WO2021137543A1 - Advertisement system using transportation means - Google Patents

Advertisement system using transportation means Download PDF

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Publication number
WO2021137543A1
WO2021137543A1 PCT/KR2020/019173 KR2020019173W WO2021137543A1 WO 2021137543 A1 WO2021137543 A1 WO 2021137543A1 KR 2020019173 W KR2020019173 W KR 2020019173W WO 2021137543 A1 WO2021137543 A1 WO 2021137543A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
terminal
information
performer
board
Prior art date
Application number
PCT/KR2020/019173
Other languages
French (fr)
Korean (ko)
Inventor
안상현
Original Assignee
주식회사 애드
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Filing date
Publication date
Application filed by 주식회사 애드 filed Critical 주식회사 애드
Publication of WO2021137543A1 publication Critical patent/WO2021137543A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/02—Advertising or display means not otherwise provided for incorporating moving display members

Definitions

  • the present invention relates to an advertisement system using a mobile means, and in detail, not only simplifies the structure of the advertising means to facilitate production and installation, but also confirms the exposure time and location of advertisements exposed by the advertising means to ensure the advertising effect. It relates to an advertisement system using a means of transportation that allows to guess.
  • Advertising is an information activity that a company, individual, or group invests in to inform the world of products, services, ideologies, creeds, or policies, and to achieve the desired purpose.
  • Advertising is made by various methods, and one of these advertising methods is a method using a vehicle.
  • Patent Documents 1 to 3 There are various advertisement techniques using a vehicle, examples of which include Patent Documents 1 to 3.
  • the advertisement should be exposed to many people because the advertisement vehicle moves, but there is a problem in that the advertisement effect is reduced when the advertisement vehicle is stopped without moving.
  • Patent Document 4 is a vehicle advertisement operation management server that is connected through the Internet, stores the information on the received advertisement target in the database, and classifies the stored advertisement target information to be assigned to the registered access point for each advertisement target region.
  • an advertisement display device mounted on a vehicle and provided with a display unit installed to expose a display surface to the outside and having unique identification information that can be independently and distinguishedly recognized by a vehicle advertisement operation management server; It is installed in an access point including at least one of a garage and a gas station, is connected through the Internet, stores the advertisement target information allocated from the vehicle advertisement operation management server, enters the access point, and is mounted on a vehicle whose connection is maintained through the communication interface.
  • an advertisement allocation terminal that downloads advertisement target information to an advertisement display device installed in the vehicle, receives advertisement exposure information from an advertisement display device mounted on a vehicle, and provides it to a vehicle advertisement operation management server; and the vehicle advertisement operation management server is the same It is a vehicle advertisement operation management system that adjusts advertisement allocation details to an advertisement display device through an advertisement allocation terminal using the number of vehicles for which advertisement target information is downloaded through an advertisement allocation terminal for an advertisement area;
  • Patent Document 5 is an intermediary system that registers a vehicle as a personal advertisement vehicle by inputting registration information including vehicle driving information to rent an advertisement space on the outside of the vehicle, and requests advertisements and advertisements according to a contract with an advertiser.
  • a vehicle owner terminal for receiving information
  • an advertiser terminal that searches for a personal advertisement vehicle by inputting search information, selects a personal advertisement vehicle to be advertised, and rents an advertisement space for the selected personal advertisement vehicle;
  • an advertisement request and advertisement attachment company information to the borrower terminal that has registered the personal advertisement vehicle selected by the advertiser terminal, the advertisement content is attached to the advertisement space of the personal advertisement vehicle, and the advertiser and the borrower are intermediary to perform advertisements during the rental period of the advertisement space.
  • a mediation server wherein the mediation server analyzes the advertising range using the driving information received from the borrower terminal, registers the vehicle as a personal advertising vehicle having the analyzed advertising range, and responds to the search information received from the advertiser terminal.
  • It is an intermediary system for renting an advertisement space for a personal advertisement vehicle that searches for a personal advertisement vehicle having registration information and an advertisement range and provides a search result, and mediates an advertiser and a borrower according to the advertisement range,
  • Patent Document 6 is an advertisement server that provides an advertisement service by activating an advertisement application downloaded from an advertisement server to a general member's mobile phone after an advertisement is attached to the vehicle of a general member including individuals and car sharing companies
  • the advertisement server includes an application providing unit that provides an advertisement application to the user's mobile phone, stores and manages advertisement images registered from the advertiser in a database, and displays advertisements attached to the vehicle and the vehicle driving instrument panel received from the user's mobile phone.
  • the advertisement management unit that registers advertisements based on the captured image, displays and provides advertisement schedules according to advertisement services on the mobile phone of general members, and the advertisement management unit is recorded in real time at regular time intervals based on the schedule displayed in the advertisement management unit.
  • An advertisement analysis unit that receives a photographed image received from a general member's mobile phone, calculates the moving distance and operating time of the vehicle, and analyzes the billing information, the advertisement application information, the registered advertisement image information, and the analyzed billing for each user It is an advertisement system using a car configured including a database for storing information.
  • Patent Document 1 Republic of Korea Patent No. 10-0850753
  • Patent Document 2 Republic of Korea Patent Publication No. 10-2014-0070315
  • Patent Document 3 Republic of Korea Patent Publication No. 10-2019-0087927
  • Patent Document 4 Republic of Korea Patent Publication No. 10-2009-0001773
  • Patent Document 5 Republic of Korea Patent Publication No. 10-2015-0102141
  • Patent Document 6 Republic of Korea Patent Publication No. 10-2017-0049335
  • the present invention was developed to solve the problems of the prior art as described above, and it not only simplifies the structure of the advertising means to facilitate production and installation, but also confirms the exposure time and place of the advertisement exposed by the advertising means.
  • An object of the present invention is to provide an advertisement system using a moving means that enables the estimation of advertisement effects.
  • An advertisement system using a moving means for solving the above object is an advertisement system that performs advertisement by installing an advertisement means for detachably installing an advertisement board on a moving means such as a car, a motorcycle or a bicycle, a Bluetooth module installed in the advertisement means and communicating wirelessly with the following advertisement performer terminals; an advertisement performer terminal equipped with the GPS function and having an advertisement performing app including transportation means information, advertisement information, and account information; an advertisement client terminal having an advertisement request program for requesting advertisements through a billboard installed in the advertisement means, receiving advertisement results, and paying advertisement fees; an advertisement producer terminal for producing a billboard to be displayed in the advertisement means; and the advertisement content requested through the advertisement client terminal is transmitted to the advertisement producer terminal to request the advertisement board production, and from the position and movement distance of the terminal received from the advertisement performer terminal to the position and movement distance of the Bluetooth module in which the advertisement means is installed It is characterized in that it comprises an advertisement management server having an advertisement management program that calculates the advertisement performance cost by grasping the advertisement suitability according to the advertisement performance and
  • the advertising means includes a billboard fixing film on which the advertising board is detachably installed and the Bluetooth is installed, a fixing means for fixing the advertising board fixing film, and a power supply means for supplying power to the Bluetooth, and the advertising board is fixed
  • the film is made of two layers of film, and at least the front side is transparent so that the advertisement contents of the installed advertisement board can be transmitted through the advertisement board insertion space, and the sliding board is formed on one side of the advertisement board insertion space and installed in the opening opening so that the advertisement board can be detached. Includes zipper.
  • the advertisement request program provided in the advertisement client terminal is provided from the advertisement management server, and an overview check unit for overall advertisements operated by the advertisement management server, an advertisement performance check unit after advertising for a predetermined time, and information to be advertised are registered. It includes an advertisement registration unit that performs advertising, a payment history verification unit that checks the cost of advertising, and an account verification unit that inputs and corrects advertiser information.
  • the advertisement performance app installed in the advertisement performer terminal checks the contents of the notification sent from the advertisement management server, the internal advertisement unit that sets and confirms the information of the target advertisement to be advertised, the settlement unit that confirms the advertisement performance fee paid after the advertisement It includes a notification unit for
  • the advertisement management program provided in the advertisement management server includes an outline management unit for managing an overall outline of the advertisement system; a statistics management unit for managing statistical information including the total number of registered advertisements, the total number of advertisement applications, the average payment amount per advertisement client, the cumulative profit graph, the vehicle type ratio, and the advertiser member type ratio; a member management unit that manages advertisement client and advertisement performer information; an advertisement registration management unit that manages advertisements in progress in consultation with the advertisement client terminal; and an advertisement application management unit that manages application information according to the intention to advertise received from the advertisement performer terminal.
  • the advertisement system using the moving means according to the present invention has the effect of inferring the advertisement effect.
  • the present invention has the effect of inferring the advertisement effect from the exposure time and path of the advertisement installed in the moving means by checking the moving time and the moving route of the moving means installed with the advertising means.
  • the present invention can simplify the structure of the advertisement means on which advertisements are displayed so that it can be attached to and detached from various transportation means, and also has the effect of reducing the cost of advertisements.
  • FIG. 1 is a block diagram of an advertisement system using a moving means according to the present invention
  • FIG. 2 is a perspective view of an example of an advertising means constituting an advertising system using a moving means according to the present invention
  • FIG. 3 is a main screen of an advertisement app installed in an advertisement performer terminal of an advertisement system using a mobile device according to the present invention
  • Figures 4a to 4c are screens for membership registration through the advertising app installed in the advertising performer terminal
  • 5 is a detailed screen of the application target advertisement delivered through the advertisement app installed in the advertisement performer terminal;
  • 6 is a detail screen of the advertisement delivered to the advertisement app for the advertisement selected by the advertisement performer
  • FIG. 8 is a screen of an example of a tutorial displayed on an advertisement client terminal
  • 9 is a main screen of a program displayed through an advertisement client terminal
  • 10A and 10B are an advertisement performance analysis screen of a program displayed through an advertisement client terminal
  • 11 is an advertisement type selection screen of a program displayed through an advertisement client terminal
  • 13 is an advertisement material registration screen of a program displayed through an advertisement client terminal
  • 15 is an account confirmation screen of the program displayed through the advertisement client terminal
  • 16 is a main screen of the advertisement management program of the management server
  • 17 is an advertisement performer management screen of the advertisement management program of the management server.
  • 18 is an advertisement client management screen of the advertisement management program of the management server
  • 19 is an advertisement registration management screen of the advertisement management program of the management server.
  • 20 is an advertisement application management screen of the advertisement management program of the management server
  • 21 is an advertisement cost settlement screen of the advertisement management program of the management server.
  • the present invention not only simplifies the structure of the advertisement means to facilitate production and installation, but also allows the advertisement effect to be estimated by checking the exposure time and place of the advertisement exposed by the advertising means.
  • the advertisement system using a moving means is an advertisement system that advertises by installing an advertisement means 10 for detachably installing an advertisement board 10p on a moving means such as a car, motorcycle, or bicycle, and is shown in FIG.
  • a Bluetooth module 20 installed in the advertisement means and communicating wirelessly with the following advertisement performer terminals;
  • Advertisement performer terminal 30 equipped with a GPS function and having an advertisement performing app including transportation means information, advertisement information, and account information;
  • an advertisement client terminal 40 having an advertisement request program for requesting advertisements through a billboard installed in the advertisement means, receiving advertisement results, and paying advertisement fees;
  • an advertisement producer terminal 50 for producing a billboard to be launched in the advertisement means; and the advertisement content requested through the advertisement client terminal is transmitted to the advertisement producer terminal to request the advertisement board production, and from the position and movement distance of the terminal received from the advertisement performer terminal to the position and movement distance of the Bluetooth module in which the advertisement means is installed and an advertisement management server 60 having an advertisement management program that calculates an advertisement execution cost by grasping the advertisement suitability according to the
  • the advertising means 10 constituting the advertising system for moving means according to the present invention is detachably installed on a structure installed on a moving means or a moving means including a car, a motorcycle, or a bicycle, and an advertisement board ( 10p) is detachably installed, and a fixing means 12 for fixing the advertisement board fixing film 11 to which the advertisement board is detachably installed, and the fixing means for fixing the advertisement board fixing film, and a power supply means for supplying power to Bluetooth ( 13).
  • the advertisement board 10p is a board on which advertisement text or figures are displayed, and may be in the form of a poster or an LED board.
  • the advertising board is made of LEDs, it is preferable to use thin OLEDs.
  • the billboard is fixed to the moving means by the billboard fixing film (11).
  • the advertisement board fixing film 11 may be made of a thin film having a space where the advertisement board can be detached, and the advertisement board fixing film 11 is made of two layers of films, but at least the front is transparent and is installed with a tilted inside. It includes an advertisement board insertion space 11a through which the advertisement content of the advertisement board can be transmitted, and a sliding zipper 11z formed at one side of the advertisement board insertion space and installed in the opening 11o opened so that the advertisement board can be detached.
  • the advertisement board fixing film 11 is to enable the advertisement board to be installed in close contact with a moving means or a structure installed on the moving means, and in the case of a vehicle, it can be made in the same shape as the front door or rear door of the vehicle. , it is installed in the vehicle in a state in close contact with the door.
