KR20140127602A - System and Method for Advertisement reward based on Mobile - Google Patents

System and Method for Advertisement reward based on Mobile Download PDF

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KR20140127602A
KR20140127602A KR20130046149A KR20130046149A KR20140127602A KR 20140127602 A KR20140127602 A KR 20140127602A KR 20130046149 A KR20130046149 A KR 20130046149A KR 20130046149 A KR20130046149 A KR 20130046149A KR 20140127602 A KR20140127602 A KR 20140127602A
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image
identification information
information
advertisement
unit
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KR20130046149A
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Korean (ko)
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권오웅
변지원
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그린베일 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile advertisement reward system and method, and more particularly, to a system and a method for analyzing a picture of a product in which an advertisement is recognized by a user's mobile terminal and allowing the user to receive a reward using the analyzed information .
In order to achieve the above object, a mobile advertisement reward system according to an embodiment of the present invention includes an identification information recognition unit, an image reception unit, a position information reception unit, and a transmission unit.
The identification information recognizing unit recognizes the identification information of the goods to which the advertisement is attached. The image receiving unit receives an image of a product including the recognized identification information. The position information receiving unit receives position information of the received image. The transmission unit transmits the identification information recognized by the identification information recognition unit, the image received by the image reception unit, and the location information of the image to the server.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile advertising reward system,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile advertisement reward system and method, and more particularly, to a system and a method for analyzing a picture of a product in which an advertisement is recognized by a user's mobile terminal and allowing the user to receive a reward using the analyzed information .

Advertising is a sort of persuasive communication activity that promotes sales by informing a large number of consumers at the same time of existence of goods or services.

In other words, the advertisement can be used to display messages such as text, pictures, pictures, images, sounds, and the like in print media such as newspapers / magazines, radio media such as radio / TV, various kinds of exhibitions, The advertisement message is delivered using various delivery media such as POP advertisement, movie slide, direct mail (DM), noble tee, newspaper interstitial advertisement, and catalog.

Recently, as the spread of portable IT devices such as a smart phone or a tablet PC has become popular, many mobile advertising methods can be promoted without being limited by time and place.

Accordingly, Korean Patent Laid-Open Publication No. 2012-0109952 entitled " mobile contents advertisement system and mobile contents advertisement method "includes code generation means for generating unique content information and codes corresponding to the provided contents, At least one content providing means and code for transmitting the content corresponding to the received content request message, extracts the unique content information corresponding to the acquired code, and transmits the content request including the extracted unique content information And a terminal for receiving the content from the at least one content providing unit or at least one other terminal to increase the quality of the advertisement and the publicity contents service and increase the efficiency of the advertisement and the publicity .

However, the above prior art has the advantage of improving the quality of advertisement and publicity contents service by receiving contents from devices in a distributed environment, and improving the real-time performance of contents reception to improve efficiency of advertisement and publicity. There is a disadvantage in that advertisement space is limited due to the provision of advertisements using mobile devices, and there is a disadvantage in that the advertising effect is concentrated on younger people who are skilled in mobile devices rather than elderly people who are not skilled in mobile devices.

Therefore, by using the product as an advertisement means by combining the advertisement with the product that the customer wears, which is an advantage of the present invention, anyone who is young and old can advertise without restriction on the space, and in the reward provided to the user, A technology that can instantly analyze the reward conditions of a picture taken using a terminal is required.

Korea Open Publication 2012-0109952

The present invention aims at maximizing advertisement exposure in a real life without being restricted by time and place by using a product that a consumer wears as an advertisement means.

An object of the present invention is to allow a user to easily advertise an advertisement offline by wearing a product attached with an advertisement.

It is an object of the present invention to produce a creative advertisement shirt, and thereby to enjoy a continuous advertisement effect with a single advertisement exposure.

The present invention aims at inducing a user's voluntary advertisement by providing a reward according to a user's advertisement activity.

The present invention aims at not only receiving suggestions directly to advertisers who want to advertise, but also proposing a brand advertisement designed directly to advertisers, thereby aiming to attract advertisers through reverse auction.

The present invention aims to show a natural media promotion effect by exposing an advertisement through a mobile SNS.

The present invention aims at instantly analyzing a photograph of a product recognized by an advertisement taken using a mobile terminal.

