下文中，机器可读介质可以是有形的介质，其可以包含或存储以供指令执行系统、装置或设备使用或与指令执行系统、装置或设备结合地使用的程序。机器可读介质可以是机器可读信号介质或机器可读储存介质。机器可读介质可以包括但不限于电子的、磁性的、光学的、电磁的、红外的、或半导体系统、装置或设备，或者上述内容的任何合适组合。机器可读存储介质的更具体示例会包括基于一个或多个线的电气连接、便携式计算机盘、硬盘、随机存取存储器(RAM)、只读存储器(ROM)、可擦除可编程只 读存储器(EPROM或快闪存储器)、光纤、便捷式紧凑盘只读存储器(CD-ROM)、光学储存设备、磁储存设备、或上述内容的任何合适组合。
本公开实施例还提供了一种计算机程序，所述计算机程序存储在可读存储介质中，电子设备的至少一个处理器可以从所述可读存储介质中读取所述计算机程序，所述至少一个处理器执行所述计算机程序，使得所述电子设备执行上述任一实施例提供的方法。
根据本公开的一个或多个实施例，【示例一】提供了一种活动入口的展示方法，应用于客户端，该方法包括：
接收活动推广视频并播放，直至播放至预设图像帧时暂停；
由当前播放界面切换至蒙层界面，并将活动入口展示于所述蒙层界面。
根据本公开的一个或多个实施例，【示例二】提供了一种活动入口的展示方法，还包括：
可选的，在所述将活动入口展示于所述蒙层界面之后，包括：
响应于所述活动入口的触发指令，由所述蒙层界面切换至活动界面；或者，
响应于所述蒙层界面的退出指令，退出所述蒙层界面。
根据本公开的一个或多个实施例，【示例三】提供了一种活动入口的展示方法，还包括：
可选的，在所述由所述蒙层界面切换至活动界面之后，还包括：
响应于所述活动界面的退出指令，退出所述活动界面；或者，
响应于所述活动界面的退出指令，显示展示有活动界面路径的弹窗界面；
响应于所述活动界面路径的确认指令，关闭所述弹窗界面并退出所述活动界面。
根据本公开的一个或多个实施例，【示例四】提供了一种活动入口的展示方法，还包括：
可选的，在所述由所述蒙层界面切换至活动界面之后，还包括：
响应于所述活动界面中评论区的编辑指令，在所述评论区内生成评论内容，或对评论区内已有的评论内容生成互动内容；或者，
响应于所述活动界面中子活动界面链接的触发指令，由所述活动界面切换至子活动界面。
根据本公开的一个或多个实施例，【示例五】提供了一种活动入口的展示方法，还包括：
可选的，在所述退出所述蒙层界面，或退出所述活动界面之后，还包括：
对接收的除所述活动推广视频外的其他视频进行播放；或者，
继续播放所述活动推广视频，直至所述活动推广视频结束。。
根据本公开的一个或多个实施例，【示例六】提供了一种活动入口的展示方法，还包括：
可选的，在所述继续播放所述活动推广视频的过程中，还包括：
响应于视频切换指令，由所述活动推广视频切换至除所述活动推广视频外的其他视频并播放。
根据本公开的一个或多个实施例，【示例七】提供了一种活动入口的展示方法，还包括：
可选的，在所述继续播放所述活动推广视频的过程中，还包括：
将活动挂件常驻于所述活动推广视频的预设区域。
根据本公开的一个或多个实施例，【示例八】提供了一种活动入口的展示方法，还包括：
对所述活动推广视频进行再次播放过程中，判断是否接收到所述活动挂件的触发指令；
若是，则由所述当前播放界面切换至所述活动界面；
若否，则播放所述活动推广视频，直至所述活动推广视频结束。
根据本公开的一个或多个实施例，【示例九】提供了一种活动入口的展示方法，还包括：
可选的，所述客户端应用于视频类feed流推送的场景；相应的，所述活动推广视频为所述服务器根据所述客户端的活动偏好特征进行推送。
根据本公开的一个或多个实施例，【示例十】提供了一种活动入口的展示方法，还包括：
可选的，所述将活动入口展示于所述蒙层界面，包括：
将包含入口道具的弹出界面按照预设动画效果进入所述蒙层界面，并停留至所述蒙层界面的中心位置。
根据本公开的一个或多个实施例，【示例十一】提供了一种活动入口的展示方法，还包括：
可选的，所述活动包括下述至少一项：领红包、领虚拟奖品、领实体奖品和产品推广。
根据本公开的一个或多个实施例，【示例十二】提供了一种活动入口的展示方法，还包括：
可选的，所述活动入口的触发指令的生成方式，包括：
根据作用在所述活动入口的入口道具或引导文案上的用户操作，生成所述活动入口的触发指令；或者，
根据作用在所述蒙层界面上除导航栏区域和退出控件区域外的任意区域上的用户操作，生成所述活动入口的触发指令。
以上描述仅为本公开的较佳实施例以及对所运用技术原理的说明。本领域技术人员应当理解，本公开中所涉及的公开范围，并不限于上述技术特征的特定组合而成的技术方案，同时也应涵盖在不脱离上述公开构思的情况下，由上述技术特征或其等同特征进行任意组合而形成的其它技术方案。例如上述特征与本公开中公开的(但不限于)具有类似功能的技术特征进行互相替换而形成的技术方案。
