WO2021132754A1 - Procédé de relocalisation d'équipement de mobilité et procédé de publicité utilisant une relocalisation d'équipement de mobilité - Google Patents

Procédé de relocalisation d'équipement de mobilité et procédé de publicité utilisant une relocalisation d'équipement de mobilité Download PDF

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Publication number
WO2021132754A1
WO2021132754A1 PCT/KR2019/018429 KR2019018429W WO2021132754A1 WO 2021132754 A1 WO2021132754 A1 WO 2021132754A1 KR 2019018429 W KR2019018429 W KR 2019018429W WO 2021132754 A1 WO2021132754 A1 WO 2021132754A1
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WO
WIPO (PCT)
Prior art keywords
mobility
relocation
service server
advertisement
user terminal
Prior art date
Application number
PCT/KR2019/018429
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English (en)
Korean (ko)
Inventor
이재상
주승돈
Original Assignee
재상전자주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 재상전자주식회사 filed Critical 재상전자주식회사
Publication of WO2021132754A1 publication Critical patent/WO2021132754A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G06Q50/40—

Definitions

  • the present invention relates to a mobility relocation method and an advertisement method using mobility relocation.
  • FIG. 1 is a diagram illustrating a state in which shared mobility is managed in the related art.
  • the shared bicycle 10 may be left without being returned to the cradle after being used.
  • the shared bicycle since the shared bicycle is not stored in the mounting location 20 , the user may not be able to use the shared bicycle. Therefore, in order for users to use shared mobility, the shared mobility needs to be in a cradle or a predetermined place.
  • An object of the present invention is to provide a method for efficiently relocating existing and neglected mobility.
  • Another object of the present invention is to provide an advertisement method capable of efficiently providing an advertisement service by using mobility relocation.
  • a mobility relocation method includes: a user terminal applying for mobility relocation to a service server; determining, by the service server, a relocation location of the mobility and transmitting the relocation location to the user terminal; transmitting, by the user terminal, an identification code of the mobility to the service server; when the service server receives the identification code of the mobility, transmitting a relocation acceptance message to the user terminal, and transmitting an unlock command to the mobility; determining whether the mobility executes unlocking and the relocation of the mobility is completed; transmitting its location to the service service when the mobility determines that the relocation is completed; and transmitting, by the service server, an incentive to the user terminal.
  • the mobility may include an electric bicycle, an electric scooter, an electric vehicle, and an electric scooter.
  • the mobility relocation method may further include the step of the mobility transmitting its location to the service server before the service server determines the location of the mobility relocation.
  • the identification code may be a two-dimensional or three-dimensional barcode or QR code.
  • Determining whether the relocation of the mobility is completed may include determining whether the mobility is locked.
  • Determining whether the relocation of the mobility is completed may include determining that the relocation is completed when the location of the mobility reaches the relocation location.
  • the incentive may be a mobile coupon or mobile cash.
  • An advertisement method using mobility relocation includes the steps of: determining whether a service server has completed mobility relocation; determining, by the service server, whether the mobility is located in an advertisement area when the relocation of the mobility is completed; selecting, by the service server, advertisements related to the advertisement zone and related incentives when the mobility is located in the advertisement zone; transmitting, by the service server, the advertisement content of the advertisement to the mobility; transmitting, by the service server, the advertisement-related incentive to a user terminal that has completed the relocation of the mobility; determining, by the user terminal, whether the advertisement-related incentive is used, and if the advertisement-related incentive is used, notifying the service server of the use of the advertisement-related incentive; and notifying, by the service server, of the use of the incentive to an advertiser.
  • the incentive may be a mobile coupon or mobile cash related to the advertising zone.
  • the advertising method may further include the step of receiving, by the service server, an advertising fee from the advertiser.
  • a predetermined incentive for example, a mobile discount coupon or a mobile cash of a certain amount is paid. Accordingly, there is no need for an administrator to move the mobility to a predetermined cradle or a place with a large floating population, and the use and management of the mobility becomes easy.
  • a user who relocates mobility may be motivated to move mobility to a predetermined relocation location.
  • the advertisement effect can be increased by paying a mobile discount coupon or a mobile cash of a certain amount of a store or restaurant that an advertiser has requested an advertisement for an incentive according to the relocation of mobility.
  • FIG. 1 is a diagram illustrating a state in which shared mobility is managed in the related art.
  • FIG. 2 is a schematic configuration diagram of an advertisement system using shared mobility according to an embodiment of the present invention.
  • FIG. 3 is a diagram illustrating an example of mobility according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a message flow between mobility, a service server, and a user terminal when mobility is relocated according to an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating a message flow between mobility, a service server, and a user terminal when an incentive granted according to mobility relocation is used according to an embodiment of the present invention.
  • FIG. 2 is a schematic configuration diagram of an advertisement system using shared mobility according to an embodiment of the present invention.