In order to achieve the above object, a mobile advertisement reward system according to an embodiment of the present invention includes an identification information recognition unit, an image reception unit, a position information reception unit, and a transmission unit.

The identification information recognizing unit recognizes the identification information of the goods to which the advertisement is attached. The image receiving unit receives an image of a product including the recognized identification information. The position information receiving unit receives position information of the received image. The transmission unit transmits the identification information recognized by the identification information recognition unit, the image received by the image reception unit, and the location information of the image to the server.

The identification information recognizing unit recognizes the identification information (bar code) attached to the goods by directly photographing it or extracting the identification information of the goods from the image received by the image receiving unit, The position information of the received image is received by using at least one method of receiving position information, receiving position information using NFC, and receiving GPS information of a user terminal that has taken the goods by extracting the identification information of the position [photo zone] .

In addition, the present invention may include a personal information receiving unit, an identification information generating unit, a database, an exposure data receiving unit, and a determining unit, if necessary.

The personal information receiver receives personal information from a user. The identification information generating unit generates information for identifying a product to which the advertisement is attached. When the database unit detects an event (product request) from the user, the database unit stores the personal information of the user detected as the event and the identification information generated to identify the product. The exposure data receiving unit receives exposure data that can be used to verify the exposure of the advertisement attached to the product based on the activity of the user. The determination unit determines whether or not to compensate using the received exposure data.

Meanwhile, a mobile advertisement reward method according to an embodiment of the present invention includes an identification information recognition step, an image reception step, a position information reception step, and a transmission step.

The identification information recognizing step recognizes the identification information of the goods to which the advertisement is attached. Wherein the image receiving step receives an image of a product including the recognized identification information. The position information receiving step receives the position information of the received image. The transmitting step transmits the identification information recognized in the identification information recognition step, the image received in the image reception step, and the location information of the image to the server.

The identification information recognizing step recognizes the identification information (bar code) attached to the goods by directly photographing or extracting the identification information of the goods from the image received in the image receiving step, and the location information receiving step By extracting identification information of a specific position [photo zone] from the image, and receiving at least one of the position information reception, the position information reception using the NFC, and the GPS information reception of the user terminal taking the product, .

In addition, the present invention may include a personal information receiving step, an identification information generating step, a database storing step, an exposure data receiving step, and a determining step, as needed.

The personal information receiving step receives personal information from a user. The identification information generating step generates information for identifying a product to which the advertisement is attached. The step of storing in the database unit stores the personal information of the user detected as the event and the identification information generated to identify the product when the user senses an event (product request) from the user. The exposure data receiving step receives exposure data that can prove exposure of the advertisement attached to the product based on the activity of the user. The determining step determines whether or not compensation is performed using the received exposure data.

The present invention has the effect of maximizing advertisement exposure in real life without being restricted by time and place by using a product that a consumer wears as an advertisement means.

The present invention has an effect that a user can easily expose an advertisement by wearing a product attached with an advertisement in offline mode.

The present invention has the effect of displaying a continuous advertisement effect with one advertisement exposure by producing a creative advertisement shirt.

The present invention has the effect of continuously retaining customers by compensating consumers for advertisement exposure.

The present invention not only receives suggestions directly to advertisers who want to advertise, but also offers advertisers the opportunity to recruit advertisers through reverse auction by suggesting brand advertisements designed directly to advertisers.

INDUSTRIAL APPLICABILITY The present invention has the effect of allowing a user to promote a natural press by exposing an advertisement through a mobile SNS.

The present invention has the effect of instantly analyzing a photograph of a product that recognizes an advertisement taken using a mobile terminal.

1 is a diagram schematically illustrating a system for providing compensation based on an advertisement activity of a user who receives an advertisement-attached product.
FIG. 2 is a flowchart of a compensation method based on bar code information received in exposure data according to an embodiment of FIG.
FIG. 3 is a flowchart of a compensation method based on an exposure image received as exposure data according to an embodiment of FIG.
FIG. 4 is a flowchart of a compensation method based on an exposure image (photo zone) received as exposure data according to an embodiment of FIG.
5 is a diagram illustrating an example of extracting a specific image using a photograph.
6 is a diagram illustrating an example of extracting a specific image and extracting position information using a photograph.
7 is a diagram illustrating a schematic configuration of a mobile advertisement reward system of the present invention.
8 is a diagram schematically showing the overall system configuration of the present invention.
9 is a view schematically showing a drawing of an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the following description of the embodiments of the present invention, specific values are only examples.