  • the advertisement board insertion space 11a of the advertisement board fixing film 11 is a space formed between the films by overlapping two films, and an opening 11o is formed on one side to allow the advertisement board to be inserted or taken out.
  • An opening/closing means for opening/closing the opening is further installed in the opening 11o, and the opening/closing unit may be a sliding zipper 11z. That is, the advertisement insertion space 11a is made of two layers of films having sliding zippers installed on one side like a zipper bag.
  • the billboard fixing film 11 is provided with the fixing means 12 to be fixed to the moving means or the structure of the moving means.
  • the fixing means 12 may vary depending on the material of the position where the advertisement is attached.
  • the advertisement door when the advertisement door is attached to the door of the vehicle, it may be configured with a permanent magnet considering that the material of the door is metal.
  • the advertisement board fixing film can be attached to the door of the vehicle by the magnetic force of the permanent magnet.
  • the advertisement board fixing film can be installed on the top, bottom, left and right sides.
  • the advertisement board fixing film 11 When the permanent magnet is fixed to the advertisement board fixing film 11, the advertisement board fixing film 11 may be distorted as the advertisement board fixing film is soft, and the door in the process of attaching and detaching the advertisement board fixing film 11 blemishes may occur. Accordingly, it is preferable to further install a buffer member in the portion where the permanent magnet is installed of the billboard fixing film 11 .
  • the cushioning member made of a single body type in the inside of the billboard fixing film 11 and burying the permanent magnet inside the buffer, the cushioning member is laminated between the permanent magnet and the door, so that the door of the vehicle is damaged. to prevent this from happening.
  • the advertisement board fixing film 11 may be separated from the door by an external impact stronger than the magnetic force of the permanent magnet. Accordingly, a fixing string was further installed on a part of the billboard fixing film 11 .
  • the fixing string is a flat plate-shaped soft string, one end of which is fixed to the advertisement board fixing film 11, and a fixing ring 12r is installed at the other end.
  • the fixing rings 12r installed at the ends of these fixing straps, the fixing rings at the bottom are fixed to the ends of the storage boxes provided inside the door, and the fixing rings at the top are the upper ends of the glass sliding space that slides up and down on the door. It can be filtered and fixed on the
  • Another fixing means may be an adhesive member including an adhesive tape or Velcro tape detachable from the moving means.
  • the pressure-sensitive adhesive member may be an adhesive film made of an adhesive having adhesiveness that can be repeatedly attached and detached by a user, or a Velcro tape having a hook on one side and a hook on the other side.
  • Such an adhesive member is used when attaching a billboard to another structure installed in a non-metallic moving means or to clothes worn by a passenger of the moving means.
  • the adhesive member alone cannot be firmly fixed, it is preferable to further install the above-mentioned fixing strap.
  • the Bluetooth 20 is further installed on one side of the advertising means 10 .
  • the Bluetooth 20 is for confirming the position and movement state of the advertising means by linking the advertising means for the mobile means of the present invention with the advertising performer terminal, and is coupled to one side of the billboard fixing film as shown in FIG. , has a unique identifier.
  • the Bluetooth 20 is further provided with the above-described power supply means 13 as the operation is possible only when power is supplied.
  • the power supply means 13 may be composed of a small battery or may supply power to a mobile means or an advertisement performer's terminal.
  • Figure 2 shows a power supply means for using the power of the moving means.
  • the power supply means 13 includes a power line 13w selectively connected to a power source provided in the moving means, and when an advertisement board is inserted into the advertisement wave insertion space 11a of the advertisement board fixing film, the power line is connected to Bluetooth. It may be made of a switching means (13s). Of course, one end of the power line 13w is provided with a jack or port for connecting to the power source of the moving means, and the other end is connected to the switching means 13s, and when the switching means 13s is operated, it is moved. The power of the means is supplied to the Bluetooth.
  • the switching means 13s is operated by pressing the advertisement board when the advertisement board is inserted into the advertisement board insertion space, so that Bluetooth is activated only when the advertisement board is installed in the advertisement board insertion space.
  • the switching means can also serve as a connection terminal for supplying power to the advertisement board.
  • the advertisement performer terminal 30 is a portable terminal carried by an advertisement performer that allows advertisements to be exposed to the public as the requested advertisement content is installed in a moving means and moved in a portable terminal, and an advertisement performing app received from a management server and installed
  • the main screen of the advertisement performing app is as shown in FIG. 3 .
  • the advertisement performing app is installed once, and when you sign up for membership and log in, you log in automatically, and the member information for login includes the advertisement performer's personal information, e-mail address, and mobile phone number just like when using a normal web service or app. do.
  • information for performing advertisements by using transportation means must be further input, and information for advertisement includes transportation means (vehicles, hereinafter collectively referred to as “vehicles”) and driving information, and information necessary to perform advertisements Before entering, you can introduce examples of advertising revenue.
  • transportation means vehicles, hereinafter collectively referred to as “vehicles”
  • driving information information necessary to perform advertisements Before entering, you can introduce examples of advertising revenue.
  • 4A to 4C are screens of a membership sign-up procedure through an advertisement app installed in an advertisement performer's terminal.
  • information for performing advertisements must be input, and the information required for advertisements is an advertisement execution type including the type of transportation means.
  • the information required for advertisements is an advertisement execution type including the type of transportation means.
  • the advertisement management server transmits a plurality of recommended advertisements to the advertisement performer terminal so that the advertisement performer can select the desired advertisement.
  • the advertisement management server calculates the advertisement execution cost for the corresponding advertisement in consideration of the operation area and distance entered by the advertisement performer during the membership registration process and transmits it to the advertisement performer terminal (Fig. b) see).
  • the advertisement effective area is enlarged and displayed as shown in FIG. 5(c).
  • the advertisement application When the advertisement application is completed, as shown in Fig. 6a, the contents of the application advertisement can be checked through the orphan high application information confirmation window, and when the advertisement execution application is pressed, the application completion window is displayed as shown in Fig. 6b, Thereafter, it is confirmed whether the advertisement is attached to the vehicle through vehicle attachment authentication.
  • the advertisement performer of the advertisement performer's terminal receives the advertisement means, installs it in the vehicle, and presses vehicle attachment authentication, the camera function is activated, and when the advertisement means attached to the vehicle is photographed, the image is transmitted to the advertisement management server.
  • the fact that it is attached to the vehicle can be certified.
  • the advertisement management server takes into account the advertisement period and the distance traveled by the vehicle. Settling performance costs
  • the advertisement performance cost is settled by the process shown in FIG. 7 .
  • the settlement document submission screen is output to the advertisement performer's terminal as shown in FIG. 7 (a), and on one side of this screen, the estimated advertisement performance cost according to the advertisement name calculated by the advertisement management server is displayed. If you press , , submit payment documents, the camera is activated and a window is displayed where you can input the vehicle registration card and passbook image (see Fig. 7 (b), (c)).
  • the advertisement management server When the vehicle registration card and passbook image are input, the advertisement management server outputs the information input screen window (FIG. 7 (d)), and thereafter, the approval waiting screen is output as shown in FIG. 7 (e), and the approval waiting screen is displayed per predetermined cycle
  • the accumulated data of the advertisement performance cost is displayed as a graph, and when the settlement is completed, the display of completion of the settlement as shown in FIG. 7 (f) and the cumulative performance of the settlement of the advertisement performance cost as shown in FIG. 7 (g) are displayed as a graph.
  • an artificial intelligence algorithm is used to recommend, match, and determine the advertisement most suitable for the advertisement client terminal and the advertisement driver terminal based on the driver's GPS information.
  • the predicted value matched with the initial artificial intelligence algorithm and the actual result value are regression-analyzed by the artificial intelligence algorithm, and are appropriately corrected and paid.
  • the advertisement In order to perform the procedure of confirming the advertisement through the advertisement performing terminal through the above process, the advertisement must be requested through the advertisement client terminal 40, and in order to request the advertisement, the advertisement client must register as a member through the advertisement client terminal shall.
  • the advertisement client terminal 40 includes a computer or mobile phone owned by a company, individual, or group that wants to advertise, and can communicate with wire or wirelessly, and has an advertisement request program as described above.
  • the advertisement requesting terminal includes an advertisement requesting program having the configuration shown in FIGS. 9 to 13 .
  • the advertisement request program is provided from the advertisement management server together with the tutorial shown in FIG. 8, is installed in the advertisement client terminal according to the selection of the advertisement client, and an overview of all advertisements operated by the advertisement management server is checked It consists of a unit, an advertisement performance verification unit after advertising for a predetermined time, an advertisement registration unit for registering information to be advertised, a payment history verification unit for confirming advertising costs, and an account verification unit for inputting and correcting advertiser information.
  • the advertisement performance confirmation unit displays advertisement performance in various forms as shown in FIGS. 10A and 10B . That is, as shown in (a) of FIG. 10A , a list of advertisements waiting, posted or prepared and information on the type or region of the corresponding advertisement are displayed, and when any one advertisement name is selected, detailed advertisement exposure information for the corresponding advertisement is displayed. is output (refer to (b) of FIG. 10A).
  • the advertisement request program further includes an advertisement registration unit, and when this is selected, a window for inputting advertisement information desired for a request is displayed as shown in FIG. 11 .
  • the target of the advertisement target including gender and age , advertisement area, announcement date, etc. can be entered.
  • FIG. 13 is a screen of the advertisement registration unit for setting and registering an advertisement, and a picture name that can be selected from either self-producing advertisement material or design or sending it to an advertisement producer terminal and outsourcing it is displayed (FIG. 13a (a)) ), if self-production is selected, a desired advertisement name, advertisement material image, expected advertisement attachment image, etc. can be input (Fig. 13b (c)).
  • a window for entering an advertisement name input window, a design template screen and other requirements are displayed, and the selected template information is transmitted through the advertisement management server. It is transmitted to the advertisement producer terminal.
  • An advertisement produced based on the template transmitted to the advertisement producer terminal is transmitted to the advertisement client terminal through the advertisement management server, corrected and supplemented, and then adopted as the advertisement text, which is transmitted to the advertisement performer terminal and confirmed by the advertisement performer.
  • the actual advertisement text is delivered to the advertisement performer and installed in the transportation means, and installed in the advertisement means.
  • the payment history confirmation unit is a screen that notifies the advertisement performance cost settled by the advertisement management server after the requested advertisement is performed. On one side, there is a window where you can select whether to issue a tax invoice, and when you press this, you can register a business registration number. A window is displayed.
  • the account verification unit is for managing the loyalty of an advertisement client connected to the advertisement producer terminal.
  • the advertisement producer terminal 40 is a terminal owned by a producer who produces advertisements that are input to the advertisement client terminal and received through the advertisement management server, and may be a mobile device or a computer.
  • the advertisement management server 50 which manages advertisements that is requested through the advertisement client terminal and performs advertisement performance information through the advertisement performer terminal, is a server of an administrator that manages the entire process from the advertisement request to production and advertisement execution. As shown in Fig.
  • the main screen of the advertisement management program is provided with an advertisement management program, comprising: an outline management unit for managing the overall outline of the advertisement system; a statistics management unit for managing statistical information including the total number of registered advertisements, the total number of advertisement applications, the average payment amount per advertisement client, the cumulative profit graph, the vehicle type ratio, and the advertiser member type ratio; a member management unit that manages advertisement client and advertisement performer information; an advertisement registration management unit that manages advertisements in progress in consultation with the advertisement client terminal; and an advertisement application management unit that manages application information according to the intention to advertise received from the advertisement performer terminal.
  • the summary management unit displays performer and client information so that it can be checked on one screen.
  • Daily summary information of the performer is the number of app visitors, the number of membership registrations for which basic member information has been entered, the license/vehicle certification of the vehicle for which the transportation means (vehicle) information registration has been completed, the number of advertisement applications, the number of attachment certification, the number of applications for return of advertising means, and user revenue Information and the like may be displayed, and an increase or decrease rate compared to the previous day is recorded under each information.
  • the daily summary information of clients includes the number of visitors to the advertisement manager page, the number of members who have entered company information, the number of business registration certificates submitted, the number of advertisement registrations including application criteria/re-registrants, the number of material requests, and payment amount information, etc.
  • the increase or decrease rate is recorded in comparison with the previous day.
  • Weekly summary information displays the trends of visitors, subscribers, advertisement application/registration, revenue/payment, and commission for a week in a graph.
  • the activity details of the performer or the client may be displayed in a simplified manner.
  • the statistics management department includes the total number of registered advertisements, the total number of application requests, the average payment amount per advertiser company, the average budget and budget distribution per advertisement, the average number of participants per advertisement, the average expected impressions/reaches per advertisement, and the average revenue per performer. Check and manage information such as , cumulative remaining credit, cumulative sales, cumulative revenue settlement, cumulative profit, vehicle type ratio, and advertiser membership type ratio.