  • the advertisement system includes a mobility 100 , a mobile terminal 200 , a user terminal 300 , and a service server 400 .
  • the mobility 100 refers to a moving object that is provided with a driving force by a battery or the like.
  • the mobility 100 may be an electric bicycle, electric kickboard, electric vehicle, electric scooter, or the like.
  • FIG. 3 is a diagram illustrating an example of mobility according to an embodiment of the present invention.
  • the mobility 100 may be shared and used by several users. At least one such mobility 100 may be provided, and an identification code including a unique number is formed or installed in each mobility 100 .
  • each of these cords 121 may be formed or installed in various forms. For example, it may be implemented as a two-dimensional or three-dimensional barcode, a QR code, or the like.
  • an electronic device (not shown) for sharing the mobility 100 may be installed in each of the mobility 100 .
  • the electronic device may include a display device 110 for displaying advertisements and the like.
  • the mobile terminal 200 is a terminal owned by a plurality of users who share and use the mobility 100 , and may be, for example, a smart phone or a tablet PC.
  • the mobile terminal 200 is installed with a mobility sharing app for performing procedures and procedures for sharing and using mobility among several users.
  • a mobility sharing app may be downloaded from the Internet or an app market (store) and installed in the mobile terminal 200 .
  • the mobile terminal 200 reads the code installed in the mobility 100 to be used by executing the mobility sharing app installed inside, extracts the unique number of the mobility 100 included in the code, and shares the extracted unique number
  • a request for use of the bicycle 100 is transmitted to a shared management server (not shown).
  • the mobile terminal 200 may collect its own location information by including a GPS module (not shown) therein.
  • the electronic device installed in the mobility 100 performs communication with the shared management server to lock and unlock the shared bicycle 100 . Specifically, this electronic device communicates with the shared management server through the communication network 50 and transmits a request for unlocking the mobility 100 to the shared management server. When the unlocking signal is received from the shared management server, the corresponding mobility 100 to unlock the
  • a user using the mobility 100 may request unlocking of the mobility 100 through the mobile terminal 200 .
  • the shared management server may be provided with the remaining battery capacity of the mobility 100 while communicating with the mobility (100).
  • the shared management server may transmit a text message requesting battery replacement to the mobile terminal 200 of a person using the mobility 100 when the remaining battery level is less than or equal to a predetermined value. Accordingly, the user of the mobile terminal 200 may move the mobility 100 to a battery exchange location.
  • the mobile terminal 200 may transmit the battery replacement completion to the shared management server.
  • the shared management server may provide an incentive for battery exchange to the mobile terminal 200 .
  • Incentives may be mobile coupons or mobile cash.
  • the mobility 100 may be left at any place after use. It is necessary to move the mobility 100 left in an arbitrary place to a predetermined place, for example, a place with a large floating population or a place with many advertisers.
  • a predetermined incentive for example, a mobile discount coupon or a mobile cash of a certain amount is paid. Accordingly, there is no need for an administrator to move the mobility 100 to a predetermined cradle or a place with a large floating population. Accordingly, use and management of the mobility 100 is facilitated.
  • a mobility relocation app for requesting mobility relocation and receiving an incentive may be installed in the user terminal 300 possessed by the user.
  • a mobility relocation app may be downloaded from the Internet or an app market (store) and installed in the user terminal 300 .
  • the mobility relocation app may be integrated with the aforementioned mobility sharing app.
  • the service server 400 When the service server 400 receives an application for relocation of the mobility 100 from the user terminal 300 , it transmits the location of the relocation of the mobility 100 .
  • the service server 400 transmits an incentive to the user terminal 300 upon receiving the relocation completion from the corresponding mobility 100 .
  • the user terminal 300 may communicate with the service server 400 through the communication network 50 .
  • the service server 400 may also communicate with the mobility 100 using the communication network 50 .
  • the service server 400 may provide an advertisement service using the mobility 100 .
  • the service server 400 may determine the relocation location of the mobility 100 as a location where a commercial area is formed.
  • the relocation location of the mobility 100 may be a location near a shopping mall or a market.
  • the service server 400 may transmit, to the user terminal 300 , a mobile coupon or a related mobile cache of a store or restaurant registered by an advertiser around a location where the mobility 100 is relocated as a reward for the relocation of the mobility 100 .
  • an advertiser of a store or restaurant may promote their store according to the relocation of the mobility 100 .
  • a user who relocates the mobility 100 may be motivated to move the mobility 100 to a predetermined relocation location.
  • FIG. 4 is a diagram illustrating a message flow between mobility, a service server, and a user terminal when mobility is relocated according to an embodiment of the present invention.
  • a user who wants to move the mobility 100 to a designated place and receive an incentive may apply for the relocation of the mobility 100 to the service server 400 by using the user terminal 300 . That is, the user terminal 300 may apply for relocation of the mobility 100 to the service server 400 in step S101.
  • the user may apply for mobility relocation through the mobility relocation app installed in the user terminal 300 .