The present invention extracts a specific image (a logo or a photo zone) and position information of the received photograph when the exposure data received by the exposure data receiving unit 140 is a photograph, in the role of the extracting unit 160 of FIG. 1, The mobile terminal performs a role of analyzing the mobile terminal.

Accordingly, in the present invention, when taking a picture using the application of the mobile terminal, the application immediately analyzes the compensation of the picture and transmits the analyzed data (identification information, location information, etc.) to the server. With this, the server can pay out the rewards immediately without having to analyze the received pictures separately.

FIG. 1 schematically illustrates a system for providing compensation based on an advertisement activity of a user who has received an advertisement-attached product. Referring to FIG. 1, a system for providing compensation from exposure data (photographs, Describe in detail the technique to determine whether or not

Prior to describing the present invention, the product with the advertisement described in the present invention can be applied to all objects that can be worn or carried in the body such as a bag, a hat, and accessories in addition to clothes and pants. Any kind of product that can be supplied to the user can be applied in any form, regardless of the type.

In addition, the product with the advertisement described in the present invention means a product in which the advertisement is engraved using various methods such as printing, embroidery, etc. so that the advertisement can be expressed on the product.

Referring to FIG. 1, a system 100 for providing compensation based on an advertisement activity of a user who receives an advertisement-attached product includes a personal information receiving unit 110, an identification information generating unit 120, a database 130, An exposure data receiving unit 140, a determining unit 150, and an extracting unit 160. [

The personal information receiving unit 110 receives personal information such as name, age, address, and contact information from the user. In the present invention, only the user who provided personal information is entitled to apply for the product attached with the advertisement, and the product is only distributed to the applicant. The members who have a certain score or more may be given the priority of distributing the products, or the priority may be replaced with the membership fee through the micropayment .

In addition to the points or preference benefits, benefits for users' activities may include benefits such as discounts at affiliate stores, a certain amount of money, or coupon payments.

The coupon can be used as a point cancellation and accumulation through cooperation with a coffee shop, a restaurant, a cafe, and the like.

In addition, the degree of advertisement activity of the user such as how much the wearer of the present invention has worn around or has been exposed to the outside can be known by knowing the location information using the barcode information taken at the affiliate store, Can be obtained by posting images such as photographs or moving pictures taken by wearing the goods of the present invention through the Internet.

In addition, based on the location information of the address registered by the user, it is possible to extract the activity distance using the barcode information or the location information of the image information received by the user activity, thereby giving benefits such as a point system. This is because when the user operates far away from home, he exposes the product of the present invention to the outside according to the distance traveled so far.

The identification information generating unit 120 generates information for identifying a product to which the advertisement is attached. The identification information of the goods is necessary for collecting the activity data using the user status or the goods from the user who received the distributed goods. The configuration of the identification information has a separator such as an advertisement code, a production date, a distribution date, and a control number, and the separator is uniquely configured according to a control number policy. For example, the delimiter may be in the form of K20013100320GV1001, and such identification information may appear in the form of a barcode on the product to which the advertisement is attached.

In addition, the identification information generating unit 120 may generate a specific image (e.g., a logo) as identification information so as to identify the product of the present invention from data such as a video or moving picture.

When the database unit 130 detects an event (product request) from the user, the database unit 130 stores the personal information of the user detected as the event and the identification information generated to identify the product.

For example, if an advertiser has 50 t-shirts, you will be asked to provide 50 first-come, first-served users. Then, the identification information generating unit 120 generates respective identification information for 50 T-shirts. The database unit 130 stores information matching the first 50 persons in order from the beginning, based on the 50 pieces of identification information generated do.

Thereafter, the product of the present invention is distributed to the user in accordance with the matched information, and whether or not compensation according to the activity of the user is determined by checking whether the user's exposure data matches the information stored in the database unit 130.

The database unit 130 stores image and position information of the photo-zone as information for identifying exposure data. This is because, when the exposure image received by the exposure data receiving unit 140 is an image taken in the photo-zone, the position information can be easily grasped only by extracting the image of the photo-zone from the image.

The exposure data receiving unit 140 receives the exposure data that can verify the exposure of the advertisement attached to the product based on the activity of the user.