  • the member management unit is composed of a performer management unit as shown in FIG. 17 and a client management unit shown in FIG. 18, each of which has a user search function through e-mail, name, contact information, residence, and the like. By clicking on each item, you can check the detailed information of the item.
  • the advertisement registration management unit registers and manages advertisement information transmitted from the advertisement client terminal, and when each item is selected, detailed information of the corresponding item can be checked and modified.
  • the advertisement application management unit manages information on advertisements that have been applied without being performed, and can also check whether advertisement means are sent.
  • the advertisement management program includes a help management unit for managing inquiries received from the advertisement performer terminal or the advertisement client terminal.
  • the advertisement system according to the present invention further includes a consumer terminal 70 as shown in FIG.
  • the consumer terminal 70 sees the advertisement installed in the moving means and transmits the fact of access to the advertisement to the advertisement management server, advertisement performer terminal, or advertisement client terminal.
  • advertisement management server By photographing the advertisement content displayed on the advertisement means, the advertisement management server, advertisement If it is transmitted to the terminal of the performer or the terminal of the advertisement client, a payment for contact with the advertisement can be received.
  • the price for the advertisement contact paid to the consumer of the consumer terminal 70 may be used to purchase the advertisement client's product.
  • the method for proving that you have seen the advertisement content displayed on the advertisement means is to take a picture of the advertisement exposed as described above and transmit it. It may be a barcode or QR code installed on one side of the advertising means.
  • the advertising means in the billboard where the advertising means is installed, not only the advertisement text, but also a barcode or QR code that can be connected to the advertisement client server or advertisement management server of the advertisement product is installed, and by recognizing it, the fact of contact with the advertisement is detected by the advertisement client server or advertisement management It can automatically notify the server.

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Abstract

The present invention relates to an advertisement system using a transportation means, the system simplifying the structure of an advertisement means so as to facilitate the manufacture and installation therefor, and confirming the exposure time and location of the advertisement, exposed by the advertisement means, so that effects of the advertisement can be estimated.

Description

이동수단을 이용한 광고시스템Advertisement system using mobile means
본 발명은 이동수단을 이용한 광고시스템에 관한 것으로, 상세하게는 광고수단의 구조를 단순화하여 제작 및 설치가 용이하게 하였을 뿐만 아니라, 광고수단에 의해 노출되는 광고의 노출시간과 장소를 확인하여 광고 효과를 추측할 수 있게 한 이동수단을 이용한 광고시스템에 관한 것이다. The present invention relates to an advertisement system using a mobile means, and in detail, not only simplifies the structure of the advertising means to facilitate production and installation, but also confirms the exposure time and location of advertisements exposed by the advertising means to ensure the advertising effect. It relates to an advertisement system using a means of transportation that allows to guess.
광고는 기업이나 개인 또는 단체가 상품, 서비스, 이념, 신조, 또는 정책 등을 세상에 알려 원하는 목적을 거두기 위해 투자하는 정보활동이다.Advertising is an information activity that a company, individual, or group invests in to inform the world of products, services, ideologies, creeds, or policies, and to achieve the desired purpose.
광고는 다양한 방법에 의해 이루어지고 있으며, 이러한 광고 방법 중 하나는 차량을 이용한 방법이다. Advertising is made by various methods, and one of these advertising methods is a method using a vehicle.
차량을 이용한 광고 기술은 다양한 것이 있으며, 그 예로 특허문헌 1 내지 3이 있다. There are various advertisement techniques using a vehicle, examples of which include Patent Documents 1 to 3.
이와 같이 차량을 이용한 다양한 광고 기술이 개발되어 있으나 종래의 기술은 장치의 구조가 복잡하여 제작에 많은 비용이 요소되는 단점이 있다.As described above, various advertising technologies using vehicles have been developed, but the conventional technology has a disadvantage in that the structure of the device is complicated and a large amount of cost is required to manufacture it.
또한 종래의 기술은 광고 차량이 이동하여 많은 사람들에게 광고가 노출되어야 하지만 광고 차량이 이동하지 않고 정차되어 있을 경우 광고 효과가 떨어지는 문제가 있다.In addition, in the prior art, the advertisement should be exposed to many people because the advertisement vehicle moves, but there is a problem in that the advertisement effect is reduced when the advertisement vehicle is stopped without moving.
이에 광고 노출 빈도를 확인할 수 있는 광고 기술이 개발되고 있으며, 그 예로 특허문헌 4 내지 6이 있다. Accordingly, an advertisement technology capable of confirming the frequency of advertisement exposure has been developed, and examples thereof include Patent Documents 4 to 6 .
특허문헌 4는 인터넷을 통해 접속되어 있고, 수주된 광고대상 정보를 데이터베이스에 저장하고, 저장된 광고대상 정보를 광고 대상 지역별로 구분되게 등록된 억세스 포인트로 할당할 수 있도록 분류처리하는 차량광고 운용 관리서버와; 차량에 탑재되며 외부로 표시면이 노출되게 설치된 표시부가 마련되어 있고 차량광고 운용 관리서버에서 독립적으로 구별되게 인식될 수 있는 고유식별정보를 갖는 광고표시장치와; 차고지와 주유소 중 적어도 하나를 포함하는 억세스 포인트에 설치되며 인터넷을 통해 접속되어 차량광고 운용 관리 서버로부터 할당받은 광고대상 정보를 저장하고, 억세스 포인트 내로 진입되어 통신인터페이스를 통해 접속이 유지된 차량에 탑재된 광고표시장치로 광고대상 정보를 다운로드처리하고, 차량에 탑재된 광고표시장치로부터 광고노출정보를 수신받아 차량 광고 운용 관리서버에 제공하는 광고 할당 단말기;를 구비하고, 차량광고 운용 관리서버는 동일 광고지역에 대해 광고 할당 단말기를 통해 광고대상 정보가 다운로드된 차량의 수를 이용하여 광고 할당 단말기를 통한 광고표시장치로의 광고 할당 내역을 조정하는 차량광고 운용 관리 시스템이고, Patent Document 4 is a vehicle advertisement operation management server that is connected through the Internet, stores the information on the received advertisement target in the database, and classifies the stored advertisement target information to be assigned to the registered access point for each advertisement target region. Wow; an advertisement display device mounted on a vehicle and provided with a display unit installed to expose a display surface to the outside and having unique identification information that can be independently and distinguishedly recognized by a vehicle advertisement operation management server; It is installed in an access point including at least one of a garage and a gas station, is connected through the Internet, stores the advertisement target information allocated from the vehicle advertisement operation management server, enters the access point, and is mounted on a vehicle whose connection is maintained through the communication interface. and an advertisement allocation terminal that downloads advertisement target information to an advertisement display device installed in the vehicle, receives advertisement exposure information from an advertisement display device mounted on a vehicle, and provides it to a vehicle advertisement operation management server; and the vehicle advertisement operation management server is the same It is a vehicle advertisement operation management system that adjusts advertisement allocation details to an advertisement display device through an advertisement allocation terminal using the number of vehicles for which advertisement target information is downloaded through an advertisement allocation terminal for an advertisement area;
특허문헌 5는 중개 시스템으로서, 차량 외면의 광고 공간을 대여하기 위해 차량의 운행 정보를 포함하는 등록 정보를 입력하여 차량을 개인 광고 차량으로 등록하고, 광고주와의 계약에 따라 광고 요청 및 광고 부착 업체 정보를 수신하는 차주단말기; 검색 정보를 입력하여 개인 광고 차량을 검색하고, 광고를 하고자 하는 개인 광고 차량을 선택하여, 선택된 개인 광고 차량의 광고 공간을 대여하는 광고주 단말기; 광고주 단말기에 의해 선택된 개인 광고 차량을 등록한 차주 단말기에 광고 요청 및 광고 부착 업체 정보를 전송하여, 개인 광고 차량의 광고 공간에 광고 콘텐츠를 부착하고 광고 공간 임대 기간 동안 광고를 하도록 광고주와 차주를 중개하는 중개 서버를 포함하되, 중개 서버는, 차주 단말기로부터 입력받은 운행 정보를 이용해 광고 범위를 분석하고, 차량을 분석된 광고 범위를 갖는 개인 광고 차량으로 등록하며, 광고주 단말기로부터 수신한 검색 정보에 대응하는 등록 정보 및 광고 범위를 갖는 개인 광고 차량을 검색하여 검색 결과를 제공하여, 광고 범위에 따라 광고주와 차주를 중개하는 개인 광고 차량의 광고 공간 대여를 위한 중개 시스템이며, Patent Document 5 is an intermediary system that registers a vehicle as a personal advertisement vehicle by inputting registration information including vehicle driving information to rent an advertisement space on the outside of the vehicle, and requests advertisements and advertisements according to a contract with an advertiser. a vehicle owner terminal for receiving information; an advertiser terminal that searches for a personal advertisement vehicle by inputting search information, selects a personal advertisement vehicle to be advertised, and rents an advertisement space for the selected personal advertisement vehicle; By sending an advertisement request and advertisement attachment company information to the borrower terminal that has registered the personal advertisement vehicle selected by the advertiser terminal, the advertisement content is attached to the advertisement space of the personal advertisement vehicle, and the advertiser and the borrower are intermediary to perform advertisements during the rental period of the advertisement space. a mediation server, wherein the mediation server analyzes the advertising range using the driving information received from the borrower terminal, registers the vehicle as a personal advertising vehicle having the analyzed advertising range, and responds to the search information received from the advertiser terminal. It is an intermediary system for renting an advertisement space for a personal advertisement vehicle that searches for a personal advertisement vehicle having registration information and an advertisement range and provides a search result, and mediates an advertiser and a borrower according to the advertisement range,
특허문헌 6은 개인 및 카세어링 업체를 포함하는 일반회원의 차량에 광고물이 부착된 후, 광고 서버로부터 일반회원의 모바일폰에 다운로드되어 설치된 광고 어플리케이션을 활성화시켜 광고 서비스를 제공하는 광고 서버로서, 광고 서버는 사용자의 모바일 폰에 광고 어플리케이션을 제공하는 어플리케이션 제공부와, 광고주로부터 등록된 광고물 이미지를 데이터베이스에 저장 관리하고, 사용자의 모바일 폰으로부터 수신되는 차량에 부착된 광고물 및 차량 주행 계기판을 포함하는 촬영 이미지를 기반으로 광고물을 등록하고, 일반회원의 모바일 폰으로 광고 서비스에 따른 광고 스케줄을 디스플레이하여 제공하는 광고 관리부와, 광고 관리부에서 디스플레이된 스케줄을 기반으로 일정시간 간격으로 실시간 촬영되어 일반회원의 모바일 폰으로부터 수신되는 촬영 이미지를 입력받아 차량의 이동거리 및 운행시간을 산출하여 과금 정보를 분석하는 광고 분석부와, 광고 어플리케이션 정보와, 등록된 광고물 이미지 정보, 분석된 사용자별 과금 정보를 저장하는 데이터베이스를 포함하여 구성되는 자동차를 이용한 광고 시스템이다. Patent Document 6 is an advertisement server that provides an advertisement service by activating an advertisement application downloaded from an advertisement server to a general member's mobile phone after an advertisement is attached to the vehicle of a general member including individuals and car sharing companies, The advertisement server includes an application providing unit that provides an advertisement application to the user's mobile phone, stores and manages advertisement images registered from the advertiser in a database, and displays advertisements attached to the vehicle and the vehicle driving instrument panel received from the user's mobile phone. The advertisement management unit that registers advertisements based on the captured image, displays and provides advertisement schedules according to advertisement services on the mobile phone of general members, and the advertisement management unit is recorded in real time at regular time intervals based on the schedule displayed in the advertisement management unit. An advertisement analysis unit that receives a photographed image received from a general member's mobile phone, calculates the moving distance and operating time of the vehicle, and analyzes the billing information, the advertisement application information, the registered advertisement image information, and the analyzed billing for each user It is an advertisement system using a car configured including a database for storing information.
이와 같이 다양한 광고 시스템이 개발되고 있으나 이들은 모바일을 통해 광고 정보를 제공하기 위한 것으로, 차량에 직접 설치되는 광고물에 의한 것이 아닐 뿐만 아니라, 차량에 설치되는 광고물의 노출 정보를 획득하여 광고 효과를 예측할 수 없는 단점이 있다.As such, various advertisement systems are being developed, but these are to provide advertisement information through mobile, and not only are not based on advertisements installed directly on the vehicle, but also obtain exposure information of advertisements installed on the vehicle to predict advertisement effects. There are unavoidable drawbacks.