此外，虽然采用特定次序描绘了各操作，但是这不应当理解为要求这些操作以所示出的特定次序或以顺序次序执行来执行。在一定环境下，多任务和并行处理可能是有利的。同样地，虽然在上面论述中包含了若干具体实现细节，但是这些不应当被解释为对本公开的范围的限制。在单独的实施例的上下文中描述的某些特征还可以组合地实现在单个实施例中。相反地，在单个实施例的上下文中描述的各种特征也可以单独地或以任何合适的子组合的方式实现在多个实施例中。
尽管已经采用特定于结构特征和/或方法逻辑动作的语言描述了本主题，但是应当理解所附权利要求书中所限定的主题未必局限于上面描述的特定特征或动作。相反，上面所描述的特定特征和动作仅仅是实现权利要求书的示例形式。

Claims (14)

  1. 一种活动入口的展示方法，其特征在于，应用于客户端，包括：
    接收活动推广视频并播放，直至播放至预设图像帧时暂停；
    由当前播放界面切换至蒙层界面，并将活动入口展示于所述蒙层界面。
  2. 根据权利要求1所述的方法，其特征在于，在所述将活动入口展示于所述蒙层界面之后，包括：
    响应于所述活动入口的触发指令，由所述蒙层界面切换至活动界面；或者，
    响应于所述蒙层界面的退出指令，退出所述蒙层界面。
  3. 根据权利要求2所述的方法，其特征在于，在所述由所述蒙层界面切换至活动界面之后，还包括：
    响应于所述活动界面的退出指令，退出所述活动界面；或者，
    响应于所述活动界面的退出指令，显示展示有活动界面路径的弹窗界面；
    响应于所述活动界面路径的确认指令，关闭所述弹窗界面并退出所述活动界面。
  4. 根据权利要求2所述的方法，其特征在于，在所述由所述蒙层界面切换至活动界面之后，还包括：
    响应于所述活动界面中评论区的编辑指令，在所述评论区内生成评论内容，或对评论区内已有的评论内容生成互动内容；或者，
    响应于所述活动界面中子活动界面链接的触发指令，由所述活动界面切换至子活动界面。
  5. 根据权利要求3所述的方法，其特征在于，在所述退出所述蒙层界面，或退出所述活动界面之后，还包括：
    对接收的除所述活动推广视频外的其他视频进行播放；或者，
    继续播放所述活动推广视频，直至所述活动推广视频结束。
  6. 根据权利要求5所述的方法，其特征在于，在所述继续播放所述活动推广视频的过程中，还包括：
    将活动挂件常驻于所述活动推广视频的预设区域。
  7. 根据权利要求6所述的方法，其特征在于，还包括：
    对所述活动推广视频进行再次播放过程中，判断是否接收到所述活动挂件的触发指令；
    若是，则由所述当前播放界面切换至所述活动界面；
    若否，则播放所述活动推广视频，直至所述活动推广视频结束。
  8. 根据权利要求1-7中任一项所述的方法，其特征在于，所述将活动入口展示于所述蒙层界面，包括：
    将包含入口道具的弹出界面按照预设动画效果进入所述蒙层界面，并停留至所述蒙层界面的中心位置。
  9. 根据权利要求2-7中任一项所述的方法，其特征在于，所述活动入口的触发指令的生成方式，包括：
    根据作用在所述活动入口的入口道具或引导文案上的用户操作，生成所述活动入口的触发指令；或者，
    根据作用在所述蒙层界面上除导航栏区域和退出控件区域外的任意区域上的用户操作，生成所述活动入口的触发指令。
  10. 一种活动入口的展示装置，其特征在于，集成于客户端，包括：
    视频播放模块，用于接收活动推广视频并播放，直至播放至预设图像帧时暂停；
    界面切换模块，用于由当前播放界面切换至蒙层界面，并将活动入口展示于所述蒙层界面。
  11. 一种电子设备，其特征在于，所述电子设备包括：
    一个或多个处理器；
    存储装置，用于存储一个或多个程序，
    当所述一个或多个程序被所述一个或多个处理器执行，使得所述一个或多个处理器实现如权利要求1-9中任一项所述的活动入口的展示方法。
  12. 一种包含计算机可执行指令的存储介质，所述计算机可执行指令在由计算机处理器执行时用于执行如权利要求1-9中任一项所述的活动入口的展示方法。
  13. 一种计算机程序产品，其特征在于，包括计算机程序指令，所述计算机程序指令使得计算机执行如权利要求1-9中任一项所述的活动入口的展示方法。
  14. 一种计算机程序，其特征在于，所述计算机程序使得计算机执行如权利要求1-9中任一项所述的活动入口的展示方法。
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