At this time, the exposure data receiving unit 140 receives the barcode information recognized by the merchandise by visiting the store affiliated with the other merchant or receives the merchandise to which the advertisement is attached through the SNS or the website (Photograph or moving picture) as exposure data.

Such exposure data can be used to prove that a user has performed an external activity by wearing a product. Further, by using the product as an advertisement means by combining the advertisement of the product, which is the greatest advantage of the present invention, have.

The determination unit 150 determines whether to compensate using the exposure data received from the exposure data receiving unit 140 and the information stored in the database 130. [

If the exposure data received by the exposure data receiving unit 140 is the barcode information received from the affiliate store, the determination unit 150 determines whether the information corresponding to the barcode information is present in the database 130, If the matching information in the database 130 is confirmed at a later time, the user can give benefits such as immediate discount at the affiliated store or payment to the user.

If the exposure data received by the exposure data receiving unit 140 is an image (photograph or moving image), the extracting unit 160 extracts the image data And extracts a specific image (logo or photo zone) that matches the stored information. The determination unit 150 determines whether or not to compensate based on the information extracted by the extraction unit 160 (e.g., a reserve or a discount).

In this case, when the image received by the exposure data receiving unit 140 is an image taken in the photo zone, the database unit 130 stores the specific image and the position information of the photo zone. Therefore, .

Meanwhile, the advertisement service of the present invention can be various embodiments.

First, a target event can be executed for a user who has received an advertisement-attached product. For example, when three people gather to take a picture, three images of a specific image (logo) are extracted from the image received by the exposure data. When four people gather to take a picture, a specific image (logo) do. In this case, differentiation of benefits according to the number of extraction can give better benefits when 3 is extracted from 1, and 4 is extracted from 3. The event can also be held at 20% if two people are collected and 30% if three people are collected.

In addition, when a user who receives the advertisement-attached product takes a picture in the photo zone, the user can provide discount coupons for the affiliated shop located in the nearby area using the location information of the photo zone.

In addition, since the present invention combines advertisements with products that are frequently encountered in daily life, the present invention requires a unique design that can be imprinted in the head at a time rather than an ordinary design. Therefore, by holding an advertisement design management competition, users can receive various and original designs from users. This allows other users to issue voting rights to give the users who have participated in the voting a certain benefit. In addition, the design selected as the first place in the voting will pay a certain advertisement fee to the conspirators. By encouraging users to participate voluntarily, they will be able to attract more customers and retain existing customers for a longer period of time.

In addition, the present invention can attract an advertiser by carrying out an advertisement market service by sector (communication company, financial company, insurance company, etc.). This is not an advertisement offered to the advertiser, but it can induce the competition so that the advertisement price can be determined through the auction by showing the advertisement cue and idea produced directly to the advertisement person of the enterprise. In addition, the selection of the product company can be made through the advertisement market. This can be used to envision self-branding in the future.

The following description describes various embodiments of the system of FIG. 1 with reference to a flow diagram.

FIG. 2 is a flowchart of a compensation method based on bar code information received in exposure data according to an embodiment of FIG.

In step S210, the personal information receiving unit 110 receives personal information such as name, age, address, and contact information from the user. In the present invention, only a user who has provided personal information is entitled to apply for a product to which an advertisement is attached, and supplies the product to the applicant. Also, it is necessary to have a procedure for receiving personal information because it is determined whether the user who receives the goods is compensated based on the personal information.

In step S220, the identification information generating unit 120 generates information for identifying the advertisement-attached product. The identification information of the goods is necessary for collecting the activity data using the user status or the goods from the user who received the distributed goods. The configuration of the identification information has a separator such as an advertisement code, a production date, a distribution date, and a control number, and the separator is uniquely configured according to a control number policy. For example, the delimiter may be in the form of K20013100320GV1001, and such identification information may appear in the form of a barcode on the product to which the advertisement is attached.

In addition, the identification information generating unit 120 may generate a specific image (e.g., a logo) as identification information so as to identify the product of the present invention from data such as a video or moving picture.

In addition, in the present invention, a product to which an advertisement is attached can be applied to fashion goods such as pants, bags, accessories, and the like.

In step S230, when an event (product application) is detected by the user, the personal information of the user detected as the event is matched with the identification information of the product to be supplied to the user and stored in the database unit 130. [

For example, if an advertiser has 50 t-shirts, you will be asked to provide 50 first-come, first-served users. Then, the identification information generating unit 120 generates respective identification information for 50 T-shirts. The database unit 130 stores information matching the first 50 persons in order from the beginning, based on the 50 pieces of identification information generated do.