[선행기술문헌][Prior art literature]
[특허문헌][Patent Literature]
(특허문헌 1) 대한민국 등록특허 제10-0850753호(Patent Document 1) Republic of Korea Patent No. 10-0850753
(특허문헌 2) 대한민국 공개특허 제10-2014-0070315호(Patent Document 2) Republic of Korea Patent Publication No. 10-2014-0070315
(특허문헌 3) 대한민국 공개특허 제10-2019-0087927호(Patent Document 3) Republic of Korea Patent Publication No. 10-2019-0087927
(특허문헌 4) 대한민국 공개특허 제10-2009-0001773호(Patent Document 4) Republic of Korea Patent Publication No. 10-2009-0001773
(특허문헌 5) 대한민국 공개특허 제10-2015-0102141호(Patent Document 5) Republic of Korea Patent Publication No. 10-2015-0102141
(특허문헌 6) 대한민국 공개특허 제10-2017-0049335호(Patent Document 6) Republic of Korea Patent Publication No. 10-2017-0049335
본 발명은 상기와 같은 종래기술의 문제점을 해결하기 위해 개발된 것으로, 광고수단의 구조를 단순화하여 제작 및 설치가 용이하게 하였을 뿐만 아니라, 광고수단에 의해 노출되는 광고의 노출시간과 장소를 확인하여 광고 효과를 추측할 수 있게 한 이동수단을 이용한 광고시스템을 제공하는 것을 목적으로 한다. The present invention was developed to solve the problems of the prior art as described above, and it not only simplifies the structure of the advertising means to facilitate production and installation, but also confirms the exposure time and place of the advertisement exposed by the advertising means. An object of the present invention is to provide an advertisement system using a moving means that enables the estimation of advertisement effects.
상기와 같은 목적을 해결하기 위한 본 발명에 따른 이동수단을 이용한 광고시스템은 자동차나 오토바이 또는 자전거 등의 이동수단에 광고판을 탈착 가능하게 설치하는 광고수단을 설치하여 광고를 하는 광고 시스템에 있어서, 상기 광고수단에 설치되고 하기 광고수행자단말기와 무선 통신하는 블루투스모듈; 상기 GPS 기능을 갖추고 이동수단 정보와 광고 정보 및 계좌 정보를 포함하는 광고수행앱을 구비한 광고수행자단말기; 상기 광고수단에 설치되는 광고판을 통한 광고를 의뢰하고 광고 결과를 수신하고 광고비 결제를 위한 광고의뢰프로그램을 구비한 광고의뢰자단말기; 상기 광고수단에 개시될 광고판을 제작하는 광고제작자단말기; 및 상기 광고의뢰자단말기를 통해 의뢰된 광고 내용을 광고제작자단말기에 전송하여 광고판 제작을 의뢰하고, 상기 광고수행자단말기에서 수신한 단말기의 위치 및 이동거리로부터 광고수단이 설치된 블루투스모듈의 위치 및 이동거리에 따른 광고 적합 정도를 파악하여 광고 수행비를 산출하여 광고수행자단말기와 광고의뢰자단말기에 전송하는 광고관리프로그램을 구비한 광고관리서버를 포함하는 것을 특징으로 한다.An advertisement system using a moving means according to the present invention for solving the above object is an advertisement system that performs advertisement by installing an advertisement means for detachably installing an advertisement board on a moving means such as a car, a motorcycle or a bicycle, a Bluetooth module installed in the advertisement means and communicating wirelessly with the following advertisement performer terminals; an advertisement performer terminal equipped with the GPS function and having an advertisement performing app including transportation means information, advertisement information, and account information; an advertisement client terminal having an advertisement request program for requesting advertisements through a billboard installed in the advertisement means, receiving advertisement results, and paying advertisement fees; an advertisement producer terminal for producing a billboard to be displayed in the advertisement means; and the advertisement content requested through the advertisement client terminal is transmitted to the advertisement producer terminal to request the advertisement board production, and from the position and movement distance of the terminal received from the advertisement performer terminal to the position and movement distance of the Bluetooth module in which the advertisement means is installed It is characterized in that it comprises an advertisement management server having an advertisement management program that calculates the advertisement performance cost by grasping the advertisement suitability according to the advertisement performance and transmits it to the advertisement performer terminal and the advertisement client terminal.
상기 광고수단은 상기 광고판이 탈착 가능하게 설치되고 상기 블루투스가 설치된 광고판고정필름과, 상기 광고판고정필름을 고정시키는 고정수단과, 및 상기 블루투스에 전원을 공급하는 전원공급수단을 포함하고, 상기 광고판고정필름은 필름 두겹으로 이루어지되 적어도 전면이 투명하여 내부에 끼워져 설치된 광고판의 광고 내용이 투과될 수 있는 광고판삽입공간와, 상기 광고판삽입공간의 일측에 형성되어 광고판이 탈착될 수 있게 개구된 개구부에 설치된 슬라이딩지퍼를 포함한다.The advertising means includes a billboard fixing film on which the advertising board is detachably installed and the Bluetooth is installed, a fixing means for fixing the advertising board fixing film, and a power supply means for supplying power to the Bluetooth, and the advertising board is fixed The film is made of two layers of film, and at least the front side is transparent so that the advertisement contents of the installed advertisement board can be transmitted through the advertisement board insertion space, and the sliding board is formed on one side of the advertisement board insertion space and installed in the opening opening so that the advertisement board can be detached. Includes zipper.
상기 광고의뢰자단말기에 구비된 광고의뢰프로그램은 상기 광고관리서버로부터 제공되고, 광고관리서버에 의해 운용되는 광고 전반에 대한 개요확인부, 소정시간동안 광고한 후의 광고성과 확인부, 광고할 정보를 등록하는 광고등록부, 광고에 소요되는 비용을 확인하는 결제내역확인부, 광고주의 정보를 입력하고 수정하는 계정확인부를 포함한다.The advertisement request program provided in the advertisement client terminal is provided from the advertisement management server, and an overview check unit for overall advertisements operated by the advertisement management server, an advertisement performance check unit after advertising for a predetermined time, and information to be advertised are registered. It includes an advertisement registration unit that performs advertising, a payment history verification unit that checks the cost of advertising, and an account verification unit that inputs and corrects advertiser information.
상기 광고수행자단말기에 설치된 광고수행앱은 자신이 광고할 대상 광고의 정보를 설정 및 확인하는 내광고부, 광고후 지급되는 광고 수행비를 확인하는 정산부, 광고관리서버로부터 전송되는 알림 내용을 확인하기 위한 알림부를 포함한다.The advertisement performance app installed in the advertisement performer terminal checks the contents of the notification sent from the advertisement management server, the internal advertisement unit that sets and confirms the information of the target advertisement to be advertised, the settlement unit that confirms the advertisement performance fee paid after the advertisement It includes a notification unit for
상기 광고관리서버에 구비된 광고관리프로그램은 광고시스템의 전반 개요를 관리하는 개요관리부; 총등록광고수, 총광고신청수, 광고의뢰자 당 평균결제금액, 누적이익 그래프, 차량유형비율, 광고주회원유형비율을 포함하는 통계정보를 관리하는 통계관리부; 광고의뢰인과 광고수행자 정보를 관리하는 회원관리부; 광고의뢰자단말기와 협의되어 진행 중인 광고를 관리하는 광고등록관리부; 광고수행자단말기로부터 수신한 광고할 의사에 따른 신청정보를 관리하는 광고신청관리부를 포함한다.The advertisement management program provided in the advertisement management server includes an outline management unit for managing an overall outline of the advertisement system; a statistics management unit for managing statistical information including the total number of registered advertisements, the total number of advertisement applications, the average payment amount per advertisement client, the cumulative profit graph, the vehicle type ratio, and the advertiser member type ratio; a member management unit that manages advertisement client and advertisement performer information; an advertisement registration management unit that manages advertisements in progress in consultation with the advertisement client terminal; and an advertisement application management unit that manages application information according to the intention to advertise received from the advertisement performer terminal.
본 발명에 따른 이동수단을 이용한 광고시스템은 광고 효과를 추측할 수 있는 효과가 있다.The advertisement system using the moving means according to the present invention has the effect of inferring the advertisement effect.
즉 본 발명은 광고수단이 설치된 이동수단의 이동 시간 및 이동경로를 확인하여 해당 이동수단에 설치된 광고의 노출시간과 경로로부터 광고 효과를 추측할 수 있는 효과가 있다. That is, the present invention has the effect of inferring the advertisement effect from the exposure time and path of the advertisement installed in the moving means by checking the moving time and the moving route of the moving means installed with the advertising means.
또한 본 발명은 광고가 표시되는 광고수단의 구조를 단순화하여 다양한 이동수단에 탈착시킬 수 있을 뿐만 아니라, 광고에 소요되는 비용를 줄일 수 있는 효과도 있다.In addition, the present invention can simplify the structure of the advertisement means on which advertisements are displayed so that it can be attached to and detached from various transportation means, and also has the effect of reducing the cost of advertisements.
도 1은 본 발명에 따른 이동수단을 이용한 광고시스템의 구성도1 is a block diagram of an advertisement system using a moving means according to the present invention;
도 2는 본 발명에 따른 이동수단을 이용한 광고시스템을 구성하는 광고수단의 일예의 사시도2 is a perspective view of an example of an advertising means constituting an advertising system using a moving means according to the present invention;
도 3은 본 발명에 따른 이동수단을 이용한 광고시스템의 광고수행자단말기에 설치된 광고앱의 메인화면3 is a main screen of an advertisement app installed in an advertisement performer terminal of an advertisement system using a mobile device according to the present invention;
도 4a 내지 도 4c는 광고수행자단말기에 설치된 광고앱을 통한 회원가입절차 화면Figures 4a to 4c are screens for membership registration through the advertising app installed in the advertising performer terminal
도 5는 광고수행자단말기에 설치된 광고앱을 통해 전달되는 신청대상 광고의 상세내역 화면5 is a detailed screen of the application target advertisement delivered through the advertisement app installed in the advertisement performer terminal;
도 6은 광고수행자가 선택한 광고에 대하여 광고앱으로 전달되는 광고의 상세내역 화면6 is a detail screen of the advertisement delivered to the advertisement app for the advertisement selected by the advertisement performer;
도 7은 광고수행자단말기에 설치된 광고앱을 통해 표시되는 수행 결과에 따른 광고비 정산내역 화면7 is an advertisement cost settlement details screen according to the execution result displayed through the advertisement app installed in the advertisement performer terminal;
도 8은 광고의뢰자단말기에 표시되는 튜토리얼의 일예의 화면8 is a screen of an example of a tutorial displayed on an advertisement client terminal;
도 9는 광고의뢰자단말기를 통해 표시되는 프로그램의 메인화면9 is a main screen of a program displayed through an advertisement client terminal;
도 10a 및 b는 광고의뢰자단말기를 통해 표시되는 프로그램의 광고 성과분석화면10A and 10B are an advertisement performance analysis screen of a program displayed through an advertisement client terminal;
도 11은 광고의뢰자단말기를 통해 표시되는 프로그램의 광고 종류 선택화면11 is an advertisement type selection screen of a program displayed through an advertisement client terminal;
도 12은 광고의뢰자단말기를 통해 표시되는 프로그램의 광고 수행 타겟 설정화면12 is an advertisement execution target setting screen of a program displayed through an advertisement client terminal;
도 13는 광고의뢰자단말기를 통해 표시되는 프로그램의 광고소재 등록화면13 is an advertisement material registration screen of a program displayed through an advertisement client terminal;
도 14은 광고의뢰자단말기를 통해 표시되는 프로그램의 결재내역화면14 is a payment history screen of a program displayed through an advertisement client terminal;
도 15는 광고의뢰자단말기를 통해 표시되는 프로그램의 계정확인 화면15 is an account confirmation screen of the program displayed through the advertisement client terminal;
도 16은 관리서버의 광고관리프로그램의 메인화면16 is a main screen of the advertisement management program of the management server;
도 17은 관리서버의 광고관리프로그램의 광고수행자 관리화면17 is an advertisement performer management screen of the advertisement management program of the management server;
도 18은 관리서버의 광고관리프로그램의 광고의뢰인 관리 화면18 is an advertisement client management screen of the advertisement management program of the management server;
도 19는 관리서버의 광고관리프로그램의 광고 등록 관리화면19 is an advertisement registration management screen of the advertisement management program of the management server;
도 20은 관리서버의 광고관리프로그램의 광고신청 관리화면20 is an advertisement application management screen of the advertisement management program of the management server;
도 21은 관리서버의 광고관리프로그램의 광고비 정산 화면21 is an advertisement cost settlement screen of the advertisement management program of the management server;
본 발명은 다양한 변경을 가할 수 있고 여러 가지 실시예를 가질 수 있는 바, 특정 실시예들을 도면에 예시하고, 상세한 설명을 통해 설명하고자 한다. 그러나 이는 본 발명을 특정한 실시 형태에 대해 한정하려는 것이 아니며, 본 발명의 사상 및 기술 범위에 포함되는 모든 변경, 균등물 내지 대체물을 포함하는 것으로 이해되어야 한다.Since the present invention can have various changes and can have various embodiments, specific embodiments are illustrated in the drawings and will be described with reference to the detailed description. However, this is not intended to limit the present invention to a specific embodiment, it should be understood to include all modifications, equivalents and substitutes included in the spirit and scope of the present invention.