  • the present invention is not limited thereto, and may apply for relocation of mobility to the service server 400 through another method.
  • the service server 400 may request and receive the current location of the mobility from the left mobility 100 .
  • the mobility 100 may periodically transmit its current location to the service server 400 .
  • the service server 40 may receive the current location of the mobility 100 from the mobility 100 in step S102.
  • the service server 400 may determine a location to which the mobility 100 is to be relocated. For example, a location closest to the mobility 100 among a plurality of designated locations may be determined as a location to which the mobility 100 is to be relocated. Alternatively, a plurality of positions at which the mobility 100 is to be rearranged may be determined. In this case, the user of the user terminal 300 may select one of the plurality of relocation positions.
  • the relocation location of the mobility 100 may be a location within a commercial area.
  • the relocation location may be a location in which a store or restaurant requested for advertisement by advertisers is located.
  • the service server 400 may transmit a message requesting the relocation of the mobility 100 to the user terminal 300 including the relocation location of the mobility 100 in step S106 .
  • the identification code of the mobility 100 in step S108 for example, the QR code is obtained and the identification code obtained in step S110 is transmitted to the service server 400 .
  • the service server 400 when the service server 400 receives the identification code of the mobility 100 from the user terminal 300 , it transmits a relocation approval message to the corresponding user terminal 300 in step S112 . Subsequently, the service server 400 transmits a mobility unlock command to the identified mobility 100 .
  • the mobility 100 unlocks the mobility 100 upon receiving the unlock command from the service server 400 .
  • the mobility 100 determines whether the relocation is completed in step S118.
  • the mobility 100 may determine that the relocation is completed. That is, when the mobility 100 is locked, it may be determined that the relocation is completed. In another embodiment, the mobility 100 may determine that the relocation is completed when its location reaches the relocation location.
  • the mobility 100 transmits its location to the service server 400 in step S120 .
  • the service server 400 may determine whether the corresponding mobility 100 is properly located at the determined relocation location.
  • the service server 400 provides an incentive to the user terminal 300 in step S122 when it is determined that the mobility 100 is located at the determined relocation location.
  • the incentive may be a mobile coupon or mobile cash associated with a store or store near the location where the mobility 100 is relocated.
  • the user can immediately use the incentive, that is, a mobile coupon or mobile cash nearby.
  • the advertiser may advertise his/her shop or restaurant due to the relocation of the mobility 100 .
  • the service server 400 may receive an advertisement cost from an advertiser related to the incentive.
  • FIG. 5 is a diagram illustrating a message flow between mobility, a service server, and a user terminal when an incentive granted according to mobility relocation is used according to an embodiment of the present invention.
  • the service server 400 first determines whether a condition for providing an incentive to the user terminal 300 is satisfied in step S202 . As described above, when the relocation of mobility is completed, an incentive may be provided to the user terminal 300 .
  • the service server 400 determines whether the mobility 100 is located in the advertisement zone in step S204.
  • the service server 400 performs related control in step S206 if the mobility 100 is not located in the advertisement area.
  • the related control may induce the user to enter the advertisement zone, or may transmit an incentive unrelated to the advertisement zone to the user terminal 300 .
  • the service server 400 selects an advertisement corresponding to the advertisement area and related incentives.
  • the advertisement zone means an area in which an advertiser's shop or restaurant registered in the service server 400 is located.
  • the service server 400 After the service server 400 selects an advertisement related to an advertisement area in which the mobility is located and a related incentive, the service server 400 transmits advertisement contents related to the advertisement to the mobility 100 in step S210. The service server 400 transmits an advertisement-related incentive to the user terminal 300 in step S212 .
  • the mobility 100 When the mobility 100 receives the advertisement content from the service server 400 in step S211 , the mobility 100 displays the advertisement content on the display device 110 .
  • the incentive may be, for example, a mobile discount coupon related to an advertiser's shop or restaurant in the advertising area or a mobile cash of a certain amount.
  • the user brings the mobility 100 to the relocation location, he or she can receive an incentive and stop by a nearby store or restaurant to use it.
  • the user terminal 300 notifies the use of the incentive to the service server 400 in step S216 when the incentive is used.
  • the service server 400 is notified of the use of the incentive, in step S218, the service server 400 notifies the advertiser related to the incentive to use the incentive. Accordingly, the advertiser may check the advertisement effect and pay the advertisement fee to the service server.
  • a predetermined incentive for example, a mobile discount coupon or a mobile cash of a certain amount is paid. Accordingly, there is no need for an administrator to move the mobility to a predetermined cradle or a place with a large floating population, and the use and management of the mobility becomes easy.
  • a user who relocates mobility may be motivated to move mobility to a predetermined relocation location.
  • the advertisement effect can be increased by paying a mobile discount coupon or a mobile cash of a certain amount of a store or restaurant that an advertiser has requested an advertisement for an incentive according to the relocation of mobility.