Thereafter, the product of the present invention is distributed to the user in accordance with the matched information, and whether or not compensation according to the activity of the user is determined by checking whether the user's exposure data matches the information stored in the database unit 130.

In addition, since the location information of the affiliated store is stored in the database unit 130, the location of the user can be easily grasped.

Step S240 receives the barcode information recognized by the merchandise by the user visiting the affiliated store.

In step S240, the exposure data receiving unit 140 receives the barcode information as exposure data, and can use this to prove that the user has performed an external activity using the product. In addition to the barcode information containing the product identification information, the location information of the affiliate store is also transmitted, so that the user's position can be easily grasped.

In step S250, it is determined whether the barcode information received in step S240 matches the information stored in the database unit 130 to determine whether the barcode information is compensated for.

In step S260, when the information matching the bar code information is stored in the database unit 130, the user provides a discount to the affiliate store or accumulates a certain amount of money. Other remuneration may be rewarded with prioritization or coupon payments.

In addition, by using the location information (address) provided by the user as personal information and the location information of the affiliate store receiving the barcode information, compensation corresponding to the distance can be given. This means that the farther away the measured distance is, the more time it takes to expose the ad to the outside world, so that users who travel a long distance can benefit more by using the same method as "paying 10 points per 10 km".

FIG. 3 is a flowchart of a compensation method based on an exposure image received as exposure data according to an embodiment of FIG.

Prior to describing FIG. 3, the steps up to step S230 in FIG. 3 are the same as those in step S210 to step S230 in FIG. 2, and the description will be omitted.

Step S310 receives the image (photo or moving picture) in which the advertisement item is exposed.

The image is received by the exposure data receiving unit 140 and can receive an image such as a photograph or a moving picture taken by wearing the product of the present invention through the SNS or a web site.

For example, you can receive exposure data by posting photos or videos taken at college clubs or café club meetings via your personal blog or SNS.

In step S320, a specific image matching the information stored in the database unit 130 is extracted.

The specific image may be extracted based on the identification information generated by the identification information generating unit 120, and the identification information may be a design shape or a company logo.

For example, referring to FIG. 5, the identification information generating unit 120 generates information such as an advertisement history book, a manufacturing date 20130105, a distribution date 2013.0326, and a logo image as identification information of the distributed article, When the user who has received the product and uploads the photograph taken on the product to his / her blog, the extracting unit 160 extracts the corresponding logo image from the photograph as a specific image.

In order to extract such an image, an image analysis technique can be utilized. However, the present invention is not limited to such an image analysis method, and various analysis methods can be applied.

In step S330, it is determined whether there is information matching the information stored in the database unit 130 based on the registered user information or the like when the specific image and the photograph extracted by the determination unit 150 are posted. If there is information, compensation is made according to the extracted information.

The compensation given to the user at this time can give different benefits depending on the characteristics of the exposure data. For example, you can choose whether the impression data is a photo or a video, a personal blog, a specific cafe, or a specific image (logo) extracted from a video, By grading it according to it, you can give compensation benefits such as reserves or coupons.

FIG. 4 is a flowchart of a compensation method based on an exposure image (photo zone) received as exposure data according to an embodiment of FIG.

Prior to describing FIG. 4, the steps up to step S230 of FIG. 4 are the same as the contents of steps S210 to S230 of FIG. 2, and the description will be omitted.

Step S410 receives the exposure image (photograph or moving picture) taken in the photo zone installed in the specific area as the exposure data.

Step S410 is similar to that in step S310 in which an image of a product is exposed, but step S410 is an example of a case in which the product is placed in a photo-zone.

Step S420 is a step of extracting a specific image (logo or photo zone) matching with the information stored in the database unit 130 and extracting the position information. Since the identification image and the position information of the photo zone are stored in the database unit 130, the position information can be easily extracted by only image identification of the photo zone.

Step S430 is a step of compensating according to the information extracted in step S420. By using the location information (address) provided by the user as personal information and the location information using the image extraction of the photo zone, compensation corresponding to the distance is performed I can do it. This means that the farther away the measured distance is, the more time it takes to expose the ad to the outside world, so that users who travel a long distance can benefit more by using the same method as "paying 10 points per 10 km".