각 도면을 설명하면서 유사한 참조부호를 유사한 구성요소에 대해 사용하였다. 본 발명을 설명함에 있어서 관련된 공지 기술에 대한 구체적인 설명이 본 발명의 요지를 흐릴 수 있다고 판단되는 경우 그 상세한 설명을 생략한다.In describing each figure, like reference numerals have been used for like elements. In describing the present invention, if it is determined that a detailed description of a related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted.
본 발명은 광고수단의 구조를 단순화하여 제작 및 설치가 용이하게 하였을 뿐만 아니라, 광고수단에 의해 노출되는 광고의 노출시간과 장소를 확인하여 광고 효과를 추측할 수 있다.The present invention not only simplifies the structure of the advertisement means to facilitate production and installation, but also allows the advertisement effect to be estimated by checking the exposure time and place of the advertisement exposed by the advertising means.
본 발명에 따른 이동수단을 이용한 광고시스템은 자동차나 오토바이 또는 자전거 등의 이동수단에 광고판(10p)을 탈착 가능하게 설치하는 광고수단(10)을 설치하여 광고를 하는 광고 시스템으로, 도 1에도시한 바와 같이, 상기 광고수단에 설치되고 하기 광고수행자단말기와 무선 통신하는 블루투스모듈(20); GPS 기능을 갖추고 이동수단 정보와 광고 정보 및 계좌 정보를 포함하는 광고수행앱을 구비한 광고수행자단말기(30); 상기 광고수단에 설치되는 광고판을 통한 광고를 의뢰하고 광고 결과를 수신하고 광고비 결제를 위한 광고의뢰프로그램을 구비한 광고의뢰자단말기(40); 상기 광고수단에 개시될 광고판을 제작하는 광고제작자단말기(50); 및 상기 광고의뢰자단말기를 통해 의뢰된 광고 내용을 광고제작자단말기에 전송하여 광고판 제작을 의뢰하고, 상기 광고수행자단말기에서 수신한 단말기의 위치 및 이동거리로부터 광고수단이 설치된 블루투스모듈의 위치 및 이동거리에 따른 광고 적합 정도를 파악하여 광고 수행비를 산출하여 광고수행자단말기와 광고의뢰자단말기에 전송하는 광고관리프로그램을 구비한 광고관리서버(60)를 포함한다.The advertisement system using a moving means according to the present invention is an advertisement system that advertises by installing an advertisement means 10 for detachably installing an advertisement board 10p on a moving means such as a car, motorcycle, or bicycle, and is shown in FIG. As described above, a Bluetooth module 20 installed in the advertisement means and communicating wirelessly with the following advertisement performer terminals; Advertisement performer terminal 30 equipped with a GPS function and having an advertisement performing app including transportation means information, advertisement information, and account information; an advertisement client terminal 40 having an advertisement request program for requesting advertisements through a billboard installed in the advertisement means, receiving advertisement results, and paying advertisement fees; an advertisement producer terminal 50 for producing a billboard to be launched in the advertisement means; and the advertisement content requested through the advertisement client terminal is transmitted to the advertisement producer terminal to request the advertisement board production, and from the position and movement distance of the terminal received from the advertisement performer terminal to the position and movement distance of the Bluetooth module in which the advertisement means is installed and an advertisement management server 60 having an advertisement management program that calculates an advertisement execution cost by grasping the advertisement suitability according to the advertisement performance and transmits it to the advertisement performer terminal and the advertisement client terminal.
본 발명에 따른 이동수단용 광고 시스템를 구성하는 광고수단(10)은 도 2에 도시한 바와 같이, 자동차나 오토바이 또는 자전거를 포함하는 이동수단이나 이동수단에 설치된 구조물에 탈착 가능하게 설치되고, 광고판(10p)이 탈착 가능하게 설치되는 것으로, 상기 광고판이 탈착 가능하게 설치되는 광고판고정필름(11)과 상기 광고판고정필름을 고정시키는 고정수단(12)과, 및 블루투스에 전원을 공급하는 전원공급수단(13)을 포함한다. As shown in FIG. 2, the advertising means 10 constituting the advertising system for moving means according to the present invention is detachably installed on a structure installed on a moving means or a moving means including a car, a motorcycle, or a bicycle, and an advertisement board ( 10p) is detachably installed, and a fixing means 12 for fixing the advertisement board fixing film 11 to which the advertisement board is detachably installed, and the fixing means for fixing the advertisement board fixing film, and a power supply means for supplying power to Bluetooth ( 13).
상기 광고판(10p)은 광고 문안이나 도형 등이 표시된 판으로, 포스터 형태를 이루거나 또는 LED판 형태가 될 수 있다.The advertisement board 10p is a board on which advertisement text or figures are displayed, and may be in the form of a poster or an LED board.
상기 광고판을 LED로 구성할 경우에는 두께가 얇은 OLED로 제작하는 것이 바람직하다. When the advertising board is made of LEDs, it is preferable to use thin OLEDs.
상기 광고판은 상기 광고판고정필름(11)에 의해 이동수단에 고정된다. The billboard is fixed to the moving means by the billboard fixing film (11).
즉, 상기 광고판고정필름(11)은 광고판이 탈착 될 수 있는 공간을 갖는 얇은 필름으로 이루어질 수 있으며, 이 광고판고정필름(11)은 두겹의 필름으로 이루어지되 적어도 전면이 투명하여 내부에 기워져 설치된 광고판의 광고 내용이 투과될 수 있는 광고판삽입공간(11a)와, 상기 광고판삽입공간의 일측에 형성되어 광고판이 탈착될 수 있게 개구된 개구부(11o)에 설치된 슬라이딩지퍼(11z)를 포함한다. That is, the advertisement board fixing film 11 may be made of a thin film having a space where the advertisement board can be detached, and the advertisement board fixing film 11 is made of two layers of films, but at least the front is transparent and is installed with a tilted inside. It includes an advertisement board insertion space 11a through which the advertisement content of the advertisement board can be transmitted, and a sliding zipper 11z formed at one side of the advertisement board insertion space and installed in the opening 11o opened so that the advertisement board can be detached.
상기 광고판고정필름(11)은 광고판이 이동수단이나 이동수단에 설치된 구조물에 밀착된 상태로 설치될 수 있게 하기 위한 것으로, 차량의 경우 차량의 앞문이나 뒷문의 겉모양과 같은 형상으로 만들어질 수 있고, 문에 밀착된 상태로 차량에 설치된다. The advertisement board fixing film 11 is to enable the advertisement board to be installed in close contact with a moving means or a structure installed on the moving means, and in the case of a vehicle, it can be made in the same shape as the front door or rear door of the vehicle. , it is installed in the vehicle in a state in close contact with the door.
상기 광고판고정필름(11)의 광고판삽입공간(11a)은 두 필름이 겹쳐지게 만들어져 필름들 사이에 형성된 공간으로, 일측에 개구부(11o)를 형성하여 광고판이 끼워지거나 꺼낼 수 있게 하였다. The advertisement board insertion space 11a of the advertisement board fixing film 11 is a space formed between the films by overlapping two films, and an opening 11o is formed on one side to allow the advertisement board to be inserted or taken out.
상기 개구부(11o)에는 개구부를 개폐하기 위한 개폐수단이 더 설치되어 있고, 이 개폐수단은 슬라이딩지퍼(11z)가 될 수 있다. 즉, 상기 광고삽입공간(11a)은 지퍼백(zipper bag)과 같이 일측에 슬라이딩지퍼가 설치된 두 겹의 필름으로 이루어진다.An opening/closing means for opening/closing the opening is further installed in the opening 11o, and the opening/closing unit may be a sliding zipper 11z. That is, the advertisement insertion space 11a is made of two layers of films having sliding zippers installed on one side like a zipper bag.
상기 광고판고정필름(11)은 이동수단이나 이동수단의 구조물에 고정시키기 위해 상기 고정수단(12)이 구비되어 있다. The billboard fixing film 11 is provided with the fixing means 12 to be fixed to the moving means or the structure of the moving means.
상기 고정수단(12)은 광고문이 부착되는 위치의 재질에 따라 달라질 수 있다. The fixing means 12 may vary depending on the material of the position where the advertisement is attached.
즉, 차량의 도어에 광고문을 부착할 경우에는 도어의 재질이 금속인 것을 고려하여 영구자석으로 구성할 수 있다. That is, when the advertisement door is attached to the door of the vehicle, it may be configured with a permanent magnet considering that the material of the door is metal.
고정수단을 영구자석으로 구성하면 영구자석의 자력에 의해 광고판고정필름이 차량의 도어에 부착될 수 있으며, 이때에는 도 2에 도시한 바와 같이, 다수의 영구자석을 일정한 간격으로 광고판고정필름(11)의 상하 좌우에 설치할 수 있다. When the fixing means is composed of a permanent magnet, the advertisement board fixing film can be attached to the door of the vehicle by the magnetic force of the permanent magnet. ) can be installed on the top, bottom, left and right sides.
상기 영구자석을 광고판고정필름(11)에 고정시킬 경우 광고판고정필름이 연질임에 따라 광고판고정필름(11)이 일그러질 수 있을 뿐만 아니라, 광고판고정필름(11)을 붙였다 떼었다 하는 과정에서 도어에 흠이 생길 수 있다. 이에 따라 광고판고정필름(11)의 영구자석이 설치되는 부분에는 완충부재를 더 설치하는 것이 바람직하다. When the permanent magnet is fixed to the advertisement board fixing film 11, the advertisement board fixing film 11 may be distorted as the advertisement board fixing film is soft, and the door in the process of attaching and detaching the advertisement board fixing film 11 blemishes may occur. Accordingly, it is preferable to further install a buffer member in the portion where the permanent magnet is installed of the billboard fixing film 11 .
즉, 광고판고정필름(11)의 내부에 편체형으로 이루어진 완충부재를 설치하고 이 완충부내의 내부에 상기 영구자석을 매설하여 영구자석과 도어 사이에 완충부재가 적층되게 함에 따라 차량의 도어에 흠이 생기는 것을 방지하는 것이다. That is, by installing a cushioning member made of a single body type in the inside of the billboard fixing film 11 and burying the permanent magnet inside the buffer, the cushioning member is laminated between the permanent magnet and the door, so that the door of the vehicle is damaged. to prevent this from happening.
상기 고정수단으로 영구자석만을 사용할 경우 영구자석의 자력보다 강한 외부의 충격에 의해 광고판고정필름(11)이 도어로부터 분리될 수 있다. 이에 따라 광고판고정필름(11)의 일부에 고정끈을 더 설치하였다.When only a permanent magnet is used as the fixing means, the advertisement board fixing film 11 may be separated from the door by an external impact stronger than the magnetic force of the permanent magnet. Accordingly, a fixing string was further installed on a part of the billboard fixing film 11 .
상기 고정끈은 평평한 판체 형상의 연질 끈으로 일측 단부는 상기 광고판고정필름(11)에 고정되고 다른 단부에는 고정고리(12r)가 설치되어 있다. 이러한 고정끈은 그 단부에 설치된 고정고리(12r)중 하단의 고정고리는 도어의 내부에 구비된 수납함의 단부에 걸어 고정하고, 상단의 고정고리는 도어의 위에 상하로 슬라이딩되는 유리 슬라이딩 공간의 상단에 걸러 고정할 수 있다. The fixing string is a flat plate-shaped soft string, one end of which is fixed to the advertisement board fixing film 11, and a fixing ring 12r is installed at the other end. Of the fixing rings 12r installed at the ends of these fixing straps, the fixing rings at the bottom are fixed to the ends of the storage boxes provided inside the door, and the fixing rings at the top are the upper ends of the glass sliding space that slides up and down on the door. It can be filtered and fixed on the
또 다른 고정수단은 이동수단에 탈착되는 점착테이프나 벨크로테이프를 포함하는 점착부재가 될 수 있다. 점착부재는 사용자가 임의로 붙였다 떼었다를 반복할 수 있는 점착성을 갖는 점착제로 이루어진 접착필름이거나 한쪽에 갈고리가 있고, 다른 한쪽에는 걸림 고리가 있는 벨크로테이프가 될 수 있다. 이러한 점착부재는 금속성이 아닌 이동수단에 설치된 다른 구조물 또는 이동수단의 탑승자가 입고 있는 옷 등에 광고판을 부착할 때 사용된다. 물론 접착부재만으로는 견고하게 고정될 수 없으므로 상기한 고정끈을 더 설치하는 것이 바람직하다. Another fixing means may be an adhesive member including an adhesive tape or Velcro tape detachable from the moving means. The pressure-sensitive adhesive member may be an adhesive film made of an adhesive having adhesiveness that can be repeatedly attached and detached by a user, or a Velcro tape having a hook on one side and a hook on the other side. Such an adhesive member is used when attaching a billboard to another structure installed in a non-metallic moving means or to clothes worn by a passenger of the moving means. Of course, since the adhesive member alone cannot be firmly fixed, it is preferable to further install the above-mentioned fixing strap.