Abstract

Selon la présente invention, un procédé de relocalisation d'équipement de mobilité comprend les étapes dans lesquelles : un terminal utilisateur demande la relocalisation d'un équipement de mobilité à partir d'un serveur de service ; le serveur de service détermine une position de relocalisation pour l'équipement de mobilité et transmet la position de relocalisation au terminal utilisateur ; le terminal utilisateur transmet un code d'identification de l'équipement de mobilité au serveur de service ; lorsque le code d'identification de l'équipement de mobilité est reçu, le serveur de service transmet un message d'approbation de relocalisation au terminal utilisateur et transmet une commande de déverrouillage à l'équipement de mobilité ; l'équipement de mobilité effectue un déverrouillage et détermine si la relocalisation de l'équipement de mobilité est terminée ou non ; lorsque l'équipement de mobilité détermine que la relocalisation a été terminée, l'équipement de mobilité transmet sa propre position au serveur de service ; et le serveur de service transmet une incitation au terminal utilisateur.
PCT/KR2019/018429 2019-12-24 2019-12-24 Procédé de relocalisation d'équipement de mobilité et procédé de publicité utilisant une relocalisation d'équipement de mobilité WO2021132754A1 (fr)

Applications Claiming Priority (2)

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KR1020190174439A KR102363865B1 (ko) 2019-12-24 2019-12-24 모빌리티 재배치 방법 및 모빌리티 재배치를 이용한 광고 방법
KR10-2019-0174439 2019-12-24

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WO2021132754A1 true WO2021132754A1 (fr) 2021-07-01

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004030454A (ja) * 2002-06-27 2004-01-29 Ishikawajima Harima Heavy Ind Co Ltd ポイント運用システム、及びポイント運用方法
KR20110104804A (ko) * 2010-03-17 2011-09-23 (주)첨단에프에이 다중 경로 탐색 모드를 지원하는 자동항법장치 및 그 자동항법장치에서의 길안내 서비스 제공 방법
KR20120038848A (ko) * 2010-10-14 2012-04-24 롯데정보통신 주식회사 모바일 기기를 활용한 무인 자전거 대여 시스템
KR20160099123A (ko) * 2015-02-11 2016-08-22 (주)디에스일렉트론 유인 자전거 대여 반납 시스템
JP2019148928A (ja) * 2018-02-26 2019-09-05 株式会社メルカリ レンタルサイクル運営システム及びプログラム

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004030454A (ja) * 2002-06-27 2004-01-29 Ishikawajima Harima Heavy Ind Co Ltd ポイント運用システム、及びポイント運用方法
KR20110104804A (ko) * 2010-03-17 2011-09-23 (주)첨단에프에이 다중 경로 탐색 모드를 지원하는 자동항법장치 및 그 자동항법장치에서의 길안내 서비스 제공 방법
KR20120038848A (ko) * 2010-10-14 2012-04-24 롯데정보통신 주식회사 모바일 기기를 활용한 무인 자전거 대여 시스템
KR20160099123A (ko) * 2015-02-11 2016-08-22 (주)디에스일렉트론 유인 자전거 대여 반납 시스템
JP2019148928A (ja) * 2018-02-26 2019-09-05 株式会社メルカリ レンタルサイクル運営システム及びプログラム

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KR20210081975A (ko) 2021-07-02

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