Alternatively, when the image taken in the photo zone is received as exposure data, the user may be provided with a discount coupon or the like located in a nearby area based on the location information of the photo zone.

Referring to FIG. 6, for example, the Everland logo (photo zone) can be extracted from the photograph of FIG. 6, and three "bwin" logos can be extracted.

If the Everland logo image and the address where Everland is located are stored in the database unit 130 as identification information, the Everland logo (photo zone) extracted from the photograph of FIG. 6, Can be confirmed. Therefore, since three product logos have been extracted from Everland PhotoZone, discount coupons for the corresponding local restaurant can be paid.

Based on the above-described technology, the present invention provides a mobile advertisement reward system and method, which serves as an extracting unit 160 for analyzing received exposure data (photographs).

In other words, the present invention provides a technique for instantly analyzing a photograph taken in the terminal when a user generates exposure data (photograph), that is, when taking a product using the user's terminal Information extraction, etc.). Therefore, the determination unit 150 can immediately pay compensation based on the data transmitted from the transmission unit 200. [

Referring to FIG. 7, the mobile advertisement reward system 10 of the present invention includes an identification information recognizing unit 170, an image receiving unit 180, An information receiving unit 190 and a transmitting unit 200.

The identification information recognizing unit 170 recognizes the identification information of the goods to which the advertisement is attached. At this time, the identification information recognizing unit 170 can recognize the identification information by directly photographing the identification information (bar code) attached to the goods using the mobile terminal, or can identify the identification information from the image received by the image receiving unit 180 A specific logo attached to the product, a bar code, etc.). In addition, the present invention may further include an identification database unit for storing basic data for analyzing the image to identify identification information and location information from the received image. The data stored in the identification database unit may include an advertisement logo attached to the product, barcode information, image information of the photozonation, location information of the photozonation, and the like.

The image receiving unit 180 receives the image of the product including the recognized identification information, and the image of the product may include the following example. If the item received by the user is a piece of clothing, the piece of photograph taken by the user alone with the piece of clothing, the piece of clothing taken by the user, a picture taken in the background of a specific place Photographs, and the like.

The position information receiving unit 190 receives the position information of the received image. It can receive location information by extracting location identification information indicating a specific location from the image received by the image receiver 180 or can receive location information by using GPS information of the user terminal when taking a picture.

In this case, when the location information is received from the received image, if the image information of the photo-zone and the location information of the location of the photo-zone are stored in advance in the database unit, the location of the image can be grasped by extracting only the image of the photo-zone from the received image. Further, by attaching an NFC chip or the like that provides the location information of the place to a specific place, the user can receive the location information by using NFC at a specific place. Also, when it is difficult to extract specific position information from the image, the position information can be received using the GPS information of the mobile terminal held by the user.

The transmission unit 200 transmits to the server the identification information (bar code) recognized by the identification information recognition unit 170, the image of the product including the identification information, and the position information of the received image. That is, the transmission unit 200 transmits image data, identification information data, and location information to the server.

8, the data transmitted from the transmission unit 200 of the mobile advertisement reward system 10 is transmitted to the exposure data reception unit 140 (FIG. 8) of the server 100. FIG. 8 is a schematic view of the overall system configuration of the present invention. ). ≪ / RTI > Accordingly, the determination unit 150 can immediately provide compensation to the user by simply inquiring user information based on the image analysis data (data transmitted from the transmission unit 200) received by the exposure data receiving unit 140 .

The present invention is applicable to various embodiments. The first embodiment is similar to the method of extracting the identification information and the superfluous information using the image in FIG. 1 when the photograph is taken first. First, the image receiving unit 180 receives the image, and extracts the identification information and the position information from the received image. At this time, the identification information extracted from the received image may be a logo image of a product or barcode information. The position information can be recognized from the received image by extracting image information of a specific position (photo zone), receiving position information using NFC, or using GPS information of the user terminal. And transmits identification information and location information to the received image to the server.

In the second embodiment, identification information (bar code) is first recognized and then a photograph is taken. This will be described with reference to FIG.