또한 상기 광고수단(10)의 일측에는 상기한 블루투스(20)가 더 설치되어 있다. 상기 블루투스(20)는 본 발명의 이동수단용 광고수단을 광고수행자단말기와 연계하여 광고수단의 위치와 이동 상태를 확인하기 위한 것으로, 도 2에 도시한 바와 같이 광고판고정필름의 일측에 결합되어 있으며, 고유의 식별자를 갖고 있다. In addition, the above-described Bluetooth 20 is further installed on one side of the advertising means 10 . The Bluetooth 20 is for confirming the position and movement state of the advertising means by linking the advertising means for the mobile means of the present invention with the advertising performer terminal, and is coupled to one side of the billboard fixing film as shown in FIG. , has a unique identifier.
상기 블루투스(20)는 전원을 공급받아야 작동이 가능함에 따라 상기한 전원공급수단(13)을 더 구비하고 있다. 상기 전원공급수단(13)은 소형 배터리로 구성하거나 이동수단의 전원 또는 광고수행자단말기의 전원을 공급할 수 있다. The Bluetooth 20 is further provided with the above-described power supply means 13 as the operation is possible only when power is supplied. The power supply means 13 may be composed of a small battery or may supply power to a mobile means or an advertisement performer's terminal.
도 2에는 이동수단의 전원을 이용하기 위한 전원공급수단을 도시하였다. Figure 2 shows a power supply means for using the power of the moving means.
상기 전원공급수단(13)은 이동수단에 구비된 전원에 선택적으로 연결되는 전원선(13w)과, 상기 광고판고정필름의 광고파삽입공간(11a)에 광고판이 삽입되면 전원선을 블루투스에 연결하는 스위칭수단(13s)으로 이루어질 수 있다. 물론 전원선(13w)의 일측 단부에는 이동수단의 전원에 접속하기 위한 잭이나 포트가 설치되어 있고, 다른 단부는 상기 스위칭수단(13s)에 연결되어 있으며, 상기 스위칭수단(13s)이 작동하면 이동수단의 전원이 블루투스에 공급된다. The power supply means 13 includes a power line 13w selectively connected to a power source provided in the moving means, and when an advertisement board is inserted into the advertisement wave insertion space 11a of the advertisement board fixing film, the power line is connected to Bluetooth. It may be made of a switching means (13s). Of course, one end of the power line 13w is provided with a jack or port for connecting to the power source of the moving means, and the other end is connected to the switching means 13s, and when the switching means 13s is operated, it is moved. The power of the means is supplied to the Bluetooth.
상기 스위칭수단(13s)은 상기 광고판삽입공간에 광고판이 삽입되면 광고판에 의해 눌려 작동되게 함에 따라 광고판이 광고판삽입공간에 설치되었을 때만 블루투스가 작동되게 하였다. The switching means 13s is operated by pressing the advertisement board when the advertisement board is inserted into the advertisement board insertion space, so that Bluetooth is activated only when the advertisement board is installed in the advertisement board insertion space.
물론, 상기 광고판을 평판형 LED로 구성할 경우에는 이 스위칭수단이 광고판에 전원을 공급하는 접속단자의 역할도 할 수 있다.Of course, when the advertisement board is composed of a flat LED, the switching means can also serve as a connection terminal for supplying power to the advertisement board.
상기 광고수행자단말기(30)는 의뢰된 광고 내용을 이동수단에 설치한 상애에서 이동함에 따라 광고가 대중에게 노출되게 하는 광고수행자가 휴대한 휴대용단말기로, 관리서버로부터 수신하여 설치되는 광고수행앱을 구비하고 있으며, 광고수행앱의 메인화면은 도 3에 도시한 바와 같다. The advertisement performer terminal 30 is a portable terminal carried by an advertisement performer that allows advertisements to be exposed to the public as the requested advertisement content is installed in a moving means and moved in a portable terminal, and an advertisement performing app received from a management server and installed The main screen of the advertisement performing app is as shown in FIG. 3 .
상기 광고수행앱은 한번 설치한 후 회원가입하고 로그인하면 자동으로 로그인이 이루어지며, 로그인을 위한 회원 정보는 통상의 웹서비스나 앱의 사용시와 같이 광고수행자의 인적사항, 메일주소, 휴대폰 번호를 포함한다. The advertisement performing app is installed once, and when you sign up for membership and log in, you log in automatically, and the member information for login includes the advertisement performer's personal information, e-mail address, and mobile phone number just like when using a normal web service or app. do.
또한 이동수단을 이용하여 광고를 수행하기 위한 정보를 더 입력하여야 하고, 광고를 위한 정보 중에는 이동수단(차량, 이하"차량"이라 통칭함) 및 주행 정보가 포함되며, 광고를 수행하는데 필요한 정보를 입력하기 전에는 광고 수익 사례들을 소개할 수 있다.In addition, information for performing advertisements by using transportation means must be further input, and information for advertisement includes transportation means (vehicles, hereinafter collectively referred to as "vehicles") and driving information, and information necessary to perform advertisements Before entering, you can introduce examples of advertising revenue.
도 4a 내지 도 4c는 광고수행자단말기에 설치된 광고앱을 통한 회원가입절차 화면으로, 도시한 바와 같이 광고 수행을 위한 정보를 입력하여야 하며, 광고에 필요한 정보는 이동수단의 종류를 포함하는 광고 수행 유형, 차량의 경우에는 차종 및 모델명, 운전면허증을 입력하고, 현재 거주지역, 평균주행시간, 주 운행 지역을 포함하는 운행 특성을 입력하며, 광고 후 지급되는 광고 수행비를 입금 받을 계좌번호를 등록한다. 4A to 4C are screens of a membership sign-up procedure through an advertisement app installed in an advertisement performer's terminal. As shown, information for performing advertisements must be input, and the information required for advertisements is an advertisement execution type including the type of transportation means. , in the case of a vehicle, enter the vehicle model and model name, driver's license, input operating characteristics including current residence area, average driving time, and main operating area, and register the account number to receive the advertisement performance fee paid after advertisement .
상기와 같은 과정에 의해 회원 가입이 종료되면 도 5 (a)에 도시한 바와 같이, 광고관리서버는 다수의 추천 광고를 광고수행자단말기에 전송하여 광고수행자가 원하는 광고를 선택할 수 있게 한다. When the membership subscription is terminated by the above process, as shown in FIG. 5 (a), the advertisement management server transmits a plurality of recommended advertisements to the advertisement performer terminal so that the advertisement performer can select the desired advertisement.
광고수행자단말기에서 원하는 광고를 선정하면 광고관리서버는 회원가입과정에서 광고수행자가 입력한 운행지역, 운행 거리를 고려하여 해당광고에 대한 광고 수행비를 산출하여 광고수행자단말기로 전송한다(도 5(b)참조).When a desired advertisement is selected in the advertisement performer terminal, the advertisement management server calculates the advertisement execution cost for the corresponding advertisement in consideration of the operation area and distance entered by the advertisement performer during the membership registration process and transmits it to the advertisement performer terminal (Fig. b) see).
도 5 (b)에 도시한 바와 같이 광고지역 선택하면 도 5 (c)에 도시한 바와 같이 광고 유효지역이 확대되어 표시된다. If an advertisement area is selected as shown in FIG. 5(b), the advertisement effective area is enlarged and displayed as shown in FIG. 5(c).
광고 신청이 완료되면 도 6a에 도시한 바와 같이, 고아고 신청 정보 확인 창을 통해 해당 신청 광고 내용을 확인할 수 있고, 광고수행신청하기를 누르면 도 6b에 도시한 바와 같이, 신청 완료 창이 디스플레이되고, 이후, 차량부착 인증하기를 통해 차량에 광고가 부착되었는지를 확인시킨다. When the advertisement application is completed, as shown in Fig. 6a, the contents of the application advertisement can be checked through the orphan high application information confirmation window, and when the advertisement execution application is pressed, the application completion window is displayed as shown in Fig. 6b, Thereafter, it is confirmed whether the advertisement is attached to the vehicle through vehicle attachment authentication.
광고수행자단말기의 광고수행자가 광고수단을 접수하고 이를 차량에 설치한 후 차량부착 인증하기를 누르면 카메라기능이 활성화되고, 차량에 부착된 광고수단을 촬영하면 영상이 광고관리서버로 전송됨에 의해 광고수단을 차량에 부착한 사실을 인증받을 수 있다.When the advertisement performer of the advertisement performer's terminal receives the advertisement means, installs it in the vehicle, and presses vehicle attachment authentication, the camera function is activated, and when the advertisement means attached to the vehicle is photographed, the image is transmitted to the advertisement management server. The fact that it is attached to the vehicle can be certified.
이후 관리서버에서 관리하는 설정된 광고기간 또는 광고기간이 장기간일 경우에는 주나 월단위의 기간이 경과된 후이거나 광고수행자단말기에서 정산 버튼을 누르면 광고관리서버는 광고 기간 및 차량 이동 거리 등을 고려하여 광고 수행비를 정산한다.Afterwards, if the set advertisement period or advertisement period managed by the management server is a long period, after the period of weeks or months has elapsed or when the settlement button is pressed on the advertisement performer terminal, the advertisement management server takes into account the advertisement period and the distance traveled by the vehicle. Settling performance costs
광고 수행비 정산은 도 7에 도시한 바와 같은 과정에 의해 이루어진다. The advertisement performance cost is settled by the process shown in FIG. 7 .
도 6b의 정산 버튼을 누르면 광고수행자단말기에는 도 7 (a)에 도시한 바와 같이 정산서류제출 화면이 출력되고, 이 화면의 일측에는 광고관리서버에서 산출한 광고명에 따른 예상 광고 수행비가 표시되며, 정산서류제출하기를 누르면 카메라가 활성화되어 자동차등록증과 통장 이미지를 입력할 수 있는 창이 디스플레이 된다.(도 7 (b), (c ) 참조) When the settlement button of FIG. 6b is pressed, the settlement document submission screen is output to the advertisement performer's terminal as shown in FIG. 7 (a), and on one side of this screen, the estimated advertisement performance cost according to the advertisement name calculated by the advertisement management server is displayed. If you press , , submit payment documents, the camera is activated and a window is displayed where you can input the vehicle registration card and passbook image (see Fig. 7 (b), (c)).
자동차등록증과 통장 이미지가 입력되면 광고관리서버에서는 정보 입력화면창(도 7 (d))이 출력되고, 이후, 도 7 (e)와 같이 승인 대기 화면이 출력되며, 승인 대기 화면에는 소정 주기당 광고 수행비의 누적 데이터가 그래프로 표시되며, 정산이 완료되면 도 7 (f)와 같이 정산 완료 표시와 도 7 (g)와 같은 광고 수행비 정산 누적 실적이 그래프로 표시된다.When the vehicle registration card and passbook image are input, the advertisement management server outputs the information input screen window (FIG. 7 (d)), and thereafter, the approval waiting screen is output as shown in FIG. 7 (e), and the approval waiting screen is displayed per predetermined cycle The accumulated data of the advertisement performance cost is displayed as a graph, and when the settlement is completed, the display of completion of the settlement as shown in FIG. 7 (f) and the cumulative performance of the settlement of the advertisement performance cost as shown in FIG. 7 (g) are displayed as a graph.
상기와 같이 구성된 광고수행자앱에 다수의 광고를 추천할 때 주행자의 GPS정보를 바탕으로 광고의뢰자단말기와 광고주행자단말기에 가장 적합한 광고를 추천하고 매칭시키고 이를 판단하는 방식에는 인공지능 알고리즘을 사용한다.When recommending multiple advertisements to the advertisement performer app configured as described above, an artificial intelligence algorithm is used to recommend, match, and determine the advertisement most suitable for the advertisement client terminal and the advertisement driver terminal based on the driver's GPS information.
또한 광고수행비를 정산함에 있어 초기 인공지능 알고리즘으로 매칭된 예측치와 실제 결과치를 다시 인공지능 알고리즘으로 회귀분석하여 적절히 보정하여 지급한다.In addition, in calculating the advertising performance cost, the predicted value matched with the initial artificial intelligence algorithm and the actual result value are regression-analyzed by the artificial intelligence algorithm, and are appropriately corrected and paid.
상기와 같은 과정에 의해 광고수행자단말기를 통해 광고를 확인하는 절차를 수행하기 위해서는 상기 광고의뢰자단말기(40)를 통해 광고가 의뢰되어야 하고, 광고 의뢰를 위해서는 광고의뢰자가 광고의뢰자단말기를 통해 회원가입을 하여야 한다.In order to perform the procedure of confirming the advertisement through the advertisement performing terminal through the above process, the advertisement must be requested through the advertisement client terminal 40, and in order to request the advertisement, the advertisement client must register as a member through the advertisement client terminal shall.
상기 광고의뢰자단말기(40)는 광고를 하고자하는 기업이나 개인 또는 단체가 보유하고 있는 컴퓨터나 휴대폰을 포함하는 것으로, 유선 또는 무선 통신이 가능하며, 상기한 바와 같이 광고의뢰프로그램을 구비하고 있다. The advertisement client terminal 40 includes a computer or mobile phone owned by a company, individual, or group that wants to advertise, and can communicate with wire or wirelessly, and has an advertisement request program as described above.
즉, 상기 광고의뢰자단말기에는 도 9내지 13에 도시한 바와 같은 구성을 갖는 광고의뢰프로그램을 구비하고 있다. That is, the advertisement requesting terminal includes an advertisement requesting program having the configuration shown in FIGS. 9 to 13 .
상기 광고의뢰프로그램은 도 8에 도시한 튜토리얼(tutorial)과 함께 상기 광고관리서버로부터 제공되어, 광고의뢰자의 선택에 의해 광고의뢰자단말기에 설치되며, 광고관리서버에 의해 운용되는 광고 전반에 대한 개요확인부, 소정시간동안 광고한 후의 광고성과 확인부, 광고할 정보를 등록하는 광고등록부, 광고에 소요되는 비용을 확인하는 결제내역확인부, 광고주의 정보를 입력하고 수정하는 계정확인부로 이루어진다. The advertisement request program is provided from the advertisement management server together with the tutorial shown in FIG. 8, is installed in the advertisement client terminal according to the selection of the advertisement client, and an overview of all advertisements operated by the advertisement management server is checked It consists of a unit, an advertisement performance verification unit after advertising for a predetermined time, an advertisement registration unit for registering information to be advertised, a payment history verification unit for confirming advertising costs, and an account verification unit for inputting and correcting advertiser information.
즉, 도 9에 도시한 바와 같이, 개요확인부를 선택하면 광고관리서버에 의해 운용되는 광고의 예상 노출수나 노출지역 등에 대한 정보를 문자나 이미지로 표시한다. That is, as shown in FIG. 9 , when the summary confirmation unit is selected, information on the expected number of impressions or exposure areas of advertisements operated by the advertisement management server is displayed in text or images.
상기 광고성과확인부는 도 10a 및 도 10b에 도시한바와 같이 다양한 형태로 광고 성과를 표시한다. 즉, 도 10a의 (a)에 도시한 바와 같이 대기, 게재 또는 준비중인 광고 리스트와 해당 광고의 형태나 지역 정보를 디스플레이하고, 어느 하나의 광고명을 선택하면 해당 광고에 대한 상세 광고 노출 정보가 출력된다(도 10a의 (b)참조).The advertisement performance confirmation unit displays advertisement performance in various forms as shown in FIGS. 10A and 10B . That is, as shown in (a) of FIG. 10A , a list of advertisements waiting, posted or prepared and information on the type or region of the corresponding advertisement are displayed, and when any one advertisement name is selected, detailed advertisement exposure information for the corresponding advertisement is displayed. is output (refer to (b) of FIG. 10A).
또한 특정 광고명을 선택한 후, 수행자 분석을 누르면 도10b의 (c)에 도시한 바와 같이, 해당 광고에 대한 고아고수행자리스트가 출력되고, 특정 광고수행자를 선택하면 해당 광고수행자단말기의 광고수행자 정보를 확인할 수 있다.In addition, if a specific advertisement name is selected and the performer analysis is pressed, as shown in (c) of FIG. 10b, a list of orphan performers for the corresponding advertisement is output, and when a specific advertisement performer is selected, advertisement performer information of the corresponding advertisement performer terminal can be checked.
또한 광고의뢰프로그램은 광고등록부를 더 구비하고 있으며, 이를 선택하면 도 11에 도시한 바와 같이 의뢰를 원하는 광고 정보를 입력할 수 있는 창이 디스플레이된다.In addition, the advertisement request program further includes an advertisement registration unit, and when this is selected, a window for inputting advertisement information desired for a request is displayed as shown in FIG. 11 .
도 11에 도시한 바와 같이 광고의 유형, 이동수단의 종류 및 형태, 광고부착위치 등의 기본 정보가 입력된 후 다음을 누르면 도 12에 도시한 바와 같이, 성별과 연령을 포함하는 광고 대상의 타깃, 광고 지역, 공고 일자 등의 정보를 입력할 수 있다. As shown in FIG. 11, if basic information such as the type of advertisement, the type and shape of the transportation means, and the location of the advertisement is input, and then click Next, as shown in FIG. 12, the target of the advertisement target including gender and age , advertisement area, announcement date, etc. can be entered.
도 13은 광고문을 설정 등록하기 위한 광고등록부의 화면으로, 광고 소재나 디지인을 자체 제작하거나 광고제작자단말기로 전송하여 외주 의뢰하는 것 중 하나를 선택할 수 있는 화명이 표시되고(도 13a의 (a)), 자체제작을 선택하면 원하는 광고명, 광고 소재 이미지, 예상 광고 부착이미지 등이 입력될 수 있다.(도 13b의 (c))13 is a screen of the advertisement registration unit for setting and registering an advertisement, and a picture name that can be selected from either self-producing advertisement material or design or sending it to an advertisement producer terminal and outsourcing it is displayed (FIG. 13a (a)) ), if self-production is selected, a desired advertisement name, advertisement material image, expected advertisement attachment image, etc. can be input (Fig. 13b (c)).
광고제작자에게 의뢰하는 것을 선택할 경우에는 도 13b의 (d)에 도시한 바와 같이 광고명 입력창과, 디자인 탬플릿 화면 및 기타 요구사항을 입력할 수 있는 창이 디스플레이되고, 선택된 탬플릿 정보가 광고관리서버를 통해 광고제작자단말기로 전송된다.When requesting an advertisement producer is selected, as shown in (d) of FIG. 13b, a window for entering an advertisement name input window, a design template screen and other requirements are displayed, and the selected template information is transmitted through the advertisement management server. It is transmitted to the advertisement producer terminal.
광고제작자단말기로 전송된 템플릿을 기준으로 제작된 광고문은 광고관리서버를 통해 광고의뢰자단말기로 전송되어 수정 및 보완이 이루어진 후 광고문으로 채택되며, 이는 광고수행자단말기로 전송되어 광고수행자가 확인할 수 있다. 물론, 광고문 실물은 광고수행자게 전달되어 이동수단에 설치되며, 광고수단에 설치된다. An advertisement produced based on the template transmitted to the advertisement producer terminal is transmitted to the advertisement client terminal through the advertisement management server, corrected and supplemented, and then adopted as the advertisement text, which is transmitted to the advertisement performer terminal and confirmed by the advertisement performer. Of course, the actual advertisement text is delivered to the advertisement performer and installed in the transportation means, and installed in the advertisement means.
상기 결제내역확인부는 의뢰한 광고가 수행된 후 광고관리서버에서 정산된 광고 수행비를 알려주는 화면으로, 일측에는 세금계산서 발향 여부를 선택할 수 있는 창이 있고, 이를 누르면 사업자등록번호를 등록할 수 있는 창이 디스플레이된다.The payment history confirmation unit is a screen that notifies the advertisement performance cost settled by the advertisement management server after the requested advertisement is performed. On one side, there is a window where you can select whether to issue a tax invoice, and when you press this, you can register a business registration number. A window is displayed.
상기 계정확인부는 도 15에 도시한 바와 같이 광고제작자단말기로 접속한 광고의뢰인의 정조를 관리하기 위한 것이다.As shown in FIG. 15 , the account verification unit is for managing the loyalty of an advertisement client connected to the advertisement producer terminal.
상기 광고제작자단말기(40)는 광고의뢰자단말기로 입력되어 광고관리서버를 통해 전달받는 광고문을 제작하는 제작자가 보유한 단말기로 모바일기기나 컴퓨터로 이루어질 수 있다.The advertisement producer terminal 40 is a terminal owned by a producer who produces advertisements that are input to the advertisement client terminal and received through the advertisement management server, and may be a mobile device or a computer.
상기와 같이 광고의뢰자단말기를 통해 의뢰되고 광고수행자단말기를 통해 광고 수행 정보를 수행하는 광고를 관리하는 광고관리서버(50)는 광고의 의뢰로부터 제작 및 광고 수행 전반에 걸친 과정을 관리하는 관리자의 서버로, 광고관리프로그램을 구비하고 있고, 이 광고관리프로그램의 메인 화면은 도 16에 도시한 바와 같이, 광고시스템의 전반 개요를 관리하는 개요관리부; 총등록광고수, 총광고신청수, 광고의뢰자 당 평균결제금액, 누적이익 그래프, 차량유형비율, 광고주회원유형비율을 포함하는 통계정보를 관리하는 통계관리부; 광고의뢰인과 광고수행자 정보를 관리하는 회원관리부; 광고의뢰자단말기와 협의되어 진행 중인 광고를 관리하는 광고등록관리부; 광고수행자단말기로부터 수신한 광고할 의사에 따른 신청정보를 관리하는 광고신청관리부를 포함한다. As described above, the advertisement management server 50, which manages advertisements that is requested through the advertisement client terminal and performs advertisement performance information through the advertisement performer terminal, is a server of an administrator that manages the entire process from the advertisement request to production and advertisement execution. As shown in Fig. 16, the main screen of the advertisement management program is provided with an advertisement management program, comprising: an outline management unit for managing the overall outline of the advertisement system; a statistics management unit for managing statistical information including the total number of registered advertisements, the total number of advertisement applications, the average payment amount per advertisement client, the cumulative profit graph, the vehicle type ratio, and the advertiser member type ratio; a member management unit that manages advertisement client and advertisement performer information; an advertisement registration management unit that manages advertisements in progress in consultation with the advertisement client terminal; and an advertisement application management unit that manages application information according to the intention to advertise received from the advertisement performer terminal.
개요관리부는 도 16에 도시한 바와 같이, 수행자 및 의뢰자 정보를 한화면에서 확인할 수 있게 표시한다. As shown in FIG. 16 , the summary management unit displays performer and client information so that it can be checked on one screen.
수행자의 일간 요약 정보는 앱방문자수, 기본 회원 정보 입력이 완료된 회원가입수, 이동수단(차량) 정보 등록이 완료된 차량의 면허/차량인증, 광고신청수, 부착인증, 광고수단 반납신청수, 사용자수익 정보 등이 표시될 수 있고, 각각의 정보 아래에는 전일과 대비되어 증가 또는 감소율이 기록된다. Daily summary information of the performer is the number of app visitors, the number of membership registrations for which basic member information has been entered, the license/vehicle certification of the vehicle for which the transportation means (vehicle) information registration has been completed, the number of advertisement applications, the number of attachment certification, the number of applications for return of advertising means, and user revenue Information and the like may be displayed, and an increase or decrease rate compared to the previous day is recorded under each information.
의뢰인 일간 요약 정보는 광고 관리자 페이지 방문자수, 회사정보 입력이 완료된 회원가입수, 사업자등록증제출수, 신청기준/ 재등록자를 포함하는 광고등록수, 소재의뢰건수, 결제금액 정보 등이 있고, 각각의 정보 아래에는 전일과 대비되어 증가 또는 감소율이 기록된다.The daily summary information of clients includes the number of visitors to the advertisement manager page, the number of members who have entered company information, the number of business registration certificates submitted, the number of advertisement registrations including application criteria/re-registrants, the number of material requests, and payment amount information, etc. The increase or decrease rate is recorded in comparison with the previous day.
주간 요약 정보에는 한주간의 방문자, 가입자, 광고신청/등록, 수익/결재, 수수료의 추이를 그래프로 표시한다.Weekly summary information displays the trends of visitors, subscribers, advertisement application/registration, revenue/payment, and commission for a week in a graph.
또한 창의 일부에는 수행자나 의뢰자의 활동내역이 간략하게 정리되어 표시될 수 있다. In addition, in a part of the window, the activity details of the performer or the client may be displayed in a simplified manner.
통계관리부는 총등록광고수, 총광고수행신청수, 광고주기업당평균결제금액, 광고건당평균예산및예산분포, 광고당평균참여자수, 광고당평균예상노출수/도달수, 수행자별평균수익금액, 누적잔여크레딧, 누적매출, 누적수익금정산, 누적이익, 차량유형비율, 광고주회원유형비율 등의 정보를 확인하고 관리한다. The statistics management department includes the total number of registered advertisements, the total number of application requests, the average payment amount per advertiser company, the average budget and budget distribution per advertisement, the average number of participants per advertisement, the average expected impressions/reaches per advertisement, and the average revenue per performer. Check and manage information such as , cumulative remaining credit, cumulative sales, cumulative revenue settlement, cumulative profit, vehicle type ratio, and advertiser membership type ratio.