For example, suppose that there is an event in which a photograph of three customers with an advertisement-recognized product (a T-shirt) is uploaded to the SNS and a discount coupon for one partner is paid. So, three customers who hold the goods gather together to take a picture. At this time, the bar code (identification information) attached to each of the three T-shirts is recognized using the mobile terminal of one user. In step S910 of FIG. 9, the three barcodes A, B, and C are recognized. The identification information recognizing unit 170 recognizes the identification information, and the recognized barcode is stored in the temporary memory. When the step S910 is completed, three persons are gathered together to take a picture, which can be expressed as shown in a step S920, and the captured image is received by the image receiving unit 180. [ If the picture photographed in step S920 is a picture taken in the background of a certain area, the location information is extracted by extracting the image of the picture zone from the picture. Also, the location information can be received by recognizing the NFC chip indicating the location information of the specific area. Also, it is possible to receive the location information using the GPS information of the user terminal. The location information received using the NFC and the location information using the GPS are stored in the temporary memory in the same manner as the barcode information. Finally, the user transmits a photograph (S920) taken by wearing the t-shirt on which the advertisement is recognized, to the server. At this time, the transmitted image includes three pieces of identification information (S910) and positional information .

Accordingly, when the data (identification information, location information) obtained by analyzing the image and the image through the transmission unit 200 is transmitted to the server 100, the exposure data receiving unit 140 of the server receives the data, The compensation is provided by analyzing only the user by using the data received by the exposure data receiving unit 140. [

The mobile advertisement reward method according to an exemplary embodiment of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described with reference to particular embodiments, such as specific elements, and specific embodiments and drawings. However, it should be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto by those skilled in the art to which the present invention pertains.

Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, belong to the scope of the present invention .

10: Mobile ad reward system
170: identification information recognizing unit 180: image receiving unit
190: Position information receiving unit 200:

Claims (7)

An identification information recognizing unit for recognizing identification information of a product to which the advertisement is attached;
An image receiving unit for receiving an image of a product including the recognized identification information;
A position information receiving unit for receiving position information of the received image; And
A transmitting unit for transmitting the identification information recognized by the identification information recognizing unit, the image received by the image receiving unit, and the position information of the image to a server;
The mobile advertising reward system comprising: The method according to claim 1,
The identification information recognizing unit
The identification information attached to the article is directly photographed or the identification information of the article is extracted from the image received by the image receiving section
The mobile advertising reward system comprising: The method according to claim 1,
The position information receiver
Extracting identification information of a specific location from the received image, receiving at least one of location information, location information using NFC, and GPS information of a user terminal that has taken the goods, To receive
The mobile advertising reward system comprising: An identification information recognition step of recognizing identification information of a product to which the advertisement is attached;
An image receiving step of receiving an image of a product including the recognized identification information;
A position information receiving step of receiving position information of the received image; And
A transmission step of transmitting the identification information recognized in the identification information recognition step, the image received in the image reception step and the position information of the image to a server;
/ RTI > 5. The method of claim 4,
The identification information recognition step
Recognizing by directly photographing the identification information attached to the goods or by extracting the identification information of the goods from the image received in the image receiving step
Wherein the mobile advertisement reward method comprises the steps of: 5. The method of claim 4,
The position information reception step
Extracting identification information of a specific location from the received image, receiving at least one of location information, location information using NFC, and GPS information of a user terminal that has taken the goods, To receive
Wherein the mobile advertisement reward method comprises the steps of: A computer-readable recording medium having recorded thereon a program for executing the method according to any one of claims 4 to 6.
KR20130046149A 2013-04-25 2013-04-25 System and Method for Advertisement reward based on Mobile KR20140127602A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102155037B1 (en) * 2020-01-03 2020-09-11 주식회사 애드 Advertisement system using the means of transportation
KR102282537B1 (en) * 2020-11-18 2021-07-27 이규홍 Method And System for Providing Vehicle Advertisement
KR102640105B1 (en) 2022-12-01 2024-02-23 주식회사 펠로우1334 System for reward photo point and method thereof

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102155037B1 (en) * 2020-01-03 2020-09-11 주식회사 애드 Advertisement system using the means of transportation
WO2021137543A1 (en) * 2020-01-03 2021-07-08 주식회사 애드 Advertisement system using transportation means
KR102282537B1 (en) * 2020-11-18 2021-07-27 이규홍 Method And System for Providing Vehicle Advertisement
KR102640105B1 (en) 2022-12-01 2024-02-23 주식회사 펠로우1334 System for reward photo point and method thereof

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