회원관리부는 도 17에 도시한 바와 같이 수행자 관리부와, 도 18에 도시한 의뢰인 관리부로 이루어지고, 각각은 이메일, 이름, 연락처, 거주지 등을 통해서 사용자 검색 기능을 갖는다. 각각의 항목를 클릭 함에 따라 해당 항목의 상세 정보를 확인할 수 있다. The member management unit is composed of a performer management unit as shown in FIG. 17 and a client management unit shown in FIG. 18, each of which has a user search function through e-mail, name, contact information, residence, and the like. By clicking on each item, you can check the detailed information of the item.
광고등록관리부는 도 19에 도시한 바와 같이, 광고의뢰자단말리로부터 전송된 광고정보를 등록 관리하는 것으로, 각각의 항목을 선택하면 해당 항목의 상세정보를 확인 및 수정할 수 있다. As shown in FIG. 19 , the advertisement registration management unit registers and manages advertisement information transmitted from the advertisement client terminal, and when each item is selected, detailed information of the corresponding item can be checked and modified.
광고신청관리부는 도 20에 도시한 바와 같이, 수행도지 않고 신청만 된 광고에 대한 정보를 관리하는 것으로, 광고수단의 발송 여부도 확인할 수 있다. As shown in FIG. 20 , the advertisement application management unit manages information on advertisements that have been applied without being performed, and can also check whether advertisement means are sent.
또한 광고관리프로그램은 광고수행자단말기 또는 광고의뢰자단말기로부터 수신한 문의사항을 관리하는 도움말 관리부도 구비하고 있다.In addition, the advertisement management program includes a help management unit for managing inquiries received from the advertisement performer terminal or the advertisement client terminal.
또한 본 발명에 따른 광고시스템은 도 1에 도시한 바와 같이 소비자단말기(70)를 더 포함하고 있다. In addition, the advertisement system according to the present invention further includes a consumer terminal 70 as shown in FIG.
상기 소비자단말기(70)는 상기 이동수단에 설치된 광고문을 보고 광고에 접속 사실을 광고관리서버, 광고수행자단말기 또는 광고의뢰자단말기에 전송하는 것으로, 광고수단에 표시된 광고 내용을 촬영하여 광고관리서버, 광고수행자단말기 또는 광고의뢰자단말기에 전송하면 광고접촉에 대한 대가를 지급받을 수 있다. The consumer terminal 70 sees the advertisement installed in the moving means and transmits the fact of access to the advertisement to the advertisement management server, advertisement performer terminal, or advertisement client terminal. By photographing the advertisement content displayed on the advertisement means, the advertisement management server, advertisement If it is transmitted to the terminal of the performer or the terminal of the advertisement client, a payment for contact with the advertisement can be received.
소비자단말기(70)의 소비자에게 지급되는 광고접촉에 대한 대가는 해당 광고의뢰자의 상품을 사는데 사용될 수 있다. The price for the advertisement contact paid to the consumer of the consumer terminal 70 may be used to purchase the advertisement client's product.
광고수단에 표시된 광고 내용을 보았다는 것을 입증하기 위한 방법은 상기한 바와 같이 노출된 광고 사진을 찍어 전송하거나. 광고수단의 일측에 설치된 바코드나 QR코드가 될 수 있다. The method for proving that you have seen the advertisement content displayed on the advertisement means is to take a picture of the advertisement exposed as described above and transmit it. It may be a barcode or QR code installed on one side of the advertising means.
즉, 광고수단이 설치된 광고판에는 광고문은 물론 해당 광고 상품의 광고의뢰자서버나 광고관리서버에 접속할 수 있는 바코드나 QR코드가 설치되어 이를 인식함에 의해 해당 광고와의 접촉 사실을 광고의뢰자서버나 광고관리서버에 자동으로 알릴 수 있는 것이다.That is, in the billboard where the advertising means is installed, not only the advertisement text, but also a barcode or QR code that can be connected to the advertisement client server or advertisement management server of the advertisement product is installed, and by recognizing it, the fact of contact with the advertisement is detected by the advertisement client server or advertisement management It can automatically notify the server.
[부호의 설명][Explanation of code]
10: 광고수단 10p: 광고판10: advertising means 10p: billboard
11: 광고판고정필름 11a: 광고판삽입공간11: Billboard fixing film 11a: Billboard insertion space
11o: 개구부 11z: 슬라이딩지퍼11o: opening 11z: sliding zipper
12: 고정수단 13: 전원공급수단12: fixing means 13: power supply means
20: 블루투스모듈20: Bluetooth module
30: 광고수행자단말기30: advertisement performer terminal
40: 광고의뢰자단말기40: advertisement client terminal
50: 광고제작자단말기50: advertisement producer terminal
60: 광고관리서버60: advertisement management server
70: 소비자단말기70: consumer terminal

Claims (2)

  1. 자동차나 오토바이 또는 자전거 등의 이동수단에 광고판(10p)을 탈착 가능하게 설치하는 광고수단(10)을 설치하여 광고를 하는 광고 시스템으로, An advertisement system for advertising by installing an advertisement means (10) for detachably installing an advertisement board (10p) on a moving means such as a car, motorcycle or bicycle,
    상기 광고수단에 설치되고 하기 광고수행자단말기와 무선 통신하는 블루투스모듈(20); GPS 기능을 갖추고 이동수단 정보와 광고 정보 및 계좌 정보를 포함하는 광고수행앱을 구비한 광고수행자단말기(30); 상기 광고수단에 설치되는 광고판을 통한 광고를 의뢰하고 광고 결과를 수신하고 광고비 결제를 위한 광고의뢰프로그램을 구비한 광고의뢰자단말기(40); 상기 광고수단에 개시될 광고판을 제작하는 광고제작자단말기(50); 상기 광고의뢰자단말기를 통해 의뢰된 광고 내용을 광고제작자단말기에 전송하여 광고판 제작을 의뢰하고, 상기 광고수행자단말기에서 수신한 단말기의 위치 및 이동거리로부터 광고수단이 설치된 블루투스모듈의 위치 및 이동거리에 따른 광고 적합 정도를 파악하여 광고 수행비를 산출하여 광고수행자단말기와 광고의뢰자단말기에 전송하는 광고관리프로그램을 구비한 광고관리서버(60): 및 상기 이동수단에 설치된 광고문을 보고 광고에 접속 사실을 광고관리서버, 광고수행자단말기 또는 광고의뢰자단말기에 전송하는 것으로, 광고수단에 표시된 광고 내용을 촬영하여 광고관리서버, 광고수행자단말기 또는 광고의뢰자단말기에 전송하면 광고접촉에 대한 대가를 지급받을 수 있는 소비자단말기(70)를 포함하며,a Bluetooth module 20 installed in the advertisement means and communicating wirelessly with the following advertisement performer terminals; Advertisement performer terminal 30 equipped with a GPS function and having an advertisement performing app including transportation means information, advertisement information, and account information; an advertisement client terminal 40 having an advertisement request program for requesting advertisements through a billboard installed in the advertisement means, receiving advertisement results, and paying advertisement fees; an advertisement producer terminal 50 for producing a billboard to be launched in the advertisement means; The advertisement contents requested through the advertisement client terminal are transmitted to the advertisement producer terminal to request the advertisement board production, and the position and movement distance of the Bluetooth module in which the advertisement means is installed from the position and movement distance of the terminal received from the advertisement performer terminal according to the location and movement distance Advertisement management server 60 having an advertisement management program that detects the degree of ad suitability, calculates advertisement performance cost, and transmits to the advertisement performer terminal and the advertisement client terminal: and advertises the fact of accessing the advertisement by viewing the advertisement installed in the mobile means It is transmitted to the management server, advertisement performer terminal, or advertisement client terminal, and when the advertisement content displayed on the advertising means is photographed and transmitted to the advertisement management server, advertisement performer terminal or advertisement client terminal, a consumer terminal capable of receiving payment for the advertisement contact (70);
    상기 광고의뢰자단말기에 구비된 광고의뢰프로그램은 상기 광고관리서버로부터 제공되고, 광고관리서버에 의해 운용되는 광고 전반에 대한 개요확인부, 소정시간동안 광고한 후의 광고성과 확인부, 광고할 정보를 등록하는 광고등록부, 광고에 소요되는 비용을 확인하는 결제내역확인부, 광고주의 정보를 입력하고 수정하는 계정확인부를 포함하며,The advertisement request program provided in the advertisement client terminal is provided from the advertisement management server, and it registers information to be advertised by an overview checking unit for overall advertisements operated by the advertisement management server, an advertisement performance verification unit after advertising for a predetermined period of time, and information to be advertised It includes an advertisement register that performs advertisements, a payment history verification unit that checks the cost of advertising, and an account verification unit that inputs and corrects advertiser information
    상기 광고수행자단말기에 설치된 광고수행앱은 자신이 광고할 대상 광고의 정보를 설정 및 확인하는 내광고부, 광고 후 지급되는 광고 수행비를 확인하는 정산부, 광고관리서버로부터 전송되는 알림 내용을 확인하기 위한 알림부를 포함하는 광고 시스템에 있어서, The advertisement performance app installed in the advertisement performer terminal checks the contents of the notification sent from the advertisement management server, the internal advertisement unit that sets and confirms the information of the target advertisement to be advertised, the settlement unit that confirms the advertisement performance fee paid after the advertisement In the advertisement system comprising a notification unit for
    상기 광고수단(10)은 상기 광고판(10p)이 탈착 가능하게 설치되고 상기 블루투스가 설치된 광고판고정필름(11)과, 상기 광고판고정필름을 고정시키는 고정수단(12)과, 및 상기 블루투스에 전원을 공급하는 전원공급수단(13)을 포함하고, The advertising means 10 includes a billboard fixing film 11 in which the advertising board 10p is detachably installed and the Bluetooth is installed, a fixing means 12 for fixing the advertising board fixing film, and power to the Bluetooth. Includes a power supply means (13) for supplying,
    상기 광고판고정필름(11)은 필름 두겹으로 이루어지되 적어도 전면이 투명하여 내부에 끼워져 설치된 광고판의 광고 내용이 투과될 수 있는 광고판삽입공간(11a)와, 상기 광고판삽입공간의 일측에 형성되어 광고판이 탈착될 수 있게 개구된 개구부(11o)에 설치된 슬라이딩지퍼(11z)를 포함하며,The billboard fixing film 11 is made of two layers of film, and at least the front is transparent so that the billboard insertion space 11a is inserted therein and the advertisement contents of the installed billboard can be transmitted through, and the billboard is formed on one side of the billboard inserting space. It includes a sliding zipper (11z) installed in the opening (11o) opened to be detachable,
    상기 전원공급수단(13)은 이동수단에 구비된 전원에 선택적으로 연결되는 전원선(13w)과, 상기 광고판고정필름의 광고파삽입공간(11a)에 광고판이 삽입되면 전원선을 블루투스에 연결하는 스위칭수단(13s)으로 이루어지고, 상기 스위칭수단(13s)은 상기 광고판삽입공간에 광고판이 삽입되면 광고판에 의해 눌려 작동되게 한 것을 특징으로 하는 이동수단을 이용한 광고시스템.The power supply means 13 includes a power line 13w selectively connected to a power source provided in the moving means, and when an advertisement board is inserted into the advertisement wave insertion space 11a of the advertisement board fixing film, the power line is connected to Bluetooth. An advertisement system using a moving means, characterized in that it comprises a switching means (13s), wherein the switching means (13s) is operated by being pressed by the advertisement board when the advertisement board is inserted into the advertisement board insertion space.
  2. 제1항에 있어서, According to claim 1,
    상기 광고관리서버에 구비된 광고관리프로그램은 광고시스템의 전반 개요를 관리하는 개요관리부; 총등록광고수, 총광고신청수, 광고의뢰자 당 평균결제금액, 누적이익 그래프, 차량유형비율, 광고주회원유형비율을 포함하는 통계정보를 관리하는 통계관리부; The advertisement management program provided in the advertisement management server includes an outline management unit for managing an overall outline of the advertisement system; a statistics management unit for managing statistical information including the total number of registered advertisements, the total number of advertisement applications, the average payment amount per advertisement client, the cumulative profit graph, the vehicle type ratio, and the advertiser member type ratio;
    광고의뢰인과 광고수행자 정보를 관리하는 회원관리부; a member management unit that manages advertisement client and advertisement performer information;
    광고의뢰자단말기와 협의되어 진행 중인 광고를 관리하는 광고등록관리부; an advertisement registration management unit that manages advertisements in progress in consultation with the advertisement client terminal;
    광고수행자단말기로부터 수신한 광고할 의사에 따른 신청정보를 관리하는 광고신청관리부를 포함하는 것을 특징으로 하는 이동수단을 이용한 광고시스템.An advertisement system using a mobile means, characterized in that it comprises an advertisement application management unit for managing application information according to the intention to advertise received from the advertisement performer terminal.
PCT/KR2020/019173 2020-01-03 2020-12-28 Advertisement system using transportation means WO2021137543A1 (en)

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